JP2004046715A - Marketing system and method, and server for measuring advertising effect - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a marketing system and method capable of providing effective advertisements at low cost by measuring the advertising effects of fliers from many aspects and in detailed fashion; and a server for measuring advertising effects. <P>SOLUTION: The marketing system which measures the advertising effects of distributing printed matter with advertising information to individuals comprises newsagent's shops where both a network address characteristic of each area where the printed matter is distributed and advertisement information are printed on printed matter for distribution to individuals (subscribers); a first server which provides information on the details of the advertisement information printed on the printed matter; and a second server having an access recognition means capable of accessing the network addresses via an electronic network to recognize the subscribers' accesses based on the network addresses, a transfer means by which the subscribers' accesses are transferred to the first server, and an access recording means for recording the subscribers' accesses to measure the advertising effects. <P>COPYRIGHT: (C)2004,JPO

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to a marketing system, a marketing method, and an advertisement effect measurement server for measuring an advertisement effect by, for example, a newspaper insert flyer.
[0002]
[Prior art]
Generally, in the case of an advertisement method using a newspaper insert leaflet or the like, an advertiser places an order for a print insert leaflet from a printing company and requests an insert advertisement company to distribute the insert leaflet to a desired area. . Then, the advertiser delivers the insert flyer to the insert advertisement company about two days before the distribution date. After that, the insert advertising company delivers the insert flyer to the newspaper store in each distribution area, and each newspaper store inserts the flyer into the newspaper on the designated date and delivers it to the subscriber.
[0003]
According to the advertising method using the insert flyer, unlike an advertising method such as a television commercial, the advertiser can relatively easily distribute the advertising information directly to the subscriber (individual), The advertisement effect and the like of the insert flyer can be confirmed by a telephone call or an inquiry from the Internet or the like from the individual who saw the insert flyer.
[0004]
[Problems to be solved by the invention]
However, in the conventional advertising method using the insert flyer, information such as the number of personal inquiries for the advertisement and the inquiry deadline can be collected in total, but the advertising effect on the advertisement date, distribution area, etc. is more multifaceted, It was difficult to measure and analyze finely.
[0005]
In addition, the method of measuring the advertisement effect using the insert flyer has various problems in terms of the recovery rate, the analysis method, the cost, and the like, and it has been difficult to repeatedly execute the method.
[0006]
The present invention has been made in view of the circumstances described above, and it is possible to effectively and inexpensively and effectively perform advertising by measuring the advertising effect of a newspaper insert flyer or the like in more various ways and more precisely. A marketing system, a marketing method, and an advertisement effect measurement server are provided.
[0007]
[Means for Solving the Problems]
The marketing system according to the present invention is a marketing system for distributing a printed matter on which advertisement information is printed to an individual and measuring the effect, wherein (a) the advertisement information and a uniquely set network address corresponding to the distribution area A printing device connected via an electronic network for printing the printed matter; (b) a first server for providing detailed information of the advertisement information printed on the printed matter; and (c) an electronic network. Access recognizing means connected to the first server, the address recognizing means recognizing access to the uniquely set network address, the address recognizing means having an address storing means for storing the network address of the first server, And the access of the first server stored in the address storage means. And transfer means for transferring the network address, characterized by comprising a second server having access recording means for recording the number of accesses network address set to the specific.
[0008]
Also, the marketing method according to the present invention is a marketing system for distributing printed matter on which advertisement information is printed to an individual and measuring the effect thereof, wherein the printing apparatus for printing the printed matter, which is connected via an electronic network, A first server that provides detailed information of the advertisement information printed on the first server, an address that is connected via an electronic network, is assigned the uniquely set network address, and stores a network address of the first server. A second server having storage means, the printing device prints the unique network address and the advertisement information on a printed matter, and distributes the printed matter to individuals in the distribution area corresponding to the network address. And the network address uniquely set by the second server. Recognizing access to the first server, the second server transferring the access to the network address of the first server stored in the address storage means, and the second server setting the unique address. Recording the number of accesses to the specified network address.
