JP2003189285A - System, method and program for providing commercial and computer readable storage medium stored with commercial providing program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a commercial providing system, a commercial providing method, a commercial providing program and a computer readable storage medium stored with the commercial providing program with which users are satisfied with merchandise by viewing commercials from all the countries of the world to buy the merchandise and companies can perform marketing about popular merchandise, etc., abroad by referring to foreign commercials and merchandise purchased by users. <P>SOLUTION: A commercial management company makes a contract with companies of all of the countries of the world providing commercials, collectively manages the respective commercials and sells and mediates merchandise advertised in the commercials. A server 10 of the commercial management company distributes commercial data in response to a request from a user terminal 20 connected through the Internet 1 and a network 2. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention stores a commercial providing system, a commercial providing method, a commercial providing program, and a commercial providing program capable of distributing and displaying commercials of the world to a terminal device connected to a network. The present invention relates to a computer-readable storage medium.

[0002]

2. Description of the Related Art In recent years, IT (Information)
With the development of technology, the use of the Internet, mobile phones, satellite broadcasting, etc. has become widespread in homes, businesses, schools, etc., and international communication of information such as advertisements (commercial) via communication lines has become widespread. Is being promoted. By the way, in commercials, the advertisement itself is interesting because the individuality of the company that advertises, the individuality of the advertising agency, etc. are reflected, and there are also commercials. Commercials are also interesting in that they represent the nationality and ethnicity of each country. By viewing the commercials of each company, the user who views such commercials can understand the image of the company, products handled, and the like. On the other hand, a company that provides commercials can aim for effects such as advertising, product sales promotion, and corporate image improvement through commercials.

[0003]

However, it is often the case that the user can watch commercials through television broadcasting, and the commercials of domestic companies are mainly watched between programs. As described above, in the current situation, the commercial is sent from the side providing the commercial to the one side of the user who views the commercial, and the user cannot watch the commercial when he / she wants to watch it, and cannot repeatedly watch the same commercial. . Further, banner advertisements on the Internet are also displayed on a part of the site where advertisements / promotions are displayed, which is one-sided. Therefore, it is desirable for companies to increase opportunities for advertisement, product promotion, and image enhancement by providing commercials by utilizing various communication infrastructures such as television broadcasting, digital broadcasting, mobile phones, and the Internet. In addition, for a user who wants to watch the commercial, an environment is desired in which the commercial can be watched when the user wants to watch it and the same commercial can be watched repeatedly.

Therefore, an object of the present invention is to allow a user to purchase a product after viewing the commercials from all over the world after the user is satisfied. As a company, refer to a foreign commercial or a product purchased by the user. Accordingly, it is to provide a commercial providing system, a commercial providing method, a commercial providing program, and a computer-readable storage medium storing the commercial providing program capable of performing marketing on things popular in foreign countries.

[0005]

According to the commercial provision system of the present invention, it is a commercial provision system for providing commercial data to a viewer who desires to watch commercials via a computer network. Commercial information presenting means for obtaining data and storing commercial information in a distribution database as commercial information, and commercial information presenting commercial information stored in the distribution database in response to a request from a viewer, Selection information acquisition means for acquiring selection information selected by the desired viewer from the commercial information presented by the commercial information presentation means, and commercial information corresponding to the selection information acquired by the selection information acquisition means. Database Extracted from the scan, and commercial distribution means for distributing to the viewing seekers, by providing a,
A general user can immediately watch a foreign commercial desired to be watched.

According to the commercial provision system of the present invention, the selection information obtaining means also obtains selection information regarding a commercial product selected by the prospective viewer as a purchase request based on the commercial information distributed by the commercial distribution means. However, based on the selection information as the purchase request acquired by the selection information acquisition unit, the general user is further provided with an amount presentation unit that calculates the amount of the commercial product and presents it to the viewer. You can view commercials of foreign products and make a purchase decision after you are satisfied. Further, according to the commercial provision system of the present invention, the commercial information stored in the commercial database for distribution is popular based on the country based on the selection information regarding the viewing desire or the purchase desire acquired by the selection information acquiring unit. By further providing commercial analysis means for creating commercial analysis information such as fashion, hot selling products, etc., if the general user is a company, it is possible to perform marketing on products popular in foreign countries,
It can be used as a reference for making your own commercials. According to the commercial provision system of the present invention, the commercial information stored in the distribution database stores the native language version of the native language of each country and the translated version translated into Japanese. General users can view commercials with commentary in Japanese.

According to the commercial provision method of the present invention,
A commercial provision method for providing commercial data to a viewer who desires to watch commercials via a computer network, the first step of acquiring commercial data of each country of the world and storing it in a distribution database as commercial information. And a second step of presenting commercial information stored in the distribution database in response to a request from a viewer.
The third step of acquiring the selection information selected by the viewer as the viewing desire from the commercial information presented in the second step, and the commercial information corresponding to the selection information acquired in the third step, By the fourth step of extracting from the distribution database and distributing to the viewer, the general user can immediately watch the foreign commercial desired.

