JP2002244959A - Method, program, and system for distribution and management of advertisement information, and information display device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a function to manage the advertisement distributed through digital media. SOLUTION: A method of managing advertisement information comprises a step for adding management information to the advertisement information (S5), a step for sending the advertisement information to a distributor 7, and steps (S110, S111) for receiving completion information including the management information from the distributor when the advertisement information is distributed to an audience.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to advertisement distribution management.

[0002]

2. Description of the Related Art In recent years, advertisements have been digitized and distributed through media such as the Internet and digital broadcasting. In addition, advertisements using storage-based broadcasting using a hard disk and advertisements via a broadband network have been distributed. Here, the storage-type broadcasting refers to a method of distributing content by data broadcasting in, for example, satellite digital broadcasting, storing the content in a hard disk device provided on the viewer side, and repeatedly reproducing and displaying the content.

[0003] In these advertisements, progress management by time is not performed. That is, an advertisement is displayed by performing a predetermined operation when the user wants to view the advertisement.

[0004] In the case of such an advertisement whose progress is not managed by time, it becomes difficult to manage the advertisement period. For example, in a storage-type broadcast using a hard disk, an advertisement once stored may remain on a hard disk of a viewer even after a time limit specified by an advertiser has passed.

[0005] In addition, with the diversification of consumption characteristics, it has become necessary to replace the conventional mass advertisement for general viewers with extremely detailed advertisements specialized for individual viewers. In other words, a mechanism for selecting advertisements according to the characteristics of consumers became necessary.

[0006] Conventionally, attempts have been made to grasp the effects of advertisements. However, conventional advertisements have been placed on the media, combined with programs (hereinafter referred to as contents), and transmitted. In that case, the advertisement placement frame, that is, the date and time, the time, and the size (the size of the advertisement and the length of the time) are determined by the conditions of the media.

[0007] In such a system, it is difficult to quantitatively grasp the transmitted advertisement such as "who", "how much", and "how much interest". For this reason, the number of circulations for newspapers and magazines, and the number of viewers for television and radio, the relationship of which is not always clear to the advertising effect, have been used as criteria for judging the advertising effect.

[0008] Furthermore, there has been a demand for a placement management function, particularly a mechanism for reliably grasping that an advertisement has been delivered.

[0009]

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems of the prior art. An object of the present invention is to provide a function of managing advertisements distributed through digital media.

[0010]

In order to achieve the above object, the present invention employs the following means. That is, the present invention is a method for managing advertisement information, in which a step (S5) of adding management information to advertisement information, a step (S7) of sending the advertisement information to a distribution company, and Receiving the completion information including the management information from the distributor when the information is distributed to the distributor (S110,
S111).

Preferably, the method includes the step of confirming whether or not the completion information has been received at a predetermined time (S121).
And a step (S123) of notifying reception of the completion information at the predetermined time when the reception of the completion information cannot be confirmed.

The present invention also relates to a method for managing advertisement information, comprising the steps of designating an expiration date of the advertisement to the advertisement information and adding such time limit information (S3); (S7) requesting the distribution company to distribute the advertisement information. The display of the advertisement information on the viewer's receiving device is permitted within the validity period, and the advertisement information is not displayed on the viewer's receiving device outside the validity period. The display may be prevented.

The present invention also relates to a method for managing advertisement information, comprising the steps of designating the expiration date of the advertisement to the advertisement information and adding such time limit information (S3); The method may include a step of distributing, wherein display of the advertisement information on the viewer's receiving device is permitted within the validity period, and display of the advertisement information on the viewer's receiving device is prevented outside the validity period.

The present invention also relates to a method for distributing advertisement information, comprising the steps of designating a distribution target of the advertisement to the advertisement information and adding such target information (S4); (S7) requesting a distribution company to distribute the advertisement information to a receiving device of a viewer corresponding to the distribution target, and receiving the advertisement information by a receiving device of a viewer not corresponding to the distribution target. The information may be discarded.

The present invention also relates to a method for managing advertisement information, comprising the steps of designating a distribution target of the advertisement to the advertisement information and adding such target information (S4); The method may further include a step of distributing, wherein the advertisement information is received by a receiver of a viewer corresponding to the distribution target, and the advertisement information is discarded by a receiver of a viewer not corresponding to the distribution target.

The present invention also relates to a method for managing advertisement information, the step of adding identification information for identifying the advertisement to the advertisement information (S1), and distributing the advertisement information to viewers to a distribution company. A requesting step (S7), a step of receiving the identification information and the information indicating the detected behavior of the viewer, and a step of supporting the estimation of the advertising effect based on the received information may be performed.

The present invention also relates to a method for managing advertisement information, the step of adding identification information for identifying the advertisement to the advertisement information (S1), the step of delivering the advertisement information to a viewer, and the step of: The method may include a step of receiving the information and the information indicating the detected behavior of the viewer, and a step of supporting estimation of the advertisement effect based on the received information.

Further, the present invention is a system for managing advertisement information management, comprising: means for adding management information to advertisement information;
It comprises means for sending the advertisement information to the distributor, and means for receiving completion information including the management information from the distributor when the advertisement information is distributed to the viewer.

Further, the present invention is an information display device, a means for receiving advertisement information with an expiration date specified, a means for recording the received advertisement information, an expiration date and current date and time specified in the advertisement information. And means for displaying an advertisement based on the advertisement information when the current date and time is within the expiration date.

The present invention also relates to an information display device, comprising: means for receiving advertisement information with an expiration date specified; means for comparing the expiration date specified in the advertisement information with a current date and time; Is provided with means for recording the advertisement information when the expiration date is within the expiration date, and means for displaying an advertisement based on the advertisement information.

Further, the present invention is a processing device, a means for receiving, from a distribution source, advertisement information to which identification information for identifying an advertisement is added, a means for detecting an action related to an advertisement by a viewer, Means for returning the identification information and the information indicating the action of the viewer to the distribution source.

Further, the present invention is a method for controlling the display of advertisement information stored in a device on the viewer side, wherein information for specifying the advertisement information distributed to the device on the viewer side is transmitted to the device on the distribution side. Recording and stopping the display of the advertisement information distributed to the viewer device (S3).
00-S301), and a step (S304) of transmitting to the device information specifying the designated advertisement information and a command to stop displaying the advertisement information.

Preferably, in the method, the step of designating the advertisement for which the display stop is instructed (S311), and the information for specifying the designated advertisement information and the instruction to start the display of the advertisement information are provided. Transmitting to the device (S314).

Preferably, in this method, a step (S302) of designating a region where the display of the advertisement is stopped or a step (S30) of designating a time when the display of the advertisement is stopped.
3), and the transmitting step (S304).
In the method, information specifying the area or information specifying a time may be transmitted together with the information specifying the advertisement information and the command.

