JP5814696B2 - CM content display apparatus and CM content display control program - Google Patents

Description

  The present invention relates to a CM content display device and a CM content display control program, and is suitable for use in, for example, an apparatus having a CM skip function for reproducing only program content by skipping CM content.

  2. Description of the Related Art Conventionally, a broadcaster who provides program content corresponding to a program main part obtains advertising revenue from a company by inserting CM content corresponding to a commercial of a sponsor company between the program contents. On the other hand, companies are trying to improve sales by connecting advertisements to purchasing goods and services.

  However, with the widespread use and enhancement of recording and playback devices such as HDD (Hard Disk Drive) recorders, the entire broadcast content (with CM content inserted into the program content) is temporarily recorded on the hard disk. Then, it is now possible to easily skip the CM content and reproduce only the program content (CM skip function) by a user operation. Such a CM skip function is convenient for the user, but for the company, the number of times CM content is viewed by the user is reduced by the number of skips, and the advertising effect of the CM content is reduced. There was a problem to do.

  In order to solve such a problem, when reproducing broadcast program data (broadcast content) in which CM information (CM content, the same applies hereinafter) is inserted between the main information (program content, the same applies hereinafter), the CM information is skipped. Techniques have been proposed in which the main information is continuously reproduced and the skipped CM information is combined and displayed as a small screen on the main information, or the CM information and the main information are displayed on two screens (for example, (See Patent Document 1). According to the technique described in Patent Literature 1, it is possible to meet the company's intention to allow the user to view the CM information while ensuring the user's convenience of continuously viewing the main information.

JP 2004-328546 A

  However, the technique described in Patent Document 1 is based on the assumption that all CM information is automatically skipped. For this reason, the technique described in Patent Literature 1 has a problem that it cannot be applied when arbitrary CM information is skipped by a user operation.

  The present invention has been made to solve such a problem, and even when any CM content is skipped by a user operation, the user's desire to skip the CM from the middle and view the main part of the program quickly. The purpose is to maintain the advertisement effect of the skipped CM content while satisfying the above.

In order to solve the above-described problems, in the present invention, broadcast content including program content corresponding to the main program and CM content corresponding to commercial is received and stored. Based on a user operation for skipping an arbitrary CM content during the reproduction of the broadcast content, when the CM content included in the broadcast content is skipped, the program content to be reproduced is displayed on the display unit, while the broadcast content is displayed. Still image CM content related only to the CM content to be skipped among the CM content included in the content is displayed on the display unit together with the program content.
In particular, in the present invention, it is shown that the CM content inserted between the program content reproduced immediately after being skipped and the program content reproduced immediately before the program content is skipped. Still image CM content related only to CM content whose value is set to at least one of start position flag information and end position flag information is output and displayed on the display unit simultaneously with the program content.
In another aspect of the present invention, when the CM meta information of the CM content is received from the CM meta information server and the received CM meta information does not include the still image CM content related to the CM content, the CM An image in which the product name or service name included in the meta information is superimposed on the frame image extracted from the content is recorded in the CM information storage unit as a still image CM content. Then, still image CM content related only to the skipped CM content is extracted from the CM information storage unit.
In another aspect of the present invention, the CM meta information of the CM content is received from the CM meta information server, and the received CM meta information includes a link destination URL for identifying a Web site related to the CM content. If not, a link destination URL indicating a link destination URL for searching the website by setting the advertiser and the product name or service name included in the meta information as keywords and identifying the searched website The information is recorded in the CM information storage unit in association with the still image CM content. When still image CM content is displayed, a Web page is displayed based on link destination URL information recorded in association with the selected still image CM content based on a user operation for selecting the still image CM content. The acquired Web page is displayed on the display unit.

  According to the present invention configured as described above, when an arbitrary CM content is skipped by a user operation, a still image CM content related only to the skipped CM content is displayed by the user viewing the program content. Will be displayed simultaneously with the program content. Therefore, even when an arbitrary CM content is skipped, the user's viewing opportunity for the CM is not reduced. Accordingly, it is possible to maintain the advertising effect of the skipped CM content while satisfying the user's desire to skip the CM from the middle and view the main program quickly.

It is a block diagram which shows the structural example of the CM content display system by this embodiment. It is a figure which shows the example of the start position flag information and end position flag information by this embodiment. It is a figure which shows the example of a display screen in the reproduction | regeneration operation | movement of the broadcast content by this embodiment. It is a flowchart which shows the example of recording control operation | movement by the video recording / reproducing apparatus of this embodiment. It is a flowchart which shows the example of a display control operation | movement by the video recording / reproducing apparatus of this embodiment.

  Hereinafter, an embodiment of the present invention (hereinafter, this embodiment) will be described with reference to the drawings. FIG. 1 is a block diagram illustrating a configuration example of a CM content display system 100 including the CM content display device of the present invention. As shown in FIG. 1, a CM content display system 100 includes a broadcasting station 120, a CM information providing server 140 (corresponding to the CM meta information server in the claims), and a recording / playback device 160 (in the CM content display device of the present invention). Correspondence).

  The CM information providing server 140 is a management that manages broadcast materials such as program contents and CM contents in conjunction with a broadcasting system capable of consistently managing the sales, organization, and broadcasting of the broadcasting station 120, for example. Installed in the system. The recording / reproducing apparatus 160 is installed in a user's home, for example. The broadcast station 120 and the recording / playback apparatus 160 are connected by a broadcast line. Further, the CM information providing server 140 and the recording / reproducing apparatus 160 are connected via an Internet line.

  The broadcast station 120 transmits broadcast content including program content corresponding to the main program and CM content corresponding to commercials to the recording / playback apparatus 160. Each broadcast content includes broadcast content identification information (event ID) that can uniquely identify the broadcast content, broadcast type information indicating the broadcast type of the broadcast content (for example, terrestrial broadcast, BS broadcast, CS broadcast, etc.) Broadcast channel information indicating the broadcast channel of the broadcast content and broadcast start time information indicating the broadcast start time of the broadcast content are given.

  Next, the configuration of the CM information providing server 140 will be described. As shown in FIG. 1, the CM information providing server 140 includes a CM broadcast information storage unit 200, a CM meta information storage unit 220, a CM broadcast information transmission unit 240, and a CM meta information transmission unit 260.