According to the commercial provision program of the present invention, it is a commercial provision program for providing commercial data to a viewer who desires to watch commercials via a computer network. Commercial information storage means for storing information in the distribution database as information, commercial information presenting means for presenting commercial information stored in the distribution database in response to a request from a viewer, commercials presented by the commercial information presenting means Selection information acquisition means for acquiring selection information selected by the applicant for viewing as information from information, commercial information corresponding to the selection information acquired by the selection information acquisition means is extracted from the distribution database, and Commercial distribution means for distributing the viewing seekers, by causing a computer to function as a general user is able to immediately view the foreign commercial desired viewing.

According to the storage medium in which the computer-readable commercial provision program of the present invention is stored, a computer for providing commercial data via a computer network to a viewer who desires to watch commercials can be used in various countries around the world. Commercial data storage function to obtain commercial data of the commercial information storage function to store in a distribution database as commercial information, and commercial information presentation function to present commercial information stored in the distribution database in response to a request from a viewer. From the commercial information presented by the commercial information presentation function, the selection information acquisition function for acquiring the selection information selected by the viewer as the viewing desire, the commercial information corresponding to the selection information acquired by the selection information acquisition function, Extracted from the credit database, commercial distribution function of distributing the viewer who wish, by functioning as a general user can immediately view foreign commercial desired view.

[0010]

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, preferred embodiments of the present invention will be described in detail with reference to FIGS.
FIG. 1 is a diagram showing the concept of a commercial provision system. As shown in FIG. 1, the commercial provision system of the world according to the present embodiment is used by companies and advertising agencies in countries all over the world (the United States, Canada, France, etc. are shown in FIG. 1 as an example). A server 10 of a commercial management company that manages commercials around the world is connected via the Internet 1. Further, the user terminal 20 of each home is connected to the Internet 1 to which the server 10 is connected via the network 2. The user terminal 20 of a general user is a terminal device such as a PC (personal computer), a workstation, a digital TV, a Web TV, a mobile phone, etc.
It also functions as a data receiving device that receives data transmitted from the device. In the present embodiment, as an example, the general user will be described as a viewer at home, but the present invention is not limited to this, and general companies aiming at marketing research by watching commercials, etc. Is also included as a general user. Further, in the present embodiment, commercial provision in the commercial provision system means that commercial data is distributed to the user terminal 20 by the server 10.

In this embodiment, the server 10 of the commercial management company and the user terminal 20 are connected via the network 2 and the Internet 1. In the network 2 that connects the user terminal 20 to the Internet 1, a general user of the user terminal 20, such as a captain system or other WAN (wide area network), sends a processing request (data transmission request) to the server 10 for a predetermined process. It is assumed that the network can be performed and the server 10 can execute a predetermined process requested by the user terminal 20. The network 2 may or may not include a network or sub-network smaller than the network 2. The network 2 may be a network in which the server 10 and the user terminal 20 are connected to each other by wire, wireless, or both, a network using only a dedicated line, a network using a switched line including a dedicated line, and a dedicated line. Any network based on public lines that does not include In addition, this network 2 is a computer, which is realized by a broadband and high-speed communication line.
An internet connection system by a network, that is, a broadband network (details will be described later with reference to FIG. 3) realized by using an optical fiber, CATV (cable television), ADSL (asymmetric digital subscriber line), or the like may be used.

In the present embodiment, the commercial management company contracts with companies in the world who provide commercials, collectively manages each commercial, and also mediates sales of products advertised in the commercials. And In addition, the commercial management company is assumed to be able to deliver the commercial data of each country to the users of each country of the world via the Internet 1 by the server 10. The commercial data acquisition contract with each country by the commercial management company may be directly contracted with the company in each country, or by acquiring partnership information with the advertising agency in each country that controls the commercial, it is said that the information about the commercial will be acquired. You may do it. In this way, the following cases can be considered in the contract regarding the commercial data between the commercial management company, the companies in each country or the agents in each country, and the commercial management company.

The commercial data may be directly transmitted from a company in each country or an advertising agency in each country to a commercial management company by a broadband network via the Internet 1. As described above, the commercial management company can acquire the moving image data called commercial in a short time by transmitting and receiving the data through the broadband network. In addition, the latest commercial information and the like can be updated at any time from companies in each country or agents in each country. For example, in a commercial management company, when acquiring commercial data for distribution from a company in each country or an advertising agency in each country and managing distribution by the server 10, for example, a registration fee is finely charged from a company in each country or an advertising agency in each country. You may make it collect. In addition, companies in each country or advertising agencies in each country provide commercial data to commercial management companies free of charge because commercial management companies will provide commercial data distribution services with advertising effects. Good.

