JP2003087747A - Commercial message video image reproduction system, commercial message video image reproduction method, commercial message video image reproduction program, and computer-readable recording medium recorded with commercial message video image reproduction program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a commercial message CM video image reproduction system for inserting a CM video image to a video image without fail when a time to reproduce the CM video image comes during reproduction of the video image. SOLUTION: A video disk 111 records video data, CM video data to be inserted to the video data, and CM control information including an insertion time of the CM video data. A video disk reproducing device 110 respectively outputs a video image read and reproduced from the video disk 111 to a video input section 132 and the CM control information to a control information management section 121. A received data management section 125 receives CM video data whose version is updated and stores the data to a CM storage section 127. When a time attached to a reproduced video image is coincident with an inserted time of the CM video data or an inserted time exists between a time attached to a video image and a program access time, a reproduction control section 128 reads and reproduces the CM video data stored in the CM storage section 127 and allows a display section 134 to output the CM video data.

Description

Detailed Description of the Invention

The present invention relates to a CM video reproduction system and method for inserting and reproducing a commercial message (hereinafter referred to as “CM”) video during reproduction of video data.

[0001]

2. Description of the Related Art Conventionally, discs on which video data such as movies are recorded are sold or rented, and CM video data is also recorded in the video data so that the CM video is reproduced when the video data is reproduced. ing. But,
These discs, once produced, do not change their contents, so that the inserted CM loses its effectiveness over time. In order to solve this problem, for example, in a video system that can be incorporated into a commercial advertisement described in Japanese Patent Laid-Open No. 9-121302, a CM image is acquired through a communication line or broadcast, and a CM in the image data is reproduced at the time of reproduction.
A technique of replacing an image with an acquired CM image and broadcasting the image is disclosed.

[0002] By broadcasting CM images in this way, it is possible to give an advertiser an opportunity to advertise, and to reduce the price of selling or renting a disc by the advertising fee.

[0003]

However, when the user performs fast-forward reproduction or the like during reproduction of the disc so that the CM image is not viewed, the reproduction of the CM image becomes incomplete, and the advertiser has an opportunity to advertise. Loses. As a result, the advertiser who bears a part of the sales fee or the rental fee of the disc will be lost.

The present invention has been made in view of the above problems, and an object of the present invention is to provide a CM image reproduction system and method for always displaying a CM image to be inserted during reproduction of image data. .

[0005]

In order to solve the above problems, the present invention records video data, commercial message video data to be inserted into video data, and commercial message control information including a time at which the commercial message video should be reproduced. A commercial message video playback system for playing back the recorded medium, wherein the read / playback means reads and plays the video data and the commercial message video data by switching the video data and the commercial message video data from the recording medium, and the commercial message video included in the commercial message control information. When the reproduction time from the start of the standard reproduction of the video reproduced by the read reproduction means elapses, the read reproduction means switches from reading the video data to reading the commercial message video data. For example, it is set to be equipped with a reproduction control means for normal reproduction.

[0006]

BEST MODE FOR CARRYING OUT THE INVENTION An embodiment of a CM video reproducing system according to the present invention will be described below with reference to the drawings. FIG. 1 is a configuration diagram of an embodiment of a CM video reproduction system according to the present invention. The CM video reproduction system includes a video disc reproduction device 110 and a reception device 120. The video disc reproducing device 110 may be incorporated in the receiving device 120 and integrally configured.

The video disc reproducing apparatus 110 includes a video disc 111, a signal processing unit 112, and a control information output unit 1.
13, a reproduction control unit 114, a video output unit 115, and a control information receiving unit 116. Video disc 1
Reference numeral 11 is a DVD or the like, and includes image data such as a movie and CM.
The CM video data of the video, purchase information, CM control information, and video file information are recorded.

FIG. 2 is a diagram showing an example of the data structure of purchase information. The purchase information 201 has a CM display rank of 20.
2 is recorded. The CM display rank 202 is determined from the purchase condition and the sales amount of whether the video disc 111 is for sale or rental. The CM insertion frequency is determined according to the CM display rank 202. Purchase information 20
1, the CM display rank 202 is “C”. C
M display rank 202 “A” is the selling price “high”, the selling price “medium” is “B”, the selling price “low” is “C”, the rental price “high” is “D”, and the rental price is “medium”. Is "E", and the rental price "low" is "F".

FIG. 3 is a diagram showing an example of the data structure of the CM control information. The CM control information 301 includes a CM insertion point column 302 for inserting a CM video in video data, and a CM.
It includes a display rank-specific inserted CM image column 303. C
In the M insertion point column 302, the relative time from the beginning of the video data into which the CM video is inserted when the video data such as a movie recorded on the video disc 111 is reproduced is recorded as time information. In the inserted CM image column 303 for each CM display rank, identification information of the CM image inserted at the CM insertion point in the CM display rank 202 indicated by the purchase information is recorded.

