JP2004133772A - Advertising method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To acquire an efficient effect of advertising without necessity of high cost. <P>SOLUTION: An information processor of a purchaser 4 who purchases an article or a service of a sales agency via a communication network from an information processor of the sales agency 2 or an advertising agency 3 includes a step which transmits introduction information to introduce the sales agency 2, a step which the purchaser 4 transmits the introduction information to information processors used by one or a plurality of introducers 5, a step which determines whether the introducer 5 receiving the introduction information conducts an approval action for agreement, at least, to read the introduction information or not, a step which automatically transmits the information that the approval action is conducted to the information processor of the advertising agency 3 from the information processor of the introducer 5 when the introducer 5 conducts the approval action, and a step which the advertising agency 3 or the sales agency 2 provides a prescribed privilege to the purchaser 4 who introduces the introducer 5 based on the information automatically transmitted from the introducer 5. <P>COPYRIGHT: (C)2004,JPO

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to an advertisement method in a commercial transaction performed on a communication network such as the Internet.
[0002]
[Prior art]
When a sales organization that sells products or services performs advertising related to its business, it has traditionally been published in magazines or distributed flyers, and in recent years, it has been used on websites. The use of banner advertisements and e-mail provided inside is thriving. In addition, as a prior example of the advertising method performed on the Internet, a large number of contents added with commercial information of a sponsor are filed on a free content providing site on the Internet operated by an advertising agent, and the Internet user sponsors the file. By allowing users to view or listen to commercials for a certain period of time, content with commercial information added can be used for free or downloaded (see Patent Document 1), At the same time that the flyer advertisement image is printed by the printing company and the newspaper insert flyer is distributed, the flyer advertisement image is made into a database at the server company, and this database-based flyer advertisement image is sent to the user via the Internet network. What to deliver (Patent Document 2 There Tel), and the like.
[0003]
[Patent Document 1]
JP 2002-183577 A [Patent Document 2]
JP-A-2002-163538
[Problems to be solved by the invention]
However, as in the past, a high cost was required for a sales organization or an advertising organization that received a request to place referral information in magazines or banner advertisements or send flyers and e-mails to an unspecified number of people. I could not deny that I needed it.
[0005]
Therefore, an object of the present invention is to provide an advertisement method that can obtain a more effective advertisement effect without requiring a large cost.
[0006]
[Means for Solving the Problems]
In order to solve the above problem, an advertisement method according to the present invention includes a sales institution that provides a predetermined product or service, a purchaser who purchases a product or service from the sales institution, and an advertisement of the sales institution. And a referrer receiving the introduction of the sales institution, and an information processing device used for each of them is connected to a communication network that is capable of transmitting and receiving electronic information via the Internet. The advertising method performed in the sales institution or the information processing device of the advertising institution, via the communication network, to the information processing device of the purchaser who purchased the product or service of the sales institution, Transmitting introduction information for introducing an institution; and the purchaser transmits the introduction information to an information processing device used by a plurality of or a single introducer. And the step of deciding whether or not the introducer who has received the introduction information performs an approval act that at least agrees to read the introduction information, and if the introducer has performed the approval act, A step of automatically transmitting information indicating that the approval has been performed from the information processing apparatus of the introducer to the information processing apparatus of the advertising institution; Presenting a predetermined privilege to the purchaser who introduced the introducer based on the transmitted information (claim 1).
[0007]
According to this, first, introduction information in which an introduction / advertisement of a sales organization is described is distributed to a purchaser who has purchased a product or the like through the Internet. The purchaser who has received the introduction information distributes the introduction information to the introducer such as an acquaintance or a friend, and the introducer performs a predetermined approval operation on the introduction information. A predetermined privilege is given from a sales organization or an advertising organization. The information indicating that the introducer has performed the approval action is automatically transmitted to an advertising organization using a predetermined means such as an automatic reply function of an e-mail, and the advertising organization or the sales organization transmits the automatically transmitted information. And manages information about the introducer and the buyer who transmitted the introduction information to the introducer, and presents a predetermined privilege to the purchaser. As described above, by entrusting the purchaser with the task of distributing the introduction information in exchange for the predetermined reward, it is expected that the advertisement will be widely performed, and the sales institution can greatly reduce the advertisement cost. Also, the advertising institution does not need to collect personal information such as e-mail addresses in advance in order to distribute e-mails to an unspecified number of people, so there is a great advantage in terms of cost and labor.
