JP2002189689A - Data providing system, data providing device and its method, data acquiring device and its method and program storage medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To remarkably improve versatility of a template image. SOLUTION: This data providing device embeds an embedding image in the template image, forms and transmits providing image data on a reusable providing image embedded with a program for executing processing according to the content of the template image and/or the fitting image, embeds a user image in the template image of the providing image based on the providing image data received by a data acquiring device so as to be superposed on the embedding image to be preferentially displayed up to removing the user image, transmits sending image data to an addressee by forming the sending image data of a sending image for starting the program according to an instruction on the user image to embed the user image in the template image, can send an image to the addressee by easily forming the user original sending image for executing the processing in response to the content of the user image according to the program instead of a lower side embedding image, and can remarkably improve the versatility of the template image.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to a data providing system, a data providing device and method, a data acquiring device and method, and a program storage medium. For example, the present invention relates to a data providing device and a data providing device constructed from a camera-equipped digital cellular phone. It is suitable for application to a system.

[0002]

2. Description of the Related Art In recent years, digital mobile phones having an electronic mail transmission / reception function have become widespread. If such digital mobile phones are used, electronic mail can be easily transmitted and received even when going out. There is a tendency that electronic mail is used for sending messages and the like to the other party.

[0003]

By the way, in such a digital portable telephone, a message is prepared in text and attached to an e-mail and sent to the other party, so that the contents of the message intended by the user can be understood. In order to communicate properly to the other party, it is necessary to carefully write sentences.

For this reason, recently, still images are sometimes used as messages in order to accurately convey the contents of the message to the other party. However, when an e-mail is created using both text and still images, each time an e-mail is created, Since it is necessary to consider the layout and the like, and the creation becomes complicated, the e-mail is created by inserting a text or a still image into a template image such as a frame.

However, in a digital portable telephone, when an e-mail using a template image is received, even if the user likes the template image and wants to use it, only the template image is easily removed from the e-mail. Since it is not possible to do so, it is necessary to separately transfer only the template image from the sender of the e-mail or obtain a new one from the manufacturer of the template image, and there is a problem that the versatility of the template image is extremely low. .

The present invention has been made in view of the above points, and provides a data providing system, a data providing apparatus and a method thereof, a data obtaining apparatus and a method thereof, and a program storage which can greatly improve the versatility of a template image. It is intended to propose a medium.

[0007]

According to the present invention, in order to solve the above-mentioned problem, a data providing device is used to insert an embedding image into a template image into which a predetermined user image can be inserted so as to be superimposed on the predetermined insertion image. Insertion of a reusable provided image in which a program for executing a predetermined process according to the content of the template image and / or the inserted image according to a predetermined instruction given on the template image and / or the inserted image is embedded. Generating the provided image data, transmitting the generated provided image data via the network, receiving the provided image data transmitted from the data providing device via the network by the data acquisition device, and receiving the provided image data; The user image is inserted into the template image of the provided image based on the Until the user image is removed for reuse, the sending image data of the sending image that causes the user image to be displayed preferentially over the inset image and activates a program according to an instruction given on the user image. Is generated, and the generated transmission image data is transmitted to a predetermined destination via a network.

Therefore, when the provided image data is acquired from the data acquisition device by the data acquisition device and the provided image data is used for sending the user image, the user image is fitted into the template image to be hidden below. Instead of the embedded image, it is possible to easily generate a user-specific send image that executes a predetermined process according to the content of the user image according to a program and send it to the destination.

[0009]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment of the present invention will be described below in detail with reference to the drawings.

(1) Principle of Commerce Using the Internet The Internet is a computer network constructed by connecting a number of computers to each other via communication links.
Information can be transmitted and received using various services such as Gopher and WWW (World Wide Web).

That is, as shown in FIG. 1, a client PC (Personal Compu
ter) A WWW server 302 (also referred to as a web server or a website) that provides various services such as WWW to 301-1 to 301-N is a web page configured by graphics information such as graphics and images. Is stored on the internal hard disk.

Each resource used on the WWW, such as the WWW server 302 and a web page, is provided by UR, which is an addressing technology for identifying on the Internet 300.
L (Uniform Resource Locator) makes it uniquely recognizable.

Therefore, the client PCs 301-1 to 301-N connected to the Internet 300 operate, for example, by accessing the URL of a web page desired to be viewed by the user.
Is specified by a predetermined transfer protocol such as HTTP (HyperText Transfer Protocol), W
It requests the WW server 302 to browse the web page.

Then, the client PCs 301-1 to 301-3
01-N, upon receiving a web page transmitted from the WWW server 302 as a result of requesting browsing to the WWW server 302, displays the web page via a WWW browser stored in advance in an internal hard disk. The web page is displayed on the web page so that the user can browse the web page.

[0015] Here, the web page is HTML
(HyperText Markup Language) is typical, and the HTML document defining the web page is specified in HTML to specify how to display the web page. A symbol called a reserved tag (reserved word) is included.

Incidentally, the HTML document includes various tags for displaying graphics, controls, and other functions, and includes a web page that can be used by the WWW server 302 or another WWW server that requests browsing of the web page. Can be specified as a link destination.

Therefore, the web page is displayed in the client PC 30 in a display method intended by the provider of the web page.
1-1 to 301-N are displayed on the display unit.

Recently, the above-described WWW has been used for electronic commerce using the Internet 300.

In this case, the WWW server 302 prepares a web page composed of a product catalog in which the products to be sold are listed electronically. To the client PCs 301-1 to 301-N owned by the client PC.

Thus, the client PC 301-1
301-N display web pages received from the WWW server 302 via the Internet 300 on the display unit, and as a result, allow customers to browse product catalogs.

Client PCs 301-1 to 301-N
When the user specifies a product desired to be purchased on the web page of the product catalog displayed on the display unit, the user is notified to the WWW server 302 via the Internet 300.

Upon receiving the request, the WWW server 302 requests customer information from the client PCs 301-1 to 301-N, and the client PCs 301-1 to 301-N.
From N, customer information such as the name of the customer who purchases the product, the number of the credit card owned by the customer, and the address indicating the delivery destination of the product is received.

Next, upon receiving the above-mentioned customer information, the WWW server 302 transmits a web page for confirming the order of the product to the client PCs 301-1 to 301-N,
The customer confirms the order on the web page, and then adjusts the delivery schedule of the product.

In such electronic commerce using the Internet 300, electronic contents such as music are electronically delivered to the customer via the Internet 300, and a personal computer or the like is provided to the customer using a delivery company or the like. Electronic commerce for various products is realized by, for example, delivering physical products.

By the way, the definition of a web page is not only HTML but also XML (extensible Markup Lang).
This XML can express the structure of a sentence and its meaning using tags in the same way as HTML, and additionally, a document type definition (DTD: Document Typing).
e Definition), it is possible to specify attributes such as a hierarchical structure and a data type for the tag.

Therefore, in the WWW server 302,
If the web page is defined using XML, for example, data for information processing such as an order code, a product code, a unit price, and a quantity stored in advance in a database can be embedded in various tags. The web page can be used not only for browsing but also for automatically executing information processing such as order calculation using data for information processing embedded in the tag.

(2) Configuration of Data Providing System (2-1) Overall Configuration of Data Providing System In FIG. 2, reference numeral 1 denotes a data providing system according to the present invention as a whole. A data management server 2A connected to each other,
The transmission / reception management server 2B and the accounting server 2C are connected to the Internet 3.

The Internet 3 has a personal computer (hereinafter referred to as an advertisement order PC) 4 for ordering advertisements owned by an advertiser and a personal computer for creating a plurality of data owned by a design company or an individual. Computers (hereinafter referred to as data creation PCs) 5A to 5N
And a payment processing personal computer owned by a payment institution such as a bank (hereinafter referred to as a payment processing PC).
6 are connected.

Further, base stations 7 and 8 which are fixed wireless stations installed in cells obtained by dividing a communication service providing area into a desired area are connected to the Internet 3 via a public line network 9. ing.

The base stations 7 and 8 include digital mobile phones 10 and 11 with cameras, for example, W-CDMA.
The mobile phone 10 is connected wirelessly by a code division multiple access system called (Wideband-Code Division Multiple Access).
And 11 are capable of high-speed data communication of a large amount of data at a maximum data transfer rate of 2 [Mbps] using a frequency band of 2 [GHz] by the W-CDMA method. And various types of data communication such as transmission and reception of a simple homepage, transmission and reception of image data, and the like.

In this case, the data providing device 2 uses a number of merchandise advertisements that the advertiser wishes to stream on the Internet 3 as data for displaying images in a card form (hereinafter referred to as card data). Card data (hereafter,
This is referred to as advertisement card data), and the advertisement card data is provided to the digital mobile phones 10 and 11 via the Internet 3 to be presented to the user, thereby promoting the product. ing.

In practice, the advertiser orders the creation of a product advertisement to be played on the Internet 3 to the design company via the Internet 3 by the PC 4 for ordering the advertisement.

The design company receives an order for creation of a product advertisement ordered by the advertiser using the data creation PCs 5A to 5N, and uses the data creation PCs 5A to 5N to design the advertisement as shown in FIG. Advertisement image data of the advertisement image 15 represented by text, a still image, or the like is created, and a frame (still image) for decorating the advertisement image 15 and the advertisement image 15 are emphasized as shown in FIG. The template image data of the template image 16 composed of a phrase (text) or the like to be added or supplemented is created, and the created advertisement image data and / or the template image data are sent to the data management server 2A of the data providing device 2 via the Internet 3. Send to

In the data providing system 1,
Even a design company or an individual who has not placed an order to create a product ad from an advertiser, owns a data creation PC 4A
To 4N, and freely creates the template image data, and transmits the created template image data to the data management server 2 of the data providing apparatus 2 via the Internet 3.
A.

The data management server 2A has a data creation P
When the various advertisement image data and the template image data transmitted from C5A to 5N are received, the various template images 16 and the advertisement image 15 fitted to these template images 16 are associated with each other, and the template image data and the advertisement image are associated with each other. Register the data and store it on the internal hard disk.

When the template image data and the advertisement image data are associated with each other, the data management server 2A electronically lists the titles of the advertisement card data generated based on the associated template image data and advertisement image data. Web page composed of a list of lists (hereinafter referred to as the card acquisition web page)
And store it on the internal hard disk.

The data management server 2A obtains a card from the digital mobile phones with cameras 10 and 11 by using a predetermined transfer protocol such as HTTP via the nearest base stations 7 and 8, the public network 9 and the Internet 3 sequentially. When the browsing of the web page is requested, the requested card acquisition web page is transmitted to the corresponding camera-equipped digital mobile phones 10 and 11 via the Internet 3, the public line network 9 and the base stations 7 and 8 sequentially. .

When the digital mobile phones with cameras 10 and 11 receive the card acquisition web page transmitted from the data management server 2A via the Internet 3, the card mobile web pages are displayed on the display unit. To make the user browse.

The data management server 2A is connected to the digital camera-equipped mobile telephones 10 and 11 that allow the user to browse the card acquisition web page, and the nearest base station 7
And 8, when the browsing of advertisement card data is sequentially requested through the public network 9 and the Internet 3, the requested advertisement card data is generated from the corresponding template image data and advertisement image data, and the generated advertisement is generated. The card data is transmitted to the corresponding digital mobile phones with cameras 10 and 11 via the Internet 3, the public network 9 and the base stations 7 and 8 sequentially.

In this way, when the digital cellular phones with cameras 10 and 11 receive the advertising card data transmitted from the data management server 2A via the Internet 3, as shown in FIG. The advertisement card image 17 configured by fitting the advertisement image 15 to the template image 16 based on the template image 16 is displayed on the display unit.

The camera-equipped digital mobile phone 10
When the user browses the advertisement card image 17 and the desired advertisement card image 17 is selected and designated by the user, the advertisement card data of the advertisement card image 17 is stored in the digital mobile phone with camera 10 and The recording medium 11 is recorded and acquired in a semiconductor memory in a memory stick (trademark, Sony Corporation) provided in a detachable manner.

Here, the camera-equipped digital mobile phone 1
The advertisement card image 17 acquired by 0 and 11 is composed of one or a plurality of card-like images, such as cards that can be sequentially displayed one by one on the display units of the digital cellular phones with cameras 10 and 11. , The advertisement image 15 and the template image 16 can advertise the product to the user.

In addition to the above configuration, the template image 16 of the advertisement card image 17 cannot be processed by the user. On the other hand, the advertisement image 15 is a display of attribute information representing the advertisement image 15 that can be processed, such as "Advertisement is being displayed (a favorite photo can be put here)" shown in FIG. Can be used for message transmission by processing a message image such as a still image that the user wants to convey to a friend or the like so as to overlap the message image. It has been made like that.

That is, according to the advertisement card image 17 described above with reference to FIG. 5, the advertisement image 15 of the hamburger is converted into the template image 16 which is a frame in which a phrase such as “Kore / Tabeniikanai?” For the advertisement image 15 is written. When the message image is processed, the template image 16 is used as it is, and the message image is
5 so that it can be fitted so as to overlap.

Accordingly, the digital mobile phone 1 with camera
As shown in FIG. 6, when the user gives an instruction to process the advertisement card image 17 as shown in FIG.
As shown in FIG. 7, a message image 18 (still image) obtained by imaging a cooked stew as a subject by a CD (Charge Coupled Device) camera is added to the template image 16 of the advertisement card image 17 as shown in FIG. 18 is superimposed on the advertisement image 15 so that the message image 18
Is generated preferentially to generate a message card image 19.

Then, the digital mobile phone with camera 1
0 and 11 are the template images 1 of the advertisement card image 17 because the template image 17 is effectively used as it is.
For example, a message card image 19 for inviting the gourmet to go to eat the stew simply by inserting the message image 18 obtained by imaging the cooked stew on the advertisement image 15 of the hamburger is generated. This makes it possible to easily generate the message card image 19 desired by the user without requiring input of many characters or the like.

In this way, the digital mobile phones with cameras 10 and 11 generate the message card image 19 and then specify the mail address of the destination of the message card image 19 by the user, based on the mail address. For example, SMTP (Simple Mail Transfer
Protocol), the card data of the message card image 19 (hereinafter referred to as message card data) is transmitted from the nearest base stations 7 and 8 to the public network 9 and the Internet 3.
Are sequentially transmitted to the transmission / reception management server 2B.

The transmission / reception management server 2B collectively manages transmission / reception of message card data.
When receiving the message card data transmitted from the camera-equipped digital mobile phones 10 and 11, which are the message card data transmission sources, the received message card data is recorded and stored on an internal hard disk.

The transmission / reception management server 2B transmits the message card data recorded on the hard disk to the IMAP
4 (Internet Message Access Protocol version 4), a digital mobile phone with a camera 10 and 11 to which the message card data is sent via the Internet 3, a public line network 9, and base stations 7 and 8 in sequence. Send to

As a result, the digital cellular phones 10 and 11 with the camera which have received the message card data.
Displays the message card image 19 based on the message card data on the display unit, and gives the message card message to the user who owns the digital camera-equipped mobile phones 10 and 11 (hereinafter referred to as a message receiver in particular). Image 19 can be shown.

When the message receiver uses the received message card data for sending his / her own message, the camera-equipped digital mobile telephones 10 and 11 owned by the message receiver receive the message card image based on the message card data. By removing the message image 18 (cooked stew) from 19, the advertisement card image 17 described above with reference to FIG. 5 is shown to the message recipient, thereby advertising the product (hamburger) to the message recipient. .

As shown in FIG. 8, the digital portable telephones with cameras 10 and 11 owned by the message receiver are connected to the digital portable telephones with camera 10 and 1 as shown in FIG.
For example, a new message image 20 is obtained by taking, for example, sushi as a subject using the CCD camera provided in the camera 1 and the message image 20 is added to the template image 16 of the advertisement card image 17 in the same manner as described above with reference to FIG. A new message card image 21 is generated by being inserted so as to overlap with the advertisement image 15, and the message card data of the generated message card image 21 is transmitted from the nearest base stations 7 and 8 to the public line based on the mail address of the destination. The data is transmitted to and stored in the transmission / reception management server 2B via the network 9 and the Internet 3 sequentially.

As described above, the digital cellular phones 10 and 11 owned by the message receiver can reuse the advertising card data for sending the message to the user who owns the digital cellular phones 10 and 11 with other cameras. The desired message can be sent to the user.

Thus, in the data providing system 1, the advertisement card data can be freely used for sending the message of the user, and when the advertisement card data is used for sending the message, the advertisement image 15 is When one advertisement card data is sequentially reused among many users, the product intended by the advertiser is word-of-mouth publicized on the Internet 3 by advertising the product intended by the advertiser as shown in FIG. It is made to be able to do.

The billing server 2C (FIG. 2) of the data providing device 2 periodically (for example, at the end of every month) counts the number of times the product has been advertised by the advertisement card data, and based on the counting result, The advertisement price to be charged to the advertiser according to the number of advertisements of the product by the advertisement image data is calculated, and the design company or the template image corresponding to the number of times the advertisement image data and the template image data are used is calculated based on the total result. Calculate the data usage fee for the individual who created the data.

In addition, since the data providing device 2 provides the advertising card data to the user on behalf of the advertiser to advertise the product, the billing processing server 2C adds the number of times the product was advertised to the totaling result. Based on the number of advertisements for the product, an advertisement payment for the service provider is calculated based on the number of advertisements.

When the billing processing server 2C periodically calculates the advertising price, the data usage fee, and the advertising fee, it registers the advertising price, the data usage fee, and the advertising fee in advance in the internal hard disk. The advertiser, the design company, the individual who created the template image data, and the registration information such as the bank and bank account number of the service provider and the billing data for product promotion (hereinafter referred to as billing process for advertisement). PC 6 for settlement processing via the Internet 3
Send to

The accounting server 2C is connected to the camera-equipped digital mobile phone 1 via the transmission / reception management server 2B.
When the message card data is transmitted / received between 0 and 11, the transmission fee for the user who owns the digital cellular phones 10 and 11 with the camera is calculated, and the calculated transmission fee and the calculated transmission fee are registered in the internal hard disk in advance. The registration information such as the user's bank and bank account number is transmitted to the payment processing PC 6 via the Internet 3 as charging processing data for message transmission / reception (hereinafter referred to as message transmission / reception charging processing data).

The payment processing PC 6 is connected to the charging processing server 2C.
When receiving the advertising billing processing data from the advertising billing processing data obtained based on the advertising billing processing data, the advertiser, the design company, the individual who created the template image data, According to the service provider's bank and bank account number, etc., withdrawing the advertising fee from the advertiser's bank account, dividing the withdrawn advertising fee into a data usage fee and an advertising agency fee, and corresponding design companies, The electronic payment processing is executed by paying the template image data to the bank account of the individual or service providing company that created the template image data.

Further, upon receiving the message transmission / reception accounting data from the accounting server 2C, the payment processing PC 6 sends the transmission price, the user's bank and bank account number, etc., which are obtained based on the message transmission / reception accounting data. As a result, an electronic payment process is executed by withdrawing the transmission fee from the user's bank account and paying the extracted transmission fee to the service provider's bank account.

As described above, the data providing system 1
Is to directly provide the advertising card data to the user who owns the camera-equipped digital mobile phones 10 and 11 to advertise the merchandise, and to make the advertising card data freely used for sending a message. The digital mobile phones with cameras 10 and 11 that have received the message card data generated from the data,
When the message card data is reused for sending a message, the product is advertised, so that the product can be effectively advertised while transmitting and receiving messages between the digital mobile phones 10 and 11 using the Internet 3. It is designed to build a business model.

(2-2) Structure of Card Data Here, as shown in FIG. 9, template image data and advertisement image data are sentence (text), photograph (still image data), and moving image captured by a video camera, respectively. Still images such as images, animations, backgrounds and frames, line drawings, etc., music such as ringtones, programs, and the like are used as material data, and layout information of these material data, text font information, text information such as color, etc. , These are collectively called style data).
It is defined and created using TML, XML, Cascading Style Sheets (CSS), and the like.

The template image data and the advertisement image data include animation effect information such as fade-in and fade-out and a filtering effect for setting color tone, brightness and density by embedding animation effect information and filter information. It is also possible to add a visual effect or the like that changes an image, such as.

As shown in FIG. 10, the template image data is package data having a header section 22 and a data section 23. The header section 22 includes identification information indicating template image data, Type information indicating what type of advertisement image 15 is created with the intention of inserting the advertisement image 15 and the advertisement image 1 when the advertisement image 15 to be inserted is determined in advance.
5 is stored, along with accompanying information indicating a preset provision period using the Internet 3 and a data amount of template image data.

The data section 23 of the template image data includes style data defined by HTML, XML, CSS, etc., material data constituting the template image 16, and the fact that the user cannot process the material data. Is stored. Incidentally, when moving image data, still image data, and music data are used as the material data of the template image 16, the moving image data, still image data, and music data are compressed and encoded by a predetermined compression encoding method. It is stored in the storage unit 23.

