JP2003030523A - Information providing system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information providing system capable of smoothly executing an information providing work to an owner. SOLUTION: A data center side computer 2 set at a prescribed data center and an owner side computer 3 owned by an owner are constituted so as to be connectable through the Internet, and the data center side computer 2 is provided with a Web server 10 for preparing and transmitting a Web site, a data base 12 for storing owner information and advertisement information concerning a pet and the owner, and an information providing functioning part 6 for selecting the information to be provided to the owner. The owner side computer 3 is provided with a Web browser 8 for performing an access to the Web site. Then, the Web site is prepared for each owner, and the owner information and the advertisement information is provided through the Web site to the owner side computer 3 in response to the access from the owner side computer 3.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an information providing system for providing a pet owner with various information such as advertisements and medical information by utilizing a communication network such as the Internet.

[0002]

2. Description of the Related Art In the broadly defined pet industry that supports the recent pet boom in Japan, veterinarians at veterinary hospitals play a very important role, and the information handled by veterinary hospitals is increasing year by year. The conventional veterinary hospital information management system is a closed system centered on customer management.
It does not have a function as a back-end database of the b server. In addition, with a commercial area and the number of customers of a single veterinary hospital, there is little point in operating a Web server for each veterinary hospital, and it is not practical in terms of cost. For this reason,
"Owner information" and "chart information" entered at the animal hospital
Is only used in a limited way in hospitals.

On the other hand, the interest of the veterinarians on the Internet is very strong, and there is no veterinary hospital that does not use the Internet these days, and it seems that nearly half of the veterinarians are connected to the Internet. However, the use of the Internet is "electronic conference by mailing list",
In places such as "Opening a homepage for own hospital," there is a growing demand, "Can we make use of the characteristics of the Internet more and use information services specialized for veterinary hospitals?"

By the way, in veterinary medicine, general medical treatment for many types of pets is under construction, and veterinarians have their own strengths and weaknesses depending on the medical field. In addition, the main work contents of the veterinary hospital are daily work such as hospital management work (including reception work / owner patient management work), medical work (including outpatient consultation work / explanation work), diagnostic examination work (case management) Business / including hospital-to-hospital information exchange business, information provision business (including owner information provision business), pharmacy business (including prescription business) goes around in a series of flows, and the medical information generated by these is the owner / It is collected in the chart for each patient. In addition, there are hospital management operations (including vaccination management operations) that regularly inoculate various kinds of vaccinations such as heartworm / vaccine, which occur regularly every year.

On the other hand, the current state of systematization of veterinary hospitals corresponds to the issuance of vaccination guides and filaria guides for vaccination control work in hospital management work.
It does not support the main operations of animal hospitals.

[0006]

[Problems to be Solved by the Invention] The problems of work in an animal hospital are as follows. Frequent inquiries regarding information relating to veterinary hospitals and information relating to sick animals have hindered medical services. There is no easy explanation for the owner about the disease. Appropriate product and service information is not provided to owners.

[0007] An object of the present invention is to provide an information providing system capable of smoothly performing the information providing business to the owner.

[0008]

According to the present invention, a data center side computer installed in a predetermined data center and a owner side computer owned by an owner are configured to be connectable via the Internet. The computer includes a Web server for creating and transmitting a Web site, a storage unit for storing owner information and advertisement information about pets and owners, and an information providing unit for selecting information to be provided to the owners. Is
A web browser for accessing the website is provided, a website is created for each owner, and the owner information and the advertisement information are sent to the We in response to the access from the owner's computer.
It is an information providing system characterized by providing it to the owner's computer through the b site.

In the present invention, the owner information includes information on the family hospital of the pet, medical information such as the type and medical history of the pet, and vaccination information, and the advertisement information includes information on the drug prescribed to the pet and the pet. It is characterized by including information on food to be given.

Further, the present invention is characterized in that advertisement information to be provided is selected based on the medical information by inference processing using the Cousse language.

Further, the present invention is characterized by providing bleeding information regarding mating / breeding / breeding of pets.

According to the present invention, various kinds of information can be provided to pet owners through the website using the Internet.