The present invention is also an information display device, which includes a unit for receiving advertisement information, a unit for recording the received advertisement information, a unit for displaying the recorded advertisement, and a command for stopping the display of the advertisement. And means for stopping the display of the advertisement corresponding to the advertisement instructed to stop the display.

The means as described above is used for a CPU of a computer.
May be realized. Further, it may be realized by combining hardware other than a computer, for example, a dedicated LSI, an electronic circuit, and a communication device.

Further, the present invention may be a program for causing a computer to realize any of the above functions. Further, such a program may be recorded on a computer-readable recording medium.

Here, the computer-readable recording medium is a recording medium that stores information such as data and programs by electrical, magnetic, optical, mechanical, or chemical action and can be read by a computer. Say. Examples of such a recording medium that can be removed from a computer include a floppy (registered trademark).
Disc, magneto-optical disc, CD-ROM, CD-R / W, DVD, DA
T, 8mm tape, memory card, etc.

A recording medium fixed to the computer includes a hard disk, a ROM (Read Only Memory), and the like.

[0030]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Preferred embodiments of the present invention will be described below with reference to the drawings. << First Embodiment >> An advertisement management system according to a first embodiment of the present invention will be described with reference to FIGS. 1 and 2 are diagrams showing a data flow in a conventional broadcast advertisement, FIG. 3 is a diagram showing a concept of a multicasting advertisement, and FIG. 4 is a diagram showing various content management codes managed by the present advertisement management system. FIG. 5 is a diagram showing a function of an advertisement code DACS used by the present advertisement management system, and FIG. 6 and FIG.
Is a diagram showing a method of storing the advertisement management code DACS,
8 is a diagram showing an example of use of the advertisement management code DACS, FIG. 9 is a system overall diagram of the present advertisement management system, and FIG. 10 is a diagram showing a data structure of the publication management database 8 shown in FIG. 11 is a flowchart showing the advertisement code adding process executed in the container distribution management server 2 shown in FIG. 9, and FIG. 12 is a flowchart showing the details of the delivery code adding process shown in FIG. Is the broadcast progress management server 3 shown in FIG.
14 is a flowchart showing a distribution process in FIG.
FIG. 15 is a flowchart showing the publication completion receiving process in the distribution management server 2, FIG. 15 is a flowchart showing the publication totaling process in the container distribution management server 2, and FIG. 16 is a flowchart of the advertisement information in the receiving device 4 shown in FIG. FIG. 17 is a flowchart showing reception / display processing, and FIG.
Is a flowchart showing details of the pre-filtering process (S130 in FIG. 16), FIG. 18 is a flowchart showing details of the post-filtering process (S135 in FIG. 16), and FIG. 19 is an advertisement display process (S13 in FIG. 16).
FIG. 20 is a flowchart showing S1359 in FIG. 4 or FIG. 18, FIG. 20 is a diagram showing an example of execution of the advertisement expiration date management process in the receiving device 4 shown in FIG. It is a figure which shows the example of the advertising effect measurement code transmitted to (a).

<Data Flow in Advertising> FIG. 1 shows a data flow in a conventional television broadcasting advertisement. Figure 1
As shown in (1), in a conventional television broadcast, an advertisement produced by an advertising agency is delivered to a broadcast station, where the advertisement is merged with a broadcast content to form a broadcast program.
Then, the advertisement has been broadcast as a program integrated with the broadcast content at the broadcasting station.

FIG. 2 shows a data flow of a broadcasting type advertisement which is one of the conventional type advertisements. In the conventional broadcasting type advertisement, a broadcast program produced at a key station is hierarchically distributed from a key station to a sub-key station, and further from the sub-key station to a local station. In each station, only the advertisement of the broadcast program is replaced and broadcasted.

FIG. 3 shows a data flow in a multicasting type advertisement that has become remarkable in recent years. In the multicast type advertisement, the content and the advertisement are not integrated, but are held in different areas. The content and the advertisement are separately selected and transmitted according to the attributes of the viewer.

In this case, the route from the transmission source to the viewer does not always match. Content and advertisements are transferred between various service providers and combined when displayed (or output) to a viewer.

Such a multi-content type advertisement is
There is a feature that time is not managed. For example, it is distributed on demand and at a timing desired by the viewer. Further, the multi-content type advertisement has a feature that a transmission time, an advertisement content, a transmission place, and the like are determined according to a combined content and a viewer at a distribution destination.

As described above, for an advertisement that is not necessarily managed along the time axis, a condition for displaying the advertisement can be designated, and a mechanism for controlling the display according to the condition is required.

<Content Management Code> FIG. 4 shows the types of various content management codes generally used for managing content. As shown in FIG. 4, the content management codes include content codes, advertisement codes, storage codes, and broadcast codes.

The content code is set by the advertisement creator at the stage of the advertisement production. The content code is used to determine the content of the produced advertisement and the creator. Further, the content code is used in distribution to guarantee the quality of the content and the like.

The advertisement code is set at the stage when the advertisement is transmitted to the media by the sales representative or the media representative of the advertising agency. The advertising code is used to specify which media is used to deliver the produced advertisement and how to distribute it to the viewer.

The present advertisement management system is a system for managing this advertisement code. The advertising code handled by this advertising management system is especially DACS (Digital Advertising Co.)
de System).

This DACS has an advertisement specifying function, a placement management function, a posting deadline management function, an advertisement effect measurement function, a right management function, a delivery management function, and a link function.

The storage code is set when the storage advertisement is transmitted by the storage advertisement service provider. The storage code specifies information necessary for storage, for example, information for identifying a viewer at the storage destination, an address of the storage destination, and the like.

The broadcast code is set when the content is broadcast by the broadcaster. The broadcast code is added to the broadcasted content and set to identify where and how it was broadcast.

<Function of Advertising Code DACS> FIG. 5 shows the function of the advertising code DACS. This figure replaces the advertisement managed by the present system with a packaged product, "Asia Curry", and illustrates the DACS function.

As described above, the advertisement code DACS has the functions of an advertisement specifying function, a placement management function, a posting deadline management function, an advertisement effect measurement function, a right management function, a delivery management function, and a link function. In the advertising code DACS, one code is composed of a combination of partial codes for realizing such functions.

The advertisement specifying function of the advertisement code DACS is as follows.
The function as a unique code that identifies each advertisement. With this advertisement specifying function, an advertisement, for example, one advertisement image for a product curry of a specific food company is specified.

Advertisement code DACS having advertisement specifying function
Is referred to as an advertisement identification code. The advertisement specifying code is given at a stage where the advertisement is delivered to the broadcasting station by the advertising agency (hereinafter referred to as a broadcasting station delivery stage).

