JP2003150810A - Commodity purchase method utilizing television receiver and commodity purchase system utilizing television receiver - Google Patents

Abstract

PROBLEM TO BE SOLVED: To notify a customer of a commodity image without asking the customer to come directly to a store, and to enable detailed confirmation or order. SOLUTION: In this method for purchasing a commodity by utilizing a television receiver from a business connection positioned on a different place from the customer, a channel is set between a business connection terminal of a prescribed business connection and the television receiver, and an image acquired by photographing an employee of the prescribed business connection or a dealing commodity, a voice of the employee of the business connection or the voice of the customer are transmitted/received through the set channel between the business connection terminal and the television receiver.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method and a system for purchasing products from a customer located at a place different from a television receiver viewed by a customer, using the television receiver.

[0002]

2. Description of the Related Art Conventionally, the purchase of merchandise (including services) has been performed by a customer directly visiting a store, or by using a catalog or online shopping. Although online shopping is spreading due to its simplicity, there are problems that the product image is different and detailed confirmation and ordering are not possible.

[0003]

SUMMARY OF THE INVENTION An object of the present invention is to make it possible to convey a product image to a customer without the customer having to go directly to a store, and to make detailed confirmations and orders. is there.

[0004]

SUMMARY OF THE INVENTION In order to solve the above problems, the present invention purchases a product from a customer located at a place different from a TV receiver viewed by a customer using the TV receiver. A method of setting a communication path between a supplier terminal of a specified supplier and the television receiver, photographing an employee of the supplier or a product handled, or a voice of the employee of the supplier. Input via a microphone or voice of a customer via a microphone, and transmit data of the captured image or voice data of the employee through the communication path or voice data of the customer through the communication. Through the road, the captured image data or employee voice data is received on the television receiver side or the customer voice data is received on the supplier terminal side, and the captured image data or For employee voice data Then, the photographed image of the employee or the product being handled is displayed on the display surface of the television receiver, or the employee's voice is output from the speaker of the television receiver or provided to the customer based on the voice data of the customer. The configuration is such that the customer voice is output from the speaker.

According to the present invention, since the products that the customer wishes to purchase are displayed on the television receiver and the two-way conversation between the customer and the employee becomes possible, the customer can directly go to the store. It is possible to understand the product image relatively accurately without going to, and it is also possible to make detailed confirmations and orders for the desired product.

The present invention can also be specified as follows if a predetermined customer can be selected on the television receiver.

[0007] A method of purchasing a product using a TV receiver from a supplier located in a place different from the TV receiver viewed by the customer, in which a supplier selection screen is displayed on the display surface of the TV receiver. , A communication path is set between the supplier terminal of the supplier selected from the supplier selection screen and the TV receiver, and the employee of the selected supplier or the product handled is photographed or the supplier Of the employee's voice is input through the microphone or the voice of the customer is input through the microphone, and the captured image data or the voice data of the employee is transmitted through the communication path or the customer's voice is transmitted. Voice data is transmitted through the communication path, the captured image data or employee voice data is received on the television receiver side, or the customer voice data is received on the customer terminal side, and they are Photographed day of Alternatively, based on the voice data of the employee, the photographed image of the employee or the product handled is displayed on the display surface of the television receiver, or the employee voice is output from the speaker of the television receiver, or based on the voice data of the customer. The customer voice is output from the speaker installed at the customer.

In the above-mentioned method of purchasing a product using a television receiver, for example, customer information for identifying the customer is displayed on a display provided at a customer.

In this way, the employee immediately grasps the customer information (name, address, telephone number, etc.) of the customer who has connected to the customer terminal by referring to the display and grasps the information. It becomes possible to call the customer by the customer information and to provide a more user-friendly service.

In the above-described method of purchasing a product using a television receiver, for example, product information for specifying the product desired by the customer is displayed on the display provided at the customer.

