JP2001325397A - System and method for information processing, and recording medium with recorded information processing program running on computer - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide information processing technology for offering prizes so that a user view advertisement information of plural companies associatively and answers to questionnaires when advertisement and questionnaire surveys are carried out by using prizes. SOLUTION: This information processing system which outputs advertisement information as to a seller that a user selects and receives questionnaire (quiz) answer information, offers prizes on prize participation condition that the user selects at least one of plural sellers. This information processing system is equipped with a select information storage means which stores information (hereinafter 'select information') showing which seller the user selects so that it corresponds to user information received from the user and a lot drawing means which determines the winning probability of each user so that the winning probability increases when more sellers are selected and selects and stores prize winners according to the determined winning probability.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to an information processing technique for executing a prize, and more particularly to an information processing technique for executing a prize in which a winning probability is set for each prize participant.

[0002]

2. Description of the Related Art Conventionally, various media have been used by companies,
Advertising and questionnaire surveys on products, services, etc. (hereinafter, referred to as "company etc.") are being conducted. In recent years, as the number of Internet users has increased, many advertisements and questionnaire surveys using the Internet have been conducted.

[0003] In a publicity advertisement, the purpose is achieved only when information is transmitted to a large number of consumers. Therefore, the ability to attract customers is important. Also in the questionnaire survey, the ability to attract customers is important in order to collect information from many consumers.

[0004] As one of the methods for effectively attracting customers, a method using a prize is known. A prize is a user (such as a general consumer or a member) who satisfies predetermined conditions (for example, filling in a quiz answer on a postcard and applying).
, And a lottery is selected from among the users who have been given the right, and a prize (including no object) such as a prize product or a prize money is given to the selected winner. Refers to planning.

In advertising and questionnaire surveys using sweepstakes, the right to participate in sweepstakes is granted on the condition that the user touches the advertisement (receives information on companies etc.) or the user answers the questionnaire survey. It is set as follows. Since the user actively participates in the prize with the expectation of winning, he or she can carry out advertising to more consumers and obtain answers to questionnaires from more consumers.

[0006] In this specification, when a user touches an advertisement and when the user answers a questionnaire are referred to as touching an advertisement or a questionnaire.

[0007]

As one of the methods for improving the ability to attract customers by a prize, there is, for example, a method of constructing a prize portal site that collects information on prizes from a plurality of companies. Since there is a merit that a user can obtain information on a lot of prizes at a time, it is expected that the ability to attract customers can be improved by constructing a prize portal site.

[0008] However, it is not easy for a user attracted by the prize portal site to touch an advertisement or a questionnaire of each individual company without omission. Simply collecting information on prizes from multiple companies etc. does not cause any particular motivation to actively touch more advertisements and questionnaires, so there is no synergistic effect between multiple companies etc. This is because there is no interlock in touching the questionnaire.

[0009] Accordingly, the present invention provides information that enables a user to perform a prize in an advertisement or a questionnaire survey using a prize so that a user touches an advertisement or a questionnaire in association with a plurality of companies. The purpose is to provide processing technology.

[0010]

According to the information processing method of the present invention, information indicating which one of a plurality of objects is selected by a user (hereinafter, referred to as "selection information") is received from a user. Storing the information in association with the user information;
Based on the selection information, the winning probability of each user is determined so that the winning probability increases when many objects are selected,
And a lottery step of selecting and storing a prize winner based on the determined winning probability. Preferably, the method further includes a step of outputting the target advertisement information selected by the user to the user.

In the lottery process, it is preferable that the number of objects selected by each user is extracted based on the selection information, and the winning probability of the user is determined in proportion to the number of the extracted objects.

[0012] The selection information desirably includes information input by the user with respect to the selected target (hereinafter, referred to as "answer information"), and the response information includes a questionnaire or a questionnaire corresponding to the selected target. It is preferable that the information includes the content of the user answering the quiz.

Preferably, the method further comprises an analysis step of reading, analyzing, and storing, for each object, user information of a user who has selected the object or / and answer information about the object. Alternatively, further, a user extraction condition is stored for each target, and for each target, user information of a user who is selecting the target and satisfies the target user extraction condition or / and the target An analysis step of reading, analyzing, and storing answer information on

In the information processing method according to the present invention, a step of storing information indicating whether or not a user has correctly answered a quiz corresponding to an object selected by a user in association with user information received from the user; A lottery process of setting the user to be more likely to win the corresponding quiz based on the information, setting the winning probability to be higher, performing a lottery, and selecting and storing a prize winner. . Preferably, the method further includes a step of outputting the target advertisement information selected by the user to the user.

According to the information processing method of the present invention, information (hereinafter, referred to as “selection information”) indicating which one of a plurality of objects the advertisement information has been received corresponds to the user information received from the user. And storing, based on the selection information, determining the winning probability of each user so that the winning probability increases when advertising information is received for many objects, and based on the determined winning probability, a prize And a lottery step of selecting and storing a winner. Preferably, the method further includes a step of selecting advertisement information based on the user information received from the user, and outputting the selected advertisement information to the user.

In the lottery process, it is preferable that each user extracts the number of objects to which the advertisement information has been received based on the selection information, and determines the winning probability of the user in proportion to the number of the extracted objects. .

