JP2003167885A - Advertisement picture providing method and system and advertisement picture providing program and storage medium for storing advertisement picture providing program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an environment for allowing a picture viewer to actively view an advertisement picture when circulating the advertisement picture on a network. <P>SOLUTION: Advertisement picture attribute information corresponding to picture attribute information is registered as one of the picture attribute information in a picture retrieving server from a picture registering client. The picture retrieving client issues a retrieving request for the picture attribute information on the advertisement picture to the picture retrieving server. The picture retrieving server retrieves the advertisement picture attribute information as an object to the retrieving request, and transmits the information to the picture retrieving client. The picture retrieving client requests the transmission of the advertisement picture from the picture registering client on the basis of the advertisement picture attribute information acquired from the picture retrieving server, and acquires the advertisement picture corresponding to the request. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement image providing method and system, an advertisement image providing program, and a storage medium storing the advertisement image providing program, and more particularly, image distribution for transmitting and receiving image data between computers on a network. The present invention relates to an advertisement image providing method and system, an advertisement image providing program, and a storage medium storing the advertisement image providing program.

More specifically, the client computer possesses the actual video data, the server computer manages not only the video but also the attribute information of the video data, and in response to a search request from the client, the attribute of the video data is obtained as a search result. Each client that returns the information and receives the search result makes a so-called peer-to-peer (pier-topie) request to transfer to another client who has the actual video data based on the location information of the video data in the attribute information.
The present invention relates to an advertising image providing method and system for providing an advertising image in an image distribution system that performs r) type data retrieval and transfer, an advertising image providing program, and a storage medium storing the advertising image providing program.

[0003]

2. Description of the Related Art In recent years, many advertisement video providing methods in a video distribution system for distributing video data on a network have been proposed, as represented by the methods proposed in Japanese Patent Laid-Open Nos. 2000-353147 and 9-51522. ing.

As a method of providing an advertisement video represented by the method proposed in Japanese Patent Laid-Open No. 2000-353147, a server on a network holding a large amount of general videos and advertisement videos sends a certain timing to a client. There is a so-called broadcast system in which an advertisement image is provided and displayed on the screen of a client computer.

This method is used, for example, when the client computer is started up or when information such as current affair news is provided from the server at regular intervals during operation of the client computer and is displayed on the background screen of the client computer. Has been applied.

[0006] In this system, the advertisement video provider uses the background screen of the client computer as an advertisement medium to provide the advertisement information without disturbing the computer work of the client user on the screen. You can Further, the client user can refer to the advertisement information during the work of the computer within a range that does not affect the screen content during the work.

Further, as a method of providing an advertisement video represented by the method proposed in Japanese Patent Laid-Open No. 9-51522, video data is sent to a server on the network that holds a large amount of general videos and their accompanying advertisement videos and servers. , And a video distribution system composed of a client requesting advertisement video data, the client requests the server to provide the video data at an arbitrary timing, and the server sends the corresponding video data to the request. There is a so-called on-demand type that is provided to clients.

[0008] This system is applied, for example, when a client requests a video distribution using a Web browser to a server performing streaming distribution of video data on the Internet.

In the case of this system, the advertisement provider can attach the general video data requested by the client to the general video data and the advertisement video that is related in content to the general video data, and provide these together to the client. It is possible to provide the advertisement video that matches the content requested by the client user. Also, as a client user, by viewing the advertisement video that matches his or her own request content, there are cases in which new knowledge relating to his or her hobbies and preferences can be obtained.

In any of the above methods, as a flow from the production of the advertisement image to the provision of the advertisement image to the client, first, the advertiser, who is the sponsor of the advertisement image, produces it by himself or creates the image. Advertising video data is produced by requesting a substitute. Next, the produced advertisement video is transferred to a server computer having a video data providing function and registered as advertisement video data to be provided by the server computer. In addition, a process of associating advertisement video data with general video data already existing on the server in advance before actually providing after registration and managing the video data with the advertisement video is required. After being registered in the server computer, it is provided to the client user by following the procedure of each of the conventional methods described above.

[0011]

However, in any of the above-mentioned conventional methods, the client user does not directly request an arbitrary advertising video, but the general video is broadcast or on-demand. When viewing, the video information is viewed as a video accompanying the general video. For this reason, when the client user wants to actively watch various advertisement videos, the conventional technology does not provide a means for directly requesting the transfer of the advertisement video to the client user. Has a problem in that various advertisement images cannot be viewed.

Further, in the conventional method, there are a plurality of steps from the production of the advertisement image to the management of the produced advertisement image on the server, and the worker of each step is also performed by the advertiser or the production agent. Since it is not necessarily done by the same person or business operator, whether it is done by the server operator or the server operator, the work may be complicated, and in order to handle this, finally the video data is sent to the client. There is a problem that the burden on the administrator of the transmitting server is heavy.

Further, the conventional method has a plurality of steps from the advertisement video to the management on the server, as described above,
In addition, since the same person or trader does not always perform the work in each process by the advertiser or the advertisement provider, it is possible to provide it to a certain degree after the advertisement image is produced. It takes time, and it is difficult to immediately provide the latest advertisement video immediately after production to the client user.

Further, according to the conventional method, the advertisement video provided to the client user is prepared in advance on the server side as a video content-related with the video data which meets the requirements from the user. Therefore, it may not directly match the user's taste or preference. Further, in such a case, there is a problem that the advertising effect is lowered even for the advertiser.

Further, in the conventional method, a procedure for acquiring information about how the user is reacting to the advertisement image, such as impressions and opinions about the advertisement image provided by the advertiser to the client user. Does not exist. On the contrary, there is no means for the client user to show a complaint or a comment to the advertiser to the advertised video, and as a result, the advertisement produced by the advertiser When the user receives the video and watches it, the flow of providing the advertisement video is completed, and information on how the advertisement video was utilized by the user is used for the subsequent production of the advertisement video,
Or, it is not reflected in distribution.

The present invention has been made in view of the above points, and provides an environment in which a video viewer can positively view an advertisement video when the advertisement video is distributed on a network.
In addition, the work process from video data production to distribution can be simplified, and the advertisement video immediately after production can be immediately targeted for distribution. Moreover, not only the user's video data requirements but also hobbies and preferences can be set. It is also possible to provide a related advertisement video, and further, the viewer can show a comment such as a complaint with respect to the advertisement video, and the advertiser makes a comment on the subsequent advertisement production and video. An object is to provide a method and system for providing an advertisement image that can be reflected in distribution, an advertisement image providing program, and a storage medium that stores the advertisement image providing program.

[0017]

FIG. 1 is a diagram for explaining the principle of the present invention.

According to the present invention (claim 1), a database that holds video data and various information including a title of the video data, a keyword, and a location of the video data is used as video attribute information for the video data. A video registration client to be registered in the database, a video search server having the database and having a function of searching the video attribute information in the database, a search request for the video attribute information to the video search server, and the video attribute Receive information as search results,
Based on the information of the location of the video data included in the video attribute information, the video data is acquired from the video registration client and is reproduced in the system in which a video search client is connected via a communication line. In the advertisement image providing method for providing, in the image registration client, the image search server provides advertisement image attribute information indicating whether the image data corresponding to the image attribute information is an advertisement image as one of the image attribute information. When registering (step 1) and making a search request for video attribute information to the video search server in the video search client,
A search request is issued for the video attribute information of the advertisement video (step 2), and the video search server registers the search request received from the video search client from the video attribute information in the database from the video registration client. The advertisement image attribute information registered in the information indicating that the advertisement image has been created is searched (step 3) and transmitted to the image search client (step 4), and the advertisement obtained from the image search server in the image search client. Based on the video attribute information, the video registration client is requested to transmit the advertisement video (step 5), and the advertisement video corresponding to the request is acquired (step 6).

According to the present invention (claim 2), the image data is held, and various information including the title of the image data, the keyword, and the location of the image data is database as image attribute information for the image data. A video registration client to be registered in the database, a video search server having the database and having a function of searching the video attribute information in the database, a search request for the video attribute information to the video search server, and the video attribute Receive information as search results,
Based on the information of the location of the video data included in the video attribute information, the video data is acquired from the video registration client and is reproduced in the system in which a video search client is connected via a communication line. In the advertisement image providing method for providing, in the image registration client, the image search server provides advertisement image attribute information indicating whether the image data corresponding to the image attribute information is an advertisement image as one of the image attribute information. When the video search client issues a search request to the video search server in the video search client, and the video search server performs a search corresponding to the search request from the video search client, the information that the video is an advertisement is registered. The video attribute information of the general video data that is not searched is used as the search target. Information related to the information including the title and the keyword included in the search result of the video attribute information of the general video data is registered, and the information that the advertisement video is registered by the video registration client is displayed. The advertisement image attribute information of the registered advertisement image data is searched, and the search result is sent to the image search client together with the search result of the image attribute information of the general image data. At the image search client, from the image search server. The search result of the video attribute information of the advertisement video data and the video attribute information of the general video data is acquired.