Further, when the commercial management company is requested to provide commercial data for distribution free of charge, the commercial product may be purchased by a general user who has watched the commercial, or another product of a foreign company providing the commercial. When the purchase is completed, a sales promotion margin may be obtained from the foreign company for some of the product price. Further, since the commercial management company distributes the commercial data overseas to the general users in each country and makes it available for viewing, it will increase the opportunities for companies in each country and agents in each country to promote commercial products, and Registration fees and brokerage fees may be collected from agents in various countries for each commercial. Further, the commercial management company may receive the margin by providing the foreign company or the advertising agency with the results of the questionnaire for the commercial viewed by the user as a market research. As described above, the commercial data acquired by the commercial management company under contracts with companies or advertising agencies in various countries around the world is stored as commercial data in a database in the server 10 (details will be described later). There is.

Next, the server configuration of the commercial management company will be described. FIG. 2 is a diagram showing a server configuration of a commercial management company. As shown in FIG. 2, the server 10 includes a control unit 11, and a display unit 13, an input / output unit 12, a communication control unit 14, a storage unit 15, not shown, via a bus line 16 such as a data bus. Other devices are connected. The control unit 11 controls a variety of devices according to a program and performs calculations, a central processing unit (CPU), a ROM (read only memory) that stores programs and data for the CPU to perform various controls and calculations, and a working CPU. RA used as memory
It has M (random access memory) and the like.
The control unit 11 has a multi-thread function as a WWW server, and is capable of individually responding to accesses from a plurality of user terminals 20 simultaneously.

The server 10 is the network 2
A request receiving unit for performing a request receiving process for receiving a process request for a predetermined process (data transmitting process) from the user terminal 20 connected to the request via the network 2 and the Internet 1, and a request for the process request received by the request receiving process. Request process executing means for executing the requested process executing process, requester side data acquisition process for acquiring requester side data for the requester (general user) side of the process request received in the request receiving process. Requester side data acquisition means to be performed, determination means to perform determination processing to determine whether or not to execute the requested processing (data transmission processing) based on the requester side data acquired in the requester side data acquisition processing, determination processing If it is determined that the requested processing is executed appropriately, the requested processing by the requested processing execution processing (commercial data transmission Functions as processing means for executing processing).

The input / output unit 12 is composed of an input device such as a keyboard and a mouse for performing various processes such as data input to the storage unit 15 and an output device such as a printer. A CRT (Cathode Ray) is displayed on the display unit 13.
A tube display) or a liquid crystal display device is used. The display unit 13 displays the management status of the data stored in the storage unit 15 and the control status of the entire server 10. The communication control unit 14 is a general telephone line, ISD
The network 2 is connected by an N line and a wireless telephone line (mobile phone, PHS), and is connected to the Internet 1 via the network 2. Further, the communication control unit 14
Along with the control unit 11 that controls the communication control unit 14, a request receiving unit that receives a processing request by a general user for a predetermined process (data transmission process), and requester side data for the requester side of the received processing request The requester side data acquisition means for performing the requested processing and the requested processing execution means for performing the requested processing (commercial data transmission processing) when the execution of the requested processing is determined to be appropriate.

A hard disk, which is a large-capacity storage device, is mainly used as the storage unit 15. This storage unit 15
Is a program unit 1 that stores programs and data for the CPU of the control unit 11 to perform various controls and calculations and that functions as a commercial data distribution program product of the present invention.
51, a content storage unit 153 that stores data (commercial data) to be transmitted in response to a transmission request from the user terminal 20, data regarding general users and companies acquired from the user terminal 20, and analysis results and the like in a commercial In response to a data transmission request from the data storage unit 152 or the user terminal 20, it is determined whether or not the requested data is transmitted, and the commercial data for distribution in the content storage unit 153 is sent to the user terminal in accordance with the determination result. 20 includes a program unit 151 that stores an execution program such as send to 20.

The program unit 151 has a registration program 1511 for storing data relating to general users and companies in the data storage unit 152, and content for delivering designated commercial data in response to a commercial data delivery request received from the user terminal 20. Delivery program 15
12. User terminal 20 to which commercial data is distributed
In addition, a charging program 1513 for charging a commercial data viewing charge and a product purchase charge, and various other programs are stored. Program part 15
1 is a content storage unit 1 as another program.
Stored is a data update program for updating commercial data for distribution stored in 53, data on general users and companies stored in the data storage unit 152, data of commercial analysis results, and the like.

Further, the program section 151 receives a request reception processing program for receiving a processing request by a general user for a predetermined processing (data transmission processing) from the user terminal 20 connected to the network 2 via the network 2. , A request processing execution processing program that executes the processing (data transmission processing) requested in the processing request received in the request reception processing, a general user side that acquires data about the general user side of the processing request received in the request reception processing The content storage unit 153 includes a data acquisition processing program, a judgment processing program for judging whether or not the requested processing (data transmission processing) is appropriate based on the general user side data acquired in the general user side data acquisition processing, and a data update program. The specified commercial data stored in If the information is updated, the notification program that notifies each user terminal 20 of the registered user that the latest commercial data has been obtained, the commercial is analyzed based on the commercial data stored in the content storage unit 153. However, analysis programs for creating commercial analysis information summarizing trends of each country, commercial scenarios, video, music characteristics, commercial explanations, questionnaire results, etc. are stored.

