JP2003109123A - Customer information analyzing system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a customer information analyzing system where moving information on each of individuals can precisely and efficiently be collected and more effective marketing activity can be realized from moving information on the customer and purchase information on a commodity by interlocking the system with a POS system. SOLUTION: The customer information analyzing system is characterized in that it is provided with a non-contact IC card which the customer carries and stores customer information on the customer individual, a reader/writer detecting customer information and the position of the non-contact IC card when the non-contact IC card that the customer carries is brought close within a prescribed range, a position detection device grasping the moving situation of the customer in a store from customer information and position information of the non-contact IC card, a POS terminal performing the paying processing of the commodity by using the non-contact IC card when the customer purchases the commodity and a marketing analyzing device managing and analyzing moving information and purchase information of the customer from a processing result in the POS terminal.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a customer information analysis system, and more specifically, a membership card, a point card, a credit card or the like issued by a store is converted into a non-contact type IC card to be used in a customer's store. The present invention relates to a customer information analysis system for grasping movement status and purchase status and obtaining information to be utilized in marketing activities.

[0002]

2. Description of the Related Art Conventionally, by examining the movement information of customers in a store, it is possible to think about an optimal store layout and display of products, and to know the effects of events, etc., in order to increase sales of products. It is considered very important.

[0003] Therefore, conventionally, regarding the movement of customers in a store, a plurality of surveillance cameras are installed in the store to photograph and record the inside of the store, and a person in charge moves the customer while watching the recording. A method of analyzing a route is known.

However, in these systems, it takes a long time to analyze the movement route of the customer, and detailed movement route analysis is also impossible. Further, since the customer's personal information and purchase information cannot be known from the image data of the surveillance camera, it is also impossible to perform marketing analysis in which the customer's individual customer information, the customer's travel route, and the customer's purchase information are related. .

[0005]

SUMMARY OF THE INVENTION An object of the present invention is to accurately and efficiently collect customer movement information in a store, and by linking it with a POS system,
It is to provide a customer information analysis system that enables more effective marketing activities based on customer movement information and product purchase information.

[0006]

[Means for Solving the Problems] In order to solve the above-mentioned problems, as a result of intensive studies, member cards, point cards, credit cards, etc. issued by stores are contactless I
A C / card and a reader / writer device installed in the store and a PO
The S terminal has invented a customer information analysis system for grasping the movement status and purchase status of a customer in a store.

That is, the customer information analysis system of the present invention is
In a customer information analysis system that manages and analyzes customer personal information or purchase information using a card issued by the store, such as a membership card, point card, or credit card, the customer carries it and stores the customer information of each customer. Non-contact type I
A C card; a reader / writer device which is installed at a plurality of locations in a store and detects customer information and position of the non-contact type IC card when the non-contact type IC card carried by the customer approaches within a predetermined range; A position detecting device for grasping the movement situation of the customer in the store from the customer information and the position information of the non-contact type IC card detected by the reader / writer device; when the customer purchases a product, the non-contact type IC card POS (Point of
Sales) terminal; From the processing result at the POS terminal,
A purchase information management device that manages customer purchase information; a customer movement information that is an output of the position detection device and a customer purchase information that is an output of the purchase information management device as input, and a customer movement information, A marketing analysis device for managing and analyzing purchase information is provided.

Further, the marketing analysis device of the present invention receives the movement information of the customer, which is the output of the position detection device, and the purchase information of the customer, which is the output of the purchase information management device. , The customer's interest and interest, the layout of the store and the quality of the display of the product are analyzed for the marketing of the store.

[0009]

BEST MODE FOR CARRYING OUT THE INVENTION A customer information analysis system according to an embodiment of the present invention will be described in detail below with reference to the drawings. FIG. 1 is a diagram showing the overall configuration of a customer information analysis system according to an embodiment of the present invention.

In FIG. 1, according to the present invention, a customer information analysis system for managing and analyzing personal information or purchase information of a customer using a card such as a membership card, a point card or a credit card issued by a store A non-contact type IC card that is carried and stores customer information of each customer 1
And a reader / writer device 2 which is installed at a plurality of locations in the store and detects customer information and position of the non-contact type IC card when the non-contact type IC card 1 carried by the customer approaches within a predetermined range. Non-contact type I detected by the reader / writer device 2
The position detection device 3 for grasping the movement status of the customer in the store based on the customer information and the position information of the C card 1 and the contactless IC card 1 when the customer purchases the product POS (Point of Sales)
A purchase information management device 5 that manages customer purchase information based on the processing results of the terminal 4 and the POS terminal 4, and a position detection device 3
Is input, and the customer's purchase information output from the purchase information management apparatus 5 is input, and the marketing analysis apparatus 5 manages and analyzes the customer's movement information and purchase information. .