By doing so, the employee can immediately grasp the product name or the like that the customer who has connected to the customer terminal desires to purchase by referring to the display, and use the grasped product name to identify the customer. It will be possible to provide more user-friendly services. Also, if the fixed price and the suggested retail price are displayed on the display as product information, employees can refer to the display and negotiate the selling price with the customer while considering the limit of discount. Becomes

The present invention can also be specified as follows.

A system for purchasing a product from a customer located at a place different from a TV receiver viewed by a customer using the TV receiver, the TV receiver, a control box, and a supplier terminal. , A communication device for performing data communication between the control box and a supplier terminal, the control box being a first microphone and an employee transmitted from the supplier terminal of a predetermined supplier via the communication device. A receiving unit for receiving photographed image data of a worker or a handled product or voice data of an employee, and an employee on the display surface of the television receiver based on the photographed image data or the voice data of the employee received by the receiving unit. It is input via the first microphone and the first output section for displaying the photographed image of the handled product or outputting the employee voice from the first speaker of the television receiver. And a transmitter for transmitting the voice data of the customer to the supplier terminal of the predetermined supplier via the communication device, and the supplier terminal is a camera for photographing an employee of the predetermined supplier or a product handled by the supplier, A second microphone, a second speaker, and data of a captured image captured by the camera or voice data of the employee input via the second microphone is transmitted to the control box via the communication device. A transmitting unit, a receiving unit that receives customer voice data transmitted from the control box via the communication device, and a customer voice that outputs customer voice from the second speaker based on the customer voice data received by the receiving unit. And two output units.

According to the present invention, since the products that the customer wants to purchase are displayed on the television receiver and the two-way conversation between the customer and the employee becomes possible, the customer can directly go to the store. It is possible to understand the product image relatively accurately without going to, and it is also possible to make detailed confirmations and orders for the desired product.

Further, the present invention can be specified as follows if a predetermined customer can be selected on the television receiver.

[0016] A system for purchasing products from a customer located at a place different from a TV receiver viewed by a customer using the TV receiver, the TV receiver, a control box, a supplier terminal, A communication device for performing data communication between the control box and a supplier terminal, the control box, a supplier selection screen display unit for displaying a supplier selection screen on the display surface of the television receiver; A selection unit for selecting a predetermined supplier from the supplier selection screen, a first microphone, and an employee or a product handled by the supplier terminal of the supplier selected by the selection unit via the communication device. A receiving unit that receives the captured image data or the voice data of the employee, and the television receiver based on the captured image data or the voice data of the employee received by the receiving unit. A first output unit for displaying a photographed image of an employee or a product being handled on the display surface of the machine or outputting an employee voice from the first speaker of the television receiver, and a customer input through the first microphone. A supplier for transmitting voice data to a supplier terminal of a supplier selected by the selecting means via the communication device, and the supplier terminal,
The control box includes a camera, a second microphone, a second speaker, and data of a photographed image of the employee or a product handled by the camera, or voice data of the employee input through the second microphone. A transmitting unit for transmitting via the communication device, a receiving unit for receiving customer voice data transmitted from the control box via the communication device, and the first unit based on the customer voice data received by the receiving unit. A second output section for outputting a customer voice from two speakers.

In the system for purchasing a product using the television receiver having the above-mentioned structure, for example, the customer terminal further includes a display, and the second output unit identifies the customer on the display. Display customer information for.

By doing so, the employee immediately grasps the customer information (name, address, telephone number, etc.) of the customer who has connected to the customer terminal by referring to the display, and grasps the information. It becomes possible to call the customer by the customer information and to provide a more user-friendly service.

In the system for purchasing a product using the television receiver having the above-mentioned configuration, for example, the communication device performs data communication between the control box and the customer terminal via a server, and the server Receives customer identification information transmitted from the control box via the communication device, and from a customer table in which the customer identification information and the customer information are associated with each other, the customer information associated with the received customer identification information Is read and transmitted to the supplier terminal via the communication device, the second output unit receives the customer information transmitted from the server, and displays the received customer information on the display.

