JP2002341802A - Server, user terminal, and message update system constituted of them - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a server which delivers the proper latest message corresponding to a default message included in various contents reproduced in a user terminal to the user terminal, the user terminal which acquires the latest message corresponding to the default message and replaces the default message with it to reproduce it, and a message update system which is constituted of the server and the user terminal. SOLUTION: The latest message corresponding to the default message included in contents of various medium to be reproduced in a user terminal 20 is delivered from a server 10 to the user terminal 20, and the user terminal 20 acquires the latest message delivered from the server 10 and replaces the default message with it to reproduce it.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a server, a user terminal, and a message updating system, and more particularly, to an appropriate latest update corresponding to a default message included in contents of various media played on the user terminal. A server that delivers a message to the user terminal, a user terminal that obtains the latest message corresponding to the default message, replaces the default message and plays the message, and a message update constructed by the server and the user terminal About the system.

[0002]

2. Description of the Related Art Conventionally, video tape, DVD, CD-R
Package media contents such as OM (hereinafter, simply referred to as “package media contents”) include, in addition to the main contents, messages such as advertisements and notices at the time of manufacturing the package media.

[0003] In addition, even if there is TV content (hereinafter simply referred to as "TV content") such as a broadcast program recorded on a recording medium such as a video tape by each individual,
As in the case of the package media content described above, when recording the main content, a message such as an advertisement or notice may be included when the television content is recorded on the recording medium.

[0004] Messages such as advertisements and announcements included in the above-mentioned package media contents and television contents (hereinafter simply referred to as "default messages")
For example, when the sale period of a product in an advertisement is limited, the sale period becomes a message valid period that is useful for a message provider or a user. Further, for example, when the period of the entertainment in the notification is limited, the period of the entertainment is a message valid period that is useful for the message provider and the user.

[0005]

However, the default message included in the former package media content is the content recorded at the time of manufacturing the package media as described above, and is the message provider or user. After the expiration of the message validity period that is useful to the user, the content is maintained at the same level as at the time of manufacture.

[0006] The default message contained in the latter television content is the content recorded by each individual at the time of recording on a recording medium such as a video tape as described above. Even after the expiration of the message validity period that is useful to the user, the same content as at the time of recording is maintained.

That is, the default message recorded at the time of manufacturing the package media as described above and the default message recorded at the time of recording the TV content are determined by the message validity period after the manufacturing of the package media or the TV content. Although it is useful for message providers and users during the message expiration period after recording on the recording medium, when such a message expiration period ends, the contents become outdated, and You lose value.

[0008] Therefore, with respect to a default message that has lost its utility value to a message provider or a user, a user terminal (a reproducing device for reproducing various package media contents, a television content recorded on a recording medium is reproduced). To reproduce the latest message in place of the default message included in the content of various media played by the playback device for the default message in accordance with the playback timing of the default message. It is desirable.

A first object of the present invention is to replace the default message included in the contents of various media played by the user terminal with the default message in accordance with the playback timing of the default message and reproduce the content. For delivering the latest message to the user terminal.

A second object of the present invention is to provide a plurality of default messages included in the contents of various media reproduced by a user terminal, in place of each of the default messages, in accordance with the reproduction timing of the default message. It is an object of the present invention to provide a server that manages the latest message to be reproduced in place of a message and can select an appropriate latest message before delivering the latest message to a user terminal.

[0011] A third object of the present invention is to provide a plurality of default messages included in the contents of various media played on a user terminal, in place of each default message, in accordance with the playback timing of the default message. It is an object of the present invention to provide a server capable of selecting a latest message to be reproduced in place of a message based on data of a user's content viewing history at the user terminal.

[0012] A fourth object of the present invention is to obtain a newest message to be reproduced in place of the default message included in the contents of various media and replaced with the default message in accordance with the reproduction timing of the default message. Another object of the present invention is to provide a user terminal capable of reproducing the acquired latest message instead of the default message and replacing the default message with the default message in accordance with the reproduction timing of the default message.

[0015] A fifth object of the present invention is to obtain a newest message to be reproduced in place of the default message included in the contents of various media and replaced with the default message in accordance with the reproduction timing of the default message. Prior to this, it is an object of the present invention to provide a user terminal capable of requesting a server to deliver the latest message.

[0014] A sixth object of the present invention is to provide a method for replacing a default message included in the contents of various media with the default message in accordance with the playback timing of the default message and reproducing the latest message for reproduction. Another object of the present invention is to provide a user terminal capable of reproducing the latest message without depending on a communication environment with a server.

A seventh object of the present invention is to replace the default message included in the contents of various media played by the user terminal with the default message in accordance with the playback timing of the default message and to play back the default message. The latest message for the server is delivered from the server to the user terminal, and the delivered latest message is obtained at the user terminal and the default message is replaced with the default message in accordance with the reproduction timing of the default message. An object of the present invention is to provide a message updating system that can reproduce a message in place of a message.

[0016]

In order to solve the above-mentioned problems, a server according to the first aspect of the present invention provides a server which replaces a default message included in contents of various media played on a user terminal. A message delivery means for delivering the latest message for replacement and playback of the default message in accordance with the playback timing of the default message to the user terminal via a communication line. . According to the server of the first aspect, instead of the default message included in the content of various media to be played on the user terminal, the default message is replaced with the default message in accordance with the playback timing and played. The latest message is delivered to the user terminal via the communication line by the message delivery means.

