JP2002304535A - Advertisement information providing method and its device and advertisement information providing program and storage medium with its program stored - Google Patents

Abstract

PROBLEM TO BE SOLVED: To integrally deal with the exchange and reference of store information as a user interface on a user terminal. SOLUTION: In this invention, DCD constituted of store information (contents information) and contents ID uniquely applied to the store information as a pair is circulated, and the DCD is operated on a user terminal so that the store information can be acquired. As for the information which is described in the DCD such as the name of the store, it is processed on the user terminal, and as for any information which is not carried in the DCD, desired information is acquired by performing access to an information providing device capable of providing a service based on the position information of the information providing device.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement information providing method and apparatus, an advertisement information providing program, and a storage medium storing the advertisement information providing program. The present invention relates to an advertisement information providing method and apparatus for providing various information (advertisement) about a store such as time, an advertisement information providing program, and a storage medium storing the advertisement information providing program.

[0002]

2. Description of the Related Art Information about restaurants, such as restaurant menus and location information such as maps, is circulated through media such as magazines.

[0003] Store information is provided in a format of each store on the WWW (World Wide Web) or the like.

[0004]

However, since the above-mentioned store information by magazines or the like is fixed on paper or a television screen, when a user wants to refer to the information, the user uses a medium fixed on paper or the like. Must be there. For example, in order to convey store information to an acquaintance, it is necessary to hand over paper or the like that one has, or to reconstruct the described content by dictation or writing.

[0005] Further, the store information provided on the WWW is in a format of each store, and there is a problem in its listing.

[0006] Further, when transmitting shop information to an acquaintance,
Although the information is transmitted using the location information of the Web page in which the information is described, since the dry location information is used, almost no information about the shop can be obtained from the location information alone. In addition, it lacks the feeling of communicating store information. That is, it is difficult to use from the viewpoint of the user interface.

The present invention has been made in view of the above points, and has an advertisement information providing method and apparatus, an advertisement information providing program, and an advertisement capable of uniformly handling exchange and reference of shop information excellent in user interface. An object is to provide a storage medium storing an information providing program.

[0008]

FIG. 1 is a diagram for explaining the principle of the present invention.

According to the present invention (claim 1), in an advertisement information providing method for providing store information, the store information created by the information provider is received (step 2), and an identifier uniquely set for the store information is provided. A DCD is generated as a set of the content ID and the shop information (step 3), recorded in the attribute information database (step 4), and the DCD is transmitted (step 5) and passed to the content user. DCD
If the information requested by the content user is not described, the information about the information provider device capable of providing the requested information is transmitted from the content user to the content user (step 9). The present invention (Claim 2)
Is an advertisement information providing method for providing store information, wherein a DC is a combination of a content ID, which is an identifier uniquely set for the store information from a store information provider device, and the store information.
D is received (step 7), and D
When the request information of the store information is received by the operation of the CD, and the information requested by the DCD is described in the DCD, the requested information is read from the DCD and displayed. If it is not described, a request for the location information of the information provider device that provides the shop information is transmitted (step 8), the location information of the information provider is received, and the shop information is provided based on the location information. Is transmitted to the information provider (step 9), and the shop information corresponding to the shop information request information is received (step 12) and displayed (step 1).
3).

[0010] The present invention (claim 3) provides a DCD by transmitting a DCD to another content user's terminal.
D is transmitted and received.

FIG. 2 is a diagram showing the principle of the present invention.

[0012] The present invention (claim 4) is an advertisement information providing apparatus (advertisement related information providing apparatus) for providing shop information,
A registration request receiving unit 101 for receiving shop information created by an information provider, a content ID which is an identifier uniquely set for the shop information, and the shop information are generated as a set, and a DCD is generated. Record the DC
DCD registration means 102 for transmitting D, and provider apparatus information transmitting means 1 for transmitting information relating to an information provider apparatus capable of providing shop information requested by the content user
03.

[0013] The present invention (Claim 5) is an advertisement information providing apparatus (user terminal) for providing shop information, which is an identifier uniquely set for the shop information from a shop information provider apparatus. A DCD receiving unit 201 for receiving a DCD in which a content ID and the store information are paired, and, when a request for store information is received by a DCD operation by a content user, the information requested by the DCD is transmitted to the DCD. If the information is described in the DCD, the requested information is read from the DCD and displayed. If the information is not described, a request for the location information of the information provider device that provides the store information is transmitted. ,
A store that receives the position information of the information provider, transmits request information of store information to the information provider based on the position information, and receives and displays store information corresponding to the request information of the store information. Information providing means 202.

