JP2003158602A - Method for providing url with end user identification information and marketing method utilizing the same - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a method for providing URL (Uniform Resource Locator) with end user identification information that can easily create URLs by end users to acquire access information by the end users accessing a home page of a particular enterprise and can transmit a facsimile original to which the URL by the end user is inserted when providing the URL by the end user to the end user. SOLUTION: A URL management server 1 receives a facsimile original to which a facsimile destination list, to which a FAX number by each end user is entered and a URL of a home page of a particular enterprise is entered, through a communication line, after the URL management server 1 provide end user identification information by each facsimile destination based on the facsimile destination list, the URL management server 1 attaches the end user identification information and the URL of the URL management server 1 provided to acquire access information by end users accessing the home page of the particular enterprise to the URL of the home page of the particular enterprise to create the URLs by the end users, inserts the URLs by the end users to the facsimile original and transmits the resulting facsimile original to each end user.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method for providing a URL with end user identification information and a marketing method using the URL, and more particularly to an end for acquiring access information for each end user who has accessed a home page of a specific trader. The present invention relates to a method of providing a URL with end user identification information for transmitting a facsimile document in which a URL for each user is inserted to each end user.

[0002]

2. Description of the Related Art In a situation where electronic commerce using the Internet is widespread, as one of the marketing strategies of companies, a strategy (pull strategy) of advertising or advertising their products or services using the Internet home page Is generally practiced.

When a company uses a homepage on the Internet for advertising or the like, it is first necessary to increase the number of times end users access their homepage.

However, it is unclear how much effect can be expected even if the number of times of access to the home page is increased, targeting an unspecified number of potential customers. As in the case of commercial transactions, it is necessary to collect and manage customer information, analyze customer requirements in detail, and make sales and proactive proposals in accordance with each customer's requirements.

Therefore, even in electronic commerce using the Internet, after analyzing the information of the end user who has accessed the home page of the company and grasping the request for each end user based on the information, the end user can individually It can be said that the strategy (push strategy) of promoting and selling the company's products or services is more effective from a marketing perspective.

When such a push strategy is carried out, it is necessary to analyze the information of the end user who has accessed the home page and grasp the request for each end user based on this information. Therefore, the end user who has accessed the home page is identified. It becomes essential to do. As a means for identifying this end user, identification information is given to each end user, and when the end user accesses the home page, the access information for each end user is given based on the identification information given to each end user. It is possible to obtain it.

As a method of providing the identification information to each end user, for example, a method of sending a URL with the identification information to the end user by e-mail can be considered. Since there are often multiple addresses such as for each department and each individual, it is difficult for the sending side to determine to which address the sending is most appropriate. Also, with the spread of e-mail, recently, there are problems such as junk e-mail and virus infection via e-mail. Therefore, senders who provide various types of information should pay sufficient attention to these problems. Must.

[0008]

Therefore, the first aspect of the present invention
The problem is that it is possible to easily create a URL for each end user for obtaining access information for each end user who has accessed the homepage of a specific trader, and when providing the URL for each end user to the end user, That is, it is possible to transmit a facsimile manuscript in which a URL for each end user is inserted.

A second object of the present invention is that, when each end user who receives a facsimile manuscript in which a URL for each end user is inserted accesses the homepage of a specific trader via the Internet according to the URL for each end user, It is possible for a specific trader to individually advertise or sell a product or service to end users who have accessed a home page while referring to access information for each end user.

[0010]

In order to solve the first problem, the invention according to claim 1 provides a URL with end user identification information for identifying an end user who accesses a home page on the Internet. In the method, the fax destination list in which the fax number of each end user is input and the U of the homepage of the specific dealer
Facsimile manuscript with RL inserted U via communication line
An input to the RL management server; a step in which the URL management server gives end user identification information for each facsimile destination based on the facsimile destination list; Creating the URL for each end user by adding the end user identification information and the URL of the access management server installed to obtain the access information for each end user who accesses the homepage of the specified trader; The management server inserts the end-user-specific URL into the facsimile document, the URL management server inserts the end-user-specific UR
A fax document with L inserted is F for each end user.
It adopted a configuration consisting of sending to each end user based on the AX number.

Thus, not only can the URL management server easily create a URL for each end user for obtaining access information for each end user who has accessed the homepage of the specified trader, but also the URL for each end user. URL is provided to end users
The management server can send a facsimile manuscript in which the end-user-specific URL is inserted, and the end-user-specific URL can be reliably provided to the person in charge on the end-user side.

