JP2005004620A - Method and program for distributing advertisement - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a method and a program for advertisement distribution to distribute information added with an advertisement, which extract the advertisement that meets contract conditions for a customer and add it to information when a customer terminal requests subscription to a server to provide information added with the most suitable advertisement for every customer. <P>SOLUTION: The method for advertisement distribution has a step for receiving distribution requests for information from a customer terminal, and a step for extracting the advertisement that meets conditions for customers who perform the received distribution requests. In addition, the method also has a step for adding the extracted advertisement to information that is requested to be distributed, and a step for distributing the information added with the advertisement to the customer terminal. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to an advertisement distribution method and an advertisement distribution program for adding an advertisement to information for distribution.
[0002]
[Prior art]
Conventionally, a customer connects to a server via a network, downloads and subscribes to an electronic newspaper, and pays a subscription fee.
[0003]
At this time, an advertisement is posted on the electronic newspaper in addition to article information, and both are downloaded together by a customer and subscribed as an electronic newspaper (Patent Document 1).
[0004]
[Patent Document 1]
See [0007] to [0009] of JP-A-9-50441 and FIG.
[0005]
[Problems to be solved by the invention]
In the technology that allows customers to uniformly download and subscribe to electronic newspapers that contain article information and advertisements as described above, newspapers sell paper newspapers to customers via dealers, and dealers receive subscription fees from customers. There is a problem that it is not possible to collect advertisements that are valid for the area by using various local information collected in contact with customers or to deliver them in newspapers.
[0006]
In order to solve these problems, the present invention extracts advertisements that match the contract conditions of the customer when there is a subscription request from the customer's terminal to the server, provides it with information, and provides the optimum for each customer. The purpose is to add advertisements to information.
[0007]
[Means for Solving the Problems]
Means for solving the problem will be described with reference to FIG.
[0008]
In FIG. 1, the information distribution server 1 distributes information and the like, and here includes an extraction unit 14, an information distribution unit 17, a distribution unit 18, and the like.
[0009]
The extracting means 14 extracts an advertisement that meets the conditions of the customer who requested the distribution.
[0010]
The information distribution means 17 distributes the information requested for distribution and the advertisement added to the information to the information terminal 3 of the corresponding customer.
[0011]
The distribution means 18 aggregates the number of advertisements distributed for customers who have requested distribution, and distributes fees such as subscription fees to regional information providers.
[0012]
The information terminal 3 is operated by a customer to request information from the information distribution server 1 and receive distribution.
[0013]
Next, the operation will be described.
The extraction means 14 constituting the information distribution server 1 checks the condition of the customer who requested the distribution from the customer information terminal 3 and extracts an advertisement that meets the condition, and the information distribution means 17 receives the information requested for the distribution. In addition, the extracted advertisement is added to the information terminal 3 of the customer.
[0014]
At this time, the condition for extracting the advertisement is one or more of day, day of the week, time zone, gender, age, and hobby.
[0015]
Further, for a customer who has received a distribution request received by the distribution means 18, when there are a plurality of regional information providers registered by the customer, the number of advertisements distributed in addition to the information is totaled, and a fee such as a subscription fee is collected. Based on the number of times, it is distributed to each region information provider.
[0016]
Further, the information distribution means 17 automatically distributes advertisements that meet the customer's conditions to the corresponding customer when designated or when a predetermined time has elapsed.
[0017]
Further, information and advertisements distributed by the information distribution means 17 to the customer's information terminal 3 are edited and distributed in the display format registered for the customer.
[0018]
Therefore, when there is a delivery request from the customer information terminal 3 to the information delivery server 1, an advertisement that meets the customer's contract conditions is extracted and added to the information to provide the optimum advertisement for each customer. It can be provided in addition to.
[0019]
DETAILED DESCRIPTION OF THE INVENTION
Next, embodiments and operations of the present invention will be described sequentially in detail with reference to FIGS.
