JP2002230257A - Analytical system for information distributed geographically - Google Patents

Abstract

PROBLEM TO BE SOLVED: To interlock display of an analytical result by a table form with display of an analytical result using a map. SOLUTION: Information owned by each member is analyzed geographically as to a population comprising a large number of members distributed geographically. A member specifying information (member number) for specifying the each member, a positional information (address) for indicating a geographical position of the each member, and an analysis-objective information (purchase amount) which the each member has are input from an information input part 10 in the individual member, to be stored in an information storage part 20. A table exhibition part 30 divides the purchase amount into plural sections d1-d3 to exhibit the numbers n1-n3 of the members belonging to the respective sections by the table form. When an operator clicks a cell of a table to select a specified section, a geographic distribution of the members belonging to the selected section is exhibited on the map by a map exhibiting part 40.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system for analyzing geographically distributed information, and more particularly to an analysis on a map relating to a purchase amount of a geographically distributed customer and a sales of a geographically distributed store. The present invention relates to an analysis system suitable for performing analysis on a map related to a forehead.

[0002]

2. Description of the Related Art In the field of marketing, it is important to accurately analyze purchase trends of individual customers and sales trends of individual stores. In particular, in grasping the prevailing trade area, an analysis map that displays various information on a map is used. It is essential to conduct a geographical analysis of how stores are selling.

[0003] Generally, in mail-order sales for members or sales using credit cards, personal information and purchase histories of individual customers are stored as data, and the purchase tendency is analyzed based on these data. . For example, in a method called decyl analysis, members who become members are divided into groups of 10 levels in descending order of the purchase amount within a certain period, and the purchase amount is totaled or accumulated for each group. Then, the results are summarized in a tabular format and analyzed. In addition, as a method of grasping the predominant commercial area on a map, a GIS (Geograph) that presents the geographical distribution of various data on an actual map by presenting it.
ic Information Systems). By using this GIS analysis, geographic information can be grasped intuitively.

[0004]

As described above, individual methods such as decyl analysis and GIS analysis are already widely used in the field of marketing, but these analysis methods are separate systems. In many cases, an appropriate analysis system is not prepared for performing an analysis that combines both methods. However, in actually conducting analysis in marketing, an analysis process that involves displaying the results of decyl analysis etc. in a table format and displaying data about members belonging to a specific group on a map Therefore, there is a demand for an analysis system capable of linking the analysis result display in a tabular form with the analysis result display using a map.

Accordingly, an object of the present invention is to provide a system for analyzing geographically distributed information, in which the analysis result display in a table format and the analysis result display using a map can be linked.

[0006]

Means for Solving the Problems (1) A first aspect of the present invention corresponds to a first embodiment described later,
In a geographically distributed information analysis system for analyzing predetermined information possessed by each member of a population consisting of a large number of geographically distributed members, a member for specifying each member for each member Identification information, location information indicating the geographic location of each member,
An information input unit for inputting information to be analyzed held by each member, an information storage unit for storing the information input by the information input unit, and dividing the analysis target information into a plurality of sections, based on the information in the information storage unit. In addition, a predetermined analytical numerical value (for example, the number of members) of the members belonging to each segment is
From a table presenting unit that presents in a table format in a cell corresponding to each division and a cell that constitutes a table presented by the table presenting unit, select an arbitrary cell based on an instruction of an operator, A map presenting unit that extracts individual members belonging to the selected cell based on the information in the information storage unit, and presents the geographic distribution of the extracted members on a map according to the position information of the individual extracted members; Is provided so that the analysis result is displayed in the form of a table by the table presenting unit, and the analysis result in the form of a map can be displayed by performing an input for selecting a cell in the table.

(2) The second aspect of the present invention is the above-mentioned first aspect.
In the analysis system according to the aspect, the map presentation unit sets a plurality of individual regions on the map, and presents information indicating the number of extracted members located in each individual region on the map. .

(3) The third aspect of the present invention is the above-mentioned second aspect.
In the analysis system according to the aspect, each individual region is presented in a display form corresponding to the number of extraction members located in the individual region (for example, colored display is performed in a color corresponding to the number), and extraction is performed. The distribution of the selected members on the map can be visually grasped.

(4) A fourth aspect of the present invention corresponds to a second embodiment described later. In the system for analyzing geographically distributed information according to the first aspect,
The information input section inputs analysis target auxiliary information (eg, age) along with the analysis target information (eg, purchase price) of each member, and the map presentation section displays the individual members belonging to the selected cell. Is extracted, and the analysis target auxiliary information of the extracted members is presented on a map according to the position information of each extracted member.

(5) The fifth aspect of the present invention relates to the above-mentioned fourth aspect.
In the analysis system according to the aspect, the map presentation unit sets a plurality of individual areas on the map, divides the analysis target auxiliary information into a plurality of sections, and extracts the extracted members located in each individual area for each of the sections. The number or ratio is presented on a map.

