JP2002315035A - Information transmission - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information transmission system which properly transmits required information to portable terminals, located within a specified range and in a specified time slot. SOLUTION: The information transmission system has an information originating source 101 for sending information, an information processing center 103 for inputting the information from the originating source and base stations 106, 107 which are selected by the processing center. The processing center has an extractor 104 for extracting required elements, such as time, place, service information, etc., based on the information from the originating source and a base station selector 105 for selecting the base stations as the selected stations 106, 107 from the extracted required elements. The selected base station has a recognizer 107 for recognizing the location of the portable terminal and the present time, and a customer identifier for identifying a portable terminal located within a specified range in a specified time slot, based on the location recognized and the present time.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an information transmission system having an information transmission source for transmitting information, an information processing center for inputting information from the information transmission source, and a selected base station selected by the information processing center. It is about.

[0002]

2. Description of the Related Art Conventionally, information dissemination such as advertising is not directly specified for advertisements such as newspaper flyer advertisements or magazine advertisements, and advertisements for hanging trains and television commercials. Advertising was common. In such information transmission, there is a problem that information needs to be transmitted to a large number of persons who are not directly related to the information, and also a large amount of cost is required, and the cost-effectiveness is not good.

[0003] Therefore, recently, information is transmitted by CM mail using the Internet, or information is transmitted to a unique network system (i-mode or the like) possessed by a portable terminal such as a portable telephone to transmit information such as an advertisement. It is becoming possible to reduce costs. However, even if information is transmitted to mobile terminals using the Internet, etc., information is still transmitted to an unspecified number of unrelated customers, and unnecessary information is transmitted. And it is hard to say that it is an efficient way of transmitting information and advertising. Unless the cost of information transmission is low, the information transmission system that makes full use of IT (information technology) does not make sense. Also recently,
A system has been built to transmit information only to specific customers through individual contracts with mobile terminal contractors, but information limited to specific areas is only available to contractors in specific areas. There is also a problem such as not being able to send out. In order to solve these problems, a system that transmits information by adding additional information of the transmission area in advance to the information to be transmitted has been considered, but even if the area can be specified, it can be specified in real time at a specific time and within a specific area. It is not possible to identify the owner of a mobile terminal in a certain department store, for example, when performing a bargain for a time service at a department store, identify the owner of the mobile terminal near that department store at that specific time Cannot transmit real-time advertising information. For this reason, there is still an insufficient aspect in the efficiency of information transmission using a mobile terminal. In particular, in the future information dissemination, from the viewpoint of real-time characteristics and close contact with customers who strictly identify the target of transmission,
Close and short-time links between information dissemination and actual purchasing activities become important. For this reason, the current information transmission system using a base station and a portable terminal has not solved these problems sufficiently.

[0004]

As described above, in the conventional information transmission system, necessary information cannot be transmitted to a specific portable terminal (for example, a portable terminal in a specific area in a specific time zone). There was a problem that it was insufficient from the viewpoint of real-time properties and customer contact.

[0005] In this information transmission system, it is required to transmit necessary information to portable terminals located in a specific area in a specific time zone with good timing.

An object of the present invention is to provide an information transmission system capable of transmitting necessary information to a portable terminal located in a specific area at a specific time zone with good timing in order to satisfy this demand.

[0007]

In order to solve the above problems, an information transmission system according to the present invention comprises: an information transmission source for transmitting information; an information processing center for inputting information from the information transmission source; An information transmission system having a selected base station selected by the information processing center, a necessary element extraction unit that extracts necessary elements such as time, place, and provided information based on information from an information transmission source, A base station selecting unit that selects a base station from the extracted necessary elements and sets the selected base station as a selected base station; A customer specifying unit that specifies a mobile terminal in a specific area in a specific time zone based on the position and the current time.

Thus, an information transmission system capable of transmitting necessary information to a portable terminal located in a specific area in a specific time zone with good timing can be obtained.

[0009]

DETAILED DESCRIPTION OF THE INVENTION An information transmission system according to a first aspect of the present invention is an information transmission source for transmitting information, an information processing center for inputting information from the information transmission source, and an information processing center selected by the information processing center. An information transmission center having a selected base station, wherein the information processing center is configured to extract necessary elements such as time, place, and provision information based on information from the information transmission source; and A base station selecting unit that selects a base station from necessary elements and sets the selected base station as a selected base station. A customer specifying unit that specifies a mobile terminal in a specific area in a specific time zone based on the time.

[0010] With this configuration, information that requires locality and time that requires real-time property is transmitted only to mobile terminals (that is, mobile terminal owners) existing in a specific area during a specific time zone. It has the effect of being able to do so.

[0011] According to a second aspect of the present invention, in the information transmission system according to the first aspect, the information processing center allows the owner of the portable terminal to arbitrarily assign the owner of the portable terminal to a predetermined customer according to an arbitrary rule such as age, gender, and preference. A customer segmentation unit for segmentation into segments;
An information classification device for classifying outgoing information from the information processing center for each customer layer divided by the customer layer dividing unit and transmitting the classified outgoing information to the selected base station.

According to this configuration, in addition to time characteristics and regional characteristics, there is an effect that information necessary only for a specific customer layer can be transmitted to only that customer layer.

According to a third aspect of the present invention, in the information transmission system according to the first aspect, a private key for storing a private key number for keeping the information requested by the portable terminal owner private. The information processing center includes a number storage unit, and includes an information encryption unit that transmits information encrypted with a key corresponding to a secret key number to a selected base station.

With this configuration, it is possible to confirm that the customer corresponding to the private key number exists in a specific area during a specific time zone, and then transmit necessary information to the customer.

According to a fourth aspect of the present invention, in the information transmission system according to the first aspect, the information processing center creates map information indicating a position of the information transmission source and transmits the map information to the selected base station. An information providing unit, wherein the selected base station transmits information to a mobile terminal existing in a specific area at a specific time zone, An information generation unit for transmitting route information for displaying a route from the position of the terminal to the information transmission source on a map is provided.

According to this configuration, since the customer can know the position of the information transmission source and the route to the information transmission source, the transmission information can be easily used by the customer and the transmission information can be effectively used. .

According to a fifth aspect of the present invention, in the information transmission system according to the first aspect, the information transmission source transmits reply request information requesting a reply to the information processing center, and the information processing center transmits the reply request information. Reply request information is transmitted to a mobile terminal located in a specific area during a specific time zone via the selected base station, and when reply information indicating a reply is received from the mobile terminal via the selected base station, the reply information is transmitted to the mobile terminal. It is to be transmitted to the transmission source.

According to this configuration, for example, when a reply regarding a contract is requested, a contract can be made in real time with a customer having a portable terminal located in a specific area during a specific time zone. In addition to providing information to customers existing around the information transmission source, the information can be immediately linked to a purchase contract from the provided information.

According to a sixth aspect of the present invention, in the information transmission system according to the first aspect, the information transmission source inserts any advantage information into information transmitted to the information processing center, and “-” Means that the advantage information is transmitted to the mobile terminal existing in the specific area in the specific time zone via the selected base station.

According to this configuration, the specific information and the advantage information added thereto can be transmitted to the owner of the portable terminal located in the specific area during the specific time zone. It has the effect that it can be generated.

According to a seventh aspect of the present invention, in the information transmission system according to the first aspect, the information transmission source transmits, to the information processing center, reply request information requesting a reply and arbitrary advantage information. The information processing center transmits, via the selected base station, the reply request information and the advantage information to the mobile terminal existing in the specific area during the specific time zone, and returns the reply information indicating the reply from the mobile terminal to the selected base station. Reply information is transmitted to an information transmission source when received via a station.

According to this configuration, the reply request information and the advantage information are transmitted to the portable terminal, so that, for example, when a reply regarding the contract is requested, the customer having the portable terminal present in the specific area in the specific time zone transmits the advantage information. Since contracts can be concluded in real time on the basis of the information, not only can information be provided to customers near the information source that requires real time, but also the information provided can be immediately linked to a purchase contract. Have.

According to an eighth aspect of the present invention, in the information transmission system according to the first aspect, the information transmission source transmits reply request information requesting a reply to the information processing center, and the information processing center transmits the reply request information. , A customer segmentation unit that divides the mobile terminal owner into a predetermined customer segment according to arbitrary rules such as age, gender, and preference, and a customer segmentation unit that divides information transmitted from the information processing center by the customer segmentation unit. Classified into
An information classification device for transmitting the classified transmission information to the selected base station, transmitting reply request information to a mobile terminal located in a specific area in a specific time zone through the selected base station, and transmitting a reply from the mobile terminal. When the reply information shown is received via the selected base station, the reply information is transmitted to the information source.

According to this configuration, in addition to time and area characteristics, information necessary only for a specific customer layer can be transmitted to only that customer layer. A contract can be made in real time with a customer who has a mobile terminal in a specific area during a specific time zone. Instead, the information can be immediately linked to a purchase contract from the provided information.

According to a ninth aspect of the present invention, in the information transmitting system according to the first aspect, the information transmitting source inserts any advantage information into the information transmitted to the information processing center, and the information processing center transmits the information to the information processing center. , Age, gender,
A customer segmentation unit that divides the mobile terminal owner into a predetermined customer segment according to an arbitrary rule such as a preference, and information transmitted from the information processing center is classified for each customer segment divided by the customer segmentation unit. And an information classification device for transmitting the transmission information to the selected base station, and transmitting the advantage information to the portable terminal existing in the specific area in the specific time zone via the selected base station.

According to this configuration, in addition to time characteristics and regional characteristics, information required only for a specific customer layer can be transmitted only to that customer layer. Since the specific information and the advantage information added to the specific information can be transmitted to the portable terminal owner, there is an effect that a real-time and effective customer attracting effect can be generated.

[0027] An information transmission system according to claim 10 is
The information transmission system according to claim 1, wherein the information transmission source inserts reply request information requesting a reply and any advantage information into the transmission information to the information processing center,
The information processing center is divided by a customer segmentation unit that divides the mobile terminal owner into a predetermined customer segment according to arbitrary rules such as age, gender, taste, etc. An information classifying device that classifies the transmission information to the selected base station and classifies the response request information and the advantage information into the specific area at a specific time zone via the selected base station. When the reply information indicating a reply is received from the portable terminal via the selected base station, the reply information is transmitted to the information transmission source.

According to this configuration, in addition to time characteristics and regional characteristics, information necessary only for a specific customer layer can be transmitted only to that customer layer, and information exists in a specific area during a specific time zone. It is possible to transmit specific information and advantage information added thereto to the mobile terminal owner, and, for example, when requesting a reply regarding a contract, a customer having a mobile terminal existing in a specific area at a specific time zone A contract can be concluded in real time between not only providing information to customers existing near the information source that requires real time, but also immediately linking to the purchase contract from the provided information Having.

An information transmission system according to claim 11 is
2. The information transmitting system according to claim 1, further comprising a private key number storage unit for storing a private key number for keeping the information requested by the portable terminal owner private, wherein the information transmitting source requests a reply. The information processing center transmits the reply request information to the information processing center, and the information processing center has an information encryption unit for transmitting information encrypted with a key corresponding to the secret key number to the selected base station, Reply request information to mobile terminals in a specific area during a specific time zone via, and when reply information indicating a reply is received from the mobile terminal via the selected base station, the reply information is transmitted to the information source It is to be done.

According to this configuration, it is possible to transmit necessary information to the customer after confirming that the customer corresponding to the private key number exists in the specific area during the specific time zone, and to send a reply regarding the contract, for example. If requested, a contract can be made in real time with a customer with a mobile device located in a specific area at a specific time,
This has the effect of not only providing information to customers existing near the information source that requires real-time properties, but also enabling the provided information to be immediately linked to a purchase contract.

An information transmission system according to claim 12 is
2. The information transmission system according to claim 1, further comprising a secret key number storage unit for storing a secret key number for keeping the information requested by the portable terminal owner secret, wherein the information transmission source is any advantage information. Is inserted into the information transmitted to the information processing center, and the information processing center has an information encryption unit that transmits information encrypted with a key corresponding to the secret key number to the selected base station, and transmits the advantage information to the selected base station. The transmission is to be made to a mobile terminal located in a specific area during a specific time zone via the selected base station.

With this configuration, after confirming that the customer corresponding to the private key number exists in a specific area in a specific time zone, it is possible to transmit necessary information to the customer and to specify the customer in the specific time zone. Since the specific information and the advantage information added to the specific information can be transmitted to the portable terminal owner existing in the area, there is an effect that a real-time and effective customer attracting effect can be generated.

[0033] The information transmission system according to claim 13 is:
2. The information transmission system according to claim 1, further comprising a private key number storage unit for storing a private key number for keeping the information requested by the portable terminal owner private, wherein the information transmission source requests a reply. The information processing center transmits the reply request information and any advantage information to the information processing center. Via the selected base station, transmits reply request information and advantage information to a mobile terminal located in a specific area during a specific time zone, and receives reply information indicating a reply from the mobile terminal via the selected base station In this case, the reply information is transmitted to the information transmission source.

According to this configuration, after confirming that the customer corresponding to the private key number exists in the specific area during the specific time zone, necessary information can be transmitted to the customer, and the specific area can be transmitted to the specific time zone. In addition to transmitting the specific information and the advantage information added thereto to the mobile terminal owner existing in the mobile terminal, for example, when requesting a reply regarding the contract, the mobile terminal existing in the specific area during the specific time zone Real-time contracts can be concluded with customers who have information, so not only can information be provided to customers existing near information sources that require real-time properties, but also the information provided can be immediately linked to purchase contracts. It has the effect of being able to.

Hereinafter, an embodiment of the present invention will be described with reference to FIG.
This will be described with reference to FIG.

(Embodiment 1) FIG. 1 is a block diagram showing an information transmission system according to Embodiment 1 of the present invention.

In FIG. 1, reference numeral 101 denotes an information transmission source as an entity that transmits information such as advertisements, 102 denotes an information database in which information from the information transmission source 101 is stored, and 103 denotes an information transmission source 101 which will be described later. An information processing center interposed between the selected base station and 104 reads out information from the information database 102 and extracts necessary information such as time and place, and a necessary element extracting unit 105 selects a base station based on the extracted information. A base station selecting unit 106, a selected base station main body constituting a selected base station as a base station selected by the base station selecting unit 105, 107 a position / time recognizing unit for recognizing the position of the portable terminal and the current time, 109 Is a mobile terminal existing in a specific area 108 in a specific time zone, and 110 is a mobile terminal outside the specific time zone or outside the specific area.
The selected base station main body 106 and the position / time recognizing unit 107 constitute a selected base station.

Next, functions and operations of the information transmission system thus configured will be described.

The information transmission source 101 is, for example, a department store, a specialty store, a movie theater, an amusement facility, or the like. The information transmission source 101 provides specific information to an information processing center 103 of a communication carrier that controls the entire system. The information provided can be real-time or very limited, for example, if you want to offer a limited bargain at a department store at a specific time, if you want to give a special discount at a movie theater, or if you participate in an event or register as a member. Information that requires a specific regionality or that wants to efficiently and temporarily attract customers corresponds. Here, the provided information is stored in the information database 102 existing in the information processing center 103 and recorded.

