JP2004139145A - Customer management server and mail order system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a customer management server and a mail order system for surely sending direct mail to customers by utilizing shipping target information used for distribution of periodically distributed materials which are likely to be opened. <P>SOLUTION: The customer management server 0200 has a shipping target information accumulating part 0201 for accumulating shipping target information which is information about a shipping target of the periodical distribution material, a receiving part 0202 of a direct mail enclosing request which accepts the direct mail enclosing request for requesting to send direct mail to a customer by enclosing it in the periodical distribution material, and a customer extraction part 0203 for extracting customers to whom direct mail is enclosed and sent from shipping target information accumulated in the shipping target information accumulation part based on the direct mail enclosing request accepted by the receiving part of the direct mail enclosing request. The shipping target information includes shipping target attribution information which is information for representing attribution of the shipping target. The direct mail enclosing request includes direct mail attribution information which is information for representing the direct mail attribution associated with the shipping target attribution information. <P>COPYRIGHT: (C)2004,JPO

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention is directed to a customer management for reliably sending a direct mail to a customer by using destination information used for distribution of a regularly distributed product (such as a bill for each utility bill) that is likely to be opened. It relates to a server and a mail order system.
[0002]
[Prior art]
Conventionally, catalogs such as mail-order sales have been delivered to customers as direct mail from mail-order companies. Then, the customer looks at the catalog enclosed in the direct mail and directly purchases the product and requests a sample of the product to be tried to the mail order company.
[0003]
In such a conventional system, a customer cannot obtain a reliable guarantee that personal information will not be leaked to another party, and tends to avoid applying for a product or the like in terms of securing the secret of personal information. This is because if the personal information is known to the mail order company, the personal information may be leaked to a malicious company or an individual, or a telephone call for purchase may be constantly received.
[0004]
Due to these circumstances, mail-order companies have the problem that even if they send direct mail to customers who are deemed to be effective no matter how many times, they will not be able to send product information even if they open the package. Will remain.
[0005]
As for the technology for sending direct mail, inventions such as "Japanese Patent Application Laid-Open No. 2002-259889" and "Japanese Patent Application Laid-Open No. 2002-117211" are disclosed. However, both companies merely disclose the technology of extracting valid customer segments from data sent in the past.
[0006]
[Problems to be solved by the invention]
The present invention has been made in view of the above circumstances, and direct mail is sent to a customer using destination information used for distribution of periodic distribution materials (such as bills for each utility fee) that are likely to be opened. It is an object of the present invention to provide a customer management server and a mail-order system that perform processing for surely sending the information.
[0007]
[Means for Solving the Problems]
In order to solve the above problem, the customer management server 0200 of the present invention includes a destination information storage unit 0201 for storing destination information which is information on a destination of a periodic distribution product, and a direct mail to the customer. A direct mail enclosing request receiving unit 0202 for receiving a direct mail enclosing request which is a request for enclosing and sending the mail to the periodic distribution product, and the destination based on the direct mail enclosing request received by the direct mail enclosing request receiving unit. A customer extraction unit 0203 for extracting a customer to be sent with the direct mail enclosed from the destination information stored in the information storage unit, wherein the destination information includes the destination The destination mail includes the destination attribute information which is information indicating the attribute, and the direct mail enclosing request is associated with the destination attribute information. Direct mail containing the attribute information, as configured the information indicating the attribute of the direct mail.
[0008]
The periodic distribution according to the present invention is a bill or a receipt for any one of communication, electric power, gas, water, public broadcasting, newspaper, insurance, and pension.
[0009]
Further, the mail order system of the present invention is a mail order system including a customer management server 0610 and an information terminal 0620, wherein the customer management server accumulates destination information which is information on a destination of a periodic distribution product. A destination information storage unit 0611, a direct mail enclosing request receiving unit 0612 for receiving a direct mail enclosing request for requesting that a direct mail be enclosed and sent to the periodic distribution product to the customer, and the direct mail A customer extracting unit 0613 for extracting a customer to whom a direct mail should be enclosed and sent from the destination information stored in the destination information storage unit based on the direct mail enclosing request received by the enclosing request receiving unit; Receive product order information, which is information on ordering products ordered based on direct mail A product order information receiving unit 0614, wherein the destination information includes destination attribute information that is information indicating an attribute of the destination, and the direct mail enclosing request includes A merchandise order information acquisition unit that includes direct mail attribute information that is information indicating an attribute of the direct mail associated with the destination attribute information, and the information terminal acquires the extracted merchandise order information from the customer; 0621 and a product order information transmitting unit 0622 for transmitting the product order information acquired by the product order information acquiring unit.
