JP2003078902A - Cm data management apparatus, pay-program reception terminal, pay-program transmission/reception system, cm data management method, pay-program reception method, computer program to realize therese methods, computer-readable recording medium with the program recorded thereon - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a pay-program transmission/reception system that provides a pay program at low viewing fees by inserting CMs, in which a viewer who wants a program without CMs does not newly receive a program from which CMs have been deleted. SOLUTION: When receiving program request by a program name designated in a pay- program reception terminal 102, a schedule-attached CM-inserted program management unit 207 of a CM data management apparatus 101 transmits, to the pay-program reception terminal 102, a schedule-attached CM-inserted program composed of video/audio and CM data a CM- inserted program schedule showing their reproduction order. When receiving CM deletion request, the CM data management apparatus transmits, to the pay program reception terminal 102, a program schedule not showing the CM reproduction order. The pay-program reception terminal 102, when its input reception unit 212 receives the CM deletion request from a viewer after its video/audio processing unit 218 reproduces the CM-inserted program, passes the request to the CM data management apparatus, obtains the program schedule, and reproduces the pay program without CMs.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a pay program transmission / reception system in which a commercial program (CM) is inserted in a pay program to reduce the viewing fee of the pay program.

[0002]

2. Description of the Related Art In recent years, in addition to existing terrestrial broadcasting, various broadcasting forms using communication satellites, broadcasting satellites, CATV, the Internet, etc. have appeared. In particular, in a digital broadcasting system using a communication satellite or a broadcasting satellite or an internet broadcasting system using the internet, it is possible to transmit and receive an electronic program guide at the same time as the video and audio information in addition to the conventional video and audio information.

Regarding the charge system of those broadcasts, those which are made up of advertisement charges obtained from an advertiser by inserting a CM into a program like a conventional commercial terrestrial broadcast, and viewing for each viewing channel or viewing program Some collect fees from viewers. Even for a pay program that collects the viewing fee from these viewers, the viewing fee can be reduced by inserting the CM. As a technique for inserting a CM into such a pay program, there is, for example, Japanese Patent Laid-Open No. 7-203420. Further, as a technique for inserting a CM based on information added to video / audio information, Japanese Patent Laid-Open No. 2000-1376
There is No. 7 publication.

[0004]

However, since CMs are not originally what viewers want to see, if the viewers like the pay program in which the CM is inserted, the CM is deleted and only the pay program is displayed. Sometimes you want to see it. In particular, the drama and animation owned by the broadcasting station has a long broadcast time for many episodes and a high viewing fee. Therefore, general viewers only purchase a discounted viewing fee with CM inserted. Although it is not possible, when watching dramas and animations, it is necessary to watch a large number of commercials over many episodes. Of course, if you like a drama, you may want to remove the CM by paying an additional viewing fee.

In this case, the viewer needs to obtain the pay program in which the CM has been inserted, and then purchase the pay program in which the CM has not been inserted, and obtain the pay program via the Internet. In addition to time, it is also necessary to pay extra communication charges. On the other hand, if a commercial is deleted from a pay program with a discounted viewing fee due to the insertion of a commercial,
Advertisers lose their advertising opportunities and are at a disadvantage.

Furthermore, when a commercial is inserted into a pay program for broadcasting, some scenes of the pay program (for example, due to the reason of the broadcast time and for the purpose of differentiating from the pay program in which no commercial is inserted) Video and audio information) may be cut. When the CM is deleted, if the viewer desires to view the entire pay program including the cut scenes, the viewer must acquire the entire pay program again.

Therefore, the present invention has been made in view of the above problem, and in a pay program transmission / reception system in which a viewing fee is reduced by inserting a CM into a pay program, the viewer requests the deletion of the CM. In this case, the first object is to provide a pay program transmitting / receiving system that reduces the burden on the viewer. A second object of the present invention is to provide a pay program transmission / reception system that does not cause a disadvantage to the advertiser of the CM inserted in the pay program.

A third object of the present invention is to reduce the burden on the viewer even when the scene of a pay program cut by inserting a commercial is restored.

[0009]

In order to solve the above-mentioned problems, the present invention manages a pay program with a CM in which a CM (commercial message) is inserted into a pay program, and pays a pay program with a CM to a plurality of pay program receiving terminals. A CM information management device for transmitting a program, comprising a pay program with a CM, and a pay program with a CM configuration table comprising a program configuration table with a CM, which describes a reproduction order of video and audio information and CM information that configure the pay program When a pay program is requested from the program storing means storing the pay program and the pay program receiving terminal, the pay program with a CM configuration table of the pay program is read from the program storing means, and the pay program receiving terminal as the request source. When the CM transmission is requested from the reading / transmitting means for transmitting and the pay program receiving terminal, the pay program receiving end which requests the program composition table in which the reproduction order of the CM information is omitted from the program composition table with CM. It is set to be provided with a program structure table transmitting means for transmitting to.

[0010] A paid program receiving terminal for receiving and playing CM-added pay programs from a CM information management device that manages CM-added pay programs in which CMs (commercial messages) are inserted in the pay programs, wherein the CM information management A transmission requesting means for requesting a device to send a pay program, and a CM by receiving a pay program with a CM configuration table sent from the CM information management device
Receiving / storing means for respectively storing the attached program structure table and CM-attached pay program, reproducing means for reproducing the video / audio information in which the CM information is inserted according to the reproduction order of the CM-attached program structure table, and the CM information management device. CM deletion requesting means for requesting CM deletion, and program configuration table receiving / storing means for receiving and storing a program configuration table in which the reproduction order of CM information is omitted from the CM information management device. After the program structure table is stored in the program structure table receiving / storing means, the video / audio information is reproduced in the reproduction order of the program structure table.

Further, according to the present invention, when a CM deletion request is made, an additional viewing fee charged to the pay program receiving terminal according to the number of deleted CMs and an advertisement fee returned to the advertiser according to the number of deleted CMs are returned. A deletion calculation means for calculating the amount and will be further provided. Furthermore, in the present invention, in the pay program with a CM configuration table, a part of the video / audio information is cut along with the insertion of the CM information, and the cut part of the video / audio information is specified by the position information. The program configuration table transmitting means, which is stored in the video / audio file device, transmits the program configuration table in which the position information of the acquisition destination of the cut video / audio information is recorded.

[0012] Further, the pay program with the CM configuration table is a CM
With the insertion of the information, a part of the video / audio information is cut, and the program configuration table records the position information of the video / audio file device storing the cut video / audio information. Acquisition requesting means for requesting the audiovisual file device specified by the position information recorded in the program configuration table to acquire the audiovisual information, and the audiovisual information transmitted from the audiovisual file device to receive and store the audiovisual information. And a cut video / audio information receiving means to be stored in the means.

[0013]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of a pay program transmitting / receiving system according to the present invention will be described below with reference to the drawings. (Embodiment 1) FIG. 1 is a conceptual diagram of Embodiment 1 of a pay program transmitting / receiving system according to the present invention. The pay program transmitting / receiving system includes a CM information management device 101 and a pay program receiving terminal 102.

The CM information management apparatus 101 receives the pay program from the pay program provider side apparatus 103, pays the pay program provider a pay program usage fee according to the contract, receives the advertisement fee from the advertiser, and pays the fee. A CM included in the advertiser-side device 104 is inserted into a program to advertise. Here, the pay program is composed of video and audio information such as movies, sports, and news.

The pay program receiving terminal 102 receives and views a pay program in which a CM has been inserted from the CM information management device 101, and inserts a CM discounted according to the number of CMs inserted in the CM information management device 101. Pay the viewing fee for the paid program. FIG. 2 is a block diagram of this pay program transmitting / receiving system. The pay program transmitting / receiving system is a commercial information management device 10.
1 and a pay program receiving terminal 102, the CM information management device 101 includes a pay program list management unit 201, a CM configuration table-added program server 202, a transmission number counting unit 203, and a C
M viewing history management unit 204, modem 205, transmission / reception control unit 206, CM configuration table attached program management unit 207, CM
The pay program receiving terminal 102 includes a program transmitting unit 208 with a configuration table, the program storing unit 211, an input receiving unit 212,
A transmission / reception control unit 213, a modem 214, a CM configuration table-added program reception unit 215, a viewing management unit 216, an IC card 217, and a video / audio processing unit 218 are provided.

The input receiving section 212 receives an input operation by the user from an external keyboard or remote controller 231. The video / audio processing unit 218 outputs video and audio to the external monitor 232. The pay program list management unit 201 stores a list of program names and viewing charges of CM-added pay programs stored in the CM configuration table-added program server 202 of the CM information management apparatus 101.

FIG. 3 is a diagram showing an example of a pay program list stored in the pay program list management unit 201. The pay program list 301 includes a program name 302 and a viewing fee 303 of the program. Paid program list management unit 201
When the transmission / reception control unit 206 requests the program list, the notification unit notifies the transmission / reception control unit 206 of the stored pay program list 301. The program server with CM configuration table 202,
With a CM configuration table that includes a CM-added program configuration table that describes the playback order of the video and audio information and the CM information to the CM-added pay program that is composed of a hard disk, etc. I remember the program.

FIG. 4 is a diagram showing the data structure of a program with a CM configuration table. The program with CM configuration table 401 includes a program configuration table with CM 402 and video / audio information (C
C1 in which CM1 information 404, CM2 information 406, etc. are inserted in UT1) 403, video / audio information (CUT2) 405, etc.
It consists of paid programs with M. The program structure table with CM 402 is
As shown in FIG. 5, a program name 501, a file ID 502 described in the order of reproduction of the pay program with CM, a start point 503 of video / audio information and CM information indicated by each file ID, and a reproduction time 504 of the same. Includes and.

Here, the program name 501 is the program name of this CM-added pay program. The file ID is an identifier for identifying a file of each video / audio information or each CM information.
The start point 503 and the reproduction time 504 are the start point at the time of reproducing the video / audio information or the CM information and the duration thereof, and the standard reproduction time of the head video / audio information or the CM information in minutes or seconds. expressing.

The start point 503 and the reproduction time 504 may be represented by the number of frames, relative data, or the number of bytes. In addition, this C
The program 401 with the M configuration table stores the CM information managed by the CM information management device 101 by the editing unit (not shown) based on the video / audio information forming the pay program and the program configuration table 601 shown in FIG. The program structure table 601 is inserted before and after the video / audio information and the program structure table 601 is rewritten to the program structure table with CM 402. The CM information to be inserted is selected from the CM information described in the CM list shown in FIG. The insertion of the CM information into the video / audio information may be linear editing or non-linear editing.

Further, the editor is in charge of the program 401 with the CM configuration table.
Is edited, the program configuration table 601 corresponding to the program configuration table with CM 402 is stored in the program management unit 207 with CM configuration table. The transmission counting unit 203 calculates the usage fee of the pay program to the pay program provider and the advertisement fee to the advertiser. Therefore, the usage fee per transmission of the pay program and the advertisement fee per transmission of the CM information are stored.

The transmission counting unit 203 refers to the CM-attached program structure table every time the CM-structure-added program transmitting unit 208 transmits the CM structure-added program to the pay program receiving terminal 102 or the like, and refers to the pay program and the CM. Count the number of times information is sent. FIG. 8 is a diagram showing an example of the transmission count table. In the transmission count table 801, the pay program receiving terminal 1 corresponding to the program / CM name 802 is displayed.
The number 803 of transmissions to 02 and the like is recorded.

The transmission counting unit 203 accumulates the number of transmissions of each pay program and the number of transmissions of each CM information recorded in the transmission count table 801 and the like, and uses the pay program at regular intervals, for example, every day. The fee and the advertisement fee of the CM information are calculated by the following calculation formula (1). Usage fee / advertising fee = number of transmissions to the pay program receiving terminal × one-time fee ... (1) FIG. 9 shows an example of the usage fee / advertising fee showing the calculation result of this usage fee or advertising fee. There is.

The usage fee / advertisement fee table 901 shows program / CM
Corresponding to the name 902, the total number of times 903 transmitted to the pay program receiving terminal 102 and the like, the fee 904 per time and the usage fee /
Advertising fee 905 is recorded. The calculated usage fee is paid to the pay program provider by a payment device (not shown),
The calculated advertisement fee is collected from the advertiser of the CM information by a charging device (not shown).

Although the usage fee / advertising fee is calculated based on the transmission of the program with the CM configuration table to the pay program receiving terminal 102 or the like, it is calculated based on the number of viewings at the pay program receiving terminal 102 or the like. Good. The CM viewing history management unit 204 records an additional charge table for each pay program receiving terminal 102, etc.
The discount amount calculation table in which the advertisement amount discount amount due to the CM not being reproduced is calculated for each information is recorded. Therefore, the CM viewing history management unit 204 uses the CM information that serves as the basis for calculating the charge per deletion of the CM information that is the basis of the additional charge of the viewing fee of the program with the CM configuration table and the discount amount of the advertising fee. And the charge per deletion is stored.