On the other hand, the advertisement image data is package data having a header portion and a data portion, similarly to the template image data described above with reference to FIG. 10, and the header portion includes identification information indicating that the image data is advertisement image data. ,
Type information indicating what type of template image 16 is created to be inserted into the template image 16 and identification information for specifying the template image 16 when the template image 16 to be inserted is determined in advance are stored. At the same time, associated information indicating a preset provision period using the Internet 3, a name of a product to be advertised, a data amount of the advertisement image data, and the like are also stored.

In the data portion of the advertisement image data, H
Stores style data defined by TML, XML, CSS, and the like, material data constituting the advertisement image 15, and the like. Incidentally, even when moving image data, still image data, and music data are used as the material data of the advertisement image 15, the moving image data, still image data, and music data are compressed and encoded by a predetermined compression encoding method. It is stored in the storage unit.

As shown in FIG. 11, the card data is also package data having a header section 25 and a data section 26.

In this case, as shown in FIG. 12, a header 25 of the card data contains an identifier for a message conforming to the mail format (hereinafter, this is referred to as a message ID).
), E-mail information including a sender e-mail address, one or more recipient e-mail addresses, a subject, and the like, and the type of card data defined by XML (whether ad card data or message card data, for example) ), A provision period, a data amount of card data, an identifier for a template described below (hereinafter referred to as a template ID), and an identifier for an advertisement (hereinafter referred to as an advertisement I).
D) and card management information such as XM
Card configuration information including a card separation position defined by L, material data separation position, material data reference position, style data reference position, and the like can be stored.

As shown in FIG. 13, the data portion 26 of the card data contains text data described in XML or HTML as material data of the template image 16, the advertisement image 15, and the message images 18 and 20;
PEG (Joint PhotographicExperts Group) or GIF
(Graphics Interchange Format), moving image data compressed by Motion JPEG, etc., MIDI (Musical Instrume)
(nts Digital Interface) standard, music data compressed and encoded by a predetermined compression coding method, a program written in a predetermined make-up language, a template flag, and a message image 18 to the template image 16 are advertised. When fitted so as to overlap with the image 15, a message flag or the like for displaying the message image 18 with priority over the advertisement image 15 can be stored.

Further, the data section 26 of the advertisement card data
Includes style data including layout information, font information, text information, background information, visual effect information for visual effects, and the like for material data defined in a format such as CSS, V-CARD and V-CALEND.
It can store various business card information such as name and address for business card creation defined in a format such as ER, schedule information, and other various data including hyperlink information between card data.

When this card data is used as advertisement card data, the header section 25 stores card management information and card configuration information excluding mail information.
The data section 26 stores material data and style data of the template image 16 and the advertisement image 15 and the like.

On the other hand, when this card data is used as message card data, the header section 25 stores mail information, card management information and card configuration information, and the data section 26 stores the template image 16,
Material data, style data, and other various data of the advertisement image 15 and the message images 18 and 20 are stored.

As described above, the card data can be used both for advertising the product and for sending the message.

(2-3) Detailed Configuration of Data Providing Apparatus 2 Here, as shown in FIG. 14, the data management server 2A of the data providing apparatus 2 for distributing card data on the Internet 3 has a CPU (Central Processing Unit). ) (Hereinafter referred to as a data management control unit) 3
RAM (Random Access Memory) via bus 31 to 0
32, hard disk drive 33, IEEE (Instit
ute of Electrical and Electronics Engineers) 13
A 94 interface 34 and a network interface 35 are connected to each other.

The transmission / reception management server 2B includes a control unit (hereinafter, referred to as a transmission / reception management control unit) 4 including a CPU.
A RAM 42, a hard disk drive 43, an IEEE 1394 interface 44, and a network interface 45 are connected to the PC 0 via a bus 41.

Further, billing processing server 2C includes a control unit (hereinafter, referred to as a billing processing control unit) 50 composed of a CPU.
, A RAM 52, a hard disk drive 53, an IEEE 1394 interface 54, and a network interface 55 are connected via a bus 51.

Then, the data management server 2A, the transmission / reception management server 2B, and the accounting server 2C communicate with each other's IEEE
The E1394 interfaces 34, 44 and 54 are connected to each other via an IEEE1394 cable 56, and the network interfaces 35, 45 and 55 are connected to the Internet 3, respectively.

In this case, in the data management server 2A, the data management control unit 30
OS (Operat 3) stored in advance on the hard disk
ingSystem), a data registration program, a data provision program, a data update program, and various other applicationware, etc., are read as appropriate and loaded on the RAM 32 to control various functions in the data management server 2A in an integrated manner. The processing of registering card data, the processing of providing advertisement card data, the processing of updating advertisement card data, and the like are performed.

That is, when registering the advertisement card data, the data management control unit 30 enters the advertisement card data registration processing procedure RT1 shown in FIG. 15 from step SP1 according to the data management program developed on the RAM 32, and continues. In step SP2, the process waits for template image data and / or advertisement image data transmitted via the Internet 3 from the plurality of data creation PCs 5A to 5N owned by the design company and the individual.

When the data management control unit 30 receives the template image data and / or the advertisement image data transmitted from the data creating PCs 5A to 5N via the Internet 3 by the network interface 35 in this step SP2, the following step is performed. SP
Proceeding to step 3, the received template image data is recorded on the hard disk of the hard disk drive 33 to make a database, and the received advertisement image data is similarly recorded on the hard disk of the hard disk drive 33 to make a database, and the process proceeds to step SP4. .

In step SP4, the data management control section 30 issues a unique template ID to the template image data recorded on the hard disk at this time, and also issues a unique advertisement for the advertisement image data recorded on the hard disk. An ID is issued, and the template ID and the advertisement ID are recorded on the hard disk so as to be associated with the template image data and the advertisement image data in the database, and the process proceeds to step SP5.

In step SP5, the data management control section 30 stores the template image data and / or the advertisement image data recorded on the hard disk at this time and the header section 22 of the template image data and the advertisement image data already recorded on the hard disk. The process proceeds to step SP6 by associating the template image data and the advertisement image data with the start of provision using the Internet 3 based on the stored type information, specific information, and accompanying information.

Incidentally, when the specific information is stored in the header section 22 of the template image data and the advertisement image data, the data management control section 30 uses the specific information to associate the template image data with the advertisement image data. By using the template image data and the advertisement image data that the advertiser or the design company intends to use in a one-to-one or one-to-many combination in advance, it is possible to reliably associate the template image data and the advertisement image data as intended. ing.

When the specific information is not stored in the header section 22 of the template image data and the advertisement image data, the data management control section 30 uses the type information to associate the template image data with the advertisement image data. Thus, for example, the template image data and the advertisement image data can be reliably prevented by preventing the phrase for the food such as “Kore-Tabeniikanai?” Described above with reference to FIGS. Can be associated according to the type.

In step SP6, the data management control unit 30 determines the ID based on the template ID and the advertisement ID of the associated template image data and advertisement image data.
A data table is created, and the created ID data table is recorded on the hard disk of the hard disk drive 33, and the process proceeds to step SP7. Incidentally, after creating the ID data table, the data management control unit 30 updates the ID data table by sequentially adding new template IDs and advertisement IDs when the template image data and the advertisement image data are newly associated with each other. .

In step SP7, the data management control unit 30 electronically lists the product name of the advertisement target obtained based on the accompanying information of the advertisement image data associated with the template image data as the title of the corresponding advertisement card data. A card acquisition web page is created by embedding the advertisement ID of the advertisement image data constituting the advertisement card data in association with the title in the created list, for example. Is recorded on the hard disk of the hard disk drive 33.

By the way, when the card management web page is newly associated with the template image data and the advertisement image data after creating the card acquisition web page, the data management control unit 30 associates the card acquisition web page with the new title of the advertisement card data. The advertisement ID is added and updated, and when the provision period of the template image data and / or the advertisement image data constituting the advertisement card data has passed, the title of the advertisement card data whose provision period has passed from the card acquisition web page. And the corresponding advertisement ID are deleted and updated.

Thus, the data management control unit 30
Then, the process proceeds to step SP8, and the registration process procedure RT1 of the advertisement card data ends.

When the data management control unit 30 creates the card acquisition web page, the data management control unit 30 proceeds to step SP1 of the advertisement card data provision processing procedure RT2 shown in FIG. 16 according to the data provision program developed on the RAM 32.
At step SP11, the process waits for a request to view a card acquisition web page from the digital mobile phones with cameras 10 and 11 via the Internet 3 and obtains the cards from the digital mobile phones with cameras 10 and 11 at step SP11. When browsing of the web page is requested, the process proceeds to step SP12.

In step SP12, the data management control unit 30 determines whether or not the connection between the data management server 2A and the digital mobile phones with cameras 10 and 11 that requested browsing of the card acquisition web page has been disconnected. to decide.

In this step SP12, a negative result is obtained because the connection between the data management server 2A and the digital mobile phones with cameras 10 and 11 that have requested the browsing of the card acquisition web page is cut off. This means that the request from the camera-equipped digital mobile phones 10 and 11 was only to browse the card acquisition web page, and at this time, the data management control unit 30 proceeds to step SP13 to provide this advertisement card data. The processing procedure RT2 ends.

On the other hand, obtaining a positive result in step SP12 means that the data management server 2A
The connection between the camera-equipped digital mobile phones 10 and 11 that has requested the browsing of the card acquisition web page is maintained, and the camera-equipped digital mobile phones 10 and 11 continue to request the advertisement card data to be viewed. At this time, the data management control unit 30 proceeds to step SP14 and determines whether or not browsing of the advertisement card data is requested from the digital mobile phones with cameras 10 and 11 via the Internet 3. Determine whether or not.

Then, in this step SP14,
Obtaining a negative result means that the digital mobile phones with cameras 10 and 11 do not request browsing of the advertising card data via the Internet 3 so that the user who owns the digital mobile phones with cameras 10 and 11 can obtain the card. This means that there is a possibility that the web page is being browsed, and at this time, the data management control unit 30 returns to step SP12 and requests browsing of the data management server 2A and the card acquisition web page. While confirming whether or not the connection between the digital mobile phones 10 and 11 with a camera has been disconnected, while the connection is maintained, the processing loop of steps SP14-SP12-SP14 is repeated so as to repeat the processing loop. Review of advertising card data from the digital mobile phones 10 and 11 via the Internet 3 Awaits that but is required.

In step SP14, obtaining a positive result means that the digital mobile phones with cameras 10 and 11 that have requested browsing of the card acquisition web page include a large number of advertisement IDs embedded in the card acquisition web page. The advertisement ID corresponding to the title of the desired advertisement card data is transmitted via the Internet 3 together with the request for browsing the desired advertisement card data, and the browsing request is transmitted to the network interface 3.
5 means received.