[0020]
FIG. 1 shows a system configuration diagram of the present invention.
In FIG. 1, an information distribution server 1 performs various processes according to a program and distributes information. Here, a user management DB 11, an information terminal management DB 12, a reference number counting means 13, an extraction means 14, user information terminal check means 16, information distribution means 17, distribution means 18, reference number counting means 19, and the like.
[0021]
The user management DB 11 registers personal information (account, password, name, address, gender, hobby, etc.) and contract conditions in association with the customer's user ID.
[0022]
The information terminal management DB 12 registers and manages customer information terminal information (screen layout, number of colors, size, etc.) (see FIG. 7B).
[0023]
The reference count DB 13 registers and manages information from customers and the number of times the advertisement is referred to (see (d) of FIG. 6).
[0024]
The extraction means 14 extracts advertisements based on the customer's contract conditions, and here is composed of a contract condition check means 15 and a regional information provider extraction means 15 '.
[0025]
The contract condition check means 15 is for checking the contract conditions of the customer with reference to the user management DB 11 or the like.
[0026]
The regional information provider extracting means 15 ′ extracts the regional information provider registered by the customer with reference to the user management DB 11 or the like.
[0027]
The user information terminal check means 16 refers to pre-registered information that is not shown in the figure for the information (display resolution, number of colors, size, display screen division (left and right, vertical division), etc.) of the customer information terminal 3. To check.
[0028]
The information distribution means 17 distributes the information requested for distribution and the advertisement added to the information to the information terminal 3 of the corresponding customer.
[0029]
The reference number counting means 18 counts the number of information and advertisements distributed to customers.
[0030]
The distribution unit 19 aggregates the number of distributed advertisements for customers who have requested distribution, and distributes fees such as subscription fees to regional information providers.
[0031]
The insert advertisement distribution server 2 is a server installed in a store of a regional information provider, and is composed of a user management DB 21, a reference count DB 22, an advertisement contract condition check means 23, a reference count counter 24, and the like. Is.
[0032]
The user management DB 21 registers personal information (account, password, name, address, gender, hobbies, etc.) and contract conditions in association with the customer user ID acquired (contracted) by the regional information provider. .
[0033]
The reference count DB 22 registers and manages information from customers acquired (contracted) by the regional information provider and the number of times the advertisement has been referenced (see (d) of FIG. 6).
[0034]
The advertisement contract condition check means 23 checks the advertisement contract condition contracted with the advertiser with reference to the advertisement registration DB ((a) of FIG. 6).
[0035]
The reference number counting means 24 counts the number of information and advertisements distributed to customers acquired (contracted) by the regional information provider.
[0036]
The information terminal 3 is a terminal for connecting to the information distribution server 1 to download, display and subscribe to information and advertisements.
[0037]
The local advertiser 4 is a person who requests a local information provider (sales agency) for an advertisement in the area (a client who adds a distribution request to the information and pays the price).
[0038]
Next, the operation of the configuration of FIG. 1 will be described in detail according to the order of the flowchart of FIG.
[0039]
FIG. 2 is a flowchart for explaining the operation of the present invention (part 1). Here, the server (information provider) 1, the server (regional information provider A) 2, and the terminal (user) 3 respectively correspond to the information distribution server 1, the insert advertisement distribution server 2, and the information terminal 3 of FIG. Is.
[0040]
In FIG. 2, in S <b> 1, the advertiser requests an advertisement from the local information provider A.
In S2, the regional information provider A who has received the request for the advertisement in S1 creates an advertisement (or fetches an already created electronic data advertisement) on the server (regional information provider A) 2.
[0041]
S3 registers an insertion advertisement.
By the above S1 to S3, the distribution server of the regional information provider A has the advertisement of the advertiser who desires the distribution (distribution) of the advertisement to the user (customer) in the distribution (distribution) area of the regional information provider A. Is registered.