(6) The sixth aspect of the present invention is the above-mentioned fifth aspect.
In the analysis system according to the aspect, in each individual area, a graph showing a composition ratio of each extraction member located in the individual area for each “division regarding auxiliary information to be analyzed” is presented. .

(7) A seventh aspect of the present invention is the above-mentioned first aspect.
In the analysis system according to any one of the aspects to 6, the table presentation unit includes:
The number or ratio of members belonging to each section is presented as an analysis numerical value in each cell.

(8) The eighth aspect of the present invention is the above-mentioned first aspect.
In the analysis system according to any one of the first to seventh aspects, information expressed by numerical values is used as the analysis target information or the analysis target auxiliary information, or both, and a plurality of sections are set based on a numerical range. .

(9) The ninth aspect of the present invention is the above-mentioned eighth aspect.
In the analysis system according to the aspect, the table presentation unit divides the analysis target information into ten sections so that members corresponding to 1/10 of the population belong to each section, and determines the result of the decyl analysis. It has a function of presenting the table shown.

(10) In a tenth aspect of the present invention, in the analysis system according to the eighth or ninth aspect described above, the table presenting unit may be configured such that “the numerical value as analysis target information possessed by a member belonging to each division” Or the ratio of the total value to the total value of the numerical values that are the analysis target information of all members belonging to the population, or the cumulative value of these values. "
Are presented as numerical values for analysis.

(11) According to an eleventh aspect of the present invention, in the analysis system according to the first to tenth aspects, the table presenting unit uses two types of information as analysis target information.
The information to be analyzed is divided into a plurality of
By arranging the sections relating to the information to be analyzed in the vertical direction and the sections relating to the second information to be analyzed in the horizontal direction,
It has a function of presenting a table composed of cells arranged two-dimensionally.

(12) According to a twelfth aspect of the present invention, in the analysis system according to the eleventh aspect, the table presenting unit comprises:
Using the predetermined information in the first period as the first analysis target information and using the predetermined information in the second period as the second analysis target information, a table showing the temporal transition of the predetermined information can be presented. Things.

(13) According to a thirteenth aspect of the present invention, in the analysis system according to any one of the first to twelfth aspects, the map presenting section includes a plurality of cells constituting a table presented on a display screen. From the first operation input for selecting one or a plurality of cells and the second operation input indicating an instruction for presenting a map for the cell selected at the present time. Is performed.

(14) In a fourteenth aspect of the present invention, in the analysis system according to any one of the first to thirteenth aspects, a customer who has registered as a member for a predetermined business activity is a member of a population and an address of each customer Alternatively, the information indicating the whereabouts is set as the position information, and the information indicating the usage status of each customer regarding the sales activity is set as the analysis target information.

(15) According to a fifteenth aspect of the present invention, in the analysis system according to the first to thirteenth aspects, each store of a predetermined business entity is a member of a population and indicates an address of each store. The information is position information, and the information indicating the business status of each store is analysis target information.

(16) According to a sixteenth aspect of the present invention, the system for analyzing geographically distributed information according to the first to fifteenth aspects is constructed using a computer, and a program to be incorporated in the computer is installed in the computer. It is recorded on a readable recording medium and can be distributed.

(17) In a seventeenth aspect of the present invention, there is provided a computer program for constructing, using a computer, the system for analyzing geographically distributed information according to the first to fifteenth aspects. It was made.

[0023]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The present invention will be described below based on an embodiment shown in the drawings.

§1. First Embodiment First, a first embodiment of the present invention will be described based on the block diagram of FIG. The system shown in FIG. 1 is a system for analyzing predetermined information possessed by each member in a population consisting of a large number of members distributed geographically. As shown, an information input unit 10, an information storage unit 20, a table presenting unit 30, and a map presenting unit 40. However, in practice, this analysis system
It can be realized by incorporating a dedicated software program into a general-purpose computer, and the components shown in each block in the figure are realized as one function of this computer.

The information input unit 10 is a component that performs a function of inputting various information necessary for analysis as data, and the input information is stored in the information storage unit 20. In the case of this embodiment, the information input unit 10 includes, for each member, member specifying information for specifying each member, position information indicating a geographical position of each member, analysis target information of each member, And the information storage unit 2
Performs the function of storing in 0. The information input by the information input unit 10 does not necessarily need to be directly provided from an operator by a keyboard or the like, and may be input in a format in which data is read from various recording media, or data may be received via a network. The input may be performed in a format to be performed. Alternatively, a result obtained by performing an operation such as an aggregation operation, an average operation, or an accumulation operation on existing data may be input.

FIG. 1 shows a state in which information about n members has already been input into the information storage unit 20. In this example, information of one member is stored as one record, and each record includes member identification information, position information, and analysis target information. Here, for convenience of explanation, an example in which the present invention is applied to the analysis of the card usage amount of each member in a population including members of a certain credit card will be described, and each information is shown in FIG. Let's assume that this is specific information. That is, the member number is used as the member identification information, the address of the member (address data itself, or data such as latitude and longitude corresponding to the address position) is used as the position information, and the analysis target information is used as the analysis target information. The quarterly usage amount of the member will be used.
Of course, in practice, each member's name, age, gender,
Generally, personal information such as a telephone number, a family structure, and a hobby is also taken into the analysis system, but here, for convenience, only each information as shown in FIG.
The following description will be made assuming that the value is 0.

