JP2002197337A - Advertisement inserting support device and advertisement inserting support method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a technology for supporting inserting of an advertisement in a Web page capable of effectively putting the advertisement. SOLUTION: For inserting the advertisement, an advertisement accepting part 22 accepts a condition for selecting a desired Web page from existing Web pages in the form of a condition on access. A state detecting part 26 detects an access state to plural Web pages, a page detecting part 28 detects the Web page adjusted to the condition on access on the basis of the access state, and an informing part 30 transmits an advertisement inserting request to a controller of the Web page. Thus, a requester for the advertisement properly detects the Web page adjusted to the condition on desired access, and can easily requesting the inserting in the Web page.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] The present invention relates to an advertisement insertion support technology. The present invention particularly relates to an advertisement insertion support device and an advertisement insertion support method for supporting insertion of an advertisement on a web page.

[0002]

2. Description of the Related Art The Internet, which was initially used mainly for academic use and information retrieval, has recently become a so-called BtoB (link between businesses) and BtoC (link from business to consumers) as an infrastructure for electronic commerce. ), And became indispensable to CtoC (link between consumers). Such web pages on the Internet have become important as one of the advertising media, and advertisements of various companies are posted on the web pages.

[0003]

When an advertisement is placed on a web page, the selection of the page is particularly important for the effectiveness of the advertisement. In the selection, a general method is used in which the client of the advertisement searches for a favorite page by himself and requests the manager of the page. However, the effort to find the best among a large number of web pages is generally large. Also,
When an advertisement is posted on a web page for a predetermined period, the advertising effect on the web page may be reduced due to a change in the situation during the period. In such cases, advertising costs may not be worth the effectiveness of the ads.

[0004] The present invention has been made in view of such a problem, and an object of the present invention is to provide a technique for supporting advertisement insertion on a web page that can be effectively advertised.

[0005]

One embodiment of the present invention relates to an advertisement insertion support device (hereinafter, also simply referred to as "device"). The apparatus includes: an advertisement condition receiving unit that receives a condition for selecting a desired web page from existing web pages (hereinafter, also referred to as a page) in the form of an access condition in order to place an advertisement; A status detection unit that detects an access status to a plurality of web pages, a page detection unit that detects a web page that satisfies the access-related condition based on the detected access status, and a manager of the detected web page. And a posting request transmission unit for transmitting a request for posting an advertisement.

[0006] In the present specification, the "condition for access" may be the total number of accesses to the web page, and may be the number of accesses to the web page during a predetermined period, for example, 1 day, 1 hour, 10 minutes, or the like. May also be
It may be a time interval at which access to the web page occurs. In this configuration, in order to place an advertisement, a condition for selecting a desired web page from existing web pages is received in the form of a condition regarding access. In addition, an access status to a plurality of web pages is detected, a web page that matches an access condition is detected based on the access status, and an advertisement posting request is transmitted to a web page manager. For this reason, it is possible to appropriately detect a web page that satisfies the condition regarding access desired by the client of the advertisement, and easily perform a posting request to the web page.

The present apparatus includes a candidate notifying unit for notifying an advertisement requester of information identifying a detected web page, and publication permission / non-permission information for receiving an instruction from the advertisement requester regarding permission / prohibition of advertisement posting on a web page. The publication request transmission unit may further include a reception unit, and the publication request transmission unit may transmit a publication request when advertisement publication is permitted. In this configuration, information specifying a web page that meets the conditions of the detected advertisement requester is notified to the advertisement requester, and an advertisement request is transmitted when the advertisement request is permitted by the advertisement requester. As a result, it is possible to appropriately prevent the advertisement from being posted on a web page that is not desired by the advertisement client.

[0008] Another embodiment of the present invention also relates to an advertisement insertion support device. The apparatus includes an advertisement condition receiving unit that receives a condition for selecting a desired web page from existing web pages in the form of an access condition in order to publish an advertisement, and an access status for a plurality of web pages. And a page detection unit that detects a web page that satisfies the access condition based on the detected access status, and an advertisement placement unit that places the advertisement on the detected web page. Have.