The necessary element extracting unit 104 processes the stored information and extracts time information, location information, and provision information from the information content. The base station selection unit 105 selects a base station located at an optimal place that matches the content from the content extracted by the necessary element extraction unit 104. The base station selected in this way is the selected base station. The selected base station is a base station which is located closest to a department store or a movie theater where a bargain is scheduled to be held. Various necessary information is transferred from the information processing center 103 to the selected base stations 106 and 107. The position / time recognizing unit 107 has a position information recognizing function capable of recognizing a mobile terminal existing in the communication area 108 of the selected base station from the ID information of the mobile terminal. In addition, since the selected base station is controlled by the time axis, it is naturally possible to recognize the current time, and it is possible to recognize the time at which the provided information is transmitted from the time information provided from the information processing center 103. It is possible. In FIG. 1, the selected base stations 106 and 107 are the base stations located at the most suitable positions designated by a certain information source 101, and correspond to, for example, the base stations installed in the department store itself where the bargain is to be performed. I do. The determination as to whether or not the portable terminal is within the range of the radio wave arrival area 108 of the selected base station body 106 is made by a customer specifying unit (not shown) in the selected base station body 106. That is, the customer specifying unit determines whether or not the mobile terminal is in a specific area in a specific time zone based on the position of the mobile terminal determined by the position / time recognizing unit 107 and the current time. The owner of the mobile terminal existing within the radio wave reach area 108 of the selected base station body 106 is
For example, it is a customer who can be a target of attracting customers based on bargain information of a department store, and a possibility of attracting customers by transmitting information is extremely high. The mobile terminal 109 is a mobile terminal existing in the radio wave arrival area 108 of the selected base station main body, and the mobile terminal 110 is a mobile terminal not existing in the radio wave arrival area 108 on the contrary. The owner of the mobile terminal 110 that does not exist in this area is a customer who is far from the position that is the subject of information transmission and is unlikely to attract customers.
For information such as advertisements and advertisements that require real-time properties, transmitting information to the owner of a mobile terminal that is unlikely to attract customers is a cost-effective customer group. That is, the information processing center 103 determines, based on the result of the information obtained from the information transmission source 101, the time and the position, and the nature of the information to be transmitted, a customer layer having a high effect of information transmission and a customer layer having a low information transmission effect of the selected base station. The division is performed using the position information possessed. As a result, only the portable terminal 109 owned by the owner who has a high information transmission effect can select the selected base station main body 10.
6 transmits information 111 and notifies the owner of the portable terminal of information such as advertisement by displaying the information 111 on the screen of the portable terminal 109 as data or notifying the owner by voice. .

FIG. 2 is a schematic diagram showing a portable terminal on which such information is displayed.

In FIG. 2, reference numeral 201 denotes a portable terminal;
Is a display screen composed of a liquid crystal or the like. Display screen 20
2 displays a display image 203, for example. This is information indicating that a bargain is to be executed at a certain department store in a specific time zone. Such information is required to be real-time, and it is necessary to efficiently attract customers. For this reason, as described above, transmitting information only to the portable terminal owner who is present in a certain area when viewed from the building or the like serving as the information transmission source 101 is a very effective system. The mobile terminal owner who has viewed the display image 203 is more likely to be a customer based on the information. As a result, according to the present embodiment, a very efficient customer-specific information transmission system using the system of the mobile terminal and the base station can be realized.

As described above, according to the present embodiment, the information processing center 103 includes a necessary element extracting unit 104 for extracting necessary elements such as time, place, and provided information based on information from the information transmission source 101. , A base station selecting unit 105 that selects a base station from the extracted necessary elements and sets the selected base station as a selected base station. 107 and a customer identification unit that identifies a mobile terminal that is in a specific area during a specific time zone based on the recognized position and the current time. Information that requires regional characteristics and time characteristics requiring real-time characteristics can be transmitted only to the It can be transmitted timely distribution.

(Embodiment 2) FIG. 3 is a block diagram showing an information transmission system according to Embodiment 2 of the present invention.

In FIG. 3, information source 101, information database 102, information processing center 103, necessary element extraction unit 104, base station selection unit 105, selected base station main unit 1
06, the position / time recognition unit 107, and the portable terminal 110 are the same as those in FIG.
Reference numeral 301 denotes a terminal owner database that stores information on contractors of mobile terminals, 302 denotes a customer layer dividing unit that divides customers into predetermined layers, 303 denotes an information classification device that classifies information according to the customer layer, and 304 to 306. Is the specific area 1 in the specific time zone
08 is a mobile terminal.

The functions and operations of the information transmission system thus configured will be described.

The terminal owner database 301 can store any requirements such as the age, sex, and preference of the contractor. This terminal owner database 30
It is possible to divide the mobile terminal contractor into groups according to certain rules based on 1. It is possible to divide the group into a group of men in their 20s who like cars and a group of housewives aged 40 to 50 years old. Therefore, in the information processing center 103, the contractor of the portable terminal is divided into groups according to an arbitrary rule as described above by using the customer division unit 302.

Subsequently, information generated from the information transmission source 101 is stored in the information database 102, and the necessary element extracting unit 104 extracts information such as time and place as described in the first embodiment. . The extracted information is transferred to the information classification device 303 together with the customer information grouped by the customer segmentation unit 302. Information classification device 3
In step 03, by linking the divided customer group with the most appropriate information for the customer group, it is determined which information is to be provided to which customer layer. That is, information optimized for each customer classification is created. In the selected base station main body 106, in addition to the information by base station selection from the information database extraction information, the customer ID divided by the information Transfer necessary information (optimization information). Based on the divided customer information, the selected base station body 106 classifies the mobile terminals existing in the radio wave reach area 108 of the selected base station body 106. In FIG. 3, for example, mobile terminals belonging to group A are 306, mobile terminals belonging to group B are 305, and mobile terminals belonging to group C are 304. Selected base station body 106
Correspondingly, the mobile terminal 306 belonging to the group A
, Information 309 that is optimal to the information is transmitted, and data is displayed on the screen of the portable terminal 306 and guidance is provided by voice. Similarly, the optimization information 308 is transmitted to the mobile terminal 305 belonging to the group B, and the optimization information 307 is also transmitted to the mobile terminal 304 belonging to the group C.
Is transmitted.

As described above, according to the present embodiment, the information processing center 103 divides the owner of the portable terminal into a predetermined customer group according to an arbitrary rule such as age, gender, and preference. The transmission information from the information processing center 103 is classified for each customer layer divided by the customer division unit 302, and the classified transmission information is selected as the selected base stations 106 and 107.
And the information classification device 303 for transmitting the
In addition to time characteristics and regional characteristics, information necessary only for a specific customer class can be transmitted to only that customer class.

(Embodiment 3) When transmitting information such as an advertisement requesting real-time properties such as bargain information to the owner of a portable terminal present in a specific area at a specific time, There are cases where it is desired to transmit information indiscriminately to the owner of the portable terminal in the area, and cases where it is desired to transmit information only to a specific good customer. In the case of Embodiments 1 and 2, the former is appropriate for transmitting information, but is not suitable for the case where it is desired to provide information only to specific customers in advance like the latter. However,
As described in the background of the prior art, it is not suitable for sending information on highly real-time advertisements / advertisements by e-mail or direct mail (DM), etc. to only certain special customers as in the past. is there. Therefore, there is a case where it is desired to transmit information with a high real-time property, limited time and area, and only for a specific customer. The information transmission system according to the third embodiment of the present invention performs such information transmission.

FIG. 4 is a block diagram showing an information transmission system according to Embodiment 3 of the present invention.

In FIG. 4, information source 101, information database 102, information processing center 103, necessary element extraction unit 104, base station selection unit 105, selected base station main unit 1
06, the position / time recognition unit 107, and the portable terminal 110 are the same as those in FIG.
Reference numeral 401 denotes a private key number storage unit in which the private key number of a specific portable terminal owner is stored; 402, a terminal owner database in which data of the portable terminal owner is stored;
Reference numeral 04 denotes a specific contract customer classifying device for classifying customers of a specific contract, reference numeral 405 denotes an information encryption unit for encrypting information using a secret key, and reference numerals 407 and 408 denote mobile terminals in a specific area 108 in a specific time zone.

The functions and operations of the information transmission system thus configured will be described.

In this embodiment, a specific contract is made in advance between the sender as the information source and the portable terminal contractor as the information receiver, and a contract for a private key is made. As a result, a common private key number has been concluded between the information transmission source 101 and the specific mobile terminal subscriber. Further, the private key number is additionally registered in the terminal owner database 402 of the information processing center 103.

Here, information 403 only for the contracted specific customer is transmitted from the information transmission source 101 to the information processing center 103 and stored in the information database 102. Further, the information is transferred from the information database 102 to the specific contract customer classification device 404 with respect to the subject of the information. Specific contract customer classification device 404
, The private key number information of the customer is also transferred from the terminal owner database 402. From the two pieces of information, the information transferred from the information database 102 is encrypted by the information encryption unit 405 as an encryption device using the above-mentioned private key. The encrypted information is transmitted to the selected base stations 106 and 107 selected by the base station selecting unit 105, and transmits the information to the portable terminals 407 and 408 existing in the area 108 of the base station. Here, the mobile terminal 407 is a mobile terminal that owns a private key number according to a contract in advance, and the mobile terminal 408 is a mobile terminal that does not own a private key number. Therefore, the mobile terminal 407
, Information 4 transmitted from the selected base station body 106
09 can be received and displayed as data or confirmed as voice, whereas the mobile terminal 408 cannot confirm information as information 410.

As described above, according to the present embodiment, the information processing center includes the private key number storage unit 401 for storing the private key number for keeping the information requested by the portable terminal owner private. 103 has an information encrypting unit 405 for transmitting information encrypted with a key corresponding to the private key number to the selected base stations 106 and 107, so that the customer corresponding to the private key number can After confirming that the customer is located in a specific area, necessary information can be transmitted to the customer.

(Embodiment 4) FIG. 5 is a block diagram showing an information transmission system according to Embodiment 4 of the present invention.

In FIG. 5, information source 101, information database 102, information processing center 103, necessary element extraction unit 104, base station selection unit 105, selected base station main unit 1
06, position time recognition unit 107, portable terminals 109, 110
Are the same as those in FIG. 1, and therefore, are denoted by the same reference numerals and description thereof is omitted. 501 is an information transmission position information extraction unit that extracts information indicating the position of the information transmission source 101; 502 is a map information provision unit that provides map information related to the position indicated by the information extracted by the information transmission position information extraction unit 501; Is a transmission path, and 504 is an information generation unit that generates map information, position information, and the like. Here, the selected base station body 106, the position / time recognizing section 107, and the information generating section 504 constitute a selected base station.

The functions and operations of the information transmission system thus configured will be described.

When any information is transmitted from the information transmission source 101, it is an essential requirement that the position of the transmission source can be recognized by the receiver in order to enhance the customer attraction effect by transmitting information such as advertisements. . Therefore, when information is transmitted from the information transmission source 101 and the information is stored in the information database 102, the information on the position of the information transmission source 101 is also extracted by the information transmission position information extraction unit 501. By combining the extracted position information with the map data previously stored in the information processing center 103, the information transmission source 10
The map information providing unit 502 creates map information indicating where on the map the building 1 and the like are located. The map information in which the information transmission source 101 is written is a transmission route 503.
Then, information is transferred to the selected base stations 106, 107 and 504. In the selected base station, as described in the first embodiment, information is assembled as usual, that is, information indicating the content and time of the advertisement / advertisement as provided information.

Further, since the position / time recognizing unit 107 has a position information recognizing function for recognizing the position information of the portable terminal owner, the position information of the portable terminal owner confirmed by this is transmitted through the transmission path 503. Information source 101
The information generating unit 504 creates map information for displaying both the information transmission source and the portable terminal owner on the map in accordance with the map information indicating the position of the mobile terminal. Further, optimal route information for the mobile terminal owner to reach the information transmission source 101 on the map is also described. That is, as shown in the information generation unit 504,
From the map information transmitted from the information processing center 103 and the location recognition information of the portable terminal owner of the selected base station, the receiver recognizes the information transmission source 101 on the map,
Further, information that can be confirmed up to the route is created.

As described in the first embodiment, the map information created in this manner is applied only to the portable terminal 109 existing within the radio wave reach area 108 of the selected base station main body 106, such as advertisements and advertisements. The information is transmitted together with the information 505, so that the necessary information and the way to the information transmission source 101 can be shown to the mobile terminal owner, and the usefulness and usefulness of the information for the receiver are enhanced, and as a result, the effect of attracting customers Use of information, such as improvement of information, will increase.

FIG. 6 is a schematic diagram showing the portable terminal 109 of FIG.

In FIG. 6, reference numeral 201 denotes a portable terminal;
Is a display screen composed of a liquid crystal or the like.

On the display screen 202, the map 601 relating to the information transmission source 101 is displayed as described above. The map is created by the map information providing unit 502 and displayed on the display screen 202 by the information generating unit 504. On the map, the position 603 of the building serving as the information transmission source 101 and the current position 602 of the mobile terminal owner determined from the position recognition function of the selected base station are also displayed. Further, on the map, various landmarks (such as department stores and buildings) are displayed to assist the portable terminal owner in confirming the position of the information transmission source 101. In addition to these, the information transmission source 1
The optimum route 604 to the position 603 of 01 is displayed. Thereby, the mobile terminal owner who has received the information such as the advertisement can receive the route to the position 603 of the information transmission source 101 together with the various information shown in FIG. It becomes easier,
The effect of attracting customers by the transmitted information will be further enhanced.

As described above, according to the present embodiment, information processing center 103 creates map information indicating the position of information source 101 and selects selected base stations 106, 107, and 504.
The selected base station has a mobile terminal 109 existing in a specific area at a specific time zone.
Information for transmitting information to the information source 101 and the position of the portable terminal 109 on a map, and route information for displaying a route from the position of the portable terminal 109 to the information source 101 on a map. The information generating unit 504 for transmitting the information
Because you can know the location of 1 and the route to it,
The outgoing information is easily used by the customer, and the outgoing information can be effectively used.

(Embodiment 5) FIG. 7 is a block diagram showing an information transmission system according to Embodiment 5 of the present invention.

In FIG. 7, information source 101, information processing center 103, selected base station main body 106, portable terminal 1
Since 09 is the same as that in FIG. 701 is an information transmission system, 702 to 70
6 is a transmission path.

The information transmission system 7 configured as described above
The function, operation, and the like of 01 will be described.

The selected base station main body 106 transmits the information processed by the information processing center 103 to the portable terminal 109 existing in the corresponding area according to the contents described in the first embodiment. In the mobile terminal 109,
The information transmitted from the base station is received and displayed. At this time, the transmission path of the information transmitted from the information transmission source 101 to the portable terminal 109 is firstly a transmission path 702 from the information transmission source 101 to the information processing center 103, and then from the information processing center 103 to the selected base station main body 106. 703, and finally a transmission path 704 from the selected base station body 106 to the portable terminal 109. In the first to fourth embodiments, the flow of information is one-way, and the owner of the portable terminal that has received the information transmits the information at the information source 10.
It was necessary to go to 1 and actually use the received information. Therefore, when viewed from the information transmission source 101, even if a mobile terminal owner existing in a specific area can be specified in a specific time zone and information such as an optimal advertisement can be transmitted, the information is consequently obtained. It is not known whether it was effectively used in the future. Further, it is convenient for the recipient to be able to immediately go to the information source 101 after completing a purchase contract immediately for limited sale bargain information and the like and obtaining a guarantee that purchase is possible. Further, as described above, the advantages of the two are combined, so that the purchasing opportunity of the customer is expanded, the practical utilization of the transmitted information is increased, and the information transmission source 101 can transmit information with high efficiency.

Therefore, in the present embodiment, information (reply request information) for requesting a receiver to reply is added to the information transmitted to portable terminal 109, and a reply to the reply is received. Request, and as a result, a sales contract is concluded, thereby solving the above-mentioned problem and realizing an effect of increasing the degree of utilization of the transmitted information. For this reason, the information 709 transmitted from the information transmission source 101 is added with information requesting a reply to conclude a sales contract with the received receiver. The additional information is transferred to the information processing center 103, and then transmitted to the selected base station main unit 10 through the transmission path 703.
6 and finally transferred to the portable terminal 109.

Unlike the one-way information transmission in the first to fourth embodiments, the receiver can arbitrarily reply to the added reply request information. That is, transmission path 7
In response to the reply request information received through the step 05, a response as to whether or not the request is accepted is arbitrarily made, and a reply is made to the selected base station main body 106. The selected base station body 106 replies the reply to the information processing center 103 through the transmission path 706. In the information processing center 103, the contract contract confirmation unit (not shown) executes the contract of the sales contract based on the returned information. Is established or not established. The confirmed result 707 is returned to the information transmission source 101 again, and the information transmission source 101 executes a contract processing procedure based on the result 707. For example, in the case of a sales contract, preparation of goods and preparation of settlement are performed. As described in the first embodiment, the recipient who has returned the reply corresponding to the sales contract
It is present in a certain area from the information transmission source 101 at the present time, and it is highly likely that even if a sales contract is made rather than face-to-face, the user actually goes to the information transmission source 101 and receives the contracted product. Also, for the recipients, there is a sense of security that if they receive superior information, if they conclude a sales contract before going to that point, they will not be late for utilizing the superior information, and these are Together with this, an effect that the purchase amount increases can also be produced.

As described above, according to the present embodiment, information transmission source 101 transmits reply request information requesting a reply to information processing center 103,
Transmits reply request information to the mobile terminal 109 existing in the specific area during the specific time zone via the selected base station 106,
Selects reply information indicating a reply from mobile terminal 109. Base station 1
06, the reply information is transmitted to the information source 1
For example, when a reply to the contract is requested by transmitting the request to the customer, the contract can be concluded in real time with the customer having the mobile terminal 109 existing in the specific area during the specific time zone. Not only can information be provided to customers existing around the requested information transmission source 101, but also the purchase information can be immediately linked to a purchase contract.

(Embodiment 6) FIG. 8 is a block diagram showing an information transmission system according to Embodiment 6 of the present invention.

In FIG. 8, information source 101, information processing center 103, selected base station main body 106, portable terminal 1
09 and the transmission paths 702 to 704 are the same as those in FIG. 801 is an information transmission system.

Information transmission system 8 configured as described above
The function, operation, and the like of 01 will be described.

As in the other embodiments, necessary information is transferred from the information source 101 to the information processing center 103. Here, when transmitting the information to the information processing center 103, the information transmission source 101 includes an advantage adding unit (not shown) for adding advantage information 802 which is an advantage for a receiver who has finally received the information. Provide. For example, this is an advantage such that an actual discount can be received by attaching a discount guidance to the received data and presenting the discount guidance data at a store or the like serving as the information transmission source 101. It is possible to further enhance the attraction of the information for the recipient, to have an effective advertising function for the information transmission source 101, and to increase the significance of the information transmission.

The added advantage is transferred from the information processing center 103 to the selected base station main unit 106 via the transmission path 703. The selected base station main body 106 transmits the advantage together with necessary information to the mobile terminal 109 existing in the area corresponding to the selected base station. Upon receiving the advantage, the portable terminal 109 that has received the message confirms the enjoyment of the advantage. The receiver who has confirmed the advantage can actually use the advantage to increase the degree of practical use of the received information.

As described above, according to the present embodiment, information transmission source 101 inserts any advantage information into information transmitted to the information processing center, and
03, the mobile terminal 109 existing in the specific area in the specific time zone through the selected base station 106,
By transmitting the specific information and the advantage information added thereto to the mobile terminal owner existing in the specific area during the specific time zone,
A real-time and effective customer attracting effect can be generated.

(Embodiment 7) When Embodiment 5 and Embodiment 6 are combined, the information transmission source 101 receives the reply request information 709 described in Embodiment 5 and Embodiment 6
It is possible to add both of the advantage information 802 described above and transfer the information to the information processing center 103. The two pieces of information are transferred from the information processing center 103 to the selected base station main body 106, and finally can be transmitted to the mobile terminal 109 existing in the area corresponding to the selected base station. The receiver who has received the transmitted information can use the advantage information and consider returning a response to the information for executing the sales contract. In other words, a contract is made on the mobile terminal 109 using information (advantage information) useful to the receiver who has received the information, and the user goes to a store or the like which is the information transmission source 101 to receive a product. It is possible to do.

As described above, according to the present embodiment, information transmission source 101 transmits reply request information requesting a reply and any advantage information to information processing center 103, and information processing center 103 transmits , Selected base station 10
Reply request information and advantage information are transmitted to the mobile terminal 109 existing in the specific area at the specific time zone via the mobile stations 6 and 107, and the reply information indicating the reply from the mobile terminal 109 is transmitted through the selected base stations 106 and 107. When the reply is received, the reply information is transmitted to the information transmission source 101, so that the reply request information and the advantage information are transmitted to the mobile terminal 109. For example, when the reply regarding the contract is requested,
Since the customer having the portable terminal 109 existing in the specific area at the specific time can see the advantage information and make a contract in real time, the information is transmitted to the customer existing around the information transmission source 101 which requires the real time property. In addition to providing the information, the information provided can be immediately linked to a purchase contract.

(Eighth Embodiment) According to the combination of the second embodiment and the fifth embodiment, appropriate information is provided for each customer classified according to a contract in advance, and a reply for establishing a sales contract with each customer is provided. Request information is inserted. As a result, by providing optimal information according to the customer classification, and by using contracting means such as a sales contract directly connected to the actual use of the information, it is possible to execute the optimized customer purchasing opportunity contraction. The rate can be increased.

Further, according to the combination of the second embodiment and the sixth embodiment, it is suitable for the information content optimized for each customer classified in advance based on the customer database in which the customer classification is determined in advance by contract. Advantage information 802 is inserted. For example, the customer group in their twenties is provided with special discount bargain information on a movie and actual discount points as advantage information at the same time. As a result, it is possible to transmit the optimal information and the optimal advantage to customers classified into a specific group, and it is possible to increase the attractiveness of the transmitted information. Information transmission is realized.

By combining the above two configurations (that is, by combining the second embodiment, the fifth embodiment, and the sixth embodiment), it is possible to obtain information optimal for a customer group divided into a specific group. After transmitting attractive information such as the optimal advantage, it is possible to execute contracts such as sales contracts that utilize information in real time on mobile terminals, so it is even more likely to lead to actual purchases,
It is possible to further enhance the effect of increasing purchase opportunity acquisition.

