JP2003532227A - Systems and methods for matching products or services anonymously with consumers - Google Patents

Abstract

(57) Abstract A system and method for anonymously matching a product or service to a consumer based on the consumer's true consumption behavior. Each consumer is represented by a consumption profile derived from a series of true behaviors, and a dedicated repository of such true consumption profiles is provided, where each profile is anonymous. A repository of consumer objects, such as merchant products and services, is also provided. The system correlates the parameters of the consumer's true consumption profile with the parameters of the consumer object's profile to find the best match and provides the consumer with a list of the best or worst matches for the desired product. If the true identity of the consumer remains confidential, it eliminates many consumers' privacy concerns.

Description

Detailed Description of the Invention

[0001]

TECHNICAL FIELD OF THE INVENTION

The present invention relates to systems and methods for anonymously aligning a product or service with a consumer.

[0002]

[Prior art]

In the area of customer fidelity, the customer-specific products and
Alternatively, some techniques have been proposed for targeting services. These enormous number of techniques rely on two basic approaches: tracking the behavior of a person in some way, or simply asking the person a preference and using that information to derive a profile. It is based on one.

Instead, several techniques have been proposed which attempt to predict which item in the list will best meet the customer's demand based on previous historical data.

While these techniques have been relatively successful, their focus has been on how to base them on data obtained by tracking a customer's past consumption habits or on consumption habits outlined by the customer himself. It is limited to trying to predict if an item is best for its customer.

However, in the search results, determine more basic questions such as "Is the resulting selected item" really "sought / required by the customer?" To make a decision, that is, to limit the reasoning only to “which option in the list is the best”, rather than the customer's stated “desire” and the actual When identifying, correlating and weighting similarities and differences that exist between the observed "needs" and determining "which option in the list is best for that particular customer", It is believed that the resulting forecasts derived from the above process will be of great value.

[0006] The present specification provides a system that is particularly suitable for providers of goods and services operating in a market environment where there is an increasing interest in privacy debates regarding consumer demographics and consumption information and its use and disclosure. Have been described.

[0007]

[Problems to be Solved by the Invention]

In an ever-increasing number of cases, a provider of goods and services may: (i) use his client's personal consumption behavior profile to determine and provide a potentially matching product or service to the client. May and / or may not have the client's consent, and (ii) may be subject to legal restrictions when disclosing this to third party sellers who are interested in customer information. (Iii) In certain industrial fields or geographical areas, cross-trade (cross-m
may be legally constrained when attempting to invest in customer information held internally for marketing and / or mutual marketing purposes, and (iv) possibly the seller was involved in the customer's consumption profile. You may encounter the most damaging customer relationship in which the customer gets angry that he or she knows they have the disclosed information.

[0008]

[Means for Solving the Problems]

The present invention allows a consumer to ask various questions to the market research center of interest of his potential supplier while remaining completely anonymous, researching an ideally suited product or service, and consequently A system and method capable of identifying. Furthermore, recognizing the importance and commercial value of R & D and marketing, from the true consumption profile of all consumers who have contributed to support sellers of goods and services in their product development and market research functions. A central, still anonymous, structured database is maintained, which means that sellers can formulate a line according to the true consumption profile of their target customers, not their marketing department. The tool can be maintained.

A basic feature of the invention is that the identity of the consumer remains confidential. Conducting research within a central product database (hereinafter referred to as the "product repository") containing a profile of products and services potentially suitable to satisfy the true "needs" and "hopes" of consumers Is the consumer's profile. As a result, a single potential offering or list of potential offerings that best meet the consumer's needs can be presented to the consumer.
In a sense, this is the generation of an electronic "consumer guide", since it refers to the true consumer behavior profile of the consumer.

According to the present invention, these and other objects are achieved by a system for anonymously matching a consumer's consumption behavior and a consumption object, which are uniquely identified by a consumption profile derived from a true behavior. The system includes a central, dedicated consumer repository that contains multiple anonymous consumer true consumption profiles that correspond to multiple consumers, and a central product repository that contains consumption object profiles for multiple consumption objects. Correlating potentially targeting consumption object parameters with parameters of a given consumer's true consumption profile to identify at least one highest matching consumption object, said at least one highest Consistency Consume Object Profile And a means for providing sensitive to costs person.

It is understood that the term “consumer object” is used herein to design any product or service that may be available to a customer.

Accordingly, the present invention provides a true consumer identity, characterized in that each of the profiles is anonymously entered into the repository so that access to the repository does not give information about a particular consumer. Provides a central repository of behavior-derived consumption profiles.