According to the present invention (claim 6), the DCD is transmitted to the terminal of another content user, thereby achieving the DCD.
A means for transmitting and receiving D is further provided.

[0015] The present invention (claim 7) is an advertisement information providing program to be executed by an information provider side device for providing store information, and a registration request receiving program for receiving store information created by an information provider. A DCD registration process for generating a DCD by combining a process, a content ID, which is an identifier uniquely set for the store information, and the store information, recording the DCD in an attribute information database, and transmitting the DCD; A provider device information transmission process for transmitting information relating to an information provider device capable of providing shop information requested by a user.

The present invention (claim 8) is an advertisement information providing program to be executed by a user terminal for providing shop information to a content user, wherein the program is uniquely set for the shop information from a shop information provider device. Content I which is the identifier
D and a DCD receiving process for receiving the DCD in which the store information is paired, and when the content user operates the DCD and receives the request information of the store information, the information requested by the DCD is stored in the DCD. If so,
Reads and displays the requested information from the DCD, and if not described, transmits a request for location information of an information provider device that provides the shop information, and receives the location information of the information provider. And a store information providing process of transmitting store information request information to the information provider based on the position information, and receiving and displaying store information corresponding to the store information request information.

According to the present invention (claim 9), the DCD is transmitted to the terminal of another content user, so that the DCD is transmitted.
A means for transmitting and receiving D is further provided.

The present invention (Claim 10) is a storage medium storing an advertisement information providing program to be executed by an advertisement related information providing device which holds information related to an information provider side device for providing store information. And a registration request receiving process for receiving the store information created by the information provider, and a content ID which is an identifier uniquely set for the store information.
A DCD is generated by pairing the DCD with the store information and recorded in the attribute information database.
D registration process, and a provider device information transmission process for transmitting information on an information provider device capable of providing shop information requested by the content user.

[0019] The present invention (claim 11) is a storage medium storing an advertisement information providing program to be executed by a user terminal for providing shop information to a content user. A DCD receiving process for receiving a DCD in which a content ID, which is an identifier uniquely set for the store, and the store information is paired, and a request for store information received by the content user operating the DCD, An information provider that reads and displays the requested information from the DCD when the information requested by the DCD is described in the DCD, and provides the store information when the information is not described in the DCD. Transmitting a request for location information of the device, receiving the location information of the information provider, transmitting request information for store information to the information provider based on the location information, And a shop information providing process for receiving and displaying the store information to be compliant.

According to the present invention (claim 12), the DCD is transmitted to the terminal of another content user, so that
The method further includes a process of transmitting and receiving a CD.

As described above, according to the present invention, an information provider that provides store information such as store hours, a map, and a list of merchandise to be sold is registered as a set on the advertisement-related information providing device and integrated. Computer I that uniquely represents digitized store information
Have D issued to the store. The advertisement information providing device creates data called DCD by combining the computer ID and the store information, and returns the data to the information provider device. This allows
The information provider distributes DCD through media such as magazines, televisions, and WWW, and performs advertising.

Further, the user can obtain a DC from the above medium.
D and operate the DCD on the user terminal (for example,
By clicking on a DCD item displayed as an icon, for example), shop information can be obtained. At this time, those that are directly described in the DCD, such as the name of the store, are processed and displayed on the user terminal, and those that are not described in the DCD, such as map images, are provided with a pointer for the map image providing service in the DCD. In addition, the user can enjoy the service by connecting to the map image providing server by the operation of the user.

Further, the store information configured in the form of DCD can provide an excellent user interface when organizing information in a user's personal terminal and showing it to an acquaintance.

As described above, the user has a DC representing "store".
By operating D, various store information and services can be enjoyed, and DCD is a unified interface for operating store information. This provides an excellent user interface for organizing personal information of the user and communicating it to acquaintances. As a result, it is possible to realize an excellent user interface for organizing personal information of a user and transmitting the information to an acquaintance.

[0025]

DESCRIPTION OF THE PREFERRED EMBODIMENTS Prior to the following description, terms used in the following description will be explained.

The “contents” include, for example, a certain song (not a technical meaning such as a data format) such as “song of XX”, “TV drama of △△”, and “game of XX”. Refers to individual literary works, such as TV dramas and certain games, that are specified in an interval.