A feature of the analysis system according to the present invention is that it is possible to link the analysis result display in a table format with the analysis result display using a map. The table presenting unit 30 illustrated in FIG. 1 is a component that presents an analysis result in a table format based on information in the information storage unit 20, and the map presenting unit 40 is based on information in the information storage unit 20. This is a component that presents analysis results using a map. In the present invention, first, the analysis result presentation using the map is performed by the map presentation unit 40 by presenting the analysis result in the table format by the table presentation unit 30 and then selecting the cells in the table. , And the linked analysis from the table format to the map format is performed.

The table presenting section 30 divides the information to be analyzed into a plurality of sections and, based on the information in the information storage section 20, divides a predetermined numerical value for analysis (for example, the number of members) concerning the members belonging to each section. , A process of presenting in a table format in a cell corresponding to each section. For example, in the case of the example shown here, the quarterly use amount of the member is the analysis target information. As described above, when information represented by a numerical value is used as the analysis target information, the plurality of sections may be set based on the numerical value range. Specifically, for example, the case where the total amount of use in the quarter is 200,000 yen or more is classified as d
If it is 1, and if it is 50,000 yen or more and less than 200,000 yen, it is classified as category d2, and if it is less than 50,000 yen, it is classified as category d3, the analysis target information (total usage amount in a specific quarter) of each member is 3
Can be divided into two categories. In the block of the table presentation unit 30 in FIG.
1, d2, and d3.
A table showing the numbers n1, n2 and n3 of the members belonging to the individual sections is shown. That is, of the n members in total, n1 members have a total usage amount of 200,000 yen or more in the quarter, and n members have a member of 50,000 yen or more and less than 200,000 yen.
It can be recognized from this table that there are n3 members who are less than 50,000 yen for 2 people.

In this example, as the numerical value for analysis displayed in each cell, the number n of members belonging to each division is used.
Although 1, n2 and n3 are used, the numerical value for analysis presented in the cell is not limited to the number of the members to which the member belongs, and any numerical value can be used as long as it is a numerical value related to the member to which the member belongs. I don't care. For example, the total value or average value of quarterly usage amounts of members belonging to each category may be used as the numerical value for analysis. Alternatively, if information such as the age and gender of each member is stored in the information storage unit 20, instead of the number of members n1, n2, and n3, the average age and gender of the members belonging to each category are used. The composition ratio and the like may be displayed as numerical values for analysis.

On the other hand, the map presenting section 40 selects an arbitrary cell from the cells constituting the table presented by the table presenting section 30 based on the instruction of the operator, and stores the selected cell in the information in the information storage section 20. Based on the extracted information, individual members belonging to the selected cell are extracted, and a process of presenting the geographical distribution of the extracted members on a map according to the position information of the individual extracted members is performed. For example, from the table illustrated in the table presenting unit 30 in FIG. 1, the operator indicates a cell indicating the division d1 (a cell in which the character “d1” in the figure is described, or “n1” (It may be a cell that contains the character ")". Then, the map presentation unit 40
Performs a process of extracting n1 members belonging to the section d1 from the n members and presenting the geographic distribution of the extracted members on a map. An example of the map presented in this manner is shown in the block of the map presentation unit 40 in FIG. In the illustrated example, a plurality of individual areas A to E are set on the map, and information indicating the number of extracted members located in each individual area is presented on the map. That is, n11 to n15 in the figure indicate the number of members belonging to the section d1 in each of the individual areas A to E.

As described above, the characteristic of the analysis system according to the present invention is that, first, the analysis object information is divided into a plurality of sections by the table presenting section 30, and the analysis numerical values ( For example, the number of members n1 to n
3) is presented in the form of a table in the cell corresponding to each section, and the map presenting section 40 accepts an input to select a specific section by causing the operator to select a specific cell in this table. Then, a process of extracting individual members belonging to the selected cell and presenting the geographic distribution of the extracted members on a map according to the position information of the individual extracted members is performed. From the operator's point of view, first, n
The numerical value for analysis of the population consisting of first name members is divided into multiple sections and presented as cells, and when a section (cell) of interest is selected, the distribution of members belonging to that section is presented as a map. become.

§2. Specific Example of First Embodiment Next, a more specific example of the above-described first embodiment will be described. Here, it is assumed that specific information as shown in FIG. 2 is input by the information input unit 10 and stored in the information storage unit 20. That is, for a population of members of a certain credit card member, the member number of each member is entered as member identification information, the address of each member is entered as location information, and the credit of the individual member in the most recent quarter is entered. It is assumed that the card usage amount (total amount for the quarter) has been input as information to be analyzed.

