JP2003248776A - Mobile user oriented information providing system and method, execution program for the same, and recording medium storing the same - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide purchase encouraging information, such as special sales information based on the user's purchase records, to a portable terminal equipped mobile user, effectively and with area-dependent purchase propensity taken into consideration. <P>SOLUTION: A hot spot for distributing information is established in an area having a plurality of stores situated geographically near to each other and, by using a short range radio technique, centerprovided information is distributed via a portable information terminal 120 to a user in the neighborhood. A purchase record database 123 accumulates and manages information on the user's payments made through the terminal 120. In a user modeling unit 124, a user model 125 is built, based on the accumulated purchase information and describing user's purchase propensity in the area. In a filtering unit 127, information to be distributed is prioritized based on information contents, user model 125, and user's present location, and information to be distributed is selected based on the given priority. The selected information is displayed to the user by an information presentation unit 128. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention is information for selecting and presenting information based on a user's position information (area information) and preference information when distributing information to an individual's personal digital assistant via a hotspot. The present invention relates to a providing system and an information providing method.

[0002]

2. Description of the Related Art Among mechanisms for distributing information to a user's portable information terminal via a hotspot, the following mechanisms are available for providing information according to individual tastes. ● Mechanism to provide information based on the preference according to the user's gender and age, etc. This allows the user to acquire only information that is highly relevant to him / her. ● Mechanism to provide information based on preferences registered by the user in advance This allows the user to acquire only the information that he is interested in. ● Mechanism for providing information based on the preference extracted from the WWW reference history This allows the user to acquire information that follows the long-term change in the preference of the user.

[0003]

However, in the above example, there are many cases where the recommended information is not desired information at the current location of the user. This is caused by the following two causes. ● The preference extracted from the WWW reference history does not necessarily match the preference of store special sale information, which is real world information. ● Users have different genres of information they want at their place, such as supermarket information near their homes and clothing information in downtown areas, but in the conventional technology, it is based on certain preference information that does not depend on the area. Make recommendations for the information you provided.

The object of the present invention is to provide information on purchase such as "recommended store", "store special sale information", "store advertisement" by making a recommendation based on the purchase history information of the user. To provide effectively. ● To accurately provide the information desired by the user at the place where the user has moved by considering the purchasing tendency (genre with high purchasing frequency) that depends on the area.

An object of the present invention is to provide an information providing system and method for mobile users, which makes these possible.

[0006]

In order to achieve the above object, the invention of claim 1 provides short-distance wireless communication to a limited peripheral area installed in an area including a plurality of stores geographically close to each other. Providing information for mobile users from a hotspot that enables information distribution to users around the installation point of the hotspot, using short-range wireless technology and providing information via the user's mobile information terminal. In the system, a purchase information accumulation management unit that accumulates and manages purchase information when the user makes a purchase, and a user who expresses the purchase preference of the user in each area based on the accumulated purchase information A user model construction means for constructing a model, a distribution information storage management means for storing and managing distribution information to be provided to the user regarding stores belonging to the area, and the distribution information Information, the user model, and based on the current position information of the user, the priority of the distribution information at the current position of the user is calculated, and the distribution information to be presented based on the calculated priority is displayed. An information providing system for mobile users, characterized by having information selecting means for selecting and information presenting means for presenting the selected information to a user.

Alternatively, the invention of claim 2 is the information providing system for mobile users according to claim 1,
It has a settlement means for making a settlement using the portable information terminal when the user makes a purchase, and the purchase information accumulation management means accumulates and manages the purchase information generated by the settlement. The information providing system for mobile users is used as a means.

[0008] Alternatively, in the invention of claim 3, in the information providing system for mobile users according to claim 1 or 2, the information selection means is in an area that the user has never performed or an area where the number of purchases is small. , An information providing system for mobile users having a function of performing a complement for determining a priority by using purchase information of another area of the user.

