JP2004289555A - Information provision system for offering information to passenger on mobile body - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an information provision system which can be useful for the user of a hot spot as well as for all persons including an advertisement provider and an entrepreneur managing the hot spot. <P>SOLUTION: The information provision system capable of offering advertisement information to passengers in a mobile body via the hot spot is constituted. The information provision system includes an information managing device placed within an information control center for keeping the advertisement information, an access point connected with the information managing device for providing the advertisement information via wireless communication within a predetermined communication coverage, and a terminal device placed on the mobile unit passing through the predetermined coverage of the access point for acquiring the advertisement information from the information managing device via the access point. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to a system for providing advertisement information via a wireless communication access point.
[0002]
[Prior art]
As one form of the Internet connection service, a so-called hotspot, in which a wireless LAN base station is installed in a store or the like and a user provides an Internet connection service within the service area, has begun to be used. The user can connect to the Internet from his / her own information terminal by going to the hot spot, even when he is out.
[0003]
Patent Literature 1 below describes an example of a system for connecting to the Internet via a hot spot as described above.
[0004]
[Patent Document 1]
JP-A-2002-236632 [0005]
[Problems to be solved by the invention]
By the way, as described above, since the conventional hot spot is provided at a store or the like, there is an aspect that the user cannot use the service unless he / she goes to the place.
[0006]
On the other hand, it is important for a business that operates a hot spot to obtain a price for advertising from a provider such as a company to a user. Therefore, the above-mentioned aspect of the conventional hot spot, that is, the aspect that it is not always possible to expect that an advertisement can be delivered to an unspecified number of viewers, is a problem for advertising providers such as companies in terms of advertising expenses. It is considered inefficient in terms of recovery.
[0007]
The present invention has been made in view of the above circumstances. That is, the present invention relates to the distribution of advertisement information using a hot spot, which is useful for users of the hot spot and provides information that may be useful for all persons including an advertisement provider and a business operator operating the hot spot. The purpose is to provide a system.
[0008]
[Means for Solving the Problems]
In order to achieve the above object, an information providing system capable of providing information to a passenger in a moving body via a hot spot is configured. That is, an information management device that holds predetermined information, an access point that is connected to the information management device and that provides predetermined information by wireless communication within a predetermined communicable area, and an access point that is within a predetermined communicable area of the access point. An information providing system is configured from a terminal device that is installed on a passing moving body and acquires predetermined information from an information management device via an access point. According to such an information providing system, passengers can obtain useful information in a timely manner while riding, and benefit all of the advertising provider, the operator operating the vehicle, and the operator operating the hotspot. Will be realized.
[0009]
The moving body may further include an information output unit that outputs predetermined information acquired by the terminal device.
[0010]
The information management device is a server device, and the server device may have a configuration in which predetermined information is stored in a storage device.
[0011]
When the configuration includes a plurality of access points, each of the plurality of access points is connected to the information management device, and the terminal device in the moving body can acquire predetermined information at each access point ( Claim 4).
[0012]
The terminal device in the moving object may further include communication means for communicating with an information terminal device owned by a passenger in the moving object. In this case, the passenger of the moving object can download predetermined information from the terminal device in the moving object to his / her own information terminal device.
[0013]
When the moving object is a bus, the access point can be installed at a predetermined position near the bus line (claim 6).
[0014]
In this case, the access point may be installed at the bus landing (claim 7).
[0015]
When the moving body is a train, the access point may be installed at a predetermined position near the train line (claim 8).
[0016]
When the moving object is a ship, the access point may be installed at a predetermined position near a port where the ship arrives and departs (claim 9).
[0017]
When the moving object is a taxi, the access point may be installed at a predetermined position near the taxi pool (claim 10).
[0018]
The predetermined information may be advertisement information (claim 11). Further, the information management device is connected to a wide area network, and the advertisement provider transmits advertisement information to the information management device via the wide area network using the terminal device of the advertisement provider. (Claim 12).
[0019]
The advertisement provider pays for the provision of the advertisement to the business operator that operates the information management device and the access point, and the business operator that operates the mobile body, and the business operator that operates the mobile body uses the information management device and the access point. It is possible to adopt a configuration in which the operating company is paid for the communication via the access point (claim 13).
[0020]
The content of the predetermined information transmitted from the information management device to the terminal device in the moving object may be changed according to the place where the moving object exists or the current time (claim 14).
[0021]
BEST MODE FOR CARRYING OUT THE INVENTION
FIG. 1 is a diagram illustrating an overall configuration of an information providing system 10 according to an embodiment of the present invention. FIG. 2 is a diagram showing a business model realized by the system of FIG. 1 by a flow of information and a flow of consideration.
