JP2003208432A - Device and method for providing advertisement information - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To easily collect advertisement information containing information for indicating temporal effectiveness from an advertisement client, and to extract only the advertisement met to a prescribed condition out of them to be provided. <P>SOLUTION: When lunch information showing the temporal effectiveness such as a daily lunch menu of the day is provided as the advertisement information, a controller 21 of an advertisement control server transmits an information input screen to a terminal of the advertisement client connected via a network to promote an input of basic information and lunch information of each store by the advertisement client, and stores the informations while correlated to a store basic DB 22 and a lunch DB 23. When an access is required from a user terminal, the controller transmits an information retrieving screen to the terminal, and promotes an input of the condition required for store retrieval to a user. The store basic DB 22 and the lunch DB 23 are retrieved based on the input retrieval condition, and the lunch information the each store met to the retrieval condition is read out to be provided to the user. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention provides advertisement information by using a computer system, and particularly advertisement information including information showing temporal effectiveness according to an advertisement target such as a meal menu. The present invention relates to a device and a method for providing advertisement information suitable for use in providing the advertisement information.

[0002]

2. Description of the Related Art Heretofore, there has been known a business in which, for example, a restaurant in each area is targeted and information about these restaurants is posted on a specific printed matter (booklet or the like) to be provided to general consumers. In such printed matter, not only the name and location of each restaurant, but also, for example, the meal menu of each restaurant is posted as an advertisement, and consumers can purchase this printed matter to identify the restaurants in each area. You can find a restaurant that offers a meal menu that suits your taste.

[0003]

However, in the advertising method using the printed matter as described above, it is premised that the consumer purchases the printed matter, and not only the advertising effect is low, but also the daily lunch menu, for example. As described above, when providing a consumer with a meal menu that is updated in a short period of time, the effectiveness of the advertisement information may be impaired depending on the purchase timing of the printed matter.

Further, in this type of printed matter, since information on each restaurant is posted over several pages, it is quite easy to find a restaurant offering a meal menu that suits one's taste from among them. There is a problem that you cannot do it.

On the other hand, in the method of advertising by printed matter, it is necessary to go directly to a restaurant which is an advertisement requester to confirm the content to be advertised or to accept the content of the advertisement by telephone or FAX before editing it. However, it was very inefficient and there was a problem that it could not cope with the increase in the number of advertisement requesters.

The present invention has been made in view of the above points, and it is possible to easily collect the advertisement information including the information indicating the temporal effectiveness from the advertisement requester without requiring a troublesome work. It is an object of the present invention to provide an advertisement information providing apparatus and a provision method capable of extracting and providing only advertisement information that meets a predetermined condition.

[0007]

In order to solve the above-mentioned problems, the advertisement information providing apparatus according to claim 1 of the present invention comprises:
A device for providing advertisement information, which is connected to a terminal of an advertisement requester and a terminal of an advertisement receiver via a network and receives the advertisement information of each store from the advertisement requester collectively or individually and provides it to the advertisement receiver, Sending an information input screen to the advertisement requester's terminal, prompting the advertisement requester to enter basic information about each store, and advertisement information including information indicating the temporal effectiveness unique to each store Information gathering means for prompting the input of information to collect information, storage means for associating and storing the basic information and advertising information about each store collected by this information gathering means, and the access request from the terminal of the advertisement recipient. In response, a search condition acquisition unit that transmits an information search screen to the requesting terminal and prompts the ad recipient to enter the predetermined search conditions necessary for searching the store, and acquires the search conditions, and this search Article An information search unit that searches the storage unit based on the search condition acquired by the acquisition unit and reads advertisement information of each store that meets the search condition, and each of the information read from the storage unit by the information search unit. It is characterized by comprising an information providing means for transmitting a specific screen on which a list of the advertisement information of the store is posted to the terminal of the advertisement recipient to provide the information.

According to a second aspect of the present invention, in the advertisement information providing apparatus according to the first aspect, the information providing means displays the advertisement information of each store on the same screen when transmitting the specific screen. It is characterized in that it is arranged and transmitted for comparison.

According to a third aspect of the present invention, in the advertisement information providing apparatus according to the first aspect, the advertisement information of each store read from the storage means by the information retrieval means is processed into a print original format. It is characterized by further comprising print data generating means for generating print data by means of the above, and print data holding means for holding the print data generated by this print data generating means.