In the information processing method according to the present invention, information (hereinafter referred to as "prize contents") including the type of a prize to be given to a winner, and / or the number of winning prizes, and / or a combination thereof, Input from the user, the selection information,
It is preferable to include a step of determining and storing based on at least one of the number of users storing the selection information and the number of targets that can be selected by the user.

The information processing method of the present invention can be implemented by a computer, and a computer program for that can be installed or loaded into the computer through various media such as a CD-ROM, a magnetic disk, and a semiconductor memory.

The information processing system of the present invention associates information indicating which one of a plurality of objects the user has selected (hereinafter referred to as "selection information") with the user information received from the user. Selection information storage means for storing,
Based on the selection information, the winning probability of each user is determined so that the winning probability increases when many objects are selected,
Lottery means for selecting and storing a prize winner based on the determined winning probability. Preferably, the apparatus further comprises means for outputting the target advertisement information selected by the user to the user.

Preferably, the lottery means extracts the number of objects selected by each user based on the selection information, and determines the winning probability of the user in proportion to the number of the extracted objects.

Preferably, the selection information includes information (hereinafter, referred to as “answer information”) inputted by a user regarding the selected object, and the answer information includes a questionnaire or a questionnaire corresponding to the selected object. It is preferable that the information includes the content of the user answering the quiz.

Preferably, the apparatus further comprises analysis means for reading, analyzing, and storing, for each object, user information of a user who has selected the object or / and answer information on the object. Alternatively, further, a user extraction condition is stored for each target, and for each target, user information of a user who is selecting the target and satisfies the target user extraction condition or / and the target Analysis means for reading, analyzing, and storing the answer information on

[0023] The information processing system of the present invention is a selection information storage means for storing information indicating whether or not the user answers correctly for a quiz corresponding to an object selected by the user in association with user information received from the user. And, based on the information, a lottery means for setting such that the probability of winning increases as the number of objects for which the corresponding quiz is correct is higher, performing a lottery, and selecting and storing a prize winner. Features. Preferably, the apparatus further comprises means for outputting the target advertisement information selected by the user to the user.

According to the information processing system of the present invention, information indicating which of a plurality of objects the user has received the advertisement information (hereinafter referred to as “selection information”) corresponds to the user information received from the user. Selection information storage means for storing together with, based on the selection information, determine the winning probability of each user so that the winning probability increases when advertising information is received for many objects, the determined winning probability And a lottery means for selecting and storing a prize winner based on the prize. Preferably, the apparatus further comprises means for selecting advertisement information based on the user information received from the user, and outputting the selected advertisement information to the user.

Preferably, the lottery means extracts the number of objects for which each user has received the advertisement information based on the selection information, and determines the winning probability of the user in proportion to the number of the extracted objects. .

In the information processing system of the present invention, information (hereinafter, referred to as “prize content”) including the type of prize to be given to the prize winner, and / or the number of winning prizes, and / or a combination thereof, A prize content determination unit that determines and stores the prize content based on at least one of an input from a user, the selection information, the number of users storing the selection information, and a number of objects that can be selected by the user. It is desirable.

The object in the present invention is desirably at least one of a seller, a product, and a service. In the present invention, it is desirable that input and output to the user and the seller be performed via a communication network (for example, the Internet).

[0028]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS (First Embodiment) An embodiment of the present invention will be described below with reference to the drawings. FIG.
FIG. 1 is a block diagram illustrating a configuration of an information processing system according to a first embodiment. As shown in FIG. 1, the information processing system 1 includes a seller information storage unit 10, a selection information storage unit 11, a control unit 12, and a lottery unit 13.

Here, the information processing system according to the present invention only needs to include the above-mentioned units, and may be a physically dedicated system or a general-purpose information processing apparatus. For example, in an information processing apparatus having a general configuration including a processing device, an input unit, a storage unit, and an output unit, by activating software that defines the operation of each unit and implementing the information processing method of the present invention. Thus, the information processing system of the present invention can be realized. The dedicated system or information processing device may be configured by a single computer or may be configured by a plurality of computers distributed on a network.

The seller information storage means 10 stores seller information, questionnaire information or / and quiz information, and advertisement information in association with a plurality of sellers (including sellers of goods and service providers). ing. The seller information includes a seller ID number, a seller name, and the like assigned to each seller. The questionnaire information includes item numbers, item contents, answer options, arrangement information (questionnaire form information), and the like for the questionnaire items set corresponding to the seller. Quiz information,
The quiz set corresponding to the seller includes quiz numbers, quiz contents, quiz answers, answer options, arrangement information (quiz form information), and the like. The advertisement information is information of a publicity advertisement relating to the seller itself or products and services handled by the seller, and is configured by combining various kinds of information such as images (moving images, still images), text, and audio.

The selection information storage means 11 associates information (hereinafter referred to as "selection information") indicating which of the plurality of sellers the user has selected with the user information received from the user. I remember. The data structure is
Conceptually, the table format is as shown in FIG. Conventional database technology such as a relational database can be used for data management and search.

The user information includes, for example, management information including a user ID number and a password assigned to each user, and name, address, date of birth, gender, telephone number, e-ma
il address and other personal information.

The selection information includes a selection flag and questionnaire response information or / quiz response information for the seller for each seller. The selection flag is a flag whose initial value is OFF and which is ON when the corresponding seller is selected. Further, the questionnaire response information is configured by associating a response option selected by the user with an item number or item content for a questionnaire item set corresponding to the seller. The quiz answer information is configured by associating a quiz number and quiz contents with an answer option selected by the user and information input by the user by answering the quiz for the quiz set for the seller. You. Such selection information is cleared at the end of the prize period (or the start of the prize period).