[0022]
First, the configuration and operation of the information providing system 10 will be described with reference to FIG. As shown in FIG. 1, in the information providing system 10, a base station 35 that provides a hot spot 30 for a bus and a base station 55 that provides a hot spot 50 for a train provide a communication line to the information management center 71. Each is connected via. In the information management center 71, a server device (not shown) having advertisement information for distribution is arranged. From this server device, the advertisement information is provided to the bus 33 and the train 53 via the respective base stations 35 and 55.
[0023]
A terminal device (not shown) for connecting to each access point is installed in each of the bus 33 and the train 53. When a vehicle enters a hot spot, the terminal device in such a vehicle acquires advertisement information from a server device in the information management center 71 via an access point, and displays a display, a speaker, etc. installed in the vehicle. The advertisement information is reproduced via the output device of (1). Passengers in the vehicle can view and hear the advertising information reproduced from the output device.
[0024]
The server device in the information management center 71 is connected to the Internet 90 which is a wide area network. An advertisement provider intending to provide an advertisement to a passenger by the information providing system 10 can transmit and save the advertisement information from the terminal 101 owned by the advertisement provider to the information management center 71 via the Internet 90. it can.
[0025]
It is assumed that the base stations 35 and 55 provide relatively high-speed and large-capacity communication so that information can be distributed to terminal devices in a moving vehicle. The base station 35 is installed at an appropriate position in the vicinity of the bus line, for example, at a bus depot. In this case, the terminal device installed in the bus 33 transmits advertisement information while the bus 33 stops or moves at the departure / departure site. To get. The base station 55 is installed, for example, at an appropriate position near the line of the train 53, for example, in a station yard. In this case, the terminal device installed in the train 53 is used while the train 53 is stopped or moving in the station yard. To get the advertising information.
[0026]
The base stations 35 and 55 preferably provide relatively high-speed and large-capacity wireless communication. However, when the base stations are installed at a bus departure / departure station or the like and communicate with a stopped vehicle, the base stations 35 and 55 are preferably used. May provide relatively low-speed wireless communication.
[0027]
It is considered that a user who wants to view or use information such as an advertisement gets on a vehicle having a terminal device such as the bus 33 preferentially. Therefore, the business operator operating the bus 33 or the like can improve the profit by installing the terminal device for acquiring the advertisement information on the vehicle, and operate the hotspot as a hotspot usage fee with a commensurate return. You will pay to the business.
[0028]
Furthermore, a terminal device for acquiring advertisement information in a vehicle may have a function of not only acquiring advertisement information from a hot spot but also communicating with an information terminal such as a PDA or a mobile phone owned by a passenger in the vehicle. For example, when a passenger gets on a vehicle, the passenger can not only view the advertisement information but also download the advertisement information to his / her own information terminal.
[0029]
In this case, since the passenger is traveling with the vehicle, the communication between the terminal device in the vehicle and the information terminal of the passenger has a relatively low transmission speed, for example, a wireless LAN or Bluetooth specification. It may be. Since the passenger information terminal does not connect to a public telephone line or hot spot, the passenger does not need to pay the reception fee.
[0030]
Next, the flow of information and consideration in the information providing system 10 will be described with reference to FIG.
[0031]
An advertisement provider such as a company or a store transmits the advertisement data to the information management center 71 (arrow 111). The information management center 71 transmits the advertisement data to the terminal device in the vehicle via the hot spot (base station) (arrows 112 and 113). Note that the information management center 71 transmits the specified advertisement with the specified specification based on a contract with the business operator that operates the vehicle. In the vehicle, the received advertisement data is reproduced via a display or a speaker (arrow 114), and the passenger visually or audibly obtains the advertisement data (arrow 115). Thereafter, the passenger can expect a consumption behavior of purchasing a product or a product of a company or a shop that provided the advertisement data (arrow 116).
[0032]
Note that the advertisement provider pays an advertisement fee to the business operator operating the information management center 71 and the business operator operating the vehicle (dashed arrows 121 and 122). Then, the business operator operating the vehicle pays a hot spot usage fee to the business operator operating the information management center 71 (dashed arrow 123). As described above, the advertisement data may be transmitted from the terminal device in the vehicle to the information terminal owned by the passenger (arrow 131).