The table presenting section 30 presents a table based on the information in the information storage section 20 as described above. Here, an example in which a table for decyl analysis is presented will be shown as a specific example. FIG. 3 shows an example of such a table for decyl analysis. In order to perform the decyl analysis, a process of dividing the analysis target information into ten sections is performed so that members corresponding to 1/10 of the population belong to each section. For example, suppose that the total number of members of this credit card is 120,000, of which 30,000 are dormant members. In this case, the number of members to be a population is 90,000 excluding dormant members. Therefore, the Decyl analysis showed that the population of 90,000
In this case, the division is set so that the number of members belonging to each division is 9,000. In the example shown in FIG. 3, each member is classified into 10 divisions of division 1 to division 10 in the descending order of the usage amount within the quarter serving as the analysis target information, and five types of numerical values for analysis are presented for each division. ing. That is, in this table, five types of numerical values for analysis, such as the number of members, the total amount of use, the composition ratio of the amount of use, the total thereof, and the average amount of use per person, are presented in separate cells. Although the number of members indicates the number of members belonging to each section, since this example shows the result of the above-mentioned decyl analysis, a numerical value of 9000 is shown in each section. I have. The total usage amount indicates the total usage amount of 9,000 members belonging to each category, and the average usage amount per person is the average amount obtained by dividing this total usage amount by 9,000 members. is there. The usage amount composition ratio indicates the ratio of the total usage amount of the category to the total usage amount of all the categories (in this example, 900 million yen), and the cumulative usage amount indicates the cumulative value of this ratio. It is shown.

In the case of the example shown in the figure, the members who belong to the category 1 (only 10% of the population) receive 39.
8% is occupied, and furthermore, members belonging to either of the categories 1 and 2 (only 20% of the population) occupy 60.3% of the total usage. Therefore, when conducting a marketing analysis on this credit card, it can be recognized that it is extremely important to perform a trend analysis on members belonging to categories 1 and 2. Here, if the operator performs an input to select cells corresponding to sections 1 and 2 in the table shown in FIG. 3, the geographic distribution of members belonging to sections 1 and 2 can be obtained. FIG. 4 is a diagram illustrating a specific method of such a selection operation. In this example, in a state where a table as shown in the figure is displayed on the display screen, the mouse pointer MP is moved over a desired cell, and a mouse click operation is performed so that the cell can be selected. I have. In the figure, the cell selected by the mouse click operation is indicated by hatching (actually, the operator can be informed that the cell has been selected by, for example, changing the display color of the cell). . In this example, an example is shown in which a cell containing numbers 1 to 10 indicating divisions is selected. However, any cell such as a cell containing the number of members or a cell containing the composition ratio is selected. It doesn't matter. In short, any cell may be selected as long as the operator performs the division selection.

In the example shown in FIG. 4, a first operation input for selecting one or a plurality of cells from among a plurality of cells constituting a table presented on the display screen, A map presentation process is executed based on a second operation input indicating an instruction to present a map for the selected cell. Here, as described above, the first operation input is performed by the operation of clicking the desired cell with the mouse pointer MP and clicking. On the other hand, the second operation input can be performed by an operation in which the mouse pointer MP is clicked on the “analysis map presentation” button displayed at the lower right of the figure and clicked. As shown in FIG. 4, in a state where the cells indicating the divisions 1 and 2 are selected, when an "analysis map presentation" button is clicked, an instruction to present a map for these two cells is given. Recognizing and presenting a map as shown in FIG. 5 by the map presenting unit 40, for example.

In the example shown in FIG. 5, five individual areas are set from Higashi 1-chome to Minami 3-chome, and the number of members belonging to the division 1 or 2 located in each individual area is displayed. In other words, "1800 people" shown in Higashi 1-chome
The numerical value indicates the number of members whose address is Higashi 1-chome among the members belonging to the division 1 or 2. The important point here is that the map shown in FIG.
This is a map created in association with the table shown in FIG. More specifically, as a result of the decyl analysis shown in FIG. 4, the geographical distribution of the members belonging to the categories 1 and 2 occupying 60.3% of the total usage of all the members is shown in FIG.
The point is that it is shown as a map. As described above, extracting only members belonging to a specific division and displaying the geographical distribution of the members in a visually recognizable manner is very important in performing an analysis for grasping a trade area. Useful. In the analysis system according to the present invention, the analysis result shown in the map format can be obtained from the result of the decyl analysis shown in the table format by an extremely intuitive operation. Of course, in the state shown in FIG. 4, for example, if cells in the sections 9 and 10 are selected and a map is presented, it is possible to grasp the geographical distribution of the members such that the average monthly usage is 800 yen or 500 yen. It is possible to analyze what geographical factors are related to the low usage amount.

§3. Modifications of First Embodiment Next, some modifications of the above-described first embodiment will be described. FIG. 6 is a diagram showing a modification in which the map display shown in FIG. 5 is made more practical. In the example of FIG. 5, the number of members corresponding to each individual area is indicated by a numerical value itself. However, in the example of FIG. 6, each individual area is determined according to the number of extracted members located in the individual area. It is presented in a display form. That is, as shown in the legend at the bottom of FIG. 6, a predetermined numerical range is expressed by four types of hatching, and each individual area is displayed by being filled with one of the hatchings, thereby providing a visual display. The number of members can be ascertained. of course,
Instead of using a method of changing the display mode by hatching, a method of changing the display mode by color may be used.
Alternatively, instead of displaying the corresponding number of members as they are, the ratio of the number of members to the population may be displayed in each individual area.

In the above-described embodiment, numerical information such as "amount used every quarter" is used as the analysis target information. However, it is not always necessary to use information expressed by numerical values as the analysis target information. For example, "male",
If parameters having three attributes of “female” and “child” are used as analysis target information, the table presenting unit 30
A table showing the number of members divided into three categories of "male", "female", and "child" can be presented. In this table, for example, if the category (cell) of "female" is selected, the map The presentation unit 40 can present a map indicating the geographic distribution of women. Similarly, if personal information relating to hobbies such as “golf”, “tennis”, “travel”, and “karaoke” is used as information to be analyzed, for example, the geographical distribution of members who enjoy “golf” Things can be instantly presented as a map.

The map presented by the map presenting section 40 is divided into a plurality of individual areas, and the individual areas are set arbitrarily based on the distribution range of the population and the contents of the analysis. It is possible to For example, in the examples shown in FIGS. 5 and 6, the individual areas are defined in so-called “character (chome)” units, but the individual areas may be defined in arbitrary units such as municipalities, wards, and prefectures. Of course, the definition of individual territories does not necessarily have to follow administrative divisions,
Any individual area may be set in units of distance,
An individual area may be set based on a general trade area.
Alternatively, the map presenting unit 40 is provided with a function capable of arbitrarily selecting a display magnification of the map, and according to the selected display magnification,
It is also possible to appropriately change the setting of the individual area.

In implementing the present invention, the information to be analyzed is not necessarily required to be one type. In the examples so far,
Although only one type of information to be analyzed, namely, “use amount per quarter”, is used, a table can be presented using a plurality of types of information to be analyzed. For example, if two types of information to be analyzed are used, these two types of information to be analyzed are each divided into a plurality of sections, the sections relating to the first information to be analyzed are arranged in the vertical direction, and the second By arranging the sections related to information in the horizontal direction, it is possible to present a table composed of cells arranged two-dimensionally, and by selecting any cell from this table, it is possible to shift to map display. is there.

FIG. 7 is a diagram showing an example of an IR (Interval Recency) analysis table created using such two types of information to be analyzed. IR analysis is a useful analysis method generally known as a technique for analyzing a customer's purchase frequency. In the illustrated example, a parameter “average use interval” is taken as the first analysis target information, and a parameter “period from the last use date to the reference date (for example, analysis time)” is taken as the second analysis target information. I am taking.
For example, for a supermarket cardholder,
By inputting such two types of analysis target information, a multifaceted analysis of the card use frequency is possible. Specifically, the first analysis target information “average use interval” is referred to as “period from last use date to reference date” even if it belongs to a high frequency category “within one week”. Regarding the second analysis target information, the members belonging to the high frequency category of “within one month”
It can be considered that there is a difference in some circumstances between members belonging to the low-frequency category of "over half a year". For example, it can be said that the former is a member who continues to use frequently even now, while the latter is a member whose use frequency has sharply decreased from about six months ago. Therefore, from the table shown in FIG. 7, the cell for the latter member (upper right cell) is selected,
A map display might be able to identify the cause of the sudden decline in usage for this member. For example, as a result of displaying a map, if the distribution of this member was concentrated in a specific individual area, it became clear that a rival store was opened in that individual area six months ago. You may do it.

As described above, by performing analysis using a plurality of pieces of analysis target information, more precise analysis can be performed. For example, it is also possible to analyze the temporal transition by changing the collection period of the same analysis target information. That is, if the predetermined information in the first period is used as the first analysis target information and the predetermined information in the second period is used as the second analysis target information, a table showing a temporal transition of the predetermined information is obtained. If a specific cell in the table is selected and the map is presented, a geographical analysis on a temporal transition becomes possible.

FIG. 8 is a diagram showing an example of a table for decyl transition analysis for showing such a temporal transition. This table, similar to the table shown in FIG. 3, is a table for performing decyl analysis by dividing the constituent members of the population into groups of 1/10, and as the first analysis target information, “2001 year 1
The information used is "Quarterly Usage Amount" and the information used is "2001 Second Quarter Usage Amount" as the second analysis target information. All of the information to be analyzed is the same in terms of “specific quarterly usage amount”, but since the collection period is different, the table for decyl transition analysis
You can analyze the transition of the amount spent over time,
Furthermore, a geographical analysis can be performed by selecting a specific cell in the table for decyl transition analysis and displaying it on a map.