[0042]
In S 4, the user operates the terminal (user) 3 to transmit a subscription request to the server (regional information provider A) 2. For example, a browser is displayed on the screen of the terminal (user) 3 and a predetermined URL is input and transmitted, and the home page of the WWW server in the server (regional information provider A) 2 is downloaded and displayed on the screen. Select a subscription request to display a subscription request menu, enter user information and press the subscription request button to request a subscription.
[0043]
In S5, the user is registered in the user management DB. This is because the personal information (account, password, name, address, gender, hobby, etc.) and contract conditions (providing regional information) of the user who received the subscription request from the server (regional information provider A) 2 that received the subscription request in S4. The person A, contract information (paper), contract period, delivery date and time, etc.) are registered as shown in FIG.
[0044]
S6 requests user registration. In this case, the server (regional information provider A) 2 sends a registration request by transmitting it to the server (information provider) 1 in the center.
[0045]
In S7, the user is registered in the user management DB. This is additionally registered in the user management DB 11 in which information of all users is registered for the user who has received the registration request in S6.
[0046]
Through the above S4 to S7, user information (personal information and contract information) is registered in the user management DB 21 of the server (regional information provider A) 2 and the user management DB 11 of the server (information provider) 1. .
[0047]
In S <b> 8 ′, the user operates the terminal (user) 3 to transmit an information reference request to the server (information provider) 1.
[0048]
In S8, user authentication is performed. In S8 ′, user authentication is performed by referring to the user management DB 11 based on information (account and password) transmitted from the user.
[0049]
S9 determines whether the user is a registered user. This is the user authentication in S8, and it is determined whether the user is registered in the user management DB 11 (account and password registered user). If YES, the process proceeds to S10. In the case of NO, an error is returned and an error message is displayed on the screen of the user terminal 3.
[0050]
In S10, the contract condition is checked. This is done by checking the contract conditions of the user in the user management DB 11 (the contract conditions of the user management DB 11 in FIG. 6B) according to the procedure (1) (S32 to S36) in FIG. Check whether the information requested for subscription (electronic newspaper, etc.) is contracted (contracted and within the contract period).
[0051]
In step S11, it is determined whether the condition is satisfied. This determines whether the information requested by the user (such as an electronic newspaper) satisfies the contract condition (contract condition such as whether it is within the subscription period). If YES, the process proceeds to S12. In the case of NO, an error is returned and an error message is displayed on the screen of the user terminal 3.
[0052]
S12 extracts a regional information provider. This is because the area information provider registered in the user's contract conditions in the user management DB 11 (here, the delivery (distribution) of the user's area information) in S42 to S44 of (2) in FIG. The area information provider A) who is responsible for the above is extracted.
[0053]
In step S13, it is determined whether the area information provider has been extracted. In the case of YES, since it has been found that there is a local information provider who adds an advertisement to information (electronic newspaper), the process proceeds to S14. In the case of NO, since the regional information provider has not been registered, the information (electronic newspaper or the like) is distributed in S22 alone without adding the advertisement to the information and distributed in this case. The information is displayed on the screen of the terminal (user) 3 (here, information without an advertisement (such as an electronic newspaper)), and the user subscribes.
[0054]
S14 requests advertisement placement.
In S15, user authentication is performed. This is because the server 2 of the regional information provider A that has received the notification in S12, S13, YES in S14 refers to the user management DB 21 based on the information (account, password) of the user and the user is registered. To check.
[0055]
S16 determines whether the user is a registered user. This is determined as a registered user as a result of the check in S15. If YES, the process proceeds to S17. In the case of NO, an error is returned, and the server (information provider) 1 distributes only the advertisement in S22, and displays it on the screen of the terminal (user) 3 in S23 (here, information without advertisement (electronic Newspaper), etc.) and the user subscribes.
[0056]
S17 checks advertisement contract conditions. This is based on S52 to S58 in (3) of FIG. 3, which will be described later. Here, the advertising contract conditions in the database (not shown) in which the server (value range information provider A) 2 registers the advertisement requested by the advertiser. To check if there is a corresponding advertisement.
