JP2002336044A - Color coordination system, color coordination support system, and card for color coordination - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a color coordination support method or the like which enables purchasers or even general sales personnel of stores not possessing the specialized knowledge on color coordination to easily and rightly carry out the color coordination of cosmetics, clothing, etc. SOLUTION: A card 1 for color coordination which is recorded with reference merchandise color information relating to the colors of merchandise, such as lipsticks, and purchaser side color information including the purchasers' hair, flesh colors of the faces, the colors of pupils, etc., matching the colors of the merchandise, etc., as well as the color coordination system which provides the information relating to the matching colors of the merchandise to be color coordinated and the merchandise information having the matching colors in accordance with the reference merchandise color information and purchaser side color information of the card 1 banded to purchachasers with the merchandise and the color coordination system support system are provided.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a color coordination system, a color coordination support method, and a color coordination card for facilitating color coordination after purchasing a product.

[0002]

2. Description of the Related Art In recent years, there has been an increasing awareness of the pursuit of total color coordination of the entire face, including hair, in the face makeup and the like. There is a growing tendency to select cosmetics, clothing, etc. with colors that achieve the desired “image creation” from colors that match the skin color, lightness, hair color, etc. of one's face. I have. For example, in the makeup of the entire face, including the hair, in order to perform accurate color coordination for multiple cosmetics such as lipstick, eyeshadow, teak color, hair color,
It is necessary to perform analysis of matching colors (such as well-known drape analysis) according to the color of the eyes, skin color and brightness of the face, and to select combinations of matching colors. It is necessary to receive consulting from a color coordinator who has

[0003]

However, due to the chronic shortage of color coordinators, the number of color coordinators staying at stores is limited to a very small number of stores, and it is virtually impossible for most of them to stay there. The reality is that it is possible. In addition, since color coordination by the color coordinator requires a sufficient time, consumers (purchasers) of cosmetics and the like have complained that the opportunity to receive consultation from the color coordinator is greatly restricted.

By the way, cosmetics products such as lipsticks are often changed in the product lineup (color lineup) sold in stores (once every two years, sometimes twice a year).
Consumers had to complain that the color coordination had to be performed again every time the lineup was changed, resulting in poor efficiency. In other words, consumers can choose products (cosmetics) in their product lineup that match their color.
It is common to grasp by the color name or the product number, and it is common to purchase a product based on the color name or the product number. However, when the product lineup of cosmetics is changed, there are many cases where the product number largely changes or the product itself that is being purchased disappears. For this reason, in many cases, even if a product of a suitable color is selected under the consultation of a color coordinator, it becomes meaningless due to a change in the product lineup. In addition, if the product of the matching color selected by consulting with the color coordinator disappears, it is considered to purchase the product of the alternative color, but consumers who do not have expertise in color coordination It is difficult to select a product by yourself. It is also difficult for general sales staff at stores to understand the relationship between the old and new product lineups. Cannot give enough advice to For this reason, it was necessary to redo the color coordination by the color coordinator every time the lineup was changed. further,
In the case of performing color coordination using a substitute color product, there are many past purchases in which the combination of colors deteriorates and is no longer used. If the relationship between the new and old lineups is unknown, there is a problem that purchased products that are no longer used become extremely frequent and wasteful.

The present invention has been made in view of the above-mentioned problems. (1) The color coordinating card is provided on the basis of information recorded on the color coordinating card which is passed to a purchaser of the product. For products other than the attached product, it is possible to easily carry out appropriate color coordination that matches the purchaser's color information such as the skin color and hair color of the purchaser and the color of the product. (2) Sales at stores An object of the present invention is to provide a color coordination system, a color coordination support method, and a card for color coordination that can easily perform appropriate color coordination in response to a change in the lineup of products such as cosmetics to be performed.

[0006]

According to the first aspect of the present invention,
Based on the card record information recorded in the recording section provided on the color coordination card attached to a product requiring color coordination such as cosmetics and clothing and passed to the purchaser of the product, A color coordination system that outputs, by image, sound or the like, compatible product information such as information on a compatible color of a coordinating product to be color-coordinated or a product number of a coordinating compatible product having the compatible color, from the recording unit, The purchaser's side relating to the reference product color information relating to the color of the coordination reference product to which the color coordination card is attached or the purchaser's skin color, pupil color, hair color, etc. which matches the reference product color information. A reader for reading the card record information including color information, and the reader A selection unit for selecting a compatible color information corresponding to the reference product color information or the purchaser color information read out from the recording unit of over preparative card from the database,
A product information output unit that outputs, by image, sound, or the like, compatible product information such as the compatible color information selected by the selection unit or the product number of the coordinated compatible product having the color of the compatible color information. I do. According to a second aspect of the present invention, in the color coordinate system according to the first aspect, the reference commodity color information having the same type as the coordinate reference commodity and read from the recording unit of the coordination card by the reader. And a substitute product selection unit that selects information on a substitute product having a color that can be substituted from a database, and substitute product information, such as the color and product number of the substitute product selected by the substitute product selection unit, by using an image, a voice, or the like. And an alternative product information output unit for outputting. The color coordination support method according to the third aspect of the present invention is based on information recorded on a color coordination card attached to a product requiring color coordination such as cosmetics and clothing and passed to a purchaser of the product. The reference color information relating to the coordinated reference product, which is the product to which the color coordination card is attached, or the purchaser's skin color, pupil color, hair color, etc. that matches the reference product color information. According to the purchaser's side color information, select the compatible color information of the coordination target product for the purpose of color coordination from the database, and select the compatible color information or the part number of the coordinating compatible product having the color corresponding to the compatible color information And so on, which is characterized by providing compatible product information. According to a fourth aspect of the present invention, there is provided the color coordination support method according to the third aspect, wherein the color coordination card is attached to a product requiring color coordination, such as cosmetics or clothing, and is recorded on a color coordination card to be given to the purchaser of the product. Based on the information, the information relating to the substitute product having the same type as the coordination reference product, which is the product to which the color coordination card is attached, and having a color that can be substituted for the color of the coordination reference product Is selected from a database, and based on the selected information, substitute product information or substitute product information such as the color or product number of the substitute product is provided. The invention according to claim 5 is
A color coordination card that is attached to a product that requires color coordination, such as cosmetics or clothing, and that is handed over to the purchaser of the product, and that matches the color of the coordination standard product that is the product to which the color coordination card is attached A buyer-side color information display section that displays purchaser-side color information related to a buyer's skin color, pupil color, hair color, and the like by visually readable symbols or characters, and the purchaser-side color information; Compatibility in which information on a color that conforms to both of the reference product color information on the color of the coordination reference product is indicated by visually readable symbols or characters for each product that is color-coordinated with the coordination reference product. And a color display unit. According to a sixth aspect of the present invention, in the color coordinating card according to the fifth aspect, card record information including the purchaser side color information and the reference commodity color information is recorded by a magnetic signal, an optically readable code, or the like. Characterized by having a recording section. The invention according to claim 7 is the card for color coordination according to claim 5 or 6, wherein the coordination reference product is a lipstick, and in the compatible color display section, the coordination reference product is a color coordination product. For a plurality of types of cosmetics including hair color, eyeshadow, and cheek color, information on a color compatible with both the purchaser-side color information and the lipstick color is displayed.
According to an eighth aspect of the present invention, in the color coordinating card according to any one of the fifth to seventh aspects, the purchaser-side color information display section includes one of seven types in which the purchaser-side color information is classified. Either one is displayed as a symbol or a character, and is attached to a product having a color matching the purchaser-side color information.