For example, if the wrong drug or prescription food is purchased at the pharmacy, it is quite possible that the pet will die, but in this system, precautions for the sick animal can be written on the unique information page for each owner. This allows the owner to check the medicine at any time and anywhere, which is helpful when selecting a medicine. In addition, even if an emergency hospitalization at another hospital occurs because the patient's condition with chronic illness suddenly changes on holidays and late at night and the family hospital is closed, the service that allows you to browse the precautions for the patient is provided by the hospital. Since the written information can be browsed, there is a high possibility that an accurate treatment can be decided even in an emergency.

Further, in this system, since the bleeding information is provided to the applicant, it is possible to provide a place where the owners can meet each other on the net, protect the veterinary hospital from meaningless troubles, and at the same time, to the owners a wide range. Can be given the opportunity to search for mating partners.

Although proper advertisement can be expected to have a great effect, and inappropriate advertisement may lead to distrust of veterinarians, this system does not display harmful or inappropriate advertisement for the medical condition of the patient. , It becomes possible to provide advertisements according to the characteristics of the owner or the patient. Therefore, an appropriate and effective advertisement can be provided.

[0016]

1 is a block diagram showing a schematic configuration of an information providing system 1 according to an embodiment of the present invention. The information providing system 1 includes a data center-side computer 2 installed in a predetermined data center, an owner-side computer 3 owned by a pet owner, an animal hospital-side computer 5 installed in an animal hospital, and an Internet 4
It is configured to be connected via. Although only one veterinary computer 5 is shown in FIG. 1, the veterinary computers 5 are actually installed in a plurality of veterinary hospitals.

The information providing system 1 is constructed so as to be able to smoothly perform the duties of the animal hospital,
It executes an information providing function of delivering answers to inquiries about family animal hospital information and patient information and advertisements relating to patient and owner to the owner computer 3 using the Internet 4. Hereinafter, the information providing function will be described in detail.

FIG. 2 is a functional block diagram showing a configuration for executing the information providing function. The data center computer 2 includes an information providing function unit 6. The information providing function unit 6 uses the search condition input via the Web server 10 from the Web browser 8 or 9 of the owner computer (PC) 3 or the I-mode terminal 7 in order to support the information disclosure work in the animal hospital. Based on this, the owner profiling management function unit 11 stores a hospital master (including animal hospital data) 15 in the animal hospital integrated database (DB) 12 and an owner chart master (including owner data, chart data, chart image data, and vaccination data). 16,
Chart detail master (including chart detail heading data) 1
7. The prefecture master 18 is referred to, and data matching the search condition is displayed on the Web browsers 8 and 9. Also, We
b BRD contact data input from browsers 8 and 9,
BRD search data from bleeding database (BR
It registers and searches in the bleeding (BRD) master 14 of the DDB) 13.

Next, data transmitted and received when executing the owner information information providing function will be described.

(1) Animal hospital data

[Table 1]

(2) Local data

[Table 2]

(3) Prefecture data

[Table 3]

(4) Chart identification data

[Table 4]

(5) Owner data

[Table 5]

(6) Medical chart data

[Table 6]

(7) Chart image data

[Table 7]

(8) DM management data

[Table 8]

(9) Detailed medical record heading data

[Table 9]

(10) BRDID data

[Table 10]

(11) BRD contact data

[Table 11]

(12) BRD search data

[Table 12]

(13) BRD registration data

[Table 13]

(14) Advertisement display data

[Table 14]

(15) Optimal advertisement data

[Table 15]

FIG. 3 is a time chart showing a communication sequence when the pet individual information is provided to the owner by the information providing function. When the owner's PC 3 or the owner's I-mode terminal 7's Web browsers 8 and 9 access the owner's website set in the Web server 10 and select owner information provision, the login page P1 shown in FIG. 4 opens. . In this login page P1, the animal hospital I
Enter D, Owner ID, Pet ID, Owner Password,
When the login button B1 is pressed, the chart identification data is transmitted to the information providing function unit 6.

The information providing function unit 6 executes the login / hospital information providing module and sends the animal hospital data to the Web browsers 8 and 9. As a result, the family animal hospital information page P2 shown in FIG. 5 is displayed on the Web browsers 8 and 9.