The control means 12 is configured to be able to input and output information to and from the information processing means 100 via interface means (not shown).

The information processing means 100 only needs to be capable of accepting an input from a user and outputting information to the user. The information processing means 100 stores information such as a general personal computer or portable terminal owned by each user. Processing means 10
It can be used as 0.

The information processing means 100 may be configured to be included in the information processing system 1 or may be configured as an external information processing apparatus. Further, the information processing means 100
And the information processing system 1 may be connected via a communication network (including both wired and wireless) such as the Internet. In this case, the information processing means 10
The information processing system 1 and the information processing system 1 have a normal configuration necessary for communicating via a communication network. For example,
If connecting via the Internet, PPP
A communication module having a driver and a TCP / IP driver is provided. When the information processing means 100 is a portable terminal, it is connected to the information processing system 1 via an external gateway (for example, an i-mode center of NTT DOCOMO).

The control unit 12 executes a user registration process, a login process, a seller selection process, and the like based on an input from the user received through the information processing unit 100.
Hereinafter, each process will be described.

(User Registration Process) FIG. 3 is a flowchart showing the flow of the user registration process.

In step S100, the user registration screen information is output to the user via the information processing means 100.

In step S101, personal information is received from the user via the information processing means 100. Here, the received personal information is compared with the personal information already stored in the selection information storage unit 11 so that predetermined items (for example, both name and telephone number) match so as not to duplicately register the same user. If so, the registration process may be interrupted.

In step S102, a user ID number not yet allocated to another user is generated. Further, for example, a password in which a predetermined number of alphanumeric characters are randomly arranged is generated. Then, the generated user ID number and password are output to the user via the information processing means 100, and stored as user information in the selection information storage means 11 in association with the personal information received in step S101. The user ID number and the password may be separately transmitted to the user by e-mail, for example.

(Login Process) FIG. 4 is a flowchart showing the flow of the login process. What is the login process?
This is a process for authenticating whether or not the user is a user to whom a user ID number is properly assigned.

In step S 200, login screen information is output to the user via information processing means 100.

In step S201, a user ID number and a password are received from the user via the information processing means 100.

In step S202, step S2
A search is performed to determine whether the user ID number received at 01 is stored as user information stored in the selection information storage unit 11. When the user information including the received user ID number is found, the password included in the found user information is read, and it is compared whether the password matches the received password. If they match, it is determined that the authentication is successful. If the user information is not found or the passwords do not match, it is determined that the authentication has failed.

(Seller Selection Process) FIG. 5 is a flowchart showing the flow of the seller selection process. The seller selection process is a process of selecting a seller based on a user's input and causing the user to touch an advertisement or a questionnaire of the selected seller.

As for the user who accepts the input related to the seller selection processing, it is presupposed that the user registration processing and the login processing have already been executed and that the authentication has been determined to be successful. However, since the user registration process and the login process may be performed before the seller selection process ends, the process shifts to the login process or the like in the middle of the seller selection process, and if the authentication is determined to be successful, the seller You may comprise so that it may return to a selection process.

In step S300, the seller information is read from the seller information storage means 10 and output to the user via the information processing means 100 as an index for touching the advertisement of each seller. Seller information is
For example, as shown in FIG. 6, it is preferable to classify and output according to the type of business. Reference numeral 200 denotes a screen window, reference numeral 201 denotes an industry, and reference numeral 202 denotes seller information (seller name).

Here, the output seller information may be different for each user. In this configuration, for example, the seller information output condition is stored for each seller, and the corresponding seller information is output only to the user whose user information satisfies the seller information output condition. This can be achieved by: As seller information output conditions,
For example, the age may be in the twenties or a woman. It is desirable that the seller information output condition be configured so that the seller can register himself / herself in the information processing system 1 via the communication network. With this configuration, the seller can distribute the advertisement information with a narrow target.

In step S 301, a user's designation is received from the user via the information processing means 100.
The designation of the seller is performed, for example, by the user clicking on desired seller information in the information processing means 100.

In step S302, questionnaire information, quiz information, and advertisement information for the designated seller are read out with reference to the seller information storage means 10 and output to the user via the information processing means 100. By this processing, the user can touch an advertisement or a questionnaire.

The questionnaire information, the quiz information, and the advertisement information may be configured to be output to the same window area in the information processing means 100. Answer information can be input for questionnaire information and quiz information while watching.

FIG. 7 shows an example of a screen on which questionnaire information is output. Symbol 300 indicates a screen window, symbol 301 indicates an item number, symbol 302 indicates item contents, and symbol 303 indicates an answer option. As shown in the figure, the content of asking the necessity of sending materials related to a seller, a product, or the like may be used as the item content, and the necessity of that may be used as an option. The number of questionnaire items and the number of options may be determined according to the design. For example, the number of questionnaire items may be about 10 and the number of options may be about 3.

As for the quiz information, quiz contents, answer options, and the like are output in the same manner as in the screen example shown in FIG. The quiz contents are desirably set so that the contents can be answered by viewing and understanding the advertisement information. The number of quizzes and the number of options may be determined according to the design. For example, the number of quizzes may be about three and the number of options may be about three.

