JP2004013583A - Ic card, management tool apparatus for the same, and server of web site - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an IC card, a rule management tool for the IC card and the server of an Web site which realize distribution of an optimal content by individual correspondence to each customer while protecting the privacy of the customer. <P>SOLUTION: The attribute information of an individual is recorded in the IC card 10, and whether each attribute information is public or not is set to the server 71 of the Web site 70. A rule for limiting opening for generating an answer by a true-false value to an inquiry about the attribute information from the server 71 is registered. The server 71 of the Web site 70 makes an inquiry at the IC card 10 about the attribute information and generates the Web contents based on opened information to distribute. <P>COPYRIGHT: (C)2004,JPO

Description

【００１７】
このコンテンツ生成用のルールに対しては、以下のように処理が行われる。
（１）まず、サーバ１３１はルール文中の最初の項目「利用ポイント＞１０００　ａｎｄ　趣味＝旅行」について、ユーザ端末４０を介して、ＩＣカード１０に問い合わせを行う。顧客は、飲食店が馴染みの店なので個人情報を少し教えても良いと考えているので、ＩＣカード１０内に記録された属性情報１４−１から属性情報１４−ｎ内の「利用ポイント」と「趣味」の情報については、飲食店のＷｅｂサイト１３０に対しては公開に設定している。したがって、ＩＣカード１０から飲食店のＷｅｂサイト１３０のサーバ１３１に直接、「利用ポイント」と「趣味」の属性情報が渡される（矢付線ｃ２）。
（２）次に、サーバ１３１は、ルール文中の項目「年齢１＞４０以上」について、ユーザ端末４０を介して、ＩＣカード１０に問い合わせを行う。しかしながら、ＩＣカード１０では、ＩＣカード１０に記録された属性情報１４−から属性情報１４−ｎ内の年齢の情報については、公開制限用のルール１６−１が適用されるように設定されている。したがって、ＩＣカード１０は、サーバ１３１からの問い合わせ（４０代以上ですか？）に対して公開制限用のルール１６−１を実行し、ルール１６−１を実行した結果の真偽値を返す（矢付線ｃ３、ｃ４）。この場合は、「ＹＥＳ」を返す。
（３）また、サーバ１３１はルール文中の項目「住所１＞　ｉｎ｛東京都、神奈川県、千葉県、・・・・｝」についてもユーザ端末４０を介して、ＩＣカード１０に問い合わせを行う。ＩＣカード１０は、ＩＣカード１０に記録された属性情報１４−から属性情報１４−ｎ内の住所の情報については、公開制限用のルール１６−２が適用されるように設定されている。したがって、ＩＣカード１０は、サーバ１３１からの問い合わせ（関東圏在住ですか？）に対して公開制限用のルール１６−２を実行し、ルール１６−２を実行した結果の真偽値を返す（矢付線ｃ５、ｃ６）。この場合は、「ＹＥＳ」を返す。
（４）また、サーバ１３１は条件文中の項目「家族人数＜＝６人」についてもユーザ端末４０を介して、ＩＣカード１０に問い合わせを行う。そして、ＩＣカード１０はＩＣカード１０に記録された属性情報１４−から属性情報１４−ｎ内の家族人数の情報については、公開制限用のルール１６−３が適用されるように設定されている。したがって、ＩＣカード１０は、サーバ１３１からの問い合わせ（ご家族は６人以下ですか？）に対して公開制限用のルール１６−３を実行し、ルール１６−３を実行した結果の真偽値を返す（矢付線ｃ７、ｃ８）。この場合は、「ＹＥＳ」を返す。
（５）以上により、サーバ１３１はルール文中の各項目の条件が全て成立する場合には、「温泉旅行プレゼント」のＷｅｂページを生成してユーザ端末４０に配信し、ルール文中の各項目の条件が一部でも成立しない場合には、予め設定した「デフォルト設定のページ」のＷｅｂページを生成してユーザ端末４０に配布する（矢付線ｃ９）。
【００１８】
また、図７は、属性情報、公開制限用のルール、ルールパックなどＩＣカードデータの読み出しと保存を行う画面の例について説明するための図であり、ＩＣカード用のルール管理ツールを使用して、ＩＣカード１０内の各種データの読み出しと、ＩＣカード１０への各種データの保存を行うための画面例を示した図である。なお、このＩＣカード用のルール管理ツールとしては、ＩＣカードリーダライタ３０を接続したユーザ端末４０を使用することができる。図７に例示するように、読込ボタン１４１、保存ボタン１４２をマウスでクリックすることにより、ＩＣカード１０内のデータの読み出しと、ＩＣカード１０へのデータの保存が行える。
【００１９】
また、図８のＩＣカード用のルール管理ツールによる基本属性情報の設定画面の例を示す図のように、ＩＣカード用のルール管理ツールの画面の左側のツリーには、最初に、ＩＣカード１０がコンテンツの自動配信を希望するＷｅｂサイト７０のリスト（「○○銀行」、「○○クレジットカード」、「○○カメラ」、「△△屋」）が表示される。また、各Ｗｅｂサイトのリストの下には、「基本属性一覧」、「サイト属性一覧」の表示項目がある。図８に示す例では、Ｗｅｂサイト「△△屋」に対しての、「基本属性一覧」の情報テーブルを表示させた例を示しており、このテーブル上で、ＩＣカード１０に記録された属性情報１４−から属性情報１４−ｎのそれぞれについて公開非公開の設定、及び公開制限用のルール１６−ｎの使用可、使用不可のステータス情報の設定を行うことができる。