Here, the CM display rank "C, F" 30
4, "B, E" 305 and "A, D" 306. For example, CM display rank "C, F"
In 304, the CM image “L1”, “10 minutes and 30 seconds later” from the beginning of the image data when the image disc 111 is reproduced,
"M1" and "S1" are inserted. In the CM display rank “A, D” 306, only the CM image “S1” is inserted.

FIG. 4 is a diagram showing an example of the data structure of video file information. The video file information 401 includes a video ID column 402, a version number column 403, and a file name column 404.
And a playback time column 405 are included. In the image ID column 402, the inserted CM image column 30 for each CM display rank shown in FIG.
The identification information of the CM image described in 3 is described.
That is, it is the identifier of the CM image inserted when the image data is reproduced. In the version number column 403, the version number of the CM video identified by this CM video identification information is described. The file name column 404 describes the CM video file name identified by the CM video identification information and the version number. The reproduction time column 405 describes the reproduction time of this CM image.

The signal processing section 112 includes a control information receiving section 11
6 receives a read instruction from the video disc 111.
From video data, purchase information 201, CM control information 301
And the video file information 401 is read, the video data is notified to the reproduction control unit 114, and the purchase information 201, the CM control information 301, and the video file information 401 are notified to the control information output unit 113. In addition, the signal processing unit 112
When receiving the CM video data read instruction from the control information receiving unit 116, the video data read is stopped and the CM
The video data is read and notified to the reproduction control unit 114.

The control information output section 113 is a signal processing section 11.
Purchase information 201 and CM control information 301 notified from 2
And the video file information 401 is output to the receiving device 120. The reproduction control unit 114 reproduces the video data read by the signal processing unit 112 according to the instruction of the control information receiving unit 116, stops the reproduction, or restarts the reproduction, and notifies the video output unit 115 of the reproduced video. . In addition, the signal processing unit 112
The CM image data read by the control information receiving unit 116
According to the instruction, the image is reproduced and notified to the video output unit 115.

The video output unit 115 receives the video or CM video reproduced according to the instruction from the reproduction control unit 114.
Send to 20. The control information receiving unit 116 includes the receiving device 1
When the instruction to start the reproduction of the video disc 111 is received from the video disc 20, the signal processing unit 112 sends the purchase information 201, the CM control information 301, the video file information 4
01 and the reading of the video data are instructed. At the same time, the reproduction controller 114 is instructed to reproduce the video data. Further, when the control information receiving unit 116 receives the instruction to stop or restart the output of the video data from the receiving device 120, the control information receiving unit 116 instructs the reproduction control unit 114 to that effect. Further, when receiving the notification of the video ID of the CM video data and the reproduction instruction, the signal processing unit 112.
Is instructed to read the CM image data identified by the image ID, and the reproduction control unit 114 is instructed to reproduce the CM image data in place of the image data and output it to the image output unit 115.

The receiving device 120 includes a control information management section 121.
A reception information storage unit 122 and a reproduction information storage unit 123
, Antenna 124, received data management unit 125, recording / playback control unit 126, CM storage unit 127, playback control unit 128, device control unit 129, and viewing control unit 130.
, Remote control 131, video input unit 132, and reproduction unit 1
33 and a display unit 134.

The control information management unit 121 receives the video file information 401 output from the control information output unit 113 of the video disc reproducing apparatus 110, and then receives the reception information storage unit 1.
Write to 22. Similarly, when the purchase information 201 and the CM control information 301 output from the control information output unit 113 are input, the CM reproduction information is written in the reproduction information storage unit 123.

Video file information 401 is written in the reception information storage unit 122 by the control information management unit 121. Further, the received data management unit 12 provides a video information index indicating whether or not the CM video file recorded in the video file information 401 is stored in the CM storage unit 127.
Recorded by 5. FIG. 5 shows the reception information storage unit 122.
It is a figure which shows an example of the video information index recorded on. The video information index 501 includes a video ID column 50.
2 and an HDD record identification field 503 are provided. In the video ID column 502, the video ID of the video file information 401
The identification information of the CM video recorded in the field 402 is transferred by the reception data management unit 125. In the HDD recording identification field 503, when the CM video data identified by the video ID is recorded in the CM storage unit 127, the received data management unit 125 records a “◯” mark.

