JP2002195842A - Car navigation system and vics receiving device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide commercial information such as advertisement or the like in addition to public noncommercial information in a car navigation system using VICS and IVCS receiving device. SOLUTION: In this car navigation device, VISC is used to provide commercial information 16 to a user. The user can receive and use the commercial information 16 such as advertisement in each area while moving by car, and the requester of the commercial information 16 can efficiently provide the commercial information such as advertisement to the user passing the area by car. In this VICS receiving device, the commercial information 16 is displayed in the peripheral part of a display screen. Accordingly, the commercial information 16 such as advertisement can be provided to the user without being disturbed by the display of road traffic information.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] 1. Field of the Invention [0002] The present invention relates to a car navigation system and a VICS receiving apparatus for providing commercial information such as advertisements using a VICS (road traffic information communication system).

[0002]

2. Description of the Related Art In recent years, radio beacons, optical beacons, FM
Congestion information, required time information, transmitted using multiplex broadcasting,
Traffic obstacle information, traffic information, parking lot information, etc.
Car navigation systems that receive an S receiver and display the information on a liquid crystal screen are widely used.

[0003]

However, in the current VICS, only the above-mentioned public non-profit information is provided, and no commercial information such as advertisements is provided. For this reason, users (drivers, etc.) are waiting for the provision of a wider range of information including commercial information, and clients of commercial information are also hoping to use VICS to conduct community-based advertising activities. I have.

[0004] It is an object of the present invention to provide a car navigation system and a VICS receiving apparatus using VICS that provide commercial information such as advertisements in addition to public non-profit information.

[0005]

A car navigation system according to the present invention is characterized by providing commercial information to a user by using VICS.

According to the car navigation system of the present invention, by providing commercial information using VICS,
The user can receive and use commercial information such as advertisements in each area while traveling by car, and the commercial information client can efficiently advertise to users who pass through the area by car. Commercial information can be provided.

The VICS receiving apparatus of the present invention is used in a car navigation system using VICS, and is characterized in that commercial information is displayed on a peripheral portion of a display screen.

According to the VICS receiving apparatus of the present invention, since commercial information is displayed on the periphery of the display screen, commercial information such as advertisement can be provided to the user without disturbing the display of road traffic information. Can be.

[0009]

DESCRIPTION OF THE PREFERRED EMBODIMENTS A car navigation system according to a first aspect of the present invention is characterized in that VICS is used to provide commercial information to users. According to this configuration, by providing commercial information using VICS, a user can receive and use commercial information in each area while traveling by car, and a client of the commercial information can use a car. Thus, commercial information can be efficiently provided to users who move in the area.

According to a second aspect of the present invention, in the car navigation system according to the first aspect, the commercial information is VIC.
It is provided by the S center using a radio wave beacon, an optical beacon, or FM multiplex broadcasting. According to this configuration, commercial information can be provided by making the most of existing VICS equipment.

According to a third aspect of the present invention, in the car navigation system according to the first aspect, the commercial information is provided by a commercial information provider using a radio beacon, an optical beacon, or FM multiplex broadcasting. It is assumed that. According to this configuration, even if the VICS center provides only non-profit information, the existing VICS
Commercial information can be provided by a commercial information provider using the above facilities.

A car navigation system according to a fourth aspect of the present invention is the car navigation system according to the first to third aspects, wherein commercial information is provided in real time. According to this configuration, a user who travels by car in an area where commercial information is provided can receive and use commercial information in the area at any time, and a requester of commercial information travels in the area by car. Commercial information can be accurately provided to the users who do so.

According to a fifth aspect of the present invention, there is provided a car navigation system according to the first to third aspects, wherein the commercial information is transmitted on demand. According to this configuration, the user can receive and use only the desired commercial information in the area where the commercial information is provided, and the commercial information requester can provide the commercial information desired by the user accurately. can do.

According to a sixth aspect of the present invention, there is provided the car navigation system according to any one of the first to third aspects, wherein commercial information is provided in a radio beacon, an optical beacon, or an FM multiplex broadcast according to a method desired by a commercial information requester. It is characterized by being performed. According to this configuration, information can be selectively transmitted from a radio wave beacon, an optical beacon, or FM multiplex broadcasting according to an area where commercial information is to be provided. Only useful information can be obtained for a commercial information client, and unnecessary request costs can be reduced for a commercial information client.

The commercial information is, for example, an advertisement of a store or an inn, and the commercial information is information by characters, figures, or voices.

According to a ninth aspect of the present invention, in the car navigation system according to the first to third aspects, the service information is provided together with the commercial information, and the user receives the service according to the content of the received service information. It is a feature. According to this configuration, the user receives the service information in addition to the commercial information, and can receive various services by bringing the received service information to a store or the like that provides the service. By adding value, users can be expected to actively use commercial information.

It should be noted that billing to the commercial information requester is performed according to the data amount of the commercial information, or according to the number of times the commercial information is provided.

A VICS receiving apparatus according to a twelfth aspect of the present invention is used in the car navigation system according to any one of the first to eleventh aspects, wherein commercial information is displayed on a peripheral portion of a display screen. It is characterized by the following. According to this configuration, since the commercial information is displayed on the peripheral portion of the display screen, commercial information such as an advertisement can be provided to the user without disturbing the display of the road traffic information.

A VICS receiving apparatus according to a thirteenth aspect of the present invention is the VICS receiving apparatus according to the twelfth aspect, wherein commercial information is scroll-displayed. According to this configuration, since the commercial information is scroll-displayed, even long-form commercial information can be easily read.

A VICS receiver according to a fourteenth aspect of the present invention is used in the car navigation system according to any one of the first to eleventh aspects, wherein the commercial information is displayed on a separate screen from the road traffic information. It is characterized by being displayed. According to this configuration, since the commercial information is displayed on a screen different from the road traffic information, the commercial information can be provided to the user without disturbing the display of the road traffic information.

A VICS receiving apparatus according to a fifteenth aspect of the present invention is characterized in that, in the twelfth aspect to the fourteenth aspect, a function of switching between displaying and hiding commercial information is provided. According to this configuration, a user who does not want to use the commercial information can keep the commercial information hidden, and can use only the road traffic information.

In the VICS receiving apparatus according to claim 16 of the present invention, according to claims 12 to 14, the commercial information is divided into groups according to the contents, and the commercial information of an arbitrary group can be selected and displayed. It has a function. According to this configuration, the user can display and use only the commercial information desired by the user.

Hereinafter, an embodiment of the present invention will be described with reference to FIG.
This will be described with reference to FIG. (Embodiment) FIG. 1 is a schematic configuration diagram of a car navigation system according to an embodiment of the present invention. The car navigation system uses V traffic information 10 such as traffic congestion information, required time information, traffic obstacle information, traffic information, and parking lot information collected by the police and the Japan Road Traffic Information Center.
The information is sent to the ICS center 11, and the VICS center 11 sends the radio beacon 1 according to the contents of the road traffic information 10.
2. The information is provided to the user using the optical beacon 13 and the FM multiplex broadcast 14, and the user receives the information with the on-vehicle VICS receiving device 15. The information providing area becomes wider in the order of the radio beacon 12, the optical beacon 13, and the FM multiplex broadcast 14.

Also, a request for commercial information 16 is sent to the VICS center 11 from a commercial information requester such as a store or an inn contracted with the center. The VICS center 11 provides the commercial information 16 to the user together with the road traffic information 10 by using the existing radio beacon 12, optical beacon 13, and FM multiplex broadcasting (for example, a commercial FM station) 14. Alternatively, as shown in FIG.
The center 11 provides only road traffic information 10 and VIC
Commercial information provider 17 which is a separate organization from S center 11
Accordingly, the commercial information 16 may be provided using the radio beacon 12, the optical beacon 13, and the FM multiplex broadcast 14.

The commercial information 16 is, for example, an advertisement provided by a store or an inn. In the case of a store, it is information such as product, price, bargain information, and in the case of a ryokan, it is information such as vacancy information, price, and service. Alternatively, in addition to various profit-oriented information such as sports and concert holding information and the like, non-profit-purpose information, for example, regional information provided by a local public entity may be used, and various types of information may be provided.

The commercial information 16 is text information, graphic information including still images such as pictures and photographs and moving images, and audio information, and the information is provided by one or a combination of a plurality of these. You. More specifically, VI described later
This will be described in detail in the description of the CS receiving device 15.

