JP2002328637A - Advertisement managing method, advertisement medium used for the same, and advertisement managing device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To examine and judge the effectiveness among a plurality of advertisement media more accurately. SOLUTION: An advertisement managing device 12 functioning as a WEB server and equipped with a storage part 124 which stores supplementary information supplementing the contents of information regarding the same advertisement object according to the kind of an advertisement medium such as television and newspaper for carrying the information as an electronic file whose location is specified with address information assigned differently according to the kind of the advertisement medium, a communication part 121 which communicates with a terminal 2 so that an accessing person 1 can access the electronic file from the terminal 2 by using the address information carried by each advertisement medium, and an arithmetic processing part 122 which functions as a detection part detecting the frequency of access, is provided.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement management method, an advertisement medium used for the method, and an advertisement management apparatus. The present invention relates to an advertisement management method in which supplementary information created so as to supplement an advertisement effect according to the type of an advertisement medium can be accessed on a network, an advertisement medium used in the method, and an advertisement management device (web server) for the advertisement medium. Things.

[0002]

2. Description of the Related Art Various companies use their media or advertising media such as TV, magazines, newspapers, and direct mail as a means of appealing their products or services, and their own.
Various advertising media such as advertising media such as notices in public institutions such as trains and advertising media such as homepages published on the Internet are used.

[0003] Such an advertising medium is very effective as a means of making a product or the like known to the general public.
When conducting thorough, effective, and strategic advertisements, a plurality of the above-mentioned advertisement media may be used in combination.

[0004] On the other hand, since such advertisements require a great deal of cost, it is necessary to reduce the costs, and it is necessary to select and concentrate by carefully selecting advertisement media. In this case, it is necessary to obtain information as to which advertisement medium is an effective method.

On the other hand, a questionnaire system using a computer network has been put to practical use. For example,
Japanese Patent Application Laid-Open No. H11-259451 discloses a questionnaire conducting system for conducting a questionnaire targeting an unspecified majority using a computer network. In a questionnaire system using such a computer network, it is an effective method to determine the effectiveness of each advertisement.

[0006] As shown in FIG. 14, a question is prepared asking where specific information is obtained. For example, if there are no selection buttons 70 for newspapers, magazines, TV advertisements, the Internet, etc.
An entry field 71 is provided for the respondent to freely enter. The respondent selects the corresponding item or inputs necessary items based on his / her own judgment, and clicks a transmission button to transmit the response data to the server of the questionnaire implementer.
The questionnaire implementer tallies and analyzes the answer results.

[0007]

However, since the selection of the above items is left to the free will of the respondent, authenticity becomes a problem in the case where the accuracy of the answer items is required. For example, it is common for respondents to judge the accuracy of such a question content if they have a certain degree of certainty and judge it as good. Is true or false,
There may be cases where an appropriate selection is made. Thus, the current questionnaire system does not pursue the accuracy of the information when the purpose is to obtain the information acquisition route information.

[0008] The present invention has been made to solve the above problems, and has as its object to provide an advertisement management method capable of more accurately examining and judging the effectiveness of a plurality of advertisements, and to be used in the method. An object of the present invention is to provide an advertisement medium and an advertisement management device.

[0009]

According to the present invention, there is provided an advertisement management method comprising address information displayed on a plurality of types of advertisement media for posting information on the same advertisement target in order to solve the above-mentioned problems. Assigning address information that specifies the location of supplementary information that supplements the content of the information to the advertising medium differently depending on the type of the advertising medium;
Storing the supplementary information as an electronic file whose location is specified by the allocated address information in a server device accessible via a network; detecting the number of accesses to the electronic file; And a step of comparing with.

In the above configuration, the network is
Regardless of the wireless / wired communication mode, it refers to a communication network that enables communication between communication devices having at least a communication function. For example, when the communication mode is wireless, a communication network is configured by a relay base for wireless communication. Therefore, the server device has a stationary type having a communication function via a telephone line, the Internet or a dedicated line,
Any communication device such as a portable type can access.

[0011] In a server device accessible via a network, supplementary information that supplements the content of information on the advertisement target posted on the advertisement medium is provided in the form of, for example, character information, still image information, moving image information, and audio information. And the location is specified by the address information displayed on the advertisement medium.

[0012] According to the above configuration, the advertisement receiving side (consumer, etc.) that has learned the advertisement in each advertising medium (newspaper, television, etc.) transmits more detailed information on the advertisement target (product, service, etc.). In order to obtain it, the electronic file is accessed by relying on the address information introduced on the advertisement. Then, despite the fact that the advertisement receiving side only accessed to obtain such information, the number of accesses was detected by the advertisement providing side (such as a maker) that prepared the electronic file, and each electronic file was accessed. The number of accesses can be totaled.

[0013] Therefore, as compared with what is expected from the voluntary intention of the consumer in the above-mentioned questionnaire and the like, which advertisement makes the advertisement target known to many people more accurately.
Alternatively, the advertisement provider can know whether or not interest has been given. Therefore, it is possible to more accurately investigate and judge the effectiveness between a plurality of advertisements.

[0014] It is to be noted that a step of allocating address information to the advertising medium according to the type thereof, a step of storing supplementary information as an electronic file specified by the address information in the server device, and a step of accessing the electronic file. And comparing the address information with each other can be executed by the programmed computer as a series of processes.

Further, for example, when the advertisement medium displays an advertisement in the form of text information, it is preferable that the supplementary information is composed of image information or audio information in order to enhance the advertisement effect. It is preferable to configure the supplementary information in an information form different from the form of the advertisement presentation in order to enhance the advertisement effect. Alternatively, the advertisement effect can be enhanced even if the supplementary information is configured in the same type of information that supplements the amount of advertisement presentation (character amount, image amount, etc.) of the advertisement medium.

In order to solve the above-mentioned problems, the advertisement management method according to the present invention, in the above-described configuration, includes a step of detecting the number of accesses to the electronic file and comparing the number of accesses to each of the address information. Counting the number of accesses each time the electronic file is accessed.

According to the above arrangement, the number of accesses to the electronic file is counted each time the electronic file is accessed, and the electronic files are compared using the count value. Therefore, the recognition level of the advertisement can be checked using software such as an access counter that is originally provided for checking how much the electronic file is known to a person. Therefore, in addition to the effect of the above configuration, it is possible to compare the effectiveness between advertisements with a simpler configuration.

In order to solve the above-mentioned problems, the advertisement management method of the present invention, in the above-described configuration, detects the number of accesses to the electronic file, and compares the number of accesses to each of the address information. The fact that access has been made is provided as access information together with the address information of the electronic file (for example, in the server device)
It is characterized by comprising a recording step and a step of calculating the number of accesses for each electronic file based on the recorded access information.

According to the above arrangement, the fact that an access has been made is recorded as access information together with the address information of the electronic file, and the electronic files are compared with each other using the recorded access information. Therefore, there is no need to count the number of accesses for each electronic file. Therefore, in addition to the effect of the above configuration, even when the number of electronic files for monitoring the access count is large, the number of accesses per electronic file can be easily reduced without increasing the scale of the software for counting. Can be sought.

In the above configuration, the contents of the electronic file whose location is specified by the address information assigned to each type of the advertising medium are the same regardless of the type of the advertising medium, and The address information of the electronic file in which the supplementary information exists may be recorded.

According to the above configuration, when an electronic file whose location is specified by the address information assigned for each type of the advertising medium is accessed, the content is the same regardless of the type of the advertising medium. By accessing the electronic file according to the address information of the electronic file in which the supplementary information exists, the desired supplementary information can be reached. Therefore, once you get some kind of supplementary information from a supplementary information electronic file,
By returning to the electronic file accessed first and re-accessing it, it is possible to easily reach the electronic file in which another supplementary information exists according to the address information recorded therein. Therefore, in addition to the effect of the above configuration, it is possible to provide the consumer with supplementary information not intended by the advertiser according to the consumer's request, so that the consumer's occasional desire is It is possible to respond flexibly, and the convenience for the consumer can be improved accordingly.

In this case, the access to the electronic file whose location is specified by the address information assigned for each type of the advertisement medium includes the first access,
In order not to count both the re-access when returning after obtaining the supplementary information from the supplementary information electronic file as described above, for example, access such as the email address of the accessor The information (access ID) specifying the user may also be recorded in the server on the advertisement providing side, and the access from the person having the same access ID may be counted only for the first access.

The above-mentioned supplementary information may have the same content in common, irrespective of the type of the advertising medium, in other words, irrespective of the electronic file. That is, all the electronic files may have the same content as the supplementary information, including all information prepared for supplementing all the advertising media. Alternatively, the content may be common, such as asking the type of the advertising medium from which the address information was obtained before accessing the individual supplementary information.
In the latter case, the consumer can access the electronic file of the individual supplementary information linked to the electronic file by specifying the type of the advertisement medium from the electronic file asking for the type of the advertisement medium.

The advertisement medium of the present invention is used in the above-described advertisement management method in order to solve the above-mentioned problems, and is characterized in that the address information is posted together with a main advertisement.

According to the above configuration, since the advertisement medium includes address information for guiding or specifying the location of the supplementary information, the advertisement medium is compared with what is expected from the voluntary intention of the consumer in the above-described questionnaire and the like. More precisely, the advertisement provider can know which advertisement has made the target of the advertisement known to many people or has been interested. As a result, the effectiveness between a plurality of advertisements can be investigated and determined more accurately.

The above-mentioned advertisement medium includes all information that can provide information on an advertisement target in the form of any of character information, still image information, moving image information, audio information, or any combination thereof. Newspapers, magazines, notices, signs, wrapping paper, vehicle body surfaces, television, radio, movies,
A web page displayed on a display of a computer, a web page displayed on a display of a mobile phone, and the like. When the advertisement medium is a radio, both the advertisement information and the address information are presented by voice.

[0027] In order to solve the above-described problems, the advertisement management device of the present invention provides supplementary information, which supplements the content of the information, to a plurality of types of advertisement media for posting information on the same advertisement target. A storage unit that stores the electronic file whose location is specified by the address information allocated differently according to the type of the medium, and a communication unit that communicates with the communication device so that the communication device can access the electronic file. And a detection unit for detecting the number of accesses to the electronic file for each type of advertisement medium.

According to the above configuration, when the communication device accesses the communication device of the advertisement management device based on the address information, supplementary information that supplements the content of the information is specified by the address information. Thus, the communication device can acquire the supplementary information. Then, since the number of accesses to the electronic file is detected by the detection unit for each type of advertisement medium, which advertisement medium has been noticed by more consumers on the advertisement management device side, in other words, on the advertiser side. You can get information about what interests you.

As a result, as compared with what is expected from the voluntary intention of the consumer in the above-mentioned questionnaire and the like, the advertisement provision can be performed more accurately as to which advertisement can inform the target of the advertisement to many people. So you can know
The effectiveness of a plurality of advertisements can be investigated and judged more accurately.

The address information for the communication device to access the advertisement management device may be the same as the address information for specifying the location of the supplementary information electronic file, or may be different as described above. You may. That is, the address information in the case of being different may be, for example, address information for guiding the location of the supplementary information electronic file.

Note that the advertisement management method of the present invention uses a URL (Uniform Resource Locator) describing the location of certain information.
or) in a plurality of advertisement media, wherein a plurality of advertisement media having the same information are assigned different URLs between the advertisement media and a URL corresponding to each advertisement media. And a step of (creating) and registering a web (hereinafter referred to as WEB) page specified by the URL.

As a result, it is possible to construct a system for providing a web page having almost optimal contents to the accessor without obtaining any information on the accessor. That is, when an advertisement relating to “LCD TV” is performed using a plurality of advertisement media, the content prepared for each advertisement media published on the WEB has a configuration in which a common portion that is basically the main information is provided. In the above, an accessor who has made an access based on the URL information relating to the advertisement content obtained through a specific advertisement medium is accessed based on the URL information relating to the similar advertisement content obtained through another advertisement medium. It is possible to add information having a content different from that of the second accessor who has made the advertisement. For example, it is possible to differentiate the information by adding information related to the advertisement medium.

Here, the information related to the advertising medium may be a simple link to a homepage operated by a company that provides the advertising medium, or the contents of the WEB page so as to match the characteristics of the advertising medium. May be arranged, or the advertisement of the company providing the advertisement medium itself, or the message / various information from the company may be provided.

[0034] Further, since the WEB pages are basically related to the same advertisement target, if a file constituting a certain WEB page is damaged, the file is replaced by another file or by a simple repair work. Can be restored.

Further, in the advertisement management method according to the present invention, in the above invention, a step of individually counting the number of accesses to a WEB page to which a URL corresponding to the advertisement medium is allocated, and a step of comparing the plurality of count values And may be configured to have:

As a result, the WEB which discloses the same information
Regarding the page, it is possible to know which advertising medium the accesser has used to access the WEB page without any particular questionnaire. Therefore, it is possible to eliminate the burden on the questionnaire side and the questionnaire side which have been required conventionally.

Further, the advertisement management device of the present invention is characterized in that the WE
It may be configured to have an access number counting means for individually counting the number of accesses of the B page and a comparing section for comparing the counter value.

As a result, a plurality of W
By counting the number of individual accesses between EB pages and comparing the count values, the WE
It is possible to know the effectiveness of the advertising medium associated with the B page, and it is possible to make a relative determination of an effective advertising medium or an ineffective advertising medium without separately conducting a questionnaire survey or the like. .

[0039] In the advertisement management apparatus of the present invention, the storage unit may further store access information for the web page, and calculate the number of accesses for each web page based on the stored access information. You may comprise so that it may have a part.

Thus, since it is not necessary to provide an access number counting means for each WEB page, even if the number of WEB pages for monitoring the access count is large, the same effect as in the above invention can be obtained without increasing the software scale. The effect can be obtained.

[0041]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the drawings.

(Structure of Advertising Management Apparatus) FIG. 1 is a block diagram of the advertisement management apparatus.

Advertisement management device 1 included in advertisement manager 10
2 (Web server) is, for example, a personal computer (PC) or a workstation (WS), and includes a communication unit 121, an arithmetic processing unit 122, an input unit 123,
It comprises a storage unit 124 and an output unit 125.

The communication section 121 is for connecting to the network 30, and in the case of a telephone line, for example, is a modem. By connecting to the network 30,
From the terminal 2 (communication device) of the accessor 1, the storage unit 124
Of the WEB page (information providing web page) stored in the web browser.

The communication section 121 may have a function for connecting to the local network 32. For example, the advertisement management device 12 is configured to operate the input unit 12 described below.
3 and the configuration having neither the output unit 125,
The advertisement management device 12 can be remotely controlled by a terminal (not shown) connected to the local network 32.

The arithmetic processing section 122 is a section that performs arithmetic on information input from the communication section 121 or the input section 123, and is, for example, a CPU (central processing section) and a memory. The memory is a memory such as a RAM (random access memory) for temporarily storing a processing result. When the arithmetic processing is performed by software, a nonvolatile memory for storing a program describing the processing procedure is prepared. Alternatively, the storage unit 124 described later
Alternatively, the program may be stored in the storage unit 124 and read out from the storage unit 124 at the time of operation of the program, and developed on the RAM for work.

The input unit 123 includes, for example, a keyboard,
Mouse, pointing device, image scanner,
A barcode scanner or the like. Advertising management device 12 is WE
Neither is required during normal operation as B server, but WE
When performing maintenance of the B server, troubleshooting, editing of a file stored in the storage unit 124 directly from the WEB server, it is necessary as an input means at that time.

The storage unit 124 stores the information input from the communication unit 121 or the input unit 123 and the calculation results performed by the calculation processing unit 122, and further edits or saves the stored file by another terminal via the local network 32. This is a part for storing the content written when a new file is created, for example, a hard disk or an optical disk.

As shown in FIG. 2 and FIG. 3, a plurality of WEB pages which are substantially the same as the public information contents or different for each type of advertisement medium are stored as shown in FIGS.
The basic mode is that an electronic file specified by different address information such as different URL (Uniform Resource Locator) information 61 is stored in the first storage unit. As described later, as shown in FIG.
A file for managing, analyzing, and comparing the number of accesses to each WEB page prepared for each type of advertisement medium is stored in the second storage unit.

It should be noted that different U
The plurality of WEs whose locations are specified by the RL information 61
It is also possible to adopt a form in which the public information content of the page B is made substantially the same for the time being. In this case,
(1) All the information advertised with respect to the advertisement target may be posted on the WEB page.

Alternatively, (2) the web page is a basic page related to the advertisement target, and the web page is moved from the web page to a web page with a detailed explanation or a web page on which a video explaining operation is posted. You can also In the case of (2), the supplement may be made by a link to the additional information portion 63.

The additional information portion 63 is also stored in the first storage unit as an electronic file specified by address information that differs depending on the type of the advertising medium. That is, before accessing the individual supplementary information, a WEB in which the URL information 61 is different but the content itself is common, such as asking the type of the advertising medium from which the address information was obtained.
Will call the page. The consumer can access the electronic file of the individual supplementary information linked to the WEB page by specifying the type of the advertisement medium from the WEB page asking for the type of the advertisement medium.

Note that the first and second storage units may exist in the same storage unit 124, or may exist as separate storage units. The other storage unit may be of any type such as an external type, a built-in type, and a detachable type, or may be a type accessible via the local network 32.

FIG. 2 shows the accessor 1 as shown in FIG.
Is an example of a web page in the case where the source of the URL information 61 of the terminal 2 is a TV, and the accessor 1 can access the terminal 2 by inputting the URL information 61 displayed on the TV screen to the terminal 2. (Cathode Ray Tube),
This is a screen displayed on a display device such as an LCD (Liquid Cristal Display). 3 is also an example of a screen displayed when the accessor 1 inputs the URL information 61 displayed in the newspaper shown in FIG.

The contents of the WEB pages shown in FIGS. 2 and 3 are common information (main advertisement information,
This is a configuration having a (main advertisement) portion 62 and an additional information portion 63 to which an address for specifying an access destination of supplementary advertisement information is allocated. Not only when the ratio of the common information portion 62 is high, but also Even when the ratio is high, it may be a case where only the advertisement target “ABCNote” has the commonality and the description content does not have the common information.

The output unit 125 is for soft copy and hard copy of information. The former corresponds to a display such as a CRT or a liquid crystal, and the latter corresponds to a printer. Neither is necessary during the normal operation of the advertisement management device 12 as a WEB server, but when performing maintenance of the WEB server, troubleshooting, editing a file stored in the storage unit 124 directly from the WEB server, Is required as a means for displaying the contents of

(Method of Attaching URL to Advertising Medium)
A method of placing an advertisement on a plurality of types of advertisement media and attaching URL information 61 relating to the advertisement will be described.

FIGS. 4 to 8 show, for a plurality of types of advertisement media, the access destination in the case where the supplementary advertisement information for supplementing the advertisement content is disclosed on the WEB with respect to the advertisement target advertised by the advertisement media. An example is shown in which URL information 61 as information is displayed or formed.

In this case, the product to be advertised is a personal computer, and the product “AB” manufactured by ABC
The case of "C note" will be described.

FIG. 4 shows a case where the advertisement medium is a television. In order to show that supplementary advertisement information on the product is also provided on the WEB page in a series of dynamic information on the product. , Www.abccompany.co.jp/abcnote-tv.html, a screen displaying URL information 61 is inserted. Alternatively, a method of overlaying the URL information 61 on the moving image information by a technique such as subtitle supermarket may be used.

FIG. 5 shows an example in which the loaded portion of a truck is used as advertisement display means (advertisement medium). The loading portion generally displays a company name or the like, but is an example of effective use as a means for advertising a product. In this case, URL information 61 such as www.abccompany.co.jp/abcnote-tr.html is included in the still image information on the product to indicate that supplementary advertisement information on the product is also provided on the WEB page. Is described.

FIG. 6 uses a newspaper or a magazine as an advertisement display means. Such printed matter information is information that can be stored for a long period of time as compared with the above-described example, and therefore has a characteristic that the reader is not restricted by the information acquisition time. It can be advertising content. In this case, supplementary advertisement information that appeals to the eye, such as a moving image, is included in the web page advertisement for the product.
URL information 61 such as www.abccompany.co.jp/abcnote-news.html is described to indicate that it is also provided on the page.

FIG. 7 shows an example in which it is displayed on the packing material of the product. Since this purpose is intended for the product purchaser, the URL information 61 may be displayed not only in the packing material but also in an instruction manual, a warranty card, and the like attached at the time of the product purchase. In this case, URL information 61 such as www.abccompany.co.jp/abcnote-p.html is described to indicate that supplementary advertisement information on the purchased product is also provided on the WEB page.

The contents of the WEB page displayed by the URL information 61 may be advertising information for general consumers, may be supplementary advertising information on optional parts attached to the purchased product, and may be purchased for the purchaser. The information may be information specialized in after-sales service for products, Q & A, handling explanation using images, operation explanation, and the like.

FIG. 8 is a view showing the Internet web page.
Mobile phones, personal digital assistants, PDs with page browsing function
This is an example of browsing a web page from A (Personal Digital Assistants) or the like, and is a web page that can be reached by an accesser 1 surfing the Internet or the like by following a link of a search engine or another page. is there. In this case, URL information 61 such as www.abccompany.co.jp/abcnote-pt.html is described to indicate that supplementary advertisement information on the product is also provided on other WEB pages.

In order to effectively utilize the current system, the URL information 61 currently given on the WEB page of FIG. 8 is used when the advertisement medium is the WEB page of the Internet as shown in FIG. The URL information 61 displayed on an advertising medium other than the web page of the Internet as shown in FIGS. 4 to 7 is made private information especially on the Internet which cannot be obtained by surfing the Internet, etc. Only display, present, attach or form.

As a result, the accessor 1 who has accessed the URL information 61 which is not disclosed on the Internet.
Can determine that the location of the information has been obtained from the advertisement medium that only displays or forms the URL information 61.

In addition to the above, URLs for vehicles other than trucks, such as automobiles, railroads, trains, buses, and airplanes, are also available.
Any medium that can display or form an advertisement, such as formation of information 61 and display of a link of URL information 61 by e-mail, can be used.

Next, the contents of the advertisement in the advertisement medium and the contents of the supplementary advertisement information published on the WEB page will be described.

As shown in FIG. 4, when the advertisement medium on which the advertisement and the URL information 61 are displayed or formed has a transient property like a TV, the advertisement content is image-like.
Created with emphasis on sound impact.
That is, information that cannot be grasped at a moment, such as text information, is not suitable. Therefore, as the contents of the supplementary advertisement information disclosed on the WEB, it is effective to supplement the above-mentioned advertisement contents by providing information that objectively and directly appeals to the characteristics of the product by making full use of text data. It can be said that.

In the case of FIG. 5, since the advertising medium is a moving object such as a truck, the content displayed on the advertising medium is further restricted, and the amount of information is reduced, such as forming only the URL information 61. Therefore, in such a case, W
The contents of the supplementary advertisement information to be disclosed on the EB may be created for the purpose of more detailed disclosure of the information contents while emphasizing the impact.

Next, in the case of a printed matter such as the newspaper of FIG. 6, compared with FIGS. 4 and 5, there is no time limitation of information and there are few spatial restrictions. It is possible to disclose information deemed necessary. Therefore, the contents of supplementary advertisement information to be disclosed on the WEB are:
Content that avoids duplicate publication of the same information, such as content mainly composed of images or sounds that give a visual impact, real-time publication of content that has occurred since the The description of the information of the provider (in the case of a newspaper, a newspaper company) can be considered, and this is also suitable for enhancement of value-added contents.

FIG. 7 shows a URL for a product purchaser.
This is a case where the information 61 is provided. Therefore, the contents to be disclosed on the WEB, omit the information for purchase,
Content that is targeted at product owners, such as specializing in after-sales service for purchased products, information on optional parts, and Q & A, is preferable.

As described above, the contents of the information to be posted on the advertisement medium itself and the contents of the supplementary advertisement information published on the WEB are:
It can vary depending on the nature of the advertising medium.

Next, the most easily manageable method is to construct the URL name as (common part) + (individual part used for distinguishing the advertising medium).

For example, when publishing information on a product: ABC Note on the WEB, and performing the advertisement in a newspaper, a TV, etc., as described above, each is www.abccompany.co.jp/abcnote-news. .html www.abccompany.co.jp/abcnote-tv.html URL information 61 is displayed.

Note that the UR that differs between the types of advertising media
The L information 61 may not be easily estimated by the accessor 1. For example, if the individual part is digitized as in www.abccompany.co.jp/abcnote-1114.html and the like, and the advertisement manager 10 manages the relationship between the URL information 61 and the advertisement medium, the advertisement manager 10 already has , URL information (abcnote-tv.h) displayed on TV advertisements for the product "ABC Note"
tml), the accessor 1 who accessed the URL
However, based on the URL information, other valid URL information 61 such as abcnote-news.html can be estimated to prevent actual access.

As described above, for the same advertisement target, the plurality of WEB pages whose locations are specified by different URL information 61 (for example, www.abccompa
WE with address information of ny.co.jp/abcnote-news.html
B page, or a WEB page having the address information of www.abccompany.co.jp/abcnote-tv.html), and the contents of the public information are substantially the same. The page may be a basic page, from which a link to a web page with a detailed explanation or a web page with a moving picture explaining the operation may be made.

In this case, as described above, WEB pages (B1, B2,...) Which are electronic files of individual supplementary advertisement information linked to the WEB pages (A1, A2,...) Are set. ) Can be accessed, but for example, a consumer who has seen the newspaper can use the above link to supplement the content posted in the newspaper.
If you look at page B1 then W
After returning to the EB page A1 once, this time, for example, it is possible to access the link destination page B2 for supplementing the content broadcast by the television CM.

For example, on the web page B1, the movement of the product to be advertised is introduced in a moving image for those who have read the newspaper advertisement explaining the product, and on the web page B2, the television C
For those who watch the movement of the product in M, the description of the product is described using many characters. In this way, the consumer watches the TV commercial, notes the URL, and after the CM broadcast ends, follows the link to the WEB page B2 where the explanation is posted using many characters as supplementary information, and later, If you want to watch the video again,
It is only necessary to go back once and follow the link to the WEB page B1.

Similarly, look at the newspaper advertisement on which the detailed product description is posted, make a note of the URL, see the WEB page B1 for the actual operation of the product without holding the newspaper, and then read the detailed product description again. , It is sufficient to return to the link source A1 and follow the link to the web page B2. In this way, it is possible to provide the consumer with supplementary advertisement information that the advertiser does not intend at the time of the consumer's request, so that it is possible to respond more flexibly to the consumer's occasional needs. Therefore, the convenience for the consumer can be improved accordingly.

In this embodiment, the advertisement management device 1
2 has been described as a WEB server, the essence of which is that supplementary advertisement information relating to the same advertisement target posted on an advertisement medium is held as a different electronic file according to the type of advertisement medium. . Therefore, presenting supplementary advertisement information to the terminal 2 of the accessor 1 in the form of a WEB page is not the essence of the present invention.

For example, when the advertisement medium is a radio and the terminal 2 is a communication device such as a telephone or a facsimile machine, a telephone number or a FAX number indicating the location of an advertisement and supplementary advertisement information relating to a certain advertisement target is radio broadcast. Then, the accessor 1 can listen to or receive supplementary advertisement information using the telephone number or the FAX number. In this example, the advertisement management device 12 stores the supplementary advertisement information as a plurality of electronic files associated with a telephone number or a FAX number, respectively.
Converts the data of the called electronic file into voice data or facsimile transmission data, and then provides the converted data to the terminal 2 via the communication unit 121.

(Address Information Allocation Process by Operation Unit) As shown in FIG. 10, the operation processing unit 122 converts the address information specifying the location of the supplementary advertisement information such that the address information differs depending on the type of the advertisement medium. The program is programmed to perform the following processing to allocate to the medium.
The following processing is performed by the operator of the advertisement manager 10,
The processing is started by inputting a processing start instruction to the arithmetic processing unit 122 via the input unit 123 or the local network 32.

Step [11] (S11) First, the name of the product to be advertised (name of the advertised object) is obtained. For this purpose, for example, “ABC Note”, which is a product name of a personal computer, is obtained by input from the input unit 123 or a terminal (not shown) connected to the local network 32.

Further, when the "ABC note" is composed of a plurality of models and a specific model is to be advertised, for example, "ABC note PC2000" is used.

Step [12] (S12) Next, based on the advertisement target name, the advertisement target name
For example, an address name ad1 preset as table data in the storage unit 124 to be used as a part of the address information is acquired. Specifically, FIG.
As shown in (a), referring to the correspondence table between the advertisement target name and the address name ad1, “ab” corresponding to “ABC note”
cnote ”is acquired as the address name ad1.

If the address name ad1 is set so that it can be guessed from the advertisement target name, the above S1
Step 1 is not always necessary. In this case, FIG.
In the table of (a), the “advertising target name” is unnecessary, and the arithmetic processing unit 122 outputs the product name “A” input as described above.
The address name ad1 is obtained by selecting "abcnote" from the group of addresses registered as "ad1" based on the "BC note".

Step [13] (S13) Subsequently, the advertisement medium name is obtained. For example, “TV”, which is a television, is obtained by input from the input unit 123 or a terminal (not shown) connected to the local network 32.

Step [14] (S14) Next, based on the advertisement medium name,
For example, an address name ad2 preset as table data in the storage unit 124 to be used as a part of the address information is obtained. Specifically, FIG.
As shown in (b), “tv” corresponding to “TV” is acquired as the address name ad2 by referring to the correspondence table between the advertisement medium name and the address name ad2.

Note that, as in S11, if the address name ad2 corresponding to the advertising medium name is set so as to be guessable from the advertising medium name, the processing in S14 is not necessarily required. In this case, the “advertising medium name” is unnecessary in the table of FIG.
Is based on the advertising medium name “TV” input as described above, and “t2” is obtained from the group of addresses registered as “ad2”.
By selecting "v", the address name ad2 is obtained.

Step [15] (S15) Finally, the address information for specifying the location of the supplementary advertisement information is completed using the acquired partial address name ad1 and address name ad2. The combination of the address name ad1 and the address name ad2 is, for example, "abcnote-tv" when the creation rule of (ad1) + (hyphen) + (ad2) is defined.

[0093] This "abcnote-tv", that is, the combination of the address name ad1 corresponding to the advertisement target name and the address name ad2 corresponding to the advertisement medium name is stored in the file storing the supplementary advertisement information relating to the personal computer "ABC Note". When providing supplementary advertising information to users as a web page linked to the ABC company's home page as address information to be specified, it should be combined with the ABC company's homepage address "www.abccompany.co.jp" Thus, www.abccompany.co.jp/abcnote-tv as shown in FIG. 4 is completed.

The above processing is repeated by the number of required combinations of the advertisement target and the advertisement medium, and all the processing ends.

(Detection of Effectiveness of Advertisement Medium) The plurality of WEBs having supplementary advertisement information on the same product will be described below.
A description will be given of a method of detecting the effectiveness of an advertisement medium by counting the number of accesses to each WEB page between pages. In addition, the effectiveness of the advertising medium means that the advertisement posted on the advertising medium uses the address information provided on the advertising medium to stimulate consumers' interest in the advertising target and obtain more information on the advertising target. This means the degree to which the management device 12 has been successfully accessed.

FIG. 11 is a functional block diagram showing a configuration in the case where the advertisement management device 12 detects the effectiveness of an advertisement medium. The access counter 9 (access counters AC1 to AC3) is provided for each web page 8 prepared according to the type of the advertisement medium. In addition, as shown in FIG. 2 or FIG. 3, in the form in which the additional information portion 63 is prepared, the WEB page 8 corresponds to the additional information portion 63. The access counter 9 is a commonly used technique and is provided as software. Therefore, detailed description is omitted.

In the figure, the WEB page W1 as the WEB page 8 is, for example, www.abccompany.co.jp/abcnote-news.html, and the page can be accessed according to the URL information 61 published in the newspaper advertisement. Is the accessor 1 who has performed

Similarly, the WEB page W2 as the WEB page 8 is, for example, www.abccompany.co.jp/abcnote-tv.html, and the page can be accessed according to the URL information 61 displayed on the TV advertisement. This is the accessor 1 who made the access.

Each of the access counters 8 increments the count value by +1 when there is an access to the target WEB page W1, W2, or the like.

The arithmetic processing unit 122 receives the value of the access counter 8 as an input, detects the number of accesses for each type of advertisement medium, and compares the counter value between the access counters 9. As described above, in the present embodiment, the arithmetic processing unit 122 also functions as a detection unit and a comparison unit.

Based on the totaling result, the advertisement manager 10
Can determine the effectiveness between advertising media.

As described above, different web pages are prepared according to the type of the advertising medium, and the number of accesses to each web page is counted and compared. URL displayed in
Since it is possible to know whether or not an access has been made based on the information 61, it is not necessary to carry out a questionnaire or the like as shown in FIG.

In the above description, the access counter 9 is prepared for each WEB page in order to measure the number of accesses to each WEB page.
A method of managing and analyzing the access information of the accessor 1 (e.g., information unique to the accessor 1, the access destination of the accessor 1, the access time, and the like) accessing the.

The hardware configuration is not different from the configuration shown in FIG. 1, and the control contents of the arithmetic processing unit 122 are different.

The processing section 122 stores the access information of the accessor 1 in the storage section 124 in the form of an electronic file. FIG. 12 shows an example of the management file displayed on the output unit 125. As the management information, WEB specified by URL information 61 formed or displayed on the advertisement medium
The URL information 61 and the access time actually accessed for the page. Viewed as a database, one record is composed of accessed URL information 61 and access time information at that time.

The operation processing unit 122 specifies a record target on which an operation is performed based on time information. For example, in a case where access performed from September 1, 2000 to December 1, 2000 is targeted, the access time information t of the record is set to the search start time ts (in the above example, the date of the 2000
Month 1) and search end time te (in the above example, 2000
(December 1 of the year), only records that satisfy the condition of ts ≦ t ≦ te are valid.

Next, the number of the records thus restricted is counted for each URL information 61. In FIG.
The example which displayed the total result as a graph is shown. However,
In FIG. 13, the URL is simply described.

In the case where the number of accesses for each advertisement medium is counted cumulatively and the number of accesses is statistically compared, it is not necessary to limit the target records by the access time. The access time to the WEB page is not necessarily required in the management file.

As described above, a form in which the public information contents of a plurality of WEB pages (A1, A2,...) Whose locations are specified by different URL information 61 are substantially the same for the same advertisement target And its WEB
The page should be the basic page for the advertiser,
From there, it is also possible to move to a WEB page (B1, B2,...) On which a detailed explanation sentence or a moving image explaining the operation is posted by a link.

In this case, in counting the number of accesses, the first access to the WEB page A1 based on the address information corresponding to the advertisement medium while viewing the advertisement medium, and the link from the first access as described above. Re-accessing the WEB page A1 when returning to the WEB page A1 after accessing the WEB page B1 of the supplement information of the advertising medium or the WEB page B2 of the supplement information of another advertising medium and obtaining the supplement information; It is necessary not to count both.

For this purpose, for example, the arithmetic processing unit 122
However, in correspondence with the URL information 61 and the access time shown in FIG. 12, information (access ID) specifying a person who has made an access, such as a mail address, is also stored in the storage unit 124 as information of the record. To memorize it. Then, at the time of the count processing, the duplication of the access IDs is prohibited, and only the record with the same access ID is extracted under the condition that the access time is the earliest, and then the counting is started. Alternatively, the records may be counted in ascending order of the access time, the access IDs counted once may be checked one by one, and the records having the access IDs counted once may be skipped and counted.

Further, for example, an internal access counter different from the access counter displayed on the WEB page is set to WE.
Prepare for each B page. Then, each time the web page is accessed, the arithmetic processing unit 122
Recognizes the access ID of the person who made the access,
If it is not stored in the storage unit 124, it is stored and then counted, and if it is already stored in the storage unit 124, it may not be counted.

The method of excluding the random access from the count in this manner is different from the above example, and a plurality of WEB pages (A1, A2,...) Whose locations are specified by different URL information 61 for the same advertisement target. It can also be used in a form in which supplementary information corresponding to each advertising medium is posted. That is, the same consumer knows the target of an advertisement in, for example, a newspaper advertisement, accesses the WEB page A1 introduced in the newspaper advertisement, and uses the WEB page A1 to supply supplementary information for the advertisement medium (newspaper). After that, the user watches the TV advertisement for the same advertising object again, gets interested again, accesses the WEB page A2 introduced in the TV advertisement, and accesses the WEB page A2 to display the advertisement medium (TV) on the WEB page A2. )). In such a case, if the advertiser wishes to know which advertisement was first noticed and attracted interest, the access ID duplication should be prohibited and counted. In addition, regardless of whether the advertisement is the first advertisement or not, if the user wants to know which advertisement has attracted interest so as to access the supplementary information, the access ID may be allowed to be counted.

[0114]

According to the advertisement management method of the present invention, as described above, address information displayed on a plurality of types of advertisement media for posting information on the same advertisement target, and supplements the content of the information. Allocating address information for specifying the location of the supplementary information to the advertisement medium so as to differ according to the type of the advertisement medium; and providing the supplementary information as an electronic file whose location is specified by the assigned address information. And a step of detecting the number of accesses to the electronic file and comparing the number of accesses to the electronic file for each address information.

Therefore, when a consumer or the like accesses the above electronic file, the number of times that the advertisement has been received is limited by the number of accesses, even though the advertisement receiving side has only accessed to obtain such information. The number of accesses can be counted for each electronic file detected by the prepared advertisement providing side. As a result, the advertisement provider knows more precisely which advertisement has been able to inform the target of the advertisement to many people, as compared with the expectation of the voluntary intention of the consumer in the above-mentioned questionnaire and the like. This makes it possible to more accurately investigate and judge the effectiveness of a plurality of advertisements.

As described above, according to the advertisement management method of the present invention, in the above configuration, in the step of detecting the number of accesses to the electronic file and comparing each of the address information, the number of accesses to the electronic file is determined. And counting each time the electronic file is accessed.

Therefore, the recognition level of the advertisement can be checked by using software such as an access counter which is originally provided for checking how much the electronic file is known to a person. As a result, in addition to the effect of the above configuration, there is an effect that the effectiveness of advertisements can be compared with a simpler configuration.

As described above, according to the advertisement management method of the present invention, in the above configuration, in the step of detecting the number of accesses to the electronic file and comparing each of the pieces of address information, there is an access to the electronic file. Recording the information together with the address information of the electronic file as access information (for example, in the server device); and calculating the number of accesses for each electronic file based on the recorded access information. Features.

Therefore, it is not necessary to count the number of accesses for each electronic file. As a result, in addition to the effect of the above configuration, even when the number of electronic files for monitoring the access count is large, the number of accesses for each electronic file can be easily reduced without increasing the scale of the software for counting. The effect of this embodiment is that it is possible to compare the effectiveness of advertisements with a simpler configuration that can be obtained.

The advertisement medium of the present invention is used in the above-described advertisement management method as described above.
The feature is that it is posted together with the main advertisement.

Therefore, since the above-mentioned advertisement medium includes address information for guiding or specifying the location of the supplementary information, it is more accurate than expected by the above-mentioned questionnaire or the like for the voluntary intention of the consumer. In addition, the advertisement provider can know which advertisement has made the advertisement target known to many people. As a result, there is an effect that the effectiveness between a plurality of advertisements can be investigated and determined more accurately.

The advertisement management device of the present invention, as described above, supplies supplementary information that supplements the content of information to a plurality of types of advertising media that post information about the same A storage unit that stores the electronic file whose location is specified by the address information assigned differently according to the communication unit, and a communication unit that communicates with the communication device so that the communication device can access the electronic file; And a detection unit for detecting the number of accesses to the advertisement medium for each type of advertisement medium.

[0123] Therefore, when the communication device accesses the communication device of the advertisement management device based on the address information, supplementary information to supplement the content of the information is specified by the address information. Is stored in the storage unit, the communication device can acquire the supplementary information. Then, since the number of accesses to the electronic file is detected by the detection unit for each type of advertisement medium, which advertisement medium has been noticed by more consumers on the advertisement management device side, in other words, on the advertiser side. You can get information about what interests you.

As a result, as compared with the expectation of the voluntary intention of the consumer in the above-mentioned questionnaire or the like, the advertisement provision can be performed more accurately as to which advertisement can inform the target of the advertisement to many people. So you can know
This has the effect that the effectiveness of a plurality of advertisements can be investigated and judged more accurately.

[Brief description of the drawings]

FIG. 1 is an explanatory diagram showing a block diagram of an advertisement management device according to the present invention.

FIG. 2 is an explanatory diagram showing an example of a web page displayed using URL information managed by an advertisement management device according to the present invention.

FIG. 3 is an explanatory diagram showing another example of a web page displayed using URL information managed by an advertisement management device according to the present invention.

FIG. 4 is an explanatory diagram showing an example in which URL information managed by the advertisement management device according to the present invention is formed on various advertisement media.

FIG. 5 is an explanatory diagram showing another example in which URL information managed by the advertisement management device according to the present invention is formed on various advertisement media.

FIG. 6 is an explanatory diagram showing still another example in which URL information managed by the advertisement management device according to the present invention is formed on various advertisement media.

FIG. 7 is an explanatory diagram showing still another example in which URL information managed by the advertisement management device according to the present invention is formed on various advertisement media.

FIG. 8 is an explanatory diagram showing still another example in which URL information managed by the advertisement management device according to the present invention is formed on various advertisement media.

FIGS. 9A and 9B are explanatory diagrams showing a data table in which an advertisement target name or an advertisement medium name is associated with an address name to be assigned thereto.

FIG. 10 is a flowchart illustrating a procedure of a process of allocating address information for specifying the location of supplementary advertisement information according to the type of an advertisement medium.

FIG. 11 is an explanatory diagram showing a functional block diagram for setting an access counter for a WEB page prepared for each advertisement medium and comparing the number of accesses between advertisement media.

FIG. 12 is an explanatory diagram illustrating an example of a management file displayed on an output unit.

FIG. 13 is an explanatory diagram showing an example in which the result of totalizing the access frequency for each advertisement medium by the arithmetic processing unit is displayed as a graph.

FIG. 14 is an explanatory diagram showing an example of the content of a conventional questionnaire survey.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Accessor 2 Terminal (communication device) 8 WEB page (information provision WEB page) 9 Access counter (access number counting means) 10 Advertising manager 12 Advertising management device (server device) 30 Network 61 URL information (address information) 62 Common Information part (main advertisement) 63 Additional information part 121 Communication unit 122 Operation processing unit (detection unit) 124 Storage unit

Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat II (reference) G06F 17/60 504 G06F 17/60 504

Claims (5)

[Claims] Claims 1. Address information, which is displayed on a plurality of types of advertisement media for posting information on the same advertisement target and specifies the location of supplementary information that supplements the content of the information, is written in the advertisement medium. Allocating to the advertisement medium differently according to the type; storing the supplementary information in a server device accessible via a network as an electronic file whose location is specified by the allocated address information; Detecting the number of accesses to the electronic file and comparing the number of accesses to each of the address information. 2. The step of detecting the number of accesses to the electronic file and comparing the number of accesses to each of the address information, comprising the step of counting the number of accesses to the electronic file each time the electronic file is accessed. 2. The advertisement management method according to claim 1, wherein: 3. The step of detecting the number of accesses to the electronic file and comparing the number of accesses to each of the address information, the step of recording the access to the electronic file as access information together with the address information of the electronic file. 2. The advertisement management method according to claim 1, further comprising: determining an access number for each electronic file based on the recorded access information. 4. An advertisement medium used in the advertisement management method according to claim 1, wherein the address information is posted together with a main advertisement. 5. For a plurality of types of advertisement media for posting information on the same advertisement target, supplementary information for supplementing the contents of the information is located by address information allocated differently according to the type of advertisement media. A storage unit that stores the specified electronic file, a communication unit that communicates with the communication device so that the communication device can access the electronic file, and detects the number of accesses to the electronic file for each type of advertisement medium An advertisement management device, comprising: