JP2002342656A - System and method for processing customer potential demand information - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a method which enables a customer who does shopping in a store to quickly find a display place of desired merchandise, and also allows a store side to notify the customer of the display place of merchandise at a low cost and also to sense customer potential demand. SOLUTION: A customer potential demand information processing system comprising an inputting means 102A for the customer 101 inputting information of merchandise 103 desired to be purchased, a retrieving means 106 for retrieving a display place of the merchandise desired to be purchased from a place memory means 107 storing display place information of a store 100, an outputting means 108 for outputting retrieval results by the retrieving means to a portable terminal 102 carried by the customer and a processing memory means 109 for statistically processing the inputted information of the merchandise desired to be purchased and storing the inputted information, is constructed. The customer can obtain the display place of the merchandise desired to be purchased from the outputting means 108. The store can sense the potential demand of the customer by the processing memory means 109.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method for analyzing and processing potential demand information of a customer obtained at a store and utilizing it for demand prediction.

[0002]

2. Description of the Related Art Conventionally, as a method for a customer to purchase a desired product at a store, the customer searches for a display place of the desired product by walking through the store with reference to bulletin information and the like. It was common to ask the clerk where to display the products he wanted. Instead of asking a clerk, a customer sometimes operates a product information terminal installed in the store to check a display place of a product to be purchased.

On the other hand, as a method for a store manager to predict demand for individual products, there has been a method of inferring actual sales in stores, inquiries from clerks from customers, and general sales in the market. The store manager has mainly determined the display place and the display amount of the product in the store according to the demand forecast.

[0004]

However, in large stores, which have been gradually increasing in number in recent years, the number of products to be displayed is very large, and the display locations are wide. Things are getting harder.
Furthermore, in large stores, the number of clerks is often small in order to control costs, and in addition, some customers may feel a mental burden when asking the clerk for the display place of the product desired to be purchased.

[0005] As described above, it has become more difficult in recent years for customers to search for desired products at stores.

[0006] Further, in the case of confirming the display position of a product by operating a product guide terminal installed in a store, the type of terminal and the operation method differ depending on the store, and there are cases where operation is difficult. In addition, there is a problem that it is necessary to wait in turn during congestion because the number is limited.

[0007] On the other hand, on the store side, there is a loss due to the customer giving up purchasing without knowing the display place of the product. In addition, when the product desired by the customer is not in the store, the store has lost business opportunity without noticing the customer's demand. Furthermore, in order to prevent a decrease in the ability to attract customers due to these influences, the conventional method requires an increase in the number of clerks or an increase in the number of product guidance terminals, resulting in a problem of high cost.

[0008] Further, when the store manager determines the display location and the display amount of the product in the store with reference to the actual sales in his or her store, it may not actually be in a desirable state. For example, since the sales of individual products are greatly affected by the condition of the display, even if the current sales are not good, it may be due to the poor display location or manner, May not be able to conclude that the product is unsellable.

[0009] Also, when predicting the demand for a product from the general sales in the market, it is difficult to make a highly accurate prediction because the customer class varies depending on the actual store location conditions.

The present invention solves the above-mentioned conventional problems, and enables a customer shopping at a store to quickly find a display place of a desired product, and at the store side, to find a display place of the product at low cost. The purpose is to provide a way to be communicated to the customer and to be able to sense the potential demand of the customer.

[0011]

SUMMARY OF THE INVENTION In order to solve the above-mentioned conventional problems, a customer latent demand information processing method according to the present invention comprises an input procedure for a customer to input information of a product desired to be purchased, and a display location information of a store. A search procedure for searching the display location of the desired product from the storage location storage means, an output procedure for outputting a result of the search by the search procedure to a portable terminal of a customer, and the input desired product information Is statistically processed and stored.

[0012] With this, it is possible to simultaneously guide a plurality of customers to the display place of the product at a low cost, obtain potential customer demand information, and perform more accurate demand prediction suitable for each store. .