The publication management function is a function for confirming whether or not the advertisement has been submitted according to the contract. Here, placing an article means being distributed through a broadcasting station. Even if the advertisement is specified by the same advertisement specifying code, the delivery management is performed by a different code for each distributed medium.

Advertisement Code DACS Having Submission Management Function
The partial code is called the placement control code. This placement management code is also given by the advertising agency at the stage of handing over the broadcasting station.

The posting deadline management function is a function for managing the posting deadline of an advertisement. This function prevents an advertisement from being posted, for example, when the posting deadline has passed. A partial code of the advertising code DACS having a posting deadline management function is particularly called an expire code. This Expire Code is also given by the advertising agency at the stage of handing over the broadcasting station.

The advertisement effect measurement function is a function for measuring the effect of an advertisement. The effect of an advertisement refers to the degree to which the advertisement causes an action that leads to viewer consumption. The actions that lead to consumption include, for example, inducing an advertisement to order a product or inquiring detailed information. The partial code of the advertising code DACS having the advertising effectiveness measuring function is particularly called an advertising effectiveness measuring code. This advertisement effect measurement code is given in the advertisement viewing stage in the receiving device 4 on the viewer side.

The right management function is a code for managing the copyright or the like of an advertisement. Advertising code D with rights management function
The partial code of the ACS is particularly called a rights code. This rights code is given by an advertising agency (or an ad creator) at the stage of producing an ad.

[0053] The delivery function is a function for specifying the distribution destination of the advertisement. The delivery function specifies when, where, and by whom. When is the viewing time. "Where" means, for example, a specific region. As the designation of the region, a number specifying the region, for example, ZIP
(Postal) numbers may be used. Who is, for example, a household or a viewer specified by gender, occupation, type of household, age, and preference.

Advertisement Code DACS Having Delivery Function
Is referred to as a delivery code. This delivery code is given by the advertising agency at the stage of handing over the broadcasting station.

The link function is a code indicating a link to information related to the advertisement. For example, detailed information on the advertisement, a web page of a product purchase destination of the advertisement, and the like are linked. This link code is given by an advertising agency at the stage of producing an advertisement.

<Storage Method of Advertising Code DACS> The advertising code DACS is not the advertisement itself. Therefore,
It is not necessary to display the advertising code DACS directly to the viewer. That is, the advertisement code DACS only needs to be recognized by the advertisement related person and the advertisement management system. A method of storing the advertisement code DACS will be described as an inclusive type and a bundle type.

FIG. 6 shows a method of storing the inclusive type. The inclusive type is a method in which the advertisement code DACS is not integrated with the advertisement information itself, but is stored in a free area of a storage area for the advertisement information or in an area different in format from the advertisement information.

The area different from the advertisement information in format is a header or a footer of a data structure for distributing the advertisement information.

FIG. 7 shows a storage method of the enclosed type. The bundled type is a method of storing the advertisement code DACS integrally with the advertisement information itself. As such a method, the advertisement management system embeds an advertisement code as an electronic watermark in image data constituting advertisement information, for example.

FIG. 8 shows an example of storing the advertisement code DACS in the inclusion type. In this example, the DACS code is specified in the header of the list of the web page including the advertisement information.

<System Configuration of Advertising Management System> FIG.
FIG. 1 shows a system configuration of the present advertisement management system. This system consists of a client who requests an advertisement, an advertising agency that accepts advertisements from the client, an ad creator / program creator who receives an advertisement production request from the advertising agency, and a storage that receives advertisements from the advertising agency. An advertisement is sent from an advertisement service provider and a storage advertisement service provider, and a broadcaster who broadcasts the advertisement is connected to a viewer who views the advertisement.

The advertiser requests the advertisement agency to advertise by stored broadcasting. The advertising agency accepts the request of the advertiser and requests the advertisement creator / program maker to produce an advertisement.
In this system, advertisements are recorded and delivered in a data structure called a container.

For this reason, the advertisement agency requests the advertisement creator / program maker to produce a container. A configuration example of the container is disclosed in Japanese Patent Application No. 2000-19718 filed by the present applicant.
No. 6 discloses this.

The advertisement creator / program maker adds a rights code to the produced advertisement. Then, the advertisement creator / program maker transfers the container including the produced advertisement to the advertisement agency.

The advertisement agency sets an advertisement specifying code in the received advertisement in the container. And the advertising agency
Deliver the container to the storage advertising service provider. However, when the advertisement agency does not set the advertisement identification code, the storage advertisement service provider may set the advertisement identification code.

The storage advertisement service provider has a management terminal 1 for inputting containers and managing advertisements, and a container distribution management server 2 for providing services to the management terminal 1. The storage advertisement service provider uses the management terminal 1 to add an expiry code and a delivery code to the advertisement in the container. Then, the stored advertisement service provider registers the container in the container distribution management server 2.

The container distribution management server 2 is connected online with the broadcast progress management server 3 of the broadcaster. However, digital media, for example, CD-R, D
Container distribution management server 2 offline using VD etc.
May send the data to the broadcast progress management server 3 from.

The container distribution management server 2 delivers the advertisement to the broadcast progress management server 3 with the advertisement management code attached to the advertisement. The container distribution management server 2 has a publication management database 8, and records the publication management code of the advertisement delivered to the broadcast progress management server 3.

The broadcast progress management server 3 distributes the received advertisement to viewers according to the distribution schedule. The broadcast progress management server 3 reads the delivery management code of the delivered advertisement and returns it to the container delivery management server 2 of the stored advertisement service provider. As a result, the broadcast progress management server 3 reports the submission completion.

The container distribution management server 2 receives the submission management code from the broadcast progress management server 3 as a submission completion report, and records the reception date and time in the submission management database 8. The container delivery management server 2 checks whether or not the completion report reception date and time of the publication management database 8 is recorded at a predetermined time. After a predetermined period has elapsed from the broadcast request date, a placement error is output for an advertisement for which there is no placement completion report.

The distributed advertisement is selectively received by the receiving device 4 installed at the viewer's home based on the delivery code. The receiving device 4 is, for example, a set-top box, a satellite broadcast receiving television, a satellite broadcast receiving tuner, a personal computer having a broadcast receiving function, or the like.

The received advertisement is stored in the content storage hard disk 5. The accumulated advertisements are subject to expiration code management. The advertisement within the posting deadline is selectively displayed to a viewer having the attribute specified by the delivery code. However, the selective display function using the delivery code may be canceled to display the stored advertisement regardless of the viewer.

The receiving device 4 such as a set box records the viewing log of the viewer on the hard disk 5 and reports it to the viewing history management server 7 of the advertisement viewing history management company at a predetermined time.

FIG. 10 shows the data structure of the publication management database 8. The record in the submission management database 8 is
It has columns for submission management code, broadcast request date and time, and completion report reception date and time.

