JP2003069950A - System and method for providing commercial - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide commercial messages from many sponsors in excess of a program televising time of one program by realizing a commercial providing system for providing commercial messages exclusive for reproduction and recording/reproducing them. SOLUTION: A recording and reproducing device 107 inserts an off-line commercial 109 on the basis of an insertion instruction and an insertion place of the off-line commercial 109 sent from a broadcast station to the start or end of a stream 101 comprising a program main body sent from a broadcast station 103 and commercial video and audio to be televised on the way of a program, and reproduces the stream 101 to which the off-line commercial 109 is inserted.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a recording / reproducing apparatus for digital broadcasting and a method for acquiring a program sponsor by the recording / reproducing apparatus.

[0002]

2. Description of the Related Art FIG. 7 shows, for example, Japanese Patent Laid-Open No. 2000-5765.
It is a block diagram of the conventional recording / reproducing apparatus described in the gazette of 1st.
The recording / reproducing apparatus includes a frequency analyzing section 714 that analyzes the frequency of an image / audio signal and a comparing section 7 that detects a change in the broadcast content when the broadcast content is switched.
17 and the detection result of the comparison unit 717, it is determined whether the magnetic recording / reproducing apparatus 701 is paused / unpaused during recording, and the remote control transmission unit 719 transmits information on pausing / unpaused during recording. Control unit 718 to send to
And a magnetic recording / reproducing device 701.

Next, the operation will be described. In the conventional recording / reproducing apparatus, the frequency analysis unit 714 and the comparison unit 717 constantly monitor and analyze the video and audio broadcast. For example, when the time interval for switching the video or audio signal is a predetermined time, the frequency analysis unit 714 and the comparison unit 717 determine that the broadcasted content is commercial. Based on the result of the determination that the broadcast is commercial, the system control unit 718 notifies the magnetic recording / reproducing device 701 of the suspension of recording via the remote control transmission unit 719 and the remote control reception unit 707.

In response to this, the magnetic recording / reproducing apparatus 701 temporarily stops the recording of video / audio by using the traveling control unit 709. On the other hand, when the analysis unit 714 determines that the broadcast is the program itself, the frequency analysis unit 714 and the comparison unit 717 similarly use the system control unit 718 to issue a command to restart recording. 701. In response to this command, the traveling control unit 709 resumes the recording which has been paused.

The other components shown in FIG. 1 will be described. Reference numeral 703 is a magnetic tape, 704 is a cassette, 705 is a magnetic head for recording / reproducing on / from the magnetic tape 703, 706 is a cylinder equipped with the magnetic head 705, 708 is magnetic recording / reproducing based on a control signal received by the remote control receiving unit 707. A mode controller 709 for switching the mode of the device 701, a traveling controller 709 for controlling the traveling of the magnetic tape 703 by the operation of the mode controller 708, 7
Reference numeral 10 is a video signal processing unit that processes a signal reproduced by the magnetic head 705, 711 is a tuner unit that receives a broadcast signal, 712 is a broadcast signal processing unit that processes the broadcast signal received by the tuner unit 711, and 713 is a frequency analysis unit. 715 is a memory for holding the analysis result of the frequency analysis unit 714.

[0006]

As described above, in the conventional recording / reproducing apparatus, for the convenience of wanting to skip only the commercial part and see only the program body part, the commercial cut at the time of recording the program, Or it provided a commercial fast-forward function during playback. But,
In the future, as the number of programs will increase due to digital broadcasting,
Program producers need more sponsorship costs for program creation than ever before, and also provide access / participation functions from viewers to programs through digital broadcasting, or commercials themselves It is required to provide an access function (for example, request for detailed data) from the.

In such a case, for example, in the conventional recording / reproducing apparatus, it is appropriate that the viewer's interactive access to the commercial is performed at the time of reproduction not restricted by the time frame of the broadcast. Nevertheless, it cannot provide such functionality. Also,
The conventional recording / reproducing apparatus does not sufficiently consider the digital nature of the editing operation for the broadcast content, and, for example,
Not only is it impossible to insert or replace commercials during playback, but it is also not possible to acquire sponsors that are not bound by the broadcast time frame by providing commercials exclusively for playback.

The present invention has been made to solve the above problems, and provides a commercial dedicated for reproduction and realizes a commercial provision system for recording / reproducing the commercial, thereby realizing one television program. On the other hand, it aims to enable commercials from many sponsors beyond the broadcast time of the program.

[0009]

A first aspect of the present invention is directed to a program section having video and audio of a program body and video and audio of a first commercial, an instruction to insert a second commercial, and a second commercial. A broadcasting station configured to transmit a digital broadcast wave configured by an insertion location and a data section having second commercial data, a second commercial insertion command of the digital broadcast wave transmitted by the broadcasting station, and a second Insert the second commercial data at the beginning or end of the program section based on the commercial insertion location
And a recording / reproducing device for reproducing the program section in which the second commercial data is inserted.

According to a second aspect of the present invention, a storage unit for storing the digital broadcast wave, an instruction for inserting the second commercial extracted from the digital broadcast wave stored in the storage unit, and a place for inserting the second commercial. And a processing command section for inserting the second commercial data at the beginning or the end of the program section based on the second commercial data.

In a third aspect of the present invention, the data section transmitted by the broadcasting station includes program configuration information indicating a time zone between the program body of the program section and the first commercial, and the first commercial in the second section. The playback elapsed time for notifying the command processing unit at the start time of the first commercial based on the program configuration information and the replacement command. The measuring unit is provided, and the command processing unit replaces the first commercial with the second commercial based on the notification from the reproduction elapsed time measuring unit.

A fourth aspect of the present invention includes a display device for displaying the second commercial replaced by the instruction processing unit and displaying a menu screen for accessing detailed information of the displayed second commercial. It is a thing.

A fifth aspect of the present invention is a broadcast station that transmits a URL that enables access to the insert command or the replace command, the second commercial data to be inserted or replaced, and the U.
A processing instruction unit for accessing the RL to obtain the second commercial data and inserting or replacing the obtained second commercial data.

According to a sixth aspect of the present invention, a program section having video and audio of the program body and video and audio of the first commercial, an instruction to insert the second commercial based on a request from the sponsor, and the second commercial. A transmitting step of transmitting a digital broadcast wave constituted by an insertion location and a data section having second commercial data; an instruction to insert the second commercial wave of the digital broadcast wave transmitted in the first step; A reproduction step of inserting the second commercial data at the beginning or the end of the program section based on the insertion position of the second commercial and reproducing the program section in which the second commercial data is inserted. It is a thing.

[0015]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiment 1. Embodiment 1 of the present invention will be described below with reference to the drawings. FIG. 1 is an explanatory diagram of a commercial provision method according to the first embodiment. In the figure, 103 is a broadcasting station that performs digital broadcasting, and the viewer receives the contents broadcast by the broadcasting station 103 using the receiving device 104. The contents broadcast in digital broadcasting are a stream 101 composed of program video and audio, and a data section 1 composed of program information and information indicating program contents.
02 and.

Generally, when the broadcast contents are not recorded on a recording medium such as a tape or a disk, the receiving device 104 decodes the stream 101 and the data part 102, and transmits them in real time to the viewer through the display device 105 and the audio device 106. Reproduce the broadcast. On the other hand, when recording broadcast contents, the decoded contents are delivered to the recording / reproducing apparatus 107 according to the present invention. The recording / reproducing device 107 includes a permanent storage unit 108 such as a tape or a disk, and is connected to the receiving device 104 for recording the broadcast contents. Further, the display device 105 and the audio device 106 are also connected to reproduce the recorded contents.