[0013]

According to the first aspect of the present invention, an input procedure in which a customer inputs information of a desired product to be purchased and a display location of the desired product to be purchased are stored from location storage means for storing display location information of a store. A customer storage process comprising: a search procedure for searching; an output procedure for outputting a result of the search by the search procedure to a portable terminal of the customer; and a processing storage procedure for statistically processing and storing the input desired product information. By adopting the demand information processing method, it is possible to simultaneously guide the display location of products to multiple customers at low cost, and obtain potential customer demand information. Can predict. As a result, the store can display products closer to customer demand,
This will lead to an increase in customer attraction and sales. In addition, the customer can immediately know the display place of the product desired to be purchased without asking the clerk, and can shop without feeling the mental burden of talking to an unknown clerk. This leads to an increase in the ability of stores to attract customers and sales.

[0014] According to a second aspect of the present invention, there is provided a search means for searching for a display location of the desired product from an input means for inputting information of a desired product by a customer and a location storage means for storing display location information of a store. A customer potential demand information processing system comprising: output means for outputting the result of the search by the search means to the portable terminal of the customer; and processing storage means for statistically processing and storing the input desired product information. It was done. As a result, it is possible to simultaneously guide a plurality of customers to a display place of a product at a low cost, obtain potential customer demand information, and perform more accurate demand prediction suitable for each store. As a result, in the store, products closer to the customer's demand can be displayed, which leads to an improvement in the ability to attract customers and an increase in sales. In addition, the customer can immediately know the display place of the product desired to be purchased without asking the clerk, and can shop without feeling the mental burden of talking to an unknown clerk. This leads to an increase in the ability of stores to attract customers and sales.

According to a third aspect of the present invention, there is provided an inventory storage means for storing product inventory information of a store in the customer potential demand information processing method according to the first aspect, and a desired product to be purchased which is input to the inventory storage means. 2. The customer potential demand information processing method according to claim 1, further comprising an inventory analysis / classification procedure for comparing and analyzing information, and an order information output procedure for outputting order information of goods according to a result of the inventory analysis / classification procedure. is there.

[0016] Thus, when the product is not sold due to insufficient stock, the store can know immediately that the order should be made, so that the chance of losing business opportunities is reduced, and the product closer to the customer's demand can be purchased. . As a result, it leads to the ability to attract customers and increase sales.

According to a fourth aspect of the present invention, in particular, a stock storage means for storing merchandise inventory information of a store in the customer potential demand information processing system according to the second aspect, and a desired product to be purchased which is input to the stock storage means. 3. The customer potential demand information processing system according to claim 2, further comprising: inventory analysis / classification means for comparing and analyzing information, and order information output means for outputting order information of a product according to a result of said inventory analysis / classification means. is there.

[0018] Thus, if the product is not sold due to lack of inventory, the store can know that the order should be made immediately, so that the chance of losing business opportunities is reduced, and it is possible to purchase a product closer to the customer's demand. . As a result, it leads to the ability to attract customers and increase sales.

According to a fifth aspect of the present invention, in particular, a purchase for confirming whether or not a product whose search result has been output to a customer by an output procedure in the customer potential demand information processing method according to the first or third aspect is actually purchased. A confirmation procedure, a purchase analysis / classification procedure for analyzing and classifying by comparing the purchase confirmation procedure with the location storage means, and a display change for outputting information for examining a change in a display place and a method of a product according to the result of the purchase analysis / classification means. 4. The customer potential demand information processing method according to claim 1, further comprising an information output procedure.

In this way, when a customer inputs desired product information and the search result is output, the product is often not actually purchased. It is presumed that there is a problem with the location and the display method, and the display of the product can be changed. As a result, more appropriate products can be displayed, which leads to an increase in the ability of the store to attract customers and sales.