The publication management code is an advertisement management code of an advertisement whose broadcast has been requested from the container distribution management server 2 to the broadcast progress management server 3. The broadcast request date and time is the date and time of the request.

The completion report reception date and time is the date and time when the broadcast management code is returned from the broadcast progress management server 3.
When this completion report date and time is blank, it indicates that the publication completion report has not been made yet.

<Operation and Effect> FIG. 11 shows an advertisement code adding process executed by the container distribution management server 2 through the management terminal 1. When the container including the advertisement is input, the container distribution management server 2 executes the processing illustrated in FIG.

First, the container distribution management server 2 determines whether or not an advertisement specifying code is specified for an advertisement in the input container (S1). When the advertisement specifying code is not specified, the container distribution management server 2 requests the stored advertisement service provider to input the advertisement specifying code via the management terminal 1, and adds the input advertisement specifying code to the advertisement ( S2).

Next, the container distribution management server 2 causes the stored advertisement service business operator to input the posting deadline date and time from the management terminal 1 and generates an expire code. Then, the container distribution management server 2 adds an expire code to the advertisement (S3).

Next, the container distribution management server 2 adds a delivery code (S4).

Next, the container distribution management server 2 refers to the used submission management code from a submission management code database (not shown) and generates an undefined submission management code. Then, the container distribution management server 2 adds the generated publication management code to the advertisement (S5). This publication management code is recorded as a used code in the publication management code database.

Next, the container distribution management server 2 causes the stored advertisement service provider to input a storage location of information to be linked to the advertisement from the management terminal 1 and generate a link code. Then, the container distribution management server 2 adds a link code to the advertisement (S3).

Next, the container distribution management server 2 transmits the advertisement to the broadcasting station and requests the broadcasting of the advertisement (S7). At this time, the container distribution management server 2 records the transmitted advertisement management code and the broadcast request date and time in the advertisement management database 8 (S8).

FIG. 12 shows a delivery code adding process (FIG. 11).
S4) of FIG. In this process, the container distribution management server 2 waits for the attribute designation regarding the viewer to whom the advertisement is distributed (S40). Then, the container distribution management server 2 generates a delivery code based on the specified attribute.

First, the container distribution management server 2 determines whether or not an area has been designated (S41). When an area is designated, the container delivery management server 2
Sets the area code of the distribution target area (S42).
However, if no area code is specified, the distribution area is the whole country.

Next, the container distribution management server 2 determines whether the gender of the target viewer has been designated (S
43). When the gender is specified, the container distribution management server 2 sets a gender code to be distributed (S44). However, if no gender code is set,
Processed as a designation for both men and women.

Next, the container distribution management server 2 determines whether or not the occupation of the target viewer has been designated (S
45). When the occupation is specified, the container distribution management server 2 sets the occupation code to be distributed (S46). However, if no occupation is specified, all occupations are considered.

Next, the container distribution management server 2 determines whether or not the family type of the target viewer has been designated (S47). And when the family type is specified,
The container distribution management server 2 sets a distribution target family form code (S48). However, if no family type is specified, all family types are considered.

Next, the container distribution management server 2 determines whether or not the age of the target viewer has been designated (S
49). When the age is specified, the container distribution management server 2 sets the age of the distribution target (S4).
A). However, if no age is specified, all ages are considered.

Next, the container distribution management server 2 determines whether or not the preference of the target viewer has been specified (S
4B). Then, when the preference is specified, the container distribution management server 2 sets a distribution target preference code (S4C). However, if no preference is specified, all occupations are considered.

Next, the container distribution management server 2 requests the stored advertisement service provider to input the type of business of the advertisement requester through the management terminal 1, and sets the input type of business (S).
4D).

[0092] Next, the container distribution management server 2 determines whether or not content suitable for viewing together with the advertisement has been designated (S4E). When the content is designated, the container delivery management server 2
The content code is set (S4F).

However, if no content is specified, it is considered that all contents have been specified as appropriate contents. After that, the container delivery management server 2
The process ends.

FIG. 13 shows a distribution process of the broadcast progress management server 3. In this process, first, the broadcast progress management server 3
Reads the distribution schedule data (S100). An advertisement to be distributed is specified in the distribution schedule data.

Next, the broadcast progress management server 3 determines whether there is an advertisement to be distributed (S101). When there is an advertisement to be distributed, the broadcast progress management server 3 distributes the advertisement (S102).

Next, the broadcast progress management server 3 returns the advertisement placement management code to the container distribution management server 2 of the stored advertisement service provider (S103). Thereafter, the broadcast progress management server 3 returns the control to S101.

If there is no advertisement to be distributed in the determination of S101, the broadcast progress management server 3 ends the processing.

FIG. 14 shows the submission completion reception processing executed in the container distribution management server 2. In this process, the container delivery management server 2 waits for a return of the submission management code, that is, a submission completion report (S11).
0).

When the submission management code is returned (YES in S111), the container distribution management server 2 records the reception date and time as the submission completion report reception date in the submission management database 8 (S112). Thereafter, the container distribution management server 2 returns the control to S110.

FIG. 15 shows the submission tallying process executed in the container distribution management server 2. In this process, the container distribution management server 2 determines whether or not the submission management date has come (S120). Then, when the submission management date and time comes, the container delivery management server 2 checks the submission completion record (presence or absence of the submission completion report reception date and time in FIG. 10) in the submission management database 8 (S121).

Then, the container distribution management server 2 determines whether or not there is a record of the submission completion report reception date and time within a predetermined period in the submission management database 8 (corresponding to an advertisement for which the submission was omitted). (S122).

If there is no omission, the container distribution management server 2 returns the control to S120. On the other hand, when there is an advertisement that is omitted, the container distribution management server 2 outputs an error report (S123). Thereafter, the container distribution management server 2 returns the control to S120.

FIG. 16 shows a receiving process in the receiving device 4. In this process, the receiving device 4 first determines whether to accumulate the received advertisement (S130). In this process, it is determined whether or not the transmitted data is stored in the hard disk 5.

The receiving device 4 compares the received delivery code of the advertisement with the attribute data of the viewer which the receiving device 4 has, and determines whether or not to store the data. This function is also called a grouping function. Since this processing is filtering of data before accumulation, it is referred to as pre-filtering processing.

If the receiving device 4 determines not to store the received data, it discards the received data (S31). On the other hand, if it is determined that the data is to be stored, the received data is stored in the hard disk 5 (S132).

Next, the receiving device 4 determines whether or not the stored advertisement is to be displayed for each user according to the attributes of the user (S133). When the display for each user is not performed, the reception device 4 executes the advertisement display processing as usual (S13).
4).

On the other hand, when displaying by user, display is performed according to the user profile. The display processing according to the user profile is also called post-filtering and processing (S135).

