JP2002229909A - Advertizement link - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a system and method for obtaining information and services easily from the information expressed by conventional media such as print medium and broadcast medium at a user's convenience. SOLUTION: A user transmits an electronic mail with an abduction word to a link server [4] from a terminal A [2]. The link server [4] retrieves specified data and a return address, each of which includes a URL, from a database according to the abduction word and a transmission address extracted from the received electronic mail and also returns the electronic mail with the specified data to the return address. The user makes use of the URL included in the specified data brought by the returned electronic mail at a terminal B [3] and obtains the information and the services at a user's convenient time.

Description

DETAILED DESCRIPTION OF THE INVENTION

TECHNICAL FIELD The present invention mainly relates to a world wide web (hereinafter referred to as www) on the Internet.
And services such as email.

2. Description of the Related Art Uniform Resource Locator written on printed matter or broadcasted by broadcasting
In order to obtain information and services on the Internet from or (hereinafter referred to as a URL), the URL is input to a terminal device and obtained by the terminal device.

[Problems to be Solved by the Invention] URLs for obtaining detailed information, purchasing products and receiving services on the Internet are displayed on street advertisements, hanging advertisements on trains, advertisements for newspapers and magazines, and television advertisement screens. Often described. In the related art, the URLs are input to a terminal device and used by the terminal device. But long URL
Is difficult and inconvenient for general users. Also, on the street or on a train, etc., it is not a situation to carefully review information, or the available terminal device is not enough as a method for obtaining information and services due to restrictions such as screen size with mobile phones, etc. It was inconvenient. An object of the present invention is to solve these inconveniences and to provide a system and a method capable of easily obtaining information and services at the convenience of the user.

Means for Solving the Problems In order to solve the above problems, the present invention is characterized by including a server having an electronic mail function and a database function.

Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a block diagram showing the overall configuration of the embodiment of the present invention. [1] is the Internet. Note that [1] may be another digital data network, in which case, the Internet procedure described below is replaced with the network procedure described above. The terminal device A of [2] incorporates basic Internet procedures, a browser and an e-mail transmission / reception function, and the function is configured by software or hardware. When [2] is realized by a mobile phone having the above function, the display screen is usually small. Note that [2] may be a portable digital device having the above function, or a personal computer such as an electronic notebook or notebook. The terminal device B of [3] is used by the user of [2] and is realized by a desk-top personal computer or the like, and has basic Internet procedures, a browser, and an e-mail function. Be composed. [3] is [2]
In general, the communication and display speeds are high, and high functions such as multicolor, large screen, audio, and moving images are usually used. [4] is a connection server, which has a basic Internet procedure, an e-mail transmission / reception function, a database registration / search function, and a database, which are configured by software or hardware. [5] is a conventional server, of which a great number already exist, and provides information and services via www and the like. Details are omitted because they are conventional. The operation of the present invention in the above configuration will be described.

2. Description of the Related Art A case where the present invention is not used will be described first. The user inputs a URL expressed in an advertisement or the like from the keyboard of [2] or [3], and the URL specifies a specific server in [5] and specific information or service therein, and specifies the URL. [5] provided information and services,
Provided to [3] when requested from [3], and to [2] when requested from [2]. On the other hand, it is difficult to use the URL seen on the street or the like at that time because the screen cannot be used on the spot or the Internet function of the mobile phone is difficult due to the limitation of the screen size or the like. In that case, you have to write down the URL and take it home. In any case, if the URL is long, it is particularly inconvenient.

