JP2003216838A - Device and method for web contents management and processing program therefor - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a Web contents managing device which mediates between a request to publish various contents to be made open to the public through a communication network and reference or retrieval by making it possible to refer to or retrieve a Web site capable of accepting the publication request. <P>SOLUTION: The Web contents managing device 100 which mediates for the request to publish banner advertisement information created in mark-up language in Web contents at a Web site through the communication network 10, has a Web site information storage part 120 in which Web sites capable of publishing banner advertisement information are registered, a reference part 112 which refers to the Web sits in the storage part 120, and a retrieval part 114 which retrieves a Web site satisfying specified publishable information at a publication request. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a Web as a medium for disclosing user-desired contents.
The present invention relates to a technique for mediating a site, and more particularly, to a Web content management device and a Web content management method and a processing program therefor capable of referring to or searching a Web site that can accept a request for posting or providing various contents to be published via a communication network.

[0002]

2. Description of the Related Art Due to the spread of the Internet network as a communication network, the HTML (Hypertext Ma
Content such as documents plays an important role as a business medium. In advertising a product via the Internet, in order to widely publicize one's website, a flag-shaped banner showing advertisement information on the content of another website (including each page linked by a hyperlink) It is common practice to place advertisements. By clicking on this banner advertisement with a mouse, a link will be placed on its own website, so that it is possible to expect an increase in the number of accesses. Therefore, in order to get more attention of the viewer when posting the banner advertisement, which website of the publisher is
We will proceed with the contract negotiation for the publication, taking into consideration such things as which page, which position, how large and how much it will be posted.

In addition, when publishing one's own website on the Internet, it is necessary to create its individual contents. On the other hand, XML (Extensible Markup La
nguage) technology makes it possible to handle individual information (text information or document style components such as tag attribute values, comments, processing instructions).
By using the LT (XML Stylesheet Language Transformation) function, the display modification of the individual structural data is possible. After obtaining the consent of the publisher, the extracted structured data can be used in other websites.

[0004]

However, in both of these conventional techniques, when the client makes a posting request, it begins with obtaining the publisher's consent to publish, and individually confirms the publisher's desired publishing conditions. Will be required. When selecting the publisher of the above-mentioned banner advertisement, in many cases, the website, which is the publisher, considers the content and size of the banner, the page or position of the page, and the amount of money in many cases. There was a difference in speculation with the Lord, and it took time to obtain the desired approval for publication. In addition, if you want to utilize XML structured data for your own website information, especially when data that requires real-time processing (weather, stock price news, etc.) is the target, rather than doing your own research each time. It is more convenient and more efficient for business to obtain the data in advance each time with the consent of the publisher.

The present invention has been made in view of the above problems, and an object thereof is to make it possible to refer to or search a Web site that can accept a request for posting or providing various contents to be published through a communication network. It is an object of the present invention to provide a Web content management apparatus, a Web content management method, and a processing program therefor that can mediate a Web site as a medium for the publication of content desired by a user.

[0006]

(1) In order to achieve the above object, a Web contents management apparatus according to the present invention is
Via the communication network, to the Web content of the website,
A Web content management device that mediates a request for posting banner advertisement information created in a markup language, and a Web that allows the banner advertisement information to be posted.
It is characterized by having a storage unit for registering a site and a reference unit for referring to the website in the storage unit based on a request for posting banner advertisement information.

(2) Further, in the Web content management apparatus according to the present invention, in the above (1), when registering in the storage unit, the Web site content type and size are listed as the posted Web content on the Web site. At least one of a publication position, a publication period, or a publication amount is designated, and a search unit for searching a website that satisfies the publication information in response to the publication request is further included.

(3) In addition, another form of We according to the present invention
b The content management device uses an XML (Ex
A Web content management device that mediates a request for providing structured data of first Web content in a first Web site, which is created by a tensible markup language, and stores the structured data in the first We
The second web site of the second web site different from the b site
A storage unit that registers that the content can be provided,
And a reference unit for referring to the first Web site in the storage unit based on the request for providing the structured data.

(4) Further, in the Web content management apparatus according to the present invention, in the above (3), upon registration in the storage unit, the first Web site stores the structured data as provisionable information. At least one of the provision period or the provision amount is specified, and the system further includes a search unit that searches for a first website that satisfies the provision possible information in response to the provision request.