Alternatively, the invention of claim 4 is the information providing system for mobile users according to any one of claims 1 to 3, wherein the user model constructing means divides the geographical location into areas according to a specific standard, Area-dependent behavior tendency calculation and holding means for calculating and retaining behavior tendencies in each area, and preference-dependent behaviors for collecting and retaining behavior tendencies in each set by grouping user preferences according to specific criteria An information providing system for mobile users, comprising: a tendency calculating and holding means; and an area preference dependent behavior tendency extracting means for holding a degree of association between the collected areas and tastes.

Alternatively, the invention of claim 5 is the information providing system for mobile users according to claim 4,
The user model construction system for mobile users is characterized in that the behavior tendency in the user model construction means is a purchasing tendency.

Alternatively, in the invention of claim 6, in the information providing system for mobile users according to any one of claims 1 to 5, the information selecting means has information having the same priority of the calculated distribution information group. An information providing system for mobile users, characterized by further comprising information sorting means for distinguishing priorities of groups based on update information.

[0012] Alternatively, the invention of claim 7 is a hotspot that enables information distribution using short-range wireless communication to a limited peripheral area installed in an area including a plurality of stores geographically close to each other. , In the information provision method for mobile users, which uses short-range wireless technology to provide information to users around the hotspot installation point via the user's mobile information terminal, when the user makes a purchase Purchasing information accumulation management procedure for accumulating and managing purchasing information of
Based on the accumulated purchase information, a user model construction procedure for constructing a user model expressing the purchase preference of the user in each area, and distribution information to be provided to the user regarding stores belonging to the area Based on the distribution information storage management procedure for storing and managing the distribution information, the distribution information, the user model, and the current position information of the user, the priority of the distribution information at the current position of the user is calculated. Information for mobile users, characterized by having an information selection procedure for selecting distribution information to be presented based on the calculated priority and an information presentation procedure for presenting the selected information to a user. The providing method is used as a means.

Alternatively, in the information providing method for mobile users according to claim 7, the invention of claim 8 uses the portable information terminal when the user makes a purchase before the purchase information storage management procedure. A means for providing an information providing method for mobile users is characterized by having a settlement procedure for making a settlement, and in the purchase information storage management procedure, the purchase information generated by the settlement is stored and managed.

Alternatively, the invention of claim 9 is the information providing method for mobile users according to claim 7 or 8, wherein the information selection procedure is performed in an area that the user has never performed or in an area where the number of purchases is small. , A method of providing information for mobile users, characterized by supplementing for determining priority by using purchase information of other areas of the user.

Alternatively, the invention of claim 10 relates to claim 7.
In the information providing method for mobile users according to any one of 1 to 9, in the user model construction procedure, the geographical location is divided into areas according to specific criteria, and the behavior tendency in each area is calculated and retained. Behavior tendency calculation and maintenance procedure, preference-dependent behavior tendency calculation and maintenance procedure that collects user preferences by specific criteria and calculates and retains behavior trends in each set, and between the grouped areas and preferences And an area preference-dependent action tendency extraction procedure that holds the degree of association of the above.

Alternatively, the invention of claim 11 is the same as claim 1.
In the information providing method for mobile users described in 0,
A user model construction method for mobile users is characterized in that the behavior tendency in the user model construction procedure is a purchasing tendency.

Alternatively, the invention of claim 12 provides claim 7
In the information providing method for mobile users according to any one of 1 to 11, in the information selection procedure, the information arrangement for further distinguishing the priority by the update information for the information group having the same priority of the calculated distribution information group. A method for providing information for mobile users, characterized by having a procedure.

Alternatively, the invention of claim 13 provides claim 7.
The execution program of the information providing method for mobile users is a program for causing a computer to execute the procedure in the information providing method for mobile users according to any one of 1 to 12.

Alternatively, the invention of claim 14 is a program for causing a computer to execute the procedure in the method for providing information for mobile users according to any one of the claims, and the program is readable by a computer. And a recording medium recording an execution program of an information providing method for mobile users.