According to a fourth aspect of the present invention, in the advertisement information providing apparatus according to the first aspect, the store is a restaurant, and the advertisement information is a meal menu updated in a short period of time. Is characterized by.

According to a fifth aspect of the present invention, the advertisement information providing method comprises: a computer in which the terminal of the advertisement client and the terminal of the advertisement receiver are connected via a network.
A method of providing advertisement information, which receives advertisement information of each store collectively or individually from an advertisement requester and provides it to an advertisement recipient, by transmitting an information input screen to the terminal of the advertisement requester, The basic information about each store, and the steps to collect information by prompting the user to enter the advertisement information containing the information that shows the temporal effectiveness unique to each store. The step of accumulating information and advertisement information in a database in association with each other, responding to an access request from the terminal of the ad recipient, transmitting an information search screen to the requesting terminal, and searching the ad recipient for a store Prompting the user to enter the required search conditions to retrieve the search conditions, and searching the database based on the acquired search conditions and reading the advertisement information of each store that meets the search conditions. Steps and, characterized by comprising the steps of performing a particular screen and transmitted to the terminal of the advertisement recipient information provided with a listing of each store advertisement information read out from the database.

According to a sixth aspect of the present invention, in the method of providing advertisement information according to the fifth aspect, when transmitting the specific screen, the advertisement information of each store is arranged so that they can be compared on the same screen. It is characterized in that it is transmitted.

According to the first or fifth aspect of the present invention, the advertisement requester's terminal includes basic information about each store via the network and information indicating a temporal validity peculiar to each store. It is possible to collect advertising information and manage it comprehensively, and when there is an access request from the terminal of the ad recipient, read the ad information of each store that matches the search condition entered by the ad recipient, By sending a specific screen listing these lists, the information desired by the ad recipient can be provided.

According to the invention described in claim 2 or claim 6, since the advertisement information of each store is arranged and transmitted so as to be compared on the same screen, the advertisement recipient can display the information on the same screen. And the desired information can be easily obtained from among them.

According to the third aspect of the invention, the advertisement information of each store can be processed into a print document format and held as print data. Therefore, by passing this print data to a printer or the like, it is possible to easily create a printed matter on which advertising information of each store is posted.

According to the invention described in claim 4, when the advertisement client is a restaurant, a meal menu updated in a short period of time can be provided in real time without impairing its effectiveness.

[0017]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below with reference to the drawings.

FIG. 1 is a diagram showing the overall configuration of an advertisement information providing system according to an embodiment of the present invention. In the figure, 11 is an advertisement management server that realizes this system, 12 is an advertisement requester terminal, and 13 and 14 are user terminals, which are connected via a network 10. The advertisement management server 11 is a computer used as a device for providing advertisement information. In addition, the Internet is assumed as the network 10,
The terminals 12 to 14 access the advertisement management server 11 via the Internet.

Here, in this embodiment, a restaurant contracted in advance in each area (hereinafter referred to as a store) is used as an advertisement client, and lunch information such as a daily lunch menu is used as advertisement information. The development of each store is done through an advertising agency or the like. Further, although it is possible for each store to directly access the advertisement management server 11 and input advertisement information individually, in general, an advertising agency accesses the advertisement management server 11 instead of each store. Then, the advertisement information of each store is collectively entered. Therefore, the advertisement requester is defined as a person who inputs the advertisement information.

The advertisement management server 11 shown in FIG. 1 has a function of collecting the lunch information of each store as advertisement information together with the basic information including the name, address, etc. of each store from the advertisement client, and responding to the access request from the user. It has a function to provide lunch information of each store.

The terminal 12 is a terminal device used by the advertisement client, and is composed of a general-purpose computer. The terminal 13 and the terminal 14 are terminal devices used by the user, and include a general-purpose computer or a mobile phone having a Web browsing function. In the example of FIG. 1, the terminal 14 is shown as a mobile phone. Although only two user terminals are shown in the example of FIG. 1, a large number of terminals are actually connected to the advertisement management server 11 via the network 10. The user mentioned here is an advertisement receiver who receives advertisement information provided from the advertisement management server 11, and includes not only general users but also printers and the like.

FIG. 2 is a block diagram showing the configuration of the advertisement management server 11.

As shown in FIG. 2, the advertisement management server 11
Includes a control device 21, a store basic database (hereinafter referred to as a store basic DB) 22, a lunch database (hereinafter referred to as a lunch DB) 23, and an input device 24,
Peripheral devices such as the display device 25, the communication device 26, and the storage device 27 are provided.