A server according to a second aspect of the present invention is the server according to the first aspect, wherein the reproduction timing of each of the plurality of default messages included in the contents of various media reproduced by the user terminal is set. Message management means for managing the latest message to be reproduced in place of the default message in accordance with the default message, and selecting the latest message to be delivered by the message delivery means prior to delivery of the latest message by the message delivery means. It is a configuration characterized by comprising. According to the server of the second aspect, a plurality of default messages included in the contents of various media played on the user terminal are replaced with the default messages in accordance with the playback timing of each default message and played. The latest message is managed by the message management unit, and the latest message to be delivered by the message delivery unit is selected prior to delivery of the latest message by the message delivery unit.

According to a third aspect of the present invention, in the server according to the first or second aspect, the server analyzes content viewing history data of the user at the user terminal, and uses the data based on the analysis result. History management means for selecting a newest message to be played in place of the default message included in the content of various media played by the user terminal and replaced with the default message in accordance with the playback timing of the default message The message delivery means delivers the latest message selected by the viewing history management means to the user terminal via a communication line. According to the server of the third aspect, the data of the user's content viewing history at the user terminal is analyzed by the viewing history management means, and various media reproduced at the user terminal based on the analysis result. Is replaced with the default message in accordance with the reproduction timing of the default message instead of the default message included in the content of the content, and the latest message to be reproduced is selected.
Then, the message distribution means distributes the latest message selected by the viewing history management means to the user terminal via a communication line.

According to the fourth aspect of the present invention, there is provided a user terminal comprising:
The latest message for replacing the default message included in the contents of various media and replacing the default message with the default message in accordance with the playback timing of the default message and playing the updated default message.
3. A message acquiring means for acquiring from the server according to any one of the items 3 through a communication line, and the latest message acquired by the message acquiring means is adjusted according to the reproduction timing of the default message instead of the default message. And a message reproducing means for reproducing the message in place of the default message. According to the user terminal of the fourth aspect, instead of the default message included in the contents of various media, the latest message to be reproduced in place of the default message according to the reproduction timing of the default message is a message. An acquisition unit acquires from the server according to any one of claims 1 to 3 via a communication line. Also,
The latest message acquired by the message acquiring means is reproduced by the message reproducing means in place of the default message and replaced with the default message in accordance with the reproduction timing of the default message.

[0020] The user terminal according to claim 5 of the present invention comprises:
5. The user terminal according to claim 4, wherein the latest message is transmitted to the server according to any one of claims 1 to 3 via a communication line prior to acquisition of the latest message by the message acquisition unit. And a message delivery requesting means for requesting the delivery. According to the user terminal of the fifth aspect, prior to the acquisition of the latest message by the message acquisition unit,
Delivery of the latest message to the server according to any one of claims 1 to 3 via a communication line is requested by a message delivery request unit.

[0021] The user terminal according to claim 6 of the present invention comprises:
The user terminal according to claim 4, further comprising: a message recording unit that records a latest message acquired by the message acquiring unit, wherein the message reproducing unit transmits the latest message recorded in the message recording unit. Instead of the default message, the reproduction is performed by replacing the default message with the reproduction timing of the default message. According to the user terminal of this claim 6,
The latest message acquired by the message acquisition unit is recorded by the message recording unit, and the latest message recorded in the message recording unit is matched with the reproduction timing of the default message by the message reproduction unit instead of the default message. It is reproduced in place of the default message.

According to a seventh aspect of the present invention, there is provided a message update system, wherein the server according to any one of the first to third aspects and the user terminal according to any one of the fourth to sixth aspects. The configuration is characterized by being constructed by: According to the message updating system of the seventh aspect, instead of the default message included in the contents of various media played by the user terminal, the default message is replaced with the default message and played back in accordance with the playback timing of the default message. Is sent from the server to the user terminal via the communication line, and the latest message delivered from the server via the communication line is obtained by the user terminal and replaced with the default message and reproduced. .

[0023]

Embodiments of the present invention will be described below with reference to the accompanying drawings. First, the overall configuration of the message update system will be described. FIG. 1 is a block diagram showing the overall configuration of a message update system according to the present invention. The message updating system shown in FIG. 1 replaces the default message included in the contents of various media with the default message in accordance with the reproduction timing of the default message and reproduces the latest message. An update system that replaces the default message included in the content of various media played on the user terminal 20 with the latest message to be replaced with the default message and played in accordance with the playback timing of the default message. The user terminal 20
Server 10 that distributes the data to a communication line such as the Internet line (hereinafter simply referred to as “communication line”).
A user terminal 20 for acquiring the latest message distributed from the server 10 via a communication line, replacing the acquired latest message with the default message in accordance with the reproduction timing of the default message, and Is built by It should be noted that the communication line may be in a form capable of communication regardless of whether it is wired or wireless.

As described above, the server 10 replaces the default message included in the content of various media played on the user terminal 20 with the default message in accordance with the playback timing of the default message. The latest message for reproduction is delivered to the user terminal 20 via a communication line. Specifically, as shown in FIG. A message for managing the latest message to be reproduced in place of the default message in accordance with the reproduction timing of each default message for the included default message, and selecting the latest message to be delivered to the user terminal 20 Management means 11,
According to the selection by the message management means 11, the message distribution means 12 for distributing the latest message to the user terminal 20 via the communication line and the data of the user's content viewing history at the user terminal 20 are analyzed.
A viewing history management unit 13 for selecting the latest message according to the analysis result is provided.