[0057]
S18 determines whether the condition is satisfied. This is determined by checking in S17 whether there is an advertisement that satisfies the condition. In the case of YES, advertisement data satisfying the condition is extracted in S19, and the advertisement data is returned to the server (information provider) 1 in S20. On the other hand, in the case of NO in S18, since an advertisement to be distributed to the user was not found, an error is returned, and the server (information provider) 1 distributes only the information in S22, and the terminal (user) 3 in S23 On the screen (here, information without advertisement (electronic newspaper etc.) is displayed) and the user subscribes.
[0058]
By the above S15 to S20, the server 2 of the value range information provider A who manages the area of delivery (delivery) of the user refers to the personal information (gender, hobby, etc.) in the user management DB 21, and advertisement data not shown It is determined whether or not the advertisement contract conditions (advertisement distribution destination is female, hobby is cooking, etc.) of the advertisement registered in the DB, and it is determined that the advertisement is distributed only when the user satisfies the condition, The advertisement data can be taken out and transmitted to the server (information provider) 1.
[0059]
S21 receives advertisement data.
In S22, information is distributed. This adds the advertisement data received in S21 to the information requested by the user (article information of the electronic newspaper) (added as an insertion advertisement), and distributes the information and advertisement.
[0060]
In S23, the user displays the information distributed in S22 (for example, FIG. 7A described later) on the screen and subscribes.
[0061]
FIG. 3 shows a flowchart (part 2) for explaining the operation of the present invention.
In FIG. 3, the contract condition check means (1) executes the processing of S10 of FIG. 2 described above, and performs the processing of S32 to S36.
[0062]
In S32, information to be provided is checked. This is to check whether the information received from the user is the information to be provided (contract information (for example, paper)) by referring to the contract conditions of the user in the user management DB 11 in FIG. 6B. .
[0063]
In S33, it is determined whether there is information. This determines whether the information provided to the user in the check in S32 is in the contract conditions. If YES, the process proceeds to S34. If NO, an error in S36 is assumed.
[0064]
In S34, the contract period and date are checked. This is YES in S33, and the information received from the user by referring to the contract conditions of the user in the user management DB 11 in FIG. 6A (contract information (for example, paper)) is provided. Since it has been found that, it is further checked for other conditions such as the contract period and date.
[0065]
In S35, it is determined whether the condition is satisfied. This is determined as a result of checking the condition in S34. If YES, the condition is satisfied. On the other hand, if the error is S36, the condition is not satisfied, and the process returns to S11 in FIG. Then, it is determined whether or not the condition is satisfied in S11. When the condition is satisfied, the information or the information and the advertisement are distributed to the user after S12, and when the condition is not satisfied, an error is returned to the user.
[0066]
As described above, when a subscription request is received from the user, the contract conditions of the user management DB 11 are referred to, whether the information requested by the subscription request is registered or whether the condition is satisfied, the information is registered and It is possible to determine whether the condition is satisfied or not and return a response.
[0067]
In FIG. 3, the area information provider extracting means (2) executes the processing of S12 of FIG. 2 described above, and performs the processing of S42 to S44.
[0068]
In S42, the area information provider under contract is extracted. This is because the information of the user who requested the subscription is registered in the user's contract conditions in the user management DB 11 and found to satisfy the contract conditions (YES in S10, S11). Extract all local information providers that meet.
[0069]
In step S43, it is determined whether there is a local information provider. In step S42, it is determined whether the area information provider has been extracted. If YES, the extracted area information provider responds, and if NO, it responds that it has not been extracted, and proceeds to S13 in FIG. 1 to notify the extracted area information provider of the advertisement distribution request and information. When an area information provider cannot be extracted, only the information is distributed without distributing the advertisement.
