JP2002531200A - System, method, and apparatus for presenting interactive data over a network - Google Patents

Abstract

Embodiments of the present invention for presenting interactive data to a user over a network include a main program and an interactive data module. The main program is any type of program seen by the user and includes a plurality of intervals that form the entire main program. The interactive data module is divided into a plurality of fulfillment levels. Each fulfillment level includes predetermined goals that the user must achieve within a given time. The fulfillment level of the interactive data module is presented during the main program interval. The insertion of the fulfillment level during the interval is similar to a television advertisement or a series of television advertisements and is inserted into a commercial break of a television program. As the user achieves each goal for each performance level, the user is given a predetermined reward.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[Related application]

The present application is entitled "Methods, Apparatuses and Systems on a Wide Area Network for Interactive Data Allocation", filed December 3, 1998, by Billy S. Star and Joseph M. Lot. No. 60,110,812, which is incorporated herein by reference.

[0002]

FIELD OF THE INVENTION

The present invention relates generally to systems, methods, and apparatus for presenting interactive data over a network, and more particularly, in a preferred embodiment, providing interactive data presentation within a main program for presentation over a network. Systems, methods and apparatus for creating and embedding.

[0003]

BACKGROUND OF THE INVENTION

Wide area networks, such as the Internet and the World Wide Web (WWW), are evolving to provide access to information on a global scale and to provide a global market. Network users can access the WWW for various needs, such as research, exchanging information with other users, obtaining goods and entertainment, and the like.

[0004] Currently, retailers and wholesalers on the network advertise goods and services by various means of promotion. For example, one method of advertising is banner advertising, which is frequently used on web pages. Banner ads are part of a web page that contains promotional information. However, banner ads generally do not include complete ads. To view the ad, the user must give consent to the banner,
You must link or access a product page related to the product or service advertised in the banner ad. Another type of advertisement uses windows that are presented to the user when the user opens a web page. To see this type of advertisement, the user must wait for the information to be downloaded to the window. In such a case, the window can be closed by the user before the advertisement is presented, thereby invalidating the purpose of the advertisement.

While the above types of advertisements are currently useful, it is not clear how effective such advertisements are. Many banner ads are rarely captured, and full frame window ads are closed by the user before they can be downloaded and viewed by the user. Since these types of advertisements hinder the user's work, users often try to avoid advertisements.

[0006] One of the more effective advertising technologies is in the field of television and radio. Television advertisements, similar to radio advertisements, are intended to have information about goods or services interspersed between or during television programs. "Break" or breaks between major programs are designed to allow insertion of advertisements commonly known as "commercials". Generally, commercials are short messages that promote a particular product or service, and commercials last about 15 or 30 seconds.

[0007] An advantage of including commercials at predetermined breaks in the main program is that the viewer is a spectator who is bound for the purpose of the main program.
That is, the audience is making a voluntary choice to watch the main program. Thus, the audience is generally present when the commercial begins. However, as is generally known, the novelty of these short diversions has diminished, and with it the audience's attention has diminished. One disadvantage of television commercials is that they cannot capture the audience to keep watching them throughout the commercial. Commercial breaks have become major program breaks that allow the audience to do other things. Thus, similar to the current type of advertisements on the WWW, television-type advertisements have not been able to attract the attention of the audience much.

As indicated above, target data, such as promotional information and advertisements, are presented to the user so that the user remains fully interested and fully views or listens to advertisements and other target data. There is a need in the industry for doing this. Further, there is a need to present target data in such a manner that the user receives the target data without interfering with the user's actions.

[0009]

Summary of the Invention

Embodiments of the present invention relate to systems, methods and apparatus for presenting interactive data over a network. In a preferred embodiment, the present invention relates to a system, method, and apparatus for creating, embedding, and displaying interactive data presentations within a main program for presentation over a network.

An embodiment of the present invention for presenting interactive data to a user over a network includes:
It includes a main program, an interactive data module, and a user interface. The main program can be any kind of program that the user wants to watch. The main program includes a plurality of intervals, and the intervals are sequentially presented to the user with "breaks" so that the main program is presented as a whole.

[0011] The interactive data module includes a plurality of fulfillment levels, target data, and predetermined rewards. The interactive data module is divided into fulfillment levels, each containing a predetermined goal that the user must achieve within a given time. If the user can achieve the goal within a given time, the user proceeds to the next fulfillment level. Otherwise, the user must repeat the given performance level until the goal is achieved. As the user achieves each goal at each performance level, the user receives a predetermined reward.