FIG. 8 is an example of a screen on which advertisement information is output. Symbol 400 indicates a screen window, symbol 401 indicates advertisement character (text) information, symbol 402 indicates advertisement image information, and symbol 403 indicates a banner advertisement. Banner advertising has the effect of advertising by placing a square advertising space such as a "flag" on a web page, and the effect of promoting access to an advertiser-designated web page by clicking a banner. ing.

In step S303, questionnaire response information or / and quiz response information is received from the user via the information processing means 100, and the selection information storage means 11
And as part of the selection information in association with the user information of the user. Further, the selection flag included in the selection information is turned ON. It is not always necessary that the acceptance of the questionnaire answer information and / or the quiz information be a condition for turning on the selection flag. For example,
The condition that the selection flag is turned on when the user clicks the banner advertisement or the like may be used.

Next, the lottery means 13 will be described. The lottery means 13 executes a winning probability determination process and a lottery process. Hereinafter, each process will be described.

(Winning Probability Determination Process) FIG. 9 is a flowchart showing the flow of the winning probability determination process. The winning probability determination process is a process of determining the winning probability of each user based on the selection information stored in the selection information storage unit 11. This processing is executed, for example, with the update of the storage content of the selection information storage unit 11 as a trigger. However, it may be configured to be executed periodically.

In step S400, referring to the selection information storage means 11, the selection information corresponding to each user information is read.

In step S401, the number of selection flags that are ON in the selection information is determined for each piece of user information (hereinafter, this number is referred to as "user individual selection number"). Next, the number of individual user selections is totaled for all selection information, and the total number of selections S is calculated.

In step S402, the winning probability of each user is determined in proportion to the number of sellers selected by each user, for example, the winning probability = (the number of individual user selections) /
(Total number of selections S) is stored in association with the user information.

At this time, if the number of individual user selections is 0, the winning probability is 0, so that at least one of a plurality of sellers is selected to participate in the prize (the prize can be won). It is a necessary condition for

Here, the winning probability does not necessarily need to be proportional to the number of selected sellers. For example, weighting may be performed for each seller, and the number of individual user selections may be calculated as the sum of the weights of the sellers whose selection flags are ON, and the winning probability may be determined. In addition, the winning probability is made proportional to the Pth power (P ≧ 2) of the number of individual user selections,
The winning probability may be further increased according to the number of selections.

Also, for example, by setting the number of individual user selections = (the number of selection flags being ON + α) (α> 0), even when the number of selection flags being ON is 0, , A predetermined winning probability may be provided.

The winning probability corresponding to the user is read from the lottery means 13 based on the input from the user so that the user can know the winning probability of the user. Output.

(Lottery Processing) FIG. 10 is a flowchart showing the flow of the lottery processing. The lottery process is a process of selecting and storing a winner based on the winning probability obtained in the winning probability process. This processing is executed at the end of a predetermined prize period. For example, when the prize is implemented every week, the prize is executed every week.

In step S500, the winning probability stored in the winning probability determining process is read for each user.

In step S501, a lottery calculation is sequentially performed on each user based on the winning probability of the user to determine a winner. In the lottery calculation, for example, when the winning probability is A / S, one random number X that can take a value from 1 to S is generated, and when X ≦ A holds, the winning is determined. This lottery calculation is executed until the number of winners is determined.

Here, the lottery process can be executed as follows using the number of individual selections by the user and the total number of selections S. First, a number equal to or more than 1 and equal to or less than S is assigned to each user by the same number as the number of individual user selections. At this time,
Avoid assigning the same number to different users. Next, a random number that can take a value from 1 to S is generated, and the user to whom the random number is assigned is determined as a winner.

In this case, the number assigned to the user by the lottery means 13 based on the input from the user and the number, so that the user can know the process of the lottery process (the manner in which the winner is determined). A configuration may be adopted in which a random number is read and output to the user via the information processing means 100. At this time, by outputting the random numbers in the form of a roulette or a slot machine for each number constituting the random numbers, it is possible to give the user a sense of reality as if watching a live broadcast of a lottery ticket.

The information such as the winner selected by the lottery process and the prize given to the winner is sent to the information processing means 10.
0 may be output to the user.

According to the present invention, in an information processing system for outputting advertisement information on a seller selected by a user and receiving questionnaire response information, each user is designed to increase the probability of winning a prize when a large number of sellers are selected. Since the winning probability is determined and the lottery is performed, the user can be motivated to select more sellers to increase the winning probability,
As a result, it is possible to urge the user so that the user touches an advertisement or a questionnaire in conjunction with a plurality of companies.

(First Modification of First Embodiment) Next, a first modification of the first embodiment will be described. The first modification has the same configuration as that of the first embodiment. However, when the user selects a seller and answers the quiz corresponding to the seller correctly, a lottery number is given, and the given lottery is given. The difference is that the winning probability is increased in accordance with the number of numbers. Hereinafter, main configurations and operations different from the first embodiment will be described.

In the first modification, the control unit 12 executes a user registration process, a login process, a seller selection process, and the like, as in the first embodiment. The user registration process and the log-in process are the same as those in the first embodiment, but the seller selection process is performed by partially modifying the flowchart shown in FIG.
This is executed according to the flowchart shown in FIG.

Steps S300, S301 and S302 are almost the same as those in the first embodiment.