[0033]
If the vehicle is a bus and the hotspot is located at the bus stop, the bus user will be able to read the advertising information without any awareness that it was transmitted wirelessly. Can be seen and heard in the company. The advertisement information can be updated to the latest one at the bus departure / departure point. That is, the passenger of the bus can obtain desired information in a timely manner. Therefore, the sales of the advertisement provider are improved. In addition, the business operator that operates the information management center 71 and the business operator that operates the bus can obtain the income of the advertisement fee from the advertisement provider, and thus a business model that can make a profit for each person is established. This is the same even if the vehicle is a train, a taxi, a ship, or the like.
[0034]
When the vehicle is an example vehicle, the information providing system 10 can replace a large number of advertisement posters in the train. Since the advertisement information can be updated to the latest information in a timely manner via the hot spot, labor costs and work time can be significantly reduced as compared with the advertisement poster. By installing multiple hotspots on the train line, it is possible to run advertisements suitable for each location. That is, the advertising information that does not change from the start station to the end point in the conventional advertising poster can be changed to appropriate advertising information for each place or over time, leading to a high advertising effect.
[0035]
If the vehicle is a ferry, set up a hot spot at the port of arrival and departure. Passengers of the ferry can view and hear the advertisement information received by the terminal device installed in the ferry. In this case, providing advertisement information on the currently berthed port or the next berthed port, for example, information on sightseeing spots, souvenirs, delicious restaurants, etc., leads to a high advertising effect.
[0036]
The information providing system 10 described above can be applied to various vehicles such as sightseeing buses and taxis in addition to the vehicles described above. When the information providing system 10 is applied to a taxi, the hot spot is preferably installed in a taxi pool.
[0037]
The information to be provided to the passenger is not limited to advertisement information, and may be various information useful for the passenger, such as contents on the Internet.
[0038]
【The invention's effect】
According to the information providing system described above, passengers can obtain useful information in a timely manner while riding, and benefit all of the advertising providers, the operators of vehicles, and the operators of hot spots. Will be realized.
[Brief description of the drawings]
FIG. 1 is a diagram illustrating an overall configuration of an information providing system according to an embodiment of the present invention.
FIG. 2 is a diagram showing a business model realized by the system of FIG. 1 by a flow of information and a flow of consideration.
[Explanation of symbols]
10 Information Provision System 30 Hot Spot 33 Bus 35 Base Station 50 Hot Spot 53 Train 55 Base Station 71 Information Management Center 90 Internet 101 Advertisement Provider Terminal Device

Claims (14)

An information management device that holds predetermined information;
An access point connected to the information management device and providing the predetermined information by wireless communication within a predetermined communicable area,
A terminal device that is installed on a moving object that passes through a predetermined communicable area of the access point and acquires the predetermined information from the information management device via the access point,
An information providing system comprising: The mobile unit further includes an information output unit that outputs the predetermined information acquired by the terminal device.
The information providing system according to claim 1, wherein: 3. The information providing system according to claim 1, wherein the information management device is a server device, and the server device stores the predetermined information in a storage device. There are a plurality of said access points,
Each of the plurality of access points is connected to the information management device,
The terminal device in the moving body acquires the predetermined information at each access point,
The information providing system according to any one of claims 1 to 3, wherein: The terminal device in the moving object further includes communication means for communicating with an information terminal device owned by a passenger in the moving object,
The information according to any one of claims 1 to 4, wherein a passenger of the moving body can download the predetermined information from a terminal device in the moving body to its own information terminal device. Offer system. The information providing system according to any one of claims 1 to 5, wherein the moving object is a bus, and the access point is installed at a predetermined position near a bus line. The information providing system according to claim 6, wherein the access point is installed at a bus departure / departure place. The information providing system according to any one of claims 1 to 5, wherein the moving body is a train, and the access point is installed at a predetermined position near a train line. The information providing device according to any one of claims 1 to 5, wherein the moving body is a ship, and the access point is installed at a predetermined position near a port where the ship departs and arrives. system. The information providing system according to any one of claims 1 to 5, wherein the moving body is a taxi, and the access point is installed at a predetermined position near a taxi pool. The information providing system according to any one of claims 1 to 10, wherein the predetermined information is advertisement information. The information management device is connected to a wide area network,
12. The information providing system according to claim 11, wherein the advertisement provider transmits the advertisement information to the information management device via the wide area network using a terminal device on the side of the advertisement provider. The advertisement provider pays for a provision of an advertisement to a business operator that operates the information management device and the access point, and a business operator that operates the mobile body,
The business operator operating the mobile unit, to the business operator operating the information management device and the access point, to pay for communication via the access point,
The information providing system according to claim 12, wherein: The content of predetermined information transmitted from the information management device to a terminal device in the moving object changes according to a place where the moving object is present or a current time. An information providing system according to any of the above.

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