The method according to the present invention comprises: (a) generating a central repository of consumer true consumption profiles, and (b) generating a central repository for industrial stakeholders for registering product and service profiles of industrial stakeholders. (C) searching the product repository for a “best” matching match according to the required product / service parameter and the consumer's true consumption profile parameter match; Providing consumers with a list of search results from "best" to "lowest" and weighting them accordingly (e) (while allowing potentially matching consumers to remain anonymous throughout) ) That is, as an electronic consumer agent / consumer butler, a product / service repository to identify potential consumer opportunities that have not yet been identified and investigated. It includes a continuously independently investigate to step re.

In another aspect of the invention, the main way in which product and service providers rely to develop new and more appropriate offerings is “market research”.
Assuming that, a centralized but still fully dedicated repository of consumer true consumption profiles is made available to sellers to support provider market research, resulting in product development. Can be affected. Sellers query this fully confidential and secure consumer's true consumer behavioral profile database to determine the product and service designs that can best appeal to their potential target market. It is important to recognize that the seller of the product concerned does not have the ability to determine the consumer who contributed to the database or the query results themselves. The demographics and consumption patterns of all contributing consumers remain unaffected by the particular consumer. That is, the true demand and wishes represented by the market are known to the involved suppliers, but they do not know who has displayed those particular demands and desires.

The first of two policies to be followed is: (i) Providing products and services to the consumer and weighting the expected satisfaction according to the consumer's true consumption profile parameters. It is important that this be done without the knowledge of the relevant sellers to whom the relevant products and services were provided; (ii) choosing whether the consumer wishes to track their consumption experience. (Iii) provide consumers with a list of the most consistent results and weight accordingly; the second of the two policies to follow are: (i) Central to industrial products and services. Record the resulting product / service profile of the seller in the repository; (ii) Central consumer product profile, from "best" matched to "low" matched true consumer consumption profile. Allows you to search the repository. This "highest" to "lowest" consistency determination must be made according to the required product / service parameters and the consumer's true consumption profile parameters; (iii) Provides a list of results for the “best” to “lowest” consistency,
Weight accordingly; (iv) allow consumers to choose whether they wish to track their consumption experience; (v) consume according to observed product selection and / or tracking consumption behavior. The true consumer behavior profile repository for consumers.

[0016]

DETAILED DESCRIPTION OF THE INVENTION

The invention and its advantages will be more readily appreciated from the following non-limiting description of preferred embodiments and referenced drawings. The present invention relates to systems and methods that allow consumers to search for products or services according to a predetermined consumer behavior profile database while maintaining anonymity throughout. The system and method of the present invention are: The relevant industrial consumer remains secret to the marketing department of the relevant seller throughout the search for a product or service that best satisfies his true consumer behavior profile requirements, thereby allowing him to For example, it makes it possible to refrain from publishing information that you prefer to keep secret. This application of the consumer's true consumer behavior profile database can best be described as the generation of an electronic form of the "consumer guide"; To allow product and service providers to determine the product and service design that most strongly appeals to their potential target market without ever knowing which consumers contributed to the database or the query results themselves. It allows you to query a fully private and secure consumer consumer database to All consumer demographics and consumption patterns that have contributed remain unproven in their results. The demands and desires represented by the market are known to interested suppliers, however, it is unclear which particular consumers represented those particular (or possibly arbitrated) demands and desires.

A basic feature of the invention is that the identity of the consumer remains confidential. Conducting surveys within a central product database (hereinafter referred to as the "product repository") containing profiles of products and services potentially suitable to satisfy the true "demand" and "desire" of consumers Is the consumer's profile. As a result, a single potential offering or list of potential offerings that best meet the consumer's needs can be presented to the consumer.
In a sense, this is the generation of an electronic "consumer guide", since it refers to the true consumer behavior profile of the consumer.

In a preferred embodiment of the present invention, a system that uses a goods or services search engine allows a consumer to consistently retain his anonymity with respect to the marketing department of the relevant seller while consuming A person's true consumption behavior profile searches the product repository of profiled services and products for products or services that best satisfy the consumer's needs. In the context of the present invention, consumers are uniquely identified by a true consumer behavior profile that is formed and kept up to date. In a preferred embodiment of the present invention, the true consumer behavior profile is set according to the teaching of Applicant's separate application, International Patent Application No. PCT / CA00 / 01529, which is hereby incorporated by reference. If possible, for some consumers some of the consumer behavior profile patterns obtained from some industry / business consumer true profile repositories of some consumer behavior profile patterns retrieved from the profile database. It is also valid to rely on the true consumer behavior profile of that same consumer as determined and obtained from mediation. The combination and arbitration of these various consumption patterns for all the same consumer results in a broader, more complete, true consumption behavior pattern for that consumer.

