JP2002329138A - Method and system for coupon use commerce using communication network - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a method and a system for coupon-use commerce which is free of a waste of cost that a store bears, enables an advertisement agent to accurately grasp a sales actual result using coupon use and obtain a due reward, and uses a communication network. SOLUTION: An advertisement agent and a store exchange a reward on success type coupon distribution contract (S10) and issue coupons to customers by using a communication network (S20). When the coupons are issued, coupon information is sent to terminals of the store and advertisement agent (S30) and when a deal by coupon use is closed, the store confirms a coupon issue source with the coupon information sent to its terminal (S40). According to the confirmation result, a reward is imparted to the advertisement agent (S50). The advertisement agent generates statistic data on pieces of coupon information stored each time coupons are issued and information or successful deal coupon reported from the store and confirms deal results using the coupons (S60).

Description

DETAILED DESCRIPTION OF THE INVENTION

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a coupon utilizing commercial transaction method using a communication network and a system thereof.

2. Description of the Related Art In recent years, a systemized server, an unspecified number of terminals on the customer side, a terminal on the seller side, and the like are used to communicate with each other by using a networked Internet system. The information of the product and the coupon information of the product are disclosed to the customer on the website to be opened. Then, the customer who confirms the coupon information obtains the coupon and presents the coupon to the store to perform a coupon-using commercial transaction in which a discount of the product can be received. Here, distribution of these coupons,
In the case where the store establishes the homepage etc. and distributes the coupons, the dealer itself establishes the homepage etc. and distributes the coupons, and in addition to the customer, by entrusting the coupon distribution to the advertising agency There are cases such as distributing coupons and cases in which the store itself does not have a homepage or the like and entrusts coupon distribution to an advertising agency. It should be noted that there are various types of advertising agencies that request a coupon distribution to one dealer, such as one company or a plurality of companies. In the cases described above, in the case where the dealer outsources the distribution of the coupon to the advertising agency, a payment (reward) for performing the coupon distribution at the time of the coupon distribution request contract between the retailer and the advertising agency is required. Arranged to.

However, in the conventional arrangement of a reward for coupon distribution between a store and an advertising agency in a coupon-using transaction using a communication network, a store sells a product by distributing the coupon. You will pay the cost of distributing the coupon while the sales increase effect is undecided. This is a problem because the cost burden on the dealer may increase. Also, in the contract award system in which the dealer pays the agency after the negotiation using the coupon distributed by the agency, the agency does not waste money, but the It is difficult to get a legitimate reward. In view of the above points, an object of the present invention is to use a communication network that does not cause cost waste by a store and enables an advertising agency to accurately grasp the sales performance by using coupons and obtain a legitimate reward. To provide a commercial transaction method using a coupon and a system thereof.

According to a first aspect of the present invention, there is provided a commercial transaction method using a coupon using a communication network, wherein an advertising agency uses a coupon for a product handled by a store. Is distributed free of charge on behalf of the retailer, and a contract is made to receive a remuneration from the retailer after negotiations have been made using this coupon. A coupon in which coupon information including the identification information of the coupon is displayed is issued to the customer's terminal, and the coupon information displayed in the coupon is transmitted to the retailer's terminal when the coupon is issued, and the coupon is used When the negotiation is completed, the retailer specifies an advertising agency based on the coupon information and gives a reward to the advertising agency. And wherein the Rukoto. As a result, a contract is concluded between the advertising agency and the retailer for a contract award, and after the negotiation is completed using the coupon distributed by the advertising agency, the retailer transmits the coupon information displayed on the coupon in advance (at the time of issuing the coupon). ) Can be identified as a coupon distributed by an advertising agency in contrast to that obtained in (1). Therefore, a coupon-using commercial transaction using a communication network that enables the advertising agency to obtain a legitimate reward from the store is established. According to the coupon utilizing commercial transaction system using the communication network according to claim 2 of the present invention, coupons for products handled by the dealer are distributed free of charge on behalf of the dealer, and after the negotiations based on the use of the coupon are completed by the dealer, An advertising agency that has signed a contract to receive a contract reward and a coupon containing coupon information including the identification information of the advertising agency is issued from the advertising agency terminal to the customer terminal using a communication network, And a coupon issue information transmitting means for transmitting the coupon information displayed on the coupon to the terminal of the store when the coupon is issued, and the store uses the coupon information based on the coupon information when the coupon is used and the negotiation is completed. An advertising agency is specified and a reward is given to the advertising agency. As described above, the contract award system is used in which the coupon issued by the advertising agency having the coupon issuance information transmitting means is used to pay a reward from the retailer to the advertising agency after the negotiation using the coupon is completed. In other words, the merchant checks that the coupon is issued by the advertising agency by comparing the coupon information sent to the merchant's terminal at the time of issuing the coupon with the coupon information presented by the customer at the time of closing the negotiation, , Identify the advertising agency that issued the coupon. Then, the retailer gives a reward to the advertising agency specified by the coupon information. As a result, it is possible to provide a commercial transaction system using a communication network using a communication network that does not cause cost waste by the store and enables the advertising agency to accurately grasp the sales performance by using the coupon and obtain a legitimate reward.
According to the third aspect of the present invention, when a customer who purchases a product using a coupon reports a contract for the purchase of the product to an advertising agency, the customer has a contract report awarding means for giving a reward to the customer for the report of the contract. It is characterized by the following. As a result, a customer who purchases a product using a coupon only reports a contract, and a reward for this reporting action can be obtained. Therefore, since the customer actively reports to the advertising agency, the advertising agency receives the report from the customer and can grasp the status of the conclusion of the negotiation by using the coupon issued by the customer. In this way, it is possible to obtain a legitimate reward by grasping the sales performance.

An embodiment of the present invention will be described below in detail with reference to the drawings. The coupon-using commercial transaction method and system using the communication network described below are sold by using a contract award system in which a retailer pays a reward to an advertising agency who has requested distribution of a coupon after the conclusion of a negotiation using the coupon. The present invention relates to a coupon-using commercial transaction method using a communication network and a system thereof, which does not cause cost waste by a store and enables an advertising agency to accurately grasp the sales performance by using a coupon and obtain a legitimate reward. FIG. 1 is a configuration diagram showing a communication network system 1, in which a systemized server 2, an unspecified number of customer-side terminals 3, and seller-side terminals (a terminal 4 at a store, a terminal at an advertising agency) 5) A communication network system 1 called Internet, which is networked so as to be able to communicate between and the like, has been constructed. Then, the coupon utilizing commercial transaction system 1 is constructed using this communication network system. First, when using the coupon-based commercial transaction system using the communication network system 1, both the dealer and the advertising agency conclude a contract award contract. In other words, the advertising agency distributes the coupons for the products handled by the retailer in advance on behalf of the retailer free of charge, and the distributor distributes the advertising agency after the negotiation using the coupon distributed by the advertising agency. Agree to pay the store a reward. Then, subject to this agreement, the advertising agency opens a homepage for distributing coupons for products handled by the dealer. Details of this coupon distribution homepage are shown in FIGS. 2 and 3 and will be described below. FIG. 2 shows a homepage (entrance page) for coupon distribution established by an advertising agency, and FIG.
Indicates a coupon distribution homepage (coupon display page) established by the advertising agency. As shown in FIG.
A homepage (entrance page) 10 for coupon distribution set up by an advertising agency is provided, and the customer can see detailed information (click to proceed to product introduction) 11 on the desired product shown on this homepage, a coupon privilege 12, and sales. Each information such as shop information (shop information) 13 is obtained.
When the customer desires to obtain a coupon from the obtained information, the check box 14 for obtaining a coupon is clicked. The check box 14 is clicked by the customer's selection, and the home page 20 on which the coupon 21 shown in FIG. 3 is displayed is called. Then, the customer prints out the home page 20 for displaying the coupon and obtains the coupon 21 displayed on the page 20. 2 and FIG. 3 is a unique name (one of identification information) indicating an advertising agency, and is displayed in the coupon 21 in the same manner. (Part A in FIG. 3). This ○ △ □ Co
The upon notation and the coupon number 21a displayed on the coupon 21 constitute a part of the coupon information according to claim 1. In addition, this coupon number 21a
Are assigned in consideration of the product type, the coupon serial number (the issue time can be specified), and the like. Next, a commercial transaction system 30 using a coupon using the communication network of the present invention will be described with reference to FIG.
Will be described. Coupon 21 for the customer shown in FIGS.
Are shown by the broken arrows (a) and (b) in FIG.
Shown in That is, the advertising agency 31 appeals to the unspecified number of customers 32 connected to the server 2 about the product handled by the store 33 and the coupon 21 of this product (FIG. 4).
(A) in the middle. Then, the customer 32 who plans to purchase the product
“a” prints out a homepage (shown in FIG. 3) to obtain a coupon 21 ((b) in FIG. 4). The coupon information displayed on the coupon 21 is transmitted to the terminal 4 on the shop side in synchronization with the act of clicking the check box 14 at the time of obtaining the coupon 21 (when the coupon 21 is issued). The coupon issue information transmitting means is configured. Information transmission to other terminals by clicking the check box 14 described above is a technology used in other quotient systems using the Internet system. In the present invention, the transmitted information is referred to as coupon information. And transmitting to the terminal 4 on the dealer side is new. This coupon information is transmitted to the terminal 4 of the store and recorded and stored. The customer 32a who has obtained the coupon 21 through the above-described process presents the coupon 21 to the store 33 when purchasing the product ((e) in FIG. 4). At this time, the store 33 checks the coupon information transmitted to the terminal 4 of the store at the time of issuance of the coupon 21 with the presented coupon information to confirm that the coupon 21 is issued by the advertising agency 31. At the same time, the advertisement agency 31 that issued the coupon is specified. As described above, the store 33 is the advertising agency 31 that issues the coupon.
Can be specified, and a reward is given to this advertising agency 31 (reward giving means: (f) in FIG. 4). When the coupon 21 is issued to the customer 32 as described above, the coupon information may be transmitted to the terminal 5 of the advertising agency in addition to transmitting the coupon information to the terminal 4 of the store. Thereby, the coupon information transmitted to the terminal 5 of the advertising agency every time the coupon 21 is issued becomes the coupon 21 for which the negotiation has been established from the plurality of pieces of coupon information accumulated every time the coupon 21 is issued.
Can be confirmed. Then, for example, if the statistical data of the issued coupon 21 and the used coupon 21 is created, this data is used as reference information or the like as to whether the negotiation by the coupon use from the store 33 is correctly reported. Can be used. In addition, as a system for confirming whether or not a dealer has correctly reported the conclusion of a negotiation based on the coupon 21 issued by the advertising agency 31, a customer who has purchased a product using the coupon 21 has the advertising agency 31 conclude a product purchase. When a report is made, a contract report reward awarding means for giving a reward for the contract report to the customer 32a is provided. The contract report awarding means means that the customer 32a who purchases a product using the coupon 21 uses the coupon stub 22 of the coupon 21 shown in FIG. The following is a series of steps for giving rewards to That is, coupon 21
The customer 32a who purchases a product by using only a report of a contract can obtain a reward for this reporting action. Therefore, since the customer 32a actively reports to the advertising agency 31, the advertising agency 31 receives the report from the customer 32a and can grasp the status of establishment of the negotiation by using the coupon 21 issued by itself. In this manner, by distributing the coupon by the contract award method, the cost is not wasted by the dealer 33, and the advertising agency 31 can accurately grasp the sales performance by using the coupon and obtain the legitimate reward. A coupon-based commercial transaction system 30 using the communication network 1 can be provided. Next, the flow (concept) of the commercial transaction utilizing coupons according to an embodiment of the present invention will be described with reference to the flowchart shown in FIG. As shown in FIG. 5, first, in S10, a coupon distribution contract (contract award system) is made between both the store 33 and the advertising agency 31. Then, when both 33 and 31 agree with this, the process proceeds to S20. In S20, the advertising agency 31 issues a coupon 21 to the customer 32a using the communication means. When the coupon is issued in S20, that is, when the customer 32a urges the coupon 21, in S30, the coupon information including the identification information of the advertising agency 31 is transmitted to the terminals 4 and 5 of the seller (the dealer 33 and the advertising agency 31). It is transmitted (coupon issue information transmitting means). Then, when the negotiation is completed by using the coupon 21 issued by the advertising agency 31, the store 33 confirms the issuer of the coupon 21 from the coupon information sent to its own terminal 4 (S40). According to the result of the confirmation of the coupon issuer in S40, the store 33 becomes the advertising agency 31 of the coupon issuer.
(S50), and in S60,
Creation of statistical data with a plurality of pieces of coupon information accumulated every time coupon 21 is issued and information on coupons concluded by negotiations reported from a dealer, and awarding of a contract report award from a customer who purchases a product using coupon 21 The negotiation result using the coupon 21 is confirmed using a means or the like. In addition,
In the embodiment of the present invention, the form in which the coupon 21 is printed out and used has been described, but a form in which the coupon information is displayed on a display surface of a mobile phone or the like may be used. Further, in the embodiment of the present invention, the description has been made in such a manner that the store 33 and the advertising agency 31 are in one-to-one correspondence, but the present invention is also applicable to a case where one store 33 requests a plurality of advertising agencies to distribute coupons. Even if the commerce system of the present invention is used, a coupon merchant system that is advantageous for both the store 33 and the advertising agency 31 can be constructed. Furthermore, in implementing the present invention, a coupon 21 using a homepage format using an Internet network that is a communication network.
Although an example of distribution has been described, a coupon distribution promotion method using a mail magazine format in which information can be exchanged using the Internet network, a Mytown format in which various information sources can be searched, and the like may be used.

[Brief description of the drawings]

FIG. 1 is a configuration diagram showing a communication network system.

FIG. 2 shows a coupon distribution homepage (entrance page) established by an advertising agency.

FIG. 3 shows a coupon distribution homepage (coupon display entrance page) established by an advertising agency.

FIG. 4 is a correlation diagram showing a coupon utilizing commercial transaction system using the communication network of the present invention.

FIG. 5 is a flowchart showing a flow of a coupon-using commercial transaction according to an embodiment of the present invention.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Communication network 4 Terminal on the dealer side 5 Terminal on the advertising agency side 21 Coupon 21a Coupon information 31 Advertising agency 32a (Planned product purchase) Customer 33 Dealer

Claims (3)

[Claims] In a commercial transaction method using a coupon using a communication network, an advertising agency distributes a coupon for a product handled by a store free of charge on behalf of the store, and after the sales negotiation is completed by using the coupon, Making a contract to receive a contract award from the terminal of the advertising agency via a communication network, wherein the coupon displaying coupon information including identification information of the advertising agency is issued to the terminal of the customer. Transmitting the coupon information displayed on the coupon to the terminal on the side of the store when the coupon is issued; and, when the negotiation is established using the coupon, the store sets the coupon based on the coupon information. Providing an advertising agency and rewarding the advertising agency. Coupon use commerce method using the over clause. 2. In a commercial transaction system using a coupon using a communication network, a coupon for a product handled by a store is distributed free of charge on behalf of the store, and a contract award is made from the store after a negotiation is completed by using the coupon. An advertising agency that has contracted to receive the coupon, the coupon indicating coupon information including identification information of the advertising agency is displayed from a terminal of the advertising agency using a communication network, and is issued to a customer terminal; and And a coupon issue information transmitting means for transmitting the coupon information displayed on the coupon to the terminal on the shop side when the coupon is issued, wherein the shop uses the coupon to establish a negotiation. A communication network for identifying the advertising agency based on coupon information and rewarding the advertising agency; A commercial transaction system using coupons using works. 3. A customer who has purchased a product using the coupon reports a contract for the purchase of the product to the advertising agency.
3. The system according to claim 2, further comprising a contract report awarding means for giving a reward for the contract report to the customer.