According to the present invention, information (recorded by a magnetic signal, an optically readable code, or the like on a recording unit) attached to a color coordinating card to be delivered to a purchaser of a product such as cosmetics or clothing. Card record information or information that is visually readable on the purchaser's color information display section or compatible color display section), the purchaser himself / herself other than the color coordinator who has specialized knowledge, general store sales This makes it easy for even members to perform color coordination. Here, the target color coordination is mainly assumed to be color coordination performed after selecting a product based on consultation of a color coordinator, for example. In this case, after selecting the product by consulting with the color coordinator, by using the information attached to the color coordination card attached to the selected product, even the purchaser himself or a general store sales person can Color coordination of products such as cosmetics can be performed accurately and easily. In other words, the purchaser's color information relating to the purchaser's skin color, pupil color, hair color, etc., and / or the reference product relating to the color of the product (coordinate reference product) to which the color coordination card is attached. By selecting a suitable color corresponding to the purchaser-side color information and the reference product color information from the database based on the color information, it is possible to accurately select a product having a suitable color suitable for color coordination and color coordination. For example, in recent years, after receiving color coordination by a color coordinator, adjustments are made in consideration of your own wishes, and re-coordination that takes into account parts that are not included in coordination by the color coordinator (for example, There is an increasing need to create individuality by adjusting the coordination, such as performing color coordination with accessories after coordination. According to the present invention, this need can be sufficiently satisfied.

Meanwhile, in color coordination such as make-up of the entire face including hair color, information (such as hair color, pupil color, face skin color and lightness) of the purchaser (consumer) is obtained by drape analysis or the like. Analyze and acquire the purchaser's color information), and further associate each type of purchaser's color information classified into several types with a compatible color (matching color) such as lipstick, hair color, or eye shadow. A method of coordinating based on a database that has been classified is established. If one is found between the color information of the purchaser and the color of cosmetics such as lipstick, hair color, eye shadow, etc., the other is also found. Correspondence exists. Accordingly, when the color coordination system and the color coordination support method according to the present invention are applied to color coordination such as face makeup, the color information of the purchaser side and the color of the coordination reference product (reference product color information) are included. If at least one of the pieces of information is read from the card, it is possible to output and provide compatible color information of a coordinated compatible product, compatible product information such as a product number, and the like based on the information.

According to the second and fourth aspects of the present invention, information relating to the color of the substitute product, etc. (substitute product information) is obtained from the information relating to the substitute product having a color capable of realizing the same or almost the same color coordination as the coordinate reference product. ) Can be easily grasped, and substitute products can be easily provided to buyers. For example, in the color coordination of cosmetics used for facial makeup, as described above, the buyer side color information,
In the color coordination method using a number of types corresponding to colors that match lipstick, hair color, eyeshadow, etc. to the color information of the purchaser, a clear distinction is made between the type of color information of the purchaser and the lipstick color. Lipsticks of the same type can realize the same or almost the same color coordination as the lipstick of the coordination reference product. Normally, each cosmetic such as lipstick has a plurality of colors (colors having similar hues, lightness, saturation, etc.) belonging to the same type, and in most cases, there are alternative colors.

[0010] Other than facial makeup, for example, clothing,
For products such as shoes and handbags, based on the consultation results of color coordination, etc., it is used for facial makeup by using a database constructed by categorizing combinations of colors that match each product with purchaser color information. In the same manner as in the case of cosmetics, it is possible to find color-coordinated compatible products and alternative products.

[0011]

Embodiments of the present invention will be described below with reference to the drawings.

Here, an example will be described in which the present invention is applied to color coordination for makeup of a face portion (including hair) based on lipstick. The color coordination support method performed here uses the color coordination system 10 shown in FIG. 2, and a color coordination card 1 (hereinafter sometimes abbreviated as “card 1”) as shown in FIG. (Here, lipstick, which may be referred to as “lipstick” hereinafter) to be delivered to the purchaser of the product. According to the color of the lipstick, the purchaser performs color coordination of other cosmetics (hereinafter simply referred to as “cosmetics”; hair color, eyeshadow, teak color) which are the coordination target products. In doing so, by bringing the card 1 attached to the lipstick to the store, the terminal (the reader 11 shown in FIG. 2,
Using a color coordinate system 10 provided with a personal computer 31, a speaker 18b, a printer 18c, and the like, a coordinate reference product (here, lipstick, which is a product to which the card 1 has been attached). Conformity color information suitable for color coordination for a certain product, and product information (conformity product information) on coordinating products having a suitable color (hereinafter, products with a suitable color may be particularly referred to as “coordination-compatible products”), etc. Can be determined.

The card record information recorded in the recording section 2 provided on the card 1 is read by the reader 11 of the color coordinate system 10 (see FIG. 2).
By operating the color coordination system 10, it is possible to determine appropriate color information suitable for color coordination for the lipstick, which is the coordination reference product. Then, as shown in FIG. 3, the monitor 18a as a product information output unit displays compatible color information (color samples 19a to 19e displaying actual colors and color names 20a to 20e displayed as character information). Product information of the coordination target product (here, hair color, eyeshadow, teak color) having a color corresponding to the compatible color information (hereinafter, may be referred to as “compatible product information”.
2e) can be output as an image. On the display screen of the monitor 18a illustrated in FIG. 3, color samples 19a to 19e as compatible color information determined for each of hair color, eyeshadow, and cheek color are displayed.
And the color names 20a to 20e corresponding to the color samples 19a to 19e, and the product numbers 22a to 22e of the products corresponding to the color samples 19a to 19e, respectively, are hair color, eye shadow, and teak color. Is displayed. Each of the color samples 19a to 19e is an image display of an actual color based on the compatible color information, and also functions as a color sample such as a drape frequently used in color coordination. In addition, the matching color of the other cosmetics with respect to the lipstick color of the coordinate reference product is not necessarily one color, and for example, there are generally several colors such as a hair color and an eye shadow illustrated in FIG. is there.

On the screen, color samples 19a-19e
Alternatively, when an operation operation such as a click on the part of the color names 20a to 20e is performed, the screen is switched to a product selection screen 23 shown in FIG. 4, and the color sample selected by the selection operation and the compatible product information of the product having the color corresponding to the color name are selected. A list of product names 21 and product numbers 22 is displayed. Moreover, the display S is attached to the product in the store, so that it can be easily determined.
When the product name or product number is selected by operating the operation panel 17 or the like, the display returns to the product information display screen 29 in FIG. 3, but the product number is switched to that of the selected product and displayed. The product selection screen 23 illustrated in FIG. 4 is the color sample 19 in FIG.
d, eye shadow of color name 20d. When a product selection operation is performed on the product selection screen 23, a color sample 19d on the product information display screen 29 in FIG.
The part number 22d of the eye shadow corresponding to the color name 20d is switched.

The operation panel 17 is a personal computer keyboard (see FIG. 2) installed at a store such as a cosmetics store. The operation panel 17 includes a compatible color database 12 and a product information database 14 described later of the color coordination system 10.
Etc. are the data stored in the hard disk of the personal computer,
Alternatively, the data is stored in a server of a cosmetics sales company connected to the personal computer via a communication line. On the product selection screen 23, the product information database 14 (FIG. 2)
) Is displayed as a list of the merchandise information (conforming merchandise information) relating to the coordinating conforming merchandise, among the merchandise information stored in (see Reference). The same product selection screen as in the case of the eye shadow in FIG. 4 can be called for the hair color and the cheek color. In addition, various configurations can be adopted as the product selection screen, for example, a screen that displays information about a plurality of products such as hair color, eyeshadow, and cheek color on a single screen.

Therefore, according to the compatible color information and the compatible product information displayed on the monitor 19a, the purchaser or the over-the-counter sales person can determine the product name, product number, actual You can easily know the color of the. At the time of or after the purchase of the lipstick as the coordination reference product, the coordination-compatible product of the matching color can be easily grasped based on the output information from the product information output unit such as the monitor 18a, and accurate color coordination can be performed. However, in the color coordination system and the color coordination support method according to the present invention, as described later, coordination is performed with purchaser side color information (described later) relating to the buyer's skin color, pupil color, hair color, and the like. Based on the color of the reference product (reference product color information described later), the corresponding color information and the corresponding product information are determined based on the color. Therefore, it is important to select the lipstick color to be the coordinate reference product. The choice of lipstick color needs to be done accurately with the support of the color coordinator.

Hereinafter, the card 1 and the color coordination system 10 according to the present invention, and a color coordination support method using the same will be described in detail.

As shown in FIG. 1 (FIG. 1 shows the surface of the card 1), a recording unit 2, a purchaser-side color information display unit 3, and two compatible colors are provided on the surface of the color coordinating card 1. The display units 4 and 5, the image display unit 6, the psychological situation display unit 7, and the total advice display unit 8 are provided by printing.

The recording unit 2 stores the buyer's skin color, pupil color, hair color, and the like that match the color (lipstick) of the coordination reference product to which the card 1 is attached. Card record information including color information and reference product color information related to the color (lipstick) of the coordinate reference product,
This is a portion recorded by a magnetic signal. Here, in consideration of the design of the card 1, it is formed in a color equivalent to the coloring of the surface of the card 1 so that it cannot be visually confirmed. Needless to say, the recording section may be a code such as an optically readable bar code formed by printing or the like. Further, the recording section may be provided on the back side of the card instead of the front side.