When the CM viewing history management unit 204 receives the CM deletion notification from the program management unit with CM configuration table 207, the CM viewing history management unit 204 records the additional charge table for each pay program receiving terminal 102 and the like.
FIG. 10 is a diagram showing an example of the additional charge table recorded in the CM viewing history management unit 204. In the additional charge table 1001, a pay program receiving terminal ID 100 that specifies the pay program receiving terminal 102 or the like that plays the pay program from which the CM information is deleted is displayed.
2, a program name 1003, a CM name 1004 to be deleted,
Deletion count 1005 and fee per deletion 1006
And the additional charge 1007 calculated by the calculation formula (2) are recorded. The pay program receiving terminal ID 1002 is notified from the CM configuration table-attached program management unit 207 together with the CM deletion notification, the program name 1003 and the CM name 1004 are described in the CM-attached program configuration table, and the deletion count 1005 is the CM.
Count from the attached program structure table. The one-time charge 1006 is set in advance. The calculation formula (2) is an additional charge = Σ (number of times of deletion × one-time charge) (2).

The CM viewing history management unit 204 has an additional charge 1
007 is calculated by using the calculation formula (2), written in the additional charge table, and the pay program receiving terminal ID 1002 and the additional charge 10
07 is notified to the program management unit 207 with a CM configuration table. C
When the notification of deletion consent is received from the program management unit with M configuration table 207, the number of deletions of each CM information recorded in the additional charge table 1001 is added to the total number of deletions of the discount amount calculation table (described later).

When a notification of the disagreement of deletion is received from the program management unit with CM configuration table 207, the line corresponding to the additional charge 1007 written in the additional charge table 1001 is deleted. The additional fee 1007 is charged from a billing device (not shown) in addition to the viewing fee for each pay program receiving terminal 102 or the like. FIG. 11 is a diagram showing an example of a discount amount calculation table recorded in the CM viewing history management unit 204.

In the discount amount calculation table 1101, the CM name 1102 deleted for each CM information, the total number of deletions 1103, the fee 1104 once and the discount amount 1105 are recorded. CM
The viewing history management unit 204 is a program management unit 20 with a CM configuration table.
Upon receiving notification of deletion consent from No. 7, additional charge table 1001
The number of deletions 1005 corresponding to the agreed deletion of CMs recorded in (1) is recorded in addition to the total number of deletions 1103.

The CM viewing history management unit 204 calculates the discount amount 1105 for each CM information by using the calculation formula (3) for a predetermined period, for example, every day. The calculation formula (3) is: discount amount = total number of deletions × one-time charge ... (3) For the advertiser of the CM information, the discount amount 110 is paid by a payment device (not shown).
5 is returned. The discount amount 1005 may be reduced from the advertisement fee, and the reduced advertisement fee may be charged.

Also, one charge 1 in the additional charge table 1001
Although 006 and the one-time charge 1104 in the discount amount calculation table 1101 are the same, different charges may be used.
The modem 205 is connected to a modem 214 such as a plurality of pay program receiving terminals 102 via a public line network. Modem 2
Upon receiving a program list transmission request from the pay program receiving terminal 102, 05 notifies the transmission / reception control unit 206 of the pay program receiving terminal ID of the pay program receiving terminal 102 and the program list transmitting request. Upon receiving the notification of the pay program list 301 from the transmission / reception control unit 206, the pay program list 301 is transmitted to the pay program receiving terminal 102 which is the transmission request source via the public line network.

The modem 205 is a pay program receiving terminal 102.
When the program request including the program name is received from, the transmission / reception control unit 206 is notified of the program request. Also, the modem 205
When the request for CM deletion is received from the pay program receiving terminal 102 together with the pay program receiving terminal ID and the program name, the transmission / reception control unit 206 is notified of that. When receiving the notification of the pay program receiving terminal ID of the transmission request source and the additional charge from the transmission / reception control unit 206, the additional charge amount is transmitted to the pay program receiving terminal 102 via the public line network.

The modem 205 is a pay program receiving terminal 102.
When the transmission of the consent of deletion or the disagreement of deletion is received from, the transmission and reception control unit 206 is notified. When the modem 205 is notified of the program configuration table 601 by the transmission / reception control unit 206, the CM 205
The program configuration table 601 is transmitted to the pay program receiving terminal 102 that has consented to the deletion. The transmission / reception control unit 206 uses the modem 20.
When the request for transmitting the program list is notified from 5, the pay program list management unit 201 is requested to receive the pay program list 301.
Upon receiving the notification of the pay program list 301 from the pay program list management unit 201, the pay program receiving terminal 102 of the transmission request source.
Modem 205 to send pay program list 301 to
To notify.

When the transmission / reception control unit 206 is notified of a program request including a program name from the modem 205, the transmission / reception control unit 206 notifies the CM configuration table-added program management unit 207 to that effect. Transmission / reception control unit 206
Upon receiving the notification of the CM deletion request from the modem 205 together with the pay program reception terminal ID and the program name, the CM configuration table attached program management unit 207 notifies the CM deletion request together with the pay program reception terminal ID and the program name. When receiving the notification of the additional charge for deleting the CM and the pay program receiving terminal ID from the program management unit 207 with CM configuration table, the modem 205 is notified.

When the transmission / reception control unit 206 receives a notification of deletion consent or deletion disagreement from the modem 205, it notifies the CM configuration table-added program management unit 207 of that. When receiving the notification of the program configuration table 601 in which the reproduction order of the CM information is omitted and the pay program receiving terminal ID from the program management unit 207 with the CM configuration table, the modem 205 is notified of them. Upon receiving a program request including a program name from the transmission / reception control unit 206, the CM configuration table-added program management unit 207 reads out a CM configuration table-added program including the program name from the CM configuration table-added program server 202. , CM configuration table attached program transmission unit 208 is notified.

For example, when the program request for "Movie 1" is notified, the program 40 with CM configuration table for "Movie 1 with CM" is displayed.
1 is read out and is notified to the CM configuration table-added program transmission unit 208. The program management unit 207 with the CM configuration table is used by the transmission / reception control unit 2
Upon receiving the CM deletion notification from 06, the CM viewing history management unit 204 is notified of the CM deletion together with the CM-attached program configuration table specified by the pay program receiving terminal ID and the program name. When receiving the notification of the pay program receiving terminal ID and the additional viewing fee from the CM viewing history management unit 204, it notifies the transmission / reception control unit 206.

Upon receiving the notification of the pay program receiving terminal ID and the consent of deletion from the transmission / reception control unit 206, the CM configuration table-attached program management unit 207 notifies the CM viewing history management unit 204 to that effect, and the pay C on the program receiving terminal 102
The transmission / reception control unit 206 is notified to transmit the program configuration table in which the reproduction order of the CM information corresponding to the M-added program configuration table is omitted.

Upon receiving the notification of disagreement of deletion from the transmission / reception control unit 206, the CM viewing history management unit 204 is notified of that fact. When the CM configuration table-added program transmission unit 208 is notified of the CM configuration table-added program from the CM configuration table-added program management unit 207, the CM configuration table-added program reception unit 215 of the request source pay program receiving terminal 102 broadcasts a radio wave. To send through.

Next, the pay program receiving terminal 102 will be described. The program storage unit 211 is configured by a hard disk or the like, and stores the program with CM configuration table received by the program with CM configuration table receiving unit 215 via the viewing management unit 216. The input reception unit 212 receives an operation of a viewer with an external remote control 231 or a keyboard, and transmits the operation content to the transmission / reception control unit 21.
3 or the viewing management unit 216.

When receiving the request for the pay program list, the input receiving unit 212 notifies the transmission / reception control unit 213 of the request. When the selection of the pay program name and the request for the pay program are accepted, the transmission / reception control unit 213 is notified of the pay program name. Upon receiving the CM deletion request, the transmission / reception control unit 213 is notified of that fact. Upon receiving the notification of consent or disagreement of CM deletion, the transmission / reception control unit 213 is notified of that fact.

The transmission / reception control unit 213 has an input reception unit 212.
The modem 214 is notified of the content notified by the modem. At this time, the pay program receiving terminal 102 of the pay program receiving terminal 102 itself
D is read from the IC card 217 and at the same time the modem 21
Notify 4. Upon receiving the notification of the pay program list from the modem 214, the transmission / reception control unit 213 receives the viewing management unit 216.
To notify. When receiving the notification of the additional fee for deleting the CM from the modem 214, the viewing management unit 216 is notified.
Further, when receiving the notification of the program configuration table from the modem 214,
The viewing management unit 216 is notified.

The modem 214 is connected to the modem 205 of the CM information management apparatus 101 via the public line network. The modem 214 receives the pay program receiving terminal I from the transmission / reception control unit 213.
When D and a request for a pay program list, a request for a pay program, a request for CM deletion, or a consent or disagreement for CM deletion are received, they are transmitted to the modem 205, respectively. Also, the modem 214 notifies the transmission / reception control unit 213 when it receives the pay program list, the additional charge for deleting the CM, or the program configuration table from the CM information management apparatus 101.

Upon receiving the CM structure table-added program transmitted from the CM information management device 101, the CM structure table-added program reception unit 215 notifies the viewing management unit 216 of the content thereof. When the viewing management unit 216 receives the notification of the pay program list or the additional fee for deleting the CM from the transmission / reception control unit 213, the viewing management unit 216 notifies the video / audio processing unit 218. The viewing management unit 216 displays C
When the content of the program with the CM configuration table is notified from the program receiving unit with the M configuration table 215, it is stored in the program storage unit 211. When the viewing management unit 216 receives the instruction to reproduce the program from the input reception unit 212, the C management unit 216 stores the program stored in the program storage unit 211.
The program configuration table with CM of the program with M configuration table is read. According to the reproduction order, the video / audio information and the CM information indicated by the file ID are reproduced from the start point for the reproduction time, and the program storage unit 2
The data is sequentially read from 11, and the video / audio processing unit 218 is notified.

The viewing management unit 216 has a transmission / reception control unit 213.
When the program configuration table is notified from, the program configuration table is stored in its own storage area. In this program structure table, the reproduction order of the CM information is omitted. When this program configuration table is stored and a program playback instruction is received from the input reception unit 212, the file ID is determined according to the playback order of this program configuration table.
The video / audio information identified by is sequentially read from the program storage unit 211 for the reproduction time from the start point, and is notified to the video / audio processing unit 218.

It should be noted that the viewing management unit 216 determines that the IC card 21 when the video / audio information is scrambled.
The decryption key recorded in No. 7 is used to descramble and the video / audio processing unit 218 is notified. IC card 21
Reference numeral 7 stores a pay program receiving terminal ID for authenticating the pay program receiving terminal 102 when requesting the pay program list or the like from the CM information managing device 101, and the CM information managing device 1
It stores a decryption key for descrambling when the video / audio information of the program with CM configuration table transmitted from 01 is scrambled.

The video / audio processing unit 218 includes the viewing management unit 21.
When a notice of the pay program list is received from 6, the monitor 232
Then, the remote controller 231 is operated to allow the viewer to select a program name and instruct a program request. Also, when the notification of the additional charge is received from the viewing management unit 216, the monitor 2
An additional fee is displayed on 32, and the viewer is similarly allowed to select whether to agree or disagree with the CM deletion.

The video / audio processing section 218 includes a viewing management section 21.
The video / audio information and CM information of the pay program notified from 6 or only the video / audio information is output to the external monitor 232. Next, the operation of this embodiment will be described with reference to the CM information management device 10
2 and the pay program receiving terminal 101 (FIG. 1)
2) will be described.

First, in the pay program receiving terminal 102,
The viewer operates the remote controller 231 and the input reception unit 212 receives this, and the modem 214 sets the CM information management device 10
Request a pay program list to 1 (S1202). In the CM information management device 101, the modem 205 receives this, and the pay program list management unit 201 causes the pay program list 30
1 is read (S1204).

The modem 205 transmits the pay program list 301 notified via the transmission / reception control unit 206 to the pay program receiving terminal 102 (S1206). The modem 214 of the pay program receiving terminal 102 receives this, and the video / audio processing unit 218 receives the notification of the pay program list 301 via the transmission / reception control unit 213 and the viewing management unit 216, and the monitor 232.
Is displayed (step S1208).

When the viewer selects "movie 1" from the pay program list 301 with the remote controller 231, the modem 214 notified of this through the input reception unit 212 and the transmission / reception control unit 213 sets "movie 1". Is requested to the CM information management apparatus 101 (S1210). In the CM information management device 101, the request for the pay program is notified via the modem 205 and the transmission / reception control unit 206 to the CM configuration table-equipped program management unit 20.
7 reads the CM-structure-table-added program 401 of “Movie with CM” 1 stored in the CM-structure-table-added program server 202 and notifies the CM structure-table-added program transmission unit 208 (S12).
12). The CM configuration table-added program transmitting unit 208 transmits the CM configuration table-added program 4 to the pay program receiving terminal 102 via broadcast radio waves.
01 is transmitted (S1214).