The target data is an advertisement for a product or service that the provider wants to promote, embedded in the interactive data module and predetermined by the provider. The fulfillment level of the interactive data module is presented during the main program interval. The insertion of the fulfillment level between the inverters is similar to a television advertisement or a series of television advertisements and is inserted in a commercial break of a television program.

If the user successfully completes all fulfillment levels before the end of the main program or within a given number of intervals allocated for the fulfillment of the interactive data module, the user will have a predefined In return, this is a reward for successfully completing the interactive data module. To access the system, the user launches a user interface such as a menu.

A feature of an embodiment of the present invention lies in the interspersion of interactive programs within the main program. The advantage of this feature is that the provider can get the user's attention more easily.

[0015] A further feature of an embodiment of the present invention is that the target data is embedded in the interactive data. The advantage of this feature is that the user receives the information that the provider or sponsor wants the user to see without interrupting the user's behavior. A further advantage of this feature is that when a user spontaneously launches an interactive program, the user naturally receives the target data.

Yet another feature of embodiments of the present invention is that rewards are provided to the user. An advantage of this feature is that the user is motivated to participate in the interactive program, so that the user spontaneously views the target data embedded in the interactive program.

The above and other features and advantages of embodiments of the present invention will become apparent from the following more detailed description, taken in conjunction with the accompanying drawings of the illustrated embodiments.

A detailed description of embodiments of the present invention will be made with reference to the accompanying drawings, wherein like reference numerals designate corresponding parts of the figures.

[0019]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

Embodiments of the present invention are directed to a system, method, and apparatus for displaying content to a user over a wide area network. Embodiments of the present invention use computer networks and programs for searching and displaying content to a user over a wide area network, such as the WWW or the Internet.

[0020]

[Hardware environment]

A preferred embodiment of the present invention operates on a network that includes computers on multiple networks and includes, for example, at least one user computer and at least one provider computer coupled by a communication network such as the Internet or WWW. FIG. 1 briefly illustrates an exemplary network system 10 operated in accordance with a preferred embodiment of the present invention.

Network system 10 includes at least two user computers 12 and at least one provider or content computer 14 and is coupled for communication by the remainder of the network, generally designated 16. In the illustrated embodiment, three user computers 12 and one provider computer 14 are shown in a network system. It is understood that further embodiments may include any suitable number of user and provider computers. Network system 10 may include a closed or intranet configuration, an open or public access network configuration, or a combination of such configurations, as is well known in the art. For example, the user computer 12 and the provider computer 14
May be included in smaller, interconnected networks. In the Internet embodiment, network system 10 includes a number of interconnected Internet and intranet combinations. For the sake of simplicity, the various hardware components (eg, host servers, routers, connectors) and software required to communicate between computers on a network system are not described in detail herein. Such hardware and software are within the skill of those in the art, and will depend at least in part on the type of network system used and the desired application.

User computer 12 may include any suitable network device capable of communicating with other network devices of the network system. In a preferred embodiment, user computer 12 includes one or more computer-readable media (eg, but is not limited to, a floppy disk, hard disk, computer network, random access memory (RAM), CD-ROM, etc.). ), A display device for providing a display perceptible to the user (eg, a cathode ray tube CRT display, a light emitting diode LED, or a liquid crystal diode LCD display, a plasma display). And the like, but are not limited to, visual displays, audio displays or tactile displays, and user input devices (eg, keyboard, mouse, etc.). , There is a microphone, these include but not limited). In a preferred embodiment, the user computer includes a personal computer system having a CRT display, a keyboard and a mouse user input device.

The user computer 12 is controlled by appropriate software and is a network that allows users to request, receive, and display information (or content) from or via the content providing computer 14 on the network system 10. Includes communication and browser software. In a preferred embodiment, user computer 12 displays content received from provider computer 14 using a program such as a browser.