According to the first and seventh aspects of the present invention, the history information of purchases such as receipts and electronic payments is used, and the purchase tendency depending on the area is taken into consideration. The feature is that information can be selected.

[0021] According to the inventions of claims 2 and 8, in the inventions of claims 1 and 2, by having a settlement means for performing settlement using a portable information terminal, a mechanism for efficiently performing from purchasing behavior to information recommendation Is provided.

In the third and ninth aspects of the invention, in an area that has never been visited or where the number of purchases is small, a mechanism for complementing the information to determine the priority by using the information in other areas and providing the information is provided. It is characterized by providing.

The inventions of claims 4 and 5 and claims 10 and 11 are characterized in that it is possible to construct a user model in consideration of the behavior tendency and the purchase tendency depending on the area.

In the inventions of claims 6 and 12, claims 1 to 5 are provided.
In addition, the inventions described in 7 to 11 are characterized in that the distribution information group having the same priority can be further distinguished by the update information.

[0025]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described in detail below with reference to the drawings.

<< Embodiment 1 >> As Embodiment 1, an information providing system for mobile users and an information providing method using the inventions of claims 1 and 2 and claims 7 and 8 will be described. A system configuration for explaining these is shown in FIG.

The information providing system for mobile users of FIG. 1 includes a “purchase information transmitting device” 100 and a “mobile information terminal”.
It is composed of 120 and a "center" 140.

The purchase information transmitting device 100 is composed of a "purchase settlement unit" 101, a "payment user information receiving unit" 102, and a "purchase information transmitting unit" 103. A typical example of the purchase information transmitting apparatus 100 is a cash register.

The portable information terminal 120 includes a "payment user information transmission unit" 121, a "purchase information reception unit" 122, a "purchase history database" 123, and a "user model construction unit" 1
24, "user model" 125, "distribution information receiving unit"
126, "filtering unit" 127, "information presenting unit"
128 and “positional information acquisition unit” 129.

The purchase history database 123 stores store information and genre information in addition to purchase information. The database schema is shown in FIG.

The center 140 is composed of a "distribution information database" 141 and a "distribution information transmitting section" 142. The distribution information transmitting unit 142 can be restated as a hot spot.

In the configuration of the present invention, the settlement means is realized as the settlement user information transmitting unit 121, the settlement user information receiving unit 102, and the purchase settlement unit 101. The purchasing information storage managing means is realized as the purchasing information transmitting unit 103, the purchasing information receiving unit 122, and the purchasing history database 123. The user model construction means is the user model construction unit 124.
And the user model 125. The distribution information storage management means is realized as the distribution information database 141. The information selection means is realized by the distribution information transmission unit 142, the distribution information reception unit 126, the filtering unit 127, the user model 125, and the position information acquisition unit 129. The information presenting means is realized as the information presenting unit 128.

First, the words used in this embodiment will be clarified.

In the case of this embodiment, the "portable information terminal" is a mobile device having a function of communicating with a hotspot, and specifically, a mobile phone, a PDA or the like.

The "hot spot" is installed in an area including a plurality of stores geographically close to each other, and uses a short-distance wireless technology such as Bluetooth for a mobile terminal of a person in the vicinity of the hot spot. Enable delivery.

In the case of this embodiment, the "user model" is three of "a user's purchasing tendency in each area", "a purchasing tendency for each genre", and "a purchasing tendency for each genre in each area". It expresses the taste of the user of the species.

In the case of this embodiment, the "information for distribution" is the information on the store necessary for calculating the priority of the store information group, and specifically includes the position information of the store and the genre information of the store. It is a waste.

The payment user information transmitting unit 121 sends a Bluetooth message to the payment user information receiving unit 102.
Using short-distance wireless technology such as h, information such as a credit card number, a user ID, or a mobile number necessary for payment when making a purchase is transmitted.

The settlement user information receiving unit 102 delivers the user information necessary for the settlement received from the settlement user information transmitting unit 121 to the purchase settlement unit 101.