On the family veterinary hospital information page P2,
The information of the family veterinary hospital is displayed. On the screen,
When "Click here for pet information of Mr. XX" is selected, the selected data is transmitted to the information providing function unit 6. The information providing function unit 6 executes the pet list module and sends the medical chart data list to the Web browsers 8 and 9. As a result, the pet list page P3 shown in FIG. 6 is displayed on the Web browsers 8 and 9.

On the pet list page P3, a list of pets kept by the logged-in owner is displayed. When one of the pets is selected and a send button (not shown) is pressed, the pet ID is sent to the information providing function unit 6. The information providing function unit 6 executes the pet individual information module and sends the medical chart data, the medical chart image data, the DM management data, and the medical chart detailed headline data to the Web browsers 8 and 9. As a result, the pet individual information page P4 shown in FIG. 7 is displayed on the Web browsers 8 and 9. Various pet information is displayed on the pet individual information page P4. When "Return to pet selection" is selected on the screen, the screen returns to the pet list page P3 shown in FIG.

FIG. 8 is a time chart showing a communication sequence when the breeding information is provided to the owner by the information providing function. Until the family animal hospital information page P2 shown in FIG. 5 is displayed, it is the same as when the pet individual information is provided to the owner. When “Click here for bleeding information” is selected on the screen of the family animal hospital information page P2 shown in FIG. 5, the selection information is transmitted to the information providing function unit 6. The information providing function unit 6 executes the BRD contact confirmation module and sends the owner data to the Web browsers 8 and 9. As a result, the BRD contact confirmation page P5 shown in FIG. 9 is displayed on the Web browsers 8 and 9.

On the BRD contact confirmation page P5, the contact of the searcher of the bleeding information is confirmed and the introduction text is input. Check "Return to contact entry" if the contact has changed. Next, press button B2, and BR
D contact data is transmitted to the information providing function unit 6. The information providing function unit 6 executes the BRD contact address registration module and transmits the BRD contact address ID to the Web browsers 8 and 9. As a result, the Web browsers 8 and 9 are displayed as shown in FIG.
The BRD search condition input page P6 shown in is displayed.

On the BRD search input page P6, select the area and animal to be searched and press the Next button B3.
The search condition input page P7 shown in is displayed. In the search condition input page P7, set detailed search conditions such as prefecture, product type, age, sex, desired price range, etc., and press the Next button B4, BRD search data is sent to the information providing function unit 6. . The information providing function unit 6 executes the BRD search condition input module and sends the BRD registration data list to the Web browsers 8 and 9. This makes We
The search result page P shown in FIG.
8 is displayed.

On the search result page P8, a list of pets matching the search conditions is displayed. When one of the pets is selected and the detail display button B5 is pressed, the BRD registration ID is transmitted to the information providing function unit 6. The information providing function unit 6 is a BRD.
The registration data display module is executed to transmit the BRD registration data to the web browsers 8 and 9. By this, W
A registration data display page P9 shown in FIG. 13 is displayed on the eb browsers 8 and 9.

A part of the retrieved registration information is displayed on the registration data display page P9. When "I want to contact" is selected, the selection information is transmitted to the information providing function unit 6. The information providing function unit 6 executes the contact request / search condition registration module, the contact of the registrant is notified to the searcher by mail, and the contact of the searcher is notified to the registrant. At this time, the E-mail transmission screen P10 shown in FIG. 14 is displayed on the Web browsers 8 and 9 in order to inform the owner that the contact information has been transmitted by E-mail.

When "Register search conditions" is selected on the registration data display page P9, the selection information is transmitted to the information providing function section 6. The information providing function unit 6
BRDD subject to contact request / search condition registration module
The current search condition is registered in B13. When "Return to search result" is selected on the registered data display page P9, the search result page P8 shown in FIG. 12 is displayed.

FIG. 15 is a functional block diagram showing a configuration related to the owner profiling management function unit 11.
The owner profiling management function unit 11 operates on the data center side computer 2 in order to support the information providing work in the animal hospital, the information providing function unit 6, the animal hospital integrated DB 12, the inference processing function unit 19, and the knowledge base. Management function unit 25 and owner profiling temporary master 2
Data is exchanged with the information processing unit 6 and optimum advertisement information is transmitted to the information providing function unit 6.

