JP2003006507A - Advertisement method and server therefor - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement method improving an advertisement effect, and to provide a server therefor. SOLUTION: The homepage of an advertiser is displayed on a portable telephone in response to an URL inputted to an electronic appliance with a communication function by a person who watches an advertisement, advertiser information for specifying the advertiser of the homepage accessed by the person who watches the advertisement by the input of the URL is stored and predetermined discount money amount information for an advertisement object item is stored. Sales money amount information for the advertisement object item that the person who watches the advertisement decides to purchase is received and stored, a discount money amount for the advertisement object item for which purchase is decided is specified on the basis of the discount money amount information and the sales money amount information and the specified discount money amount information are transmitted to a settlement service providing company settling payment for the advertisement object item. In order to impose the burden of the specified discount money amount on the advertiser, the specified discount money amount information is transmitted to the computer of the advertiser.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to, for example, an advertising method and a server, and more particularly, to an advertising method and a server capable of enhancing an advertising effect.

2. Description of the Related Art Advertisers spend a large amount of advertising expenses,
In the streets and in transportation such as trains, buses, taxis,
Various advertisement display media are provided. For example, on the street,
I hope that various pamphlets will be set up, posters will be posted, video information will be displayed on the screen, and passersby will see the advertisement. Also, advertisers expect hanging advertisements to be placed on trains and pamphlets to be placed on taxis so that passengers can see the advertisement content by taking advantage of the free time while riding. .

[0002]

[Problems to be Solved by the Invention] However, even if the advertiser does not see the advertisement and expects it,
The current situation is that it is difficult to reach sales. Therefore, an object of the present invention is to provide an advertising method and a server therefor capable of enhancing the advertising effect.

[0003]

The above object of the present invention is to provide an advertisement target by a person who sees an advertisement by inputting a URL described in an advertisement display medium into an electronic device with a communication function and viewing an advertiser's home page An advertising server for purchasing a product and discounting the price of a product to be advertised, which displays the home page of the advertiser in response to a URL input to the electronic device with a communication function by a person who views the advertisement. Homepage transmitting means to be displayed on the electronic device with a communication function, and access information storage means for storing advertiser information for specifying the advertiser of the homepage accessed by a person who viewed the advertisement by inputting the URL. And a discount amount storage means for storing predetermined discount amount information for the advertisement target item, and a sale for the advertisement target item which the viewer of the advertisement has decided to purchase. Sales amount storage means for receiving and storing the sales amount information, and a discount amount specifying for specifying the discount amount for the advertisement target product for which the purchase is decided based on the discount amount information stored in the discount amount storage means Means and payment information transmitting means for transmitting the sales amount information and the specified discount amount information to an electronic device with a communication function of a payment service providing company that performs payment payment for the advertisement target item, and the specified information. In order to have the advertiser bear the discounted amount, the claiming means for transmitting the specified discounted amount information to the electronic device with a communication function of the advertiser. This can be achieved by the advertising server.

In the present specification, the term "advertisement target item" includes all items such as sale items targeted for advertisement, and all services such as meals at restaurants and the use of sports clubs. Let's assume. Also, the term "buy" is intended to include buying a sale and paying for services, such as paying for a meal at a restaurant.

The advertisement server according to the present invention operates as follows. A person who views the advertisement inputs the URL described in the advertisement display medium into the electronic device with a communication function. In response to the URL that the person who saw the advertisement entered into the electronic device with communication function,
The home page transmission means displays the home page of the advertiser on the electronic device with a communication function. The access information storage means stores advertiser information for specifying an advertiser of a home page accessed by a person who views the advertisement by inputting the URL. The discount amount storage means stores predetermined discount amount information for the advertisement target item. The sales amount storage means receives and stores the sales amount information for the advertisement target item that the person who saw the advertisement has decided to purchase. The discount amount specifying means specifies a discount amount for the advertisement target item which is decided to be purchased, based on the discount amount information stored in the discount amount storage means. The payment information transmitting means transmits the sales amount information and the specified discount amount information to the electronic device with a communication function of the payment service providing company that makes payment for the advertisement target item. The billing means transmits the specified discount amount information to the electronic device with the communication function of the advertiser so that the advertiser bears the specified discount amount.

According to the present invention, potential customers can pay attention to advertisements in the hope that they can receive a discount, and can purchase items to be advertised at a discounted amount. The more likely you are to visit, the more effective your advertising will be.

Further, the above object of the present invention is that a person who sees an advertisement inputs a URL described in an advertisement display medium into an electronic device with a communication function and looks at an advertiser's home page to purchase an item to be advertised. An advertisement server for discounting the price of an advertisement target item, in which the advertiser's homepage is provided with the communication function in response to a URL input by the person who views the advertisement into the communication function-equipped electronic device. A homepage transmission means to be displayed on an electronic device, an access information storage means for storing advertiser information for specifying the advertiser of the homepage accessed by a person who viewed the advertisement by inputting the URL, and a predetermined. The discount amount storage means for storing the discount amount information for the advertised item, and the sale amount information for the advertised item that the person who saw the advertisement decided to purchase A sales amount storage means for receiving and storing the discount amount, and a discount amount specifying means for specifying a discount amount for the advertisement target product for which the purchase is decided based on the discount amount information stored in the discount amount storage means, Calculation means for obtaining a discounted amount to be paid by a person who views the advertisement based on the sale amount information and the specified discounted amount information, and a communication function used to settle the discounted amount. After-discount amount information transmitting means for transmitting the after-discount amount information to the attached electronic device, and in order for the advertiser to bear the specified discount amount, the electronic device with a communication function of the advertiser, Claiming means for transmitting the specified discount amount information, and an advertising server characterized by the above.

The advertising server according to the present invention operates as follows. A person who views the advertisement inputs the URL described in the advertisement display medium into the electronic device with a communication function. In response to the URL inputted by the person who saw the advertisement into the electronic device with communication function, the home page transmission means causes the electronic device with communication function to display the home page of the advertiser. The access information storage means stores advertiser information for specifying an advertiser of a home page accessed by a person who views the advertisement by inputting the URL. The discount amount storage means stores predetermined discount amount information for the advertisement target item. The sales amount storage means receives and stores the sales amount information for the advertisement target item that the person who saw the advertisement has decided to purchase. The discount amount specifying means specifies a discount amount for the advertisement target item which is decided to be purchased, based on the discount amount information stored in the discount amount storage means. The calculation means obtains the discounted amount to be paid by the person who views the advertisement, based on the sale amount information and the specified discount amount information. The discounted amount information transmitting means transmits the discounted amount information to the electronic device with a communication function used to settle the discounted amount. The billing means transmits the specified discount amount information to the advertiser's electronic device with a communication function in order to have the advertiser bear the specified discount amount.

According to the present invention, the potential customer pays attention to the advertisement in the expectation that the customer can receive the discount, and since the advertised item can be purchased at the discounted amount, the store The more likely you are to visit, the more effective your advertising will be.

Further, the above object of the present invention is to allow a passenger of a paid transportation means to input the URL described in an advertisement display medium installed in the paid transportation means into an electronic device with a communication function to display an advertiser's home page. As a price to look at, there is an in-vehicle advertisement server that discounts the fare for paid transportation, and the home page of the advertiser is displayed in response to the URL input by the passenger to the electronic device with communication function. Homepage transmission means to be displayed on the device, and a predetermined,
Discount amount storage means for storing discount amount information for a boarding fare, access information storage means for storing advertiser information for specifying an advertiser of a home page accessed by the passenger by inputting the URL, and a boarding fare Based on the discount information stored in the boarding fee storage means for receiving and storing the boarding fee via the electronic device with the communication function, and the discount amount for specifying the discount amount for the boarding fee. Specifying means, calculating means for obtaining the discounted boarding amount to be paid by the passenger based on the boarding fare information and the specified discounted amount information; and the discounted boarding amount information for the electronic device with communication function. A discounted fare transmission means for transmitting the
This can also be achieved by an in-vehicle advertisement server characterized by the above.

The advertising server according to the present invention operates as follows. The passenger of the paid transportation means inputs the URL described in the advertisement display medium installed in the paid transportation means into the electronic device with communication function. The home page of the advertiser is displayed on the electronic device with the communication function by the home page transmitting means in response to the URL input by the passenger to the electronic device with the communication function. The discount amount storage means has a predetermined number,
The discount amount information for the boarding fare is stored. The access information storage means stores the advertiser information for specifying the advertiser of the home page accessed by the passenger by inputting the URL. The boarding charge storage means receives and stores the boarding charge via the electronic device with a communication function. The discount amount specifying means specifies the discount amount for the boarding fare based on the discount information stored in the discount amount storage means. The calculation means obtains the discounted boarding amount to be paid by the passenger based on the boarding fare information and the specified discount amount information. The discounted boarding fee transmitting means transmits the discounted boarding amount information to the electronic device with a communication function.