  The CM broadcast information storage unit 200 acquires CM broadcast information of each CM content included in the broadcast content transmitted from the broadcast station 120 to the recording / playback apparatus 160 from a commercial system or the like and stores it. The CM broadcast information includes a CM-ID for uniquely identifying the CM content, broadcast type information indicating the broadcast type of the CM content (for example, terrestrial broadcast, BS broadcast, CS broadcast, etc.), and the broadcast channel of the CM content. Broadcast channel information indicating the broadcast content, broadcast start time information indicating the broadcast start time of the CM content, broadcast end time information indicating the broadcast end time of the CM content, broadcast capable of uniquely identifying the broadcast content targeted by the CM content Content identification information (event ID), broadcast type information indicating the broadcast type of the broadcast content (for example, terrestrial broadcast, BS broadcast, CS broadcast, etc.), broadcast channel information indicating the broadcast channel of the broadcast content, and the broadcast content Broadcast start time information indicating the broadcast start time is included.

  The CM meta information storage unit 220 acquires CM meta information of each CM content included in the broadcast content transmitted from the broadcast station 120 to the recording / playback apparatus 160 from a commercial system or the like and stores it. The CM meta information includes a CM-ID that can uniquely identify the CM content, title information indicating the title of the CM content, advertiser information indicating an advertiser of the CM content, and a product name / service name handled by the CM content. Product / service name information indicating the advertisement, still image CM content for advertisement display related to the CM content, link destination URL information indicating a link destination URL for identifying a Web site related to the CM content, and the CM content Broadcast period information indicating a broadcast period, performer information indicating a performer of the CM content, production company information indicating a production company of the CM content, broadcast content capable of uniquely specifying the broadcast content targeted by the CM content Specific information (event ID), broadcast type of the broadcast content (for example, Terrestrial broadcasting, BS broadcasting, broadcasting type information indicating CS broadcasting), the broadcast channel information indicating the broadcast channel of the broadcast content, and the broadcast start time information indicating the broadcast start time of the broadcast content included.

  In the present embodiment, the CM information providing server 140 acquires CM broadcast information and CM meta information from a commercial system or the like, and records them in the CM broadcast information storage unit 200 and the CM meta information storage unit 220, respectively. Note that an administrator who manages the CM information providing server 140 purchases the CM broadcast information and the CM meta information from a company that specially sells the CM broadcast information and the CM meta information, and acquires the CM broadcast information storage unit 200 and the CM meta information. You may make it record in the memory | storage part 220, respectively.

  When a CM information acquisition request including an event ID is sent from the CM broadcast information receiving unit 320 of the recording / playback apparatus 160, the CM broadcast information transmitting unit 240 sends all CM broadcast information related to the event ID to the CM broadcast information. It is taken out from the storage unit 200 and transmitted to the CM broadcast information receiving means 320.

  The CM meta information transmission unit 260 acquires from the CM broadcast information transmission unit 240 the event ID included in the CM information acquisition request sent from the CM broadcast information reception unit 320 of the recording / playback device 160 to the CM broadcast information transmission unit 240. All the CM meta information related to the event ID is extracted from the CM meta information storage unit 220 and transmitted to the CM meta information receiving unit 340.

  Here, the example in which the CM meta information transmission unit 260 acquires the event ID from the CM broadcast information transmission unit 240 has been described, but the present invention is not limited to this. For example, the CM broadcast information receiving unit 320 of the recording / playback apparatus 160 notifies the CM meta information receiving unit 340 of the event ID, and the CM meta information receiving unit 340 receives a CM information acquisition request including the event ID. May be sent to.

  Next, the configuration of the recording / playback apparatus 160 will be described. As shown in FIG. 1, the recording / playback apparatus 160 includes a recording reservation information storage unit 280, a broadcast content receiving unit 300, a CM broadcast information receiving unit 320, a CM meta information receiving unit 340, a recording control unit 360, and a broadcast content storage unit 380. , CM information storage unit 390, operation receiving unit 400, reproduction control unit 420, first display control unit 440, skip unit 460, second display control unit 480, Web page acquisition unit 500, and third display control unit 520 It is configured with. Note that a display unit 540 for displaying broadcast content is connected to the recording / playback apparatus 160.

  The recording reservation information storage unit 280 stores recording reservation information relating to recording reservation of broadcast content. In the recording reservation information, broadcast content specifying information (event ID) that can uniquely specify the broadcast content related to the recording reservation, and broadcast indicating the broadcast type of the broadcast content (for example, terrestrial broadcast, BS broadcast, CS broadcast, etc.) Type information, broadcast channel information indicating the broadcast channel of the broadcast content, recording start time information indicating the recording start time of the broadcast content, and recording end time information indicating the recording end time of the broadcast content are included.

  The broadcast content receiving means 300 refers to the recording reservation information stored in the recording reservation information storage unit 280, and when the current time is the recording start time of the recording reservation, the broadcast content related to the recording reservation is 120. Then, the broadcast content receiving unit 300 outputs the event ID assigned to each received broadcast content to the CM broadcast information receiving unit 320. Also, the broadcast content receiving unit 300 outputs the received broadcast content to the recording control unit 360.

  When the event ID is output from the broadcast content receiving unit 300, the CM broadcast information receiving unit 320 transmits a CM information acquisition request including the event ID to the CM broadcast information transmitting unit 240 of the CM information providing server 140. Thereafter, the CM broadcast information receiving unit 320 receives the CM broadcast information transmitted from the CM broadcast information transmitting unit 240 and outputs the CM broadcast information to the recording control unit 360.

  The CM meta information receiving unit 340 receives the CM meta information transmitted from the CM meta information transmitting unit 260 of the CM information providing server 140 as a response to the above-described CM information acquisition request, and outputs the CM meta information to the recording control unit 360.

  When the operation accepting unit 400 accepts an operation for inputting a recording reservation for broadcast content, the recording control unit 360 records the recording reservation information related to the recording reservation in the recording reservation information storage unit 280. When the broadcast content is output from the broadcast content receiving unit 300, the recording control unit 360 records the broadcast content in the broadcast content storage unit 380. When the CM broadcast information is output from the CM broadcast information receiving unit 320, the recording control unit 360 records the CM broadcast information in the CM information storage unit 390. Further, when the CM meta information is output from the CM meta information receiving unit 340, the recording control unit 360 records the CM meta information in the CM information storage unit 390.

  Also, the recording control unit 360 records broadcast start time information included in the CM broadcast information output from the CM broadcast information receiving unit 320 when recording the broadcast content output from the broadcast content receiving unit 300 in the broadcast content storage unit 380. With reference to the broadcast end time information, a value indicating that the start position is skipped by the skip unit 460 is set as a default value for the start position and end position of each CM content included in the broadcast content. Start position flag information and end position flag information in which a value indicating that the end position is skipped by the skip unit 460 are set as default values. Then, the recording control unit 360 records each flag information in the CM information storage unit 390 in association with the CM-ID of the CM content.

  Further, the recording control means 360 indicates that the start position flag information corresponding to the start position that is not skipped by the skip means 460 is not skipped by the skip means 460 during the reproduction of the broadcast content by the playback control means 420. Reset to the indicated value. Further, the recording control unit 360 indicates that the value of the end position flag information corresponding to the end position not skipped by the skip unit 460 is not skipped by the skip unit 460 during playback of the broadcast content by the playback control unit 420. Reset to the indicated value.

  FIG. 2A shows a start position flag for the start position and the end position of each CM content included in the broadcast content when the broadcast content output from the broadcast content receiving means 300 is recorded in the broadcast content storage unit 380. It is a figure which shows typically the example which each provides information and end position flag information. As shown in FIG. 2A, in the broadcast content, 30-second CM content A, CM content B, CM content C, and CM content D are inserted between program content A and program content B, respectively. ing.

  In such a case, the recording control unit 360 gives start position flag information 600 and end position flag information 610 to the start position and end position of the CM content A, respectively. Further, the recording control unit 360 gives start position flag information 620 and end position flag information 630 to the start position and end position of the CM content B, respectively. Also, the recording control unit 360 gives start position flag information 640 and end position flag information 650 to the start position and end position of the CM content C, respectively. Further, the recording control unit 360 gives start position flag information 660 and end position flag information 670 to the start position and the end position of the CM content D, respectively.

  FIG. 2B schematically illustrates an example of resetting the values of the start position flag information and the end position flag information given to the start position and the end position of the CM content during the reproduction of the broadcast content by the reproduction control unit 420. FIG. In the example shown in FIG. 2B, the skip means 460 skips from the middle of the CM content B to the middle of the program content B.

  In such a case, since the start position of the CM content A is not skipped by the skip means 460, the recording control means 360 has skipped the value of the start position flag information 600 corresponding to the start position by the skip means 460. Reset to a value that indicates no. The recording control unit 360 indicates that the end position flag information 610 corresponding to the end position is not skipped by the skip unit 460 because the end position of the CM content A is not skipped by the skip unit 460. Set the value again. Further, the recording control unit 360 indicates that the start position flag information 620 corresponding to the start position is not skipped by the skip unit 460 because the start position of the CM content B is not skipped by the skip unit 460. Set the value again.

  The operation accepting means 400 accepts an operation for inputting a broadcast content recording reservation via an operation unit (not shown, the same applies hereinafter). Then, the operation accepting unit 400 outputs the recording reservation information regarding the recording reservation of the broadcast content to the recording control unit 360. The recording control unit 360 records the recording reservation information output from the operation receiving unit 400 in the recording reservation information storage unit 280.

  The operation accepting unit 400 accepts an operation for requesting reproduction of desired broadcast content from the broadcast content stored in the broadcast content storage unit 380 via the operation unit. Then, the operation receiving unit 400 outputs a broadcast content playback request to the playback control unit 420.

  Further, the operation accepting unit 400 accepts an operation for requesting to skip any CM content during the reproduction of the broadcast content via the operation unit. Then, the operation accepting unit 400 outputs a CM content skip request to the skip unit 460.

  When the still image CM content related to the CM content is displayed on the display unit 540, the operation accepting unit 400 selects the still image CM content via the operation unit and requests acquisition of the Web page. Accept the operation. Then, the operation reception unit 400 outputs a Web page acquisition request to the Web page acquisition unit 500.

  Further, when a Web page related to the CM content is displayed on the display unit 540, the operation receiving unit 400 receives an operation for requesting the display end of the Web page via the operation unit. Then, the operation reception unit 400 outputs a Web page display end request to the third display control unit 520.

  When a playback request for desired broadcast content is output from the operation accepting unit 400, the playback control unit 420 controls the broadcast content related to the playback request to be taken out from the broadcast content storage unit 380 and played back. Also, the playback control unit 420 receives the control of the skip unit 460 and skips the CM content included in the broadcast content being played back.

  Further, the reproduction control unit 420 determines whether or not the start position of each CM content included in the broadcast content is skipped by the skip unit 460 during reproduction of the broadcast content. If it is determined that it has not been skipped, the playback control means 420 notifies the recording control means 360 to that effect. The recording control unit 360 resets the value of the start position flag information corresponding to the start position not skipped to a value indicating that the skip unit 460 has not skipped.

  Further, the reproduction control unit 420 determines whether or not the end position of each CM content included in the broadcast content is skipped by the skip unit 460 during reproduction of the broadcast content. If it is determined that it has not been skipped, the playback control means 420 notifies the recording control means 360 to that effect. The recording control unit 360 resets the value of the end position flag information corresponding to the end position not skipped to a value indicating that the skip unit 460 has not skipped.

  The first display control unit 440 controls the broadcast content reproduced by the reproduction control unit 420 to be output and displayed on the display unit 540. FIG. 3A is a diagram illustrating an example in which broadcast content (program content, CM content) reproduced by the reproduction control unit 420 is displayed on the full screen on the display unit 540 in the order shown in FIG.

  In addition, when the CM content is skipped by the reproduction control unit 420, the first display control unit 440 changes the display mode of the program content reproduced by the reproduction control unit 420 from normal display (full screen display, the same applies hereinafter), Change to the reduced display that displays on the left side. Further, when the first display control unit 440 receives a notification from the second display control unit 480 that the display of the still image CM content is stopped, the first display control unit 440 sets the display mode of the program content reproduced by the reproduction control unit 420. Change from reduced display to normal display.

  Further, when the first display control unit 440 receives a notification that the Web page has been acquired from the Web page acquisition unit 500, the first display control unit 440 interrupts the display of the program content played back by the playback control unit 420. In addition, when the first display control unit 440 receives notification from the third display control unit 520 that the display of the Web page has been completed, the first display control unit 440 resumes the display of the program content reproduced by the reproduction control unit 420.