[0009]
Further, the advertisement effect measurement server according to the present invention distributes a printed matter obtained by printing the advertisement information and the network address uniquely set in correspondence with the distribution area to individuals in the distribution area corresponding to the network address, and measures the effect. A second server used in a marketing system that is connected via an electronic network, is assigned the uniquely set network address, and changes the network address of the first server that provides detailed information of the advertisement information. Access recognizing means having address storing means for storing, recognizing access to the uniquely set network address; and transferring the access to the network address of the first server stored in the address storing means. Means and the uniquely set network address Characterized by comprising the access recording means for recording the number of accesses.
[0010]
Further, the second server according to the present invention is characterized in that a unique network address is automatically generated based on a distribution area of advertisement request information from an advertiser.
[0011]
That is, a newsprint distributes a printed matter in which a network address and advertisement information unique to each distribution area are printed to subscribers in the distribution area, and the subscriber who sees the printed matter can obtain more detailed information of the advertisement information. In order to obtain it, a second server is accessed based on a unique network address for each distribution area printed on the printed matter. The second server recognizes a subscriber's access based on a network address unique to each distribution area, and forwards the subscriber's access to a first server that provides detailed information of the advertisement information. The access status of the user is recorded for each network address unique to the distribution area, and the advertising effect is measured. That is, the second server records the number of accesses based on the network address unique to the distribution area. Therefore, the advertiser can acquire the degree of interest of the subscriber from the number of accesses for each distribution area, specify the area with many potential customers, and easily execute inexpensive and effective marketing.
[0012]
Further, the second server can automatically generate a unique network address for each distribution area based on an advertiser name, an advertisement name, and a distribution area in advertisement request information from an advertiser.
[0013]
Further, the second server further includes print data storage means for storing print data of the advertisement information to be printed on the printed matter, and transmits the print data of the advertisement information to a newspaper store terminal for each of the distribution areas. It can also be configured to do so. In that case, the newspaper store terminal and a printing device connected to the newspaper store terminal are installed in the newspaper store that distributes the printed matter in each distribution area, and the second server is connected to the newspaper store. The print data of the advertisement information, in which a unique network address is laid out for each distribution area, may be transmitted to the terminal via the electronic network.
[0014]
Further, the first server and the second server can be constituted by one information processing device.
[0015]
Alternatively, the first server and the second server can be installed by an advertiser of the advertisement information.
[0016]
BEST MODE FOR CARRYING OUT THE INVENTION
Hereinafter, embodiments of the present invention will be described in detail with reference to FIGS. Note that the same or equivalent parts and components are denoted by the same or equivalent reference symbols throughout the drawings, and the description thereof will be omitted or simplified.
[0017]
The marketing system according to the present invention can be applied to a marketing system for distributing newspaper leaflets 80a, 80b, 80c to subscribers 41 to 46 as shown in FIG. 1 and measuring the advertising effect.
[0018]
[Marketing system configuration]
The marketing system shown in FIG. 1 is provided in an advertiser server 11a, 11b provided for each of the advertisers 10a, 10b requesting an advertisement to the subscribers 41 to 46, and an advertisement intermediary 20, such as an insert advertising company. The advertisement mediator server 21 and the newspaper store terminal devices 31a, 31b, 31c provided for each of the newspaper stores 30a, 30b, 30c that deliver the insert leaflets 80a, 80b, 80c to the subscribers 41 to 46, It is configured to be connected via an electronic network 50, for example, the Internet. Further, printing devices 32a, 32b, 32c for printing folding leaflets 80a, 80b, 80c are connected to the respective newspaper store terminal devices 31a, 31b, 31c.
[0019]
The newspaper stores 30a, 30b, and 30c are provided with unique URLs (Uniform Resource Locators) 81a, 81b, and 81c (= network addresses) for each of the distribution areas 40a, 40b, and 40c to which the subscribers 41 to 46 belong. On the basis of the respective advertisement data transmitted from the client server 21, the insert leaflets 80a, 80b, 80c are printed and distributed. That is, the newspaper store 30a inserts the insert leaflet 80a on which the unique URL 81a of the distribution area 40a is printed into the newspaper on the designated date and distributes it to the subscribers 41 and 42. Similarly, the newsstand 30b distributes the insert flyer 80b on which the unique URL 81b of the distribution area 40b is printed to the subscribers 43 and 44, and the newsstand 30c prints the unique URL 81c of the distribution area 40c. The insert flyer 80c is distributed to the subscribers 45 and 46.
[0020]
<< Configuration of advertiser server >>
The advertiser servers 11a and 11b are configured by an information processing device such as a personal computer or a general-purpose computer. At least a function (WWW publishing means 13a, 13b) for providing information to the subscribers 41 to 46 who have accessed the detailed information related to the advertisement information via the electronic network 50 and accessed the advertisement information databases 14a, 14b storing the information. Prepare.
[0021]
《Configuration of advertising mediation server》
The advertisement mediator server 21 is configured by an information processing device such as a personal computer and a general-purpose computer, and functions as an advertisement effect measurement server.
[0022]
As shown in FIG. 2, the advertisement mediator server 21 is connected to the advertiser servers 11 a and 11 b and the personal terminals 41 a to 46 a of the subscribers 41 to 46 via an electronic network 50, for example, the Internet. Random Access Memory (ROM) 62, ROM (Read Only Memory) 63, communication control unit 64, request information database 66, distribution destination information database 67, advertisement manuscript database 68, advertisement layout database 69, redirect database 70, access information database 71, and It has a schedule database 76.
[0023]
The control unit 61 controls the operation of the advertisement mediator server 21 according to various processing programs stored in the ROM 63. The RAM 62 provides a work area for temporarily storing various control programs executed by the control unit 61 and data.
[0024]
The ROM 63 stores various processing programs such as the access recognition unit 72, the access counting unit 73, the URL redirection unit 74, and the scheduler 75, and data necessary for executing the programs.
[0025]
The communication control unit 64 uses, for example, an HTTP (Hyper Text Transfer Protocol) network protocol based on TCP / IP (Transfer Control Protocol / Internet Protocol) or the like, and communicates with the advertiser via the electronic network 50, for example, the Internet. It is connected to the servers 11a and 11b and the newspaper store terminal devices 31a, 31b and 31c. Further, the communication control unit 64 has a function of converting various data received via the electronic network 50 into a format that can be processed by the advertisement mediation server 21.
[0026]
The request information database 66 stores advertisement request information from the advertisers 10a and 10b. The advertisement request information includes, for example, an order number, an advertiser name, an advertisement name, a distribution area, a designated distribution date, a total number of distributions, a URL of the advertiser servers 11a and 11b that provide detailed information on an advertisement leaflet, a data aggregation period, and the like. It is. The order number is data generated by the advertisement mediation server 21.
[0027]
The distribution destination information database 67 stores information for the advertisement intermediary to distribute the insert flyer. The information for distribution includes, for example, the distribution area, the name of the newspaper store, the network address of the terminal of the newspaper store, the number of copies to be distributed, and the like.
[0028]
The advertisement manuscript database 68 stores the manuscript data of the insert leaflets 80a, 80b, 80c transmitted from the advertiser server 11a of the advertiser 10a or the advertiser server 11b of the advertiser 10b, including the data such as characters and images, as the order number, An advertiser name, an advertisement name, and a URL 81a, 81b, 81c specific to a distribution area are stored in association with each other.
[0029]
The advertisement layout database 69 processes the manuscript data of the insertion flyers 80a, 80b, 80c stored in the advertisement manuscript database 68 in response to the request of the advertiser 10a or the advertiser 10b. The print data of the insert leaflets 80a, 80b, 80c to be distributed to 40b, 40c is stored in association with the distribution areas 40a, 40b, 40c and the order number.
[0030]
The redirect database 70 provides access to the URLs 81a, 81b, 81c uniquely displayed in the advertisement distribution areas 40a, 40b, 40c from the subscribers 41 to 46 to the advertiser servers 11a, 11b that provide detailed information on the advertisement flyer. In order to redirect the URL to the URL, the URL 81a, 81b, 81c specific to the distribution area 40a, 40b, 40c is stored in association with the URL of the advertiser server 11a, 11b and the order number.
[0031]
The access recognizing means 72 determines access to the URLs 81a, 81b, and 81c uniquely displayed in the advertisement distribution areas 40a, 40b, and 40c for requesting the detailed information about the insert flyer from each of the subscribers 41 to 46 for each URL 81a, 81b, and 81c. It is a program to identify.