"Content data" is data obtained by encoding content so that it can be handled on a computer.
More specifically, codes such as “song XX encoded by PCM”, “TV drama △△ encoded by MPEG2”, and “game program XX that runs on a specific game machine” Information. In the present invention, the information includes regional information provided according to the location information where the content user exists, and includes, for example, information on a peripheral map, a destination, a store, and the like.

The “content ID” indicates a number that uniquely indicates the content.

"Service" refers to a function of processing performed on content data. Specifically, it refers to individual functions such as content delivery and format conversion.

The "service provider" refers to a server that provides a service.

The "content related information" is a set of various information related to the content, service information that can be provided for the content, position information of the service provider, and the like.

The "content-related information DB" is a database for searching for the above-mentioned content-related information, and includes content data in various file formats and encoding formats for each content, various information related to the content, This is a database in which descriptions of provided services and location information of service providers are stored.

"Request" is service request information presented by a content user, and is described in a service description method. Specifically, it is "want to see" or "want to listen".

[0034] "User policy" is information that is specified by a content user and that represents a condition for restricting a service. For example, there are fee conditions and location conditions, and specifically, "service can be provided at a fee of XX yen or less", "only domestic service provider",
"The payment method does not use a credit card."

An "application" is software or hardware that runs on a user terminal and is used to receive a service, or both.

The "system profile" is information indicating the level of a function of a terminal, an operating system, an application, or the like. For example, the type of the user terminal, communication speed, processing speed, display function, operating system, registered application information, and the like.

"DCD (distributed content descriptor)
r: distribution content identifier)] is data including a content ID, a set of service descriptors representing services for the content specified by the content ID (this is called service list information), and a subset of attribute information. .

The "user position information" is information combining the latitude, longitude, altitude, and the like of the place where the service user is currently located.

[RRDS (Resolve Request Data Set)]
Is a data set including a content ID, a user policy, a system profile, a request, and user location information. RRD if the request is self-evident
S may not include the request.

According to the present invention, unique identification information (content ID) is assigned to the content, the content ID is distributed together with the content data, and if the user wants to obtain information related to the content data, the usage The following description is based on the premise that a user can enjoy contents and information and services related to the contents in accordance with a policy set by the user without concern for the state of his / her terminal or network.

The “content” used in the present invention is a content I which is unique identification information for each content.
D, the content ID is described in a header area of the content data, a bar code is added to an arbitrary position on the paper on which the content data is printed, or the content ID is included in the content data by using a digital watermarking technique. It is assumed that the content data and the content ID are integrated and distributed in various information transmission media such as digital / analog.

First, a content providing system on which the present invention is based will be described.

FIG. 3 shows an outline of a configuration of a content providing system which is a premise in one embodiment of the present invention.

The content providing system shown in FIG.
It is composed of a content-related information providing device 100 that is a server that receives an RDS, a user terminal 200, and a service provider 300 that is a server that provides services.

It is assumed that the user terminal 200 has a DCD obtained in some form, such as manual input by a content user or download from the World Wide Web (WWW). Content ID described in DCD
The content user who wishes to deliver the content data represented by enters the request as a request. D
The CD handler 230 is a mechanism that operates on the user terminal 200, and receives a DCD and a request as inputs. Also,
A user policy and a system profile exist in the DCD handler 230. The DCD handler 230
An RRDS is generated by combining a CD, a request, a user policy, and a system profile, and is transmitted to the content-related information providing apparatus 100.

The content-related information providing apparatus 100 has an attribute information database 110 and a service provider information database 120. The content-related information providing apparatus 100 searches the attribute information database 110 for attribute information of the content corresponding to the DCD in the RRDS,
The service provider information that is the delivery source of the content data is obtained. Further, a service provider that satisfies the conditions described in the content attribute information, the request (content distribution request) information in the RRDS, the user policy, and the system profile is selected. The selected service provider information and the attribute information of the content are transmitted to the user terminal 200 as a resolve result. User terminal 20
When the zero DCD handler 230 acquires the resolve result including the service provider information and the attribute information of the content from the content-related information providing apparatus 100, the DCD handler 230 presents the resolve result to the content user. The DCD handler 230 waits for an input from the content user, performs the same processing again in response to the input, and inquires the content-related information providing apparatus 100 for information. Alternatively, when the service provider 300 is uniquely specified, the application corresponding to the service provider 300 is activated, and necessary information such as content attribute information is passed to the application.