In step S 303 ′, quiz answer information is received from the user via the information processing means 100. Further, the quiz answer is read out for the specified seller with reference to the seller information storage means 10. Then, based on the both, it is determined whether or not the user's answer is correct. If the user's answer is correct, step S
Proceeding to 304, if the answer is incorrect, a message such as "Sorry, incorrect" is output to the user via the information processing means 100, and the process returns to step S300.
The seller selection processing ends.

Here, the correct answer rate for each seller (= the number of quiz correct answerers of the seller / the total number of quiz answerers of the seller)
May be configured to be stored. In this case, it is desirable that the seller is configured to be able to acquire the correct answer rate of the quiz corresponding to the seller via the communication network. With this configuration, the seller can regard the answer accuracy rate as a scale indicating the degree of understanding of the advertisement and the quiz difficulty level, and can appropriately correct the advertisement information and the quiz content based on the answer accuracy rate. .

In step S 304 ′, the selection information for the specified seller is read out based on the user ID number received in the login process, with reference to the selection information storage unit 11. If the selection flag included in the selection information is OFF, the process proceeds to step S305.
If it is ON, a message such as "A lottery number has already been issued for this quiz" is output to the user via the information processing means 100, and step S3 is performed.
00 or end the seller selection process.

In step S 305 ′, a lottery number assigned to the user is generated so as not to overlap with a lottery number already generated during the same prize period. Then, the lottery number is stored in the selection information storage unit 11 as a part of the selection information in association with the user information of the user. Further, the selection flag included in the selection information is turned ON. In the first modification, the lottery number is information indicating whether or not the user has correctly answered the quiz corresponding to the target selected by the user.

Note that the lottery number corresponding to the user is read from the selection information storage unit 11 based on the input from the user so that the user can know his / her own lottery number. May be configured to be output via a.

Next, the lottery means 13 will be described. The lottery means 13 randomly determines a winning number corresponding to the number of winnings from the issued lottery numbers. Then, with reference to the selection information storage means 11, the user to whom the determined winning number is assigned as the lottery number is selected as a winner.

In the first modification, the winning probability of each user is
(Number of assigned lottery numbers) / (Number of issued lottery numbers), and the number of objects for which the corresponding quiz is correct (ie, the number of assigned lottery numbers is greater) increases the winning probability. It is set as follows.
In determining the winning number, as in the first embodiment,
A configuration may be adopted in which each number constituting the winning number is determined like a roulette or a slot machine, and the process is output to the user.

According to the configuration of the first modification, the following effects can be obtained in addition to the effects of the first embodiment. That is, only when a quiz is answered correctly, a lottery number is given and the user can participate in a prize, so that the user can be motivated to look at advertisement information more carefully to answer the quiz correctly, It is possible to more reliably achieve the original effect of making the user understand.

(Modification 2 of First Embodiment) Next, Modification 2 of the first embodiment will be described. As shown in FIG. 11, Modification 2 further includes, in addition to the configuration of the first embodiment,
A prize content determining means 14 is provided. Hereinafter, configurations and operations different from those of the first embodiment will be described.

The prize content determining means 14 determines the type of prize to be given to the prize winner, and / or the number of prize winners (the number of prize winners), and / or a combination thereof (hereinafter referred to as “prize content”). Determined and stored based on the input from. Here, if the prize is money, the "type of prize"
Means the prize amount.

The control means 12 uses the input screen information as information processing means 1 as an index for designating prize contents.
Output to the user via 00. FIG. 12 shows an example of the input screen information. FIG. 12A shows an example in which the type of the prize is specified, and FIG. 12B shows an example in which the combination of the type of the prize and the number of winnings is specified. The prize content is received from the user via the information processing means 100 and output to the prize content determination means 14. Here, as for the user who accepts the specification of the content of the prize, it is basically assumed that the user registration process and the login process have already been executed and the authentication has been determined to be successful.

The prize content determining means 14 has a counter for each prize content for receiving the designation.
The value of the counter is counted up in accordance with the specification of the prize content accepted from 2. The value of the counter is read out by the control means 12 and the information processing means 1
00 to the user.

When executing the lottery process, the lottery means 13 extracts the prize content corresponding to the counter having the maximum counter value from the prize content determination means 14. Then, based on the extracted contents of the prize, the winners for the number of winnings are determined, and the prize given to each winner is stored.

As described above, the prize content is determined based on the user's input, whereby it is possible to give the user the pleasure of controlling the type of the prize and the number of winnings by himself. In addition, the prize content fluctuates depending on the input state of the user, and the prize content is determined only at the end of the prize period, so that the user can be kept interested in the prize during the prize period. As a result, the possibility of touching an advertisement or a questionnaire can be further increased.

Here, the prize content determination means 14
A configuration may be such that a predetermined index is obtained with reference to the selection information storage unit 11 and the seller information storage unit 10, and the content of the prize is determined based on the index. The predetermined index is:
For example, the index value is configured to increase as any one of the number of users storing the selection information, the number of sellers that the user can select, and the total number of selections increases. As such an index, for example, the total selection rate (the number of users selecting all sellers / the number of users storing selection information) or the average selection rate (total number of selections / selection information is stored). Number of users).

As the determination method, for example, if the predetermined index is equal to or less than X, the number of winnings is one, and if the predetermined index exceeds X, the number is two. Or change the prize amount to a high value,
It is conceivable to increase the number of winners.