[0010]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described in detail below with reference to FIGS. FIG. 1 is a block diagram for explaining a Web content management apparatus according to the present invention and a network system including the Web content management apparatus. Figure 2
In 1st Embodiment, it is a figure for demonstrating an example of the publication possible information which the publication side requests. FIG. 3 is a flowchart for explaining the operation of the Web content management apparatus of FIG. 1 in the first embodiment. FIG. 4 is a diagram for explaining an example of the provisionable information requested by the publishing side in the second embodiment. FIG. 5 is a flowchart for explaining the operation of the Web content management apparatus of FIG. 1 in the second embodiment.

The configuration of a network system including a Web content management server according to the present invention, which is used in the first and second embodiments described later, will be described with reference to FIG. W
The eb content management server 100 uses a plurality of communication terminals (hereinafter referred to as PCs) of respective users, here, PCs 20 and 3 via the Internet network 10 which is one of the communication networks.
0 (hereinafter, referred to as a PC). Below, the first
In the embodiment of the present invention, the PC 20 is a requesting PC 20 that makes a request (request) for the publication of a banner advertisement.
In response to the request, C30 is described as the publication-side PC 30 that publishes the banner advertisement. Further, in the second embodiment, the PC 20 serves as the requesting PC 20 on the requesting side that makes a request (request) for providing structured data of Web content, and the PC 30 provides the structured data posted in response to the request. Posting side PC3
Described as 0 respectively.

(First Embodiment) In the first embodiment, in response to a request for posting a banner advertisement from the requesting PC 20, We, which acts as an intermediary for the posting PC 30 that wishes to publish the banner advertisement.
b The configuration of the content management server 100 will be described.

The Web content management server 100 is W
eb site information management unit 110, Web site information storage unit 120, CPU (Cent) that performs calculation and control of server 100
ralProcessing Unit) 130 and a communication interface 140 that enables communication, and is configured to be connected to each bus 102.

In the website information storage section 120, the websites on the publishing side are associated with the items shown in FIG. 2, for example.
Stored are each piece of information regarding the Web content of the site and each piece of information that serves as a posting condition on the request side. Each of these pieces of information is input or provided in advance from the publishing side when using the service provided by the Web content management server 100 according to the present invention.

As shown in FIG. 2, the Web site information storage unit 120 has a URL, a Web site name, and the number of accesses / information as the Web contents on the publishing side.
The date and genre (web content type) are stored. Further, as information regarding the posting conditions to the requesting side, a posting genre (posting Web content information), a posting size, a posting position, a posting period and a desired posting amount are stored. Here, these genres, publication genres, publication sizes, and publication positions are categorized and displayed. For example, the posted genre “1” is shown as personal computer sales information that is completely different from the fashion shopping information of the original content.

The website information management unit 110 comprises a reference unit 112 and a search unit 114. The reference unit 112 stores the We in the website information storage unit 120 based on the banner advertisement publication request from the requesting PC 20.
b Refer to the site information or its Web content information.

The search unit 114 follows a reference process in the reference unit 112 and a desired W in the Web site information storage unit 120.
Search processing of eb site information or its Web content information. The search unit 114 prompts the user to enter search requirements via the requesting PC 20, and this and the W published by the publisher.
Each item (URL, website name, number of accesses / day, and genre) of the eb site information or its Web content information, or each item (posting genre (Web site genre (Web site)
Content information), published size, published position, published period and published amount) and search for information that meets the conditions.

Next, referring to the flow chart of FIG.
The operation of the Web content management server 100 will be described.

The Web content management server 100 is accessed from the requesting PC 20 desiring to place a banner advertisement by accessing the Internet network 10 and the communication interface 1.
It receives via 40 (step S301). Upon confirming this reception, the Web content management server 100 prompts the user to enter an authentication ID and an authentication password that have been given in advance as the service is used, and determines whether or not the requesting party can use the service ( Step S302). If not authenticated here, the subsequent processing is stopped.

When this authentication is approved, the reference unit 112.
Refers to the website information storage unit 120,
Each piece of information on the publisher side who wishes or permits the banner advertisement is read and displayed and output on the screen of the requesting PC 20 (step S303). By referring to each of the displayed information, the requesting side can browse the publishing side information in which the banner advertisement can be posted and check the desired publishing side from the information. At that time, each item of the website information published by the publisher or its web content information, and the request (request) from the publisher when the publisher publishes
Since each item to be displayed is shown, it is possible to easily find the publisher who matches the requester's intention.