  When the CM content skip request is output from the operation accepting unit 400, the skip unit 460 controls the reproduction control unit 420 to skip the CM content related to the skip request. Specifically, the skip unit 460 controls the reproduction control unit 420 so that the skip process is performed in units of a fixed time (for example, 90 seconds). Here, the skip process is a process of reproducing by fast-forwarding or a process of skipping the reproduction position to the skip end position. In the example shown in FIG. 2B, when the CM content skip request is output from the operation accepting unit 400, the skip unit 460 skips for 90 seconds (from the middle of the CM content B to the middle of the program content B). The reproduction control means 420 is controlled so as to perform processing.

  In consideration of the fact that the program content is broadcast in monaural broadcast and the CM content is broadcast in stereo broadcast, when the CM content skip request is output from the operation accepting means 400, the stereo broadcast (CM content) The playback control means 420 may be controlled so that skip processing is performed until the timing of switching to monaural broadcasting (program content). Further, in consideration of the fact that the average volume per unit time is larger in the CM content than the program content, when the CM content skip request is output from the operation reception unit 400, the average volume per unit time is equal to or greater than a predetermined value. The reproduction control means 420 may be controlled so that the skip process is performed until the timing of the decrease.

  The second display control unit 480 displays the still image CM content related to only the CM content skipped by the skip unit 460 among the CM content included in the broadcast content reproduced by the reproduction control unit 420 at the same time as the program content. Control to output to the unit 540 and display.

  Specifically, the second display control unit 480 refers to the start position flag information and the end position flag information of each CM content stored in the CM information storage unit 390, and plays back after being skipped by the skip unit 460. Of the CM content inserted between the program content most recently played back by the control means 420 and the program content played back by the playback control means 420 immediately before the program content, it was skipped by the skip means 460 The CM content whose value indicating this is set in at least one of the start position flag information and the end position flag information is specified. The second display control unit 480 takes out the still image CM content corresponding to the specified CM-ID of the CM content from the CM information storage unit 390. The second display control means 480 causes the display unit 540 to display the extracted still image CM content for a predetermined time (for example, 30 seconds). The second display control unit 480 stops displaying the still image CM content after a predetermined time has elapsed, and notifies the first display control unit 440 to that effect.

  In the example of FIG. 2B, the second display control unit 480 includes the program content B that is reproduced most recently after being skipped by the skip unit 460 among the broadcast contents being reproduced by the reproduction control unit 420. Among the CM contents A to D inserted between the program contents A reproduced immediately before the program contents B, values indicating that the contents are skipped by the skip means 460 are the start position flag information and the end position. CM content B, CM content C, and CM content D set in at least one of the flag information are specified. Then, the second display control unit 480 does not superimpose the program content after the CM skip displayed by the first display control unit 440 and the still image CM content related to the CM content specified as described above. In this way, the images are displayed on the display unit 540 at the same time.

  FIG. 3B is a diagram illustrating an example in which the program content after the CM skip and the still image CM content related to the CM content skipped by the skip unit 460 are displayed on the display unit 540 at the same time. As shown in FIG. 3B, the program content B after the CM skip in the example of FIG. 2B is reduced and displayed on the left side, and the skipped CM content B, CM content C, and CM content D are displayed. Still picture CM content B, still picture CM content C, and still picture CM content D respectively associated with are displayed on the right side of program content B from above.

  In addition, when the second display control unit 480 receives a notification that the Web page has been acquired from the Web page acquisition unit 500, the second display control unit 480 interrupts the display of the still image CM content. In addition, when the second display control unit 480 receives notification from the third display control unit 520 that the display of the Web page has been completed, the second display control unit 480 resumes the display of the still image CM content. The second display control means 480 restarts the display of the still image CM content and then counts again a predetermined time (for example, 30 seconds) that defines the display time of the still image CM content.

  When the still image CM content is displayed by the second display control unit 480, the Web page acquisition unit 500 corresponds to the still image CM content when a Web page acquisition request is output from the operation reception unit 400. Based on the CM-ID, the link destination URL information of the Web page related to the acquisition request is extracted from the CM information storage unit 390. Then, the web page acquisition unit 500 accesses the website with the link destination URL indicated by the link destination URL information extracted from the CM information storage unit 390 via the Internet line, and acquires the web page on the website. . Then, the web page acquisition unit 500 notifies the first display control unit 440 and the second display control unit 480 that the web page has been acquired. The web page acquisition unit 500 outputs the acquired web page to the third display control unit 520.

  When a web page is output from the web page acquisition unit 500, the third display control unit 520 controls the web page to be output to the display unit 540 and displayed on the full screen. In this case, the display of the program content and the still image CM content by the first display control unit 440 and the second display control unit 480 is interrupted.

  The third display control unit 520 ends the display of the Web page on the display unit 540 when the Web page display end request is output from the operation receiving unit 400. Then, the third display control means 520 notifies the first display control means 440 and the second display control means 480 that the display of the Web page is finished. Thereafter, the display of the program content and the still image CM content by the first display control means 440 and the second display control means 480 is resumed.

  Next, a recording control operation by the recording / reproducing apparatus 160 of this embodiment will be described. FIG. 4 is a flowchart showing an example of a recording control operation by the recording / reproducing apparatus 160 of this embodiment. The process of step S100 in FIG. 4 starts, for example, when the current time becomes the recording start time of the recording reservation.

  First, the broadcast content receiving means 300 receives broadcast content related to recording reservation from the broadcast station 120 (step S100). Then, the broadcast content receiving unit 300 outputs the event ID assigned to each received broadcast content to the CM broadcast information receiving unit 320. Also, the broadcast content receiving unit 300 outputs the received broadcast content to the recording control unit 360.

  Next, the recording control unit 360 records the broadcast content output from the broadcast content receiving unit 300 in the broadcast content storage unit 380 (step S120). Next, the CM broadcast information receiving unit 320 transmits a CM information acquisition request including the event ID output from the broadcast content receiving unit 300 to the CM broadcast information transmitting unit 240 of the CM information providing server 140, and receives the CM broadcast as a response. The CM broadcast information transmitted from the information transmitting unit 240 is received and output to the recording control unit 360 (step S140).

  Next, the CM meta information receiving unit 340 receives the CM meta information transmitted from the CM meta information transmitting unit 260 of the CM information providing server 140 as a response to the above-described CM information acquisition request, and outputs the CM meta information to the recording control unit 360 ( Step S160).

  Next, the recording control unit 360 records the CM broadcast information output from the CM broadcast information receiving unit 320 and the CM broadcast information output from the CM meta information receiving unit 340 in the CM information storage unit 390 (step S180). ).

  Finally, the recording control unit 360 refers to the broadcast start time information and the broadcast end time information included in the CM broadcast information output from the CM broadcast information reception unit 320, and adds the broadcast content output from the broadcast content reception unit 300 to the broadcast content. Start position flag information and end position flag information are assigned to the start position and end position of each CM content included (step S200). Then, the recording control unit 360 records each flag information in the CM information storage unit 390. When the process of step S200 is completed, the recording / reproducing apparatus 160 ends the process in FIG.

  Next, the display control operation by the recording / playback apparatus 160 of this embodiment will be described. FIG. 5 is a flowchart showing an example of a display control operation performed by the recording / playback apparatus 160 of the present embodiment. The process of step S300 in FIG. 5 starts when the recording / playback apparatus 160 is activated, for example.

  First, the operation accepting unit 400 determines whether or not an operation for requesting reproduction of a desired broadcast content is received from the broadcast content stored in the broadcast content storage unit 380 via the operation unit (step S300). ). If operation accepting means 400 determines that an operation requesting reproduction of broadcast content has not been accepted (NO in step S300), the process transitions to step S300.

  On the other hand, when operation receiving means 400 determines that an operation requesting reproduction of broadcast content has been received (YES in step S300), operation reception means 400 outputs a reproduction request for broadcast content to reproduction control means 420. In response to the reproduction request output from the operation accepting unit 400, the reproduction control unit 420 extracts the broadcast content related to the reproduction request from the broadcast content storage unit 380 and starts reproduction (step S320).

  Next, the operation accepting unit 400 determines whether or not an operation for requesting skipping of arbitrary CM content has been accepted via the operation unit (step S340). If operation accepting means 400 determines that an operation requesting skipping of CM content is not accepted (NO in step S340), reproduction control means 420 determines that the current reproduction position is the start position of CM content. It is determined whether or not it has passed (step S360).

  If reproduction control means 420 determines that the CM content start position has not passed (NO in step S360), the process transitions to step S400. On the other hand, when reproduction control means 420 determines that the CM content start position has passed (YES in step S360), reproduction control means 420 records that the CM content start position was not skipped by skip means 460. The control unit 360 is notified. In response to the notification from the reproduction control unit 420, the recording control unit 360 sets the value of the start position flag information corresponding to the start position not skipped to a value indicating that the skip unit 460 has not skipped. Re-execute (step S380). Thereafter, the process transitions to step S400.

  In step S400, the playback control means 420 determines whether or not the current playback position has passed the end position of the CM content. If reproduction control means 420 determines that the CM content end position has not passed (NO in step S400), the process transitions to step S700. On the other hand, when the reproduction control unit 420 determines that the CM content end position has passed (YES in step S400), the reproduction control unit 420 records that the CM content end position was not skipped by the skip unit 460. The control unit 360 is notified. In response to the notification from the reproduction control unit 420, the recording control unit 360 sets the value of the end position flag information corresponding to the end position not skipped to a value indicating that the skip unit 460 has not skipped. Re-execute (step S420). Thereafter, the process proceeds to step S700.

  Returning to the determination process in step S340, if the operation reception unit 400 determines that an operation requesting skipping of the CM content has been received (YES in step S340), the operation reception unit 400 skips the CM content skip request. Output to 460. Next, the first display control means 440 changes the display mode of the program content reproduced by the reproduction control means 420 from normal display to reduced display (step S440).

  Next, the skip unit 460 receives the CM content skip request output from the operation accepting unit 400, and controls the playback control unit 420 to skip the CM content related to the skip request (step S460). Next, the second display control unit 480 displays the still image CM content related only to the CM content skipped by the skip unit 460 among the CM contents included in the broadcast content reproduced by the reproduction control unit 420, as program content. Is displayed on the right side (step S480).

  Next, the second display control means 480 determines whether or not a predetermined time (for example, 30 seconds) has elapsed since the display of the still image CM content started in step S480 (step S500). If second display control means 480 determines that the predetermined time has not elapsed (NO in step S500), operation accepting means 400 selects still image CM content via the operation unit. It is determined whether an operation for requesting acquisition of a Web page has been received (step S520).

  If operation accepting means 400 determines that an operation requesting acquisition of a Web page has not been accepted (NO in step S520), the process transitions to step S500. On the other hand, when operation receiving means 400 determines that an operation requesting acquisition of a Web page has been received (YES in step S520), operation receiving means 400 outputs a Web page acquisition request to Web page acquisition means 500. .

  Next, the Web page acquisition unit 500 receives the Web page acquisition request output from the operation reception unit 400, extracts the link destination URL information of the Web page related to the acquisition request from the CM information storage unit 390, and extracts the Web page acquisition URL information. The Web site is accessed by the link destination URL indicated by the link destination URL information, and the Web page on the Web site is acquired (step S540). Then, the web page acquisition unit 500 notifies the first display control unit 440 and the second display control unit 480 that the web page has been acquired. In addition, the web page acquisition unit 500 outputs the acquired web page to the third display control unit 520.

  Next, the first display control unit 440 and the second display control unit 480 receive notification from the Web page acquisition unit 500 that the Web page has been acquired, and interrupt display of the program content and the still image CM content. (Step S560). Next, the third display control unit 520 outputs the web page output from the web page acquisition unit 500 to the display unit 540 and displays it on the full screen (step S580).

  Next, the operation reception unit 400 determines whether an operation for requesting the end of display of the Web page has been received via the operation unit (step S600). If operation accepting unit 400 determines that an operation requesting the end of display of the Web page has not been accepted (NO in step S600), the process transitions to step S600.

  On the other hand, when operation receiving means 400 determines that an operation for requesting the end of display of the Web page has been received (YES in step S600), operation receiving means 400 issues a display end request for the Web page to the third display control means. Output to 520. The third display control means 520 receives the display end request output from the operation accepting means 400, and ends the display of the web page on the display unit 540 (step S620). Then, the third display control means 520 notifies the first display control means 440 and the second display control means 480 that the display of the Web page is finished.