The provider computer 14 may include any suitable network device capable of providing content (data display text, hypertext, pictures, graphics video and / or audio) for communication over a network.
In a preferred embodiment, the provider computer is stored on one or more computer readable media (eg, but not limited to, a floppy disk, hard disk, random access memory RAM, CD-ROM, etc.). It provides a user computer 12 with content for communication, including a programmable processor operable according to the program being performed. The donor computer may include, but is not limited to, for example, a personal computer, a mainframe computer, a network computer, a portable computer, a personal data assistant (eg, 3Com Palm Pilot), and the like. Provider computer 14 may include one or more internal data storage devices (not shown) for storing communication content to user computer 12. Alternatively or additionally, the provider computer can be coupled to an external data storage device, computer or other means from which the provider computer 14 can obtain content for communicating with the user computer 12. In one embodiment, the external device may include a further network device coupled to the network 16.

[0025]

General Description of the Preferred Embodiment

Embodiments of the present invention for presenting interactive data to a user on a network include:
It includes a main program 18, an interactive data module 20 and a user interface 22. The main program 18 is a program of a predetermined length,
Includes, but is not limited to, any type of program such as a documentary, soap opera, serial, or movie.

If the main program 18 is in analog format, the main program must be digitized before being transferred to the provider computer 14 or other storage means, such as a server. In one embodiment, transfer of the main program 18 to the provider computer 14 is accomplished by using a video input card, a sound input card, and capturing software. Main program 1
Any suitable capture software that can transfer 8 to a provider computer, including but not limited to VidCap32 or Adobe Premiere, for example.

In order to maximize the speed of access to end users on the network,
The main program 18 is converted into a data string. In some embodiments, the Real Network
Software programs like Publisher's Publisher and Apple's QuickTime 3.0 are used to stream the main program, but any software that can stream the program is suitable. In addition to spills, other parameters of the main program 18 can be adjusted to maximize transfer time to the user. These other parameters include view screen size, frame rate, audio sampling rate, contrast and colors used,
It is not limited to these.

The main program can be obtained from any source or combination of sources. For example, in some embodiments, a provider, such as a web host, creates the main program. However, in some embodiments, the primary program is owned by a third party. In such a case, before using the main program, it may be necessary to obtain suitable rights, such as the right to execute.

Referring to FIG. 2, main program 18 includes a plurality of segments or intervals 24, which are parts of the main program. In the preferred embodiment, the intervals 24 are presented sequentially from the user's perspective, such that the main program 18 is presented from beginning to end.

The interval 24 includes a predetermined period t. Generally, the duration of each interval (t1, t2, t3, t4) is approximately equal, but in some embodiments, the duration of one or more intervals 24 may be different. For example, in one embodiment (
(Not shown), t1 is equal to t2, but t1 is greater than t3 and t4
Less than.

The interactive data module 20 is interactive in nature and is intended to connect with a user. The interactive data module may include any kind of interactive means, including, but not limited to, surveys, games, trivia quizzes, combinations thereof, or other suitable means requiring interactive interaction with the user. Not done. In general, the overall duration of the interactive data module 20 is shorter than the main program 18 and requires various skill levels on the part of the user. As described above, the interactive data module 2
A 0 may simply require the user to participate in the survey, or the user may be required to show features related to cleverness or dexterity required in video arcade games and the like.

Referring to FIG. 3, the interactive data module 20 includes a plurality of fulfillment levels 26, target data 28 and predetermined rewards 30. The interactive data module 20 is divided into fulfillment levels 26, each containing a predetermined goal 32 that the user must achieve within a given time. In some preferred embodiments, the time to achieve goal 23 is 30 seconds, but 15 seconds,
Other times of 45 seconds or 60 seconds are also suitable, but not limited to. In the preferred embodiment, the time to achieve the goal is similar to the time of a television or radio commercial, or a series of commercials.

In one embodiment, except for the first fulfillment level, each fulfillment level 26 is assembled or advanced based on a previous fulfillment level. For example, if the interactive data module 20 is a series of rooms that the user has to go through to reach a particular room containing a certain prize, then the user may be at a second fulfillment level. To enter this room, you need to enter and exit the room at the first fulfillment level 26. In this manner, subsequent development of the fulfillment level 26 depends on achieving the previous fulfillment level 26.

As described above, if the user achieves goal 32 within a given time, the user proceeds to the next fulfillment level. If the user is unable to achieve goal 32 within a given time, the user must repeat a given fulfillment level 26 until goal 32 is achieved. As the user achieves each goal 32 of a given fulfillment level 26, the user progresses through the fulfillment levels. As the user achieves each goal 32 at each fulfillment level, the user achieves a predetermined reward 30.