According to the present invention (claim 3), the user of the video search client registers information about hobbies and preferences in the video search server as user information.
When searching the image attribute information of the advertisement image data, the user information registered from the image search client is added to the search condition to search the advertisement image attribute information.

According to the present invention (claim 4), in the video registration client, the location information of the video data in the advertisement video attribute information of the advertisement video data obtained as a search result from the video search server by the user of the video search client. Based on the above, after viewing the advertisement video data, the comment information including impressions about the advertisement video data is registered in the video search server as one of the advertisement video attribute information of the advertisement video data. Then, when the video search server provides the advertisement video attribute information of the advertisement video as the search result to the video search client, the comment information is also provided as the advertisement video attribute information of the advertisement video data.

According to the present invention (Claim 5), when the video search server searches the advertisement video attribute information of the advertisement video data, the video registration client which is the location of the advertisement video data is in operation, Determine whether the advertisement video data can be transferred to the video search client,
Only the advertisement image attribute information of the advertisement image data existing on the image registration client capable of providing the advertisement image data is set as the search result.

According to the present invention (claim 6), information relating to information transmission / reception when advertising video data is transmitted / received between a video search client and the video registration client is acquired, and the video registration client is provided according to the acquired information. Charges or provides a predetermined incentive to the user of the video search client.

FIG. 2 is a block diagram showing the principle of the present invention.

According to the present invention (claim 7), the image data is held and various information including the title of the image data, the keyword, and the location of the image data is stored as a database as image attribute information for the image data. Video registration client 100 having video attribute information registration means for registering with
And a video search server 200 including the database and having a means for searching the video attribute information in the database, a search request for the video attribute information to the video search server 200, and a search result of the video attribute information. The video search client 300 having request / playback means for acquiring the video data from the video registration client 100 based on the location information of the video data included in the video attribute information, and playing the video data through the communication line. An advertisement image providing system for providing an advertisement image, which is connected via an image registration client 100, wherein the image registration server 100 includes an advertisement image in which image data corresponding to the image attribute information is included in the image search server. It has an advertisement image attribute information registration means 101 for registering advertisement image attribute information indicating whether or not The image 300 has an advertisement image attribute information search request unit 301 that issues a search request to the image attribute information of the advertisement image when making a search request of the image attribute information to the image search server 200. The search server 200, in response to the search request received from the video search client 300, the advertisement video attribute information registered in the information that the advertisement video is registered from the video registration client 100 from the video attribute information in the database. It has an advertisement video attribute information search means 201 for searching for and sending to the video search client.

According to the present invention (claim 8), a database that holds video data and various information including a title of the video data, a keyword, and a location of the video data is used as video attribute information for the video data. A video registration client having video attribute information registration means for registering with the video database, a video search server having the database, and having means for searching video attribute information in the database, and searching the video attribute information with respect to the video search server. Requesting / reproducing means for making a request, receiving the image attribute information as a search result, acquiring the image data from the image registration client based on the information of the location of the image data included in the image attribute information, and reproducing the image data. Is an advertisement image providing system for providing an advertisement image by connecting an image retrieval client having The video registration client, the video retrieval server, and registers the advertisement image attribute information registration unit advertisement video attribute information indicating the corresponding image data with said video attribute information as one is whether the advertisement image of the video attribute information,
When performing a search corresponding to the search request from the video search client, the video search server sets the video attribute information of the general video data for which the information that the video is an advertisement is not registered as a search target, and searches the video of the general video data. General video data that searches for attribute information, video attribute information search means, and information related to information including titles and keywords included in the search results of the video attribute information of general video data are registered, and from the video registration client. The advertisement video attribute information retrieval means for retrieving the advertisement video attribute information of the advertisement video data in which the information that the advertisement video is registered is searched, the general video data retrieval attribute information retrieval means and the advertisement video attribute information retrieval means are searched. And a search result providing means for transmitting the two search results to the video search client.

According to the present invention (claim 9), the video search client further comprises user information registration means for registering information on the user's hobbies and preferences as user information in the video search server. The image attribute information search means includes means for searching the advertisement image attribute information of the advertisement image data by adding the user information registered from the image search client to the search condition.

According to the present invention (claim 10), in the video search client, the location information of the video data in the advertisement video attribute information of the advertisement video data obtained as a search result from the video search server by the user of the video search client. Based on the above, after viewing the advertisement video data, the comment information including impressions about the advertisement video data is registered in the video search server as one of the advertisement video attribute information of the advertisement video data. When further providing the advertisement image attribute information of the advertisement image as the search result to the image search client in the advertisement image attribute information searching unit of the image search server or the search result providing unit, The comment information also includes means for providing the advertisement image data as advertisement image attribute information.

According to the present invention (claim 11), when the advertisement image attribute information retrieving means of the image retrieval server retrieves the advertisement image attribute information of the advertisement image data, the image registration client which is the location of the advertisement image data. Is operating and determines whether the advertisement video data can be transferred to the video search client, and the advertisement video attribute information of the advertisement video data existing on the video registration client capable of providing the advertisement video data Including a means to search only.

According to the present invention (claim 12), in the video search client, means for acquiring information relating to information transmission / reception when advertising video data is transmitted / received between the video registration clients, and the video search client according to the acquired contents. Further has means for charging or providing a predetermined incentive to the user, and in the video registration client, obtains information regarding information transmission / reception when the advertisement video data is transmitted / received between the video search clients. And a means for charging or providing a predetermined incentive to the user of the video registration client according to the acquired contents.

According to the present invention (claim 13), the image data is held, and various information including the title of the image data, the keyword, and the location of the image data is stored as the image attribute information for the image data in the database. A video registration client having a video attribute information registration process for registering with the video registration server, a video search server having the database, and having a video attribute information search process in the database, and searching the video attribute server for the video attribute information. Make a request,
Receiving the video attribute information as a search result, and acquiring the video data from the video registration client based on the location information of the video data included in the video attribute information,
A video search client having a request / playback process for playback is connected via a communication line, and in a system for providing an advertisement video, the advertisement video providing program executed by the video registration client, the video search server comprising: Advertisement video attribute information registration process for registering advertisement video attribute information indicating whether the video data corresponding to the video attribute information is advertisement video as one of the video attribute information, and transfer of advertisement video data from the video search client When the request is acquired, an advertisement video transmission process for transmitting the advertisement video data corresponding to the transfer request, and a process for acquiring information regarding information transmission / reception when the advertisement video data is transmitted / received between the video search clients are acquired. Charge the video registration client user according to the content, or decide in advance And a process for providing incentives that are.

The present invention (Claim 14) holds video data, and various information including a title of the video data, a keyword, and a location of the video data is stored as a database as video attribute information for the video data. A video registration client having a video attribute information registration process for registering with the video registration server, a video search server having the database, and having a video attribute information search process in the database, and searching the video attribute server for the video attribute information. Make a request,
Receiving the video attribute information as a search result, and acquiring the video data from the video registration client based on the location information of the video data included in the video attribute information,
In a system for providing an advertisement image to which a video search client having a request / playback process for reproduction is connected, the advertisement video providing program executed by the video search server is received from the video search client. In response to the search request, the advertisement image attribute information registered in the information that the advertisement image is registered by the image registration client is searched from the image attribute information in the database, and the advertisement image attribute information is searched. When the video registration client, which is the location of the included advertisement video data, is operating and the advertisement video data can be transferred to the video search client, the advertisement video attribute information is searched for along with the user's comment information. The first search process to send to the client, or the search from the video search client. When performing search corresponding to the request,
A general video data video attribute information search process for searching the video attribute information of general video data for which the video attribute information of general video data for which the information that the video is an advertisement is not registered is searched, and the video attribute of the general video data. The information related to the information including the title and the keyword included in the information search result is registered, the video registration client, which is the location of the advertisement video data, is in operation, and the advertisement video data is retrieved from the video search client. And the general video data, the advertising video attribute information search process for searching the advertisement video attribute information of the advertisement video data in which the information that the advertisement video is registered from the video registration client is registered. Search Attribute Information Retrieval Process and Advertising Video Attribute Information Retrieval Process And placement information, perform one of the second search process consisting of the search result providing process of sending the image search client.