The user terminal 20 corresponds to a reproducing device for reproducing various package media and contents, a reproducing device for reproducing television contents recorded on a recording medium, and the like. In place of the default message included in the content of the media, the latest message to be replaced with the default message and played in accordance with the playback timing of the default message is obtained from the server 10 and played. Specifically, as shown in FIG. 6, instead of the default message included in the contents of various media, the server distributes the latest message to be reproduced in place of the default message in accordance with the reproduction timing of the default message. 1
0, via a communication line, and a message acquisition unit 22, which acquires the latest message distributed from the server 10 via a communication line in response to a request from the message distribution request unit 21. Alternatively, the latest message acquired by the message acquiring unit 22 is replaced with the default message in accordance with the reproduction timing of the default message instead of the default message, and the message reproducing unit 23 reproduces the message. Message recording means 24 for recording the latest message.

As described above, the server 10 and the user terminal 2
0, the latest message corresponding to the default message included in the contents of various media played on the user terminal 20 is updated by the server 10 on the user terminal 20.
Is distributed via a communication line, the latest message to be distributed is acquired by the user terminal 20, and the acquired latest message is replaced with the default message instead of the default message. The message is replaced with the default message and played back at the playback timing. Therefore, according to this message updating system, the latest message can be reproduced in place of the default message included in the contents of various media.

Next, the configuration of the server 10 will be described with reference to FIG. FIG. 2 is a block diagram illustrating the configuration of the server 10. The server 10 manages, for example, the latest message to be replaced with the default message in accordance with the playback timing of the default message instead of each of the plurality of default messages included in the contents of various media. A message management means 11 for selecting an appropriate latest message corresponding to the default message; and a message delivery means for delivering the latest message to the user terminal 20 via the communication line according to the selection by the message management means 11. 1
2 and when the user transmits and publishes a user profile based on the user's own viewing history, the data of the user's content viewing history on the user terminal 20 is analyzed, and based on the analysis result, And viewing history management means 13 for selecting the latest message to be reproduced in place of the default message included in the contents of various media in place of the default message in accordance with the reproduction timing of the default message. .

In this server 10, as shown in FIG. 3, the message management means 11, the message delivery means 12, and the viewing history management means 13 are replaced by a message management server 11 ', a message delivery server 12', And a server such as the viewing history management server 13 ', and may be implemented in the form of a server group 10'. In the following description, the server 10 shown in FIG. 1 and FIG. 2 will be described based on a mode of a server group 10 ′ including a plurality of servers 11 ′, 12 ′, and 13 ′ shown in FIG. I do.

Here, a description will be given of a configuration example of contents in various media reproduced by the user terminal 20 of the message updating system. 8A is an explanatory diagram showing the configuration of the package media content, and FIG. 8B is an explanatory diagram showing the configuration of the television content recorded on the recording medium. The package media content shown in FIG. 8A includes a header Hp, a message MSG1, a main content CONTENT, and a message MSG2. Also,
The television content shown in FIG.
t, the message MSG1, and the main content CONT
ENT, message MSG2, and main content CO
NTENT and a message MSG3.

The format of the header Hp / Ht is shown in FIG.
As shown in (a), the start identifier ST indicating the head of the header Hp / Ht, data on the main content (existing content data such as title, creator, URL, etc.), the number of messages MSG, and message management The server URL, time axis information, playback order, search metadata (message identification code, update determination serial number, etc.) for searching for the latest message corresponding to the default message, etc. are included in each message MSG (MSG
1, MSG2,... MEGn) and an end identifier EN indicating the tail of the header Hp / Ht.

Each message MSG (MSG1, MSG
As shown in FIG. 9B, the format of (2,... MSGn) is a message (MSG) identification code, time length data of the message (MSG), a start identifier ST indicating the beginning of the message, and a message. (MSG)
And an end identifier EN indicating the end of the message. Note that the message (MSG) identification code is a code for specifying the content of the message,
The default message is associated with the latest message corresponding to the default message.

In the user terminal 20 of this message updating system, the latest message is replaced with the default message in accordance with the reproduction timing of the default message instead of the default message in the television content recorded on the recording medium. Is reproduced, the latest message MSG1 is replaced with the default message MSG1 in accordance with the reproduction timing of the default message MSG1, as shown in FIG.
G1 'is reproduced, and the default message MSG2 is synchronized with the reproduction timing of the default message MSG2.
Instead, the latest message MSG2 'is reproduced. Note that the default message MSG3 in the television content shown in FIG. 10 does not need to be replaced with the latest message, and is played back as it is.

Also, in the user terminal 20 of the message updating system, when the latest message is reproduced in place of the default message in the package media contents, the default message is replaced with the default message in accordance with the reproduction timing of the default message. As shown in FIG. 11, the latest message MSG1 'is replaced with the default message MSG1 in accordance with the reproduction timing of the default message MSG1.
Is to be played. Note that the default message MSG2 in the package media content shown in FIG. 11 does not need to reproduce the latest message instead, and is reproduced as it is.

Each of the latest messages corresponding to each of the above-mentioned default messages is produced so as to fall within the same time frame as the default message. Therefore, the latest message delivered to the user terminal does not exceed the time frame of the default message, and there is no concern that the user will be inconvenienced. Note that a newest message longer or larger than the default message may be created and delivered to the user terminal as needed. However, it is desirable to keep the latest message long or large enough not to cause inconvenience to the user.

As shown in FIGS. 3 and 4, the server group 10 'manages a plurality of latest messages and selects the latest message corresponding to the default message, and the message management server 11' The message distribution server 12 ′ which distributes the latest message to the user terminal 20 via the communication line according to the selection by the user ′ and the data of the user's content viewing history at the user terminal 20 are analyzed. It has a viewing history management server 13 'for selecting the latest message according to it.

The message management server 11 ′ corresponds to the message management means 11 shown in FIG. 2, and provides a plurality of default messages contained in various media reproduced by the user terminal 20. In place of the message, the latest message to be reproduced in place of the default message is managed in accordance with the reproduction timing of the default message, and the latest message corresponding to the default message is selected. That is, the selection of the latest message in the message management server 11 'is performed, for example, in response to a message distribution request made from the user terminal 20 via the communication line. Then, the message management server 11 'instructs the message delivery server 12' to deliver the latest message via the communication line (message delivery instruction) based on the selection result.
Perform

This message management server 11 ′
As shown in FIG. 4, prior to the selection of the latest message, the default message is replaced with the default message included in the contents of various media played by the user terminal 20 in accordance with the playback timing of the default message. Instead, a message update determining means 11a 'for determining whether or not it is necessary to reproduce the latest message, and a message selection table 11b' for selecting the latest message corresponding to the default message are provided. .

In the message management server 11 ', when selecting the latest message corresponding to the default message in response to a message distribution request made from the user terminal 20 via the communication line, for example, the user terminal 20 The information on which the content of the default message can be confirmed is described in advance and included in the distribution request data of the message distribution request distributed via the.

Here, the information for confirming the contents of the default message described in the distribution request data includes, for example, a message management server URL described for each message MSG, distribution destination information corresponding to the distribution request source. (Delivery destination address), time axis information, playback order, search metadata (message identification code, update determination serial number, etc.) for searching for the latest message corresponding to the default message, message distribution server URL, etc. .

The update determination in the message update determination means 11a 'is performed, for example, by comparing the update determination serial number described in the header Hp / Ht with the update determination serial number described in the message selection table 11b'. It is done.

As the update determination serial number used for the update determination in the message update determination means 11a ', a default message is, for example, December 1, 2000.
2000 for the first update every two days
For example, when the latest message is the fourth update on April 2, 2001, for example, a number such as 12121 is added, and an example is given as an example.

In this case, the value of the update message serial number (200012121) of the default message and the value of the update message serial number (20012121) of the latest message are updated.
00104024), the serial number for update determination of the latest message (2001010402)
Since the value of 4) is larger than the value of the default message update determination serial number (200012121), it is determined that the latest message needs to be reproduced (update is required).

That is, the message update determining means 11a '
In, when the value of the update determination serial number of the latest message is larger than the value of the update determination serial number of the default message, it is determined that the latest message needs to be reproduced (update is required), If the value of the update message serial number of the latest message is the same as the value of the update message serial number of the default message, it is determined that the latest message does not need to be reproduced (update is unnecessary). In addition,
Normally, when the value of the serial number for update determination of the latest message is smaller than the value of the serial number for update determination of the default message, it is impossible, but it is necessary to reproduce the latest message as necessary (update is necessary. ) Or the determination that there is no need to reproduce the latest message (there is no need to update).

As described above, the message management server 11
According to the message update system in which the message update determination means 11a 'is provided in the
The determination as to whether the latest message corresponding to the default message needs to be replaced with the default message in accordance with the playback timing of the default message by a 'and whether or not the message needs to be played back is made as described above. This is performed based on new and old information such as a serial number for determination. Therefore, according to the message management server 11 'of this aspect, the latest message corresponding to the default message is reproduced only when the latest message is reproduced instead of the default message in accordance with the reproduction timing of the default message. The selection can be made based on the old and new information attached to the default message.

In the message selection table 11b ', the latest message needs to be reproduced (updated) by the message update judging means 11a'.
Is determined, the latest message corresponding to the default message is searched and selected.

The items of the message selection table 11b 'for searching for and selecting the latest message corresponding to the default message include, for example, search metadata (message for searching for the latest message corresponding to the default message). Identification code, update determination serial number), message management server URL,
A message distribution server URL and the like are listed.

That is, when selecting the latest message in the message management server 11 ', the message identification code of the default message is compared with the message identification code of the latest message, and a search is made for a message having the same message identification code. The latest message corresponding to the default message is selected based on the identification information such as the message identification code attached to the default message as described above.

The message management server 11 '
At the time of instructing the message delivery server 12 'to deliver the latest message (message delivery instruction), the delivery instruction data of the message delivery instruction includes
Delivery destination information (delivery destination address) corresponding to the delivery request source,
Time axis information, playback order, search metadata (message identification code, update determination serial number, etc.) for searching for the latest message corresponding to the default message, and the like are described.

The message delivery server 12 'corresponds to the message delivery means 12 shown in FIG. 2, and sends the latest message to the user terminal 20 via the communication line according to the selection by the message management server 11'. Is delivered. That is, the latest message delivery (message delivery) in the message delivery server 12 'is performed according to the selection by the message management server 11'. Then, the message delivery server 12 'delivers the latest message corresponding to the default message to the user terminal 20 via the communication line based on the message delivery request from the message management server 11'.

In delivering the latest message to the user terminal 20 via the communication line according to the selection by the message management server 11 'in the message delivery server 12', the delivery instruction of the message delivery instruction from the message management server 11 'is issued. The data includes delivery destination information (delivery destination address) corresponding to the delivery request source, time axis information, playback order, search metadata (message identification code, update determination serial number) for searching for the latest message corresponding to the default message. Number) etc., and in the message delivery server 12 ',
The message management server 1 based on the distribution instruction data
The latest message selected by 1 'can be delivered to the user terminal 20 of the delivery destination address based on the delivery destination information via the communication line.