The control device 21 is composed of a microprocessor and reads a program stored in the internal memory in advance to execute a predetermined process in accordance with the procedure described in the program. That is, the control device 21 is
An information input screen is sent to the terminal of the advertisement client to prompt the advertisement client to input the basic information about each store, and information (lunch information) indicating the temporal effectiveness unique to each store is displayed. A function of urging the user to enter the included advertisement information (information collecting means), a function of associating the basic information about each store with the advertisement information and storing it in a database (storage means), an access from the terminal of the advertisement recipient In response to the request, a function of transmitting an information search screen to the requesting terminal and prompting the ad receiver to enter predetermined search conditions necessary for searching the store (the search condition acquisition means) ),
Function to read advertisement information of each store that meets the above search conditions from the database (information search means), function to send a specific screen listing the list of advertisement information of each store to the terminal of the ad recipient to provide information (Information providing means). Further, a function (print data generation means) of processing advertisement information of each store into a print document format to generate print data, and a storage device (print data holding means) of the generated print data.
It has a function to hold. These functions are realized by the control device 21 by a program (software).

The store basic DB 22 is a database for registering the basic information of each store, and stores the store name, genre, store photograph, address, TEL, map, etc. for each store. The lunch DB 23 is a database for registering lunch information of each store, and the lunch date, menu, price, etc. are registered for each store. The registered contents of the store basic DB 22 and the registered contents of the lunch DB 23 are associated with each other by an ID (identification information) unique to each store.

The input device 24 is a device for inputting and instructing data, and includes a keyboard, a mouse, a pen and the like. The display device 25 is a device for displaying data, and includes an LCD (Liquid Crystal Display), a CRT (Cathode-ray tube), or the like. Communication device 2
6 is a network 10 according to a predetermined communication protocol.
The communication processing of data with the external terminal is performed via the. The storage device 27 is a memory for storing various data, and is used here for holding print data corresponding to lunch information of each store.

Although not specifically shown in the drawings, the terminal 12 of the advertisement requester and the terminals 13 and 14 of the user are realized by a computer whose operation is controlled by a program. The terminal 14, which is a mobile phone, has a wireless communication function and performs wireless communication processing with a base station (not shown). Each terminal 12-14
Has a Web browsing function installed in advance.
The advertisement management server 11 is accessed by accessing the advertisement management server 11 via the network 10 (Internet).
You can freely browse the website provided by.

Next, the screen of the advertisement requester, the screen of the administrator,
The user screen will be described.

(Advertisement Requester's Screen) FIG. 3 is a transition diagram of a screen displayed on the advertisement requester's terminal 12.

In the case where the advertisement requester registers the basic information and lunch information of each store in the advertisement management server 11, FIG.
As shown in, first, after accessing the advertisement management server 11, the ID and password given in advance for each store are input on the password inquiry screen 31 displayed on the terminal 12 of the advertisement client. When the entered ID and password are confirmed by the advertisement management server 11, the input selection screen 32 is displayed.
Is displayed. The input selection screen 32 is provided with a first item for inputting the basic information of the store and a second item for inputting the lunch information.

When the first item is selected on the information input selection screen 32, the basic information input screen 33 is displayed. On the basic information input screen 33, the store name, genre, store photo, address, TEL, map, etc. are displayed. It can be entered as basic information about the store. The basic information input by the advertisement client on the basic information input screen 33 is respected by the advertisement management server 11, and is registered in the store basic DB 22 of the advertisement management server 11 together with the ID of the store.

On the information input selection screen 32, the second
When the item is selected, the lunch information input screen 34 is displayed, and the name, price, catch phrase, etc. of the lunch menu can be input as lunch information on the lunch information input screen 34. It is also possible to paste a picture of the menu. The lunch information input by the advertisement requester on the lunch information input screen 34 is the advertisement management server 1
1 and the advertisement management server 1 together with the ID of the store
1 is registered in the lunch DB 23.

(Administrator screen) Here, it is assumed that the administrator of the advertisement management server 11 operates.

FIG. 4 is a transition diagram of screens displayed on the advertisement management server 11.