The data storage unit 152 stores the user terminal 20.
A user information database 1521 that stores personal information about registered users, such as a general user's name, postal code, address, telephone number, and email address, received for each ID and password, as well as a company name received from the user terminal 20. , Corporate information database 1522 that stores company information such as postal code, address, telephone number, and e-mail address for each ID and password, and trends in each country analyzed based on commercial data stored in the content storage unit 153. Commercial scenario,
A commercial analysis information database 1523 that stores commercial analysis information indicating video, music characteristics, commercial commentary, and the like, and a database that stores various other data are stored. It should be noted that the commercial analysis information database 1523 is based on the purchase history of commercial products purchased by registered users, the commercial information viewed by registered users and other general users, and other popular products that users desire to buy and users want to view them. Marketing results such as what the commercial looks like are also stored. In addition, the data storage unit 15
Other various data stored in 2 are statistics related to commercial viewing by registered users by age, generation, and gender, purchase history by registered users, commercial information viewed by registered users and other general users, commercials. Ranking data that ranks popular commercials such as questionnaire data for users who watched, commercials that give impact and commercials that give impact by collecting questionnaire results for viewed commercials, unpopular commercials, etc. Etc. are stored.

The content storage unit 153 stores distribution commercial data 1531 acquired from a company in each country or a distributor in each country. The distribution commercial data 1531 is stored as text data, moving image data, audio data, etc. created in a format viewable by browser software. In addition, the commercial data for distribution 1531 is stored separately for each country, for each business content of a company that provides advertisements, for each product, and for each performer, and each category is linked to each other. To do. In response to the request received from the user terminal 20, the control unit 11 selects the corresponding commercial data from the distribution commercial data 1531 managed for each category, and transmits the selected commercial data to the user terminal 20. Furthermore, commercial data for distribution 1
531 is a bilingual commercial content, for example, a translated version in which English or French commercials are translated into Japanese, or French to Spanish, and a native language version in the original language. Both are stored. In the present embodiment, the translated version is assumed to be a Japanese translation of the content, conversation, etc. of the commercial data acquired by the commercial management company from the company or advertising agency in each country. A server that manages only other product information handled by a company that provides data may be installed.

FIG. 3 is a diagram showing an example of a connection system from the user terminal 20 to the Internet 1. The server 10 of the commercial management company is connected to the user terminal 20 via a broadband network as shown as an example in FIG. 3, and extracts the relevant commercial data from the database in the server 10 in response to a request from a general user. Then, it is designed to be delivered. A general user can view the received commercial data at the user terminal 20 that has received the commercial data transmitted from the commercial management company.

Here, a connection method to the Internet 1 when a CATV is used as the network 2 (see FIG. 1) will be described with reference to FIG. A head end 211 and a cable modem 212 are installed in the CATV station. The headend 211 is a mechanical facility installed in a CATV station, and is a device that converts a received digital signal and transmits it to a cable television line via a cable modem 212. In addition, in FIG.
The case where the CATV station receives the digital signal via the antenna has been shown, but the present invention is not limited to this. A router connected to the Internet 1 by wire is installed in the CATV station, and the router is connected to the cable modem 212 to connect the cable. You may make it transmit to a television line. The user terminal 20 receives the CAT via the cable modem 201.
It is connected to the V station and can display the commercial data transmitted to the cable TV line. A TV 20a, which is a Web TV or digital TV that can use the Internet, includes a cable modem 201 and an STB (Set Top Box) 2.
02 is connected. The STB 202 is connected to the main body of the television receiver for receiving CATV broadcasts, and in addition to the receiving function, stores the received data in the built-in hard disk, converts it into data that can be viewed, and converts it into the Internet. It has the function of connecting.

Next, a method of connecting to the Internet 1 when ADSL is used as the network 2 will be described with reference to FIG. The user terminal 20 is the area I
It is connected to the Internet 1 via the P network 22 and the ADSL device 23 of the telephone station. ADSL device 23 is a PC
Connection with the user terminal 20 or the television 20a, such as
It is connected to a splitter 221 that switches the connection with the telephone. When the splitter 221 switches to the connection to the user terminal 20 or the television 20a, the ADSL modem 222
A connection to the Internet 1 is made via. In addition,
In FIG. 3, the case of the CATV and the ADSL connection is described as an example, but the present invention is not limited to this, and the FT
You may make it utilize TH (optical fiber) etc.
In this way, the user terminal 2 by the commercial management company
As a commercial provision method to 0, a computer network realized by a broadband and high-speed communication line, that is, a broadband network realized by optical fiber, CATV, wireless, ADSL, etc. can be used, so that a user can use a moving image or the like. It is possible to receive a large amount of data at high speed in a short time.