[0009] "Posting an advertisement on a web page"
For example, when the advertisement is formed by image data, information indicating the storage position of the advertisement is incorporated in the web page, or the image data of the storage position of the image data incorporated in the web page is replaced with the image data of the advertisement. It is included. Further, when the advertisement includes character information, the method includes incorporating text data of the character information of the advertisement into a web page so that the text data can be displayed by a browser.

In this configuration, in order to place an advertisement, a condition for selecting a desired web page from existing web pages is received in the form of a condition regarding access. In addition, an access status to a plurality of web pages is detected, a web page that meets a condition regarding access is detected based on the access status, and an advertisement is placed on the detected web page. For this reason, an advertisement can be easily and appropriately placed on a web page that satisfies an access condition desired by an advertisement client.

[0011] In the present apparatus, the condition relating to access is set for the lower limit of the number of accesses to the web page, and the situation detecting section may detect the number of accesses to a plurality of web pages. With this configuration, it is possible to detect a web page having an access number equal to or more than the lower limit of the number of accesses to a predetermined web page. Therefore, an advertisement posting request can be made to a manager of a web page with a large number of accesses, or an advertisement can be posted on the web page.

In the present apparatus, the lower limit of the number of accesses is a lower limit for a predetermined period, and the situation detecting unit may detect the number of accesses to a plurality of web pages during the period. With this configuration, it is possible to detect a web page in which the number of accesses is equal to or more than the lower limit of the number of accesses to the web page in a predetermined period. Therefore, an advertisement posting request can be made to a manager of a web page that has been accessed frequently during a predetermined period, or an advertisement can be posted on the web page.

[0013] In the present apparatus, the access condition is defined for a time zone of access to a web page, and the situation detecting unit may detect a time zone in which access to a plurality of web pages is relatively large. Good. With this configuration, it is possible to detect a web page that meets a condition during a time period when access is relatively large. Therefore, an advertisement posting request can be made to an administrator of a web page that satisfies the condition during a time period when access is relatively large, or an advertisement can be posted on the web page.

Another embodiment of the present invention also relates to an advertisement insertion support device. The apparatus includes an advertisement condition receiving unit that receives a condition for continuously placing an advertisement on a web page in the form of an access condition, and an access condition for a plurality of web pages including the web page on which the advertisement is placed. A detecting unit that detects whether the access status to the web page on which the advertisement is placed matches the access condition of the advertisement placed on the web page based on the detected access status. An inspection unit, and a page detection unit that detects a web page that satisfies a condition based on an access status detected for another web page when an access status to the web page does not match the condition, An advertisement publishing unit that publishes the advertisement on a web page.

In this configuration, a condition for continuously placing an advertisement on a web page is received in the form of a condition relating to access. Then, an access status to a plurality of web pages including the web page on which the advertisement is placed is detected, and the access status to the web page on which the advertisement is placed is determined based on the access status. It is checked whether or not the condition regarding the web page is met.If the access status to the web page does not match the above condition, a web page that matches the condition based on the access status detected for other web pages is detected. Post the advertisement on the detected web page. For this reason, an advertisement can be appropriately published on a web page that meets the conditions for publication. For example, an advertisement can always be posted on a web page whose number of accesses within a predetermined time is equal to or more than a predetermined number, and the effect of the advertisement can be improved.

Another embodiment of the present invention also relates to an advertisement insertion support device. The apparatus includes: an advertisement condition receiving unit that receives a condition for continuously placing an advertisement on a web page in the form of an access condition; a situation detection unit that detects an access state to a web page on which the advertisement is placed; An inspection unit that inspects, based on the detected access status, whether or not the access status to the web page on which the advertisement is posted matches the condition regarding the access of the advertisement posted on the web page; If the access status does not meet the above condition, there is an advertisement detection unit that detects a new advertisement to be posted on the web page, and an advertisement posting unit that posts the detected advertisement on the web page.

In this configuration, a condition for continuously placing an advertisement on a web page is received in the form of a condition regarding access. Then, the access status to the web page on which the advertisement is placed is detected, and based on the access status, whether the access status to the web page on which the advertisement is placed matches the condition regarding the access of the advertisement placed on the web page And an advertisement detecting unit for detecting whether or not the access status to the web page does not meet the above condition, and detecting a new advertisement to be posted on the web page. For this reason, a new advertisement can be appropriately posted on the web page. In this configuration, as the new advertisement, an advertisement whose web page matches the conditions for posting the advertisement may be detected.