Next, the operation will be described. First, digital broadcasting is broadcast from the broadcasting station 103. The viewer specifies the channel and uses the receiving device 104 to receive the broadcast stream 101 and the data portion 102. In general, the stream 101 includes video and audio related to the main body of the program and video and audio related to commercials performed in the middle of the program as part of the stream. The video and audio related to the main body of the program and the video and audio related to the commercial performed in the middle of the program are the program section that constitutes the program. The commercial section that will be held in the middle of the program,
Hereinafter, it will be referred to as an online commercial 110. Reference numeral 111 is a program in which commercials are inserted, and shows the state of the stream 101. Program 111
The black-filled part in the figure is the online commercial 110 inserted in the program.

When the recording / reproducing device 107 is not used, the stream data included in the program 111 is the receiving device 10.
4 and is reproduced in real time through the display device 105 and the audio device 106. On the other hand, when the broadcast content is recorded using the recording / reproducing apparatus 107 of the present invention, the insertion command and the insertion data included in the data section 102 in advance are used (such a command and data on the broadcasting station side). Is assumed to be encoded in the data section 102 for broadcasting), commercials are inserted at the beginning and end of the program as necessary, and this is recorded. Hereinafter, this additional commercial part will be referred to as an offline commercial 109.

FIG. 2 is an explanatory diagram of the commercial insertion method described above. The data section 102 transmitted by the digital broadcast wave includes an insert command, an insert location, and insert data. The insert data described here is commercial content used in the offline commercial 109. The content is, for example, an MPEG file or WAV.
E-files or other interactive programs are acceptable.

The recording / reproducing device 107 includes a receiving device 104.
A buffer 203 for the stream 101 and a buffer 202 for the data unit 102 are provided to temporarily store the data decoded by and passed to the recording / reproducing apparatus 107. The instruction processing unit 201 takes out the data from the buffer 202 for the data unit 102, and when there is an insertion instruction in the data, inserts the received data after that into the stream 10.
The data is written in the storage unit 108 by attaching to the designated place (the head in this example) on the buffer for 1.

When reproducing the recorded program, the recording / reproducing apparatus 107 reproduces the offline commercial 109 added to the beginning of the program and then reproduces the stream of the program. Even if the offline commercial 109 is inserted at the end of the program, the offline commercial is played after playing the recorded stream.

In FIG. 1 and FIG. 2, when the recording / reproducing apparatus 107 records a broadcast, the offline commercial 109 is inserted into a designated place on the buffer, and the storage unit 1
Although the case where data is written in 08 has been described, such processing may be performed during reproduction instead of recording. FIG. 3 shows a data section 301 including a program 111 and an insert command.
FIG. 9 is an explanatory diagram of a method of writing and in the storage unit 108 during reproduction. For example, when the recording / reproducing apparatus 107 writes the received stream 101 and data section 102 in the storage section 108, as shown in FIG. 3, the program 111 and the data section 301 including an insertion command are individually stored. When playing a program,
The processing command unit 201 takes out the insertion command, the insertion location, and the insertion data from the data unit 301, inserts the offline commercial 109 at the beginning or end of the program 111, and reproduces it.

As described above, the commercial content (referred to as "offline commercial" in the text) to be shown to the viewer only when the data is recorded and reproduced and the command for deciding where to insert the commercial content are included in the data portion of the digital broadcast. By transmitting it as a part of the program and inserting it at the beginning or the end of the program (stream) by the recording / reproducing device 107,
It is possible to increase the number of commercials regardless of the time frame of the program. Further, this makes it possible to reduce the sponsorship fee per program for a program and to attach many sponsors over the program time frame.

That is, according to the recording / reproducing apparatus of the present invention,
Broadcast by sending a commercial to be shown to the viewer only after playback after recording as part of the data part of the digital broadcast wave, and inserting the commercial at the beginning or end of the program when the recording / playback device plays back the commercial. It is possible to provide commercials from more sponsors than ever before for one program, regardless of the time frame.

