JP2002318956A - Advertisement providing system and method using network - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement delivery system for delivering advertisement information so that a consumer can acquire advertisement information fitted to its own taste and an advertiser can deliver advertisement information based on reliable data. SOLUTION: A consignee server 7 calculates the salary of an individual employee retrieved from an employee database 7a based on base data for salary calculation given in relation to the individual data of the individual employee to calculated the salary data for the individual employee, determines the attribute of the employee on the basis of the basic data and/or individual data according to a request signal transmitted from employee terminals J1, J2,...Jn, and transmits the advertisement data retrieved from an advertisement database 7b so as to be fitted to the condition included in the attribute together with the salary data to the employee terminal of the requester. Accordingly, an advertisement fitted to the attribute of individual employees can be delivered.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement supply system and method using a network, and a server as one element for constructing the system.

[0002]

2. Description of the Related Art As an advertisement using a network, for example, a so-called banner advertisement using a margin of a homepage is known. Many of these banner advertisements can be clicked, and when a consumer interested in the advertisement clicks, the advertiser's Web site is called up and displayed. In addition, there are countless Web sites on the Internet, and there is a site called a "search site" for searching for a Web site on which information and contents that one wants to see are published. This search site serves as a starting point for finding what you want to see on the Internet. This search site is intended to search for a keyword that a consumer wants to look for by searching for a keyword entered by the consumer, but there is also an advertisement called targeting that displays an advertisement related to the keyword.

[0003]

However, since the above-mentioned targeting is based on the keyword selected by the consumer, it can be said that the subjective desire and intention of the consumer are reflected to some extent. ,
Still, it is not always enough to obtain satisfactory advertising information. In addition, for an advertiser who distributes an advertisement, the meaning of the advertisement is lost if the required advertisement information is not reliably delivered to consumers who want the information. The present invention
The purpose of the present invention is to provide an advertising system and method capable of providing advertising information that is meaningful for consumers and advertisers.

[0004]

Means for Solving the Problems In order to achieve the above-mentioned object, the inventor is required to provide the consumer's own personal information such as the name, age, gender, occupation, hobby, family composition, income amount, etc. of the consumer. By objectively judging the attributes of the consumer from the data and providing ads that meet the conditions contained in the attributes, consumers can access the ads they want the most, The inventor thought that it would be possible for advertisers to distribute advertisements based on extremely reliable data such as personal data. In addition, the inventor
It was also considered that it would not be desirable for such personal data to leak out without the consent of the individual. The details are explained in the section again.
It should be noted that definitions of terms used in describing the invention in any claim are applied to the description of the invention in other claims to the extent possible in nature.

(Configuration of the Invention According to Claim 1) An advertisement supply system using a network according to the invention described in claim 1 (hereinafter referred to as “system of claim 1”)
It includes a trustee server, an advertisement server, and a group of employee terminals that can communicate with each other via a network. As the "network", the Internet is common,
It is not limited to this. In addition to this, for example, there are public lines, satellite lines, and communication line networks using optical cables. Further, "mutually communicable" means that it is technically communicable, and does not necessarily mean that communication is required.

The trustee server includes an employee database storing individual employees in a searchable form from personal data of the individual employees, and an advertisement data group transmitted from the advertisement server in a searchable form. Basic data for salary calculation (for example, number of working days, overtime hours, presence of dependents, etc.) given in association with the stored advertising database and personal data (name, employee number, identifier, etc.) of each employee Means for calculating the salary of each employee retrieved from the employee database based on the relevant employee database, and calculating the salary data of each employee, and the basic data and the basic data according to the request signal transmitted from the employee terminal. And / or an advertisement searched from the advertisement database so as to determine the attribute of the employee based on personal data and to meet conditions included in the attribute. Means for transmitting over data employees terminal that the request together with the payroll data, and a.

