JP2003157396A - Premium, prize competition application service system using communication network, service server, service server program, and premium and prize competition application service method using communication network - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide premium, prize competition application service system with advertisement information, service server, service server program and a method for it, capable of collecting consumers in a short time at a low cost by using a communication network. SOLUTION: In the service server 1, in order to invite a group for applying prize competition service, specified and unspecified communication terminal devices are informed of prize competition guide information 2, and the communication terminal device 2 receiving the information returns group specifying information containing an address of the communication terminal devices of all members of the group having the communication terminal device 2 as a representative to the service server 1. In the service server 1, prize competition information containing advertisement information of a quiz type is reported to the communication terminal devices 2 of all the members contained in the group specifying information, and then answers returned from the group members informed of the prize competition information are received. Only the group whose members all return the answer is authorized as a formal application group, and prize competition is given thereto.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a prize for providing a prize and a prize service together with advertisement information using a communication network, a prize application service system, a service server for providing a service by the system, a service server program, And a prize and prize application service method using a communication network.

[0002]

2. Description of the Related Art Conventionally, as an advertisement using a communication network, a banner advertisement method on a Web page, a method of including an advertisement in an electronic mail document, etc. are known.

However, in general, a company has a need for as many people as possible to see an advertisement,
Consumers are less conscious of actively looking at advertisements, and thus there are companies that present advertisements with sweepstakes in order to attract more consumers. In addition, there are companies that offer a prize service with an advertisement, which is a darker color of the prize even if it is actually an advertisement.

[0004]

However, even with such an Internet advertisement with a prize, the number of accesses does not always increase due to the prize. Even if there is a constant number of applicants every day, the number of accesses is constant. Is not like an exponential increase.

Therefore, when an advertisement is desired to be seen by a large number of people in a short period of time, or when it is desired to apply for a prize in a short period of time, it is necessary to devise a method using a more propagating method.

[0006] In general, advertisements presented on a Web page require a large amount of advertisement production itself and a prize system, so that the advertisement cost is naturally high and it cannot be easily carried out by a small-scale store or the like.

The present invention has been proposed in consideration of such circumstances, and an object thereof is to utilize a communication network to attract consumers at a low cost in a short period of time.
It is to provide a prize and prize application service system with advertisement information.

It is also a main object to provide a service server for providing a prize service, a program executed by the service server, a prize, and a prize application service method, which is the core of the system.

[0009]

In order to achieve the above object, a prize using the communication network according to claim 1,
The prize application system allows the communication server of the members of the group to notify the same advertisement information together with the prize information from the service server installed on the network, with the group consisting of a plurality of members as the application unit. This is a system for providing free gifts and prize services by recognizing only the groups to which the responses are returned from the communication terminals of all the members, and performs the following functions.

First, the service server notifies the special or unspecified communication terminal device of the prize guidance information in order to collect a group to apply for the prize or the prize service, and the communication which receives the prize guidance information. In the terminal device, the communication terminal device is used as a representative, and the group identification information including the representative and the address of the communication terminal device of the member selected by the representative is returned to the service server.

Then, the service server notifies the communication terminals of all the members of the group included in the returned group specifying information of the prize information including the quiz type advertisement information.

Then, the service server accepts reply replies from the communication terminals of the members of the group who have notified the prize information, and certifies only the group in which the replies are received from all the members as an official application group. And give prizes and prize services.

[0013] Rather than accepting applications from individual applicants and giving prizes and prize services, only those who should be representatives of the group are requested to apply, and other representatives of the group are used as intermediaries. Since the system configuration allows information to be propagated to the members as well, the word-of-mouth advertisement added to the prize can be conveyed to more consumers in a short period of time. In particular, e-mail can be used to reliably and quickly convey information.

Further, since advertisements and prizes are combined, consumers are more likely to actively refer to advertisements.

According to a second aspect of the present invention, the prize information notified to the communication terminal of the representative of the group in the first aspect includes hint information about the quiz in addition to the advertisement information in the quiz format. To do.

[0016] A quiz hint is shown only to the representative, and by notifying other members of this by verbal or telephone,
Make sure to apply for the prize and get a word-of-mouth advertising effect.

