JP2003198960A - Mobile communication device, communication system, mobile communication method and communication method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a system which utilizes the electronic mail function of a mobile phone to remotely control a TV closest to the mobile phone and displays a prescribed commercial broadcast on the TV. <P>SOLUTION: A management server 30 managed by a mobile phone enterpriser 30 generates a control electronic mail including indications such as a display start time, a display end time, and a broadcasting channel based on a commercial broadcast schedule reported from an enterprise 1 and transmits the generated control electronic mail to a mobile phone 40, and the mobile phone 40 transmits a control signal in accordance with the indications of the control electronic mail, and a TV 50 receives the control signal to display a commercial on the designated broadcasting channel at the designated display start time when existing in the vicinity of the mobile phone 40. Thus the probability that consumers watch the commercial is increased to enhance the advertising effect of commercial broadcasting of the enterprise. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a device remote control system using electronic mail, and more particularly to a system for operating a television in the vicinity of a mobile phone and urging a user to watch a commercial by television broadcasting. Further, the present invention relates to a system for providing points for giving a privilege having a financial value to a viewer of a commercial.

[0002]

2. Description of the Related Art A "remote operation system" disclosed in Japanese Unexamined Patent Publication No. 2000-59867 is known as a conventional technology relating to a remote operation system using electronic mail. In the remote operation system disclosed in Japanese Patent Laid-Open No. 2000-59867, operation control information for operating and controlling an electric product or the like located in a remote place is transmitted to a control device (home server or the like) using an electronic mail on the Internet. The control device controls the operation of the electric product or the like based on the operation control information transmitted by the electronic mail.

[0003]

It is conceivable that the remote control system according to the prior art may be used to remotely control the television to promote the viewing of commercials. In this case, the remote control is a television connected to a control device such as a home server. Is targeted at. That is, although the TV can be specified, there is a problem in that the TV cannot be remotely controlled by specifying a specific individual who is a viewer. Also, even when applying conventional technology to encourage viewing of commercials,
There has been a problem that a company cannot grasp whether or not a viewer is watching TV at the time of broadcasting a commercial.

Therefore, the present invention has an object to solve the above-mentioned problems, and operates a television in the vicinity of the mobile telephone via the mobile telephone before carrying out a television broadcasting advertisement activity. By doing so, it is an object of the present invention to provide a system that promotes and guides commercial viewing to a specific individual who desires to watch commercials. Further, another object of the present invention is to provide a system that enables a viewer to grasp whether or not a television is being watched at the time of broadcasting a commercial. Further, the present invention relates to a system for setting points for granting a privilege having a monetary value to a viewer of a commercial in order to further promote and guide the viewing of the commercial.

[0005]

A mobile communication device according to the present invention can receive video information at a predetermined reception frequency and can send a predetermined message to a video display device capable of displaying the received video information. A mobile communication device capable of communicating with a message transmission device, wherein the message transmission device specifies a reception frequency at which the video display device should receive video information as a specified reception frequency and the video display device specifies the specified reception frequency. And a message communication unit that receives a control message that designates the time at which the reception and display of the video information should be started as the designated display start time, and a control signal is transmitted to the video display device according to the control message, and the designation is performed. A video display device that causes the video display device to start receiving and displaying video information at the specified reception frequency at a display start time. Characterized by a control unit.

The message communication unit receives a control message requesting power-on of the video display device, the video display device control unit transmits a control signal to the video display device in accordance with the control message, The video display device is turned on at the designated display start time.

The mobile communication device is capable of communicating with a video display device that receives audio information accompanying the video information together with the video information, and the message communication unit is a volume when the video display device outputs the audio information. Upon receiving a control message designating a level as a designated volume level, the video display device control unit transmits a control signal to the video display device in accordance with the control message, and causes the video display device to transmit the control signal at the designated display start time. The video information is displayed and the audio information accompanying the video information is output at the designated volume level.

The message communication unit receives a control message designating a time when the video display device should end reception and display of video information as a designated display end time, and the video display device control unit receives the control message. According to the above, a control signal is transmitted to the video display device, and the video display device ends reception and display of video information at the designated reception frequency at the designated display end time.

The image display device has a wireless communication interface for wireless communication, and the image display device control section includes:
The control signal is transmitted to the video display device by wireless communication.

The video display device control unit determines whether or not the video display device has started receiving and displaying video information at the designated display frequency at the designated display start time, and the mobile communication device is Further, a completion notification message and the video display for notifying that the video display device has started receiving and displaying the video information at the designated display frequency at the designated display start time based on the determination result by the video display device control unit. The apparatus includes a message generation unit that generates one of a non-completion notification message that notifies that the device has not started reception and display of video information at the specified reception frequency at the specified display start time, and the message communication unit. Is
One of the completion notification message and the non-completion notification message is transmitted to the message transmitting device.

The video display device control unit notifies the video display device that the video display device has started receiving and displaying video information at the specified reception frequency at the specified display start time. When the signal is received, it is determined that the video display device has started to receive and display the video information at the designated reception frequency at the designated display start time.

The mobile communication device further provides a display start notification for notifying that the video display device has started receiving and displaying the video information at the designated reception frequency at the designated display start time by a user's input operation. The video display device control unit has an input unit for inputting a signal, and when the input unit inputs the display start notification signal, the video display device displays an image at the designated reception frequency at the designated display start time. It is characterized in that it is judged that reception and display of information have started.

The video display device is a television receiver capable of receiving commercial video information broadcast on a predetermined broadcast channel and displaying the received commercial video information, and the message communication unit is the video display. The device designates a broadcast channel on which commercial video information should be received as a designated broadcast channel, and also designates a time at which the video display device should start receiving and displaying commercial video information on the designated broadcast channel as a designated display start time. Receive control messages,
The video display device control unit transmits a control signal to the video display device in accordance with the control message, and causes the video display device to receive and display commercial video information on the designated broadcast channel at the designated display start time. It is characterized by starting.

A communication system according to the present invention is a mobile communication device capable of communicating with a video display device capable of receiving video information at a predetermined reception frequency and displaying the received video information, and to the mobile communication device. A communication system having a message transmitting device for transmitting a predetermined message, wherein the message transmitting device specifies a reception frequency at which the video display device should receive video information as a specified reception frequency, and Generating a control message that designates the time at which reception and display of video information at the designated reception frequency should start as the designated display start time,
The generated control message is transmitted to the mobile communication device, the mobile communication device receives the control message from the message transmission device, and transmits a control signal to the video display device according to the received control message. It is characterized by transmitting and causing the video display device to start receiving and displaying video information at the designated reception frequency at the designated display start time.

The message transmission device generates a control message that designates a time when the video display device should end reception and display of video information as a designated display end time,
The generated control message is transmitted to the mobile communication device, the mobile communication device receives the control message from the message transmission device, and transmits a control signal to the video display device according to the received control message. And transmitting and ending reception and display of video information at the specified reception frequency in the video display device at the specified display end time.