In order to solve the above second problem,
In the invention according to claim 2, each end user who is provided with the URL for each end user by the method for providing a URL with end user identification information according to claim 1 uses the Internet for each end user according to the URL for each end user, and the homepage of the specific trader When the access request is transmitted to the access management server, the access management server receives the access request and analyzes the end-user-specific URL, the access management server stores the homepage of the specified trader in the end-user-specific URL. At the same time as directing the access request to the homepage of the specific vendor based on the URL, the access management server directs access to the homepage of the specific vendor based on the end user identification information present in the URL for each end user. By end user Access information, the access management server transmits the access information for each end user to a specific trader, and the specific trader refers to the access information for each end user to access the home page. It adopted a configuration that individually advertises and sells products or services to users.

As a result, when each end user who receives the facsimile manuscript in which the URL for each end user is inserted accesses the homepage of the specific trader via the Internet in accordance with the URL for each end user, the specific trader accesses for each end user. It becomes possible to individually advertise or sell a product or service to end users who have accessed the home page while referring to the information, and it can be expected to exert an excellent marketing effect.

[0014]

BEST MODE FOR CARRYING OUT THE INVENTION An embodiment of the present invention will be described below with reference to the drawings.

FIG. 1 is a conceptual diagram showing the flow of various kinds of information among a specific trader (user), a fax broadcaster, an end user, and a site tracking trader.

As shown in FIG. 1, a specific dealer (user) sends a fax destination list of an end user and a fax document to be sent to the end user from a FAX broadcaster (symbol in FIG. 1). A). A fax original in which the URL for each end user is inserted is transmitted from the FAX broadcaster to the end user (symbol B in FIG. 1). From end users to site tracking providers,
An access request to the homepage of the specific trader (user) is transmitted according to the end user-specific URL (symbol C in FIG. 1). An access request for the home page of the specific trader (user) and access information for each end user are transmitted from the site tracking trader to the specific trader (user) (symbol D in FIG. 1).

As described above, according to the flow of various information from the symbol A to the symbol D shown in FIG.
Can obtain access history information for each end user who has accessed the company's home page. As a result, the specific trader (user) can make direct contact with each end user by telephone, fax, etc. based on the access history information to negotiate and carry out marketing activities until the conclusion of the contract.

FIG. 2 is a block diagram showing a schematic configuration of the URL management server.

As shown in FIG. 2, in the URL management server 1, 2 is a receiving unit, 3 is a data collecting unit, 4 is an end user identification information adding unit, 5 is a database managing unit, and 6 is a URL database for each end user ( DB), 7 is FAX
Manuscript database (DB), 8 is URL for each end user
The inserting unit 9 is a transmitting unit. The URL management server 1 is installed on the FAX broadcaster side shown in FIG.

The receiving unit 2 receives the facsimile destination list data and the facsimile original data transmitted from the personal computer of the specified trader (user) through the communication line,
These data are supplied to the data collection unit 3. The facsimile destination list uses a name list format in which a list of various data such as company name or personal name and FAX number is listed for each end user. In addition, in addition to the data entry fields for advertisement text etc.
There is an input field of, and in the input field of this URL,
The URL of the homepage of the specific trader (user) is inserted.

The data collection unit 3 supplies the facsimile destination list to the end user identification information addition unit 4. The end user identification information addition unit 4 adds identification information to each end user in the facsimile destination list. As a method of giving identification information to each end user, for example,
A method of assigning numbers in a serial number format in the order of the list of the list can be considered.

The data collection unit 3 also supplies a facsimile document to the database management unit 5. The database management unit 5 extracts the URL of the homepage of the specified trader (user) inserted in the URL input field of the facsimile document. The facsimile manuscript is stored in the FAX manuscript database 7 via the database management unit 5.

The database management unit 5 includes the end user identification information given by the end user identification information giving unit 4, the URL of the homepage of the specific trader (user) extracted from the facsimile manuscript, and the homepage of the specific trader (user). A URL for each end user is created based on the URL of the access management server installed to obtain the access information for each end user who accesses. The URL for each end user is the UR for each end user.
It is stored in the L database 6.

The end user-specific URL and each data of the facsimile manuscript are supplied to the end user-specific URL insertion unit 8 by the database management unit 5, and the end user-specific UR is supplied.
The L insertion unit 8 replaces the URL inserted in the URL input field of the facsimile document with the URL for each end user and inserts it. In this way, the facsimile document in which the URL for each end user is inserted is transmitted to each end user via the transmission unit 9 based on the FAX number for each end user.