According to a sixth aspect of the present invention, in particular, a purchase for confirming whether or not a product whose search result has been output to the customer by the output means in the customer potential demand information processing system according to the second or fourth aspect is actually purchased. Confirmation means, purchase analysis / classification means for comparing and analyzing the contents of the purchase confirmation means with the location storage means, and outputting information on the change of the display place and method of the product according to the result of the purchase analysis / classification means. The customer potential demand information processing system according to claim 2 or 4, further comprising display change information output means.

Thus, when there is a case where a customer inputs purchase desired product information and a search result is output but the product is not actually purchased in many cases, there is a problem with the product itself, It is presumed that there is a problem with the location and the display method, and the display of the product can be changed. As a result, more appropriate products can be displayed, which leads to an increase in the ability of the store to attract customers and sales.

According to a seventh aspect of the present invention, there is provided a method for analyzing and classifying a customer latent demand information processing method according to the first, third or fifth aspect by combining personal information of a customer registered in advance with inputted desired product information. 6. The customer potential demand information processing method according to claim 1, wherein a customer analysis classification procedure is added.

Thus, it is possible to know what kind of customer is interested in what kind of product. As a result, it is possible to purchase in accordance with customer demand at an earlier stage than before, and to stimulate demand by changing the display method, etc., leading to an increase in the ability of stores to attract customers and sales.

The invention according to claim 8 is a registration means for registering personal information of a customer in the customer potential demand information processing method according to claim 2 or 4 or 6, and a purchase request input with the personal information. 7. The customer potential demand information processing method according to claim 2, further comprising a customer analysis / classification means for analyzing / classifying by combining contents of the product information.

Thus, it is possible to know what kind of customer is interested in what kind of product. As a result, it is possible to purchase in accordance with customer demand at an earlier stage than before, and to stimulate demand by changing the display method, etc., leading to an increase in the ability of stores to attract customers and sales.

According to the ninth aspect of the present invention, there are provided the first to eighth aspects.
Is a program for causing an information processing device to perform all or a part of any of the above operations. By using a program, there is an advantage that a system can be constructed even on a personal computer or the like without using a dedicated processing device, and the program can be easily rewritten by the personal computer.

[0028]

Embodiments of the present invention will be described below with reference to the drawings.

(Embodiment 1) FIG. 1 shows a configuration diagram of a customer latent demand information acquiring system according to Embodiment 1 of the present invention. 100 is a store consisting of a bookstore. Reference numeral 101 denotes a customer who performs shopping in the store 100 of the bookstore. 102
Is a mobile terminal comprising a mobile phone owned by a customer. 102
A is an input means comprising a button of a portable terminal and a liquid crystal screen. Reference numeral 103 denotes a product desired to be purchased, such as a book, which the customer 101 intends to purchase. Reference numeral 104 denotes the Internet to which the customer 101 can connect using the mobile terminal 102. Reference numeral 105 denotes a server including information devices connected to the Internet 104. The server may be installed anywhere as long as it can be connected to the Internet 104. Reference numeral 106 denotes a search unit composed of a program for performing a search by a CPU (not shown) in the server 105. Reference numeral 107 denotes a location storage unit which is a part of a hard disk (not shown) in the server 105, and stores information indicating which book is displayed on which shelf in the store 100. Reference numeral 108 denotes an output unit including a program for outputting the location of the purchase desired product 103 searched by the search unit 106 to the portable terminal 102 via the Internet 104. Reference numeral 109 denotes a processing storage unit including a program for performing statistical processing using the CPU on the information on the desired product 103 input by the customer 101 via the Internet 104 by the input unit 102A and storing the information on the hard disk. Reference numeral 110 denotes a manager of the store 100, which accesses the processing storage unit 109 through the Internet 104 using a personal computer or the like.

Next, the information flow and operation in the system configuration diagram will be described with reference to the flowchart of FIG. 2, S1 is an input procedure, S2 is a location storage unit, S3 is a search procedure, S4 is an output procedure, and S5 is a processing storage procedure. The operation of the potential customer demand information processing system according to the present embodiment will be described in accordance with these procedures.