[0010]
The customer management server according to the mail order sales system of the present invention is configured to store point information that is information indicating points for enabling a service based on the product order information received by the product order information receiving unit. It further comprises a storage unit 0915 and a point information update unit 0916 that updates the point information stored in the point information storage unit based on the use of the service.
.
[0011]
The information terminal according to the mail order system of the present invention is a fixed telephone that can be connected to the Internet, and the product order information transmitting unit transmits the product order information through the Internet.
[0012]
An order tendency information acquisition unit 1231 for acquiring order tendency information, which is information on a customer's commodity order tendency, based on the commodity order information transmitted by the commodity order information transmission unit of the information terminal according to the mail order system of the present invention. An order trend analysis server having an order trend information holding unit 1232 for holding the order trend information acquired by the order trend information acquisition unit is further provided.
[0013]
According to the present invention, the customer extracted by the customer management server can easily order the product of the direct mail enclosed with the bill of the communication fee using the information terminal. The mail-order company can enclose the direct mail in a bill for a utility bill or the like that is more likely to be opened than the conventional direct mail.
[0014]
In addition, the customer management server according to the present invention enables a direct mail sending company to send direct mail to a larger number of customers, and a telephone company etc. collects a commission from these companies every month to collect a fee. Expenses such as invoices and postal receipts.
[0015]
In addition, customers place orders for products that are highly reliable, such as telephones, gas, and electric power companies, which already hold personal information such as their addresses and telephone numbers. It is possible to reduce the possibility of a telephone call or the like.
[0016]
Further, according to the mail order system according to the present invention, the customer can accumulate service points by ordering the product of the direct mail enclosed in the regular distribution, and receive various benefits according to the points. Can be.
[0017]
Further, according to the mail order system according to the present invention, it is possible to acquire and hold order tendency information usable for marketing research and the like. As a result, it is expected that the products handled by direct mail can be reduced in lineup to meet the needs of customers.
[0018]
BEST MODE FOR CARRYING OUT THE INVENTION
Hereinafter, embodiments of the present invention will be described in detail with reference to FIGS. The present invention should not be interpreted narrowly by these embodiments.
[0019]
<First embodiment>
[0020]
(Concept of Embodiment 1)
FIG. 1 is a diagram conceptually illustrating an example of direct mail transmission using the customer management server of the present embodiment. As shown in this figure, for example, when a cosmetic mail order company directly sends a direct mail to a customer ((1)), the customer discards the direct mail in a trash box without opening the direct mail and sends the direct mail. There are many cases where you do not look at (2). Therefore, this mail order company thinks of using a customer management server. Specifically, a request is made to the telephone company that has introduced the customer management server to send a direct mail ([3]). The telephone company accepting the request uses the customer management server to select women who are likely to be interested in cosmetics as customers, and sends a direct mail to the customer with a bill for telephone charges (▲ 4). ▼). The customer who receives the bill extracts the direct mail along with the contents of the bill, so that the customer will see the contents with a higher probability than the conventional direct mail ([5]).
[0021]
As described above, the customer management server according to the present embodiment enables the mail-order company to send direct mail in a form that direct mail can be seen by the customer more reliably than before.
[0022]
In addition, "direct mail" refers to mail sent directly to a consumer in order to purchase a single or a plurality of products. The contents of the direct mail are, in general, catalogs that describe the product, advertisements, contact information for purchasing the product, and payment methods.
[0023]
(Configuration of Embodiment 1)
FIG. 2 is a diagram illustrating an example of functional blocks of the customer management server of the present embodiment. As shown in this figure, the “customer management server” 0200 of the present embodiment has a “destination information storage unit” 0201, a “direct mail enclosing request reception unit” 0202, and a “customer extraction unit” 0203. .
[0024]
The “destination information storage unit” 0201 has a function of storing destination information. “Destination information” refers to information on the destination of a periodic distribution. "Regular distributions" are those that are regularly (not necessarily strictly) distributed to consumers and are more likely to be opened than regular distributions. Say. For example, bills and receipts for communication charges such as fixed telephones, mobile phones, PHS (Personal Handy Phone System), provider connection, and line usage, or electricity bills, gas bills, water bills, newspapers, public broadcasts, etc. Invoices and receipts for fees are included. The destination information specifically includes addresses, telephone numbers, e-mail addresses, or customer identification information stored in association with the addresses, which indicate the destinations of these periodic distribution items. Can be Of course, telephone numbers etc. are not the direct destinations of periodic distribution items, but since telephone numbers and addresses can be uniquely associated, it is possible to indirectly indicate destinations. is there.
[0025]
As described above, the destination information storage unit stores information such as the address of the destination such as a bill that the customer often reads. The direct mail is enclosed with the bill or the like and sent to the destination indicated by the destination information.