Embodiment 2. Embodiment 2 of the present invention will be described below with reference to the drawings. In the first embodiment, commercials (offline commercials) that are shown to the viewer only when recording and reproducing are provided, and the commercials are inserted at the beginning or the end of the program so that one program can be played regardless of the time frame of the program. Although it is possible to increase the number of sponsors, the case of replacing the online commercial portion with the offline commercial when recording and reproducing will be described next.

FIG. 4 is an explanatory diagram of a method of replacing an online commercial part with an offline commercial. In the present embodiment, as shown in FIG. 4, it is premised that the program configuration information 401 regarding the program configuration is transmitted from the broadcasting station as a part of the data section 102 of the digital broadcast. Further, instead of the program configuration information 401, a signal for identifying the program body part and the commercial part, that is, a replacement command and replacement data 402 may be transmitted in the stream 101. Here, the program configuration information 401 will be described as an example.

The broadcast data section 102 includes program configuration information 401. The program configuration information 401 includes an ID for identifying a program, information indicating which time zone of the program indicated by the ID is the program body, and which time zone is a commercial. The program configuration information 401 in FIG. 4 shows the configuration of a 30-minute program, in which the first 15 minutes are the program body, the commercial body is sandwiched for 1 minute, and the program body is up to 29 minutes, and the last. 1 minute is commercial. The broadcast data portion 102 also includes an offline commercial content to be shown to the viewer when it is reproduced and an instruction to indicate when and by which timing the content is shown to the viewer. In FIG. 4, these are represented as the replacement instruction and the replacement data 402.

As in the first embodiment, the receiving device 104
Receives the program stream 101 and the data section 102 according to the viewer's instruction. The recording / reproducing apparatus 107 stores the broadcast content of the digital broadcast decoded by the receiving apparatus in the recording unit 108. As shown in FIG. 4, the contents to be stored are broadcast as the program configuration information 401 broadcast as a part of the data section 102, the replacement instruction and the replacement data 402 including the contents of the offline commercial, and the stream 101. It consists of program 111.

Next, the operation of reproducing the recorded broadcast according to the viewer's instruction will be described. When playing
The recording / reproducing device 107 determines whether the data recorded in the storage unit 108 includes a replacement instruction. When there is a replacement command, the program configuration information 401 is read, and the reproduction elapsed time measuring unit 403 is used to instruct the notification of the timing of replacing the commercial. Recording / reproducing apparatus 1
Until 07, this notification occurs and the stored data of the program 111 is read and reproduced as usual. Playback elapsed time measuring unit 40
3 notifies the command processing unit 201 at the commercial start time according to the program configuration information 401. When the notification occurs, the instruction processing unit 201 reads the replacement data (offline commercial content) stored in the storage unit 108 and reproduces the commercial using the data. That is, the online commercial part is replaced by the offline commercial.

The replacement data (offline commercial content) is an MPEG or WAVE file, or Ja
A program such as a va (registered trademark) application may be used. For example, by transmitting a Java (registered trademark) application (applet) and executing it at the time of reproduction, it is possible to change the screen displayed at the time of reproduction.

FIG. 5 is a diagram showing screens for online commercials and offline commercials. For example, in FIG.
The on-air screen 501 in the left figure is a commercial screen when the broadcast is displayed as it is without recording using the recording / reproducing device 107. On the other hand, the playback screen 502 in the right figure
Is a commercial screen after the commercial is replaced by the recording / reproducing device 107. On the screen during playback,
A menu 503 executed by the program sent as the replacement data is displayed. Viewers can play menu 50
By selecting 3, it becomes possible to access the home page 506 of the product via the communication device 504 and the Internet 505 and to know detailed information about the product.