At this time, the data management control unit 30 proceeds to step SP15 and, based on the advertisement ID included in the browsing request received by the network interface 35, stores the ID data table recorded on the hard disk of the hard disk drive 33. , The corresponding template ID is detected, and the corresponding advertisement image data and template image data are read from the hard disk of the hard disk drive 33 based on the detected template ID and the advertisement ID included in the browsing request. Is read, the advertisement card data is generated by combining the read advertisement image data and template image data, and the process proceeds to step SP16.

Then, in step SP16, the data management control section 30 transmits the generated advertisement card data to the digital mobile phones with cameras 10 and 11 which have requested browsing via the Internet 3, and in step SP12
Return to

Thus, the data management control unit 30
The step SP is performed while the connection between the digital mobile phones with cameras 10 and 11 requesting the browsing of the card acquisition web page and the data management server 2A is secured.
By repeating the processing loop of 12-SP14-SP15-SP16-SP12, the desired advertising card data is provided to the digital cellular phones 10 and 11 with the camera in response to the request, and thereafter, the digital cellular phones 10 and 11 with the camera are provided. When the connection between the data management server 2A and the data management server 2A is disconnected, the process proceeds to step SP13, where the advertisement card data provision processing procedure RT2 ends.

When the advertising card data is used for sending a message, the camera-equipped digital mobile telephones 10 and 11 store the card management information having the template ID and the advertising ID in the header section 24 and the data section 25. Does not store the material data and the style data of the template image data and the advertisement image data, but stores only the material data of the message image data, the style data and other various data, and stores the message card data (hereinafter referred to as data (Referred to as reduction message card data).

When the transmission / reception management server 2B receives the data reduction message card data transmitted from the digital mobile phones with cameras 10 and 11, the header section 2 of the received data reduction message card data is received.
5 and sends the template ID to the data management server 2A to generate the advertisement card data that is the basis of the data reduction message card data, thereby converting the generated advertisement card data to the data reduction message card data. And the original message card data is transmitted to the camera-equipped digital mobile phones 10 and 11 owned by the message receiver.

Thus, the data providing system 1
In FIG. 2, the digital card-equipped mobile phones 10 and 11 owned by a user who uses the advertisement card data for sending a message (hereinafter referred to as a message sender in particular) transmit data to the data providing device 2. By transmitting the reduced message card data, the amount of data transmitted for message transmission by the digital mobile phones with cameras 10 and 11 owned by the message sender can be significantly reduced.

In the data providing system 1, the message card data of the message card image 19 in which the message image 18 is embedded in the template image 16 is sent to the message receiver. As a transmission fee for message card data, by requesting a transmission fee for data reduction message card data with reduced data volume,
The transmission price paid by the message sender can be significantly reduced.

Actually, the transmission / reception management server 2B (FIG. 14)
In, the transmission / reception management control unit 40 stores the information stored in the hard disk of the hard disk drive 43 in advance.
S, the transmission / reception management program and various other application software are read out as appropriate and loaded on the RAM 42, whereby the various functions of the transmission / reception management server 2B are comprehensively controlled.

At the time of message card data transmission / reception processing, the transmission / reception management control section 40 enters the message card data transmission / reception processing procedure RT3 shown in FIG. 17 from step SP20 according to the transmission / reception management program developed on the RAM 42. In the following step SP21, the data waiting message card data transmitted via the Internet 3 from the digital mobile phones with cameras 10 and 11 owned by the message sender is awaited.

The transmission / reception management control unit 40 determines in step S
At P21, when the data reduction message card data transmitted via the Internet 3 from the camera-equipped digital mobile phones 10 and 11 owned by the message sender is received by the network interface 45, the process proceeds to the next step SP22.

In step SP22, the transmission / reception management control section 40 temporarily stores the data reduction message card data received by the network interface 45 in the hard disk of the hard disk drive 43, and proceeds to step SP23.

In step SP23, the transmission / reception management control section 40 extracts card management information from the header section 25 of the data reduction message card data stored on the hard disk, and uses the template ID included in the card management information for generating the advertisement card data. IEEE13
In addition to transmitting the template ID and the advertisement ID included in the card management information from the IEEE 1394 interface 44 via the IEEE 1394 cable 56 to the accounting server 2C via the IEEE 1394 cable 56, the template ID and the advertisement ID included in the card management information are transmitted to the data management server 2A via the IEEE 1394 cable 56. Send to

In addition to this, the transmission / reception management control unit 40
Information indicating the data amount of the data reduction message card data from the header section 25 of the data reduction message card data (hereinafter, this is referred to as message data amount information)
And the extracted message data amount information is used for accounting processing in the IEEE 1394 interface 4.
4 to the accounting server 2C via the IEEE 1394 cable 56, and then proceeds to step SP24.

In step SP24, the transmission / reception management control unit 40 transmits the data from the data management server 2A to the IEEE 139.
4 waits for the transmission of the advertisement card data to be attached to the data reduction message card data via the cable 56, and the data management server 2A sends the advertisement card data to the IEEE 13
When the advertisement card data transmitted via the 94 cable 56 is received by the IEEE 1394 interface 44, the process proceeds to the subsequent step SP25.

In step SP25, the transmission / reception management control section 40 extracts card management information and card configuration information from the header section 25 of the advertisement card data received from the data management server 2A, and performs card management for the extracted advertisement card image 17. The information and the card configuration information are stored in the header section 25 of the message card data, and all the material data and style data are taken out from the data section 26 of the advertisement card data, and the taken out material data and style data are reduced. By storing the original message card data including the template image data, the advertisement image data, and the message image data to be sent to the message recipient by storing the message card data in the data portion 26 of the message card data, the process proceeds to step S
Proceed to P26.

In step SP26, the transmission / reception management control section 40 records and stores the original message card data generated for transmission to the message recipient on the hard disk of the hard disk drive 43, and stores the message card data in the header section 25. , And the process proceeds to step SP27.

In step SP27, the transmission / reception management control section 40 reads the original message card data to be sent to the message recipient recorded on the hard disk, and reads the read message card data from the network interface 45 via the Internet 3. The message is transmitted to the digital mobile phones with cameras 10 and 11 owned by the message receiver, and step SP
Proceed to 28.

In step SP 28, the transmission / reception management control unit 40 receives the message card data transmitted to the digital cellular phones 10 and 11 with cameras owned by the message recipient by the digital cellular phones 10 and 11 with cameras. Determine whether or not.

Obtaining a negative result in step SP28 means that the digital portable telephones with cameras 10 and 11 owned by the message receiver are turned off or where it is difficult to receive the transmitted data (ie,
Means that the transmission of the message card data has failed due to being out of service area.
Returns to step P27, after which the digital mobile phone 1 with camera owned by the message recipient
Steps SP28-SP27-SP2 until the message card data is successfully transmitted to 0 and 11
By repeating the processing loop of 8, the message card data is periodically resent to the digital mobile phones 10 and 11 with cameras owned by the message recipient.

Obtaining an affirmative result in step SP28 means that the transmission of the message guard data has been successful because the digital portable telephones with cameras 10 and 11 owned by the message receiver have received the message guard data. In other words, at this time, the transmission / reception management control unit 40 proceeds to step SP29 and ends the message card data transmission / reception processing procedure RT3.

Incidentally, the transmission / reception management control section 40 operates the camera-equipped digital mobile phone 1 owned by the message receiver.
When the transmission of the message card data to 0 and 11 fails, the message card data addressed to itself is transmitted and received from the digital cellular phones with cameras 10 and 11 owned by the message receiver until the message card data is retransmitted. When there is an inquiry as to whether or not the message has arrived at the management server 2B, the message card data is transmitted to the digital cellular phones with cameras 10 and 11 owned by the message receiver in response to the inquiry, and the process proceeds to step SP29. The data transmission / reception processing procedure RT3 ends.

The data management control unit 30 of the data management server 2A transmits the message card data when transmitting / receiving the message card data.
According to the data update program developed on the AM 32, the update processing procedure RT of the advertisement card data shown in FIG.
Step 4 is entered from step SP30, followed by step SP31
In the transmission and reception management server 2B, the IEEE 1394
It waits for a template ID transmitted via the cable 56.

When the data management control unit 30 receives the template ID transmitted from the transmission / reception management server 2B via the IEEE 1394 cable 56 by the IEEE 1394 interface 34, the following step S
Proceed to P32.

In step SP 32, the data management control unit 30 determines the ID recorded on the hard disk of the hard disk drive 33 based on the template ID received by the IEEE 1394 interface 34.
By searching the data table, all advertisement IDs associated with the template ID are detected, and the process proceeds to step SP33.

At step SP33, the data management control unit 30 determines whether there are a plurality of advertisement IDs associated with the template ID as a result of searching the ID data table.

In this step SP33, obtaining a positive result means that a plurality of advertisements I
Since D is associated with, for example, as the advertisement image that can be inserted into one template image 16, the advertisement image 15 that is inserted at the start of providing using the Internet 3 described above with reference to FIG. Means that the advertisement image 60 of the product for a limited time as shown in FIG. 20 and the advertisement image 61 of the new product as shown in FIG. 20 are registered. At this time, the data management control unit 30 proceeds to step SP34. By executing the matching processing of a subroutine described later, one template ID is different from the advertisement image data at the start of provision (ie, the advertisement image 15 shown in FIG. 3) among a plurality of advertisement IDs.
The advertisement ID of one advertisement image data (that is, the advertisement images 60 and 61 in FIGS. 19 and 20) is selected, and step S
Proceed to P35.

At step SP35, the data management control unit 30 reads out the corresponding advertisement image data and template image data from the hard disk of the hard disk drive 33 based on the template ID and one advertisement ID selected by the matching processing, and The original advertisement image 15 is replaced with the new advertisement image 6 by combining the read advertisement image data and the template image data.
The advertisement card data of the advertisement card images 62 and 63 updated to 0 and 61 as shown in FIGS. 21 and 22 is generated, and the process proceeds to step SP36.

Then, in step SP36, the data management control unit 30 transmits the advertising card data in which the advertising images 60 and 61 have been updated from the IEEE 1394 interface 34 to the transmission / reception managing server 2B via the IEEE 1394 cable 56, and proceeds to step SP37. move on.

