JP2002259794A - Community-based real time electronic advertisement system and community-based real time electronic advertisement method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a community-based real time electronic advertisement system and a community-based real time electronic advertisement method capable of smartly providing timely information to a consumer at a timing the consumer goes into a consumption behavior. SOLUTION: A server is constantly accessible from a computer of a member store side and a mobile communication terminal apparatus of the member store side by using identification information and a password. It has a web site for inputting data of a small advertisement, advertisement details and an image in an exclusive form and sending them to the server, and a means of receiving the data of the small advertisement, the advertisement details and the image sent to the server by using the exclusive form on the web site anytime when there is an access from the computer of the member store side and the mobile communication terminal apparatus of the member store side registered with a community and a category, and sorting and storing the received data of the small advertisement, the advertisement details and the image.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement distribution technology using the Internet network, and more particularly, to a mobile communication terminal such as a mobile phone and a consumer who uses the Internet network to take a consumption action. The present invention relates to a community-based real-time electronic advertisement system and a community-based real-time electronic advertisement method that can provide smart information to consumers.

[0002]

2. Description of the Related Art Today, the mobile phone ownership population exceeds 60 million, and nearly 50% of the total population can communicate anytime, anywhere. More than 19 million (approximately 30%) of them are connected to the Internet using i-mode (i-mode is a registered trademark of NTT DoCoMo, Inc.), which is an additional function of mobile phones. It has become possible to easily browse websites using communication carriers such as i-mode, EZ Web, and J-Sky.

[0003] In view of such technical background, recently,
It is no exaggeration to say that a mobile phone is not just a tool for conversation but also a "life tool" for exchanging information necessary for our lives, such as e-mail, information search and browsing, reservation, shopping, etc. . When shopping, eating, or going out to play, lifestyles such as wallets and mobile phones are becoming more common.

[0004]

However, the above i
I-mode service, EZ web service, J
When you access Sky and browse the information uploaded there, you may find that the uploaded information is not up to date, and as a result,
There has been a problem that it is difficult to provide timely information to consumers at the timing when consumers take consumption action.

The present invention has been made in view of such a problem, and an object of the present invention is to be able to smartly provide timely information to a consumer's hand at the time when the consumer takes a consumption action. An object of the present invention is to provide a community-based real-time electronic advertisement system and a community-based real-time electronic advertisement method.

[0006]

The gist of the invention described in claim 1 of the present invention is to provide a mobile communication terminal and / or a mobile communication terminal provided at a member store having an Internet access function.
Or a server capable of communicating with a computer and having a function of accessing the Internet and capable of communicating with a mobile communication terminal provided on the user side, wherein the server is a computer on the member store side, Can be accessed at any time from a mobile communication terminal using preset identification information and / or a password, and input three-line advertisement, advertisement details and image data in a special form prepared in advance. A web site to be transmitted to the server after the above, and when accessed from the member store side computer and / or the member store side mobile communication terminal in which at least a region or category is registered, The three lines sent to the server using the dedicated form on the website Receiving the advertisement details and the image data from time to time, and classifying and collecting the received three-line advertisement, advertisement details and the image data, wherein the mobile communication terminal on the user side comprises: The three-line advertisement, advertisement details, and images stored in a database stored on the server using at least a desired area or category as a keyword from the homepage, by accessing the server on the Internet network at any time in response to the request of Means for searching for the data of the three-line advertisement selected by the user from at least one or more of the three-line advertisements received from the server as a result of the search. A community-based real-time electronic advertisement system characterized by having a means for displaying the information on the side thereof to facilitate browsing. The gist of the invention described in claim 2 of the present invention is that, when the server classifies the received three-line advertisement, advertisement details, and image data, the number of display items of the three-line advertisement is limited. The three-line advertisement with the limited number of display items,
2. The community-based real-time electronic advertisement according to claim 1, further comprising means for converting the display order, the display time, and / or the number of display times into data in which the display order, the display time, and / or the number of display times are limited based on a random order and / or an intentional order. Exist in the system. The gist of the invention described in claim 3 of the present invention is as follows.
3. The community-based real-time electronic advertisement system according to claim 2, wherein the server has means for storing the converted data in a database so that the converted data can be retrieved from the homepage as needed. . The gist of the invention described in claim 4 of the present invention is as follows.
The computer at the affiliated store stores the identification information and / or
Or access the server at any time using the password, enter the three-line advertisement, advertisement details and image data using the dedicated form on the website established on the server, and then enter 4. The system according to claim 3, further comprising means for transmitting the information to a server. Further, the gist of the invention according to claim 5 of the present invention resides in that the mobile communication terminal on the member store side accesses the server at any time using the identification information and / or the password, and 4. The apparatus according to claim 3, further comprising a unit configured to input the data of the three-line advertisement, the advertisement details, and the image using the dedicated form on the website established in the company, and then transmit the data to the server. In the community-based real-time electronic advertising system. Also,
The gist of the invention according to claim 6 of the present invention is characterized in that the server has means for deleting old advertising information and updating the advertising information when new advertising information is posted on a bulletin board. An area-based real-time electronic advertisement system according to any one of claims 1 to 5. The gist of the invention described in claim 7 of the present invention is as follows.
On a server that can communicate with a mobile communication terminal and / or a computer provided at a member store having an Internet access function, the computer at the member store and the mobile communication terminal at the member store Opening a website for transmitting data to the server after inputting three-line advertisements, advertisement details and image data in a dedicated form prepared in advance, and the membership in which at least a region and a category are registered in advance. The three-line advertisement and advertisement details transmitted to the server using the dedicated form on the website when accessed from a computer on the store side and / or a mobile communication terminal on the member store side And image data as needed, and classifies and collects the received three-line advertisement, advertisement details and image data. And using the mobile communication terminal on the user side to access the server on the Internet network at any time in response to a request from the user side, and from the home page on the server using at least a desired area or category as a keyword. Retrieving the data of the three-line advertisement, advertisement details and images stored in a database above, and at least one or more of the three-line advertisements received from the server as a result of the search;
Displaying the advertisement details and image data related to the three-line advertisement selected by the user side on the user side to encourage browsing; and classifying the received three-line advertisement, advertisement details and image data, When the number of display items of the line advertisement is limited, the three line advertisements with the limited number of display items are displayed in the order of display, display time, and time based on the order of reception time, random order and / or intentional order. And / or using the server to convert the data to a limited number of times of display, storing the converted data in a database so that it can be retrieved from the homepage as needed, and storing the converted data in the server; Using the computer of
Accessing the server at any time using the identification information and / or the password, and using the dedicated form on the website established on the server, the three-line advertisement, advertisement details, and image data And transmitting to the server after inputting, using a mobile communication terminal of the member store side, accessing the server at any time using the identification information and / or the password,
Using the exclusive form on the website established on the server, inputting the three-line advertisement, advertisement details and image data, and transmitting the data to the server, wherein Type real-time electronic advertising method. The gist of the invention described in claim 8 of the present invention is that, when new advertising information is posted on a bulletin board, a step of deleting old advertising information and updating the advertising information using the server is provided. The method according to claim 7, wherein the method is a community-based real-time electronic advertisement.