As described above, according to the recording / reproducing apparatus of the present invention, not only the commercial of the program is added at the time of reproduction after recording, but also the program configuration information describing the main body part and the commercial part of the program is recorded in the digital broadcast. It is transmitted as a part of the data part, and by doing so, the commercial part of the program is replaced at the time of reproduction with the commercial content for reproduction (or commercial program) transmitted as part of the data part of the digital broadcast wave. It will be possible to provide more interactive commercials that are not restricted by the broadcast time frame.

Further, by replacing the commercial at the time of recording and reproducing with the commercial having the interactivity according to the program, it becomes easy to show the viewer detailed information about the commercial information of the product etc. which could not be shown at the time of broadcasting. Furthermore, since there is no need to be tied to the broadcast time frame during playback, it is possible to continue to watch the program body after spending enough time interactively accessing product information and getting enough knowledge. Become.
Furthermore, by managing the commercial at the time of reproduction separately from the stream 101 of the program, it is possible to replace only the commercial portion without recreating the stream 101.

Embodiment 3. Embodiment 3 of the present invention will be described below with reference to the drawings. In the first embodiment, the data and the command regarding the offline commercial are transmitted as the data part of the digital broadcast, but in the present embodiment, the data regarding the offline commercial is not transmitted as the data part of the digital broadcast. By transmitting only the insert command or the replace command as the data part of the digital broadcast and processing this command at the time of reproduction, the content of the offline commercial is acquired and reproduced through the Internet.

On the broadcast station side, the digital broadcast data section 1
As 02, the URL 602 in which a commercial insertion command or replacement command and insertion / replacement data 601 (commercial content) to be inserted or replaced are placed (broadcast). Here, insert / replace
The replacement data 601 is offline commercial content that is the data of the offline commercial 110. FIG. 6 is an explanatory diagram of a method of downloading commercial content via the Internet.
In FIG. 6, the insert / replacement data 601 is placed on the product home page 506. The recording / reproducing device 107 includes a communication unit 60.
3, the command processing unit 201 downloads the insert / replacement data 601 from the site indicated by the URL using the communication unit 603 when the insert or replace command 602 is present during playback, Insert or replace at an appropriate place to play the program.

As described above, the commercial content to be reproduced is not downloaded as a part of the digital broadcast wave but is downloaded from the Internet site, and only the commercial insertion or replacement command is transmitted as a part of the data section of the digital broadcast wave. As a result, it is possible to provide a commercial (offline commercial) dedicated for reproduction without consuming a large amount of bandwidth in the data section of digital broadcasting.

That is, according to the recording / reproducing apparatus of the present invention,
Instead of sending the commercial content during playback as the digital broadcast wave data section, send the download destination URL of the content on the Internet as part of the digital broadcast wave data section, and interpret the URL during playback after recording. Then, download the commercial content for playback from the Internet using the communication unit,
Playback, without consuming the bandwidth of the data part of the digital broadcast wave more than necessary, providing commercials for playback only,
It is possible to obtain sponsorship for the commercial.

[0038]

Since the present invention is constructed as described above, it has the following effects.

In the first and second inventions, the first commercial or the second commercial transmitted from the broadcasting station includes the main body of the program and the video and audio of the first commercial. Second based on insert command and insert location
Commercial data is inserted, and the program section in which the second commercial data is inserted is played back, the number of commercials can be increased without being restricted by the time frame of the program during playback. It may be possible to provide commercials from many sponsors over a program's air time.

According to the third aspect of the invention, based on the program configuration information indicating the time zone between the program body and the first commercial transmitted from the broadcasting station, and the replacement instruction for replacing the first commercial with the second commercial. , First commercial second
By replacing the commercial with, the commercial can be provided that is not caught by the time frame of the broadcast at the time of reproduction.

According to the fourth aspect of the present invention, by displaying a menu screen for accessing the detailed information of the displayed second commercial, it is possible to provide detailed information about the product.

In the fifth invention, the URL is accessed, the second commercial data is acquired, and the acquired second data is acquired.
By inserting or substituting the commercial data in the program section, it is possible to provide the commercial without consuming a large band of the data section of the digital broadcast.