Next, the data used will be described. (1) Input data (A) Application domain specific knowledge data

[Table 16]

(B) Advertising attribute knowledge data

[Table 17]

(C) Chart identification data

[Table 18]

(D) Owner chart master and hospital master

[Table 19]

(E) Search condition

[Table 20]

(F) Advertising attribute (information) data

[Table 21]

(2) Output data (A) Advertising attribute knowledge execution module data

[Table 22]

(B) Application area specific knowledge execution module data

[Table 23]

(C) Optimal advertisement data

[Table 24]

(D) Advertisement selection history data

[Table 25]

(E) Advertising attribute knowledge data

[Table 26]

(F) Application area specific knowledge data

[Table 27]

(G) Owner chart master data and hospital master data

[Table 28]

(H) Optimal advertisement data

[Table 29]

(I) Advertisement display data

[Table 30]

(J) Advertisement selection history data

[Table 31]

(K) Processing result status When the data processing is completed normally, the normal status is output to the information providing function unit 6. When an event occurs in which the process cannot be continued normally, an error status is output to the information providing function unit 6.

FIG. 16 is a functional block diagram for explaining the processing contents of the inference processing function section 19. The inference processing function unit 19 operates on the data center side computer 2 and takes out the application area specific knowledge file and the advertisement attribute knowledge file from the animal hospital integrated DB 12 and converts them into Java source code. Further, the inference processing function unit 19 uses the Java
Using the a compiler, application domain specific knowledge execution module data and advertisement attribute knowledge execution module data are created and registered in the application domain specific knowledge master and advertisement attribute knowledge master.

Furthermore, the inference processing function unit 19 receives the owner chart master (including the animal hospital ID, the owner ID, the pet ID, the pet name, the animal type code, the animal breed code) received from the owner profiling management function 11 and the hospital master. In addition to creating source code for inference processing based on (including animal type name, animal breed name, and symptom name), extract application domain specific knowledge execution module data and advertisement attribute execution module data from the owner profiling knowledge DB and execute inference processing. Then, the advertisement (advertisement ID) of the patient that is most suitable for the owner is selected and passed to the owner profiling management function unit 11.

The first knowledge conversion function unit 20 inputs the advertisement attribute knowledge file name and the application area peculiar knowledge file name from the screen, and the application area peculiar knowledge file (genetic trait rule, diagnosis result / symptom) from the animal hospital integrated DB 12 is input. rule,
The application area specific knowledge data and the advertisement attribute knowledge data are extracted from the property rule) and the advertisement attribute knowledge file (including the product type rule and the product size rule), converted into the intermediate language, and the intermediate language instruction code file is created. , The intermediate language (intermediate language instruction code data) is written and registered in the data center computer 2. After that, the process moves to the second knowledge conversion function unit 21.

The second knowledge conversion function unit 21 reads the intermediate language instruction code data from the intermediate language instruction code file, converts it into Java knowledge source code data, creates a Java knowledge source code file, and creates the Java knowledge source code. Data is written and registered in the data center computer 2. Further, the second knowledge conversion function unit 21 designates the Java knowledge source code file to the Java compiler, receives the application area specific knowledge execution module file and the advertisement attribute knowledge execution module file from the Java compiler, and receives the application area knowledge master and the advertisement attribute. Register in the knowledge master.

Inference engine module connection function unit 22
Is the owner chart master (including the animal hospital ID, owner ID, pet ID, pet name, animal type code, and animal breed code) received from the owner profiling management function unit 11 and the hospital master (animal type name, animal breed name, (Including symptom name) is converted to KAUS language source code, the owner-patient-animal-specific knowledge table is created, and the owner-patient-specific knowledge data (including the owner rule, chart rule, vaccination rule) is written and saved in memory. In addition, the chart information of the animal patient-specific data (animal hospital ID, owner ID,
(Including pet ID) is converted into a source code in KAUS language, an advertisement inquiry table is created, advertisement inquiry data (including advertisement inquiry rule) is written, and stored in the memory. After that, the process proceeds to the inference engine control processing function unit 23.