The commercial information 16 is provided by a method desired by a commercial information requester among radio beacons, optical beacons, and FM multiplex broadcasting. That is, when providing to a small area, the radio beacon 12 or the optical beacon 1
For example, a center managing a beacon in an area where commercial information is desired to be provided is used to provide information to the user using the beacon. In addition, when providing information to a wider area, the information is provided to the user using FM multiplex broadcasting 14 in the area where commercial information is to be provided. For example, a store or the like uses a radio beacon 12 or an optical beacon 13 having a small area to provide an advertisement when a user's car passes through a neighborhood in a region where the store is located. In addition, a ryokan or the like can provide an advertisement by using the FM multiplex broadcast 14 having a larger area to attract customers. If an advertisement is to be played nationwide, the advertisement may be provided from FM broadcast stations in various places.

Further, the commercial information 16 may be provided in real time, or may be provided on demand. The real-time provision is to automatically transmit the commercial information 16 to the VICS receiver 15 and display it on the display screen when the user's car passes through the area where the commercial information 16 is provided. The provision of on-demand means that the user uses the operation buttons or the like of the VICS receiver 15 to receive the desired type of commercial information 16 when he or she wants it and display it on the display screen.

In addition, regarding the charge to the commercial information client, the charge is made according to the data amount of the commercial information 16 or the number of times the commercial information 16 is provided. That is, the commercial information requester is charged according to the information amount of the commercial information 16 composed of character information, graphic information, audio information, and the like. Further, a fee is charged according to the number of times the commercial information 16 is provided. For example, the number of times the commercial information 16 is provided during the passing time is determined by calculating backward from the time when the user's car passes through the information providing area selected by the commercial information requester. A value obtained by multiplying the number of times of provision by the amount of money based on the data amount is charged.

Further, service information may be provided together with the commercial information 16. The service information refers to, for example, providing a different random service number each time together with the commercial information 16 such as an advertisement, and the user brings the received service number to a store or the like that provides the commercial information 16 to provide the service information. Provide services such as premiums and discounts to users according to the number. Write the service number on paper,
It may be stored in a memory in the VICS receiving device 15 and brought in, or may be stored in a memory card or the like and read by a reader provided in a store. At this time, the customer list may be created by downloading the user name and address data stored in the VICS receiver 15.

Next, the VICS receiver 15 will be described.

FIG. 3 shows an example of the liquid crystal display screen 20 of the VICS receiver 15 on which road traffic information and commercial information are displayed.

In this example, the commercial information 22 is displayed on the display screen 20 so as not to disturb the display of the road traffic information 21.
Is displayed at the bottom of the. Further, the commercial information 22 which is character information is scroll-displayed from right to left on the display screen. In the case of displaying at the lower end portion of the display screen 20, for example, the screen of the road traffic information 21 is reduced to a size of 16: 9, and this is displayed on the display screen 20 of 4: 3 with the top justified. Commercial information 2 in the free space below screen 20
2 is displayed. Note that the commercial information 22 is not limited to the lower end portion of the display screen 20,
May be displayed by being scrolled up and down at the upper end portion of the periphery or at the left and right ends.

Along with the display of the commercial information 22, on the map screen of the road traffic information 21, position information 23 of a store or the like providing the commercial information 22 is displayed in a link with the commercial information 22. Further, the commercial information 22 may be provided not only by text but also by voice.

As another display method, as shown in FIG. 4, the liquid crystal display screen 30 is divided into left and right, road traffic information 31 is displayed on the left half, commercial information 32 is displayed on the right half, and The position information 33 may be displayed on the map screen by linking to the commercial information 32. The commercial information 32
Provides information by a combination of characters, figures, sounds, and the like. Further, a screen for displaying commercial information may be formed as a part of the road traffic information screen, and the information may be provided by a combination of characters, figures, voices, and the like.

Further, the VICS receiver 15 may be provided with a function such as a switch for displaying or not displaying commercial information. In other words, users who do not need commercial information,
By using a changeover switch, commercial information can be hidden and only road traffic information can be displayed. In addition, the received commercial information is divided into groups according to the content,
In addition, a function such as a selection switch for selecting and displaying commercial information of an arbitrary group may be provided. That is, the transmitted commercial information is automatically classified into, for example, information on a store and information on a ryokan and stored in a memory, and characters such as a store and a ryokan displayed on a touch panel display screen are stored. The information is displayed in a list by, for example, selecting.