Next, one embodiment of the operation of the commercial provision system of the present embodiment configured as described above will be described. Note that the commercial provision operation in the commercial provision system of the present embodiment means that commercial data is distributed to the user terminal 20 by the server 10 (hereinafter referred to as commercial distribution service). Here, the case where the server 10 and the user terminal 20 transmit / receive data via the Internet 1 and the network 2 will be described, but the same operation is performed in data transmission / reception between the server 10 and each of the other user terminals. Shall be performed.

When the user of the user terminal 20 receives commercial data by the commercial providing system, first, in the user terminal 20, the network 2 is received.
Launch the software to connect to the Internet 1 via
Connect to the Internet. Also, start up the WWW browser and enter the URL (Uniform Res) of the website you want to browse or the site of the file you want to download.
It is specified by the source Locators) and transmitted.
As a result, routing is performed based on the URL of the designated site, and the server 1 having the designated site via the Internet 1 and the network 2.
Access to 0 is performed. And on the server 10,
URL of data requested to be transmitted as transmission request data
Then, the network address or the like of the user terminal 20 as the requester side data is transmitted.

FIG. 4 is a flowchart showing the flow of the commercial providing operation by the server 10. This Figure 4
As shown in, the control unit 11 in the server 10 monitors whether the user terminal 20 accesses the web screen of the commercial distribution service of the commercial management company via the Internet 1. When there is an access from the user terminal 20 (step 401),
The server 10 transmits the home page data of the commercial distribution service to the user terminal 20, and at the same time, confirms whether or not the user of the user terminal 20 (hereinafter referred to as the distribution service user) is a registered member. Processing (steps 402 to 405)
I do. When the home page data of the commercial distribution service is received by the user terminal 20, the commercial distribution service use confirmation screen as shown in FIG. 5 is displayed on the display means such as the display of the user terminal 20.

On the commercial distribution service use confirmation screen, the I unique to the distribution service user of the user terminal 20 is displayed.
A place for inputting D (identification number) and password is provided. Here, if the distribution service user has already registered as a member (step 402; Y), enter the ID and password on the commercial distribution service use confirmation screen, and click the "Next" 51 which is the send button.
By selecting and clicking, the ID and password and the data requesting the use of the commercial distribution service are transmitted to the server 10. Server 10
When D and the password and the data requesting the use of the commercial distribution service are received (step 405),
It is confirmed whether or not the personal information of the user (distribution service user) corresponding to the ID and password is stored in the user information database 1521. Control unit 11
Confirms that the distribution service user who stores the personal information and has the ID and password is a registered user (already registered as a member), and simultaneously transmits commercial selection data to the user terminal 20 ( Step 406).

On the other hand, if the distribution service user is the first person to use the commercial distribution service and has not yet registered as a member (step 402; N), select "click here for member registration" 52 and click it. As a result, data indicating that the member registration is desired is transmitted to the server 10. When the server 10 receives the data indicating that the member registration is desired, the server 10 transmits the member registration data for member registration to the user terminal 20 and at the same time performs the member registration process (steps 403, 4).
04). Member registration data is user terminal 20
6 is displayed on the display means of the user terminal 20.
The member registration screen as shown in is displayed. In this member registration screen, personal information (postal code, address, telephone number, FAX number, E-mai) regarding a distribution service user who desires to use the commercial distribution service for the first time is displayed.
l address, name, date of birth, age, gender, etc.) are provided. A distribution service user who wants to use the commercial distribution service for the first time inputs his or her personal information, and selects and clicks the "Next" 61 which is the send button. The data requesting the member registration of the service is transmitted to the server 10.

When the server 10 receives the personal information and the data requesting the member registration, it sets a unique ID and password for the received personal information, and based on the ID and the password, the personal information is stored in the user information database. 1521. The server 10 stores the personal information and, at the same time, transmits the data for notifying the ID and password to the user terminal 20 (step 40).
4). When the data notifying the ID and the password is received by the user terminal 20, the member registration completion screen as shown in FIG. 7 is displayed on the display means of the user terminal 20. On this member registration completion screen, the ID and password set for the individual distribution service user of the user terminal 20 for which member registration has been completed are displayed. After that, when the distribution service user wants to use the commercial distribution service, the member registration is confirmed by this ID and password.

In the commercial distribution service according to the present embodiment, since charging is performed for viewing the commercial data, the commercial management company presents the service agreement to the distribution service user and selects the charging method. Need to be asked. Therefore, until the distribution service user selects the charging method for viewing the commercial data, “To the commercial selection screen” 7
You cannot select the 3 button. Therefore, the distribution service user who has completed the member registration selects each button of “about commercial distribution service” 71 and “about member agreement” 72 on the member registration completion screen of the user terminal 20 to request transmission of each content. Data to be transmitted to the server 10. The server 10 receiving this transmission request transmits the data regarding the commercial distribution service and the member agreement to the user terminal 20. The distribution service user confirms the content related to the commercial distribution service and the member agreement displayed on the display means of the user terminal 20. And
When the delivery service user confirms the content such as the fact that a fee is charged for downloading and viewing the commercial data, selecting the billing method and selecting the confirmation button (not shown), the user terminal 20 Sends the content confirmation data to the server 10. Further, here, the delivery service user selects a payment method of the fee charged by the selected charging method (for example, direct debit, payment by a bill sent every month, etc.). After this series of operations for confirming the contents, the distribution service user can select and click the button "to commercial selection screen" 73 for the first time.