First, the customer 101 in the store 100 accesses the web page by inputting the address of the web page for the store 100 using the button of the mobile phone and the liquid crystal screen, which are the input means 102A of the mobile terminal 102. After that, the information of the desired product 103, such as the book name, the author's name,
Alternatively, the input means 10
A web page is input using 2A (S1). The information of the product 103 to be purchased is input to the Internet 104.
Is transmitted to the server 105 via. Then, the search program serving as the search means 106 searches for the book information (S2) in the location storage means 107 which is a part of the hard disk (S3). In addition, as information of a book in the place storage means 107, in addition to the name of the book, the name of the author, and the display place,
Area information such as a historical novel, an image on the cover of a book, or partial information of the content may be considered.
Such information is also transferred to the mobile terminal 10 according to the wishes of the customer 101.
2, the effect of the search can be further obtained for the customer 101.

Next, as a search result, the display location of the product 103 to be purchased is output to the portable terminal 102 through the Internet 104 by the output means 108 comprising a program (S4). Here, the output result may be a plurality of candidates. Product 1 desired to be purchased afterwards in S1
The information No. 03 is statistically processed by the processing storage means 109 and stored in the hard disk (S5). Where S
Regarding No. 5, the same effect can be obtained no matter which stage is performed after S1. The hard disk at this time may be in the server 105, or may be stored in another server or in a hard disk of another computer in a form of sending data to another computer via the Internet 104 to obtain the same effect. Can be Here, the statistical processing means that the information of the desired product 103 obtained from a plurality of customers is classified by field, by author, by number of times of input to the server, by input time zone, by input day, by input day weather. It refers to processing into a form that can be referred to according to such as. In addition, statistical processing can also be performed on how to enter search conditions, such as searching by author name instead of book title. Such information is obtained by the store manager 110 accessing the processing storage means 109 through the Internet 104 using a personal computer or the like as appropriate. The method by which the store manager 110 looks at the processing storage means 109 is not limited to the Internet,
The company that manages the server 105 is a floppy (registered trademark)
The same effect can be obtained by recording the information on a recording medium such as a disc or CD-R and mailing it.

On the other hand, the customer 101 can go to the desired product 103 based on the position information of the desired product 103 transmitted from the output means 108. here,
The position information is, for example, a map indicating the location of the shelf of the product 103 desired to be purchased in the store 100 and a shelf number. In addition,
It does not need to be a map, but it can be just a sentence if it can be understood by a sentence, for example, next to the first cash register. Also,
Although the case where the number of customers 101 is one has been described, the number of customers 101 in the actual store 100 is plural, and a search process is performed on the plural customers 101 at the same time.

As described above, in this embodiment, it is possible to simultaneously guide a plurality of customers 101 to a display place of a product at a low cost and obtain potential customer demand information. A more accurate demand forecast can be made. As a result, in the store 100, products closer to customer demand can be displayed, which leads to an improvement in the ability to attract customers and an increase in sales. In addition, the customer 101 can immediately know the display place of the product 103 to be purchased without asking the clerk, and can shop without feeling the mental burden of talking to an unknown clerk.
Furthermore, since the search can be performed using a mobile terminal that the user is accustomed to, the search can be performed much more easily than using a dedicated terminal or the like. This leads to an increase in the ability of the store 100 to attract customers and increase sales.

In this embodiment, the portable terminal 102 has been described as an example of a portable telephone. However, the portable terminal 102 is not limited to a portable telephone but may be connected to the retrieval means 106 such as a PDA or a notebook personal computer. Does not matter. Further, the input means has been described with reference to the example of the button and the liquid crystal screen, but any means can be used as long as the information of the purchase desired product 103 can be input, such as voice input.

Also, although the description has been given of the example using the Internet, a form in which the terminal is directly connected to the server in the store by PHS or the like is also conceivable, and any means can be used as long as it can be connected to the server.