[0026]
The destination information is information including destination attribute information. The "destination attribute information" refers to information indicating the attribute of the destination, and includes, for example, information such as an address, a name, an age, a gender, an occupation, an economic state, a family structure, and a taste.
[0027]
As described above, since the destination information includes the destination attribute information, it is possible to extract a customer suitable for the target product of the direct mail. For example, in the case of direct mail of cosmetics as described above, a woman can be extracted from gender information as destination attribute information, and only an age group likely to like the cosmetics can be extracted from age information.
[0028]
The destination information storage unit can be realized by various storage media. For example, a hard disk drive, a CD-based memory, a DVD-based memory, a semiconductor memory, a magnetic tape, and the like.
[0029]
The “direct mail enclosing request receiving unit” 0202 has a function of receiving a direct mail enclosing request. The “direct mail enclosing request” refers to a request for enclosing and sending a direct mail to the customer in the periodic distribution. The “customer” refers to a person who has a possibility of purchasing a product of direct mail, specifically, a person extracted as a destination of direct mail. Of course, before purchasing the product of the direct mail, the customer is not a customer but a customer candidate, but the “customer” in the present specification is a concept including the customer candidate.
[0030]
Further, the direct mail enclosing request does not include information such as the address and name of a specific individual. In other words, the person making the enclosing request (such as a mail order company) does not specify sending to a specific individual. As a result, the customer can have a sense of security that the mail-order company or the like does not know his or her personal information, that is, the direct mail has anonymity.
[0031]
Note that this request is basically made from a company that sells products handled by direct mail, but is not limited to this. The form of accepting this request is not limited. The request may be automatically received by communication, or may be obtained by inputting the received request content to the customer management server by an operator or the like.
[0032]
The direct mail enclosing request is information including direct mail attribute information. The “direct mail attribute information” refers to information indicating the attribute of the direct mail associated with the destination attribute information, and includes, for example, a product type, a target segment (assumed purchase layer), and a price. Here, the association between the direct mail attribute information and the destination attribute information will be described with reference to FIG.
[0033]
FIG. 3 is a diagram conceptually illustrating an example of association between direct mail attribute information and destination attribute information. As shown in this figure, “cosmetics” which is a product type in the direct mail attribute information is associated with “sex” which is a gender in the destination attribute information. In this case, the "cosmetics" direct mail will be sent to the "woman". Similarly, when the price “20,000 yen” and the economic state “rich” are associated, the direct mail of the product “20,000 yen” is sent to the “rich”.
[0034]
This association is stored in a storage medium such as a hard disk, and the destination attribute information may be called from the storage medium based on the direct mail attribute information included in the received direct mail enclosing request, or the received Destination attribute information and direct mail attribute information may be included in the direct mail enclosing request in association with each other in advance.
[0035]
The “customer extraction unit” 0203 determines a customer to enclose and send a direct mail from the destination information stored in the destination information storage unit 0201 based on the direct mail enclosing request received by the direct mail enclosing request receiving unit 0202. It has a function to extract.
[0036]
Here, it is assumed that, for example, a direct mail enclosing request including direct mail attribute information “cosmetics” is received. In this case, a customer is extracted by acquiring destination information including “female” as destination attribute information from the destination information stored in the destination information storage unit 0201. Of course, if the destination attribute information of "male" instead of "female" is associated with the direct mail attribute information of "cosmetics", the destination information of "male" will be obtained.
[0037]
In this way, if the direct mail is enclosed in the regular distribution, more appropriate customer destination information is obtained. Then, by being enclosed in a periodic distribution to the destination indicated by the obtained destination information, the direct mail can also be sent to the destination at the same time. Then, the enclosed direct mail can be easily seen by the customer who has sent the regular distribution.
[0038]
In addition, "enclosed" basically means that the direct mail is enclosed together with the bill in an envelope such as an invoice, but in addition, the contents of the direct mail are also included in the bill. This includes a printed form, a form in which the contents of the direct mail are printed on the envelope, and the like.
[0039]
(Processing flow of the first embodiment)
FIG. 4 is a flowchart illustrating an example of a processing flow of the customer management server of the present embodiment. First, a direct mail enclosing request including direct mail attribute information is received (step S0401). Subsequently, based on the destination information including the destination attribute information stored in advance, based on the direct mail enclosing request including the direct mail attribute information associated with the destination attribute information received in step S0401, the direct mail is generated. A customer to be enclosed is extracted (step S0402).
[0040]
In addition, this “processing flow” can be implemented as a method, a program, or a computer-readable recording medium on which the program is recorded (the processing flow in the following embodiments is also described). The same is true).