Even when the administrator operates the advertisement management server 11, the ID and password are required, and as shown in FIG. 4, the ID given in advance on the password inquiry screen 41.
And enter the password. When the input ID and password are confirmed, the menu screen is subsequently displayed. On this menu screen, the first item for confirming the access status to the advertisement management server 11, the second item for issuing a password, the store basic DB 22 and the lunch D
A third item for extracting data from B23 and processing it in a predetermined format, and a fourth item for registering a processing pattern of the extracted data are provided.

If the third item is selected, the data extraction / processing setting screen 43 is displayed.
In this setting screen 43, data extraction conditions such as date and genre are specified, and a processing format (print original format, html format, etc.) of the data is specified. As a result, the lunch information of each store corresponding to the specified conditions is extracted from the store basic DB 22 and the lunch DB 23 and processed in the specified format. Information after processing can be confirmed on the confirmation screen 44. In this case, for example, if the print manuscript format is specified, the store basic DB 22 and the lunch DB 2
Since the lunch information of each store extracted from No. 3 is processed in a print original format, it can be directly passed as print data to a printer or the like.

The administrator here is the advertisement management server 1
In addition to directly operating 1, the terminal 1 may be separately provided and operated via the network 10.

The third item described above may be configured such that a printer, which is an example of a user, can directly create print data using the terminal 13 or the like.

(User's Screen) Here, assuming that information is provided on the Internet, it is assumed that a general user operates the terminal 13 to access the advertisement management server 11 for convenience.

FIG. 5 is a transition diagram of screens displayed on the user's terminal 13.

First, when the terminal 13 is connected to the advertisement management server 11 via the network 10, first, an initial screen 51 as shown in FIG. 5 is displayed. This initial screen 51
When a search for the lunch menu is instructed, the lunch search screen 52 is displayed. On this lunch search screen 52,
A genre input box for entering the genre of cuisine (Japanese, Chinese, French, etc.), an area input box for entering an action area (region), a price input box for entering a price range, such as a dish name A keyword input box for inputting a keyword is provided. When the user inputs the conditions of the store that the user wants to visit in these input boxes, a list of the lunch information of the stores matching the input conditions is displayed on the search result screen 53. A specific example of the search result screen 53 is shown in FIG.

For example, if a genre: "Japanese food", an action area: "Sakae district", and a price range: "1,000 yen or less" are entered as search conditions, the Web screen as shown in FIG. It is sent as screen 53. On this screen, the lunch information of each store (restaurant) that meets the above search conditions is displayed in a format that can be compared with the lunch information of other stores. In the example of FIG. 6, a plurality of information provision columns 61a, 61b, 61c ... Are provided on the same screen, and these information provision columns 61a, 61b, 61 are provided.
Lunch information of each store is arranged in a predetermined format in c ... Thereby, the user can confirm the contents of the lunch information of each store at a glance on the same screen, and can easily select the desired store by comparing the contents.

Returning to FIG. 5, when the search result screen 53 is displayed and then any store therein is clicked, the lunch menu screen 54 of the store is enlarged and displayed, and on the lunch menu screen 54. When a store button (not shown) provided in the store is clicked, the store basic information including the address and the telephone number of the store is displayed on the store screen 55.

On the other hand, when the name of the store the user wants to visit is determined on the initial screen 51, the lunch menu screen 54 corresponding to the specified store is displayed by designating the name of the store. To be done.

Next, regarding the operation of the advertisement management server 11, (a) when registering the basic information and lunch information of the store,
(B) The operation for providing lunch information will be described separately with reference to a sequence diagram.

(A) When Registering Basic Information of Store and Lunch Information FIG. 7 is a sequence diagram showing a processing operation at the time of registering basic information of a store and lunch information in the advertisement management server 11, which is the terminal 12 of the advertisement client. And the advertisement management server 11 are shown. Note that the processing of the advertisement management server 11 shown in FIG. 7 is executed by the control device 21 reading a program for realizing the processing.

From the terminal 12 of the advertisement client to the network 1
When there is a connection request via 0 (step A1), the advertisement management server 11 detects the connection request and executes the following processing.

That is, as described with reference to FIG.
The advertisement management server 11 confirms the advertisement requester with the password and the ID, and then transmits the input selection screen 32 to the terminal 12 of the advertisement requester so that the advertisement requester can input the basic information of the store or the lunch information. An input item is selected (step A2). When the advertiser selects the input of basic information on the input selection screen 32 displayed on the terminal 12,
A request for inputting basic information is sent from the terminal 12 to the advertisement management server 11 (step A3). Upon receiving this input request, the advertisement management server 11 sends the basic information input screen 33 to prompt the advertisement requester to input the basic information of the store (step A4). The basic information of the store is a store name, genre, store photo, address, TEL, map, etc. Basic information including these information is input by the advertisement requester and sent to the advertisement management server 11. Then (step A5), the advertisement management server 11 adds the ID of the store to the basic information and registers the basic information in the store basic DB 22 (step A6).