The present invention (Claim 15) holds video data, and various information including a title of the video data, a keyword, and a location of the video data is database as video attribute information for the video data. A video registration client having a video attribute information registration process for registering with the video registration server, a video search server having the database, and having a video attribute information search process in the database, and searching the video attribute server for the video attribute information. Make a request,
Receiving the video attribute information as a search result, and acquiring the video data from the video registration client based on the location information of the video data included in the video attribute information,
A video search client having a request / playback process for playing is connected via a communication line, and is a program for providing an advertisement video in a system for providing an advertisement video, which is an advertisement video providing program executed by the video search server. Then, when making a search request for video attribute information, an advertisement video attribute information search request process that issues a search request targeting the video attribute information of the advertisement video, and information regarding the user's hobbies and preferences as the user information Based on the user information registration process of registering in the search server and the location information of the video data in the advertisement video attribute information of the advertisement video data obtained as a search result from the video search server by the user of the video search client, After viewing the advertisement video data, comment information including impressions about the advertisement video data is displayed on the video inspection. A comment information registration process of registering with the server as one of the advertisement image attribute information of the advertisement image data, a process of obtaining information regarding information transmission / reception when the advertisement image data is transmitted / received between the image registration clients, A process of charging the user of the video search client or providing a predetermined incentive according to the acquired contents.

According to the present invention (claim 16), the image data is held and various information including the title of the image data, the keyword, and the location of the image data is stored as the image attribute information for the image data in the database. A video registration client having a video attribute information registration process for registering with the video registration server, a video search server having the database, and having a video attribute information search process in the database, and searching the video attribute server for the video attribute information. Make a request,
Receiving the video attribute information as a search result, and acquiring the video data from the video registration client based on the location information of the video data included in the video attribute information,
A video search client having a request / playback process for playback is connected via a communication line, and is executed by any of the video registration client, the video search server, and the video search client in a system for providing an advertisement video. It is a storage medium that stores an advertisement image providing program, and stores the programs of claim advertisements 13 to 15.

As described above, in the present invention, when the video search client issues a search request for video attribute information to the video search server, the search request can be issued only for the advertisement video. Therefore, the video search client user can actively search for and watch the advertisement video that suits his hobbies and preferences.

Further, in the present invention, the video search server need only hold the video attribute information of the advertisement video data, not the entity of the advertisement video data. Further, the association between the advertisement video and the general video data is the procedure for providing the advertisement information. Automatically in. Therefore, it is only necessary to register the image attribute information of the advertisement image produced by the advertiser side in the server only once, without updating the advertisement image or performing the work of holding the advertisement image and the general image in association with each other. As a result, it is possible to prevent the work from production to provision of the advertisement video to be complicated.

Further, when updating the advertisement video, for example, even when the name of the video file is registered as the video attribute information of the advertisement video before the update and the advertiser newly creates the video file of the advertisement video. By producing with the same name as the already-registered video file name, the process of newly creating the attribute information of the newly created advertisement video and registering it in the server is unnecessary. Therefore, the work can be prevented from becoming complicated, and the file name information in the video attribute information existing on the server before the video is updated is the same as the newly created video file name. When the video production is completed, it becomes possible to provide the advertisement video data.

Further, in the present invention, the information regarding the hobbies and preferences of the client user who views the advertisement video is held as user information in the server and used when searching the advertisement video. As a result, when providing the advertisement video to the client user, it becomes possible to provide the advertisement video that matches the user's hobby and preference, and the utilization efficiency of the advertisement video of the user or the advertisement for the advertiser. The effect is also improved.

Further, in the present invention, after the client user who views the advertisement video views the advertisement video, the impression and opinion about the content in the advertisement video are registered in the server side, and the registered content is registered in the other client later. It is provided along with the advertisement image to the user. As a result, the advertiser can know what kind of impression the client user has regarding the content of the advertisement video, and it can be reflected in the subsequent production of the advertisement video. Also, as a client user, it is possible to show the comment information indicating the complaint or the appreciation to the advertiser to the advertiser.

Further, according to the present invention, the server which provides the attribute information of the video data holds only the attribute information of the video data, not the entity of the video data, and the client retrieves the attribute information on the server and retrieves it. When viewing video data with the resulting attribute information, a request is made to view the realities of the video data existing on a computer different from the server, and the advertising video data in the so-called peer-to-peer file exchange system is requested. It proposes a providing method. Here, the problem with the peer-to-peer file exchange method is that the server and the computer that actually owns the video data are different computers, so even if you try to view the actual video data based on the search results of the server. It can be said that the viewing of the video data becomes impossible when the computer possessing the realities of the video data is not operating. In other words, there is a problem that the actual data cannot be viewed but can be obtained as a search result.

Therefore, in the present invention, the video search server determines which of the computers in which the actual data of the advertisement video exists has the computer running and can provide the advertisement video data, and the advertisement video is determined. Only the video attribute information regarding the advertisement video data existing on the computer capable of providing the data is provided as the search result to the client user. Therefore, the client user can certainly view the actual data of the advertisement video data provided from the video search server to the client user as a search result.

Further, in the present invention, by providing an incentive to the client user when transferring the advertisement image and further charging the advertisement fee from the advertiser, the distribution of the advertisement image is promoted, and the advertisement fee for the advertiser is improved. It is also effective for advertising activities. Furthermore, the advertising fee is used by the server operator to operate the server,
It can also be used as funds for management.

[0043]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below with reference to the drawings.

[First Embodiment] FIG. 3 shows an outline of an advertisement video distribution system according to the first embodiment of the present invention.

The system shown in the figure, the video registration client 100 of the advertiser, the video search server 200, and the video search client 300 are comprised of three computers.

The video distribution system to which the advertisement video providing method of the present invention can be applied is a so-called peer-to-peer video distribution system in which clients actually transmit and receive video data, and the actual video data transmission / reception in FIG. It is performed between the video registration client 100 and the video search client 300 of the advertiser.

The flow from the production of advertisement video to its provision will be described below with reference to FIG.

In the following description, the numbers in circles correspond to the numbers in circles in FIG. In the video registration client 100, for example, the advertiser first creates an advertisement video of “new car introduction” as a video file. After that, the video attribute information “video attribute information A” for the created advertisement video file includes various information including a title, a keyword, a comment, and a computer address of the video registration client as a location. And register it in the video search server 200. At this time, the video search server 200
Only the "video attribute information A" is registered in, and the actual video file is not registered.

Next, the video search client 300 searches the video search server 200 for video attribute information using the keyword “new car”.

In response to this, the video search server 200
In, the video attribute information having the keyword “new car” is searched from the video attribute information DB, and the “video attribute information A” for the advertisement video of “new car introduction” is transmitted to the video search client 300 as the search result.

In the video search client 300,
The “image attribute information A” is received as a search result, and the image attribute information of “new car introduction” is referred to. In response to this reference content, the video search client 300 sends the advertisement video data to the video registration client 100 of the advertiser based on the location information of the advertisement video data of “new car introduction” included in the “video attribute information A”. Request transfer.

Video advertiser client 100 of the advertiser
Responds to the video data transfer request from the video search client 300, and transmits the advertisement video data of "new car introduction".

Upon receiving this transmission, the video search client 300 receives the advertisement of “new car introduction” from the video client 300 of the advertiser.

[Second Embodiment] In the present embodiment,
The configuration of each client and server of the system in the above-described first embodiment will be described.

FIG. 4 shows the configuration of an advertisement video distribution system according to the second embodiment of the present invention.

The system shown in the figure comprises a video registration client 100, a video search server 200, and a video search client 300.

In FIG. 3 described above, three computers are included, but the video registration client 100 may include a plurality of equivalent computers, or may be the same as the video search server 200. Similarly, the video search client 300 may have a plurality of equivalent computers. Further, the respective computers may be connected by the same LAN or different WANs.

The video registration client 100 creates video attribute information for the video data, provides the created video attribute information to the video search server 200, and receives a video data request request from the video search client 300. ,
It transmits actual video data, and can be realized by a personal computer, for example. When it is realized by a personal computer, it can be realized by using a hard disk, for example, except for a storage place for storing video data. Further, when transmitting the video attribute information to the video search server 200 or transmitting the video content to the video search client 300 via the communication line, a hardware board having a network communication function is attached to a personal computer, It can be realized by controlling the substrate and using software that performs network communication.

The video registration client 100 comprises a video data DB 110, an attribute information input unit 120, an attribute information transmission unit 130, a video data request reception unit 140, and a video data transmission unit 150.

The video data DB 110 stores the video data to be distributed. Each unit of the video registration client 100 accesses the DB 110 for data acquisition. As described above, for example,
It can be realized by a data storage medium such as a hard disk on a personal computer.

The video attribute information input section 120 inputs various information as general description information of the video data to the video data stored in the video data DB 110 as the video attribute information. The video attribute information includes, for example, a video title, a keyword, a comment, an actual data file name, or address information of a computer where the video data is located. As a method of inputting the video attribute information, for example, a user of a personal computer uses dedicated software to manually input or read header information of the video data file and automatically extract the attribute information, It can be realized by inputting the extracted information.