[0041]
(Brief description of the effects of the first embodiment)
As described above, by using the customer management server of the present embodiment, it is possible to extract the transmission destination information of a periodic distribution such as a bill to enclose a direct mail. Then, by enclosing the direct mail with the extracted regular distribution to the sending destination and sending it to the customer, it becomes possible for the customer to see the advertising contents of the direct mail with a higher establishment than before.
[0042]
As another effect, for mail-order companies that send direct mail, the mail cost can be reduced by enclosing the direct mail with a bill or the like and sending it. This is because the fee for enclosing one direct mail with a regular distribution is considered to be lower than the postage for one direct mail because it takes the form of a carpool. Further, the customer can have a sense of security that the sent direct mail has anonymity as described above.
[0043]
<Embodiment 2>
[0044]
(Concept of Embodiment 2)
In this embodiment, based on Embodiment 1, the periodic distribution is a bill or a receipt for any one of expenses such as communication, electric power, gas, water, public broadcasting, newspaper, insurance, pension, etc. Is a customer management server.
[0045]
As described above, the present embodiment is characterized in that the periodic distribution is a bill or a receipt that may be sent to almost all the people. That is, an enormous number of pieces of destination information are stored in the customer management server. Therefore, a person who has accumulated such a vast amount of destination information resources can effectively utilize the information resources. Also, those who want to send direct mail can send direct mail to more destinations (customers) than before.
[0046]
Further, these bills and receipts are sent to all customers every month, which is a great expense for telephone companies and electric power companies. However, the expense can be covered by accepting the direct mail enclosing request using the customer management server of the present embodiment and collecting a fee for enclosing the direct mail from a mail order company or the like.
[0047]
(Configuration and Processing Flow of Second Embodiment)
An example of a functional block and an example of a processing flow of the customer management server of the present embodiment are the same as those of the first embodiment, and a description thereof will be omitted.
[0048]
(Brief description of effects of Embodiment 2)
As described above, with the customer management server of the present embodiment, a company that sends direct mail can send direct mail to more customers. Also, telephone companies and the like can cover expenses such as monthly bills and postal bills for receipts by collecting fees from these companies.
[0049]
<Embodiment 3>
[0050]
(Concept of Embodiment 3)
FIG. 5 is a diagram showing an example of the concept of the mail order system of the present embodiment. As shown in this figure, in the mail order system of the present embodiment, the telephone company sends a bill for communication costs with direct mail enclosed to the customer extracted by the customer management server described in the first embodiment. Will be. When the customer sees the direct mail and has a product to purchase, he accesses the order reception form of the mail-order system via the Internet using a mobile phone or a laptop computer. Then, the user inputs various information and orders a desired product.
[0051]
According to the current (September, 2002) “Information Protection Law”, it is necessary to receive an order for a direct mail product by sending the direct mail. In other words, in the mail order system of the present embodiment, the person who sends the periodically distributed product (the telephone company in the case of the concept described above) receives an order for the enclosed direct mail product. It should be noted that, for example, an administrator of the present system, which can be said to have substantially the same status as the telephone company, can also receive an order for a product.
[0052]
It is considered that this can give the consumer a sense of security more than placing an order with a mail order company or the like as before. Conventionally, there has been a concern that, in the past, only orders or samples were sent from mail-order companies, and after that the company would constantly receive telephone calls for sales promotion. However, it is considered that such a concern is reduced by a socially reliable company such as a telephone company accepting an order and managing customer information.
[0053]
(Configuration of Embodiment 3)
FIG. 6 is a diagram showing an example of functional blocks of the mail order system of the present embodiment. As shown in this figure, the mail order system of the present embodiment includes a “customer management server” 0610 and an information terminal 0620.
[0054]
The “customer management server” includes a “destination information storage unit” 0611, a “direct mail enclosing request reception unit” 0612, and a “customer extraction unit” 0613, which have been described in the first embodiment. The description here is omitted.
[0055]
The customer management server further includes a “product order information receiving unit” 0614. The “product order information receiving unit” 0614 has a function of receiving product order information, and the “product order information” refers to information on an order for a product ordered by the customer based on direct mail.
[0056]
FIG. 7 is a diagram illustrating a specific example of direct mail and product order information from a customer based on the direct mail. As shown in this figure, the product order information includes the product name to be specified, product identification information (barcode of the product, etc.), number of purchases, purchase price, credit card and account number, product delivery address and contact information Telephone numbers and e-mail addresses.
[0057]
The product order information receiving unit 0614 receives the product order information from the customer as in the above example through a communication line such as the Internet. The form of receiving the product order information may be received by inputting information from the customer into an order reception form installed on the Web, or may be received by e-mail or other means. May be received. Or you may receive using "CTI (Computer Telephony Integration)", "IVR (Interactive Voice Response)", etc.