In step SP37, the data management control unit 30 stores information indicating the data amount of the advertisement card data (hereinafter, referred to as advertisement data amount information) in the header portion 245 of the advertisement card data obtained by updating the advertisement images 60 and 61. ) Is stored, the advertisement data amount information is extracted from the header portion 25 of the advertisement card data, and the extracted advertisement data amount information is used for the billing process by the IE.
IEEE 1394 interface 44 to IEEE 139
4 to the billing server 2C via the cable 56,
Proceeding to step SP38, the advertising card data update processing procedure RT4 is ended.

By the way, in step SP33, obtaining a negative result means that the advertisement card data is updated because only one advertisement image 15 described above with reference to FIG. At this time, the data management control unit 30 proceeds to step SP39 and the corresponding advertisement from the hard disk of the hard disk drive 33 based on the template ID of the template image 16 and the advertisement ID of the advertisement image 15. The image data and the template image data are read, the original advertisement card data is generated by combining the read advertisement image data and the template image data, and the process proceeds to step SP36.

By the way, when associating a plurality of advertisement IDs with one template ID, the data management control unit 30 sets one advertisement image 1 out of each advertisement ID.
The priorities, conditions, and the like for selecting 5, 60, and 61 are set in advance by the advertiser and provided as matching information. 1 out of a plurality of advertising IDs according to
One advertisement ID is selected.

Incidentally, in the following matching processing, for example, a case will be described in which an advertisement ID is selected according to matching information set to give priority to an advertisement for a limited time product.

That is, when performing the matching process in step SP34, the data management control unit 30 reads out the corresponding matching information from the hard disk of the hard disk drive 33 to check the priority order and conditions. Update processing procedure RT4 shown in
By starting the subroutine of step SP4,
0, whether or not the current date and time measured by the internal RTC (Real-Time-Clock) circuit is within the period for providing the advertisement image data of the product for a limited time (ie, the advertisement image 60 shown in FIG. 19). Judge.

Obtaining a positive result in step SP40 means that the current date and time is within the period in which the advertisement image data of the limited-time product is to be provided. At this time, the data management control unit 30 Proceeding to step SP41, two pieces of advertisement image data (that is, FIG. 19 and FIG.
After selecting the advertisement ID issued for the advertisement image data of the limited-time product out of the advertisement images 60 and 61 shown in FIG. 0 and matching it with the template ID, the process exits this subroutine and proceeds to step SP35 (FIG. Proceed to 18).

On the other hand, obtaining a negative result in step SP40 means that the current date and time is outside the period in which the advertisement image data of the product for a limited time is to be provided. The unit 30 performs step S
Proceeding to P42, the advertisement image data of the new product (ie, the advertisement image 61 shown in FIG. 20) of the two advertisement image data (ie, the advertisement images 60 and 61 shown in FIGS. 19 and 20) is issued. After the selected advertising ID is selected and matched with the template ID, the process exits this subroutine and proceeds to step SP35.

Thus, the data management control unit 30
When a plurality of advertisement IDs are associated with one template ID, each time the advertisement card data having the template image data of the template ID is used for sending a message, the advertisement image is determined according to the matching information. It generates the advertising card data with the updated data and transmits it to the transmission / reception management server 2B.

As a result, the transmission / reception management server 2B can provide the message receiver with the message of the message sender along with the advertisement image data of a limited-time product or a new product at a time to be advertised. I have.

On the other hand, in the charging processing server 2C (FIG. 14), the charging processing control unit 50 controls the OS, the advertisement charging program, the message transmission / reception charging program, and the OS stored in the hard disk of the hard disk drive 53 in advance. By reading various application ware and the like as appropriate and developing them on the RAM 52, various functions in the billing server 2C are comprehensively controlled.

In practice, when executing the accounting process for the advertisement of the product, the accounting process control unit 50 proceeds to the accounting process procedure RT5 shown in FIG. In step SP51, the template ID and the advertisement ID transmitted for the charging process from the transmission / reception management server 2B via the IEEE1394 cable 56 (that is, the transmission / reception processing procedure RT3 described above with reference to FIG. 17).
In step SP23, the transmission / reception management server 2B
The template ID and the advertisement ID transmitted to the accounting server 2C via the E1394 cable 56 are transmitted to the IEEE
The received template I among the counters corresponding to the individual template IDs and advertisement IDs received by the 1394 interface 54 and provided internally.
The counter corresponding to each of D and the advertisement ID is counted up, and the process proceeds to step SP52.

In step SP52, the charging processing control unit 50 determines whether or not the current date and time measured by the internal RTC circuit has reached a preset regular closing date (for example, the end of each month). to decide.

Obtaining a negative result in step SP52 means that the current date and time has not yet reached the settlement date. At this time, the charging processing control unit 50 returns to step SP51, and thereafter, Until the current date and time reaches the settlement date, steps SP52-SP51-SP5
The processing loop of No. 2 is repeated.

When the digital cellular phones 10 and 11 with cameras owned by the message sender generate the data reduction message card data based on the advertisement card data, the advertisement card data is directly transmitted from the data management server 2A. If it has been acquired, the advertisement card image 17 based on the advertisement card data is shown to the user prior to generation of the message card data, and the template image 16 constituting the advertisement card image 17 seen by the user is displayed.
The template ID and the advertisement ID of the advertisement image 15 are stored in the header section 25 of the data reduction card data and transmitted to the transmission / reception management server 2B.

The digital mobile phones with cameras 10 and 11 owned by the message senders transmit new data reduction message card data based on the message card data sent from the other digital mobile phones with camera 10 and 11. Also in the case of generation, as described above with reference to FIG. 2, the message card data is once returned to the advertisement card data, and the advertisement card images 62 and 63 are shown to the user.
And 63, the template ID and the advertisement ID of the advertisement images 60 and 61 are stored in the header section 25 of the new data reduction card data and transmitted to the transmission / reception management server 2B.

Then, the transmission / reception management server 2 B
Step SP of the transmission / reception processing procedure RT3 described above
At 23, the template ID and the advertisement ID are extracted from the header 25 of the data reduction message card data transmitted from the digital mobile phones with cameras 10 and 11 owned by the message sender, and
C.

[0140] Accordingly, the charging processing control unit 50 continues to execute steps SP52 to SP52 until the current date and time reaches the settlement date.
By repeating the processing loop of 51-SP52, the advertising card images 17, 62 and 6
3, a template image 16 and an advertisement image 15,
Numbers 60 and 61 each reliably count the number of times the user has seen and used a product promotion.

Obtaining an affirmative result in step SP52 means executing the settlement process when the current date and time has reached the settlement date. At this time, the charging processing control unit 50 proceeds to step SP53. Then, based on the count values of the internal counters, the number of times each of the registered template image data and the registered advertisement image data has been used to promote the product is totaled, and step SP
Proceed to 54.

In step SP54, the charging processing control unit 50 calculates the advertisement price to be charged for the advertisement of the product to the corresponding advertiser according to the total number of times the individual advertisement image data is used, Use of template image data and / or advertisement image data to be paid to the design company or individual who created the template image data and / or advertisement image data according to the number of times of use of the totalized individual template image data and advertisement image data, respectively. Calculate the price.

Further, the billing processing control unit 50 calculates an advertising agency fee, which is a commission to be paid to the data providing company that has carried out the advertising of the product, in accordance with the total number of times the individual advertising image data has been used, and proceeds to step SP55. Proceed to.

In step SP55, the charging processing control unit 50 determines the advertiser, the design company, the individual who created the template image data, the transaction bank and the bank account number of the service provider registered in advance from the hard disk of the hard disk drive 53, etc. Read the registration information of
Based on the read registration information, the advertisement fee, the data usage fee, and the advertisement agency fee, advertisement billing processing data is generated, and the process proceeds to step SP56.

Then, in step SP56, the charging processing control unit 50 transmits the generated advertisement charging processing data from the network interface 55 to the payment processing PC 6 via the Internet 3, and then proceeds to step SP56.
Proceeding to step 57, billing procedure RT for the advertisement of this product
5 is ended.

Thus, the billing processing control unit 50 transmits the billing processing data for advertisement through the Internet 3 to the PC for settlement processing 6 via the Internet 3 so that the advertisement processing is performed on the PC 6 for settlement processing as described above with reference to FIG. It is possible to execute an electronic settlement process based on the billing process data.

[0147] The billing process control unit 50 is configured to execute a billing process for the transmission and reception of the message card data at a predetermined timing such as when the message card data is transmitted and received.

In this case, the charging processing control unit 50
In accordance with the message transmission / reception accounting program developed on the server 52, the accounting processing procedure RT6 shown in FIG. 25 is entered from step SP60, and in the following step SP61, transmitted from the transmission / reception management server 2B via the IEEE 1394 cable 56 and transmitted to the IEEE 1394 interface. The message data amount information received by step 54 (ie, the transmission / reception processing procedure R described above with reference to FIG. 17)
In step SP23 of T3, the transmission / reception management server 2B sends the I
Billing server 2 via EEE1394 cable 56
C, the message data amount information transmitted to C)
The transmission fee of the data reduction message card data to be charged by the message sender is calculated.

By the way, the digital portable telephones with cameras 10 and 11 owned by the message receiver download the original message card data including the template image data, the advertisement image data, and the message image data from the transmission / reception management server 2B. The recipient may also see the advertising card images 17, 62, 63.

For this reason, the billing processing control unit 50 transmits the advertisement card data constituting the original message card data sent to the message receiver and the data reduction message card data for the advertisement card data. The advertiser is charged for the charge, and the message recipient is calculated. Based on the message data amount information, the transmission charge of only the data reduction message card data is calculated, and the process proceeds to step SP62.

In step SP62, the charging processing control unit 50 allows the advertiser to bear the transmission charge for the advertisement card data constituting the message card data, and thereby the data management servers 2A to I
Transmitted over the IEEE 1394 cable 56,
Advertisement data amount information received by the E1394 interface 54 (that is, advertisement data amount information transmitted from the data management server 2A to the accounting server 2C via the IEEE1394 cable 56 in step SP37 of the update processing procedure RT4 described above with reference to FIG. 18) , The transmission charge for the advertisement card data constituting the message card data to be borne by the advertiser is calculated, and the process proceeds to step SP63.

In step SP63, the charging processing control unit 50 registers the registration information such as the message sender, message receiver, advertiser and service provider's bank and bank account number registered in advance from the hard disk of the hard disk drive 53. And the read registration information, the transmission price to be charged to the message sender, the transmission price to be charged to the message receiver, and the transmission price to be charged to the advertiser, which are sequentially calculated in steps SP61 and SP62. Then, the accounting processing data for message transmission and reception is generated, and the process proceeds to step SP64.