[0007] The advertisement server includes means for transmitting an advertisement data group to the trustee server. The advertising data group includes the individual (consumer) name, age, gender, profession,
It is preferable to keep a variety of items so as to meet conditions included in attributes that can be objectively judged from personal data of the consumer such as family structure and income amount.

Each of the employee terminals transmits a request signal to the trustee server, receives the advertisement data and the salary data transmitted from the trustee server, and displays the contents of the advertisement data and the salary data. Means for displaying on a display screen. In addition to these means, a connection means for connecting to a printing device for printing a part or all of the content displayed on the display screen can be provided.

According to the system of the first aspect, the trustee server, the advertisement server, and the employee terminal group operate as follows via the network. That is, the trustee server calculates the salary of each employee retrieved from the employee database based on the basic data for salary calculation given in association with the personal data of each employee, and calculates the individual employee's salary. The employee's salary data is calculated, and the attribute of each employee is determined based on the personal data of each employee. An advertisement that satisfies the condition included in this attribute is searched from the advertisement data group transmitted from the advertisement server. The data of the retrieved advertisement (single or plural) is transmitted to the employee terminal to which the request signal has been transmitted together with the salary data calculated as a result of the salary calculation. The advertisement data is displayed together with the salary data on the display screen of the employee terminal that has transmitted the request signal.
As a result, when the employee obtains his or her salary data, the employee can obtain the advertisement information that best suits his or her intention. Also, the operator of the advertisement server (generally an advertiser) can supply advertisements based on personal data of individual employees. Further, since the personal data is processed by the trustee, it does not flow out of the advertisement server or the like.

(Configuration of the Invention According to Claim 2) An advertisement supply system using a network according to the invention described in claim 2 (hereinafter referred to as “system of claim 2”)
2. The system according to claim 1, wherein the basic data for pay calculation provided in association with the personal data of the individual employee is transmitted from a client server connected to the network. It is characterized by having been done.

According to the server of the second aspect, the basic data for salary calculation provided in association with the personal data of each employee is as follows:
It is transmitted from a client server connected to the network.

(Configuration of the Invention According to Claim 3) An advertisement supply system using a network according to the invention described in claim 3 (hereinafter referred to as “system of claim 3”)
The configuration of the system according to claim 1 or 2 is further limited, and the personal data includes any one of the name, age, gender, occupation, hobby, family structure, and income of the individual. The above-mentioned personal data is an example list, and does not prevent including other items. In addition, personal data
It may include a plurality of the above-described example items.

[0013] According to the server of the third aspect, the trustee server stores the name, age, gender, occupation, hobby, family structure, income of the individual included in the personal data. It calculates the salary of each employee according to the amount or the like and judges the attributes of the employee.

(Structure of the Invention According to Claim 4) The server according to the invention described in claim 4 (hereinafter referred to as “server of claim 4”) is for constructing the system of claims 1 to 3. It is related to the server which is one element of. That is, the server according to claim 4 comprises: an employee database storing individual employees in a searchable form from personal data of the individual employees; an advertisement database storing advertisement data groups in a searchable form; Means for calculating the salary of each employee retrieved from the employee database based on the basic data for calculating the salary of the employee and the personal data of the individual employee, and calculating the salary data of the individual employee; and Advertising data retrieved from the advertisement database to determine an attribute of the individual based on the basic data and / or personal data in response to a request signal transmitted from an employee terminal and to match a condition included in the attribute; To the employee terminal that made the request together with the salary data.

According to the server of the fourth aspect, the salary of each employee retrieved from the employee database is calculated to calculate the salary data of each employee. Advertising data retrieved from the advertisement database to determine an attribute of the individual based on the basic data and / or personal data in response to a request signal transmitted from an employee terminal and to match a condition included in the attribute; Is transmitted to the employee terminal that made the request together with the salary data. The employee terminal that has transmitted the request signal can, for example, display it on a display screen or print it with a printing device. As a result, when the employee obtains his or her salary data, the employee can obtain advertisement information corresponding to potential needs and intentions that have not been expected until now. Ad server operators (generally advertisers)
Can serve ads based on personal data of individual employees. Further, since the personal data is processed by the trustee, it does not flow out of the advertisement server or the like.