[0058]
Next, the “information terminal” 0620 will be described. This information terminal includes a “commodity order information acquisition unit” 0621 and a “commodity order information transmission unit” 0622. Specific examples of the information terminal include a fixed telephone, a mobile telephone, a PHS, a PDA (Personal Digital Assistance), a notebook personal computer, a desktop personal computer, and the like.
[0059]
The “acquisition unit for product order information” 0621 has a function of acquiring the product order information extracted from the customer. The product order information obtaining unit obtains product order information as shown in FIG. 7 using, for example, a keyboard, a numeric keypad, or a barcode reader.
[0060]
The “product order information transmitting unit” 0622 has a function of transmitting the product order information acquired by the product order information acquiring unit 0621. This product order information transmitting unit transmits the product order information through a communication line such as the Internet. The form of transmission of the product order information is transmitted by using an order reception form on the Web as described above or by using an e-mail.
[0061]
In this way, the customer extracted by the customer management server can easily order the product of the direct mail enclosed in the bill for the communication fee using the information terminal.
[0062]
(Processing flow of the third embodiment)
FIG. 8 is a flowchart illustrating an example of a processing flow of the mail order system of the present embodiment. First, the customer management server receives a direct mail enclosing request including direct mail attribute information (step S0801). Then, based on the destination information including the destination attribute information stored in advance, based on the direct mail enclosing request including the direct mail attribute information associated with the destination attribute information received in step S0801, the direct mail Is extracted (step S0802). Then, the information terminal acquires the product order information from the customer extracted in step S0802 (step S0803). Further, the commodity order information acquired in step S0803 is transmitted (step S0804), and the customer management server receives the commodity order information transmitted in step S0804 (step S0805).
[0063]
(Brief description of effects of Embodiment 3)
As described above, according to the present embodiment, it is possible to receive an order for a product from a customer based on direct mail. In the present embodiment, the customer management server has a product order receiving unit. This means that those who send out periodic distribution products (telephone companies, electric power companies, gas companies, etc.) will receive orders for products, so as described in the concept item, customers can feel confident about products and samples. It is believed that the purchase can be made. Of course, this form is also in compliance with the (current) information protection law.
[0064]
<Embodiment 4>
[0065]
(Concept of Embodiment 4)
The mail order system of the present embodiment is based on the third embodiment. As an example of the concept of the present embodiment, when a customer orders a product using this mail-order system, points according to the order amount are given to the customer. The customer can use this point to purchase more items or pay a fee such as a telephone call.
[0066]
(Configuration of Embodiment 4)
FIG. 9 is a diagram illustrating an example of functional blocks of the mail order system according to the present embodiment. As shown in this figure, the mail order system of this embodiment is based on Embodiment 3 and includes a “customer management server” 0910 and an “information terminal” 0920. As a feature point, the customer management server further includes a “point information storage unit” 0915 and a “point information update unit” 0916.
[0067]
The “point information storage unit” 0915 has a function of storing point information based on the product order information received by the product order information receiving unit 0914. “Point information” refers to information indicating points for making various services available. "Services" refers to the benefits that customers can receive with these points, such as discounts on telephone charges, electricity bills, gas bills (or payment by points), and discounts when purchasing another product via direct mail. (Or payment by points).
[0068]
Note that the “periodic distribution” may be a bill such as a utility bill or a newspaper. In that case, the person receiving this bill must pay the usage fee and subscription fee that are periodically billed. It would be convenient if such points could be used for such periodic payments. Therefore, it is possible to eliminate the dissatisfaction that the points are accumulated, but there is only a prize that does not require the service that can be received, and the dissatisfaction that the points have been accumulated to a certain extent but that a larger amount must be accumulated.
[0069]
Further, the points indicated by the point information need not be numbers, but may be any information that can evaluate the quality and quantity of these services and can be used when receiving a service according to the evaluation.
[0070]
The “point information update unit” 0916 has a function of updating the point information stored in the point information storage unit 0915 based on the use of the service.
[0071]
FIG. 10 is a diagram for conceptually explaining the relationship among the product order information receiving unit, the point information storage unit, and the point information updating unit according to the present embodiment. First, the customer α in this figure ordered a health care mushroom of direct mail enclosed with a bill for telephone bill for 2,000 yen. In the customer management server 1000, the product order information receiving unit 1001 receives the product order information on the order. At this time, one point is added as customer point information for every 10 yen of the order price. Therefore, the point information accumulation unit 1002 adds and accumulates 200 points as the customer α point information. In addition, this point can be used as a service for payment of telephone charges. Therefore, the customer α pays the telephone fee of 150 yen this month at this point. Therefore, the customer α performs a procedure for that, and based on the procedure, the point information updating unit 1003 updates the point of the customer α to 50 points by subtracting 150 points from 200 points stored in the point information storage unit. As in this example, the customer can receive a service using the point information accumulated and ordered based on direct mail.