Further, after step S303, desired search conditions corresponding to each item shown in FIG. 2 are entered in the dialog box displayed by the search unit 114,
By executing it, it is possible to further narrow down the website information on the publishing side or its web content information information (step S304). For example, by paying attention to the “number of accesses / day” item and inputting “1000”, the search unit 114 is executed to search for website information or its web content information information that at least satisfies the input condition.

As described above, the Web content management server 100 of the present invention makes it possible to refer to or search a Web site that can accept a request to publish a banner advertisement to be published via a communication network, and to publish the banner advertisement. It becomes possible to mediate a website as a posting medium.

(Second Embodiment) Next, referring to FIG. 1 described above, in the second embodiment, a request for providing structured data from a requesting PC 20 can be provided. The configuration of the Web content management server 100 that mediates the publication-side PC 30 will be described. Here, there is no particular difference in the configuration of the server and the system. For convenience, processing units having different functions are denoted by the same reference numerals in FIG. The description will be given below as the unit 110A, the search unit 114A, the website information storage unit 120A, and the like.

Here, the structured data is individual data structured according to each meaning of the data by XML, and is separated from the XSL style sheet for display output.

In the Web site information storage unit 120A, for example, corresponding to each item as shown in FIG.
The information about the Web contents of the b site and the information serving as the condition for providing to the requester are stored. Each of these pieces of information is input or provided in advance from the publishing side when using the service provided by the Web content management server 100A according to the present invention.

As shown in FIG. 4, the Web site information storage unit 120A stores a URL, a Web site name, and a genre (Web content type) as information about Web contents on the publishing side. In addition, the provision period and the provision amount are stored as information regarding the provision conditions to the requester.

The website information management unit 110A is composed of a reference unit 112A and a search unit 114A. The reference unit 112A is based on a request (request) for providing structured data from the requesting PC 20, and the website information storage unit 120.
The website information or its web content information in A is referred to.

The search section 114A searches for desired website information or its web content information in the website information storage section 120A in accordance with the reference processing by the reference section 112A. The search unit 114A prompts input of search requirements via the requesting PC 20, and the items (URL, website name, and genre) of the website information published by the publishing side or its web content information, Ah, each item (posting period and posting amount) that the posting side requests (requests) from the requesting side when providing it
Matches and to search for information that meets the conditions.

Next, the operation of the Web content management server 100A of the second embodiment will be described using the flowchart of FIG.

The Web content management server 100A is
The access from the requesting PC 20 desiring to provide the structured data is received via the Internet network 10 and the communication interface 140 (step S501). Web content management server 100A that confirmed this reception
Prompts the user to enter an authentication ID and an authentication password that are given in advance as the service is used, and determines whether the requesting party can use the service (step S50).
2). If not authenticated here, the subsequent processing is stopped.

When this authentication is approved, the reference unit 112A
Refers to the website information storage unit 120A, reads each piece of information on the publishing side that requests or permits the provision of structured data, and displays and outputs it on the screen of the requesting PC 20 (step S503). By referring to each of the displayed information, the requesting side can browse the publishing side information that can provide the structured data, and check the desired publishing side from the information. At that time, W published by the publisher
Since each item of eb site information or its Web content information and each item that the posting side requests (requests) from the requesting side are shown, it is easy to find the posting side that matches the wishes of the requesting side. can do.

Further, after step S503, the dialog box displayed by the search unit 114A displays
By inputting a desired search condition corresponding to each item shown in FIG. 4 and executing it, it is possible to further narrow down the website information on the publication side or its Web content information information (step S504). For example, by paying attention to the “genre” item and inputting the genre number “3” corresponding to “stock price”, the search unit 114A is executed so that the website information satisfying the input condition or the web content information thereof is obtained. To be searched.

As described above, the Web content management server 100A of the present invention makes it possible to reference or search for a Web site that can accept the request for providing the structured data to be acquired through the communication network, and provides the structured data. It becomes possible to mediate a website as a providing medium for receiving the request.

In the first and second embodiments described above, a new business can be proposed by constructing a system in which the requesting side and the publishing side obtain an intermediary fee or the like when performing the service.