In claim 3, in the case where the service server in claim 1 or 2 does not receive all the reply replies from the members of the group within the predetermined reply deadline for the notified prize information. , Is notified to the representative of the group.

[0018] In claim 4, the service server according to any one of claims 1 to 3, with respect to the prize information notified
When the reply from all the members of the group is received, at least the representative of the group is notified that the application is officially approved.

A fifth aspect of the present invention is characterized in that the advertisement information according to any one of the first to fourth aspects is provided with information related to a prize and a prize service.

In claim 6, according to any one of claims 1 to 5, the prize information to be notified to a person other than the representative of the group is, in addition to the advertisement information notified in the quiz format,
It contains the consent acceptance information of the application agreement.

In claim 7, when the service server according to any one of claims 1 to 6 determines the winning based on a predetermined rule from among the groups which have been officially approved for application, the composition of the group. The feature is that notification of winning is given to all members.

A service server for a prize and prize application service system according to claim 8 is a server installed on a network for implementing the system according to any one of claims 1 to 7, and has the following features. have.

That is, the service server calls a specific or unspecified communication terminal device registered in advance, notifies the prepared prize guidance information, and receives a predetermined prize from the communication terminal device which has received the notified prize information. A function that receives and receives the group identification information including the address of the communication terminal of the member of the group that is returned in the form, and decodes the received group identification information to identify all of the groups included in that information. To the communication terminal of the member, the function of notifying the prize information together with the quiz format advertisement information, and accepting the reply reply from the communication terminal that notified the prize information,
It has a function to identify only the groups that have received reply replies from all members and to certify them as formal application groups.

A service server program according to a ninth aspect is a program which is loaded and executed by a service server installed on a network to implement the system according to any one of the first to seventh aspects. A step of calling a specific or unspecified communication terminal device registered in advance and notifying the prepared prize guidance information (prize information notification routine), and a predetermined terminal from the communication terminal device receiving the notified prize information. A step (group acceptance routine) of receiving the group identification information including the addresses of the communication terminals of all the members selected by the representative, which is returned in the form, as the representative (group acceptance routine), , Decode the received group identification information, and give the prize information to the communication terminals of the group members included in the information. , Steps for notifying the same advertisement information in quiz format (sweepstakes information notification routine), and only for groups that have received replies from all members after receiving reply replies from the communication terminal that notified the prizes information And a step of certifying as a formal application group (group application authorization routine) and executing.

A prize and prize application service method using a communication network according to a tenth aspect is a communication terminal of a member of a group, wherein a group of a plurality of members is an application unit from a service server installed on the network. To send the same advertisement information together with the prize information to the vessels, and only the group to which the responses from all the communication terminals of the members are returned is certified as an official application group, and the prize and prize services are provided. A method having the following characteristics.

In the service server, in order to collect a group to apply for a prize or a prize service, notification of prize information is given to a specific or unspecified communication terminal device, and the communication terminal device receives this prize information. Then, the communication terminal device is set as the representative, and the group identification information including the address of the representative and the communication terminal device of the member selected by the representative is returned to the service server.

Next, the service server notifies the communication terminal devices of all the members of the group included in the returned group identification information of the prize information including the quiz type advertisement information.

Then, the service server accepts reply replies from the communication terminals of the members of the group notified of the prize information, and certifies only the group to which the application replies are sent from all the members as an official application group. And give prizes and prize services.

In claim 11, in the claim 10, the prize information notified to the communication terminal of the representative of the group includes hint information about the quiz in addition to the advertisement information in the quiz format. Characterize

[0030]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below with reference to the accompanying drawings.

FIG. 1 is a system system diagram showing a configuration example of a prize and prize application service system of the present invention.

An example of this system is a system in which an e-mail in which the communication terminal of the other party is designated by an address can be transmitted and received between the prize service providing side and the applicant side. The e-mail contains information about the prize, which announces the prize, prize information that includes advertising information, and application approval information that notifies that the application has been accepted. It includes group identification information including the address of the communication terminal, which is the contact information of the member, and reply reply for application.

The sending and receiving may be performed by any form of electronic mail system such as free mail and Web mail.