【００２０】
また、図９は、ＩＣカード用のルール管理ツールによるルールパックの設定例について説明するための図であり、画面左側には、サイト名の下に公開制限用のルール１６−ｎの集合であるルールパック名が表示される。図９に示す例では、ルールパックＡを選択して表示した例であり、この画面上で、ルールパックＡの属性（ステータス、有効開始日、有効終了日）を設定する。また、ルールパックＡに含まれる公開制限用の各ルール名と、公開制限用の各ルールの真偽判定条件、公開制限用の各ルールの有効・無効を示すルール一覧が表示される。
【００２１】
また、図１０は、ＩＣカード用のルール管理ツールによる公開制限用のルール１６−ｎの設定について説明するための図であり、図１０に示す例では、画面左下側の、ルールパックＡの下の「年代」についての公開制限用のルール１６−ｎを設定する例を示すものである。本例では、属性情報「年齢」から５０代（６０＞年齢＞＝５０）の公開制限を行ったルール１６−ｎを設定する例である。
【００２２】
また、図１１は、ＩＣカードの内部構成例を示す図であり、本発明に直接関係する部分について示したものである。ＩＣカード１０内にはアンテナ１１とＩＣチップ１２が埋め込まれ、ＩＣチップ１２内には、アンテナ１１とＩＣチップ１２を接続しデータ送受信の通信制御を行うデータ送受信制御部２１と、ＩＣチップ１２の動作を統括制御する制御部２２と、メモリ１３と、処理プログラム部２３とで構成される。メモリ１３には、属性情報１４−ｎと、ルールパック１５−ｎと、公開制限用のルール１６−ｎが記録される。
また、処理プログラム部２３内の、応答処理部２４は、Ｗｅｂサイト７０のサーバ７１からの属性情報１４−ｎについての問い合わせ対する応答処理を行う他、ユーザ端末４０などのＩＣカード用のルール管理ツールからの情報の読み出し及び書き込み指示に対する応答処理を行う。
また、ルール実行処理部２５は、ルールパック１５に記録された公開制限用のルール１６を実行するための処理部である。
【００２３】
また、図１２は、ＩＣカード用のルール管理ツールのシステム構成例を示す図であり、本発明に直接関係する部分について示したものである。なお、このＩＣカード用のルール管理ツール４１はＩＣカードリーダライタ３０が接続されたユーザ端末４０を用いて構成することができる。
図１２において、４２は通信ネットワーク１とＩＣカード用のルール管理ツール４１を接続する通信用インタフェース、４３はＩＣカード用のルール管理ツール４１の全体を統括制御する制御部、５０は処理プログラム部を示している。
処理プログラム部５０には、以下の処理部が含まれる。
・通信処理部５１は、通信ネットワーク１を介して、外部のＷｅｂサイト７０のサーバ７１との通信処理を行う。例えば、Ｗｅｂサイト７０のサーバ７１からの属性情報１４−ｎ（ＩＣカード１０内に記録された属性情報）についての問い合わせに対する応答処理を行う。
・ＩＣカード読み書き処理部５２は、ＩＣカードリーダライタ３０に指示を与え、ＩＣカード１０内のデータの読み取りと書き込みを行うための処理部である。
・属性情報処理部５３は、ＩＣカード１０から属性情報１４−ｎを読み出し表示すると共に、属性情報１４−ｎの設定処理（公開、非公開、ルール使用など）を行い、設定した属性情報１４−ｎをＩＣカード１０に書き込む処理を行う。
・ルールパック処理部５４は、ＩＣカード１０からルールパック１５−ｎ（及び公開制限用のルール１６−ｎ）を読み出し表示すると共に、ルールパック１５−ｎのステータスの設定、及び公開制限用のルール１６−ｎの条件設定を行い、設定した情報をＩＣカード１０に書き込む処理を行う。
また、メモリ６０には、Ｗｅｂサイト７０のサーバ７１にログインする際に必要なユーザ情報（ユーザＩＤやパスワード）６１や、ＩＣカード用のルール管理ツール４１の処理を行う上で必要となるその他の情報６２が記録される。
【００２４】
また、図１３は、Ｗｅｂサイトのサーバのシステム構成例を示す図であり、本発明に直接関係する部分について示したものである。
図１３において、７２は通信ネットワーク１とサーバ７１を接続する通信用インタフェース、７３はサーバ７１の全体を統括制御する制御部、８０は顧客情報８１を記録する顧客データベース（顧客ＤＢ）、９０はＷｅｂサイト７０の運営者が設定するコンテンツ生成ルール９１を記録するコンテンツ生成ルールデータベース（コンテンツ生成ルールＤＢ）、１００は顧客にＷｅｂページとして配信するコンテンツ１０１を保存するコンテンツデータベース（コンテンツＤＢ）、１１０は処理プログラム部を示している。
【００２５】
また、処理プログラム部１１０には、以下の処理部が含まれる。
・認証処理部１１１は、ユーザ端末４０がサーバ７１にログインする際に、ユーザＩＤとパスワードを受信して、ユーザの正当性を認証するための処理部である。
・コンテンツ生成ルール実行処理部１１２は、コンテンツ生成ルールＤＢ９０から取り出したコンテンツ生成ルール９１を実行し、顧客に配信するコンテンツを生成するための処理部である。
・属性情報問い合わせ処理部１１３は、ＩＣカード１０に対して、コンテンツを生成するために必要な顧客の属性情報１４−ｎについて問い合わせを行うための処理部である。
・コンテンツ配信処理部１１４は、顧客に配信することが決まったコンテンツ１０１をコンテンツＤＢ１００から取り出し、顧客のユーザ端末４０にＷｅｂページとして配信するための処理を行う。
【００２６】
なお、図１２に示すＩＣカード用のルール管理ツール４１内の処理プログラム部５０、及び図１３に示すＷｅｂサイト７０のサーバ７１内の処理プログラム部１１０の機能を実現するためのプログラムをコンピュータ読み取り可能な記録媒体に記録して、この記録媒体に記録されたプログラムをコンピュータシステムに読み込ませ、実行することにより、図１２に示すＩＣカード用のルール管理ツール４１内の処理プログラム部５０、及び図１３に示すＷｅｂサイト７０のサーバ７１内の処理プログラム部１１０に必要な処理を行ってもよい。なお、ここでいう「コンピュータシステム」とは、ＯＳや周辺機器等のハードウェアを含むものとする。
【００２７】
また、「コンピュータ読み取り可能な記録媒体」とは、フレキシブルディスク、光磁気ディスク、ＲＯＭ、ＣＤ−ＲＯＭ等の可般媒体、コンピュータシステムに内蔵されるハードディスク等の記憶装置のことをいう。