[0072]
(Processing flow of the fourth embodiment)
FIG. 11 is a flowchart showing an example of the flow of the processing of the mail order system of the present embodiment. As shown in this figure, first, the customer management server receives a direct mail enclosing request including direct mail attribute information (step S1101). Then, based on the destination information including the destination attribute information stored in advance, based on the direct mail enclosing request including the direct mail attribute information associated with the destination attribute information received in step S1101, the direct mail Is extracted (step S1102). Then, the information terminal acquires the product order information from the customer extracted in step S1102 (step S1103). Next, the merchandise order information acquired in step S1103 is transmitted (step S1104), and the customer management server receives the merchandise order information transmitted in step S1104 (step S1105). Then, the point information stored based on the product order information received in step S1105 is updated based on the use of the service (step S1106).
[0073]
(Brief description of effects of Embodiment 4)
As described above, according to the mail order system of the present embodiment, the customer can accumulate points by ordering the product of the direct mail enclosed in the regular distribution, and receive various benefits depending on the points. be able to.
[0074]
<Embodiment 5>
[0075]
(Concept of Embodiment 5)
This embodiment is a mail-order system based on Embodiment 3, wherein the information terminal is a fixed telephone that can be connected to the Internet.
[0076]
As of September 2002, the number of fixed phones has been stagnant due to the number of users being pushed by mobile terminals, mainly mobile phones. Therefore, by setting the information terminal of the mail order system of this embodiment to a fixed telephone that can be connected to the Internet, a new mail order business model using the fixed telephone can be constructed. As a result, it is expected that the number of fixed telephone users will increase.
[0077]
(Configuration and Processing Flow of Fifth Embodiment)
An example of a functional block of the mail order system according to the present embodiment is the same as that of the third embodiment, and a description thereof will be omitted. The product order information transmitting unit of the fixed telephone transmits the product order information through the Internet. Also, an example of the flow of the processing of the mail order system of the present embodiment is the same as that of the third embodiment, and the description thereof is omitted.
[0078]
(Brief description of effects of Embodiment 5)
According to the fifth embodiment, by implementing a new mail order system using a fixed telephone that can be connected to the Internet based on the third embodiment, it is possible to increase the number of users of the fixed telephone.
[0079]
<Embodiment 6>
[0080]
(Concept of Embodiment 6)
An example of the concept of the present embodiment is a mail order system based on any one of the third, fourth, and fifth embodiments. Further, the order tendency analysis server searches for products that have many or few orders from customers, analyzes the characteristics of those products, and performs marketing research such as grasping customer needs.
[0081]
If, for example, it is found that the home appliance A is sold by conducting the marketing research, the direct mail of the home appliance A is enclosed when the next regular distribution is distributed. Alternatively, if it turns out that the selling product has a tendency to be healthy, it is possible to take measures such as enclosing a direct mail such as health food.
[0082]
(Configuration of Embodiment 6)
FIG. 12 is a diagram showing an example of functional blocks of the mail order system of the present embodiment. As shown in this figure, the mail-order system of the present embodiment is based on Embodiment 3 (this embodiment is based on Embodiment 3, but of course may be based on Embodiment 4 or 5). It comprises a “customer management server” 1210 and an “information terminal” 1220. However, the configuration requirements of the “customer management server” and the “information terminal” are the same as those described above, and a description thereof will be omitted.
[0083]
The mail order system according to the present embodiment further includes an “order tendency analysis server” 1230 as a feature point. Further, the order tendency analysis server has an “order tendency information acquisition unit” 1231 and an “order tendency information holding unit” 1232.
[0084]
The “order tendency information acquisition unit” 1231 has a function of acquiring order tendency information based on the commodity order information transmitted by the commodity order information transmission unit 1222 of the information terminal 1220. “Order tendency information” refers to information on the tendency of an order for a product of a customer.
[0085]
FIG. 13 is a diagram for describing acquisition of order tendency information. As shown in the example shown in this figure, “healthy mushrooms”, which are products handled by direct mail, include information of “healthy food” as category 1 and information of “luxury (preference)” as category 2. Associated. Similarly, “healthy green tea” includes “healthy foods” and “luxury products,” “audio components” includes “home appliances” and “luxury products,” and “refrigerators” includes “home appliances” and “necessities. Is associated.