As described above, according to the server group 10 'including the message management server 11' and the message distribution server 12 'as components of the server group 10', a plurality of latest messages are transmitted by the message management server 11 '. While being managed, the latest message corresponding to the default message is selected based on identification information such as a message identification code attached to the default message as described above. Then, according to the selection by the message management server 11 ', the latest message is distributed to the user terminal 20 via the communication line by the message distribution server 12'. Therefore, according to this message updating system, an appropriate latest message corresponding to the default message can be selected and delivered.

When the latest message is distributed by the message distribution server 12 ', the charge generated in the message management server 11' is determined, for example, by the message provider having the right to own the latest message in the message distribution server 12 '.
The instantaneous settlement such as electronic settlement may be performed via a communication line to a message manager having the ownership right of '.

Further, when the user transmits and publishes a user profile based on the user's own viewing history, the server group 10 ′ transmits data of the user's content viewing history at the user terminal 20, for example. Analyze
A viewing history management server 13 'for selecting the latest message according to the analysis result (viewing tendency) is provided, and the message distribution server 12' described above has the user's preference according to the selection by the viewing history management server 13 '. Is delivered to the user terminal 20 via the communication line.

The viewing history management server 13 'corresponds to the viewing history management means 13 shown in FIG. 2, and analyzes the data of the user's content viewing history at the user terminal 20, and the analysis result The latest message is selected according to the request. That is, the analysis of the data of the content viewing history in the viewing history management server 13 ′ is performed based on, for example, the data of the content viewing history of the user in the user terminal 20.

In analyzing the data of the content viewing history in the viewing history management server 13 ′, for example, when a message delivery request is sent from the user terminal 20, the user profile in the user terminal 20 is stored together with the delivery request data in the message management server. By transmitting the transmitted user profile from the message management server 11 ′ to the viewing history management server 13 ′, the data of the content viewing history to be analyzed can be obtained. It is. And
By analyzing the data of the content viewing history, the viewing tendency of the user at the user terminal 20 becomes clear, and the latest message corresponding to the user's preference is selected.
It becomes possible to instruct the message delivery server to deliver the selected latest message. In the analysis of the data of the content viewing history in the viewing history management server 13 ', analysis is performed based on the viewing genre of the user according to the user profile, the viewing frequency, the viewing interval, and the like.

When the viewing history management server 13 'is employed, the above-described message distribution server 12' is used.
Not only distributes the latest message to the user terminal 20 via the communication line in accordance with the selection by the message management server 11 ', but also uses the latest message in accordance with the selection by the viewing history management server 13'. It is configured to distribute to the user terminal 20 via a communication line.

In distributing the latest message to the user terminal 20 via the communication line in accordance with the selection by the viewing history management server 13 'in the message distribution server 12', the viewing history management server 1 '
In the delivery instruction data of the message delivery instruction from 3 ', delivery destination information (delivery destination address) corresponding to the delivery request source, time axis information, playback order, search meta for searching for the latest message corresponding to the default message Data (message identification code, update determination serial number, etc.)
In the message distribution server 12 ′, the viewing history management server 1 ′ according to the distribution instruction data of the distribution instruction information from the viewing history management server 13 ′.
The latest message selected by 3 'is delivered to the user terminal 20 of the delivery destination address based on the delivery destination information via the communication line.

As described above, if the server group 10 'is configured to include the viewing history management server 13' as a component of the server group 10 ', the viewing history management server 1
3 'analyzes the data of the user's content viewing history in the user terminal 20, and selects the latest message according to the viewing tendency based on the analysis result. Then, according to the selection made by the viewing history management server 13 ', the latest message is distributed to the user terminal 20 via the communication line by the message distribution server 12'. Therefore, the user terminal 20
The latest message corresponding to the user's preference can be delivered.

When the latest message is delivered by the message delivery server 12 ', the viewing history management server 1
For example, the charge generated in the message distribution server 12 ′ is transmitted to the viewing history manager who has the ownership right of the viewing history management server 13 ′ via the communication line. You may make it perform by immediate settlement, such as settlement. In addition, when the latest history message is selected by the viewing history management server 13 'according to the data of the user's content viewing history, the charge generated in the message management server 11' is, for example, a view having ownership of the viewing history management server 13 '. The history manager may make an immediate payment such as an electronic payment via a communication line to the message manager who has the ownership right of the message management server 11 '.

Next, the flow of processing in the server group 10 'will be briefly described with reference to FIGS. 3, 4, and 5. FIG. FIG. 5 is a flowchart showing the flow of processing in the server group 10 '. In the server group 10 ', when the message management server 11' receives a message distribution request, an update determination request, and the like made from the user terminal 20 via the communication line, first, the default message is replaced with the default message. The message update determination unit 11a 'determines whether the latest message needs to be reproduced (updated) in place of the default message in accordance with the reproduction timing (step a1). If the message update determination means 11a 'determines that the latest message does not need to be reproduced (update is unnecessary), the message distribution request is rejected.

The above-described message update determining means 11a '
If it is determined that the latest message needs to be reproduced (update is necessary), the next process is selected depending on whether or not the user publishes his / her own user profile (step a2).

The above-mentioned message update determining means 11a '
When it is determined that the latest message needs to be reproduced (update is necessary), when the user publishes his / her own user profile, the message management server 11 'is sent to the viewing history management server 13'. Connection is made via a communication line (step a3). After transferring the user profile from the message management server 11 'to the viewing history management server 13' via a communication line, the viewing history management server 13 'stores the content viewing history on the basis of the transferred user profile. The data is analyzed, and the latest message according to the analysis result is selected (step a4).