The system is centralized (by a conglomeration of some companies and / or a number of companies that contribute) but still made available with a database of consumer consumption patterns that is entirely dedicated ( A central product repository in which product / service profiles (designed to be structurally and functionally industrially relative) are registered, and potential target product / service parameters and the true consumer profile parameters of relevant consumers. To align consumers with true consumer behavior profile requirements
A means by which a consumer's profile surveys and identifies the profile of the industry / product / service that best "satisfys", and in order for the consumer to "best" satisfy his true consumer behavior parameters. And the means of confidentially providing the various suppliers / products / services available to its consumers.

The method according to the invention comprises: (a) generating a central repository of the consumer's true consumption profile, and (b) a central repository for industrial personnel for registering the product and service profiles of the industrial personnel. (C) searching the product repository for a "best" matching match according to the required product / service parameters and the consumer's true consumption profile parameters, and (d) the degree of matching is It includes the step of providing consumers with a search result list of "highest" to "lowest" and weighting accordingly.

[0021] In another aspect of the present invention, assuming that the main way in which goods and service providers rely to develop new and more appropriate offerings is "market research," the true consumer A centralized but still completely private repository of consumption profiles can be made accessible to sellers to support provider product development and market research. Sellers query this fully confidential and secure consumer's true consumer behavioral profile database to determine the product and service designs that can most strongly appeal to their potential target markets. It is important to recognize that the seller of the product concerned does not have the ability to determine the consumer who contributed to the database or the query results themselves. Demographics and consumption patterns of all consumers who have contributed remain unclear as to the specific consumers who have influenced their results. That is, the true demand and desires represented by the market are known to the relevant suppliers, but
It is not known who represented those particular needs and desires.

In such cases, the system and method of the present invention can be used in one of two ways. First, (i) provide consumers with products and services and weight expected satisfaction according to their true consumption profile parameters. It is important that this is done without the knowledge of the relevant sellers to whom the appropriate products and services have been provided; (ii) choosing whether consumers wish to track their consumption experience. (Iii) provide consumers with a list of the best-matching results and weight accordingly.

Second, (i) record the resulting product / service profile of the seller in a central repository of industrial products and services; (ii) the consumer's true consumption profile is “best Allows searching of central product profile repositories from "matched" to "lowly matched". This “highest” to “lowest” match determination must be made according to the required product / service parameters and the consumer's true consumption profile parameters; (iii) Provide a list of best-to-lowest concordance results and weight accordingly; (iv) allow consumers to choose whether they want to track their spending experience (V) Update the consumer's true consumer behavior profile repository based on observed product selection and / or tracked consumer behavior.

Referring to FIG. 1, the system of the present invention allows a more efficient connection between a consumer 10 and a seller 11 while allowing the consumer 10 to remain anonymous throughout. To

The consumer 10 is uniquely identified by the true profile 12 that the consumer controls. This profile is secured and secured in the consumer profile repository or repository 14.

Sellers 11 enter their existing product and service profile parameters into product / service profile repository 16.

Thus, if a consumer wishes to search for a particular product or service,
The product / service profile repository may be queried with the desired specifications, arbitrated between the consumer's true consumption profile and the product / service profile, and further weighted according to various criteria. The results of the inquiry are provided to the consumer who can decide whether to continue the consumption process.

With particular reference now to FIG. 2, a consumer residing in a true consumer behavior profile repository due to a personal consumption profile file is defined as a generic product / service profile database (hereinafter “product”) of a business or industry. Repository "
Call). This product repository (functionally designed to be industrially related) acts as a central database, and industrialists wish to be available in this central database in their target consumer markets. Product /
A service profile can be registered.

When a consumer's true consumer behavior profile accesses a particular industrial product repository, the potential for a service or product offering that best fits the intended consumer's true consumer behavior profile is identified. A survey is conducted to identify. The scope and depth of this survey is preferably determined based on predetermined parameters according to the seller's or consumer's preference.

The results of this search are performed according to a single result or according to a “match” ranking from highest to lowest between the consumer's true consumption behavior profile parameters and the parameters of the target product / service attribute. It is preferable that the information is displayed. The gauge applied when setting the range of highest to lowest agreement is preferably left to the discretion of the consumer. This practice probably helps to further identify the consumer's true consumption profile.