The purchase settlement unit 101 performs settlement based on the settlement user information delivered from the settlement user information receiving unit 102, and one of purchase information and settlement information including store location information and store genre information. Alternatively, both (hereinafter, referred to as and / or) are delivered to the purchase information transmitting unit 103.

In the purchase information transmission unit 103, the purchase settlement unit 1
The purchase information and / or the payment information delivered from 01 is transmitted to the purchase information receiving unit 122 in the mobile information terminal 120 using the short-range wireless technology.

The purchase information receiving unit 122 stores the purchase information and / or the payment information delivered from the purchase information transmitting unit 103 in the purchase history database 123. A relational database is generally used as the purchase history database. A typical example of table structure is shown in FIG.

In the user model construction unit 124, based on the location information of the store of the purchase history information accumulated in the purchase history database 123 and the genre information of the store, a set and a genre of areas segmented by a certain fixed area. A user model 125 capable of expressing the correlation of the set of is constructed.
As one of the methods of dividing a geographical place into areas, there is a method of segmenting at regular intervals along the latitude and longitude.
Further, one of the divided areas corresponds to the area described in claim 1. The model diagram is shown in FIG. The user model construction flow is shown in FIG.

The distribution information transmitting section 142 distributes the distribution information registered in the distribution information database 142 to the personal portable information terminal.

The distribution information receiving unit 126 receives the distribution information distributed from the distribution information transmitting unit 142 and delivers it to the filtering unit 127.

The position information acquisition unit 129 specifies the position information of the user by using GPS or short-range wireless, and passes the information to the filtering unit 127.

The filtering unit 127 purchases a user in the area based on the distribution information delivered from the distribution information receiving unit 126, the user model 125, and the user position information delivered from the position information acquisition unit 129. The priority is calculated based on the history, the designated number of results are created from the information with high priority, and the result is delivered to the information presenting unit 128. The priority calculation flow is shown in FIG.

As an example of the priority calculation formula, the purchase count P0 of the area to be calculated, the purchase count G0 of the genre to be calculated, and the purchase count L0 of the genre to be calculated in the calculation area are used. , Given below.

Priority H = (L0 × L0) / (P0 × G
0) The information presenting unit 128 displays the result delivered from the filtering unit 127.

Next, the implementation procedure will be described.

1. When the user purchases, the user stores the ID of the user, which is stored in the portable information terminal, or the user information necessary for the settlement such as the credit card number or the mobile phone number. Is transmitted to the settlement user information receiver of the purchase information transmitter.

2. In the purchase information transmission device, the purchase settlement unit performs settlement processing based on the information transmitted from the user's portable information terminal, and the purchase information transmission unit purchases the location information and genre information of the store. The information is transmitted to the purchase information receiving unit of the mobile information terminal of the user via the purchase information transmitting unit.

3. The user's mobile information terminal stores the received purchase information in the purchase history database.

4. The user model construction unit acquires the position information and genre information of each purchase history from the purchase history database, segments geographical areas by latitude and longitude and divides them into areas, and purchases in each area. A user model that holds the number of purchases, the number of purchases in each genre, and the number of purchases of each genre in each area is constructed.

5. In the filtering unit, the distribution information transmitted from the center acquired by the distribution information receiving unit,
The priority of the distribution information is calculated from the user model and the position information of the user acquired by the position information acquisition unit, and the information with the highest priority is sorted, and the results for the specified number of cases are created.

6. The information presenting section displays the result created by the filtering section.

In the above, the user model construction unit divides the geographical location into areas according to a specific criterion in order to construct the user model, calculates the behavior tendency in each area, and holds the area-dependent behavior. A tendency calculation holding unit, a preference-dependent behavior tendency calculation holding unit that collects user's tastes according to a specific criterion, calculates and holds a behavioral tendency in each set, and between the collected area and tastes. Area preference-dependent action tendency extraction means that holds the degree of association. Here, an example of the behavior tendency is the purchasing tendency.