When the advertisement requester selects the lunch information input item on the input selection screen 32 displayed on the terminal 12, the terminal 12 sends a lunch information input request to the advertisement management server 11. (Step A7). Upon receiving this input request, the advertisement management server 11 transmits the lunch information input screen 33 to prompt the advertisement requester to input lunch information (step A8). Thereby, for example, when the advertisement requester inputs the lunch information including the weekly daily lunch menu and is sent to the advertisement management server 11 (step A9), the advertisement management server 11 adds the lunch information to the store concerned. With lunch ID 23
(Step A10).

In this way, the advertisement management server 11 transmits a predetermined input screen to the terminal 12 of the advertisement client,
The advertisement requester is made to input the basic information including the address of the store and the lunch information, and the information is registered in association with the store basic DB 22 and the lunch DB 23. Therefore, it is possible to easily collect the information of each store without performing the troublesome work of collecting the information for each store one by one. Also, since the ad requester side only has to enter the information required for registration according to the input screen, even those unfamiliar with the operation can easily enter it, and the input information can be immediately managed via the Internet. Since it can be sent to the server 11 and registered, when a meal menu that is updated in a short period of time is used as advertisement information, such as a daily lunch menu, it can be performed in real time without impairing its temporal effectiveness. You can register.

(B) At the time of providing lunch information FIG. 8 is a sequence diagram showing a processing operation at the time of providing lunch information in the advertisement management server 11, which is the user's terminal 1.
3 shows the exchange between the advertisement management server 11 and the advertisement management server 11.
Note that the user terminal is not limited to the terminal 13 and may be any terminal, but here, for the sake of convenience, the description will be made assuming that there is access from the terminal 13. The processing of the advertisement management server 11 shown in FIG. 8 is executed by the control device 21 reading a program for realizing the processing.

When a connection request is issued from the user's terminal 13 via the network 10 (step B1), the advertisement management server 11 detects the connection request and executes the following processing. Note that description will be made here assuming that the lunch menu search is instructed on the initial screen 51 shown in FIG.

That is, when the advertisement management server 11 receives the lunch menu search instruction, first, the user's terminal 1
By sending the lunch search screen 52 to 3, the user is prompted to enter the search conditions necessary for the store search (step B
2). The search conditions include a genre of food (Japanese food, Chinese food, French food, etc.), an action area (region), a price range, and the like, and the lunch search screen 5 displayed by the user on the terminal 13
When these search conditions are input on 2, the input search conditions are sent to the advertisement management server 11 (step B
3). When the advertisement management server 11 acquires the search condition from the terminal 13, the advertisement management server 11 searches the store basic DB 22 for a store that satisfies the search condition (step B4). For example, if conditions such as “Japanese food” as the genre, “Sakae district” as the action area, and “within 1000 yen” as the price range are specified, stores that match these conditions are stored in the store basic DB 22.
Search from. If there is no store with the matching conditions, the user may be allowed to re-enter the search condition.

Stores matching the search conditions are store basic DB2
If registered in No. 2, the advertisement management server 11 reads out lunch information corresponding to the store from the lunch DB 23 based on the ID of the store (step B5). This lunch information is read out for all stores that match the above search conditions.

Next, the advertisement management server 11 uses the lunch DB 2
After arranging the lunch information of each store sequentially read from No. 3 so that they can be compared (step B6), these lunch information is processed in html format (step B7) and transmitted to the user's terminal 13 as a search result ( Step B
8). As a result, the terminal 13 is provided with W as shown in FIG.
The eb screen is displayed. The lunch information of each store posted on this Web screen matches the search conditions input by the user. In other words, a list of lunch information of each store that matches the genre of food, the action area (region), the price range, etc. designated by the user is displayed on the same screen in a comparable manner.