According to the present invention, passengers who use toll transportation are expected to receive a discount on boarding charges,
Because you pay attention to the advertisement and access the homepage, you can increase the chances of seeing the advertisement.

Further, the above object of the present invention is to allow a passenger of a pay means of transportation to enter the URL described in an advertisement display medium installed in the pay means of transportation into an electronic device with a communication function to display the home page of the advertiser. As a price to look at, there is an in-vehicle advertisement server that discounts the fare for paid transportation, and the advertiser's home page is displayed in response to the URL input by the passenger to the electronic device with communication function. Homepage transmission means to be displayed on the device, and a predetermined,
Discount amount storage means for storing discount amount information for a boarding fare, access information storage means for storing advertiser information for specifying an advertiser of a home page accessed by the passenger by inputting the URL, and a boarding fare Based on the discount information stored in the boarding fee storage means for receiving and storing the boarding fee via the electronic device with communication function, and the discount amount stored in the discount amount storing means. The settlement information receiving means for receiving settlement information that the settlement processing of the boarding fare has been completed by the specifying means and the settlement means of the settlement service provider, and the settlement information is received by the settlement information transmitting means. In this case, in order for the advertiser to bear the specified discount amount, the computer of the advertiser is required to specify the discount amount. Means for transmitting discounted amount information, and the settlement service provider's computer to cause the settlement service provider to refund the specified discount amount to the passenger. The present invention can also be achieved by an in-vehicle advertisement server having a refund instruction means for transmitting the amount information.

In the present invention, the passenger of the pay transportation means inputs the URL described in the advertisement display medium installed in the pay transportation means into the electronic device with communication function. In response to the URL input by the passenger to the electronic device with the communication function, the home page transmission means causes the electronic device with the communication function to display the home page of the advertiser. The discount amount storage means stores predetermined discount amount information for the boarding fare. The access information storage means stores the advertiser information for specifying the advertiser of the home page accessed by the passenger by inputting the URL. The boarding charge storage means receives and stores the boarding charge via the electronic device with a communication function. The discount amount specifying means specifies the discount amount for the boarding fare based on the discount information stored in the discount amount storage means. The payment information transmitting means receives the payment information indicating that the payment processing of the payment service providing company has completed the payment processing of the entire boarding fee. The billing means transmits the specified discount amount information to the advertiser's computer in order to have the advertiser bear the specified discount amount when the payment information receiving means receives the payment information. The refund instruction means transmits the specified discount amount information to the computer of the payment service providing company so that the payment service providing company refunds the specified discount amount for the passenger.

According to the present invention, passengers using toll transportation are expected to receive a discount on boarding charges,
Because you pay attention to the advertisement and access the homepage, you can increase the chances of seeing the advertisement. In addition, if you purchase the advertisement target product you saw on the website, some of the fare will be refunded, so passengers can visit the store,
The chances of purchasing increase, the advertisement can be connected to sales, and the advertising effect can be enhanced.

Further, the above object of the present invention is to allow a passenger of a toll transportation means to input a URL described in an advertisement display medium installed in the toll transportation means into an electronic device with a communication function to display an advertiser's home page. As a price to look at, there is an in-vehicle advertisement server that discounts the fare for paid transportation, and in response to the URL that the passenger inputs to the electronic device with the communication function, the home page of the advertiser is displayed on the electronic device with the communication function. Homepage transmission means to be displayed on the device, and a predetermined,
Discount amount storage means for storing discount amount information for a boarding fare, access information storage means for storing advertiser information for specifying an advertiser of a home page accessed by the passenger by inputting the URL, and a boarding fare Based on the discount information stored in the boarding fee storage means for receiving and storing the boarding fee via the electronic device with communication function, and the discount information stored in the discount amount storage means. Amount specifying means, a calculating means for obtaining a discounted amount to be paid by the passenger to the advertiser based on the sales amount of the advertising target object and the specified discount amount, and the settlement service providing company. Payment information receiving means for receiving payment information that the payment means has settled the full amount of the fare,
When the settlement information is received by the settlement information receiving unit, a post-discount amount information transmitting unit for transmitting the discount amount information to the settlement unit of the advertiser for setting the discount amount. The present invention can also be achieved by an in-vehicle advertisement server characterized by having.

The in-vehicle advertisement server according to the present invention operates as follows. The passenger of the paid transportation means inputs the URL described in the advertisement display medium installed in the paid transportation means into the electronic device with communication function. In response to the URL input by the passenger to the electronic device with the communication function, the home page transmission means causes the electronic device with the communication function to display the home page of the advertiser. The discount amount storage means stores predetermined discount amount information for the boarding fare. The access information storage means stores the advertiser information for specifying the advertiser of the home page accessed by the passenger by inputting the URL. The boarding charge storage means receives and stores the boarding charge via the electronic device with a communication function. The discount amount specifying means specifies the discount amount for the boarding fare based on the discount information stored in the discount amount storage means. The calculation means obtains the discounted amount to be paid by the passenger to the advertiser based on the sale amount of the advertising target object and the specified discount amount. The payment information receiving means receives the payment information indicating that the payment processing of the payment service providing company has completed the payment processing of the entire boarding fee. When the payment information is received by the payment information receiving means, the discounted amount information transmitting means is the advertiser's payment means for paying the discounted amount,
Send discounted amount information.

According to the present invention, passengers using toll transportation are expected to receive a discount on the fare,
Because you pay attention to the advertisement and access the homepage, you can increase the chances of seeing the advertisement. Further, since the advertisement target item seen on the homepage can be purchased at a discounted amount, the advertisement can be linked to the sales, and the advertisement effect can be enhanced.

[0019]

DETAILED DESCRIPTION OF THE INVENTION Referring to the accompanying drawings,
An embodiment of an in-vehicle advertisement method and a server therefor according to the present invention will be described. In the present embodiment,
A case of using a taxi as an example of pay transportation will be described below. 1 to 9 show a taxi advertisement method and system according to the first embodiment. Among them, FIG. 1 is a schematic diagram showing the mechanism of the taxi advertisement method according to the first embodiment. Further, FIG. 2 is a schematic diagram showing a flow of settlement of money in the mechanism shown in FIG.

In the taxi advertisement method according to the present embodiment, a taxi passenger inputs the URL described in a pamphlet as an advertisement display medium installed in the taxi into a mobile phone as an electronic device with a communication function. Discount the taxi fare in return for viewing the advertiser's website. The discounted boarding fee will be deducted from the account as a mobile phone usage fee together with the mobile phone call charge. The discounted amount will be borne by the advertiser who browses the homepage, so that the taxi company T will settle all the boarding fees.

In more detail with reference to FIG. 1, operating company X receives a request for advertisement from companies A, B, C, etc., and has a pamphlet for installing in a taxi car and a home page for mobile phones. Is produced for each company. In the pamphlet, the URL for accessing the home page of each company is described together with the advertisement text. The pamphlet is placed inside the taxi. The homepage is provided in the taxi advertisement server as the in-vehicle advertisement server of the operating company X.

When a passenger who owns the mobile phone 2 gets in a taxi, he / she looks at the pamphlet of the advertiser A who is interested in the pamphlets installed in the car, and inputs the described URL into the mobile phone 2. . The home page of the advertiser A is transmitted from the server 6 of the operating company X via the computer 4 of the mobile phone company K as a communication company, and displayed on the display unit of the mobile phone 2. After viewing the homepage of advertiser A, if the passenger is still interested in the advertisement of the brochure of another advertiser B, the URL of advertiser B described in it is input. The website of the advertiser B is transmitted from the server 6 of the operating company X via the computer 4 of the mobile phone company K, and displayed on the display unit of the mobile phone 2. After viewing the home page of advertiser B, if the passenger is still interested in the advertisement of another advertiser C's pamphlet, enter the URL of advertiser C described in it and view the home page. If you have finished viewing all the websites you are interested in and you still have time to get off, turn off the mobile phone 2 once.

At the time of getting off, the passenger turns on the mobile phone 2, connects the mobile phone 2 and the fare meter 8 with the cable 10, and fetches the taxi fare information from the fare meter 8. The taxi fare information is transmitted to the server 6 of the operating company X via the computer 4 of the mobile phone company K. The server 6 of the operating company X obtains the discounted amount of this boarding fare, and further obtains the amount of money obtained by subtracting the discounted amount from the boarding fare. The passenger uses the mobile phone 2 to end the payment process and dismounts.

On the other hand, this time, the number of passengers who entered the URL and viewed the homepage is three companies, advertisers A, B and C. The server 6 of the operating company X calculates the burden amount of each advertiser, and thus the discount amount is equally divided by 3, and the computer 1 of each of the advertisers A, B and C is sent by e-mail.
Automatically bill 2,14,16. Each of the advertisers A, B and C transfers the charged amount to the account of the operating company X. Further, the server 6 of the operating company X automatically charges the mobile phone company K for the boarding amount after discount by e-mail. The mobile phone company K, together with the telephone charges of the mobile phone 2,
The discounted amount will be deducted from your account. Mobile phone company K
Transfers the discounted boarding fee to the operating company X. The operating company X, in the account of the taxi company T, advertisers A, B and C
The sum of the discount amounts transferred from each company and the discounted transfer amount transferred from the mobile phone company K are transferred to the taxi company T to settle the boarding fare.

FIG. 3 is a schematic diagram showing the overall configuration of the taxi advertisement system. As shown in FIG. 3, the taxi advertisement system 18 includes an existing network 20 such as a public line network and the Internet, a taxi advertisement server 6 that can communicate with each other via the network, and a computer 4 of the mobile phone company K. , And the computers 12, 14 and 16 installed in the companies of the advertisers A, B and C, the mobile phone 2 connected to the network via the computer 4 of the mobile phone company K, and the cable 10 to the mobile phone 2. And a taxi fare meter 8 connected via.

FIG. 4 is a block diagram showing the configuration of the taxi advertisement server. As shown in FIG. 4, the taxi advertisement server includes a homepage storage unit 22 for storing the homepage of each advertiser, and a discount amount storage unit 24 for storing discount amount information for a predetermined taxi fare. , The advertiser storage means 26 for storing the advertiser information for identifying the advertiser who should pay the discount amount when the passenger accesses the home page by inputting the URL, the number of times the URL is accessed, and the mobile phone 2. Access information storage means 28 for storing information regarding passenger access, such as specific information for identification, and discount amount burden storage means 30 for storing the amount to be charged to the advertiser and the mobile phone company K. , A discounted boarding charge storage means 32 for storing the discounted boarding charge, and a boarding charge received via the mobile phone 2. And a car charge storage means 34.

Further, the taxi advertisement server 6 further includes a receiving means 32 for receiving information and a transmitting means 38 for transmitting a home page and other information in response to the URL entered by the passenger on the mobile phone 2. And the discount amount storage means 2
The discount amount specifying means 40 for obtaining the discount amount based on the discount amount information stored in 4, the advertiser specifying means for specifying the advertiser of the home page accessed by the passenger, and the advertiser storage means 26 are stored. Based on the burden amount specifying means 42 for determining the burden amount to be borne by each advertiser, the boarding fee stored in the boarding fee storage means 34, and the discount amount information stored in the discount amount storing means 24, the passengers Calculating means 44 for obtaining the discounted fare to be paid by
And a browsing number counting means 46 for counting the number of times the passengers have accessed the homepage, and a verification means 48 for verifying whether the mobile phone 2 that has accessed the homepage and the mobile phone 2 that has paid the fee are the same. , Pay the amount of money to each advertiser's computer 12, 14, 16
It also has a billing means 50 for transmitting the discounted fare to the computer 4 of the mobile telephone company K in order to charge the passenger as a telephone fare. Each of the above means can read information from each of the above storage means via the control means 35.

5 to 9 are views showing a series of screens displayed on the display unit of the mobile phone. The operation of the server 6 will be described with reference to FIGS. The owner of the mobile phone 2 registers in advance a password that needs to be input when using the Internet. The password is stored in the mobile phone user information storage means (not shown) of the computer 4 of the mobile phone company K together with the address, name, and other information of the mobile phone user. The access information storage means 28 of the server 6 of the operating company X stores information about the advertisers such as company names and addresses of the advertisers A, B and C, and the homepage storage means 22 stores the advertisers A, B. , And C homepages are stored. The homepage of each advertiser is U of the server 6.
A different directory name is given to each homepage for specifying the RL. Furthermore, operating company X
Create a brochure for each advertiser and place it in the taxi car. Each pamphlet contains the URL of the advertiser,
That is, "http://www.xxx.com/ (directory name that identifies the home page)" is described.

When the person who owns the mobile phone 2 gets on a taxi, he / she selects a pamphlet of the advertiser A who is interested from among a plurality of pamphlets provided inside the taxi. Select the item "Access to the Internet" from the initial menu of the mobile phone service shown in FIG. When the computer 4 of the mobile phone company K receives the information input to the mobile phone 2 by the receiving means (not shown),
The password and the URL described in the pamphlet shown in FIG. 6 are displayed on the mobile phone 2 by a transmission means (not shown).
Send a screen asking for input. The passenger inputs the powered and URL information into the mobile phone 2. Mobile phone company K
The receiving means of the computer 4 is a password and a UR
When you receive the L information, password verification means (not shown)
Determines whether the password stored in the mobile phone user storage means matches the input password. If they match, the transmitting means of the computer 4 of the mobile phone company K transmits the URL information to the server 6 of the operating company X.

The server 6 of the operating company X stores the URL information and access time in the access information storage means 28. When the receiving means 32 of the server 6 of the operating company X receives the URL information, the server 6 of the operating company X stores the URL information and the access time in the access information storage means 28. In addition, the browsing frequency counting unit 46 counts 1 as the number of times the user of the mobile phone 2 browses the home page, and “1” is stored in the advertiser storage unit 26.
Is memorized. In addition, the access advertiser storage means 26 stores advertiser information for specifying the advertiser of the homepage browsed by the passenger, and URL information in the present embodiment.

The transmitting means 38 is the homepage storing means 2
The home page of the advertiser A specified in the URL (illustrated in FIG. 7) stored in 2 is transmitted to the mobile phone 2 via the computer 4 of the mobile phone company K, and the home page of the advertiser A is displayed. Displayed in the section.

If the passenger is interested in the advertisement of the advertiser B while he / she is in the vehicle, he / she selects "Continue browsing the homepage", looks at the pamphlet, and inputs the URL of the advertiser B.
The URL information is transmitted to the server 6 of the operating company X via the computer 4 of the mobile phone company K. When the receiving means 32 of the server 6 of the operating company X receives the URL information, the server 6 of the operating company X stores the URL information and the access time in the access information storage means 28. Further, the browsing number counting means 46 counts 2 as the number of times the user of the mobile phone 2 browses the home page, and “2” is stored in the access information storage means 28. In addition, based on the input URL information, the advertiser's home page is identified based on the URL information corresponding to the company name stored in the advertiser storage means 26,
Information on the advertiser who has accessed the access information storage unit 28 is stored.

The transmission means 38 is the homepage storage means 2
The home page of the advertiser B specified by the URL, which is stored in No. 2, is stored in the computer 4 of the mobile phone company K.
To the mobile phone 2 and the home page of the advertiser B is displayed on the display unit. When the passenger is further interested in the advertisement of the advertiser C, he / she browses the homepage of the advertiser B in the same manner as the browsing operation of the homepage of the advertiser B. It should be noted that the browsing number counting means 46 counts 3 as the number of times the user of the mobile phone 2 browses the home page, and “3” is stored in the access information storage means 28.

If the passenger does not access the home page any more, he / she selects "end home page browsing". The end information is transmitted to the server 6 of the operating company X via the computer 4 of the mobile phone company K. Operating company X
The server 6 stores the reception time of the end information in the access information storage means 28 as the end time. Furthermore, the matching means 4
8 refers to the mobile phone 2 used for browsing the homepage in a specific taxi in order to verify whether the mobile phone 2 that has entered the URL matches the mobile phone 2 that will settle the fare when getting off the train. , Specific collation information, that is, a random number is given. This random number is stored in the access information storage means 28 together with the communication date and time. The random number as the matching information is determined so that the same number is not given to the plurality of mobile phones 2 that are transmitting and receiving during the same time period. When a random number is added to the mobile phone 2 that has finished browsing the home page, the transmitting unit 38 transmits the random number to the mobile phone 2 via the computer 4 of the mobile phone company K, and the random number is stored in the memory of the mobile phone 2. Memorized in.
Also, the computer 24 of the mobile phone company K stores random number information and communication date and time. This information will be used later to specify which mobile phone owner is charged when the discounted fare amount information is sent from the operating company X. In addition, according to the instruction “Please turn off the power of the mobile phone 2 when there is time until getting off” displayed on the display of the mobile phone 2, the power of the mobile phone 2 is temporarily turned off. To do.