For example, in the table of FIG. 8, cells near a diagonal line from the upper left to the lower right are cells indicating members having no difference in the amount of use when the first quarter and the second quarter are compared. Will be. On the other hand, cells near the upper right of the table are cells indicating members whose usage amount has sharply decreased, and cells near the lower left of the table are cells indicating members whose usage amount has rapidly increased. By selecting the cells and displaying the map, and seeing the geographical distribution of the members belonging to these cells, useful information for analyzing the cause can be obtained.

In each of the above-described embodiments, a customer who has registered as a member of a predetermined business activity is a member of a population, and information indicating the address or whereabouts of each customer is used as position information. Although the information indicating the usage status of each customer is used as the analysis target information, the analysis system according to the present invention is not limited to the application to the information analysis regarding the usage status of the customer.
For example, each store of a predetermined business entity may be a member of the population, information indicating the address of each store may be used as position information, and information indicating the business status of each store may be used as analysis target information. Specifically, as shown in FIG. 9, for a business entity that operates a convenience store nationwide, as shown in FIG. 9, each store number is entered as member identification information, and the address (or latitude / longitude data, etc.) of each store is entered into location information. And inputting the monthly sales amount of each store as the analysis target information, various analyzes can be performed in the same manner as in the above-described embodiments. For example, by performing classification based on the sales amount, it is possible to immediately recognize the geographical distribution of stores with high sales amounts and, conversely, the geographical distribution of stores with low sales amounts.

§4. Second Embodiment Next, a second embodiment of the present invention will be described with reference to the block diagram of FIG. The system shown in FIG.
As in the system shown in FIG. 1, the system comprises an information input unit 15, an information storage unit 25, a table presenting unit 35, and a map presenting unit 45. Actually, a dedicated software program is installed in a general-purpose computer. It can be realized by.

Here, the information input section 15 is a component which has a function of inputting various information necessary for analysis as data, and the input information is stored in the information storage section 25. However, in this embodiment, for each member, member identification information for identifying each member,
Position information indicating the geographical position of each member, analysis target information of each member, and analysis target auxiliary information are input. The difference from the first embodiment shown in FIG. 1 is that the analysis target auxiliary information is input in addition to the analysis target information. Here, the analysis target auxiliary information is essentially the same type of information as the analysis target information, and there is no difference between the two. For example, spending in a particular quarter, gender of the individual, age of the individual, average usage interval, time between last use and base date,
Such information can be both information to be analyzed and auxiliary information to be analyzed. In the present specification, the words such as “analysis target information” and “analysis target auxiliary information” are used for the sake of convenience of explanation.

In the second embodiment, the table presentation unit 35
Divides the information to be analyzed into a plurality of sections,
Based on the information in the above, a process of presenting a predetermined numerical value for analysis relating to a member belonging to each section in a table format in a cell corresponding to each section. This processing is exactly the same as the processing performed by the table presentation unit 30 in the first embodiment described above. In other words, in this specification, the table presentation unit 3
The information to be classified in 5 is called “analysis target information”. On the other hand, the map presenting unit 45 selects an arbitrary cell from the cells constituting the table presented by the table presenting unit 35 based on an instruction of the operator, and selects an arbitrary cell based on the information in the information storage unit 25. Then, a process of extracting individual members belonging to the selected cell and presenting the analysis target auxiliary information of the extracted members on a map according to the position information of the individual extracted members is performed. The processing performed by the map presenting unit 45 is slightly different from the processing performed by the map presenting unit 40 in the first embodiment.

For example, in the first embodiment shown in FIG. 1, the section d1 in the table presented by the table presentation section 30
Is selected, the map presentation unit 40 performs a process of extracting members belonging to the section d1 and presenting the geographic distribution of the extracted members. The operator can recognize how the members belonging to the section d1 are geographically distributed based on the map presented by the map presentation unit 40. On the other hand, in the second embodiment shown in FIG. 10, if the cell of the section d1 in the table presented by the table presentation unit 35 is selected, the map presentation unit 4
5 performs a process of extracting the members belonging to the section d1 and presenting the analysis target auxiliary information of the extracted members on a map according to the position information of each extracted member. More specifically, the map presentation unit 45 sets a plurality of individual regions A to E on the map, divides the analysis target auxiliary information into a plurality of sections, and sets the extracted members of the extraction members located in each of the individual regions A to E. The process of presenting the number or ratio for each section on the map is performed. Such a presentation is actually a graph (for example, a pie chart) showing the composition ratio of the extracted members located in each individual area for each “division of auxiliary information to be analyzed” in each individual area. Can be performed by presenting