Further, the inference engine module connection function unit 22 receives the advertisement inquiry result data (including the advertisement ID) from the inference engine control processing function unit 23, creates the optimum advertisement candidate data (including the advertisement ID), and the owner. It is passed to the profiling management function unit 11.

The inference engine control processing function unit 23 reads the application area specific knowledge execution module data and the advertisement attribute knowledge execution module data from the owner profiling knowledge DB, reads the owner affected animal specific knowledge data from the owner affected animal specific knowledge table, and makes an inference. Using the advertisement inquiry data (including the advertisement inquiry rule) received from the engine module connection function unit 22 as the inference condition, the inference processing is executed from the application area specific knowledge execution module data, the advertisement attribute knowledge execution module data, and the owner patient animal specific knowledge data. , Creates advertisement inquiry result data (including advertisement ID), and transfers it to the inference engine module connection function unit 22.

When executing the inference processing, the inference engine control processing function unit 23 infers the application area specific knowledge execution module data, the advertisement attribute knowledge execution module data or the owner patient livestock specific knowledge data according to the inference condition. It is passed to the built-in predicate processing function unit 24, and the command / built-in predicate processing result data is received from the inference command / built-in predicate processing function unit 24.

Inference command / embedded predicate processing function unit 24
Receives application area specific knowledge execution module data, advertisement attribute knowledge execution module data and owner patient livestock specific knowledge data from the inference engine module control processing function unit 22, and calculates commands / embedded predicates (arithmetic operations) based on the KAUS language specifications. (Operation, set operation, list operation, input / output operation, data conversion operation, node operation, type check operation, world operation operation, meta call operation) processing, command / embedded predicate processing result data is created, and inference is performed. It is transferred to the engine control processing function unit 23.

FIG. 17 is a functional block diagram for explaining the processing contents of the owner profiling management function unit 11 and the knowledge base management function unit 25. The owner profiling management function unit 11 uses the optimum advertisement selection function unit 27.
And an advertisement information management function unit 28. Further, the advertisement information management function unit 28 includes an advertisement selection history master management function unit 29, an advertisement attribute master management function unit 30, and an advertisement attribute list creation function unit 31. On the other hand, the knowledge base management function unit 25 has the knowledge base maintenance function unit 32.
And an application area specific knowledge rule determination unit 23. The processing contents of each unit will be described below.

The optimum advertisement selection function unit 27 receives the medical record identification data (including the animal hospital ID and the owner ID) from the information providing function unit 6, and from the medical record identification data, the owner medical record master (the animal hospital ID) , Owner ID, pet ID, pet name, animal type code, animal breed code 16 and hospital master (including animal type name, animal breed name, symptom name) 15 are taken out and passed to the inference processing function unit 19. . Also, the optimum advertisement selection function unit 2
7 shows the medical record identification data in the advertisement information management function unit 28.
Based on the advertisement selection history data (advertisement selection data, advertisement selection statistical data) received from the advertisement information management function unit 28 and the optimum advertisement candidate data (including advertisement ID) received from the inference processing function unit 19 The optimum advertisement candidate data is selected according to the usage frequency of the advertisement, the priority is evaluated based on the advertiser information, the optimum advertisement data (including the advertisement ID) is created, and is passed to the information providing function unit 6. The advertisement data is transferred to the advertisement information management function unit 28.

Further, the optimum advertisement selection function unit 27 of the inference processing function unit 19 is operated when the process does not return within a certain time from the time when the owner chart master 16 and the hospital master 15 are delivered to the inference processing function unit 19. The process is interrupted, optimal advertisement data (including an advertisement ID) is generated from the advertisement selection history data received from the advertisement information management function unit 28, and it is passed to the information providing function unit 6, and the medical chart identification data and the optimal advertisement data are sent. It is passed to the advertisement information management function unit 28.

Further, the optimum advertisement selection function unit 27 passes the advertisement ID received from the information providing function unit 6 to the advertisement information management function unit 28, and the advertisement display data (the advertisement display data of the advertisement ID received from the advertisement information management function unit 28 The advertisement ID and the advertisement URL) are passed to the information providing function unit 6.