On the other hand, the above-mentioned message update determining means 1
If it is determined by 1a 'that the latest message needs to be reproduced (update is necessary) and the user does not publish his / her own user profile, the default message is reproduced instead of the default message. The latest message to be reproduced in place of the default message in accordance with the timing is selected by referring to the message selection table 11b '(step a5).

Then, the message management server 11 'and / or the viewing history management server 13' are connected to the message distribution server 12 'via a communication line (step a6), and the message management server 11' and / or the viewing history management server are connected. 13 'sends a message delivery instruction to the message delivery server 12' via a communication line (step a7).

When the message delivery server 12 'receives a message delivery instruction issued from the message management server 11' and / or the viewing history management server 13 'via a communication line, the message management server 11' and / or the viewing history management. The delivery (message delivery) of the latest message selected by the server 13 'is sent from the message delivery server 12' to the user terminal 2.
0 through the communication line (step a8).
In the server group 10 ', the delivery of the latest message corresponding to the default message is completed through the above steps.

Next, the configuration of the user terminal 20 will be described with reference to FIG.
This will be described with reference to FIG. FIG. 6 is a block diagram showing the configuration of the user terminal 20. The user terminal 20, for example, replaces the default message included in the contents of various media with the playback timing of the default message, replaces the default message with the playback timing of the default message, and delivers the latest message for the server group 10 '. (A server 10) a message delivery requesting unit 21 for making a request via a communication line, and in response to a request from the message delivery requesting unit 21, a delivery from the server group 10 '(server 10) via a communication line. Message acquisition means 22 for acquiring the latest message
And a message reproducing means 23 for reproducing the latest message acquired by the message acquiring means 22 in place of the default message in accordance with the reproduction timing of the default message.

The message delivery requesting means 21 sends the latest message to be reproduced in place of the default message included in the contents of various media in place of the default message in accordance with the reproduction timing of the default message. Group 10
(Server 10) via a communication line. That is, the message delivery request unit 21
The distribution request (message distribution request) of the latest message corresponding to the default message made by the server group is made to the server group 10 '(server 10) via a communication line.

When the message delivery request means 21 makes a delivery request (message delivery request) of the latest message corresponding to the default message to the server group 10 ′ (server 10), first, when the reproduction of the content is started, The header Hp / Ht constituting the contents of various media is read, and the header Hp / Ht is read.
p / Ht related to a message described for each message MSG (each message MSG)
G (MSG1, MSG2,... MSGn), message management server URL, time axis information, playback order, search metadata for searching for the latest message corresponding to the default message (message identification code, update determination Recognize serial number etc.)). Then, a request for delivery of the latest message corresponding to each message MSG is made to the server group 10 '(server 10) via the communication line. At this time, the message delivery request unit 21 sends the message to the server group 10 '(server 10).
The delivery request data of the message delivery request made to the server includes, as information for confirming the contents of the default message, a message management server URL described for each message MSG, time axis information, playback order, default message, , Search metadata (message identification code, update determination serial number, etc.) for searching for the latest message corresponding to.

The message acquiring means 22 responds to the request from the message delivery requesting means 21 by the server group 10.
'(Server 10) to acquire the latest message distributed via a communication line. That is, acquisition of the latest message by the message acquisition means 22
This is performed by receiving the latest message distributed via the communication line from the server group 10 '(server 10) in response to the message distribution request by the message distribution requesting means 21.

When the message acquiring means 22 acquires the latest message distributed via the communication line from the server group 10 ′ (server 10) in response to the message distribution request from the message distribution requesting means 21, It is obtained by receiving the latest message distributed from the group 10 '(server 10) via the communication line. At this time, the server group 10 ′ (server 10) distributes the latest message corresponding to the default message and information for confirming the content of the latest message, and the message acquiring unit 22 responds to the default message. By receiving the latest message and the information for confirming the content of the latest message, not only can the latest message be obtained, but also the legitimacy of the content of the latest message can be confirmed. .

Here, as information for confirming the contents of the latest message, the message management server URL, time axis information, reproduction order, and the latest message corresponding to the default message described for each message MSG are searched. Metadata (message identification code, update determination serial number, etc.) for the search.

The message reproducing means 23 reproduces the latest message acquired by the message acquiring means 22 in place of the default message, replacing the default message with the default message in accordance with the reproduction timing of the default message. That is, the reproduction by the message reproducing unit 23 is performed by replacing the latest message acquired by the message acquiring unit 22 with the default message in accordance with the reproduction timing of the default message instead of the default message.

In reproducing the latest message obtained by the message obtaining means 22 in place of the default message in accordance with the reproduction timing of the default message in the message reproducing means 23, for example, the contents of various media are used. While playing back the default message included in the content, the playback is switched from the playback of the content to the latest message simultaneously with the start of the playback of the default message to be updated. By providing a playback switching unit (not shown) capable of switching, the latest message acquired by the message acquiring means 22 can be stored in the data contained in the contents of various media. In accordance with the reproduction timing of the default message instead of O belt message to be played by presumed dead, switch with the default message.

As described above, if the user terminal 20 is constituted by the message delivery request means 21, the message acquisition means 22, and the message reproduction means 23, the server group 10 '(server 10) The latest message corresponding to the default message is requested by the message delivery requesting means 21. In response to this request, the latest message delivered from the server group 10 '(server 10) via the communication line is obtained by the message obtaining means 22. Then, the obtained latest message is reproduced by the message reproducing means 23 in place of the default message and replaced with the default message in accordance with the reproduction timing of the default message. Therefore, an appropriate latest message corresponding to the default message can be obtained and replaced with the default message and reproduced.