Another embodiment of the present invention relates to an advertisement insertion support method. The method includes receiving, in the form of access-related conditions, conditions for selecting a desired webpage from existing webpages in order to publish an advertisement, and detecting an access status to a plurality of webpages. A step of detecting a web page that satisfies the access-related condition based on the detected access status; and a step of transmitting an advertisement posting request to a manager of the detected web page.

According to this method, in order to place an advertisement, a condition for selecting a desired web page from existing web pages is received in the form of a condition regarding access. Then, an access status to a plurality of web pages is detected, a web page that meets the access condition is detected based on the access status, and an advertisement posting request is transmitted to a web page manager. For this reason, it is possible to appropriately detect a web page that satisfies the condition regarding access desired by the client of the advertisement, and easily perform a posting request to the web page.

[0020] Another embodiment of the present invention also relates to an advertisement insertion support method. The method includes receiving, in the form of access-related conditions, conditions for selecting a desired webpage from existing webpages in order to publish an advertisement, and detecting an access status to a plurality of webpages. A step of detecting a web page that satisfies the access condition based on the detected access status, and a step of placing the advertisement on the detected web page.

In this method, a condition for selecting a desired web page from existing web pages in order to place an advertisement is accepted in the form of an access condition. Then, an access status to a plurality of web pages is detected, a web page that meets an access condition is detected based on the access status, and an advertisement is placed on the detected web page. For this reason, an advertisement can be easily and appropriately placed on a web page that satisfies an access condition desired by an advertisement client.

[0022]

DESCRIPTION OF THE PREFERRED EMBODIMENTS FIG. 1 is a diagram for explaining an example of a business model realized by using an advertisement insertion support device according to a first embodiment. An administrator who publishes a web page (also referred to as a web page administrator) requests an administrator (also referred to as a web server administrator) that manages a web server for publishing a web page to publish a web page. (Of FIG. 1). As a result, a web page can be published on the Internet. The web server administrator is, for example, an ISP (Internet Service Provider).

Then, a web page viewer (web page viewer) sends a home page transmission request to the web server managed by the web server administrator (FIG. 1).
Then, the web page is transmitted from the web server administrator to the web page viewer and displayed (FIG. 1). At this time, the web server administrator detects the access status of the web page viewer to the web page, and notifies the access status to the advertisement posting supporter (of FIG. 1). In order for the advertisement supporter to be notified of the access status from the web server administrator, for example, it is conceivable to make a contract for notifying the access status with the web server administrator. In this case, The advertisement posting supporter will pay the web server administrator money in return for notifying the access status.

On the other hand, the advertisement posting supporter receives, from the advertisement requester (advertisement requester), conditions for selecting a web page on which the advertisement is to be posted in the form of access conditions (FIG. 1). At this time, the advertisement requester is paid money including the advertisement insertion cost to the advertisement insertion supporter. Next, based on the access status notified by the web server administrator, a candidate for a web page that matches the conditions is detected and notified to the advertisement client (FIG. 1).

Next, an instruction to permit or disallow advertisement posting on the candidate web page is received from the advertisement client (FIG. 1), and if there is an instruction to permit, the advertisement is posted to the web page manager of the corresponding web page. (FIG. 1). Thereafter, the advertiser receives a permission or refusal to advertise from the web page manager (FIG. 1), and notifies the advertisement client of the result ((10) in FIG. 1). When the permission of the advertisement is obtained from the web page manager, the advertisement is placed on the web page of the web page manager. Then, the web page manager is paid at least a part of the money received from the advertisement client from the advertisement placement supporter. As described above, in this business model, the advertisement requester can easily grasp the web page that meets the conditions, and can request insertion of an advertisement.

FIG. 2 is a diagram showing a configuration of the network system 10 including the advertisement posting support device 20 according to the first embodiment. The network system 10 is a configuration for realizing at least a part of the business model shown in FIG. Each component of the advertisement insertion support device 20 is generally realized by a CPU, a memory, and an advertisement insertion support program loaded in a memory of an arbitrary computer as hardware components. The fact that there are various modifications of the device form
It is understood by those skilled in the art. FIG. 2 shows a block in functional units, not a configuration in hardware units.