FIG. 3 is a block diagram showing a schematic configuration of the access management server.

As shown in FIG. 3, the access management server 1
In 0, 11 is a reception unit, 12 is an analysis unit, 13 is an access management unit, 14 is an end user-specific URL database (DB), 15 is an access information acquisition unit, 16 is an access information database (DB), and 17 is access guidance. Part, 1
Reference numeral 8 is a transmission unit. The access management server 10 is installed on the site tracking company side shown in FIG.

The receiving unit 11 receives the access request based on the URL of the access management server 10 existing in the URL for each end user of the access request transmitted from the personal computer on the end user side via the Internet, and accesses the access request. The request is supplied to the analysis unit 12.

The analysis unit 12 analyzes the end-user-specific URL of the access request, detects the end-user identification information present in the end-user-specific URL, and the URL of the homepage of the specific trader (user), and detects the information. Is supplied to the access management unit 13.

The access management unit 13 receives the end user identification information supplied from the analysis unit 12 and the specific trader (user).
URL information of each website and UR by end user
U by end user stored in L database 14
Match with RL. When these pieces of information match, the access management unit 13 supplies the access requesting unit 17 with an access request for the homepage of the specific trader (user). This access request is transmitted to the home page of the Web server of the specified trader (user) via the transmission unit 18. At the same time, the access management unit 13 supplies the access information for each end user to the access information acquisition unit 15. The access information for each end user is stored in the access information database 16. The access information for each end user is transmitted to the personal computer of the specific trader (user) via the transmission unit 18 periodically or irregularly to the specific trader (user).

Next, a method of providing a URL with end user identification information and a processing procedure of a marketing method using the URL will be described.

FIG. 4 is a flowchart showing a processing procedure in the URL management server, and FIG. 5 is a flowchart showing a processing procedure in the access management server.

As shown in FIG. 4, a specific trader (user)
However, when the facsimile destination list in which the fax number of each end user is input is transmitted from the personal computer of the specified trader (user) (S10), the receiver 2 of the URL management server 1 receives the facsimile destination list. (S11), and thereafter, the end user identification information giving unit 4 makes end user identification information (for example, 00001, 00002, for each end user in the facsimile destination list).
(00003 ...) Is added (S12).

The database management unit 5 sends the end user identification information (for example, 00001) assigned by the end user identification information assigning unit 4 and a specific vendor (user) separately from the facsimile destination list as described later. The URL of the homepage of the specified trader (user) extracted from the received facsimile manuscript (for example, HTT
P: // OSAS. co. jp /) and the URL of the access management server 10 installed to acquire the access information for each end user who accesses the homepage of the specific trader (user) (for example, HTTP: //ABC.c).
om /) and the end user-specific URL (for example, HTTP://ABC.com/00001/OS)
AS. co. jp /) is created (S13). This end user-specific URL is stored in the end user-specific URL database 6 (S14).

Further, when the specific trader (user) sends a facsimile original from the personal computer of the specific trader (user) via the communication line (S15), after the receiving unit 2 of the URL management server 1 receives the facsimile original ( S16),
From the database of the facsimile document to the URL of the homepage of the specified company (user) (for example, HT
TP: // OSAS. co. jp /) is extracted (S17), and the facsimile original is stored in the FAX original database 7 (S18).

In such a state, the end-user-specific URL insertion unit 8 of the URL management server 1 displays the end-user-specific URL (for example, HTTP: //ABC.com/00001/OS) in the URL input field of the facsimile document.
AS. co. After the jp /) is inserted (S19), the facsimile manuscript in which the URL for each end user is inserted passes through the transmission unit 9 based on the FAX number of the end user having the end user identification information (for example, 00001). Is transmitted to the end user, and the end user receives the facsimile document (S20, S2).
1).

As shown in FIG. 5, the end user having the end user identification information (for example, 00001) is assigned a URL for each end user (for example, HTTP: //ABC.c).
om / 00001 / OSAS. co. When the access request is transmitted to the homepage of the specific trader via the Internet according to jp /) (S30), first, the UR of the access management server 10 existing in the URL for each end user is sent.
The access request is transmitted to the access management server 10 based on L (for example, HTTP: //ABC.com/). After the receiving unit 11 of the access management server 10 receives the home page access request (S31), the analyzing unit 1
2 URL for each end user of access request (for example, HTTP://ABC.com/00001/OS
AS. co. jp /) is analyzed (S32).