The user terminal 20 includes a message recording unit 24 for recording the latest message acquired by the message acquiring unit 22. That is,
In the message recording means 24, the latest message acquired by the message acquisition means 22 is recorded. At this time, the message recording means 24 records not only the latest message corresponding to the default message but also information for confirming the contents of the latest message (the message management server URL described for each message MSG, Time axis information, reproduction order, and search metadata (message identification code, update determination serial number, etc.) for searching for the latest message corresponding to the default message are recorded. The recording of the latest message in the message recording means 24 is performed in accordance with the recording format of the package media content and the recording format of the television content.

The latest message recorded in the message recording means 24 is read out as necessary when the message reproducing means 23 replaces the latest message with a default message and reproduces it. Instead of the default message included in the content, the latest message recorded in the message recording means 24 can be reproduced by replacing the default message with the reproduction timing of the default message. In the message recording means 24, for example, when the real-time reproduction cannot be performed due to a problem of the characteristics of the communication line, the latest message is downloaded in advance and recorded in the message recording means 24, thereby reproducing the default message. The latest message can be played in time.

As described above, when the user terminal 20 is configured to include the message recording unit 24, the latest message acquired by the message acquiring unit 22 can be recorded in the message recording unit 24. .
Therefore, even when the real-time reproduction cannot be performed due to the problem of the characteristics of the communication line, the latest message is reproduced without depending on the communication environment with the server group 10 '(server 10) at the time of reproducing the latest message. can do.

Further, the message delivery request means 21 of the user terminal 20 replaces the default message contained in the contents of various media with the default message in accordance with the reproduction timing of the default message and replaces the latest message with the latest message. The server group 10 '(server 10) is configured to request the server group 10' (server 10) via a communication line (message update determination request) as to whether or not it needs to be reproduced (update is required). I have. This message update determination request is
For example, it is performed at the same time as the message delivery request by the message delivery request unit 21.

As described above, if the user terminal 20 is configured to include the message delivery request means 21 for making a message update determination request together with a message delivery request, the user terminal 20 may be replaced with a default message included in the contents of various media. Whether or not it is necessary to reproduce the latest message in place of the default message in accordance with the reproduction timing of the default message is determined by the message delivery request means 21 to the server group 10 '(server 10). Requested via Therefore, the server group 10 '(server 10) can determine the necessity of updating the default message.

Next, the processing of the user terminal 20 will be briefly described with reference to FIGS. 3, 6, and 7.
FIG. 7 is a flowchart showing a flow of processing in the user terminal 20. In the user terminal 20, the header is read and recognized by the message reproducing means 23 at the start of reproducing the contents of various media (step b1).

Then, the user terminal 20 is connected to the server group 10
'(Server 10) message management server 11'
(Message management means 11) is connected via a communication line (step b2). Then, the next process is selected depending on whether connection to the message management server 11 '(message management means 11) is possible (step b).
3).

If connection to the message management server 11 '(message management means 11) is not possible, the default message or the latest message obtained at the time of the previous update is played back by the message playback means 23 (step b4).

If the connection to the message management server 11 ′ (message management means 11) is possible, the latest message delivery request (message delivery request) corresponding to the default message is sent to the message delivery request means 21.
To the message management server 11 '(message management means 11) via a communication line (step b).
5). At this time, an update determination request is made together with the message distribution request.

Then, the message delivery server 12 '
When the latest message is delivered (message delivery) from the (message delivery unit 12), the latest message is acquired by the message acquisition unit 22 (step b).
6). Then, the next process is selected depending on whether or not real-time reproduction is possible according to the characteristics of the communication line (step b7).

If the real-time reproduction is not possible due to the characteristics of the communication line, the latest message is acquired in advance by the message acquisition means 22 before the reproduction timing of the default message, and the message recording means 24
(Step b8). Then, the latest message recorded in the message recording means 24 is reproduced by the message reproducing means 23 by replacing the default message in accordance with the reproduction timing of the default message (step b9).

On the other hand, if real-time reproduction is possible due to the characteristics of the communication line, the latest message acquired by the message acquiring
And replaces the default message with the default message in accordance with the playback timing of the default message, and plays back (step b9).
In the user terminal 20, the reproduction of the latest message corresponding to the default message is completed through the above steps.

The message updating system described above is extremely effective when, for example, it is desired to view different messages depending on the time zone when the default message included in the contents of various media is reproduced. For example, in the morning, The message of the lunch restaurant (latest message) is replaced with the default message to be played and viewed by the user, or the message of the dinner restaurant (latest message) is replaced by the default message to be played and viewed by the user in the afternoon. In the morning, the user can view the afternoon broadcast program notice (latest message) by replacing it with the default message in the morning and have the user watch it. In the evening, the golden time notice (latest message) Play it in place of the default message Or to be viewed in person, in the evening it is possible or the next day early in the morning of the program preview of the message (the latest message) to be viewed by the user to play and presumed dead, switch the default message.

Further, the time frame of the default message included in the contents of various media can be used as a commercial medium as an advertisement medium, and can be used as a new advertisement medium which has not existed before. It is convenient.

[0089]

As described above, according to the server of the first aspect of the present invention, instead of the default message included in the contents of various media played on the user terminal, the default message of the default message is used. The latest message to be reproduced in place of the default message in accordance with the reproduction timing can be delivered to the user terminal.