Then, in step SP64, the charging processing control unit 50 transmits the generated message transmission / reception charging processing data to the payment processing PC 6 from the network interface 55 via the Internet 3 and proceeds to step SP65 to transmit the message card. The accounting procedure RT6 for data transmission / reception ends.

As described above, the accounting processing control unit 50 transmits the message transmission / reception accounting data to the payment processing PC 6 via the Internet 3 to transmit / receive the message to / from the payment processing PC 6 as described above with reference to FIG. Based on the billing process data, a corresponding transmission fee is withdrawn from the bank account of the message sender, the message recipient, and the advertiser, and the extracted transmission fee is paid to the service provider's bank account. Payment processing can be executed.

In the case of this embodiment, upon receiving the data reduction message card data, the transmission / reception management control section 40 of the transmission / reception management server 2B receives the sender mail address and the receiver mail stored in the header section 25 thereof. The address and the advertisement ID are transmitted from the IEEE 1394 interface 44 to the data management server 2A via the IEEE 1394 cable 56.

Then, the data management control unit 30 of the data management server 2A sends the IEEE1
394, the sender mail address and the receiver mail address transmitted via the cable 56, and the advertisement ID
Based on the received advertisement ID received by the EE1394 interface 34 and the received template ID and the corresponding template ID previously received, the template image data of the advertisement card data and the advertisement image data Detect type information.

The data management control unit 30 associates the type information detected in this way with the sender's mail address and the receiver's mail address and creates a database, so that the type information and the sender Based on the e-mail address and the recipient e-mail address, what kind of advertisement image data and template image data follow the path and are used for message transmission are detected.

Thus, the data management control unit 30 does not request the message sender and the message recipient to provide personal information in particular, and based on the detection result, the user who frequently uses the advertisement card data. If the advertisement of the product advertisement is provided to the user and the user's preference, and if the advertisement card data of the product advertisement is provided, the information can be accumulated.

Therefore, the data management control unit 30 not only provides advertisement card data in response to a request from a user, but also converts arbitrary advertisement card data such as direct mail based on the information thus accumulated. It can be provided to any user.

(2-4) Configuration of Digital Mobile Phones with Camera 10 and 11 (2-4-1) External Configuration of Digital Mobile Phones with Camera 10 and 11 As shown in FIG.
0 and 11 indicate that the display unit 70 and the main body 71
Is formed so as to be foldable through the opening.

At the upper left end of the display unit 70, a transmitting / receiving antenna 73 is provided so as to be able to be pulled out and stored, and the base stations 7 and 8 (FIG. 2) are connected via the antenna 73.
It is designed to transmit and receive radio waves between and.

Further, at the center of the upper end of the display unit 70,
A camera section 74 that is rotatable in an angle range of 180 degrees is provided, and a desired imaging target can be imaged by the CCD camera 75 of the camera section 74.

Here, when the camera section 74 is rotated by approximately 180 degrees and positioned by the user, the display section 70 is provided with a speaker provided at the center of the rear side of the camera section 74 as shown in FIG. 76 is located on the front side of the display unit 70, thereby switching to a normal voice communication state.

Further, a liquid crystal display 77 is provided in front of the display unit 70, and the reception status of the radio wave, the remaining battery level, the name and telephone number of the other party registered as a telephone directory on the liquid crystal display 77 are provided. And outgoing history, etc.
The e-mail destination name and e-mail address registered in the e-mail address list, the contents of the e-mail,
Simple homepage, web page, CC of camera section 74
An image or the like captured by the D camera 75 can be displayed.

On the other hand, “0” to
Operation keys 78 such as a numeral key of "9", a call key, a redial key, an end call and power key, a clear key, and an e-mail key are provided, and various instructions are input using the operation keys 78. Have been made to gain.

The main body 71 is provided with a memo button 79 and a microphone 80 below the operation keys 78, so that the memo button 79 can record the voice of the other party during a call, and the microphone 80 can be used when the call is made. The voice of the user is collected.

Further, the main body 71 is provided with a rotatable jog dial 81 above the operation key 78 in a state that the jog dial 81 slightly protrudes from the surface of the main body 71. Phone book and mail address list displayed on the liquid crystal display 77,
A scroll operation of an e-mail or the like, a page turning operation of a simple homepage or a web page, an image sending operation, and the like are executed.

For example, the main body 71 is driven by the user to rotate the jog dial 81, and the liquid crystal display 77 is turned on.
When a desired telephone number is selected from a plurality of telephone numbers in the telephone directory list displayed on the screen and the jog dial 81 is pressed inward of the main body 71, the selected telephone number is determined and the telephone number is determined. The call processing is automatically performed for the call.

Further, even when a mail address list is displayed on the liquid crystal display 77 in a state in which a message for e-mail is created, the main body 71 responds to the turning operation of the jog dial 81 by the user to change the mail address. When a desired e-mail address is selected from a plurality of e-mail addresses in the list and the jog dial 81 is pressed inward of the main body 71, the selected e-mail address is determined and the e-mail address is automatically determined. An electronic mail transmission process is performed.

[0170] A battery pack (not shown) is inserted into the back side of the main body 71. When the call is ended and the power key is turned on, power is supplied from the battery pack to the internal circuit units. Start up to be operable.

By the way, a memory stick slot 83 for inserting a removable memory stick 82 is provided on the upper left side of the main body 71. When the memo button 79 is pressed, the memory stick 82 is The voice of the other party during a call can be recorded, and an e-mail, a simple homepage, an image captured by the CCD camera 74, advertisement card data, and message card data can be recorded according to a user operation.

Here, the memory stick 82 is a kind of flash memory card developed by Sony Corporation, the present applicant. This memory stick 8
Reference numeral 2 denotes an EEPROM (Electrical) which is a nonvolatile memory which can be electrically rewritten and erased in a small and thin plastic case having a size of 21.5 × 50 × 2.8 [mm].
It stores a flash memory element, which is a type of erasable and programmable read only memory, and allows writing and reading of various data such as images, sounds, and music via a 10-pin terminal.

In addition, the memory stick 82 can be used in response to a change in the specification of the built-in flash memory due to an increase in the capacity or the like.
Adopts a unique serial protocol that can ensure compatibility with the device used, with a maximum writing speed of 1.5 [MB / S],
It achieves high-speed performance with a maximum read speed of 2.45 [MB / S] and secures high reliability by providing an erasure prevention switch.

Therefore, the digital mobile phone 1 with camera
0 and 11 indicate that the memory stick 82 is configured to be insertable,
2, data can be shared between other electronic devices.

(2-4-2) Circuit Configuration of Digital Mobile Phones with Camera 10 and 11 As shown in FIG.
Reference numerals 0 and 11 denote a power supply circuit section 91, an operation input control section 92, and an image encoder 9 for a main control section 90 which controls the display section 70 and the main body 71 in an integrated manner.
3. Camera interface 94, LCD (Liquid C
The control unit 95, the image decoder 96, the demultiplexing unit 97, the recording / reproducing unit 98, the modulation / demodulation circuit unit 99, and the audio codec 100 are connected to each other via the main bus 101, and the image encoder 93, the image decoder 96, A demultiplexing unit 97, a recording / reproducing unit 98, a modulation / demodulation circuit unit 99, and an audio codec 100 are connected to each other via a synchronous bus 102.

The power supply circuit section 91 can operate the camera-equipped digital cellular phones 10 and 11 by supplying power to each section from the battery pack when the call end and the power key are turned on by the user's operation. Start up in a proper state.

Digital mobile phones with camera 10 and 1
1 is a CPU, ROM (Read Only Memory) and RAM
Under the control of the main control unit 90 composed of, for example, the voice signal collected by the microphone 80 in the voice call mode is converted into digital voice data by the voice codec 100,
This is spread-spectrum processed by the modulation / demodulation circuit unit 99, subjected to digital-analog conversion processing and frequency conversion processing by the transmission / reception circuit unit 103, and then transmitted to the base stations 7 and 8 (FIG. 2) via the antenna 73.

The digital mobile phone with camera 10
And 11, amplifying the received signal received via the antenna 73 in the voice communication mode in the transmission / reception circuit unit 103, performing a frequency conversion process and an analog-to-digital conversion process, performing a spectrum despreading process in the modulation / demodulation circuit unit 99, and After converting to an analog audio signal by 100,
This is output via the speaker 76.

Furthermore, the digital mobile phone with camera 1
When the electronic mail is transmitted in the data communication mode, the electronic mails 0 and 11 send the text data of the electronic mail input by operating the operation keys 78 and the jog dial 81 to the main control unit 90 via the operation input control unit 92.

The main control section 90 performs spread spectrum processing on the text data in the modulation / demodulation circuit section 99, and the transmission / reception circuit section 1
After performing the digital-analog conversion processing and the frequency conversion processing at 03, the signal is transmitted to the base stations 7 and 8 via the antenna 73.

On the other hand, when receiving digital mails in the data communication mode, the camera-equipped digital mobile telephones 10 and 11 receive the base stations 7 and 8 via the antenna 73.
After amplifying the received signal received from the transmitting and receiving circuit unit 103 and performing frequency conversion processing and analog-to-digital conversion processing, the modulation and demodulation circuit unit 99 performs spectrum despreading processing to restore the original text data, To the liquid crystal display 7 via the LCD control unit 95.
7 and displayed as an e-mail.

Thereafter, the digital mobile phone with camera 1
Nos. 0 and 11 can record an e-mail received in response to a user operation on the memory stick 82 via the recording / reproducing unit 98.

On the other hand, the camera-equipped digital mobile phone 10
When image data is transmitted in the data communication mode, the image data is supplied to the image encoder 93 via the camera interface unit 94 when the CCD camera 74 captures an image of a subject.

Incidentally, the camera-equipped digital mobile phone 1
0 and 11 indicate CC when image data is not transmitted.
By sending image data obtained by imaging the subject with the D camera 74 to the liquid crystal display 77 via the camera interface unit 94 and the LCD control unit 95 in order, a subject image based on the image data is directly displayed on the liquid crystal display 77. It is also possible to make it.

The image encoder 93 includes a CCD camera 74
Image data given from MPEG2 (Movi)
The encoded image data is converted by compression encoding using a predetermined encoding method such as ng Picture Experts Group 2) or JPEG, and is transmitted to the demultiplexing unit 97.

At this time, the camera-equipped digital mobile phones 10 and 11 simultaneously output the sound collected by the microphone 80 during the imaging by the CCD camera 74 to the sound codec 100.
Demultiplexing section 97 as digital voice data through
To send to.