[0032]
The access counting means 73 is a program for counting the number of accesses for each of the URLs 81a, 81b, 81c identified by the access recognizing means 72.
[0033]
The URL redirection means 74 refers to the redirection database 70 to access the URLs 81a, 81b, 81c specific to the distribution area from the subscribers 41 to 46, to the advertiser 10a or the advertiser 10a for providing detailed information on the corresponding advertisement flyer. This is a program for redirecting to the URL of the advertiser server 11a or 11b of 10b.
[0034]
The access information database 71 stores the number of accesses for each of the URLs 81a, 81b, 81c counted by the access counting means 73.
[0035]
When the advertisement request information is stored in the request information database 66, the scheduler 75 acquires the order number and the designated distribution date from the request information database 66, and calculates the date for transmitting the print data to the newspaper store terminals 31a, 31b, and 31c. , A program stored in the schedule database 76. Further, the scheduler 75 refers to the timer of the control unit 61, searches the schedule database 76 every day, selects an order number to which the print data of the insert flyers 80a, 80b, 80c and the like should be transmitted on that day, and From the request information database 66, the distribution destination information database 67, and the advertisement layout database 69 to the newspaper store terminals 31a, 31b, and 31c of the advertisement distribution areas 40a, 40b, and 40c designated by the advertiser 10a or 10b. , 80b, and 80c, the designated distribution date, the number of distribution sheets, and the like. The scheduler 75 is a program for creating an advertisement effectiveness measurement table for advertisements whose data has passed the data collection period with reference to the request information database 66 and the access information database 71.
[0036]
The schedule database 76 stores the print data transmission dates of the insert leaflets 80a, 80b, 80c in association with the order numbers.
[0037]
[Operation of marketing system]
《Ad serving process》
Next, a series of processing operations of the advertisement mediator 20 (the advertisement mediator server 21) and the advertiser 10a (the advertiser server 11a) when providing an advertisement will be described with reference to the flowchart shown in FIG. For example, the advertisement intermediary 20 receives the order from the advertiser 10a, processes the manuscript data of the insert flyer, creates print data of the insert flyer to be distributed to the designated distribution area, obtains the approval of the advertiser 10a, and obtains the designated distribution area. The print data is transmitted to the newspaper store terminal of the newspaper store corresponding to. Then, the newspaper store prints the insert leaflet based on the transmitted print data of the insert flyer and distributes it to the subscriber.
[0038]
In addition, the processing operations of the advertisement mediator 20 (the advertisement mediator server 21) and the advertiser 10b (the advertiser server 11b) are the same as the above-described processing operations, and a detailed description thereof will be omitted.
[0039]
The operation of the advertisement mediator server 21 described below is realized by the control unit 61 loading various control programs and data stored in the ROM 63 into the RAM 62 and executing various processes according to the loaded control programs.
[0040]
In the processing of step S1, the advertiser 10a operates the advertiser server 11a to transmit the advertisement request information (ordering processing) of the insert flyer to the advertisement intermediary server 21 of the advertisement intermediary 20. In this case, the advertiser 10a provides, as the advertisement request information, the distribution destination information including the advertisement requester name and the advertisement name, the distribution area, the designated distribution date, the total number of distributions, etc., and the URL of the advertiser server 11a which provides more detailed information on the advertisement flyer. , And the data aggregation period.
[0041]
In the processing of step S2, when the advertisement mediation server 21 receives the advertisement request information transmitted from the advertiser server 11a, the control unit 61 generates an order number, and associates the advertisement request information with the order number to store the advertisement request information in the request information database 66. To memorize. Further, the control unit 61 generates unique URLs 81a, 81b, 81c for each distribution area for the subscribers 41 to 46 to access the detailed information on the advertisement flyer, and further generates detailed information on the generated URLs 81a, 81b, 81c and the advertisement flyer. Is stored in the redirect database 70 in association with the URL of the advertiser server 11a that provides the URL and the order number.
[0042]
When the above processing is completed, the control unit 61 requests the advertiser server 11a to transmit the original data of the insertion flyers 80a, 80b, 80c.