The video attribute information transmission unit 130 transmits the attribute information of the video data input by the video attribute information input unit 120 to the video search server 200, and is expanded in a memory on a personal computer, for example. Can be implemented as dedicated software. Since this software communicates with the video search server 200, it also includes a function of controlling a hardware board that performs network communication, for example.

The video data request receiving unit 140 receives a video data request signal from the video search client 300, and can be realized as, for example, dedicated software loaded on a memory of a personal computer. This software is a video search client 30
In order to communicate with 0, it also includes a function of controlling a hardware board that performs network communication, for example.

The video data transmission unit 150 transmits video data to the video search client 300, and can be realized, for example, as dedicated software developed on the memory of a personal computer. Since this software communicates with the video search client 300, it also includes a function of controlling a hardware board that performs network communication, for example.

The video search server 200 stores the video attribute information of the video data received from the video registration client 100, and further performs a search process in response to a search request for the video attribute information from the video search client 300, and displays the result. It can be realized by a personal computer, for example. Realized with a personal computer,
The storage medium for storing the attribute information of the video data can be realized by using a hard disk, for example. Also,
When receiving a search request for attribute information or transmitting a search result to the video search client 300 via a communication line, a hardware board having a network communication function is mounted on a personal computer and the board is controlled. It can be realized by using software that performs network communication.

The video search server 200 uses the video attribute information D
B 210, a video attribute information search unit 220, and a search information transmission / reception unit 230.

The video attribute information DB 210 stores the video attribute information of the video data received from the video registration client 100. Each unit of the video search server 200 accesses the DB 210 for data acquisition, and as described above, it can be realized by a data storage medium such as a hard disk on a personal computer.

The video attribute search unit 220 receives the search condition information from the search information transmission / reception unit 230, searches the video attribute information stored in the video attribute information DB 210, and passes the search result to the search information transmission / reception unit 230. Is.

The search information transmission / reception unit 230 receives the search condition of the video attribute information from the video search client 300, transfers the received search condition to the video attribute information search unit 220, and the video attribute information search unit 220 completes the search processing. Then, the search result is received from the video attribute information search unit 220, and the received search result is used as the video search client 300.
Is to be sent to.

The video search client 300 sends the search condition about the video attribute information to the video search server 200, receives the search result from the video search server 200, and sends the actual video to the video registration client 100. It requests data and receives video data.

The video search client 300 comprises a search condition transmitting section 310, a search result receiving section 320, a video data requesting section 330, and a video data receiving section 340.

The search condition transmitting unit 310 passes the search condition for the video attribute information on the video search server 200 to the video search server 200 via the communication line.

The search result receiving section 320 receives the search result information from the video search server 200.

The video data request unit 330 makes a request for video data on the video registration client 100. The request content includes, for example, data download or streaming reproduction.

The video data receiving unit 340 receives the video data possessed by the video registration client 100. The receiving method includes, for example, data download or streaming.

[Third Embodiment] In the present embodiment,
From the video search client 300 to the video search server 200
The operation of searching the above video attribute information and receiving the result will be described.

FIG. 5 is a flow chart until the video attribute information on the video search server is searched from the video search client in the third embodiment of the present invention and the video attribute information of the advertisement video is received.

Step 100) The client user inputs the search conditions on the video search client 300, then stores the input conditions in the memory on the computer,
Go to step 101. As an input method, for example, a screen of software dedicated to image attribute information search is used, and menu selection or manual input is performed on the screen. Further, the content of the search condition includes a video title, a keyword, comment information, and the like.

Step 101) The search condition input in Step 100 is transmitted to the video search server 200, and the process proceeds to Step 102. The transmission method can be realized by using software for data transmission on a computer, controlling a board having a network communication function, and transferring necessary information to the video search server 200.

Step 102) The search condition of the video attribute information transmitted from the video search client 300 in Step 101 is received, and the process proceeds to Step 103. The receiving method can be realized by using software for receiving data on a computer, controlling a board having a network communication function, and receiving necessary information.

Step 103) Based on the search condition of the video attribute information received in Step 102, the video attribute information DB
The video attribute information in 210 is searched, the search result is output,
Go to step 104. When a large amount of data is stored in the image attribute information DB 210, it is possible to search at high speed by using commercially available DB system software.

Step 104) The video attribute information of the advertisement video related to the video attribute information obtained as a result of the search at step 103 is searched, and the routine proceeds to step 105. On this occasion,
The image attribute information obtained as a result of the search in step 103 and the image attribute information of the advertisement image searched in this step are 1: 1.
The number of pieces of attribute information of the advertisement video searched in this step may be plural for one piece of video attribute information obtained as a result of the search in step 103. However, the search result in this step also includes the correspondence relationship between the video attribute information obtained as a result of the search in step 103 and the attribute information of the advertisement video that is the search result in this step. Further, this step is similar to step 103 in that the video attribute information DB 21
When there is a large amount of data stored in 0, it is possible to search at high speed by using commercially available DB system software.

Step 105) As the search results of Steps 103 and 104, video attribute information such as titles, keywords, comments, and content location information of general videos and advertisement videos is transmitted to the video search client 300, and the process proceeds to Step 106. . As a transmission method, use software for data transmission on the computer,
It can be realized by controlling the board with network communication function and transferring necessary information to the video search client.

Step 106) The video attribute information transmitted from the video search server 200 in step 105 is received. The receiving method can be realized by using software for receiving data on a computer, controlling a board having a network communication function, and receiving necessary information.

[Fourth Embodiment] In the present embodiment,
The video attribute information will be described.

FIG. 6 is an example of a list showing an example of video attribute information according to the fourth embodiment of the present invention.

In the example shown in the figure, the types of video attribute information are ID, title, category, keyword, file format, time, file format, time, file size,
It shall have a location.

In the example of FIG. 9A, the ID is "00".
01001 ”, the title is“ Hokkaido Travel ”, the category is“ Domestic Travel ”, the keywords are“ Travel ”and“ Family ”, and the information (advertisement video: N) that the video is not an advertisement video is also registered. The file format is registered as "MPEG1", the time as "20 minutes", and the file size as "10MB", and the location information includes IP address, folder name, and file name as smaller items. In the example of FIG. 4A, the IP address is “123.45.67.890”, the folder name is “D: \ MyVideo”, and the file name is “hokkai”.
"do.mpg" is registered.

In the example of FIG. 6B, "000" is set as the ID.
3001 "," Summer image of Hokkaido "as the title,
"Domestic travel" is registered as the category, "travel" and "family" are registered as the keywords, information that it is an advertisement video is registered, and the file format is "WM".
T ", time" 1 minute ", file size" 500K "
It is registered as "B" and the location information is shown in FIG.
In the example of (b), the IP address is "234.56.78.901".
, "G: \ AD" as the folder name and "hokkaido.asf" as the file name are registered.

The video search server 200 manages video attribute information as shown in the example of FIG. 6 in the video attribute information DB 210,
The video attribute information matching the search condition from the video search client 300 is searched, and the result is returned.

A specific example of the advertisement information providing procedure will be described with reference to FIG.

If the search request of the video attribute information for the general video from the video search client 300 is, for example, that the title includes the character string "Hokkaido", the search for this request is performed. As a result, the video search server 300 obtains the video attribute information of FIG.

Further, when searching the video attribute information of the advertisement video related to FIG. 6A, for example, when searching for the video attribute information of the advertisement video including the same character string in the title, FIG. 6B is searched as the video attribute information of the advertisement video including the character string “Hokkaido” in the title.

Finally, the information transmitted as a search result from the video search server 200 to the video search client 300 is a combination of the video attribute information shown in FIGS. 6A and 6B.

[Fifth Embodiment] In the present embodiment,
From the video search client 300 to the video search server 200
On the other hand, the search condition used when searching the video attribute information will be described.

FIG. 7 shows an example of the screen display of the video search client according to the fifth embodiment of the present invention. The content of the figure is an example of the search condition for the video attribute information of the search target on the video search server 200. As the content of the search condition, three types of title, category, and keyword are included in the video attribute information. In this example, the title is set to “Shinshu”, the category is set to “domestic travel”, and the keywords are “family” and “train”.

Information designated as a title, a category, and a keyword is sent to the video search server 200 by pressing the search button at the bottom of the item input field for each search condition. The video search server 200 searches the video attribute information DB 210 for video belonging information that matches the received search condition, and returns the result.

[Sixth Embodiment] In the present embodiment,
A specific operation when the video search client 300 transfers general video data and advertisement video data related to the general video data from the video registration client 100 will be described.

FIG. 8 is a flow chart showing a specific example when the video search client in the sixth embodiment of the present invention transfers video data from the video registration client.