As described above, by configuring the content of the prize in accordance with the predetermined index, motivation to participate in the prize and to select a seller can be provided more strongly. In particular, when the prize content is fixed, such as a normal prize, if the number of prize participants increases, the probability of winning individual participants decreases, so motivation to encourage others to participate in the prize by word of mouth etc. occurs Although it is not possible, according to the present invention, as the number of prize participants and the total number of selections increase, the grade of the prize object increases, or the number of winning prizes can be configured to increase, so that motivation to encourage others to participate in the prize, Word-of-mouth communication can increase the number of prize participants and the number of touches on advertisements and questionnaires. Further, since the content of the prize may fluctuate until the end of the prize period, it is possible to keep the user constantly interested in the prize during the prize period, and as a result, the user is allowed to touch an advertisement or a questionnaire. Possibilities can be further increased.

(Third Modification of First Embodiment) Next, a third modification of the first embodiment will be described. As shown in FIG. 13, the third modification includes, in addition to the configuration of the first embodiment,
An analysis unit 15 is provided. Hereinafter, configurations and operations different from those of the first embodiment will be described.

The analysis unit 15 refers to the selection information storage unit 11 and extracts, for each seller, selection information for which the selection flag is ON for the seller. And
For the extracted selection information, the corresponding user information and the questionnaire response information for the seller are read and analyzed.

Here, the analysis means 15 determines that the selection flag is O
For example, the selection information corresponding to a specific user group set for each seller may be extracted from the selection information of N. In this case, the analysis means 15
Stores user extraction conditions for each seller. The user extraction condition is a condition for limiting the user based on the user information, for example, that the age is in his 20s,
You may be a woman. The analysis unit 15 determines whether the read user information satisfies the user extraction condition, excludes the user information that does not satisfy the user information including the questionnaire response information, and performs the analysis.

For the analysis method, a conventional statistical analysis technique or the like can be used. The analysis may be based on user information, for example, calculating statistical information such as the number of users by age (age), the number of users by address area, and the gender ratio. Further, as the information based on the questionnaire response information, it is possible to simply calculate statistical information such as what percentage of each option is selected for each questionnaire item. Further, a correlation between both the user information and the questionnaire response information may be obtained. For example, it is conceivable to calculate statistical information such as the response tendency of male respondents and the response tendency of female respondents.

In this configuration, the user information and the questionnaire response information to be analyzed are guaranteed to be the user information and the questionnaire response information of the user touching the advertisement of each seller, so that more effective marketing information can be obtained. As a result, the analysis result can be obtained.

The analyzing means 15 converts the result of the analysis into
For example, it may be configured to output to the seller using a graph, a table, or the like as shown in FIG. In this case, the analysis unit 15 is configured to be able to input and output information to and from the information processing unit 101.

The information processing means 101 only needs to be configured to be able to receive input from a seller and output information to the seller. A general personal computer or portable terminal owned by each seller may be used. Information processing means 10
1 can be used.

The information processing means 101 may be configured to be included in the information processing system 1 or may be configured as an external information processing device. Also, the information processing means 101
And the information processing system 1 may be connected via a communication network (including both wired and wireless) such as the Internet. In this case, the information processing means 10
1 and the information processing system 1 have a normal configuration necessary for communicating via a communication network. For example,
If connecting via the Internet, PPP
A communication module having a driver and a TCP / IP driver is provided. If the information processing means 101 is a portable terminal, it is connected to the information processing system 1 via an external gateway (for example, an i-mode center of NTT DOCOMO).

(Modification 4 of First Embodiment) Next, a modification 4 of the first embodiment will be described. The fourth modification has the same configuration as that of the first embodiment, but the selection information in the first embodiment is information indicating which target among a plurality of targets is selected by the user, whereas The selection information in Modification 4 is different in that it is information indicating which of a plurality of targets the user has received the advertisement information. Hereinafter, main operations different from those of the first embodiment will be described.

The seller information storage means 10 stores user extraction conditions and advertisement information in association with a plurality of sellers (including merchandise sellers and service providers). The user extraction condition is a condition for limiting the user based on the user information, and may be, for example, an age of 20s or a woman.

The selection information storage means 11 stores the selection information in association with the user information received from the user, as in the first embodiment. However, the selection flag included in the selection information in the third modification is turned ON when the advertisement information is distributed to the user for the corresponding seller. The user information includes at least transmission destination information of the user (for example, an e-mail address).

The control means 12 executes the following processing for each user information stored in the selection information storage means 11.
The execution timing may be any time after the user registration process and before the lottery process.

The control means 12 stores the seller information storage means 10
, The user extraction condition is read for each seller, it is determined whether or not the user information satisfies the user extraction condition, and the seller that satisfies the user extraction condition is extracted.
Next, the advertisement information for the extracted seller is read out with reference to the seller information storage means 10, and the read advertisement information is output to the user based on the destination information included in the user information. Then, regarding the selection information corresponding to the user information, the selection flag corresponding to the extracted seller is turned ON.

That is, in the fourth modification, in the information processing system that outputs the advertisement information to the user, the winning probability of each user is increased so that the winning probability of the prize increases when the advertisement information is received for many sellers. Is determined and a lottery is performed. In the first embodiment, the winning probability fluctuates according to the active selection status of the seller by the user, whereas in the fourth modification, the winning probability is determined by the passive advertisement distribution status based on the user information. It is determined according to. According to such a configuration, the winning probability is determined by registering the user information, so that it is possible to participate in the prize without having to take an active action of selecting a seller.