The purchaser-side color information display section 3 displays the purchaser-side color information with visually readable symbols 3a and characters 3b. Symbol 3 indicating buyer-side color information
The character a and the character 3b are set for each of a plurality of types for classifying the buyer-side color information, and here, seven types (FIGS. 5 to 7) are used.
reference. Hereinafter, the “type” may be referred to as a “color type”. 5 to 7, which are indicated as “color type”), there are seven types of cards 1 displaying different symbols 3 a and characters 3 b for each type of purchaser-side color information. The purchaser-side color information recorded in the recording unit 2 is obtained by recording the type of the purchaser-side color information displayed on the purchaser-side color information display unit 3 as a magnetic signal. The recorded reference product color information is obtained by recording the color (here, lipstick color) of the product to which the card 1 is attached as a magnetic signal.
It corresponds to one of the types.

The compatible color display sections 4 and 5 display compatible color information on a color that is compatible with both the purchaser side color information and the standard product color information on the color of the coordinate standard product with respect to the coordinate standard product. One of the compatible color display sections 4 is displayed by coloring the actual color of the compatible color information, and the other compatible color display section 5 is This is displayed using character information. This compatible color display section 4,
The compatible color information indicated by 5 also corresponds to seven types of purchaser-side color information.

Image display section 6 and psychological state display section 7
The total advice display section 8 displays messages useful for color coordination in characters, and is provided for each of the seven types of classified purchaser-side color information. The image display unit 5 displays an image created by appropriate color coordination as character information corresponding to the type to which the purchaser-side color information of the purchaser who purchased the product to which the card 1 is attached belongs. Yes, the psychological situation display section 7 displays the psychological situation of the buyer who has selected the color of the coordination reference product (here, lipstick) as character information, and the total advice display section 8 shows cosmetics used for face makeup. For products that are subject to color coordination other than, for example, clothing, shoes, accessories, and other products, points that are useful for appropriate color coordination corresponding to the corresponding type (color type) are displayed in text information, In each case, the statistics and specialty of the questionnaire conducted during color coordination consulting are collected. Analysis of the house, have been created based on the results of the questionnaire survey sampled from buyers who received the consulting by the color coordinator. In addition, in the total advice display section, if there is a compatible color corresponding to the type to which the card 1 belongs to the goods such as clothing, shoes, and accessories, the compatible color is specifically described.

The classification of the types based on the purchaser's color information is based on the empirical rules of a skilled color coordinator, the statistics of consulting records on color coordination, and the like. The buyer-side color information, which is the analysis result of the purchaser's hair color, pupil color, face skin color, lightness, etc., is classified into seven types. The drape analysis employed here is 120 types. Is applied to the face and hair of the subject (purchaser) to analyze the hair color, pupil color, face skin color and lightness, and the like. In addition, based on the rules of experience of skilled color coordinators, statistics of consulting records on color coordination, etc., makeup cosmetics (here, lipstick, hair color, eyeshadow, teak color, mascara) for each type (color type) ) Compatible color (matching color)
And Card 1 has, based on this classification,
Suitable color information, advice, etc., suitable for each color type are recorded. In addition, the classification of the suitable color for each color type of the cosmetic does not simply mean the compatible color corresponding to the purchaser's side color information (the suitable color), but also considers the compatible color between the cosmetics.

As shown in FIG. 7, the purchaser-side color information is based on the skin color (skin tone, sometimes referred to as "undertone", hereinafter) of the hair (face). In consideration of the color of the eyes, three types of cool skin tones (cool, blue base), three types of warm skin tones (warm, yellow base), and warm and cool skin tones ("Warm and cool" in FIG. 7) (Abbreviated as) and a total of seven types (color types). There are 7 types of symbols (names) that symbolize each: moon (moon), fire (fire), water (water), tree (tree), gold (gold), earth (sat), sun (sun)
The word is applied. The three types of cool skin tones are tree (tree), moon (moon), and earth (sat).
The warmskin tone is classified into three types: sun (sun), fire (fire), and gold (gold). (The darker side).
Warm & cool skin tone types (only one)
Is located halfway between these cool skin tones and warm skin tones. In FIG. 7, “soft black” is grayish black, and “soft brown” is grayish brown.

The three types of cool skin tones not only differ in the brightness of the skin color of the face (skin tone) but also in the relationship between the skin color of the face and the color of the hair ("skin x hair" in FIG. 7). It is useful for classification and color coordination of buyer-side color information by drape analysis and the like. Specifically, in order from the side closest to warm & cool skin tone, the tree (tree) is light, the moon (moon) is high contrast,
Earth (soil) is dark. The same is true for the three types of warm skin tones, in which the relationship between the skin color of the face and the color of the hair is, from the side closer to the warm & cool skin tone, the sun (sun) is light and the fire (fire).
Is high contrast, gold is dark. The combinations of the light, high contrast, and dark skin and hair colors are as shown in FIG. In the light system and the dark system, the relationship between the skin color of the face and the color of the hair is low contrast, and the light system is a combination of bright colors and the dark system is a combination of deep colors.

The classification of color information on the purchaser side is roughly classified into two types, a blue base and a yellow base, and each type is conventionally classified into several types according to depth (brightness). As a result of the inventor's diligent studies, the classification based on Japanese skin tones has a very small individual difference in brightness compared to so-called white and black skin tones, and, on the other hand, the color of the cosmetics It has been found that seven types are appropriate because of the large influence on the image created by makeup. Also, in the analysis of hair color, pupil color, face skin color and lightness etc. in general drape analysis that is currently popular, for each of several colors such as red, blue, yellow, green, pink, brown, etc. Since it is common to prepare several types of drapes having different saturations and lightness of each color, it is difficult to classify the types if the classification is performed more finely than the seven types. In addition, since there are subtle and complex skin tones that are difficult to classify between the blue base and the yellow base, a type of warm and cool skin tone is required (this type cannot be forcibly classified. , Requires very detailed analysis). For this reason, seven types of classification are most appropriate for application to Japanese drape analysis.

FIG. 2 shows a color coordinate system 1.
FIG. The color coordinate system 10 includes a reader 11, a compatible color database 12, a selection unit 13, a product information database 14,
It has a product information selection unit 15, an alternative product selection unit 16, and a product information output unit 17. The components 11 to 17 of the color coordinate system 10 can communicate with each other by electric signals, optical signals, and the like. The compatible color database 12 corresponds to the database described in claims 1 and 3, and the product information database 15 corresponds to the database described in claims 2 and 4. Also, the compatible color database 12
The selection unit 13, the product information database 14, the product information selection unit 15, and the substitute product selection unit 16 are configured by program data written on a hard disk of a personal computer. May be configured as program data or the like recorded so as to be readable by a computer drive.

The reader 11 reads card record information from the recording section 2 of the card 1 including reference product color information relating to the color of the coordinate reference product and purchaser-side color information. However, the card applicable to the color coordination system 10 is such that the card record information including the reference product color information and the purchaser side color information is the reader 11.
The card 1 is not limited to the card 1 as long as it has a recording unit recorded so as to be readable.

In the compatible color database 12, the lipstick color and the compatible color for each of the cosmetics (here, hair color, eyeshadow, teak color, and mascara) corresponding to the lipstick color are purchased and associated with each other. And stored in seven types based on the user side color information. Here, the seven types are exactly the same as the type classification of the card 1 illustrated in FIG. For example, as shown in FIGS. 5 and 6, the lipstick color is associated with the purchaser-side color information of each type in association with the purchaser-side color information and is classified into seven types (seven color types).
And stored. The colors of the cosmetics other than the lipstick are classified and stored for each color type on the condition that they match both the lipstick color and the purchaser-side color information. Although the product information display screen 29 shown in FIG. 3 does not display the product information about mascara, it goes without saying that the product information display screen 29 can display compatible product information about mascara.

Although not shown, the compatible color database 12 stores a large number of lipstick colors other than those shown in FIGS. 5 and 6 and the compatible colors of the cosmetics other than the lipstick with respect to each lipstick color. For example, about 24 to 30 colors of lipstick are classified and stored in seven types, and one type stores about 3 to 5 lipstick compatible colors. In addition, for cosmetics other than lipstick, compatible colors that match both the purchaser-side color information of each color type and the lipstick color of the corresponding color are stored for each lipstick color that corresponds to each color type. . Lipsticks are often sold in the form of a lineup of color lines, and FIGS. 5 and 6 show cases where the color lineups of the lipsticks are different.

For each type, there is a certain range of lipstick compatible colors with respect to the purchaser's side color information. For example, lipstick colors suitable for the type of "earth (soil)" include rose wine in FIG. Raspberry red and the like. Cosmetics other than lipstick (hair color, eyeshadow, teak color,
For mascara), there is an optimal combination of lipstick colors and an optimal combination of three or more cosmetic colors including lipstick for each lipstick color (however, a combination of colors belonging to the same type as lipstick color) If the color belongs to the same type as the lipstick color, color coordination can be performed as a common compatible color for each lipstick color belonging to the corresponding type.

The compatible color information displayed on the compatible color display section of the card 1 includes the type of color information on the purchaser side of each card 1 provided for each type and the color of the lipstick attached to the card 1 for each cosmetic. Is a compatible color. The compatible color information displayed on the compatible color display section of the card 1 includes the color of the lipstick to which the card 1 is attached (however, it belongs to one of the seven types), the purchaser's side color information of the corresponding type, and the like. Are selected from among the compatible colors corresponding to. FIG. 1 illustrates a case where the lipstick color is rose wine in the type of “earth”.
In the compatible color display unit 4 which is a color sample, each of the cosmetics (hair color, eyeshadow, cheek) is displayed in the two colors of hair, two colors of eye shadow, and one color of cheek displayed on the product information display screen 29 shown in FIG. Although the corresponding colors (color) are added one by one and displayed, more suitable colors may be displayed. The compatible color information displayed on the compatible color display unit 5 with the character information about the eye shadow and the cheek color corresponds to the compatible color display unit 4.
The compatible color display section 5 of the card 1 illustrated in FIG.
However, it is needless to say that the display of the suitable color information on the hair color may be provided. Further, the compatible color display section 4 may display compatible color information on the mascara.

The card 1 displays more compatible color information on cosmetics other than lipstick than the product information display screen 29 shown in FIG. 3, but the compatible color information displayed on the card 1 is All of these are compatible colors corresponding to the color type of the purchaser color information of the card 1 and can be adapted to each lipstick color corresponding to the corresponding color type, so that a wider color coordination than the product information display screen 29 is provided. Is possible.

FIGS. 5 and 6 show the optimum color of each cosmetic other than lipstick for each lipstick color. For example,
In the type of “earth (soil)” in FIG. 7, as shown in FIG. 5, for lipstick raspberry red (purplish red),
The optimal matching color is eye shadow for dove gray (purple gray) and teak color for old rose (light pink). As shown in FIG. 6, for lipstick rose wine, eye shadow is mauve ( The most suitable color is Daphne (thistle), but the best color for each cosmetic (hair color, eyeshadow, teak color, mascara) that coordinates with lipstick belonging to one type It can be used for color coordination as a compatible color common to each lipstick color that matches the type. As an example, as a suitable color of an eye shadow that is suitable for rose wine which is a lipstick color that is compatible with this type of “earth (soil)”, dove gray illustrated in FIG.
There are also charcoal gray (see FIG. 3), silver, and the like in addition to the move exemplified in FIG. 3, and these colors can also be used as compatible colors corresponding to lipsticks belonging to this type. As shown in FIG. 3, charcoal gray is also one of the most suitable colors for rose wine, which is a lipstick color suitable for the type of “earth (soil)”.

The selecting section 13 selects suitable color information from the compatible color database 12 in accordance with the reference commodity color information read from the recording section 2 of the card 1 by the reader 11 and the purchaser side color information. However, here the selection unit 13
Is the optimal compatible color of the hair color, eyeshadow, and teak color corresponding to the lipstick color that is the reference product color information. The merchandise information database 14 stores (records) merchandise information such as a product number, a color, and a merchandise name for a large number of merchandise (cosmetics) including lipstick. The product information database 14 retrieves and selects information on a product (coordinated compatible product) having a color that matches the compatible color information selected by the user. The product information display screen 29 of FIG. 3 is displayed based on the search and selection results. Here, the product information to be searched and selected (compatible product information) relates to a product existing at the store. Search,
As a result of the selection, if there are many corresponding product information, based on the input order at the time of inputting the product information into the product information database 14 or the order of the release date, the display limit number on the product information display screen 29 is set. Compatible product information is displayed in a list. The product information such as a product number, a color, and a product name stored in the product information database 14 includes information on products that are no longer sold at stores, as well as information on products that are being sold. The product information stored in the product information database 14 can be updated as appropriate by operating the operation panel 17 or the like.

The monitor 18a displays the product information display screen 2
9, the compatible color information selected by the selection unit 13 is displayed by color samples 19a to 19e and color names 20a to 20e.
5 functions as a product information output unit that outputs conforming product information of the coordinating conforming product selected by 5 using character information (images) indicating product numbers 22a to 22e.
Further, a speaker 18b (see FIG. 2) for outputting the same information content as the product information display screen 29 by voice, and a printer 18c (FIG. 2) for printing out and outputting the same information content as the product information display screen 29 by color printing. reference)
Also function as a product information output unit.

In the color coordination system 10, the hair corresponding to the color of the lipstick to which the card 1 is attached is based on the purchaser-side color information and the reference product color information read from the recording unit 2 of the card 1 by the reader 11. Suitable color information such as color, eyeshadow, and cheek color, and compatible product information such as a product name and a product number corresponding to the compatible color information can be provided. Card 1 brought to the store by the buyer
When the reader 11 reads out the purchaser-side color information and the reference product color information from the recording unit 2 of the personal computer, and inputs a compatible product search command from the operation panel 17 of a personal computer or a mouse, the selection unit 13
And the product information selection unit 15 and the like are driven to display compatible color information and compatible product information corresponding to the purchaser-side color information and the reference product color information from the product information output units 18a to 18c in image display, audio, and color printing. Etc., and color coordination can be effectively supported. The operation of the leader 11 and the operation panel 17 may be performed by either a sales person at a store or a purchaser.

(Selection of Alternative Product) Referring to FIG. 2, the alternative product selection unit 16 provided in the color coordination system 10 includes the reference product color information read from the recording unit 2 of the card 1 by the reader 11 and the purchaser side. According to the color information, information on a substitute product which is a product having a color that can be substituted for the coordinate reference product is selected from the product information database 14. Here, the substitute product having a color that can be replaced is a lipstick having a color belonging to the same type as the lipstick that is the coordinate reference product in seven types based on the purchaser side color information. When a substitute product search command is input by operating the operation panel 17, the substitute product selection unit 16 is activated, and as shown in FIG. 8, the substitute product selection unit 16 based on the reference product color information read from the recording unit 2 of the card 1. The color 25 of the substitute product selected by 16 (character display of the color name in the “color” column in FIG. 8), the product name 26, and the product number 27 are displayed on the substitute product selection screen 28 of the product information output unit 18 as substitute information. A list is displayed with character information (image). However, the substitute product selection unit 16
Product information (alternative product information) is selected from the product information database 14 for only products existing at the storefront. When an appropriate product is selected from the alternative product information displayed on the alternative product selection screen 28 by operating the operation panel 17 or the like and an output command is input from the operation panel 17 or the like, the information of the alternative product is displayed. Is output from at least one of the product information output units 18a to 18c.

For example, lipsticks belonging to the type of “earth (soil)” include rose wine, raspberry red, and the like. Card recording information is recorded from the recording unit 2 of the card 1 attached to the raspberry red lipstick. When the reading, the starting operation of the alternative product selection unit 16 (input of the alternative product search command), and the like are performed, the product information of the lipstick having a color other than raspberry red from the lipsticks belonging to the type of “earth (soil)” is obtained. The selected item is displayed as a list of alternative item information on the alternative item selection screen 28 in FIG. In FIG. 8, only the information on the lipstick of rose wine is displayed as the alternative product, but the present invention is not limited to this, and the alternative product information to be displayed is a lipstick (raspberry) belonging to the type of “earth (soil)”. (Other than red), and if there is an alternative color other than rose wine, the alternative product information can be displayed.

For example, when the lipstick color that the purchaser has continuously purchased disappears from the store due to a change in the color lineup accompanying the replacement of the product, the card 1 attached to the purchased lipstick is stored in the store. If the card is brought into the card, the information in the recording unit 2 of the card 1 is read by the reader 11,
By inputting a substitute product search command from the operation panel 17, etc.
By using the color coordinate system 10, a lipstick of an alternative color can be easily found. The function of selecting this alternative product is not limited to when replacing the product. For example, when a user wants to have a plurality of lipstick colors (however, colors belonging to the same type) or want to change the lipstick color according to the purchaser's intention, etc. Is also applicable. With this, for example, color coordination for "making your own image"
It also makes it easier for buyers to do it themselves.

When a suitable product search command is input by operating the operation panel 17 after selecting the substitute product, the selection unit 13 and the product information selection unit 15 shown in FIG. Such information is handled in the same manner as the reference product color information instead of the reference product color information relating to the coordinated reference product to which the card 1 is attached, and this replacement product (hereinafter sometimes referred to as “alternative reference product”) With reference to the color of (a), the compatible color information of the hair color, eyeshadow, and cheek color corresponding to the color of the alternative reference product and the compatible product information are output from at least one of the product information output units 18a to 18c. it can. Here, the selection unit 13 selects the suitable color information of the hair color, the eye shadow, and the cheek color corresponding to the color of the alternative reference product in the type to which the coordinate reference product or the alternative reference product belongs from the compatible color database 12, and The selection of product information (compatible color information and compatible product information) from the product information database 14 by the product information selection unit 15 and the output of the selected product information from the product information output units 18a to 18c are based on the reference product color information. Is the same as the case of outputting the compatible color information and the compatible product information corresponding to.

When searching for a substitute product, the purchaser refers to the compatible color information and the compatible product information output from the product information output units 18a to 18c, and as a result, the purchaser selects a product (hair) that matches the purchased product. Color, eyeshadow, teak color), the effect of changing the color coordination can be very small. If the number of products having the same color is small, the process returns to the alternative product selection screen 28 of FIG. 8 and reselects the lipstick as the alternative reference product. The compatible color information and the compatible product information related to (hair color, eyeshadow, teak color) are displayed.
In this way, by selecting an alternative reference product (color of the alternative reference product) that has a lot of matches with the purchased product (hair color, eyeshadow, teak color), waste of the purchased product can be further reduced.

Although not shown in the drawing, in the state where the purchaser-side color information is input by reading out the card recording information from the recording section 2 of the card 1, products (hair color, eyeshadow, Teak color)
When a substitute product search command is inputted after inputting a product designation command for designating the type of the product from the operation panel 17 or the like, compatible color information corresponding to the type of the purchaser side color information is obtained for the product of the designated type. Alternatively, information including compatible product information (color name, product name, product number, etc.) can be output from at least one of the product information output units 18a to 18c in a list display form. The information output here is not limited to the optimum matching color information for the color of the coordination reference product or the alternative reference product related to the card 1 or the matching product information related to the matching color information. Color (the color of the coordination standard product or the substitute standard product) and the suitable product information related to the relevant color information are also output.
Conforming color information to be output (or including conforming product information)
Are increased compared to the product information display screen 29 of FIG. Therefore, the range of compatible colors to be subjected to color coordination is expanded, so that color coordination can be realized that is broadly compatible with the purchaser's preference and the like.

(Another Embodiment of Color Coordination Supporting Method) Color coordination can be supported by using only information visually recorded on the card 1 without using the color coordination system 10. That is, the compatible color display sections 4 and 5 of the card 1
Are color samples 19a to 19d displayed on the screen shown in FIG. 3 when the color coordinate system 10 is used.
Since information corresponding to 19e and color names 20a to 20e is displayed, based on this display information, product information (compatible product information) on a coordinated compatible product having a color compatible with lipstick is searched from the database. Can be provided to buyers. It is also easy to provide the coordinating conforming product itself to the purchaser based on the conforming product information. Here, as a database for searching for compatible product information, various configurations such as a dedicated database incorporated in a personal computer installed in a store or a printed matter such as a catalog that is easily searchable can be adopted.
However, this database includes the product information of the product that is no longer sold at the store and the product method of the product currently sold at the store, as well as the product information database of the color coordinate system, and has the same type. As for the product (1), it is easy to compare the product colors such as the color lineup.

In the configuration for selecting a coordination-compatible product from the cosmetics used for face makeup, in the above-described embodiment, the matching color corresponding to the reference product color information of the coordination reference product, which is the cosmetic used for face makeup. Although the configuration for selecting the (optimal compatible color) has been exemplified, the present invention is not limited to this, and the compatible color information corresponding to the purchaser-side color information recorded on the card is selected from the database, and this compatible color information and this It is also possible to adopt a configuration in which the purchaser is provided with the product information of the coordinating compatible product that matches the matching color information. Even if the color is not the optimum color corresponding to the reference product color information, if the color information corresponding to the purchaser side color information can be grasped based on the information recorded on the card, generally appropriate color coordination can be realized. If the buyer's color information and its compatible colors are classified into several types based on the buyer's color information, specifically, for cosmetics, etc., the reference product color information that can be read from the card Since suitable buyer-side color information can be determined, the information read from the card may be only the reference product color information.

In the inventions other than the seventh and eighth aspects, the lipstick is not limited to the color coordination of other products (hair color, eyeshadow, teak color) related to face makeup using the lipstick color as a reference product. A configuration can be adopted in which color is used as a coordination reference product, and a coordination-compatible product is selected from clothing such as clothes, accessories such as earrings, shoes and the like. Further, for example, a configuration in which clothing such as clothes, accessories such as earrings, shoes, handbags, and the like are set as coordination reference products, and a coordination-compatible product corresponding thereto is selected. However, in this case, it is needless to say that there are a plurality of colors to be subjected to color coordination as the coordination reference product, and the plurality of colors correspond to a number type based on the color information on the purchaser side. More preferably, they are classified according to the relationship. Further, in the color coordination system of the above-described embodiment, the configuration in which both the compatible color information and the compatible product information are output from the product information output unit has been exemplified, but the present invention is not limited to this.
For example, a configuration that outputs only the compatible color information can be adopted.

[0047]

As described above, according to the present invention,
Based on the information (reference product color information and / or purchaser side color information) recorded on the color coordination card attached to the product (coordinate standard product) and given to the purchaser, conformity to the coordination standard product Since the product having the color of the color information and the color of the compatible color information and the product information can be provided to the purchaser of the coordination reference product, the purchaser who has obtained the color coordination card does not have expertise in color coordination. Also, color coordination of cosmetics and clothing can be easily performed. In particular, in the color coordination of cosmetics for facial makeup, the color information of the purchaser recorded on the color coordination card, not from the color of the coordination reference product (reference product color information), Suitable colors can be selected based on the purchaser-side color information calculated from the reference product color information of the coordination reference product, and color coordination with a wider range of application is possible.

