JP2003348035A - System, method and program for checking competition of cm (commercial message) time - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To check competition for each of an A frame, an E frame and a W frame in the case of taking time of a CM (commercial message) and to give a warning when the competition is inevitable. <P>SOLUTION: A server 1 is provided with a storage part 20 for storing each of entire frame information 21 indicating time frames for broadcasting the CM in an optional time zone, taken time information 22 indicating time already contracted in the time frames and scheduled taken time information 23 indicating time intended to be newly contracted in the time frames and a processing part 10 including a check execution means 11 for checking and reporting whether or not the CM of enterprises in the same industry are continuously broadcasted by referring to the entire frame information, the taken time information and the scheduled taken time information when a plurality of CMs are broadcasted in the same time zone. <P>COPYRIGHT: (C)2004,JPO

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a CM (commercial, hereinafter referred to as "CM") time conflict checking method, method, and program, and more particularly, to C for checking time conflict in a business stage of making an order contract for CM broadcasting.
The present invention relates to an M-time contention checking method, method, and program.

[0002]

2. Description of the Related Art Commercial television and radio broadcasting
CM broadcasts of sponsoring companies and the like are frequently performed.
Such CM broadcasts include those existing in the program (PT
That. ) And what exists between programs (SB
That. ), And the present invention is directed to the latter.

FIG. 4 is an explanatory diagram showing a configuration example of a CM broadcast time. In the figure, the CM broadcast transmits a plurality of CMs between program I and program II. At this time, the CM broadcast includes all regional CM broadcasts for the same region as the program (frame A).
And a regional CM broadcast (E frame) and a local CM broadcast (W frame) for some regions.

Here, CM frames (A frame, E frame, and W frame)
Frame), a plurality of CMs can be broadcast continuously. Further, since each CM is an integral multiple of 15 seconds as one unit (in the case of a television), the overall frame length is 60 seconds or 90 seconds (sometimes longer), and several CMs are broadcast during that time. Will be done.

[0005] With regard to the above-mentioned CM frame, time is reserved (reserved) at the business stage, but time is taken so that the business type of each CM does not conflict. That is, CMs of the same industry are not continued. For example, when there are two commercials of the same business, a commercial of another business is interposed between them.

Conventionally, the above-described method of checking for conflict has been realized for the A-frame. However, the case where the subsequent E frame and W frame exist is not considered. That is, conflict cannot be checked for the entire CM frame.

[0007]

As described above, in the conventional competition check in the CM time schedule, a correct check can be performed when only the A frame exists. However, in the alternative method of adding the E frame and the W frame to one frame and performing the same check as above, an accurate industry conflict check cannot be performed. That is, although a check is possible, it is not possible to exchange CMs between the A-frame and the E / W frame to establish a time schedule.

An object of the present invention is to perform a conflict check on each of the A-frame, the E-frame, and the W-frame in order to improve the above-mentioned disadvantages, and to issue a warning when the conflict cannot be avoided. It is an object of the present invention to provide a CM time conflict checking method, method and program.

[0009]

According to the CM time conflict check method of the present invention, the entire frame information indicating a time frame for broadcasting a CM in an arbitrary time zone, and the already-contracted time in the time frame are indicated. A storage unit for storing time-taking information and scheduled time-taking information indicating a time to be newly contracted in the time frame, and when broadcasting a plurality of CMs in the same time zone, the entire frame information , A processing unit including a check execution unit for checking and reporting whether or not to continuously broadcast commercials of a company of the same business type with reference to the time information and the scheduled time information. Features.

Further, in the CM time conflict checking method according to the present invention, the check execution means is provided when a plurality of CMs broadcasting in the same time zone include a CM for all-area broadcasting and a CM for specific-area broadcasting. Also, the entire frame information,
It is characterized in that whether or not to continuously broadcast commercials of a company of the same business type is checked and reported by referring to the time schedule information and the scheduled time schedule information.

Further, in the CM time conflict check system according to the present invention, the check execution means broadcasts each CM of the A frame for the whole area broadcast, and the E frame and the W frame for the specific area broadcast in the same time zone. In the case of performing, referring to the entire frame information, the already-timed time information, and the scheduled time information,
It is characterized in that whether or not to continuously broadcast commercials of companies of the same business type is checked and reported.

The CM time conflict checking method according to the present invention further comprises: a frame total information indicating a time frame for broadcasting a CM in an arbitrary time zone; a time schedule information indicating a contracted time in the time frame; And schedule time information indicating the time to be newly contracted in the time frame, respectively, and when broadcasting a plurality of CMs in the same time zone, the entire frame information, the existing time information, And referring to the scheduled time information to check and report whether or not to continuously broadcast commercials of companies of the same business type.

Further, in the CM time contention checking method of the present invention, even when a plurality of CMs broadcasting in the same time zone include a CM for all-area broadcasting and a CM for specific-area broadcasting, the entire frame information can be obtained. , CM of a company of the same business type with reference to the time information and the scheduled time information.
, And whether or not to broadcast continuously is reported.

Further, in the CM time conflict checking method according to the present invention, when the CMs of the A-frame for all-area broadcasting, the E-frame for specific-area broadcasting, and the W-frame are broadcast in the same time zone, It is characterized in that whether or not to continuously broadcast commercials of companies of the same business type is checked and reported with reference to the information, the previously scheduled time information and the scheduled time information.

A CM time conflict check program according to the present invention is a program for causing a computer system to time the CM broadcast. In the frame, the time schedule information indicating the already contracted time and the scheduled time schedule information indicating the time to be newly contracted in the time frame are respectively held, and a plurality of CMs are stored in the same time zone. When broadcasting, the CM of a company of the same business type is referred to by referring to the entire frame information, the already-timed time information, and the scheduled time information.
It is characterized by checking whether or not to broadcast continuously and reporting.

Further, according to the CM time conflict check program of the present invention, a plurality of CMs broadcast in the same time zone
In the case where CMs for all-area broadcasting and CMs for specific-area broadcasting are mixed together, the entire frame information, the time-scheduled information,
Also, it is characterized in that whether or not to continuously broadcast commercials of companies of the same business type is checked and reported with reference to the scheduled time information.

Further, in the CM time competition check program of the present invention, the A for broadcasting all areas in the same time zone is used.
CM for E-frame and W-frame for specific area broadcasting
Broadcast, the entire frame information, the time information,
Also, it is characterized in that whether or not to continuously broadcast commercials of companies of the same business type is checked and reported with reference to the scheduled time information.

That is, according to the present invention, in a sales system of a broadcasting station, when CMs with different contracts are broadcast in the same CM frame in the same time zone, a time contention check is performed at the business stage, and an inappropriate time is determined. Can be prevented.

For example, there is a CM frame of 90 seconds in total,
Of which 60 seconds are the same contract CM in all regions, 30
If a commercial with a different contract is broadcast for each area,
When making these CM reservations (time schedules) at the business stage, the reservation work is carried out in all time zones, taking care not to conflict with the type of contract. At this time, A frame, E frame,
The W frame is not regarded as one frame, and the conflict check in the A frame and the conflict check in the E frame and the W frame are separately performed.

At this time, the competition check is performed for commercials of the same business type.
Is warned to the user when the broadcast cannot be performed by separating the. In this way, a more practical check of contract industry competition is made possible.

[0021]

DESCRIPTION OF THE PREFERRED EMBODIMENTS The present invention will be described below with reference to the drawings.

FIG. 1 is an explanatory diagram showing an embodiment of the present invention. In the figure, a CM time conflict check system according to the present invention inputs a server 1 that executes a CM time conflict check, and information including a scheduled CM time to this server.
And a client 2 that outputs the result of the conflict check processed by the server.

The server 1 includes a frame total information 21 indicating a time frame for broadcasting a CM in an arbitrary time zone, a scheduled time information 22 indicating a contracted time in the time frame, and the time frame. And a storage unit 20 for respectively storing scheduled time information 23 indicating a time to be newly contracted, and when the plurality of CMs are broadcast in the same time zone, the entire frame information and the already-timed information , And a processing unit 10 including a check execution unit 11 for checking and reporting whether or not to continuously broadcast commercials of companies of the same business type with reference to the scheduled time information.

That is, the server 1 includes the entire frame information (data structure) 21, the already-timed time information (data structure) 22 that has already been timed, and the scheduled time information (data structure) 23 to be executed. Check implementation means 1 to check whether the time schedule to be done does not conflict with industry
Including 1.

The check execution means 11 provides the entire frame information 2
1, It is determined whether time can be taken based on the already taken time information 22 and the scheduled time information 23.

FIG. 2 is an explanatory diagram showing the operation of the present invention.

First, commercials of the same business that have already been taken time
The number of seconds is obtained from the current time information 22, and this is A frame = x (0)
Seconds, E frame = x (1) seconds, and W frame = x (2) seconds.

Next, the sum of the number of seconds of the frame to be taken from now on is calculated for each of the A frame, the E frame, and the W frame from the entire frame information 21, and is calculated as A frame = y (0) seconds, E frame. = Y (1) seconds, and W
Frame = y (2) seconds.

At this time, when y (0), y (1) and y (2) are not "0" (S1, S2, S3) (a) y (0) = y (1) = y (2 ) (S4), y (0) × 3-
Warning when (x (0) + x (1) + x (2)) <(x (0) + x (1) + x (2)) (b) y (0) ≠ y (1) = y (2) If (S4), y (0) -x (0)
Warning when <x (0). Also, when y (1) and y (2) are not “0” (c) If y (1) = y (2) (S5), y (0) × 2 − (X (0)
+ X (1) + x (2)) <(x (0) + x (1) + x (2)) Warning (d) If y (1) ≠ y (2) (S5), y (1) − x (1) <x (1)
If y (0) is not "0", then (e) If y (1) is "0", each method of warning when y (0)-x (0) <x (0) Check with.

FIGS. 3A to 3E are explanatory diagrams showing specific examples of the CM time setting.