[0007]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS (First Embodiment) Hereinafter, a community-based real-time electronic advertisement system 10 and a data flow in this system will be described. FIG. 1 is a system diagram for explaining the first embodiment of the present invention. Referring to FIG. 1, this embodiment relates to a service manager of a local community-based real-time electronic advertisement system 10 (local community-based real-time electronic advertisement method), Active A.D. (Specifically, an advertiser) and a user (specifically, a consumer).

[0008] The advertiser becomes a member of this service (Active AD) by making a contract with the manager,
Basic information such as an address, a telephone number, business hours, and a map is stored on a website (hereinafter, referred to as a website) established on the server 20.
The name of this website is "http :: / www.a
active-ad. com / "(Active AD.com). ) Can be published on The advertisement information is always provided (transmitted) using the mobile phone 14 (i-mode, i-mode is a registered trademark of NTT DoCoMo, Inc., a communication carrier (mobile phone operator)) or the computer 12. ). In addition, since there is basically no limit on the number of updates, it can be updated as many times as necessary. Also, services such as coupons can be suddenly and easily performed.
In the following, the mobile phones 14 and 3 with i-mode function are installed.
2, the description is not limited to this, and the i-mode function is also applicable to a mobile phone equipped with an EZ web function or a mobile phone equipped with a J-sky function provided by another communication carrier. The present invention can be applied in the same manner as the on-board mobile phone.

[0009] A user (consumer) uses the mobile phone 32 (i-mode function) to open a website “http: /www.active-ad.
com / ”, the posted advertisements are browsed in chronological order from the latest one. In addition, by selecting an action category and a region such as “eat”, “buy”, and “play”, an advertisement that meets the conditions is displayed. Consumption / purchasing is performed with reference to the advertisement over time.

In this embodiment, new advertisement information is stored in the server 20 for the purpose of maintaining the characteristics of the posted advertisement system.
When uploaded to (posted to the bulletin board), old advertising information is automatically deleted. That is,
If you do not actively update your advertising information, consumers will flow to active peers,
This has the effect that the advertisement information can always be kept up to date.

The present embodiment will be described in more detail.
Referring to FIG. 1, terminals such as a computer 12 and a mobile phone 14 (models with an i-mode function) that can access a server 20 via the Internet are provided on the member store (specifically, an advertiser) side. Have been. The server 20 is connected via a line such as the Internet or a radio wave,
The terminal (computer 12, mobile phone 14 (i
Mobile phone 32 on the consumer side)
(I-mode function-equipped model).

A contractor or a member store (advertiser) side has a computer 12 and a mobile phone 14 (models with i-mode function).
From a mobile communication terminal such as the like, the server 20 is accessed from time to time using a preset ID (identification information) and password, and a website established on the server 20 (hereinafter, this website Change the name to "ht
tp :: / www. active-ad. com / "
(Active A.D.com). 3) The data such as the three-line advertisement, the advertisement details, and the image is input using the dedicated form described above, and then transmitted to the server 20. In the present embodiment, a paying member is assumed as the contractor or a member store (specifically, an advertiser) that is a transmitting entity of data such as a three-line advertisement, advertisement details, and images. By collecting the advertising fee (or membership fee) from the member, the revenue source of this system is secured.

In the server 20, as shown in FIG. 1, a website (http: //www.active.active) opened on the server 20 from the affiliated store (advertiser) in which regions and categories are registered in advance. -Ad.co
The data (data of the above three-line advertisement, advertisement details, images, etc.) transmitted to the server 20 using the dedicated form on m /) is received as needed. After that, the received data (data such as the above three-line advertisement, advertisement details and images)
Are classified and accumulated using a program or the like. Specifically, when classifying, a three-line ad with a limited number of display terms,
Based on the reception time order, random order, or intentional order, the data is converted into data in which the display order, display time, and display count are limited. Thereafter, the converted data is automatically converted into a database using a program so that the converted data can be retrieved from a homepage established on the server 20 as needed, and is stored in a storage device (for example, a hard disk) on the server 20.

As shown in FIG. 1, the consumer (in other words, the user) accesses the predetermined address (server 20) on the Internet network by operating the mobile phone 32 (with i-mode function) at any time as shown in FIG. Then, from the home page received from the server 20, the advertisement data (the above three-line advertisement, advertisement details, image data, etc.) stored in a database on the server 20 is searched using the desired area or category as a keyword. By doing so, the mobile phone 32 (i
The user can view data such as advertisement details and images related to the three-line advertisement selected by the user from among a plurality of three-line advertisements displayed on the display of the model function-equipped model). In the present embodiment, an unspecified ordinary person is assumed as the consumer (user). For this reason, usage (use) fees are not collected from the consumers (users) and are free of charge.

FIG. 2 is a system diagram for explaining a specific example of the community-based real-time electronic advertisement system 10 of FIG. Referring to FIG. 2, a member store that provides information (specifically, an advertiser XX store or XX department store)
Acr. Via the Internet network. Serve
r (server 20), a computer 12 accessible to the
A terminal such as a mobile phone 14 (model equipped with an i-mode function) is provided. Acr. The server (server 20) is connected to a member store side terminal (computer 12, mobile phone 14 (mobile communication terminal)) or a consumer side mobile phone 32 (model equipped with i-mode function) (mobile) via the Internet network. Communication terminal).

The contractor or the member store (specifically, the advertiser OO store or OO department store) uses the computer 1
2. From a mobile communication terminal such as a mobile phone 14 (model equipped with an i-mode function), an Acr. Serv
er (server 20), and accesses Acr. Serve
r (server 20), a website (h
ttp :: / www. active-ad. com /,
“Active-ad” is read as “Active-AD”), and after inputting data such as a three-line advertisement, advertisement details, and images using the dedicated form on Acr. Serv
er (server 20). At this time, by promoting advertising competition between competing advertisers, the service from the information providing side can be improved. In the present embodiment, the contractor or member store (specifically, the advertiser XX store or XX department store) that is the transmitting entity of the data such as the three-line advertisement, the advertisement details, and the image is: A paid member is assumed. Advertising fee (or membership fee) from the member
In this way, the revenue source of this system is secured.

Acr. In the server (server 20), as shown in FIG. 2, an Acr. S
web site (http://www.active-ad.com) established on the server (server 20)
/) Using the dedicated form above, Acr. Server
Data (data such as the three-line advertisement, advertisement details, and images) transmitted to the (server 20) is received as needed.
Thereafter, the received data (the data of the three-line advertisement, advertisement details, images, and the like) is classified and accumulated using ac-Analyze (program) or the like. In particular,
At the time of classification, the three-line advertisement with a limited number of display items is converted into data in which the display order, display time, and display frequency are limited based on the reception time order, random order, or intentional order. Thereafter, the converted data may be transferred to Acr. S
server is automatically created using ac-Analyze (program) so that it can be searched from a homepage established on the server (server 20). Se
The data is stored in a storage device (for example, a hard disk) on the server (server 20). Note that Acr. Server
The (server 20) includes, in addition to ac-Analyze (program), an i-Board (program) that manages layers of an “information bulletin board” for unspecified ordinary people, and an “information bulletin board” for general stores. And an ad-Shop (program) for managing the layer of the advertisement of the participating store.