[0008]
Further, in the above-mentioned advertisement method of the present invention, the introduction information is preferably an e-mail that enables a link to a sales WEB site operated by the sales institution (claim 2). It is good to open the electronic mail (claim 3).
[0009]
In the advertisement method of the present invention, the privilege is a point added according to the number of the introducers who have performed the approval act, and the point is used when purchasing a product or service of the sales organization. The right may be a right to receive a discount according to the acquired number (claim 4) or a right to be exchanged for an article according to the acquired number (claim 5).
[0010]
According to this, the purchaser can obtain more discounts and goods as the sales institution is introduced to many people, and it is expected that the introduction work by the purchaser is promoted.
[0011]
BEST MODE FOR CARRYING OUT THE INVENTION
Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings. FIG. 1 shows a configuration example for realizing the advertisement method of the present invention. The advertisement system 1 is a web site for selling predetermined products and services and selling products on the Internet 6. , An advertising agency 3 that undertakes part or all of the advertising of the selling agency 2, a plurality of buyers 4 who purchase products and the like of the selling agency 2 via the Internet 6, and a purchaser. Each of the persons 2, 3, 4, and 5 includes a server system and a personal computer capable of transmitting and receiving electronic information via the Internet 6, respectively. , An information processing device such as a mobile phone.
[0012]
As shown in FIG. 2, the sales institution 2 includes a product database 10 storing information on products and the like and a purchaser database 11 storing information on the buyers 4, and performs sales necessary for selling products and the like. The processing unit 12 includes a transmission / reception unit 13 that enables transmission and reception of signals to and from the Internet 6 and that transmits and receives signals to and from the sales processing unit 12. The sales processing unit 12, the transmission / reception unit 13, and other units that exhibit other functions include a server computer including a CPU, a ROM, a RAM, and the like, a plurality of information processing apparatuses such as a modem, software applications that operate based on stored programs, It is configured by a combination of interfaces and the like.
[0013]
Further, the advertising institution 3 provides an introduction information database 15 that stores information on the purchaser 4 who introduced the sales institution 2 and the introduced introducer 5, and based on the information stored in the introduction information database 15, details will be given later. An introduction information management means 17 including point management means 16 for managing points to be described and comprehensively managing information on persons involved in the introduction work, and transmission and reception of signals to and from the Internet 6 are enabled. It comprises transmission / reception means 18 for transmitting / receiving signals to / from the introduction information management means 17 and the like. The introduction information management means 17 and the transmission / reception means 18 and other means for exhibiting functions include a server computer including a CPU, a ROM, a RAM, and the like, a plurality of information processing apparatuses such as a modem, and a software application operated by a stored program. , Interfaces and the like.
[0014]
In the advertising system 1 configured as described above, the advertising method according to the present invention is realized, for example, as shown in FIG. The sales organization 2 distributes, to the purchaser 4 who has purchased the product or the like, introduction information for having another person introduce the sales organization 2 (or a sales WEB site). This introduction information is in the form of an e-mail such as an HTML mail. The distribution of the introduction information from the sales institution 2 may be performed by transmitting the introduction information to the purchaser 4 by an ordinary method, or by downloading the software dedicated to the introduction work from the predetermined WEB site. . The distribution of the introduction information to the buyer 4 may be performed through the advertising institution 3.
[0015]
Next, the purchaser 4 receiving the introduction information distributes the introduction information to an information processing device such as a personal computer or a mobile phone used by the acquaintances A to E. The acquaintances A to E who have received the introduction information determine whether or not to open the e-mail in each of the determinations, and at least determine from the information processing apparatus of only the opened persons (acquaintances A, C, and D). An e-mail containing information indicating that the e-mail has been opened is automatically replied, and the e-mail returned automatically is received by the information processing device of the advertising agency 3. Then, the advertising institution 3 performs processing such as calculation of points given to the buyer 4 based on the received automatic reply information, and provides the information to the sales institution 2. The points may be a right to receive a discount according to the acquired number and a right to exchange for a product according to the acquired number when the purchaser 4 purchases the next product or the like from the sales organization 2 next time.