(Second Embodiment) Next, a second embodiment of the present invention will be described. The second embodiment includes a recording medium on which an information processing program is recorded. This recording medium may be a CD-ROM, a magnetic disk, a semiconductor memory, or another recording medium.

The information processing program is read from the recording medium into the data processing device, and controls the operation of the data processing device. Under the control of the information processing program, the data processing device performs a prize as a prize participation condition that at least one of the plurality of objects is selected, and indicates which of the plurality of sellers the user has selected. Information (hereafter,
It is called “selection information”. ) Is stored in association with the user information received from the user, and based on the selection information, the winning probability of each user is determined so that the winning probability increases when many sellers are selected. And a lottery step of selecting and storing a prize winner based on the determined winning probability. That is, the data processing apparatus executes the same processing as the processing by the information processing system of the present invention under the control of the information processing program.

The present invention is not limited to the above embodiments, but can be applied in various modifications.
For example, a configuration in which the above-described modifications 1 to 4 are combined may be adopted.

For example, in the above embodiment, by replacing “seller” with “product” or “service”,
It is possible to adopt a configuration in which the target for the advertisement or the questionnaire survey is a product or service unit. With such a configuration, the present invention can be applied to a case where an advertisement or a questionnaire survey is performed on a plurality of products and the like of the same seller (same company).

For example, by storing a plurality of pieces of selection information in association with one piece of user information in the selection information storage means, a plurality of prizes can be simultaneously performed (or the execution period is changed).

Further, for example, a double chance prize may be held such that participation in the basic prize held every week for four consecutive weeks (ie, participation for one month in a row) is a condition for participation. It may be. At this time, regarding the double chance prize, information indicating the participation status of each basic prize is stored in the selection information storage means instead of the selection information.

Furthermore, instead of simply participating in the basic prize in succession as a condition for participating in the double chance prize, a specific seller must be selected in each basic prize (or a specific seller must be selected). Inputting a keyword or the like included in the advertisement information or the questionnaire information) may be used as the double chance sweepstakes participation condition. In this case, by setting the specific seller at random for each basic prize, it is possible to give the user motivation to select sellers one after another until the double chance prize participation conditions are satisfied in each basic prize. .

Further, the winning probability may be increased by introducing a friend. For example, when the user A introduces a predetermined seller to the user B, and then the user B touches an advertisement or a questionnaire of the seller (in the first modification, the answer to the quiz is correct), the user A (or / and / or It is configured to increase the winning probability of the user B). As a method of increasing the winning probability, it is conceivable to add a predetermined number β (β> 0) to the number of individual user selections, or to additionally provide a lottery number. According to such a configuration, since the introduced friend touches an advertisement or the like so that the probability of winning is increased, the motivation to encourage others to participate in the prize by word of mouth or the like can be further increased. , It is possible to increase the number of touches on prize participants and advertisements in a more chain-like manner.

[0115]

According to the present invention, the lottery process is performed by determining the winning probability of each user so as to increase the winning probability when a large number of sellers are selected in an advertisement or a questionnaire survey using a prize. With such a configuration, the user can be motivated to select more sellers. As a result, the user touches an advertisement or a questionnaire (the user touches the advertisement, and the user answers the questionnaire survey). ) Can be implemented in conjunction with a plurality of companies.

[Brief description of the drawings]

FIG. 1 is a block diagram illustrating a configuration of an information processing system according to a first embodiment of the present invention.

FIG. 2 is a diagram for explaining a data structure of selection information.

FIG. 3 is a flowchart illustrating a user registration process.

FIG. 4 is a flowchart illustrating a login process.

FIG. 5 is a flowchart illustrating a seller selection process.

FIG. 6 is a diagram showing an example of screen information used when outputting seller information.

FIG. 7 is a diagram illustrating an example of screen information used when outputting questionnaire information.

FIG. 8 is a diagram showing an example of screen information used when outputting advertisement information.

FIG. 9 is a flowchart illustrating a winning probability determination process.

FIG. 10 is a flowchart illustrating a lottery process.

FIG. 11 is a block diagram showing a configuration of Modification 1 of the first embodiment.

FIG. 12 is a diagram illustrating an example of screen information used when accepting designation of prize content.

FIG. 13 is a block diagram showing a configuration of Modification 2 of the first embodiment.

FIG. 14 is a diagram illustrating an example of screen information used when outputting an analysis result.