The mobile communication device determines whether or not the video display device has started receiving and displaying video information at the designated reception frequency at the designated display start time, and based on the determination result, the video display device. Is a completion notification message notifying that the reception and display of the video information at the designated reception frequency has started at the designated display start time, and the video display device displays the video information at the designated reception frequency at the designated display start time. Generate any one of the non-completion notification message for notifying that reception and display have not started, and transmit any one of the generated completion notification message and the non-completion notification message to the message transmitting device,
The message transmission device receives the completion notification message or the non-completion notification message from the mobile communication device, and specifies the designation based on which of the completion notification message and the non-completion notification message is received. It is characterized in that whether or not the video information is displayed at the display start time is recorded.

The message transmitting device is characterized by setting points for giving a privilege to the user of the mobile communication device, based on a record of whether or not the video information is displayed.

The video display device is a television receiver capable of receiving commercial video information broadcast on a predetermined broadcast channel and displaying the received commercial video information, and the message transmitting device is the video display device. The device designates a broadcast channel on which commercial video information should be received as a designated broadcast channel, and also designates a time at which the video display device should start receiving and displaying commercial video information on the designated broadcast channel as a designated display start time. A control message is transmitted to the mobile communication device, and the mobile communication device notifies that the video display device has started receiving and displaying commercial video information on the designated broadcast channel at the designated display start time. The completion notification message and the video display device are Any one of the non-completion notification message and the non-completion notification message is received at the constant display start time, the non-completion notification message notifying that reception and display of the commercial video information on the designated broadcast channel has not started Whether or not the commercial image information is displayed at the designated display start time is recorded based on whether the specified display start time is received, and a point for giving a privilege to the user of the mobile communication device is set based on the recording result. .

The communication system has a plurality of mobile communication devices, and the message transmission device has a plurality of designated display start times for which commercial image information is designated broadcast channel and designated broadcast channel for each designated display start time. Is transmitted, for each designated start time, transmits a control message to any mobile communication device of the plurality of mobile communication devices, from the mobile communication device that transmitted the control message, Commercial image information for each mobile communication device for each designated display start time based on whether the completion notification message or the non-completion notification message is received and the completion notification message or the non-completion notification message is received. Whether or not is displayed is recorded, and at each specified display start time. And determine whether commercial video information shifted was broadcast, characterized by aggregating the recorded results for each commercial video information.

The message transmitting device manages, for a plurality of designated display start times, the designated broadcast channel and the commercial broadcast information of which company the designated broadcast channel broadcasts commercial video information for each designated display start time. From the mobile communication device that has transmitted the completion notification message and the non-completion notification message, based on which of the completion notification message and the non-completion notification message is received, respective designated display start time It is characterized by recording whether or not commercial video information is displayed for each mobile communication device, identifying which company's commercial video information was broadcast at each designated display start time, and totaling the recording results for each company. To do.

The message transmitting device is characterized in that the recording results are totaled for each of the designated broadcast channels.

The message transmitting device sets points for granting a privilege to each of the users of the plurality of mobile communication devices in association with one of the companies, and is associated with each company. It is characterized by aggregating the points obtained.

The mobile communication method according to the present invention communicates with a video display device capable of receiving video information at a predetermined reception frequency and displaying the received video information, and a message transmission device capable of transmitting a predetermined message. In the mobile communication method, the message transmission device specifies a reception frequency at which the video display device should receive video information as a specified reception frequency, and the video display device receives video information at the specified reception frequency. And a message communication step of receiving a control message that designates a time to start display as a designated display start time, and transmitting a control signal to the video display device according to the control message,
A video display device control step of causing the video display device to start receiving and displaying video information at the designated reception frequency at the designated display start time.

A communication method according to the present invention includes a mobile communication device capable of communicating with a video display device capable of receiving video information at a predetermined reception frequency and displaying the received video information,
A communication method using a message transmission device for transmitting a predetermined message to the mobile communication device, wherein the message transmission device specifies a reception frequency at which the video display device should receive video information as a specified reception frequency. At the same time, the video display device generates a control message that specifies a time at which reception and display of video information at the specified reception frequency should be started as a specified display start time, and the generated control message is sent to the mobile communication device. The mobile communication device receives the control message from the message transmission device, transmits a control signal to the video display device according to the received control message, and displays the video display at the designated display start time. The device is caused to start receiving and displaying the video information at the specified reception frequency.

[0025]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiment 1. FIG. 1 is a conceptual diagram showing an outline of a commercial viewing promotion service using the communication system according to the present embodiment. In the figure, 1
Is an advertiser company. Reference numeral 2 is a broadcasting station that broadcasts commercial video information of companies (hereinafter referred to as commercials). 3 is a mobile phone operator who provides a mobile phone communication service. The mobile phone operator 3 manages the server 30. The server 30 corresponds to a message transmission device. Reference numeral 4 denotes a general household, in which a mobile phone (hereinafter, referred to as a mobile phone) 40 capable of transmitting and receiving an electronic mail with the server 30 in the mobile phone business 3 and a broadcasting station 2 are provided. Television receiver 50 (hereinafter referred to as a television) capable of receiving and displaying commercials broadcast by
Exists. The television 50 is provided with a wireless interface 51 capable of wireless communication with the mobile phone 40. The wireless interface 51 is, for example, Bluetooth.
Etc. is a wireless interface capable of short-range wireless communication. Here, the mobile phone 40 corresponds to a mobile communication device, and the television 50 corresponds to a video display device. In addition, in FIG.
For the sake of convenience, only one enterprise 1, one broadcasting station 2, and one general home 4 are shown, but in reality, there are a plurality of enterprises 1, two broadcasting stations 2, and one general home 4.

Here, the flow of processing of the commercial viewing promotion service will be outlined with reference to FIG. The company 1 bears the cost required for program production and broadcasting at the broadcasting station 2, and the broadcasting station 2 so as to broadcast its own commercials.
Ask. The broadcasting station 2 broadcasts the commercials of the company 1 according to a predetermined broadcasting schedule. On the other hand, company 1
Notifies the mobile phone operator 3 of the broadcast schedule of its own commercial. In FIG. 1, the broadcast schedule is directly notified from the company 1 to the mobile phone business operator 3, but the broadcast schedule notification route to the mobile phone business operator 3 may be other than this. The broadcast schedule may be notified via the three parties, or the broadcast schedule may be notified from the broadcast station 2 to the mobile phone operator 3. The mobile phone operator 3 stores the broadcast schedule notified by the company 1 in the server 30 and
Generates a control e-mail (control message) indicating the commercial broadcast start time, broadcast end time, broadcast channel, etc. based on the stored broadcast schedule, and the mobile phone 4
Send control email to 0. The mobile phone 40, which has received the control e-mail transmitted from the server 30, analyzes the content of the control e-mail and transmits a control signal for instructing the reception and display of the commercial by wireless communication. This control signal has the same function as the control signal sent from the remote controller of the television. TV 50
When the mobile phone 40 is located in the vicinity of the mobile phone 40, the control signal is received via the wireless interface 51, the commercial channel is adjusted to the broadcast channel at the commercial broadcast start time according to the content of the control signal, and the commercial is received. indicate. Thereby, the company 1 can increase the possibility that the consumer will watch the commercial of the company, and can enhance the advertising effect of the commercial broadcast.