[0016]
FIG. 4 shows a specific processing flow in the present embodiment. First, when a sales contract for a product or the like is completed between the sales organization 2 and the purchaser 4 (steps 100 and 101), the sales organization 2 sends an introduction mail to the purchaser 4 (step 102).
[0017]
When the purchaser 4 receives the introduction mail (step 103), the purchaser 4 transmits the mail to a plurality of or a single acquaintance 5 (step 104). When the acquaintance 5 receives the introductory e-mail from the purchaser 4 (step 105), it determines whether or not to open the e-mail (step 106). If the e-mail is not opened, the operation ends (step 107). When opened, an automatic reply mail is transmitted (step 108).
[0018]
The automatic reply mail is received by the information processing device of the advertising institution 3 (step 109), and the advertising institution 3 performs the counting of the mails and the point calculation processing based on the contents of the automatic reply mail (step 110). The data on the calculated points is transmitted to the purchaser 4 (step 111), and the purchaser 4 receives the point data (step 112).
[0019]
With the above configuration, the sales institution 2 does not need to distribute many pieces of introduction information by itself as in the related art, so that the advertising cost can be significantly reduced. In addition, the introduction work by the purchaser 4 can be promoted by giving the purchaser 4 who introduced the third party a privilege such as a discount or a point at which the purchaser 4 can exchange the goods.
[0020]
【The invention's effect】
As described above, according to the present invention, by entrusting a part of the referral work of the sales organization to the purchaser in exchange for a predetermined reward, it is expected that the advertisement will be widely performed, and the advertisement cost of the sales organization will be increased. Can be greatly reduced. Also, the advertising institution does not need to collect personal information such as e-mail addresses in advance in order to distribute e-mails to an unspecified number of people, so there is a great advantage in terms of cost and labor.
[Brief description of the drawings]
FIG. 1 is a diagram illustrating a configuration example of an advertisement system that realizes an advertisement method according to an embodiment of the present invention.
FIG. 2 is a diagram illustrating a configuration example of a sales institution and an advertising institution in the advertising method according to the embodiment;
FIG. 3 is a diagram showing an overall flow of an introduction work of an advertisement method according to the embodiment.
FIG. 4 is a diagram showing a specific flow of an introduction work of an advertisement method according to the embodiment.
[Explanation of symbols]
1 advertising system 2 sales institution 3 advertising institution 4 buyer 5 acquaintance (introducer)
6 Internet

Claims (5)

A sales institution that provides a predetermined product or service, a purchaser who purchases a product or service from the sales institution, an advertising institution that performs advertising for the sales institution, and an introducer who is introduced by the sales institution An advertisement method that is performed on a communication network connected so that the information processing devices used for each of them can transmit and receive electronic information via the Internet,
Introducing information for introducing the sales institution from the information processing device of the sales institution or the advertising institution to the information processing device of a purchaser who has purchased the product or service of the sales institution via the communication network. Sending,
The purchaser transmits the introduction information to an information processing apparatus used by a plurality or a single introducer;
A step of determining whether or not the introducer who has received the introduction information performs an approval act that agrees at least to read the introduction information;
When the introducer performs the approval act, a step in which information indicating that the approval act has been performed is automatically transmitted from the information processing apparatus of the introducer to the information processing apparatus of the advertising institution;
The advertising institution or the sales institution, based on the information automatically transmitted from the introducer, presenting a predetermined privilege to a purchaser who introduced the introducer. . The advertisement method according to claim 1, wherein the introduction information is an e-mail that enables a link to a sales web site operated by the sales organization. The advertisement method according to claim 2, wherein the approval act is an act of opening the electronic mail. The privilege is a point that is added according to the number of the introducer who has performed the approval act, and the point is a right to receive a discount according to the acquired number when purchasing the product or service of the sales organization. The advertisement method according to any one of claims 1 to 3, wherein the advertisement method is provided. The said privilege is a point added according to the number of the introducer who performed the said approval act, The said point is the right which can be exchanged for the goods or service according to the acquired number. 4. The advertising method according to any one of Items 1 to 3.

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