  Next, the first display control unit 440 and the second display control unit 480 receive notification from the third display control unit 520 that the display of the Web page is finished, and the program content and the still image CM content are displayed. The display is resumed (step S640). Thereafter, the process proceeds to step S500.

  If the second display control unit 480 determines that the predetermined time has elapsed in step S500 (YES in step S500), the second display control unit 480 stops displaying the still image CM content, and accordingly. Is notified to the first display control means 440 (step S660). Next, the first display control means 440 receives a notification from the second display control means 480 that the display of the still image CM content is stopped, and sets the display mode of the program content reproduced by the reproduction control means 420. The reduced display is changed to the normal display (step S680).

  Finally, the playback control means 420 determines whether or not the broadcast content has been played back to the end (step S700). If the reproduction control means 420 determines that the broadcast content has not been reproduced to the end (NO in step S700), the process transitions to step S340. On the other hand, when reproduction control means 420 determines that the broadcast content has been reproduced to the end (YES in step S700), recording / reproducing apparatus 160 ends the processing in FIG.

  As described above in detail, in this embodiment, when a CM content included in the broadcast content is skipped based on a user operation for skipping an arbitrary CM content during the reproduction of the broadcast content, the skipped playback is performed. Program content B is displayed on the display unit 540, while still CM content B, C, D related only to the skipped CM content B, C, D among the CM content included in the broadcast content is displayed as the program content B At the same time, it is displayed on the display unit 540.

  According to the present embodiment configured as described above, when an arbitrary CM content is skipped by a user operation, a still image CM content related only to the skipped CM content is displayed while the user is viewing the program content. It is displayed on the part 540 at the same time as the program content. Therefore, even when an arbitrary CM content is skipped, the user's viewing opportunity for the CM is not reduced. Accordingly, it is possible to maintain the advertising effect of the skipped CM content while satisfying the user's desire to skip the CM from the middle and view the main program quickly.

  Further, according to the present embodiment, of the CM content inserted between the program content that is most recently reproduced after being skipped by the skip means 460 and the program content that is reproduced immediately before the program content The still image CM content related only to the CM content in which the value indicating that it is skipped by the skip means 460 is set in at least one of the start position flag information and the end position flag information is displayed at the same time as the program content. To be displayed. As a result, only by viewing the first or last commercial content, the still image commercial content related to the commercial content is displayed. That is, the advertisement effect of the CM content can be maintained by reliably detecting that the user is not sufficiently viewing the CM content and displaying the still image CM content.

  For example, as in the example shown in FIG. 2B, a situation is considered in which skipping from the middle of CM content B to the middle of program content B is considered. In this situation, there are times when the user wants to watch the program content B from the beginning and performs rewinding. At this time, when the CM content D is rewound halfway and reproduced, the end position flag information 670 corresponding to the end position of the CM content D is reset to a value indicating that the CM content D is not skipped. However, since the second display control unit 480 sets the value indicating that the skip is performed by the skip unit 460 in the start position flag information 660, the second display control unit 480 converts the still image CM content D related to the CM content D to the program content. Simultaneously with B, it is displayed on the display unit 540. That is, the advertising effect of the CM content D can be maintained by reliably detecting that the user is not sufficiently viewing the CM content D and displaying the still image CM content.

  The functions of the recording / playback apparatus 160 according to the present embodiment described above are realized by software. Actually, the recording / playback apparatus 160 is configured to include a CPU, MPU, RAM, ROM, and the like, and is realized by operating a program (corresponding to the CM content display control program of the present invention) stored in the RAM or ROM. it can. Note that it is also possible to realize by recording a program that operates to perform the functions of the above-described embodiment on a recording medium such as a CD-ROM and causing the recording / playback apparatus 160 to read the program.

  As a recording medium for recording the program, a flexible disk, a hard disk, a magnetic tape, an optical disk, a magneto-optical disk, a DVD, a nonvolatile memory card, and the like can be used in addition to the CD-ROM. The program may be downloaded to the recording / playback apparatus 160 via a broadcast line (broadcast wave) or a network such as the Internet.

  In the above embodiment, the program content displayed by the first display control unit 440 and the still image CM content related to the CM content skipped by the skip unit 460 are displayed simultaneously without overlapping each other. However, the present invention is not limited to this. For example, the still image CM content related to the CM content to be skipped may be displayed on the program content as a small screen while the program content is displayed on the full screen.

  In the above embodiment, the example in which all the still image CM contents related to the skipped CM contents are displayed in the same size in FIG. 3B has been described, but the present invention is not limited to this. For example, the size of the still image CM content displayed on the display unit 540 may be changed according to the broadcast time of the CM content. That is, if the CM content broadcast time is long, the size of the still image CM content displayed on the display unit 540 is increased, and if the CM content broadcast time is short, the still image CM content displayed on the display unit 540 is increased. Reduce the size.

  In the above embodiment, the example in which the still image CM content is included in the CM meta information has been described, but the present invention is not limited to this. For example, the CM meta information does not necessarily include still image CM content. In this case, the recording control unit 360 extracts a specific frame image (for example, a frame image at a position 5 seconds from the beginning) from the CM content, and the product / product included in the CM meta information is extracted on the extracted frame image. An image in which the product name / service name indicated by the service name information is superimposed is recorded in the CM information storage unit 390 as a still image CM content.

  Moreover, although the said embodiment demonstrated the example in which link destination URL information was contained in CM meta information, this invention is not limited to this. For example, the link destination URL information may not necessarily be included in the CM meta information. In this case, the recording control unit 360 searches the website by setting the advertiser indicated by the advertiser information included in the CM meta information and the product name or service name indicated by the product / service name information as keywords. The link destination URL information indicating the link destination URL of the searched Web site is recorded in the CM information storage unit 390 in association with the still image CM content.

  Further, in the above embodiment, when a web page is displayed by the third display control means 520, the same CM content (moving image) as the skipped CM content may be reproduced on the web page. .

  In the above-described embodiment, an example in which CM broadcast information and CM meta information are acquired from the CM information providing server 140 using the event ID assigned to each broadcast content received by the broadcast content receiving unit 300 has been described. However, the present invention is not limited to this. For example, the broadcast content is uniquely identified from broadcast type information, broadcast channel information, and broadcast start time information (hereinafter referred to as broadcast content information) given to each broadcast content received by the broadcast content receiving means 300 Since it is possible, CM broadcast information and CM meta information may be acquired from the CM information providing server 140 using the broadcast content information.

  In this case, the broadcast content receiving unit 300 outputs the broadcast content information given to each received broadcast content to the CM broadcast information receiving unit 320. The CM broadcast information receiving unit 320 transmits a CM information acquisition request including broadcast content information to the CM broadcast information transmitting unit 240. The CM broadcast information transmitting unit 240 extracts CM broadcast information related to the broadcast content information from the CM broadcast information storage unit 200 and transmits it to the CM broadcast information receiving unit 320. Also, the CM meta information transmission unit 260 acquires broadcast content information from the CM broadcast information transmission unit 240, for example, extracts CM meta information related to the broadcast content information from the CM meta information storage unit 220, and receives the CM meta information. Transmit to means 340.

  In addition, when a CM-ID is assigned to each CM content included in the broadcast content received by the broadcast content receiving unit 300, the CM broadcast information and the CM broadcast information and the CM broadcast information are transmitted from the CM information providing server 140 using the CM-ID. CM meta information may be acquired. In this case, the broadcast content receiving unit 300 outputs the CM-ID assigned to each received CM content to the CM broadcast information receiving unit 320. The CM broadcast information receiving unit 320 transmits a CM information acquisition request including the CM-ID to the CM broadcast information transmitting unit 240. The CM broadcast information transmitting unit 240 extracts CM broadcast information related to the CM-ID from the CM broadcast information storage unit 200 and transmits the CM broadcast information to the CM broadcast information receiving unit 320. Also, the CM meta information transmission unit 260 acquires, for example, the CM-ID from the CM broadcast information transmission unit 240, extracts the CM meta information related to the CM-ID from the CM meta information storage unit 220, and receives the CM meta information. Transmit to means 340.

  In addition, each of the above-described embodiments is merely an example of implementation in carrying out the present invention, and the technical scope of the present invention should not be construed in a limited manner. That is, the present invention can be implemented in various forms without departing from the gist or the main features thereof.

140 CM information providing server (CM meta information server)
160 Recording / playback device (CM content display device)
220 CM Meta Information Storage Unit 300 Broadcast Content Receiving Unit 340 CM Meta Information Receiving Unit 360 Recording Control Unit 380 Broadcast Content Storage Unit 390 CM Information Storage Unit 420 Playback Control Unit 440 First Display Control Unit 460 Skip Unit 480 Second Display Control unit 500 Web page acquisition unit 520 Third display control unit 540 Display unit

Claims (6)