The CM configuration table-added program receiving section 215 of the pay program receiving terminal 102 receives this, and the CM configuration table-added program 4 is received.
01 is stored in the program storage unit 211 via the viewing management unit 216. When the viewing management unit 216 receives a playback instruction from the viewer via the input reception unit 212, the viewing management unit 216 follows the CM-added program configuration table 402 to program the video / audio information or CM information identified by the file ID in the playback order. Storage unit 211
Read out and notify the audio / video processing unit 218. The video / audio processing unit 218 outputs the video and audio in which the CM is inserted to the monitor 232 (S1216).

Viewers like this pay program
If only the pay program is desired to be viewed in the deleted state, the remote controller 231 is operated to request the CM deletion. The input reception unit 212 receives this signal, and the modem 214 requests a CM deletion request from the CM information management device 101 (S121).
8). In the CM information management device 101, the modem 205,
The CM configuration table-attached program management unit 207 notified of the CM deletion request via the transmission / reception control unit 206 notifies the CM viewing history management unit 204 of the CM-attached program configuration table 402 of “Movie with CM 1”. The CM viewing history management unit 204 creates an additional fee table 1001 for viewing fees due to CM deletion (S122).
0). When the modem 205 is notified of the additional charge calculated by the additional charge table 1001 via the CM configuration table-attached program management unit 207 and the transmission / reception control unit 206, the modem 205 transmits it to the pay program receiving terminal 102 (S1222).

The pay program receiving terminal 102 receives the additional charge amount and causes the video / audio processing unit 218 to display the additional charge amount on the monitor 232 (S1224). The viewer sees this charge and notifies the input accepting section 212 by remote control whether he / she agrees or disagrees with the CM deletion. Modem 2
14 is a CM information management device 1 that agrees or disagrees with the CM deletion.
01 (S1226).

When the CM information management device 101 receives the agreement, the CM configuration table-attached program management unit 207 causes the modem 205 to display the program configuration table 601 corresponding to the CM-attached program configuration table 402.
To the user via the transmission / reception control unit 206 (S122).
8). The modem 205 transmits the program configuration table 601 to the pay program receiving terminal 102 (S1230). The viewing management unit 216 of the pay program receiving terminal 102 receives the notification of the program configuration table 601 via the modem 214 and the transmission / reception control unit 213, and when receiving the playback instruction from the viewer, follows the playback order of the program configuration table 601. , And reads the video / audio information of the pay program identified by the file ID from the program storage unit 211 and notifies the video / audio processing unit 218. The video / audio processing unit 218 outputs the video / audio to the monitor 232 (S12).
32).

As described above, in the present embodiment, for a viewer who wants to watch only pay programs from which CM information has been deleted, the pay program receiving terminal 102 has a program configuration in which the order of playing CM information is omitted. By sending only the table 601, it is possible to reproduce only the video / audio information of the pay program without sending the pay program to which the program configuration table is added, and to meet the viewer's request.

Further, it is possible to calculate an additional fee for the viewer due to the deletion of the CM and a discount amount of the advertising fee for the loss of the advertising opportunity of the advertiser due to the deletion of the CM, and it is possible to charge or pay each. . In the above embodiment,
In the CM information management device 101, a pay program with CM and CM
The pay program with a CM composition table, which consists of
Although described as being stored in advance in the program server with configuration table 202, when a program name is designated from the pay program receiving terminal 102, the pay program and its program are sent from the program providing device of the pay program provider 103. Alternatively, the CM information may be inserted into the pay program, the CM composition table may be generated, and the CM program may be transmitted to the pay program receiving terminal 102. Further, in the present embodiment, the CM information management device 101 calculates the additional charge of the viewing fee and transmits the additional charge to the pay program receiving terminal 102. It may be possible to calculate an additional fee. In this case, the CM information management device 101 deletes the pay program receiving terminal ID column 1002 from the additional charge table 1001 as shown in FIG.
05 and the additional charge column 1007 transmit an empty additional charge table. The viewing management unit 216 of the pay program receiving terminal 102
When the notification of the CM name to be deleted is received from the input reception unit 212 by storing this additional charge table, the number of deletions is recorded, and the formula (2) is stored.
Calculate the surcharge according to. The calculated additional charge is notified to the video / audio processing unit 218. Video and audio processing unit 218
Causes the monitor 232 to display the additional charge. In this way, the viewer can know the additional charge of the viewing charge without receiving the additional charge from the CM information management device 101. Further, in the above-described embodiment, although the CM-added pay program and the CM-added program composition table are stored as the CM-structure-added pay program in the CM-structure-added program server 202, the CM-added pay program The CM-added pay program configuration table may be stored separately.

(Second Embodiment) Next, a second embodiment of the pay program transmitting / receiving system according to the present invention will be described.
The present embodiment is the same as the above-mentioned first embodiment, and the viewer pays C.
Since only the method of calculating the additional charge due to M deletion is different, the configuration unique to the present embodiment will be described with reference to the configuration diagram (FIG. 2) of the first embodiment.

Viewing management section 21 of pay program receiving terminal 102
6 is CM1 information 404, C of the program 401 with CM configuration table
When the video / audio processing unit 218 is notified of the M2 information 406, the number of times (it is regarded as the number of viewing times) for each CM name.
Is counted. Upon receiving the CM deletion request signal from the remote controller 231, the input reception unit 212 receives the transmission / reception control unit 21.
3 is also notified to the viewing management unit 216. When the viewing management unit 216 is notified of the CM deletion request,
The transmission / reception control unit 213 is notified of the M names and the number of viewings. The transmission / reception control unit 213 notifies the modem 214 of the CM deletion request including the CM name and the number of times of viewing the CM.

The CM viewing history management unit 204 of the CM information management device 101 records the discount additional charge table. FIG. 13 is a diagram showing an example of the discount additional charge table. Discount surcharge table 13
01 is different from the additional charge table 1001 of the first embodiment in that the CM viewing count 1302 and the single discount charge 1303 are recorded.

The CM viewing history management unit 204 stores a preset discount 1303 per viewing of the CM. The CM view count 1302 is C when the CM is deleted.
This is notified from the program management unit 207 with the M configuration table. The CM viewing history management unit 204 calculates the discount additional charge 1304 by the calculation formula (4).

Discount additional charge = Σ (number of deletion times × one time charge) −Σ (number of viewing times × one time discount charge) (4) The video / audio processing unit 218 of the pay program receiving terminal 102 manages viewing / listening. When the notification of the discount additional charge 1304 is received from the section 216, it is displayed on the external monitor 232 as shown in FIG.

On the display screen 1401, a notified additional discount charge “486” yen 1402, a CM deletion start (agree) button 1403, and a cancel (disagree) button 1404 are displayed. Viewers can get C at this discount additional charge 1402.
When agreeing to M deletion, CM deletion start button 1403
When the user does not agree to delete the CM, the cancel button 1404 is selected by the remote controller 231.

As described above, in the present embodiment, when the viewer requests the CM deletion, the additional charge for the CM deletion is discounted according to the number of CMs viewed by the viewer, so that the program with the CM composition table is displayed. Once you have acquired it and like it, when you watch a pay program with no commercials inserted, you can set an additional fee cheaper than watching a pay program with a commercial deleted from the beginning, and encourage viewers to watch commercials. it can. In addition, in the present embodiment, the discount additional charge is applied to the CM of the CM information management device 101.
Although it is calculated by the viewing history management unit 204, it may be calculated by the pay program receiving terminal 102. In this case, the deleted discount additional charge table in the pay program receiving terminal ID column 1002 of the discount additional charge table 1301 (FIG. 13) is transmitted from the CM information management device 101 to the pay program receiving terminal 102 together with the program with the CM configuration table. To do. In this case, discount additional charge table 1
The deletion count column 1005, the viewing count column 1302, and the discount additional charge column 1304 of 301 are blank. The viewing management unit 216 of the pay program receiving terminal 102 displays the viewing count column 1302.
The number of viewings of the CM corresponding to the CM name is counted and recorded, the notification of the CM name to be deleted is received from the input reception unit 212, and the number of deletions is recorded. The discount surcharge is calculated according to equation (4).
The video / audio processing unit 218 is notified of the calculated discount surcharge. The video / audio processing unit 218 causes the monitor 232 to display the discount additional charge. In this way, the viewer can know the discounted additional charge for the viewing fee even if the discounted additional charge is not transmitted from the CM information management device 101.

(Third Embodiment) Next, a third embodiment of the pay program transmitting / receiving system according to the present invention will be described.
The present embodiment is different from the above-mentioned first embodiment only in that the CM to be deleted can be selected by the pay program receiving terminal. Therefore, the configuration diagram (FIG. 2) of the above-mentioned first embodiment will be used. A configuration unique to the present embodiment will be described.

The CM viewing history management unit 204 creates an additional charge table when the CM configuration table-attached program management unit 207 notifies the CM-attached program configuration table and the deleted CM name. Also, C
Upon receiving a notification from the M-configuration-table-added program management unit 207 that the CM selection and deletion have been agreed, the number of deletions of the CM name recorded in the additional charge table is added to the total number of deletions of the discount amount calculation table. Note that unlike the first embodiment, the additional charge is not notified to the CM configuration table-attached program management unit 207.

When the CM configuration table-added program management unit 207 is notified of the CM selection / deletion request, the CM viewing history management unit 20.
C included in the program with the CM configuration table stored in No. 4
The charge per deletion of M is read out, and the transmission / reception control unit 2
Notify the modem 205 via 06. Upon receiving the notification of the selected deleted CM name from the transmission / reception control unit 206, the CM configuration table-equipped program management unit 207 notifies the CM viewing history management unit 204 of the deleted CM name together with the CM-added program configuration table.

Further, when the agreement of the CM selection deletion is notified, a CM-equipped program composition table is created from the CM-equipped program composition table in which the reproduction order of the CM information of the CM name for which the selection notification is received is omitted, and transmission / reception control is performed. The CM 205 is notified via the unit 206 and the CM viewing history management unit 204 is notified of the consent to the CM selection deletion. In the CM-added program structure table of the CM-structured program, a comment column is provided in the CM-added program structure table shown in FIG. 5, and a comment is added so that the viewer can understand the content of the CM information.

FIG. 15 is an example of a program structure table with CM. In the CM-attached program structure table 1501, the content of the CM is recorded as a note 1502 corresponding to the CM information.
When the input acceptance unit 212 of the pay program receiving terminal 102 accepts the request for CM selection deletion, it notifies the transmission / reception control unit 213 of this. When the CM name to be deleted is selected, the transmission / reception control unit 213 and the viewing management unit 216 are notified.

When the transmission / reception control unit 213 receives the request for CM selective deletion and the notification of the CM name to be deleted, it notifies the modem 214. The modem 214 transmits the notification from the transmission / reception control unit 213 to the CM information management device 101. When the modem 214 receives the transmission of the additional charge per deletion of the CM from the CM information management device 101, the transmission / reception control unit 2
It notifies to the viewing management unit 216 via 13.

The viewing management unit 216 notifies the video / audio processing unit 218 of the CM name and the additional charge per time. At this time, the CM-added program configuration table 1501 stored in the program storage unit 211 is read, and the contents described in the remark 1502 are also notified. When the notification of the CM name to be deleted is received from the input reception unit 212 via the transmission / reception control unit 213, the number of times the CM is deleted is counted by looking at the CM-attached program structure table 1501 and the additional charge amount is calculated by the formula (5). The calculated name is used to notify the video / audio processing unit 218 of the CM name and the calculation result.

Additional charge = Σ (charge of selected CM once × number of deletions) (5) Note that the same calculation as this calculation is performed by the CM of the CM information management device.
The viewing history management unit 204 also performs this. When the video / audio processing unit 218 receives the notification of the CM name, one-time charge, and remark 1502 from the viewing management unit 216, the external monitor 2
A deletion CM selection screen is displayed on 32. Also, when the notification of the selected CM name and the notification of the additional charge amount are received, the deletion C
Display in a check box or the like on the M selection screen.

FIG. 16 is a diagram showing an example of the deletion CM selection screen. The CM name 16 is displayed on the deletion CM selection screen 1601.
02, 1603, charges for one deletion 1604, 1605, CM contents 1606, 1607, and check boxes 1608, 1609 for selecting them are displayed. Further, when the check boxes 1608 and 1609 indicate that the selected CM is selected, the notified additional charge amount 1610 is displayed.

Further, in the delete CM selection screen 1601, the CM
A delete start (agree) button 1611 and a cancel (disagree) button 1612 are displayed. As described above, in the present embodiment, the viewer can select the CM to be deleted while referring to the additional fee related to the CM deletion when requesting the deletion of the CM, so that some of the CMs are left and the pay program is left. It can be seen at a low price.