The consumer's true consumer behavior profile, as such, allows the identified parameter to be “best” while allowing the consumer and his true consumer behavior profile to remain secret throughout. Search for a product or service that you like. By allowing the consumer to maintain his anonymity, the supplier of the intended target product and service is evaluated for their suitability to meet the target consumer's demand, and the consumer Is not evaluated for conformance with the proposed product or service profile. Consumer profiles remain confidential, addressing privacy issues and significantly mitigating them. The consumer remains the sole owner of the profile, and the consumer is not flooded with unwanted advertisements from companies that have purchased a consumer list that includes the consumer's identity and consumption profile.

Once the appropriate product or service is identified, the consumer is expected to approach (physically or via e-transaction) the relevant seller to complete the transaction. However, in this case the anonymity is lost. This is not so serious at this point. This is because consumers know exactly which items to buy and the conditions.

Referring to FIG. 3, it is shown how an initial consumer profile is validated and updated in a consumption profile repository according to a preferred embodiment of the present invention. At block 111, the consumer typically sets an awareness profile by questionnaire. User activity is used to derive the actual profile in blocks 113, 115 and 117
A comparison is made at 119 between the consumer's awareness profile and the actual behavior, and at block 121 the match and discrepancy is shown to the user. At block 123, the user response is recorded, at block 125 a new management profile is created, and then at block 127 it is fed into the repository.

It should be appreciated that the setting of the management profile described above is performed in accordance with the teaching of the above-mentioned applicant's separate application specification. However, other means of establishing a management profile for a given consumer are within the scope of the present invention.

FIG. 4 illustrates the creation of a product / service profile repository. The seller may enter relevant information directly into the repository at block 201, or at block 205 a true consumer profile repository 14 managed by the consumer to provide a specially designed product or service. This offering can be entered into the repository at block 207.

FIG. 5 illustrates how arbitration occurs between the consumer's true consumption profile and the intended product / service offering profile.

Such a comparison can be done (A) automatically, or (B) with a specific prompt initiated by the consumer.

If automatic, the profiles and offerings are continuously monitored at block 301, ranked at block 303, and the best matching matching ranking is displayed to the consumer, who selects the product / service. Or otherwise requested to identify the selected product / service.

If the consumer urges a comparison, the steps are the same as described above, ie ranking is done at block 311 and displayed to the consumer at block 313.

FIG. 6 illustrates the ancillary steps in reconciling a consumer profile with a product / service offering. This step is optional, but may be used to further validate the consumer profile present in the repository.

The agreement and disagreement between what was arbitrated and what the consumer actually does is
Can be recorded and reported to the repository or seller (blocks 401, 40
3 or 405), or a combination thereof, and can be reported. In all cases, a match or mismatch is indicated in the intended viewer profile (block 407) and at block 409 the viewer is allowed to self-identify the match and mismatch, or alternatively block
Consistencies and inconsistencies between the consumption profile and the profiles obtained from actual activity are revealed at 413 and then presented to the viewer for further analysis.

Thereafter, in order to further check the validity of the controlled consumer profile, the steps shown in FIG. 7 are carried out, similar to the steps outlined in the applicant's separate application. be able to.

Finally, the results of the arbitration are monitored, interpreted and recorded (block 601), the management profile is modified (block 603) or the actual consumer activity is modified (block 605). All of these set more true consumer behavior profiles, which will be updated in the repository.

Alternatively, and as described above, a consumer managed true consumption profile repository can be used to help sellers conduct market research anonymously. Therefore, the consumer's true consumer behavior profile central repository must be generated. The structure of this repository is: a physically centralized repository served by a number of small “subordinate” consumer true consumer behavior profile databases, or interconnected local consumer true consumers. Can be a network of consumer behavior profile databases.

These examples do not preclude the use of any other method. Other potential configurations may exist and / or some combination of configurations may be determined to be the best. These decisions will largely depend on marketing and research objectives in the near future. The final composition to be done will depend to a large extent on the consent of the relevant consumer's and those of the actual seller's ownership of the "subordinate"consumer's true consumption profile database.