CM reproduction information is written in the reproduction information storage unit 123 by the control information management unit 121. Figure 6
FIG. 6 is a diagram showing an example of CM reproduction information stored in a reproduction information storage unit 123. The CM reproduction information 601 is created by the control information management unit 121 according to the purchase information 201 and the CM control information 301. The CM reproduction information 601 includes
Inserted CM video 602 to be inserted in video software, and its C
The M insertion point 603 is recorded.

Since the CM display rank 202 of the purchase information 201 is "C", the insertion CM image 304 of "C, F" is extracted from the CM insertion images 303 classified by CM display rank of the CM control information 301. . The antenna 124 is
It receives a plurality of CM video data broadcast from the data broadcasting device 140 and notifies the received data management unit 125.

The data broadcasting device 140 includes a storage unit 141 for storing a plurality of CM video data, a data management unit 142 for managing the CM video data, and a data management unit 1.
The broadcast unit 143 multiplexes the CM video data notified from the digital broadcast with the digital broadcast and repeatedly broadcasts it.
Here, each CM image data is attached with an image ID, a file name, and a version number.

When the video file information 401 is written in the reception information storage unit 122, the reception data management unit 125
A video information index 501 is created. The video information index 501 is a CM that should be acquired as an inserted CM video.
The identification information of the video data is recorded in the video ID column 502. Upon receiving the notification of the CM video data received by the antenna 124, the reception data management unit 125 stores the video information index in which the video ID that matches the video ID attached to the CM video data is stored in the reception information storage unit 122. Fifty
It is determined whether or not it is recorded in the video ID column 502 of No. 1. If there is a matching video ID and no "○" mark is recorded in the corresponding HDD record identification field 503,
The mark “◯” is recorded, and the recording / reproducing control unit 126 is notified of the CM video data to the CM storage unit 127. The reception data management unit 125 also updates the version number of the corresponding video ID column 402 of the video file information 401.

Further, when the "○" mark is already recorded in the corresponding HDD record identification column 503, it is judged whether or not the corresponding version number of the image file information 401 matches that of the notified CM image data. However, when they do not match, the version number column 4 of the video file information 401 is added to the version number.
03 is updated and the CM is recorded in the recording / reproduction control unit 126.
Notify to store video data.

The received data management unit 125 notifies the notified C
When a video ID that matches the video ID of the M video data is not recorded in the video ID column 502 of the video information index 501, or a “○” mark is recorded in the corresponding HDD record identification column, the file information 401 When the corresponding version number matches that given to the notified CM image data, the notified CM image data is discarded as it is.

The video file information 401 stored in the reception information storage section 122 is updated to the video file information shown in FIG. 7, for example. Video file information 701
Then, the version number of the version number column 703 corresponding to the video ID of the video ID column 702 is larger than the value of the version number column 403 notified first. The recording / reproduction control unit 126
When notified of the CM video data from the reception data management unit 125, the CM video data is written in the CM storage unit 127.
At this time, if the same file name has already been stored in the CM video data, the file is overwritten,
Try to store the latest version number.

The recording / reproduction control unit 126 is a reproduction control unit 12
When the notification of the identification information of the inserted CM video from 8 is received, the CM video data identified by the notified video ID is read, reproduced, and notified to the reproduction unit 133. CM notified
When the reproduction of the video data is completed, the reproduction control unit 128 is notified of that fact. The CM storage unit 127 is composed of a hard disk, a DVD-RAM, or the like, and stores the latest CM video data that is inserted and played when the video software of the video disk 111 is played back.

When the reproduction control unit 128 receives an instruction to start the reproduction of the video disc 111 from the viewing control unit 130, the reproduction control unit 128 instructs the device control unit 129 to that effect. Next, the reproduction controller 12
8 reads one by one in order from the first time of the CM insertion point column 603 of the CM reproduction information 601 stored in the reproduction information storage unit 123. Video disc reproducing apparatus 110
The time index of the video input from the video input unit 132 to the read time is compared, and when the read time is reached, it is recorded in the inserted CM video column 602 inserted at the CM insertion point in the recording / playback control unit 126. The identification information of the CM image data is notified and the reproduction is instructed. At the same time, the device control unit 129 is instructed to stop the output of the video data.

Further, the reproduction control unit 128 is the viewing control unit 1
When a special reproduction instruction or a cueing instruction of the video disc is received from 30, the device control unit 129 is instructed accordingly. At this time, at the time of instructing to cue, it is determined whether or not the time of the CM insertion point is included in the time zone between the time of the cue image data and the time indicated by the time index of the read image data. . When it is included, the device control unit 129 is instructed to stop the output of the video data, and the recording / reproduction control unit 126 is notified of the identification information of the CM video data to be inserted at the CM insertion point.
Instruct playback.