In the figure, as a front stage, the video search client 300 displays the video attribute information of the general video data shown in FIGS. 6A and 6B and the video attribute information of the advertisement video data corresponding thereto. It is obtained as a search result and is shown in FIG.
Shows a flowchart in the case of issuing a transfer request for two video data having the video attribute information.

Step 110) Two video registration clients A (IP address: 123.45.67.890) and B (I
The video data transfer request information is transmitted to the P address 234.56.78.901), and the process proceeds to step 111 and step 113.

Step 111 / Step 113) In each of the video registration client 100A and the video registration client 100B, the video transfer request information from the video search client 300 is received.
Go to step 114. Step 112 / Step 114) The video registration client 100A and the video registration client 100B each send a video file, which is the substance of the video data, to the video search client 300. Video registration client 10
In 0A, "D: \ MyVideo \ hockeyid
o. mpg ”, in the video registration client 100B,
"G: \ AD \ hokkaido.asf" is transmitted to the video search client 300, and the process proceeds to step 115.

Step 115) The video search client 300 receives the video files transmitted from the video registration client 100A and the video registration client 100B. This can be realized, for example, by saving the transferred file on the hard disk of the computer.

[Seventh Embodiment] In the present embodiment,
An example of reproducing video data on the video search client 200 will be described.

FIG. 9 shows an example of reproducing a video file on the video search client according to the seventh embodiment of the present invention. This figure shows an example in which the video search client 300 continuously reproduces the general video file “hokkaido.mpg” shown in the sixth embodiment and the advertisement video file “hokkaido.asf”. There is.

FIG. 9A shows a state in which the advertisement video file "hokkaido.asf" is being reproduced when the video reproduction is started. Video reproduction can be realized by using predetermined video reproduction software on a computer. The predetermined video reproduction software includes, for example, a media player manufactured by Microsoft Corporation.

FIG. 9B shows the advertisement video file "hoc".
kaido. The figure shows a state in which the general video file “hokkaido.mpg” is being reproduced immediately after the reproduction of “asf” is completed. The continuous reproduction of two or more types of video files can be realized by using the playlist reproduction function in the Windows media technology of Microsoft Corporation, for example.

As described above, the video retrieval client 30
When the video file "hokkaido.mpg" that is a direct search result with respect to the search condition from 0 is reproduced, the advertisement video file "hokkaido.asg" having the video attribute information related to "hokkaido.mpg" is reproduced.
The video search client 3 by continuously reproducing "f"
The user of 00 can enjoy not only the video that he / she wants to watch but also the related advertising video, and there is an effect that new information and knowledge can be obtained.

Further, since the advertisement image created by the advertiser side providing the advertisement image can be provided as a result of the search request from the image retrieval client, the advertisement image having a high advertisement effect can be provided.

[Eighth Embodiment] In the present embodiment,
When the video data is viewed in the video search client 300, the advertisement video file “hokkai” is waited during the download of the general video file “hokkaido.mpg” shown in the sixth embodiment.
do. An example of streaming reproduction of "asf" will be described.

FIG. 10 shows an example of a software screen for receiving a video file on the video search client according to the eighth embodiment of the present invention, which has a video playback function on a computer which realizes the video search client. 6 is a diagram showing a software screen for receiving a video file.

In the figure, the general video file "hoka"
ido. Receiving "mpg" is shown by a progress bar display in the screen.

In the figure, the advertisement video file "ho
kkaido. It also shows a state of reproducing while receiving "asf". As a method for playing a video file on a computer while receiving it via a network, for example, a video streaming playback method in Microsoft Windows Media Technology can be applied.

As a result, the video search client 300
When receiving the two videos including the advertisement video as in the present embodiment, the user can play while receiving the other video while receiving the one video. Unlike the first embodiment and the seventh embodiment, it is not necessary to continue waiting until both of the two video contents have been received.

[Ninth Embodiment] In the present embodiment,
The procedure for registering user information will be described.

FIG. 11 shows an example of user information used for user information registration according to the ninth embodiment of the present invention.
FIG. 10A shows an example of user information registered in the video search server 200 by the user of the video search client 300. The items of user information include a name, a mail address as a contact, a hobby, and a “fancy thing” of preference information.

In the example of FIG. 10A, "Taro Yamada" is used as the name, e-mail address "yamada@ntt.co.jp" Hobbies "Traveling, eating, walking, listening to music", elaborate "Hokkaido trip, Otaru" It shows that "uni bowl, Japanese pop music" is registered.

Further, in FIG. 11B, the video search server 2
00 shows an example of image attribute information of the advertisement image held by 00. In the same figure (b), as the video ID, "0005001
"," Title introduction "" Otaru ", category" Gourmet ", keywords" Otaru "" seafood "" restaurant "" Uni bowl "" Ikura bowl ", file format" WMT ", The time is registered as "1 minute" and the file size is "500 KB".
2 ", as the folder name," G: \ AD-HOKKAI
It shows that "DO" and "otaru.asf" are registered as the file name.

The user information as shown in the example of FIG. 9A is transmitted from the user of the video search client 300 to the video search server 2.
00, for example, when searching with the search condition as in the fifth embodiment described above, for example, attribute information of “hokkaido.mpg” shown in the fourth embodiment described above. Is obtained as a search result of general video content, and when searching for advertising video, not only the video attribute information of “hokkaido.mpg” but also user information as shown in FIG. When an image is searched for, “otaru.as” having the attribute information shown in FIG. 9B as an advertisement image other than “hokkaido.asf” shown in the fourth embodiment is displayed.
Information of "f" is also obtained as a search result.

As described above, by registering information about hobbies and preferences as user information in the video search server 200, not only the video attribute information included in the search results of general videos, but also the hobbies and preferences of the user are registered. Since information also serves as a material when searching for an advertisement image, it is possible to provide an advertisement image more valuable to the user. Also, there is a merit that the advertising effect is improved for the advertiser.

[Tenth Embodiment] In this embodiment, an advertisement image providing method will be described.

FIG. 12 is a diagram showing an outline of an advertisement video information providing method according to the tenth embodiment of the present invention.

The numbers in parentheses in the following description correspond to the numbers in the figure.

(1) In the image registration client 100A, a comment such as a title "new vehicle introduction" and a function introduction of a car as general advertisement information is added to the image attribute information ("image attribute Information a ”) and registered in the video search server 200.

(2) User A of the video search client 300A requests the video search server 200 to search for video attribute information using the keyword "new car".

(3) In the video search server 200,
In response to a search request from the video search client 300A,
The image attribute information “image attribute information a” of the advertisement image of “new car introduction” registered from the image registration client 100A in (1) is returned as a search result.

(4) In the video search client 300A, "video attribute information a" is sent from the video search server 200.
Is received as a search result, the IP address information of the video registration client 100A is acquired as the location of the advertisement video “new vehicle introduction” included in the “video attribute information a”, and the video registration client 10 is acquired based on the acquired location information.
Request the actual data of the advertisement video "Introduction of new car" from 0A.

(5) In the video registration client 100, in response to the transmission request of the actual data of the advertisement video “new vehicle introduction” received from the video search client 300A,
The actual data of the advertisement video "new car introduction" is transmitted.

(6) The video search client 300A receives the actual data of the advertisement video "new car introduction" from the video registration client 100A.

(7) Comment information such as impressions after viewing the actual data of the advertisement video “Introduction of new car” received in (6) in the video search client 300A has a new video attribute of the advertisement video “Introduction of new car”. Information (registered as "video attribute information b") is registered in the video search server 200.

(8) The video search client 300B requests the video search server 200 to search for video attribute information with the keyword "new car".

(9) In the video search server 200,
In response to a search request for video attribute information from the video search client 300, both “video attribute information a” and “video attribute information b” of the advertisement video “new car introduction” are returned as search results.

(10) Video retrieval client 300B
At, for example, the IP address information of the video registration client 100A is acquired as the location of the advertisement video “new vehicle introduction” included in the search results “video attribute information a” and “video attribute information b” received from the video search server 200. , Video search client 30 based on the acquired location information
Request the actual data of the advertisement video "Introduction of new car" from 0A.

(11) Video Search Client 300A
In response to the request for transmitting the actual data of the advertisement image “new vehicle introduction” received from the image search client 300B, the actual data of the advertisement image “new vehicle introduction” is transmitted.

(12) Video Search Client 300B
At, the actual data of the advertisement video "new car introduction" is received from the video search client 300A.

By implementing the above (1) to (12) of the present embodiment, the user of the video search client 300 can find the advertisement video “Introduction of new car” about the product first registered by the advertiser. "Video attribute information a" including comments such as function introduction as general advertisement information of
In addition, it is possible to obtain information such as impressions when the video search client users other than the user watch the advertisement video "new car introduction" as "video attribute information b".
It becomes possible to obtain more information as knowledge about the content of the advertisement video.