[0043]
In the process of step S3, the advertiser server 11a transmits the original data of the insert leaflets 80a, 80b, 80c including data such as characters and images.
[0044]
In the process of step S4, upon receiving the original data of the insert leaflets 80a, 80b, 80c including data such as characters and images transmitted from the advertiser server 11b, the control unit 61 determines the order number, the advertiser name, and the advertisement name. Is stored in the advertisement manuscript database 68 in association with the URLs 81a, 81b, 81c unique to the distribution area. Further, the advertisement intermediary 20 processes the manuscript data of the folding flyers 80a, 80b, 80c stored in the advertisement manuscript database 68 and creates print data of the folding flyers 80a, 80b, 80c to be distributed to the distribution areas 40a, 40b, 40c. Then, it is stored in the advertisement layout database 69 in association with the distribution areas 40a, 40b, 40c and the order number. However, the print data creation device of the insert leaflets 80a, 80b, 80c is not particularly limited, and may be a device other than the advertisement intermediary server 21.
[0045]
More specifically, as shown in FIG. 4, the print data of the insert flyer 80a to be distributed to the distribution area 40a includes a generated unique URL 81a, for example, “http: // △ {. com / ◇ $ 1 ”is laid out and the print data of the insert flyer 80b to be distributed to the distribution area 40b is included in the generated unique URL 81b, for example,“ http: // △ Δ. com / ◇ $ 2 ”is included in the print data of the insertion flyer 80c that is distributed to the distribution area 40c, and the generated unique URL 81c, for example,“ http: // △ Δ. com / ◇ $ 3].
[0046]
Also, the unique URLs 81a, 81b, 81c can be displayed by bar codes 82a, 82b, 82c.
[0047]
Further, as a method of generating the unique URLs 81a, 81b, and 81c, the unique URLs 81a, 81b, and 81c are generated using the advertiser name and the advertisement name as parameters in addition to the distribution area, so that the same advertisement of the same advertiser is generated. , The same URL can be used repeatedly.
[0048]
Further, URLs 81a, 81b, 81c to be printed on the insert flyer may be individually set using the distribution date of the insert flyer as a parameter other than the distribution area.
[0049]
In this embodiment, the means for distributing a newspaper insert flyer has been described. However, the present invention can be implemented on other distributing means.
[0050]
In the case of posting in which a flyer is mailed to an apartment or the like, the URL to be printed on the flyer may be individually set using the apartment as a parameter. When distributing a flyer to a passerby at a specific point such as in front of a station, the URL to be printed on the flyer may be set individually using the distribution point as a parameter. Furthermore, when distributing a flyer by a plurality of distribution means, for example, when using both distribution means of newspaper insertion and posting, the URL to be printed on the flyer can be set individually using the distribution means as a parameter. good.
[0051]
When the above processing is completed, the advertisement mediator 20 operates the advertisement mediator server 21 to transmit the print data of the insertion flyers 80a, 80b, 80c stored in the advertisement layout database 69 to the advertiser server 11a.
[0052]
In the process of step S5, the advertiser 10a refers to the print data of the insertion leaflets 80a, 80b, 80c transmitted from the advertisement intermediary server 21 to the advertiser server 11a and creates a desired insertion leaflet by referring to the display device. Check if it is.
[0053]
As a result of the processing in step S5, if the desired insert flyer has not been created, as the processing in step S6, the advertiser 10a transmits a correction request from the advertiser server 11a to the advertisement intermediary server 21, and proceeds to step S6. Return to S4.
[0054]
As a result of the processing in step S5, if the desired insert flyer has been created, the advertiser 10a transmits an approval message from the advertiser server 11a to the advertisement intermediary server 21 as the processing in step S7.
[0055]
As a process of step S8, upon receiving the approval message, the advertisement mediation server 21 sets an approved flag in the print data of the insertion flyers 80a, 80b, 80c stored in the advertisement layout database 69.
[0056]
Then, the scheduler 75 refers to the timer, searches the schedule database 76 every day, selects an order number corresponding to the transmission date of the print data on that day, and requests information database 66, distribution destination information database 67, advertisement layout With reference to the database 69, the insert leaflets with the approved flag respectively set on the newspaper store terminals 31a, 31b, 31c of the newspaper stores 30a, 30b, 30c corresponding to the designated distribution areas 40a, 40b, 40c. The print data of 80a, 80b, 80c is transmitted.
[0057]
The newspaper stores 30a, 30b, and 30c print the insert leaflets 80a, 80b, and 80c with the printing devices 32a, 32b, and 32c according to the received print data of the insert leaflets 80a, 80b, and 80c, respectively, and fold them into newspapers on the designated date. Distribute to subscribers.
[0058]
《Advertising effect measurement processing》
Next, with reference to the flowchart shown in FIG. 5, the processing operation of the marketing system for measuring the advertising effect of the insert flyers 80a, 80b, 80c distributed to the subscribers 41 to 46 will be described.
[0059]
Note that a server that measures the advertising effect that is the basis of the present marketing system may be separately provided, but here, the explanation will be given by using the advertisement intermediary server 21 also as the server. Therefore, the URLs 81a, 81b, 81c specific to the distribution areas 40a, 40b, 40c are provided in the advertisement mediator server 21.
[0060]
For example, the subscriber 41 who has viewed the insert flyer 80a obtains more detailed information from the personal terminal 41a such as a personal computer having a proprietary browser via the electronic network 50 to the URL 81a printed on the insert flyer 80a. The process is started by accessing. The subscriber 41 can also access the URL 81a by reading the barcode 82a printed on the insert flyer 80a with a barcode reader (not shown) connected to the personal terminal 41a.
[0061]
As the process of step S21, the advertisement intermediary server 21 starts the process when receiving access to the URL 81a from the personal terminal 41a of the subscriber 41, and the access recognizing unit 72 detects and recognizes that the access destination is the URL 81a.
[0062]
As the process of step S22, the URL redirection unit 74 refers to the redirection database 70 and performs URL redirection to the URL of the advertiser server 11a corresponding to the URL 81a.
[0063]
In the process of step S23, the access counting unit 73 receives from the access recognizing unit 72 that the access destination is the URL 81a, and determines whether or not the URL 81a is within the data totaling period.
[0064]
If the result of the determination in step S23 is that the URL 81a is a URL within the data totaling period, the access counting means 73 stores the access of the URL 81a in the access information database 71 as the processing in step S24, and ends the processing.
[0065]
If the result of the determination in step S23 is that the URL 81a is a URL that has passed the data aggregation period, the processing ends.
[0066]
As described above, the number of accesses is counted for each URL. In this way, the number of accesses is counted for each distribution area, and the advertisement effect measurement table is created as follows for the insert flyer whose data aggregation period has passed.
[0067]
The scheduler 75 searches the request information database 66 to select an order number that has passed the data aggregation period, creates an advertisement effect measurement table shown in FIG. 6, for example, by referring to the request information database 66 and the access information database 71, The process is completed by transmitting the request to the advertiser server 11a at the request of the advertiser 10a.
[0068]
As described above, the advertiser 10a reads the advertisement effect from the number of accesses, the distribution area, the access date, and the like with reference to the transmitted advertisement effect measurement table, and can use it for future advertisement strategies.
[0069]
In addition, the advertiser 10a can expect more effective advertising effects by providing information suitable for the subscribers 41 to 46 in detail according to the distribution areas 40a, 40b, and 40c of the insert flyers.
[0070]
As is clear from the above description, according to the marketing system in the present embodiment, the advertisement information from the advertisers 10a and 10b is sent to the newspaper store terminals 31a, 31b and 31c via the electronic network 50. Since the data is printed by the printing devices 32a, 32b, and 32c and distributed to subscribers, distribution costs and marketing time can be reduced, and it is possible to cope with a sudden change in advertising content.
[0071]
Further, according to the marketing system in the present embodiment, the URLs 81a, 81b, and 81c that are printed on the insert leaflets 80a, 80b, and 80c and provide the detailed information on the advertisement information are provided for each of the insert leaflet distribution areas 40a, 40b, and 40c. Advertisements such as a unique network address that can specify an area where the number of subscribers interested in the advertisement is large based on the number of accesses for each of the URLs 81a, 81b, and 81c accessed by the subscribers 41 to 46 Effectiveness can be measured from multiple angles and used for marketing.