The access management unit 13 of the access management server 10 uses the end user identification information (for example, 00001) supplied from the analysis unit 12 and the URL of the homepage of the specific trader (user) (for example, HTTP: // OSAS.
co. jp /), the end-user-specific URL stored in the end-user-specific URL database 14 (for example, HTTP: //ABC.com/00001/OS)
AS. co. jp /). Then, when these data match, the access management unit 13 supplies the access request to the access guiding unit 17 (S33), and then the access request (for example, HTTP: //OSAS.c).
o. jp /) is transmitted to the home page of the Web server of the specified trader (user) via the transmission unit 18 (S3).
4, S35).

In this way, at the same time that the access management unit 13 supplies the access request to the home page of the specified trader (user), the access information acquisition unit 15
The access information for each end user having the end user identification information (for example, 00001) is acquired (S36).
The access information for each end user is stored in the access information database 16 (S37). After that, the access information for each end user having the end user identification information (for example, 00001) is transmitted to the specific trader (user) via the transmission unit 18, and the specific trader (user) is transmitted.
Receives the access information for each end user having the end user identification information (for example, 00001) (S3).
8, S39).

[0039]

As described above, according to the invention of claim 1, the URL for each end user for easily obtaining the access information for each end user who has accessed the homepage of the specified company is easily created by the URL management server. When the end-user-specific URL is provided to the end-user, the URL management server can send a facsimile manuscript in which the end-user-specific URL is inserted. The URL for each end user can be reliably provided.

According to the second aspect of the present invention, when each end user who receives the facsimile manuscript in which the URL for each end user is inserted accesses the homepage of the specific trader via the Internet according to the URL for each end user. , It becomes possible for a specific trader to individually advertise or sell products or services to end users who have accessed the home page while referring to the access information for each end user, and exert an excellent marketing effect. Can be expected.

[Brief description of drawings]

FIG. 1 is a conceptual diagram showing a flow of various kinds of information among a specific trader (user), a fax broadcaster, an end user, and a site tracking trader.

FIG. 2 is a block diagram showing a schematic configuration of a URL management server.

FIG. 3 is a block diagram showing a schematic configuration of an access management server.

FIG. 4 is a flowchart showing a processing procedure in a URL management server.

FIG. 5 is a flowchart showing a processing procedure in the access management server.

[Explanation of symbols]

1 URL management server 2 Receiver 3 data collection section 4 End user identification information addition section 5 Database Management Department 6 URL database (DB) for each end user 7 FAX manuscript database (DB) 8 End user-specific URL insertion part 9 Transmitter 10 Access management server 11 Receiver 12 Analysis Department 13 Access Management Department 14 URL database (DB) for each end user 15 Access information acquisition section 16 Access information database (DB) 17 Access guidance section 18 Transmitter

Claims (2)

[Claims] 1. A method of providing a URL with end user identification information for identifying an end user who accesses a home page on the Internet, wherein a fax destination list into which a FAX number of each end user is input and a home page URL of a specific trader. The step of inputting the facsimile original having the inserted "" into the URL management server via a communication line, the step of the URL management server adding end user identification information to each facsimile destination based on the facsimile destination list, the URL
If the management server uses the URL of the homepage of the specified company,
Creating an end user-specific URL by adding the end user identification information and the URL of an access management server installed to acquire the access information of the end user for accessing the homepage of the specific trader;
The URL management server inserts the end-user-specific URL into the facsimile manuscript, and the URL management server transmits the end-user-specific facsimile manuscript to each end user based on the FAX number of each end user. A method of providing a URL with end user identification information, the method including: 2. The end-user-specific URL according to the method of providing a URL with end-user identification information according to claim 1.
UR provided by each end user
When an access request for a homepage of a specific trader is transmitted via the Internet in accordance with L, the access management server receives the access request and analyzes the URL for each end user, the access management server for each URL for the end user At the same time that the access request is guided to the home page of the specific trader based on the URL of the home page of the specific trader existing therein, the access management server causes the end user-specific UR.
A step of acquiring access information for each end user who has guided access to the homepage of the specific trader based on the end user identification information existing in L, the access management server transmitting the access information for each end user to the specific trader The marketing method, which enables the specific trader to individually advertise or sell the product or service to the end user who accesses the home page while referring to the access information for each end user.