[0070]
As described above, when there is a subscription request from the user, the contract condition of the user management DB 11 is referred to in the above item (1) to check whether the information for the subscription request is registered or satisfies the condition, It is possible to extract the area information provider that provides the advertisement when it is registered and the condition is satisfied or not, and when the condition is satisfied in (2) and (1) Become.
[0071]
In FIG. 3, the advertising contract condition checking means (3) executes the processing of S17 of FIG. 2 described above, and performs the processing of S52 to S58.
[0072]
In S52, user authentication is performed. This determines whether the user authentication is OK when the information of the user who requested the subscription matches the account and password in the personal information of the user in the user management DB 21, for example.
[0073]
In step S53, it is determined whether the user is a registered user. As a result of the determination in S52, it is determined whether the user is registered in the user management DB 21. If YES, the process proceeds to S54. If NO, the process proceeds to S58 error.
[0074]
In S54, it is determined whether the condition is satisfied. This determines whether the user's subscription request meets the advertiser's conditions. For example, it is determined whether the user's subscription request satisfies the condition (distribution condition) registered in the advertisement registration DB of FIG. 6A (to be described later) managed by the regional information provider. Here, the individual of the user who requested the subscription It is determined whether the information (gender, age, hobbies, etc.) satisfies the advertisement distribution conditions (distribution targets (female, age, hobbies are dishes, preferences, etc.)). If YES, the delivery date is checked in S56. This further checks the delivery date and delivery day of the delivery conditions.
[0075]
In S57, it is determined whether the condition is satisfied as a result of the check in S56. If YES, OK is returned, and if NO, NG is returned. Then, it is determined whether or not the condition is satisfied in S18 of FIG. 2 described above. If the reply is OK, the advertisement data is extracted in S19, and the advertisement is added (folded) to the information in S21, S22, and S23 and distributed to the user. On the other hand, when the reply is NG, only the information can be distributed to the user and subscribed.
[0076]
As described above, when a subscription request is received from a user, the server (regional information provider) 2 refers to the user management DB 21 and the advertisement registration DB in FIG. 6A to extract an advertisement appropriate for the user, The information (electronic newspaper) can be distributed as an insertion advertisement.
[0077]
FIG. 4 is a flowchart for explaining the operation of the present invention (part 3).
In FIG. 4, the information distribution means (4) executes the processing of S22 of FIG. 2 described above, and performs (or causes to perform) the processing of S62 to S75.
[0078]
S62 prepares information distribution of the information provider.
In step S63, it is determined whether there is information. This determines whether the information of the user who requested the subscription is registered in the user management DB 11 as being available for subscription. In the case of YES, information is prepared, and in the case of NO, there is no information.
[0079]
S64 prepares information distribution of the regional information provider.
In S65, it is determined whether there is information. This determines whether there is an advertisement of the local information provider in the information of the user who requested the subscription. In the case of YES, advertisement data is prepared, and in the case of NO, there is no advertisement data.
[0080]
In S66, the user information terminal check means 3-1 performs information in accordance with the information (resolution, number of colors, display format (screen is divided vertically or horizontally), etc.) of the user information terminal 3 in the subsequent steps S67 to S70. Change (edit) information (advertising).
[0081]
S67 refers to the information terminal DB. This refers to the information terminal DB (not shown) and refers to the information (screen size, number of colors, division at the time of display (vertical, horizontal division, etc.)) of the user who requested the subscription.
[0082]
In S68, it is determined whether or not reference has been made. If YES, the number of colors, screen size, resolution, etc. are acquired in S69, and the information (information and advertisement) provided in S70 is changed (edited) according to the terminal. If NO, leave as default.
[0083]
In step S71, the reference number counting unit 3-2 counts the number of times the advertisement is subscribed by the procedure from step S72 to step S75 and updates the cumulative number.
[0084]
In step S72, the information reference count is counted and registered in the user reference count DB.
S73 transmits information reference frequency data to a local information provider.
[0085]
S74 receives information reference count data from the information provider.
In S75, the information reference count data is registered in the user reference information count DB.