[0072]
While the embodiments of the present invention have been described in detail, the present invention can be embodied in various other forms without departing from the spirit or main features.
[0073]
For example, an example is shown in which the printing devices 32a, 32b, and 32c that print the folding leaflets 80a, 80b, and 80c are connected to the newspaper store terminals 31a, 31b, and 31c of each of the newspaper stores 30a, 30b, and 30c. As illustrated in FIG. 7, the advertisement mediation server 21 and the printing device 22 are connected, and the advertisement mediation 20 can print the insert leaflet 80c and deliver it to the newspaper store 30c. Further, in FIG. 7, the configuration of the advertising agent 20 and the newspaper store 30c can be applied to the configuration of the advertising agent 20 and the newspaper stores 30a and 30b.
[0074]
Also, an example has been shown in which the advertiser server 11a or the advertiser server 11b and the ad mediator server 21 are configured as separate devices, but the functions of each advertiser server 11a or advertiser server 11b and the ad mediator server 21 are integrated Then, it may be configured as one device (advertising effect measurement server), and each of the advertisers 10a and 10b may be installed as shown in FIG.
[0075]
In addition, an example is shown in which the newspaper inserts 80a, 80b, and 80c are distributed to the subscribers 41 to 46 of the distribution areas 40a, 40b, and 40c by the newspaper stores 30a, 30b, and 30c, as shown in FIG. For example, the flyer distributors 90b and 90c may post the flyers 80d and 80e on which the unique URLs 80d and 80e are printed to the posts of the individuals 101 to 104 living in the specific apartments 100a and 100b. In this case, as shown in FIG. 10, unique URLs 81d and 81e and bar codes 82d and 82e are printed on the distributed leaflets 80d and 80e for each of the apartments 100a and 100b.
[0076]
The distribution is not limited to the flyer, and the flyer may be distributed via a direct mail or a facsimile communication network.
[0077]
As described above, the above-described embodiment is merely an example in every aspect, and should not be construed as limiting. The scope of the present invention is defined by the appended claims, and is not limited by the specification. Further, all modifications and changes belonging to the equivalent scope of the claims are within the scope of the present invention.
[0078]
【The invention's effect】
According to the present invention, inexpensive and effective marketing can be easily performed.
[Brief description of the drawings]
FIG. 1 is a schematic diagram illustrating a configuration example of a marketing system according to an embodiment.
FIG. 2 is a block diagram showing a configuration example of an advertisement mediator server shown in FIG.
FIG. 3 is a flowchart illustrating a processing operation of an insert flyer delivery process by the marketing system shown in FIG. 1;
FIG. 4 is a schematic diagram illustrating a layout of an insert flyer in the marketing system shown in FIG. 1;
FIG. 5 is a flowchart illustrating a processing operation of a marketing method by the marketing system shown in FIG. 1;
FIG. 6 is a schematic diagram illustrating feedback information for an advertiser by the marketing system shown in FIG. 1;
FIG. 7 is a schematic diagram illustrating another configuration example of the marketing system according to the present embodiment, and illustrates an example in which a printing device is installed on the side of an advertisement intermediary.
FIG. 8 is a schematic diagram illustrating another configuration example of the marketing system according to the present embodiment, in which the functions of an advertisement mediation server are aggregated in an advertiser server and configured as one device (advertiser server). Here is an example.
FIG. 9 is a schematic diagram showing another configuration example in the marketing system according to the present embodiment, showing an example in which a flyer distributor distributes a flyer to individuals living in a specific apartment.