Each of the above means of the user model construction unit can also be realized as a user model construction user model construction program. In this case, the geographical location is divided into areas according to specific criteria, and the area-dependent behavior tendency calculation / holding procedure that calculates and retains behavior trends within each area and user preferences are collected according to specific criteria. , A preference-dependent behavior tendency calculation / holding procedure for calculating and holding a behavior tendency in each set, and an area preference-dependent behavior tendency extraction procedure for holding the degree of association between the grouped areas and preferences. Here, an example of the behavior tendency is the purchasing tendency.

<< Embodiment 2 >> As Embodiment 2, the inventions of claims 3 and 9 will be described. Here, the difference from the previously described first embodiment will be described.

In the present embodiment, the value of the priority presented in the first embodiment is used to calculate the number of purchases P0 of the segment at the place where the calculation is performed and the number of purchases P1 to P1 of the segment in the vicinity of the segment.
P8, the number of purchases G0 of the genre to be calculated, the number of purchases L0 of the genre to be calculated at the place to be calculated, the number of purchases L1 to L8 of the genre to be calculated in the adjacent segment, and the current position segment Using the attenuation values α0 to α8 considering the distance from the priority H (P0, G
By setting 0) = Σ _{n = 0} ⁸ α _n (L _n × L _n ) / (P _n × G ₀ ), the priority is set in an area where the purchase has never been performed or an area where the number of purchases is small. Supplement the information to make a decision.

<< Embodiment 3 >> Embodiment 3 uses the methods of Embodiment 1 and Embodiment 2 in the total number of purchases in the area where the user is currently located and in the area where the user is currently located. This is a method of switching the priority calculation method according to information on the number of purchase genres.

The filtering section 127 in the portable information terminal 120 has a condition determining function.

The filtering unit 127 extracts the number of purchases or the number of types of purchase genres in the place segment of the current position of the user from the user model and the position information of the user delivered to the filtering unit 127, and the condition is extracted. If the value is below a certain value by the discrimination function, the purchasing information in the surrounding segments is taken into consideration,
Prioritize.

As an example of the calculation formula of the priority H (P0, G0), the purchase count P0 of the segment at the place where the calculation is performed
And the number of purchases P1 to P8 of the adjacent segment
From the current position segment, the purchase count G0 of the genre to be calculated, the purchase count L0 of the genre to be calculated at the place where the calculation is performed, the purchase counts L1 to L8 of the genre to be calculated in the adjacent segment It is given below using the attenuation values α0 to α8 considering the distance of. An explanatory diagram is shown in FIG.

Priority H (P0, G0) = Σ _{n = 0} ⁸ α _n (L ₀
× L ₀ ) / (P _n × G ₀ ) In addition, simply set the total purchase count G0 of the genre to H (P0,
It is also conceivable to use it as G0). FIG. 7 shows a priority calculation flow based on the condition determination.

Next, the implementation procedure will be described.

1. When the user purchases, the user stores the ID of the user, which is stored in the portable information terminal, or the credit card number, or the user information necessary for settlement. Is transmitted to the settlement user information receiver of the purchase information transmitter.

2. In the purchase information transmission device, the purchase settlement unit performs settlement processing based on the information transmitted from the user's portable information terminal, and the purchase information transmission unit purchases the location information and genre information of the store. The information is transmitted to the purchase information receiving unit of the mobile information terminal of the user via the purchase information transmitting unit.

3. The user's portable information terminal stores the received purchase information in the purchase history database.

4. The user model construction unit acquires the position information and genre information of each purchase history from the purchase history database, segments the location by latitude and longitude, etc., and purchases in each segment, purchases in each genre. , Build a user model that holds the number of purchases of each genre in each segment.

5. In the filtering section, the distribution information transmitted from the center acquired by the distribution information receiving section,
From the user model, the position information of the user acquired by the position information acquisition unit, determine whether to take the surrounding values into consideration,
The priority of distribution information is calculated, and the information with the highest priority is sorted, and the specified number of results are created.