The reproduction controller 128 is a recording / reproduction controller 12.
When the notification that the reproduction of the CM video data is completed is received from 6, the device control unit 129 is instructed to restart the output of the video data. The reproduction control unit 128 also controls the time of the time index added to the video input to the video input unit 132 and the CM insertion point column 60 of the CM reproduction information 601.
According to the time recorded in No. 3, the reproducing unit 133 displays the video and C
Control is performed to switch between M video and output.

Upon receiving the instruction to start the reproduction of the video disc 111 from the reproduction control unit 128, the device control unit 129 instructs the control information receiving unit 116 of the video disc reproducing apparatus 110 to start the reproduction. Similarly, when receiving an instruction to stop or restart the output of video data, the control information receiving unit 11
Instruct 6 to that effect. Also, from the reproduction control unit 128 to C
Upon receiving the notification of the video ID of the M video data, the video I
The control information receiving unit 116 is notified to reproduce the CM image data together with D.

When the viewing control unit 130 receives a user's instruction to start playback of the video disc 111 from the remote control 131, the viewing control unit 130 notifies the playback control unit 128 to that effect. Further, when an instruction for special playback such as fast-forward playback, slow playback, pause or the like or an instruction for cueing is received, the playback control unit 128 to that effect.
To notify. Upon receiving a user's instruction to start reproduction of the video disc 111, special reproduction, or cueing, the remote controller 131 outputs a signal to that effect to the viewing control unit 130.

When the video input unit 132 receives the input of the reproduced video from the video output unit 115 of the video disc reproducing apparatus 110, it outputs it to the reproducing unit 133. It should be noted that the playback time from the beginning of the video data when the video data is standardly played back is added to the playback video input to the video input unit 132 as a time index.

The reproducing section 133 outputs the reproduced image input from the image input section 132 and the CM image input from the recording / reproduction control section 126 to the display section 134 under the control of the reproduction control section 128. The display unit 134 is composed of a CRT, a liquid crystal display, or the like, and displays the video output from the playback unit 133 and the CM video.

The CM video data instructed to be reproduced by the reproduction control unit 128 to the recording / reproduction control unit 126 is CM storage unit 1.
If not recorded in 22, the recording / reproduction control unit 126
Notifies the reproduction control unit 128 accordingly. Reproduction control unit 1
28 receives this and notifies the device control section 129 of the video ID to reproduce and output the CM video data recorded in the video disk 111, and instructs the device control section 129 to output.

Now, the reproduction of video data when the purchase information 201 and the CM control information 301 shown in FIGS. 2 and 3 are recorded on the video disk 111 will be described.
The video data 801 is recorded on the video disc 1 as shown in FIG.
It is recorded continuously in 11. The video data 801 is delimited by the time information of the CM insertion point column 302 recorded in the CM control information 301, and the video data is converted to the video data “A-
1 ”, video data“ A-2 ”, video data“ A-3 ”,
...

In this case, when the video disc 111 is viewed from the beginning in the standard reproduction, the CM reproduction information 60 shown in FIG.
9, the CM images “L1, M1, S1” are reproduced between the image “A-1” and the image “A-2” as shown in FIG. 9, and the image “A-2” and the image “A-2” are reproduced. CM between "-3"
The image “L2, M2” is reproduced, and the CM image “L3, M3, S1” is reproduced after the image “A-3”.

While viewing the image of the reproduction point 901 of the image "A-1" shown in FIG. 9, the user performs a cue operation to the cue point 902 of the image "A-2" from the remote controller 131. In this case, the hatched area 903 of the image “A-1”
Although the image of "1" and the image of the shaded area 904 of the image "A-2" are skipped, the CM image "L1, M1, S1" is reproduced in the same manner as the standard reproduction.

When the user operates the fast-forward playback which is a special playback from the remote controller 131 while watching the video at the playback point 901, the video in the hatched area 903 of the video "A-1" is fast-forward played. However, the CM image “L1, M1, S1” is standard-played. Further, when the CM display rank 202 of the purchase information 201 is “A” or “D”, the insertion frequency of the CM video is smaller than that when the CM display rank is “C”, and as shown in FIG. The CM image “S1” is reproduced between the images “A-1” and “A-2”, and the CM image “S1” is reproduced after the image “A-3”.

Although the version number of the CM image data at the time of reproducing the CM image is not described, if the CM image data of the latest version number is accumulated in the receiving device, it is accumulated. Of course, the CM image of the latest CM image data is reproduced. Next, the operation of this embodiment will be described with reference to the flowcharts of FIGS. 11 to 13.