A seller may access the true consumer behavior profile repository of a consumer (however, the configuration may be in that particular example) to determine the true consumer profile of his target consumer. May perform certain queries to determine if what is shown is their true demand and desire. It is clear that the inquiry must be as per the self-determination requirements of the inquiring seller, and that the inquiry considered the best should in fact provide the most valid and relevant results. Needless to say, queries that have the potential to identify one or several of the consumers contributing to the true consumption profile repository are not authenticated. This identity protection method may also be extended to seller-owned "consumer" consumer true consumption profile databases.

An example of an inquiry may include: -Percentage of target consumers who display similar demands and desires; -Targeted in the resulting true consumption profile Demographic structure of the segment; -Identification of true consumption profile trends; -Comprehension of consumer physical and subconscious demands and demands in product design and marketing; -Consumer's self-expressed consumption profile and his practice A detailed description of the agreements and disagreements that exist with the true consumer behavior-based profile of the consumer; • Simulated test marketing within the consumer's profile repository to determine expected consumer response. Thought to be information that could help the seller develop a true targeted offering to the right place in the market The thing is found to be the case, also, when it is formed by designing this new offering, sales promotion plan may be implemented. In addition to existing means of promoting products, this resulting offering may be promoted to consumers by several other means that rely on the existence of a proposed "product repository": The seller may choose to simply register his new offering profile in the product repositories mentioned above; potentially potentially satisfying their true consumption profile by potential target customers. When informed of all suitable products, they may be promoted to these consumers (this may be done directly, or that they still remain anonymous to the relevant sellers). Often needed).

The same is true for seller-owned "subordinate" customer true consumer behavior profile databases. These parties may find commercial value in promoting new target offerings to their existing clients, which may result in commercial partnerships. This may also be done directly, or often still requires the consumer to remain anonymous to the seller concerned. However, as long as the seller's identity of the "subordinate"customer's true consumption profile database is kept secret, the anonymity feature of the present application may also be said to disappear.

The extent to which the “subordinated” customer's true consumer profile database's target customer and seller-owned ones are disclosed and / or promoted directly is undoubtedly largely dependent on their expressed consent. Will depend. The consumer's profile repository may include certain parameters that indicate the consent and extent to which the consumer wants to be solicited to each consumer of the relationship repository and to the seller.

Therefore, the seller of the newly targeted offering may further assess the success of his new product by analyzing the reaction of his target market. It may also be further modified or the product may be fully promoted.

Through the establishment of repositories and business alliances and promotions, sellers of newly targeted offerings may set up programs to compensate for sampling of target consumers and evaluate new offerings. Again, subject to the consent of the parties involved, the use of the systems and methods of the present invention introduces a new environment for consumers to maintain the ability to remain anonymous throughout their consumption experience, as well as marketing and promotional tools. The availability to the seller remains virtually unlimited.

Example The following is an example of determining a true consumption profile according to a preferred embodiment of the present invention for selection of an investment product. (A) Response to questionnaire 1. What is the minimum return on investment required / expected? 10% 2. What is the maximum acceptable risk? 5% 3. How long is your investment / portfolio? 5 years 4. Who do you think is preferable? Analyst 5. What is the purpose of the portfolio / investment? Life after retirement These reactions show a << conservative >> investment stance.

[0053]    (B) Actual behavior pattern 1. What is the lowest return on investment actually involved? 17% 2. What is the maximum risk actually allowed? 9% 3. How long has the investment / portfolio actually continued?                                                           6 months 4. Who is the actual contact? Brother 5. What is the actual purpose of the portfolio / investment determined by investor behavior?                                                           Increased assets   Actual investor behavior shows an << asset increase >> investment stance.

(C) Resulting True Investor Profile 1. What is the minimum return on investment actually pursued? 17% 2. What is the maximum risk actually allowed? 9% 3. What is the actual duration of your investment / portfolio? 6 months 4. Who is the actual contact? Family 5. What is the actual purpose of the portfolio / investment determined by reviewing the investor's actual investment behavior? Increasing Assets A “true” investor profile may represent a balanced investment stance, confirmed by familiar and trusted sources. Rapid investment turnaround and volatility are acceptable, however, they need to be well managed and can ultimately discourage initial investment decisions. At such times,
The investor's true investment profile examines available security masters (investment asset management repositories) to identify which investment best suits his true investment profile. Assuming that the right investment opportunities (or the ranking of the right investment opportunities) have been identified, investors choose the investment opportunities they wish to participate, independent of their aggressive broker's sales tactics. .