Next, a specific procedure for searching for a vacant ryokan will be described with reference to FIGS. First,
As shown in the flowchart of FIG. 5, commercial information is received (step 41), and then an inn is selected using the operation buttons of the VICS receiving device 15 (step 42). A list of inn names is displayed on the display screen along with the location information on the map screen along with the presence or absence of vacancies (step 43). When an inn with an empty room is selected using a touch panel or the like (step 44), the display screen is switched and a detailed view of the selected inn is displayed (step 45). FIG. 6 shows an example of a detailed view of the inn. On the liquid crystal display screen 50, a sketch 51 of the inn and information such as a charge and a dish are displayed. Sketch 5
1, for example, the vacant room 52 is displayed in green, and the room closed by reservation or the like is displayed in red. Furthermore, when the vacant room 52 is touched, the state of the room may be displayed.

In the above embodiment, the commercial information is sent in one direction from the VICS center. However, the commercial information may be sent from the VICS receiving device to the VICS center in two directions. That is, the user may input desired information from the search screen of the VICS receiving apparatus, for example, the type of search for a ryokan or a store, a fee, a location, and the like, and access the database of the VICS center to obtain the corresponding commercial information. Good. Since the VICS equipment is used for the search, there is no need to connect using a mobile phone or the like, and the search may be performed by voice.

[0039]

According to the car navigation system and the VICS receiver of the present invention, there is an advantageous effect that VICS can be used to provide not only public non-profit information but also commercial information such as advertisements. can get.

[Brief description of the drawings]

FIG. 1 is a schematic configuration diagram of a car navigation system according to an embodiment of the present invention.

FIG. 2 is a schematic configuration diagram of a modified example of the car navigation system according to the embodiment of the present invention;

FIG. 3 is a display screen of a VICS receiver of the car navigation system according to the embodiment of the present invention.

FIG. 4 is a display screen of a modified example of the VICS receiver of the car navigation system according to one embodiment of the present invention;

FIG. 5 is a flowchart of a procedure for searching for a vacant inn in the car navigation system according to the embodiment of the present invention;

FIG. 6 is a detailed screen of a vacant ryokan in the car navigation system according to the embodiment of the present invention.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 10 Road traffic information 11 VICS center 12 Radio beacon 13 Optical beacon 14 FM multiplex broadcasting 15 VICS receiver 16, 22, 32 Commercial information 20, 30, 50 Liquid crystal display screen 21, 31, Road traffic information 23, 33 Position information

──────────────────────────────────────────────────の Continued on the front page (51) Int.Cl. ⁷ Identification code FI Theme coat ゛ (Reference) G09B 29/10 G09B 29/10 A H04H 1/00 H04H 1/00 B

Claims (16)

[Claims] 1. A car navigation system using VICS, wherein commercial information is provided to a user. 2. The commercial information is provided by a VICS center.
The car navigation system according to claim 1, wherein the car navigation system is provided using a radio beacon, an optical beacon, or FM multiplex broadcasting. 3. The commercial information is provided by a commercial information provider.
The car navigation system according to claim 1, wherein the car navigation system is provided using a radio beacon, an optical beacon, or FM multiplex broadcasting. 4. The car navigation system according to claim 1, wherein commercial information is provided in real time. 5. The car navigation system according to claim 1, wherein the commercial information is provided on demand. 6. A radio beacon, optical beacon, or FM
4. The car navigation system according to claim 1, wherein commercial information is provided in a format desired by a commercial information client among multiplex broadcasts. 7. The car navigation system according to claim 1, wherein the commercial information is an advertisement for a store or an inn. 8. The car navigation system according to claim 1, wherein the commercial information is text, graphic, or voice information. 9. Providing service information together with commercial information,
4. The car navigation system according to claim 1, wherein a user receives a service according to the content of the received service information. 10. The car navigation system according to claim 1, wherein a fee is charged to a commercial information requester according to a data amount of the commercial information. 11. The car navigation system according to claim 1, wherein a fee is charged to a commercial information requester according to the number of times of providing commercial information. 12. A VICS used in the car navigation system according to claim 1.
A VICS receiving device, wherein commercial information is displayed in a peripheral portion of a display screen. 13. The VICS receiver according to claim 12, wherein the commercial information is scroll-displayed. 14. A VICS used in the car navigation system according to claim 1.
A VICS receiving apparatus, wherein commercial information is displayed on a separate screen from road traffic information. 15. The VICS receiving apparatus according to claim 12, further comprising a function of switching between displaying and hiding commercial information. 16. The commercial information according to claim 12, wherein the commercial information is divided into groups according to the contents, and a selection function for selecting and displaying commercial information of an arbitrary group is provided. VICS receiver.