FIG. 17 shows a pre-filtering process (FIG. 1).
6 shows S130) in detail. In pre-filtering, received data is sorted out before storage based on information included in the delivery code.

In this process, the receiving device 4 first reads the delivery code of the advertisement (S1300). Next, the receiving device 4 reads the residence area described in the viewer's profile (S1301). This profile is
Has been loaded into memory. And the receiving device 4
Determines whether the designated area of the delivery code matches the residence area of the viewer described in the profile (S1302).

If the specified area of the delivery code matches the residence area of the viewer, the receiving device 4 stores the advertisement on the hard disk 5 (S1303). Then, the receiving device 4
Ends the pre-filtering process.

On the other hand, if it is determined in step S1302 that the area designation does not match the residence area, the receiving device 4 ends the pre-filtering process. FIG. 18 shows details of the post-filtering process (S135 in FIG. 16). In this process, the receiving device 4 first certifies a viewer (S1350). The current viewer sets the viewer himself / herself by displaying a viewer list (not shown) on the screen and selecting with a pointing device (not shown). The set current viewer is recorded on the hard disk 5. The receiving device 4 recognizes the viewer by reading the current viewer from the hard disk 5.

Next, the receiving device 4 reads the delivery code of the advertisement (S1351). Next, the receiving device 4 reads the profile of the viewer (S1352). The profile describes the viewer's gender, occupation, family form, taste, and the like for each viewer.

Next, the receiving apparatus 4 determines whether or not the gender of the delivery code matches the gender of the viewer described in the profile (S1353). If the gender of the delivery code does not match the gender of the viewer, the receiving device 4
Ends the post-filtering process.

On the other hand, if the gender of the delivery code matches the gender of the viewer, the receiving device 4 determines whether or not the occupation designation of the delivery code matches the occupation of the viewer (S1354). If the occupation specified in the delivery code does not match the occupation of the viewer, the receiving device 4 ends the post-filtering process.

On the other hand, if the gender of the delivery code matches the gender of the viewer, the receiving device 4 determines whether or not the family type designation of the delivery code matches the viewer's family type (S1355). If the family type specified in the delivery code does not match the family type of the viewer, the receiving device 4 ends the post-filtering process.

On the other hand, if the family form of the delivery code matches the family form of the viewer, the receiving device 4 determines whether the designation of the age of the delivery code matches the age of the viewer (S1356). If the age specified in the delivery code does not match the age of the viewer, the receiving device 4 ends the post-filtering process.

On the other hand, when the age of the delivery code matches the age of the viewer, the receiving device 4 determines whether the designation of the preference of the delivery code matches the preference of the viewer (S1357). If the preference specified in the delivery code does not match the preference of the viewer, the receiving device 4 ends the post-filtering process.

On the other hand, if the preference of the delivery code matches the preference of the viewer, the receiving device 4 specifies the appropriate content of the delivery code and the content currently being viewed (or the content to be displayed in combination with the advertisement). Are determined (S1358).
If the appropriate content specified in the delivery code does not match the content to be combined, the receiving device 4 ends the post-filtering process.

On the other hand, when the appropriate content of the delivery code matches the content to be combined, the receiving device 4 executes an advertisement display process (S1359). Thereafter, the receiving device 4 ends the post-filtering process.

FIG. 19 shows an advertisement display process (S13 in FIG. 16).
4 or S1359 of FIG. 18). In this process, first, the receiving device 4 reads the expiry code of the advertisement (S200).

The receiving apparatus 4 determines whether the current date and time is within the expiration code advertisement posting period (described as the posting period in FIG. 19) (S201). If the current date and time is within the advertisement posting deadline, the receiving device 4 displays the advertisement (S
202). Next, the receiving device 4 records the viewing log on the hard disk 5 (S203). Then, the receiving device 4
Ends the advertisement display processing.

On the other hand, if it is determined in S201 that the current time is not within the advertisement posting deadline, the receiving device 4 ends the advertisement display processing as it is. FIG. 20 shows a display example at this time. The upper part in FIG. 20 shows a time chart when the received content and advertisement are displayed in real time. In this case, each advertisement is usually displayed as it is along with the content because it is within the advertisement alert period.

On the other hand, the middle part of FIG. 20 shows a time chart when the recorded content is reproduced.
It is assumed that the advertisement insertion deadline of the recorded advertisement has passed. Then, according to the processing of FIG. 19 described above, the advertisement after the advertisement posting deadline is not displayed. Therefore, the content excluding the advertisement is displayed as shown in the lower part of FIG.

FIG. 21 shows an example of a viewing log recorded in the advertisement display processing. In the present embodiment, the viewing log includes an advertisement specifying code, a receiving device number of the viewer (for example,
Set-top box number), viewer number, viewing date and time,
Includes viewing time and viewing period.

Of these, the advertisement specifying code is
Is attached to the received advertisement information. The advertisement that has been viewed is specified by the advertisement specifying code.

[0126] The viewer receiving apparatus number is a unique number for specifying the receiving apparatus of the viewer. The viewer receiving device number is defined by, for example, the identification code of the receiving device maker and the serial number of the receiving device 4.

The viewer number is a unique number for identifying a viewer. The viewer number is defined by, for example, the identification code of the distributor and the contract number of the viewer.

The viewing time is the time at which the viewer started viewing the advertisement. The viewing period is a period from when the viewer starts viewing the advertisement to when the advertisement ends. Thereby, the viewing history of the viewer is grasped.

[0129] In addition to the above, the viewing log may include records of other actions of the viewer, such as reference to a related web page, ordering of a product at a product ordering site targeted for advertisement, and the like. This viewing log is transmitted from the receiving device 4 to the viewing history management server 7 of the advertisement viewing history management company shown in FIG. 9 via an upstream line (for example, the Internet, a cable television line, or an upstream line for satellite digital broadcasting). .

The viewing history management server 7 totals the viewing logs at a predetermined time and outputs a report. This report may describe the total advertisement viewing period for each advertisement, the advertisement viewing period dependency for each content, the correlation between content and consumption behavior, the correlation between advertisement viewing and consumption behavior, and the like.

As described above, according to the advertisement management system of the present embodiment, an advertisement with a delivery management code is delivered to a broadcaster. Then, when the advertisement is distributed from the broadcaster to the viewer, the broadcaster returns a completion report including the submission management code. For this reason, the completion of the placement can be reliably grasped.

Further, in the present advertisement management system, the returned delivery management code is recorded in the delivery management database 8,
An error report is output for an advertisement for which the publication completion report has not been made by a predetermined time. For this reason, the omission of publication can be reliably detected.

Further, the present advertisement management system distributes the advertisement code attached to an expire code advertisement indicating the advertisement posting period. Then, the receiving device 4 stops displaying the advertisement whose publication period has expired. For this reason, even if the advertisement is based on a stored broadcast, it will not be published after the deadline. Therefore, for example, a special sale advertisement of a supermarket with a limited schedule, a coupon with a limited period, or the like is not displayed after the period.