With this configuration, it is possible to effectively use the customer information that is centrally managed by the server.

In the system for purchasing products using the television receiver having the above-mentioned configuration, for example, the customer information is at least one of a name, an address, or a telephone number.
Is one.

In the system for purchasing a product using the television receiver having the above-mentioned configuration, for example, the customer terminal further includes a display, and the second output unit displays the product desired by the customer on the display. The product information for identifying the item is displayed.

By doing so, the employee immediately grasps the product name or the like that the customer who has connected to the supplier terminal desires to purchase by referring to the display, and the customer can use the grasped product name. It will be possible to provide more user-friendly services. Also, if the fixed price and the suggested retail price are displayed on the display as product information, employees can refer to the display and negotiate the selling price with the customer while considering the limit of discount. Becomes

In the system for purchasing products using the television receiver having the above-mentioned configuration, for example, the communication device performs data communication between the control box and the customer terminal via a server, and the server Receives the product identification information transmitted from the control box via the communication device, and from the product table in which the product identification information and the product information are associated with each other, the product information associated with the received product identification information. Is read and transmitted to the supplier terminal via the communication device, the second output unit receives the product information transmitted from the server, and displays the received product information on the display.

In this way, it is possible to effectively use the product information that is centrally managed by the server.

In a system for purchasing a product using the television receiver having the above-mentioned configuration, for example, the product information is information indicating a product name, a list price, a suggested retail price, and a discount limit price (the discount limit value itself, Discount rate, etc.), and at least one of the discountable periods.

[0027]

BEST MODE FOR CARRYING OUT THE INVENTION A commodity purchasing system using a television receiver according to an embodiment of the present invention will be described below with reference to the drawings. FIG. 1 is a schematic system configuration diagram of a product purchase system using a television receiver, which is an embodiment of the present invention.

The present system is designed such that a TV receiver from a customer (eg, service store 1 or service store 2) located in a place different from the place where the TV receiver viewed by the customer is located (eg, home or work). Is a system for purchasing products by using a television receiver 100, a control box 101, a customer terminal 200, and a server 3 between the control box 101 and the customer terminal 200.
00 and a communication device 400 that performs data communication via a network (public telephone line network, ISDN line network, leased line, Internet, etc.).

The television receiver 100 is an NTSC system (Na) which is a video signal system generally used in Japan.
The receiver of the National TV Standards Committee). The television receiver 100 includes a control box 101 connected to (or built in) the television receiver 100.

The control box 101 includes a CPU that controls the entire operation of the control box 101, an operation unit 101a connected to the CPU via a bus or the like as a selection unit for selecting a predetermined customer, a microphone 101b, a reception unit, and The communication unit 101c as a transmission unit, the conversion unit 101d, the supply unit 101e as an output unit, and the storage unit 101f are provided.

The operation unit 101a performs various operations on the control box 101 (including an operation of selecting a predetermined supplier from a supplier selection screen displayed on the display surface of the television receiver) and various operations on the television receiver 100. Is a device for performing operations (channel switching, volume adjustment, etc.), and is, for example, a remote control device by infrared communication.

The microphone 101b is a voice input device for inputting the voice of the customer. The communication unit 101c connects the server 3 between the control box 101 and the supplier terminal 200 of a predetermined supplier selected by the operation unit 101a.
Device (or a function realized by a predetermined program) for data communication via 00. Communication unit 101
Examples of c include a modem, an ADSL modem, and a router.

The conversion unit 101d converts the image data or audio data acquired from the customer terminal 200 or the server 300 by the communication unit 101c into a video signal that can be displayed in the NTSC system or an audio signal that can be output from the speaker 100a of the television receiver 100. A device for converting (or a function realized by a predetermined program).

The supply unit 101e is a device (or a function realized by a predetermined program) for supplying the signal (video signal or audio signal) converted by the conversion unit 101d to the television receiver 100.