Here, the charging of the commercial management company and general users will be described. When the distribution service user downloads the commercial data stored in the content storage unit 153 to the user terminal 20, the commercial management company charges and bills the commercial data as a download and viewing fee. As a result of the member registration, the server 10 presents to the delivery service user who first refers to the content of the commercial delivery service, that the entrance fee will be charged. Then, by paying the user registration fee, the distribution service user can download and view the commercial data free of charge for a predetermined period as a trial period or a service period. In such a case, the server 10 allows the delivery service user to select in advance a charging method after a lapse of a predetermined time, which is the trial period or the service period. Selectable charging methods include charging a predetermined amount per commercial after the trial period or service period ends, charging according to the connection time with time limit charging, fixed time or a fixed number of commercials Is a fixed amount of money, and if it exceeds that amount, it may be charged per book or per fixed time.

Further, in particular, it may be possible to download commercial data without registering as a member. In such cases, each time you download,
It is necessary to inform the distribution service user that the fee will be charged. Further, in the commercial distribution service of this embodiment, the distribution service user is described as always paying the user registration fee, but the present invention is not limited to this. For example, the user registration fee may not be collected from the distribution service user, but may be collected from a company in each country performing commercial registration or an advertising agency in each country. In addition, in the present embodiment, it is assumed that a user who desires to use the commercial distribution service is charged a membership fee when registered as a member.
It is not limited to this. For example, if the admission fee is not requested, the person who accesses the home page of the commercial distribution service may be required to register as a member.

When "Next" 51 is clicked on the commercial distribution service use confirmation screen (FIG. 5) or "To commercial selection screen" 73 is clicked on the member registration completion screen, the commercial is displayed from the user terminal 20. The data requesting the selection is transmitted to the server 10. The server 10, which has received the data requesting the commercial selection, transmits the commercial selection data to the user terminal 20 and, at the same time, shifts to the commercial data providing process (steps 406 to 408). When the commercial selection data is received by the user terminal 20,
On the display means of the user terminal 20, a commercial selection screen as shown in FIG. 8 is displayed.

As shown in FIG. 8, a pull-down menu is displayed on the commercial selection screen so that the distribution service user can select the commercial desired to be viewed by country or genre of commercial product. When the distribution service user selects whether to view the commercial desired to be viewed or the selected commercial in the translated version or the original version that is still in the native language and clicks "Town Road" 81, the commercial desired to be viewed Information download request is sent to server 10
Sent to. The distribution service user can select not only the translated version or the native language version but also both versions by selecting both versions. Further, the distribution service user can obtain the latest information on the commercials of each country managed by the commercial distribution service from the server 10 by clicking the “latest information” 82 on the commercial selection screen. Similarly, the distribution service user can select the commercial desired to be viewed by country or genre on the screen of the latest information acquired (not shown).

When the server 10 receives the download request for the commercial information desired to be viewed (step 40)
7), the commercial data corresponding to the received commercial information desired to be viewed is acquired from the commercial data for distribution 1531 of the content storage unit 153, and the user terminal 2
0 for download (step 40)
8). Further, the server 10 stores the received download request of the commercial information desired to be viewed in the user information database as the commercial viewing history information of the distribution service user in the user terminal 20 which has transmitted the request. This commercial viewing history information can be used by the analysis program when analyzing what are the hot-selling products for which there are many purchase requests and what commercials the user wants to view. When the commercial data is downloaded and received by the user terminal 20, the display means of the user terminal 20 displays,
A commercial screen as shown in FIG. 9 is displayed. Here, as an example, a case where the distribution service user selects commercial data regarding golf goods of sports equipment will be described. As shown in FIG. 9, the commercial screen displays the price,
Product information such as different colors and different sizes is also displayed.

After watching the commercial of the golf equipment, if the distribution service user wants to watch another commercial, he / she clicks on "Select commercial" 92 to send data requesting the commercial selection to the server 10. It The server 10 receives the commercial selection (step 409; N, step 410;
Y), the commercial selection data is transmitted to the user terminal 20, and at the same time, the commercial data providing process (steps 406 to 408) is repeated. Further, when the distribution service user views the commercial of the golf equipment and then clicks “End” 93, data requesting the end of use of the commercial distribution service is transmitted to the server 10. The server 10 receives the data requesting the end of use of the commercial distribution service (step 409;
N, step 410; N), the commercial distribution service end data is transmitted to the user terminal 20 (step 4).
16).