FIG. 11 is a flow chart for explaining the CM video data storage processing. This is because the latest CM image data is acquired and an effective CM image is broadcast. First, when the signal processing unit 112 of the video disc playback device 110 receives an instruction to start playback of the video disc 111 from the control information receiving unit 116, the video disc 111 is started.
The video file information 401 recorded in is read and output to the control information management unit 121 of the receiving device 120 via the control information output unit 113. The control information management unit 121 stores the input video file information 401 in the received information storage unit 122.
To record. The reception data management unit 125 looks at the video file information 401, creates the video information index 501, and records it in the reception information storage unit 122 (S110).
2).

The antenna 124 is used as the data broadcasting device 140.
CM video data broadcast from is received (S110
4). The reception data management unit 125 uses the video ID recorded in the video information index 501 in which the identification information of the received CM video data is stored in the reception information storage unit 122.
Then, it is determined whether or not (S1106).

When there is a matching video ID, the corresponding H
It is determined whether or not a “◯” mark is recorded in the DD record identification field 503. That is, it is determined whether the latest CM video data is stored in the CM storage unit 127 (S110).
8). In the case of no, the reception data management unit 125 records the mark “◯” in the HDD recording identification field 503 of the video information index 501 of the reception information storage unit 122 (S1110), and the CM received by the recording / reproduction control unit 126. Notify the video data.

The recording / reproduction control unit 126 notifies the notified CM.
The video data is recorded in the CM storage unit 127 (S111).
2). The reception data management unit 125 includes the reception information storage unit 12
The value of the version number column 403 in the video file information displayed in 2 is updated to the version number of the received CM video data (S11).
14) and returns to S1104.

When the "○" mark is recorded in S1108, it is determined whether or not the version number of the received CM video data is different from the version number in the video file information. If they do not match, the process proceeds to S1112, and if they match, the received CM image data is discarded (S1112).
1118) and the process returns to S1104.

When the result in S1106 is NO, it means that the image is not a CM image to be inserted into the image on the image disc 111.
Move to 1118. FIG. 12 is a flowchart illustrating the reproduction processing operation of the video disc 111. First, the viewing control unit 130 of the receiving device 120 waits for a user's instruction to reproduce the video disc 111 from the remote controller 131 (S1).
202).

Upon receiving the playback instruction, the viewing control unit 130 notifies the control information receiving unit of the video disc playback apparatus 110 via the playback control unit 128 and the device control unit 129 of the playback instruction. Upon receiving this instruction, the signal processing unit 112 reads out the purchase information 201 and the CM control information 301 recorded on the video disc 111, and outputs them to the control information management unit 121 of the receiving device 120 via the control information output unit 113. Yes (S1204).

The control information management unit 121 generates the CM reproduction information 601 from the notified purchase information 301 and records it in the reproduction information storage unit 123 (S1206). The video data recorded on the video disc 111 is processed by the signal processing unit 112.
Is read out and reproduced in the designated mode by the reproduction control unit 114. The played video is attached with the time from the beginning when the video was played back as a standard time index,
The image is output from the image output unit 115 to the image input unit 132.

The reproduction control unit 128 controls the time index attached to the video input to the video input unit 132 and the C of the CM reproduction information 601 stored in the reproduction information storage unit 123.
It is determined whether the M insertion point matches (S12).
08). When they do not match, the reproduction unit 133 displays the reproduced video notified from the video input unit 132 on the display unit 134 under the control of the reproduction control unit 128 (S1).
210).

The reproduction control unit 128 determines whether or not there is a user's reproduction mode change instruction from the remote control 131 via the viewing control unit 130 (S1212). If not S
Return to 1208. When there is an instruction to change the reproduction mode, the reproduction control unit 128 determines whether the instruction is a cueing instruction (S1214). If it is not a cueing instruction, it is determined whether or not special reproduction is performed. If it is not special reproduction, the process returns to S1208. If it is special reproduction, the device control unit 129 notifies the control information receiving unit 116 of the video disc reproducing apparatus 110 of the special reproduction mode, for example, the fast-forward reproduction mode.

The reproducing unit 133 displays the image on the display unit 134 in the special reproduction mode (S1218), and returns to S1208. When it is determined in step S1214 that the instruction is for cueing, the reproduction control unit 128 determines the CM insertion point of the CM reproduction information 601 between the time index of the reproduced video input to the video input unit 132 and the cueing time. It is determined whether there is any (S1220). If not, the cue time and cue instruction are output to the control information receiving unit 116 via the device control unit 129, and the process returns to S1208.

