JP2002203165A - Sales promotion system, delivering server, terminal device, and pos terminal - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a sales promotion system allowing a dealer to provide bargain formation timely for a customer and to provide a delivering server, a terminal device, and a POS terminal used for this system. SOLUTION: The terminal devices 10 and 11 form an electronic mail by attaching an attached file including prices of bargain goods to an advertisement consisting of bargain information and transmit it to a server 20. The server 20 transforms the attached file into a file form transmittable via a network 30 and transmits the transformed attached file to cellular phones 50-52 via a network 30 and a radio base station 40 with the advertisement. Users of the cellular phone 40-52 obtain the bargain goods at a shop after seeing the advertisement and bring the obtained goods to a cash register, and the charges for the goods are paid when the attached file displayed on the cellular phones 50-52 is read by means of POS systems 12 and 13.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a sales promotion system for promoting the sale of merchandise by sending it by e-mail including special sale information, and a distribution server, a terminal device, and a POS terminal used therefor.

[0002]

2. Description of the Related Art Supermarkets that sell food, daily necessities, and miscellaneous goods, car dealers that sell cars,
In addition, an electric store or the like that sells electric products distributes a flyer for selling a product to a customer together with a newspaper. The flyer describes a product to be sold, a special price, a special date and time, a special store, and the like.

[0003] A customer looks at a product, a bargain price, and the like, which are included in a flyer distributed with a newspaper, and if a favorite product is found, goes to a bargain shop and purchases the product.

Recently, IT (Informati
on Technology) technology, the advertisement of the product is distributed via the Internet, the advertisement is viewed, the product is purchased on the Internet,
There are also products available.

[0005]

However, in the conventional method of selling products, newspaper flyers are distributed to an unspecified number of customers. You can only put a flyer in one morning or evening publication. As a result, there is a problem that the seller of the product cannot provide the bargain information to the customer in a timely manner.

[0006] In addition, since flyers are distributed to an unspecified number of customers, there is also a problem in that paper resources are wasted and the cost of producing the flyers is required.

Further, even if an advertisement is distributed via the Internet, there is a problem that the customer must constantly view the latest information, and the advertisement cannot be provided by specifying the customer.

Accordingly, the present invention has been made to solve such a problem, and an object of the present invention is to provide a sales promotion system which enables a seller of a product to provide bargain information to customers in a timely manner, and a distribution server used therefor. Terminal device, PO
To provide an S terminal.

[0009]

A sales promotion system according to the present invention is installed in a store, and
A terminal device that sends an e-mail with an attached file attached to an advertisement consisting of bargain information, and a converted attachment that receives the e-mail and converts the attached file included in the e-mail into a file format that can be sent via a communication network A server that creates a file, transmits the advertisement and the converted attachment via a communication network, receives the advertisement and the converted attachment via the communication network, and displays the bargain information and the converted attachment; , When the user of the mobile terminal device is installed in a store and purchases a product that has been sold at a store,
P that reads the converted attachment file displayed on the mobile terminal device
An OS terminal is provided, and the POS terminal determines and displays the price of a commodity that has been sold for sale based on the information of the converted attached file.

[0010] In the sales promotion system according to the present invention, the terminal device installed in the store sends an e-mail with an attached file attached to the advertisement as the bargain information, and the server converts the advertisement and the attached file. The attached file is transmitted to the portable terminal device. Then, the user of the portable terminal device sees the advertisement received by his / her own portable terminal device, and if there is a favorite product, goes to a store to obtain a product for sale and goes to a cash register. Then, the POS terminal installed at the cash register reads the attached file displayed on the portable terminal device of the user who brought the product, and displays the price of the product. The user pays for the product by looking at the displayed price. In addition, "commodity" includes food, daily necessities, miscellaneous goods, automobiles, and electric appliances, and generally refers to all commodities to be sold. The “store” includes a supermarket, an electric store, and a car store, and generally refers to a store that performs a bargain sale.

Therefore, according to the present invention, special sale information can be provided to a user in a timely manner by electronic mail.

Preferably, the server stores the storage address of the conversion attachment file and the conversion attachment file, transmits an advertisement with the storage address attached to the portable terminal device via a communication network, and transmits the advertisement from the portable terminal device to the storage address. When the search instruction is received, the storage address is searched, and the conversion attachment file stored in the storage address is transmitted to the mobile terminal device via the communication network, and the mobile terminal device receives the advertisement with the storage address attached. Then, the attached storage address is detected, and a search instruction for the storage address is transmitted to the server via the communication network.