Next, the configuration of the server 30 in the mobile phone business 3 will be described with reference to FIG. FIG. 2 is a functional block diagram showing the configuration of the server 30. In the figure,
Reference numeral 301 denotes a customer information management unit that manages information of customers (consumers) who can be destinations of control emails in the commercial viewing promotion service. The customer mentioned here is a contractor of the mobile phone communication service of the mobile phone operator, and has consented (contracted) to the transmission of the control e-mail by the commercial viewing promotion service.
A commercial broadcast schedule management unit 302 manages a commercial broadcast schedule notified by a plurality of companies. Reference numeral 303 denotes a control e-mail generation unit that selects a customer to which a control e-mail should be transmitted based on the commercial broadcast schedule and customer information, and generates a control e-mail addressed to the selected customer's mobile phone 40. Three
A communication processing unit 04 wirelessly transmits the control email generated by the control email generation unit 303 to the mobile phone 40.

Although the server 30 is not shown,
For example, it can be realized by a computer having a CPU such as a microprocessor, a recording means such as a semiconductor memory or a magnetic disk, and a communication means. Programs for realizing the functions of the respective constituent elements included in the server 30 are recorded in the recording means, and the CPU controls the operation of the server 30 by reading these programs to realize the functions of the respective constituent elements. be able to. It is also possible to record these programs in a computer-readable recording medium. Further, these programs can be transferred via a communication network.

FIG. 3 shows an example of a customer information table managed by the customer information management unit 301. In the figure, the customer ID is an identifier set for each customer, and here, the telephone number of the mobile phone given to each customer is the customer ID.
Is used as. The customer attribute indicates the attribute of each customer. Although FIG. 3 shows an example in which the customer attributes are sex, age, and area (address), the present invention is not limited to this, and customer attributes such as occupation and post may be added. Also,
A customer may be surveyed in advance and hobbies, preferences, etc. may be reflected in the customer attributes based on the result of the questionnaire. As will be described later, in the commercial broadcast schedule, the conditions of the customer who should send the control e-mail to the mobile phone are set for each commercial, and the control e-mail generation unit 303 refers to this customer attribute item. A customer who matches the condition is selected, and a control e-mail addressed to the mobile phone 40 of the selected customer is generated. Alternatively, the control e-mail may be sent to the mobile phones 40 of all the customers for all commercials without providing any customer attribute item.

FIG. 4 shows an example of a commercial broadcast schedule table (hereinafter referred to as a schedule table) managed by the commercial broadcast schedule management unit 302. In the figure, the year / month / day column indicates the commercial broadcast date, the start time column indicates the commercial broadcast start time, and the end time column indicates the commercial broadcast end time. The channel column shows the broadcast channel on which the commercial will be broadcast at the start time. The company column shows which company the commercial to be broadcast is. The customer attribute column indicates the attribute condition of the customer who is the target of the control electronic mail for each commercial, and the target customer is selected by comparing with the customer attribute in the customer information table. The ON / OFF control column indicates whether to include control for turning on the power of the television 50 by a control signal from the mobile phone 40 when the power of the television 50 is off at the commercial broadcast start time. ing. The volume control column indicates whether or not control for setting the volume during commercial broadcasting to a specific volume level is included.

Here, the schedule table will be specifically described by taking the record of the line number 1 as an example. Line number 1
In the record, the commercial broadcast date is 200
Commercial broadcast start time is 18:30 on January 1, 1st
Minutes 30 seconds, commercial broadcast end time is 18:30 4
5 seconds. In addition, the commercials are broadcast on three channels, and the commercials broadcast are the commercials of the company A. The target customers are women aged 20 to 40 and living in Tokyo, Kanagawa, and customers who meet this condition are extracted from the customer information table. Further, since the ON / OFF control is “present”, when the power of the television 50 is OFF, the power ON control is performed. In this respect, in the record of line number 100, since the broadcast start time is in the middle of the night, it is “none”. Therefore, even if the power of the television 50 is off, the power should be turned on. Does not. The volume control is “+0.2”, which means that the volume of the television 50 is relatively increased by 20% during commercial broadcasting. In this regard, in the record with the line number 100, "0.
It is 5 ", and the volume is controlled to be 50% of the maximum volume during commercial broadcasting.

FIG. 5 shows an example of the control command included in the control electronic mail transmitted to the mobile phone 40. FIG. 5A is an example of a control command in which the contents of the record of line number 1 shown in FIG. 4 are reflected. That is, 2001 1
Commercial display starts at 18:30:30 on the first day of the month, commercial display ends at 18:30:45, there are 3 broadcast channels, ON / OFF control is available, and the volume is set relatively. To raise 20%. FIG. 5B is an example of a control command in which the contents of the record at line number 100 shown in FIG. 4 are shown. That is, 20
The display of the commercial started at 1:23:45 on January 2, 2001, and ended at 1:24:15, there were 8 broadcast channels, no ON / OFF control, and maximum volume. It is instructed to set the volume to 50%. The commercial display start time indicated in the control command of the control email corresponds to the designated display start time, the commercial display end time corresponds to the designated display end time, and
The broadcast channel corresponds to the designated reception frequency and the designated broadcast channel. The volume designated by the volume control corresponds to the designated volume level.

Next, the configuration of the mobile phone 40 will be described with reference to FIG. FIG. 6 is a functional block diagram showing the configuration of the mobile phone 40. In the figure, reference numeral 401 denotes an electronic mail communication processing unit that receives a control electronic mail transmitted from the server 30. Reference numeral 402 denotes an e-mail analysis unit that analyzes the content of the control e-mail received by the e-mail communication processing unit 401 and starts a commercial display start time (hereinafter, also simply referred to as a display start time) and a commercial display end time (hereinafter , Also referred to as display end time) is registered in the timer 403. Reference numeral 403 denotes a timer, which is the display start time registered by the email analysis unit 402,
Time management is performed based on the end time. 404 is a timer 4
03 is a control signal generation unit that receives a notification of the arrival of the display start time and the arrival of the display end time, and generates a control signal for the television 50. The display start control signal that instructs the reception of the commercial and the start of the display, and the commercial Receiving the
A display end control signal for instructing the end of display is generated. Four
Reference numeral 05 denotes a control signal communication processing unit that transmits the display start control signal and the display end control signal generated by the control signal generation unit 404 by wireless communication. Control signal communication processing unit 405
Transmits a display start control signal and a display end control signal by short-range wireless communication such as Bluetooth. The electronic mail communication processing unit 401 corresponds to the message communication unit, and includes an electronic mail analysis unit 402 and a timer 40.
3, control signal generation unit 404, and control signal communication processing unit 4
The combination of 05 corresponds to the video display device control unit.