On the other hand, after viewing the commercial of the golf equipment, if the distribution service user desires to purchase the commercial product and clicks "to purchase product selection" 91, data requesting selection of the purchased product and the product Data requesting acquisition of information such as other types and colors regarding the information is transmitted to the server 10. When the server 10 receives the data requesting the selection of the purchased product and the data requesting the acquisition of the information such as the other type and color of the product (step 409; Y, step 411; Y), the user selects the purchased product selection data. Send to terminal 20 (step 41)
2, 413). The purchase terminal selection data is the user terminal 20.
When it is received by, the purchase product selection screen as shown in FIG. 10 is displayed on the display means of the user terminal 20. When the distribution service user does not want to refer to other types and colors of the commercial product, data requesting the purchase of the product viewed by the distribution service user is transmitted to the server 10. The server 10 receives the data requesting the purchase of the viewed product (step 411;
N), purchase product selection data relating to only the product viewed by the distribution service user is transmitted to the user terminal 20 (step 413). When the purchased data for selecting the purchased product relating to only the viewed product is received by the user terminal 20, the purchased product selection screen in which other models and colors are omitted in FIG. 10 is displayed on the display unit of the user terminal 20.

On the purchase product selection screen as shown in FIG. 10, the distribution service user has "product name" 101 and "color" 1
In the fields of 02 and "quantity" 103, it is possible to make a decision by selectively designating a desired product. Also, the “amount” 104 is the “quantity” 10
When a number of 1 or more is selected in 3, the total amount for the corresponding product quantity is displayed.
When the distribution service user selects a product, confirms the total price, the application address, etc., and clicks “Application” 107, data such as application entry items and purchase request are transmitted to the server 10. When the server 10 receives the data such as the application entry items and the purchase request (S4
14) The purchase confirmation data is transmitted to the user terminal 20 (step 415). Purchase confirmation data is user terminal 2
When it is received at 0, the purchase confirmation screen as shown in FIG. 11 is displayed on the display means of the user terminal 20. If the delivery service user clicks "Clear" 105,
"Product name" 101, "Color" 102, "Quantity" 103,
Each data selected and determined in the "amount" 104 is cleared. Further, if the distribution service user wants to cancel the purchase, he / she can return to the commercial selection screen by clicking “Return” 106.

On the purchase confirmation screen, the delivery service user confirms the product name, color, quantity, amount, etc. selected for purchase, and clicks "Payment method" 1103 to specify when selecting the charging method. The payment method of the fee is displayed. Here, a method other than the already specified payment method of the fee may be selected. Further, it may be determined that all the purchases of goods are only cash on delivery, and in the above description of the distribution service, it should be noted that only the cash on delivery is purchased for product purchases. In this purchase confirmation screen, the delivery service user "returns" 11
When 01 is clicked, it is possible to return to the purchase item decision screen.

When the delivery service user confirms the content of the purchased product and the payment method and then clicks "End" 1102, data requesting the end of use of the commercial delivery service is transmitted to the server 10. Server 1
0 receives the data requesting the end of use of the commercial distribution service, and at the same time, the product information that has been decided to be purchased,
Price information, purchaser information, etc. of the product are stored in the commercial analysis information database 1523. Then, the server 10 transmits the commercial distribution service end data to the user terminal 20 (step 416). The user terminal 20, which has received the commercial distribution service end data, displays the commercial distribution service end screen as shown in FIG. 12 on the display means. As a result, the use of the commercial distribution service has ended.

Further, the content storage unit 153 of the server 10 in the commercial provision system of this embodiment.
In addition, it is assumed that the product information about the product advertised by the commercial, price information, information on the company handling the product (company profile information), information on other products handled by the company, and the like are also stored. . Further, in the present embodiment, when the distribution service user wants to purchase a commercial product as a result of watching the commercial, he / she can refer to the company information from the commercial screen or place an order to purchase the product. However, it is also possible to place a purchase order for the product when the commercial distribution service is accessed next time after only watching the commercial. In such a case, the distribution service user may be able to apply for product purchase from the commercial selection screen.

Further, in the commercial provision system of the present embodiment, the latest information regarding commercials obtained from the companies in each country or the agents in each country is notified to the distribution service users who are registered as members by e-mail or the like. It is possible. Further, when the commercial data is updated to the latest, only the latest information may be automatically delivered. Further, in the commercial provision system of the present embodiment, for example, another product information of the company stored in the content storage unit 153 is presented to the user in response to a request from the distribution service user general user. It is possible for the user to refer to the presented other product information so as to select the product desired to be purchased.

Further, in the commercial providing system of the present embodiment, when the distribution service user at the user terminal 20 is a general company, the number of downloads of commercial data can be reduced by concluding a monthly contract and an annual contract with a commercial management company. You may make it possible to watch without restricting. Further, not only when the commercial data is downloaded from the content storage unit 153 of the commercial management company, but also the commercial analysis information stored in the data storage unit 152 can be downloaded as described above. Also,
In the commercial providing system according to the present embodiment, the distribution service user downloads the commercial data from the server 10 to the user terminal 20 and then views it. However, by using the moving image distribution streaming method, the commercial data is recorded from the beginning. You may make it possible to watch sequentially.