When any store is clicked on this Web screen, detailed information of the store is displayed on the advertisement management server 1
1 is required (step B9). Advertising management server 11
Upon receiving the request, reads out the basic information and lunch information of the corresponding store from the basic store DB 22 and the lunch DB 23 (step B10), and transmits the detailed information based on the basic information and the lunch information to the terminal 13 ( Step B11). This allows the user to confirm the location of the store, the details of the lunch menu, and the like.

In this way, the advertisement management server 11 sends a predetermined search screen to the user's terminal 13, prompts the user to enter search conditions, and the store basic DB 22 and lunch DB 23 are based on the input search conditions. We searched for and posted a list of lunch information for each store
By sending the b screen to the user's terminal 13 as a search result, the user can select a lunch that suits his or her taste from among the shops narrowed down by the search condition without checking all the shops one by one. You can easily find a store that has information. Also, since the lunch information of these stores is provided to the user in a format that allows comparison on the same screen, the user can immediately obtain the desired store by comparing the lunch information of each store on the same screen. .

In the above embodiment, the case where lunch information of each store is provided via the Internet based on the search condition input by the user has been described. However, as described with reference to FIG. Basic DB22
And a function of processing the information extracted from the lunch DB 23 in a print manuscript format. For example, when the user is a printer, the lunch information of each store obtained by the above search conditions is processed in a print manuscript format. By generating print data and storing it in the storage device 27,
The print data can be handed over to a printer to easily perform commercial printing.

Further, in the above embodiment, description has been made on the assumption that lunch information including a daily lunch menu of a restaurant is provided as advertisement information, but the present invention is not limited to this and, for example, a supermarket or the like. It is also possible to provide daily service products, time service products, etc., to be sold as advertisement information, and in short, it can be applied to all those that provide advertisement information including information indicating temporal effectiveness. The present invention is characterized in that it is possible to provide advertisement information including information indicating such temporal effectiveness in real time, and it is possible to provide fixed advertisement information that is generally performed using the Internet. Different from what it offers.

Further, when providing information to the user, it is also one of the features to provide the advertisement information of each store so that they can be compared on the same screen. In this case, if the screen size of the terminal used by the user, such as a mobile phone, is small, not all of the advertising information for each store may fit on the same screen. Therefore, the model of the user terminal that has made the access request may be determined, and the information provided to the user may be thinned according to the screen size of the terminal model.
For example, normally, you will have a daily lunch menu at each store.
In the case of offering for a week, it is a method of providing only the store name of each store and the menu of the day. By doing so, it becomes possible to compare information on the same screen even if the terminal has a small screen size.

In the above embodiment, the method of charging the advertisement client is not particularly mentioned, but as the charging method, for example, when the advertisement client makes an advertisement request, a financial institution designated in advance is used. There is a method such as deducting the advertisement fee determined according to the advertisement amount from the account.
Further, it is also possible to deduct a predetermined advertisement fee determined on a monthly or yearly basis from the designated account at the time of contract.

Further, the methods described in the above-described embodiments are, for example, magnetic disks (flexible disks, hard disks, etc.), optical disks (CD-RO) as programs that can be executed by a computer.
It is also possible to write the data on a recording medium such as M, DVD, etc.) or a semiconductor memory and apply it to various devices, or to transmit the program itself via a transmission medium such as a network and apply it to various devices. A computer that realizes the present apparatus reads the program recorded in the recording medium or the program provided via the transmission medium, and the operation is controlled by the program to execute the above-described processing.

[0063]

As described in detail above, according to claim 1 or claim 5 of the present invention, a predetermined input screen is transmitted from the advertisement information providing device (advertisement management server) to the terminal of the advertisement client. Then, the advertisement requester was prompted to input the basic information and the advertisement information about the store, and the information was stored in association with each other, so that the troublesome work of collecting information by going through each store one by one In addition, it is possible to easily collect information on each store, and when a meal menu that is updated in a short period of time is used as advertisement information, the advertisement requester side does not lose its temporal effectiveness in real time. You can register with the server.

When an access request is made from the terminal of the ad recipient, a predetermined information retrieval screen is sent to the terminal of the ad recipient to prompt the user to enter the retrieval condition, and each store is searched based on the retrieval condition. Since the advertisement information is read out and a specific screen listing these is transmitted to provide the information, the advertisement recipient side can easily obtain the desired information from those narrowed down by the search condition. it can.

According to claim 2 or claim 6 of the present invention, since the advertisement information of each store is arranged and transmitted so that it can be compared on the same screen, the advertisement recipient receives the information on the same screen. And the desired information can be easily obtained from among them.