The storage section 101f is a storage device such as a ROM, a flash memory or a hard disk device, which stores customer identification information for identifying a customer. The customer identification information includes, for example, device-specific identification information (for example, a MAC address) such as a product number written in a ROM, and unique identification information assigned by a predetermined company.

The control box 101 may be constructed as an independent housing separate from the television receiver 100, or may be built in the television receiver 100.

The customer terminal 200 has a CPU that controls the entire operation thereof, and an operation unit 201, a microphone 202, a camera 203, a communication unit 204 as a receiving unit and a transmitting unit, which is connected to the CPU via a bus or the like. An output unit 205, a speaker 206, a display 207, and the like.

The operation unit 201 is a device for an employee to input an instruction for making payment details or switching screens. The operation unit 201 includes, for example, a keyboard. The microphone 202 is a voice input device for inputting the voice of the employee. The camera 203 is an imaging device for photographing an employee of a business partner and a sale product.
As the camera 203, various existing moving image or still image capturing devices can be used.

The communication unit 204 is a device (or a function realized by a predetermined program) for performing data communication between the customer terminal 200 and the control box 101 via the server 300. The communication unit 204 is, for example, a modem, an ADSL modem, a router, or the like.

The output unit 205 is the control box 1
01 outputs the customer voice from the speaker 206 based on the customer voice data transmitted from 01, and displays the customer information or the product information transmitted from the server 300 on the display 207.
A device for displaying (or a function realized by a predetermined program).

The server 300 is a relatively high-performance computer such as a workstation, and includes a CPU and a storage device 301 such as a hard disk device connected to the CPU via a bus or the like. Input means such as a keyboard and a mouse, an image display device such as a CRT display and a liquid crystal display, etc. may be connected.

A predetermined operating system such as Windows, Mac OS or UNIX (registered trademark) is installed in the storage device 301, and a server program or the like executed on the operating system is installed. Storage device 301
In addition, data of various screens displayed on the television receiver 100 is stored in the control box 101.
Corresponding data is read in response to a request from the device and transmitted to the control box 101 via the communication device 400. The storage device 301 also has various databases built therein, and stores a connection information table 302, a customer master 303, a product master, and the like.

The data of various screens include, for example, data for displaying a menu screen such as a supplier selection screen.

The connection information table 302 is composed of items of identification information of connection destinations (business partners such as service stores 1 and 2) and connection information of the connection destinations. The connection information includes, for example, a telephone number and an IP address of a predetermined customer as a connection destination.

The customer master 303 is a customer table composed of items of customer identification information and customer information. As the customer information, for example, customer name, customer address,
Also, there is a customer telephone number.

The product master 304 is a product table composed of items of product identification information and product information. The product information includes, for example, a product name, a fixed price, and a suggested retail price.

The operation of the product purchase system using the television receiver having the above configuration will be described with reference to the drawings. FIG. 2 is a flowchart for explaining the operation of the system.

First, the customer sets the channel of the television receiver 100 to a predetermined channel using the operation unit 101a (S100). When the control box 101 detects that a predetermined channel has been set, the storage unit 10
The customer identification information is read from 1f and transmitted to the server 300 via the communication device 400 (S101).

The server 300 receives the customer identification information,
User authentication is performed based on the received customer identification information (S102). User authentication may be requested by an authentication server. When the user authentication is established, the server 300 reads the supplier selection screen (specifically, the display data on the screen) as a menu screen from the storage device 301 and controls the control box 101 via the communication device 400.
(S103).

The control box 101 is the communication unit 1
01c receives the supplier selection screen, and the conversion unit 101
The received supplier screen is converted by d into a video signal that can be displayed in the NTSC system (S104), and the supply unit 101
It is supplied to the television receiver 100 by e. The television receiver 100 displays a supplier selection screen on its display surface based on the converted video signal (S105).