On the user (consumer) side who selects information,
As shown in FIG. 2, the mobile phone 32 (with i-mode function) is operated at any time to access a predetermined address (Acr. Server (server 20)) on the Internet network, and to access the Acr. From the home page received from the server (server 20), a desired region or category (“category”, “region”, “type of information” in a pull-down selection format described later with reference to FIG. 3 or later) is used as a keyword as an Ac
r. By searching for advertisement data (data such as the above three-line advertisement, advertisement details and images) stored in a database on the server (server 20), the display of the mobile phone 32 (model with i-mode function) is retrieved. From the plurality of three-line advertisements displayed above, data such as advertisement details and images relating to the three-line advertisement selected by the user can be viewed. As a result, when you want to browse and search,
Only row ads can be compared and considered. In the present embodiment, as the user (consumer), a member store (specifically, an advertiser XX store or OO department store) that provides information is not a purchaser / consumer. It assumes a certain ordinary person. For this reason, usage (use) fees are not collected from the users (consumers) and are free of charge.

FIG. 3 is a processing flow for explaining a basic operation procedure according to the first embodiment of the present invention. Referring to FIG. 3, in the present embodiment, a user (consumer) who performs information selection is Acr. The icon of “category”, “region”, and “type of information” in the pull-down selection format that constitutes the top menu (TOP MENU) displayed on the home page “Active Shizuoka” received from the server (server 20) is displayed on the mobile phone 32. (I-mode function) to select the desired “category”, “region”, and “information type”, and use these as keywords for Acr. S
A search is made for advertisement data (data such as the three-line advertisement, advertisement details, and images) stored in a database on the server (server 20). As a result, from among a plurality of three-line advertisements displayed on a display (specifically, a liquid crystal display) of the mobile phone 32 (i-mode function-equipped model), advertisement details and images relating to the three-line advertisement selected by the user are displayed. Browse data from.

More specifically, as shown in FIG. 3A, a user (consumer) who selects information receives an Acr. Serve
r (server 20), the homepage “Activi
ve Shizuoka "displayed on the top menu (TOP ME
(Category level 1 = "all categories"), regional icons (local level 1 = "all Shizuoka city"), and "information type" icons (= " A real-time bulletin board ”) is operated via the mobile phone 32 (i-mode function). The “category” icon in the pull-down selection format (category level 1 = “all categories”) includes “public institutions”, “gourmet”, “shopping”, and “entertainment” as the “categories” in the pull-down selection format immediately below. Are set by class. The icons of the above-mentioned areas (area level 1 = “all in Shizuoka City”) are classified into “Shizuoka City Area”, “Northern Shizuoka City”, and “South Shizuoka City” as “categories” in the pull-down selection format immediately below. Is set. The "Information type" icon (= "Real-time bulletin board") has a pull-down selection format "Category"
"Information bulletin board", "each store / facility information", "recruitment information", and "timetable" are classified and set.

In addition, as shown in FIG.
Icon for requesting display / update of bulletin board,
An icon or the like for requesting execution of a keyword search is provided in a state of being displayed on the display of the mobile phone 32 (model equipped with the i-mode function).

Since the keyword search according to the present embodiment can also be performed by telephone number, a search by a telephone number is also possible below the icon for requesting execution of the keyword search, as shown in FIG. The icon is the mobile phone 32 (i
The display is provided on a display of a mode function-equipped model). This allows users (consumers)
Can access advertising (posting) information of nearby shops from keywords or phone numbers.

The bulletin board displayed on the display of the mobile phone 32 (model equipped with the i-mode function) includes, for example,
"About Communication Plaza Active Shizuoka"
As shown in FIG. 3 (a),
"● 11: 25 09/03 09/03 We are looking for missing people from Shizuoka. Please cooperate. For more information, please click here." All-you-can-eat lunch 1
000 yen ~ with drink. "," ● 11:01 09/0
3. The popular Ekiben Festival is open until 3pm today. Please purchase at this opportunity. And the like, the general store, the contractor or member store (advertiser), the user (consumer), etc.
Mobile phone 32 (i-mode function)
Can be freely written by operating. Thereby, the voice of the user (consumer) can be collected on the bulletin board. In addition, first-time users (consumers)
The information to the contractor or the member store (advertiser) who is interested in the contents or the contents of the notice can be posted as public information.

Thereafter, a user (consumer) who selects information.
Is Acr. A “Category” icon (Category level 1 = “Category level 1”) that forms a top menu (TOP MENU) displayed on the home page “Active Shizuoka” received from the server (server 20)
"All categories"), regional icons (local level 1 =
"Shizuoka City whole area"), "Information type" icon (= "real-time bulletin board") to the mobile phone 32 (i-mode function)
When the operation is performed via the, the transition to the class level is executed. In FIG. 3B, “gourmet” (category level 2 = “category narrowing down”) is selected from the “category” icon (category level 1 = “all categories”) in the above pull-down selection format, and the area icon ( Select "Shizuoka city area" (Regional level 2 = "Narrow down area") from "Regional level 1 =" Whole area of Shizuoka city "), select" Information type "icon and select" Real time bulletin board " ing.

A detail level is set as a category immediately below "gourmet" (category level 2 = "category narrowing"). The menu of the drop-down selection format directly under the “detail level” includes restaurant, Japanese food, Western food,
Chinese, ethnic, and cafes are available. Also,
In the present embodiment, after the menu in the pull-down selection format immediately below the “detail level”, as shown in FIG. 3B, the other categories (specifically, “ Public institutions, shopping, entertainment, etc.).

The above "Shizuoka city area" (local level 2 =
The detail level is also set for the category immediately below “area narrowing down”). The pull-down selection format menu immediately below the “detail level” includes “JR Shizuoka Station North Exit”,
"JR Shizuoka Station South Exit", "Near Shin Shizuoka", "Near Kimonocho"
Etc. are prepared. Further, in the present embodiment, after the menu of the pull-down selection format immediately below the “detail level”, as shown in FIG. 3B, other categories (specifically, the above-mentioned categories included in the area level 1) , "Northern Shizuoka",
"Southern Shizuoka City", "Entire Shizuoka City") may be displayed.

FIG. 3B also shows a state in which "real-time bulletin board" is selected as the "information type" icon at the class level (category level 2 and regional level 2). When the display type of the bulletin board is not changed, that is, in a state where the “real-time bulletin board” is selected, for example, “● 11:” is displayed on the display (liquid crystal display) of the mobile phone 32 (model equipped with the i-mode function). 31/09/03 Enjoy French cuisine using seasonal ingredients right next to JR Shizuoka Station! Lunch 800 yen and up. "," ● 11:25 09/03 J
R Shizuoka Station South Exit, authentic Italian lunch is 880 yen for salad, drink and dessert set. "," ● 11: 1
70.03 Reasonable taste of JR Shizuoka Ekimae Hotel! All-you-can-eat lunch 1,000 yen-with drinks. Are displayed.

FIG. 3 (c) shows "classification narrowing down" at the class level, and "Western food" is selected as "detailed level" (= category level 3) under "gourmet" under category level 2 and As "detail level" (= local level 3) under "Shizuoka city area" under local level 2, "J
The display state in which "R Shizuoka Station South Exit" is selected and "real-time bulletin board" is selected as the "information type" icon.

Here, it is assumed that "real-time bulletin board" is also selected as the "information type" icon at the above detailed level (category level 3, regional level 3). When the display type of the bulletin board is not changed, that is, in a state where the “real-time bulletin board” is selected, for example, “● 11:” is displayed on the display (liquid crystal display) of the mobile phone 32 (model equipped with the i-mode function). 2
5/09/03 JR Shizuoka Station South Exit, Authentic Italian Lunch 880 with Salad, Drink and Dessert Set
Circle. ”,“ ● 11:20 09/03 980 yen Pasta lunch, carbonara. If you read the bulletin board, gelato large service! ”,“ ● 11:14 09/03 popular pasta lunch (1000 yen) Today is a spa of Asari For those who have viewed this bulletin board!? ★ ”is displayed.

"Category narrowing" at the above class level
Then, “Western food” is selected as “detail level” (= category level 3) under “gourmet” under category level 2 and “detail level” (= area) under “Shizuoka city area” under area level 2 With "JR Shizuoka Station South Exit" selected as Level 3) and "Real Time Bulletin Board" selected as the "Type of Information" icon, these are used as keywords and Acr. The data of the advertisement (data of the above-mentioned three-line advertisement, advertisement details, images, etc.) stored in a database on the Server (server 20) is stored in Acr. A search by the server (server 20) is executed, and as a result, a three-line advertisement of a search candidate (for example, “● 11: 25/09/03” is displayed in the “real-time bulletin board”).
JR Shizuoka Station South Exit, authentic Italian lunch salad,
880 yen for drink and dessert set. )), The advertisement data (the above three-line advertisement, advertisement details, images, and other data) is displayed as a search result on the display (liquid crystal display) of the mobile phone 32 (i-mode function-equipped model). You. For example, as shown in FIG. 3C, a three-line advertisement of a search candidate (= “● 11: 2509 /
03 JR Shizuoka Station South Exit, authentic Italian lunch is 880 yen for salad, drink and dessert set. )), The data of the advertising details of the three-line advertisement of the merchant (Advertiser = "Italian Restaurant Itatei"),
Italian food Italian pavilion Lunch set contents / (pasta) Peperoncino or Arabia (salad) Italian salad (drink) coffee or tea (dessert) teramis. Lunch is until 2pm. Please come by all means. Is displayed on the display (liquid crystal display) of the mobile phone 32 (model equipped with the i-mode function).

Further, as shown in FIG. 3 (c), a three-line advertisement (= “● 11: 25/09/03 JR Shizuoka Station South Exit, authentic Italian” Lunch is 880 yen for salads, drinks and desserts. ") The mobile phone 32 (i-mode) is linked to data such as advertisement details and images of the affiliated store (advertiser =" Italian Restaurant Itatei ") that provided the information. The display for displaying on the display (liquid crystal display) of the function-equipped model), specifically, the icon display of “To shop information” is performed. As a result, the user (consumer) who performs information selection can select his / her selected three lines from the three-line advertisement displayed on the display (liquid crystal display) of the mobile phone 32 (i-mode function-equipped model). Advertisement details and data such as images (described later with reference to FIG. 5) relating to the advertisement can be browsed.

Further, in this embodiment, an icon for jumping to the top menu (TOP MENU = category level 1 and local level 1) displayed on the home page "Active Shizuoka" is also displayed.

Each of the above-mentioned operations corresponds to the above-mentioned "type of information".
Is a basic operation example in the case of the above “real-time bulletin board” or the above “information bulletin board”, but is not limited thereto, and each of the above embodiments may be appropriately changed within the scope of the technical idea of the present invention. Is clear. In addition, the "category", "region",
The "types of information" are independent of each other, and can be set and searched separately. If a user selects a type other than "real-time bulletin board" or "information bulletin board" in "type of information", the user can jump to a dedicated page at any level. At this time, the "area" reflects the level at which the user is present, while the "category" is ignored if not applicable. In this case, in order to return to the “real time bulletin board” or the “information bulletin board”, the user is returned to the top menu (TOP MENU = category level 1 and local level 1) once, but is not limited to this. It is apparent that the above embodiments can be appropriately modified within the scope of the technical idea of the present invention.

(Second Embodiment) Hereinafter, FIGS. 4 and 5
A second embodiment (example 1 in FIG. 4) of the present invention will be described in detail with reference to the drawings. FIG. 4 is a processing flow for explaining a basic operation procedure (part 1) according to the second embodiment of the present invention, and FIG. 5 is a basic operation procedure (part 2) according to the second embodiment of the present invention. It is a processing flow for explanation. Referring to FIG. 4A, in the present embodiment, a user (consumer) who performs information selection is Acr. Server
(Active 20) received from the (server 20)
e Shizuoka "displayed on the top menu (TOP MEN
The user operates the icons of “category”, “region”, and “type of information” in the pull-down selection format constituting the operation part of U) via the mobile phone 32 (i-mode function) to obtain the desired “category”, “region” , "Information type", and using these as keywords, Acr. Server (server 20)
The advertisement data (data of the above three-line advertisement, advertisement details, images, etc.) stored in a database is searched. As a result, from among a plurality of three-line advertisements displayed on a display (specifically, a liquid crystal display) of the mobile phone 32 (i-mode function-equipped model), advertisement details and images relating to the three-line advertisement selected by the user are displayed. Browse data from.

Specifically, as shown in FIG. 4 (a), a user (consumer) who selects information receives an Acr. Serve
r (server 20), the homepage “Activi
ve Shizuoka "displayed on the top menu (TOP ME
NU), a “category” icon (category level 1 = “all categories”), a “region” icon (region level 1 = “all Shizuoka City”) in a pull-down selection format,
The “information type” icon (= “real time bulletin board”) is operated via the mobile phone 32 (i-mode function). The “category” icon in the pull-down selection format (category level 1 = “all categories”) includes “public institutions”, “gourmet”, “shopping”, and “entertainment” as the “categories” in the pull-down selection format immediately below. Are set by class. In the above “Region” icon (Region level 1 = “Whole Shizuoka city”), “Shizuoka city area”, “North Shizuoka city” and “South Shizuoka city” are classified as “categories” in the pull-down selection format immediately below. Has been set. "Information type" icon (=
"Real-time bulletin board") includes "information bulletin board" and "each store /
“Facility information”, “recruitment information”, and “timetable” are classified and set (see FIG. 3A).

In addition, as shown in FIG.
Icon for requesting display / update of bulletin board,
An icon or the like for requesting execution of a keyword search is provided so as to be displayed on an operation portion of a display of the mobile phone 32 (model having an i-mode function).

Since the keyword search according to the present embodiment can also be performed by telephone number, a search by a telephone number is possible under the icon for requesting the execution of the keyword search, as shown in FIG. The icon is the mobile phone 32 (i
The display is provided on a display of a mode function-equipped model). This allows users (consumers)
Can access advertising (posting) information of nearby shops from keywords or phone numbers.

The bulletin board displayed on the display portion of the display of the mobile phone 32 (model equipped with the i-mode function) includes, for example, the theme of “Communication Plaza Active Shizuoka” as shown in FIG. , "● 11:25 09/03 Public Relations Shizuoka, looking for missing person. Please cooperate, please click here for details." Or other notice items, such as general stores, contractors or member stores (advertisers), A user (consumer) or the like can use a computer 12, a mobile phone 14 (i-mode function-equipped model),
The mobile phone 32 (i-mode function) can be operated to write freely. This allows users (consumers)
Can be collected on the bulletin board. In addition, a guide to a user (consumer) who has accessed for the first time or a contractor or a member store (advertiser) interested in the contents of the notice can be posted as public information.

Thereafter, a user (consumer) who selects information.
However, I thought, "Let's see gourmet for the time being"
r. “Category” icon (category level 1 = “all categories”) in pull-down selection format that constitutes the top menu (TOP MENU) displayed on the home page “Active Shizuoka” received from the server (server 20), “region” Is operated via the mobile phone 32 (i-mode function), the icon (area level 1 = “all over Shizuoka city”) and the “information type” icon (= “real time bulletin board”) are transferred to the class level. Be executed.
In FIG. 4B, the icon of “category” in the pull-down selection format (category level 1 = “all categories”)
Select "Gourmet" (Category level 2 = "Category narrowing down"), select the "Region" icon (Region level 1 = "Whole Shizuoka city"), and select the "Type of information" icon This shows a state where “real time bulletin board” is selected.

The "detail level" is set as the "category" immediately below the "gourmet" (category level 2 = "category narrowing"). Restaurants, Japanese food, Western food, Chinese food, ethnic food, cafe, etc. are prepared as pull-down selection menus immediately below the “detail level”. Further, in the present embodiment, after the menu of the pull-down selection format immediately below the “detail level”, the other “categories” included in the category level 1 (specifically,
“Public institutions”, “shopping”, “entertainment”, etc.) may be displayed (see FIG. 3B).

The above "Shizuoka city area" (local level 1 =
The “detail level” is also set as the “category” immediately below “area refinement”. "JR Shizuoka Station North Exit", "JR Shizuoka Station South Exit", "Near Shin Shizuoka", "Near Kimonocho", etc. are prepared as pull-down selection menus immediately below the "detail level". Further, in the present embodiment, after the menu of the pull-down selection format immediately below the “detail level”, the other “categories” (specifically, “Northern Shizuoka City”, “ "South Shizuoka City" and "entire Shizuoka City") may be displayed (see FIG. 3B).

FIG. 4B also shows a state in which "real-time bulletin board" is selected as the "information type" icon at the class level (category level 2 and regional level 1). When the display type of the bulletin board is not changed, that is, in a state where the “real-time bulletin board” is selected, for example, “● 11:” is displayed on the display (liquid crystal display) of the mobile phone 32 (model equipped with the i-mode function). 17/09/03 The user (consumer) who makes the information selection can enjoy the authentic taste of JR Shizuoka Ekimae Hotel at a reasonable price! All-you-can-eat lunch 1000 yen-with drink.

After that, the user (consumer) who selects the information thinks that "Western food is good in the city", and as shown in FIG.
Then, select “Western food” as the “detail level” (= category level 3) under “gourmet” under the category level 2 and select “Shizuoka city area” (= local level 2) under the regional level 1 When an operation of selecting “real time bulletin board” as an icon of “type of information” is performed, FIG.
The display screen (= category level 3 and local level 2) as shown in FIG.

At this time, as shown in FIG. 4C, it is assumed that "real-time bulletin board" is selected as the "information type" icon at the category level 3 and the regional level 2 as well. When the type of display of the bulletin board is not changed, that is, in a state where the “real-time bulletin board” is selected, the mobile phone 32 (i-mode function-equipped model)
For example, on the display (liquid crystal display) of
"● 11:25 09/03" JR Shizuoka Station South Exit ", authentic Italian lunch for salad, drink, dessert set with 880 yen. Is displayed.

After that, the user (consumer) who selects the information thinks "I'm at the north exit of Shizuoka Station", and FIG.
As shown in (d), in the class level “category refinement”, “Western food” (= category level 3) as the “detail level” under “gourmet” under the category level 2
Select “JR Shizuoka Station North Exit” under the above regional level 2
When (= region level 3) is selected and “real time bulletin board” is selected as the “information type” icon, a display screen (= category level 3 and region level 3) as shown in FIG. 3).

At this time, as shown in FIG. 4D, the "detail level" (category level 3 and area level 3)
It is also assumed that “real-time bulletin board” is selected as the “type of information” icon. When the display type of the bulletin board is not changed, that is, in a state where the “real-time bulletin board” is selected, for example, “● 11:” is displayed on the display (liquid crystal display) of the mobile phone 32 (model equipped with the i-mode function). 31 09/03 JR
Enjoy French cuisine using seasonal ingredients right next to Shizuoka Station! Lunch 800 yen ~. Is displayed.

After that, the user (consumer) who performs information selection thinks, "Is there any interesting information in this area?", And as shown in FIG. Then, select "All categories" (= Category level 1) from "Western food" under the above category level 3, select "JR Shizuoka station north exit" of the above regional level 3,
When an operation of selecting “information bulletin board” as an icon of “type of information” is performed, a display screen (= category level 1 and regional level 3) as shown in FIG.

When the "information bulletin board" is selected in this manner, for example, "Wine bazaar" is displayed on the display (liquid crystal display) of the mobile phone 32 (model equipped with the i-mode function) at the end of this month at the station department store. Will be held. Many popular wines from various countries are in stock! ”Is displayed.

After that, when the user (consumer) who makes information selection thinks, "Speaking of which, there was a store famous for wine in this area", "each store / facility shown in FIG. Information page. In the above-mentioned “each store / facility information” page, the “category” (= “all categories”) and “region” (= “JR Shizuoka Station north exit”) inherit the state shown in FIG. Is displayed as "search type", and "category" (specifically, "search type" = "access TOP20") in a dedicated pull-down selection format.

The “access TOP 20” (“type of search”) includes, in the order of the Iueo, by business day, by price range, and the like as “categories” in a pull-down selection format. Further, in the present embodiment, the above “real time bulletin board”, “information bulletin board”,
The “job information” and “timetable” are displayed below the “category” in the pull-down selection format, such as the order of the above-mentioned Iueo, by business day, by price range, and the like. Also, in the above display part,
As shown in FIG. 5 (a), “1.
"Each shop / facility information" such as "2. Bistro Paris", "3. Ekikita Hotel", "4. Italian Pavilion", and "5. Tonkotsuya Ramen" is displayed.