At the time of getting off, the power of the mobile phone 2 is turned on again.
Set to N. In addition, the mobile phone 2 is connected to the fare meter 8 of the taxi with the connection cable 10. 8 from the server 6 of the operating company X via the computer 4 of the mobile phone company K.
The payment screen shown in is transmitted to the mobile phone 2 and displayed on the display unit. As shown in FIG. 8, the mobile phone 2 is displayed on the payment screen.
The owner name, mobile phone number, and the number of times the home page is accessed, that is, the number of times the URL is input are displayed. The access to the home page this time is made by advertisers A, B, and C, and the number of accesses is three. After confirming the contents, select "OK". When "OK" is selected, taxi boarding fare information, for example, \ 5000 is read from the fare meter 8 into the mobile phone 2. The “OK” information input by the passenger, the verification information which is a random number stored in the memory of the mobile phone 2, and the boarding charge information are transmitted to the server 6 of the operating company X via the computer 4 of the mobile phone company K. . The fare is the fare storage means 34
Memorized in. The matching unit 48 uses the random number as the matching information stored in the access information storage unit 28 and the mobile phone 2.
It is determined whether or not the random number received from matches. If it is determined that they match, the mobile phone 2 used to browse the website and the mobile phone 2 used to settle the fare are
Assuming that the mobile phone 2 is the same, the process proceeds to the settlement process.

In the present embodiment, the discount system of the discount amount stored in the discount amount storage means 24 is set to increase stepwise as the boarding fare increases. The discount amount specifying means 40 is a discount amount and boarding fee storage means 34 stored in the discount amount storage means 24.
Calculate the discount amount based on the fare stored in.
For example, if the boarding fee is 5,000 yen, the discount amount is 600 yen. The transmission means 38 of the server 6 of the operating company X displays the screen shown in FIG.
Sent to and display the discount amount of ¥ 600 this time,
Ask for passenger confirmation. Upon confirmation, the passenger selects "OK" and the settlement procedure ends.

In the server 6 of the operating company X,
The payment process is performed. In the present embodiment, the burden of the discount amount is evenly shared among the advertisers who have visited the home page, so the burden amount specifying means 42 of the operating company X sets the discount amount of ¥ 600 to the access information storage means. Divide by the number of accesses stored in 28, that is, 3 which is the number of advertisers who have visited the homepage,
The burden amount of 200 yen for each advertiser is calculated and stored in the discount amount burden amount storage means 30 in association with the advertiser information. Further, the calculation means 44 subtracts the discount amount of ¥ 600 from the ride fee of ¥ 5,000 stored in the ride amount storage means,
Ask for the discounted fare ¥ 4,400. The discounted boarding amount is stored in the discounted boarding fee storage means 32.

The company name of each advertiser and the URL information of the advertiser's home page are stored in advance in the advertiser storage means 26 in association with each other. The advertiser specifying means is the input URL
Based on the information and the advertiser information stored in the advertiser storage means 26, it is specified which advertiser's home page the passenger browsed. The billing means 50 is the computer 12, 14, 16 of each advertiser identified by the advertiser identifying means.
, The burden amount information of ¥ 200 is sent by e-mail to make a request, and the computer 4 of the mobile phone company K is also charged.
Then, the discounted boarding amount, the random number given at the time of communication by the mobile phone 2, and the communication date and time information are transmitted by means of e-mail. . The mobile phone company K specifies which mobile phone owner should be charged based on the random number and the communication date / time information, and the charged amount is paid from the bank account of the mobile phone 2 owner who is a passenger of the taxi. Withdraw along with telephone charges. Each advertiser A, B, C and mobile phone company K
However, if the charged amount is transferred to the account of the operating company X, the operating company X will transfer the taxi ride amount of ¥ 5,000, which is the total amount, to the taxi company T and settle the boarding fee. .

According to the present embodiment, the server 6 of the operating company X has the collating means 48, gives a random number as specific information to the mobile phone 2 and stores it in the memory of the mobile phone 2, and at the time of payment. Since the random number transmitted from the used mobile phone 2 and the initially assigned random number are compared, it is possible to prevent the inconvenience of making a payment with a mobile phone 2 different from the mobile phone 2 that browsed the website. It Further, according to the present embodiment, since the password is input at the time of use, it is possible to prevent a third party from paying the boarding fare by using the mobile phone 2 without the owner's consent. Can be prevented.

10 to 14 show an advertising method and system according to a second embodiment of the present invention, of which FIG. 10 and FIG. 11 are schematic diagrams showing the mechanism of the advertising method according to the second embodiment. Is. Further, FIG. 12 is a schematic diagram showing a flow of payment of money in the mechanism shown in FIGS. 10 and 11. Further, FIG. 13 is a schematic diagram showing the overall configuration of the advertising system, and FIG. 14 is a block diagram showing the configuration of the advertising server. In the advertising method according to the second embodiment of the present invention, a passerby sees a pamphlet as an advertisement display medium installed on a street corner and inputs the URL described in the pamphlet into a mobile phone as an electronic device with a communication function. Look at the advertiser's homepage to purchase the advertised product, or discount the price of the advertised product advertised on the homepage. Settlement of the discounted amount of the advertisement target item will be deducted from the account as a mobile phone usage fee together with the mobile phone call charge. The discount amount will be borne by the advertiser (the shop that sells the advertised item).

The second embodiment will be described in more detail with reference to FIGS. 10 and 11.
Upon receiving an advertisement request from companies A, B, C, etc., each company produces a pamphlet as an advertisement display medium and a home page for the mobile phone 102. In the pamphlet, along with the advertisement, U for accessing the homepage of each company
RL is described. Brochures are placed on the street. The homepage is provided in the advertising server 106 of the operating company X.

The person who owns the mobile phone 102 looks at the pamphlet of the advertiser A who is interested in the pamphlets installed on the street, and inputs the described URL into the mobile phone 102. The homepage of the advertiser A is transmitted from the server 106 of the operating company X via the computer 104 of the mobile phone company K serving as a payment service provider, and displayed on the display unit of the mobile phone 102. After viewing the homepage, the mobile phone 102 is turned off once. For example, suppose that the advertiser of the homepage is a clothing store and a suit is advertised on the homepage as an advertisement target item. The person who views the advertisement in the pamphlet goes to the clothing store of advertiser A with the mobile phone used to access the home page. When the person who saw the advertisement decides to purchase a particular suit, as shown in FIG. 11, the person who saw the advertisement, through the cable 110, to the register 108 as a settlement means installed at the store, through the cable 110. The mobile phone 102 is connected. The store clerk inputs the sales amount of the specific suit that he / she decided to purchase in the register 108. The person who sees the advertisement turns on the mobile phone 2 and fetches the sales amount information from the register 108. The sales amount information is transmitted to the server 106 of the operating company X via the computer 104 of the mobile phone company K. The server 106 of the operating company X obtains the discount amount for the sales fee, and further obtains the discounted sale amount by subtracting the discount amount from the sale amount. The person who views the advertisement uses the mobile phone 102 to settle the discounted sales amount and finishes the shopping.

On the other hand, the server 106 of the operating company X sends the discount amount information that the advertiser A should bear to the computer 112 of the advertiser A by e-mail, and requests the discount amount. As shown in FIG. 12, the advertiser A transfers the requested discount amount to the account of the operating company X. Further, the server 106 of the operating company X sends the sales amount information, the discount amount information, and the discounted sales amount information to the computer 104 of the mobile phone company K by e-mail. Mobile phone company K
Deducts the discounted sales amount together with the telephone charge of the mobile phone 102 from the account of the person who saw the advertisement as the purchaser (owner of the mobile phone). In addition, the mobile phone company K transfers the sales amount before discount to the account of the advertiser A. Operating company X
Pays the discount amount (payment amount) transferred to the mobile phone company K by the advertiser A to the mobile phone company K for settlement.