Here, as in the first embodiment, the information “the amount used by each member in a specific quarter” is used as the analysis target information, and the information “the age of each member” is used as the analysis target auxiliary information. Let's consider a specific example using. In this case, each piece of information is information represented by a numerical value, and a plurality of categories can be set based on the numerical value range. In this case, the table presenting unit 35 can present, for example, a table for decyl analysis as shown in FIG. 3 (similar to the first embodiment). Here, as shown in FIG. 4, if the operator selects the cells of the sections 1 and 2 and clicks the “analysis map presentation” button, the map presentation unit 45 displays, for example, a map as shown in FIG. 11. Present. Each individual area on this map has
Each pie chart is shown,
It indicates auxiliary information to be analyzed called "age of each member" for members belonging to usage amount categories 1 and 2. More specifically, “age of each member”, which is auxiliary information to be analyzed, is divided into four age categories as shown in the legend on the lower side of FIG. 11 and extracted members (FIG. In the table, the composition ratio of each age category of the members belonging to the usage amount categories 1 and 2) is presented as a pie chart.

As described above, in the table for decyl analysis shown in FIG. 4, the members belonging to the selected use amount categories 1 and 2 are important members that account for 60.3% of the entire use amount. The map shown in FIG. 11 is a map showing the age structure of each important area for this important member. In this regard, the map of FIG. 11 is different from the map showing the age structure of each individual region of all members of the population, and presents more valuable information in performing the marketing analysis. . in this way,
The analysis system according to the present invention is characterized in that, first, a screen is sorted based on the division by the table presentation unit, and a map including geographical information about only the member of interest can be presented by the map presentation unit. Will have.

The map shown in FIG. 12 is a specific map presentation example in which information “sex of each member (three attributes of male, female, and child)” is used as auxiliary information to be analyzed. . The analysis target auxiliary information is divided into three types of gender, that is, male, female, and child. Of course, the map shown in FIG. 12 is also a map showing information on members belonging to any of the 10 sections shown in FIG. Of course, when presenting the analysis target auxiliary information on a map, it is not always necessary to use a pie chart, and a bar graph may be used. Alternatively, the number of members belonging to each age section and each gender section may be presented directly as a numerical value in each individual area, or the composition ratio may be presented directly as a numerical value. In addition, the modification described in §3 can be applied to the second embodiment. In addition, the first embodiment and the second embodiment are used in combination, for example, as shown in FIG. 6, a predetermined hatching is applied to the background portion of each individual region to visually show the distribution of the number of extracted members. Along with the first embodiment, a pie chart as shown in FIG. 12 may be presented on the background to indicate the analysis target auxiliary information (the second embodiment).

[0053]

As described above, according to the system for analyzing geographically distributed information according to the present invention, it is possible to link the analysis result display in a table format with the analysis result display using a map.

[Brief description of the drawings]

FIG. 1 is a block diagram showing a basic configuration of a system for analyzing geographically distributed information according to a first embodiment of the present invention.

FIG. 2 is an information storage unit 2 in the analysis system shown in FIG.
It is a figure showing the example of each information stored in 0.

FIG. 3 is a table presentation unit 30 in the analysis system shown in FIG.
FIG. 6 is a diagram showing an example of a table for decyl analysis presented by the above-mentioned.

FIG. 4 is a diagram showing an operation of selecting a cell in the table for decyl analysis shown in FIG. 4;

FIG. 5 is a map presentation unit 4 in the analysis system shown in FIG.
FIG. 4 is a diagram showing an example of a map presented by 0.

6 is a map presentation unit 4 in the analysis system shown in FIG.
FIG. 7 is a diagram showing another example of the map presented by 0.

7 is a table presentation unit 30 in the analysis system shown in FIG.
FIG. 3 is a diagram showing an example of a table for IR analysis presented by the above.

8 is a table presentation unit 30 in the analysis system shown in FIG.
FIG. 5 is a diagram showing an example of a table for decyl transition analysis presented by the present invention.

9 is an information storage unit 2 in the analysis system shown in FIG.
It is a figure showing another specific example of each information stored in 0.

FIG. 10 is a block diagram showing a basic configuration of a system for analyzing geographically distributed information according to a second embodiment of the present invention.

11 is a diagram showing an example of a map presented by a map presentation unit 45 in the analysis system shown in FIG.

12 is a diagram showing another example of the map presented by the map presentation unit 45 in the analysis system shown in FIG.

[Explanation of symbols]

10, 15 ... information input unit 20, 25 ... information storage unit 30, 35 ... table presentation unit 40, 45 ... map presentation unit d1, d2, d3 ... analysis target information division MP ... mouse pointer n ... population member n1, n2, n3: Number of members belonging to sections d1, d2, d3 n11 to n15: Number of members belonging to section d1 and located in individual areas A to E

Claims (17)