さらに「コンピュータ読み取り可能な記録媒体」とは、インターネット等のネットワークや電話回線等の通信回線を介してプログラムを送信する場合の通信線のように、短時間の間、動的にプログラムを保持するもの（伝送媒体ないしは伝送波）、その場合のサーバやクライアントとなるコンピュータシステム内部の揮発性メモリのように、一定時間プログラムを保持しているものも含むものとする。
また上記プログラムは、前述した機能の一部を実現するためのものであっても良く、さらに前述した機能をコンピュータシステムにすでに記録されているプログラムとの組み合わせで実現できるもの、いわゆる差分ファイル（差分プログラム）であっても良い。
【００２８】
以上、本発明のＩＣカード、ＩＣカード用のルール管理ツール、Ｗｅｂサイトのサーバの実施の形態について説明したが、本発明は上述の図示例にのみ限定されるものではなく、本発明の要旨を逸脱しない範囲内において種々変更を加え得ることは勿論である。
【００２９】
【発明の効果】
以上説明したように、本発明の請求項１に記載のＩＣカードにおいては、個人の属性情報を記録すると共に、各Ｗｅｂサイトに対して設定した各属性情報の公開範囲を記録するようにしたので、これにより、顧客のプライバシーの保護を図りつつ、顧客ごとに個別に最適化したＷｅｂページを生成できる。
【００３０】
また、本発明の請求項２に記載ＩＣカードにおいては、個人の属性情報を記録すると共に、各Ｗｅｂサイトに対して設定した各属性情報の公開又は非公開を記録し、また、各Ｗｅｂサイトからの属性情報に関する問い合わせに対して、真偽値による回答を生成するための公開制限用のルールを登録できるようにする。
これにより、顧客のプライバシーの保護を図りつつ、顧客ごとに最適化したＷｅｂページを生成できる。また、顧客は、ＩＣカードに公開制限用のルールを記述することにより、自分自身でプライバシーの管理ができると共に、真偽値をＷｅｂサイトに返すことができるため、直接、ＩＣカードに記録された属性情報をＷｅｂサイトに渡す場合よりもセキュリティが向上する。また、顧客は提供する属性情報を自分で制限するため、行き過ぎた個別化ページが生成される恐れが少なくなる。またさらに、各Ｗｅｂサイトごとに公開制限用のルールを設定し、１枚のＩＣカードで複数のＷｅｂサイトに対して、個別にプライバシーを管理することができる。
【００３１】
また、本発明の請求項３に記載のＩＣカード用のルール管理ツール装置は、ＩＣカードに記録された顧客の属性情報に対し、各Ｗｅｂサイトごとに各属性情報の公開範囲を設定して、記録させるようにしたので、顧客は、Ｗｅｂサイトに提供する属性情報について自分自身でプライバシーを管理することができる。
【００３２】
また、本発明の請求項４に記載のＩＣカード用のルール管理ツール装置においては、ＩＣカードに個人の属性情報の書き込み及び読み取りを行うと共に、ＩＣカードに記録された個人の属性情報に対し、各Ｗｅｂサイトごとに各属性情報の公開又は非公開を設定し、また、各Ｗｅｂサイトからの顧客属性に関する問い合わせに対して、真偽値による回答を生成するための公開制限用のルールをＩＣカードに記録できるようにする。
これにより、顧客は、Ｗｅｂサイトに提供する属性情報について自分自身でプライバシーの管理ができる。また、各Ｗｅｂサイトごとに公開制限用のルールを設定し、１枚のＩＣカードで複数のＷｅｂサイトに対して、個別にプライバシーを管理することができる。
【００３３】
また、本発明の請求項５に記載のＷｅｂサイトのサーバにおいては、個人の属性情報を保持すると共に各Ｗｅｂサイトへの属性情報の公開範囲を制限できるＩＣカードに対して、属性情報の問い合わせを行い、ＩＣカードからの返信結果を基にＷｅｂコンテンツ生成用のルールを実行し、ＩＣカードの所有者向けのＷｅｂコンテンツを生成して、個人の端末に配信する。
これにより、顧客のプライバシーの保護を図りつつ、顧客ごとに個別化し、最適化したＷｅｂページを生成できる。また、顧客は提供する属性情報を自分で制限するため、行き過ぎた個別化ページが生成される恐れが少なくなる。
【図面の簡単な説明】
【図１】本発明で使用するＩＣカードの例を示す図である。
【図２】ＩＣカードに記録される属性情報の例を示す図である。
【図３】本発明のＩＣカードとＷｅｂサイトのサーバによるシステムの構成例と処理の概要を示す図である。
【図４】ＩＣカードの属性を利用したコンテンツの生成例を示す図である。
【図５】ＩＣカードのルールの設定方法について説明するための図である。
【図６】ＩＣカード内の公開制限用のルールを利用したコンテンツの生成例を示す図である。
【図７】ＩＣカード用のルール管理ツールによるデータの書き込みと保存画面の例について説明するための図である。
【図８】ＩＣカード用のルール管理ツールによる基本属性情報の設定画面の例を示す図である。
【図９】ＩＣカード用のルール管理ツールによるルールパックの設定例について説明するための図である。
【図１０】ＩＣカード用のルール管理ツールによる公開制限用のルールの設定について説明するための図である。
【図１１】ＩＣカードの内部構成例を示す図である。
【図１２】ＩＣカード用のルール管理ツールのシステム構成例を示す図である。
【図１３】Ｗｅｂサイトのサーバのシステム構成例を示す図である。
【符号の説明】
１　通信ネットワーク
１０　ＩＣカード
１１　アンテナ
１２　ＩＣチップ
１３　メモリ
１４−ｎ　属性情報
１５−ｎ　ルールパック
１６−ｎ　公開制限用のルール
３０　ＩＣカードリーダライタ
４０　ユーザ端末
７０　Ｗｅｂサイト
７１　Ｗｅｂサイトのサーバ
８０　顧客ＤＢ
９０　コンテンツ生成ルールＤＢ
１００　コンテンツＤＢ[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to an IC card, a rule management tool for an IC card, and a Web site server. In particular, it is possible to generate and distribute Web contents individually corresponding to each customer while protecting the privacy of the customers. The present invention relates to an IC card, a rule management tool device for the IC card, and a Web site server.