FIG. 3A shows a case where there is an E frame and a W frame, and a case where the frame lengths of the A frame, the E frame and the W frame are the same. A
If the frame is 30 seconds, the E frame and the W frame are 30 seconds, 90 seconds can be taken as a whole, and the actual broadcast time is 60 seconds.

FIG. 3B shows a case where the holding times of the A frame, the E frame, and the W frame are different.

FIG. 3C shows a case where the A frame does not exist and only the E frame and the W frame exist.

FIG. 3D shows a case where the frame lengths of the E frame and the W frame are different, but they do not exist in actual operation.

FIG. 3E shows a case where only the A frame exists.

In each case, a warning is issued to the user when the next time is taken and the time taken exceeds 1/2 of the total available seconds.

Although the present invention is directed to CM time taking at the business stage, the present invention can also be applied to a check at the time of CM allocation in broadcasting business.

[0038]

As described in detail above, according to the present invention, the conflict is checked for each of the frames A, E, and W, so that the conflict can be accurately determined. . Therefore, there is an effect that inappropriate time taking can be avoided in the business stage.

[Brief description of the drawings]

FIG. 1 is an explanatory diagram showing one embodiment of the present invention.

FIG. 2 is an explanatory diagram showing the operation of the present invention.

FIG. 3 is an explanatory diagram showing a specific example of CM time acquisition.

FIG. 4 is an explanatory diagram showing a configuration example of a CM time.

[Explanation of symbols] 1 server 2 Client 10 Processing unit 11 Check implementation means 20 storage unit 21 Overall information 22 Time information 23 Scheduled time information

Claims (9)

[Claims] 1. An entire frame information indicating a time frame for broadcasting a CM in an arbitrary time zone, a time schedule information indicating an already contracted time in the time frame, and a new contract in the time frame. A storage unit for storing scheduled time information indicating a time to be attempted; and a case where a plurality of CMs are broadcast in the same time zone, the entire frame information, the already-timed information, and the scheduled time information are stored. And a processing unit including a check execution unit for checking and reporting whether or not to continuously broadcast commercials of companies of the same business type. 2. The CM time conflict check system according to claim 1, wherein said check execution means includes a plurality of CMs broadcasting in the same time zone, a CM for all-area broadcasting and a CM for specific-area broadcasting are mixed. In such a case, the entire frame information,
A CM time conflict check method, which refers to the scheduled time information and the scheduled time information and checks whether or not to continuously broadcast commercials of companies of the same business type and reports the result. 3. The CM time conflict check system according to claim 1, wherein said check execution means checks the A frame for all area broadcasting, the E frame for specific area broadcasting, and the W frame in the same time zone. When each CM is broadcasted, it is checked whether or not to continuously broadcast CMs of companies of the same business type by referring to the entire frame information, the already scheduled time information, and the scheduled time information, and reports. A CM time conflict check method characterized by the following. 4. An entire frame information indicating a time frame for broadcasting a CM in an arbitrary time zone, a time schedule information indicating a time already contracted in the time frame, and a new contract in the time frame. When each of the scheduled time information indicating the time to be attempted is held and a plurality of CMs are broadcast in the same time zone, referring to the entire frame information, the already-timed information, and the scheduled time information, CM that checks and reports whether to continuously broadcast commercials of companies of the same industry
Time conflict checking method. 5. The CM time conflict check method according to claim 4, wherein the CM for all-area broadcasting and the CM for specific-area broadcasting are mixed in a plurality of CMs broadcasting in the same time zone. CM of a company of the same type of business with reference to the overall information, the time information, and the scheduled time information.
A method for checking whether or not to broadcast CM time, characterized in that whether or not to continuously broadcast is reported. 6. The CM time conflict check method according to claim 4 or 5, wherein the A for broadcasting all areas in the same time zone.
CM for E-frame and W-frame for specific area broadcasting
Broadcast, the entire frame information, the time information,
And a method for checking whether or not to continuously broadcast commercials of companies of the same business type with reference to the scheduled time information, and reporting the same. 7. A program for causing a computer system to take time of a CM broadcast, wherein
The entire frame information indicating the time frame for broadcasting the broadcast, the scheduled time information indicating the time already contracted in the time frame, and the scheduled time information indicating the time to be newly contracted in the time frame When each of them is held and a plurality of CMs are broadcast in the same time zone, CMs of companies of the same business type are successively referred to by referring to the entire frame information, the already-timed time information, and the scheduled time information. A CM time conflict check program that checks and reports whether or not to broadcast. 8. The CM time conflict check program according to claim 7, wherein a plurality of CMs broadcast in the same time zone.
In the case where CMs for all-area broadcasting and CMs for specific-area broadcasting are mixed together, the entire frame information, the time-scheduled information,
And a program for checking whether or not to continuously broadcast commercials of companies of the same business type by referring to the scheduled time information, and reporting the same. 9. The CM time conflict check program according to claim 7, wherein each of the CMs in the A-frame for all-area broadcasting, the E-frame for specific-area broadcasting, and the W-frame is broadcast in the same time zone. A CM that checks whether or not to continuously broadcast commercials of a company of the same business type by referring to the entire frame information, the previously scheduled time information, and the scheduled time information, and reports the CM. Time conflict check program.