The advertisement selection history master management function unit 29 receives the medical record identification data (including the animal hospital ID, the owner ID, and the pet ID) from the optimum advertisement selection function unit 27, and based on the medical record identification data, the animal hospital integrated DB 12 The advertisement selection history data (advertisement selection data, advertisement selection statistical data) is taken out from the advertisement selection history master 34, and is passed to the optimum advertisement selection function unit 27.

Further, the advertisement selection history master management function unit 29
Is the medical record identification data (including the animal hospital ID, the owner ID, and the pet ID) received from the optimum advertisement selection function unit 27.
And based on the optimal advertising data (including advertising ID),
From the advertisement selection statistics table, advertisement selection statistical data (Advertisement I
D, period cumulative total, total cumulative total, histogram by classification, histogram by chart, and so forth, recalculate the advertisement selection statistical data, register the advertisement selection data in the advertisement selection history master 34, and update the advertisement selection statistical data. .

Based on the advertisement ID received from the optimum advertisement selection function unit 27, the advertisement attribute master management function unit 30 uses the advertisement attribute master 35 of the animal hospital integrated DB 12 to display the advertisement display data (advertisement ID, advertisement URL) of the advertisement ID. Including)
Is taken out and passed to the optimum advertisement selection function unit 27.

Also, the advertisement attribute master management function unit 30
The advertisement information update request is received from the knowledge base management function unit 25, the advertisement attribute information data (including the advertiser ID, the name, the advertisement ID, the product name, and the advertisement URL) is retrieved from the advertisement attribute information file 36 or the advertisement attribute master 35, While displaying on the screen of the data center side computer 2, the advertisement attribute information data input from the screen of the data center side computer 2 is written in the advertisement attribute information file 36 or the advertisement attribute master 35.

Further, the advertisement attribute master management function unit 30
Receives an advertisement information inquiry request from the advertisement attribute list creation function unit 31, and receives advertisement attribute information data (advertiser ID, name, advertisement ID, product name, advertisement U from the advertisement attribute master 35).
(Including RL), and the advertisement attribute list creation function unit 3
Hand over to 1.

The advertisement attribute list creation function unit 31 receives the advertisement information inquiry request from the knowledge base management function unit 25, and the advertisement attribute information data (advertiser ID, name, advertisement ID, product name) from the advertisement attribute master management function unit 30. , Advertising UR
(Including L), sorts for each advertisement, creates advertisement attribute list data (including advertiser ID and product name), writes it in the advertisement attribute list file 37 of the owner profiling temporary master 26, and It is passed to the base management function unit 25.

The knowledge base maintenance function unit 32 is
According to the instruction from the screen of the data center computer 2, the knowledge base management master 38 of the animal hospital integrated DB 12
Knowledge base management data (including knowledge base name, knowledge base file bus name, knowledge base file name, creation date) is imported from and displayed in a list on the screen. Further, the knowledge base maintenance function unit 32, based on the knowledge base name selected from the screen, the application area specific knowledge data (including the genetic trait rule, the diagnosis result / symptom rule) or the advertisement attribute of the application area specific knowledge file 39. Knowledge master 40
Of the advertisement attribute knowledge data (including product type rule and product size rule) is displayed and displayed on the screen, and the application domain specific knowledge data defined by the application domain specific knowledge rule determination unit 33 is input from the screen or from the screen. The input advertisement attribute knowledge data is updated to the application area specific knowledge master 39 or the advertisement attribute knowledge master 40.

Further, the knowledge base maintenance function unit 32 passes the advertisement information update request input from the screen of the data center side computer 2 to the owner profiling management function unit 11 and is input from the screen of the data center side computer 2. The advertisement information inquiry request is passed to the owner profiling function unit 11, the contents of the advertisement attribute list file 37 are converted into advertisement attribute knowledge data (including product type rule and product size rule), displayed on the screen, and input from the screen. The created advertisement attribute knowledge data is updated to the advertisement attribute knowledge master 40.

The application domain specific knowledge rule determination unit 33 determines the factor items for the advertisement selection by the owner (genetic traits (including obesity tendency, hairy legs, body type, constitution), diagnostic results / symptoms by veterinarian (food allergy). (Including), nature (including discipline), age (including puppy and adult dog), time (including last vaccination date, season), region (including address), and advertisement attribute data (location, product name) , Size, and service) are defined, the relation of advertisement attribute data to factor items is defined, and application domain specific knowledge data according to the KAUS language specification is created.