(Fourth Embodiment) Next, a fourth embodiment of the pay program transmitting / receiving system according to the present invention will be described.
In the present embodiment, unlike the first to third embodiments, C
It is possible to omit the transmission of the program structure table after M deletion from the CM information management device 101 to the pay program receiving terminal 102.

Due to such a configuration, the CM configuration table-attached program management unit 207, which has received the notification of the consent to delete the CM, only notifies the CM viewing history management unit 204 to that effect.
The program configuration table with M deleted is not transmitted to the pay program receiving terminal 102. Therefore, the program structure table with CM 170
As shown in FIG. 17, the content of the program structure table with CM 402 (FIG. 5) according to the first embodiment includes a CM determination column 1702 and a deleted CM determination column 1703.

The CM judgment column 1702 indicates whether the constituent elements of the movie with CM 1 identified by the file in this row are CM information or video / audio information, and a mark "○" indicates CM information. Is shown. The deleted CM determination column 1703 is C
The M information indicates whether or not the CM has been deleted according to the viewer's selection, and the mark “◯” indicates that the CM information has been deleted.

The CM configuration table-attached program server 202 stores CMs
A program with a CM configuration table, which is composed of the attached program configuration table 1701 and the video and audio information of the pay program in which the CM information is inserted, is stored. When the transmission / reception control unit 206 notifies the program management unit 207 with the CM configuration table of the program request with the designated program name, the program management unit 207 with the CM configuration table reads out the program with the CM configuration table including the program configuration table 1701 with the CM. The program transmission unit 208 is notified. The program transmitting unit with a CM configuration table 208 transmits this to the requesting pay program receiving terminal 102 through a broadcast wave.

The CM configuration table-added program receiving section 215 receives this, and the viewing management section 216 stores it in the program storage section 211. It should be noted that when a program with a CM configuration table is stored in the program storage unit 211, the initial state of the deleted CM determination column 1703 of the program configuration table with CM 1701 corresponds to the mark “◯” in the CM determination column 1702 and is “×”. The mark “” is recorded, indicating that the CM information has not been deleted, and the mark “−” corresponding to the mark “×” is recorded, indicating that the CM information is not the target of determination.

The program structure table 1701 may be provided with the remarks column 1502 (FIG. 15) described in the third embodiment. The content of CM information can be presented to be used as a reference for selection of CM deletion. The viewer may display the deletion CM selection screen 1601 on the monitor 232 and select the CM to be deleted, as in the third embodiment, or may request the CM deletion as in the first embodiment. May be. On this occasion,
The viewing management unit 216 identifies the CM information selected for deletion recorded in the program configuration table 1701 stored in the program storage unit 211 by the file ID (CM name) and notifies the transmission / reception control unit 213. The modem 214 receives this,
Along with the CM deletion request, the CM name is added to the CM information management device 101.
Send to.

Further, when the viewing management unit 216 receives the notification of the additional charge calculated by the CM viewing history management unit 204 of the CM information management apparatus 101, it notifies the video / audio processing unit 218 and causes the monitor 232 to display it. When a notification of consent or disagreement to CM deletion is received from the input reception unit 212,
The modem 214 is notified via the transmission / reception control unit 213.
The modem 214 sends a message to that effect to the CM information management device.

The viewing management section 216 controls the CM information management device 10
When the CM viewing history management unit 204 of No. 1 replies that the CM deletion consent is notified, that is, instead of the transmission of the program configuration table in S1230 of the sequence diagram (FIG. 12) of the first embodiment, the CM is replaced. The notification of the deletion consent is transmitted to the pay program receiving terminal 102. In response to this, the viewing management unit 216 stores the CM-added program composition table 1701 of the CM composition table-added programs stored in the program storage unit 211 in its own storage area, and deletes the selected CM-deleted CM determination column. 1703 is updated from "x" to "o".

The program structure table 1701 with CM is file I
This shows a case where the deletion of the CM information in which D502 is CM2 is selected. A “◯” mark is recorded in the deleted CM determination column 1703. When the viewing management unit 216 stores the CM-added program configuration table 1701 in its own storage area, when receiving the playback instruction, the viewing management unit 216 stores the CM-attached program configuration table 1701 in the program storage unit 211 in the order of the playback order of the CM-added program configuration table 1701. The video / audio information and the CM information identified by the file ID are read and notified to the video / audio processing unit 218. At this time, delete C
The reading of the constituent elements recorded with “◯” in the M determination column 1703 is omitted.

CM in the pay program receiving terminal 102
The reproduction operation of the program with the configuration table will be described with reference to the flowchart of FIG. Upon receiving the reproduction instruction, the viewing management unit 216 initializes the counter i by setting it to "0" (S).
1802). Next, "1" is added to the counter i (S1
804). It is determined whether or not the i-th constituent element exists in the program structure table with CM 1701 (S1806). When it exists, it is determined whether or not a “◯” mark is recorded in the deleted CM determination field 1703 of the component specified by the file ID, that is, whether or not it is a deleted CM (S
1808). If it is a deleted CM, the process returns to S1804. If the CM has not been deleted, the video / audio information or the CM information identified by the file ID is read from the program storage unit 211 starting from the start point for the reproduction time and notified to the video / audio processing unit 218. The video / audio processing unit 218 reproduces and outputs the pay program to the external monitor 232 (S1810),
It returns to S1804. If the i-th component does not exist in S1806, the process ends.

According to the present embodiment, the CM-added program structure table 1701 is provided with a deletion CM judgment column 1703, and this deletion C
Since the program with the CM composition table is reproduced based on the recording of M, the transmission of the program composition table from the CM information management device 101 to the pay program receiving terminal 102 can be omitted, so that the program composition table The burden for acquisition can be reduced.

(Fifth Embodiment) Next, a fifth embodiment of the pay program transmitting / receiving system according to the present invention will be described.
FIG. 19 is a configuration diagram of the fifth embodiment. In the present embodiment, an advertiser side device is added to the configuration diagram (FIG. 2) of the above-described fourth embodiment.

The advertiser-side device 104 includes a modem 1901 and a management unit 1902. The modem 1901 is connected to the modem 214 of the pay program receiving terminal 102 via the public line network or the Internet, and similarly the CM information management device. 101
Connected to the modem 205. The viewer accesses the advertiser-side device 104 that opens the advertiser's home page from the pay program receiving terminal 102, and requests the purchase of the CM product on the home page. At this time, pay program receiving terminal ID and C
The name of the program with the M configuration table and the program name from the modem 214 to the modem 1
To 901.

The management unit 1902 receives this from the modem 1901, and receives the CM name of the CM product for which the purchase request has been made, the pay program receiving terminal ID, and the program name of the program with the CM configuration table from the modem 205 of the CM information management apparatus 101. Modem 1 to send to
Notify 901. The modem 1901 transmits the CM name, the pay program receiving terminal ID, and the program name of the program with the CM configuration table to the modem 205 as a CM information deletion request.

Upon receiving the notification of the CM information deletion request via the transmission / reception control unit 206, the CM configuration table-attached program management unit 207 receives the designated pay program reception terminal ID via the transmission / reception control unit 206 and the modem 205. Pay program receiving terminal 10
The CM name and program name permitted to be deleted are transmitted to 2. When the viewing management unit 216 is notified of this via the modem 214 and the transmission / reception control unit 213, the viewing management unit 216 reads out the CM-added program structure table 1701 of the CM-structured program, stores it in the storage area, and deletes the CMs that are permitted to be deleted. The “x” mark in the deleted CM determination column 1703 is updated to the “◯” mark.

Next, the operations of the pay program receiving terminal 102, the advertiser side device 104, and the CM information management device 101 will be described with reference to the sequence diagram shown in FIG. The pay program receiving terminal 102 makes a purchase request for a CM product on the homepage established by the advertiser-side device 104 (S2002). The advertiser-side device 104 receives the CM product purchase request (S200
4) Request the CM information management apparatus 101 to delete the CM of the CM product purchased from the program with the CM configuration table (S200).
6).

The CM information management apparatus 101 transmits the CM deletion permission to the pay program receiving terminal 102 that purchased the CM product (S2010). In the pay program receiving terminal 102,
Deleted CM of program structure table 1701 with CM of permitted CM
The judgment column 1703 is updated with a “◯” mark (S2012).
It should be noted that in the present embodiment, the viewer is the advertiser side device 104.
I decided to request the purchase of CM products on the website established by, but, for example, CM at the distributor of the advertiser.
When purchasing the product, the viewer's pay program receiving terminal ID and C
The program name of the program with the M configuration table may be transmitted, and the sales agent may transmit the information to the CM information management device.

In the present embodiment, when a viewer purchases a CM product, a service for deleting the CM from the program with the CM configuration table is provided to promote the viewer's willingness to purchase the CM product. it can. (Sixth Embodiment) Next, a sixth embodiment of the pay program transmitting / receiving system according to the present invention will be described.

FIG. 21 is a block diagram of the present embodiment.
This pay program transmission / reception system includes a CM information management device 101.
And a pay program receiving terminal 2101 and a video / audio file device 2111. Pay program receiving terminal 210
In addition to the configuration of the pay program receiving terminal 102 according to the first embodiment, the reference numeral 1 denotes a video / audio file transfer request transmitting unit 2102.
And a video / audio file receiving unit 2103.

The video / audio file device 2111 includes a video / audio file server 2112, a video / audio file transfer request reception unit 2113, and a video / audio file management unit 2114.
And a video / audio file transmission unit 2115.
The same components as those in the first embodiment described above are designated by the same reference numerals, the description thereof is omitted, and only the components unique to the present embodiment will be described.

In the present embodiment, the program with a CM configuration table is obtained by cutting a part of the video / audio information which constitutes the pay program when the CM information is inserted. FIG. 22 is a diagram showing an example of a program configuration table of pay programs. According to this program configuration table 2201, the pay program “movie 1” has file IDs “CUT1”, “CUT2”, “CUT3”,
It is composed of video and audio information identified by "CUT4" ....

The CM configuration table-added program server 202 stores the CM configuration table-added program in which the video / audio information identified by the file ID "CUT3" is cut and the CM information is inserted. This program with the CM configuration table is the CM of FIG.
As shown in the attached program configuration table 2301, the video / audio information “C
"UT3" is cut and CM1 information and CM2 information are inserted.

When the video / audio information of the pay program is cut in this manner, the program management unit with CM configuration table 207 stores the uncut version program configuration table recorded by changing the acquisition source of the video / audio information to the file ID. ing. FIG. 24 is a diagram showing an example of this uncut version program configuration table. The third 2402 in the reproduction order of the uncut program structure table 2401
Contains the audio / video information identified by the file ID “CUT3”, the URL “htt” on the Internet.
"p: // ... / ..." is recorded in the file ID 2403.

When the CM management table-added program management unit 207 receives a notification from the transmission / reception control unit 206 that the pay program reception terminal 102 agrees to the CM deletion, the CM viewing history management unit 2
04, and also notifies the modem 205 via the transmission / reception control unit 206 to transmit the stored uncut version program configuration table 2401 to the pay program receiving terminal 102.

The viewing management unit 216 receives the uncut version program configuration table 24 via the modem 214 and the transmission / reception control unit 213.
When 01 is notified, the URL recorded in the file ID 2403 is transferred to the video / audio file transfer request transmission unit 210.
2 is instructed to instruct to transfer the video / audio information. The viewing management unit 216 uses the video / audio file receiving unit 21.
When the video / audio information requested to be transferred is notified from 03, the file ID is read and the uncut version program configuration table 2
The URL of the file ID 2403 of 401 is updated to the read file ID and stored in the storage area, and the video / audio information is stored in the program storage unit 211.

When the viewing management unit 216 first receives a notification of a program with a CM configuration table, the program configuration table with the CM 23 is received.
According to 01, the pay program in which the CM information is inserted is read out.
Next, when the notification of the uncut version program configuration table 2401 is received,
Acquire the video and audio information of the file ID "CUT3",
The program configuration table 2201 will be stored. Upon receiving the transfer request instruction from the viewing management unit 216, the video / audio file transfer request transmission unit 2102 transmits the transfer request of the video / audio information to the video / audio file device 2111 of the notified URL via the Internet.

When the video / audio file receiving unit 2103 receives the video / audio information requested to be transferred from the video / audio file device 2111, it notifies the viewing management unit 216. The video / audio file device 2111 is specified by a predetermined URL on the Internet. Audiovisual file server 2112
Consists of a hard disk, etc., and stores the cut audio / video information of pay programs.

Video / audio file transfer request receiving section 2113
When receiving the notification of the transfer request of the video / audio information from the pay program receiving terminal 2101 or the like, the video / audio file management unit 2
Notify that to 114. Video and audio file management unit 2
Upon being notified of the transfer request from the video / audio file transfer request receiving unit 2113, the 114 reads out the file of the notified video / audio information from the video / audio file server 2112 and notifies the video / audio file transmitting unit 2115.