Next, referring to the flowchart of FIG.
The operation of the server 30 will be described. In step S101, the control email generation unit 303 determines whether or not it is a predetermined email generation processing time. Here, the mail generation processing time is the time at which the control electronic mail generation processing is started, and is set periodically, for example, once a day at a fixed time or every two hours. When it is determined in step S101 that it is the mail generation processing time, the control electronic mail generation unit 303 identifies the record to be the target of the mail generation processing in the schedule table in step S102. For example, when the mail generation process is performed once a day, the records related to the commercials broadcast on that day are targeted. When the mail generation process is performed every two hours, the records related to the commercials broadcast within the next two hours. Is the target. Next, step S10
In 3, the control e-mail generation unit 303 compares the customer information table and the target record in the schedule table, and extracts the record in the schedule table in which the customer attributes match for each customer ID. For example, for the customer ID of row number 1 in the customer information table of FIG. 3, all the customer attributes of the record of row number 1 of FIG. 4 are extracted, but the record of row number 2 of FIG. It is not extracted because the gender of does not match. In this way, records matching the customer attributes are extracted for each customer ID, and this process is performed for all customer IDs shown in the customer information table.
Repeat. When there are a plurality of matching records in the customer attributes, all the plurality of records are extracted. Next, in step S104, the control email generation unit 303 generates a control email for each customer ID according to the record extracted for each customer ID. Specifically, a control e-mail including the control command shown in FIG. 5 is generated according to the contents of the date, start time, end time, broadcast channel, ON / OFF control, and volume control indicated in the extracted record. To do. Next, step S105.
In, the communication processing unit 304 transmits the control e-mail generated by the control e-mail generation unit 303 to the corresponding mobile phone of the customer.

Next, the operation of the mobile phone 40 will be described with reference to the flow charts of FIGS. here,
FIG. 8 shows the processing when receiving the control e-mail, FIG. 9 shows the processing when transmitting the display start control signal, and FIG. 10 shows the processing when transmitting the display end control signal.

First, the processing when the control electronic mail is received will be described with reference to FIG. In step S111, the e-mail communication processing unit 401 receives the control e-mail transmitted from the server 30, and passes the received control e-mail to the e-mail analysis unit 402. In step S112,
The email analysis unit 402 analyzes the content of the control command of the control email and displays the display start time, the display end time,
The broadcast channel, the contents of ON / OFF control, and the contents of volume control are specified. The analyzed display start time, display end time, broadcast channel, ON / OFF control content, and volume control content are retained as analysis information. FIG. 11 shows an example of analysis information. Next, in step S113, the email analysis unit 402 registers the display start time and the display end time as a pair in the timer 403. Note that in actual operation, since there is a time required for generation and transmission of the display start control signal, channel operation in the TV 50, and the like, strictly speaking, the display start time registered in the timer 403 is the TV 5.
0 is the time obtained by subtracting these times from the time when the commercial should be started, but here, for convenience of explanation, the time when the television 50 should start displaying the commercial is registered in the timer 403 as the commercial display time. To do. The same applies to the display end time. After that, the timer 403 manages the time based on the registered display start time and display end time.

Next, the processing at the time of transmitting the display start control signal will be described with reference to FIG. First, in step S121, it is determined whether the timer 403 has reached the display start time. When it is determined in step S121 that it is the display start time, in step S122, the timer 403
Activates the control signal generation unit 404 and notifies the display start time (= current time). Next, step S1
23, the control signal generation unit 404 determines that the timer 403
The display start control signal is generated according to the analysis information corresponding to the display start time notified to the user. Specifically, the timer 40
3, the display start time notified to the e-mail analysis unit 402
To the electronic mail analysis unit 402, and acquires a record having the same display start time from the analysis information (FIG. 11).
A display start control signal is generated according to the acquired record. Broadcast channel and ON / OF for display start control signal
Signals for F control and volume control are included. In this way, the display start control signal has the same function as the control signal sent from the remote controller (remote control) of the television. After that, the control signal generation unit 404 passes the generated display start control signal to the control signal communication processing unit 405 and stops the operation. Next, in step S124, the control signal communication processing unit 405 transmits a display start control signal.

From the above, if the television 50 is near the mobile phone 40, the wireless interface 51 of the television 50 receives the display start control signal, and the television 50 adjusts the broadcast channel according to the display start control signal and displays a predetermined commercial. To do. If the display start control signal includes ON / OFF control, the power is turned on if the power is off, and if the display start control signal includes volume control, the volume level is adjusted.

Next, the processing at the time of transmitting the display end control signal will be described with reference to FIG. First, in step S131, it is determined whether the timer 403 has reached the display end time. When it is determined in step S131 that it is the display end time, in step S132, the timer 40
3 activates the control signal generator 404. Next, in step S123, the control signal generation unit 404 generates a display start control signal for instructing the end of the commercial display. Then, the generated display end control signal is passed to the control signal communication processing unit 405, and the operation is stopped. Next, in step S134, the control signal communication processing unit 405 transmits a display end control signal.

As described above, when the television 50 is near the mobile phone 40, the wireless interface 51 of the television 50 receives the display end control signal, and the television 50 restores the broadcast channel according to the display end control signal. When the power is turned on at the display start time, the power is turned off,
If the volume has been adjusted at the display start time, the original volume level is restored.

As described above, the server sends a control e-mail including control commands such as commercial display start time and broadcast channel to the mobile phone, and the mobile phone sends a display start control signal and a display end control signal based on the control command. As a result, the predetermined commercial will be displayed on the television, whereby the company 1 can increase the possibility that the consumer will watch the commercial of the company, and can enhance the advertising effect of the commercial broadcast. .

In the above description, the mobile phone 40 is
Although the display start control signal is transmitted at the commercial display start time and the display end control signal is transmitted at the commercial end start time, the present invention is not limited to this, and another configuration may be used. For example, a timer is provided in the television 50, and the mobile phone 40 transmits a control signal that specifies the commercial display start time, the commercial display end time, the broadcast channel, etc. prior to the commercial display start time,
In the television 50, the channel may be operated at the commercial display start time and the commercial display end time by the time management of the timer.

Embodiment 2. In the first embodiment, a control signal is transmitted from the mobile phone at the display start time, but it is not possible to confirm whether or not the television has matched the channels according to the control signal and displayed the commercial. That is, even if the control signal is transmitted from the mobile phone, if the mobile phone is not near the TV and the TV cannot receive the control signal from the mobile phone, the commercial may not be displayed on the TV. Therefore, in this embodiment, a case will be described where it is confirmed whether or not the commercial is displayed on the television.

FIG. 12 is a diagram showing an outline of the commercial viewing promotion service according to the second embodiment. Each element in the figure is the same as that in FIG. 1 in the first embodiment. Here, the flow of processing of the commercial viewing promotion service according to the present embodiment will be outlined with reference to FIG. Server 30
From the point where the control email is transmitted from the mobile phone 40 to the mobile phone 40 and the control signal is transmitted from the mobile phone 40, it is the same as in the first embodiment. In the present embodiment, when the television 50 receives the control signal via the wireless interface 51 after the control signal is transmitted from the mobile phone 40, the television 5
0 operates a channel to display a commercial, and a mobile phone 40 through a wireless interface 51.
A display start notification signal for notifying the display start of the commercial is transmitted to. On the other hand, when the mobile phone 40 is not near the TV 50 and the control signal does not reach the TV 50, no signal is sent from the TV 50.
The mobile phone 40 generates a notification email notifying the result of the commercial display presence or absence on the television 50 based on the presence or absence of the display start notification signal, and transmits the notification email to the server 30. The server 30 records the result of commercial display presence or absence of the television 50 based on the content of the notification electronic mail.
In addition, the results of whether or not commercials are displayed are aggregated for each company, and the aggregated results for each company are notified to the company. Thereby, the company can know how many of the consumers have watched the commercial, and can accurately grasp the advertising effect of the commercial broadcast.