In the figure, 1 is a service server on the side of the prize service providing the prize information with advertisement information, 2 is a communication terminal device such as a mobile phone of the user who is applying for the prize, L
Indicates a communication network such as the Internet.

The service server 1 distributes the prize guidance screen and the application screen to a plurality of specific communication terminals 2, 2, ..., On the other hand, the communication terminal 2 receives such distribution data and receives a group. The basic configuration of the system is to reply and reply to the contact information and application data of the members of the system (in the figure, the flow).

FIG. 2 is a diagram for explaining the propagating property of the prize and prize application service system.

In this prize service, the service server 1 distributes the prize guide information for notifying the plurality of communication terminals 2a, 2a ... And the prize, and the communication terminal 2a receiving the distribution is the representative. And the communication terminals 2b and 2 individually.
It takes the form of group application in which one group is formed with three members who have b and 2b to apply for a prize. Furthermore, one of the members of the group can be a representative of another group, and it is possible to form a group by teaming with the other three members.

Here, the user who is the representative (secretary) of the group and who receives the distribution data directly from the service server 1 is the person whose e-mail address is registered in the questionnaire survey conducted by the service server 1 or the service server. 1
Those who are registered as users for the prize service in advance will be selected based on the region or other rules, or randomly.

In this way, the prize application service system is designed so that only one group of four people can apply, but the information is transmitted to at least four times the number of terminals notified by the service server 1 and indirectly. In particular, it has a propagating property such that information is transmitted to more users in a mouse operation manner.

This system is particularly effective when, for example, it is desired to close the prize in a few hours, because the propagation of information spreads in a mathematical manner.

More specifically, there is a prize service as shown in FIG.

From the service server 1, "Tavern ○○"
A service information screen A is sent to the service provider, where service contents A1 such as discounts and all-you-can-drink for attracting customers at the tavern and a prize quiz A2 for determining the service user are displayed. To be done. In this example, the prize quiz A2 also serves as an advertisement for promoting a new product sponsored by a beer company.

The prize service is not limited to such a mode, and as shown in FIGS. 4 (a) and 4 (b), when the service provider does not have a sponsor, the service provider simply collects the customers, or the sponsor service is provided. This includes cases where oneself advertises its products and provides a prize service. In other words, it is sufficient that the advertisement element and the prize element are included.

FIG. 5 is a flow chart showing a prize application method carried out by the prize and prize application service system. Below, it demonstrates based on a flowchart.

(1) The service server 1 notifies the specific representative terminal 2a of the prize guidance information (step 10).
1). The prize information is equivalent to the application form for entering the prizes such as the izakaya service and travel gifts mentioned above. It has a simple description of services and prizes and a format in which the e-mail addresses of group members can be entered. It is composed of.

(2) The representative of the group who received the notification is
Gather 3 members by email, phone, orally,
The e-mail address, which is the contact information of the member, is entered in the above format as the group identification information and transmitted to the service server 1 for entry (steps 201, 20).
2).

(3) The service server 1 that has received the entry data including this group identification information is shown in FIG.
The prize information data, which is prepared in advance and is accompanied by the advertisement information in the quiz format, is automatically delivered to the e-mail addresses of the set of 4 persons who entered (step 102). Here, the prize information with advertisement information may be an advertisement accompanied by a simple quiz, or may be a difficult quiz when it is desired to narrow down the applicants to some extent. Also, the quiz hint and the answer itself may be included only for the representative, or the answers of all the members may be combined to form one answer, which has a strong game property.

(4) Each member including the representative answers the quiz by looking at the prize information received by the communication terminal device, and returns the reply to the service server 1. In the service server 1,
When four applications (reply answers) have been collected, the group is certified as a formal application group, and at least the representative communication terminal is notified that the application has been certified (steps 203, 301, 103, 104).

If all the replies are not available, a service for notifying the representative may be added.

(5) On the service server 1 side, the winning group for the prize is determined based on a predetermined number of groups that have been approved for application, or a predetermined rule such as drawing lots with a limited application period. Winning notification data is sent to all (step 105).

The series of processes (1) to (4) or (5) above are executed by the program loaded in the service server 1. In particular, if the winning decision of (5) is automated by a program, it is possible to realize a low-cost system with almost no human intervention.