The reproduction control unit 128 controls the CM reproduction information 6 between the time index of the reproduced video and the cue time.
When it is determined that the CM insertion point of 01 is sandwiched, a CM video reproduction process is performed (S1222), and S120
Return to 8. In S1208, the time index and C
Even when it is determined that the M insertion point matches with S122, S122
Move to 2.

Details of the CM video reproduction processing step of S1222 will be described below with reference to the flowchart of FIG. The reproduction control unit 128 reads out one piece of identification information of the inserted CM video corresponding to the CM insertion point of the CM reproduction information 601 stored in the reproduction information storage unit 123 (S13).
02). It is determined whether or not the HDD recording identification field 503 corresponding to the read identification information of the video ID field 502 of the video information index 501 stored in the reception information storage unit 122 has a “◯” mark (S1304). If there is, the stop of the reproduction of the video data is transmitted to the control information receiving unit 116 via the device control unit 129. The reproduction control unit 114 of the video disc reproducing apparatus 110 stops the reproduction of the video data (S1306).

The reproduction control unit 128 includes a recording / reproduction control unit 12
6 is notified of the identification information of the CM video data, and reproduction is instructed. The recording / playback control unit 126 reads out and plays back the latest CM video data identified by the identification information stored in the CM storage unit 127 (S1308). The reproduction unit 133 outputs the reproduced CM video to the display unit 134 (S131).
0).

The reproduction control unit 128 includes the reproduction information storage unit 12
It is determined whether or not the identification information of the inserted CM video corresponding to the CM insertion point of the CM reproduction information 601 stored in No. 3 has not been read yet (S1312). It returns to S1302.
When the reproduction control unit 128 does not record a “◯” mark in the HDD recording identification field 503 of the video information index 501 in S1304, the reproduction disc reproducing apparatus 110
The device control unit 129 is instructed to reproduce the CM video data recorded on the video disc 111 (S
1314).

In the video disc playback device 110, the playback control unit 114 stops the playback of the video data (S13).
16), the signal processing unit 112 reads the CM video data from the video disc 111, the reproduction control unit 114 reproduces the read CM video data, and the video output unit 115.
Outputs the reproduced CM image to the image input unit 132 (S1318). The reproduction unit 133 outputs the reproduced CM video to the display unit 134 (S1310).

In the above embodiment, the receiving device 12
0 receives the latest CM video data as a broadcast from the data broadcasting device 140, but the receiving device 12
0 may be connected to a public line network and configured to acquire the latest CM video data from a site on the Internet. Further, although the configuration of the CM video reproduction system is shown in the configuration diagram of FIG. 1 in the present embodiment, it may be implemented as a program that causes a computer to exhibit the functions of the respective components. Also, when this program is recorded in a computer-readable recording medium and applied to a CM image reproduction system that does not necessarily have a function of reproducing CM images, when the images are reproduced, when a CM reproduction point is reached, A CM image reproduction system for reproducing a CM image can be provided.

[0056]

As described above, according to the present invention, the recording medium on which the video data, the commercial message video data to be inserted into the video data, and the commercial message control information including the time at which the commercial message video should be reproduced are recorded. In the commercial message video reproduction system, the video data and the commercial message video data are read by switching from the recording medium.
When the read / playback means for playing back and the time at which the commercial message video contained in the commercial message control information is to be played back is the playback time from the start of playback by the standard playback of the video played by the read / playback means,
The read / playback means is provided with a playback control means for switching from reading the video data to reading the commercial message video data for standard playback. With such a configuration, when the video disc is played back, the CM video that is scheduled to be inserted can be played back as standard, and can be viewed by the user.

Further, the video data recorded on the recording medium includes a time index indicating a reproduction time from the start of reproduction by standard reproduction, and the read / reproduction means attaches a time index to the reproduced video, The reproduction control means includes a coincidence determination unit that determines whether or not the time to reproduce the commercial message video and the time index attached to the reproduced video match, and the time index attached to the reproduced video. And a pinching determination unit that determines whether or not the time to play the commercial message video is sandwiched between the time specified for cueing the video data, and when it is determined that the match determination unit matches, When it is determined that it is pinched by the pinch determination unit,
And a determination unit that determines that the time at which the commercial message video is to be played back is the time at which the video played back by the read / playback means has passed. With such a configuration, even when the user performs an operation such as fast-forward reproduction or cueing, for example, the CM video can be standardly reproduced at the time when the CM video should be reproduced.