As described above, according to the present embodiment, information transmission source 101 transmits reply request information requesting a reply to the information processing center, and information processing center 103 transmits information such as age, gender, and preference. A customer segmentation unit 302 for dividing a mobile terminal owner into a predetermined customer segment according to an arbitrary rule;
Information classification device 3 that classifies each customer layer divided by the above and transmits the classified transmission information to the selected base stations 106 and 107
03, and transmits the reply request information to the mobile terminal 109 existing in the specific area during the specific time zone via the selected base stations 106 and 107, and returns the reply information indicating the reply from the mobile terminal 109 to the selected base station 106. , 107, the reply information is transmitted to the information transmission source 101 so that information necessary only for a specific customer layer in addition to time and area characteristics is transmitted only to that customer layer. And if, for example, you request a reply about the contract,
Since a contract can be made in real time with a customer having the portable terminal 109 existing in a specific area in a specific time zone, the information transmission source 1 requiring real-time performance
01 not only provide information to customers around,
The information provided can be immediately linked to a purchase contract.

Further, the information transmission source 101 inserts any advantage information into the information transmitted to the information processing center, and the information processing center 103 inserts the advantage information through the selected base station in a specific time zone within a specific area. In addition to transmitting to the mobile terminal 109 existing in the above, information necessary only for a specific customer layer in addition to time characteristics and regional characteristics can be transmitted only to that customer layer, and at the same time, Since the specific information and the advantage information added to the specific information can be transmitted to the mobile terminal owner existing in the specific area, a real-time and effective customer attracting effect can be generated.

Further, information transmission source 101 inserts reply request information requesting a reply and optional advantage information into the information transmitted to information processing center 103, and information processing center 103 transmits the reply request information, the advantage information, and the like. Via the selected base stations 106 and 107 to the mobile terminal 109 existing in the specific area during the specific time zone, and reply information indicating a reply from the mobile terminal 109 is selected.
07, the reply information is sent to the information source 1
By transmitting the information to 01, information necessary only for a specific customer layer in addition to time characteristics and regional characteristics can be transmitted to only that customer layer. It is possible to transmit the specific information and the advantage information added thereto to the mobile terminal owner, and for example, when requesting a reply regarding the contract, the customer having the mobile terminal 109 existing in the specific area during the specific time zone Can be concluded in real time with the customer, so that not only can information be provided to customers existing around the information source 101 requiring real-time properties, but also the purchase information can be immediately linked to a purchase contract. .

(Embodiment 9) According to the combination of Embodiment 3 and Embodiment 5, specialized information is provided only to customers who have contracted in advance with the information source 101, Further, by using the reply request information added to the provided information, it is possible to establish a contract of the sales contract. Here, the information transmission target is a customer who has been specially contracted in advance, and the transmission information can provide information optimized according to the customer's preference and past purchasing trends. For this reason, when additional information for executing a sales contract is transmitted at the same time as the information, the possibility of contract conclusion is further increased. Furthermore, since the customer is a customer who has contracted in advance, the effect of increasing the reliability in executing a virtual contract using a mobile terminal can be expected to be high, and an increase in highly reliable contracts can be expected.

Further, according to the combination of the third embodiment and the sixth embodiment, specialized information is provided only to specific customers who have contracted with information source 101 in advance, and at the same time, advantage information is provided. Also send. This makes the specialized information more meaningful, and has the effect of increasing the attractiveness of the information for the recipient. Also for the information transmission source, it is possible to transmit the advantage information that is set with the specialized information only to the specific contract customers, and it is possible to take a business strategy that gives priority to the repeat customers.

Further, according to the information transmission system according to the combination of the third, fifth, and sixth embodiments,
Specialized information including advantage information can be provided only to specific customers who have contracted in advance. Combined with the effect of the easy contract means, it is possible to further increase the purchasing opportunity, and further improve the utilization rate of the transmitted information.

As described above, according to the present embodiment, a private key number storage unit 401 for storing a private key number for keeping the information requested by the portable terminal owner private is provided. 101 transmits reply request information requesting a reply to the information processing center 103,
03 is an information encryption unit 40 for transmitting information encrypted with a key corresponding to the secret key number to the selected base stations 106 and 107.
5 and transmits the reply request information to the mobile terminals 407 and 408 existing in the specific area in the specific time zone via the selected base stations 106 and 107, and outputs the reply information indicating the reply from the mobile terminal to the selected base station. By transmitting the reply information to the information transmission source 101 when received through 106 and 107,
After confirming that the customer corresponding to the private key number exists in a specific area during a specific time zone, it is possible to transmit necessary information to the customer and, for example, when a reply regarding the contract is requested, the specific time zone Can establish a contract with a customer having a mobile terminal 407 in a specific area in real time, so that not only can information be provided to customers existing around the information source 101 that requires real-time properties. , Can be immediately linked to a purchase contract from the provided information.

The information transmission source 101 inserts any advantage information into the information transmitted to the information processing center, and the information processing center 103 converts the information encrypted with the key corresponding to the private key number into the selected base station. By having the information encryption unit 405 for transmitting to the stations 106 and 107 and transmitting the advantage information to the mobile terminals 407 and 408 existing in the specific area at the specific time zone via the selected base stations 106 and 107, After confirming that the customer corresponding to the private key number exists in a specific area during a specific time zone, it can transmit necessary information to the customer, and a mobile terminal that exists in a specific area during a specific time zone Since the specific information and the advantage information added to the specific information can be transmitted to the owner, a real-time and effective customer attracting effect can be generated. That.

Further, the information transmission source 101 transmits reply request information requesting a reply and any advantage information to the information processing center 103, and
03 transmits the reply request information and the advantage information to the mobile terminals 407 and 408 existing in the specific area in the specific time zone via the selected base stations 106 and 107, and selects the reply information indicating the reply from the mobile terminals. By transmitting reply information to the information transmission source 101 when received via the base stations 106 and 107, it is confirmed that the customer corresponding to the private key number exists in a specific area during a specific time zone, Necessary information can be transmitted, and specific information and advantage information added thereto can be transmitted to a mobile terminal owner existing in a specific area at a specific time zone, and, for example, a reply regarding a contract can be transmitted. Request, a contract can be made in real time with a customer who has a mobile terminal in a specific area during a specific time zone. Information source 1 to request-time property
01 not only provide information to customers around,
The information provided can be immediately linked to a purchase contract.

[0094]

As described above, according to the first aspect of the present invention,
According to the information transmission system described in the above, the information transmission system having an information transmission source for transmitting information, an information processing center for inputting information from the information transmission source, and a selected base station selected by the information processing center The information processing center includes: a necessary element extracting unit that extracts necessary elements such as time, place, and provided information based on information from an information transmission source;
A base station selecting unit that selects a base station from the extracted necessary elements and sets the selected base station as a selected base station; A customer identification unit that identifies a mobile terminal in a specific area during a specific time zone based on the location and the current time. Information that requires timeliness and timeliness that requires real-time performance can be transmitted, so that necessary information can be transmitted to mobile terminal owners located in a specific area at a specific time in a timely manner The advantageous effect that it can be obtained is obtained.

[0095] According to the information transmission system of the second aspect, in the information transmission system of the first aspect, the information processing center determines the owner of the portable terminal by an arbitrary rule such as age, gender, and preference. A customer segmentation unit that divides outgoing information from the information processing center into each customer segment divided by the customer segmentation unit, and transmits the classified outgoing information to the selected base station; Is provided, it is possible to obtain an advantageous effect that information necessary only for a specific customer layer can be transmitted only to that customer layer in addition to time and area characteristics.

[0096] According to the information transmission system of the third aspect, in the information transmission system of the first aspect, a private key number for storing a private key number for keeping the information requested by the portable terminal owner private. The information processing center includes a public key number storage unit, and the information processing center has an information encryption unit that transmits information encrypted with a key corresponding to the secret key number to the selected base station. An advantageous effect is obtained in that it is possible to transmit necessary information to a customer after confirming that the customer is present in a specific area during a specific time zone.

According to the information transmission system of the fourth aspect, in the information transmission system of the first aspect, the information processing center creates map information indicating the position of the information transmission source and transmits the map information to the selected base station. The selected base station transmits information to mobile terminals existing in a specific area during a specific time zone, and displays location information of the information source and the position of the mobile terminal on a map. And a route information for displaying the route from the location of the mobile terminal to the information source on a map, so that the customer can know the location of the information source and the route to the location. Since the transmission information can be easily used by the customer, the advantageous effect that the transmission information can be effectively utilized can be obtained.

According to the information transmission system of the fifth aspect, in the information transmission system of the first aspect, the information transmission source transmits reply request information requesting a reply to the information processing center, The center transmits, via the selected base station, reply request information to a mobile terminal located in a specific area during a specific time zone, and receives reply information indicating a reply from the mobile terminal via the selected base station, and returns the reply information. Is transmitted to the information transmission source, for example, when a reply regarding the contract is requested, it is possible to make a contract in real time with a customer having a mobile terminal existing in a specific area in a specific time zone. Not only provide information to customers existing around information sources that require credibility, but also immediately link to purchase contracts from the provided information Effect can be obtained.

According to the information transmission system described in claim 6, in the information transmission system according to claim 1, the information transmission source inserts any advantage information into the information transmitted to the information processing center, and The processing center transmits the advantage information to the mobile terminal existing in the specific area in the specific time zone via the selected base station, thereby providing the mobile terminal owner existing in the specific area in the specific time zone. Since the specific information and the advantage information added to the specific information can be transmitted, an advantageous effect that a real-time and effective customer attracting effect can be generated can be obtained.

According to the information transmission system described in claim 7, in the information transmission system described in claim 1, the information transmission source sends reply request information requesting a reply and any advantage information to the information processing center. The information processing center transmits, via the selected base station, the reply request information and the advantage information to the mobile terminal existing in the specific area during the specific time zone, and returns the reply information indicating the reply from the mobile terminal. By transmitting the reply information to the information source when received via the selected base station, the reply request information and the advantage information are transmitted to the mobile terminal. Since customers with mobile terminals in the region can see the advantage information and make a contract in real time, Not only to provide information to the customer that exists in the vicinity information source to request a gender, an advantageous effect that it is possible to link to instantly purchase contract from providing information obtained.

According to the information transmission system of the eighth aspect, in the information transmission system of the first aspect, the information transmission source transmits reply request information requesting a reply to the information processing center, and The center is based on age, gender,
A customer segmentation unit that divides the mobile terminal owner into a predetermined customer segment according to an arbitrary rule such as a preference, and information transmitted from the information processing center is classified for each customer segment divided by the customer segmentation unit. And an information classifying device that transmits the transmission information to the selected base station, and transmits the reply request information to the mobile terminal located in the specific area in the specific time zone via the selected base station;
When reply information indicating a reply is received from the mobile terminal via the selected base station, the reply information is transmitted to the information transmission source, so that information necessary only for a specific customer group in addition to time and area characteristics is provided to the customer. In addition to being able to transmit only to the customer, for example, when requesting a reply regarding the contract, it is possible to make a contract in real time with a customer having a mobile terminal in a specific area at a specific time zone Because of this, it is possible to obtain an advantageous effect that not only information can be provided to customers existing around an information transmission source that requires real-time properties, but also the purchase information can be immediately linked to a purchase contract.

According to the information transmission system of the ninth aspect, in the information transmission system of the first aspect, the information transmission source inserts any advantage information into the information transmitted to the information processing center, and The center
A customer segmentation unit that divides the owner of the mobile terminal into predetermined customer segments according to arbitrary rules such as gender and preference, and information transmitted from the information processing center is classified into each customer segment divided by the customer segmentation unit. An information classification device that transmits the classified transmission information to the selected base station, and by transmitting the advantage information to the mobile terminal existing in the specific area in the specific time zone through the selection base station, In addition to regional characteristics, information required only for a specific customer segment can be transmitted only to that customer segment, and specific information for mobile device owners who are in a specific area at a specific time zone And the advantage information added thereto can be transmitted, so that an advantageous effect that a real-time and effective customer attracting effect can be generated can be obtained.

According to the information transmission system of the tenth aspect, in the information transmission system of the first aspect, the information transmission source transmits the reply request information requesting a reply and any advantage information to the information processing center. The information processing center inserts the information into the transmission information, and the information processing center divides the mobile terminal owner into a predetermined customer tier according to an arbitrary rule such as age, gender, preference, etc. An information classifying device that classifies each customer segment divided by the customer segmentation unit and transmits the classified transmission information to the selected base station, and transmits the reply request information and the advantage information through the selected base station for a specific time. By transmitting to the mobile terminal that exists in the specific area in the band and receiving reply information indicating a reply from the mobile terminal via the selected base station, transmitting the reply information to the information source In addition to time and geographical characteristics, information required only for a specific customer segment can be transmitted only to that customer segment, and mobile device owners in a specific area at a specific time In addition to transmitting the specific information and the advantage information added thereto, for example, when requesting a reply regarding the contract, a contract can be made in real time with a customer having a mobile terminal located in a specific area at a specific time zone. Since it can be established, there is an advantageous effect that not only information can be provided to customers existing around an information transmission source that requires real-time properties, but also the purchase information can be immediately linked to a purchase contract.

According to the information transmission system of the present invention, in the information transmission system of the first aspect, a private key number for storing a private key number for keeping the information requested by the portable terminal owner private. Equipped with a public key number storage unit, the information transmission source transmits reply request information requesting a reply to the information processing center, and the information processing center selects information encrypted with a key corresponding to the private key number It has an information encryption unit that transmits to the base station, sends reply request information to mobile terminals in a specific area during a specific time zone via the selected base station, and selects reply information indicating a reply from the mobile terminal By transmitting the reply information to the information source when received via the base station, it is necessary to confirm that the customer corresponding to the private key number exists in a specific area at a specific time, and then provide the information necessary for the customer. Send For example, when a request for a contract is made, a contract can be made in real time with a customer having a mobile terminal located in a specific area at a specific time, so that information that requires real-time properties An advantageous effect is obtained that not only information is provided to customers existing around the transmission source, but also the purchase information can be immediately linked to a purchase contract.

According to the information transmission system of the twelfth aspect, in the information transmission system of the first aspect, a private key number for storing a private key number for keeping the information requested by the portable terminal owner private. Equipped with a public key number storage unit, the information source inserts any advantage information into the information transmitted to the information processing center, and the information processing center selects information encrypted with a key corresponding to the private key number Having an information encryption unit for transmitting to the base station, and transmitting the advantage information to the mobile terminal located in the specific area during the specific time zone via the selected base station, the customer corresponding to the private key number We can send necessary information to the customer after confirming that it is located in a specific area during a specific time zone, and also provide the mobile device owner who exists in the specific area at the specific time zone with the specific information. It is possible to transmit the Advantage information added to Les, advantageous effect of being able to produce a real-time and effective attracting effect is obtained.

According to the information transmission system of the thirteenth aspect, in the information transmission system of the first aspect, a secret key number for storing a secret key number for keeping the information requested by the portable terminal owner private. A public key number storage unit is provided, and the information transmission source transmits reply request information requesting a reply and any advantage information to the information processing center, and the information processing center uses a key corresponding to the secret key number. Having an information encryption unit for transmitting the encrypted information to the selected base station, via the selected base station, transmitting reply request information and advantage information to a mobile terminal located in a specific area in a specific time zone, When reply information indicating a reply is received from the mobile terminal via the selected base station, the reply information is transmitted to the information transmission source, so that the customer corresponding to the private key number exists in the specific area at the specific time zone. After confirming that it is possible to transmit the necessary information to the customer, transmit the specific information and the advantage information added to the mobile terminal owner who exists in the specific area at the specific time zone For example, when requesting a reply regarding a contract, a contract can be concluded in real time with a customer having a mobile terminal located in a specific area during a specific time zone, so that information transmission that requires real-time performance An advantageous effect is obtained that not only information is provided to customers existing around the source, but also the purchase information can be immediately linked to a purchase contract.