Next, FIG. 13 shows the configuration of the mobile phone 40 according to the present embodiment. Reference numerals 401 to 405 in the figure are the same as those in the first embodiment. An electronic mail generation unit 406 generates a notification electronic mail that notifies the server 30 of the result of commercial display. The e-mail generation unit 4
06 corresponds to a message generator.

Next, FIG. 14 shows the configuration of the server 30 according to the present embodiment. Reference numerals 301 to 304 in the figure are the same as those in the first embodiment. A transmission history information management unit 305 manages a transmission history information table indicating the transmission history of the control e-mail for each commercial, and the mobile phone 40.
The result of commercial display is recorded in the transmission history information table based on the notification e-mail transmitted from. Furthermore, the transmission history information table is regularly aggregated for each company.

FIG. 15 is a diagram showing an example of a transmission history information table managed by the transmission history information management unit 305. Each record shows the content regarding each of the control e-mails sent to the plurality of mobile phones 40. The columns of year / month / day, start time, end time, and channel show the display start time, display end time, and broadcast channel designated as control commands by the respective control emails. The customer column indicates which company the commercial targeted by each control email is. The customer ID column shows the ID of the customer who is the destination of each control e-mail. The display result column shows the result of whether or not the commercial targeted by each control e-mail is displayed on the television 50.

Next, the reception process of the display start notification signal and the generation and transmission process of the notification electronic mail in the mobile phone 40 will be described with reference to the flowchart of FIG. Mobile phone 4
At 0, after the display start control signal is transmitted at the display start time, the process is divided depending on whether or not the control signal communication processing unit 405 confirms the reception of the display start notification signal within a fixed time (step S201). That is, the TV 50
If it is confirmed that the display start notification signal is received from the control signal communication processing unit 405, the control signal communication processing unit 405 notifies the e-mail generation unit 406 that the display start notification signal has been received. The e-mail generation unit 406, which has been notified by the control signal communication processing unit 405 that the display start notification signal has been received, generates a notification e-mail for notifying the display of the commercial on the television according to the corresponding analysis information in step S203. Specifically, the email generation unit 406 notifies the email analysis unit 402 of the reception of the display start notification signal, and the email analysis unit 402 corresponds to the display start notification signal in the analysis information (FIG. 11). The record is passed to the email generation unit 406. In the e-mail analysis unit 402, the display start control signal is transmitted, and the record waiting for the display start notification signal is flagged to hold the analysis information. Therefore, the e-mail generation unit 406 notifies the display start notification. When the reception of the signal is notified, the flagged record is extracted, and the extracted record is sent to the electronic mail generation unit 406.
Pass to. The electronic mail generation unit 406 generates a notification electronic mail according to the contents of the record acquired from the electronic mail analysis unit 402. The generated notification email contains the display start time, display end time, and
The information on the broadcast channel is included, and the information indicating the commercial display on the television 50 is included. Next, in step S204, the email communication processing unit 401
Customer ID as sender information in the header of the notification email
Is added and transmitted to the server 30.

On the other hand, when the reception of the display start notification signal from the television 50 cannot be confirmed within the fixed time in step S201, the control signal communication processing unit 405 does not receive the display start notification signal in step S205. This is notified to the electronic mail generation unit 406. Control signal communication processing unit 40
In step S205, the e-mail generation unit 406, which has been notified that the display start notification signal has not been received, generates a notification e-mail notifying that the commercial has not been displayed in accordance with the corresponding analysis information. Specifically, the e-mail generation unit 406 notifies the e-mail analysis unit 402 that the display start notification signal has not been received, and the e-mail analysis unit 402 sets the flag in the same manner as described in step S203. Is extracted, and the extracted record is passed to the email generation unit 406. The electronic mail generation unit 406 generates a notification electronic mail according to the contents of the record acquired from the electronic mail analysis unit 402. The generated notification electronic mail includes the display start time, the display end time, and the broadcast channel information indicated in the acquired record, and also includes the information indicating that the commercial has not been displayed on the television 50. Next, the notification email generated in step S206 is transmitted from the email communication processing unit 401 to the server 30 in step S204.

The notification e-mail notifying that the commercial has been displayed corresponds to the completion notification message, and the notification e-mail notifying that the commercial has not been displayed corresponds to the non-completion notification message.

Next, using the flow chart of FIG.
The operation of the server 30 according to this embodiment will be described. First, in step S211, the communication processing unit 30
4 receives the notification electronic mail transmitted from the mobile phone 40. Then, the communication processing unit 304 passes the received notification email to the transmission history information management unit 305. Next, in step S212, the transmission history information management unit 305
Identifies the record corresponding to the notification email in the transmission history information table. Specifically, the content of the notification email is analyzed, and the corresponding record is found based on the display start time, the display end time, the broadcast channel information, and the customer ID included in the header included in the notification email. Identify. Next, in step S213, the transmission history information management unit 305 records the presence or absence of commercial display indicated in the notification email in the display result column of the identified record. By performing the above processing on all the received notification emails, the presence / absence of commercial display can be recorded for all control emails.

Further, the transmission history information management unit 305 can totalize the record of commercial display for each company by periodically (for example, once a week) totalizing processing of the transmission history information table. . FIG. 18 shows an example of the result of aggregation by the transmission history information management unit 305 for each company based on the transmission history information table of FIG. Figure 1
In FIG. 8, the result of totaling based on the display start time is shown, and the commercial display result at each display disclosure time is shown. In addition, when one company broadcasts a plurality of types of commercials, the commercial display result at each display start time may be aggregated for each commercial of the company. In this case, it is possible to grasp the advertising effect for each commercial. In addition, as another aggregation method, it is possible to perform aggregation based on broadcast channels. In this case, the commercial display result in each broadcast channel is shown, and the advertising effect can be grasped for each broadcast channel. . If necessary, it is also possible to show the breakdown of the commercial display result for each customer ID at any display start time. In this way, by notifying the company of the totalized result, the company can specifically grasp the commercial viewing status of the consumer for each time and each broadcast channel.

As described above, according to the present embodiment, the mobile phone transmits the notification e-mail notifying the presence / absence of the commercial display on the television to the server according to the presence / absence of the display start notification signal, and the contents of the notification e-mail are transmitted to the server. Based on, it is possible to confirm the presence or absence of commercial display. In addition, by collecting the records of the presence or absence of commercial display for each company, the company can specifically grasp the commercial viewing status of the consumer for each time and each broadcast channel.