The target data 28 is embedded in or coupled to the interactive data module 20. The target data 28 is predetermined by the provider and can include advertisements for products or services that the provider wants to promote or that the provider who is paid to promote by the advertiser or sponsor wants to promote. . The target data 28 may be audible, such as text, graphics, or clink. Generally, the target data 28 is the advertisement of the sponsor of the main program.

In one embodiment, target data 28 is the subject of an interactive data module. For example, in one embodiment, interactive data module 20 is directed to a game in which a user finds hidden food sold by a particular company. In this case, the company logo and the food name, and possibly any text associated with the food, can be included in the presentation of the interactive data module 20. In this manner, the subject of the interactive data module 20 is the target data 28, the information that the sponsor wants the user to see.

In another embodiment, target data 28 corresponds to or is associated with the subject of the interactive data module. For example, an interactive football game may include the logo of an athletic shoe manufacturer. In this manner, the desired target data 28 is presented to the user during the module interaction, even if the target data 28 is not the direct subject of the interactive data module.

Overall, the interval 24 of the main program 18 is not played or played continuously, but instead of a pause 31 or a predetermined time after the stop of the interval 24, before the start of the later interval 24. . In this manner, the main program 18 is suppressed for a given time after each interval 24 is presented to the user.

Referring to FIG. 4, the fulfillment level 26 of the interactive data module 20 is placed in the interval 31, ie, in the interval 24 of the main program. Fulfillment level 2
Inserting 6 during interval 24 of main program 18 is similar to a television advertisement or a series of television advertisements, which are inserted into commercial breaks during television programs. The user has the task of challenging the achievement 32 of the particular fulfillment level 26 within the time period 31, the time of the time period 31 corresponding to the time allocated to a given fulfillment level. When the user has achieved the goal, the user proceeds to the next fulfillment level 26, where the next fulfillment level 26 is presented in the next "commercial break" of the main program. In some embodiments, if the user achieves the goal 32 of the fulfillment level 26 before the interval 31 ends, the next fulfillment level 26 can be started.

When the interval 31 ends, the next interval of the main program 18 starts. In a preferred embodiment, the interactive data module 20 is terminated by using a meta-refresh tag or other means that can terminate the fulfillment level 26 of the interactive data module, such as a cookie or a small tracking file, and the user To the right place in the main program. The cookie "remembers" the user's particular location in the interactive data module 20
Or provide a function for recording. In this manner, the user can reconnect with the interactive data module 20 at the exact location away from the last commercial. Thus, if desired, the user can reconnect with the interactive data module 20 from any location at a particular fulfillment level 26, without having to restart the fulfillment level 26 from the beginning between the next intervals. Similar means for terminating main program 18 at the end of period t for a given interval 24 is used.

If all the fulfillment levels 26 can be successfully completed before the main program is completed or within a given number of intervals 31 assigned to the fulfillment of the interactive data module 20, the user Receives a predetermined reward 30.

The predetermined reward 30 is an award given to the user. The rewards 30 include coupons, lottery applications, gift certificates, discount coupons, free promotional items and tickets,
It is not limited to these. In some embodiments, there is no prize, and the user returns 3
It is understood that 0 is a sense of accomplishment. If the user successfully completes the final fulfillment level 26, a reward application 34 is presented to the user. Referring to FIG. 5, application form 3
4 asks the user for user information 35 necessary for providing a prize. The application form 34 includes a submit button 36, and when the user presses the submit button 36, the application form is transmitted to the provider computer. In some embodiments, the application can be printed out via print button 37 and redeemed at a retailer or service center operated by the sponsor of target data 28. The user is informed of the rewards 30, which are sent to the user by any suitable means, such as, but not limited to, network and mail.

Referring to FIG. 6, in a preferred embodiment, the user interface 22 is a menu, and includes a program selection section 40, a user information section 42 and a presentation button 4.
4 inclusive. Menu 22 is accessible on the website from the user's browser. Referring to FIG. 7, in one embodiment, program selection unit 40 shows a list of types of selection of main programs 46 that can be selected by the user. For example, a menu allows a user to select from programming such as sports, education, movies, comedy, drama, action, mystery, situational comedy, and reruns. When the user selects the type of programming that he wants to see, the user
Is given and you choose from. In one embodiment, the pull-down menu shows a selection list of main programs 47 for a particular type of selection. The user selects the particular program he or she wants to view by appropriate means, which may include checking the box next to the choice, or highlighting or clicking on the choice, but not Is not limited.