On the "each store / facility information" page, "all categories" (= category level 1) is selected as the "category", and "JR Shizuoka Station North Exit" (= region level 3) is selected as the regional level. In a state where “Access TOP20” is selected as the “information type” icon (FIG. 5A), these are used as keywords and Ac
r. The data of the advertisement (data of the above-mentioned three-line advertisement, advertisement details, images, etc.) stored in a database on the Server (server 20) is stored in Acr. Serv
er (server 20) performs a search, and as a result,
When a three-line advertisement (for example, “2. Bistro Paris”) as a search candidate exists in the “access TOP 20”, the search result is displayed on the display (liquid crystal display) of the mobile phone 32 (model equipped with an i-mode function). The data of the advertisement (data such as the above-described three-line advertisement, advertisement details, and images) is displayed. For example, as shown in FIG.
Three lines of search candidate advertisements (= "French cuisine bistro paris Beaujolais is also available at a reasonable price for the authentic taste of a French chef." ))) Is displayed on the display (liquid crystal display) of the mobile phone 32 (model with i-mode function).

In the present embodiment, the data of the three-line advertisement of the search candidate (= “French cuisine bistro Paris French chef's authentic taste is available at a reasonable price and Beaujolais is also available.”) Is clicked. In this case, a detailed message (another content) can be viewed in the same manner as in the "real time bulletin board" described above. Specifically, in the "real-time bulletin board" below the display, data of the advertising details of the three-line advertisement of the affiliated store (advertiser = "French cuisine bistro paris") that provided the above information, that is, "→
Real-time bulletin board ■ Business hours 11: 00-14:
00/17: 00-22: 00 ■ Regular holiday Monday ■ Telephone 054-123-4567 ■ Address 1 Miyukicho, Shizuoka-shi
-2-3 Matsuzakaya Behind Advertisement data such as "map" is displayed on the display (liquid crystal display) of the mobile phone 32 (model with i-mode function). In the present embodiment, “@phone 054-
When "123-4567" is selected / clicked, it is possible to directly connect to the telephone.

Further, in the lower part of the data of the advertisement details, as shown in FIG. 5B, a three-line advertisement of the search candidate (= “→ real-time bulletin board ■ business hours 11:00
-14: 00/17: 00-22: 00 ■ Regular holiday Monday ■ Telephone 054-123-4567 ■ Address 1-2-3 Miyukicho, Shizuoka-shi Matsuzakaya back ■ Map ”) The advertisement details of "French cuisine bistro paris") and data such as images (map images in the figure) are associated with each other and displayed on the display (liquid crystal display) of the mobile phone 32 (model with i-mode function). In the present embodiment, the map image is a map of each store, facility, and common standard based on a dedicated font and manual.

As a result, the user (consumer) who makes information selection can select his / her information from a plurality of three-line advertisements displayed on the display (liquid crystal display) of the mobile phone 32 (model equipped with the i-mode function). It becomes possible to browse data such as advertisement details and images related to the three-line advertisement.

Further, in the present embodiment, as shown in FIG. 5B, a mobile phone is sent to a homepage (HP) in which the affiliated store (advertiser = “Italian cuisine Italian restaurant”) which has provided the above information is opened. As an option, an icon "to the HP of this shop" for jumping the display (liquid crystal display) of the 32 (i-mode function-equipped model) is provided. In addition, the above "each store / facility information"
Icon for jumping the display on the display (liquid crystal display) of the mobile phone 32 (model equipped with the i-mode function) to the page, and the top menu (TOP MENU = category level 1 and above) displayed on the above-mentioned “Active Shizuoka” An icon for jumping to the regional level 1) is also displayed.

A three-line advertisement for a search candidate (= “French cuisine”
Bistro Paris Beaujolais is also available at a reasonable price with the authentic taste of a French chef. (→ means “continue to → of“ Real-time bulletin board ”in the lower part.)”) The data (FIG. 5B) is “information bulletin board”.
It has the same content as Conversely, an "information bulletin board" is a bulletin board that transmits information at random, using the information originally present as advertisement material.

(Third Embodiment) Hereinafter, FIGS. 4 and 5
A third embodiment (example 2 in FIG. 4) of the present invention will be described in detail with reference to the drawings. Referring to FIG. 4A, in the present embodiment, a user (consumer) who performs information selection is Acr. The icon of “Category”, “Region”, and “Type of information” in the pull-down selection format that constitutes the operation part of the top menu (TOPMENU) displayed on the home page “Active Shizuoka” received from the server (server 20) is carried. The user operates the telephone 32 (i-mode function) to select a desired “category”, “region”, and “information type”, and to use these as keywords for Acr.
The advertisement (data of the above three-line advertisement, advertisement details, images, etc.) stored in a database on the server (server 20) is searched. As a result, from among a plurality of three-line advertisements displayed on a display (specifically, a liquid crystal display) of the mobile phone 32 (i-mode function-equipped model), advertisement details and images relating to the three-line advertisement selected by the user are displayed. Browse data from.

More specifically, as shown in FIG. 4A, a user (consumer) who performs information selection receives an Acr. Serve
r (server 20), the homepage “Activi
ve Shizuoka "displayed on the top menu (TOP ME
NU), a “category” icon (category level 1 = “all categories”), a “region” icon (region level 1 = “all Shizuoka City”) in a pull-down selection format,
The “information type” icon (= “real time bulletin board”) is operated via the mobile phone 32 (i-mode function). The “category” icon in the pull-down selection format (category level 1 = “all categories”) includes “public institutions”, “gourmet”, “shopping”, and “entertainment” as the “categories” in the pull-down selection format immediately below. Are set by class. In the above “Region” icon (Region level 1 = “Whole Shizuoka city”), “Shizuoka city area”, “North Shizuoka city” and “South Shizuoka city” are classified as “categories” in the pull-down selection format immediately below. Has been set. "Information type" icon (=
"Real-time bulletin board") includes "information bulletin board" and "each store /
"Facility information", "Job requisition information", and "Timetable" are classified and set.

In addition, as shown in FIG.
Icon for requesting display / update of bulletin board,
An icon or the like for requesting execution of a keyword search is provided so as to be displayed on an operation portion of a display of the mobile phone 32 (model having an i-mode function).

Since the keyword search according to the present embodiment can be performed by telephone number, as shown in FIG. 4A, the search by the telephone number is also possible under the icon for requesting the execution of the keyword search. The icon is the mobile phone 32 (i
The display is provided on a display of a mode function-equipped model). This allows users (consumers)
Can access advertising (posting) information of nearby shops from keywords or phone numbers.

The bulletin board displayed on the display portion of the display of the mobile phone 32 (model equipped with the i-mode function) includes, for example, the theme “Communication Plaza Active Shizuoka” as shown in FIG. , "● 11:25 09/03 Public Relations Shizuoka, looking for missing person. Please cooperate, please click here for details." Or other notice items, such as general stores, contractors or member stores (advertisers), A user (consumer) or the like can use a computer 12, a mobile phone 14 (i-mode function-equipped model),
The mobile phone 32 (with an i-mode function) can be operated to write freely. Thereby, the voice of the user (consumer) can be collected on the bulletin board. In addition, a guide to a user (consumer) who has accessed for the first time or a contractor or a member store (advertiser) interested in the contents of the notice can be posted as public information.

Thereafter, a user (consumer) who selects information.
Considers "I want to enjoy the gourmet of the city", and Acr.
The top menu (T) displayed on the home page “Active Shizuoka” received from the server (server 20)
OP MENU), a "category" icon (category level 1 = "gourmet"), a "region" icon (region level 1 = "Shizuoka city area"), and an "information type" icon (= When the "real-time bulletin board") is operated via the mobile phone 32 (i-mode function), the shift to the class level is executed. In FIG. 4F, "category" of the pull-down selection format is used.
Icon (category level 1 = "all categories"), select "Gourmet" (category level 2 = "category refinement"), and select the "region" icon (region level 1 = "all Shizuoka city") from "Shizuoka" This shows a state where "city area" (area level 2 = "area narrowing down") is selected, the "information type" icon is selected, and "real time bulletin board" is selected.

The “detail level” is set as the “category” immediately below the “gourmet” (category level 2 = “category narrowing”). The menu of the pull-down selection format directly under the “detail level” includes “restaurant”,
"Japanese food", "Western food", "Chinese food", "Ethnic food" and "Cafe" are prepared. Further, in the present embodiment, after the menu of the pull-down selection format immediately below the “detail level”, as shown in FIG. 4F, the other “categories” (specifically, May display "public institution", "shopping", "entertainment", etc. (see FIG. 3B).

The above "Shizuoka city area" (local level 1 =
The “detail level” is also set as the “category” immediately below “area refinement”. "JR Shizuoka Station North Exit", "JR Shizuoka Station South Exit", "Near Shin Shizuoka", "Near Kimonocho", etc. are prepared as pull-down selection menus immediately below the "detail level". Further, in the present embodiment, after the menu of the pull-down selection format immediately below the “detail level”, the other “categories” (specifically, “Northern Shizuoka City”, “ "South Shizuoka City" and "entire Shizuoka City") may be displayed (see FIG. 3B).

FIG. 4F also shows a state in which “real-time bulletin board” is selected as the “information type” icon at the above class level (category level 2 and area level 1). When the display type of the bulletin board is not changed, that is, in a state where the “real-time bulletin board” is selected, for example, “● 11:” is displayed on the display (liquid crystal display) of the mobile phone 32 (model equipped with the i-mode function). 31/09/03 Please enjoy French cuisine using seasonal ingredients right next to JR Shizuoka Station! Lunch 800 yen ~.

Thereafter, the user (consumer) who performs information selection thinks that "Western food at the south exit (JR Shizuoka Station south exit) is good," and as shown in FIG. In “Narrowing down”, select “Western food” as the “detail level” (= category level 3) under “gourmet” under the category level 2 and select “JR Shizuoka Station South Exit” (= local level 3) under the local level 2 ), And an operation of selecting “real time bulletin board” as the “information type” icon is performed, a display screen (= category level 3 and area level 3) as shown in FIG.

At this time, as shown in FIG. 4G, it is assumed that “real-time bulletin board” is selected as the “information type” icon at the category level 3 and the regional level 3 as well. When the type of display of the bulletin board is not changed, that is, in a state where the “real-time bulletin board” is selected, the mobile phone 32 (i-mode function-equipped model)
For example, on the display (liquid crystal display) of
Notice items such as "● 11:25 09/03 JR Shizuoka Station South Exit, authentic Italian lunch set with salad, drink and dessert at 880 yen" are displayed.

Thereafter, the user (consumer) who selects the information thinks, "Let's buy clothes on the way home", and FIG.
As shown in the above, in the "category narrowing down" of the class level, "shopping" under the category level 2 is performed.
(= Category level 2) and select "JR Shizuoka station south exit" (= Region level 3) under the above regional level 2,
When an operation of selecting “information bulletin board” as the “type of information” icon is performed, a display screen (= category level 3 and area level 3) as shown in FIG.

At this time, as shown in FIG. 4H, the “detail level” (category level 2 and local level 3)
It is also assumed that “information bulletin board” is selected as the icon of “information type”. When the type of display of the “information bulletin board” is not changed, that is, when the “information bulletin board” is selected, for example, “ A beef fair is being held at the station square store. Super special price such as high-grade Japanese beef! How about a steak tonight?

Thereafter, the user (consumer) who selects information thinks, "Would you like to buy clothes here?"
(H), as shown in FIG. 4 (i), in the class level “category narrowing”, from “shopping” under the category level 2 to “clothes” (= category level 3).
And select "JR Shizuoka Station South Exit" at the above regional level 3 and select "Information Bulletin Board" as the "Information Type" icon.
Is performed, the display screen (= category level 3 and area level 3) as shown in FIG. At this time, the category is once set to category level 2
After returning to, the category can be determined by narrowing down the category again.

When the “information bulletin board” is selected in this manner, for example, “Popular surf brands are 50% off this month. The next season's model is also on display. "

Thereafter, if the user (consumer) who selects the information thinks, "Is there a good byte in this area?", The process proceeds to the "job information" page shown in FIG. 5C. On the "job information" page, only "region" is inherited, and the "category" is changed to "occupation category", and the "information type" is changed to "search type". Pull-down menu.

The above “search type” includes search methods such as “search by hourly rate”, “search by time”, “search by day of the week” and the like in addition to the search method in the order of Iueo as “category” in the pull-down selection format. Have. Further, in the "all categories" of the "job information" page, occupations such as "service", "clerk", and "computer" can be displayed in a pull-down selection format.

On the "job information" page, "all categories" (= category level 1) is selected as the "category", and "JR Shizuoka Station South Exit" is selected as the regional level.
(= Local level 3) is selected, and "Ioweo order" is selected as the "search type" icon (FIG. 5).
(C)), these are used as keywords and Acr. Ser
ver (server 20), the data of the advertisement (data of the three-line advertisement, advertisement details, images, and the like) stored in a database and stored in Acr. A search is performed by the server (server 20), and as a result, the Ac
r. When the recruiting information (three-line advertisement) of the search candidate exists on the Server (server 20), the display (liquid crystal display) of the mobile phone 32 (model with i-mode function)
Above, data of the advertisement (data of the three-line advertisement, advertisement details, images, and the like) are displayed as search results. In the present embodiment, in order to return to the “real-time bulletin board” and the “information bulletin board” from the “job information” page, the user must return to the top menu (TOP MENU = category level 1 and regional level 1). There is a need.

Thus, the user (consumer) who selects information can select from among the recruiting information (three-line advertisement) displayed on the display (liquid crystal display) of the mobile phone 32 (model equipped with the i-mode function). , The user can browse data such as advertisement details and images relating to the three-line advertisement selected by the user.

In this embodiment, as shown in FIG. 5C, a jump to the top menu (TOP MENU = category level 1 and local level 1) displayed on the above-mentioned "Active Shizuoka" is performed. Icons are also displayed.

Finally, the technical significance of the present invention will be described. At present, there are about 1600 official services (i / EZ / J officially recognized sites) available from mobile phones and the like.
It is said that there are more than 20,000 unofficial sites, so-called selfish sites. But how much information do we need to live in it?
Web pages on the Internet are similar, but there are few places that provide information that is useful for everyday life in a comprehensive manner.

We think that the most important thing in our daily life is the locality. Because
For we live in the area, work there, and consume there. Isn't this the economic and social providence?

The website “http :: / w” of the present invention
ww. active-ad. We believe that promoting "com /" will enrich the economic life of people living in this area, and this will lead to revitalization of the local economy.