FIG. 6 shows a schematic flowchart of the program executed on the service server side.

Steps (1) to (1) in the flowchart
(5) is from (1) to the application method for the prize described above in FIG.
Corresponding to (5), it is composed of a prize guidance information notification routine, a group reception routine, a prize information notification routine, a group application authorization routine, and a winning notification routine.

FIG. 7 is a flowchart showing an example of transition of screens displayed on the communication terminal device in the prize application service system. In this example, the quiz hint is distributed only to the representative terminal.

Further, as shown in FIG.
The communication terminal 2 of a member other than the representative is also presented with an application (use) agreement regarding a prize, which includes consent acceptance information. As a result, the service server 1 can easily obtain consent without omission as a group as a whole, and can prevent troubles related to prizes.

[0056]

As can be understood from the above description, the prize and prize application service system using the communication network according to claim 1 receives the application from each applicant and gives the prize and prize service. Rather than do so, only those who should be representatives of the group should apply, and the information is propagated to other members through the representative of the group as a mediation, so the word of mouth added to the prize Targeted advertising can reach more consumers in the short term. Since the group is made up, advertisements are spontaneously spread and the propagation effect is high.

Especially, by using electronic mail, information can be surely and quickly transmitted.

Since advertisements and prizes are combined, consumers are more likely to actively refer to advertisements, and it is not necessary to make them as exaggerated as Web page advertisements. You can also tell Also, since it is a simple system, it can be implemented immediately after a prize service is proposed and can be realized at low cost.

Since the prize includes the prize application quiz, the prize adds game characteristics and is expected to attract a large number of consumers.

In claim 2, since the hint of the quiz is shown only to the representative, by notifying the other members of the quiz orally or by telephone, it is possible to ensure the application for the prize and to obtain the advertising effect like word of mouth. Is obtained.

According to the third aspect, when the reply is not complete, the representative is notified of that fact, so that the prize application can be surely made.

According to the fourth aspect, since the service server automatically notifies the application authorization when there is a reply from all the groups, it is possible to enhance the service without human intervention.

In claim 5, since the advertisement information is related to the prize and the prize service, the service can be easily implemented when the sponsor itself advertises the product and provides the service.

According to claim 6, since it is possible for a person other than the representative of the group to obtain the consent and consent of the application agreement through the communication terminal, the entire group can easily obtain the consent. , You can prevent troubles related to the prize.

In claim 7, when the system determines the prize-winners according to a predetermined rule, notification of the prize is given to the communication terminals of all members of the prize-winning group. In the meantime, the service system can be implemented without human intervention, and the cost can be further reduced.

The service server according to claim 8 or the program according to claim 9 is the service server according to any one of claims 1 to 7 above.
Since the system function described in any one of (1) to (5) is executed, the prize application service provider can perform the above-mentioned service and can attract consumers in a short time at low cost.

The prize and prize application service method using the communication network according to claims 10 and 11 is defined in claim 1,
The same effect as the system described in 2 is obtained.

[Brief description of drawings]

FIG. 1 is a system diagram showing a configuration example of a prize and prize application service system of the present invention.

FIG. 2 is a diagram for explaining the propagating property of the prize and prize application service system of the present invention.

FIG. 3 is a diagram showing an example of a screen provided to a consumer by the prize and prize application service system of the present invention.

FIG. 4 is a diagram showing another example of a screen provided to a consumer by the prize and prize application service system of the present invention.

FIG. 5 is a flowchart showing a prize application method carried out by the prize and prize application service system of the present invention.

FIG. 6 is a schematic flowchart of a program of the present invention loaded and executed in a service server.

FIG. 7 is a flowchart showing an example of transition of a screen displayed on a communication terminal in the prize and prize application service system of the present invention.