For example, in the case where the “video attribute information b” includes the impression of actually purchasing and using the car introduced in the advertisement video, the user of the video search client 300 may , In some cases, it may bring about an effect of improving the willingness to purchase the car introduced in the advertisement video.

Further, as described above, the advertiser can also obtain the impression of the viewer after viewing the advertisement image “new car introduction” in addition to the increase of the advertisement effect, and the subsequent car It can be used as useful information for studying strategies for development, sales, or production of advertising images themselves.

[Eleventh Embodiment] In this embodiment, when the video search server 200 searches for video attribute information of advertisement video data, the video registration client 100, which is the location of the advertisement video data, is in operation. A procedure for determining whether or not the advertisement video data can be transferred to the video search client 300 will be described.

FIG. 13 shows the outline of the advertisement image providing method in the eleventh embodiment of the present invention.

In the figure, as the status of each computer, the video registration client 100B, the video search client 300, and the video search server 200 are operating, but the video registration client 100A is stopped.

In such a situation, (1) in FIG.
As shown in FIG. 13, when the video search client 300 makes a search request for the advertisement video with the keyword “new car”, the video search server 200 displays (2) in FIG.
As shown in FIG. 3, a video registration client 100 that receives a search request, searches for video attribute information including the keyword “new car”, and at the same time can transmit actual video data.
Look for.

The video search server 200 holds information that the video registration client 100A and the video registration client 100B exist as advertisement video data having the keyword "new car" as the video attribute information.

At this time, as shown by (3) in FIG. 13 of the video search server 200, the video registration client 100A and the video registration client 100B are checked whether or not the computer is in operation. To check whether or not a computer is operating, for example, when computers on the Internet communicate with each other by the TCP / IP protocol, a command "ping" computer name "" for checking whether or not a designated computer is operating. It can be realized by using it.

In the case of FIG. 13, the video registration client 10
The computer of 0A is stopped, the video registration client 100B is operating, and the video data can be transmitted. Therefore, the video search server 200 returns only the video attribute information of the advertisement video data possessed by the video registration client 100B as the search result.

Unlike the above example, the video search server 20
0, when the computer that can transmit the actual image data of the advertisement image is not checked and the image attribute information of the advertisement image is returned as the search result, the image registration client 1
Even if 00 requests transmission of the real video data, if the computer of the video registration client 100 having the real video data is stopped, the advertisement video cannot be transmitted.

On the other hand, the video search server 200 checks the computer capable of transmitting the real video data of the advertisement video, and retrieves the attribute information of the advertisement video held by the computer capable of transmitting the real video data. The video search client 300 having received the search result can reliably receive the advertisement video when a request for receiving the actual data is issued. This allows
The user of the video search client 300 can certainly watch the advertisement video.

[Twelfth Embodiment] In this embodiment, a billing method for providing an advertisement image will be described.

FIG. 14 is a cash flow diagram showing a specific example of the charging procedure of the advertisement image providing method in the twelfth embodiment of the present invention.

The charging procedure of the present invention includes, for example, a charging function including a video search server 200, a video registration client 100,
Further, a charging server connected to the video search client 300 via a communication line is provided and realized on the charging server, or the charging procedure is provided on the video search server 200 instead of providing the charging server. It is also possible to manage billing information in the video search server 200. FIGS. 14A and 14B are examples of specific cash flows when the charging procedure is provided on the video search server 200 instead of providing the charging server.

FIG. 14A shows the video search client 3
00 user searches the video search server 200 for the video attribute information by designating the advertisement video, and the advertisement video is sent to the video registration client 100 of the advertiser based on the location information of the video data in the search result. This is a cash flow when a data transfer request is made.

In the case of FIG. 14A, when the video search client 300 finishes receiving the advertisement video data from the advertiser's video registration client 100, first, the log information indicating the reception record is output from the video search client 300. It is sent to the search server 200, and then the video search server 2
00 sends report information indicating that the advertising video data has been transferred to the video registration client 100 of the advertiser. The report information in this case is information that can be reflected in subsequent advertising activities for the advertiser, such as user information of the user of the video search client 300, for example.

Next, the video search server 200 gives an incentive to the video search client 300 which has transferred the advertisement video data. The incentive in this case is, for example, a point that can be redeemed for money later or exchanged for some kind of article. This point is an incentive for providing user information to the advertiser and contributing to the advertising business activities of the advertiser.

Finally, the video registration client 100 pays the advertisement fee to the operator of the video search server 200. This advertisement fee is the above-mentioned video search client 300.
Incentive or video search server 200
Will be used as a source of income for the operator.

FIG. 14B is a cash flow when the advertisement video is provided by the same flow as that of the eleventh embodiment described above.

In the case of FIG. 14B, when the video search client 300 completes the transfer of the advertising video data from the video registration client 100B, first, the log information indicating the reception record of the advertising video data of the video search client 300 is video. From the search client 300 to the video search server 20
0, and then the report information indicating that the advertisement video data has been transferred from the video search server 200 to the video registration client 100A of the advertiser. in this case,
The report information is, for example, the video search client 300.
It is information that can be reflected in the subsequent advertising activities for the advertiser, such as the user information of the user.

Next, the video search server 200 gives an incentive to the video search client 300 which has transferred the advertisement video data. The incentive in this case is, for example, a point that can be redeemed for money later or exchanged for some kind of article. This point is an incentive for providing user information to the advertiser and contributing to the advertising business activities of the advertiser.

At the same time, the video registration client 100
The video search server 200 also gives an incentive to B. In this case, although the video registration client 100B is not the advertiser, the video registration client 100B transfers the advertisement video of the video registration client 100A of the advertiser before the video search client 300, and a secondary advertisement such as an impression of the advertisement video is transmitted. Comment information having meaning is registered in the video search server 200, and the video search client 300 makes a transfer request of the advertisement video and is passed as an incentive for contributing to the advertising sales activity of the advertiser.

Finally, the video registration client 1 of the advertiser
00, the advertisement fee is paid to the operator of the video search server 200. This advertisement fee is the above-mentioned video search client 300 or video registration client 100B.
Incentive or video search server 200
Will be used as a source of income for the operator.

If the video search client 300 targets the general video instead of the advertisement video, the video search server 2
When a search request is issued to 00, the user of the video search client 300 may not be positively wanting the advertisement video. However, FIG.
By providing an incentive to the user of the video search client 300 as in the example of FIG. 4 (b), the distribution of the advertising video is promoted, which is also effective for the advertising activity for the advertiser.

The operations of the video registration client 100, the video search server 200, and the video search client 300 in each of the above-described embodiments are constructed as a program, and the video registration client 100 and the video search server 2 are constructed.
00 and the computer used as the video search client 300, or can be distributed via a network.

The constructed program is portable such as a hard disk, a floppy (registered trademark) disk, or a CD-ROM connected to a computer used as the video registration client 100, the video search server 200, and the video search client 300. The present invention can be easily realized by storing it in a storage medium and installing it when carrying out the present invention.

The present invention is not limited to the above-mentioned embodiments, but various modifications and applications are possible within the scope of the claims.

[0164]

As described above, according to the present invention, when the video search client issues a search request for video attribute information to the video search server, the search request can be issued only for the advertisement video. . Therefore, the user of the video search client can actively search for and watch the advertisement video that suits his hobbies and preferences.
Further, according to the present invention, the video search server need only hold the video attribute information of the data, not the entity of the advertisement video data, and the association between the advertisement video and the general video data is automatically performed in the advertisement information providing procedure. Will be performed. Therefore, the image attribute information of the advertisement image created by the advertiser side is only registered once in the image search server, and there is no need to update the advertisement image or perform work to hold the advertisement image and general image in association with each other. In addition, it is possible to prevent complication of the work from the production of advertisement video to its provision.

Further, when updating the advertisement image, for example, even if the name of the image file is registered as the image attribute information of the advertisement image before the advertisement and the advertiser newly produces the image file of the advertisement information. By producing with the same name as the already-registered video file name, there is no need to create the attribute information of the newly produced advertisement video and register it in the video search server. Therefore, the work can be prevented from becoming complicated, and the file name information in the video attribute information existing on the server before the video is updated is the same as the newly created video file name. When the video production is completed, it becomes possible to provide the advertisement video data.

Further, according to the present invention, the information regarding the hobbies and preferences of the client user who views the advertisement video is held as user information in the server and used when searching the advertisement video. As a result, when providing the advertisement video to the client user, it becomes possible to provide the advertisement video that matches the user's hobby and preference, the utilization efficiency of the user's advertisement video, or the advertisement for the advertiser. The effect is also improved.