The present advertisement management system attaches a delivery code to an advertisement and causes the receiving device 4 to perform pre-filtering or post-filtering. For this reason, it is possible to distribute an extremely detailed advertisement to the audience intended by the advertiser by narrowing down the target.

Further, the advertisement management system of the present embodiment
The receiving device 4 accumulates the viewing log and returns it to the viewing history management server 7 as an advertisement effect measurement code. Therefore, it is possible to grasp the characteristics and behavior patterns of the viewer.

<Modification> In the above embodiment, the area designated by the delivery code and the area where the viewer lives are checked by pre-filtering. However, such a check may be performed in post-filtering. Thereby, it is possible to prevent the erroneously accumulated regional advertisement from being displayed. In addition, even when a medium in which a broadcast in a certain area is recorded is sent to another area, an erroneous advertisement in the designated area is not displayed.

In the above-described embodiment, the expiration code is used to confirm the advertisement posting deadline in the advertisement display processing. However, the practice of the present invention is not limited to such a procedure. For example, the advertisement posting expiration date may be confirmed before the advertisement information is stored in the hard disk 5 when the advertisement information is received.

In the above embodiment, the advertisement agency has the advertisement creator / program maker produce an advertisement. Also, the advertising agency handed over the container containing the advertising information to the stored advertisement service provider and sent it to the broadcaster.

However, implementation of the present invention is not limited to such organizational structures and procedures. For example, the advertising agency and the advertisement creator / program creator may be the same organization. Further, the stored advertisement service provider may be a section of an advertising agency. In that case, the management terminal 1 shown in FIG.
The container distribution management server 2, the publication management database 8, and the like are operated in the advertising agency.

In the above-described embodiment, the container is sent from the storage advertisement service provider's container distribution management server 2 to the broadcaster's broadcast progress management server 3, and the advertisement distribution is requested. However, implementation of the present invention is not limited to such organizational structures and procedures. For example, any two or more of an advertising agency, a stored advertisement service provider, and a broadcaster may be the same provider.

Further, the above-mentioned advertisement distribution request may be explicitly instructed from the container distribution management server 2 to the broadcast progress management server 3. Alternatively, it may be implicitly instructed that the container has been sent from the container delivery management server 2 to the broadcast progress management server 3.

In the above embodiment, the viewing log is collected in the viewing history management server 7 of the advertisement viewing history management company. The advertisement viewing history management company may be the same company as any of the advertising agency, the stored advertisement service business, or the broadcast business, or may be an independent business.

<< Second Embodiment >> A second embodiment of the present invention will be described with reference to FIGS. In the first embodiment, an advertisement management system using an advertisement code DACS having an advertisement identification function, a placement management function, a posting deadline management function, an advertisement effect measurement function, a right management function, a delivery management function, or a link function has been described. .

In the present embodiment, an advertisement management system having a function of urgently stopping the display of a specific advertisement or a function of starting the display of an advertisement whose display has been stopped in an advertisement by stored broadcasting will be described. Other configurations and operations are the same as those of the first embodiment. Therefore, the drawings of FIGS. 1 to 21 will be referred to as needed.

FIG. 22 shows an example of an emergency code transmitted by the advertisement management system in the present embodiment. FIG. 23 shows an advertisement stop emergency code transmission process executed by the management terminal 1 in the advertisement management system (FIG. 9). FIG. 24 is a flowchart showing an emergency code transmission process for starting an advertisement, and FIG.
It is a flowchart which shows the emergency code reception process performed by.

<Function of Emergency Code> In the advertisement system, a situation may arise in which an advertisement to be distributed to a viewer and displayed must be stopped. For example, an advertisement may be temporarily stopped or completely stopped due to a natural disaster such as an earthquake, an accident that has occurred on the advertiser side, an accident by an advertisement performer after the advertisement is completed, and the like.

In the conventional advertisement by broadcasting, even in such a case, it is possible to control the stop and start of the advertisement, for example, by replacing the advertisement to be broadcast on the broadcast station side. However, in a stored broadcast that displays an advertisement stored in a device on the viewer side, for example, a hard disk or the like, the distribution side stops / cancels the advertisement.
It was difficult to control the start. The advertisement management system of the present embodiment provides a control function of stopping or starting an advertisement in such a stored broadcast by distributing an emergency code.

FIG. 22 shows an example of an emergency code for stopping the display of an advertisement. As shown in FIG. 22, the emergency code for stopping the advertisement has information of the types of the emergency code: advertisement stop, advertisement stop area information, advertisement designation information, and advertisement stop start time information.

Emergency code type: advertisement stop is information for instructing the receiver of the viewer to stop the advertisement.

[0150] The advertisement stop area information stores information for specifying the area where the advertisement is stopped. The information for specifying an area is, for example, a code for identifying a prefecture, a ZIP (postal) number for identifying an area, and the like.

The advertisement to be displayed is specified in the advertisement specifying information. This information is, for example, information for specifying a specific advertiser. For example, the advertising designation information includes
An advertiser code and a serial number of an advertisement belonging to the advertiser are specified.

As shown in FIG. 22, the advertisement designation information contains J
If P01D * is specified and JP01D is an advertiser code, all advertisements belonging to the advertiser (JP01D) are subject to advertisement suspension (after JP01D, the serial number of the advertiser's advertisement is entered).

In the advertisement stop start time, the time when the advertisement is stopped is specified.

The emergency code for starting the advertisement has columns for the type of emergency code: advertisement start, advertisement start area information, advertisement designation information of the advertisement to be started, and advertisement start time information.

<Operation and Effect> FIG. 23 shows a processing procedure of the emergency code transmission processing of the advertisement stop executed in the terminal 1.
In this process, first, the management terminal 1 sets the type of the emergency code to advertisement stop (S300).

Next, the management terminal 1 is designated a stop target advertisement by the stored advertisement service provider (S301).

Next, the management terminal 1 is designated a stop target area by the stored advertisement service provider (S302). However, if no target area is specified, all areas will be eligible.

[0158] Next, the stop time of the management terminal 1 is designated by the stored advertisement service provider (S303).

Next, the management terminal 1 executes steps S301 to S30.
An emergency code for stopping the advertisement is generated based on the information specified in 3 and transmitted from the broadcasting station (S304).

FIG. 24 shows a processing procedure of an emergency code transmission process for starting an advertisement executed by the management terminal 1. In this process, first, the management terminal 1 sets the type of the emergency code to advertisement start (S310).

Next, the management terminal 1 is designated by the stored advertisement service provider a display start target advertisement (S311).

Next, the management terminal 1 is designated by the stored advertisement service provider as a display start target area (S312).
However, if no display start target area is specified, all areas will be targeted.

Next, the display start time of the management terminal 1 is designated by the stored advertisement service provider (S313).

Next, the management terminal 1 executes steps S311 to S31.
An emergency code for starting the advertisement is generated based on the information specified in 3 and transmitted from the broadcasting station (S314).

FIG. 25 shows the procedure of the emergency code reception process executed by the viewer's receiving device 4 (in FIG. 25, a set-top box).

In this process, the receiving device 4 is usually in a state of waiting for reception of an emergency code from a broadcasting station (S32).
0). When the receiving device 4 receives the emergency code (S321
Is YES), the receiving device 4 searches for an advertisement corresponding to the advertisement specified by the emergency code (S322). Then, when there is no corresponding advertisement in the receiving device 4, the receiving device 4 displays a normal stored broadcast (S323).

On the other hand, if there is a corresponding advertisement in the determination in S322, the receiving device 4 determines the type of the emergency code (S324). When the type of the emergency code is advertisement stop, the receiving device 4 stops broadcasting (that is, stops displaying an advertisement) (S325). As a result, all applicable advertisements are set to be undisplayable (S326).

[0168] If it is determined in S324 that the emergency code type is advertisement start, the receiving device 4 starts broadcasting (ie, starts displaying an advertisement) (S327). As a result, the corresponding advertisement among the stopped advertisements is set to be displayable (S328).

As described above, according to the advertisement management system of this embodiment, an advertiser, a stored advertisement service provider,
Alternatively, the advertisement in the stored broadcast can be stopped or started urgently depending on the circumstances of the broadcast station or the like.

<Modifications> In the above embodiment, the emergency code was distributed from the broadcasting station. However, the practice of the present invention
It is not limited to such a configuration or procedure. For example, the emergency code may be distributed via a medium different from the broadcast medium, for example, a network such as the Internet.

[0171]

As described above, according to the present invention, it is possible to manage the distribution of advertisements distributed through digital media.

[Brief description of the drawings]

FIG. 1 is a diagram showing a data flow in a conventional broadcast advertisement.

FIG. 2 is a diagram showing a data flow in a conventional broadcasting type broadcast advertisement.

FIG. 3 is a diagram showing the concept of multicasting advertising

FIG. 4 is a diagram showing a list of various content management codes.

FIG. 5 is a diagram showing a function of an advertising code DACS.

FIG. 6 is a diagram showing a method of storing an inclusion type of the advertisement management code DACS.

FIG. 7 is a diagram showing a storage method of a bundled type of the advertisement management code DACS.

FIG. 8 is a diagram showing a use example of an advertisement management code DACS.

FIG. 9 is an overall system diagram of an advertisement management system according to an embodiment of the present invention.

FIG. 10 is a diagram showing a data structure of a publication management database 8;

FIG. 11 is a flowchart showing an advertisement code adding process.

FIG. 12 is a flowchart showing details of a delivery code adding process.

FIG. 13 is a flowchart showing a distribution process in the broadcast progress management server 3;

FIG. 14 is a flowchart showing a submission completion receiving process.

FIG. 15 is a flowchart showing a submission tallying process.

FIG. 16 is a flowchart showing a process of receiving and displaying advertisement information in the receiving device 4;

FIG. 17 is a flowchart showing details of a pre-filtering process;

FIG. 18 is a flowchart showing details of post-filtering processing;

FIG. 19 is a flowchart showing an advertisement display process.

FIG. 20 is a diagram illustrating an execution example of an advertisement expiration date management process.

FIG. 21 is a diagram showing an example of an advertising effect measurement code.

FIG. 22 is an example of an emergency code distributed by the advertisement management system according to the second embodiment.

FIG. 23 is a flowchart showing an emergency code transmission process for stopping an advertisement.

FIG. 24 is a flowchart showing an emergency code transmission process for starting an advertisement.

FIG. 25 is a flowchart showing an emergency code reception process.

[Explanation of symbols]

 REFERENCE SIGNS LIST 1 management terminal 2 container distribution management server 3 broadcast progress management server 4 receiving device 5 hard disk 6 network 7 viewing history management server 8 submission management server

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 17/60 504 G06F 17/60 504

Claims (34)

[Claims] 1. a step of adding management information to advertisement information; a step of sending the advertisement information to a distributor; and a step of transmitting completion information including the management information when the advertisement information is distributed to a viewer. Receiving the advertisement information from the distribution company. 2. The method according to claim 1, further comprising the step of: confirming whether or not the completion information has been received at a predetermined time; and, if the completion information cannot be confirmed at the predetermined time, notifying that fact. Delivery management method of the described advertising information. 3. A step of designating an expiration date of the advertisement to the advertisement information, adding such a period information, and requesting a distribution company to distribute the advertisement information to a viewer. A method for managing the distribution of advertisement information, wherein display of the advertisement information on the receiving device of the viewer is permitted within the expiration date, and display of the advertisement information on the reception device of the viewer is prevented after the expiration date. 4. A method of designating an expiration date of the advertisement in the advertisement information, adding such expiration date information, and distributing the advertisement information to a viewer. A method for managing the distribution of advertisement information, wherein display of the advertisement information on the reception device is permitted, and display of the advertisement information on the reception device of the viewer is prevented outside the expiration date. 5. A step of designating a distribution target of the advertisement to the advertisement information, adding such target information, and requesting a distribution company to distribute the advertisement information to a viewer, An advertisement information distribution management method in which a receiving device of a viewer corresponding to a distribution target receives the advertisement information, and a receiving device of a viewer not corresponding to the distribution target discards the advertisement information. 6. A method for designating a distribution target of the advertisement to the advertisement information, adding such target information, and distributing the advertisement information to a viewer. The distribution management method of the advertisement information in which the receiving information of the advertisement information is received by the receiving device, and the receiving information of the viewer not corresponding to the distribution target is discarded. 7. A step of adding identification information for identifying the advertisement to the advertisement information; a step of requesting a distributor to distribute the advertisement information to a viewer; A method for managing distribution of advertisement information, comprising: receiving information indicating an act; and supporting estimation of an advertisement effect based on the received information. 8. A step of adding identification information for identifying the advertisement to the advertisement information; a step of delivering the advertisement information to a viewer; and receiving the identification information and information indicating a detected action of the viewer. And a step of supporting the estimation of the advertisement effect based on the received information. 9. A program for causing a computer to manage advertisement information, wherein: a step of adding management information to the advertisement information; a step of sending the advertisement information to a distributor; and a step of transmitting the advertisement information to a viewer. And receiving the completion information including the management information from the distribution company. 10. The method according to claim 9, further comprising the step of: confirming whether or not the completion information has been received at a predetermined time; and, when the reception of the completion information cannot be confirmed at the predetermined time, reporting the fact. Program to manage the described advertising information. 11. A program for causing a computer to manage advertisement information, comprising the steps of designating an expiration date of the advertisement in the advertisement information and adding such expiration date information; and distributing the advertisement information to viewers. Requesting a distribution company, allowing the display of the advertising information on the receiving device of the viewer within the expiration date, and preventing the display of the advertising information on the receiving device of the viewer outside the expiration date. Program to manage advertising information. 12. A program for causing a computer to manage advertisement information, a step of designating a distribution target of the advertisement to the advertisement information, adding such target information, and distributing the advertisement information to a viewer. Requesting a distribution company to receive the advertisement information at a receiver of a viewer corresponding to the distribution target, and discarding the advertisement information at a receiver of a viewer not corresponding to the distribution target. A program that manages information. 13. A program for causing a computer to manage advertisement information, a step of adding identification information for identifying the advertisement to the advertisement information, and a step of requesting a distribution company to distribute the advertisement information to viewers. A program for managing advertisement information, comprising: a step of receiving the identification information and information indicating the detected behavior of the viewer; and a step of supporting estimation of an advertisement effect based on the received information. 14. A means for adding management information to advertisement information, a means for sending the advertisement information to a distributor, and a step of transmitting completion information including the management information when the advertisement information is distributed to a viewer. An advertisement information management system comprising: means for receiving from the distribution company. 15. The apparatus according to claim 14, further comprising means for confirming whether or not the completion information has been received at a predetermined time, and means for notifying reception of the completion information at the predetermined time when the reception of the completion information cannot be confirmed.
Described advertising information management system. 16. A means for designating the expiration date of the advertisement to the advertisement information, adding such time limit information, and requesting a distribution company to distribute the advertisement information to a viewer, An advertisement information management system that permits display of the advertisement information on the viewer's receiving device within an expiration date and prevents display of the advertisement information on the viewer's reception device outside the expiration date. 17. A means for designating the expiration date of the advertisement to the advertisement information, adding such expiration date information, and distributing the advertisement information to a viewer. An advertisement information management system that accepts display of the advertisement information on the reception device and prevents display of the advertisement information on the reception device of the viewer outside the expiration date. 18. A means for designating a distribution target of the advertisement to the advertisement information, a means for adding such target information, and a means for requesting a distribution company to distribute the advertisement information to a viewer, An advertisement information management system that causes a receiving device of a viewer corresponding to a distribution target to receive the advertisement information and causes a receiving device of a viewer not corresponding to the distribution target to discard the advertisement information. 19. A means for designating a distribution target of the advertisement to the advertisement information, adding such target information, and a means for distributing the advertisement information to a viewer. An advertisement information management system, which causes the receiving device to receive the advertisement information and causes the receiving device of a viewer who does not correspond to the distribution target to discard the advertisement information. 20. A means for adding identification information for identifying the advertisement to the advertisement information; a means for requesting a distributor to distribute the advertisement information to a viewer; An advertisement information management system, comprising: means for receiving information indicating an action; and means for estimating the effect of an advertisement based on the identification information. 21. A means for adding identification information for identifying the advertisement to the advertisement information; a means for distributing the advertisement information to a viewer; and receiving the identification information and information indicating a detected action of the viewer. Means for estimating the effect of an advertisement based on the identification information. 22. A step of receiving advertisement information with an expiration date specified in the computer, a step of recording the received advertisement information, and comparing the expiration date specified in the recorded advertisement information with the current date and time. And a step of displaying an advertisement based on the advertisement information when a current date and time is within the expiration date. 23. A step of receiving, by a computer, advertisement information for which an expiration date is specified; a step of comparing the expiration date specified for the received advertisement with a current date and time; And a step of recording the received advertisement information and displaying an advertisement based on the advertisement information. 24. A computer, from a distribution source, receiving advertisement information to which identification information for identifying an advertisement is added, a step of detecting an action related to the advertisement information by a viewer, Returning information indicating the action of the viewer to the distribution source. 25. A means for receiving advertisement information with an expiration date specified, a means for recording the received advertisement information, a means for comparing the expiration date specified in the advertisement information with a current date and time, Means for displaying an advertisement based on the advertisement information when the expiration date is within the expiration date. 26. A means for receiving advertisement information with an expiration date specified, a means for comparing the expiration date specified in the advertisement information with a current date and time, and when the current date and time are within the expiration date, An information display device comprising: means for recording advertisement information; and means for displaying an advertisement based on the advertisement information. 27. A means for receiving advertisement information added with identification information for identifying an advertisement from a distribution source, a means for detecting an action related to the advertisement by a viewer, an action of the identification information and the action of the viewer. And a means for returning information indicating the status to the distribution source. 28. A method for controlling the display of advertisement information stored in a device on the viewer side, comprising: a step of recording information for specifying the advertisement information distributed to the device on the viewer side in the device on the distribution side; Specifying a stop of display of the advertisement information distributed to the viewer-side device; and transmitting, to the device, information specifying the specified advertisement information and a command to stop the display of the advertisement information. And controlling the display of the stored advertising information. 29. A step of designating the advertisement information instructed to stop the display, and a step of transmitting to the device information specifying the designated advertisement information and a command to start displaying the advertisement information. 29. The method of controlling the display of stored advertisements according to claim 28, further comprising: 30. The method according to claim 30, further comprising: a step of designating an area where the display of the advertisement information is stopped or a step of designating a time when the display of the advertisement information is stopped. And information specifying the area or information specifying the time is transmitted together with the command and the command.
8. A method for restricting the display of the stored advertisement information according to item 8. 31. Distributed to a computer to a viewer,
A program for controlling the display of the advertisement information stored in the viewer-side device, wherein the information identifying the advertisement information distributed to the viewer-side device is recorded in the distribution-side device; Receiving the designation of display stop for the advertisement information distributed to the device, and transmitting, to the device, information specifying the designated advertisement information and a command to stop the display of the advertisement information. . 32. A device for controlling the display of advertisement information stored in a device on the viewer side, means for recording information specifying the advertisement information distributed to the device on the viewer side in the device on the distribution side. Means for receiving designation of display stop for advertisement information delivered to the viewer-side device; means for transmitting to the device information specifying the designated advertisement information and a command to stop the display of the advertisement information A device for controlling the display of the stored advertisement information. 33. A means for receiving advertisement information; a means for recording received advertisement information; a means for displaying recorded advertisement information; a means for receiving a command to stop displaying the advertisement information; Means for stopping the display of the advertisement information instructed to stop the display. 34. A program for causing a computer to control a display device comprising: means for receiving advertisement information; means for recording received advertisement information; and means for displaying the recorded advertisement information. A program having a step of receiving a command to stop the display of the advertisement information and a step of stopping the display of the advertisement information instructed to stop the display.