When associating the advertising attribute data with the factor items, the items are defined based on the following items.

The candidates for advertisement of the trade name (including exercise assisting device and care device) are selected according to genetic traits (including obesity tendency and hair paw). An advertisement candidate of a product name and a service (including a hut and a collar) is selected according to a genetic trait (including a body type). An advertisement candidate of a brand name (including pet food) is selected according to a genetic trait (including constitution). Veterinary diagnosis / symptoms (including food allergies)
Selects an advertisement candidate for a product name (including pet food). Depending on the nature (including discipline), an advertisement candidate for the product name (including leads and repellents) and service (including pet taxis) is selected. Depending on the age (including puppies and adult dogs), an advertisement candidate for the product name (including pet food) is selected. Depending on the time (including the date of the last vaccination and the season), advertisement candidates for the service (including vaccination) and product name (including mosquito coil) are selected. Depending on the region (including the address), the candidate for the advertisement of the service (including the beauty salon and the training center) is selected.

FIG. 18 is a diagram showing the relationship between the tables constructed in the advertisement attribute master 35 and the advertisement selection history master 34. The advertisement attribute master 35 has a slot master table, a slot description master table, a business type master table, an advertiser master table, an advertisement attribute information table, an advertisement type master table, an advertisement classification master table, and an advertisement information table. Also, the advertisement selection history master 34
Has an advertisement selection history information table by period, an advertisement selection history information table by chart, an advertisement selection history information table by advertisement classification, and an advertisement selection total number table by period.

Finally, KAUS will be described. KA
US (Knowledge Acquisition and UtilizationSystem)
Is the name of a research project that expresses and utilizes knowledge based on a multi-layered model under research and development in the laboratory of Professor Emeritus Professor of the University of Tokyo, Professor Setsuo Osuka, Faculty of Science and Engineering, Waseda University.

The KAUS language is a language specification based on the idea of KAUS. The KAUS language processing system refers to a language processing system based on the KAUS language and developed in the Intelligent Engineering Laboratory at the Research Center for Advanced Science and Technology at the University of Tokyo. KA
The US application is software written in the KAUS language.

In the present invention, only the specifications of the portion related to the knowledge processing of the owner profiling management function are extracted from the KAUS language, and the Java language is newly used to suit the distributed object processing under the Internet environment. A processing system is developed and used for inference processing of the owner profiling management function. The use of the KAUS language in the present invention has been approved by Professor Setsuo Osuka.

(Knowledge (rule) written in KAUS language) Knowledge (rule) written in KAUS language is KA
It is a US application, which is software information that controls inference by the KAUS language processing system. KAUS
Knowledge (rules) written in a language is written in the following format.

<Conversion domain designation prefix> ... <Horn clause logical expression> Here, <Variable domain designation prefix> designates the domain of the predicate logic variable described in the Horn clause logical expression. An example is shown below. [AcatClass / cats] ...
The predicate logical variable CatClass is an element of the set cats and represents a logical relationship with universal symbols.

<Horn clause logical expression> is a logical expression having a single conditional part or a plurality of conditional parts and a single concluding part. An example is shown below. (| (Suitable ACat CatClass Advertizement_List) ^~ ($ collectParts Acat: Vaccination not completed) ^~ ($ setof Advertizement <catVaccine CatClass Advertizement> Advertizement_List)) However, if there is a set (list) to the vaccine advertisement corresponding to the type of the cat family, the set (list) of the vaccine advertisement to the cat sick cattle is a proper advertisement.

(Knowledge (Fact
s)) Knowledge written in KAUS language (Facts) is KAU
The S application is software information that controls inference by the KAUS language processing system. Knowledge (Facts) described in the KAUS language is described in the following format.

<Variable domain designation prefix> ... <literal logical expression> Here, <variable domain designation prefix> designates the domain of the predicate logical variable described in the Horn clause logical expression. An example is shown below. [AX / dogs] ... The predicate logic variable X is an element of dogs and indicates a logical relationship with universal symbols. <Literal logical expression> refers to a single predicate expression. An example is shown below. (Unsuitable X urinary calculus food advertisement) ... The urinary calculus of the patient (X) has inappropriate food advertisement.