(Configuration of the Invention According to Claim 5) The advertisement supply method using a network described in claim 5 (hereinafter referred to as "supply method of claim 5") is processed by the following procedure. There are features. First, a server is provided with an employee database storing individual employees in a searchable form from personal data of the individual employees and an advertisement database storing advertisement data groups in a searchable form. Secondly, the salary of each employee retrieved from the employee database is calculated based on the basic data for calculating the salary of the employee entered through the network and the personal data of the individual employee. Calculate salary data of employees. Third, the attribute of the individual is determined based on the basic data and / or the personal data in response to the request signal transmitted from the employee terminal, and searched from the advertisement database so as to conform to the condition included in the attribute. The advertisement data is transmitted via the network to the employee terminal that made the request together with the salary data.

(Effects of the Invention According to Claim 5) According to the supply method of claim 5, the salary of each employee retrieved from the provided employee database is calculated and the salary of each employee is calculated. Calculate the data. Then, an attribute of the individual is determined based on the basic data and / or the personal data in accordance with the request signal transmitted from the worker terminal, and the advertisement searched from the advertisement database so as to conform to a condition included in the attribute. The data is transmitted to the employee terminal that made the request together with the salary data. The employee terminal that has transmitted the request signal can, for example, display it on a display screen or print it with a printing device. As a result, when the employee obtains his or her salary data, the employee can obtain advertisement information corresponding to potential needs and intentions that have not been expected until now. Also, the operator of the advertisement server (generally an advertiser) can supply advertisements based on personal data of individual employees. Further, since the personal data is processed by the trustee, it does not flow out of the advertisement server or the like.

(Configuration of the Invention According to Claim 6) An advertisement supply system using a network according to the invention described in claim 6 is referred to as a "system of claim 6" (hereinafter referred to as "system of claim 6").
Includes a trustee server, an advertisement server, a mail server, and a group of employee terminals that can communicate with each other via a network, and the trustee server searches for individual employees from personal data of individual employees. An employee database stored in a searchable form, and an advertisement database storing the advertisement data group transmitted from the advertisement server in a searchable form.
And calculate the salary data of each employee by calculating the salary of each employee retrieved from the employee database based on the basic data for salary calculation given in relation to the personal data of each employee Means for determining the attribute of the employee based on the basic data and / or personal data, and retrieving the advertisement data and the salary data retrieved from the advertisement database so as to meet the conditions included in the attribute. Means for transmitting the advertisement data group to the mail server in association with a member-specific mail address, wherein the advertisement server includes means for transmitting an advertisement data group to the trustee server, and wherein the mail server transmits from the trustee server Means for receiving the advertisement data and the salary data, and a mail request signal from each of the employee terminals. Means for transmitting the advertisement data and the salary data relating to the mail address pertaining to the request to the requesting employee terminal, wherein each of the employee terminals transmits a mail request signal to the mail server. And a means for receiving the advertisement data and salary data transmitted from the mail server, and displaying the contents of the advertisement data and salary data on a display screen.

According to the system of claim 6, the trustee server, the advertisement server, the mail server, and the employee terminal group operate as follows via the network. . That is, the trustee server calculates the salary of each employee retrieved from the employee database based on the basic data for salary calculation given in association with the personal data of each employee, and calculates the individual employee's salary. The employee's salary data is calculated, and the attribute of each employee is determined based on the personal data of each employee. An advertisement that satisfies the condition included in this attribute is searched from the advertisement data group transmitted from the advertisement server. The data for the ad or ads searched is
The mail is transmitted to the mail server in association with the mail address unique to the employee. On the display screen of the employee terminal that has transmitted the request signal, the advertisement data transmitted from the mail server is displayed together with the salary data. As a result, when the employee obtains his or her salary data, the employee can obtain the advertisement information that best suits his or her intention. Also, the operator of the advertisement server (generally an advertiser) can supply advertisements based on personal data of individual employees. Further, since the personal data is processed by the trustee, it does not flow out of the advertisement server or the like.