Further, according to the present invention, after the client user who views the advertisement video views the advertisement video, the impression and opinion about the content of the advertisement video are registered in the video search server side, and the registered content is deleted. It is also provided when the advertisement image is provided to other client users. As a result, the advertiser can know what kind of impression the client user has regarding the content of the advertisement video, and it can be reflected in the subsequent production of the advertisement video. Also, as a client user, it is possible to show the comment information indicating the complaint or the appreciation to the advertiser to the advertiser.

Further, according to the present invention, the server providing the attribute information of the video data holds only the attribute information of the video data, not the actual information, and the client searches the attribute information on the video search server, When viewing video data with attribute information obtained as a result of searching, an advertisement video in a so-called peer-to-peer file exchange method that requests to view the actual data of video data existing on a computer different from the server It proposes a method of providing data. Here, as a problem of the peer-to-peer type file exchange method, since the server and the computer that actually holds the video data are different computers, trying to view the actual video data based on the search result performed by the server. Also, if the computer possessing the actual image data is not running, it is impossible to view the image data. In other words, there are cases where the actual data cannot be viewed although it is obtained as a search result.

Therefore, according to the present invention, among the computers in which the actual data of the advertisement video exists, the video search server determines a computer which is running and can provide the advertisement video data, Only the image attribute information regarding the advertisement image data existing on the computer capable of providing the advertisement image data is provided as the search result to the client user. For this reason,
The client user can certainly view the actual data of the advertisement video data provided from the video search server to the client user as a search result.

Further, according to the present invention, an incentive is provided at the time of transferring the advertisement image to the user of the client, and the advertisement fee is charged from the advertiser, whereby the distribution of the advertisement image is promoted and the advertisement is advertised. It is effective for the main advertising activities, and further, the above-mentioned advertising fees can be utilized as funds for server operation and management of server operators.

[Brief description of drawings]

FIG. 1 is a diagram for explaining the principle of the present invention.

FIG. 2 is a principle configuration diagram of the present invention.

FIG. 3 is a diagram showing an outline of an advertisement video distribution system according to the first embodiment of the present invention.

FIG. 4 is a configuration diagram of an advertisement video providing system according to a second embodiment of the present invention.

FIG. 5 is a flowchart until the video attribute information on the video search server is retrieved from the video search client and the video attribute information of the advertisement video is received from the video search client according to the third embodiment of the present invention.

FIG. 6 is a list showing an example of video attribute information according to the fourth embodiment of the present invention.

FIG. 7 is an example of a screen display of a video search client according to the fifth embodiment of the present invention.

FIG. 8 is a flowchart showing a specific example when a video search client transfers video data from a video registration client in the sixth exemplary embodiment of the present invention.

FIG. 9 is an example of reproducing a video file on a video search client according to the seventh embodiment of the present invention.

FIG. 10 is an example of a software screen for receiving a video file on a video search client according to the eighth embodiment of the present invention.

FIG. 11 is an example of user information used in a user information registration procedure according to the ninth embodiment of the present invention.

FIG. 12 is a diagram showing an outline of an advertisement video providing method according to a tenth embodiment of the present invention.

FIG. 13 is a diagram showing an outline of a method for providing an advertisement image in the eleventh embodiment of the present invention.

FIG. 14 is a cash flow diagram showing a concrete residence of a charging procedure of an advertisement video providing method according to the twelfth embodiment of the present invention.

[Explanation of symbols]

100 Video registration client 101 advertising image attribute information registration means 110 video data DB 120 Attribute information input section 130 Attribute information transmitter 140 Video data request receiver 150 Video data transmitter 200 Video Search Server 201 Advertising video attribute information search means 210 Video attribute information DB 220 Video attribute information search unit 230 Search information transceiver 300 Video Search Client 301 Advertising video attribute information search request means 310 Search condition transmission unit 320 Search result receiver 330 Video data request unit 340 Video data receiver

─────────────────────────────────────────────────── ─── Continuation of front page (51) Int.Cl. ⁷ Identification code FI theme code (reference) G06F 17/60 332 G06F 17/60 332 H04N 5/76 H04N 5/76 B 7/173 640 7/173 640A (72) Inventor Masakatsu Aoki 2-3-1 Otemachi, Chiyoda-ku, Tokyo Japan Telegraph and Telephone Corporation (72) Inventor Kazumi Miyagawa 2-3-1 Otemachi, Tokyo Chiyoda-ku Nippon Telegraph and Telephone Stock In-company (72) Inventor Akihisa Kobayashi 2-3-1 Otemachi, Chiyoda-ku, Tokyo Nihon Telegraph Telephone Co., Ltd. (72) Inventor Kazuho Yamada 2-3-1 Otemachi, Chiyoda-ku, Tokyo Nihon Telegraph Telephone Co., Ltd. (72) Inventor Haruhiko Kojima 2-3-1 Otemachi, Chiyoda-ku, Tokyo Nihon Telegraph and Telephone Corporation F-term (reference) 5B075 KK07 KK22 KK32 ND16 PQ32 5C052 AA01 AB02 AC08 DD04 5C064 BA07 BB01 BB07 BC04 BC07 BC18 BC23 BD02 BD03 BD08

Claims (16)