FIG. 2 is a flow chart showing an embodiment of the operation in the customer information analysis system of the present invention. In FIG. 2, the flow when the customer is moving inside the store is as follows. 7 Reader / writer devices 2 installed at multiple locations in the store
Transmits a detection signal at a predetermined timing. 8 A customer carrying the non-contact type IC card 1 moves inside the store, and the non-contact type IC card receives a detection signal from the reader / writer device 2. 9. The non-contact type IC card 1 transmits the customer information held by the non-contact type IC card 1 itself to the reader / writer device 2. 10 The reader / writer device 2 receives the customer information from the non-contact type IC card 1, and transmits the customer information and the position information to the position detection device 3. 11 The position detection device 3 creates a database of position information consisting of customer information of each customer, position information, detection time, etc., based on a signal from the reader / writer device 2, and also a travel route, stay place, stay time, etc. for each customer. Also, the result is transmitted to the marketing analysis device as movement information. When the customer moves in the store, a series of operations 8 to 11 is repeated.

Next, referring to FIG. 2, the flow for the customer to settle the product is as follows. 12 When the customer pays the product, the POS terminal 4 carries out the payment using a non-contact type IC card. 13 In the POS terminal 4, the contactless IC card 1
The customer information of each customer is acquired, and the purchase item data, which is a list of the products purchased by the customer, is acquired by the product settlement process and transmitted to the purchase information management device 5. 14 The customer information and purchase item data input to the purchase information management device 5 are converted into a database and transmitted to the marketing analysis device as purchase information. If the customer continues the product settlement process in the store,
Repeat a series of operations.

Further, in FIG. 2, the marketing analysis for the customer based on the movement information and the purchase information of the customer is as follows. 15 The marketing analysis device 6 receives the movement information output from the position detection device 3 and the purchase information output from the purchase information management device 5 as input, and the movement status, stay status, purchase status, and customer interest of each customer. In addition to analyzing interests, the customer information of each customer is sorted by gender, age group, time zone, etc., and correlated with movement status, stay status, and purchase status to determine whether the store layout or product display is good or bad. Etc. are analyzed.

[0014]

As described above, according to the customer information analysis system of the present invention, the non-contact type IC card carried by the customer can accurately and efficiently collect the movement information of the customer in the store. You can Also, when purchasing a product,
By performing the settlement process using the non-contact type IC card in the terminal, it is possible to collect the purchase information of the customer accurately and efficiently. In addition, by moving information and purchase information,
It is possible to grasp the movement status, stay status, purchase status, customer interests and interests for each customer, and arrange customer information for each customer by gender, age group, time zone, etc.
By associating with the stay status and the purchase status, it is possible to grasp the layout of the store and the display quality of the product, and it is possible to carry out more effective marketing activities.

[Brief description of drawings]

FIG. 1 is a diagram showing an overall configuration of a customer information analysis system according to an embodiment of the present invention.

FIG. 2 is a flowchart showing an embodiment of an operation in the customer information analysis system of the present invention.

[Explanation of symbols]

1 Non-contact type IC card 2 Reader / writer device 3 Position detection device 4 POS terminal 5 Purchasing information management device 6 Marketing analysis device

─────────────────────────────────────────────────── ─── Continuation of front page (51) Int.Cl. ⁷ Identification code FI theme code (reference) G06K 17/00 G06K 17/00 L G07G 1/00 311 G07G 1/00 311D 1/14 1/14

Claims (2)

[Claims] 1. A customer information analysis system that manages and analyzes personal information or purchase information of a customer using a card such as a membership card, a point card, or a credit card issued by a store, which is carried by the customer and A non-contact type IC card that stores customer information; a customer information and a position of the non-contact type IC card, which are installed at a plurality of places in a store, and when the non-contact type IC card carried by the customer approaches within a predetermined range A reader / writer device for detecting the following; a position detection device for grasping the movement status of the customer in the store from the customer information and position information of the non-contact type IC card detected by the reader / writer device; At this time, using the non-contact type IC card, POS (Point
of sales) terminal; a purchase information management device that manages the purchase information of the customer based on the processing result at the POS terminal; movement information of the customer that is the output of the position detection device, and output of the purchase information management device And a marketing analysis device that manages and analyzes the customer's movement information and purchase information. 2. The marketing analysis device inputs the movement information of the customer, which is the output of the position detection device, and the purchase information of the customer, which is the output of the purchase information management device. A customer information analysis system that analyzes store marketing such as interests, in-store layout, and product display quality.