Broadcast content receiving means for receiving broadcast content including program content corresponding to the main program and CM content corresponding to commercial;
Recording control means for recording the broadcast content received by the broadcast content receiving means in a broadcast content storage unit;
Reproduction control means for controlling to reproduce the broadcast content stored in the broadcast content storage unit;
Skip means for controlling the reproduction control means to cause the CM content included in the broadcast content to be skipped based on a user operation for skipping arbitrary CM content during the reproduction of the broadcast content by the reproduction control means; ,
First display control means for controlling to output and display the program content reproduced by the reproduction control means on a display unit;
Control is performed so that still image CM content related only to the CM content skipped by the skip means among the CM content included in the broadcast content is output and displayed simultaneously with the program content on the display unit. 2 display control means ,
When recording the CM content included in the broadcast content received by the broadcast content receiving unit, the recording control unit skips the start position by the skip unit with respect to the start position and end position of each CM content. Start position flag information in which a value indicating that the end has been set as a default value and end position flag information in which a value indicating that the end position has been skipped by the skip unit are set as default values On the other hand, when the broadcast content is being reproduced by the reproduction control means, if the start position of each CM content included in the broadcast content is not skipped by the skip means, a start position flag corresponding to the start position The information value is sent to the skip means. While re-set to a value indicating that Ri is not skipped
When the end position of each CM content included in the broadcast content is not skipped by the skip means, a value indicating that the end position flag information corresponding to the end position is not skipped by the skip means Set to
The second display control means includes a program content that has been skipped by the skip means and that is most recently reproduced by the reproduction control means, and a program content that has been reproduced by the reproduction control means immediately before the program content. Among the CM contents inserted during the period, a stillness related to only the CM contents in which a value indicating that the skip means has skipped is set in at least one of the start position flag information and the end position flag information A CM content display device that outputs and displays image CM content on the display unit simultaneously with the program content . Broadcast content receiving means for receiving broadcast content including program content corresponding to the main program and CM content corresponding to commercial;
Recording control means for recording the broadcast content received by the broadcast content receiving means in a broadcast content storage unit;
Reproduction control means for controlling to reproduce the broadcast content stored in the broadcast content storage unit;
Skip means for controlling the reproduction control means to cause the CM content included in the broadcast content to be skipped based on a user operation for skipping arbitrary CM content during the reproduction of the broadcast content by the reproduction control means; ,
First display control means for controlling to output and display the program content reproduced by the reproduction control means on a display unit;
Control is performed so that still image CM content related only to the CM content skipped by the skip means among the CM content included in the broadcast content is output and displayed simultaneously with the program content on the display unit. Two display control means ;
The CM meta information of the CM content included in the broadcast content received by the broadcast content receiving unit is received from a CM meta information server including a CM meta information storage unit that stores CM meta information that is meta information of the CM content. CM meta information receiving means,
When recording the CM content included in the broadcast content received by the broadcast content receiving unit, the recording control unit includes a stationary related to the CM content in the CM meta information received by the CM meta information receiving unit. When the image CM content is not included, a specific frame image is extracted from the CM content, and an image in which the product name or service name included in the meta information is superimposed on the extracted frame image is displayed as the still image. Recorded in the CM information storage unit as CM content,
The CM content display apparatus, wherein the second display control unit extracts the still image CM content related only to the CM content skipped by the skip unit from the CM information storage unit . Broadcast content receiving means for receiving broadcast content including program content corresponding to the main program and CM content corresponding to commercial;
Recording control means for recording the broadcast content received by the broadcast content receiving means in a broadcast content storage unit;
Reproduction control means for controlling to reproduce the broadcast content stored in the broadcast content storage unit;
Skip means for controlling the reproduction control means to cause the CM content included in the broadcast content to be skipped based on a user operation for skipping arbitrary CM content during the reproduction of the broadcast content by the reproduction control means; ,
First display control means for controlling to output and display the program content reproduced by the reproduction control means on a display unit;
Control is performed so that still image CM content related only to the CM content skipped by the skip means among the CM content included in the broadcast content is output and displayed simultaneously with the program content on the display unit. Two display control means ;
The CM meta information of the CM content included in the broadcast content received by the broadcast content receiving unit is received from a CM meta information server including a CM meta information storage unit that stores CM meta information that is meta information of the CM content. CM meta information receiving means,
When recording the CM content included in the broadcast content received by the broadcast content receiving unit, the recording control unit includes a Web related to the CM content in the CM meta information received by the CM meta information receiving unit. When the link destination URL for identifying the site is not included, the advertiser and the product name or service name included in the meta information are set as keywords to search the website, and the searched website is Link destination URL information indicating a link destination URL for identification is recorded in the CM information storage unit in association with the still image CM content
When the still image CM content is displayed by the second display control unit, the recorded still image CM content is recorded in association with the selected still image CM content based on a user operation for selecting the still image CM content. Web page acquisition means for extracting link destination URL information from the CM information storage unit, accessing the Web site by a link destination URL indicated by the extracted link destination URL information, and acquiring a Web page on the Web site; ,
3. A CM content display device , further comprising third display control means for controlling to output and display the Web page acquired by the Web page acquisition means on the display unit. Broadcast content receiving means for receiving broadcast content including program content corresponding to the main program and CM content corresponding to commercials;
Recording control means for recording the broadcast content received by the broadcast content receiving means in a broadcast content storage unit;
Playback control means for controlling to play back the broadcast content stored in the broadcast content storage unit;
Skip means for controlling to skip the CM content included in the broadcast content based on a user operation for skipping an arbitrary CM content during the reproduction of the broadcast content by the playback control means;
First display control means for controlling to output and display the program content reproduced by the reproduction control means on a display unit; and
Control is performed so that still image CM content related only to the CM content skipped by the skip means among the CM content included in the broadcast content is output and displayed simultaneously with the program content on the display unit. The computer functions as the display control means of 2 ,
When the recording control unit records the CM content included in the broadcast content received by the broadcast content receiving unit, the start position is skipped by the skip unit with respect to the start position and end position of each CM content. Start position flag information in which a value indicating that the end has been set as a default value and end position flag information in which a value indicating that the end position has been skipped by the skip unit are set as default values On the other hand, when the broadcast content is being reproduced by the reproduction control means, if the start position of each CM content included in the broadcast content is not skipped by the skip means, a start position flag corresponding to the start position The information value is sent to the skip means. While re-set to a value indicating that Ri is not skipped
When the end position of each CM content included in the broadcast content is not skipped by the skip means, a value indicating that the end position flag information corresponding to the end position is not skipped by the skip means Make the computer work to reset it to
The second display control means includes a program content that is reproduced immediately by the reproduction control means after being skipped by the skip means, and a program content that is reproduced by the reproduction control means immediately before the program content, Among the CM contents inserted during the period, a stillness related to only the CM contents in which a value indicating that the skip means has skipped is set in at least one of the start position flag information and the end position flag information A computer-readable CM content display control program for causing the computer to function so that the image CM content is output and displayed on the display unit simultaneously with the program content . Broadcast content receiving means for receiving broadcast content including program content corresponding to the main program and CM content corresponding to commercials;
Recording control means for recording the broadcast content received by the broadcast content receiving means in a broadcast content storage unit;
Playback control means for controlling to play back the broadcast content stored in the broadcast content storage unit;
Skip means for controlling to skip the CM content included in the broadcast content based on a user operation for skipping an arbitrary CM content during the reproduction of the broadcast content by the playback control means;
First display control means for controlling to output and display the program content reproduced by the reproduction control means on a display unit;
Control is performed so that still image CM content related only to the CM content skipped by the skip means among the CM content included in the broadcast content is output and displayed simultaneously with the program content on the display unit. 2 display control means , and
The CM meta information of the CM content included in the broadcast content received by the broadcast content receiving unit is received from a CM meta information server including a CM meta information storage unit that stores CM meta information that is meta information of the CM content. Let the computer function as CM meta information receiving means,
When the recording control unit records the CM content included in the broadcast content received by the broadcast content receiving unit, the recording meta information received by the CM meta information receiving unit is stationary related to the CM content. When the image CM content is not included, a specific frame image is extracted from the CM content, and an image in which the product name or service name included in the meta information is superimposed on the extracted frame image is displayed as the still image. Causing the computer to function as a CM content to be recorded in a CM information storage unit;
A computer readable CM for causing the second display control means to function the computer to take out the still picture CM content related only to the CM content skipped by the skip means from the CM information storage unit. Content display control program. Broadcast content receiving means for receiving broadcast content including program content corresponding to the main program and CM content corresponding to commercials;
Recording control means for recording the broadcast content received by the broadcast content receiving means in a broadcast content storage unit;
Playback control means for controlling to play back the broadcast content stored in the broadcast content storage unit;
Skip means for controlling to skip the CM content included in the broadcast content based on a user operation for skipping an arbitrary CM content during the reproduction of the broadcast content by the playback control means;
First display control means for controlling to output and display the program content reproduced by the reproduction control means on a display unit;
Control is performed so that still image CM content related only to the CM content skipped by the skip means among the CM content included in the broadcast content is output and displayed simultaneously with the program content on the display unit. 2 display control means , and
The CM meta information of the CM content included in the broadcast content received by the broadcast content receiving unit is received from a CM meta information server including a CM meta information storage unit that stores CM meta information that is meta information of the CM content. Let the computer function as CM meta information receiving means,
When the recording control unit records the CM content included in the broadcast content received by the broadcast content receiving unit, the Web related to the CM content is included in the CM meta information received by the CM meta information receiving unit. When the link destination URL for identifying the site is not included, the advertiser and the product name or service name included in the meta information are set as keywords to search the website, and the searched website is Causing the computer to function so as to record link destination URL information indicating a link destination URL for identification in the CM information storage unit in association with the still image CM content;
When the still image CM content is displayed by the second display control unit, the recorded still image CM content is recorded in association with the selected still image CM content based on a user operation for selecting the still image CM content. Web page acquisition means for acquiring link destination URL information from the CM information storage unit, accessing the Web site with a link destination URL indicated by the extracted link destination URL information, and acquiring a Web page on the Web site; and,
For computer-readable CM content display control for further causing the computer to function as third display control means for controlling to output and display the Web page acquired by the Web page acquisition means on the display unit program.

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