In the network system 10, the terminal 40 of the advertisement client, the web server 60, the advertisement posting support device 20, the terminal 72 of the web page manager, and the terminal 74 of the web page viewer are an example of a network. Connected via the Internet 70.

The advertisement receiving unit 22 as an example of the advertisement condition receiving unit receives, from the terminal 40, a condition for selecting a web page on which an advertisement is to be placed (referred to as a posting condition) in the form of an access condition. In the present embodiment, for example, the lower limit of the number of PVs (page views) per day to the web page, that is, the lower limit of the number of times the page is viewed, is set as the condition regarding the access. In addition, the advertisement receiving unit 22
Receives an advertisement to be placed on a web page. The advertisement may be, for example, an image file, a text file, H
This is a TML format file. The advertisement receiving unit 22 stores the received posting conditions and the advertisement in the storage unit 24.

FIG. 3 is a diagram showing a configuration of a table in the storage unit 24 for storing posting conditions. The table has a requester column 80 and a condition column 82. The requester column 80 stores information for specifying the advertisement requester. The condition column 82 stores posting conditions by the advertisement client. For example, in the record at the top of the table, the advertisement requester is “Company A” and the posting condition is “the lower limit of page views per day is 1000.
0 ".

Returning to FIG. 2, the status detection unit 26 receives the access status for a plurality of web pages from the web server 60. In the present embodiment, the number of page views per day of the web page is received as the access status.
The access status received by the status detection unit 26 is notified to the page detection unit 28. The page detection unit 28 detects a web page that matches the advertisement posting condition stored in the storage unit 24 based on the notified access status, and sends the web page to the notification unit 30 as an example of a candidate notification unit. Notify. The notification unit 30 notifies the candidate web page to the corresponding advertisement client.

The posting permission / non-permission information receiving section 32 receives an instruction from the terminal 40 as to whether or not to permit the posting of an advertisement on a candidate web page, and notifies the page detecting section 28 of the instruction. The page detecting unit 28, when receiving a posting permission instruction from the posting permission / refusal information receiving unit 32, notifies information specifying the advertisement requester to the posting request communication unit 34 as an example of a posting request transmitting unit. The publication request communication unit 34 transmits an advertisement publication request including information for specifying an advertisement requester to the terminal 72 of the web page manager.

In the terminal 40, the receiving unit 42 receives a posting condition from the client of the advertisement. In addition, the reception unit 42
Receive an instruction as to whether to allow the advertisement to be placed on the candidate web page. The detection requesting unit 44 transmits the advertisement posting conditions to the advertisement insertion support device 20. The candidate receiving unit 46 receives a candidate for a web page on which an advertisement is placed. The permission / refusal transmission unit 50 receives an instruction as to whether to permit posting of the advertisement received by the reception unit 42. The report receiving unit 52 receives a report indicating that an advertisement has been posted. The display unit 48 displays the web page candidates received by the candidate receiving unit 46. The display unit 48 displays a report that the advertisement has been posted.

In the web server 60, the storage unit 62
Stores a plurality of web pages managed by a web page manager. When receiving the web page request from the terminal 74, the access processing unit 64 extracts the web page from the storage unit 62 and retrieves the web page request from the terminal 7.
Send to 4. The status transmitting unit 66 monitors the access status from the terminal 74 to the web page, and transmits the access status to the advertisement posting support device 20. The terminal 72 has at least a function of browsing a web page and a function of transmitting and receiving an e-mail. The terminal 74 has at least a function of browsing a web page.

FIG. 4 is a diagram for explaining the operation of the network system 10 including the advertisement posting support device 20 according to the first embodiment. In the terminal 40 of the advertisement requester, when the reception unit 42 receives a request for detecting a page on which an advertisement is to be placed (a page detection request), including a posting condition and an advertisement from the advertisement requester, the detection request unit 44 receives the request. The page detection request is transmitted to the advertisement posting support device 20 (S100). Thereafter, the advertisement reception unit 22 of the advertisement insertion support device 20 receives the transmitted page detection request,
The posting condition and the advertisement are stored in the storage unit 24.

In the web server 60, the status transmission unit 66 monitors the access status of the access processing unit 64 to the web page from the terminal 74, and transmits the access status to the advertisement posting support device 20 (S102). Next, the page detection unit 28 of the advertisement insertion support device 20 detects a web page that matches the advertisement insertion condition stored in the storage unit 24 based on the received access status (S10).
4), the notification unit 3 sends information for identifying the detected web page.
Notify 0. The notification unit 30 transmits information specifying the detected web page to the terminal 40 of the advertisement requester (S106). In the terminal 40, the candidate receiving unit 46 receives the information specifying the web page, and causes the display unit 48 to display the information. This allows the ad client to
You can see if the web page that places the ad is the right place to place your ad.

Next, the accepting unit 42 accepts an instruction as to whether or not to permit the advertisement to be posted on the transmitted web page from the advertisement client (S108), and the permission / refusal transmitting unit 50 transmits an instruction as to whether or not to permit the advertisement to be placed in the advertisement placing support apparatus. 20 (S110). The posting permission / non-permission information receiving unit 32 of the advertisement posting support device 20 receives an instruction regarding permission / prohibition of the advertisement posting from the terminal 40 and passes the instruction to the page detecting unit 28. Page detector 2
No. 8 detects whether the instruction is permission or rejection of advertisement insertion (S112). If the instruction is an instruction of rejection of advertisement insertion (N of S112), a series of processing ends.
On the other hand, if the instruction is to permit advertisement insertion (S112)
Y), the page detection unit 28 stores the relevant advertisement in the storage unit 2
4 and information for specifying the web page on which the advertisement is to be posted is passed to the posting request communication unit 34.

The posting request communication unit 34 transmits a request for posting an advertisement to the terminal 72 of the web page manager specified by the information specifying the web page (S114).
Then, the publication request communication unit 34 receives an instruction as to whether to permit the advertisement publication request from the terminal 72 (S116), and the page detection unit 28 detects whether the advertisement publication is permitted or rejected (S118). As a result, when the advertisement posting is rejected (N in S118), a series of processing ends. On the other hand, when advertisement insertion is permitted (S11
8 (Y), the page detection unit 28 extracts the relevant advertisement from the storage unit 24 and passes it to the publication request communication unit 34, and the publication request communication unit 34 transmits the advertisement to the terminal 72 (S12).
0).

As a result, the terminal 72 can receive the advertisement and perform the posting process on the web page. An advertisement posting process is performed by the terminal 72 (S122),
When the notification to that effect is transmitted (S124), the notification that the posting request communication unit 34 of the advertisement posting support device 20 has performed the posting process is received, and the report that the notification unit 30 has been posted is transmitted to the terminal 40. (S126). Next, the report receiving unit 52 of the terminal 40 receives the report indicating that it has been posted, and the display unit 48 displays the report. This allows the client of the advertisement to know that the advertisement has been placed on the web page.

FIG. 5 is a diagram showing a configuration of a network system 10 including an advertisement publishing support device 20 according to the second embodiment. In this figure, the same components as those in FIG. 2 are denoted by the same reference numerals, and different portions will be described. The advertisement receiving unit 84 as an example of the advertisement condition receiving unit converts a condition for selecting a web page on which an advertisement is to be posted from the terminal 40 and a condition for continuously posting the advertisement on the web page into a form of a condition regarding access. To receive. In the present embodiment, a condition for selecting a web page on which an advertisement is to be placed and a condition for continuously placing an advertisement on a web page will be described as the same conditions. In the present embodiment, this condition is also called a posting condition. As a form of the condition regarding access, for example, the lower limit of the number of PVs (page views) per day to the web page, that is, the lower limit of the number of times the page is viewed is set. In addition, the advertisement receiving unit 84 transmits an advertisement of an image file to be posted on a web page and a URL (Uniform Resource Locator) of a link to be pasted on the advertisement.
Accept. Further, the advertisement receiving unit 22 stores the received posting condition, advertisement, and URL of the link destination in the storage unit 86.

FIG. 6 is a diagram showing a configuration of a table in the storage unit 86 for storing posting conditions. The table has a requester column 100, a condition column 102, an image column 104, a link destination column 106, and a destination column 108. Client field 10
0 stores information for specifying the advertisement client. Condition column 1
02 stores the posting condition by the advertisement client. The image column 104 stores an image file name of an advertisement to be posted on a web page. In the present embodiment, the image files are stored in the storage unit 86. Link column 10
Reference numeral 6 stores a URL of a link destination to be pasted into the image file. The publication destination column 108 stores the URL of the web page on which the advertisement is published.

For example, the record at the top of the table is
The advertisement client is “Company A”, the posting condition is “the lower limit of page views per day is 10,000”, the image file of the advertisement is “cm0001.jpg”, and the link destination is “http: // w
ww.a-sha.co.jp ", indicating that the web page where the advertisement is to be posted is" http://www.apage.co.jp ".

Returning to FIG. 5, the inspection unit 92 is a
Based on the access status detected by 6 and the posting condition stored in the storage unit 86, it is checked whether the access status to the web page matches the posting condition of the advertisement posted on the web page. In addition, when the access status to the web page does not match the posting condition, the inspection unit 92 notifies the advertisement detection unit 94 and the page detection unit 88 of the fact.

Based on the notified access status, the page detection unit 88 receives an advertisement stored in the storage unit 86 for which the publication destination is not determined, and a notification from the inspection unit 92 that the condition is not met. A web page that matches the advertisement posting condition is detected, and information specifying the web page is notified to the advertisement posting unit 96. Further, the page detection unit 8
8 retrieves the image file of the advertisement and the URL of the link destination from the storage unit 86 and passes them to the advertisement posting unit 96.

The advertisement detection unit 94 detects a new advertisement that matches the posting condition when the web page on which the advertisement notified that the insertion condition does not match from the inspection unit 92 is detected, and detects the new advertisement. The image file and the URL of the link destination are retrieved from the storage unit 86 and passed to the advertisement posting unit 96 together with information specifying the web page.

The advertisement publishing unit 96 adds the image file and the link destination U passed from the page detection unit 88 to the web page specified by the information passed from the page detection unit 88.
A process for embedding the RL is performed and transmitted to the web server 60. Further, the advertisement publishing unit 96 embeds the image file and the link destination URL passed from the advertisement detection unit 94 into the web page specified by the information passed from the advertisement detection unit 94, and The image file is transmitted to the web server 60. The update receiving unit 98 receives the web page and the image file passed from the advertisement posting support device 20, and stores the web page and the image file in the storage unit 62.

FIG. 7 is a diagram for explaining the operation of the network system 10 including the advertisement posting support device 20 according to the second embodiment. In the terminal 40 of the advertisement requester, when the reception unit 42 receives a request to detect an advertisement insertion page (page detection request) including the posting conditions, the advertisement, the URL of the link destination, and the like from the advertisement requester, the detection request unit 44 receives the request. The page detection request received by 42 is transmitted to the advertisement insertion support device 20 (S200). Thereafter, the advertisement reception unit 84 of the advertisement insertion support device 20 receives the transmitted page detection request, and stores the insertion conditions, the image file of the advertisement, the link destination name, and the like in the storage unit 86.

In the web server 60, the status transmitting unit 66 monitors the access status of the access processing unit 64 to the web page from the terminal 74, and transmits the access status to the advertisement posting support device 20 (S202). In the advertisement insertion support device 20, the status detection unit 26 receives the access status and notifies the page detection unit 88 and the inspection unit 92. The page detection unit 88, based on the notified access status,
A web page that matches the posting condition of the advertisement whose destination is not yet determined stored in the storage unit 86 is detected (S20).
4), the information for identifying the web page is transmitted to the advertisement publishing unit 9
Notify 6. Further, the page detection unit 88 extracts the image file and the link destination URL of the advertisement from the storage unit 86 and passes them to the advertisement posting unit 96.

[0048] The advertisement publishing unit 96 adds the image file and the link destination U received from the page detection unit 88 to the web page specified by the information passed from the page detection unit 88.
A process for embedding the RL is performed and transmitted to the web server 60 (S206). Then, the update receiving unit 98 of the web server 60 receives the web page and the image file passed from the advertisement posting support device 20 and stores them in the storage unit 62.
As a result, the advertisement is placed on a web page that meets the placement conditions. And the advertisement posting section 96
A notification that the advertisement has been posted on the web page is transmitted to the terminal 40 (S208). In the present embodiment, the notification that the advertisement has been posted on the web page includes information specifying the posted web page, for example, a URL. In the terminal 40, the report receiving unit 52 receives the notification that the advertisement has been placed on the web page, and causes the display unit 48 to display the notification. Thus, the advertisement client can check the web page on which the advertisement is placed.

Thereafter, in the web server 60, the status transmission unit 66 sequentially monitors the access status of the access processing unit 64 to the web page from the terminal 74, and sequentially transmits the access status to the advertisement posting support device 20 (S21).
0). In the advertisement publishing support device 20, the status detection unit 26 receives the access status, and the page detection unit 88 and the inspection unit 92
Notify.

Based on the access status detected by the status detection unit 26 and the posting conditions stored in the storage unit 86, the inspection unit 92 determines the access status to the web page as the posting condition of the advertisement posted on the web page. It is checked whether they match (S212). As a result, when the access status to the web page does not match the posting condition (N in S212), the inspection unit 92 means that the advertisement does not satisfy the request of the advertisement requester, The page detection unit 88 is notified of this fact. If the access condition is satisfied (Y in S212), it means that the advertisement is being posted according to the request of the advertisement requester, and the above processing (S210 to S212) is repeated.

Next, based on the notified access status, the page detecting unit 88 detects a web page that matches the posting condition of the advertisement for which the condition has not been notified from the checking unit 92 (S214). ), And notifies the advertisement publishing unit 96 of information specifying the web page. Further, the page detection unit 88 extracts the image file and the link destination URL of the advertisement from the storage unit 86 and passes them to the advertisement posting unit 96. Next, the advertisement detection unit 94 detects a new advertisement that matches the posting condition from the web page notified that the condition does not match from the inspection unit 92 (S216), and the image file and the link destination of the advertisement. The URL is retrieved from the storage unit 86 and passed to the advertisement posting unit 96 together with information for specifying the web page.

Next, the advertisement publishing unit 96 performs a process of embedding the image file and the link destination URL passed from the page detection unit 88 into the web page specified by the information passed from the page detection unit 88. Server 6
0, and further embeds the image file and the link destination URL passed from the advertisement detection unit 94 into the web page specified by the information passed from the advertisement detection unit 94, and The file is transmitted to the web server 60 (S218).

Next, the update receiving section 98 receives the web page and the image file passed from the advertisement posting support device 20 and stores them in the storage section 62. This allows the advertisement to be placed on a web page that meets the placement conditions. Also, a new advertisement can be placed on the web page where the advertisement was placed. Also, the new advertisement can be placed on a web page that meets the placement conditions. Thereafter, the advertisement publishing unit 96 transmits a notification to the effect that the advertisement has been published on the web page to the terminal 40 (S2).
20). In the terminal 40, the report receiving unit 52 receives the notification that the advertisement has been placed on the web page, and causes the display unit 48 to display the notification. As a result, the advertisement client can check the new web page on which the advertisement is placed.

The present invention has been described based on several embodiments. These embodiments are exemplifications, and it is understood by those skilled in the art that various modifications can be made to the combination of each component and each processing process, and such modifications are also within the scope of the present invention. By the way. For example, in the above embodiment, a one-day page view was used as a condition for selecting an advertisement or a condition for continuously posting an advertisement on a web page. However, the present invention is not limited to this. , The total number of page views up to the present time, the number of accesses within a few hours, the average value of the time intervals at which access occurs, and the time period when access is relatively large In other words, the condition may be any condition regarding access. When a time period during which access is relatively large is set as a condition, the age group to which the viewer belongs can be narrowed down, and the effect of the advertisement can be improved.

In the above embodiment, the condition for selecting an advertisement and the condition for continuously posting an advertisement on a web page are the same, but the present invention is not limited to this. The conditions may be different.

[0056]

According to the present invention, it is possible to appropriately support the insertion of an advertisement on a web page that can be effectively advertised.

[Brief description of the drawings]

FIG. 1 is a diagram illustrating a business model using an advertisement insertion support device according to a first embodiment.

FIG. 2 is a diagram illustrating a configuration of a network system including an advertisement insertion support device according to the first embodiment.

FIG. 3 is a diagram showing a configuration of a table for storing posting conditions in a storage unit.

FIG. 4 is a diagram illustrating an operation of a network system including the advertisement insertion support device according to the first embodiment.

FIG. 5 is a diagram illustrating a configuration of a network system including an advertisement insertion support device according to a second embodiment.