As the supplier selection screen, for example, a product name (for example, a product name of a product handled in a nearby store)
A screen including a single or a plurality of store names (for example, the service store 1 and the service store 2) and a cursor that is moved and displayed by the operation unit 101a to select a desired supplier or product name can be considered. It is possible to display the business partners in various forms such as a list form.

A customer who browses this supplier selection screen selects a desired product or supplier through the operation unit 101a. From the supplier selection screen, select one of the customers (even if one of the products is selected, the product is handled by a neighboring store, so the supplier of the selected product is specified). Then, (S106), the control box 101 displays the supplier identification information for identifying the selected supplier (when the product name is selected on the supplier selection screen, the product identification information for the selected product name is also displayed. ) Is transmitted to the server 300 via the communication device 400 (S107).

The server 300 receives the supplier identification information, searches for the connection information associated with the supplier identification information from the connection information table 301 using the received supplier identification information as a key, and reads out ( S108), and an automatic call is made based on the read connection information (S109). What is an automatic call? Connection information table 30
Supplier terminal 20 corresponding to the connection information read from 1
This is a process for setting a communication path between 0 and the control box 101.

For example, when a telephone number is read as connection information from the connection information table 301, the server 3
00 calls the telephone number to connect to the customer terminal 200 (S110), and sets a communication path for data communication between the customer terminal 200 and the control box 101. When an IP address is set in advance at customer terminal 200, it is possible to use that IP address as the connection information.

When the server 300 is connected to the supplier terminal 200 (S110), the customer information is displayed on the supplier terminal 200 (if the product name is selected on the supplier selection screen, the product information of the selected product name). Is also transmitted via the communication device 400 (S111). The customer information transmitted from the server 300 to the customer terminal 200 is searched for customer information associated with the customer identification information from the customer master 303 using the customer identification information received by the server 300 from the control box 101 as a key. Read out. The product information transmitted from the server 300 to the customer terminal 200 is the product information associated with the product identification information from the product master 304, using the product identification information received by the server 300 from the control box 101 as a key. It was retrieved and retrieved.

The customer terminal 200 receives the customer information (and the product information) by the communication unit 204, and displays the received customer information (and the product information) on the display 207 by the output unit 205 (S112). The employee who browses the customer information (and the product information) displayed on the display 207 verifies, for example, “○○ (displayed as customer information on the display 207, while bowing toward the camera 203 and the microphone 202. Mr. Teru, welcome you and want to use △△ (displayed as product information on the display 207). "

This state is photographed by the camera 203 (that is, the employee or the product being handled is photographed) or the voice of the employee is input through the microphone 202, and the photographed image data and the employee are photographed by the communication unit 204. Is transmitted to the control box 101 via the communication device 400 (that is, the communication path set between the supplier terminal 200 and the control box 101, etc.) (S
113).

The control box 101 is the communication unit 1
01c receives the captured image data and the voice data, the converter 101d converts the received captured image data into a video signal that can be displayed in the NTSC system, and the employee voice data to the speaker 100 of the television receiver 100.
It is converted into an audio signal that can be output from a (S114), and is supplied to the television receiver 100 by the supply unit 101e.

The television receiver 100 displays an employee image (image of an employee bowing) on the display surface based on the converted video signal, and the converted voice is output from the speaker 100a of the television receiver 100. An employee voice (Mr. XX, welcome, etc.) is output based on the signal (S115). In addition, from the time when the customer is selected in S106 until the employee image is displayed in S115, the television receiver 100 displays “Currently connecting to the selected customer. Wait for a while. , Etc., etc., a connection informing screen for informing that the selected supplier (specifically, supplier terminal) is being connected is displayed.

The customer who browses the employee image or hears the employee voice verbally conveys the desired product to purchase to the microphone 101b (S116). The customer voice data input to the microphone 101b is transmitted to the customer terminal 200 by the communication unit 101c via the communication device 400 (that is, the communication path set between the customer terminal 200 and the control box 101). (S117).