Further, a case has been described where the customer 101 has already decided to purchase one book of the commodity 103 to be purchased. However, even if the book 101 is ambiguous, for example, a book of Chinese conversation, it can be searched, and as a result, shelves in that field can be searched. It is even more effective if the position can be specified.

Although the store 100 has been described as a bookstore, the store 100 may be of any form as long as it is a store, such as a home center, a department store, a supermarket,
Various rental stores, libraries, hotels, etc. are conceivable.

In this embodiment, the customer potential demand information processing system is constructed using various programs. However, the present invention is not limited to a single software form. The same effect can be obtained even if the method is implemented by diversion.

(Embodiment 2) FIG. 3 shows a configuration diagram of a customer latent demand information acquisition system in Embodiment 2 of the present invention. In FIG. 3, the difference from the configuration of the first embodiment is that the store 120 is a supermarket and the customer 1
The portable terminal 122 of the PDA 21 is a PDA, the input means 122A is a liquid crystal screen, and the product 123 to be purchased is a laundry detergent that the customer 121 loves. Further, the server 124 differs from the server 124 in that a stock storage unit 125, which is a part of a hard disk and stores stock information of merchandise in a store, is added.
In the case where it is determined from the addition of the inventory analysis / classification means 126 which is a program for comparing the information of 23 and the inventory storage means 125 by the CPU, and the result of the inventory analysis / classification means 126, that the product 123 to be purchased should be ordered. In addition, an order information output unit 127 for inviting the store manager 110 to place an order for a desired product 123 is added.

Next, the information flow and operation in the system configuration diagram will be described with reference to the flowchart of FIG. In FIG. 4, S11 is an input procedure, S12 is a location storage means, S13 is a search procedure, S14 is an inventory storage means,
15 is an inventory analysis and classification procedure, S15A is a determination procedure regarding inventory, S16 is an order information output procedure, S17 is an output procedure,
S18 is a processing storage procedure. The operation of the potential customer demand information processing system according to the present embodiment will be described in accordance with these procedures.

First, the customer 121 in the store 120 accesses the web page by inputting the address of the web page for the store 120 using the liquid crystal screen of the PDA, which is the input means 122A of the portable terminal 122. In the mobile terminal 122, information on a desired product 123, which is information on a laundry detergent used by the customer 121, has already been input as a result of previously using this system.
All necessary information can be input to the web page simply by selecting the information of the product 123 desired to be purchased on the liquid crystal screen of 22A (S11). The input information of the desired product 123 is transmitted to the server 124 via the Internet 104. The search program serving as the search means 106 is stored in the location storage means 10 which is a part of the hard disk.
7 is searched (S1).
3). Further, a program serving as the inventory analysis / classification unit 126 is provided with an inventory storage unit 125 which is a part of a hard disk.
The presence / absence of stock of the middle product (S14) is compared with the number of pieces of information of the desired product 123 to be purchased and analyzed and classified (S1).
5). As a result, if it is determined that more stock is needed than at present (S15A), the order information output means 127 composed of a program outputs information prompting the store manager 110 to place an order via the Internet 104 (S16). . Note that, in the analysis classification here, there is a case where an output for inviting an order is performed not only when there is no stock but also when there is still stock. That is, the purchase desired product 12 with respect to the server 124 is compared with a certain period in the past.
In the case where the number of times of inputting the information of No. 3 is greatly increased, an order reminding output is performed. In addition, not only for a specific product, but also, for example, when the number of times of inputting information on the product 123 to be purchased to the server 124 for the laundry detergent in general is increased, an order reminder is output. As a result, it is possible to prevent the store manager 110 from losing a business opportunity without noticing the fact that the purchase commodity 123 of the customer 121 is not handled in the store 120. Also, specific product groups,
For example, when there are many inputs to the server 124 relating to the laundry detergent, it is possible to know that the display location of the laundry detergent is difficult to understand.

