JP2002238062A - Advertisement view recording method and advertisement view recording system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement view recording method and an advertisement view recording system for solving the problem of there being no means for identifying whoever has actually been viewing and which CM has actually been viewed in a CM broadcast program. SOLUTION: An advertisement view recording server 14 displays a television video image and buttons on the screen of a user terminal connected to the server 14 via the Internet 16. The buttons respectively correspond to advertisements broadcast as television video images. When a viewer depresses a button corresponding to an advertisement televised on the screen at present, a reception section 34 receives information identifying the button and its timing, and an inspection section 38 collates the received result with a list of advertisements stored in a list storage section 46, so as to inspect whether the advertisement corresponding to the depressed button has actually been televised in the timing.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to an advertisement viewing recording method and an advertisement viewing recording system. The present invention particularly relates to a technology for detecting whether or not an advertisement is viewed using a network.

[0002]

2. Description of the Related Art In recent years, in various information services on the Internet, the number of models for providing services free of charge on condition that acceptance of advertisement distribution to users has been rapidly increasing. However, in reality, it is not a matter of accepting an advertisement, and it does not matter whether or not to see the advertisement, and the only way to make the user's eye more sure is to make the advertisement stand out.

[0003] On the other hand, in television broadcasting, in addition to conventional broadcasting in which information flows in one direction, two-way communication broadcasting that is integrated with a communication line such as the Internet is gradually spreading. This interactivity is
It has attracted much attention because it can be used not only to promote the diversification of program formats but also to enhance the advertising effect in commercials.

[0004]

[0005] CM broadcasts mainly focus on the demographics and audience ratings in the time zone to be provided and the message nature of the CM itself. There was no means to objectively confirm whether or not the user watched. In addition, there is not enough incentive for the viewer to watch the CM, and even if the viewer is away from the television during the CM broadcast, he must be silent. Therefore, now that television interactive communication has become possible, creation of a new advertising method that further enhances the advertising effect is expected.

The present inventor has made the present invention based on the above recognition, and an object of the present invention is to detect a viewer's viewing of an advertisement, thereby obtaining a more accurate advertisement rating. In the offer.

[0006]

One embodiment of the present invention relates to an advertisement viewing recording method. In this method, a plurality of buttons corresponding to a plurality of advertisements including an advertisement to be broadcast during the broadcast time of the program are displayed on a screen displaying the program, and one of the plurality of buttons is viewed. When the user presses, the advertisement corresponding to the pressed button is specified, and it is checked whether or not the specified advertisement was actually broadcast at the timing when the button was pressed.

[0007] The term "program" as used herein refers to a program broadcast in terrestrial television broadcasting, satellite television broadcasting, CATV, Internet broadcasting, and the like. A CM broadcast is broadcast as an advertisement between and before and after a program. The “broadcast time slot of a program” may include a broadcast time slot of an advertisement between or before and after the program. The “button” indicates a button graphic that can be selected on the screen, and characters, drawings, and the like may be drawn on the button, or may be horizontally long like a so-called banner advertisement. The buttons may be configured by hardware. However, the shape is not limited to a shape that can be easily recognized as a button, and may be any shape as long as it can be selected.

[0008] As the "screen", a monitor screen in a complex hardware capable of simultaneously displaying a program video and a web page is assumed. For example, a format in which html data is described so that a television screen is embedded on a web page may be used.

The expression "press a button" broadly refers to not only a case where a button displayed on a touch panel is pressed with a finger or a touch pen but also a case where a button is selected by another method such as clicking with a mouse pointer. Is also good.

[0010] The correspondence between the button and the advertisement may be, for example, a form in which a product name, service name, company name, or the like to be advertised is displayed on the button with characters or a logo, or symbolizes the genre of the product or service to be advertised. The mark may be displayed on the button.

[0011] The "inspection" may be performed by preparing a table in which a list of advertisements to be broadcast during the broadcast time zone is recorded, and comparing the advertisement specified by the button with the table.

Still another preferred embodiment according to the present invention relates to an advertisement viewing recording system. The system includes a program processing unit for displaying a program on a screen, and a button display unit for displaying, on the screen, a plurality of buttons corresponding to a plurality of advertisements including an advertisement to be broadcast during the broadcast time of the program. Receiving, when a viewer presses one of the plurality of buttons, button information for specifying the pressed button, and specifying an advertisement corresponding to the button based on the button information By checking the advertisement specifying unit and the specified advertisement with a table recording a list of advertisements to be broadcast, it is checked whether the advertisement was actually broadcast at the timing when the button was pressed. An inspection unit.

[0013] The plurality of buttons displayed by the button display unit may include a button that does not correspond to an advertisement broadcast during a broadcast time zone. A list holding unit that holds a table recording a list of advertisements for each channel, the receiving unit further receives channel information that specifies a channel that the viewer is currently viewing, and the inspection unit determines The inspection may be performed by matching the advertisement with a list corresponding to the channel identified based on the channel information. The system may further include a charging unit for charging a viewing fee for the program, and the charging unit may process a discount on the viewing fee in accordance with a result of the inspection.

The system according to the present embodiment refers to either a server installed on a network or a user terminal alone, or an entire system including a server and a user terminal connected via a network. Each functional block of the program processing unit, the button display unit, the receiving unit, the advertisement specifying unit, the inspection unit, and the billing unit may be provided on the server side or on the user terminal side. It may be provided in both the server and the user terminal, and in that case, each functional block may have the same name. Each of these functions is provided in the form of a program module, and may be executed by one or both of the server and the user terminal, or may be downloaded from the server to the user terminal upon execution.

Any combination of the above components,
What replaced the components and expressions of the present invention among methods, apparatuses, systems, computer programs, and the like is also effective as an aspect of the present invention.

[0016]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS (First Embodiment) An advertisement viewing recording system according to the present embodiment is broadcast on a screen of a user terminal composed of hardware capable of displaying a television broadcast and a web page in a complex manner. A plurality of buttons associated with the advertisement are displayed together with the television image. When a viewer presses a button associated with the advertisement when the advertisement flows between or before and after the program, the pressed button and the time are recorded in the server. The server outputs an accurate viewing result by checking whether the advertisement corresponding to the pressed button has actually been broadcast at that time. The viewing results can be used for an audience rating survey. Points may be given to the viewer according to the viewing result, and the viewing fee of the pay broadcast may be discounted according to the number of accumulated points.

FIG. 1 shows the configuration of an advertisement viewing recording system. The advertisement viewing recording system 10 includes a plurality of user terminals 1
2 and an advertisement viewing record server 14. User terminal 12
Receives broadcast content such as program video from a broadcast device 20 via a broadcast network 18 and transmits and receives data to and from the advertisement viewing recording server 14 via the Internet 16. Since the data processed by the present system uses a line different from the broadcasting network, the present system can be constructed and processed without the intervention of a broadcaster.

The user terminal 12 and the advertisement viewing recording server 14 can be realized in hardware by elements such as a CPU of a computer, and in software by a program having a data transmission / reception function. 2 and 3 to be described illustrate functional blocks realized by their cooperation. Therefore, these functional blocks can be realized in various forms by a combination of hardware and software.

The advertisement viewing record server 14 may include a web server, and the user terminal 12 may be a terminal such as a personal computer having a television receiving function and an Internet browsing function. The broadcasting device 20 widely includes a device having a television broadcasting function, and its size is not limited. It may be a broadcasting device and an antenna for a television broadcasting station, or a computer for Internet broadcasting. The broadcast device 20 may also serve as an advertisement server, or the advertisement server may be provided separately from the broadcast device 20. The broadcasting device 20 may be built in the advertisement viewing recording server 14.

FIG. 2 is a functional block diagram showing the configuration of the advertisement viewing record server. The advertisement viewing recording server 14 includes a communication unit 22, a display processing unit 24, a viewing management unit 32, an advertisement management unit 42, and a user management unit 48. Each unit is connected to the user terminal 12 on the Internet 16 via the communication unit 22.
Send and receive data to and from The communication unit 22 may have a router function or a server function in addition to the data transmission / reception function.

The advertisement management unit 42 includes a list acquisition unit 44 and a list holding unit 46. The list acquisition unit 44 acquires a list of advertisements to be broadcast from the broadcast device 20 or a predetermined advertisement database associated with the broadcast device 20. The list of advertisements is recorded in the list holding unit 46 in the form of a table classified by channel.

The display processing section 24 includes a program processing section 26, a button display section 28, and a button setting section 30. The program processing unit 26 performs processing to display a television image on the screen of the user terminal 12. For example, html data may be described using a tag in which a television screen is embedded in a web page.

The button setting unit 30 sets the type, the number, and the arrangement of the buttons based on the table recorded in the list holding unit 46 in association with the advertisement to be broadcast.
The button setting unit 30 may classify the types of buttons in advance by the advertisement genre and prepare in advance button icons that represent each genre by illustration. The button setting unit 30 selects a button icon according to the advertisement to be broadcast. The button setting unit 30 may prepare a conversion table in which the advertisement genre is associated with the button icon in advance. A button that does not correspond to an advertisement broadcast in the broadcast time zone may be included in the plurality of buttons. The button arrangement may be determined randomly. The button setting may be updated each time the program is switched, or may be updated each time the advertisement is switched.

The button display unit 28 performs processing so that a plurality of buttons set by the button setting unit 30 are displayed in the vicinity of the television image area on the screen displaying the television image. For example, htm that specifies a button image and its arrangement
It may be described in the form of 1 data and transmitted to the user terminal 12.

The viewing management section 32 includes a receiving section 34, an advertisement specifying section 36, a selection result holding section 37, an inspection section 38, a viewing result holding section 39, and a charging section 40. When the viewer presses one of the plurality of buttons displayed on the screen, the receiving unit 34 receives button information for specifying the pressed button from the user terminal 12. Further, the receiving unit 34 receives, from the user terminal 12, channel information for specifying a channel that the viewer is currently viewing.

The advertisement specifying unit 36 specifies an advertisement corresponding to the button based on the button information and the channel information received from the receiving unit 34. The setting by the button setting unit 30 may be referred to to specify the advertisement. The specified advertisement is stored as a selection result holding unit 37 as a button selection result.
Will be recorded. In this selection result, the date and time when the button was pressed are further recorded. The date and time may be recorded on the user terminal 12, and may be received and recorded as part of the button information. The date and time when the receiving unit 34 receives the button information may be recorded as the date and time when the button was pressed.

The inspection unit 38 inspects whether the advertisement whose button has been pressed has actually been broadcast at the time of pressing the advertisement. This inspection is performed by comparing the selection result recorded in the selection result holding unit 37 with a table in which a list of advertisements is recorded. The inspection unit 38 may inspect the specified advertisement by comparing it with a list corresponding to the channel based on the channel information. A predetermined time lag may be allowed between the timing of pressing the button and the timing of broadcasting the advertisement. The inspection result is recorded in the viewing result holding unit 39 as the viewing result. The inspection unit 38 may inspect the selection result in a batch process at a predetermined timing such as after the end of the program.

As described above, by simply selecting a button corresponding to the advertisement currently displayed on the screen from the plurality of buttons displayed near the television image, an almost accurate advertisement viewing survey can be performed.

The charging unit 40 charges the viewing fee of the pay program, and processes the discount of the viewing fee according to the result of the inspection by the inspection unit 38. For example, points may be added according to the number of views of the advertisement.

The user management section 48 includes a user authentication section 50 and a user information holding section 52. User information holding unit 5
2, the user ID of the viewer is registered in advance, and the user authentication unit 50 authenticates the viewer by receiving the user ID from the user terminal 12 and checking the user ID with the user information holding unit 52. This user ID may be used for charging processing by the charging unit 40.

FIG. 3 is a functional block diagram showing the configuration of the user terminal. The user terminal 12 includes a broadcast receiving unit 60, a communication unit 62, a user authentication unit 64, a channel processing unit 66,
It includes a button processing unit 72 and a display processing unit 78. Each unit transmits and receives data to and from the advertisement viewing recording server 14 on the Internet 16 via the communication unit 62. The broadcast receiving unit 60 receives a television image from the broadcast device 20.
The user authentication unit 64 transmits the user ID to the advertisement viewing record server 14 to be authenticated.

The channel processing section 66 includes a channel information transmitting section 68 and a channel specifying section 70. The channel designation unit 70 designates a broadcast channel to be displayed on the screen by a viewer operation. The designated broadcast channel is transmitted to the advertisement viewing recording server 14 by the channel information transmitting section 68 as channel information.

The button processing section 72 includes a button selecting section 74 and a button receiving section 76. The button receiving unit 76 receives, from the button display unit 28 of the advertisement viewing recording server 14, html data specifying the button image and its arrangement.
The button selection unit 74 selects one of the plurality of buttons according to the operation of the viewer, and transmits button information indicating the selected button to the advertisement viewing recording server 14.

The display processing section 78 includes a program processing section 80 and a button display section 82. The program processing unit 80 receives a television image from the broadcast receiving unit 60. The program processing unit 80
The television image of the broadcast channel specified by the channel specifying unit 70 is displayed in the image display area described in the html data received from the communication unit 62. The button display unit 82 receives the button image received from the button receiving unit 76 and the html data specifying the arrangement thereof,
A plurality of buttons are displayed near the image display area.

FIG. 4 shows a screen configuration of the user terminal. The terminal screen 100 includes an image display area 104 in which a television image is displayed, and a button area 102 in which a plurality of buttons are displayed in the vicinity thereof. The plurality of buttons displayed in the button area 102 are each represented by a symbolic illustration according to the genre of the advertisement. For example, when a viewer presses a car illustration button while an advertisement for a car is flowing in the video display area 104, points are added.

FIG. 5 shows an advertisement list table. The advertisement list table 106 is a table that records the broadcast schedule of the advertisement, and is stored in the list storage unit 46 of the advertisement viewing recording server 14. The advertisement list table 106 includes a date column 108, a channel column 109, and a time column 11
0, an advertisement name column 112, an advertisement type column 114, and an advertisement number column 116. Date column 108, Channel column 10
The broadcast date, broadcast channel, and scheduled broadcast time are recorded in the 9 and time fields 110, respectively.

In the advertisement name column 112, information on the name of the product or service to be advertised, the title of the advertisement, the advertiser, etc. is recorded as information indicating the advertisement. In the advertisement type column 114, information indicating the genre of the advertisement target is recorded. This genre may be determined based on a report to each advertiser, or the advertisement name column 11
2 may be determined. The advertisement number column 116 is a number assigned for associating each advertisement with a button. For example, a unique number is assigned in the broadcast time zone. The button setting unit 30 may arrange buttons based on this number, or may assign this number to the button setting unit 3.
0 may be generated.

FIG. 6 shows a selection result table. The selection result table 118 is a table in which selection results indicating the buttons pressed by the viewer and the timing are recorded, and are stored in the selection result storage unit 37. This selection result table 118
Includes a user ID column 120, a date column 122, a time column 12
4, and an advertisement number column 126. The user ID of the viewer who pressed the button is recorded in the user ID column 120, and the date when the button was pressed is recorded in the date column 122. The time at which the button was pressed is recorded in the time column 124,
An advertisement number indicated by the pressed button is recorded in the advertisement number column 126.

FIG. 7 shows a viewing result table. The viewing result table 128 is a table in which results checked by the checking unit 38 are recorded, and is held in the viewing result holding unit 39. The viewing result table 128 includes a user ID
A column 129, a date column 130, a time column 132, and a result column 134 are included. The user ID of the viewer is recorded in the user ID column 129, and the date when the advertisement was broadcast is recorded in the date column 130. The time column 132 records the time at which the advertisement was broadcast, and the result column 134 records the result of whether the advertisement was viewed by the viewer.

The operation of the above configuration will be described below.

FIG. 8 shows the flow of operation in the advertisement viewing recording system. First, the viewer is authenticated by the user ID and logs in to the advertisement viewing recording server 14 (S1).
0). The advertisement viewing recording server 14 acquires a list of advertisements (S12), and sets a plurality of buttons based on the list (S14). A television image is displayed on the screen of the user terminal 12, and a button is displayed near the television image (S16).

The advertisement viewing record server 14 is connected to the user terminal 12
When the button information is received from (S18), the advertisement and the timing specified by the button are recorded as the selection result (S18).
20). The reception and recording of the button are repeated until logout is performed (S22). After that, the selection result is compared with the advertisement list (S24), and points are added according to the result (S26).

(Second Embodiment) The first embodiment in which the inspection unit 38 in the advertisement viewing recording server 14 of this embodiment inspects in a batch process in that the inspection result of the button selection is inspected each time the button is pressed. And different.

FIG. 9 shows the flow of operation in this embodiment. Steps S50 to S56 correspond to steps S10 to S1 in FIG.
The same as up to 6. When the advertisement viewing recording server 14 receives the button information from the user terminal 12 (S58), the advertisement and the timing specified by the button are specified (S62).
It is compared with a list of advertisements (S64). As a result, if it matches with the list of advertisements and it is confirmed that the advertisement was actually broadcast (S64Y), points are added (S6).
6). The processing from S58 to S66 is repeated until logout is performed (S68).