FIG. 10 is a schematic diagram illustrating a layout of an insert flyer in the marketing system shown in FIG. 9;
[Explanation of symbols]
10a, 10b… Advertiser
11a, 11b ... Advertiser server
20… Ad agency
21 ... Ad mediator server
22 ... Printing device
30a, 30b, 30c… Newspaper store
31a, 31b, 31c ... newspaper store terminal
32a, 32b, 32c printing device
40a, 40b, 40c ... distribution area
41, 42, 43, 44, 45, 46 ... subscribers
41a, 42a, 43a, 44a, 45a, 46a ... personal terminals
50 ... Electronic network
61 ... Control unit
62 ... RAM
63… ROM
64: Communication control unit
66 ... Request information database
67 ... Distribution destination information database
68… Advertisement manuscript database
69 ... Ad layout database
70 ... Redirect database
71 ... Access information database
72 access access means
73 access count means
74 URL redirection means
75 ... Scheduler
76… Schedule database
80a, 80b, 80c ... Folding leaflet
80d, 80e ... flyer
81a, 81b, 81c ... URL
81d, 81e ... URL
90b, 90c… Flyer distributor
100a, 100b… apartment
101, 102, 103, 104 ... individuals

Claims (14)

A marketing system that distributes a printed matter in which advertisement information and a network address uniquely set according to a distribution area are printed to an individual and measures the effect,
A first server that provides detailed information of the advertisement information;
Address storage means connected via an electronic network, assigned the uniquely set network address, and storing a network address of the first server, and access recognition for recognizing access to the uniquely set network address Means for transferring the access to the network address of the first server stored in the address storage means, and access recording means for recording the number of accesses of the uniquely set network address. And a marketing system. The second server comprises:
The marketing system according to claim 1, wherein the unique network address is automatically generated based on a distribution area of advertisement request information from an advertiser of the advertisement information. The second server comprises:
2. The marketing system according to claim 1, wherein the unique network address is automatically generated based on an advertiser name, an advertisement name, and a distribution area of advertisement request information from the advertiser of the advertisement information. The second server further comprises:
A print data storage unit that stores print data of the advertisement information to be printed on the printed matter,
The marketing system according to claim 1, wherein print data of the advertisement information is transmitted to a terminal device or a printing device connected to the electronic network. The marketing system according to claim 1, wherein the first server and the second server are configured by one information processing device. The marketing system according to claim 1, wherein the first server and the second server are installed by an advertiser of the advertisement information. In a marketing system for distributing printed matter on which advertisement information is printed and measuring the effect thereof, a first server for providing detailed information of the advertisement information is connected via an electronic network to a distribution area of the printed matter. A second server having an address storage means for storing a network address of the first server to which a uniquely set network address is assigned correspondingly;
Printing the uniquely set network address on the printed matter, and distributing the printed matter to the individual;
The second server recognizing access to the uniquely set network address;
The second server forwarding the access to a network address of the first server stored in the address storage means;
Recording the number of accesses to the uniquely set network address by the second server. The second server comprises:
The marketing method according to claim 7, wherein the unique network address is automatically generated based on a distribution area of the advertisement request information from the advertiser of the advertisement information. The second server comprises:
8. The marketing method according to claim 7, wherein the unique network address is automatically generated based on an advertiser name, an advertisement name, and a distribution area of the advertisement request information from the advertiser of the advertisement information. The second server has print data storage means for storing print data of the advertisement information to be printed on the printed matter,
The marketing method according to claim 7, wherein the second server transmits print data of the advertisement information to a terminal device or a printing device connected to the electronic network. Used as a second server in a marketing system that distributes a printed matter in which advertisement information and a network address uniquely set according to the distribution area are printed to individuals in the distribution area corresponding to the network address and measures the effect. An advertising effectiveness measurement server,
Connected via an electronic network, the uniquely set network address is allocated, and the address storage means for storing a network address of a first server for providing detailed information of the advertisement information, Access recognition means for recognizing access to a network address; transfer means for transferring the access to the network address of the first server stored in the address storage means; and access number of the uniquely set network address. An advertisement effect measurement server, comprising: an access recording unit for recording. The advertisement effect measurement server,
12. The advertisement effect measurement server according to claim 11, wherein the unique network address is automatically generated based on a distribution area of the advertisement request information from the advertiser of the advertisement information. The advertisement effect measurement server,
12. The advertisement effectiveness measurement server according to claim 11, wherein the unique network address is automatically generated based on an advertiser name, an advertisement name, and a distribution area of advertisement request information from the advertiser of the advertisement information. The advertising effectiveness measurement server further comprises:
A print data storage unit that stores print data of the advertisement information to be printed on the printed matter,
The advertisement effectiveness measurement server according to claim 11, wherein the print data of the advertisement information is transmitted to a terminal device or a printing device connected to the electronic network.

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