Next, as a result of the search in S12, the display location of the product 123 to be purchased is displayed by the output means 108 comprising a program.
Mobile terminal 122 through the Internet 104
(S17). Thereafter, the information of the desired commodity 123 input in S11 is statistically processed by the processing storage means 109 and stored in the hard disk (S1).
8).

The same effect can be obtained by storing the order in S16 in the hard disk so that the store manager 110 can access it through the Internet 104 using a personal computer or the like as necessary. Further, as a method for the store manager 110 to obtain this information, the same effect can be obtained even if the company managing the server 124 records the mail on a recording medium such as a floppy disk or a CD-R and mails the mail, not limited to the Internet. can get. Similar effects can be obtained by performing S14, S15, S15A, and S16 after the end of S17 or S18.

As described above, in the present embodiment, the inventory management means 125, the inventory analysis / classification means 126 for comparing the input information of the desired commodity 123 with the inventory storage means 125, and the store manager 110 Purchase desired product 12
Since the order information output means 127 for invoking the order of item 3 is provided, the store manager 110 knows that the product should be ordered immediately if the product is not sold due to insufficient stock, and the chance of losing business opportunities is reduced. , It is possible to purchase products closer to customer demand. As a result, it leads to the ability to attract customers and increase sales.

(Embodiment 3) FIG. 5 shows a configuration diagram of a customer latent demand information acquiring system according to Embodiment 3 of the present invention. 5 differs from the configuration of the second embodiment in that the server 124 stores the inventory storage unit 12 in FIG.
5. Inventory analysis / classification means 126, order information output means 127
It is the point which removed. Further, if the desired product 123 is sold within a certain period of time after the information of the desired product 123 is input to the server 124, the customer 121 purchases the desired product 123 in conjunction with the sales record of the cash register. And a point that a purchase confirmation means 128 composed of a program stored in the hard disk is added, and a point that a purchase analysis / classification means 129 composed of a program for comparing the purchase confirmation means 128 and the location storage means 109 with a CPU is added. When it is determined from the result of the purchase analysis / classification unit 129 that the display method of the purchase desired product 123 should be changed, a display change information output unit that urges the store manager 110 to improve the display method of the purchase desired product 123. 130 is added.

Next, the information flow and operation in the system configuration diagram will be described with reference to the flowchart of FIG. 6 differs from FIG. 4 in that S14, S1
5, there is no S15A and S16. Further, S13
Subsequent steps include a purchase confirmation procedure S24, a purchase analysis and classification procedure S25, a sales quantity determination procedure S25A, and a display change information output procedure S26. Follow these steps
The operation of the customer latent demand information processing system according to the present embodiment will be described.

The customer 121 inputs the information of the product 123 to be purchased into the web page. (S11). Then, the search means 106 searches the display place information (S12) of the product in the place storage means 107 (S13). Further, the customer 12 recorded on the hard disk by the purchase confirmation means 128
The purchase analysis / classification unit 129 composed of a program compares the storage (S24) as to whether or not the user 1 has actually purchased the purchase desired product 123 (S24) and analyzes and classifies (S25). As a result, in the case where the number of sales is small despite the fact that the information of the desired product 123 is input to the server 124 (S25A), it is determined whether there is any problem with the displayed product itself, the display location, and the display. Since it is presumed that there is a problem in the method, the display change information output means 130 composed of a program outputs information inviting the store manager 110 to change the display method via the Internet 104 (S26). The steps after S17 are the same as those in the second embodiment.

The same effect can be obtained by storing the change in the display method in S26 in the hard disk so that the store manager 110 can access the information through the Internet 104 using a personal computer or the like as necessary. Further, as a method for the store manager 110 to obtain this information, the same effect can be obtained even if the company managing the server 124 records the mail on a recording medium such as a floppy disk or a CD-R and mails the mail, not limited to the Internet. can get. Also, S24, S25, S25A, and S26 are replaced with S1
The same effect can be obtained even if the process is performed after the completion of S7 or S18.