[Claims] 1. A video registration client that holds video data and registers various information including a title of the video data, a keyword, and a location of the video data in a database as video attribute information for the video data. A video search server having the database and having a search function for video attribute information in the database; and requesting the video search server to search for the video attribute information, and receiving the video attribute information as a search result, Based on the information of the location of the video data included in the video attribute information, the video data is acquired from the video registration client and is reproduced in the system in which a video search client is connected via a communication line. In the advertisement video providing method for providing, in the video registration client, the video search server Registering advertisement video attribute information indicating whether the video data corresponding to the video attribute information is an advertisement video as one of the video attribute information, the video search client, in the video search server, When making a search request for video attribute information, a search request is issued for the video attribute information of the advertisement video, and in the video search server, in the database, in response to the search request received from the video search client. From the video attribute information,
The advertisement image attribute information registered in the information that the advertisement image is registered from the image registration client is searched for, transmitted to the image search client, and acquired from the image search server in the image search client. A method for providing an advertisement image, characterized by requesting the image registration client to transmit an advertisement image based on the advertisement image attribute information and acquiring an advertisement image corresponding to the request. 2. A video registration client that holds video data and registers various information including a title of the video data, a keyword, and a location of the video data in a database as video attribute information for the video data. A video search server having the database and having a search function for video attribute information in the database; and requesting the video search server to search for the video attribute information, and receiving the video attribute information as a search result, Based on the information of the location of the video data included in the video attribute information, the video data is acquired from the video registration client and is reproduced in the system in which a video search client is connected via a communication line. In the advertisement video providing method for providing, in the video registration client, the video search server Registering advertisement image attribute information indicating whether or not the image data corresponding to the image attribute information is an advertisement image as one of the image attribute information, and the image search client makes a search request to the image search server. When performing a search corresponding to the search request from the video search client in the video search server, the video attribute information of general video data for which information that is an advertisement video is not registered is set as a search target. , The video attribute information of the general video data is searched, information related to the information including the title and the keyword included in the search result of the video attribute information of the general video data is registered, and from the video registration client The advertisement image attribute information of the advertisement image data in which the information that it is the registered advertisement image is registered is searched and detected. The searched result is transmitted to the video search client together with the search result of the video attribute information of the general video data, and the video search client, in the video search client, the video attribute information of the advertisement video data and the general video. A method for providing an advertisement image, characterized by obtaining a search result of image attribute information of data. 3. The user of the video search client,
Information relating to hobbies and preferences is registered in the video search server as user information, and the video search server searches the video attribute information of the advertisement video data, and the user information registered from the video search client. The advertisement image providing method according to claim 1 or 2, wherein the advertisement image attribute information is searched in addition to the search condition. 4. In the video registration client, the user of the video search client is based on the location information of the video data in the advertisement video attribute information of the advertisement video data acquired as a search result from the video search server. , After viewing the advertisement video data, registering comment information including impressions about the advertisement video data to the video search server as one of the advertisement video attribute information of the advertisement video data, The video search server, when providing the advertisement video attribute information of the advertisement video as the search result to the video search client, the comment information is also provided as the advertisement video attribute information of the advertisement video data. The method for providing the advertisement video described. 5. When the video search server searches the advertisement video attribute information of the advertisement video data, the video registration client, which is the location of the advertisement video data, is in operation, and the advertisement video data Is determined to be transferable to the video search client, and only the advertisement video attribute information of the advertisement video data existing on the video registration client capable of providing the advertisement video data is used as the search result. The method for providing the advertisement video described. 6. Information regarding information transmission / reception when advertising video data is transmitted / received between the video search client and the video registration client, and the video registration client according to the acquired information,
And charging the user of the video search client,
Alternatively, the advertisement image providing method according to any one of claims 1 to 5, which provides a predetermined incentive. 7. Video attribute information registration, which holds video data and registers various information including a title of the video data, a keyword, and a location of the video data in a database as video attribute information for the video data. A video registration client having means, a video search server having the database, and having means for searching video attribute information in the database, and a request for searching the video attribute information to the video search server to obtain the video attribute. A video search client having a request / playback unit that receives information as a search result, obtains the video data from the video registration client based on information on the location of the video data included in the video attribute information, and plays back the communication. An advertisement image providing system for providing an advertisement image, which is connected via a line, comprising: The ant has advertisement video attribute information registration means for registering, in the video search server, advertisement video attribute information indicating whether the video data corresponding to the video attribute information is an advertisement video as one of the video attribute information. Then, the video search client includes an advertisement video attribute information search requesting unit that issues a search request for the video attribute information of the advertisement video when the video search server searches for the video attribute information. The video search server, in response to the search request received from the video search client, from the video attribute information in the database,
An advertisement characterized by having an advertisement image attribute information search means for searching for advertisement image attribute information registered in the information that the advertisement image is registered from the image registration client and transmitting it to the image search client. Video provision system. 8. Video attribute information registration for holding video data and registering various information including a title of the video data, a keyword, and a location of the video data in a database as video attribute information for the video data. A video registration client having means, a video search server having the database, and having means for searching video attribute information in the database, and a request for searching the video attribute information to the video search server to obtain the video attribute. A video search client having a request / playback unit that receives information as a search result, obtains the video data from the video registration client based on information on the location of the video data included in the video attribute information, and plays back the communication. An advertisement image providing system for providing an advertisement image, which is connected via a line, comprising: The ant registers advertisement image attribute information indicating whether the image data corresponding to the image attribute information is an advertisement image as one of the image attribute information in the image search server, and an advertisement image attribute information registration unit, The video search server, when performing a search corresponding to the search request from the video search client, sets the video attribute information of the general video data for which information that is an advertisement video is not registered as the search target General video data video attribute information searching means for searching the video attribute information of, and information related to the information including the title and keyword included in the search result of the video attribute information of the general video data is registered, and The advertisement image attribute information of the advertisement image data in which the information that the advertisement image is registered from the image registration client is registered is detected. And a search result providing unit for transmitting the two search results searched by the general video data search attribute information search unit and the advertisement video attribute information search unit to the video search client. An advertisement image providing system characterized by. 9. The video search client further comprises user information registration means for registering information about a user's hobbies and preferences as user information in the video search server, and the video attribute information of the video search server. The search means includes means for searching the advertisement video attribute information by adding the user information registered from the video search client to a search condition when searching the video attribute information of the advertisement video data. Alternatively, the advertisement image providing system described in 8. 10. The video search client is based on location information of video data in advertisement video attribute information of the advertisement video data acquired as a search result from the video search server by a user of the video search client. Comment information for registering comment information including an impression of the advertisement video data after viewing the advertisement video data, as one of the advertisement video attribute information of the advertisement video data, to the video search server When the advertisement image attribute information search unit of the image search server or the search result providing unit further includes a registration unit, the advertisement image attribute information of the advertisement image is provided as a search result to the image search client. 9. The advertisement image according to claim 7, further comprising means for providing the comment information as advertisement image attribute information of advertisement image data. Image providing system. 11. The advertisement image attribute information retrieving means of the image retrieval server, when retrieving the advertisement image attribute information of the advertisement image data, operates an image registration client which is a location of the advertisement image data. And determine whether or not the advertisement video data can be transferred to the video search client,
9. The advertisement image providing system according to claim 7 or 8, further comprising means for obtaining only the advertisement image attribute information of the advertisement image data existing on the image registration client capable of providing the advertisement image data as a search result. 12. The video search client acquires information about information transmission / reception when advertisement video data is transmitted / received between the video registration clients, and a user of the video search client according to the acquired contents. Further, the video registration client further comprises means for charging or providing a predetermined incentive, and the video registration client acquires information regarding information transmission / reception when advertisement video data is transmitted / received between the video search clients. 12. The advertisement video providing system according to claim 7, further comprising: means for charging a user of the video registration client according to the acquired content or providing a predetermined incentive. 13. Video attribute information registration, which holds video data and registers various information including a title of the video data, a keyword, and a location of the video data in a database as video attribute information for the video data. A video registration client having a process, a video search server having the database, and having a search process for video attribute information in the database, and a search request for the video attribute information to the video search server, and the video attribute A video search client having a request / playback process that receives information as a search result, acquires the video data from the video registration client based on the location information of the video data included in the video attribute information, and plays back In the system for providing advertisement video, which is connected via a line, the video registration client An advertisement image providing program executed by Ant, wherein advertisement image attribute information indicating whether the image data corresponding to the image attribute information is an advertisement image is registered in the image search server as one of the image attribute information. An advertisement video attribute information registration process, and an advertisement video transmission process for transmitting advertisement video data corresponding to the transfer request when a transfer request for the advertisement video data from the video search client is acquired; A process of acquiring information related to information transmission / reception when advertising video data is transmitted / received, and a process of charging the user of the video registration client according to the acquired contents or providing a predetermined incentive. An advertisement video providing program characterized by having. 14. Video attribute information registration, which holds video data, and registers various information including a title of the video data, a keyword, and a location of the video data in a database as video attribute information for the video data. A video registration client having a process, a video search server having the database, and having a search process for video attribute information in the database, and a search request for the video attribute information to the video search server, and the video attribute A video search client having a request / playback process that receives information as a search result, acquires the video data from the video registration client based on the location information of the video data included in the video attribute information, and plays back In the system for providing advertisement video, which is connected through a line, the video search server An advertisement video providing program executed by, in response to the search request received from the video search client, from the video attribute information in the database,
The video registration client, which is the location of the advertisement video data included in the advertisement video attribute information, is searched by searching for the advertisement video attribute information registered in the information that the advertisement video is registered from the video registration client. In the middle, if the advertisement video data can be transferred to the video search client, a first search process for transmitting the advertisement video attribute information to the video search client together with user comment information, or the video When performing a search corresponding to the search request from the search client, the video attribute information of the general video data is searched with the video attribute information of the general video data for which the information that the video is an advertisement is not registered. The general video data video attribute information search process and the search result of the video attribute information of the general video data Information related to information including titles and keywords is registered, the video registration client that is the location of the advertisement video data is operating, and the advertisement video data can be transferred to the video search client. In the case of, the advertisement image attribute information retrieval process for retrieving the advertisement image attribute information of the advertisement image data in which the information is the advertisement image registered from the image registration client, and the general image data retrieval attribute information search Performing one of a second search process including a process, a search result providing process for transmitting the two search results searched in the advertisement video attribute information search process and user comment information to the video search client. An advertisement video providing program characterized by. 15. Video attribute information registration, which holds video data and registers various information including a title of the video data, a keyword, and a location of the video data in a database as video attribute information for the video data. A video registration client having a process, a video search server having the database, and having a search process for video attribute information in the database, and a search request for the video attribute information to the video search server, and the video attribute A video search client having a request / playback process that receives information as a search result, acquires the video data from the video registration client based on the location information of the video data included in the video attribute information, and plays back In a system for providing advertisement video, which is connected via a line, the video search client An advertisement video providing program executed by Ant, wherein when the video search server is requested to search for the video attribute information, the advertisement video attribute information is issued for the video attribute information of the advertisement video. A search request process, a user information registration process of registering information about the user's hobbies and preferences as user information in the video search server, and a user of the video search client obtained as a search result from the video search server. After viewing the advertisement video data based on the location information of the video data in the advertisement video attribute information of the advertisement video data, the comment information including impressions about the advertisement video data is displayed on the video search server. A comment information registration process for registering the advertisement image data as one of the advertisement image attribute information of the advertisement image data; A process of acquiring information related to information transmission / reception when advertising video data is transmitted / received between clients, and charging or providing a predetermined incentive to the user of the video search client according to the acquired content A program for providing an advertisement image, comprising: 16. Video attribute information registration, which holds video data, and registers various information including a title of the video data, a keyword, and a location of the video data in a database as video attribute information for the video data. A video registration client having a process, a video search server having the database, and having a search process for video attribute information in the database, and a search request for the video attribute information to the video search server, and the video attribute A video search client having a request / playback process that receives information as a search result, acquires the video data from the video registration client based on the location information of the video data included in the video attribute information, and plays back In the system for providing advertisement video, which is connected via a line, the video registration client A storage medium storing an advertisement video providing program executed by any one of the ant, the video search server, and the video search client, the advertisement video providing the program according to claim 13 to 15 stored therein. A storage medium that stores a program.