According to the server of the second aspect of the present invention, for a plurality of default messages included in the contents of various media played on the user terminal, the default messages are reproduced instead of the default messages. The latest message to be reproduced in place of the default message is managed in accordance with the timing, and an appropriate latest message can be selected before the latest message is delivered to the user terminal.

Further, according to the server of claim 3 of the present invention, a plurality of default messages included in the contents of various media played on the user terminal are replaced with the default messages instead of the default messages. The latest message to be reproduced in place of the default message in accordance with the reproduction timing can be selected based on data of the user's content viewing history at the user terminal.

According to the user terminal of the fourth aspect of the present invention, instead of the default message included in the contents of various media, the default message is replaced with the default message in accordance with the playback timing and played. The latest message can be obtained, and the obtained latest message can be replaced with the default message in accordance with the playback timing of the default message instead of the default message and played.

According to the user terminal of the fifth aspect of the present invention, instead of the default message included in the contents of various media, the default message is replaced with the default message in accordance with the playback timing and played. Prior to obtaining the latest message to perform, the server can request the server to deliver the latest message.

Furthermore, according to the user terminal of the sixth aspect of the present invention, instead of the default message included in the contents of various media, the default message is replaced with the default message in accordance with the reproduction timing of the default message. When reproducing the latest message for reproduction, the latest message can be reproduced without depending on the communication environment with the server.

According to the message updating system of the seventh aspect of the present invention, instead of the default message included in the contents of various media reproduced by the user terminal, the reproduction timing of the default message is adjusted. Distributing the latest message for playback in place of the default message from the server to the user terminal, obtaining the distributed latest message at the user terminal and replacing the default message with the default message Can be reproduced in place of the default message according to the reproduction timing.

[Brief description of the drawings]

FIG. 1 is a block diagram showing an overall configuration of a message update system according to the present invention.

FIG. 2 is a block diagram illustrating a configuration of a server.

FIG. 3 is a block diagram illustrating another example of the server illustrated in FIG. 2;

FIG. 4 is a block diagram illustrating the message management server of FIG. 3;

FIG. 5 is a flowchart showing a processing flow in the server group of FIG. 3;

FIG. 6 is a block diagram illustrating a configuration of a user terminal.

FIG. 7 is a flowchart showing a flow of processing in the user terminal.

FIG. 8A is an explanatory diagram illustrating a configuration of package media content, and FIG. 8B is an explanatory diagram illustrating a configuration of television content recorded on a recording medium.

FIG. 9A is an explanatory diagram showing a format of a header Hp / Ht, and FIG. 9B is an explanatory diagram showing a format of a message MSG.

FIG. 10 is an explanatory diagram showing updating of a message in television content.

FIG. 11 is an explanatory diagram showing updating of a message in package media content.

[Explanation of symbols]

 Reference Signs List 10 server 10 'server group 11 message management means 11' message management server 11a 'message update determination means 11b' message selection table 12 message distribution means 12 'message distribution server 13 viewing history management means 13' viewing history management server 20 user Terminal 21 Message delivery request means 22 Message acquisition means 23 Message reproduction means 24 Message recording means

 ──────────────────────────────────────────────────続 き Continued on the front page (72) Inventor Katsunori Aoki 1-10-11 Kinuta, Setagaya-ku, Tokyo Inside Japan Broadcasting Corporation Research Institute (72) Inventor Yoshinori Izumi 1-10-11 Kinuta, Setagaya-ku, Tokyo No. Japan Broadcasting Corporation Research Institute of Broadcasting (72) Inventor Ichiro Yuyama 1-10-11 Kinuta, Setagaya-ku, Tokyo Japan Broadcasting Research Institute

Claims (7)

[Claims] 1. A method according to claim 1, further comprising the step of: replacing the default message included in the contents of various media played by the user terminal with the default message in accordance with the playback timing of the default message. A server comprising: a message delivery unit that delivers to a user terminal via a communication line. 2. A plurality of default messages included in the contents of various media to be reproduced on the user terminal are managed in accordance with the reproduction timing of each of the default messages, and the latest messages for replacing the default messages are reproduced. 2. The server according to claim 1, further comprising: a message management unit that selects a latest message to be delivered by the message delivery unit before delivery of the latest message by the message delivery unit. 3. Analyzing data of a user's content viewing history at the user terminal, and, based on the analysis result, replacing a default message included in content of various media played on the user terminal. A viewing history management unit for selecting the latest message to be played in place of the default message in accordance with the playback timing of the default message, wherein the message distribution unit transmits the latest message selected by the viewing history management unit. 3. The server according to claim 1, wherein the server is delivered to the user terminal via a communication line. 4. The latest message to be reproduced in place of the default message included in the contents of various media and replaced with the default message in accordance with the reproduction timing of the default message,
A message acquisition unit for acquiring from the server according to any one of claims 1 to 3 via a communication line, and the latest message acquired by the message acquisition unit is replaced with the default message instead of the default message. A message playback unit that replaces the default message with the playback message in accordance with the playback timing and plays the message. 5. The method according to claim 1, wherein the latest message is acquired by the message acquiring unit.
The user terminal according to claim 4, further comprising a message distribution requesting unit that requests the server according to (1) to distribute the latest message via a communication line. 6. A message recording means for recording a latest message acquired by said message acquiring means, wherein said message reproducing means stores said latest message recorded in said message recording means in said default message instead of said default message. 6. The user terminal according to claim 4, wherein the user terminal reproduces the message by replacing the default message with the message reproduction timing. 7. A server comprising the server according to any one of claims 1 to 3 and the user terminal according to any one of claims 4 to 6. Message update system.