As described above, in the present embodiment, the purchase confirmation means 128, the display change information output means 130 for comparing the input information of the desired commodity 123 with the purchase confirmation means 128, and the store manager 110 Is provided with a display change information output means 130 for inviting a change in the display method of the product 123 to be purchased, so that if there is a problem with the display state of the product or the quality of the product, the store manager 11
0, and a display that further increases customer demand can be performed. As a result, it leads to the ability to attract customers and increase sales.

Note that the purchase confirmation means 128 may determine that the customer 128 has purchased the desired product 123 in cooperation with the portable terminal 122 used for the search by the customer 121 and store the determined product on a hard disk or the like. For example, at the time of the search, the customer 128 enters the customer authentication number from the portable terminal 122 and then searches. The customer authentication number stored at this time is compared with the customer authentication number such as a point card used when the customer 128 purchases a product. Purchase confirmation means 12 using the method
8 A configuration in which the point card storing the customer authentication number is inserted into the portable terminal and the customer authentication number is read may be used.

The place storage means 109 stores "sellable place" and "sellable place" analyzed from the sales results for each place.
And the display change information output means 130 may propose an optimum display place. For example, suggesting a product that is frequently searched by the customer 128 to a “sellable place”
Conversely, the product is displayed in a “sellable place”, and other products to be sold are displayed in a “sellable place”.

(Embodiment 4) FIG. 7 shows a configuration diagram of a customer latent demand information acquisition system in Embodiment 4 of the present invention. In FIG. 7, the difference from the configuration of the first embodiment is that the server 105 stores personal information such as the age, gender, and address of the customer 101, and a registration unit 131 made up of a part of a hard disk. Product 1 to be purchased
This is the point that a customer analysis and classification means for analyzing and classifying by combining the information of No. 03 and the contents of the registration means 131 is added.

As a method of registering personal information in the registration means 131, a method of allowing the customer 101 to access the server using the portable terminal 102 in advance or each time and inputting the personal information, or obtaining the consent of the customer 101 In the above, there is a method of obtaining and registering personal information from a communication carrier of the mobile terminal 102, which is a mobile phone, and the like. The personal information obtained in this way and the desired product 103 input to the server 105
The information is compared and analyzed and classified and stored in the hard disk so that the store manager 110 can access the information through the Internet 104 using a personal computer or the like as appropriate. The method by which the store manager 110 obtains this information is not limited to the Internet, and the same effect can be obtained even if the company managing the server 124 records the information on a recording medium such as a floppy disk or CD-R and mails it. Is obtained.

As the analysis classification to be actually performed, the purchase desired products 103 obtained from a plurality of customers 101 during a certain period of time.
Is compared with personal information such as gender, age, and address to analyze the tendency, and graphs for each classification of conditions to be compared so that the store manager 110 can easily understand. Processing. As a result, the store manager 110 can know what kind of customer is interested in what kind of product. In the past, this process was performed on information on the number of products actually sold, but in this embodiment, the information is transmitted to the store when the customer is interested before buying the product. You can take a step forward in market research. That is, potential demands of customers can be obtained.

As a result, purchases can be made in accordance with customer demands at an earlier stage, and demand can be stimulated by changing the display method, which leads to an increase in the ability of the store to attract customers and sales.

As described above, in the present embodiment, the customer's possession is provided by adding the customer analysis / classification means 132 for performing analysis and classification by comparing the registration means 131 with the input information of the purchase desired product 105. Potential demand can be obtained. As a result, purchases and displays can be made more in line with customer demand, leading to an increase in the ability of stores to attract customers and sales.

[0058]

As described above, according to the present invention, potential demands of customers can be obtained, purchases and displays more suited to customer demands can be made, and the store's ability to attract customers and sales can be improved. Connect.

[Brief description of the drawings]

FIG. 1 is a configuration diagram of a customer potential demand information processing system according to a first embodiment of the present invention.