The application makes a service request to the service provider 300 specified above,
The service provider 300 distributes content data to an application in response to a service request. Thus, the content user can receive the content data from the service provider through the application.

FIG. 4 is a sequence chart showing an outline of an operation of the content providing system which is a premise in one embodiment of the present invention.

Step 101) The user terminal 200
Accept input of DCD and request from content user. It should be noted that the DCD can also be obtained by downloading from the WWW besides the content user.

Step 102) D of the user terminal 200
The RRDS is set by the CD handler 230 by combining the DCD, the request, the user policy, and the system profile.
Generate

Step 103) DCD handler 230
RRDS generated by the content-related information providing device 1
Send to 00.

Step 104) The content-related information providing apparatus 100 searches the attribute information database 110 for this attribute information corresponding to the DCD in the RRDS, obtains the service provider information of the delivery source of the content data, and obtains the content distribution request information. And service provider information that satisfies the conditions described in the user policy and the system profile.

Step 105) The user terminal 20 retrieves the retrieved result together with the content attribute information as a resolve result.
Send to 0.

Step 106) The user terminal 200 presents the resolve result to the content user, and when the DCD or the request is received again from the content user, performs the same processing as the processing from step 101 described above. . If the service provider is uniquely determined in step 104, the application corresponding to the service provider is started.

Step 107) The application 240 for acquiring the content of the user terminal 200 and providing (displaying) the content to the content user connects to the service provider 300 specified by the resolve result.
Submit a service request.

Step 108) Service provider 3
00 transmits content data corresponding to the service request from the application 240 to the user terminal 200. Thereby, the user terminal 200 can present the content data to the content user.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.

[First Embodiment] FIG. 5 shows the configuration of an advertisement information providing system according to a first embodiment of the present invention.

The advertisement information providing system shown in FIG. 1 includes an information provider device 300, an advertisement-related information providing device 100, and a user terminal 200 connected to a network 400.

FIG. 6 is a diagram for explaining store information registration and DCD issuance according to the first embodiment of the present invention.

Upon receiving the store information registration request created by the information provider from the information provider device 300, the advertisement-related information providing device 100 changes the content ID, which is an identifier uniquely determined for each integrated store information. Then, data called DCD is generated as a set of the content ID and the shop information, and the data is returned to the information provider device 300.

The advertisement-related information providing apparatus 100 has an attribute information database 110, creates data called DCD by combining a content ID and (part of) shop information, and returns the data to the information provider apparatus 300. I do.

[0063] The information providing apparatus 300 is provided with business hours, maps,
Provide store information such as a list of products handled. For this,
The information providing apparatus 300 sets the information as a set, registers the information in the advertisement-related information providing apparatus 100, acquires a DCD from the advertisement-related information providing apparatus 100, and distributes the DCD through a medium such as a magazine, television, or WWW. Advertise.

The user terminal 200 has a user interface (UI) device 250, obtains a DCD from the media provided by the information providing device 300, and obtains store information by operating the DCD. At this time, what is described directly in the DCD, such as the name of the store,
For those that are processed and displayed on the user terminal 200 and are not described in the DCD such as a map image, a pointer for a map image providing service is attached to the DCD, and the map image is operated by the content user. By connecting to the providing server, the user can enjoy the service.

The operation of the above configuration will be described below.

FIG. 7 shows an example of shop information according to the first embodiment of the present invention. The information provider device 300 records the shop information shown in FIG. 7 created by the information provider in the advertisement-related information providing device 100.

At this time, the advertisement-related information providing device 10
0 issues a content ID for uniquely identifying the registered shop information, and stores the attribute information database 1 shown in FIG.
10, the content ID and the attribute information are registered as a set. The attribute information database 110 shown in FIG. 8 includes items of content ID and store information (store name, business hours, regular holidays, etc.) as attribute information. Further, the advertisement-related information providing apparatus 100 creates information called DCD including (a part of) the content ID and the shop information, and
Send DCD to 00. DCD is, for example, HTML
(Hypere TextMarkup Language), XML (eXtensible
This is data described in a specific description format such as Markup Language. An example is shown in FIG.

The information provider adds DCD to the media information (to the advertising information) when advertising the shop on magazines, television commercials, WWW, and the like.

FIG. 10 is a diagram for explaining a DCD reading method according to an embodiment of the present invention. In the case of a magazine, an analog television, or the like, a DCD is obtained as digital data using a method using a digital watermark technique or using a barcode.

As a method using the digital watermarking technique, at the time of content generation, content data with a digital watermark embedded therein is prepared in advance for each of several bit patterns (bits or small bit strings). When digital watermark processing is required, there is a method in which data is selected from these patterns in accordance with digital watermark embedding information and combined to create content data with digital watermark embedded.

In the case of digital television or WWW, DCD is directly added as digital data and provided to the user. An example is shown in FIG.

Also, as shown in FIG. 12, the user can obtain the DCD by looking at the store advertisement through a program advertisement on some medium, and take in the DCD into the UI device 250. By the above processing, the user terminal 200
Processing from obtaining a CD to outputting information requested by a content user will be described.

FIG. 13 is a flowchart of a process in the user terminal according to the first embodiment of the present invention.

Step 201) The user terminal 200 inputs the DCD by any of the above methods.

Step 202) In the UI device 250, an operation input to DCD is performed by the content user.

Step 203) If the information requested by the content user is described in the DCD by the operation of the content user, the process proceeds to step 205, and if not, the process proceeds to step 204.

Step 204) By transmitting the DCD to the advertisement-related information providing apparatus 100, the position information of the information provider apparatus 300 capable of providing the shop information is queried, and the advertisement-related information providing apparatus 100 sends the information provider apparatus 3
The position information of 00 is acquired.

Step 205) It is determined whether or not the information requested by the content user can be obtained only from the DCD. If the information can be obtained, the process proceeds to step 207. If not, the process proceeds to step 206.

Step 206) Based on the location information of the information provider device 300 obtained in step 204, the information provider device 300 that provides the information requested by the content user is connected via the network 400, and the request is made. Get information. Step 207) The store information requested by the content user is output to the UI device 250.

The above operation will be specifically described below.

The content user obtains the DCD by any of the methods described above.

The obtained DCD is used by the content user for the UI.
It can be operated on the device 250. As an example of the UI, for example, as shown in FIG. 14, the DCD is displayed as an icon, and the user can operate the icon to use each function. At this time, various services described in the DCD can be enjoyed.
According to this method, in the configuration shown in FIG. 3 described above, in the user interface device (the UI device 250 in this embodiment) of the DCD handler 230 of the user terminal 200, for example, a service function icon is dragged and dropped on the DCD icon. DCD by dropping
And a method of generating an RRDS from the request.

For example, a menu-type user interface is provided to the DCD as shown in FIG. 15 to check the business hours of the store (a menu is displayed by clicking an icon with a mouse or the like), as shown in FIG. When the user specifies desired information from the menu items,
The contents can be confirmed as shown in FIG.

When specific store information is not described in the DCD and information that describes only a pointer to the information (for example, the map information in FIG. 7) is specified. 17, a pop-up menu as shown in FIG. 17 (there are menus for displaying various service functions and attribute information, obtaining related DCD, updating DCD, etc., and when each is selected, processing corresponding to the menu is performed). Is displayed, and as shown in FIG. 18, a map information request is transmitted to the information provider device 300 via the network, and the map information is received and input to the UI device 250, whereby the map as shown in FIG. Images can be displayed. Updating of the DCD in the pop-up menu will be described in a second embodiment.

When pointer information relating to a service for actually selling merchandise, such as a mail order service, is not limited to mere store information, if the content user uses the pointer as shown in FIG. Terminal 20
When a content service (mail order service request) is requested from 0, as shown in FIG. 21, connection to an information provider device 300 for providing a service is performed, and as shown in FIG. 22, the service is actually received. Is possible. It is possible to actually receive the service. [Second Embodiment] Next, processing for updating store information and DCD will be described.

In the present invention, it is possible to always update the shop information and DCD.

Specifically, when the information provider wants to update / add shop information from the information provider apparatus 300, he registers new shop information in the advertisement-related information providing apparatus 100. This processing is performed, as shown in FIG.
Transmits a store information update request to the advertisement-related information providing apparatus 100.
0 issues a new DCD reflecting the new store information,
The information is transmitted to the information provider device 300.

The information provider device 300 advertises the store using the new DCD. As for the old DCD already in the user terminal 200, as shown in FIG. 24, the content user explicitly requests the update of the store information, or the advertisement-related information providing apparatus 100 responds to the store information. When the user requests the introduction of the attribute information or service not described in the DCD from the content ID to be updated, the DCD updated from the advertisement-related information providing apparatus 100 is transmitted to the user terminal 200.
, The content user can obtain the updated DCD at hand.