[Claims] 1. A system for analyzing predetermined information possessed by each member of a population consisting of a large number of members distributed geographically, and for each member, member identification for identifying each member. An information input unit for inputting information, position information indicating a geographical position of each member, and analysis target information of each member; an information storage unit for storing information input by the information input unit; Table presentation in which the target information is divided into a plurality of sections, and based on the information in the information storage section, predetermined numerical values for analysis relating to members belonging to each section are presented in a table format in cells corresponding to each section. Unit, from the cells constituting the table presented by the table presentation unit, select an arbitrary cell based on the instruction of the operator, based on the information in the information storage unit A map presentation unit that extracts individual members belonging to the selected cell, and presents the geographic distribution of the extracted members on a map according to the position information of the individual extracted members. Analysis system of information that is distributed in nature. 2. The analysis system according to claim 1, wherein the map presentation unit sets a plurality of individual areas on the map and presents information indicating the number of extracted members located in each individual area on the map. An analysis system for geographically distributed information, characterized in that: 3. The analysis system according to claim 2, wherein each individual region is presented in a display form corresponding to the number of extracted members located in the individual region. Information analysis system. 4. A system for analyzing predetermined information possessed by each member of a population consisting of a large number of members distributed geographically, and for each member, member identification for identifying each member. An information input unit for inputting information, position information indicating a geographical position of each member, analysis target information and analysis target auxiliary information of each member, and information storage for storing information input by the information input unit Section, the analysis target information is divided into a plurality of sections, and based on the information in the information storage section, predetermined analysis numerical values relating to members belonging to each section are tabulated in cells corresponding to the respective sections. A table presenting unit to be presented in a table, and selecting an arbitrary cell from cells constituting a table presented by the table presenting unit based on an operator's instruction, A map presentation unit that extracts individual members belonging to a selected cell based on information in a storage unit, and presents the auxiliary information to be analyzed of the extracted members on a map according to position information of each extracted member. An analysis system for geographically distributed information, comprising: 5. The analysis system according to claim 4, wherein the map presentation unit sets a plurality of individual areas on the map, divides the auxiliary information to be analyzed into a plurality of sections, and extracts the information located in each of the individual areas. A system for analyzing geographically distributed information, characterized by presenting the number or ratio of members for each section on a map. 6. The analysis system according to claim 5, wherein in each individual area, a graph showing a composition ratio of each extraction member located in the individual area for each “division regarding auxiliary information to be analyzed” is presented. An analysis system for geographically distributed information, characterized in that: 7. The geographical analysis system according to claim 1, wherein the table presenting unit presents the number or ratio of members belonging to each of the divisions as a numerical value for analysis. Analysis system of information distributed in. 8. The analysis system according to claim 1, wherein the information to be analyzed and / or the auxiliary information to be analyzed are information represented by numerical values, and a plurality of divisions are set in a numerical range. An analysis system for geographically distributed information, wherein the system is set based on the information. 9. The analysis system according to claim 8, wherein the table presentation unit divides the analysis target information into ten sections so that members corresponding to 1/10 of the population belong to each section. A system for analyzing geographically distributed information, characterized by having a function of presenting a table showing the results of decile analysis. 10. The analysis system according to claim 8 or 9, wherein the table presenting unit includes, as an analysis numerical value, “a total value and an average value of numerical values as analysis target information of members belonging to the respective divisions; Geographically distributed information characterized by presenting at least one of the following numerical values: the ratio of the total value to the total value of numerical values as analysis target information of all members belonging to the population and the total value thereof. Analysis system. 11. The analysis system according to claim 1, wherein the table presentation unit uses two types of information as analysis target information,
Each of these two types of analysis target information is divided into a plurality of sections, and the sections relating to the first analysis target information are arranged vertically,
A system for analyzing geographically distributed information, characterized by having a function of presenting a table composed of two-dimensionally arranged cells by arranging the sections relating to the second analysis target information in the horizontal direction. 12. The analysis system according to claim 11, wherein the table presenting unit uses predetermined information in a first period as first analysis target information, and uses the predetermined information in a second period as second analysis target information. A system for analyzing geographically distributed information, characterized by presenting a table showing a temporal transition of the predetermined information using the predetermined information. 13. The analysis system according to any one of claims 1 to 12, wherein the map presenting unit selects one or more cells from among a plurality of cells constituting a table presented on a display screen. A geographical feature that performs a map presentation process based on a first operation input for selection and a second operation input indicating an instruction to present a map for a cell currently selected. Analysis system of information distributed in. 14. The analysis system according to claim 1, wherein a customer who has registered as a member for a predetermined business activity is a member of a population, and information indicating an address or a location of each customer is position information. A system for analyzing geographically distributed information, wherein information indicating the usage status of each customer regarding the business activity is used as analysis target information. 15. The analysis system according to claim 1, wherein each store of a predetermined business entity is a member of a population, information indicating an address of each store is position information, An analysis system for geographically distributed information, characterized in that information indicating a business situation regarding the information is used as information to be analyzed. 16. A program for causing a computer to function as an information input unit, an information storage unit, a table presenting unit, and a map presenting unit in the system for analyzing geographically distributed information according to claim 1. A recorded computer-readable recording medium. 17. A computer program for causing a computer to function as an information input unit, an information storage unit, a table presentation unit, and a map presentation unit in the system for analyzing geographically distributed information according to claim 1. .