The user information section 42 is an information collecting section that can be used to systematically organize user profiles. From the user information section 42, the user can indicate various information preferences such as, for example, the type of movie, food, hobbies, sports, and the like. In one embodiment, the preference is a series of boxes selected by the user, but any manner of obtaining user information is suitable. For example, the user may be presented with a question and inserted into the space, but is not limited to this.

After the user has marked the appropriate boxes for specific primary program 18 selections and user information, the user presses the submit button 44. The information is transmitted to the main computer, where the main program 18 is searched to select an interactive data module. If no user data is included, interactive data module 2
0 is selected based on the selection of the main program. However, if the menu includes the user information portion 42 and the user makes a selection indicating preference, the selection of the interactive data module 20 may be made based in part on the user information.

In operation, referring to FIG. 8, the user selects 48 the main program 18 from a menu. As described above, if the menu includes the user's favorite items, the user is prompted to present user profile information. Main program 18
Is selected, the request is provided to the provider computer. The user does not know about the choice of interactive data module, but before the main program starts,
The interactive data module 20 is selected. In this embodiment, the main program 18 is divided into intervals I1, I2, I3 and I4. Similarly, interactive data module 20 is divided into fulfillment levels P1, P2 and P3.

When the interactive data module 20 is selected, the main program 18 starts,
The interval I1 is presented to the user. Interval I1 is broadcast until the end of the interval. When the interval I1 is completed, a first “commercial break” occurs. At the time of the first commercial break, the interactive data module 20 starts 52 and the fulfillment level P1 is started. The user plays or responds 54 to the fulfillment level P1 for a predetermined time. At the end of the performance level P1,
The broadcast of the interval I2 starts 56 and continues until the end.

At the end of interval I 2, it is determined 58 whether the user has exited fulfillment level P 1 and has achieved a pre-established goal. User fulfills level P
If the first goal 32 has been achieved, the fulfillment level P2 is presented 60 to the user.
If the goal 32 of the fulfillment level P1 has not been achieved, the fulfillment level P1 is replayed 62 by the user.

At the end of the performance level P 1 or P 2, an interval I 3 is broadcast 64. At the end of the interval I3, the user returns to goal 3 of the previous fulfillment level 66.
2 is determined. If the user has achieved the goal 68, the next fulfillment level 26 is presented to the user. In this case, the fulfillment level P2 or P3 may be played. For example, if the user fails the fulfillment level P1 in the first attempt, but succeeds in the second attempt, the fulfillment level P2 is presented.
However, if the user has successfully completed each fulfillment level, fulfillment level P3 is presented to the user. However, if the user has failed to achieve the goal 32 of the previous fulfillment level, the fulfillment level 26 is presented again.

At the end of the period of the final fulfillment level, an interval I 4 is presented 72 to the user. At the end of the interval I4 and the main program, it is determined 74 whether the user has achieved the goal 32 of the highest fulfillment level, namely fulfillment level P3. If the user has achieved goal 32 at fulfillment level P3, the user has intentionally completed all the fulfillment levels, that is, the goals at fulfillment levels P1 and P2. If the user has achieved all performance-level goals, the user is given a predetermined reward 76. If the user has not achieved all performance-level goals, no reward is given 78. In some embodiments, the reward 3
A 0 is awarded for achieving the goal 32 of the final fulfillment level 26 and is not postponed until the end of the main program.

It is understood that the user can play during the interim period. Thus, in some cases, a user may complete more than one fulfillment level 26 before the next segment 20 of the main program begins. In this case, the user's "location" is saved and the user can begin interacting at the appropriate fulfillment level in the next interval.

In addition to the embodiments described above, in another embodiment, the interactive data system may include tracking techniques. Tracking techniques, such as software, allow for tracking and documenting all types of statistical data that can be predetermined by a sponsor or provider. For example, the identity of the user, the geographic location of the user, the number of times the user has joined the program, and the general skill level that the user can achieve can be tracked. The collected variables can be recorded in a database or a log file. This information can be used to determine the type of interactive data module 20 to present to the user if the user determines that he or she wishes to view more than one primary program. In this way, a more appropriate and enjoyable interactive data module 20 can be presented to a particular user. In one embodiment, the custom CGI programming is an Environment (ENV) derived from a common Internet protocol.
Record the variables.