[0002]
[Prior art]
At present, due to the advancement of information technology, from mass marketing to provide uniform products and services by mass production, from individual marketing to provide individualized products of various types in small quantities, reflecting the detailed requirements of individual customers Marketing has become possible and has achieved many achievements. As one example, on the Internet, a Web site that automatically provides optimal content according to customer information has been developed. This Web site has a database in which customer information is stored in advance in a database, and a database in which rules for extracting contents to be provided based on the customer information are described. When a customer visits the Web site, a database is created. Based on the information of the day and information such as the purchase history of the product so far, optimized content such as a notice of a discount sale and an image of a recommended product is automatically generated and transmitted.
However, it has been pointed out that the above-mentioned site can use customer information without obtaining the approval of the individual, and may cause discomfort to the customer, such as providing content that the customer does not need. Therefore, it has been desired to realize a system that can provide individualized services while protecting the privacy of customers.
[0003]
[Problems to be solved by the invention]
SUMMARY OF THE INVENTION The present invention has been made to solve such a problem, and an object of the present invention is to provide an IC capable of distributing optimal Web contents individually for each customer while protecting the privacy of the customer. An object of the present invention is to provide a card, a rule management tool for an IC card, and a Web site server.
[0004]
[Means for Solving the Problems]
SUMMARY OF THE INVENTION The present invention solves this problem, and the invention of claim 1 is an IC card for providing customer attribute information to a Web site, comprising means for recording customer attribute information, Means for recording the disclosure range of the attribute information set for the Web site.
The invention according to claim 2 of the present invention is an IC card for providing customer attribute information to a Web site, wherein the IC card has means for recording customer attribute information, and an IC card set for each Web site. Means for recording the disclosure range of the attribute information, and means for recording a rule for restricting disclosure for generating an answer with a boolean value in response to an inquiry about the attribute information from each Web site. It is characterized by having.
[0005]
According to a third aspect of the present invention, there is provided a rule management tool device for an IC card in which attribute information of a customer is recorded, wherein the attribute information of the customer recorded on the IC card is assigned to each attribute of each Web site. It is characterized by comprising means for setting and recording the information disclosure range.
[0006]
According to a fourth aspect of the present invention, there is provided a rule management tool device for an IC card which records customer attribute information, wherein the customer attribute information is written to the IC card and the customer attribute information is read from the IC card. And means for setting the disclosure or non-disclosure of each attribute information for each website with respect to the customer attribute information recorded on the IC card, and recording the attribute information. For each Web site, means for recording in the IC card a rule for restricting disclosure for generating an answer based on a boolean value in response to an inquiry regarding attribute information is provided.
[0007]
An invention according to claim 5 of the present invention is a Web site server that generates and distributes Web content for a customer based on the attribute information of the customer, and defines a rule for generating the Web content for the customer. An attribute for inquiring the attribute information of the customer recorded in the IC card with respect to the content generation rule database to be retained and the IC card having the function of retaining the attribute information of the customer and setting the disclosure range of the attribute information An information inquiry unit, and a Web content generation unit that executes a content generation rule selected from the content generation rule database based on return information from the IC card in response to the attribute information inquiry, and generates Web content for the customer. Means for distributing the generated Web content to the terminal of the customer Characterized by including the.
[0008]
BEST MODE FOR CARRYING OUT THE INVENTION
Next, embodiments of the present invention will be described with reference to the drawings.
According to the present invention, a Web site acquires attribute information within a permitted range from attribute information of a customer recorded on an IC card, and generates Web contents for each customer individually based on the attribute information. , And distributes the Web content to a customer terminal. The disclosure range of the attribute information of the customer recorded on the IC card on the Web site is determined by the customer himself.
[0009]
First, an IC card that can limit the disclosure range of attribute information to a Web site and the contents of information recorded on the IC card will be described.
[0010]
FIG. 1 is a diagram showing an example of an IC card used in the present invention. An IC card 10 has an antenna 11 and an IC chip 12 connected to the antenna 11 embedded therein. The IC chip 12 has a data processing unit and a memory 13. The memory 13 in the IC chip 12 has a plurality of pieces of attribute information 14-n (n is a personal information) of a customer who is the owner of the IC card 10. A natural number), and a plurality of types of rule packs describing disclosure restriction rules 16-n for limiting the disclosure range of the plurality of attribute information items 14-n to the server 71 of the Web site 70 in order to protect customer privacy. 15-n is recorded.
[0011]
As the individual attribute information 14-n, a plurality of various types of customer personal information are recorded as attribute information 14-n, as illustrated in an example of the attribute information recorded on the IC card in FIG. Further, in the attribute information 14-n, various data of personal information are disclosed in response to an inquiry (a read request for the attribute information 14-n) from the server 71 of the Web site 70 for each attribute information 14-n. Or private. In addition, the attribute information 14-n uses the disclosure restriction rule 16-n described in the rule pack 15-n to determine whether the inquiry from the server 71 of the Web site 70 is true or false. An answer can be returned with affirmative (YES) or negative (NO).
[0012]
Although the specific true / false judgment processing based on the disclosure restriction rule 16-n in the rule pack 15-n will be described later, the rule pack 15 includes, in addition to the disclosure restriction rule 16, its validity period and , Status information for setting the validity / invalidity of the rule pack 15 itself is recorded. Also, the disclosure restriction rule 16 can be set to be public or private. Further, the authenticity of the disclosure restriction rule 16 is determined using the customer attribute information 14-n, operators (and, or, etc.), comparison values, and the like (specific examples will be described later).
[0013]
FIG. 3 is a diagram showing an example of a system configuration and an outline of processing by the IC card of the present invention and a server of a Web site.
In FIG. 3, data is read from and written to the IC card 10 by an IC card reader / writer 30 connected to a user terminal 40 such as a personal computer. The user terminal 40 is connected via the communication network 1 to a server 71 of a Web site 70 that generates Web contents.
The flow of processing in which the server 71 of the Web site 70 generates content will be described below.
(1) First, a user who wants to distribute content from the Web site 70 logs in to the server 71 of the Web site 70 from the user terminal 40. The server 71 of the Web site 70 authenticates the user with reference to the customer database (customer DB) 80. (Arrow a1).
(2) Next, among the attribute information 14-1 to 14-n recorded in the IC card 10, the attribute information which may be disclosed is transmitted from the user terminal 40 to the server 71 of the Web site 70. (Arrow line a2).
(3) In addition, the server 71 of the Web site 70 reads the content generation rule for generating the content to be delivered to the customer from the content generation rule DB 90, and reads, for example, “IF 20's THEN Overseas travel present-content”. Suppose that it is a content generation rule. This content generation rule indicates that “if the customer is in his twenties, provide the contents of an overseas travel present”. There are various methods for the description format of this content generation rule, but the description format is not limited in the present invention. Note that the content generation rule is set by the operator of the Web site 70 (arrowed line a6).
-If the age information in the attribute information 14-n to the attribute information 14-n of the IC card is disclosed, the information is applied to determine whether or not the user falls under the target of providing “overseas travel present”. (Determination processing in square bracket 2). If so, the “content for overseas travel present” is delivered (arrowed line a5). For example, assume that the age of the user who owns the IC card is 26 years old. At this time, if “age = 26 years old” is set as the attribute information that the user may publish, the server 71 sets the content generation rule based on the published 26 years old from the age attribute information. judge. Then, the server 71 distributes the “content for overseas travel present” to the user terminal 40 because the determined result corresponds. If the age is not included in the disclosed attribute information 14-1 to 14-n, the server 71 of the Web site 70 sends the information to the IC card 10 (via the user terminal 40) to determine whether the customer is in his twenties. An inquiry is made (arrow a3). In response to the inquiry from the server 71 of the Web site 70, the IC card 10 executes the rule 16 for restricting the disclosure of the age, determines the authenticity, and returns the result (arrow line a4). The server 71 of the Web site 70 determines whether or not the user corresponds to the target for providing the “overseas travel present” based on the result of the authenticity determination received from the IC card 10 (the determination within the square bracket 3). processing). When the result of the authenticity determination is “true”, “content for overseas travel present” is read out from the content DB 100 and distributed to the customer (arrow a5). For example, assume that the age of the user who owns the IC card is 26 years old. At this time, if the user does not want to publish but has set “20 ≦ age <30” as the release restriction rule 16, the server 71 first determines whether or not “20s” is present in the user terminal 40. Contact us. Next, the user terminal 40 executes the foregoing disclosure restriction rule 16 and transmits a “true” result indicating that the user is in his twenties to the server 71. Since the server 71 has received the result of “true”, the server 71 reads “content for gift of overseas travel” from the content DB 100 to the user and distributes the content to the user terminal 40.
[0014]
FIG. 4 is a diagram illustrating an example of generation of content using an attribute of an IC card, and illustrates a processing example in the server 121 of the Web site 120 of a consumer electronics store. Hereinafter, a flow of processing in the server 121 of the Web site 120 of the home appliance mass retailer will be described with reference to FIG.
(1) The home appliance mass retailer has a purpose of wanting to inform customers who have previously purchased a certain product of discount sale information of a related product, and as a Web content generation rule related to the purpose, "IF usage point> = 1000 and purchased merchandise category = “PC” THEN digital camera content generation else generate default setting content ”is set in the content generation rule DB 122 (arrow b1). This content generation rule states that if the customer's usage points are 1000 or more and the category of the previously purchased product is a personal computer, the content of the digital camera is provided, otherwise, the content is set in advance by default. Content that is provided ".
(2) The Web server 121 of the home electric appliance store inquires the attribute information of the “use point” and the “product purchase category” to the IC card 10 via the user terminal 40 based on the set content generation rule. (Arrow b2).
(3) In the IC card 10, since the attribute information of “use point” and “product purchase category” is set to be open, the attribute information of “use point is 1050” and “product purchase category is PC” is A reply is sent to the Web server 121 of the home appliance retail store (arrow b3).
(4) Since the server 121 of the website 120 of the home appliance mass retailer satisfies the conditions of the content generation rule, the content of “digital camera discount sales” is extracted from the content database (content DB) 123 and transmitted to the user terminal 40 of the customer. (Arrow b4).
[0015]
FIG. 5 is a diagram for explaining a method of setting a rule of an IC card.
(1) When “age 1 = 55 years old” is recorded as attribute information 14-n of the IC card 10 therein, “I do not want to tell the exact age but give the age If you think "you can tell me," it can be set to answer "YES" or "NO" to the inquiry about the age according to the rule 16 for restricting disclosure (S1, S2). .
(2) Also, regarding the address, if the web site 70 thinks, "I do not want to give my address, but I can tell you that I live in the Kanto area." It is possible to set so that "YES" is answered for "inquiry as to whether or not you are in the Kanto area" and "NO" is answered for other inquiries (S3, S4).
(3) Regarding the number of family members, if the Web site 70 thinks, "A rough range of the number of family members may be taught." It can be set to answer "YES" to "6 or less and 4 or more inquiries" and "NO" to other inquiries (S5, S6).
[0016]
FIG. 6 is a diagram illustrating an example of generation of content using rule-n for restricting disclosure in the IC card, and illustrates a processing example in the server 131 of the website 130 of the restaurant. In the example illustrated in FIG. 6, the operator of the website 130 of the restaurant 130 operates the website 130 for the purpose of saying “I want to provide an optimal gift to a customer who always uses the restaurant.” The rule for content generation is set in the content generation rule database (content generation rule DB) 132 (arrow c1).
For example, the following rule is used as the content generation rule.

[0017]
The processing for the content generation rule is performed as follows.
(1) First, the server 131 inquires of the IC card 10 via the user terminal 40 about the first item in the rule sentence “use point> 1000 and hobby = travel”. The customer thinks that the restaurant is a familiar shop and may give a little personal information, so the customer uses the attribute information 14-1 recorded in the IC card 10 and the "use point" in the attribute information 14-n. The information of "hobby" is set to be open to the website 130 of the restaurant. Therefore, the attribute information of the “use point” and the “hobby” are passed directly from the IC card 10 to the server 131 of the restaurant website 130 (arrow c2).
(2) Next, the server 131 makes an inquiry to the IC card 10 via the user terminal 40 for the item “age 1> 40 or more” in the rule sentence. However, the IC card 10 is set such that the disclosure restriction rule 16-1 is applied to the age information in the attribute information 14-n to the attribute information 14-n recorded in the IC card 10. . Therefore, the IC card 10 executes the rule 16-1 for restricting disclosure in response to an inquiry (are you in your forties or older?) From the server 131, and returns a boolean value as a result of executing the rule 16-1 ( Arrows c3, c4). In this case, “YES” is returned.
(3) The server 131 also inquires of the IC card 10 via the user terminal 40 about the item "address 1> in {Tokyo, Kanagawa, Chiba,... The IC card 10 is set such that the disclosure restriction rule 16-2 is applied to the address information in the attribute information 14-n to the attribute information 14-n recorded on the IC card 10. Therefore, the IC card 10 executes the rule 16-2 for restricting disclosure in response to an inquiry from the server 131 (resides in the Kanto area?), And returns a boolean value as a result of executing the rule 16-2 ( Arrows c5, c6). In this case, “YES” is returned.
(4) The server 131 also inquires of the IC card 10 via the user terminal 40 about the item “number of family members <= 6” in the conditional sentence. The IC card 10 is set so that the rule 16-3 for restricting disclosure is applied to information on the number of family members in the attribute information 14-n to the attribute information 14-n recorded on the IC card 10. . Therefore, the IC card 10 executes the rule 16-3 for restricting disclosure in response to the inquiry from the server 131 (has six or less family members?), And the Boolean value of the result of executing the rule 16-3. (Arrows c7, c8). In this case, “YES” is returned.
(5) As described above, when all the conditions of each item in the rule text are satisfied, the server 131 generates a web page of “hot spring travel present” and distributes it to the user terminal 40, and the condition of each item in the rule text is satisfied. If none of the above is satisfied, a Web page of a preset “default setting page” is generated and distributed to the user terminal 40 (arrow c9).
[0018]
FIG. 7 is a diagram for explaining an example of a screen for reading and storing IC card data such as attribute information, rules for restricting disclosure, and rule packs. FIG. 4 is a diagram showing an example of a screen for reading various data in the IC card 10 and storing various data in the IC card 10. Note that a user terminal 40 to which an IC card reader / writer 30 is connected can be used as a rule management tool for the IC card. As illustrated in FIG. 7, by clicking a read button 141 and a save button 142 with a mouse, data in the IC card 10 can be read and data can be stored in the IC card 10.
[0019]
As shown in the example of the screen for setting basic attribute information by the rule management tool for IC cards in FIG. 8, the tree on the left side of the screen of the rule management tool for IC cards first includes the IC card 10. Displays a list of Web sites 70 (“「 bank ”,“ ○ credit card ”,“ ○ camera ”,“ △△ shop ”) from which automatic distribution of contents is desired. Below the list of each website, there are display items of “basic attribute list” and “site attribute list”. In the example shown in FIG. 8, an example is shown in which an information table of “basic attribute list” is displayed for the website “@ya”, and the attribute recorded on the IC card 10 is displayed on this table. For each of the information 14- to the attribute information 14-n, the setting of disclosure / non-disclosure and the setting of the status information indicating whether the disclosure restriction rule 16-n can be used or not can be set.
[0020]
FIG. 9 is a diagram for explaining an example of setting a rule pack by a rule management tool for an IC card. On the left side of the screen, there is a set of rules 16-n for restricting disclosure under a site name. The rule pack name is displayed. The example shown in FIG. 9 is an example in which the rule pack A is selected and displayed, and the attributes (status, valid start date, valid end date) of the rule pack A are set on this screen. In addition, a rule name indicating each rule for disclosure restriction included in the rule pack A, a true / false judgment condition of each rule for disclosure restriction, and a rule list indicating validity / invalidity of each rule for disclosure restriction are displayed.