[0187] The multiplex / demultiplex unit 97 encodes the coded image data supplied from the image encoder 96 and the audio codec 100.
Multiplexed with the audio data given from the
The obtained multiplexed data is subjected to spread spectrum processing in the modulation / demodulation circuit section 99, and is subjected to digital / analog conversion processing and frequency conversion processing in the transmission / reception circuit section 103, and thereafter the antenna
3 to the base stations 7 and 8.

On the other hand, the digital mobile phones with cameras 10 and 11 receive the signals received from the base stations 7 and 8 via the antenna 73 when receiving image data such as a simple homepage in the data communication mode. After being amplified and subjected to frequency conversion processing and analog-to-digital conversion processing by the transmission / reception circuit section 103, the modulation / demodulation circuit section 99 performs spectrum despreading processing and sends out the obtained multiplexed data to the demultiplexing section 97.

The demultiplexing unit 97 separates the multiplexed data into encoded image data and audio data, sends the encoded image data to the image decoder 96 via the synchronous bus 102, and converts the audio data into the synchronous bus data. The data is transmitted to the audio codec 100 via the communication terminal 102.

The image decoder 96 generates reproduced image data by decoding the encoded image data by a decoding method corresponding to a predetermined encoding method such as MPEG2 or JPEG, and outputs the reproduced image data via the LCD control unit 95. By transmitting to the liquid crystal display 77, the liquid crystal display 7
7 displays a simple homepage based on the reproduced image data.

At this time, the audio codec 100 simultaneously
After converting the audio data into an analog audio signal, the analog audio signal is output as the reproduced audio of the simple homepage via the speaker 76.

In this case, similarly to the case of the electronic mail, the digital cellular phones 10 and 11 with the camera can record the received image data of the simple homepage on the memory stick 82 via the recording / reproducing section 98 by the operation of the user. It is possible.

In addition to this configuration, in the case of the digital cellular phones 10 and 11 with a camera, the R
OM includes an OS, an advertising card data acquisition processing program,
A message card data acquisition processing program, a card data processing transmission processing program, and various other application software are stored.

When acquiring the advertisement card data in the data communication mode, the main control unit 90 follows the advertisement card data acquisition processing program developed on the RAM and executes the processing shown in FIG.
The process enters the advertisement card data acquisition processing procedure RT7 shown in FIG. 9 from step SP70, and in step SP71, generates browsing request data in response to a browsing request for a card acquisition web page instructed by a user operation.

The main control section 90 performs spread spectrum processing on the browsing request data in the modulation / demodulation circuit section 99, performs digital / analog conversion processing and frequency conversion processing in the transmission / reception circuit section 103, and then transmits the base station via the antenna 73. By transmitting to the base stations 7 and 8, the base stations 7 and 8 request the data management server 2A (FIG. 2) to browse the card acquisition web page via the Internet 3, and the process proceeds to step SP72.

At step SP72, the main control unit 90
Is a request for browsing the card acquisition web page to the data management server 2A. As a result, the reception signal of the card acquisition web page transmitted from the data management server 2A via the Internet 3 and the nearest base stations 10 and 11 sequentially. Is received via the antenna 73, the received signal is amplified by the transmission / reception circuit unit 103, subjected to frequency conversion processing and analog-to-digital conversion processing, and then subjected to spectrum despreading processing by the modulation / demodulation circuit unit 99. By transmitting the data of the card acquisition web page to the liquid crystal display 77 via the LCD control unit 95 to display the card acquisition web page, the user browses the card acquisition web page and proceeds to step SP73.

At step SP73, the main control unit 90
Determines whether the end of browsing of the card acquisition web page is designated by a user operation.

In this step SP73, obtaining a negative result means that the end of the browsing of the card acquisition web page is not instructed, and thereafter, the browsing of the desired advertisement card image 17 is requested by the user's operation. Means that there is a possibility that the main control unit 90
Proceeding to step SP74, it is determined whether or not a desired title has been selected by a user operation and browsing of the advertisement card image 17 has been requested.

In this step SP74, obtaining a negative result means that browsing of the advertisement card image 17 is not given and the browsing of the advertisement card image 17 is not performed because the browsing of the desired advertisement card image 17 is not requested by the user's operation. This means that there is a possibility that an instruction is given to end browsing, and at this time, the main control unit 90 returns to step SP73 and instructs to end browsing of the card acquisition web page by a user operation. The process loop of steps SP74-SP73-SP74 is repeated while asking whether or not the user wants to browse the desired advertisement card image 17 by the operation of the user.

[0200] On the other hand, obtaining a positive result in step SP74 means that the desired title has been selected by the user's operation and browsing of the advertisement card image 17 has been requested, and the main control The unit 90 proceeds to step SP75, extracts an advertisement ID corresponding to a title selected by a user operation from among a large number of advertisement IDs embedded in the card acquisition web page, and performs an advertisement based on the advertisement ID. The browsing request data of the card image 17 is generated.

Then, the main control section 90 performs spread spectrum processing on the browsing request data of the advertisement card data in the modulation / demodulation circuit section 99, performs digital / analog conversion processing and frequency conversion processing in the transmission / reception circuit section 103, and then controls the antenna 73. By transmitting to the base stations 7 and 8 via the Internet 3, the base stations 7 and 8 request the data management server 2A (FIG. 2) to browse the desired advertisement card image 17 via the Internet 3, and proceed to step SP76. .

At step SP76, the main control unit 90
Requests the data management server 2A to browse the advertisement card image 17, and as a result, receives a corresponding advertisement card data reception signal transmitted from the data management server 2A via the Internet 3 and the nearest base stations 10 and 11 in sequence. The received signal is received via the antenna 73, the received signal is amplified by the transmission / reception circuit unit 103, subjected to frequency conversion processing and analog-to-digital conversion processing, and then subjected to spectrum despreading processing by the modulation / demodulation circuit unit 99. The card data is temporarily stored in a RAM inside the main control unit 90.

The main controller 90 sends the advertising card data stored in the RAM to the liquid crystal display 77 via the LCD controller 95, so that the liquid crystal display 77 displays the advertising card image 1 based on the advertising card data.
7 is displayed, and thus the user browses the desired advertisement card image 17, and the process proceeds to step SP77.

Incidentally, at this time, the main control unit 90 responds to the card management information and the card configuration information stored in the header 25 of the advertisement card data by using the compressed static data stored in the data unit 26. The image data 96 and the audio codec 1
00, the still image data is displayed in the advertisement card image 17 according to the style data and the like stored in the data section 26, and the audio data is output from the speaker 76.

At step SP77, the main control unit 90
Is the advertisement card image 1 being browsed by the user's operation
It is determined whether or not an instruction to acquire 7 has been given.

In this step SP77, obtaining a negative result means that the user has actually viewed the advertisement card image 17 and instructed the acquisition to be stopped. Or another request to browse the advertisement card image 17. At this time, the main control unit 90 displays a card acquisition web page on the liquid crystal display 77 instead of the advertisement card image 17. The display is returned to step SP73.

On the other hand, obtaining a positive result in step SP77 means that the user has
7 means that the user has instructed to acquire the advertisement card image 17 at this time.
In step SP78, the process proceeds to step SP78, where the advertisement card data stored in the RAM is recorded on the memory stick 82 via the recording / reproducing unit 98, and the liquid crystal display 77
Then, a card acquisition web page is displayed instead of the advertisement card image 17, and the flow advances to step SP79.

In step SP79, the main control unit 90
When the advertising card data is recorded and acquired on the memory stick 82 in this manner, a card data list that lists the titles of the acquired advertising card data is created, and the created card data list is recorded and played back by the recording / reproducing unit 98.
Recorded on the memory stick 82 via the
Return to 73.

When the advertising card data and the card data list have already been recorded on the memory stick 82, the main control unit 90 reads the card data list from the memory stick 82 via the recording / reproducing unit 98 in step SP79. The read card data list is updated by adding the title of the newly acquired advertisement card data to the read card data list, and the updated card data list is recorded again on the memory stick 82 via the recording / reproducing unit 98.

[0210] In this manner, the main control section 90 can record and acquire desired advertisement card data selected by the user on the memory stick 82.

By the way, in step SP73, obtaining a positive result means that after obtaining the advertisement card data,
Alternatively, it means that the end of browsing of the card acquisition web page has been instructed by a user's operation without acquiring the advertisement card data, and at this time, the main control unit 90 executes step SP
Proceeding to S80, this advertisement card data acquisition processing procedure R
T7 ends.

Further, when downloading the message card data in the data communication mode, the main control unit 90
In accordance with the message card data acquisition processing program developed on the RAM, the message card data acquisition processing procedure RT8 shown in FIG. 30 is entered from step SP90, and proceeds to the subsequent step SP91.

At step SP91, the main control unit 90
Makes a regular access to the transmission / reception management server 2B via the Internet 3 and reads out the message card data addressed to the message recipient, and transmits the received signal of the message card data to the nearest base station 7 via the antenna 73. And 8, the received signal is amplified by the transmission / reception circuit unit 103, subjected to frequency conversion processing and analog / digital conversion processing, and then subjected to spectrum despreading processing by the modulation / demodulation circuit unit 99 to obtain the obtained message card data. Is temporarily stored in the RAM inside the main control unit 90, and the process proceeds to step SP92.

In step SP92, the main control unit 90
Displays the message card data stored in the RAM on the LCD
The message card image 19 based on the message card data is displayed on the liquid crystal display 77 by sending it to the liquid crystal display 77 via the control unit 95,
Thus, the user is shown the desired message card image 19, and the process proceeds to step SP93.

Incidentally, at this time, the main control section 90 responds to the card management information and the card configuration information stored in the header section 25 of the message card data by the data section 2.
6, the compressed still image data and audio data stored in the data section 26 are extracted and decoded by the image decoder 96 and the audio codec 100, and the still image data is decoded according to the style data and the like stored in the data section 26. Is displayed in the message card image 19 and audio data is output from the speaker 76.

At step SP93, the main control unit 90
Determines whether the user has instructed to save the message card data received from the transmission / reception management server 2B.

In step SP93, obtaining a positive result means that the user has instructed to save the message card image 19 because there is a possibility that the image will be viewed in the future. At this time, the main control unit 90 , Step SP
Proceeding to 94, the message card data stored in the RAM is transferred to the memory stick 82 via the recording / reproducing unit 98.
And proceeds to step SP95.

At step SP95, the main control unit 90
When the message card data is recorded on the memory stick 82 in this manner, a card data list is created based on the title of the advertisement card data on which the message card data is based, and the created card data list is transmitted to the recording / reproducing unit 98. After recording on the memory stick 82 via the memory card 82, the process proceeds to step SP96 to end the message card data acquisition processing procedure RT8.