[0020]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Next, an embodiment of the present invention (hereinafter, appropriately referred to as "the present embodiment") will be described with reference to the drawings. FIG. 1 is an overall view of an advertisement supply system using a network, and FIG. 2 is a chart showing an example of an employee database content. FIG. 3 is a chart showing an example of the contents of the advertisement database, and FIG. 4 is a flowchart showing functions of the advertisement supply system. FIG. 5 is a diagram illustrating a screen displayed on the display screen of the employee terminal.

(Overall Configuration of Advertisement Supply System) An overall configuration of an advertisement supply system (hereinafter, simply referred to as “supply system”) according to the present embodiment will be described with reference to FIG. The supply system 1 includes a client server 5, a client server 7, an advertisement server 9, a financial institution server 11, and employee terminals J 1 and J 1, which can communicate with each other via the network 3.
2． . . Jn. The network 3 in the present embodiment employs the Internet, but may employ a public line, a satellite line, a communication line network using an optical cable, or the like. In addition, a part or all of these are connected to a LAN (Local Area Network).
k) and the like.

(Configuration of Consignor Server) Consignor Server 5
Are contractors that employ large numbers of employees (for example, companies,
Organization, union), and the client server 5
Has a function (program) for transmitting basic data for calculating salaries of employed employees (including employees, union members, etc.) to the trustee server 7 in association with personal data of individual employees. . Further, it has a function of receiving the calculated salary data of each employee from the trustee server 7. The basic data consists of the employee's work days, absence days, overtime hours, early leave / early leave, and work on holidays.Personal data includes an identifier for identifying the employee, such as name, gender, age, It consists of a family structure.
Needless to say, it is convenient to transmit the basic data and the like to the trustee server 7 via the network 3. For example, a paper medium on which personal data and basic data are described, These can be delivered in the form of a magnetic medium such as a floppy (registered trademark) disk or a magnetic disk on which these are recorded without passing through a network. In this case, the client server 5 can be omitted.

(Structure of Trustee Server) The trustee server 7 is operated by a trustee (for example, an accounting firm or a contracting company) that receives a commission from the trustee and calculates the salary of the employee. The trustee server 7 is capable of searching for an employee database 7a storing individual employees in a searchable form from personal data of individual employees engaged in the client, and a group of advertisement data transmitted from the advertisement server 9. And an advertisement database 7b stored in a simple form. Further, based on the basic data and personal data transmitted from the entrustor server 5 via the network 3, the employee database 7a
A function to calculate the salary of each employee retrieved from the system and calculate the salary data of each employee;
2,. . . The attribute of the employee is determined based on the basic data and / or the personal data in response to the request signal transmitted from Jn, and the advertisement data retrieved from the advertisement database 7b so as to match the condition included in the attribute is determined. A function of transmitting the request to the employee terminal and the entrustor server 5 together with the salary data.

Here, the “employee attribute” is, for example,
When assuming an employee who has a child (6 years old) of suitable age for school, this employee is at least likely to be interested in bags, learning desks, etc. necessary for schooling,
In this case, it refers to the desire and intention for school supplies. In another example, if personal data indicating that a driver's license has been recently obtained is obtained as personal data, the attribute of the employee is the desire or intention to purchase a car. In the present embodiment, the trustee entrusted by the trustee calculates the salary of the employee, but this may be performed by the trustee himself. In this case, the entrustor server is omitted, the entrustor server calculates the salary data of the employee, and transmits the advertisement data together with the salary data to the employee terminal that has made the request.

(Contents of Employee Database) An example of the contents of the employee database 7a will be described with reference to FIG. The employee database 7a includes a thesaurus, which includes the names of the individual employees of the client (eg, △ ko Yamayama, 子 ko 川 kawa, etc.) associated with the identifier (ID).
It stores personal data such as gender, age, spouse status, and family structure such as the presence of children. The database 7a is
With the identifier input to the trustee server 7, the name of the employee associated with the identifier can be searched. The data in the employee database 7a is updated based on data transmitted from the entrustor server 5 each time an employee transfer or a change in family structure occurs.

(Contents of Advertisement Database) FIG. 3 shows an example of the contents of the advertisement database 7b. The advertisement database 7b also includes a thesaurus in which product names and service names associated with the identifiers are stored. Further, it is preferable to be able to jump to a homepage of a trader related to each product or service. The advertisement database 7b stores the product name or service name according to the request, regardless of the hierarchy in which the product name or service name is input so that the condition included in the attribute determined by the trustee server 7 is satisfied. Is to be found. The advertisement database 7b is updated based on data transmitted from the wide-area server 9 every time there is a change in a product or service or at a predetermined period.

(Structure of Advertisement Server) The advertisement server 9 is operated by an advertiser and transmits various advertisement data groups to the trustee server 7 every time there is a change in a product or service or at a predetermined period. It has. According to the above-described example, the advertisement data corresponds to data relating to necessary school supplies, data relating to a new or used car, and the like. The number of the advertisement servers 9 is not limited to one, and may be plural. Also, if the advertisement data can be linked to the homepage of the advertiser, it is convenient for the employee to obtain detailed advertisement information, which leads to an increase in product sales opportunities. Therefore, the provision of the advertisement information can be made more effective for the advertiser.

(Configuration of Financial Institution Server) The financial institution server 11 is operated by a financial institution such as a bank, a credit union, a post office and the like. The financial institution server 11 is provided for a consignor to make a transfer request, for an employee to check the balance of his or her own deposit account, and the like. The financial institution server 11 may be omitted when unnecessary. Also, A
A plurality of servers operated by a plurality of financial institutions, such as a bank, a B credit union, a C post office, etc., may be provided, or separate servers may be provided for each branch of the same financial institution.

(Configuration of Employee Terminal) Employee Terminals J1, J
2,. . . Each of Jn has a function of transmitting a request signal to the trustee server 7 and a function of receiving advertisement data and salary data transmitted from the trustee server 7. Further, the contents of the received advertisement data and salary data are displayed on display screens (monitors) M1, M2. . . Mn has a function to display. The display screens M1, M2. . . A printing device for printing a part or all of the content displayed in Mn may be connected via a connection unit. Employee terminals J1, J2,. . . The most common Jn is a personal computer located at the home of an individual employee. A terminal installed at a store such as a financial institution or a convenience store may be used.

(Functions of Advertisement Supply System) The functions of the advertisement supply system 1 will be described based on the flowchart shown in FIG. First, the entrustor server 5 transmits personal data including the identifier of each employee together with the basic data to the entrustor server 7 after the payroll deadline (S1). Upon receiving this, the trustee server 7 calculates the salary of each employee (S11), and transmits the calculated salary data to the trustee server 5 (S13). The salary data includes details of deductions such as taxes and social insurance premiums, in addition to the number of working days and overtime hours. Upon receiving such salary data, the entrustor server 5 transmits a transfer request based on the salary data to the bank server 11 (S3). The bank server 11 that has received this transfers the money deducted from the deposit account of the entrustor to the deposit account of each employee based on the transfer request (S51). The bank server 11 has employee terminals J1, J
2. . It is also possible to respond to the balance inquiry from Jn (S
41, S53). Further, the advertisement server 9 transmits the advertisement data to the trustee server 7 (S31). This advertisement data is stored in the advertisement database 7b, and is updated as appropriate or every predetermined period.

The trustee server 7 that has completed the salary calculation assumes that the approval of each employee has been obtained (S1).
5) The attribute of each employee is determined based on the basic data and / or personal data of each employee (S17), and the advertisement data retrieved from the advertisement database 7b so as to meet the conditions included in this attribute. Is added to the salary data (S19). If the approval of each employee has not been obtained, such addition is not performed (S15).