[0021]
FIG. 10 is a diagram for describing the setting of the disclosure restriction rule 16-n by the IC card rule management tool. In the example shown in FIG. This shows an example in which a rule 16-n for restricting disclosure of "age" is set. This example is an example of setting a rule 16-n that restricts the disclosure of 50s (60>age> = 50) from the attribute information “age”.
[0022]
FIG. 11 is a diagram showing an example of the internal configuration of the IC card, and shows parts directly related to the present invention. An antenna 11 and an IC chip 12 are embedded in the IC card 10. In the IC chip 12, a data transmission / reception control unit 21 that connects the antenna 11 and the IC chip 12 and controls communication of data transmission and reception is provided. It comprises a control unit 22 for overall control of the operation, a memory 13, and a processing program unit 23. In the memory 13, attribute information 14-n, a rule pack 15-n, and a rule 16-n for restricting disclosure are recorded.
The response processing unit 24 in the processing program unit 23 performs a response process in response to an inquiry about the attribute information 14-n from the server 71 of the Web site 70, and a rule management tool for an IC card such as the user terminal 40. And performs a response process to read and write instructions from the device.
Further, the rule execution processing unit 25 is a processing unit for executing the disclosure restriction rule 16 recorded in the rule pack 15.
[0023]
FIG. 12 is a diagram showing an example of a system configuration of a rule management tool for an IC card, and shows parts directly related to the present invention. The rule management tool 41 for the IC card can be configured using the user terminal 40 to which the IC card reader / writer 30 is connected.
In FIG. 12, reference numeral 42 denotes a communication interface for connecting the communication network 1 to the rule management tool 41 for an IC card; 43, a control unit for integrally controlling the rule management tool 41 for an IC card; and 50, a processing program unit. Is shown.
The processing program unit 50 includes the following processing units.
The communication processing unit 51 performs a communication process with the server 71 of the external Web site 70 via the communication network 1. For example, a response process to an inquiry about the attribute information 14-n (attribute information recorded in the IC card 10) from the server 71 of the Web site 70 is performed.
The IC card read / write processing unit 52 is a processing unit for giving an instruction to the IC card reader / writer 30 to read and write data in the IC card 10.
The attribute information processing unit 53 reads out and displays the attribute information 14-n from the IC card 10, performs a setting process (public, private, rule use, etc.) of the attribute information 14-n, and sets the set attribute information 14-n. n is written into the IC card 10.
The rule pack processing unit 54 reads out and displays the rule pack 15-n (and the rule 16-n for restricting disclosure) from the IC card 10, sets the status of the rule pack 15-n, and sets the rule for restricting disclosure. 16-n is set, and processing for writing the set information to the IC card 10 is performed.
In the memory 60, user information (user ID and password) 61 necessary for logging in to the server 71 of the Web site 70 and other information necessary for processing by the IC card rule management tool 41 are provided. Information 62 is recorded.
[0024]
FIG. 13 is a diagram showing an example of a system configuration of a Web site server, showing parts directly related to the present invention.
In FIG. 13, reference numeral 72 denotes a communication interface for connecting the communication network 1 to the server 71; 73, a control unit for controlling the whole of the server 71; 80, a customer database (customer DB) for recording customer information 81; A content generation rule database (content generation rule DB) for recording content generation rules 91 set by the operator of the site 70, a content database (content DB) 100 for storing the content 101 to be distributed as a web page to customers, and a processing 110 2 shows a program section.
[0025]
Further, the processing program unit 110 includes the following processing units.
The authentication processing unit 111 is a processing unit that, when the user terminal 40 logs in to the server 71, receives a user ID and a password and authenticates the validity of the user.
The content generation rule execution processing unit 112 is a processing unit that executes the content generation rule 91 extracted from the content generation rule DB 90 and generates content to be distributed to customers.
The attribute information inquiry processing unit 113 is a processing unit for inquiring of the IC card 10 about customer attribute information 14-n necessary for generating content.
The content distribution processing unit 114 extracts the content 101 determined to be distributed to the customer from the content DB 100 and performs a process for distributing the content 101 to the customer's user terminal 40 as a Web page.
[0026]
Note that a program for realizing the functions of the processing program unit 50 in the IC card rule management tool 41 shown in FIG. 12 and the processing program unit 110 in the server 71 of the Web site 70 shown in FIG. The program recorded in the recording medium is read into a computer system and executed by the computer system, whereby the processing program unit 50 in the rule management tool 41 for an IC card shown in FIG. May be performed by the processing program unit 110 in the server 71 of the Web site 70 shown in FIG. Here, the “computer system” includes an OS and hardware such as peripheral devices.
[0027]
The “computer-readable recording medium” refers to a general medium such as a flexible disk, a magneto-optical disk, a ROM, a CD-ROM, and a storage device such as a hard disk built in a computer system.
Further, a “computer-readable recording medium” refers to a communication line for transmitting a program via a network such as the Internet or a communication line such as a telephone line, which dynamically holds the program for a short time. In this case, a medium that stores a program for a certain period of time, such as a volatile memory in a computer system serving as a server or a client in that case, is also included.
Further, the above-mentioned program may be for realizing a part of the above-mentioned functions, and may be for realizing the above-mentioned functions in combination with a program already recorded in a computer system, that is, a so-called difference file (differential Program).
[0028]
The embodiments of the IC card, the rule management tool for the IC card, and the server of the Web site according to the present invention have been described above. However, the present invention is not limited to the above-described illustrated example. Of course, various changes can be made without departing from the scope.
[0029]
【The invention's effect】
As described above, in the IC card according to the first aspect of the present invention, personal attribute information is recorded, and the disclosure range of each attribute information set for each Web site is recorded. Thereby, it is possible to generate Web pages individually optimized for each customer while protecting the privacy of the customer.
[0030]
In the IC card according to the second aspect of the present invention, personal attribute information is recorded, and the disclosure or non-disclosure of each attribute information set for each Web site is recorded. In response to an inquiry about attribute information, a rule for restricting disclosure for generating an answer with a boolean value can be registered.
As a result, a Web page optimized for each customer can be generated while protecting the privacy of the customer. In addition, since the customer can manage privacy by himself / herself by describing the rules for restricting disclosure on the IC card, and can return a boolean value to the Web site, the customer is directly recorded on the IC card. Security is improved as compared with the case where attribute information is passed to a Web site. In addition, since the customer restricts the provided attribute information by himself / herself, the possibility of generating an overly individualized page is reduced. Furthermore, rules for restricting disclosure can be set for each Web site, and privacy can be individually managed for a plurality of Web sites with one IC card.
[0031]
Further, the rule management tool device for an IC card according to claim 3 of the present invention sets the disclosure range of each attribute information for each Web site with respect to the customer attribute information recorded on the IC card, Since the recording is performed, the customer can manage the privacy of the attribute information provided to the Web site by himself / herself.
[0032]
Further, in the rule management tool device for an IC card according to claim 4 of the present invention, the personal attribute information is written and read on the IC card, and the personal attribute information recorded on the IC card is The setting of disclosure or non-disclosure of each attribute information for each Web site, and a rule for disclosure restriction for generating an answer based on a boolean value in response to an inquiry about a customer attribute from each Web site is set on an IC card. To be able to record.
As a result, the customer can manage the privacy of the attribute information provided to the Web site by himself / herself. Also, rules for restricting disclosure can be set for each Web site, and privacy can be individually managed for a plurality of Web sites with one IC card.
[0033]
Further, in the Web site server according to claim 5 of the present invention, an inquiry about the attribute information is sent to an IC card which holds the attribute information of the individual and can limit the disclosure range of the attribute information to each Web site. Then, a rule for generating Web content is executed based on a reply result from the IC card, and Web content for the owner of the IC card is generated and distributed to a personal terminal.
As a result, it is possible to generate an individualized and optimized Web page for each customer while protecting the privacy of the customer. In addition, since the customer restricts the provided attribute information by himself / herself, the possibility of generating an overly individualized page is reduced.
[Brief description of the drawings]
FIG. 1 is a diagram showing an example of an IC card used in the present invention.
FIG. 2 is a diagram showing an example of attribute information recorded on an IC card.
FIG. 3 is a diagram showing an example of a system configuration and an outline of processing by an IC card of the present invention and a server of a Web site.
FIG. 4 is a diagram illustrating an example of content generation using an attribute of an IC card.
FIG. 5 is a diagram for explaining a method of setting a rule of an IC card.
FIG. 6 is a diagram illustrating an example of generation of content using a rule for restricting disclosure in an IC card.
FIG. 7 is a diagram for describing an example of a screen for writing and saving data by a rule management tool for an IC card.
FIG. 8 is a diagram showing an example of a screen for setting basic attribute information by a rule management tool for an IC card.
FIG. 9 is a diagram for explaining an example of setting a rule pack by a rule management tool for an IC card.
FIG. 10 is a diagram for explaining setting of rules for restricting disclosure by an IC card rule management tool.
FIG. 11 is a diagram showing an example of the internal configuration of an IC card.
FIG. 12 is a diagram illustrating an example of a system configuration of a rule management tool for an IC card.
FIG. 13 is a diagram illustrating an example of a system configuration of a Web site server.
[Explanation of symbols]
1 communication network
10 IC card
11 Antenna
12 IC chip
13 memory
14-n attribute information
15-n rule pack
16-n Restriction Rules
30 IC card reader / writer
40 user terminal
70 Web site
71 Web site server
80 Customer DB
90 Content Generation Rule DB
100 Content DB

Claims (5)

An IC card for providing customer attribute information to a Web site,
Means for recording customer attribute information;
Means for recording a disclosure range of the attribute information set for each Web site. An IC card for providing customer attribute information to a Web site,
Means for recording customer attribute information;
Means for recording the disclosure range of the attribute information set for each website;
Means for recording, in response to an inquiry about the attribute information from each Web site, a rule for restricting disclosure for generating an answer based on a boolean value. A rule management tool device for an IC card that records customer attribute information,
A rule management tool for an IC card, comprising: means for setting and recording a disclosure range of each attribute information for each Web site with respect to customer attribute information recorded on the IC card. apparatus. A rule management tool device for an IC card that records customer attribute information,
Means for writing customer attribute information to the IC card and reading customer attribute information from the IC card;
Means for setting disclosure or non-disclosure of each attribute information for each Web site with respect to the attribute information of the customer recorded on the IC card, and recording the attribute information;
Means for recording, on each of the Web sites, a rule for restricting disclosure in order to generate an answer based on a boolean value in response to an inquiry regarding the attribute information from the Web site, on the IC card. Characteristic rule management tool device for IC card. A web site server that generates and distributes web content for the customer based on the attribute information of the customer,
A content generation rule database that holds rules for generating Web content for customers;
Attribute information inquiring means for inquiring of the IC card having a function of holding the attribute information of the customer and setting a disclosure range of the attribute information about the attribute information of the customer recorded on the IC card;
Web content generation means for executing a content generation rule selected from the content generation rule database based on reply information from the IC card in response to the inquiry about the attribute information, and generating Web content for the customer;
Means for distributing the generated Web content to the customer's terminal.

Images