Embodiment 3. In the second embodiment described above,
Although it is possible to confirm whether or not the commercial is displayed on the television by the display start notification signal transmitted from the television, it is not possible to confirm whether or not the customer has actually watched the commercial. Therefore, in the present embodiment, a case will be described where the presence or absence of a customer watching a commercial is confirmed.

FIG. 19 shows a mobile phone 4 according to this embodiment.
It is a functional block diagram which shows the structure of 0. 401-in the figure
406 is the same as that of FIG. 13 in the second embodiment.
Reference numeral 407 is an input unit for inputting a signal for notifying the commercial viewing by the operation of the customer who viewed the commercial. The configuration of the server 30 according to the present embodiment is the same as that of FIG. 14 in the second embodiment.

Next, the operation will be described. In this embodiment, the operations of the mobile phone 40 and the server 30 are almost the same as those in the second embodiment. The difference from the second embodiment is that in the second embodiment, the mobile phone 40 confirms the commercial display on the television 50 by receiving the display start notification signal from the television 50, but in the present embodiment, This is the point of inputting a signal (viewing notification signal) for notifying the commercial viewing by the input operation of the customer who viewed the commercial, whereby the mobile phone 40 confirms the presence or absence of the commercial viewing. The viewing notification signal corresponds to the display start notification signal. That is, when the television 50 starts displaying the commercial and the customer views the commercial, the customer operates the mobile phone 40 and the mobile phone 40
The input unit 407 inputs the viewing notification signal by the input operation of the customer. Then, when the input unit 407 inputs the viewing notification signal, the electronic mail generation unit 406 generates a notification electronic mail notifying that the commercial is viewed, and transmits the generated notification electronic mail to the server 30. On the other hand, TV 5
If 0 does not start displaying commercials and the customer does not view the commercials, the input unit 407 does not input the viewing notification signal, and the email generation unit 406 notifies the commercials that there is no commercial viewing. The mail is generated, and the generated notification electronic mail is transmitted to the server 30. Subsequent processing is the same as that of the second embodiment.
Record the result of whether or not the commercial is viewed based on the content of the notification email. Further, the results of whether or not the commercial is viewed are aggregated for each company, and the aggregated results for each company are notified to the company. Thereby, the company can know how many of the consumers have watched the commercial, and can accurately grasp the advertising effect of the commercial broadcast.

Here, regarding the contents of the viewing notification signal,
For example, a predetermined keyword may be displayed on the television 50 together with the commercial image, and the customer may input the keyword as a viewing notification signal. In this case, a keyword is input as a viewing notification signal, and a notification e-mail including the content of the keyword is generated / transmitted, and the keyword included in the notification e-mail at the server 30 is the keyword at the time of commercial broadcasting. May be verified to confirm that the commercial has been viewed.

As described above, in the present embodiment, the mobile phone transmits the notification e-mail notifying the presence / absence of the commercial viewing of the customer to the server in accordance with the presence / absence of the viewing notification signal.
The server can confirm the presence or absence of commercial viewing based on the content of the notification email. In addition, by collecting records of whether or not commercial viewing is performed for each company, the company can specifically grasp the commercial viewing status of the consumer for each time.

Fourth Embodiment In the present embodiment, a case will be described in which, in order to further promote the commercial viewing of the customer, a privilege having a monetary value is given to the customer according to the number of times the commercial is displayed (or the number of views).

FIG. 20 is a diagram showing an outline of the commercial viewing promotion service according to the present embodiment. Server 30
The process until the company is notified of the commercial display result for each company by the aggregation process of the transmission history information table in is similar to FIG. 12 in the third embodiment. Figure 2
In 0, the server 30 sets points for granting a privilege for each customer (for each customer ID) according to the number of times of commercial display, and the mobile phone operator 3 sets a monetary value according to the number of points for each customer. The privilege of having is given to each customer. This privilege may be, for example, a discount on a mobile phone call charge, a gift certificate, or the like. On the other hand, the server 30
Collects points for each company, and the mobile phone business 3 notifies each company 1 of the collection result as point information. Then, although not shown, each company 1 bears the cost of the privilege given to the customer by the mobile phone business 3 based on the number of points of each company notified as the point information. In addition, in FIG. 20, the mobile phone operator 3 is supposed to give a privilege to the customer, but the present invention is not limited to this.
For example, each company may give a privilege to each of the customers based on the point information notified by the mobile phone operator. Further, in FIG. 20, the television 50 to the mobile phone 4
Although the display start notification signal is transmitted to 0, the viewing notification signal may be input by the customer's input operation as described in the third embodiment. In this case, the server 30 sets points for granting a privilege for each customer (for each customer ID) according to the number of times of commercial viewing.

In the present embodiment, the configuration of mobile phone 40 is the same as that shown in FIG. 6 or 13.

The configuration of the server 30 is also similar to that shown in FIG. However, the transmission history information management unit 305
Has a function of setting points according to the number of times of commercial display for each customer ID using the contents of the transmission history information table and a function of totalizing the points set for each customer ID for each company. The point totaling result for each company may show a breakdown of the point setting for each customer ID. Then, according to the points set for each customer ID by the transmission history information management unit 305, a privilege is given to each customer, and the point total result for each company is notified to each company as point information.

As described above, in the present embodiment, the server sets points for giving a privilege having a monetary value in accordance with the number of times the commercial is displayed or the number of times the commercial is viewed. Can be promoted more.

Further, since the point totaling result for each company is notified to each company as point information, each company can grasp the advertising effect of the commercial broadcasting concretely and the cost incurred by giving the privilege. You can understand the burden.

In the above, the case where points are set for each customer ID according to the number of times of commercial display or the number of times of commercial viewing has been described, but the present invention is not limited to this. ) Points may be set according to the number of times the control e-mail is sent to the mobile phone.

The first to fourth embodiments described above are also included.
According to the above, all TVs in the vicinity of the mobile phone will operate the channel in response to the control signal. For example, set the ID for each TV and specify the TV ID from the mobile phone. By transmitting the control signal by using the control signal, only a specific television may be controlled. Also, a unique ID (for example, phone number) of the mobile phone is stored in the TV, and the mobile phone ID is stored in the control signal
By including it, each television may respond only to a control signal from a specific mobile phone. In the above first to fourth embodiments, the processing procedure of the mobile communication device (mobile phone) and the communication system according to the present invention has been described, but the processing shown in the first to fourth embodiments The mobile communication method and the communication method according to the present invention can be realized by the same processing procedure as the procedure.

[0067]

According to the present invention, the control signal is transmitted to the video display device based on the content of the control message received from the message transmission device, and the video display device receives the designated reception frequency at the designated display start time. In order to start receiving and displaying the video information, if the video information is commercial video information by a company, for example, it is more likely that consumers will watch the commercial video information, and the company will have an advertising effect by the commercial video information. Can be increased.

Further, according to the present invention, when the control message includes a request for turning on the power of the video display device, the video display device is turned on at the designated display start time and the power is turned on at the designated reception frequency. In order to start receiving and displaying video information, if the video information is commercial video information by a company, for example, the power is turned on even if the power of the video display device is not turned on. The possibility that a person views the commercial image information is increased, and the company can enhance the advertising effect of the commercial image information.