Next, a case where the present invention is used will be described. FIG. 2 is a diagram for explaining the operation of the embodiment. First, a specific word (hereinafter referred to as an anchor word) is presented to a user on a signboard, a poster, or the like as an alternative to the URL. Anchor words can be made shorter and easier to understand and remember than URLs. Here, as an example, the URL “http://www.ntteast.co.jp”
/ Nesage / index. It is assumed that the anchor word “pigtail” is presented to the user as an alternative to “html”.
From [2], the user sends [6] with the destination set to [4], the content of which is set to "sads", and the e-mail address used in [2] (hereinafter referred to as the sending address).
The sending address is automatically added and the destination e-mail address of [4] is constant, so it can be registered in [2] in advance, and the user does not need to enter it every time, and simply sends [6]. can do. In FIG. 2, "0
9012345678 {docomo. ne. jp "as the source address and" link@mail.renckets "
u. ne. jp ”is the e-mail address of [4]. In the database of [4], the user registers in advance the transmission address and the e-mail address used in [3] (hereinafter referred to as a reply address). Here, as an example of the reply address, "Matsumoto @ mai
l. wink. ne. jp ”. Note that a plurality of reply addresses or the same reply address as the call address may be registered in one call address. If not registered, the sending address is used as the reply address. In [4], a database in which information including a specific URL (hereinafter, referred to as specific information) is registered for a specific anchor word is created in advance. In the above example, “http://www.ntteaast.co.jp” corresponding to “pigtail”
/ Nesage / index. html ”is registered. It should be noted that the specific information is obtained by setting the URL to “http: //234.234.23”
4.123 / nesage / index. html ", one anchor word may include a plurality of URLs, and information other than the URLs may be included.
[4] extracts a source address and an anchor word from the received [6], searches for a specific reply address from the source address, searches for specific information from the anchor word, and sets the destination to the return address. [7] containing the specific information is returned. The user opens [7] at [3] when convenient and uses the URL contained in [7] to
Information and services can be easily obtained in [3]. If the reply address is the e-mail address used in [2], the above [7] is returned with [2] as the destination, so the above [3] is also used in [2]. Become. In the above embodiment, the anchor language is used as a substitute for the URL. However, in the case of a time-series expression medium such as a broadcast, the user sends an e-mail from [2] to [4] when the user comes into contact with the content of interest. Then, [4] can extract the transmission time from the received [6] and search for the specific information from the time. In this case, the anchor word may not be used, or the transmission time and the anchor word may be combined for use in the search. [4] can be used in combination with a plurality of factors such as the type of terminal device of the user, the area, the date and time, and the weather to search for the specific information. In the above-described embodiment, it is possible to collect a predetermined fee when registering or using the database in [4], or to collect a predetermined fee when posting the advertisement including the advertisement in [7]. The present invention has the following applications. (1) An anchor word is written as an alternative to a URL in advertisements on the street, on trains, in publications, and the like, and information and services are easily and conveniently provided by being used in this system. (2) Information and services can be provided easily and conveniently by making the URL correspond to the time when advertisements and programs such as televisions and radios are broadcast and used in this system.

According to the present invention, it is possible to easily obtain information and services without inputting a long URL simply by sending an e-mail with a short anchor word, and to use a specific URL retrieved. Since the information is provided to the user by e-mail, there is an effect that the device can be used at a place and time convenient for the user with a device convenient for the user.

[Brief description of the drawings]

FIG. 1 is a block diagram showing the overall configuration of the present invention.

FIG. 2 is a diagram for explaining the operation of the present invention.

[Explanation of symbols]

[1] is the Internet, [2] is terminal device A, [3] is terminal device B, [4] is a linked server, [5] is a conventional server group, [6] is outgoing e-mail, and [7] is This is a reply e-mail.

Claims (2)

[Claims] 1. A function of transmitting / receiving an e-mail, a database storing information including a specific URL corresponding to a specific word or time, a database storing a specific reply address from a specific transmission address, and a receiving function. Extracting a specific word, transmission time and transmission address from the received e-mail, searching the information of the database from the word and time, and searching the reply address of the database from the transmission address, and A server having a function of returning the e-mail to the return address. 2. Extracting a specific word, a transmission time and a transmission address from a received electronic mail, searching for information including a specific URL from the word and the time, and searching for a specific reply address from the transmission address. Returning an electronic mail containing the information to the return address.