[0086]
S76 distributes. Thereby, an advertisement is added to the information and distributed to the user's information terminal 3, and the user can display on the screen of the information terminal 3 and subscribe.
[0087]
As described above, it is possible to optimally edit and distribute information and advertisements to the user's information terminal 3 and register (update) the number of advertisement references.
[0088]
FIG. 5 shows a flowchart (part 4) for explaining the operation of the present invention.
In FIG. 5, the distribution means (5) distributes the subscription fee to the regional information provider based on the number of advertisement references according to the procedures from S82 to S84.
[0089]
In step S82, the user's area information reference count data is tabulated. In response to the user's subscription request, the number of times of reference of the advertisement added and distributed to the information is totaled for each regional information provider (and for each advertisement if necessary).
[0090]
S83 distributes the subscription fee to each regional information provider in accordance with the counting result. This is the sum of the number of advertisement references distributed to each user by each regional information provider (or the number of references after multiplying the weight for each advertisement), and the user's subscription fee is calculated according to the total. Is distributed to each regional information provider.
[0091]
S84 distributes to the area information provider.
As described above, when the user refers to the advertisement added to the information, the subscription fee of the user can be distributed to each regional information provider according to the number of times of reference.
[0092]
In FIG. 5, the automatic distribution means (6) automatically distributes the advertisement to the corresponding user by the procedure from S92 to S96.
[0093]
S92 refers to the distribution condition. This is for example described on the right
・ Advertiser specified
·Day
・ Day of the week
·time
·hobby
[0094]
·sex
・ Other
To check if there is a delivery condition for the relevant advertisement based on the current date and day of the week.
[0095]
In S93, it is determined whether or not there is. If YES, the process proceeds to S94. If NO, the process ends.
[0096]
In S94, a user who meets the distribution conditions is checked. This is a user who matches the hobby, gender, etc. in the delivery conditions of the advertisement corresponding to the current date and day of the week (a user who matches gender, hobby, preference, etc. in the user management DB 21 in FIG. 6B). Check to extract.
[0097]
In S95, it is determined whether or not. In the case of YES, the regional information distribution request is transmitted in S96, the process proceeds to the above-described S19 of FIG. 2, the advertisement data is extracted, and the advertisement data is distributed to the corresponding user. On the other hand, if NO in S95, the process ends.
[0098]
As described above, it is possible to automatically distribute an advertisement to a user who matches the distribution condition with reference to the distribution condition of the advertisement.
[0099]
FIG. 6 shows an example of data of the present invention.
FIG. 6A shows an example of the advertisement registration DB. The advertisement registration DB is the one in which the advertiser has registered the advertisement. Here, the advertisement registration DB is registered in association with the following information shown in the figure.
[0100]
-Advertisement request ID:
・ Advertiser name:
・ Request date and time:
・ Advertising data:
・ Delivery conditions:
・ Delivery date:
・ Delivery day:
・ Distribution target:
・ Men and women:
·age:
・ Hobbies and preferences:
・ Other:
Here, the advertisement request ID is a unique number assigned to the advertisement that has received the advertisement request. The advertiser name is the name of the advertiser who requested the advertisement. The request date and time is the date and time when the advertisement is requested. The advertisement data is electronic data of advertisements (for example, electronic data of supermarket flyer advertisements). The distribution condition is a condition for distributing an advertisement. Here, the distribution date and time, the distribution day of the week, and the distribution target (man and woman, age, hobby, preference, etc.) are distributed when the conditions are met.
[0101]
As described above, by registering advertisement data and distribution conditions in association with the advertisement request ID, it becomes possible to distribute advertisements to users who meet the distribution conditions when the user requests to subscribe to information or automatically. .
[0102]
FIG. 6B shows an example of the user management DB. The user management DBs 11 and 21 register personal information and contract conditions of users, and here, the following information shown in FIG.