In the customer terminal 200, the communication section 204 receives the customer voice data, and the output section 205 outputs the received customer voice from the speaker 206 (S1).
18).

As described above, by repeating the processing from S115 to S118, the customer can receive the same explanation about the desired product as he or she goes to a normal store and receives various explanations, and the camera can be used. By using 203, it is possible to check the desired product by having the desired product photographed from various angles. It should be noted that the camera 203, the microphone 202, and the speaker 206 are provided in a headphone-type mounting portion that can be mounted on the head of the employee, and the employee moves to a product installation place desired by the customer to photograph the desired product. You may make it explain.

When the customer finally decides to purchase the product, he / she tells the microphone 101b to verbally perform the payment process (S119). The customer voice data input to the microphone 101b is transmitted to the customer terminal 200 by the communication unit 101c via the communication device 400 (that is, the communication path set between the customer terminal 200 and the control box 101). (S120).

In the customer terminal 200, the communication section 204 receives the customer voice data, and the output section 205 outputs the received customer voice from the speaker 206 (S1).
21). The employee who hears this customer voice operates the operation unit 201.
Perform a predetermined operation to switch screens (S1
22), payment details of the product that the customer has decided to purchase are created and displayed on the display 207 (S123).

The payment details (specifically, the display data on the same screen) are sent to the communication device 400 (ie
It is transmitted to the control box 101 via a communication path set between the customer terminal 200 and the control box 101. Control box 101
The communication unit 101c receives the payment details, the conversion unit 101d converts the received payment details into a video signal that can be displayed in the NTSC system (S124), and supplies the video signal to the television receiver 100. The television receiver 100 displays the payment details on the display surface based on the converted video signal (S125).

The customer who has read the payment details is the microphone 101.
The payment confirmation is verbally transmitted to b (S126).
The customer voice data input to the microphone 101b is transmitted to the customer terminal 200 by the communication unit 101c via the communication device 400 (that is, the communication path set between the customer terminal 200 and the control box 101). (S127). The customer terminal 200 receives the customer voice data by the communication unit 204 and outputs the received customer voice by the output unit 205 from the speaker 206 (S).
128).

The employee who hears this customer voice is the camera 2
While bowing to 03 and microphone 202, he orally utters, for example, "Thank you, Mr. XX."

The photographed image data of the employee photographed by the camera 203 and the voice data of the employee input to the microphone 202 are used by the communication unit 204 to communicate with the communication device 400.
(That is, the customer terminal 200 and the control box 10
1 is transmitted to the control box 101 via a communication path set between the control box 101 and the control box 101 (S129).

The control box 101 is the communication unit 1
01c receives the picked-up image data and audio data, the conversion unit 101d converts the received picked-up image data into a video signal that can be displayed in the NTSC system, and an employee voice data can be output from the speaker of the television receiver 100. (S130), and the supply unit 101
It is supplied to the television receiver 100 by e. The television receiver 100 displays an employee image (image of the employee bowing) on the display surface based on the converted video signal, and based on the converted audio signal from the speaker 100a of the television receiver 100. And outputs an employee voice (Thank you, Mr. XX) (S131). It should be noted that the product purchased by the customer is delivered to the customer and received in the same manner as a normal commercial transaction (S13).
2, S133).

[0070]

As described above, according to the present invention,
Even if the customer does not go directly to the store, the product image can be communicated to the customer, and further detailed confirmation and ordering can be performed.

[Brief description of drawings]

FIG. 1 is a schematic system configuration diagram of a product purchase system using a television receiver according to an embodiment of the present invention.

FIG. 2 is a flow chart for explaining the operation of the product purchase system using the television receiver according to the embodiment of the present invention.