[0096]

As described above, according to the present invention, since various information can be provided to the owner, it is useful for both the owner and the veterinary hospital. For example, if the wrong drug or prescription food is purchased at the pharmacy, it is quite possible that the pet will die, but with this system, the precautions for the sick animal can be written on the unique information page for each owner. This allows the owner to check the medicine at any time and anywhere, which is helpful when selecting a medicine. In addition, even if an emergency hospitalization at another hospital occurs because the patient's condition with chronic illness suddenly changes on holidays and late at night and the family hospital is closed, the service that allows you to browse the precautions for the patient is provided by the hospital. Since the written information can be browsed, there is a high possibility that an accurate treatment can be decided even in an emergency.

Further, in this system, since bleeding information is provided to the applicant, it is possible to provide a place where the owners can meet each other on the net, protect the veterinary hospital from meaningless troubles, and at the same time provide the owner with a wide range of information. Can be given the opportunity to search for mating partners.

Appropriate advertisements can be expected to have a great effect, and inappropriate advertisements may lead to distrust of veterinarians, but this system does not display harmful or inappropriate advertisements for the medical condition of the patient. , It becomes possible to provide advertisements according to the characteristics of the owner or the patient. Therefore, an appropriate and effective advertisement can be provided.

[Brief description of drawings]

FIG. 1 is a configuration diagram showing a schematic configuration of an information providing system 1 according to an embodiment of the present invention.

FIG. 2 is a functional block diagram showing a configuration for executing an information providing function.

FIG. 3 is a time chart showing a communication sequence when the pet individual information is provided to the owner.

FIG. 4 is a diagram showing a login page P1.

FIG. 5 is a diagram showing a family animal hospital information page P2.

FIG. 6 is a diagram showing a pet list page P3.

FIG. 7 is a diagram showing a pet individual information page P4.

FIG. 8 is a time chart showing a communication sequence when providing bleeding information to an owner.

FIG. 9 is a diagram showing a BRD contact confirmation page P5.

FIG. 10 is a diagram showing a BRD search condition input page P6.

FIG. 11 is a diagram showing a search condition input page P7.

FIG. 12 is a diagram showing a search result page P8.

FIG. 13 is a diagram showing a registration data display page P9.

FIG. 14 is a diagram showing an electronic mail transmission screen P10.

FIG. 15 is a functional block diagram showing a configuration related to the owner profiling management function unit 11.

16 is a functional block diagram for explaining processing contents of the inference processing function section 19. FIG.

FIG. 17 is a functional block diagram for explaining processing contents of the owner profiling management function unit 11 and the knowledge base management function unit 25.

FIG. 18 is a diagram showing a relationship between tables constructed in an advertisement attribute master 35 and an advertisement selection history master 34.

[Explanation of symbols]

1 Information provision system 2 Data center computer 3 Owner computer 4 Internet 6 Information provision function department 10 Web server 11 Owner Profiling Management Function 12 Animal hospital integrated database 13 bleeding database

Claims (4)

[Claims] 1. A data center side computer installed in a predetermined data center and a owner side computer owned by the owner are configured to be connectable via the Internet, and the data center side computer creates a website. And a storage means for storing owner information and advertisement information regarding pets and owners,
An information providing unit that selects information to be provided to the owner, the owner computer includes a web browser that accesses a website, creates a website for each owner, and responds to the access from the owner computer. , W for owner information and advertising information
An information providing system characterized in that it is provided to the owner's computer through the eb site. 2. The owner information includes information on a pet's family veterinary hospital, medical information such as pet type and medical history, and vaccination information. Advertising information includes information on drugs prescribed to pets and foods given to pets. The information providing system according to claim 1, wherein the information providing system includes information. 3. The information providing system according to claim 2, wherein advertisement information to be provided is selected based on the medical information by an inference process using a Cousse language. 4. A bleeding information regarding pet mating / breeding / breeding of pets is provided.
The information providing system according to any one of 3 above.