FIG. 13 is a schematic diagram showing the overall configuration of the advertisement system. As shown in FIG. 13, the advertising system 1
Reference numeral 18 denotes an existing network 120 such as a public line network or the Internet, a computer 104 of a mobile phone company K that can communicate with each other via the network 120, and a computer installed inside the advertisers A, B, and C. 112, 114, 116, the mobile phone 102 connected to the network through the computer 104 of the mobile phone company K, and the register installed in the shop of the advertiser A connected to the mobile phone 102 via the cable 110. 108
Have and.

FIG. 14 is a block diagram showing the structure of the advertising server. As shown in FIG. 14, the taxi advertisement server stores a homepage storage unit 122 for storing the homepage of each advertiser, and a discount amount that stores a predetermined amount of discount amount information for the advertised item of each advertiser. A storage unit 124, an advertiser storage unit 126 for storing advertiser information for identifying an advertiser who has paid the discount amount and has accessed the home page by the person who saw the advertisement by inputting the URL, and a mobile phone. Access information storage means 128 for storing information relating to passenger access, such as specific information for identifying 102, and discount amount burden storage means for storing the amount to be charged to the advertiser and mobile phone company K. 130, a discounted sales amount storage means 132 for storing the discounted sales amount, and a register 1
The sales amount storage means 134 stores the sales amount received from 08 via the mobile phone 102.

Further, the server 106 has a receiving means 132 for receiving information, a transmitting means 138 for transmitting a home page and other information in response to a URL entered by the passenger on the mobile phone 102, and a discount amount. Storage means 124
Stored in the advertiser storage means 126; and a discount amount specifying means 140 for determining a discount amount based on the discount amount information stored in the table, an advertiser specifying means 141 for specifying an advertiser of a homepage accessed by a passenger, and an advertiser storage means 126. Amount specification means 142 for requesting the amount to be paid by each advertiser
And the sales amount stored in the sales amount storage means 134,
Based on the discount amount information stored in the discount amount storage unit 124, a calculation unit 144 for obtaining a discounted boarding fare to be paid by a person who views the advertisement, and a settlement service providing company for performing payment settlement for the advertising product. In addition, payment information transmission means 146 for transmitting the sales amount information stored in the sales amount storage means 134 and the discount amount information specified by the discount amount specifying means 140, and the mobile phone 102 that has accessed the homepage have been charged. Mobile phone 102
Collating means 148 for collating whether the two are the same
The discounted charge of the advertiser is directed to the computer 112, 114, 116 of each advertiser, and the computer 104 of the mobile phone company K in order to charge the passengers with the discounted boarding charge as a telephone charge. And a billing unit 150 for transmitting the data. Each of the above means is the control means 1
It is possible to read information from / to each of the above-mentioned storage means via the 35.

The display screen displayed on the mobile phone is shown in FIGS.
Since it is almost the same as the screen shown in FIG. 9, it is omitted. The operation of the server 106 will be described. The owner of the mobile phone 102 registers in advance a password that must be entered when using the Internet. A password is stored in the mobile phone user information storage means (not shown) of the computer 104 of the mobile phone company K together with the address, name, and other information of the mobile phone user. Also,
Access information storage means 12 of server 106 of operating company X
Information about the advertisers such as company names and addresses of the advertisers A, B, and C is stored in 8, and the homepages of the advertisers A, B, and C are stored in the homepage storage unit 122. The home page of each advertiser is specified by assigning a different directory name to the URL of the server 106 for each home page. Furthermore, the operating company X creates a brochure for each advertiser,
Install it on the street. UR of advertiser in each pamphlet
L, that is, "http://www.xxx.com/ (directory name for specifying home page)" is described.

The person who owns the mobile phone 102 selects a pamphlet of the advertiser A who is interested from among a plurality of pamphlets provided on the street. The browsing of the homepage of the advertiser A counts the number of times of access to the homepage in the first embodiment, but does not count the number of times of access to the homepage in the second embodiment, as shown in FIG. Since the procedure is the same as that described with reference to FIGS.

When the passenger does not access the home page other than that of the advertiser A, "End home page browsing" is selected. The end information is the computer 10 of the mobile phone company K.
4 to the server 106 of the operating company X.
The server 106 of the operating company X stores the reception time of the end information in the access information storage means 128 as the end time.
Furthermore, the collating means 148 determines that the mobile phone 1 which has entered the URL.
02 and the mobile phone 102 that will later settle the sales amount at the shop of the advertiser A match, in order to verify the mobile phone 102 used for browsing the home page, specific verification information, that is, a random number is given. To do. This random number
It is stored in the access information storage means 128. The random number as the matching information is determined so that the same number is not given to the plurality of mobile phones 102 transmitting and receiving in the same time zone. When a random number is given to the mobile phone 102 that has finished browsing the home page, the transmitting unit 138 transmits the random number to the mobile phone 102 via the computer 104 of the mobile phone company K, and the random number is stored in the memory of the mobile phone 102. Memorized in. In addition, in accordance with the instruction "Please turn off the power of the mobile phone 102" displayed on the display unit of the mobile phone 102, the mobile phone 1 is temporarily
Turn off the power of 02.

A person who looks at the home page of the advertiser A and is interested in the advertised item being advertised, and sees the advertisement, goes to the clothing store of the advertiser A according to the map information of the home page. The person who saw the advertisement, at a clothing store, for example,
Decides to buy 50,000 suits. The power of the mobile phone 102 is turned on again with the cashier. Also,
Connect the mobile phone 102 to the register 10 with the connection cable 110.
Connect to 8. The settlement screen is transmitted from the server 106 of the operating company X to the mobile phone 102 via the computer 104 of the mobile phone company K and displayed on the display unit. The store salesperson enters the undiscounted selling price of the particular suit in the register 108. Sales amount information of ¥ 50000 is read from the register 108 to the mobile phone 102. The verification information and the sales amount information, which are random numbers stored in the memory of the mobile phone 102, are stored in the computer 1 of the mobile phone company K.
It is transmitted to the server 106 of the operating company X via 04. The sales amount information is stored in the sales amount storage means 134. Collating unit 148 determines whether the random number as the collating information stored in access information storing unit 128 and the random number received from mobile phone 102 match. If it is determined that they match, the mobile phone 102 used to browse the website and the mobile phone 102 used to settle the boarding fare
And the same mobile phone 102, and proceeds to the settlement process.

In the present embodiment, the discount amount storage means 124 stores the discount amount for each item to be advertised. On the screen of the mobile phone 102, send the discount amount information of the suit that has been decided to be purchased, for example, ¥ 3000,
Display on the display and ask for passenger confirmation. Upon confirmation, the passenger selects "OK" and the settlement process ends.

In the server 106 of the operating company X, further payment processing is performed. The amount-of-payment identifying means 142 identifies that the amount to be paid by the advertiser A, that is, the amount corresponding to the discount charge amount is 3000 yen, and the amount-of-payment information corresponds to the advertiser information in the discount amount burden amount storage means 130. Let it be remembered. Further, the calculation means 144 is the sales amount of ¥ 5,000 stored in the sales amount storage means 134.
The discounted sales amount of 47,000 is calculated by subtracting the discounted amount of 3000 yen from 0. The discounted sales price is stored in the discounted sales price storage unit 132.

In the advertiser storage means 126, the company name of each advertiser and the URL information of the advertiser's home page are stored in advance in association with each other. The advertiser specifying unit 141 specifies which advertiser's home page the passenger browsed based on the input URL information and the advertiser information stored in the advertiser storage unit 126. The billing means 150 is the computer 1 of the advertiser identified by the advertiser identifying means 141.
12, the charge amount of 3000 yen is charged by means of e-mail, and the sales amount information and discount amount storage means stored in the sales amount storage means 134 is sent to the computer 104 of the mobile phone company K by e-mail. Discount amount information stored in 130 and post-discount sale amount storage means 1
The discounted sales amount information stored in 32 is transmitted. The mobile phone company K deducts the discounted sales amount from the bank account of the person who saw the advertisement, that is, the purchaser who is the owner of the mobile phone 102, together with the telephone charges. In addition, mobile phone company K
Pays the entire amount of sales to the account of advertiser A. Also,
Advertiser A transfers the invoiced amount to the account of operating company X. The operating company X transfers the burden amount to the account of the mobile phone company K and makes the payment.

According to the second embodiment, every time an advertisement is accessed and a homepage is accessed, a person who sees the advertisement can receive a discount when purchasing the item to be advertised, so to speak, an "electronic discount coupon". Can be stored via a mobile phone, and customers can visit the store at a convenient time and receive a discount at the time of purchase. For advertisers, discounts can increase sales opportunities.

The present invention is not limited to the above embodiments, and various modifications can be made within the scope of the invention described in the claims, and these are also included in the scope of the present invention. It goes without saying that it is one. For example,
In the first embodiment, the case of a taxi has been described as an example of the toll transportation, but the toll transportation may be another vehicle such as a bus, train, ship, or airplane.
Further, in the first embodiment, the case where a mobile phone is used as an example of the electronic device with a communication function has been described, but the electronic device with a communication function is a personal computer with a communication function, or any other electronic device. Good. Furthermore,
In the first embodiment, one pamphlet is installed for each advertising company in the taxi, but it is also possible to describe URL information of a plurality of advertisers in one pamphlet. Any advertising display medium other than a pamphlet may be used, such as,
It may be an electronic bulletin board, a display showing a moving image, or the like.

Further, in the first embodiment, the home page of each advertiser is stored in the server 6 of the operating company X, and the server 6 sends the home page to the mobile phone 2. However, the homepage is the server 6 of each advertiser.
Stored in the server 1 of each advertiser by conventional methods
The data may be transmitted to the mobile phone 2 from the servers 2, 14 and 16 via the server 6 of the operating company X.

Further, in the first embodiment, the mobile phone 2 and the fare meter 8 are connected by the connection cable 10 and the boarding amount information is read into the mobile phone 2. It is also possible to directly input to the mobile phone 2 without connecting the two and each other. Further, in the first embodiment, the discount amount information stored in the discount amount storage means 24 is the discount amount, but the discount amount information may be other information such as a discount rate (%). Further, the information for identifying the advertiser of the home page accessed by the passenger, which is stored in the access information storage means 28, may store the URL itself or the advertiser name corresponding to the URL. Needless to say.
Furthermore, in the first embodiment, the discounted boarding amount is deducted from the account together with the mobile phone call charge. You may pay by means.

Further, in the first embodiment, the discounted boarding amount is processed when getting off from the taxi, but when the taxi gets off, the entire boarding fee is settled, for example, a settlement service of a mobile phone company or a credit card company. When payment is settled by the payment method provided by the provider (such as withdrawal from the account along with mobile phone charges, credit card, etc.), and then the customer visits the advertiser's store on the website in the car and actually purchases the advertised item. To
The payment service provider may be instructed to refund the discount amount to the passenger. In that case, in order to confirm whether the full boarding fee has been paid at the time of getting off, the server 6 is provided with a payment information receiving means for receiving the payment information that the payment processing of the full boarding fee has been completed. A refund instruction means for transmitting the discount amount information (refund amount) to the computer of the payment service providing company may be provided.

Furthermore, in the first embodiment, the discounted boarding amount is processed when getting off from the taxi, but when the taxi gets off, the entire boarding fee is withdrawn from the account together with the mobile phone fee, and the credit card or taxi ticket is paid. When paying for payment by cash, etc. and then going to the shop of the advertiser who browsed on the website in the car and actually purchasing the advertised item, the discount amount for the fare was deducted from the sales amount of the advertised item The discounted sales amount may be paid and settled at the advertiser's store by a payment method such as a credit card. In that case,
Before offering the discount, to confirm that the full amount of the fare has been settled, it is assumed that the full amount of the fare has been settled. The discounted sales amount information may be transmitted to the payment means (credit card payment device, etc.) of the advertiser for paying the sales amount.

Further, in the second embodiment, the advertisement display medium is a pamphlet installed on the street, but any advertisement display medium other than the pamphlet may be used as the advertisement display medium, for example, newspaper inserts. Advertisements, posters, electronic bulletin boards, in-car advertisements, displays showing videos,
It may be a mail DM or the like.

Furthermore, in the second embodiment, the case where a mobile phone is used has been described as an example of the electronic device with a communication function, but the electronic device with a communication function is not limited to a portable type, and is an installed type. May be That is, you may look at the advertisement obtained on the street and access the home page via the Internet using your home computer. In that case, when shopping at a store, electronic equipment with a communication function (computer, etc.) installed in the store
The server 106 of the operating company X may be accessed via the. Also, to confirm whether the person who accessed the home page matches the person who shop at the store, for example,
The server 106 has a reception number issuing means, the home computer is accessed by the home computer, and then the reception number is transmitted by the reception number issuing means. Enter the reception number via the electronic device with communication function installed in
The person may be confirmed depending on whether the reception numbers match by the collating means.

Further, in the second embodiment, the discounted amount is settled by withdrawing it from the account together with the mobile phone charge, but the payment can be made by any means such as a credit card, a gift certificate, or cash. Good. Further, in the second embodiment, since the settlement is performed together with the mobile phone charge, the mobile phone company corresponds to the payment service providing company and the direct debit corresponds to the payment means. A credit card company corresponds to a payment service providing company, and a credit card corresponds to a payment method. Further, in the second embodiment, the electronic device with communication function in the store may be a computer, or may be composed of a payment means such as a register having no communication function and a form telephone connected thereto.

Further, in the second embodiment, if the person who saw the advertisement can obtain the item to be advertised at the discounted purchase price, the money between the operating company X, the settlement service provider such as the mobile phone company, and the advertiser can be paid. Needless to say, the flow direction and amount of money do not matter. In the above embodiment, even if the operation performed by two means is performed by one means, the operation performed by one means is
It may be performed by a plurality of means.

[0064]

According to the present invention, it is possible to provide an advertising method and a server therefor which can enhance the advertising effect.

[Brief description of drawings]

FIG. 1 is a schematic diagram showing a mechanism of a taxi advertisement method according to an embodiment of the present invention.

FIG. 2 is a schematic diagram showing a flow of payment of money in the mechanism shown in FIG.

FIG. 3 is a schematic diagram showing the overall configuration of an in-cab advertisement system.

FIG. 4 is a block diagram showing a configuration of a taxi advertisement server.

FIG. 5 is a diagram showing a screen displayed on the display unit of the mobile phone.

FIG. 6 is a diagram showing a screen displayed on the display unit of the mobile phone.

FIG. 7 is a diagram showing a screen displayed on the display unit of the mobile phone.

FIG. 8 is a diagram showing a screen displayed on the display unit of the mobile phone.

FIG. 9 is a diagram showing a screen displayed on the display unit of the mobile phone.

FIG. 10 is a schematic diagram showing a mechanism of an advertising method according to a second embodiment.

FIG. 11 is a schematic diagram showing a mechanism of an advertising method according to a second embodiment.

FIG. 12 is a diagram showing the structure shown in FIGS.
It is a schematic diagram showing a flow of payment of money.

FIG. 13 is a schematic diagram showing the overall configuration of an advertising system.

FIG. 14 is a block diagram showing a configuration of an advertising server.

[Explanation of symbols]

2 mobile phones 6 Taxi advertisement server (in-vehicle advertisement server) 24 Discount amount storage means 28 Access Information Storage Means 34 Boarding fee storage means 38 Transmission means (Homepage transmission means) 42 Burden amount identification means 44 Arithmetic means 48 collating means 50 Claiming means 102 mobile phone 106 Advertising server 124 Discount amount storage means 128 access information storage means 134 Boarding fee storage means 138 Transmission Means (Homepage Transmission Means) 142 Burden amount identification means 144 computing means 148 verification means 150 Claiming means

   ─────────────────────────────────────────────────── ─── Continued front page    (72) Inventor Takahiro Morita             3-4-8 Hatchobori, Chuo-ku, Tokyo Stocks             Company Knowledge and Intelligence

Claims (21)