[Brief description of the drawings]

FIG. 1 is a block diagram showing an information transmission system according to a first embodiment of the present invention.

FIG. 2 is a schematic diagram showing a mobile terminal on which information is displayed.

FIG. 3 is a block diagram showing an information transmission system according to a second embodiment of the present invention.

FIG. 4 is a block diagram showing an information transmission system according to a third embodiment of the present invention.

FIG. 5 is a block diagram showing an information transmission system according to a fourth embodiment of the present invention.

FIG. 6 is a schematic diagram showing the portable terminal of FIG. 5;

FIG. 7 is a block diagram showing an information transmission system according to a fifth embodiment of the present invention.

FIG. 8 is a block diagram showing an information transmission system according to a sixth embodiment of the present invention.

[Explanation of symbols]

DESCRIPTION OF SYMBOLS 101 Information source 102 Information database 103 Information processing center 104 Necessary element extraction part 105 Base station selection part 106 Selected base station main body 107 Position time recognition part 108 Specific area of specific time zone 109, 110 Mobile terminal 201, 304, 305, 306 , 407, 408 Mobile terminal 202 Display screen 301, 402 Terminal owner database 302 Customer segmentation unit 303 Information classification device 401 Private key number storage unit 404 Specific contract customer classification device 405 Information encryption unit 501 Information transmission position information extraction unit 502 Map information providing unit 504 Information generating unit 601 Map 602 Location of terminal owner 603 Location of information transmission source 701, 801 Information transmission system 702, 703, 704, 705 Transmission route

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 17/60 ZEC H04Q 7/04 Z F Term (Reference) 5B075 KK02 ND20 NK39 UU40 5K067 AA21 BB21 EE02 EE10 EE12 EE16 EE16 FF03 FF05 FF23 HH23 HH36 JJ53

Claims (13)

[Claims] An information transmission system comprising: an information transmission source for transmitting information; an information processing center for inputting information from the information transmission source; and a selected base station selected by the information processing center, The information processing center is a necessary element extracting unit that extracts necessary elements such as time, place, and provided information based on information from the information source, and selects a base station from the extracted necessary elements to perform the selection. A base station selecting unit as a base station, wherein the selected base station is a position and time recognizing unit that recognizes the position and the current time of the mobile terminal, and in a specific time zone based on the recognized position and the current time. An information transmission system, comprising: a customer identification unit that identifies a mobile terminal in a specific area. 2. The information processing center according to claim 1, further comprising: a customer segmentation unit for dividing a mobile terminal owner into a predetermined customer segment according to an arbitrary rule such as age, gender, and preference; The information transmission system according to claim 1, further comprising: an information classification device that classifies each customer layer divided by the customer layer division unit and transmits the classified transmission information to the selected base station. . 3. A private key number storage unit for storing a private key number for keeping information requested by a portable terminal owner private, wherein the information processing center is adapted to store the private key number according to the private key number. The information transmission system according to claim 1, further comprising an information encryption unit that transmits information encrypted with a key to the selected base station. 4. The information processing center has a map information providing unit for creating map information indicating the position of the information transmission source and transmitting the map information to the selected base station, wherein the selected base station is in a specific time zone. Transmits information to mobile terminals in a specific area, and displays on the map the location information for displaying the information source and the location of the mobile terminal on a map, and the route from the location of the mobile terminal to the information source on the map. 2. An information transmission system according to claim 1, further comprising an information generation unit for transmitting route information for use. 5. The information transmission source transmits reply request information requesting a reply to the information processing center, and the information processing center sends the reply request information to a specific area at a specific time zone via the selected base station. The reply request information is transmitted to an existing mobile terminal, and when reply information indicating a reply is received from the mobile terminal via the selected base station, the reply information is transmitted to the information transmission source. Item 1. The information transmission system according to Item 1. 6. The information transmission source inserts any advantage information into information transmitted to the information processing center,
2. The information transmission system according to claim 1, wherein the information processing center transmits the advantage information to a mobile terminal located in a specific area in a specific time zone via the selected base station. 7. The information transmission source transmits reply request information requesting a reply and arbitrary advantage information to the information processing center, and the information processing center specifies the information via the selected base station. The reply request information and the advantage information are transmitted to a mobile terminal present in a specific area in a time zone, and when reply information indicating a reply is received from the mobile terminal via the selected base station, the reply information is transmitted. 2. The transmission to an information transmission source.
Information transmission system described in. 8. The information transmission source transmits reply request information for requesting a reply to the information processing center, and the information processing center transmits the reply information to the portable terminal owner according to arbitrary rules such as age, gender, and preference. A customer layer dividing unit that divides the outgoing information from the information processing center into each customer layer divided by the customer layer dividing unit, and classifies the classified outgoing information to the selected base station. Transmitting the reply request information to a mobile terminal located in a specific area at a specific time zone via the selected base station, and selecting the reply information indicating a reply from the mobile terminal. The information transmission system according to claim 1, wherein the reply information is transmitted to the information transmission source when the information is received via a base station. 9. The information transmission source inserts any advantage information into information transmitted to the information processing center, and the information processing center determines whether the portable terminal owner has any rules such as age, gender, and preference. A customer layer dividing unit that divides the outgoing information from the information processing center for each customer layer divided by the customer layer dividing unit, and classifies the classified outgoing information to the selected base station. The information transmission system according to claim 1, further comprising: an information classification device that transmits the information, wherein the advantage information is transmitted to a mobile terminal existing in a specific area in a specific time zone via the selected base station. . 10. The information transmission source inserts reply request information requesting a reply and arbitrary advantage information into information transmitted to the information processing center. A customer segmentation unit that divides a mobile terminal owner into a predetermined customer segment by an arbitrary rule, and classifies outgoing information from the information processing center for each customer segment divided by the customer segmentation unit. And an information classifying device for transmitting the transmitted transmission information to the selected base station, and transmitting the reply request information and the advantage information to a mobile terminal located in a specific area in a specific time zone via the selected base station. And transmitting the reply information to the information transmission source when reply information indicating a reply is received from the portable terminal via the selected base station. System. 11. A private key number storage unit for storing a private key number for keeping information requested by a portable terminal owner private, wherein said information transmission source stores reply request information for requesting a reply. The information processing center has an information encryption unit that transmits information encrypted with a key corresponding to the secret key number to the selected base station, and the information encryption center transmits the information to the selected base station. Through the, transmits the reply request information to a mobile terminal present in a specific area in a specific time zone, when the reply information indicating a reply from the mobile terminal is received via the selected base station, the reply information is the The information transmission system according to claim 1, wherein the information is transmitted to an information transmission source. 12. A private key number storage unit for storing a private key number for keeping information requested by a portable terminal owner private, wherein said information source stores arbitrary advantage information in said information processing center. The information processing center has an information encryption unit that transmits information encrypted with a key corresponding to the secret key number to the selected base station, and the advantage information is transmitted to the selected base station. The information transmission system according to claim 1, wherein the information is transmitted to a portable terminal located in a specific area during a specific time zone via the selected base station. 13. A private key number storage unit for storing a private key number for keeping the information requested by the owner of the portable terminal private, wherein the information source includes reply request information requesting a reply and optional The information processing center has an information encryption unit that transmits information encrypted with a key corresponding to the secret key number to the selected base station. Transmitting, via the selected base station, the reply request information and the advantage information to a mobile terminal located in a specific area during a specific time zone;
2. The information transmission system according to claim 1, wherein when response information indicating a response is received from the portable terminal via the selected base station, the response information is transmitted to the information transmission source.