Further, the reproduction control means causes the read / reproduction means to switch to the reading of the video data again when the reproduction of the commercial message video data is completed. With such a configuration, after the CM video is standardly reproduced, the video can be viewed according to the user's operation. Further, the commercial message control information includes identification information of the commercial message video data to be inserted corresponding to the time to be reproduced, and the version of the commercial message video data recorded on the recording medium has been updated. Commercial message video data acquisition and storage means for acquiring and storing commercial message video data from broadcast or network sites based on identification information, and reading out commercial message video data stored in the commercial message video data acquisition and storage means Further comprising commercial message image reproduction means for reproducing,
When the commercial message video data to be read by the read / playback means is stored in the commercial message video data acquisition / storage means, the playback control means replaces the read / playback means with the commercial message video playback means. The video data is read and controlled to be reproduced.
With such a configuration, the latest CM image can be inserted, so that more effective advertising can be performed.

Further, the recording medium further stores purchase information for identifying a plurality of purchase conditions, and the commercial message control information corresponds to each of the plurality of purchase conditions in correspondence with the reproduction time. Are recorded so that the insertion frequency of the commercial message video data to be reproduced is different, the reproduction control means, according to the purchase information,
The commercial message video data to be reproduced is selected according to the time to be reproduced. With such a configuration, according to the purchase conditions, for example, in a recording medium purchased at a high price, in a recording medium purchased at a low price, the insertion frequency of the CM image is increased so that the recording medium of the advertiser is changed. It is possible to advertise according to the charge.

The present invention also relates to a commercial message video reproducing method for reproducing a recording medium on which video data and commercial message video data to be inserted into the video data and commercial message control information including a time at which the commercial message video should be reproduced are recorded. A read / reproduction step of switching and reading out video data and commercial message video data from the recording medium and reproducing the data, and a time of reproducing the commercial message video included in the commercial message control information by the read / reproduction step. When the reproduction time from the start of the standard reproduction of the image reproduced in step S4 has elapsed, in the read / reproduction step, the reproduction control is switched from the readout of the video data to the readout of the commercial message video data for the standard reproduction. It is set to be a step. By such a method, when the video disc is played back, it can be viewed by the user and the loss of the advertiser can be prevented.

Also, a commercial message image reproduction image reproduction method for reproducing a recording medium on which image data and commercial message image data to be inserted into the image data and commercial message control information including a time at which the commercial message image should be reproduced are reproduced by a computer. Which is a program to be executed by switching the video data and the commercial message video data from the recording medium by switching and reading, and a reproducing step, and a time at which the commercial message video included in the commercial message control information should be reproduced. When the reproduction time from the start of the standard reproduction of the image reproduced in the reading and reproducing step has elapsed, the reading and reproducing step reads the video data from the commercial message video data. The switching, is set to have a playback control step of standard reproduction. With such a program, when the recording medium on which the video data is recorded is reproduced, the CM image can be reproduced without fail.

Also, by applying the computer-readable recording medium recording the above-mentioned program to a CM image reproducing apparatus which does not necessarily reproduce CM images, the CM images are reproduced at the scheduled time and the advertiser's Loss can be prevented.

[Brief description of drawings]

FIG. 1 is a configuration diagram of an embodiment of a CM video reproduction system according to the present invention.

FIG. 2 is a diagram showing an example of a data structure of purchase information recorded on a video disc mounted in the video disc playback device of the above embodiment.

FIG. 3 is a diagram showing an example of a data structure of CM control information recorded on a video disc mounted in the video disc playback device of the above embodiment.

FIG. 4 is a diagram showing an example of a data structure of video file information recorded on a video disc mounted in the video disc playback device of the above embodiment.

FIG. 5 is a diagram showing an example of a video information index created by a reception data management unit of the reception device of the above embodiment.

FIG. 6 is a diagram showing an example of CM reproduction information stored in a reproduction information storage unit of the receiving device of the above embodiment.

FIG. 7 is a diagram showing an example of updated video file information stored in a reception information storage unit of the reception device of the above embodiment.

FIG. 8 is a diagram schematically showing video data and CM insertion points stored in the video disc of the above embodiment.

FIG. 9 schematically shows a video and a CM video output from the playback unit when the CM playback information shown in FIG. 6 is stored in the playback information storage unit in the receiving device of the above embodiment. It is a figure.

FIG. 10 shows a CM in the receiving device of the above embodiment.
FIG. 6 is a diagram schematically showing a video and a CM video output from the playback unit when the display rank is A or D.

FIG. 11 is a flowchart illustrating an operation of accumulating CM image data in the CM accumulating unit according to the above embodiment.

FIG. 12 is a flowchart (No. 1) for explaining the operation of inserting the CM image into the reproduced image according to the above embodiment.

FIG. 13 is a flowchart (No. 2) explaining the operation of inserting the CM video into the playback video according to the above embodiment.