[0103]
・ User ID:
·account:
·password:
·name:
·Street address:
·sex:
・ Hobbies and preferences
・ Contract conditions:
・ Other
Here, the user ID is an identifier for uniquely identifying the user. The account and password are an account and password for authenticating the user. The name, address, and gender are the user's name, address, and gender. Hobbies and preferences are user's hobbies and preferences. The contract condition is a condition under which the user contracts with the regional information provider, and here, the regional information provider name, contract information (paper), contract period, delivery date and time, etc. are registered.
[0104]
As described above, when a personal information (account, password, name, address, gender, hobbies, preferences, etc.) and contract conditions are registered in association with the user ID and a subscription request is received from the user information terminal 3 In addition, user authentication is performed using an account and password, and further, whether there is registration of information requested for subscription based on personal information and contract conditions, and further, an advertisement to be added to information requested for subscription is determined. Or it becomes possible to add an advertisement to information and deliver it.
[0105]
FIG. 6C shows an example of regional information distribution request data. This refers to the user management DB 11 in FIG. 6B for the user who requested the subscription, and when a local information provider that satisfies the user authentication is OK and satisfies the contract condition is found, the server (information provider) 1 is an example of data when a regional information distribution request is made to the corresponding server (regional information provider) 2, and the following information shown in the figure is associated with the server.
[0106]
・ User ID:
・ Regional information provider:
Here, the user ID is a user ID for which user authentication has been performed, and the regional information provider distributes (possibly distributes) an advertisement that is found to satisfy the user by checking the contract conditions of the user. It is.
[0107]
FIG. 6D shows an example of the reference count DB. The reference count DB 13 counts and counts the number of references for each advertisement when the advertisement is distributed to the user. Here, the following information shown in FIG. .
[0108]
-Advertisement request ID:
・ Regional information provider:
·number of access:
・ Other:
Here, the advertisement request ID is the advertisement ID of the advertisement when the advertisement is distributed to the user. The regional information provider is a regional information provider who distributes the advertisement with the advertisement request ID to the user. The access count (reference count) is the number of times the advertisement of the advertisement request ID is distributed to the user.
[0109]
FIG. 6E shows an example of user data accessed. This is an example of the user's data when the user accesses the server (information provider) 1, and here, the following information shown in FIG.
[0110]
・ User ID:
·account:
・ Information terminal conditions:
・ Other:
Here, the user ID is a user ID that is authenticated by accessing the server (information provider) 1 by the user, the account is an account when the user is authenticated, and the information terminal condition is that of the information terminal 3 of the user. Conditions (number of colors, resolution, screen size, etc.).
[0111]
FIG. 7 shows an explanatory diagram of the present invention.
FIG. 7A shows an arrangement example of information provider information and regional information provider information.
This is an example of the arrangement displayed on the screen of the user information terminal 3 in S23 of FIG. 2 described above. The information provider information (electronic newspaper) is displayed in the upper row, and the area information provider information ( “Advertisement” is one in which information (advertisement) is displayed by selecting any one of the lower information 1, 2, 3, and 4.
[0112]
FIG. 7B shows an example of information change according to the user's information terminal. This shows an example of information when the server (information provider) 1 edits and distributes the information (resolution, number of colors, screen divided vertically or horizontally) according to the information of the information terminal 3 of the user. Yes, the following information shown in the figure is changed (edited) according to the information terminal 3 of the user.
[0113]
-Change text size of information
-Change information layout
・ Screen split
・ Left and right arrangement
・ Stacking
・ Other
・ Change screen information
·Number of colors
·size
・ Brightness / Contrast
・ Other
(Appendix 1)
In an advertisement distribution method that adds advertisements to information for distribution,
Receiving a delivery request for information from the customer's device;
Extracting an advertisement that meets the conditions of the customer that has received the delivery request;
Adding the extracted advertisement to the information requested to be distributed;
An advertisement delivery method comprising: delivering the information and an advertisement added to the information to the customer terminal.