In May 2001, the IMT2000 (next generation mobile phone) service was started in Japan ahead of the world. In this service standard, the current communication speed is 6 to
Data can be transmitted and received at 40 times the speed. Therefore, it is possible to transmit video and the like, which can be transmitted only by voice and text information with the current mobile phone. In addition, GPS (Global Pos
With the addition of an itinging System (Global Positioning System) function, the location can be specified, and information on the area (a very small area) can be automatically provided to the user.

After the end of this year, broadband services such as BS digital and CS digital will start in the broadcasting field. Thus, it is possible to exchange information bidirectionally between the transmitting side and the receiving side, and it is considered that the method of advertising in broadcasting will be completely changed.

The website of the present invention "http: // w
ww. active-ad. com / "will always look to the next generation of technologies and services and want to provide a new age of advertising systems.

It should be noted that the present invention is not limited to the above embodiments, and it is clear that the above embodiments can be appropriately modified within the scope of the technical idea of the present invention. Further, the number, position, shape, and the like of the constituent members are not limited to the above-described embodiments, and can be set to numbers, positions, shapes, and the like suitable for carrying out the present invention. In each drawing, the same components are denoted by the same reference numerals.

[0084]

Since the present invention is configured as described above, the following effects can be obtained. The first effect is that, unlike conventional broadcasting and advertising on paper media, advertisers (member stores) can provide users (consumers) with the latest information "always and instantly". It is becoming.

The second effect is that the user can view and check in real time the fresh information of the area whenever and wherever the user has a mobile communication terminal such as a mobile phone. Is what you can do.

A third effect is that the merits of the user can be maximized as a result of easily comparing advertisement contents of the same industry.

The fourth effect is that the third effect can be realized, and as a result, quality and price competition between the same industries can be promoted. As a result, consumers can obtain “good things cheaply”. Is to be able to

The fifth effect is that the first to fourth effects can be realized, thereby promoting the purchase and willingness of consumers, and consequently revitalizing the local economy.

[Brief description of the drawings]

FIG. 1 is a system diagram for explaining a first embodiment of the present invention.

FIG. 2 is a system diagram illustrating a specific example of the community-based real-time electronic advertisement system of FIG. 1;

FIG. 3 is a process flow for explaining a basic operation procedure according to the first embodiment of the present invention.

FIG. 4 is a processing flow for describing a basic operation procedure (1) of the second embodiment of the present invention.

FIG. 5 is a processing flow for explaining a basic operation procedure (part 2) of the second embodiment of the present invention.

[Explanation of symbols]

 10 community-based real-time electronic advertisement system 12 computer 14 mobile phone 20 server 32 mobile phone

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 17/30 380 G06F 17/30 380D H04M 11/08 H04M 11/08

Claims (8)

[Claims] 1. A mobile communication terminal and / or a computer provided at a member store having an Internet access function and capable of communicating with an Internet access function provided at a user side. A server capable of communicating with a mobile communication terminal, wherein the server uses identification information and / or a password set in advance from the computer at the member store and the mobile communication terminal at the member store. A website that can be accessed at any time and that is used to transmit data to the server after inputting data of a three-line advertisement, advertisement details, and images in a dedicated form prepared in advance, and at least a region and a category are registered in advance. Access from a computer at the member store and / or a mobile communication terminal at the member store The data of the three-line advertisement, the advertisement details and the image transmitted to the server using the dedicated form on the website when necessary, and the received three-line advertisement and advertisement details And a means for classifying and accumulating image data, wherein the mobile communication terminal on the user side accesses the server on the Internet network at any time in response to a request from the user side, and at least the desired Means for searching the three-line advertisement, advertisement details, and image data stored in a database on the server using the region or category as a keyword, and at least one or more received from the server as a result of the search The advertisement details and image data relating to the three-line advertisement selected by the user from among the three-line advertisements of Community-real-time electronic advertising system characterized in that it comprises means for urging Views displayed. 2. The server, when classifying the received three-line advertisement, advertisement details, and image data, when the number of display items of the three-line advertisement is limited, the number of display items is limited. Means for converting the displayed three-line advertisement into data in which the display order, the display time and / or the number of display times are limited based on the reception time order, the random order and / or the intentional order. 2. The community-based real-time electronic advertisement system according to 1. 3. The community-based real-time system according to claim 2, wherein the server has means for storing the converted data in a database so that the converted data can be retrieved from the homepage as needed. Electronic advertising system. 4. The computer of the member store accesses the server at any time using the identification information and / or the password and uses the dedicated form on the website established on the server. 4. The community-based real-time electronic advertisement system according to claim 3, further comprising means for transmitting the three-line advertisement, advertisement details, and image data to the server after inputting the data. 5. The mobile communication terminal of the member store accesses the server at any time using the identification information and / or the password, and the mobile communication terminal on the website established on the server. 4. The community-based real-time electronic advertisement system according to claim 3, further comprising means for inputting the data of the three-line advertisement, the advertisement details, and the image using a dedicated form and transmitting the data to the server. 6. The server according to claim 1, wherein when new advertisement information is posted on a bulletin board, the server deletes old advertisement information and updates the advertisement information.
The community-based real-time electronic advertisement system according to any one of claims 1 to 5. 7. The computer of the member store and the movement of the member store on a server that can communicate with a mobile communication terminal and / or a computer provided at the member store having an Internet access function. A step of setting up a website for transmitting data to the server after inputting three-line advertisement, advertisement details and image data from a body communication terminal into a dedicated form prepared in advance, and registering at least a region and a category in advance When accessed from the computer of the member store and / or the mobile communication terminal of the member store, the server sends the server to the server using the dedicated form on the website. While receiving the line advertisement, advertisement details and image data from time to time, the received three line advertisement,
Classifying and accumulating advertisement details and image data, and using the user's mobile communication terminal to access the server on the Internet network at any time in response to a request from the user, and from the home page Searching for the data of the three-line advertisement, advertisement details, and images stored in a database on the server using at least a desired area or category as a keyword; and at least one of the data received from the server as a result of the search. A step of displaying, on the user side, advertisement details and image data relating to the three-line advertisement selected by the user from the three or more three-line advertisements to prompt browsing; and the received three-line advertisement and advertisement details. And when classifying the image data, when the number of display items of the three-line advertisement is limited, the number of display items of the three-line advertisement is limited. Using the server to convert the display order, the display time and / or the number of times of display based on the reception time order, the random order and / or the intentional order, using the server. Optionally, creating a database so that it can be retrieved from the homepage and storing it in the server; and using the computer at the member store, accessing the server as needed using the identification information and / or the password; A step of inputting the three-line advertisement, advertisement details and image data using the dedicated form on the website established on the server, and transmitting the data to the server; The communication terminal is used to access the server at any time by using the identification information and / or the password. Using the dedicated form on the established website, inputting the three-line advertisement, advertisement details, and image data, and transmitting the data to the server. Method. 8. The area according to claim 7, further comprising a step of deleting old advertisement information and updating the advertisement information using the server when new advertisement information is posted on the bulletin board. Adhesive real-time electronic advertising method.