Upon receiving the notification of the video / audio information from the video / audio file management unit 2114, the video / audio file transmission unit 2115 transmits the video / audio information to the pay program receiving terminal 2101 or the like which is the transfer request source. Next, the operation of the present embodiment will be described using the sequence diagram shown in FIG. In addition, S
The processes up to 1226 are the same as those in the first embodiment, and thus the description thereof will be omitted.

In S2502, C of the CM information management device
When the program management unit with M-structure table 207 is notified of the consent to delete the CM, the program management unit 207 notifies the CM viewing history management unit 204 to that effect, and the modem 205 receives the uncut version program structure table 2401 via the transmission / reception control unit 206. To the pay program receiving terminal 2101 which is the source of the CM deletion requesting source.

The modem 205 is a pay program receiving terminal 210.
1 to the uncut version program configuration table 2401 (S2
504). Viewing management unit 21 of pay program receiving terminal 2101
6 is the file I in the uncut version program configuration table 2401.
In order to acquire the video / audio information whose URL is recorded in D2403, the video / audio file transfer request transmission unit 2102
The URL and notify the transfer request (S250).
6).

Video and audio file transfer request transmission unit 2102
Is the audiovisual file device 2111 specified by the URL.
A video / audio information transfer request is transmitted to (S2508).
The video / audio file transfer request receiving unit 2113 that has received the video / audio file transfer request receives the video / audio file management unit 2
Notify that to 114. Video and audio file management unit 2
The 114 reads the file of the specified audiovisual information from the audiovisual file server 2112 and notifies the audiovisual file transmitting unit 2115 (S2510).

The video / audio file transmitting unit 2115 transmits the file of the notified video / audio information to the pay program receiving terminal 2101 as the request source (S2512). The video / audio file receiving unit 2103 of the pay program receiving terminal 2101 receives the video / audio information file, and the viewing management unit 216:
The video / audio information is stored in the program storage unit 211, and the uncut version program configuration table 2401 is updated to the program configuration table 2201 (S2514).

In this embodiment, even if some scenes are cut when inserting the CM information into the pay program,
When the viewer makes a request to delete a CM from the program with the CM composition table, the uncut version program composition table 2401 in which the CM reproduction order is omitted is acquired, and the cut scene is acquired from the audiovisual file apparatus 2111 via the Internet. By doing so, it becomes possible to watch the uncut version of the pay program. Since it is not necessary to obtain all the pay programs again, the burden on the viewer can be reduced.

(Seventh Embodiment) Next, a seventh embodiment of the pay program transmitting / receiving system according to the present invention will be described.
In the sixth embodiment, the cut video / audio file device 2111 is used to obtain the cut video / audio information, but in the present embodiment, the cut video / audio information is also included in the program with the CM configuration table, and the pay program receiving terminal 102 is included. The program is acquired from the beginning and stored in the program storage unit 211, and if the CM is deleted, the uncut version of the pay program can be viewed immediately.

Note that description will be made using the same configuration diagram (FIG. 2) as in the first embodiment. FIG. 26 shows the CM information management device 10.
FIG. 3 is a diagram showing an example of a CM-equipped program composition table of a CM-structured program transmitted from No. 1; The program structure table 2601 with CM is
A cut-necessary determination column 2602 is provided in place of the deleted CM column 1703 of the CM-attached program structure table 1701. File ID 5 in which "○" mark is recorded in the cut required judgment field 2602
The video / audio information file identified by 02 indicates that the reproduction is cut.

The CM configuration table-equipped program management unit 207 of the CM information management device 101 replaces the transmission instruction of the uncut program configuration table with the CM in S2502 of the sixth embodiment.
The modem 205 is notified of the transmission indicating that the deletion consent has been received via the transmission / reception control unit 206. The modem 205 transmits to the pay program receiving terminal 102 that the CM deletion consent has been received.

When the viewing management unit 216 is notified via the modem 214 and the transmission / reception control unit 216 of the notification that the CM deletion consent has been received, the CM judgment column 1702 of the CM-added program configuration table 2601 is marked with a “◯” mark. The line of the deleted CM marked with is omitted, and the video / audio information recorded with the mark “◯” in the cut-necessary determination column 2602 is updated to the mark “x”. by this,
The CM-added program structure table 2601 is a non-cut version of the program / audio information of the pay program, which is not cut, and is stored in its own storage area.

The reproduction operation of the program with CM configuration table or the pay program in the pay program receiving terminal 102 of the present embodiment will be described with reference to the flowchart of FIG. First, the viewing management unit 2
16 receives the notification of the reproduction instruction from the input reception unit 212, sets the initial value “0” in the counter i (S270).
2) Next, "1" is added to the counter i (S270
4). It is determined whether the CM-added program structure table 2601 or the i-th constituent element of the program structure table exists (S270).
6). If it exists, it is determined whether or not a “◯” mark is recorded in the cut-necessary determination column 2602, and if it is not, it is read from the program storage unit 211 for the playback time from the start point of the component, and the video / audio processing unit. Notify 218.
The video / audio processing unit 218 outputs to the monitor 232 (S2).
710).

If the "O" mark is recorded in S2708, the process returns to S2704. If the i-th component does not exist in S2706, the process ends. In the present embodiment, the cut-necessary determination column 26 is added to the CM-attached program configuration table 2601.
02 is provided, and a “◯” mark is recorded in the cut-necessary determination column 2602 of the video / audio information to be cut at the time of the first transmission of the CM composition table program, and the “◯” mark is changed to a “x” mark when the CM is deleted. By doing so, the uncut version program composition table can be generated.

(Embodiment 8) In Embodiment 8, when some video / audio information constituting a pay program is cut by inserting CM information, it is cut when the CM information is deleted. The priority is given to the restoration of the scene, and the deletion CM can be selected. In this embodiment,
This is a combination of the third embodiment and the seventh embodiment.

FIG. 28 is a diagram showing an example of a CM-added program structure table transmitted by being included in the CM-structured program in the eighth embodiment. The CM-attached program configuration table 2801 is provided with a restoration priority column 2802. Numerical values are recorded in the audio / video information that is cut when the CM information is not deleted in the restoration priority column 2802. That is, the cut determination column 2
The restoration priority is recorded in the video / audio information in which the mark “◯” is recorded in 602. This restoration priority is CM
When one piece of information is deleted, its numerical value is decremented by "1", and when it becomes "0", the "○" mark in the cut-necessary determination column 2602 is updated to the "x" mark.

For example, the file ID 502 "CM1"
If the CM1 information identified by is deleted, the file ID
"CUT2.2", "CUT4.2", "CUT4.
The restoration priority of the audiovisual information identified by "3" is "0", "1", and "2", and the audiovisual information identified by "CUT2.2" is reproduced. Furthermore,
By deleting the CM2, the audiovisual information identified by "CUT4.2" is also reproduced. When the deletion of CM3 is further selected, the video / audio information identified by "CUT4.3" is also recorded and marked with a "x" mark in the cut-necessary determination field 2602.

[0117] These CM deletion and restoration priority columns 2
The viewing management unit 216 processes the update of the cut-necessary determination field 2602. In addition, in the present embodiment, all the cut audiovisual information is also included in the CM-structured program, and the CM is included in the CM.
Although it is assumed that the information management apparatus 101 transmits the information to the pay program receiving terminal 102, the UR is used instead of the file ID.
It is also possible to describe L and acquire it from the audiovisual file device as in the sixth embodiment as required for reproduction.

In the present embodiment, the viewer can restore the necessary number of scenes by selecting the deleted CM. (Ninth Embodiment) Next, a ninth embodiment of the pay program transmitting / receiving system according to the present invention will be described.

Since the present embodiment is not so different in configuration from the above-mentioned respective embodiments, a unique configuration will be described with reference to the configuration diagram shown in FIG. In the present embodiment, paying attention to the fact that if the same CM is viewed many times, the advertising effect will not be improved beyond a certain level, and the number of times the CM is restricted is set to limit the viewing of the same CM.

In the CM information management device 101, the viewing restriction table in which the number of viewing restrictions of the CM set in advance is described is transmitted from the CM configuration table-added program transmitting section 208 to the pay program receiving terminal 102 together with the CM configuration table-added program. The CM configuration table-added program reception unit 215 of the pay program reception terminal 102 notifies the viewing management unit 216 when the viewing restriction table is received.

The viewing management section 216 stores the notified viewing restriction table in its own storage area. FIG. 29 is a diagram showing an example of a parental level control table. The parental control table 2901 includes CM
The number of viewing restrictions 2903 corresponding to the CM name 2902 is described for each. The viewing management unit 216 includes the program storage unit 21.
When reading the audiovisual information or the CM information identified by the file ID in the reproduction order according to the CM-attached program configuration table 402 stored in No. 1, it is determined whether the information is CM information,
When it is CM information, it is determined whether or not the number of viewing restrictions of the CM exceeds “0”. When it exceeds “0”, the CM information is read out and the audio / video processing unit 21 is read.
8 is notified, and “1” is subtracted from the number of viewing restrictions of the CM. When the value is "0" or less, the viewing management unit 216 skips the reading of the CM information and moves to the reading of the video / audio information or the CM information in the next reproduction order.

For example, in "CM1", the reproduction is "20".
When it is “turned”, the commercial effect of the commercial cannot be obtained even if the commercial is further reproduced, and therefore, the commercial cannot be reproduced. Also, this is because the viewer will get tired of watching the same CM many times. Next, the pay program receiving terminal 10 of the present embodiment
The operation of No. 2 will be described with reference to the flowchart of FIG.

The viewing management unit 216 determines whether the information to be read from the program storage unit 211 is CM information (S3).
002). If not CM information, the process proceeds to S3008. C
If it is M information, it is judged whether or not the number of viewing restrictions of the CM exceeds "0" (S3004), and if not, the process returns to S3002, and if it exceeds, subtracting "1" from the number of viewing restrictions. (S3006).

Next, the viewing management unit 216 reads out the video / audio information or the CM information and notifies the video / audio processing unit 218, and the video / audio processing unit 218 reproduces it on the monitor 232 (S3008), and returns to S3002. In each of the above-described embodiments, the CM configuration table-added program transmission unit 208 to the CM configuration table-added program reception unit 215 are described to transmit the CM configuration table-added program through broadcast waves, but the CM configuration table-attached program transmission unit 208 transmits the CM configuration table-attached program via the public line network. You can also do it, or cable TV
You may make it transmit with the cable of. Also, the communication between the modem 214 and the modem 205 may use the upstream line of the cable of the cable TV.

Note that, in each of the above embodiments, FIGS.
Although the configuration diagram is shown in FIG. 9 and FIG. 21, the function of each component may be realized by a program that causes a computer to perform. Further, the recording medium can be applied to a system in which the program is recorded in a computer-readable recording medium and the entire pay program must be transmitted and received again when the CM of the pay program transmitting / receiving system is deleted.

[0126]

As described above, the present invention manages CM-added pay programs in which CMs (commercial messages) are inserted in pay programs and sends CM-added pay programs to a plurality of pay program receiving terminals. A management device, which is a C including a CM-attached pay program, and a CM-attached program configuration table that describes a reproduction order of video and audio information and CM information that configure the pay program
When a pay program is requested from the program storing means for storing the pay program with M configuration table and the pay program receiving terminal, the pay program with CM configuration table of the pay program is read from the program storing means, and the request source When the CM is requested to be deleted from the pay program receiving terminal and the pay program receiving terminal, the program composition table in which the reproduction order of the CM information is omitted from the CM-equipped program composition table is the requesting fee. And a program configuration table transmitting means for transmitting the program to the program receiving terminal.

Further, the present invention is a pay program receiving terminal for receiving and playing a CM-added pay program from a CM information management device for managing a CM-added pay program in which a CM (commercial message) is inserted in the pay program. Transmission requesting means for requesting a transmission of a pay program to the CM information management device;
Receiving / storing means for receiving the pay program with CM composition table transmitted from the information management device and storing the program composition table with CM and the pay program with CM, and the CM information according to the reproduction order of the program composition table with CM. A reproducing means for reproducing the inserted audiovisual information, a CM deletion requesting means for requesting the CM information management apparatus to delete the CM, and a program configuration table omitting the reproduction order of the CM information are received from the CM information management apparatus. A program structure table receiving / storing means for storing the program structure table, and the reproducing means reproduces the audiovisual information according to the reproduction order of the program structure table after the program structure table is stored in the program structure table receiving / storing means. There is.