When the server converts the attached file received from the terminal device to create a converted attached file, the server stores the converted attached file and the storage location of the converted attached file. Then, the server attaches the address of the storage location of the converted attached file to the advertisement and transmits the advertisement to the portable terminal device.
The mobile terminal device displays the received advertisement and the storage address of the converted attached file attached to the advertisement on the display unit, and when the user inputs a search instruction for the storage address, transmits the search instruction to the server. The server searches the received storage address, reads out the conversion attachment file stored corresponding to the storage address, and transmits the converted attachment file to the portable terminal device.

Therefore, according to the present invention, the customer who has sent the e-mail only has to download the attached file when purchasing a special sale, which is convenient for the customer.

Preferably, the server detects the text data of the attached file, analyzes the structure of the detected text data, and creates a converted attached file based on the analyzed structure.

The server receives various types of attached files, such as an attached file created in word or Excel, an attached file composed of compressed data, and an attached file in an e-mail format. After analyzing whether the data has a simple structure, the attached file is converted into a converted attached file based on the analysis result.

Therefore, according to the present invention, various attached files can be transmitted to the customer. Preferably, the user of the portable terminal device is a member of a store.

The terminal device transmits an e-mail including the bargain information only to members of the store where the terminal is installed.

Therefore, according to the present invention, special sale information can be provided only to specific customers. As a result, advertising costs can be saved.

Preferably, the attached file is a bargain item,
Including the member number, the POS terminal transmits the content of the read converted attachment file to the terminal device, and the terminal device further includes:
The member's purchase tendency of the bargain product is analyzed based on the received member number and bargain item, and the analysis result is stored in association with the member number.

When the customer pays out the merchandise including the special sale item, the POS terminal stores the special sale item in association with the member number using the special sale item and the member number included in the read attached file.

Therefore, according to the present invention, the tendency of each member to purchase a bargain item can be understood. Preferably, the attached file includes a text and two-dimensional code data, and the two-dimensional code data includes a bargain item and a member number.

The bargain item and the member number are created as two-dimensional code data. Therefore, according to the present invention, by reading the bargain item and the member number with the barcode reader, it is possible to easily create a database of products frequently purchased by each member.

[0024] Preferably, the terminal device further analyzes the stored purchase tendency, and determines a member to send an e-mail based on the analysis result.

When a product provider plans a special sale of a certain product, he / she looks at the relationship between the member number stored in the POS terminal using the terminal device and the product frequently purchased by the customer of the member number, and makes a special sale. When a product to be purchased is included in frequently purchased products, special sale information is transmitted to a customer having the member number.

Therefore, according to the present invention, it is possible to distribute the bargain information of the product that the customer wants to purchase to the customer who wants to purchase.

[0027] Preferably, the terminal device further analyzes the stored purchase tendency, and determines the contents of the bargain information and the member to which the e-mail is transmitted according to the analysis result.

When planning a bargain sale, the merchandise provider looks at the relationship between the member number stored in the POS terminal using the terminal device and the merchandise frequently purchased by the customer of each member number, and checks the merchandise frequently purchased. Is determined as a bargain product, and bargain information is transmitted to customers who tend to purchase the bargain.

Therefore, according to the present invention, a product provider can perform a bargain sale on a product that sells well, and can distribute bargain information on a product that the customer wants to purchase to a customer who wants to purchase.

[0030] Preferably, the attached file includes the price of the commodity for sale, and the POS terminal displays the price included in the converted attached file.

When clearing a bargain product obtained by a customer, P
The OS terminal displays the price included in the read converted attachment file.

Therefore, according to the present invention, clearing of a bargain item can be performed quickly. Preferably, the POS terminal stores the price of the product for sale and the credit card number of the member associated with the member number, and reads the price and the credit card number when reading the conversion attachment file. The data is transmitted to the bank terminal device, and the bank terminal device debits the price from the account corresponding to the received credit card number.

The customer pays out the bargain merchandise by credit. Therefore, according to the present invention, a customer can purchase a bargain product even when the customer does not have cash and receives an e-mail including bargain information.