In the sixth invention, the second commercial data based on the request from the sponsor is inserted at the beginning or the end of the program consisting of the program body and the video and audio of the first commercial transmitted from the broadcasting station. By reproducing the program section in which the second commercial data is inserted, it is possible to increase the number of commercials regardless of the time frame of the program at the time of reproduction, so that it is possible to increase the number of commercials for one TV program. It is possible to provide commercials from many sponsors over the air time.

[Brief description of drawings]

FIG. 1 is an explanatory diagram of a commercial provision method according to a first embodiment.

FIG. 2 is an explanatory diagram of a commercial insertion method according to the first embodiment.

FIG. 3 is an explanatory diagram of a method of writing a program 111 and a data section 301 in a storage section 108 during reproduction in the first embodiment.

FIG. 4 is an explanatory diagram of a method of replacing an online commercial part with an offline commercial in the second embodiment.

FIG. 5 is a diagram showing screens of an online commercial and an offline commercial according to the second embodiment.

FIG. 6 is an explanatory diagram of a method of downloading commercial content via the Internet in the third embodiment.

FIG. 7 is a block diagram of a conventional recording / reproducing apparatus.

[Explanation of symbols]

101 stream, 102 data section, 103 broadcasting station, 104 receiving apparatus, 105 display apparatus, 106 audio apparatus, 107 recording / reproducing apparatus, 108 storage section, 10
9 offline commercials, 110 online commercials, 111 programs.

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Claims (6)

[Claims] 1. A program section having video and audio of a program main body and video and audio of a first commercial, a command for inserting a second commercial, a place for inserting the second commercial, and second commercial data. A broadcasting station configured to transmit a digital broadcasting wave configured by a data section, and a second part of the digital broadcasting wave transmitted by the broadcasting station.
The second commercial data is inserted at the beginning or the end of the program section based on the commercial insertion instruction and the insertion position of the second commercial, and the program section in which the second commercial data is inserted is reproduced. A recording / reproducing device, and a commercial provision system. 2. The recording / reproducing apparatus stores a digital broadcast wave, a storage unit for storing the digital broadcast wave, an instruction for inserting the second commercial extracted from the digital broadcast wave stored in the storage unit, and a second commercial for the second commercial. 2. The commercial provision according to claim 1, further comprising: a processing command section that inserts the second commercial data at the beginning or the end of the program section based on an insertion location and the second commercial data. system. 3. The data section transmitted by the broadcast station replaces the first commercial with a second commercial, and program configuration information indicating a time zone between the program body of the program section and the first commercial. The recording / reproducing apparatus includes a reproduction elapsed time measuring unit for notifying the command processing unit when the start time of the first commercial is reached based on the program configuration information and the replacement command. 3. The commercial providing system according to claim 2, wherein the command processing unit replaces the first commercial with the second commercial based on the notification from the reproduction elapsed time measuring unit. 4. A display device is provided which displays the second commercial replaced by the command processing unit and also displays a menu screen for accessing detailed information of the displayed second commercial. The commercial provision system according to claim 3. 5. The broadcasting station transmits a URL for accessing the insert command or the replace command and the second commercial data to be inserted or replaced, and the processing command section accesses the URL to access the URL. Two
5. The commercial providing system according to claim 4, wherein the commercial data of (1) is acquired, and the acquired second commercial data is inserted or replaced. 6. A program section having video and audio of a program body and video and audio of a first commercial, an instruction to insert a second commercial based on a request from a sponsor, and a second.
A step of transmitting a digital broadcast wave constituted by a commercial insertion location and a data section having second commercial data, and a second commercial wave of the digital broadcast wave transmitted by the first step. A reproduction step of inserting the second commercial data at the beginning or the end of the program section based on the insertion instruction and the insertion position of the second commercial and reproducing the program section in which the second commercial data is inserted. A method for providing commercials, comprising: