JP2002324184A - System and server for providing advertisement information, computer program and seal for providing advertisement information - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide detailed commodity information that connects to consumers' buying the commodity specified by an advertisement based on a hint discovered in the advertisement that is recalled by the consumers. SOLUTION: A system for providing an advertisement information, which provides the advertisement information for product advertisement and adds a symbol mark on the product, is comprised of a server unit and a client unit. The client unit has an input device to urge a user for inputting the key information to specify the advertisement and a communication unit to transmit the inputted key information to the server unit. The server unit is comprised of a memory storage that stores a plurality of the advertisements in advance, a receiving unit to receive the key information from the client unit, a extracting means to extracts the advertisement information concerning the advertisement feasibly specified by the key information, and a transmitting unit to transmit the extracted advertisement information to the client unit. The client unit has an output device that receives the transmitted advertisement information and outputs the information.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to advertisement information on advertisements relating to goods or services (hereinafter, simply referred to as "goods") posted on trains, inside stations, on streets, on Internet homepages or in information magazines. It belongs to the technical field of an advertisement information providing system, a server device for providing advertisement information, a computer program, and a seal for providing advertisement information provided to consumers, advertising companies, and the like.

[0002]

2. Description of the Related Art Today, advertisements through the sight are widely performed through posters, flyers, the Internet, television broadcasts, etc., inside offices of commuter trains, inside stations, on street corners, and the like. The ultimate goal of these advertisements is to stimulate consumers' willingness to purchase and guide them to subsequent purchasing behavior.

[0003]

[0005] However, such visual advertisements exist so as to overflow into the lives of consumers, and even if a customer's willingness to purchase is evident the moment they see the advertisements, Has a problem in that it is not possible to specify which product later, and as a result, it may not be possible to purchase the product related to the advertisement. Also, for example, even if an advertisement for an attractive product is posted on a crowded train, it is difficult to take notes, etc., and it is not possible to specify what product advertisement was later, As a result, there is also a problem that the product related to the advertisement may not be purchased.

[0004] Therefore, the present invention specifies the product related to the advertisement by using the information on the advertisement slightly left in the memory of the customer as a clue, and the detailed product information linked to the purchase of the customer interested in the product. It is an object of the present invention to provide an advertisement information providing system, a server device for providing advertisement information, a computer program, and a seal for providing advertisement information, which can provide the advertisement information.

[0005]

Hereinafter, the present invention will be described. In addition, in order to facilitate understanding of the present invention, reference numerals in the accompanying drawings are added in parentheses, but the present invention is not limited to the illustrated embodiment.

In order to solve the above-mentioned problems, a first system of the present invention is an advertisement information providing system for providing advertisement information about an advertisement relating to a product or service with a symbol mark, and a server device (1). And a client device (2), wherein the client device prompts input of key information for specifying an advertisement (39,
40) and transmission means (41) for transmitting key information input via the input means to the server device, and the server device stores in advance a plurality of advertisement information in the storage means (2).
0) and receiving means (17) for receiving key information from the client device, and extracting one or a plurality of pieces of advertisement information about one or a plurality of advertisements which may be specified by the received key information from the storage means. An extracting means (12) and a transmitting means (17) for transmitting at least a part of the extracted advertising information to the client device, wherein the client device receives and outputs the transmitted advertising information,
3, 35).

[0007] According to the first system, when a customer directly or on behalf of a dedicated operator enters key information relating to the advertisement into a client device,
One piece of advertisement information for one advertisement that may be specified by the key information is extracted by the server device and displayed at least partially on the client device. Therefore, even if the consumer forgets the details of the advertisement concerned, the advertisement can be automatically specified based on the key information. Alternatively, when the key information is input, a plurality of pieces of advertisement information on a plurality of advertisements that may be specified by the key information are extracted by the server device and displayed at least partially on the client device. So, even if a consumer forgets the details of an ad they care about,
The consumer can relatively easily (i.e., semi-automatically) identify the advertisement from the narrowed down number of advertisement information. Examples of the key information include various information such as information indicating a train line, a vehicle, a time zone, a company name and a type of an advertiser, information indicating a name and a type of a product being advertised, and the like. Information is possible. If the advertisement can be specified in this manner, it becomes possible for the consumer to select and hand over what he or she wants from a large number of brochures and catalogs prepared inside and outside the facility where the client device is installed, or provided on the client device. It is also possible to print a brochure or a catalog relating to the specified advertisement from the printer device. Alternatively, detailed information on the specified advertisement can be displayed as a moving image or a still image on a display screen provided in the client device.

In one aspect of the first system, the output means at least partially displays the same advertisement as one or more advertisements that may be specified by the key information input based on the transmitted advertisement information. It is good to do.

[0009] For example, if the same advertisement as hanging on a train or the like is displayed on the client device, the consumer can easily identify or confirm the desired advertisement visually on the screen. When there are a plurality of advertisements, such display may be performed by scroll display or divided window display.

[0010] However, even if the same advertisement is not displayed, even if the main information such as the product name, the product classification, the venue, and the company name is simply listed as text information, the consumer wants himself / herself. The advertisement can be specified or confirmed visually.

In the above aspect, the input means may further prompt the user to select or confirm one of the output advertisement information in a state where one or more pieces of advertisement information are output in a predetermined format by the output means. .

[0012] If the system can identify the advertisement desired by the consumer in this way, the advertisement information can be further provided to the consumer in various modes as follows using the advertisement information related to the advertisement.

[0013] That is, the output unit may be configured to print at least a part of the advertisement information selected or confirmed via the input unit in a predetermined format.

[0014] With this configuration, the advertisement information desired by the consumer is printed by the client device. Therefore, it is not necessary to keep the brochures and catalogs in stock for all of a large number of products and services. Very convenient. These selections or confirmation operations are
As in the case of the key information input operation, the consumer may directly operate the input unit, or the operator may operate the input unit while listening to the demand of the consumer.

Further, in the above aspect, the advertisement information includes detailed information on a product or service, and the output means outputs the detailed information included in the advertisement information selected or confirmed via the input means in a predetermined format. May be.

With this configuration, it is possible to provide information that is more easily seen by consumers, and a user-friendly information providing system can be realized.

[0017] Incidentally, the advertisement information necessary at least for specifying the advertisement desired by the consumer is first transmitted from the server device side to the client side, and after the advertisement is specified, such detailed information is transmitted. It is also possible to configure so as to newly download from the server device side.

Further, in the above various aspects, the storage means may store a plurality of pieces of advertisement information and a plurality of pieces of key information in association with each other.

According to this configuration, when the server receives the key information, the advertisement information corresponding to the key information can be easily extracted.

In the above aspect, the storage means may store a table in which a plurality of pieces of advertisement information are associated with a plurality of pieces of key information.

In this way, when the server receives the key information, it is possible to extract necessary information very easily and quickly.

[0022] In the above various aspects, the storage means further stores association information for associating the plurality of pieces of advertisement information with the plurality of pieces of key information, and the extracting means has a possibility of being specified by the key information input based on the association information. It can be configured to infer one or more certain pieces of advertisement information and extract the inferred one or more pieces of advertisement information from the storage means.

In this way, in the server device, the advertisement information can be inferred using the association information as a so-called knowledge base.

Further, in the above aspect, the symbol mark may be printed on a sticker, and may be attached to a part of a printed matter relating to the advertisement.

By doing so, it is possible to display the symbol mark on the already-printed advertisement printed matter with a simple operation.

Further, if the symbol mark is printed on a part of the printed matter relating to the advertisement, it is possible to further reduce the trouble.

Further, the symbol mark may be displayed on a part of the screen relating to the advertisement.

With this configuration, the advertisement information providing system of the present invention can be applied by attaching a symbol mark to an advertisement via a television broadcast, a large advertisement screen on the street, the Internet, or the like. It should be noted that the symbol mark is not limited to a visual mark.
For example, the sound may have a specific melody or tone.

[0029] In the above various aspects, the input means may be configured to further prompt the input of the consumer's personal information relating to the input of the advertisement information.

In this way, it is clear what kind of consumer is interested in the product related to the advertisement, and it is possible to collect information effective for marketing the product.

Further, the server device may be configured to further include communication history storage means for recording a history of communication contents with the client device.

In this manner, in addition to the personal information of the consumer, information such as when, where, what kind of advertisement the consumer is interested in, and at which location the client device is frequently used, etc. The information can be obtained, and a more efficient advertising method can be designed based on the information.

[0033] Further, the server device may be configured to include a communication history report unit that sorts the communication histories stored by the communication history storage unit for each advertiser and transmits the sorted communication histories to the advertisers.

With this configuration, the advertiser can know what kind of customer is interested in his or her product and how.

Further, the server device may sort the communication history stored by the communication history storage means for each consumer who inputs the advertisement information, and give points according to the number of times of input to the consumer and store the points. Good.

In this way, the bonus according to the points is given to the consumer, so that the interest of the consumer can be further attracted to the information providing system of the present invention.

[0037] Further, the server device may be provided with means for communicating with the advertiser of the advertisement, and the advertisement information may be rewritable by the advertiser.

In this way, even if the product itself or the selling point of the product changes, the advertiser can rewrite the content through the communication means,
The content of the advertisement can always be kept up to date.

In order to solve the above-mentioned problems, the server device of the present invention is provided together with a client device in an advertisement information providing system provided with a symbol mark and providing advertisement information on an advertisement relating to a product or service. Storage means for storing advertisement information, reception means for receiving key information input to the client device for specifying the advertisement and transmitted from the client device, and one or more advertisements which may be specified by the received key information Extraction means for extracting one or a plurality of pieces of advertisement information from the storage means, and transmission means for transmitting at least a part of the extracted advertisement information to the client device.

In this way, the first information providing system can be applied to a server.

According to still another aspect of the present invention, there is provided an advertisement information providing system provided with a symbol mark and providing advertisement information on an advertisement relating to a product or a service, wherein input of key information for specifying an advertisement is performed. Input means for prompting, storage means for storing a plurality of pieces of advertisement information in advance, and extraction means for extracting one or a plurality of pieces of advertisement information for one or a plurality of advertisements which may be specified by key information from the storage means; The above problem is solved by a second advertisement information providing system, comprising: an output unit that outputs at least a part of the advertisement information.

In this embodiment, a simple hardware configuration without communication means can be realized as a so-called stand-alone type advertisement information providing system. In this case, only the communication means with the advertiser may be provided.

In still another embodiment of the present invention, a computer is provided with a symbol mark and provides advertisement information about an advertisement relating to a product or service, and includes a server device and a client device, and the client device specifies the advertisement. Input means for prompting the input of key information for the user, and transmitting means for transmitting the key information input via the input means to the server device. The server device stores in advance a plurality of pieces of advertisement information and a client device. Receiving means for receiving key information, extracting means for extracting one or a plurality of pieces of advertisement information for one or a plurality of advertisements which may be specified by the received key information, and at least a part of the extracted advertisement information And transmitting means for transmitting the advertisement information to the client device. Furthermore advertisement information providing system comprising an output means for outputting the signal (including its various aspects as described above), a computer program to function as, to solve the above problems by providing a.

According to this aspect, the computer is made to function as the above-described advertisement information providing system of the present invention by loading a computer program from a recording medium such as a CD-ROM or downloading it via the Internet or the like. be able to.

In another aspect of the present invention, a symbol mark is provided and advertisement information on an advertisement relating to a product or service is provided, and the server device and the client device are provided, and the client device has a key for specifying the advertisement. An input means for prompting input of information and a transmission means for transmitting key information input via the input means to the server device, the server device stores a plurality of advertisement information in advance, and stores key information from the client device. Extraction means for extracting, from a storage means, one or a plurality of pieces of advertisement information on one or a plurality of advertisements that may be specified by received reception means and received key information, and a client device for extracting at least a part of the extracted advertisement information The client device receives and outputs the transmitted advertisement information. A computer program that causes a server device used in an advertisement information providing system (including the various aspects described above) further including a unit to function as a storage unit, a reception unit, an extraction unit, and a transmission unit. To solve the above problem.

According to this aspect, by loading the computer program from a recording medium such as a CD-ROM or downloading it via the Internet or the like, the server device in the advertisement information providing system is stored in the storage means and the reception means. , Extraction means, and transmission means.

According to still another aspect of the present invention, there is provided a computer program for providing advertisement information on an advertisement relating to a product or service, which is provided with a symbol mark, wherein the computer program specifies a computer to identify the advertisement. Input means for prompting the user to input key information, storage means for storing a plurality of pieces of advertisement information in advance, and storage means for storing one or more pieces of advertisement information for one or more advertisements which may be specified by the key information. The present invention solves the above problem by providing a computer program that functions as an extraction unit that extracts and an output unit that outputs at least a part of the extracted advertisement information.

According to this aspect, the computer can be loaded with a computer program from a recording medium such as a CD-ROM or downloaded via the Internet or the like, so that the computer can be used as the advertising information integrated with the above-described present invention. It can function as a providing system.

The sticker of the present invention is affixed to a printed matter relating to an advertisement corresponding to the advertisement information provided by the first or second system, and that the symbol mark is partially or entirely displayed. Features.

According to this aspect, a sticker is pasted on a printed matter relating to an advertisement that is registered in advance in the advertisement information providing system and corresponds to the advertisement information that can be provided by the advertisement information providing system. Then, as long as the customer who sees the printed matter in a car or the like does not overlook the fact that the sticker is affixed, an opportunity to use the advertising information providing system can be created, and the effective use of the advertising information providing system can be improved. It is planned. In particular, a very large effect can be expected by the simple act of sticking a seal on a printed matter, which is very convenient in practice.

The operation and the gain of the present invention will be apparent from the embodiments described below.

[0052]

DESCRIPTION OF THE PREFERRED EMBODIMENTS The present invention can be realized in various embodiments. First, the characteristic configuration of the present invention will be described.

In the present embodiment, each advertisement has a certain symbol mark. If you want to know the details of the advertisement with this symbol mark, it is usually necessary to operate the client terminal installed at a predetermined place to obtain the desired information. Informed. For example,
A consumer interested in a hanging advertisement for a train cannot take notes on the spot even if he / she cannot see the contents of the hanging advertisement because the train is full. Even so, if you later want to know the details of the content of the advertisement, if you remember that the advertisement has the above-mentioned symbol mark, you can rely on it to reach the client terminal. The details of the advertisement can be known by the system of the present invention by using the key information for specifying the advertisement, such as the place where the advertisement was posted, for example, by carrying.

The consumer may directly obtain the detailed information of the advertisement from the client terminal and obtain it. Alternatively, a pamphlet or catalog may be displayed near the client terminal in advance, and the consumer may be displayed on the client terminal. A catalog or the like relating to the product may be brought back.

Here, the symbol mark may be a sticker representing a predetermined pattern, a part of a printed matter, an image on a screen, a specific color, or the like, or a sound composed of a specific melody. You may. Further, a specific character or a talent may be used as the symbol mark. In this case, since the characters and the talents themselves have individuality, it is possible to use various symbol marks without being limited to a specific pattern or pose.

Hereinafter, the present invention will be described with reference to an embodiment shown in the drawings.

FIG. 1 is a diagram showing a system configuration of the present invention. The system of the present invention comprises a server device 1, a plurality of client terminals 2, 2, 2,... Connected to the server device 1 by a communication line 4, and a server device 1 and a communication line 5
Are connected to the advertiser side terminals 3, 3, 3,... In the present invention, the server device 1 is under the management of a device that receives a request for an advertisement for a product service of the advertiser from the advertiser and transmits the advertisement information to the consumer (hereinafter, referred to as an “advertiser”). I'm left. The configuration will be described later. In addition, each client terminal 2 is installed as a dedicated machine in a place where the public gathers, such as a normal station premises, a convenience store, and a department store. Further, each client terminal 2 may be constituted by a personal computer owned by the consumer, a mobile information terminal such as a PDA (personal digital assistant), a mobile phone, or the like. Further, the client terminal and the server device may be integrally configured to constitute a stand-alone information providing device. Each advertiser side terminal 3 is constituted by a normal personal computer provided with communication means. The communication lines 4 and 5 may be constituted by the Internet or may be constituted by dedicated communication lines. However, it is desirable that the communication line 5 connecting the advertiser side terminals 3, 3,... And the server device 1 take security measures such as encryption processing.

FIG. 2 shows a block diagram of the server device 1. As is clear from the figure, the server device 1 according to the present invention has a control device 10 mainly composed of a microprocessor unit. Control device 1
0 includes a search device 11 for executing information search, an extraction device 12 for executing extraction of necessary information, and an updating device 13 for updating information. The control device 10 is connected to a RAM 15 as a main storage device and a ROM 16 via a bus. In the RAM 15, an area for temporarily storing various information necessary for executing the system of the present invention is set. The ROM 16 stores an operating system as a program necessary for operation control as a server device and various data necessary for execution of the operating system.
Further, the server device 1 includes a communication control device 17 and a dedicated storage device. In the present invention, the communication control device 17 is transmitted from each client terminal 2 as key information transmitted as information serving as a key for information retrieval, and transmitted from each advertiser side terminal 3 to update the content of an advertisement. When receiving the update information, it transmits the searched contents to the client information terminal 2 side as a receiving means,
When transmitting the communication history to the advertiser side terminal 3, the communication on the server device 1 side is controlled as a transmission means.

The dedicated storage device has a key information table 21 in which key information of each product is recorded, a product detailed information table 22 in which detailed information of each product is recorded, and client terminals 2, 2, 2,. A communication history file 23 that records the communication history between the server and the server device 1 is stored as a data file 20.

FIG. 3 shows a block diagram of the client terminal 2. In the present embodiment, the client terminal 2 is a normal personal computer (hereinafter referred to as “P”).
C ". ), The detailed description thereof will be omitted, and only the matters relating to the present invention will be described. This PC
Reference numeral 2 includes a keyboard 39 and a mouse 40 as input means for a customer to input predetermined information according to instructions on a screen. These input devices and the PC main body are connected via an interface 38. Also this P
C2 includes a communication control circuit 41 for transmitting information input by the consumer to the server device 1 and controlling execution of transmission and reception for receiving information sent from the server device. Further, the PC 2 is an image processing device 3 for displaying predetermined information sent from the server device 1 to the consumer.
2 and a monitor 23, and a print control device 34 and a printer 35 for printing out the predetermined information when the consumer desires.

FIG. 4 is a diagram showing the contents of the data file 20 stored in the storage device of the server device 1. The data file 20 includes a key information table 21, a detailed product information table 22, and a communication history file 23. The key information table 21 stores key information and product codes in association with each other. On the other hand, the product detailed information table 21 stores a product code and detailed information of the product in association with each other. Therefore, by referring to these tables 21 and 22, it is possible to search for the detailed product information based on the key information and extract the information. The communication history file stores the content transmitted from the client terminal, the transmission date and time, and conversely, the content transmitted to the client terminal, the transmission date and time, and the like. By storing the communication history under a predetermined condition in this way, it is possible to obtain effective information on the operation status of the present system, consumer preferences, advertisement effects, and the like. If the advertiser has a billing contract with the advertiser according to the operation of the present system, a bill to the advertiser can be issued based on the history information.

FIG. 5 is a flowchart showing an example of the processing at the client terminal. First, an initial screen (see, for example, FIG. 8) for prompting the input of the consumer is displayed on the monitor 33 of the client terminal 2 (step S1). Next, it is determined whether or not the minimum information has been input by the consumer (steps S2 and S3). If the determination is affirmative, a “search execution” button is displayed (step S2).
4). Further, it is determined whether the “execute search” button has been pressed (step S5).
Information input by the consumer including the minimum information is transmitted to the server device 1 (step S6).
Here, "minimum information" refers to information that is a key to link an advertisement and a product viewed by a consumer. For example, in the case of an advertisement viewed by a consumer in a train, the key information is the name of the station used by the consumer, the line name of the train, the boarding date and time, the vehicle number, the boarding position, the boarding section, or the company involved in the advertisement. Any information, such as a name, which can identify the advertisement may be used. However, as a prerequisite for this, as it is widely known among consumers that it is possible to receive detailed information provided by this system for advertisements with a specified symbol mark, It is desirable that this be done.

FIG. 6 is a flowchart showing an example of processing on the server device 1 side. The server device 1 having received the information transmitted from the client terminal 2 searches for the corresponding product from the key information table 21 (step S1).
2) It is determined whether or not the corresponding product exists (step S13). In this case, the relevant product is searched from the key information table 21. However, the configuration may be such that the inference is performed without the table.

If an affirmative determination is made in step S13, the extraction of the detailed product information is executed from the detailed product information table (step S14). If a negative determination is made, information indicating "no corresponding product" is presented. (Step S16)
A transmission process for transmitting these pieces of information to the client terminal 2 is executed (step S15). It is desirable that the processing on the server device 1 be performed in a very short time without making the consumer on the client terminal 2 wait.

FIG. 7 is a flowchart showing an example of the processing of the client terminal 2 which has received the information from the server device 1. In the client terminal 2 which has completed the reception,
A display for selecting or confirming the received information is performed (step S21). Next, it is determined whether or not selection or confirmation has been input by the consumer (step S22). If the determination is affirmative, "Do you want to print out?" Is displayed on the monitor 33 (step S24). Further, it is determined whether "print out." Is selected or "do not print out." Is selected. If it is determined that "print out." Is selected (step S25: YES), print out is performed. Is executed (step S27).

On the other hand, if it is determined that "do not print out" is selected (step S26: YES),
A monitor display asking whether to execute another search is made (step S31). When the printout is performed in step S27, an inquiry display of "Do you want to finish?" Is displayed on the monitor 33 (step S28), and it is determined that "end" is selected. In (Step S29: YES), the process proceeds to an end process in Step S35, and the process ends. When it is determined that “do not end” is selected in response to the inquiry in step S28 (step S28)
30: YES), the process proceeds to Step S31.
If there is no indication of the consumer's intention in response to the inquiry about the end processing (step S30: NO), step S28
The processing is returned to.

When "execute" is selected in response to the inquiry in step S31 (step S32: Y
ES), the process returns to step S1, and the flow of providing the advertisement information starting from input of new key information is repeated therefrom. When "do not execute" is selected in response to the inquiry in step S31 (step S33: Y
ES), the process proceeds to an end process in step S35, and the process ends.

In the above processing, all of the detailed product information extracted by the server device 1 may be transmitted to the client terminal 2, or only the main information on the product may be transmitted to the client terminal 2 in step S21. And the user may select whether to download the detailed information from the server device 1 or not.

FIG. 8 is a diagram showing an example of an input screen on the client terminal 2. As described above, it is known to consumers in advance that the client terminal 2 is an apparatus that provides details of an advertisement with a symbol mark seen by the consumer in a train or the like. Such a client terminal may be installed in a place where many consumers gather such as a station premises or a convenience store as a dedicated machine of the present system, or a personal computer or the like that can connect to the customer's own Internet as the client terminal. May be. In the latter case, the consumer may be configured to be able to access the server device 1 from the homepage of the advertising company via the Internet. As shown in FIG. 8, the client terminal prompts the consumer to select and input information for specifying the advertisement that the consumer has seen, for example, a place where the advertisement is viewed.

FIG. 9 shows another example of the input screen on the client terminal. The selection screen of FIG. 9 is, for example, a screen displayed when the consumer selects, in the selection screen of FIG. The selection screen of FIG. 9 prompts the user to select and input the line name and the boarding date and time of the advertisement. The key information input by the consumer at the client terminal 2 is transmitted to the server device 1, and the server device 1 searches for and identifies the advertisement based on the key information, and the advertisement itself, the product name of the advertisement, The product information details and the like are extracted from the data file 20, and a part or all of them are transmitted to the client terminal 2. The client terminal 2 that has received the information from the server device 1 outputs a part or all of the received information to the monitor 33 according to a predetermined format.

FIG. 10 shows a display example of information output in a predetermined format in the client terminal 2. Here, the appearance of the product is displayed, but more detailed information on the product may be displayed. FIG.
The detailed product information may be linked to the product diagram of each item, and the detailed product information may be displayed when the consumer clicks the product diagram.

Although the present invention has been described in connection with the presently most practical and preferred embodiments, the present invention is not limited to the embodiments disclosed herein. It can be changed as appropriate without departing from the spirit or spirit of the invention which can be read from the claims and the entire specification, and an advertisement information providing system with such a change, a server device for providing advertisement information, It should be understood that the computer program and the seal for providing advertisement information are also included in the technical scope of the present invention.

[0073]

As described above, the consumer can obtain detailed information of a desired product through the advertisement information providing system of the present invention, relying on the slightly remaining memory. Further, by prompting the user to input information on the customer himself, the advertiser can know the customer group who has shown an interest in each product, and thus can make an effective marketing strategy.

[Brief description of the drawings]

FIG. 1 is a diagram showing a system configuration of the present invention.

FIG. 2 is a block diagram of a server device.

FIG. 3 is a block diagram of a client terminal side.

FIG. 4 is a diagram showing contents of a data file stored in a storage device of a server.

FIG. 5 is a flowchart illustrating an example of processing in a client terminal;

FIG. 6 is a flowchart illustrating an example of processing on the server device side;

FIG. 7 is a flowchart illustrating an example of processing of a client terminal that has received information from a server device;

FIG. 8 shows an example of an input screen on a client terminal.

FIG. 9 shows another example of the input screen of the client terminal.

FIG. 10 shows a search result display example on a client terminal.

[Explanation of symbols]

 Reference Signs List 1 server device 2 client terminal (client device) 17 communication control device (transmitting / receiving means) 20 data file (storage device) 33 monitor (output means) 35 printer (output means) 39 keyboard (input means) 40 mouse (input means) 41 Communication control circuit (transmission / reception means)

Claims (22)

[Claims] 1. An advertisement information providing system provided with a symbol mark and providing advertisement information on an advertisement relating to a product or service, comprising a server device and a client device, wherein the client device specifies the advertisement. Input means for prompting the user to input key information, and transmitting means for transmitting the key information input through the input means to the server device, wherein the server device stores a plurality of pieces of advertisement information in advance. Storage means for receiving key information from the client device, and one or more advertisement information for one or more advertisements that may be specified by the received key information, from the storage means Extracting means for extracting, and transmitting means for transmitting at least a part of the extracted advertising information to the client device, The advertisement information providing system, further comprising an output unit configured to receive and output the transmitted advertisement information. 2. The method according to claim 1, wherein the output unit displays at least partially the same advertisement as one or a plurality of advertisements that may be specified by the input key information based on the transmitted advertisement information. The advertisement information providing system according to claim 1, wherein: 3. The input means further prompts to select or confirm one of the output advertisement information in a state where one or a plurality of advertisement information is output in a predetermined format by the output means. The advertisement information providing system according to claim 1. 4. The advertisement information providing system according to claim 3, wherein the output unit prints at least a part of the advertisement information selected or confirmed via the input unit in a predetermined format. 5. The advertisement information includes detailed information on the product or service, and the output unit outputs the detailed information included in the advertisement information selected or confirmed via the input unit in a predetermined format. The advertisement information providing system according to claim 4, wherein: 6. The advertisement information providing system according to claim 1, wherein the storage unit stores a plurality of the advertisement information and a plurality of the key information in association with each other. . 7. The advertisement information providing system according to claim 6, wherein the storage unit stores a table in which a plurality of the advertisement information and a plurality of the key information are associated with each other. 8. The storage unit further stores association information for associating a plurality of pieces of the advertisement information with a plurality of the pieces of key information, and the extraction unit specifies the input information based on the association information. The method according to any one of claims 1 to 5, wherein one or a plurality of pieces of advertisement information that may be performed is inferred, and the inferred one or a plurality of pieces of advertisement information is extracted from the storage unit. Advertising information providing system. 9. The advertisement information providing apparatus according to claim 1, wherein the symbol mark is printed on a sticker and is attached to a part of a printed matter related to the advertisement. system. 10. The advertisement information providing system according to claim 1, wherein the symbol mark is printed on a part of a printed matter relating to the advertisement. 11. The advertisement information providing system according to claim 1, wherein the symbol mark is displayed on a part of a screen related to the advertisement. 12. The advertisement information providing system according to claim 1, wherein the input unit further prompts the input of the personal information of the consumer related to the input of the advertisement information. 13. The server according to claim 1, wherein the server device further includes a communication history storage unit that records a history of communication contents with the client device. Advertising information providing system. 14. The server device further comprises a communication history report unit that sorts the communication history stored by the communication history storage unit for each advertiser of the advertisement and transmits the classified communication history to the advertiser. The advertisement information providing system according to claim 13, wherein: 15. The server device sorts communication histories stored by the communication history storage means for each consumer who inputs the advertisement information, and stores points corresponding to the number of times of entry in association with the consumers. The advertisement information providing system according to claim 13, wherein: 16. The server device according to claim 1, wherein the server device further comprises communication means with the advertiser, and the advertisement information is rewritable by the advertiser.
16. The advertisement information providing system according to any one of items 1 to 15. 17. A server device provided with a client device in an advertisement information providing system provided with a symbol mark and providing advertisement information on an advertisement relating to a product or service, wherein the server device has a plurality of advertisements in advance. Storage means for storing information; receiving means for receiving key information input to the client device for specifying the advertisement and transmitted from the client device; and a possibility that the key information may be specified by the received key information. Extracting means for extracting one or a plurality of pieces of advertisement information about one or a plurality of advertisements from the storage means, and transmission means for transmitting at least a part of the extracted advertisement information to the client device. Server device. 18. An advertisement information providing system provided with a symbol mark and providing advertisement information on an advertisement relating to a product or service, comprising: input means for prompting input of key information for specifying the advertisement; Storage means for storing a plurality of pieces of advertisement information; extraction means for extracting one or a plurality of pieces of advertisement information for one or a plurality of advertisements which may be specified by the key information from the storage means; An advertisement information providing system, comprising: output means for outputting at least a part of information. 19. A computer, comprising: a server device and a client device, provided with a symbol mark and providing advertisement information on an advertisement relating to a product or service, wherein the client device comprises:
Input means for prompting input of key information for specifying the advertisement, and transmission means for transmitting the key information input via the input means to the server device, wherein the server device has a plurality of Storage means for storing advertisement information, reception means for receiving key information from the client device, and one or more advertisement information for one or more advertisements that may be specified by the received key information. Extracting means for extracting from the storage means, and transmitting means for transmitting at least a part of the extracted advertisement information to the client device, wherein the client device receives and outputs the transmitted advertisement information A computer program functioning as an advertisement information providing system further comprising means. 20. A server device, comprising: a server device and a client device, wherein the client device includes a server device and a client device, wherein the client device inputs key information for specifying the advertisement. Input means for prompting the user, and transmission means for transmitting the key information input via the input means to the server device, wherein the server device stores a plurality of pieces of advertisement information in advance, and the client Receiving means for receiving key information from the device, extracting means for extracting one or more advertisement information for one or more advertisements that may be specified by the received key information from the storage means, Transmitting means for transmitting at least a part of the extracted advertisement information to the client device, wherein the client device An advertisement information providing system further comprising an output unit that receives and outputs the received advertisement information, wherein the server device used in the storage unit, the reception unit, the extraction unit, the transmission unit,
A computer program to function as. 21. A computer program for providing advertisement information on advertisements relating to goods or services, which is provided with a symbol mark, wherein the computer program causes a computer to input key information for specifying advertisements. Input means for prompting, storage means for storing a plurality of pieces of advertisement information in advance, extraction means for extracting one or a plurality of pieces of advertisement information for one or a plurality of advertisements which may be specified by the key information, from the storage means A computer program functioning as output means for outputting at least a part of the advertisement information. 22. A seal attached to a printed matter relating to the advertisement corresponding to the advertisement information provided by the advertisement information providing system according to any one of claims 1 to 16, wherein the symbol mark is partially or entirely displayed.