Further, according to the present invention, the distribution server includes:
A mail server that receives an e-mail with an attached file attached to an advertisement composed of bargain information and transmits the ad and the converted attached file via a communication network; and receives an attached file included in the e-mail from the mail server and receives the received file. A conversion server that converts the attached file into a file format that can be transmitted via a communication network and creates a converted file, and a page server that receives the converted file from the conversion server and stores the received converted file. Prepare.

In the distribution server according to the present invention, the attached file included in the received e-mail is converted into a converted attached file in a file format that can be transmitted through the communication network, and is transmitted together with the advertisement through the communication network. You.

Therefore, according to the present invention, even if an attached file is created using various software, the attached file can be transmitted to the customer via the communication network.

The terminal device according to the present invention is a terminal device for transmitting information for promoting sales to a customer by e-mail, and includes an advertisement including sales promotion information and an attached file indicating the contents of the sales promotion information. And attach the created attachment to the advertisement and send it to the customer by e-mail.

Therefore, according to the present invention, the product provider can distribute the sales promotion information to the customer in a timely manner by e-mail.

Further, the POS terminal according to the present invention is used in a sales promotion system for promoting sales by sending an electronic mail with an attached file indicating the contents of the sales promotion information to an advertisement, which is made up of sales promotion information. PO
The S terminal clears the price of the product based on the information of the attached file displayed on the portable terminal device of the customer who has received the e-mail.

The customer who has received the e-mail for promoting the sales goes to the store, obtains the product included in the sales promotion information, and goes to the cash register. Then, the POS terminal reads the attached file displayed on the portable terminal device of the customer, and pays the purchase price of the product based on the item of the product included in the read attached file.

Therefore, according to the present invention, the customer
The price of the product can be settled simply by displaying the attached file on its own portable terminal device and presenting it.

Further, the POS terminal according to the present invention is used in a sales promotion system for promoting sales by sending an electronic mail with an attached file indicating the contents of the sales promotion information to an advertisement, which is composed of the sales promotion information. PO
The S terminal displays, based on the information of the attached file displayed on the portable terminal device of the customer who has received the e-mail, that the product purchased by the customer is a target for giving a prize.

The customer who has received the e-mail promoting the sales goes to the store, obtains the product included in the sales promotion information, and goes to the cash register. Then, the POS terminal reads the attached file displayed on the portable terminal device of the customer, and the product purchased by the customer based on the item of the product included in the read attached file is the product to be given as a prize. Show that.

Therefore, according to the present invention, the customer
When the attached file is displayed on its own portable terminal device and presented, a prize is obtained.

[0045]

Embodiments of the present invention will be described in detail with reference to the drawings. In the drawings, the same or corresponding portions have the same reference characters allotted, and description thereof will not be repeated.

Referring to FIG. 1, an outline of a sales promotion system according to an embodiment of the present invention will be described. The sales promotion system 100 includes terminal devices 10 and 11, POS systems 12 and 13, a server 20, a network 30 including the Internet, a wireless base station 40, and a mobile phone 5.
0 to 52.

The terminal devices 10 and 11 are installed in a supermarket, a car store, an electric store, and the like.
An e-mail including the sale information is created, and an attached file is attached to the e-mail to create an access point 60.
And to the server 20 via the network 30. Then, the server 20 transmits the e-mails received from the terminal devices 10 and 11 to the mobile phones 50 to 52 via the network 30 and the wireless base station 40. The terminal devices 10 and 11 are specifically composed of personal computers. The store where the terminal device 10 is installed may be the same type of store as the store where the terminal device 11 is installed, or may be a different type of store. Specifically, the terminal devices 10 and 11 may be installed in a supermarket, the terminal device 10 may be installed in a supermarket, and the terminal device 11 may be installed in an electronic store. Further, in FIG. 1, only two terminal devices are shown, but three or more terminal devices may be connected to the server 20.

Referring to FIG. 2, terminal devices 10 and 11
The attached file 70 is created using software called Word. The attached file 70 contains the text 71
And two-dimensional code data 72. The text 71 is bargain information on bargain sale performed by the store in which the terminal devices 10 and 11 are installed. The special sale information includes the name of the store that performs the special sale, the date and time of the special sale, the name of the product to be sold, and the special sale price. That is, in the example shown in FIG.
"Sansupa" is the name of the store that sells specially, "Today's time service starts at 5:00 pm" is the date and time of the special sale, and "Gyu Sirloin Steak" and "Kami Toro" are the product names that are specially sold "320 yen" and "4
"90 yen" is the special sale price. That is, the attached file 70
Is a file indicating the contents of the bargain information.