Further, the present invention is a CM information management apparatus for managing a CM-added pay program in which a CM (commercial message) is inserted in a pay program, and a CM from the CM information management apparatus.
A pay program transmission / reception system comprising: a pay program receiving terminal for receiving and playing a pay program attached, wherein the CM information management device comprises a pay program with CM, video / audio information and CM information constituting the pay program. A program storage unit that stores a pay program with a CM configuration table including a program configuration table with a CM that describes the playback order, and a CM configuration table of the pay program when the pay program is requested from the pay program receiving terminal When the pay program is read from the program storage means and is sent to the pay program receiving terminal which is the request source, and when the CM deletion is requested from the pay program receiving terminal, the CM information is reproduced from the program structure table with the CM. And a program composition table transmitting means for transmitting a program composition table in which the order is omitted to the requesting pay program receiving terminal, wherein the pay program receiving terminal requests the CM information management device to transmit the pay program. And a receiving and storing means for receiving the CM-structure-table-added pay program transmitted from the CM information management device and storing the CM-added program structure table and the CM-added pay program, respectively, and the CM-added program structure. A reproduction means for reproducing the video / audio information in which the CM information is inserted according to the reproduction order of the table, a CM deletion request means for requesting the CM information management device to delete the CM, and a program configuration table in which the reproduction order of the CM information is omitted. A program configuration table receiving and storing means for receiving and storing from the CM information management device, and a CM deletion requesting means,
After the program structure table is stored in the program structure table receiving / storing means, the reproducing means reproduces the audiovisual information in the reproduction order of the program structure table.

With such a configuration, even when the viewer desires to delete the CM, only the program configuration table needs to be newly acquired. Therefore, the time and communication fee required for receiving the video / audio information of the pay program can be reduced. The viewer does not have to pay. Further, according to the present invention, when a CM deletion request is made, an additional viewing fee charged to the pay program receiving terminal according to the number of deleted CMs and a refund amount of the advertising fee returned to the advertiser according to the number of deleted CMs are displayed. A deletion calculation means for calculating is further provided.

With such a configuration, it is possible to calculate the additional viewing fee according to the number of deleted CMs imposed on the pay program receiving terminal by deleting the CM and the refund due to the loss of the advertising opportunity to the advertiser whose CM has been deleted. Also, after notifying means for notifying the requesting pay program receiving terminal of the additional viewing fee calculated by the deletion calculating means, and after notifying from the pay program receiving terminal that the additional viewing fee is agreed, The program configuration table transmission means is further provided with program configuration table transmission permission means for permitting transmission of the program configuration table.

Similarly, an agreement notifying means for receiving a notice of the additional viewing fee from the CM information management device and notifying that the additional viewing fee is agreed is further provided. With such a configuration, the viewer can determine whether or not to pay the additional viewing fee to watch the pay program without CM. Further, the program structure table with CM is provided with a deletion CM judgment column, and it is possible that all the CM information is not deleted at the stage of being transmitted from the read transmission means.
It is recorded in the judgment column, and the program configuration table transmitting means is
Instead of transmitting the program configuration table, it is supposed that the notification that the additional viewing fee has been agreed has been received is transmitted to the pay program receiving terminal that has notified that the additional viewing fee has been agreed.

Similarly, the CM-added pay program configuration table is provided with a deleted CM judgment column, and it is indicated in the deleted CM judgment column that all CM information is not deleted at the stage of transmission from the CM information management device. The CM information management device transmits the notification that the notification that the additional viewing fee has been agreed is received instead of the transmission of the program composition table, and the program composition table receiving and storing unit notifies that the consent has been received. C which has received the notification that the notification of the
The deletion CM is recorded in the deletion CM judgment column of the M information, and the reproduction unit excludes the deletion CM in which the deletion is recorded and reproduces.

With such a configuration, the CM information management apparatus does not need to transmit the program configuration table to the pay program receiving terminal in response to the viewer's request for deleting the CM, and the pay program receiving terminal displays the CM. You can play the deleted pay programs. Further, the CM information-added program configuration table is provided with a cut-necessary determination column, and at the stage of being transmitted from the read transmission means, the cut-and-determined column of the video / audio information cut by inserting the CM information is provided. Has been recorded, and the program configuration table transmission means has transmitted a notification indicating that it has agreed to the additional viewing fee, instead of transmitting the program configuration table. It is supposed to be transmitted to the program receiving terminal.

Similarly, the CM information-added program configuration table is provided with a cut-necessary determination column, and at the stage of transmission from the CM information management device, the necessity of the video / audio information cut by the insertion of the CM information is indicated. The fact that a cut is made is recorded in the cut judgment column, and the CM information management device sends a notification that the additional viewing fee has been agreed, instead of sending the program composition table, and The configuration table receiving / storing means receives the notification that the agreement has been received, and
The reproduction of information is omitted, and the fact that no cutting is performed is recorded in the cut-necessary determination column.

With such a configuration, the CM information management apparatus responds to a request for CM deletion from the pay program receiving terminal.
It is not necessary to transmit the program structure table, and the pay program receiving terminal can also reproduce the cut audiovisual information. Further, the deletion calculation means calculates a discount amount according to the number of CMs that have already been viewed, a discount amount calculation unit that receives a notification of the number of views of each CM viewed from the pay program receiving terminal, and the additional viewing fee. And a discount additional viewing charge calculation unit for calculating the discount additional viewing charge by subtracting the discount amount from.

Similarly, a viewing history notifying unit for counting the number of viewings of each CM viewed by the reproducing unit and notifying the CM information management device is further provided, and in the CM information management device, the deleted CM already viewed. The discount amount will be calculated according to the number, and the additional viewing fee will be calculated. With such a configuration, it is possible to encourage viewing of the CM.

Further, the CM transmitted by the reading and transmitting means.
Counting means for respectively counting the number of pay program transmissions associated with the program name of the pay program with a configuration table and the number of CM transmissions associated with the CM name, and the usage fee per transmission of each pay program and each CM Further, a calculating unit for storing the advertisement fee and calculating the fee for using the pay program and the advertisement fee for the CM according to the number of transmissions is further provided.

With such a configuration, the CM of the advertiser is inserted into the pay program, and the viewer's viewing fee is reduced instead of obtaining the advertisement fee from the advertiser, and the pay program is changed according to the number of the pay programs transmitted. It becomes possible to pay the usage fee and collect the advertisement fee according to the number of transmitted CMs. Further, the counting means counts the number of pay program transmissions and the number of CM transmissions with reference to the CM-attached program configuration table transmitted by the read transmission means.

With such a configuration, pay programs and commercials
The number of transmissions of and can be easily counted. In addition, upon receipt of the notification of the selected deleted CM name from the pay program receiving terminal, the deleted C
The program program further comprises an additional charge calculating means for calculating an additional viewing charge imposed on the pay program receiving terminal according to the number of Ms, and a notifying means for notifying the pay program receiving terminal of the calculated additional viewing charge. The means transmits the program configuration table in which the reproduction order of the selected deleted CM information is omitted to the pay program receiving terminal which is the request source.

Similarly, the CM deletion requesting means includes a selection receiving section for receiving a selection of a CM to be deleted, and a deletion CM name notifying section for notifying the CM information management apparatus of the CM name received by the selection receiving section. The reproduction means reproduces the video / audio information in which the CM information that has not been selected is inserted in accordance with the reproduction order of the program configuration table. With such a configuration, the viewer can select the CM to be deleted.

Further, in the program structure table with CM, a priority order column is provided in addition to the cut-necessary determination column, and at the stage of being transmitted from the read / transmit means, the video / audio cut by the insertion of the CM information. It is recorded in the required cut column of the information that all will be cut, and the additional viewing fee imposed on the pay program receiving terminal according to the number of deleted CMs upon receiving notification of the selected deleted CM name from the pay program receiving terminal. And a notification unit for notifying the pay program receiving terminal of the calculated additional viewing charge, and the program configuration table transmitting unit replaces the transmission of the program configuration table with the additional viewing fee. The notification that the consent has been received is transmitted to the requesting pay program receiving terminal.

Similarly, in the CM-added program structure table, a priority order column is provided in addition to the cut-necessary determination column.
At the stage of transmission from the information management device, it is recorded in the cut required column of the video and audio information that is cut by the insertion of the CM information that the CM deletion request means of the pay program receiving terminal deletes. Selection accepting unit that accepts the selection of the CM to be played, and the CM accepted by the selection accepting unit
A deletion CM name notifying unit for notifying the CM information management device of the name, and the program configuration table receiving / storing unit receives from the CM information management device a notification that the additional viewing fee is agreed. Then, the reproduction of the selected CM information is omitted, and according to the number of deletions of the CM information according to the priority, it is recorded that no cut is required in the cut-necessary determination column. In the reproduction order, the CM information not selected is inserted, and the uncut video / audio information is reproduced.

With such a configuration, the viewer can
It is possible to view a pay program in which video and audio information that has been cut by adding additional viewing fees according to the number of information deletions and CM deletions is paid. Also, the program configuration table transmitting means receives from the pay program receiving terminal a request to purchase a CM product to be advertised in the CM information, and an advertiser side to receive a request to delete the CM from the pay program receiving terminal that is the purchase request source. When a CM deletion request is received from the apparatus, a CM-added program structure table in which the reproduction order of the CM information is omitted from the CM-added program structure table is transmitted to the request source pay program receiving terminal.

Similarly, there is further provided a purchase request means for notifying the advertiser side apparatus of a request for purchasing a CM product to be advertised in the CM information, and a CM deletion request means for notifying the advertiser side apparatus of a request for CM deletion. The program configuration table receiving / storing means receives the CM deletion request via the advertiser side device.
The program configuration table in which the reproduction order of the CM information is omitted is received from the M information management device and stored.

Similarly, the advertiser apparatus further includes an advertiser side apparatus, and the advertiser side apparatus receives a purchase request for a CM product advertised by the CM information from the pay program receiving terminal, and a purchase request source of the purchase request source. The CM information management apparatus further comprises a CM deletion requesting unit for requesting the CM information management apparatus to delete the CM when receiving the CM deletion request from the pay program receiving terminal, and the CM information management apparatus further deletes the CM from the advertiser side apparatus. In response to the request, the program composition table in which the reproduction order of the CM information is omitted from the program composition table with CM is transmitted to the pay program receiving terminal as the request source.

With such a configuration, the purchase of the CM product is promoted, and the viewer can watch the pay program from which the CM has been deleted by purchasing the CM product. Further, a viewing fee calculation means for calculating an additional viewing fee according to the number of deleted CMs requested by the CM deletion requesting means, a discount amount calculation section for calculating a discount amount according to the number of CMs already viewed, and the additional viewing And a discount additional viewing charge calculator for calculating the discount additional viewing charge by subtracting the discount amount from the charge.
It is supposed to display the discount additional viewing charge.

With such a configuration, the additional viewing charge can be known without waiting for the notification of the additional viewing charge from the CM information management device. Further, the read transmission means transmits the viewing restriction table in which the upper limit of the number of viewing times for each CM is set together with the program with the CM configuration table to the pay program receiving terminal which is the request source.

Similarly, the reception storage means further includes the C
The viewing restriction table that sets the upper limit of the number of viewings for each CM transmitted from the M information management device is received and stored, and the reproducing means sets each CM information with the number of viewings set in the viewing restriction table as an upper limit. I am going to play it. With such a configuration, CMs with more than the maximum number of times that advertising effects cannot be expected
The reproduction of information can be restricted, and the viewer is prevented from getting tired of CMs.

Further, the program storage means has a CM-added pay program storage section for storing the CM-added pay program and a CM-added program composition table storage section for storing the CM-added program composition table. I have decided. Further, in the present invention, in the pay program with a CM configuration table, a part of the video / audio information is cut along with the insertion of the CM information, and the cut part of the video / audio information is specified by the position information. The program configuration table transmitting means stores the program configuration table, which is stored in the video / audio file device according to the present invention, and in which the position information of the acquisition destination of the cut video / audio information is recorded.

Similarly, the pay program with the CM configuration table is C
With the insertion of the M information, a part of the video / audio information is cut, and the program configuration table records the position information of the video / audio file device storing the cut video / audio information. Acquisition requesting means for requesting acquisition of the audiovisual information to the audiovisual file device specified by the position information recorded in the program configuration table, and receiving and receiving the audiovisual information transmitted from the audiovisual file device. And a cut video / audio information receiving means to be stored in the storage means.

Similarly, a video / audio file device is further included, and the video / audio file device has a part of video / audio cut due to insertion of CM information, and the video / audio file device has position information. The video / audio file device is configured to receive the video / audio information acquisition request from the pay program receiving terminal, and the video / audio information is transmitted to the requesting pay program receiving terminal in response to the acquisition request. And a video / audio information transmitting unit for transmitting the program configuration table in which the position information of the cut-off video / audio information acquisition source is recorded, The receiving terminal includes an acquisition requesting unit that requests the audiovisual file device specified by the position information recorded in the program configuration table to acquire the audiovisual information, and the audiovisual file device. And a further comprising a cut audiovisual information receiving means receives the video audio information signal is stored in the receiving storage means.