Further, according to the present invention, when the control message includes the designation regarding the volume level of the audio information accompanying the video information, the video information is displayed on the video display device at the designated display start time. It is possible to output audio information at a specified volume level, and if the video information is commercial video information from a company, for example, increase the volume level of the commercial video information to enhance the advertising effect of the commercial video information. be able to.

Further, according to the present invention, when the designated display end time at which the display of the video information should be finished is designated in the control message, the display of the video information is finished at the designated display end time. The display device can be returned to its original state.

Further, according to the present invention, it is determined whether or not the video display device starts receiving and displaying the video information at the designated display frequency at the designated display start time, and based on the determination result, whether the video information is received or displayed. In order to send a completion notification message or a non-completion notification message for notifying to the message transmitting device, when the video information is commercial video information by a company, for example, it is determined whether or not the consumer has watched the commercial video information. It becomes possible for companies to understand the commercial viewing status of consumers concretely.

Further, according to the present invention, the completion notification message or the non-completion notification message for notifying the reception and display of the video information on the video display device is received from the mobile communication device, and the video information is displayed on the video display device. In order to record the presence / absence, when the video information is commercial video information by a company, for example, it is possible to determine whether or not the consumer has watched the commercial video information.
Companies will be able to understand the consumer's commercial viewing status in a concrete manner.

Further, according to the present invention, the points for giving the privilege are set according to the presence / absence of the display of the commercial video information on the video display device, so that the commercial viewing of the consumer can be further promoted.

Further, according to the present invention, since the record of the presence / absence of display of commercial image information on the image display device is totaled for each commercial image information, a company can grasp the advertising effect for each commercial image information specifically. it can.

Further, according to the present invention, since the record of the presence / absence of display of commercial image information on the image display device is aggregated for each company, each company can grasp the advertising effect of its own commercial image information specifically. it can.

Further, according to the present invention, since the recording of the presence / absence of display of commercial image information on the image display device is aggregated for each broadcast channel, the company specifically grasps the advertising effect of the commercial image information for each broadcast channel. be able to.

Further, according to the present invention, since the points for granting the privilege associated with each company are totaled for each company, the company concretely shows the advertising effect of the commercial image information based on the result of totaling the points. It is also possible to understand the cost burden caused by the privilege grant.

[Brief description of drawings]

FIG. 1 is a diagram showing a processing flow of a commercial viewing promotion service according to the first embodiment.

FIG. 2 is a functional block diagram showing a configuration of a server according to the first embodiment.

FIG. 3 is a diagram showing an example of a customer information table.

FIG. 4 is a diagram showing an example of a commercial broadcast schedule table.

FIG. 5 is a diagram showing an example of a control command.

FIG. 6 is a functional block diagram showing the configuration of the mobile phone according to the first embodiment.

FIG. 7 is a flowchart showing the processing of the server.

FIG. 8 is a flowchart showing a process when the control email of the mobile phone is received.

FIG. 9 is a flowchart showing a process when transmitting a display start control signal of a mobile phone.

FIG. 10 is a flowchart showing a process of transmitting a display end control signal of the mobile phone.

FIG. 11 is a diagram showing an example of analysis information.

FIG. 12 is a diagram showing a flow of processing of a commercial viewing promotion service described in the second embodiment.

FIG. 13 is a functional block diagram showing the configuration of the mobile phone according to the second embodiment.

FIG. 14 is a functional block diagram showing the configuration of a server according to the second embodiment.

FIG. 15 is a diagram showing an example of a transmission history information table.

FIG. 16 is a flowchart showing a process of receiving a display start notification signal of a mobile phone and a process of generating and transmitting a notification electronic mail.

FIG. 17 is a flowchart showing a process when the server receives a notification e-mail.

FIG. 18 is a diagram showing an example of a counting result for each company.

FIG. 19 is a functional block diagram showing the configuration of the mobile phone according to the third embodiment.

FIG. 20 is a diagram showing the flow of processing of a commercial viewing promotion service described in Embodiment 4;

[Explanation of symbols]

1 company, 2 broadcasting station, 3 mobile phone operator, 4 general household, 30 server, 40 mobile phone, 50 television receiver, 51 wireless interface, 301 customer information management unit, 302 commercial broadcasting schedule management unit, 303 control electronics Mail generation unit, 304 communication processing unit, 305 transmission history information management unit, 401 e-mail communication processing unit, 402 e-mail analysis unit, 403 timer, 404 control signal generation unit, 405 control signal communication processing unit, 406 e-mail generation unit , 407 Input section.

─────────────────────────────────────────────────── ─── Continuation of front page (51) Int.Cl. ⁷ Identification code FI theme code (reference) H04M 11/08 H04N 5/63 Z H04N 5/63 H04B 7/26 M 7/08 H04N 7/08 Z 7 / 081 F term (reference) 5C025 DA05 5C026 EA07 5C063 CA23 CA36 CA40 DA07 EB50 5K067 AA21 BB04 BB28 DD27 EE02 EE12 5K101 KK02 KK11 KK18 LL12 MM07 NN18 NN21 PP03

Claims (20)