Referring to FIG. 3, two-dimensional code data 72
Is created using a word drawing tool. 2
The dimensional code data 72 includes a bargain store name 72A, bargain date 72B, bargain item 72C, bargain price 72D, and member number 72E. The special sale price 72D is used to settle the price of the special sale product. The member number 72E is a member number of a store that distributes the bargain information. The member number is used to analyze what kind of merchandise each member tends to purchase, as will be described later, or used to settle the price of the merchandise with a credit card.

Referring again to FIG. 2, terminal devices 10, 1
1 creates an attached file 70 using a word, attaches the created attached file 70 to an e-mail, and transmits the attached file to each user's mobile phone 50-52.

Referring again to FIG. 1, the POS system 1
In steps 2 and 13, settlement of the price when the user of the mobile phones 50 to 52 purchases the product listed in the received bargain information is performed by a method described later. Further, the POS system 12 is connected to the terminal device 10, and the POS system 1
3 is connected to the terminal device 11.

The server 20 is, roughly, a terminal device 1
The e-mails 0 and 11 are received via the network 30, the attached file 70 attached to the received e-mail is converted into a file format that can be transmitted via the network 30, and the converted attached file and the electronic The mail is transmitted to the mobile phones 50 to 52 via the network 30 and the wireless base station 40. In order to fulfill such a function, the server 20 includes a mail server 201, a conversion server 202, a page server 203, and a user database 204. In FIG. 1, the mail server 201, the conversion server 202, and the page server 20
3 are described as one independent server, but if the server has enough capacity, these functions may be realized by one server.

The mail server 201 has the terminal devices 10 and 1
1 is received via the network 30, and it is determined whether or not the attached file 70 is attached to the received electronic mail. And mail server 2
No. 01 stores the destination customer address of the e-mail in the output address 2042 of the user database 204 shown in FIG. 5 when the attached file 70 is attached to the e-mail. Then, the mail server 201 transfers the attached file 70 attached to the electronic mail to the conversion server 202. When the mail server 201 receives from the page server 203 a storage address (URL) indicating the storage location of the converted attached file obtained by converting the attached file 70 into a file in the HTML format on the page server 203, the storage address (URL) is changed. User database 204
And a storage address (URL) is added to the e-mail to add the customer address, that is, the mobile phone 5.
Send to 0-52.

When the received e-mail does not include the attached file, mail server 201 transmits the e-mail to mobile phones 50 to 52 as it is.

The conversion server 202 determines the type of the attached file 70 by a method described later, and converts the attached file 70 into a converted attached file based on the determination result.
The converted attached file is transferred to the page server 203.

The page server 203 stores the converted attached file in a predetermined position, and transfers a storage address (URL) indicating the storage position to the mail server 201. Also,
When the page server 203 receives the search instruction for the storage address (URL) from the customer's mobile phone 50 to 52, the page server 203 searches the storage address (URL) and searches for the storage address (UR).
The converted attached file recorded in L) is read, and the read converted attached file is transmitted to the mobile phones 50 to 52 via the network 30 and the wireless base station 40.

Referring to FIG. 4, user database 20
4 will be described in detail. User database 204
Stores the input address 2041, the output address 2042, and the storage address 2043 of the received e-mail in association with each other. The input address 2041 is the address of the terminal device 10 or 11 that transmitted the e-mail. The output address 2042 is an address of the mobile phone 50 to 52 to which the e-mail is transmitted.

"Aa2 @" as the input address 2041
llx. “com” is the address of the terminal device 10.
“Bb2@wyj.com” is the address of the terminal device 11. Further, "cc2@kuri.co
m ″ is an address of a terminal device other than the terminal devices 10 and 11.

Then, "kat2@ylulx.com" and "1232 @ 5u" as the output address 2042
g. com ", and" 563@huj.com ". com "
"Aa2@llx.co" which is the address of the terminal device 10
m is stored in association with “u768@jkit.m” as the output address 2042. co
m "and" 8775 @ koi9. com ”is the address of the terminal device 11“ bb2@wyj.com ”. com "
Is stored in association with. Further, “g76g@ker0.com” as an output address is “cc” which is an address of a terminal device other than the terminal devices 10 and 11.
2 @ kuri. com ”is stored.