Here, when there is a request for browsing the salary data from the employee terminal (tentatively "J1") (S4).
3) In response to the request, the salary data and the advertisement data are transmitted to the employee terminal J1 (S23). FIG. 5 shows a screen displayed on the display screen M1 of the employee terminal J1. The display screen M1 displays the salary details (salary data) of the employee (Ooyama Yamao, see FIG. 2) related to the employee terminal J1 and the attributes such as the income and family structure of the employee Oyamao. The advertisement data of the content that matches the included condition is displayed. Examples of the advertisement data include the following, for example. That is, since there is a boy near school in Employee O Yamazaki, the advertisement data relating to the school supplies "school bag" is distributed. Analysis of the family structure is also a time to consider giving children independent rooms. That is why the advertising data on “new apartment” was distributed. Since the spouse's birthday is near, advertising data on "flower gift" is also being delivered. Since such advertisement data is selected to match the attributes of the employee, it has a sufficient effect to stimulate the potential desire and intention of the employee who is a consumer.

Returning to the flowchart of FIG. 4, if the employee terminal J1 does not approve the advertisement distribution in S21, only the salary data is transmitted and the advertisement data is not transmitted (S23). The trustee server 7 has a viewer terminal J
1, J2. . Wait until there is a browsing request from Jn (S
21). As described above, the viewer terminals J1, J2. . Jn
Can request the bank server 11 to know the balance of the deposit, but if the browsing request is made to the trustee server 7, it is possible to know the details such as the number of overtime hours on which the salary amount was calculated. The request to the trustee server 7 is more convenient for the member.

The balance transmitted to the bank server 11 and the salary data (advertisement data) transmitted to the trustee server 7 are displayed on the display screens M1, M2. . Mn is displayed (S45),
By printing (S47), the employee can browse the contents.

(Modification of this embodiment) Based on FIG.
A modification of the present embodiment (hereinafter, referred to as “this modification”) will be described. In this modification, the employee's salary data is periodically (for example, payday of each month) transmitted to the mail server 21 by e-mail, and the employee accesses the mail server 21 from the employee terminal (mail). This embodiment is configured to transmit the request signal directly from the employee terminal to the trustee server 7 in that the configuration is such that the request signal is transmitted and the e-mail addressed to the user is browsed. Is different. The employee's salary data and advertisement data are transmitted from the trustee server 7 in association with the employee's unique e-mail address, and the e-mail server 21 receives the e-mail address and advertisement data from the e-mail address of the request transmitted from the employee terminal. The related advertisement data and the salary data are transmitted to the requested employee terminal. Functions other than the transmission function are the same as the functions in the present embodiment.

(Effects Specific to This Modification) The trust server periodically sends the salary data and the advertisement data to the mail server 21.
This modification is different from the present embodiment in that the employee can always access the mail server 21 at any time after the data transmission to obtain the data addressed to himself. This is a specific effect.

In this modification, the trustee entrusted by the trustee performs the salary calculation of the employee. However, it is possible that the trustee performs the calculation by himself. This is the same as the case of the present embodiment. In this case, the trustee server is omitted, the trustee server calculates the salary data of the employee, and sends the advertisement data to the mail server together with the salary data.

[0038]

According to the present invention, it is possible for a consumer to obtain advertisement information that suits his or her own intention, and for an advertiser to distribute advertisement information based on highly reliable data. You can expect.

[Brief description of the drawings]

FIG. 1 is an overall view of an advertisement supply system using a network.

FIG. 2 is a chart showing an example of contents of an employee database.

FIG. 3 is a table showing an example of contents of an advertisement database.

FIG. 4 is a flowchart illustrating functions of an advertisement supply system.

FIG. 5 is a diagram showing a screen displayed on a display screen of an employee terminal.