The present invention is not limited to the examples of the above-described embodiment described with reference to FIGS. 1 to 5, and various modifications can be made without departing from the spirit of the invention. For example, the website information storage units 120 and 120A
The search units 114 and 114A may connect the plurality of items with an AND condition to perform the search.

Further, in the above-mentioned first and second embodiments, the form of the business is carried out by authentication, but it is not limited to this, and for example, the Web site information storage unit is accessed. A form in which each fee is charged may be used.

In the above-described embodiment, steps S301 to S304, S5 for managing the Web contents are performed.
01 to S504, and the processing programs in various modified examples are stored as application software in a recording medium such as a hard disk, and the recording medium is installed in an arbitrary computer to install the program.
It may be installed and used by downloading from another computer via a network. Further, by doing so, it becomes possible to store the program or the like in a portable recording medium such as a CD-ROM and sell or carry it.

[0038]

By using the Web content management server according to the present invention, it is possible to refer to or search a Web site that can accept a banner advertisement desired to be published through a communication network and a request for posting or providing various contents of each data. By doing so, it is possible to mediate the website as a medium for the publication of the content desired by the user.

[Brief description of drawings]

FIG. 1 is a block diagram illustrating a Web content management apparatus according to the present invention and a network system including the Web content management apparatus.

FIG. 2 is a diagram for explaining an example of the publishable information requested by the publisher in the first embodiment.

FIG. 3 is a flowchart for explaining the operation of the Web content management apparatus of FIG. 1 in the first embodiment.

FIG. 4 is a diagram for explaining an example of provisionable information requested by a publishing side in the second embodiment.

FIG. 5 is a flowchart for explaining the operation of the Web content management apparatus of FIG. 1 in the second embodiment.

[Explanation of symbols]

10: Internet network 20: Requesting PC 30: Publishing PC 100: Web content management server 102: Bus 110: Website Information Management Department 112: Reference part 114: Search unit 120: Web content information storage unit 130: CPU 140: Communication interface

Claims (9)

[Claims] 1. A website of a website via a communication network.
A web content management device that mediates a request to publish banner advertisement information created in a markup language in content, a storage unit that registers a website that can publish the banner advertisement information, and a banner advertisement. A Web content management device, comprising: a reference unit for referring to the Web site in the storage unit based on a request to publish information. 2. The Web content management device according to claim 1, wherein when registering in the storage unit, the Web site includes:
As the publishable information, posted web content type,
At least one of a publication size, a publication position, a publication period, or a publication amount is designated, and a web that satisfies the publication information in response to the publication request.
A Web content management device further comprising a search unit for searching a site. 3. An XML (Extensible M) via a communication network.
A Web content management device that mediates a request for providing structured data of first Web content in the first Web site, which is created by using the arkup Language). A storage unit that has registered that it can be provided to the second Web content of a second Web site different from that, and refers to the first Web site in the storage unit based on the request to provide the structured data. A Web content management apparatus, comprising: 4. The Web content management device according to claim 3, wherein at the time of registration in the storage unit, at least a provision period or a provision amount is provided to the first Web site as provision information of the structured data. The Web content management apparatus further comprises a search unit that specifies one, and searches for a first Web site that satisfies the provisionable information in response to the provision request. 5. A website of a website via a communication network.
A web content management method for mediating a request to post banner advertisement information created in a markup language, wherein the website is said to be able to post the banner advertisement information based on the request to post the banner advertisement information. W is characterized by referring to the Web site in the storage unit that has registered
eb content management method. 6. The Web content management method according to claim 5, wherein when registering in the storage unit, the Web site includes:
As the publishable information, posted web content type,
At least one of a publication size, a publication position, a publication period, or a publication amount is designated, and a Web that satisfies the publication information in response to the publication request
A Web content management method characterized by further searching a site. 7. XML (Extensible M) via a communication network.
A Web content management method for mediating a request for providing structured data of first Web content in a first Web site, which is created by using the arkup Language). Characterized by referring to the first website in a storage unit that has registered that it is possible to provide the encrypted data to the second website content of the second website different from the first website. Web content management method. 8. The web content management method according to claim 7, wherein at the time of registration in the storage unit, at least a provision period or a provision amount is provided to the first website as provision information of the structured data. One is designated, and further searches for a first website that satisfies the provisionable information in response to the provision request.
Content management method. 9. We according to any one of claims 5 to 8.
b A Web content management program for causing a computer to execute each processing in the content management method.