FIG. 15 is a flowchart illustrating a seller selection process according to a first modification.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Information processing system 10 Seller information storage means 11 Selection information storage means 12 Control means 13 Lottery means 14 Prize content determination means 15 Analysis means 100, 101 Information processing means

Claims (29)

[Claims] 1. Information indicating which one of a plurality of objects is selected by a user (hereinafter, referred to as “selection information”).
A selection information storage unit that stores the information in association with the user information received from the user, based on the selection information, determines the winning probability of each user so that the winning probability increases when many targets are selected,
An information processing system, comprising: a lottery unit that selects and stores a prize winner based on the determined winning probability. 2. The lottery means extracts a number of objects selected by each user based on the selection information, and determines a winning probability of the user in proportion to the number of the extracted objects. The information processing system according to claim 1, wherein: 3. The selection information is information input by a user for a selected target (hereinafter, referred to as “answer information”).
The information processing system according to claim 1, further comprising: 4. The information processing system according to claim 3, wherein the answer information is information including a content of a user answering a questionnaire and / or a quiz corresponding to the selected target. 5. An analysis unit for reading, analyzing, and storing, for each object, user information of a user who has selected the object and / or answer information on the object. The information processing system as described. 6. Further, a user extraction condition is stored for each target, and for each target, user information of a user who is selecting the target and satisfies the user extraction condition of the target or / and / or 5. The information processing system according to claim 4, further comprising an analysis unit that reads out, analyzes, and stores answer information on the subject. 7. A selection information storage unit for storing information indicating whether or not the user has answered correctly for a quiz corresponding to an object selected by the user, in association with user information received from the user, based on the information. An information processing system comprising: a lottery unit configured to perform a lottery by setting so that a user who has a corresponding quiz with a higher number of correct answers has a higher probability of winning, to select and memorize a prize winner. . 8. The information processing system according to claim 1, further comprising means for outputting target advertisement information selected by the user to the user. 9. Selection information for storing information (hereinafter referred to as “selection information”) indicating which of a plurality of targets the user has received the advertisement information in association with the user information received from the user. Based on the selection information, based on the selection information, the winning probability of each user is determined so that the winning probability increases when advertising information is received for many objects, and a prize winner is determined based on the determined winning probability. An information processing system comprising: a lottery unit for selecting and storing. 10. The lottery means extracts the number of objects for which each user has received the advertisement information based on the selection information, and determines the winning probability of the user in proportion to the number of the extracted objects. The information processing system according to claim 9, wherein: 11. The information according to claim 9, further comprising means for selecting advertisement information based on the user information received from the user, and outputting the selected advertisement information to the user. Processing system. 12. The type of prize to be given to the winner,
Or / and the number of winnings, or / and a combination of these,
(Hereinafter referred to as “prize contents”), at least among the input from the user, the selection information, the number of users storing the selection information, or the number of objects that the user can select. 12. The information processing system according to claim 1, further comprising a prize content determination unit that determines and stores the prize content based on any of the prize contents. 13. The apparatus according to claim 1, wherein the target is at least one of a seller, a product, and a service.
The information processing system according to any one of claims 12 to 12. 14. The information processing system according to claim 1, wherein input / output to a user is performed via a communication network. 15. Information indicating which one of a plurality of objects has been selected by a user (hereinafter, referred to as “selection information”).
Is stored in association with the user information received from the user, based on the selection information, the winning probability of each user is determined so that the winning probability increases when a large number of targets are selected,
A lottery step of selecting and storing a prize winner based on the determined winning probability. 16. The lottery process, wherein the number of targets selected by each user is extracted based on the selection information, and a winning probability of the user is determined in proportion to the number of targets extracted. The information processing method according to claim 15, wherein 17. The method according to claim 15, wherein the selection information includes information input by a user with respect to the selected target (hereinafter, referred to as “answer information”). Information processing method. 18. The method according to claim 1, wherein the answer information is information including contents of a user answering a questionnaire and / or a quiz corresponding to the selected target.
7. The information processing method according to item 7. 19. The method according to claim 19, further comprising the step of reading, analyzing, and storing, for each object, user information for a user who has selected the object and / or answer information about the object. 19. The information processing method according to 17 or 18. 20. Further, a user extraction condition is stored for each target, and for each target, user information of a user who is selecting the target and satisfies the user extraction condition of the target or / and / or 19. The information processing method according to claim 17, further comprising an analysis step of reading, analyzing, and storing answer information on the subject. 21. A step of storing information indicating whether or not the user has answered correctly for the quiz corresponding to the target selected by the user in association with the user information received from the user. A lottery step of performing a lottery by setting so that a user who has a higher number of quizzes with correct answers has a higher winning probability, and selecting and storing a prize winner. 22. The information processing method according to claim 15, further comprising a step of outputting target advertisement information selected by the user to the user. 23. storing information indicating which of the plurality of objects the advertisement information has been received by the user (hereinafter referred to as “selection information”) in association with the user information received from the user; , Based on the selection information, determine the winning probability of each user so that the winning probability increases when receiving advertisement information for many objects, to select a prize winner based on the determined winning probability And a lottery step of storing. 24. The lottery step includes, based on the selection information, extracting the number of objects for which each user has received the advertisement information, and determining the winning probability of the user in proportion to the number of the extracted objects. The information processing method according to claim 23, characterized in that: 25. The information according to claim 23, further comprising a step of selecting advertisement information based on user information received from a user, and outputting the selected advertisement information to the user. Processing method. 26. The type of prize given to the winner,
Or / and the number of winnings, or / and a combination of these,
(Hereinafter referred to as “prize contents”), at least among the input from the user, the selection information, the number of users storing the selection information, or the number of objects that the user can select. 26. The information processing method according to claim 15, further comprising a step of determining and storing based on any one of the methods. 27. The method according to claim 1, wherein the target is at least one of a seller, a product, and a service.
The information processing method according to any one of items 5 to 26. 28. The information processing method according to claim 15, wherein input / output to / from a user is performed via a communication network. 29. A computer-readable recording medium storing a program for causing a computer to execute the information processing method according to any one of claims 15 to 28.