Therefore, this time, the member of the store in which the terminal device 10 to which the advertisement e-mail has been transmitted is set to “k
at2 @ yullx. com "," 1232 @ 5ug.
com ", and" 563@huj.com ". com ”. The members of the store where the terminal device 11 is installed are:
"U768@jkit.com" and "8775 @
koi9. com ”. Further, the terminal device 1
Members of stores where terminal devices other than 0 and 11 are installed,
“G76g@ker0.com”.

“Ab.h” as the storage address 2043
tml ”is the output address 2042“ kat2 @
yullx. com ”and is stored in association with the storage address 2043 of“ cd. htm
“1” is the output address 2042 “1232 ＠ 5”
ug. com ”, and is stored in association with the storage address 2043 of“ r5u. html ”
Is "u768 @ jki" which is the output address 2042.
t. com ”and stored.
Furthermore, the storage address 2043 of “342.htm”
l ”is the output address 2042,“ 8775 @ ko
i9. com ”and is stored in association with the storage address 2043 of“ df. ht
"ml" is "g76g @ k" which is the output address 2042.
er0. com ”is stored.

Therefore, the terminal device 10 stores “kat2@yullx.com” and “1232” which are members of the store.
$ 5ug. com "and" 563@huj.com ". com "
To each other. In addition, the terminal device 11 stores “u768 @ j” as a member of the store.
kit. com ", and" 8775 @ koi9. co
m is transmitted to the terminal device other than the terminal devices 10 and 11 as a member of the store “g76g@ker0.m”. com ”is transmitted.

With reference to FIG. 5, a description will be given of a conversion method in which the conversion server 202 converts the attached file 70 into a converted attached file. The conversion server 202 includes an input file selection engine 2021, a file type determination engine 2022, a translation engine 2023, an attached file notification engine 2024, and a database 2025. The input file selection engine 202
1. File type determination engine 2022, translation engine 2023, and attached file notification engine 2024
Is a functional block representing a function for converting the attached file 70 into a converted attached file.

Input file selection engine 2021
Selects an input file which is a received electronic mail, determines whether or not the attached file 70 is attached to the input file. If the attached file 70 is attached, the input file is stored in the database 20.
Store temporarily at 25. Then, the input file selection engine 2021 converts the customer address into the output address 20.
42.

The file type determination engine 2022
Reads the attached file 70 from the database 2025,
The file extension of the attached file 70 is detected. That is, the file type determination engine 2022 determines whether “doc” or “xl” included in the file name of the attached file
s "," zip ", and" mime "are detected.
“Doc” indicates that the attached file 70 was created in a word, “xls” indicates that the attached file 70 was created in Excel, and “zi”
“p” indicates that the attached file 70 is compressed data, and “mime” indicates that the attached file 70 is a file format used for electronic mail.

Therefore, if the file type determination engine 2022 detects “doc”, the file type
Recognizing that “0” is created as a word, FIB (File Information B) indicating the position where the text 71 is described in the attached file 70.
lock). Then, the file type determination engine 2022 detects the text 71 based on the FIB, and analyzes the data structure of the detected text 71. In this case, the file type determination engine 2022 analyzes the layout of texts and images as the analysis of the data structure of the main body 71. Then, the file type determination engine 2022 temporarily stores the file format of the detected attached file 70 and the analysis result of the data structure of the body in the database 2025.

The translation engine 2023 uses the database 2
The file format and the analysis result of the data structure of the main body are read out, and the attached file 70 is converted to the HT based on the read out file format and the result of the structure analysis.
Convert to ML format file. Then, the translation engine 2023 stores the converted attachment file converted into the HTML format file in the database 2025, and stores the storage address indicating the storage position in the database 2025 as a link destination of the converted attachment file.
That is, “ab.html” and “cd.htm” shown in FIG.
The storage addresses such as “.ml” and “++. html” are stored in the storage address (URL) 2043. Then, the attached file notification engine 2024 starts the database 202
Then, the link destination of the converted attachment file stored in 5 is attached to the e-mail and transmitted to the mobile phones 50 to 52.

The mobile phones 50 to 52 receive the e-mail and display the e-mail on the display unit. Mobile phone 50
Users 52 to 52 look at the displayed e-mail, and if a link (URL) of the converted attached file is attached to the e-mail, the conversion server 202 issues a search instruction for the attached link (URL). Send to Then, the file type determination engine 2022 of the conversion server 202
Is the link destination (UR) received from the mobile phones 50 to 52.
L), the database 2025 is searched, and the converted attached file stored in the link destination (URL) is read. Then, the file type determination engine 2022
The read conversion attachment file is transmitted to the mobile phones 50 to 52. Thereby, the mobile phones 50 to 52 can receive the attached file 70 transmitted by the terminal devices 10 and 11.