[0046]

As described above, according to the present invention,
A general user can immediately watch a desired foreign commercial, and after referring to the commercial of the foreign product, can convince and apply for the purchase of the product. Further, according to the present invention, by registering the commercial in the commercial management company, the foreign company side can request the advertisement outside the country and increase the opportunity for product promotion. Further, according to the present invention, in the case where the general user is a company, it can be used as a reference for making its own commercial, and by referring to a foreign commercial in this way, it is possible to carry out marketing regarding things popular in foreign countries. it can.

[Brief description of drawings]

FIG. 1 is a diagram showing a concept of a commercial providing system.

FIG. 2 is a diagram showing a configuration of a server of a commercial management company.

FIG. 3 is a diagram showing an example of a method of connecting a user terminal to the Internet.

FIG. 4 is a flowchart showing the flow of a commercial distribution operation by the server.

FIG. 5 is a diagram showing a commercial distribution service use confirmation screen.

FIG. 6 is a diagram showing a member registration screen.

FIG. 7 is a diagram showing a member registration completion screen.

FIG. 8 is a diagram showing a commercial selection screen.

FIG. 9 is a diagram showing a commercial screen.

FIG. 10 is a diagram showing a purchase product selection screen.

FIG. 11 is a diagram showing a purchase confirmation screen.

FIG. 12 is a diagram showing a commercial distribution service end screen.

[Explanation of symbols]

1 Internet 2 network 10 servers 11 Control unit 12 Input / output section 13 Display 14 Communication control unit 15 memory 16 bus lines 20 user terminals 151 Program Department 152 data storage unit 153 Content storage unit

Claims (7)

[Claims] 1. A commercial provision system for providing commercial data to a viewer who desires to view commercials via a communication line, wherein commercial data of each country in the world is acquired and stored in a distribution database as commercial information. Commercial information storage means, commercial information presenting means for presenting commercial information stored in the distribution database in response to a request from a viewer, and commercial information presented by the commercial information presenting means. Selection information acquisition means for acquiring selection information selected by a person as viewing desire, and commercial information corresponding to the selection information acquired by the selection information acquisition means is extracted from the distribution database and distributed to the viewing applicant. And commercial distribution means, Commercial providing system characterized in that. 2. The selection information acquisition unit also acquires selection information regarding a commercial product selected by the prospective viewer as a purchase request based on the commercial information distributed by the commercial distribution unit, and the selection information acquisition unit. Based on the selection information as the purchase request acquired by the means, calculate the price of the commercial product,
The commercial provision system further comprising an amount presentation means for presenting to the viewer. 3. Based on the selection information regarding the viewing desire or the purchase desire acquired by the selection information acquiring means,
The commercial analysis means for creating commercial analysis information of popularity, fashion, hot selling products, etc. for each country for each commercial information stored in the distribution commercial database is further provided. The commercial provision system described in 2. 4. The commercial information stored in the distribution database stores a native language version of the native language of each country and a translated version translated into Japanese. The commercial provision system according to any one of 1, claim 2, and claim 3. 5. A commercial provision method for providing commercial data to a viewer who desires to view commercials via a communication line, wherein commercial data of each country in the world is acquired and stored in a distribution database as commercial information. A first step of presenting the commercial information stored in the distribution database in response to a request from a viewer, and a second step of presenting the commercial information presented in the second step. Third step of obtaining selection information selected by a person as a desire to view, and commercial information corresponding to the selection information obtained in the third step is extracted from the delivery database and delivered to the audience. A commercial provision method comprising: a fourth step. 6. A commercial provision program for providing commercial data to a viewer who desires to watch commercials via a communication line, wherein commercial data of each country in the world is acquired and stored in a distribution database as commercial information. Commercial information storage means, commercial information presenting means for presenting commercial information stored in the distribution database in response to a request from a viewer, and from the commercial information presented by the commercial information presenting means Selection information acquisition means for acquiring selection information selected as viewing request, commercial distribution means for extracting commercial information corresponding to the selection information acquired by the selection information acquisition means from the distribution database, and distributing it to the viewer. ,
A commercial provision program characterized by making a computer function as. 7. A commercial for acquiring commercial data of each country of the world and storing it as a commercial information in a distribution database as a computer for providing commercial data to a viewer who desires to watch commercial through a communication line. Information storage function, commercial information presenting function for presenting commercial information stored in the distribution database in response to a request from a viewer, and the audience wishing to view from the commercial information presented by the commercial information presenting function A selection information acquisition function for acquiring the selection information selected as, commercial information corresponding to the selection information acquired by the selection information acquisition function is extracted from the distribution database, and a commercial distribution function for distributing to the audience.
A computer-readable storage medium that stores a commercial provision program for functioning as.