[Claims] 1. A person who views an advertisement inputs a URL described in an advertisement display medium into an electronic device with a communication function to browse an advertiser's homepage and purchase an advertisement target product. A server for advertisement for discounting, which transmits a homepage for displaying the homepage of the advertiser on the electronic device with the communication function in response to a URL input by the person who saw the advertisement into the electronic device with the communication function. Means, access information storage means for storing advertiser information for specifying the advertiser of the homepage accessed by a person who has viewed the advertisement by inputting the URL, and a predetermined advertisement target item Discount amount storage means for storing discount amount information, and for receiving and storing the sale amount information for the advertisement target item which the person who saw the advertisement has decided to purchase A sale amount storage means, a discount amount specifying means for specifying a discount amount for the advertisement target item that has been decided to be purchased based on the discount amount information stored in the discount amount storage means, and payment settlement for the advertisement target item. Settlement information transmitting means for transmitting the sales amount information and the specified discount amount information to the electronic device with a communication function of the payment service providing company, and the advertiser is responsible for the specified discount amount. In order to receive the specified discount amount information to the advertiser's electronic device with a communication function,
An advertising server characterized by the above. 2. A person who views an advertisement inputs the URL described in the advertisement display medium into an electronic device with a communication function and browses the advertiser's homepage to purchase the advertisement target product. A server for advertisement for discounting, which transmits a homepage for displaying the homepage of the advertiser on the electronic device with the communication function in response to a URL input by the person who saw the advertisement into the electronic device with the communication function. Means, access information storage means for storing advertiser information for specifying the advertiser of the homepage accessed by a person who has viewed the advertisement by inputting the URL, and a predetermined advertisement target item Discount amount storage means for storing discount amount information, and for receiving and storing the sale amount information for the advertisement target item which the person who saw the advertisement has decided to purchase A sale amount storage means, a discount amount specifying means for specifying a discount amount for the advertisement target item for which the purchase is decided based on the discount amount information stored in the discount amount storage means, the sale amount information and the specification Calculating means for obtaining the discounted amount to be paid by the person who saw the advertisement based on the discounted amount information, and the discounted electronic device with communication function used to settle the discounted amount. After-discount amount information transmitting means for transmitting amount information, and in order for the advertiser to bear the identified discount amount, the advertised electronic device with a communication function is provided with the identified discount amount information. And a billing means for sending the advertisement server. 3. The paid transportation means for passengers of the paid transportation means to enter the URL described in the advertisement display medium installed in the paid transportation means into the electronic device with a communication function to view the homepage of the advertiser. Is a server for in-vehicle advertisement for discounting boarding fee to a passenger, and a homepage transmitting means for displaying the homepage of the advertiser on the electronic device with the communication function in response to the URL input by the passenger to the electronic device with the communication function. And a predetermined discount amount storage means for storing discount amount information for a boarding fare, and an access for storing advertiser information for specifying an advertiser of a home page accessed by the passenger by inputting the URL. Information storage means, boarding fee storage means for receiving and storing the boarding fee via the electronic device with communication function, and the discount amount storage means Based on the stored discount information, a discount amount specifying means for specifying a discount amount for the boarding fare, and a discounted boarding for the passenger to pay based on the boarding fare information and the specified discount amount information An in-vehicle advertisement server comprising: an arithmetic unit for obtaining an amount of money; and an after-discount boarding fare transmitting unit for transmitting the after-discount boarding amount information to the electronic device with communication function. 4. The paid transportation means is used as a price for passengers of the paid transportation means to enter the URL described in the advertisement display medium installed in the paid transportation means into the electronic device with communication function to view the homepage of the advertiser. Is a server for in-vehicle advertisement for discounting boarding fee to a passenger, and a homepage transmitting means for displaying the homepage of the advertiser on the electronic device with the communication function in response to the URL input by the passenger to the electronic device with the communication function. And a predetermined discount amount storage means for storing discount amount information for a boarding fare, and an access for storing advertiser information for specifying an advertiser of a home page accessed by the passenger by inputting the URL. Information storage means, boarding fee storage means for receiving and storing a boarding fee via the electronic device with communication function, and the discounted amount storage means Based on the stored discount information, the discount amount specifying means for specifying the discount amount for the boarding fare, and the settlement means of the settlement service providing company, the settlement information that the settlement processing of the full amount of the boarding fare has been completed And a payment information receiving means for receiving the payment information by the payment information receiving and receiving means, in order to ask the advertiser to bear the specified discount amount, Claiming means for transmitting the specified discount amount information, and the payment service providing company specified by the payment service providing company computer for causing the passenger to refund the specified discount amount. And a refund instruction means for transmitting the discount amount information, and an in-vehicle advertisement server. 5. The paid transportation means as a price for passengers of the paid transportation means to enter the URL described in the advertisement display medium installed in the paid transportation means into the electronic device with a communication function to view the homepage of the advertiser. Is a server for in-vehicle advertisement for discounting boarding fee to a passenger, and a homepage transmitting means for displaying the homepage of the advertiser on the electronic device with the communication function in response to the URL input by the passenger to the electronic device with the communication function. And a predetermined discount amount storage means for storing discount amount information for a boarding fare, and an access for storing advertiser information for specifying an advertiser of a home page accessed by the passenger by inputting the URL. Information storage means, boarding fee storage means for receiving and storing a boarding fee via the electronic device with communication function, and the discounted amount storage means Based on the stored discount information, the discount amount specifying means for specifying a discount amount for the boarding fare, the sales amount of the advertisement object and the specified discount amount, the passenger Calculation means for obtaining the discounted amount to be paid to the advertiser, and settlement information receiving means for receiving settlement information that the settlement processing of the entire fare has been completed via the electronic device with communication function, When the settlement information is received by the settlement information receiving means, transmission of discounted sales amount information for transmitting the discounted sales amount information to the advertiser's settlement means for settlement of the discounted sales amount A server for in-vehicle advertisement, comprising: 6. A collating means for collating whether or not the electronic device with communication function inputting a URL and the electronic device with communication function for paying a boarding fee when getting off the vehicle are matched, and the matching means is provided. In order to determine specific collation information and to store the collation information in the electronic device with communication function, the collation information is transmitted to the electronic device with communication function in which the URL is input in the pay transportation means, and When the boarding fare is settled, the collation information is received from the electronic device with communication function, and it is determined whether the collation information matches with the collation information given to the electronic device with communication function that inputs the URL. The server for in-vehicle advertisement according to any one of claims 3 to 5. 7. Further, in order for the advertiser to bear the specified discount amount, the advertiser's computer is provided with burden amount information relating to the amount to be paid by the advertiser for the specified discount amount. The in-vehicle advertisement server according to claim 3 or 6, further comprising a requesting means for transmitting. 8. A person who views an advertisement inputs the URL described in the advertisement display medium into an electronic device with a communication function, browses the advertiser's home page, and purchases the advertisement target product. An advertising method for discounting, wherein the homepage of the advertiser is displayed on the electronic device with the communication function in response to the URL input by the person who saw the advertisement to the electronic device with the communication function, and the URL is displayed. By storing the advertiser information for specifying the advertiser of the homepage accessed by the person who viewed the advertisement, and storing the predetermined discount amount information for the advertisement target item in advance, The viewer receives and stores the sales amount information for the advertising target product that the viewer has decided to purchase, and specifies the discount amount for the advertising target product that has decided to purchase based on the discount amount information, and In order to send the sales amount information and the specified discount amount information to the settlement service provider that performs payment settlement for the target item and have the advertiser bear the specified discount amount, An advertising method, characterized in that the specified discount amount information is transmitted to a computer. 9. A person who views an advertisement inputs the URL described in the advertisement display medium into an electronic device with a communication function, browses the advertiser's home page, and purchases the advertised product. An advertising method for discounting, wherein the homepage of the advertiser is displayed on the electronic device with the communication function in response to the URL input by the person who saw the advertisement to the electronic device with the communication function, and the URL is displayed. By storing the advertiser information for specifying the advertiser of the homepage accessed by the person who viewed the advertisement, and storing the predetermined discount amount information for the advertisement target item in advance, The discount is stored in the discount amount storage means for receiving and storing the sale amount information for the advertisement target item that the viewer has decided to purchase, and the discount amount for the advertisement target item determined to be purchased. It is specified based on the amount information, and based on the sales amount information and the specified discount amount information, the discounted amount to be paid by the person who views the advertisement is obtained, and used to settle the discounted amount. In order to send the discounted amount information to the electronic device with a communication function, and to have the advertiser bear the specified discounted amount, the electronic device with a communication function of the advertiser is provided with the specified discounted amount. An advertising method characterized by transmitting information. 10. The paid transportation means is used as a price for passengers of the paid transportation means to enter a URL described in an advertisement display medium installed in the paid transportation means into an electronic device with a communication function to view an advertiser's homepage. Is an in-vehicle advertisement method for discounting a boarding fee to a passenger, and displays a homepage of an advertiser on the electronic device with the communication function in response to a URL input by the passenger to the electronic device with the communication function. In addition, the discount amount information for the boarding fare is stored, and the advertiser information for identifying the advertiser of the home page accessed by the passenger by the input of the URL is stored, and the boarding fare is stored in the electronic device with the communication function. The discount amount for the boarding fare is specified based on the discount information, and is received based on the boarding fare information and the specified discount amount information. , Sought a discount after the ride amount of money to be passengers pay, sending the discount after the ride amount of money information to the communication function with electronic devices,