[Explanation of symbols]

110 Video disc player 111 video disc 112 signal processor 113 Control information output section 114 playback control unit 115 Video output section 116 Control information receiver 120 receiver 121 Control information management unit 122 reception information storage unit 123 Playback information storage unit 124 antenna 125 Received data management unit 126 memory reproduction control unit 127 CM storage unit 128 playback control unit 129 Equipment control unit 130 Viewing control unit 131 remote control 132 Video input section 133 playback unit 134 Display 140 Data broadcasting equipment 141 storage unit 142 Data Management Department 143 Broadcasting Department

   ─────────────────────────────────────────────────── ─── Continued front page    (54) [Title of Invention] Commercial message video playback system, commercial message video playback method, and commercial                     It records the local message video playback program and the commercial message video playback program.                     Computer readable recording medium

Claims (8)

[Claims] 1. A commercial message video playback system for playing back a recording medium on which video data and commercial message video data to be inserted into the video data and commercial message control information including a time at which the commercial message video should be played back are recorded. A read / playback unit that reads out and plays back video data and commercial message video data by switching from the recording medium, and a time at which the commercial message video included in the commercial message control information should be played back is played by the read / playback unit. When the reproduction time from the start of reproduction by the standard reproduction of the video elapses, the read / reproduction means is provided with a reproduction control means for switching from the readout of the video data to the readout of the commercial message video data and performing the standard reproduction. Commercial message video playback system that butterflies. 2. The video data recorded on the recording medium comprises:
Including a time index indicating the reproduction time from the start of reproduction by standard reproduction, the read-out reproduction means attaches a time index to the reproduced video, and the reproduction control means comprises the time to reproduce the commercial message video and the time. A match determination unit that determines whether or not the time index given to the played video matches, and a commercial between the time index given to the played video and the time specified for cueing the video data. A sandwiching determination unit that determines whether or not the time at which the message video should be played back is sandwiched, and a commercial when the sandwiching determination unit determines that they match each other, and when the sandwiching determination unit determines that they match. And a determination unit that determines that the time at which the message video is to be played back is the time at which the video played back by the reading and playing means has elapsed. Commercial message video reproducing system according to claim 1, wherein a. 3. The commercial message video playback system according to claim 2, wherein the playback control means switches to reading the video data again when the playback of the commercial message video data is completed by the read playback means. . 4. The commercial message control information includes identification information of commercial message video data to be inserted corresponding to a time to be played back, and a commercial message video data version recorded in the recording medium is recorded. Commercial message video data acquisition and storage means for acquiring and storing updated commercial message video data from broadcast or network sites based on identification information; and commercial message video data stored in the commercial message video data acquisition and storage means And a commercial message video reproduction unit for reading and reproducing data, wherein the reproduction control unit obtains the commercial message video data to be read by the read reproduction unit. 2. The commercial message video reproduction according to claim 1, wherein, when the commercial message video data is stored in the storage means, the commercial message video reproduction means reads and reproduces the commercial message video data instead of the read-out reproduction means. system. 5. The recording medium further stores purchase information for identifying a plurality of purchase conditions, and the commercial message control information corresponds to each of the plurality of purchase conditions in correspondence with a reproduction time. The commercial message video data to be reproduced is recorded so that the insertion frequency is different, and the reproduction control means selects the commercial message video data to be reproduced corresponding to the time to be reproduced according to the purchase information. The commercial message video reproduction system according to claim 2. 6. A commercial message video reproducing method for reproducing a recording medium on which video data and commercial message video data to be inserted into the video data and commercial message control information including a time at which the commercial message video should be reproduced are recorded. A read / reproduction step of switching and reading out video data and commercial message video data from the recording medium and reproducing the data, and a time at which the commercial message video included in the commercial message control information should be reproduced are reproduced in the read / reproduction step. When the reproduction time from the start of reproduction by the standard reproduction of the video elapses, in the read / reproduction step, the reproduction control step of switching from the readout of the video data to the readout of the commercial message video data and performing the standard reproduction Commercial message image reproducing method, characterized by. 7. A commercial message video playback video playback method for playing back a commercial message video data to be inserted into the video data and a recording medium having commercial message control information including the time at which the commercial message video should be played back. Which is a program to be executed by, which reads and reproduces the video data and the commercial message video data from the recording medium by switching them and reproduces them, and the time at which the commercial message video included in the commercial message control information should be reproduced. When the reproduction time from the start of the standard reproduction of the image reproduced in the reading and reproducing step has elapsed, the reading and reproducing step changes from reading the video data to reading the commercial message video data. Rikae, commercial message video playback program characterized by comprising a playback control step of standard reproduction. 8. A computer-readable recording medium in which the commercial message video reproducing program according to claim 7 is recorded.