FIG. 6 is a diagram showing a configuration of a table for storing posting conditions in a storage unit.

FIG. 7 is a diagram illustrating an operation of a network system including an advertisement insertion support device according to a second embodiment.

[Explanation of symbols]

Reference Signs List 10 network system, 20 advertisement posting support device, 22 advertisement reception unit, 24 storage unit, 26 status detection unit, 28 page detection unit, 30 notification unit,
32 posting permission / non-permission information receiving section, 34 posting request communication section,
40 terminal, 60 web server, 70 internet, 72 web page administrator terminal, 74
Terminal for web page viewers.

Claims (10)

[Claims] 1. An advertisement condition receiving unit for receiving a condition for selecting a desired web page from existing web pages in order to place an advertisement in the form of an access condition, and an access to a plurality of web pages. A situation detecting unit that detects a situation, a page detecting unit that detects a web page that meets the access condition based on the detected access situation, and a request to publish an advertisement to a manager of the detected web page. An advertisement posting support device, comprising: a posting request transmission unit for transmitting. 2. A candidate notifying unit for notifying the advertisement requester of information identifying the detected web page, and a publishing receiving an instruction from the advertisement requester on whether or not to allow the advertisement to be posted on the web page. The advertisement posting support device according to claim 1, further comprising a permission / rejection information receiving unit, wherein the posting request transmission unit transmits the posting request when the advertisement posting is permitted. 3. An advertisement condition receiving unit that receives a condition for selecting a desired web page from existing web pages in order to publish an advertisement in the form of an access condition, and an access to a plurality of web pages. A situation detection unit that detects a situation, a page detection unit that detects a web page that meets the access condition based on the detected access situation, and an advertisement placement unit that places the advertisement on the detected web page. An advertisement insertion support device comprising: 4. The access condition according to claim 1, wherein a lower limit of the number of accesses to the web page is defined, and the status detection unit detects the number of accesses to a plurality of web pages. The advertisement posting support device according to any one of the above. 5. The system according to claim 4, wherein the lower limit of the number of accesses is a lower limit related to a predetermined period, and the situation detecting unit detects the number of accesses that have occurred to a plurality of web pages during the period. The advertisement insertion support device according to 1. 6. The access condition is defined for a time zone of access to a web page, and the situation detection unit detects a time zone in which access to a plurality of web pages is relatively large. The advertisement posting support device according to any one of claims 1 to 3, wherein 7. An advertisement condition receiving unit that receives a condition for continuously placing an advertisement on a web page in the form of an access condition, and an access condition for a plurality of web pages including a web page on which the advertisement is placed. A status detection unit for detecting, and an inspection for inspecting, based on the detected access status, whether the access status to the web page on which the advertisement is posted matches the condition regarding the access of the advertisement posted on the web page. And a page detection unit that detects a web page that satisfies the condition based on the access status detected for another web page when the access status to the web page does not match the condition. An advertisement insertion support device, comprising: an advertisement insertion section that inserts the advertisement on a web page. 8. An advertisement condition receiving unit that receives a condition for continuously placing an advertisement on a web page in the form of an access condition, and an access condition for a plurality of web pages including a web page on which the advertisement is placed. A status detection unit for detecting, and an inspection for inspecting, based on the detected access status, whether the access status to the web page on which the advertisement is posted matches the condition regarding the access of the advertisement posted on the web page. And an advertisement detecting unit for detecting a new advertisement to be placed on the web page when an access state to the web page does not meet the above-mentioned condition; and an advertisement posting for placing the detected advertisement on the web page. And an advertisement posting support device. 9. A step of receiving a condition for selecting a desired web page from existing web pages in order to publish an advertisement in the form of an access condition, and detecting an access state to a plurality of web pages. And a step of detecting, on the basis of the detected access status, a web page that satisfies the access condition, and a step of transmitting an advertisement posting request to a manager of the detected web page. Advertising support method characterized by the following. 10. A step of receiving a condition for selecting a desired web page from existing web pages in order to publish an advertisement in the form of an access condition, and detecting an access state to a plurality of web pages. Advertising, a step of detecting a web page that satisfies the access condition based on the detected access situation; and a step of posting the advertisement on the detected web page. How to help.