An in-vehicle advertising method characterized by the above. 11. The paid transportation means is used as a price for passengers of the paid transportation means to enter the URL described in the advertisement display medium installed in the paid transportation means into the electronic device with a communication function to view the homepage of the advertiser. Is an in-vehicle advertisement method for discounting a boarding fee to a passenger, and displays a homepage of an advertiser on the electronic device with the communication function in response to a URL input by the passenger to the electronic device with the communication function. In addition, the discount amount information for the boarding fare is stored, and the advertiser information for identifying the advertiser of the home page accessed by the passenger by the input of the URL is stored, and the boarding fare is stored in the electronic device with the communication function. It is received and stored via the discount information, the discount amount for the boarding fare is specified based on the discount information, and the boarding fee of the boarding fare is determined by the payment means of the payment service provider. When the settlement information indicating that the amount has been settled is received, the specified discount amount information is transmitted to the advertiser's computer in order to have the advertiser bear the specified discount amount. In the vehicle, the specified discount amount information is transmitted to a computer of the payment service providing company in order to cause the payment service providing company to refund the specified discount amount to the passenger. Advertising method. 12. The paid transportation means as a price for passengers of the paid transportation means to enter the URL described in the advertisement display medium installed in the paid transportation means into an electronic device with a communication function to view the homepage of the advertiser. Is an in-vehicle advertisement method for discounting a boarding fee to a passenger, and displays a homepage of an advertiser on the electronic device with the communication function in response to a URL input by the passenger to the electronic device with the communication function. In addition, the discount amount information for the boarding fare is stored, and the advertiser information for identifying the advertiser of the home page accessed by the passenger by the input of the URL is stored, and the boarding fare is stored in the electronic device with the communication function. The discount amount for the boarding fare is specified based on the discount information, and is based on the sales amount of the advertising object and the specified discount amount. In the case where the passenger asks for the post-discount sales amount to be paid to the advertiser and receives payment information that the payment processing of the entire fare has been completed through the electronic device with communication function, the discount is applied. An in-vehicle advertising method, comprising transmitting the discounted sales amount information to a settlement means of the advertiser for settingtle a post-sale amount. 13. In order to verify whether the electronic device with a communication function that has entered a URL matches the electronic device with a communication function that setstles a boarding fare when getting off, specific collation information is determined and the collation is performed. UR the information within the toll transportation
When the electronic device with communication function in which L is input is transmitted and the collation information is stored in the electronic device with communication function and the boarding fare is settled, the collation information is received from the electronic device with communication function and the URL is stored. 13. The in-vehicle advertisement method according to claim 10, wherein it is determined whether or not the matching information is input to the electronic device with a communication function. 14. Further, in order to allow the advertiser to bear the specified discount amount, the advertiser's computer is provided with charge amount information regarding the amount that the advertiser should bear for the specified discount amount. It transmits, The in-vehicle advertising method of Claim 10 or 13 characterized by the above-mentioned. 15. A person who views an advertisement inputs a URL described in an advertisement display medium into an electronic device with a communication function to view an advertiser's homepage and purchase an advertisement target product. A program for causing a computer to execute a procedure for discounting, in response to a URL entered by the person who saw the advertisement into the electronic device with the communication function, the home page of the advertiser is displayed in the electronic device with the communication function. By storing the advertiser information for specifying the advertiser of the home page accessed by the person who viewed the advertisement by inputting the URL, and storing predetermined discount amount information for the advertisement target item. Every time, the person who saw the advertisement receives and stores the sales amount information for the advertisement target item which is determined to be purchased, and the discount amount for the advertisement target item which is determined to be purchased is The sale amount information and the specified discount amount information are transmitted to a settlement service providing company that specifies based on the amount information and performs payment settlement for the advertisement target item, and the specified discount amount is transmitted to the advertiser. A program that causes a computer to execute a procedure for transmitting the specified discount amount information to the advertiser's computer in order to bear the burden. 16. A person who views an advertisement inputs the URL described in the advertisement display medium into an electronic device with a communication function to browse the homepage of the advertiser and purchase the advertisement target product. A program for causing a computer to execute a procedure for discounting, in response to a URL input by the person who views the advertisement into the electronic device with communication function, the homepage of the advertiser is displayed in the electronic device with communication function. Stores advertiser information for identifying the advertiser of the home page accessed by a person who views the advertisement by inputting the URL, and stores predetermined discount amount information for the advertisement target item. Incidentally, the person who saw the advertisement receives and stores the sales amount information for the advertisement target item that the purchaser has decided to purchase, and the discount amount for the advertisement target item the purchase is determined, The discount amount is specified based on the discount amount information stored in the discount amount storage means, and the discounted amount to be paid by the person who views the advertisement is calculated based on the sale amount information and the specified discount amount information. , The communication function of the advertiser in order to transmit the discounted amount information to the electronic device with communication function used to settle the discounted amount and have the advertiser bear the specified discounted amount. A program for causing a computer to execute a procedure for transmitting the specified discount amount information to the electronic device. 17. The paid transportation means as a price for passengers of the paid transportation means to enter the URL described in the advertisement display medium installed in the paid transportation means into the electronic device with a communication function to view the homepage of the advertiser. Is a program for causing a computer to execute a procedure for discounting a boarding fare to a passenger, and in response to a URL input by the passenger to the electronic device with communication function, the home page of the advertiser is changed to the electronic device with communication function. Display and store predetermined discount amount information for the boarding fare, store the advertiser information for specifying the advertiser of the home page accessed by the passenger by inputting the URL, and store the boarding fare as described above. Received via an electronic device with a communication function, stored, and specify a discount amount for the boarding fare based on the discount information. On the basis of the discount amount information specified obtains a discounted boarding amount to passengers pay program for executing the steps of transmitting to the computer the discounted boarding amount information to the communication function-equipped electronic apparatus. 18. The paid transportation means is used as a price for passengers of the paid transportation means to enter the URL described in the advertisement display medium installed in the paid transportation means into the electronic device with a communication function to view the homepage of the advertiser. Is a program for causing a computer to execute a procedure for discounting a boarding fare to a passenger, and in response to a URL input by the passenger to the electronic device with communication function, the home page of the advertiser is changed to the electronic device with communication function. Display and store predetermined discount amount information for the boarding fare, store the advertiser information for specifying the advertiser of the home page accessed by the passenger by inputting the URL, and store the boarding fare as described above. A settlement service providing company that receives and stores via an electronic device with a communication function, specifies a discount amount for the boarding fare based on the discount information, and When the payment means receives the payment information that the payment processing of the entire fare is completed, the computer of the advertiser specifies the specified discount amount so that the advertiser can bear the specified discount amount. The specified discount amount information to the computer of the payment service providing company in order to cause the payment service providing company to refund the specified discount amount to the passenger. A program that causes a computer to perform the procedure. 19. The paid transportation means as a price for passengers of the paid transportation means to enter the URL described in the advertisement display medium installed in the paid transportation means into the electronic device with a communication function to view the homepage of the advertiser. Is a program for causing a computer to execute a procedure for discounting a boarding fare to a passenger, and in response to a URL input by the passenger to the electronic device with communication function, the home page of the advertiser is changed to the electronic device with communication function. Display and store predetermined discount amount information for the boarding fare, store the advertiser information for specifying the advertiser of the home page accessed by the passenger by inputting the URL, and store the boarding fare as described above. Received via an electronic device with a communication function and stored, specify a discount amount for the boarding fare based on the discount information, and sell the advertising object. Based on the specified discount amount and the specified discount amount, it is assumed that the passenger has calculated the discounted sales amount to be paid to the advertiser, and the settlement processing of the full amount of the boarding fee has been completed through the electronic device with communication function. A program for causing a computer to execute a procedure of transmitting the discounted sales amount information to a settlement unit of the advertiser for paying the discounted sales amount when receiving the payment information. 20. In order to verify whether the electronic device with the communication function that has entered the URL matches the electronic device with the communication function that setstles the boarding fare when getting off, specific verification information is determined and the verification is performed. UR the information within the toll transportation
When the electronic device with communication function in which L is input is transmitted and the collation information is stored in the electronic device with communication function and the boarding fare is settled, the collation information is received from the electronic device with communication function and the URL is stored. The program according to any one of claims 17 to 19, further comprising a procedure for determining whether or not it matches the collation information given to the electronic device with a communication function. 21. Further, in order to allow the advertiser to bear the specified discount amount, the advertiser's computer is provided with burden amount information regarding an amount to be paid by the advertiser for the specified discount amount. Have a procedure to send,
The program according to claim 17 or 20, characterized in that