[Explanation of symbols]

 1 advertisement supply system 3 network 5 client server 7 trustee server 7a employee database 7b advertisement database 9 advertisement server 11 financial institution server 21 mail server J1 employee terminal J2 employee terminal Jn employee terminal M1 display screen M2 display screen Mn Display screen

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 17/30 340 G06F 17/30 340A

Claims (6)

[Claims] Claims: 1. A trustee server, an advertisement server, and a group of employee terminals that can communicate with each other via a network, wherein the trustee server searches for individual employees from personal data of the individual employees. An employee database stored in a searchable form, an advertisement database stored in a searchable form of the advertisement data transmitted from the advertisement server, and a pay calculation provided in association with the personal data of each employee. Means for calculating the salary of each employee retrieved from the employee database based on the basic data of the employee and calculating the salary data of the individual employee, and the basic data in accordance with the request signal transmitted from the employee terminal Determine the attributes of the employee based on the data and / or personal data, and search from the advertisement database to match the conditions included in the attribute Means for transmitting the advertisement data to the employee terminal that has made the request together with the salary data, the advertisement server includes means for transmitting an advertisement data group to the trustee server, and each of the employee terminals Means for transmitting a request signal to the trustee server, and means for receiving advertisement data and salary data transmitted from the trustee server, and displaying the contents of the advertisement data and salary data on a display screen. An advertising supply system using a network. 2. The method according to claim 1, wherein the basic data for pay calculation provided in association with the personal data of each individual employee is transmitted from a client server connected to the network. An advertisement supply system using the network according to claim 1. 3. The network according to claim 1, wherein the personal data includes one of a name, an age, a gender, an occupation, a hobby, a family structure, and an income amount of the individual. Advertising supply system. 4. An employee database that stores individual employees in a searchable form from personal data of each employee, an advertisement database that stores advertising data groups in a searchable form, Means for calculating the salary of each employee retrieved from the employee database based on the basic data for calculation and the personal data of each employee, and calculating the salary data of each employee; an employee terminal Determining the attribute of the individual based on the basic data and / or the personal data in response to the request signal transmitted from the server, and searching for the advertisement data from the advertisement database so as to meet the conditions included in the attribute. And means for transmitting the request to the employee terminal that made the request. 5. A server, comprising: an employee database storing individual employees in a searchable form from personal data of the individual employees; and an advertisement database storing advertisement data groups in a searchable form. Calculate the salary of each employee retrieved from the employee database based on the basic data for calculating the salary of the employee entered through the network and the personal data of each employee, and calculate the salary of each employee. Calculating the salary data, determining the attribute of the individual based on the basic data and / or the personal data in response to the request signal transmitted from the employee terminal, and determining the attribute of the individual so as to conform to the condition included in the attribute. Transmitting the advertisement data retrieved from the network together with the salary data to the employee terminal that has made the request via a network. An advertising supply method using a network. 6. A trustee server, an advertisement server, a mail server, and a group of employee terminals that can communicate with each other via a network, wherein the trustee server is configured to convert individual employee's personal data to individual employee's personal data. An employee database storing employees in a searchable form, an advertisement database storing advertisement data transmitted from the advertisement server in a searchable form, and a salary given in association with personal data of each employee Means for calculating the salary of each employee retrieved from the employee database based on the basic data for calculation to calculate the salary data of each employee, and based on the basic data and / or personal data The advertisement data and the salary retrieved from the advertisement database so as to determine the attribute of the employee and match the conditions included in the attribute. Means for transmitting data to the mail server in association with a mail address unique to the employee, wherein the advertisement server includes means for transmitting an advertisement data group to the trustee server, and the mail server comprises: Means for receiving the advertisement data and the salary data transmitted from the trustee server, and in response to a mail transmission request signal from each of the employee terminal groups, the advertisement data associated with the mail address relating to the request And means for transmitting the salary data to the requested employee terminal, wherein each of the employee terminals transmits a mail transmission request signal to the mail server, and an advertisement transmitted from the mail server. Means for receiving data and salary data, and displaying the contents of the advertisement data and salary data on a display screen. The butterfly, ad serving system using a network.