Referring to FIG. 6, a flowchart for purchasing a product in the sales promotion system shown in FIG. 1 will be described. Supermarket electronic flyer production department,
The text 7 of the bargain information in word using the terminal devices 10 and 11
Attached file 7 consisting of 1 and 2D code data 72
0 is created (step S1). Then, the electronic flyer production section attaches the created attached file 70 to the electronic mail and transmits it (step S2). I which is the server 20
The SP OpenShark server receives the e-mail and converts the attached file 70 into HTML according to the method described above.
The file is converted into a file in the format, and the link destination (URL) of the converted attached file is added to the electronic mail and transmitted to the mobile phones 50 to 52 (step S3).

The e-mail is transmitted via the network 30 composed of the Internet and the radio base station 40 (step S4). Cellular phones 50-52
Receives the electronic mail (step S5), and stores the storage address (U) of the converted attached file attached to the electronic mail.
RL) is transmitted to the server 20 (step S)
6). In this case, the display units of the mobile phones 50 to 52
A screen as shown in FIG. 7 is displayed. Then, the user of the mobile phones 50 to 52 reads “http: //www.page.sannet.n” on the screen displayed on the display unit.
e. jp / hmi ... / sansuper. htm
l ", see" http: // www. page. sa
nnet. ne. jp / hmi ... / sansupe
r. html "to the server 20 to instruct a search for the storage address (URL) of the converted attached file. In the past, a message" delete attached file "was displayed on the display unit as shown in FIG. As shown in FIG. 7, by converting the attached file to the HTML format by the server 20 and transmitting the converted file to the mobile phone, as shown in FIG. 7, the link destination (URL) of the converted attached file is "http : //Www.pa
ge. sannet. ne. jp / hmi ... / sa
nsuper. html "is displayed.

Referring to FIG. 6 again, server 20 receives the search instruction for the storage address (URL) of the converted attached file, searches for the storage address (URL), and stores the storage address (URL). The converted attached file is transmitted to the mobile phones 50 to 52 (step S7).
Then, the converted attachment file as the search result is transmitted via the network 30 and the wireless base station 40 (step S8). The mobile phones 50 to 52 display the attached file 70 including the main body 71 and the two-dimensional code data 72 on the display unit using a browser (step S9). In this case, as shown in FIG. 7, the text as the sale content and the two-dimensional code data are displayed on the display unit of the mobile phone.

Referring again to FIG.
The customer who is the user of 52 sees the bargain information displayed on the mobile phones 50 to 52, and if there is a favorite product, goes to a supermarket and obtains a bargain product (step S1).
0). Then, the customer brings the obtained special sale item to the cash register (step S11), and pays out the purchased product including the special sale item (step S12). That is, as shown in FIG. 9, the customer obtains the sirloin steak 81 and the upper toro 82, which are special items, and the eggs 83, which are not the special items, from the display shelf 80 of the product and brings them to the cash register. in this case,
The clearing of the bargain item is indicated on the customer's mobile phone 50 by 2
This is performed by reading the dimension code data 72 with a bar code reader included in the POS system 12. That is, upon reading the two-dimensional code data, the barcode reader displays the price of the bargain item included in the two-dimensional code data, and the customer pays the displayed price in cash (step S13). This ends the settlement. In this case, since the two-dimensional code data 72 includes the bargain item 72C (see FIG. 3), the POS system 12 reads the price of the bargain item held by itself based on the bargain item 72C read by the barcode reader. Alternatively, the read price may be displayed to settle the price.

After the settlement, the POS systems 12 and 13
Feeds back the POS data to the terminal devices 10 and 11. That is, the POS systems 12 and 13 store the member number 72E included in the two-dimensional code data in association with the bargain item purchased by the customer having the member number 72E, and store the member number 72E and the name of the bargain item. Are transmitted to the terminal devices 10 and 11 (step S14).

Upon receiving the member number 72E and the name of the special sale item, the terminal devices 10, 11 store the POS system 12, 1 in the database indicating the relationship between the member number and the special sale item.
Update the database by adding the special sale item received from 3. The electronic flyer production department has a text 71
Attached file 70 consisting of a file and two-dimensional code data 72
Is created, a database of the member number and the bargain items frequently purchased by each member is searched, and a product with a high purchase ratio is detected according to the bargain information guide, and the product is determined as a bargain product.

Further, the electronic flyer production section can transmit an attached file 70 including a text 71 of special sale information and two-dimensional code data 72 which differ for each member based on the above-mentioned database. That is, based on the above-mentioned database, for each member, a product frequently purchased by the member is extracted, and an attached file 70 in which the product is sold for special is created and transmitted for each member.

In the above description, the settlement of the merchandise is described as being carried out by cash. However, the present invention is not limited to this, and the settlement may be carried out using a credit card. in this case,
The POS systems 12 and 13 store the member numbers and the credit card numbers in association with each other, read the credit card numbers based on the member numbers of the two-dimensional code data 72 read by the barcode reader, and read the credit card numbers. The credit card number transmitted to the bank terminal device. Then, the terminal device of the bank issues a bill for the usage fee to the customer (step S20), and the usage fee is deducted from the customer's account (step S21). Then,
The terminal device of the bank issues a statement of use to the customer (step S22). On the other hand, the server 20 charges a server usage fee to the customer (step S23), and the customer pays the server usage fee (step S24).

Further, a point system may be introduced when the price of the product is settled. That is, when the price of the bargain item is settled, the bar code reader is used by the mobile phone 50-52.
When the barcode reader reads the two-dimensional code data displayed on the POS system (step S30), the POS system 12,
13 converts the special sale price included in the read two-dimensional code data 72 into points, and stores the converted points (step S31). Then, when the point reaches a certain value, the customer can receive a commodity or gift certificate as a prize (step S32).

In the above, the terminal devices 10 and 11
Although it has been described that the sales promotion information including the special sale information is transmitted to the customer's mobile phone, the present invention is not limited to this, and any terminal device that can transmit and receive via a network such as the Internet may be used. The sales promotion information is transmitted to a communicable terminal device of the user.

According to the embodiment of the present invention, a merchandise provider such as a supermarket uses a terminal device such as a personal computer to form a text composed of bargain information and two-dimensional code data including a bargain price. Since the e-mail with the attached file is transmitted to the customer, it can be provided to the customer when the product provider wants to transmit the bargain information.

Further, since the product provider sends the e-mail of the bargain information only to the member, the advertisement fee is not wasted.

Further, since the merchandise provider pays off the price of the bargain item based on the transmitted two-dimensional code data, only the member who transmitted the bargain information can have the bargain item purchased.

The embodiments disclosed this time are to be considered in all respects as illustrative and not restrictive. The scope of the present invention is defined by the terms of the claims, rather than the description of the embodiments, and is intended to include any modifications within the scope and meaning equivalent to the terms of the claims.

[Brief description of the drawings]

FIG. 1 is a schematic diagram conceptually illustrating a sales promotion system according to an embodiment of the present invention.

FIG. 2 is a diagram showing a configuration of an attached file created in the terminal device shown in FIG.

FIG. 3 is a diagram showing two-dimensional code data constituting the attached file shown in FIG. 2;

FIG. 4 is a diagram showing storage contents of a user database shown in FIG. 1;

FIG. 5 is a functional block diagram of the conversion server shown in FIG. 1;

FIG. 6 is a flowchart for explaining a method of purchasing a product in the sales promotion system shown in FIG. 1;

7 is a diagram showing a display screen of a mobile phone in the sales promotion system shown in FIG.

FIG. 8 is a diagram showing a display screen of a conventional mobile phone.

FIG. 9 is a diagram for explaining a method of liquidating the price of a product at a store.

[Explanation of symbols]

10,11 terminal device, 12,13 POS system,
20 servers, 30 networks, 40 wireless base stations,
50-52 mobile phone, 60 access point, 7
0 Attached file, 71 text, 72 2D code data, 72A special sale store name, 72B special sale date, 72C
Bargain Item, 72D Bargain Price, 72E Member Number, 80
Display shelf, 81 sirloin steak, 82 upper toro,
83 eggs, 100 sales promotion system, 201 mail server, 202 conversion server, 203 page server, 2
04 user database, 2021 input file selection engine, 2022 file type determination engine, 2023 translation engine, 2024 attached file notification engine, 2025 database, 2041
Input address, 2042 output address, 2043 storage address.