FIG. 2 is a flowchart for explaining the operation of the customer latent demand information processing system according to the first embodiment of the invention;

FIG. 3 is a configuration diagram of a customer potential demand information processing system according to a second embodiment of the present invention;

FIG. 4 is a flowchart for explaining the operation of a potential customer demand information processing system according to a second embodiment of the present invention;

FIG. 5 is a configuration diagram of a customer potential demand information processing system according to a third embodiment of the present invention.

FIG. 6 is a flowchart for explaining the operation of the customer latent demand information processing system according to the third embodiment of the present invention.

FIG. 7 is a configuration diagram of a customer potential demand information processing system according to a fourth embodiment of the present invention.

[Explanation of symbols]

 100, 120 Store 101, 121 Customer 102, 122 Mobile terminal 102A, 122A Input unit 103, 123 Product to purchase 104 Internet 105, 124 Server 106 Search unit 107 Location storage unit 108 Output unit 109 Processing storage unit 110 Store manager 125 Inventory Storage means 126 Inventory analysis and classification means 127 Order information output means 128 Purchase confirmation means 129 Purchase analysis and classification means 130 Display change information output means 131 Registration means 132 Customer analysis and classification means

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 17/30 170 G06F 17/30 170Z (72) Inventor Seiichi Yasu 1006 Kadoma Odama, Kadoma City, Osaka Matsushita Inside Electric Industrial Co., Ltd. (Reference) 5B075 KK07 KK34 KK39 ND20 NK02 UU40

Claims (9)

[Claims] 1. An input procedure in which a customer inputs information on a product desired to be purchased, a search procedure for searching for a display location of the product desired to be purchased from location storage means for storing display location information of a store, and a search by the search procedure A customer potential demand information processing method comprising: an output procedure for outputting the result of the above to a portable terminal of a customer; and a processing storage procedure for statistically processing and storing the input desired purchase product information. 2. An input means for a customer to input information of a desired product for purchase, a search means for searching a display location of the desired product from a location storage means for storing display location information of a store, and a search by the search means A customer potential demand information processing system comprising: an output unit that outputs the result of the above to a portable terminal of the customer; and a processing storage unit that statistically processes and stores the input desired product information. 3. A stock storing means for storing merchandise stock information of a store, a stock analyzing and classifying procedure for comparing and analyzing the stock desired merchandise information inputted with the stock storing means, and a stock analyzing and classifying procedure. 2. The customer potential demand information processing method according to claim 1, further comprising an order information output step of outputting order information of the product according to the result. 4. An inventory storage means for storing product inventory information of a store, inventory analysis and classification means for comparing and analyzing said inventory information and said input desired product information, and inventory analysis and classification means. 2. The customer potential demand information processing system according to claim 1, further comprising an order information output means for outputting order information of the product according to the result. 5. A purchase confirmation step for confirming whether or not a product for which a search result has been output to a customer in the output step is actually purchased, and a purchase analysis for comparing and analyzing the purchase confirmation step with the location storage means. 4. The customer potential demand information according to claim 1, further comprising a classification procedure, and a display change information output procedure for outputting change examination information of a display place and a method of a product according to a result of the purchase analysis classification means. Processing method. 6. A purchase confirming means for confirming whether or not a product for which a search result has been output to a customer by the output means is actually purchased, and analyzing and classifying by comparing the contents of the purchase confirming means with the location storage means. 5. The customer potential according to claim 2, further comprising purchase analysis / classification means, and display change information output means for outputting change examination information of a display place and a method of a product according to a result of the purchase analysis / classification means. Demand information processing system. 7. The potential customer demand according to claim 1, further comprising a customer analysis and classification procedure for analyzing and classifying the personal information of the customer registered in advance and the input desired product information. Information processing method. 8. A registration means for registering personal information of a customer,
7. The customer potential demand information processing system according to claim 2, further comprising customer analysis / classification means for performing analysis / classification by combining the personal information and the content of the inputted desired product information. 9. A program for causing an information processing apparatus to perform all or a part of the operation of any one of claims 1 to 8.