[Claims] 1. A mobile communication device capable of communicating with a video display device capable of receiving video information at a predetermined reception frequency and displaying the received video information, and a message transmission device capable of transmitting a predetermined message. , A time at which the video display device specifies a reception frequency at which the video display device should receive video information as a designated reception frequency and the video display device should start receiving and displaying video information at the designated reception frequency. A message communication unit that receives a control message that designates the designated display start time, and a control signal that is transmitted to the video display device according to the control message, and that the designated reception frequency is transmitted to the video display device at the designated display start time. Mobile communication having a video display device control unit for starting reception and display of video information in Location. 2. The message communication unit receives a control message requesting power-on of the video display device, and the video display device control unit transmits a control signal to the video display device according to the control message. The mobile communication device according to claim 1, wherein the video display device is turned on at the designated display start time. 3. The mobile communication device is capable of communicating with a video display device that receives audio information accompanying the video information together with the video information, and the message communication unit is provided when the video display device outputs the audio information. Receiving a control message designating the volume level of the designated volume level as the designated volume level, the video display device control unit transmits a control signal to the video display device in accordance with the control message, and displays the video display at the designated display start time. The mobile communication device according to claim 1, wherein the device displays video information and outputs audio information accompanying the video information at the designated volume level. 4. The message communication unit receives a control message designating a time at which the video display device should end reception and display of video information as a designated display end time, and the video display device control unit receives the control message. 2. A control signal is transmitted to the video display device according to a control message, and the video display device ends reception and display of video information at the specified reception frequency at the specified display end time. The mobile communication device according to. 5. The image display device has a wireless communication interface for wireless communication, and the image display device control unit transmits the control signal to the image display device by wireless communication. The mobile communication device according to any one of claims 1 to 4. 6. The mobile communication device, wherein the video display device control unit determines whether or not the video display device has started receiving and displaying video information at the designated display frequency at the designated display start time. Is a completion notification message for notifying that the video display device has started receiving and displaying video information at the specified reception frequency at the specified display start time based on the result of determination by the video display device control unit, and The video display device has a message generation unit that generates any one of a non-completion notification message for notifying that the reception and display of the video information at the designated reception frequency has not started at the designated display start time, The communication unit transmits one of the completion notification message and the non-completion notification message to the message transmitting device. The mobile communication device of claim 1. 7. The display which notifies the video display device control unit from the video display device that the video display device has started receiving and displaying video information at the designated reception frequency at the designated display start time. The movement according to claim 6, wherein when the start notification signal is received, it is determined that the video display device has started receiving and displaying the video information at the specified reception frequency at the specified display start time. Communication device. 8. The mobile communication device further includes a display for notifying that the video display device has started receiving and displaying video information at the designated reception frequency at the designated display start time by a user's input operation. The video display device control unit has an input unit for inputting a start notification signal, and when the input unit inputs the display start notification signal, the video display device is at the specified reception frequency at the specified display start time. The mobile communication device according to claim 6, wherein the mobile communication device determines that reception and display of the video information of (4) has started. 9. The video display device is a television receiver capable of receiving commercial video information broadcast on a predetermined broadcast channel and displaying the received commercial video information, and the message communication unit is The video display device specifies the broadcast channel on which the commercial video information should be received as the designated broadcast channel, and the time at which the video display device should start receiving and displaying the commercial video information on the designated broadcast channel is the designated display start time. Upon receiving a control message to specify, the video display device control unit transmits a control signal to the video display device according to the control message, and the video display device at the specified broadcast channel at the specified display start time. Characterized by starting reception and display of commercial video information The mobile communication device of claim 1,. 10. A mobile communication device capable of receiving video information at a predetermined reception frequency and communicating with a video display device capable of displaying the received video information, and transmitting a predetermined message to the mobile communication device. A communication system having a message transmission device, wherein the message transmission device specifies a reception frequency at which the video display device should receive video information as a designated reception frequency, and the video display device operates at the designated reception frequency. Generating a control message that designates a time at which reception and display of video information should start as a designated display start time, and transmitting the generated control message to the mobile communication device, wherein the mobile communication device transmits the message. The control message is received from the device, and the video display device is instructed according to the received control message. Communication system transmits a control signal, characterized in that to start receiving and displaying the video information at the specified receiving frequency in the image display device to the designated display start time. 11. The message transmission device generates a control message that designates a time when the video display device should end reception and display of video information as a designated display end time, and the generated control message is the mobile communication. The mobile communication device receives the control message from the message transmission device, transmits a control signal to the video display device according to the received control message, and transmits the control signal to the video display device at the designated display end time. 11. The video display device ends reception and display of video information at the designated reception frequency.
The communication system according to. 12. The mobile communication device determines whether or not the video display device has started receiving and displaying video information at the designated reception frequency at the designated display start time, and based on the determination result, the video display device. A completion notification message for notifying that a display device has started receiving and displaying video information at the specified reception frequency at the specified display start time, and an image at the specified reception frequency at the specified display start time by the video display device. Generates one of the non-completion notification message notifying that reception and display of information have not started, and transmits either the generated completion notification message or non-completion notification message to the message transmitting device. The message transmitting device receives either the completion notification message or the non-completion notification message from the mobile communication device. 11. The communication system according to claim 10, wherein whether or not the video information is displayed at the designated designation display start time is recorded based on whether the completion notification message or the non-completion notification message is received. . 13. The message transmission device sets points for giving a privilege to a user of the mobile communication device, based on a record of whether or not the video information is displayed. Communication system. 14. The video display device is a television receiver capable of receiving commercial video information broadcast on a predetermined broadcasting channel and displaying the received commercial video information, and the message transmitting device is The video display device specifies the broadcast channel on which the commercial video information should be received as the designated broadcast channel, and the time at which the video display device should start receiving and displaying the commercial video information on the designated broadcast channel is the designated display start time. A control message for designating is transmitted to the mobile communication device, and the video display device starts receiving and displaying commercial video information on the designated broadcast channel at the designated display start time from the mobile communication device. The completion notification message to notify and the video display device Upon receipt of one of the non-completion notification message notifying that reception and display of commercial video information on the designated broadcast channel has not been started at the designated display start time, the completion notification message and the non-completion notification message The presence or absence of display of commercial video information at the designated display start time is recorded based on which is received, and points for giving a privilege to the user of the mobile communication device are set based on the recording result. The communication system according to claim 13. 15. The communication system includes a plurality of mobile communication devices, and the message transmission device, for a plurality of designated display start times, which commercials are designated broadcast channels and designated broadcast channels for each designated display start time. A mobile communication device that manages whether video information is broadcast, transmits a control message to any one of the plurality of mobile communication devices at each designated start time, and transmits the control message. From the completion notification message and the non-completion notification message, the commercial for each mobile communication device with respect to each designated display start time based on which of the completion notification message and the non-completion notification message is received. Whether or not video information is displayed is recorded, and the specified display start time Communication system of claim 14 where any of the commercial video information collected by the identifying whether the broadcast, characterized by aggregating the recorded results for each commercial video information. 16. The message transmitting device manages, for a plurality of designated display start times, a designated broadcast channel and which company's commercial video information is broadcast on the designated broadcast channel for each designated display start time, From the mobile communication device that has transmitted the control message, either the completion notification message or the non-completion notification message is received, and respective designated display start based on whether the completion notification message or the non-completion notification message is received Regarding time, whether or not commercial video information is displayed for each mobile communication device is recorded, and at which designated commercial start time the commercial video information is broadcast is specified, and the recording results are aggregated for each company. The communication system according to claim 15, wherein the communication system is a communication system. 17. The communication system according to claim 15, wherein the message transmitting device totalizes the recording results for each of the designated broadcast channels. 18. The message transmitting device sets points for granting a privilege to each user of the plurality of mobile communication devices in association with any company, and also supports each company for each company. 17. The totalized points are totaled.
The communication system according to. 19. A mobile communication method, comprising: receiving video information at a predetermined reception frequency and communicating with a video display device capable of displaying the received video information and a message transmission device capable of transmitting a predetermined message. , A time at which the video display device specifies a reception frequency at which the video display device should receive video information as a designated reception frequency and the video display device should start receiving and displaying video information at the designated reception frequency. A message communication step of receiving a control message designating as a designated display start time, transmitting a control signal to the video display device according to the control message, and designating the designated reception frequency to the video display device at the designated display start time. And a video display device control step for starting reception and display of video information at Mobile communication method for. 20. A mobile communication device capable of receiving video information at a predetermined reception frequency and communicating with a video display device capable of displaying the received video information, and transmitting a predetermined message to the mobile communication device. A communication method using a message transmission device, wherein the message transmission device specifies a reception frequency at which the video display device should receive video information as a designated reception frequency, and the video display device operates at the designated reception frequency. Generating a control message that designates a time at which reception and display of video information should start as a designated display start time, and transmitting the generated control message to the mobile communication device, wherein the mobile communication device transmits the message. The control message is received from the device, and the video display device is controlled according to the received control message. Communication method characterized by sending a signal to initiate reception and display of video information in the designated reception frequency to the video display device to the designated display start time.