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 17/60 506 G06F 17/60 506 13/00 625 13/00 625 G07G 1/12 321 G07G 1/12 321Z 1/14 1/14

Claims (14)

[Claims] 1. A terminal device installed in a store and transmitting an e-mail with an attached file attached to an advertisement composed of bargain information, and a communication network for receiving the e-mail and transmitting the attached file included in the e-mail. A server that creates a converted attachment file converted to a file format that can be transmitted via the server, and transmits the advertisement and the converted attachment file via the communication network; and the advertisement and the conversion attachment via the communication network. And a portable terminal device that receives the file and displays the bargain information and the converted attached file.When the user of the portable terminal device is installed in the store and purchases a product that has been a bargain at the store, A POS terminal that reads the converted attached file displayed on the portable terminal device, wherein the POS terminal is configured to execute the conversion based on the information of the converted attached file. The sale of the display to determine the price of goods, which is the object, sales promotion system. 2. The server stores a storage address of the conversion attachment file and the conversion attachment file, and transmits an advertisement to which the storage address is attached to the portable terminal device via the communication network, Upon receiving the search instruction for the storage address from the mobile terminal device, searching the storage address and transmitting the conversion attachment file stored in the storage address to the mobile terminal device via the communication network, The terminal device according to claim 1, wherein, upon receiving the advertisement to which the storage address is attached, the terminal device detects the attached storage address and transmits a search instruction for the storage address to the server via the communication network. Sales promotion system. 3. The server according to claim 2, wherein the server detects text data of the attached file, analyzes a structure of the detected text data, and creates the converted attached file based on the analyzed structure. Sales promotion system. 4. The sales promotion system according to claim 1, wherein the user of the portable terminal device is a member of the store. 5. The attached file includes a bargain item and a membership number, the POS terminal transmits the read contents of the converted attached file to the terminal device, and the terminal device further transmits the received member. The sales promotion according to any one of claims 1 to 4, wherein a member's purchase tendency of a bargain product is analyzed based on the number and the bargain item, and the analysis result is stored in association with the member number. system. 6. The sales promotion system according to claim 5, wherein the attached file includes a text and two-dimensional code data, and the two-dimensional code data includes the bargain item and the member number. 7. The sales promotion according to claim 5, wherein the terminal device further analyzes the stored purchase tendency and determines a member to which the e-mail is transmitted based on the analysis result. system. 8. The terminal device according to claim 5, wherein the terminal device further analyzes the stored purchase tendency, and determines a content of the bargain information and a member to which the e-mail is transmitted according to the analysis result. 7. The sales promotion system according to 6. 9. The sales promotion system according to claim 1, wherein the attached file includes a price of the commodity for which the sale has been made, and the POS terminal displays the price included in the converted attached file. . 10. The POS terminal stores a price of the commodity sold as a special sale and a credit card number of a member associated with the member number. The sales promotion system according to claim 1, wherein the price and the credit card number are transmitted to a terminal device of a bank, and the terminal device of the bank debits the price from an account corresponding to the received credit card number. 11. A mail server for receiving an e-mail with an attached file attached to an advertisement composed of bargain information and transmitting the advertisement and the converted attached file via a communication network, wherein the e-mail is included in the e-mail from the mail server. A conversion server that receives the attached file to be received, converts the received attached file into a file format that can be transmitted through the communication network to create the converted attached file, and receives the converted attached file from the conversion server. And a page server for storing the received converted attachment file. 12. A terminal device for transmitting information for promoting sales to a customer by e-mail, wherein the terminal device creates an advertisement including sales promotion information and an attached file indicating the contents of the sales promotion information, A terminal device for attaching the created attachment file to the advertisement and transmitting the attachment to the customer by e-mail. 13. A POS terminal for use in a sales promotion system for promoting sales by sending an e-mail attached to an advertisement including sales promotion information to a customer with an attached file indicating the contents of the sales promotion information, A POS terminal that pays for the product based on the information of the attached file displayed on the portable terminal device of the customer who has received the e-mail. 14. A POS terminal used in a sales promotion system for promoting sales by sending an electronic mail with an attached file indicating the contents of the sales promotion information to an advertisement composed of sales promotion information, A POS terminal for displaying, based on information of the attached file displayed on the portable terminal device of the customer who has received the e-mail, that the product purchased by the customer is a target for giving a prize.