With such a configuration, the video / audio information cut by inserting the CM information can be acquired from the video / audio file device via the Internet.
There is no need to newly acquire all pay programs. Furthermore, the present invention is a CM information management method for managing a CM-added pay program in which a CM (commercial message) is inserted in a pay program and transmitting the CM-added pay program to a plurality of pay program receiving terminals. A program storing step of storing a pay program with a CM configuration table in a storage area, the program including a program, and a program configuration table with a CM that describes a reproduction order of video / audio information and CM information that make up the pay program, and receiving the pay program When a pay program is requested from the terminal, a read transmission step of reading the pay program with a CM configuration table of the pay program from the storage area and transmitting the pay program to the request pay program receiving terminal, and deleting the CM from the pay program receiving terminal. When requested, a program composition table transmitting step of transmitting a program composition table in which the reproduction order of the CM information is omitted from the program composition table with CM to the pay program receiving terminal as the request source. It is set to be.

Similarly, a pay program receiving method for receiving and playing a pay program with a CM from a CM information management device for managing a pay program with a CM in which a CM (commercial message) is inserted in the pay program, wherein the CM information is used. A transmission request step of requesting the management apparatus to transmit a pay program, and a CM-configured-table pay program transmitted from the CM information management apparatus to receive the CM-added program composition table and the CM-added pay program in storage areas, respectively. A receiving / storing step of storing, a reproducing step of reproducing video / audio information in which CM information is inserted according to a reproducing order of the program structure table with CM, a CM deletion requesting step of requesting the CM information management apparatus to delete a CM, A program configuration table receiving and storing step of receiving a program configuration table from which the reproduction order of the CM information is omitted from the CM information management device and storing the program configuration table in a storage area. In the regeneration step, after the program structure table is stored in the program structure table receiving storing step,
The video / audio information is to be reproduced according to the reproduction order of the program structure table.

By such a method, when the viewer desires to delete the CM, only the program configuration table needs to be newly acquired.

[Brief description of drawings]

FIG. 1 is a conceptual diagram of a first embodiment of a pay program transmitting / receiving system according to the present invention.

FIG. 2 is a configuration diagram of the above embodiment.

FIG. 3 is a diagram showing an example of a pay program list stored in a pay program list management unit of the above embodiment.

FIG. 4 is a diagram showing an example of a data structure of a program with a CM configuration table stored in a program server with a CM configuration table according to the above embodiment.

FIG. 5 is a diagram showing an example of a program structure table with CM according to the embodiment.

FIG. 6 is a diagram showing an example of a program configuration table of a pay program acquired before editing a program with a CM configuration table according to the above embodiment.

FIG. 7 is a diagram showing an example of a CM list showing a list of CM information managed by the CM information management device of the above embodiment.

FIG. 8 is a diagram showing an example of a transmission count table recorded by the transmission counter of the above embodiment.

FIG. 9 is a diagram showing an example of a usage fee / advertisement fee table recorded by the transmission counter of the above embodiment.

FIG. 10 is a diagram showing an example of an additional charge table recorded by the CM viewing history management unit of the above embodiment.

FIG. 11 is a diagram showing an example of a discount amount calculation table recorded in the CM viewing history management unit of the above embodiment.

FIG. 12 is an example of a sequence diagram between the CM information management device and the pay program receiving terminal of the above embodiment.

FIG. 13 is a diagram showing an example of a discount surcharge table recorded by a CM viewing history management unit according to the second embodiment of the pay program transmitting / receiving system according to the present invention.

FIG. 14 is a diagram showing an example of a display screen displayed on the external monitor of the above embodiment.

FIG. 15 is a diagram showing an example of a program list with CM of a program with a CM configuration table stored in a program server with a CM configuration table according to the third embodiment of the pay program transmitting / receiving system according to the present invention.

FIG. 16 is a diagram showing an example of a delete CM selection screen displayed on a monitor provided outside the pay program receiving terminal according to the above embodiment.

FIG. 17 is a diagram showing an example of a program structure table with CM according to the fourth embodiment of the pay program transmitting / receiving system according to the present invention.

FIG. 18 is a flowchart illustrating a reproducing operation in the pay program receiving terminal according to the above embodiment.

FIG. 19 is a configuration diagram of a fifth embodiment of a pay program transmitting / receiving system according to the present invention.

FIG. 20 is a sequence diagram illustrating the operation of the above embodiment.

FIG. 21 is a configuration diagram of a sixth embodiment of the pay program transmitting / receiving system according to the present invention.

FIG. 22 is a diagram showing an example of a program configuration table of a pay program which is a basis of a program with a CM configuration table in which CM information stored in the CM information management device of the above embodiment is inserted.

FIG. 23 is a CM of a program with a CM configuration table according to the above embodiment
It is a figure which shows an example of an attached program structure table.

[Fig. 24] Fig. 24 is a diagram showing an example of a non-cut version program configuration table stored in the CM configuration table-attached program management unit of the above embodiment.

FIG. 25 is a sequence diagram illustrating the operation of the above embodiment.

[Fig. 26] Fig. 26 is a diagram showing an example of a program structure table with CM of the seventh embodiment of the pay program transmitting / receiving system according to the present invention.

FIG. 27 is a flowchart illustrating a reproducing operation in the pay program receiving terminal according to the above embodiment.

[Fig. 28] Fig. 28 is a diagram showing an example of a program structure table with CM according to the eighth embodiment of the pay program transmitting / receiving system according to the present invention.

FIG. 29 is a diagram showing an example of a parental level control table according to the ninth embodiment of the pay broadcast program transmitting / receiving system according to the present invention.

FIG. 30 is a flowchart illustrating an operation of the pay program receiving terminal according to the above embodiment.

[Explanation of symbols]

101 CM information management device 102,2101 Paid program receiving terminal 103 Paid program provider side device 104 Advertiser side device 201 Paid Program List Management Department 202 CM configuration table attached program server 203 transmission number counting unit 204 CM viewing history management unit 205 modem 206 Transmission / reception control unit 207 CM Program Attached Program Management Department 208 Program transmitter with CM configuration table 211 Program storage section 212 Input reception section 213 Transmission / reception control unit 214 modem 215 Program receiver with CM configuration table 216 Viewing Management Department 217 IC card 218 A / V processing unit 231 remote control 232 monitor 1901 modem 1902 Administration Department 2102 Video / audio file transfer request transmission unit 2103 Video / audio file receiver 2111 Video and audio file equipment 2112 Video / Audio File Server 2113 Video / audio file transfer request receiving unit 2114 Video / audio file management unit 2115 A / V file transmission unit

─────────────────────────────────────────────────── ─── Continuation of front page (51) Int.Cl. ⁷ Identification code FI theme code (reference) H04N 7/035 F term (reference) 5C063 AB03 AB07 AC01 CA23 DA03 DA13 DB10 5C064 BA01 BB01 BB07 BC04 BC06 BC18 BC23 BC25 BD02 BD08 BD16 (54) [Title of Invention] A CM information management device, a pay program receiving terminal, a pay program transmitting / receiving system, a CM information managing method, a pay program receiving method, and a program for realizing these methods in a computer and the program thereof are described. Recorded computer-readable recording medium

Claims (34)