[Explanation of symbols] [Brief description of the drawings]

FIG. 1 is a diagram showing a surface of a color coordinating card according to an embodiment of the present invention.

FIG. 2 is a block diagram showing a color coordinate system according to the embodiment of the present invention.

FIG. 3 is a diagram showing a product information display screen displayed on a monitor of the color coordination system of FIG. 2;

FIG. 4 is a diagram showing a product selection screen displayed on a monitor of the color coordination system of FIG. 2;

FIG. 5 is a lipstick color corresponding to seven types of buyer-side color information;
6 is a table showing an example of classification of a suitable color of an eye shadow and a teak color for the lipstick color.

FIG. 6 is a lipstick color corresponding to seven types of buyer-side color information;
10 is a table showing another example of classification of a suitable color of an eye shadow and a teak color for the lipstick color.

FIG. 7 is a table showing seven types of purchaser-side color information.

8 is a diagram showing a substitute product selection screen displayed on a monitor of the color coordination system of FIG. 2;

[Explanation of symbols]

1 ... Color coordination card, 2 ... Recording unit, 3 ...
Buyer-side color information information display section, 3a ... Buyer-side color information (symbol), 3b ... Buyer-side color information (characters), 4, 5 ... Compatible color display section, 10 ... Color coordinate system, 11 ...
Leader, 12: Database (compatible color database), 13: Selection unit, 14: Database (product information database), 16: Alternative product selection unit, 18a: Product information output unit (monitor), 18b: Product information output unit (speaker) ), 18c ... Product information output unit (printer), 19a-
19e: compatible color information (color sample), 20a to 20
e: compatible color information (color name), 21: compatible product information, product information (product name), 22, 22a to 22e: compatible product information, product information (product number), 25: alternative product information (color name), 26 ... alternative product information (product name), 27 ... alternative product information (product number).

Claims (8)

[Claims] 1. A color coordinating card attached to a product requiring color coordination, such as cosmetics or clothing, and handed over to a purchaser of the product, based on card record information recorded in a recording unit provided in the card. A color coordination system that outputs, by image, audio, or the like, information on a compatible color of a coordinating product to be color-coordinated to a purchaser or compatible product information such as a product number of a coordinating compatible product having the compatible color, From the recording unit, the reference product color information relating to the color of the coordination reference product to which the color coordination card is attached, or the purchaser's skin color, pupil color, hair color, etc. that matches the reference product color information A reader for reading the card record information including the purchaser-side color information according to A selection unit that selects, from a database, compatible color information corresponding to the reference product color information or the purchaser-side color information read from the recording unit of the color coordinating card; and the compatible color information selected by the selection unit. A color coordination system comprising: a commodity information output unit that outputs conforming commodity information, such as a product number of the coordinating conforming commodity having the color of the conforming color information, by image, sound, or the like. 2. Information on an alternative product having the same type as the coordination reference product and having a color that can be substituted for the reference product color information read from the recording unit of the coordination card by the reader. An alternative product selection unit that selects from a database, and an alternative product information output unit that outputs alternative product information, such as the color or product number of the alternative product selected by the alternative product selection unit, by image, sound, or the like. The color coordinate system according to claim 1, wherein 3. A color coordination card based on information recorded on a color coordination card attached to a product requiring color coordination, such as cosmetics or clothing, and passed to a purchaser of the product. Corresponding to the reference product color information relating to the coordinated reference product which is the attached product or the purchaser's side color information relating to the purchaser's skin color, pupil color, hair color, etc. which conforms to the reference product color information. Select the compatible color information of the coordination target product for the purpose of color coordination from the database and provide the selected compatible color information or the compatible product information such as the product number of the coordinating compatible product having the color corresponding to the compatible color information Color coordination support method characterized by doing. 4. A color coordination card based on information recorded on a color coordination card attached to a product requiring color coordination, such as cosmetics or clothing, and passed to a purchaser of the product. Based on the selected information, information on an alternative product having the same type as the attached coordinating reference product and having a color that can be substituted for the color of the coordinating reference product is selected from the database. 4. The color coordination support method according to claim 3, wherein substitute product information such as a substitute product or a color or a product number of the substitute product is provided. 5. A color coordination card which is attached to a product requiring color coordination such as cosmetics and clothing and is handed over to a purchaser of the product, wherein the coordination standard product is a product to which the color coordination card is attached. A purchaser-side color information display unit that displays purchaser-side color information on the purchaser's skin color, pupil color, hair color, and the like that matches the color by visually readable symbols or characters; The information relating to the color matching both the user side color information and the reference product color information relating to the color of the coordination reference product, for each product that is color-coordinated to the coordination reference product, visually readable symbols or characters A color coordination card, comprising: a compatible color display portion displayed by the above method. 6. The recording apparatus according to claim 5, wherein the card recording information including the purchaser side color information and the reference commodity color information is recorded by a magnetic signal, an optically readable code or the like. Color coordination card. 7. The coordinating reference product is a lipstick, and in the compatible color display section, a plurality of types of cosmetics including a hair color, an eye shadow, and a cheek color as a product that is color-coordinated with the coordinating reference product. 7. The color coordinating card according to claim 5, wherein information on a color matching both the purchaser-side color information and the lipstick color is displayed. 8. The purchaser-side color information display section displays one of seven types of the purchaser-side color information as symbols or characters. The color coordinating card according to any one of claims 5 to 7, wherein the card is adapted to be attached to a product having a color suitable for the color coordination.