[Explanation of symbols]

100 television receiver 101 control box 101a operation unit 101b microphone 101c communication unit 101d converter 101e supply unit 101f storage unit 200 Supplier terminal 201 Operation part 202 microphone 203 camera 204 Communication unit 205 Output section 206 speaker 207 display 300 servers 301 storage device 302 Connection information table 303 Customer Master 304 Product master 400 communication device

Claims (10)

[Claims] 1. A method for purchasing a product from a customer located at a place different from a TV receiver viewed by a customer using the TV receiver, the supplier terminal of a predetermined supplier and the TV receiver. Set up a communication path with the machine, shoot the employee of the customer or the product handled, or input the voice of the employee of the customer through the microphone or input the voice of the customer through the microphone. , The captured image data or the employee voice data is transmitted through the communication channel, or the customer voice data is transmitted through the communication channel, and the captured image data or the employee voice is transmitted. The data is received on the side of the television receiver or the voice data of the customer is received on the side of the customer terminal, and an employee is displayed on the display surface of the television receiver based on the data of the photographed images or the voice data of the employee. Taking pictures of employees and products Purchase a product using a television receiver that displays a shadow image or outputs an employee voice from the speaker of the television receiver or outputs a customer voice from a speaker provided to a customer based on the voice data of the customer Method. 2. The method of purchasing a product using a television set according to claim 1, wherein customer information for identifying the customer is displayed on a display provided at a customer. 3. The method of purchasing a product using a television set according to claim 1, wherein product information for specifying a product desired by the customer is displayed on a display provided at a customer. 4. A system for purchasing a product from a customer located at a place different from the TV receiver viewed by the customer using the TV receiver, the TV receiver, the control box, and the supplier. A terminal and a communication device for performing data communication between the control box and a supplier terminal, the control box being transmitted from a supplier terminal of a predetermined supplier via the communication device. A receiving unit for receiving photographed image data of the employee or the product being handled or voice data of the employee, and an employee on the display surface of the television receiver based on the photographed image data or the voice data of the employee received by the receiving unit. A first output unit for displaying a photographed image of a member or a product being handled or outputting an employee voice from the first speaker of the television receiver, and an input via the first microphone. And a transmitter for transmitting the voice data of the customer to a supplier terminal of the predetermined supplier via the communication device, wherein the supplier terminal is a camera for photographing an employee of the predetermined supplier or a handled product. A second microphone, a second speaker, and data of a captured image captured by the camera or voice data of the employee input through the second microphone, is transmitted to the control box through the communication device. And a receiving unit for receiving customer voice data transmitted from the control box via the communication device, and outputting a customer voice from the second speaker based on the customer voice data received by the receiving unit. A product purchase system using a television receiver, which includes a second output unit. 5. The television receiver according to claim 4, wherein the supplier terminal further includes a display, and the second output unit displays customer information for identifying the customer on the display. Product purchase system. 6. The communication device performs data communication between the control box and a supplier terminal via a server, and the server transmits customer identification information transmitted from the control box via the communication device. From the customer table in which the customer identification information and the customer information are associated with each other, the customer information associated with the received customer identification information is read and transmitted to the supplier terminal via the communication device, The product purchase system using a television receiver according to claim 5, wherein the second output unit receives the customer information transmitted from the server and displays the received customer information on the display. 7. The product purchase system using a television set according to claim 5, wherein the customer information is at least one of a name, an address, and a telephone number. 8. The television according to claim 4, wherein the supplier terminal further includes a display, and the second output unit displays product information for specifying a product desired by the customer for purchase on the display. A product purchase system that uses a receiver. 9. The communication device performs data communication between the control box and a customer terminal via a server, and the server sends merchandise item identification information transmitted from the control box via the communication device. From the product table in which the product identification information and the product information are associated with each other, the product information associated with the received product identification information is read and transmitted to the supplier terminal via the communication device, The product purchase system using a television set according to claim 8, wherein the second output unit receives the product information transmitted from the server and displays the received product information on the display. 10. The television according to claim 8, wherein the product information is at least one of a product name, a list price, a suggested retail price, information indicating a discount limit amount, and a discountable period. A product purchase system that uses a receiver.