[0086]
At this time, two refrigerators were sold in one month, and a total of eight healthy mushrooms, healthy green tea, and audio components were sold. Then, from category 2, the number of sold high-end products is 8, and the number of sold daily necessities is 2, and order tendency information indicating that "high-grade products are in high demand" is obtained. Alternatively, if health foods and home electric appliances of category 1 can be sold from products of other categories, order tendency information that “the need for home appliances for health is high (for example, electric massage chairs)” may be acquired. The order tendency information may be acquired in association with the customer's age, gender, or the like, and may be used for determining a target segment in marketing research.
[0087]
The product order information serving as the basis of the order tendency information may be any information that is transmitted by the product order information transmission unit of the information terminal. For example, even if the transmitted product order information is directly received, Alternatively, it may be product order information received by the product order receiving unit of the customer management server.
[0088]
The “order tendency information holding unit” 1232 has a function of holding the order tendency information acquired by the order tendency information acquisition unit 1231. This order tendency information holding unit can be realized by various storage media such as a hard disk drive, a CD-based memory, a DVD-based memory, a semiconductor memory, and a magnetic tape. Marketing analysis and the like can be performed using the order tendency information held in this manner.
[0089]
(Processing flow of the sixth embodiment)
FIG. 14 is a flowchart illustrating an example of a processing flow of the mail order system of the present embodiment. As shown in the figure, first, the customer management server receives a direct mail enclosing request including direct mail attribute information (step S1401). Subsequently, based on the destination information including the destination attribute information stored in advance, the direct mail is transmitted based on the direct mail enclosing request including the direct mail attribute information associated with the destination attribute information received in step S1401. A customer to be enclosed is extracted (step S1402). Then, the information terminal acquires the product order information from the customer extracted in step S1402 (step S1403). Thereafter, the product order information acquired in step S1403 is transmitted (step S1404), and the customer management server receives the product order information transmitted in step S1404 (step S1405). Further, the order tendency analysis server acquires the order tendency information based on the product order information transmitted in the step S1404 (step S1406), and holds the order tendency information acquired in the step S1406 (step S1407).
[0090]
(Brief description of effects of Embodiment 6)
As described above, the mail order system of the present embodiment can acquire and hold order tendency information that can be used for marketing research and the like. As a result, it can be expected that products handled by direct mail can be made into a lineup with less waste that meets the needs of customers. Having a lineup that meets the needs of this customer is important in direct mail, which can only be distributed on a regular basis.
[0091]
(Specific business development example using the present invention)
FIG. 15 is a conceptual diagram showing an example of business development utilizing the present invention. As shown in this figure, in this business example, "communications companies (such as telephone carriers)", "contacts for marketing research and customers", "mail order companies", "databases" It consists of a "call center", a "distribution center", and a "customer".
[0092]
First, the "mail order company" requests the "communication company" to enclose a direct mail of the product handled by the company. The “communications company” that receives the request confirms the contents of the direct mail together with “marketing research and a window for dealing with customers”. Then, customers who send direct mails are extracted by the customer management server of the present invention according to the contents. The direct mail is then enclosed with the invoice of the carrier and sent to the extracted "customer" destination in the "database". The customer looks at the direct mail enclosed with the invoice and places an order with the "call center" if there is a desired product. The “call center” receives the order, and passes the order to “marketing research and a point of contact with customers”. The “marketing research and customer contact point” instructs the “distribution center” to ship the ordered product according to the order. The "distribution center" sends out the products handled by the "mail order company" to the "customers" according to the shipping instructions.
[0093]
The “marketing research and customer contact point” performs marketing by receiving inquiries and complaints from “customers” and acquiring order tendency information. Regarding the direct mail enclosed in the bill, in order to more efficiently send it to the customer, the number, size, contents and the like that can be enclosed in one copy can be set.
[0094]
【The invention's effect】
As described above, according to the customer management server and the mail-order system of the present invention, it is possible to extract the destination information of the periodic distribution that should enclose the direct mail. By enclosing the direct mail in the extracted regular distribution to the destination, the direct mail can be seen by the customer with a higher probability than before.
[0095]
Also, for the side sending the direct mail, the mail cost can be reduced by enclosing it in a bill or the like and sending it. In addition, a person who distributes regular distribution materials, such as a telephone company, can cover expenses such as postal money by taking a fee from a person who sends direct mail.
[Brief description of the drawings]
FIG. 1 is a diagram conceptually illustrating an example of direct mail transmission using a customer management server according to a first embodiment of the present invention.
FIG. 2 is a diagram illustrating an example of functional blocks of a customer management server according to the first embodiment.
FIG. 3 is a diagram conceptually illustrating an example of association between direct mail attribute information and destination attribute information according to the first embodiment.