The interactive data module complements all kinds of main programs 18 by:
It is understood that they can be created or to facilitate the desired target data. A set of interactive data modules can be created that are created for a theme or for the target data 28. Further, a set of interactive data modules can be created that are directed to the type of target data 28 or unrelated target data.

While some features of interactive data module 20 have been described above, at least one embodiment of a method of creating interactive data module 20 will be described below.

The method of creating the interactive data module 20 includes creating an event sequence having a plurality of fulfillment levels, defining a final goal 32 or payoff 30, and developing the event sequence. An event sequence is a sequence of activities that a storyline or user encounters in an interactive data module. In some embodiments, a storyboard or flowchart is created that shows the sequence of events. In the preferred embodiment, the event sequence is a series of steps that must be accomplished by the user, and the storyline of the interactive data module 20 is designed to receive the user with specific target data 28, and the advantages of the target data May be included.

At least one achievable goal 32 is defined for each performance level.
Each fulfillment level 26 is not limited to a single goal, but may be based on the length of the main program, the time allotted to the interactive data module, and the skill level or difficulty of each goal, which may lead to multiple goals. It is understood that it can be included.
In general, the goal should be able to be achieved within a predetermined time, for example, 30 or 60 seconds. Each fulfillment level 26 is designed to require some skill from the user, for example, reasoning skills, visual-hand coordination, trivia, knowledge of history and sports, special skills in mathematics or spelling, etc. Have been.

Once the concept of the event sequence and / or the subject of the event sequence has been defined, the final reward 30 is determined. The final reward 30 is one of the motivations for the user to participate in the interactive data module, and may include, for example, coupons, lottery offers, gift certificates, discount coupons, free promotional items and tickets, as described above.

The development of an event sequence is to program graphics and text into a series of programs that can be executed for a user. Other decorations, such as text, graphics, and sounds, are incorporated into the event sequence at the appropriate points in the story line to create the story or event.

The development of the event sequence is achieved via a software program. The choice of software program or development tool will depend, in part, on the type of interactive data module 20 to be created. The appropriate development tool is Macromedia Fla
Including, but not limited to, sh and Director.

In addition to text, graphics and other decorations, signals such as meta-refresh tags or commands from within the secondary programming are included at the end of each fulfillment level, which are triggered by user actions . When activated, the signal indicates that the user has completed fulfillment level 26 or that the time allotted for fulfillment level 26 has expired. In one preferred embodiment, the signals are in a custom scripting language. For example, with the tool Director, one can use the Director scripting language known as Lingo. In addition to notifying the program that the fulfillment level 26 time has expired, the signal interfaces with the tracking management software, which tracks or remembers the achievement level of the fulfillment level 26 and allows the user to perform the next commercial break. The interactive data module 20 can be started at a suitable location in. Thus, the user's fulfillment level 26 is determined by the interactive data module 20 in the next interval 31. The custom script sends commands to the tracking software to determine the user's achievement level. The tracking software responds to the custom script by displaying the user's location.

While the above describes the invention with examples having the specific form shown and described, they are not limiting. On the contrary, the above is intended to cover all modifications and alternative constructions falling within the spirit and scope of the invention as set forth in the following claims.

[Brief description of the drawings]

FIG. 1 is a diagram of a network system environment according to a preferred embodiment of the present invention.

FIG. 2 is a diagram showing a main program according to a preferred embodiment of the present invention.

FIG. 3 illustrates an interactive data module according to a preferred embodiment of the present invention.

FIG. 4 is a diagram showing a main program in which interactive data modules are scattered according to the embodiment of FIGS. 2 and 3;

FIG. 5 is a diagram showing a preferred embodiment of a reward application.

FIG. 6 illustrates a user interface according to a preferred embodiment of the present invention.

FIG. 7 is a diagram showing a list of main programs according to the preferred embodiment of FIG. 6;

FIG. 8 is a block diagram illustrating the operation of a system for presenting predetermined data to a user according to a preferred embodiment of the present invention.