According to claim 3 of the present invention, since the advertisement information of each store is processed into a print original format and held as print data, this print data is passed to a printer or the like, whereby It is possible to easily create a printed matter containing advertisement information.

According to the fourth aspect of the present invention, when the advertisement client is a restaurant, a meal menu updated in a short period of time can be provided in real time without impairing its effectiveness.

[Brief description of drawings]

FIG. 1 is a diagram showing an overall configuration of an advertisement information providing system according to an embodiment of the present invention.

FIG. 2 is a block diagram showing a configuration of an advertisement management server that realizes the advertisement information providing system.

FIG. 3 is a transition diagram of screens displayed on the terminal of the advertisement requester.

FIG. 4 is a transition diagram of screens displayed on the advertisement management server.

FIG. 5 is a transition diagram of screens displayed on the user's terminal.

FIG. 6 is a diagram showing an example of a Web screen provided by the advertisement management server to a user as a menu search result.

FIG. 7 is a sequence diagram for explaining a processing operation at the time of registration of basic information of a store and lunch information in the advertisement management server.

FIG. 8 is a sequence diagram for explaining a processing operation at the time of providing lunch information in the advertisement management server.

[Explanation of symbols]

11 ... Advertisement management server 12 ... Advertising requester's terminal 13, 14 ... User terminal 21 ... Control device 22 ... Store basic DB 23 ... Lunch DB 24 ... Input device 25 ... Display device 26 ... Communication device 27 ... Storage device

Front page continuation (51) Int.Cl. ⁷ Identification code FI theme code (reference) G06F 17/60 ZEC G06F 17/60 ZEC G09F 19/00 G09F 19/00 Z

Claims (6)

[Claims] 1. An advertisement requester terminal and an advertisement recipient terminal are connected via a network, and advertisement information is provided to the advertisement recipient by collectively or individually receiving advertisement information of each store from the advertisement requester. A device that sends an information input screen to the advertisement requester's terminal, prompts the advertisement requester to enter basic information about each store, and indicates the time effectiveness unique to each store. Information collecting means for urging the input of advertisement information including the information to collect information, storage means for associating and storing the basic information and advertisement information about each store collected by the information collecting means, and the terminal of the advertisement recipient In response to an access request from, the information search screen is sent to the requesting terminal, and the ad recipients are prompted to enter the prescribed search conditions necessary for searching the store, and the search conditions are acquired. means And an information retrieval means for searching the storage means based on the search condition acquired by the search condition acquisition means and reading out advertisement information of each store that meets the search condition, An advertisement information providing device comprising: an information providing unit that transmits a specific screen on which a list of read out advertisement information of each store is posted to an advertisement recipient's terminal to provide information. 2. The advertisement according to claim 1, wherein, when transmitting the specific screen, the information providing means arranges and transmits the advertisement information of each store so that they can be compared on the same screen. Information providing device. 3. A print data generating means for generating print data by processing the advertisement information of each store read out from the storage means by the information searching means into a print document format, and the print data generating means. The advertisement information providing apparatus according to claim 1, further comprising a print data holding unit that holds the print data. 4. The advertisement information providing apparatus according to claim 1, wherein the store is a restaurant, and the advertisement information is a meal menu that is updated in a short period of time. 5. A computer in which the terminal of the advertisement requester and the terminal of the advertisement recipient are connected via a network,
A method of providing advertisement information, which receives advertisement information of each store collectively or individually from an advertisement requester and provides it to the advertisement recipient, by transmitting an information input screen to the terminal of the advertisement requester The basic information about each store, and the step of collecting information by urging the user to enter the advertisement information containing the information showing the temporal effectiveness peculiar to each store, and the basic information about each collected store. The step of associating information and advertisement information with each other and storing them in a database, and in response to an access request from the terminal of the ad recipient, send an information search screen to the requesting terminal to search the ad recipient for a store. Prompting the user to enter the required search conditions to obtain the search conditions, and searching the database based on the acquired search conditions and reading the advertising information of each store that meets the search conditions. Advertisement information characterized by including a step of issuing and a step of transmitting a specific screen listing the advertisement information of each store read from the database to the terminal of the ad recipient to provide information How to provide. 6. The method of providing advertisement information according to claim 5, wherein when transmitting the specific screen, the advertisement information of each store is arranged and transmitted so that the advertisement information can be compared on the same screen.