FIG. 4 is a flowchart illustrating an example of a processing flow of a customer management server according to the first embodiment.
FIG. 5 is a diagram illustrating an example of a concept of a mail order system according to a third embodiment of the present invention.
FIG. 6 is a diagram illustrating an example of functional blocks of a mail order system according to a third embodiment.
FIG. 7 is a diagram illustrating a specific example of a direct mail according to a third embodiment and information on product ordering from a customer based on the direct mail.
FIG. 8 is a flowchart illustrating an example of a processing flow of a mail order system according to a third embodiment.
FIG. 9 is a diagram illustrating an example of functional blocks of a mail order system according to a fourth embodiment of the present invention.
FIG. 10 is a diagram conceptually illustrating a relationship among a product order information receiving unit, a point information storage unit, and a point information updating unit according to a fourth embodiment.
FIG. 11 is a flowchart illustrating an example of a processing flow of a mail order system according to a fourth embodiment.
FIG. 12 is a diagram illustrating an example of functional blocks of a mail order system according to a sixth embodiment of the present invention.
FIG. 13 is a diagram for describing acquisition of order tendency information according to a sixth embodiment.
FIG. 14 is a flowchart illustrating an example of a processing flow of a mail order system according to a sixth embodiment.
FIG. 15 is a conceptual diagram showing an example of business development utilizing the present invention.
[Explanation of symbols]
0200, 0610, 0910, 1000, 1210 Customer management server
0201, 0611, 0911, 1211 Destination information storage unit
0202,0612,0912,1212 Direct Mail Enclosure Request Receiving Unit
0203, 0613, 0913, 1213 Customer extraction unit
0614, 0914, 1214, 1001 Product order information receiving section
0620, 0920, 1220 Information terminal
0621, 0921, 1221 Product order information acquisition unit
0622, 0922, 1222 Commodity order information transmission section
0915, 1002 Point information storage unit
0916, 1003 Point information update unit
1230 Order trend analysis server
1231 Order tendency information acquisition unit
1232 Order tendency information holding unit

Claims (6)

A destination information storage unit that stores destination information that is information on a destination of a periodic distribution, and a direct mail enclosing that is a request to enclose a direct mail to the customer in the periodic distribution. A direct mail enclosing request receiving unit for receiving the request, and enclosing and sending a direct mail from the destination information stored in the destination information accumulating unit based on the direct mail enclosing request received by the direct mail enclosing request receiving unit. A customer extraction server for extracting a customer to be provided,
The destination information includes destination attribute information that is information indicating the attribute of the destination, and the direct mail enclosing request includes information indicating the attribute of the direct mail associated with the destination attribute information. A customer management server including certain direct mail attribute information. 2. The customer management server according to claim 1, wherein the periodic distribution is a bill or a receipt for any one of communication, power, gas, water, public broadcasting, newspaper, insurance, and pension. A mail order system including a customer management server and an information terminal, wherein the customer management server includes:
A destination information storage unit that stores destination information that is information on a destination of a periodic distribution, and a direct mail enclosing that is a request to enclose a direct mail to the customer in the periodic distribution. A direct mail enclosing request receiving unit for receiving the request, and enclosing and sending a direct mail from the destination information stored in the destination information accumulating unit based on the direct mail enclosing request received by the direct mail enclosing request receiving unit. A customer management server comprising: a customer extraction unit that extracts a customer to be delivered; and a product order information receiving unit that receives product order information that is information related to an order for a product ordered based on direct mail by the customer,
In the destination information,
Including destination attribute information that is information indicating the attribute of the destination,
The direct mail enclosing request includes direct mail attribute information that is information indicating an attribute of the direct mail associated with the destination attribute information,
The information terminal,
A product order information obtaining unit for obtaining the product order information from the extracted customer;
A product order information transmitting unit that transmits the product order information acquired by the product order information acquiring unit;
A mail order system comprising: The customer management server,
A point information storage unit that stores point information that is information indicating points for enabling services based on the product order information received by the product order information receiving unit;
A point information update unit that updates point information stored in the point information storage unit based on use of the service;
The mail order system according to claim 3, further comprising: The information terminal is a fixed telephone that can be connected to the Internet,
5. The mail order system according to claim 3, wherein the product order information transmitting unit transmits the product order information through the Internet. 6. Based on the product order information transmitted by the product order information transmitting unit of the information terminal, an order trend information obtaining unit that obtains order trend information that is information on a trend of a product order of a customer,
The communication according to any one of claims 3 to 5, further comprising an order trend analysis server having an order trend information holding unit that holds the order trend information acquired by the order trend information acquisition unit. Sales system.

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