[Third Embodiment] In the present embodiment,
An example in which the user terminal 200 sorts the collected DCD will be described.

FIGS. 25 and 26 show an example of arrangement of DCDs according to the third embodiment of the present invention. For example, FIG.
As shown in FIG. 26, in the user terminal 200, it is possible to arrange for each place, or as shown in FIG. 26, for each type of shop.

Items in the menu displayed in FIG. 25 and FIG. 26, such as ". * X ramen shop", represent DCD. Such information arrangement may be designated by the content user operating himself, or the user terminal 200 may automatically arrange the information from the shop information described in the DCD.

[Fourth Embodiment] In the present embodiment,
An example in which store information is searched will be described.

FIG. 27 is a diagram for describing a search for shop information according to the fourth embodiment of the present invention.

It is possible to search for appropriate store information in accordance with the environment (date and time, place) of the content user.
This is when the user terminal 200 or the like has a function of acquiring the current time, the position information of the content user, and the like.
This is realized by retrieving a DCD group at hand that matches the current environment. In the example of FIG.
"Ramen shop that can be reached in 10 minutes from here + current location (Shibuya Station) + current date and time (12/17 (Sun) 19:30)"
Is input from the UI device 250, a store search search result of "~ ramen-tei looks good" is displayed from the DCD group stored in the user terminal.

[Fifth Embodiment] In the present embodiment,
The distribution of DCD between content users will be described.

FIG. 28 is a diagram for explaining DCD distribution in the fifth embodiment of the present invention.

First, the user terminals of the content user A and the content user B are connected by various means such as the Internet, infrared communication, radio wave, wire, or the like, or the content ID number is spoken orally. By the way, D
It is also possible to transmit the contents of the CD from the content user A to the content user B.

As a distribution method, for example, a case where electronic mail is used will be described with reference to FIGS. 29 and 30.
FIG. 29 shows an example in which the DCD according to the fifth embodiment of the present invention is attached to an electronic mail and transmitted. DCD
A who wants to transmit
An electronic mail transmission operation is performed using the I device 250. The e-mail transmission operation is the same as a general e-mail transmission operation, such as inputting a destination, a title, a text, and specification of an attached file. At this time, the DCD to be sent is attached to the mail in the form of an attached file and transmitted. DCD is, for example, XM
This is data in a format like an L document.

FIG. 30 shows a procedure for receiving a DCD attached to an electronic mail according to the fifth embodiment of the present invention. User B, which has received the e-mail with DCD using the UI device 250 in the user terminal 200, reads the text of the e-mail and operates the attached DCD to obtain the store information described above. Can be obtained.

[0100] In this way, it is also possible to exchange content between users.
In addition to one-way store advertising to content users, DCD can be used when word-of-mouth store information is distributed from one content user to another. It becomes possible. by this,
It is possible to advertise the store effectively.

In the above embodiment, the description has been given based on the configuration shown in FIG. 5. However, each function of the user terminal 200, the advertisement-related information providing apparatus 100, and the information providing apparatus 300 is constructed as a program, and It can be installed and executed in the CPU of the device (computer), or can be distributed via a network.

Further, the constructed programs are stored in a portable storage medium such as a hard disk, a floppy (registered trademark) disk, a CD-ROM or the like connected to each device. The present invention can be easily realized by installing it on the CPU of the computer.

The present invention is not limited to the above embodiment, but can be variously modified and applied within the scope of the claims.

[0104]

As described above, according to the present invention, the content user operates the DCD representing "store",
Various store information and services can be enjoyed, and DCD is a unified interface for operating store information.

Although the DCD appears to the content user as a single “thing” in the form of an icon or the like, it actually describes various attribute information about the store. An excellent user interface can be provided while being multifunctional.

[0106] Thereby, an excellent interface for organizing personal information of the user and transmitting the information to acquaintances can be realized.

Furthermore, the DCD description can be updated as required, so that the store information does not become outdated.

Also, the DCD obtained by the content user can be automatically classified and arranged in the user terminal based on the various store information described in the DCD, and the complicated operation of the user can be omitted. Can be.

[Brief description of the drawings]

FIG. 1 is a diagram for explaining the principle of the present invention.

FIG. 2 is a principle configuration diagram of the present invention.

FIG. 3 is a configuration diagram of a content providing system which is a premise of an embodiment of the present invention.

FIG. 4 is a sequence chart showing an outline of operation of a content providing system which is a premise of an embodiment of the present invention.

FIG. 5 is a configuration diagram of an advertisement information providing system according to the first embodiment of the present invention.

FIG. 6 is a diagram for explaining store information registration and DCD issuance according to the first embodiment of the present invention.

FIG. 7 is an example of attribute information according to the first embodiment of the present invention.

FIG. 8 shows attribute information D according to the first embodiment of the present invention.
4 is a configuration example of B.

FIG. 9 shows the DCD in the first embodiment of the present invention as X
It is an example shown in ML format.

FIG. 10 is a diagram for explaining a DCD reading method according to the first embodiment of the present invention.

FIG. 11 is a diagram illustrating an example of acquiring DCD as digital data according to the first embodiment of the present invention.

FIG. 12 is a diagram illustrating an example of obtaining a DCD from a program advertisement according to the first embodiment of the present invention.

FIG. 13 is a flowchart of a process in the user terminal according to the first embodiment of the present invention.

FIG. 14 is an example (part 1) of a GUI screen of the UI device according to the first embodiment of the present invention.

FIG. 15 is an example (part 2) of a GUI screen of the UI device according to the first embodiment of the present invention.

FIG. 16 is an example (part 3) of a GUI screen of the UI device according to the first embodiment of the present invention.

FIG. 17 is an example (part 4) of a GUI screen of the UI device according to the first embodiment of the present invention.

FIG. 18 is a diagram illustrating an example of a map information request according to the first embodiment of the present invention.

FIG. 19 is a GUI screen example (part 5) of the UI device according to the first embodiment of the present invention.

FIG. 20 is a GUI screen example (part 6) of the UI device according to the first embodiment of the present invention.

FIG. 21 is a diagram illustrating an example in which a user uses mail order in the first embodiment of the present invention.

FIG. 22 is an example (part 7) of a GUI screen of the UI device according to the first embodiment of the present invention.

FIG. 23 is a diagram illustrating a process of updating store information according to the second embodiment of the present invention.

FIG. 24 is a diagram illustrating an example of requesting a DCD update from a user terminal according to the second embodiment of the present invention.

FIG. 25 is an example (part 1) of organizing DCDs according to the third embodiment of the present invention.

FIG. 26 is an example (part 2) of organizing DCDs according to the third embodiment of the present invention.

FIG. 27 is an example of a search for shop information according to the fourth embodiment of the present invention.

FIG. 28 is a diagram for explaining DCD distribution in the fifth embodiment of the present invention.

FIG. 29 is a diagram for explaining a procedure of sending a DCD attached to an electronic mail according to the fifth embodiment of the present invention.

FIG. 30 is a diagram illustrating a procedure for receiving a DCD attached to an electronic mail according to the fifth embodiment of the present invention.

[Explanation of symbols]

REFERENCE SIGNS LIST 100 content-related information providing device, advertisement-related information providing device 101 registration request receiving means 102 DCD registration means 103 provider device information transmitting means 110 attribute information database 200 user terminal 201 DCD receiving means 202 store information providing means 210 request 220 DCD 230 DCD Handler 240 Application 250 UI device 300 Service provider, information provider device 310 Service 320 Content data 400 Network

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 17/30 310 G06F 17/30 310Z (72) Inventor Tadashi Nakanishi 2-chome Otemachi 2-chome, Chiyoda-ku, Tokyo No. 1 Inside Nippon Telegraph and Telephone Corporation (72) Inventor Noboru Sonehara 2-3-1 Otemachi, Chiyoda-ku, Tokyo F-Term within Nippon Telegraph and Telephone Corporation (Reference) 5B075 KK07 ND20 ND36 NK43

Claims (12)

[Claims] 1. An advertisement information providing method for providing information related to a service of a store or facility (hereinafter referred to as store information) in an apparatus for providing information related to a service, comprising: receiving the store information; A DCD for an information provider to use for advertising is generated by pairing a content ID, which is an identifier uniquely set with, and the shop information or a part of the shop information,
A method for providing advertisement information, comprising recording information in an attribute information database, transmitting the DCD, and transmitting information on an information provider device capable of providing shop information requested by a content user. 2. An advertisement information providing method for providing information on a service of a store or facility (hereinafter referred to as store information) in a user terminal for providing a service to a user, wherein the advertisement information is uniquely set for the store information. Receiving a DCD that pairs a content ID, which is an identifier, and the store information or a part of the store information. If it is described, the request information is read from the DCD and displayed. If not, a request for the location information of the information provider device that provides the store information is transmitted. Receiving the location information of the provider device, transmitting the request information of the store information to the information provider device based on the location information, and receiving and displaying the store information corresponding to the request information of the store information. Features That advertising information providing method. 3. The advertisement information providing method according to claim 2, wherein the transmission / reception of the DCD is performed by transmitting the DCD to a terminal of another content user. 4. An advertisement information providing apparatus for providing information on a service of a store or facility (hereinafter referred to as store information), comprising: a registration request receiving means for receiving store information; A DCD used by an information provider for advertisement as a set of a content ID, which is an identifier to be set, and the shop information or a part of the shop information, is recorded in an attribute information database, and the DCD transmitting the DCD is stored. An advertisement information providing apparatus, comprising: a registration unit; and a provider device information transmitting unit that transmits information on an information provider device capable of providing shop information requested by a content user. 5. An advertisement information providing device for providing information (hereinafter, referred to as store information) relating to services of stores and facilities, wherein the store information information provider device is set uniquely for the store information. DC that receives a DCD in which a content ID, which is an identifier, and the store information or a part of the store information are paired.
D receiving means, and, when the request information of the store information is received by the operation of the DCD by the content user, if the information requested by the DCD is described in the DCD, the DCD
And reads and displays the requested information, and if not described, transmits a request for the location information of the information provider device that provides the store information, and receives the location information of the information provider device. Store information providing means for transmitting the store information request to the information provider device based on the position information, and receiving and displaying store information corresponding to the store information request information. Advertising information providing device. 6. The advertisement information providing apparatus according to claim 6, further comprising means for transmitting and receiving the DCD by transmitting the DCD to another apparatus. 7. An advertisement information providing program to be executed by an advertisement-related information providing device that holds information related to a device on the information provider side for providing information on a service of a store or facility (hereinafter referred to as store information). An information provider as a set including a registration request receiving process for receiving store information, a content ID which is an identifier uniquely set for the store information, and the store information or a part of the store information. Generates a DCD used for advertisement, records it in the attribute information database, and transmits a DCD registration process for transmitting the DCD, and transmits information on an information provider device capable of providing shop information requested by the content user. And a provider device information transmission process. 8. An advertisement information providing program for causing a user terminal that provides information on services of shops and facilities (hereinafter, referred to as shop information) to a content user to execute, wherein: A DC for receiving a content ID, which is an identifier uniquely set for the shop information, and the shop information or a DCD in which the shop information is partly combined.
D, when the request information of the store information is received by the operation of the DCD by the content user and when the information requested by the DCD is described in the DCD, the DCD
Reads and displays the requested information from, and if not described, transmits a request for location information of an information provider device that provides the store information, and receives the location information of the information provider. A store information providing process of transmitting request information of the store information to the information provider based on the position information, and receiving and displaying store information corresponding to the request information of the store information. Advertising information providing program. 9. The advertisement information providing program according to claim 8, further comprising a process of transmitting and receiving the DCD by transmitting the DCD to another device. 10. An advertisement information providing program to be executed by an advertisement-related information providing device that holds information related to a device on an information provider side for providing information on a service of a store or facility (hereinafter, referred to as store information). A registration request receiving process for receiving store information; and a content ID that is an identifier uniquely set for the store information and the store information or a part of the store information. A DCD registration process for generating a DCD used by an information provider for advertising as a set, recording the DCD in an attribute information database, and transmitting the DCD, and an information provider device capable of providing store information requested by a content user And a provider device information transmitting process for transmitting information about the advertisement information providing program. 11. A storage medium storing an advertisement information providing program for causing a user terminal for providing information relating to services of a shop or facility (hereinafter, referred to as shop information) to a content user to execute the shop information. For receiving a content ID, which is an identifier uniquely set for the shop information, and the shop information, or a DCD which is a set of a part of the shop information, from a user device.
D, when the request information of the store information is received by the operation of the DCD by the content user and when the information requested by the DCD is described in the DCD, the DCD
Reads and displays the requested information from, and if not described, transmits a request for location information of an information provider device that provides the store information, and receives the location information of the information provider. A store information providing process of transmitting request information of the store information to the information provider based on the position information, and receiving and displaying store information corresponding to the request information of the store information. A storage medium storing an advertisement information providing program to be executed. 12. The storage medium storing the advertisement information providing program according to claim 11, further comprising a process of transmitting and receiving the DCD by transmitting the DCD to another device.