[Claims] 1. A CM information management apparatus for managing a commercial program with a commercial in which a commercial (commercial message) is inserted into a commercial program and transmitting the commercial program with a commercial program to a plurality of pay program receiving terminals. And a program storage unit that stores a pay program with a CM configuration table that includes a CM-added program configuration table that describes the playback order of the video / audio information and the CM information that make up the pay program, and the pay program receiving terminal When a pay program is requested, the pay program with the CM configuration table of the pay program is read from the program storage means and is transmitted to the pay program receiving terminal that is the request source, and the CM is deleted from the pay program receiving terminal. And a program configuration table transmitting means for transmitting to the requesting pay program receiving terminal a program configuration table in which a CM information reproduction order is omitted from the CM-attached program configuration table when requested. CM information management device. 2. When a CM deletion request is made, an additional viewing fee charged to the pay program receiving terminal according to the number of deleted CMs and a refund amount of the advertising fee returned to the advertiser according to the number of deleted CMs are calculated. 2. The CM information management apparatus according to claim 1, further comprising deletion calculation means for performing the deletion calculation. 3. A notification unit for notifying the requesting pay program receiving terminal of the additional viewing fee calculated by the deletion calculating unit, and a notification that the pay program receiving terminal agrees to the additional viewing fee. The CM information management apparatus according to claim 2, further comprising: a program configuration table transmission permission unit that permits the program configuration table transmission unit to transmit the program configuration table later. 4. The program structure table with CM is provided with a deletion CM judgment column, and it is possible to delete all CM information at the stage of being transmitted from the reading and transmitting means.
It is recorded in the M judgment column, and the program configuration table transmission means changes to transmission of the program configuration table,
4. The CM information management device according to claim 3, wherein the notification that the additional viewing fee has been agreed is transmitted to the pay program receiving terminal that has notified that the additional viewing fee has been agreed. 5. The CM information-added program configuration table is provided with a cut-necessary determination column, and at the stage of being transmitted from the read transmission means, the video-audio information required to be cut that is cut by the insertion of the CM information. It is recorded in the judgment column that the program is to be cut, and the program configuration table transmission means replaces transmission of the program configuration table,
4. The CM information management device according to claim 3, wherein the notification that the additional viewing fee has been agreed is transmitted to the pay program receiving terminal that has notified that the additional viewing fee has been agreed. 6. The discount calculation unit, which calculates a discount amount according to the number of CMs that have already been viewed, and which receives a notice of the number of views for each CM viewed from the pay program receiving terminal, The commercial information management device according to claim 2, further comprising: a discount additional viewing fee calculation unit that calculates the discount additional viewing fee by subtracting the discount amount from the additional viewing fee. 7. The number of pay programs transmitted and C associated with the program name of the pay program with a CM configuration table transmitted by the reading and transmitting means.
Counting means for respectively counting the number of CM transmissions associated with M names, and a usage fee and an advertisement fee per one transmission of each pay program and each CM, and a pay program usage fee according to the number of transmissions. The CM information management apparatus according to claim 1, further comprising: a calculating unit that calculates an advertisement charge of the CM. 8. The CM according to claim 7, wherein the counting unit counts the number of pay program transmissions and the number of CM transmissions with reference to the program structure table with CM transmitted by the read transmission unit. Information management device. 9. An additional charge calculating means for receiving a notification of a selected deleted CM name from the pay program receiving terminal and calculating an additional viewing charge imposed on the pay program receiving terminal according to the number of deleted CMs, and the calculated addition. And a notification means for notifying the pay program receiving terminal of the viewing charge, wherein the program configuration table transmitting means omits the reproduction order of the selected deleted CM information to the requesting pay program receiving terminal. A CM information management device characterized by transmitting. 10. The program structure table with CM is provided with a priority order column in addition to a cut-necessary determination column, and at the stage of being transmitted from the reading and transmitting means, a video / audio cut by inserting CM information. It is recorded in the required cut column of the information that all is to be cut, and the additional viewing charge imposed on the pay program receiving terminal according to the number of deleted CMs upon receiving the notification of the deleted CM name selected from the pay program receiving terminal. And a notification means for notifying the pay program receiving terminal of the calculated additional viewing charge, wherein the program configuration table transmitting means replaces the transmission of the program configuration table with the additional viewing fee. CM for transmitting to the requesting pay program receiving terminal that the notification that the consent has been received has been received
Information management device. 11. The program configuration table transmitting means advertises the commercial information from the pay program receiving terminal with the commercial information.
Receiving a product purchase request and receiving a CM deletion request from the pay program receiving terminal of the purchase request source, upon receiving a CM deletion request from the advertiser side device, the CM information reproduction order from the CM-added program configuration table 3. The CM according to claim 1, wherein the CM-added program configuration table omitting the step is transmitted to the pay program receiving terminal which is the request source. 12. In the pay program with a CM configuration table, a part of the video / audio information is cut along with the insertion of the CM information, and the cut part of the video / audio information is specified by the position information. 2. The program composition table stored in a video / audio file device, wherein the program composition table transmitting means transmits a program composition table in which the position information of the cut video / audio information acquisition source is recorded. CM information management device. 13. The reading / transmitting means further transmits, to the pay program receiving terminal as a request source, a viewing restriction table in which the upper limit of the number of viewing times for each CM is set together with the program with a CM configuration table. The described CM information management device. 14. The program storage means has a CM-added pay program storage unit that stores a CM-added pay program, and a CM-added program configuration table storage unit that stores a CM-added program configuration table. The CM according to claim 1, characterized in that
Information management device. 15. A pay program receiving terminal for receiving and playing a pay program with CM from a CM information management device for managing pay program with CM in which CM (commercial message) is inserted in pay program, wherein the CM information management Transmission request means for requesting a device to send a pay program, and a receiving memory for receiving the pay program with a CM configuration table transmitted from the CM information management device and storing the program configuration table with a CM and the pay program with a CM, respectively. Means, a reproducing means for reproducing the video / audio information in which the CM information is inserted according to the reproduction order of the program structure table with CM, a CM deletion requesting means for requesting the CM information management device to delete the CM, and a reproduction of the CM information. A program configuration table receiving / storing unit for receiving and storing a program configuration table in which the order is omitted from the CM information management device, wherein the reproducing unit is the program configuration table receiving / storing unit. A pay program receiving terminal characterized in that, after the program structure table is stored in a row, the video / audio information is reproduced in the reproduction order of the program structure table. 16. The pay program reception according to claim 15, further comprising: consent notifying means for receiving a notice of an additional viewing fee from the CM information management device and notifying that the additional viewing fee is agreed. Terminal. 17. The CM-added pay program configuration table is provided with a deletion CM judgment column, and in the stage of transmission from the CM information management device, the deletion CM judgment column indicates that all CM information is not deleted. The CM information management device transmits the notification that the notification that the additional viewing fee has been agreed is received instead of the transmission of the program composition table, and the program composition table receiving and storing unit notifies that the consent has been received. The fact that the notification has been received is recorded, and the deletion information is recorded in the deletion CM judgment column of the CM information requesting deletion of the CM in the program structure table with CM. Delete CM
17. The pay program receiving terminal according to claim 16, wherein the pay program receiving terminal is reproduced by excluding. 18. The CM information-added program configuration table is provided with a cut-necessary determination column, and at the stage of being transmitted from the CM information management device, the necessity of the video / audio information to be cut by the insertion of the CM information is recorded. In the cut determination column, the fact that the cut is recorded is recorded. The CM information management device, instead of transmitting the program configuration table, transmits that the notification that the additional viewing fee has been agreed is received, The configuration table receiving / storing means receives that the notice of the consent has been received, omits the reproduction of the CM information, and records that no cut is required in the cut-necessary determination column. 16. A pay program receiving terminal described in 16. 19. A viewing history notifying unit for counting the number of viewings of each CM viewed by the reproduction unit and notifying the CM information management device, wherein the CM information management device includes a deleted CM already viewed. 16. The pay program receiving terminal according to claim 15, wherein the additional viewing fee is calculated by calculating the discount amount according to the number. 20. The CM deletion request means includes a selection receiving unit that receives a selection of a CM to be deleted, and a deletion CM name notifying unit that notifies the CM information management device of the CM name received by the selection receiving unit. 16. The pay program receiving terminal according to claim 15, wherein the reproducing means reproduces video / audio information having CM information not selected according to the reproduction order of the program configuration table. 21. The program structure table with CM is provided with a priority order column in addition to a cut-necessary determination column, and at the stage of transmission from the CM information management device, a video cut by insertion of CM information. It is recorded in the cut-off required column of the audio information that all are to be cut. The CM deletion requesting means of the pay program receiving terminal receives the selection reception unit that receives the selection of the CM to be deleted, and the selection reception unit that receives the selection. A delete CM name notifying unit for notifying the CM information management device of the CM name, and the program configuration table receiving / storing means notifies from the CM information management device that the notification of consent to the additional viewing charge has been received. While omitting the reproduction of the CM information received and selected,
According to the priority, according to the number of deletions of the CM information, it is recorded in the cut-necessary determination column that there is no cut, and the reproduction means inserts the CM information not selected according to the reproduction order of the program configuration table, The pay program receiving terminal according to claim 15, wherein the uncut video / audio information is reproduced. 22. Further comprising: a purchase request means for notifying an advertiser side device of a purchase request for a CM product to be advertised in the CM information; and a CM deletion requesting means for notifying the advertiser side device of a request for CM deletion. The program configuration table receiving / storing means receives and stores a program configuration table in which the CM information reproduction order is omitted from the CM information management device that has received a CM deletion request via the advertiser side device. The pay program receiving terminal according to claim 15. 23. In the pay program with a CM configuration table, a part of the video / audio information is cut due to the insertion of the CM information, and the cut video / audio information is stored in the program configuration table. Position information of the audio / video file device is recorded, acquisition request means for requesting acquisition of audio / video information to the audio / video file device specified by the position information recorded in the program configuration table, and the audio / video file 16. A cut video / audio information receiving means for receiving the video / audio information transmitted from the apparatus and storing it in the reception storage means.
The pay program receiving terminal described. 24. The CM requested by the CM deletion requesting means
A viewing charge calculation unit that calculates an additional viewing charge according to the number of deletions, a discount amount calculation unit that calculates a discount amount according to the number of CMs already viewed, and a discount addition by subtracting the discount amount from the additional viewing charge. The pay program receiving terminal according to claim 15, further comprising: a discount additional viewing fee calculation unit for calculating a viewing fee, wherein the reproducing unit displays the discount additional viewing fee. 25. The reception storage means further receives and stores a parental level control table set with an upper limit of the number of viewings for each CM transmitted from the commercial information management device, and the reproduction means stores the parental level control table. 16. The pay program receiving terminal according to claim 15, wherein each CM information is reproduced with the number of times of viewing set as the upper limit. 26. A CM information management device for managing a CM-added pay program in which a CM (commercial message) is inserted in the pay program, and a pay-program receiving terminal for receiving and playing the CM-added pay program from the CM information management device. The CM information management device is a CM configuration including a CM-attached pay program, and a CM-attached program configuration table that describes a reproduction order of video and audio information and CM information that configure the pay program. When a pay program is requested from the pay program receiving means for storing the pay program with a table and the pay program receiving terminal, the pay program with a CM configuration table of the pay program is read from the program storage means and pays as a request source. A reading / transmitting means for transmitting to the program receiving terminal, and when the pay program receiving terminal requests CM deletion, the reproduction order of the CM information is omitted from the program structure table with CM. A program composition table transmitting means for transmitting the program composition table to a requesting pay program receiving terminal, wherein the pay program receiving terminal makes a request for transmitting the pay program to the CM information management device; Receiving and storing means for receiving a pay program with a CM configuration table transmitted from the information management device and storing a program configuration table with a CM and a pay program with a CM, respectively, and CM information according to a reproduction order of the program configuration table with a CM. Playback means for playing the inserted audiovisual information, CM deletion request means for requesting the CM information management apparatus to delete the CM, and a program configuration table in which the playback order of the CM information is omitted are received from the CM information management apparatus. And a program structure table receiving / storing means for storing the program structure table. The reproducing means stores the program structure table in the program structure table receiving / storing means after the program structure table is stored in the reproducing order. Pay program transmission and reception system, characterized in that to play the broadcast. 27. A commercial device further comprising an advertiser device, wherein the advertiser device advertises the commercial information from the pay program receiving terminal with the commercial information.
The CM includes a purchase receiving unit that receives a purchase request for a product, and a CM deletion requesting unit that requests the CM information management apparatus to delete the CM when receiving the request for deleting the CM from the pay program receiving terminal of the purchase requesting source. The information management apparatus further receives a CM deletion request from the advertiser side apparatus,
27. The pay program transmitting / receiving system according to claim 26, wherein the pay program transmitting / receiving system is configured to transmit a program configuration table in which the order of reproducing information is omitted to the pay program receiving terminal as a request source. 28. A video / audio file device is further included, wherein the pay program with CM configuration table is accompanied by insertion of CM information.
A part of the video and audio is cut, the video and audio file device is specified by the position information, the video and audio file device, a receiving means for receiving an acquisition request of the video and audio information from the pay program receiving terminal, Video / audio information transmitting means for transmitting the video / audio information to the requesting pay program receiving terminal in response to the acquisition request, wherein the program configuration table transmitting means of the CM information management device is cut video / audio information. Of the acquisition location is transmitted, and the pay program receiving terminal requests acquisition of the audiovisual information from the audiovisual file device specified by the positional information recorded in the program composition table. And a cut video / audio information receiving means for receiving the video / audio information transmitted from the video / audio file device and storing it in the reception storage means. Pay program reception system according to claim 26, wherein Rukoto. 29. A CM information managing method for managing a CM-added pay program in which a CM (commercial message) is inserted in the pay program and transmitting the CM-added pay program to a plurality of pay program receiving terminals, the CM-added pay program And a program storing step of storing a pay program with a CM configuration table in a storage area, which includes a program configuration table with a CM that describes the playback order of the video and audio information and the CM information that make up the pay program, the pay program receiving terminal When a pay program is requested from the pay program, a read transmission step of reading the pay program with a CM configuration table of the pay program from the storage area and transmitting the pay program to the requesting pay program receiving terminal, and requesting deletion of the CM from the pay program receiving terminal Then, a program composition table transmitting step of transmitting a program composition table in which the reproduction order of the CM information is omitted from the program composition table with CM to the pay program receiving terminal as a request source. A CM information management method characterized by: 30. A pay program receiving method for receiving and playing a pay program with CM from a CM information management device for managing pay program with CM in which CM (commercial message) is inserted into pay program, wherein the CM information management A transmission request step of requesting the device to transmit a pay program, and receiving a pay program with a CM configuration table transmitted from the CM information management device and storing the program configuration table with a CM and the pay program with a CM in a storage area respectively A receiving / storing step, a reproducing step of reproducing video / audio information in which CM information is inserted according to a reproducing order of the program structure table with CM, a CM deletion requesting step of requesting the CM information management apparatus to delete a CM, A program configuration table receiving and storing step of receiving a program configuration table from which the information reproduction order is omitted from the CM information management device and storing the program configuration table in a storage area, In the reproducing step, after the program composition table is stored in the program composition table receiving / storing step, the video / audio information is reproduced according to the reproduction order of the program composition table. 31. CM information management for causing a computer to realize a CM information management method for managing a CM-added pay program in which a CM (commercial message) is inserted in the pay program and transmitting the CM-added pay program to a plurality of pay program receiving terminals A program for storing a pay program with a CM configuration table in a storage area, which is a program and includes a pay program with a CM, and a program configuration table with a CM that describes a reproduction order of video and audio information and CM information that configure the pay program A storing step; a read transmitting step of reading a pay program with a CM configuration table of the pay program from a storage area when the pay program is requested from the pay program receiving terminal and transmitting the pay program to the requesting pay program receiving terminal When the pay program receiving terminal requests the deletion of CM, the pay program requesting the program structure table in which the CM information reproduction order is omitted from the program structure table with CM. A CM information management program for causing a computer to execute each step of a program configuration table transmission step of transmitting to a receiving terminal. 32. Pay program reception for causing a computer to realize a pay program receiving method of receiving and playing a pay program with CM from a CM information management device for managing pay program with CM in which CM (commercial message) is inserted into pay program A program requesting step for sending a request for a pay program to the CM information management device, and receiving a pay program with a CM configuration table transmitted from the CM information management device to receive a program configuration table with a CM and a pay program with a CM A receiving / storing step of storing each program in a storage area; a reproducing step of reproducing video / audio information in which CM information is inserted according to a reproducing order of the program structure table with CM; and a CM deletion request to the CM information management device. CM deletion request step, and a storage area for receiving a program configuration table in which the reproduction order of CM information is omitted from the CM information management device. The computer is caused to execute each step of the program composition table receiving and storing step to be stored, and in the reproducing step, after the program composition table is stored in the program composition table receiving and storing step, in accordance with the reproduction order of the program composition table, A pay program receiving program characterized by reproducing audio information. 33. A CM information management method for causing a computer to realize a CM information management method for managing a CM-added pay program in which a CM (commercial message) is inserted in the pay program and transmitting the CM-added pay program to a plurality of pay program receiving terminals. A computer-readable recording medium in which a program is recorded, with a CM configuration table including a CM-added pay program and a CM-added program configuration table that describes a reproduction order of video / audio information and CM information that configure the pay program A program storing step of storing a pay program in a storage area; when a pay program is requested from the pay program receiving terminal, the pay program with a CM configuration table of the pay program is read from the storage area, and the pay program receiving terminal as a request source And a read transmission step for transmitting the CM information from the pay-program receiving terminal to request the deletion of the CM from the pay-program receiving terminal. A computer-readable recording medium recording a CM information management program for causing a computer to execute each step of a program composition table transmitting step of transmitting a program composition table in which a live sequence is omitted to a request source pay program receiving terminal. 34. Paid program reception for causing a computer to realize a pay program receiving method for receiving and playing a CM-added pay program from a CM information management device for managing a CM-added pay program in which a CM (commercial message) is inserted in the pay program A computer-readable recording medium in which a program is recorded, the transmission requesting step of requesting a transmission of a pay program to the CM information management apparatus, and receiving a pay program with a CM configuration table transmitted from the CM information management apparatus. A receiving / storing step of storing the CM-attached program configuration table and the CM-attached pay program in storage areas respectively; A CM deletion request step for requesting the CM information management device to delete the CM; and a program structure in which the reproduction order of the CM information is omitted. A computer is made to execute each step of a program configuration table receiving and storing step of receiving a table from the CM information management device and storing it in a storage area, and in the reproducing step, the program configuration table is stored in the program configuration table receiving and storing step. Then, a computer-readable recording medium having a pay program receiving program recorded thereon, which reproduces video / audio information according to the reproduction order of the program structure table.