6. The information presenting section displays the result created by the filtering section.

The filtering unit described above is
When the calculated distribution information groups have the same priority, it is also possible to further calculate the priority of the information groups by the update information and sort the information groups by the priority.

Further, it is possible to realize the present invention by configuring a part or all of the functions of each part in the apparatus of the system described with reference to FIG. 1 by a computer program and executing the program by using the computer.
Alternatively, it goes without saying that the processing procedure described with reference to FIGS. 1 and 3 to 7 can be configured by a computer program and the computer can be caused to execute the program. Alternatively, a program for causing a computer to execute the processing procedure can be read by a computer-readable recording medium, for example, FD (floppy disk (registered trademark)), MO, ROM, memory card, CD, DVD, removable. It is possible to record it on a disc or the like and save or distribute it. Alternatively, the above program can be provided directly through a network such as the Internet or electronic mail. Further, the above program is naturally created for each device that constitutes the present system, but as a method of recording on a recording medium, a part or all of the programs of those devices are collectively recorded, and The programs required by the device may be installed or activated, or the programs required by each may be recorded separately.

[0075]

According to the present invention, it is possible to filter and present information such as distributed advertisements in stores based on the preference according to the user's current position, and to provide information via hot spots. In, it becomes possible to provide information more suited to the user's preference at that place.

[Brief description of drawings]

FIG. 1 is a diagram showing a system configuration of an exemplary embodiment of the present invention.

FIG. 2 is a diagram showing an example of data in a purchase history database in the present embodiment example.

FIG. 3 is a diagram showing a configuration of a user model in the present exemplary embodiment.

FIG. 4 is a flowchart showing a procedure for constructing a user model in the present embodiment example.

FIG. 5 is a flowchart showing a priority calculation procedure in the first embodiment.

FIG. 6 is a diagram illustrating priority calculation.

FIG. 7 is a flowchart illustrating a priority calculation procedure according to the third embodiment.

[Explanation of symbols]

100 ... Purchase information transmitter 101 ... Purchasing settlement department 102 ... Payment user information receiving unit 103 ... Purchase information transmission unit 120 ... Portable information terminal 121 ... Payment user information transmission unit 122 ... Purchase information receiving unit 123 ... Purchase history database 124 ... User model construction unit 125 ... User model 126 ... Information receiver for distribution 127 ... Filtering unit 128 ... Information presenting section 129 ... Positional information acquisition unit 140 ... Center 141 ... Information database for distribution 142 ... Information transmission unit for distribution

─────────────────────────────────────────────────── ─── Continuation of front page (51) Int.Cl. ⁷ Identification code FI theme code (reference) G06F 17/30 340 G06F 17/30 340A H04Q 7/38 H04B 7/26 109M 109H (72) Inventor Muramoto Tatsuya 2-3-1, Otemachi, Chiyoda-ku, Tokyo F-Term inside Nihon Telegraph and Telephone Corporation (reference) 5B075 PQ05 PR03 PR08 5K067 AA34 BB04 BB21 DD51 EE02 EE10 EE12 EE16 EE32 EE35 FF02

Claims (14)