The present invention has been described based on the embodiments. This embodiment is an exemplification, and it is understood by those skilled in the art that various modifications can be made to the combination of each component and each processing process, and that such modifications are also within the scope of the present invention. . Hereinafter, some modified examples will be described.

A plurality of buttons may be prepared for one advertisement, and a button may be selected in the form of a questionnaire or a quiz using these as options. Thereby, the advertisement can be more strongly impressed to the viewer.

As the viewing result, unviewed advertisements may be listed. A process may be performed to cause a specific user to re-view an unviewed advertisement based on this list.

A present may be given to the viewer according to the number of points to be added based on the viewing result. Since the viewed advertisement can be specified as the viewing result, processing may be performed so that the advertiser presents the advertisement.

The buttons associated with the advertisements may be displayed not only near the outside of the display area of the television picture but also at a predetermined position in the picture display area. For example, when a selectable object such as a button is displayed as a part of a CM image as a video and the viewer presses the display area, the user terminal that accepts the display area transmits the button area to the advertisement viewing record server as button information. Good. In this case, a description such as “click here” may be added to a part of the CM video in the video.

[0050]

According to the present invention, it is possible to carry out an almost accurate advertisement viewing survey by a relatively simple procedure.

[Brief description of the drawings]

FIG. 1 is a diagram showing a configuration of an advertisement viewing recording system.

FIG. 2 is a functional block diagram illustrating a configuration of an advertisement viewing record server.

FIG. 3 is a functional block diagram illustrating a configuration of a user terminal.

FIG. 4 is a diagram showing a screen configuration of a user terminal.

FIG. 5 is a diagram showing an advertisement list table.

FIG. 6 is a diagram showing a selection result table.

FIG. 7 is a diagram showing a viewing result table.

FIG. 8 is a flowchart showing a flow of an operation in the advertisement viewing recording system.

FIG. 9 is a flowchart illustrating a flow of an operation in the second embodiment.

[Explanation of symbols]

10 advertisement viewing record system, 12 user terminals,
14 advertisement viewing record server, 26 program processing unit, 2
8 button display section, 34 receiving section, 36 advertisement specifying section, 38 inspection section, 40 billing section, 80 program processing section, 82 button display section.

Claims (6)

[Claims] 1. A plurality of buttons respectively corresponding to a plurality of advertisements including an advertisement to be broadcast in a broadcast time zone of the program are displayed on a screen for displaying the program, and one of the plurality of buttons is displayed. When the viewer presses, the advertisement corresponding to the pressed button is specified, and it is checked whether the specified advertisement was actually broadcast at the timing when the button was pressed. Ad viewing recording method to be. 2. A table in which a list of advertisements to be broadcast during the broadcast time zone is recorded, and the inspection is performed by comparing the identified advertisement with the table. 2. The advertisement viewing recording method according to 1. 3. A program processing unit for displaying a program on a screen, and a button display for displaying, on the screen, a plurality of buttons respectively corresponding to a plurality of advertisements including an advertisement to be broadcast in a broadcast time zone of the program. And a receiving unit that receives button information specifying the pressed button when the viewer presses one of the plurality of buttons, and an advertisement corresponding to the button based on the button information. By specifying the advertisement specifying unit and the specified advertisement against a table recording a list of advertisements to be broadcast, whether or not the advertisement was actually broadcast at the timing when the button was pressed An inspection unit for inspecting whether the advertisement is recorded or not. 4. The plurality of buttons displayed by the button display unit include a button that does not correspond to an advertisement broadcast during the broadcast time zone.
The advertisement viewing record system according to 1. 5. A list holding unit for holding a table recording the list of advertisements for each channel, wherein the receiving unit further receives channel information for specifying a channel currently being viewed by the viewer. 5. The method according to claim 3, wherein the inspection unit performs the inspection by comparing the specified advertisement with a list corresponding to a channel specified based on the channel information. Ad viewing record system to be described. 6. The method according to claim 3, further comprising a charging unit for charging a viewing fee for the program, wherein the charging unit processes a discount on the viewing fee in accordance with a result of the inspection. The advertisement viewing record system according to any one of the above.