──────────────────────────────────────────────────続 き Continuation of front page (81) Designated country EP (AT, BE, CH, CY, DE, DK, ES, FI, FR, GB, GR, IE, IT, LU, MC, NL, PT, SE ), OA (BF, BJ, CF, CG, CI, CM, GA, GN, GW, ML, MR, NE, SN, TD, TG), AP (GH, GM, KE, LS, MW, SD, SL, SZ, TZ, UG, ZW), EA (AM, AZ, BY, KG, KZ, MD, RU, TJ, TM), AE, AL, AM, AT, AU, AZ, BA, BB, BG, BR, BY, CA, CH, CN, CU, CZ, DE, DK, EE, ES, FI, GB, GD, GE, GH, GM, HR, HU, ID, IL, IN , IS, JP, KE, KG, KP, KR, KZ, LC, LK, LR, LS, LT, LU, LV, MD, MG, MK, MN, MW, MX, NO, NZ, PL, PT, RO, RU, SD, SE, SG, SI, SK, SL, TJ, TM, TR, TT, UA, UG, US, UZ, VN, YU, ZA, ZW (72) Inventor Lot, Joseph Matthew United States, 91607 California, Valley Village, Alberts, 11941, No.12 F-term (reference) 2C001 AA04 AA11 BA06 BD03 CB08 CC01 5B085 BA07 BE07 BG07 CA07 CE03

Claims (10)

[Claims] An apparatus for presenting predetermined data to a receiving side on a network, comprising a main program divided into predetermined intervals, wherein each predetermined interval is a predetermined period. Further comprising an interactive module, wherein the interactive module includes a plurality of fulfillment levels, each fulfillment level has a predetermined period and a predetermined goal, and further includes a predetermined prize; An apparatus wherein the fulfillment level of the type module comes after a predetermined interval of the main program, and an alternate presentation of the main program and the interactive module takes place. 2. The plurality of fulfillment levels includes a first fulfillment level having a first predetermined goal, and a second fulfillment level having a second predetermined goal, and the receiving side. 2. The apparatus of claim 1, wherein the first must achieve a first predetermined goal before proceeding to a second fulfillment level. 3. The apparatus of claim 1, wherein the predetermined data is presented to a recipient at at least one fulfillment level. 4. The apparatus of claim 1, wherein the predetermined data is associated with a predetermined prize. 5. A method for presenting predetermined data to a recipient on a network, comprising the step of dividing the main program into predetermined intervals, each interval comprising a predetermined time period, Further comprising the step of dividing the interactive module into a plurality of fulfillment levels, each fulfillment level comprising a predetermined time period, each fulfillment level having a predetermined goal, and further interacting with a predetermined interval of the main program. Alternating the presentation level to the recipient with the fulfillment level of the type module; the predetermined intervals of the main program and the fulfillment level of the interactive module to the recipient until all the predefined intervals are presented. And repeating the alternate presentation with. 6. The step of presenting the predetermined interval comprises presenting a first predetermined interval to a recipient, followed by presenting a first fulfillment level having a first predetermined goal. Presenting a second predetermined interval to the recipient, followed by presenting a first or second fulfillment level, wherein the first or second fulfillment level is provided. The method of claim 5, wherein the presentation of the level is determined by the recipient's achievement of the first goal. 7. A process for creating an interactive data module with a main program for presentation to a recipient on a network, the interactive data module defining a subject of the interactive data module. Defining an award, developing an interactive data module, dividing the interactive data module into a plurality of fulfillment levels, each fulfillment level including at least one interactive task and a predetermined goal, The achievement of a goal is determined by the successful completion of a task, and the process of incorporating the main program into an interactive module for presentation on the network. 8. A process for developing a data presentation programmed with an interactive data module for presentation on a network, the method comprising selecting a main program and formatting the main program for presentation on a network. Define the subject of the interactive data module, define the interactive mode of the interactive data module, define the award, divide the main program into multiple segments, each segment being a predetermined amount of information, Furthermore, the interactive data module is divided into a plurality of fulfillment levels, each fulfillment level including at least one interactive task and a predetermined goal, the achievement of the goal being determined by the successful completion of the task, and Incorporate interactive data module implementation levels into program segments Process. 9. The process for developing a data presentation according to claim 8, wherein the formatting of the main program is a digitization of the main program. 10. An apparatus for presenting predetermined data to a receiving side on a network, the apparatus comprising a main program divided into predetermined intervals, wherein each predetermined interval corresponds to a predetermined period. And further comprising an interactive module, wherein the interactive module comprises a fulfillment level, the fulfillment level has a predetermined period and a predetermined prize, and the fulfillment level of the interactive module is a predetermined of the main program. Following the interval, an alternating presentation of the main program and the interactive module takes place.
apparatus.