[Claims] 1. A hot spot, which is installed in an area including a plurality of stores geographically close to each other and enables information distribution to a limited peripheral area using short-range wireless communication, to a hot spot installation point vicinity. In the information providing system for mobile users, which uses short-distance wireless technology to provide information to users of mobile phones via their personal digital assistants, stores and manages purchasing information when users make purchases. Purchasing information storage managing means, a user model constructing means for constructing a user model expressing the purchasing preference of the user in each area based on the stored purchasing information, and a user regarding a store belonging to the area Based on the distribution information storage management means for storing and managing the distribution information to be provided to the user, the distribution information, the user model, and the current position information of the user. An information selecting unit that calculates the priority of the distribution information at the current position of the user and selects the distribution information to be presented based on the calculated priority, and presents the selected information to the user. An information providing system for mobile users, comprising an information presenting means. 2. The information providing system for mobile users according to claim 1, further comprising a settlement means for making a settlement using a portable information terminal when a user makes a purchase, and the purchase information storage management means comprises: An information providing system for mobile users, characterized by accumulating and managing purchase information generated by the settlement. 3. The information providing system for mobile users according to claim 1 or 2, wherein the information selecting means is an area that has not been visited by the user or an area where the number of purchases is small, and the An information providing system for mobile users, which has a function of complementing for determining a priority using purchase information. 4. The information providing system for mobile users according to any one of claims 1 to 3, wherein the user model constructing means divides a geographical location into areas according to a specific standard, and acts within each area. Area-dependent behavior tendency calculation and holding means for calculating and holding tendencies, preference-dependent behavior tendency calculation and holding means for collecting and preserving user preferences according to specific criteria, and calculating and holding behavior tendencies within each set, An information providing system for mobile users, comprising: area preference-dependent behavior tendency extraction means that holds the degree of association between the collected areas and preferences. 5. The user model construction system for mobile users according to claim 4, wherein the behavior tendency in the user model construction means is a purchase tendency. 6. The information providing system for mobile users according to claim 1, wherein the information selecting means further updates the information group having the same priority among the calculated distribution information group. An information providing system for mobile users, characterized in that it has an information arranging means for distinguishing priorities according to. 7. A hot spot, which is installed in an area including a plurality of shops geographically close to each other and enables information distribution to a limited peripheral area using short-distance wireless communication, from a hot spot installation point to a surrounding area. In the information provision method for mobile users, which uses short-distance wireless technology to provide information to mobile users via the mobile information terminals of users, purchase information when users purchase is stored and managed. Purchasing information accumulation management procedure, a user model construction procedure for constructing a user model expressing the purchasing preference of the user in each area based on the accumulated purchasing information, and a user regarding a store belonging to the area Based on the distribution information storage management procedure for storing and managing the distribution information to be provided to the user, the distribution information, the user model, and the current position information of the user. Information selection procedure for calculating the priority of the distribution information at the current position of the person and selecting the distribution information to be presented based on the calculated priority, and the information for presenting the selected information to the user A method for providing information for mobile users, comprising a presentation procedure. 8. The method for providing information for mobile users according to claim 7, wherein before the purchase information storage management procedure, there is a payment procedure for making a payment using a mobile information terminal when the user makes a purchase. The purchase information storage management procedure is an information providing method for mobile users, which stores and manages the purchase information generated by the settlement. 9. The information providing method for mobile users according to claim 7 or 8, wherein in the information selection procedure, in an area that the user has never performed or an area where the number of purchases is small, An information providing method for mobile users, characterized in that the purchase information is used to supplement the priority. 10. The information providing method for mobile users according to any one of claims 7 to 9, wherein in the user model construction procedure, a geographical location is divided into areas by a specific standard, and actions in each area are performed. An area-dependent behavior tendency calculation / holding procedure for calculating and holding a tendency, a preference-dependent behavior tendency calculation / holding procedure for collecting user tastes according to a specific criterion, and calculating and holding a behavior tendency in each set, An information providing method for mobile users, comprising: an area preference-dependent action tendency extraction procedure that holds the degree of association between the collected areas and preferences. 11. The method for providing a user model for a mobile user according to claim 10, wherein the behavior tendency in the user model construction procedure is a purchasing tendency. 12. The information providing method for mobile users according to claim 7, wherein in the information selection procedure, update information is further added to the information group having the same priority as the calculated distribution information group. An information providing method for mobile users, characterized by having an information sorting procedure that distinguishes priorities according to. 13. An execution program for a mobile user information providing method, comprising a program for causing a computer to execute the procedure of the mobile user information providing method according to any one of claims 7 to 12. 14. A program for causing a computer to execute the procedure in the method for providing information for mobile users according to claim 7, wherein the program is recorded in a computer-readable recording medium. A recording medium recording an execution program of a characteristic information providing method for mobile users.