[0114]
(Appendix 2)
The advertisement distribution method according to supplementary note 1, wherein the condition for extracting the advertisement is any one or more of a day, a day of the week, a time zone, a sex, an age, and a hobby.
[0115]
(Appendix 3)
When there are a plurality of regional information providers registered by the customer for the received distribution request, the number of advertisements distributed in addition to the information is totaled, and the charge such as a subscription fee is calculated as the number of times. The advertisement distribution method according to supplementary note 1 or supplementary note 2, characterized in that distribution is performed for each area information provider.
[0116]
(Appendix 4)
The advertisement distribution method according to any one of appendix 1 to appendix 3, wherein the advertisement that meets the customer's condition is automatically distributed to the customer when designated or when a predetermined time has elapsed.
[0117]
(Appendix 5)
The advertisement distribution method according to any one of appendix 1 to appendix 4, wherein the information and advertisement distributed to the terminal of the customer are edited and distributed in a display format registered for the customer.
[0118]
(Appendix 6)
On the computer,
Receiving a delivery request for information from the customer's device;
Extracting an advertisement that meets the conditions of the customer that has received the delivery request;
Adding the extracted advertisement to the information requested to be distributed;
An advertisement distribution program for causing the information and an advertisement added to the information to operate as a step of distributing to the customer terminal.
[0119]
【The invention's effect】
As described above, according to the present invention, when there is a distribution request from the customer information terminal 3 to the information distribution server 1, an advertisement that meets the contract conditions of the customer is extracted and added to the information. Since the server (regional information provider) 2 is provided for each region and the advertisement is added to the information for each region and distributed, the optimum advertisement for each customer is added to the information and provided. In addition, it is possible to distribute appropriate information (advertisement) to the corresponding user for each area.
[Brief description of the drawings]
FIG. 1 is a system configuration diagram of the present invention.
FIG. 2 is a flowchart (part 1) illustrating the operation of the present invention.
FIG. 3 is a flowchart (part 2) illustrating the operation of the present invention.
FIG. 4 is a flowchart (part 3) illustrating the operation of the present invention.
FIG. 5 is a flowchart (part 4) illustrating the operation of the present invention.
FIG. 6 is a data example of the present invention.
FIG. 7 is an explanatory diagram of the present invention.
[Explanation of symbols]
1: Server (information provider)
11, 21: User management DB
12, 22: Information terminal management DB
13: Reference count DB
14: Extraction means
15: Contract condition check method
15 ': Regional information provider extraction means
16: User information terminal check means
17: Information distribution means
18: Distribution means
19: Reference number counting means
2: Server (regional information provider)
23: Advertising contract condition check means
24: The reference count type
3: Information terminal

Claims (5)

In an advertisement distribution method that adds advertisements to information for distribution,
Receiving a delivery request for information from the customer's device;
Extracting an advertisement that meets the conditions of the customer that has received the delivery request;
Adding the extracted advertisement to the information requested to be distributed;
An advertisement delivery method comprising: delivering the information and an advertisement added to the information to the customer terminal. 2. The advertisement delivery method according to claim 1, wherein the condition for extracting the advertisement is one or more of a day, a day of the week, a time zone, a sex, an age, and a hobby. When there are a plurality of regional information providers registered by the customer for the received distribution request, the number of advertisements distributed in addition to the information is totaled, and the charge such as a subscription fee is calculated as the number of times. 3. The advertisement distribution method according to claim 1, wherein distribution is performed for each area information provider. The advertisement distribution method according to any one of claims 1 to 3, wherein the advertisement meeting the customer's condition is automatically distributed to the customer when designated or when a predetermined time has elapsed. . On the computer,
Receiving a delivery request for information from the customer's device;
Extracting an advertisement that meets the conditions of the customer that has received the delivery request;
Adding the extracted advertisement to the information requested to be distributed;
An advertisement distribution program for causing the information and an advertisement added to the information to operate as a step of distributing to the customer terminal.

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