[Explanation of symbols]

1 service server 2 user communication terminals 2a User communication terminal (group representative) 2b User communication terminal (group member)

Claims (11)

[Claims] 1. A service server installed on a network notifies a communication terminal device of a member of a group of the same advertisement information together with prize information, using a group of a plurality of members as an application unit. It is a system that provides free gifts and prize services by certifying only the groups that have received responses from the communication terminals of members of the company as a formal application group, and the service server should apply for free gifts and prize services. In order to recruit a group, notification of the prize guidance information is sent to specific or unspecified communication terminals, and the communication terminal that receives this prize guidance information is designated as the representative and the representative and representative Returns the group identification information including the address of the communication terminal of the member selected by the person to the above service server. The prize information including the quiz format advertisement information to the communication terminals of all the members of the group included in the received group identification information, and the service server notifies the prize information. It accepts replies from the communication terminals of the members of the group, and certifies only the groups that have replied from all the members as formal application groups and gives prizes and prize services. A prize and prize application service system using a communication network. 2. The communication according to claim 1, wherein the prize information notified to the communication terminal of the representative of the group includes hint information about the quiz, in addition to the advertisement information in the quiz format. A prize and prize application service system using a network. 3. The service server according to claim 1, wherein the service server does not receive all the replies from the members of the group within the predetermined reply deadline for the notified prize information. , A prize and prize application service system using a communication network, which notifies the representative of the group of the fact. 4. The service server according to any one of claims 1 to 3, when the service server receives reply replies from all the members of the group in response to the notified prize information, at least one of the groups. A prize and prize application service system using a communication network, which notifies a representative that the application has been officially approved. 5. The prize and prize application service using a communication network according to any one of claims 1 to 4, characterized in that the advertisement information is notified of information related to the prize and prize service. system. 6. The prize information to be notified to a person other than the representative of the group according to any one of claims 1 to 5, in addition to advertisement information notified in a quiz format, consent acceptance information of application rules. A prize and prize application service system using the communication network included. 7. The service server according to any one of claims 1 to 6, wherein the service server is a member of a group that has been officially certified as an applicant when the winning is confirmed based on a predetermined rule. A prize and prize application service system that uses a communication network to notify all of the winners of winning. 8. A service server installed on a network for implementing the system according to any one of claims 1 to 7, which is prepared by calling a specific or unspecified communication terminal device registered in advance. The group identification information including the address of the communication terminal of the member of the group, which is sent back in a predetermined format from the communication terminal which has notified the prize information notified and has received the notified prize information. Function, and decoding the received group identification information to the communication terminals of all the members of the group included in that information,
The function of notifying the prize information together with the quiz-formatted advertisement information, and accepting the reply reply from the communication terminal that notified the prize information above, distinguishing only the group that received the reply reply from all the members, formal application A service server for the prize and prize application service system, which has the function of certifying as a group. 9. A program loaded and executed by a service server installed on a network to implement the system according to any one of claims 1 to 7, wherein specific or unspecified communication registered in advance. A step of calling the terminal device and notifying the prepared prize guidance information (a prize guidance information notification routine), and a communication terminal that has received the notified prize information and replies in a predetermined format. A group as a representative, and receiving and accepting group identification information including the addresses of the communication terminals of all the members selected by the representative (group acceptance routine), and decoding the received group identification information. , A notification of the same advertisement information in quiz format together with the prize information to the communication terminals of the members of the group included in the information. After receiving the reply from the communication terminal that notified the prize (the prize information notification routine) and the prize information, only the group that received the reply response from all the members is discriminated and certified as an official application group. Program to perform steps (group application certification routine) and 10. A service server installed on a network notifies a communication terminal device of a member of a group of the same advertisement information together with prize information, using a group of a plurality of members as an application unit. It is a method to provide free gifts and prize services by certifying only the groups to which responses are returned from the communication terminals of the members, and the service server should apply for free gifts and prize services. In order to recruit a group, notification of the prize guidance information is sent to specific or unspecified communication terminals, and the communication terminal that receives this prize guidance information is designated as the representative and the representative and representative Returns the group identification information including the address of the communication terminal of the member selected by the person to the above service server. The prize information including the quiz format advertisement information is notified to the communication terminals of all the members of the group included in the group identification information, and the service server notifies the prize information. A communication characterized by accepting reply replies from communication terminals of group members and certifying only groups that have received application replies from all members as official application groups and giving prizes and prize services Free gift and prize application service method using network. 11. The prize information notified to the communication terminal of the representative of the group according to claim 10, includes hint information about the quiz in addition to the advertisement information in the quiz format. Free gift and prize application service method using communication network.