The second example below illustrates the determination of a consumer's true consumption profile for vehicle product selection. (A) Family profile-Young family-Two children-Conservative image-Medium average income-Enjoy excursions by car-Comfort is important-He enjoys yachting-She mountain biking Enjoy · Living in a temperate climate

It can be demonstrated that this family profile can be found via several dozen sports utility vehicle options. SUV
Research in profile repositories can save a lot of family time, speed their discovery of true demand and desire, and perhaps very importantly, but avoid push car salesmen can do.

[0057]    (B) SUV resulting identification for the following attributes: 1. Comfortably 6 seats 2. Transportation in the form of a car 3. Principal $ 3.5 million, $ 4.2 million with all costs added 4. Includes in-vehicle video system 5. The rear seat can be folded and stored 6. Low gear capability for towing

Exclusion of any of the customer profile attributes described above may set and serve as the basis for a true consumer profile of an incomplete and possibly inappropriate consumer. It can also be demonstrated that a different vehicle can be selected for this family due to the omission of any of the profile parameters described above. However, the arbitrated whole of this family profile decision has increased satisfaction,
Allows you to make tough car choices.

The true profile of the consumer (the more detailed it gets, the better)
By allowing the user to navigate the potential vehicle repository, the most suitable choice in depth and width can be tailored to that family. From beginning to end, everything that aggravates the issues associated with investing in new vehicle purchases is avoided.

As mentioned above, the present invention may also be used by sellers to design products and services for actual consumer demand as opposed to marketing specifications. The following example illustrates this type of embodiment. (A) Surveyed vacationer profile-65% I want to eat various foods-73% I want to spend time relaxing at the beach and sports activities-55% I want to swim in the sea-19% Participate in nightlife planning・ 47% Generally very hot weather, but if the room is available, play tennis. Etc ... When the results are accumulated and buying and selling is done, it becomes complicated accordingly.

Although the present invention has been described in terms of its preferred embodiments, any modification to this preferred embodiment within the scope of the invention does not alter the nature or scope of the invention. It must be pointed out.

[Brief description of drawings]

[Figure 1]   1 is a schematic diagram of a system according to a preferred embodiment of the present invention.

[Fig. 2]   3 is a schematic diagram of a method according to a preferred embodiment of the present invention.

FIG. 3 is a schematic diagram showing setting and incorporation of consumer managed profiles in a repository.

[Figure 4]   FIG. 5 is a schematic diagram showing a product / service repository setting.

FIG. 5 is a schematic diagram showing the alignment between the consumer's true consumption profile and the intended product / service.

[Figure 6]   FIG. 6 is a schematic diagram illustrating arbitration between a consumer profile and a product / service offering.

[Figure 7]   FIG. 5 is a schematic diagram showing formation of a client reaction record.

[Figure 8]   FIG. 6 is a schematic diagram showing modification of a consumer profile.

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Claims (9)

[Claims] 1. A system for anonymously matching a consumer's consumption behavior uniquely identified by a consumption profile derived from a true behavior with a consumption object, wherein a plurality of anonymous consumers corresponding to a plurality of consumers are used. Central and dedicated consumer repositories containing the true consumption profile of the consumer, a central product repository containing consumption object profiles for multiple consumption objects, and potentially targeting consumer parameters for a given consumer. Correlating means for correlating with parameters of a true consumption profile to identify at least one highest matching consumption object, and means for confidentially providing the profile of said at least one highest matching consumption object to said consumer System with and. 2. The system of claim 1, wherein the correlating means is automatically triggered. 3. The system of claim 1, wherein the correlating means is user triggered. 4. The system of claim 1, wherein the system further includes a consumer response recorder for recording a consumer's response to a correlation between the consumer's true consumption profile and a consumer object. 5. The system of claim 1, wherein the true consumer consumption profile in a central consumer repository is made available to industrial entities for conducting market research. 6. A method of anonymously matching consumer behavior and consumer objects uniquely identified by a consumer behavior-derived consumer profile, comprising: (a) defining a central repository of consumer true consumer profiles. (B) generate a product repository for industrial persons for registering the profile of the consumption object of the industrial person, and (c) between the parameter of the consumption object profile and the parameter of the consumer's true consumption profile. Searching the product repositories for at least one match in, and (d) providing the consumer with a list of highest to lowest matches. 7. The method of claim 6, wherein the list is further provided to consumers according to a weighted correlation. 8. A central repository of consumption profiles derived from the real behavior of multiple consumers, each of said profiles in the repository such that access to the repository does not give information about a particular consumer. A central repository that is anonymously entered into. 9. The central repository of claim 8, wherein the consumer's true consumption profile is made available to an industrial entity for conducting market research.