By the way, if the card data list has already been recorded on the memory stick 82 in response to the acquisition of the advertising card data or other message card data, the main control unit 90 performs recording and reproduction from the memory stick 82 in step SP95. The card data list is read through the unit 98, and the read card data list is updated by adding the title of the advertising card data that is the basis of the newly obtained message card data to the read card data list,
The updated card data list is recorded again on the memory stick 82 via the recording / reproducing unit 98.

[0220] Obtaining a negative result in step SP93 means that the user has instructed not to save the message card image 19 only once, but at this time, the main control unit 90 Proceeding to step SP96, the message card data acquisition processing procedure RT8 ends.

On the other hand, when the acquired advertisement card data and message card data are used for sending a message, the main control unit 90 operates according to the card data processing and transmission processing program developed on the RAM.
Enters the card data processing / transmission processing procedure RT9 shown in (1) from step SP100, and in step SP101, waits for a request to display a card data list by a user operation.

[0222] The main control unit 90 determines in this step SP101
In, when the display of the card data list is requested by the operation of the user, the process proceeds to the next step SP102,
The card data list is read from the memory stick 82 via the recording / reproducing unit 98, and the read card data list is sent to the liquid crystal display 77 via the LCD control unit 95 for display, and the process proceeds to step SP103.

In step SP103, the main control unit 9
0 waits for the user to select the title of the advertising card data used for sending a message on the card data list displayed on the liquid crystal display 77 by the user's operation, and selects the title of the advertising card data on the card data list. Then, the process proceeds to step SP104.

At step SP104, the main control unit 9
0 reads out the advertising card data or the message card data corresponding to the selected title from the memory stick 82 via the recording / reproducing unit 98, and then proceeds to step SP
Proceeding to 105, the read advertisement card data or message card data is sent to the liquid crystal display 77 via the LCD control unit 95, so that the liquid crystal display 77 displays an advertisement card image 17 or message card data based on the advertisement card data. Is displayed, and the process proceeds to step SP106.

In step SP106, the main control unit 9
0 waits for an instruction to process the advertisement card image 17 or the message card image 19 for sending a message by a user operation.

Here, the main control unit 90 determines in step SP1
In 06, when the advertisement card image 17 is displayed as an image to be processed for sending a message on the liquid crystal display 77, when the processing of the advertisement card image 17 is instructed, the process proceeds to step SP107.

On the other hand, when the message card image 19 is displayed on the liquid crystal display 77 as an image to be processed for sending a message in step SP106, the main control unit 90 determines that the processing is instructed. Then, by removing the message image 18 from the message card image 19, the liquid crystal display 77 displays the advertisement card image 17 on which the message card image 19 is based, and proceeds to step SP107.

In step SP107, the main control unit 9
0 waits for the selection of the advertisement image 15 to be inserted so as to overlap the message image 20 of the one or more advertisement images 15 on the advertisement card image 17 displayed on the liquid crystal display 77, and When 15 is selected, the process proceeds to the next step SP108.

In step SP108, the main control unit 9
0 is a material forming the message image 20 by the user's operation (in this embodiment, a still image obtained by capturing an image of a subject with the CCD camera 74 as a material of the message image 20 and characters (text)). Wait for the selection of the message image 20, and when the material of the message image 20 is selected, step SP
Go to 109.

In step SP109, the main control unit 9
0 determines whether the material of the selected message image 20 is a still image.

In step SP109, an affirmative result is obtained because the still image is selected as the material of the message image 20, and the user sets the subject to the CCD.
This means that a still image of a desired scene is used as the message image 20 from a captured image (that is, a moving image) obtained by capturing an image with the camera 74. At this time, the main control unit 90 proceeds to step SP110. C
Image data obtained by capturing an image of a subject with the CD camera 74 is transferred to the camera interface unit 94 and the LCD control unit 95.
Are sequentially sent to the liquid crystal display 77, and the captured image based on the image data of the template image 16 in the advertisement card image 19 is stored in the above-described step SP1.
07 and displayed so as to be superimposed on the advertisement image 15 selected in step 07, and the process proceeds to step SP111.

At step SP111, the main control unit 9
0 determines whether or not the still image of the desired scene is selected from the captured image by the operation of the user and the message image 20 is determined.

[0233] Obtaining a negative result in step SP111 means that the message image 20 has not yet been determined because the user cannot determine the composition of the subject or the like. At this time, the main control unit 90 Step SP11
After returning to 0, the processing loop of steps SP111-SP110-SP111 is repeated until the message image 20 is determined.

If the main control unit 90 obtains an affirmative result after the still image of the desired scene is selected from the captured image by the user's operation and the message image 20 is determined in step SP111, the following step is performed. SP
Proceeding to 112, it is determined whether the processing of the advertising card image 19 has been completed.

In step SP112, obtaining a negative result means that in addition to the advertisement image 15 inserted so that the message image 20 is superimposed on the advertisement card image 17 displayed on the liquid crystal display 77 in the processing up to this point. This means that there is a possibility that the advertisement image 15 to be processed so as to be fitted so as to overlap another message image 20 may be selected, and at this time, the main control unit 90 proceeds to step SP1
Return to 07.

By the way, in step SP109,
Obtaining a negative result means that a character (sentence) has been selected as the material of the message image 20. At this time,
The main control unit 90 proceeds to step SP113, and sends text data input via the operation keys 78 by a user operation to the liquid crystal display 77 via the operation input control unit 92 and the LCD control unit 95 in order. Characters based on the text data are displayed on the advertisement image 15 selected in the above-described step SP107 in the advertisement card image 19 so as to be sequentially superimposed, and a step SP114 is performed.
Proceed to.

At step SP114, the main control unit 9
A value of 0 determines whether the input of the text data by the user's operation has been completed and a message image consisting of a text screen to be fitted on the template image 16 so as to be superimposed on the advertisement image 15 has been determined.

In this step SP114, obtaining a negative result means that the operation key 78 has not yet been operated by the user.
Means that text data has been input through the main control unit 90. At this time, the main control unit 90 returns to step SP113, and thereafter, the main control unit 90 performs steps until the input of the text data is completed and the message image is determined. SP114-S
The processing loop of P113-SP114 is repeated.

If the main control unit 90 obtains an affirmative result after the input of the text data by the user operation is completed and the message image is determined in step SP114, the process proceeds to step SP112.

Here, obtaining a positive result in step SP112 means that the end of the processing of the advertisement card image 19 has been instructed by the user's operation. At this time, the main control unit 90 sets the message image 18 Is stored in the data section 26 of the original advertising card data to store a message flag for displaying the message image 18 with priority over the advertising image 15 in which the message is superimposed.
In step 15, the mail address list is read from the memory stick 82 via the recording / reproducing unit 98 in response to the user's operation, and the read mail address list is sent to the liquid crystal display 77 via the LCD control unit 95. After the display, the process proceeds to step SP116.

In step SP116, the main control unit 9
0 waits for the mail address of the message sending destination to be selected on the mail address list displayed on the liquid crystal display 77, and if the mail address is selected, the process proceeds to step SP117.

In step SP117, the main control unit 9
0 generates address information including the mail address of one or a plurality of transmission destinations selected by the user, stores the generated address information in the header section 25, and stores the message image data of the message image 20 determined by the user together with the style data. The data reduction message card data is generated to be stored in the data section 26, and is stored in step SP11.
Proceed to 8.

In step SP118, the main control unit 9
0 indicates that the data reduction message card data is subjected to spread spectrum processing in the modulation / demodulation circuit section 99, and the transmission / reception circuit section 1
After performing the digital-to-analog conversion processing and the frequency conversion processing in step 03, the data is transmitted to the base stations 7 and 8 via the antenna 73, so that the data reduction message card data can be transmitted and received from the base stations 7 and 8 via the Internet 3. The card data is transmitted to the server 2B, and the process proceeds to step SP119 to terminate the card data processing / transmission processing procedure RT9.

By the way, when sending the message card data to the message receiver, the main control unit 90 records and stores the advertisement card data on which the message card data is based on the memory stick 82. New message card data can be generated using the advertising card data again.

(2-4-3) Configuration of Operation Screen of Digital Mobile Phones with Cameras 10 and 11 Here, the main control unit 90 is actually selected from a predetermined menu screen when acquiring advertisement card data. FIG.
Is displayed on the liquid crystal display 77 as shown in FIG.

[0246] The advertisement data acquisition screen 110 includes an image display area 111, a browse button 112, and an acquisition button 11
3. A page button 114 and an end button 115 are provided.

The main control unit 90 moves the cursor 116 for reversely displaying the buttons and characters on the acquisition button 113, the page button 114, and the end button 115 in accordance with the turning operation of the jog dial 81 by the user, so that the cursor 116 is overlapped. And the acquisition button 113,
When the jog dial 81 is pressed inward of the main body 71 by a user operation in a state where the cursor 116 is over one of the page button 114 and the end button 115, the button on which the cursor 116 is overlaid is pressed. When it is determined that the cursor has been selected and specified, a process assigned in advance to the cursor 116 is executed.

That is, the main control unit 90 operates the browse button 112 on the advertisement data acquisition screen 110 by the operation of the user.
Is selected and designated, the card acquisition web page is downloaded from the data management server 2A, and the card acquisition web page is displayed in the image display area 111 of the advertisement data acquisition screen 110 as shown in FIG.

When the main control unit 90 displays the card acquisition web page in the image display area 111 of the advertisement data acquisition screen 110, the jog dial 8 by the user is displayed.
The cursor 116 is acquired in response to the rotation operation of the first button 11
3. Displayed so as to be sequentially moved from the page button 114 and the end button 115 to each title of the card acquisition web page so as to be overlapped, and any one of the titles is selected and designated by the operation of the user. Then, as shown in FIG. 35, the data management server 2A
Downloads the advertisement card data corresponding to the title from the image display area 1 of the advertisement data acquisition screen 110.
In place of the card acquisition web page, an advertisement card image 17 based on the advertisement card data is displayed in 11.

In this state, when the acquisition button 113 is selected and designated on the advertisement data acquisition screen 110 by the operation of the user, the main control unit 90 displays the advertisement data in the image display area 111 of the advertisement data acquisition image 110. The advertising card data of the advertising card image 17
When the page button 114 is selected and designated by a user operation, a card acquisition web page is displayed in the image display area 111 of the advertisement data acquisition screen 110 instead of the advertisement card image 17.

When the end button 115 is selected and designated on the advertisement data acquisition screen 110 by the user's operation, the main control unit 90 closes the advertisement data acquisition image 110 and ends the advertisement card data acquisition processing. Then, a menu screen (not shown) is displayed on the liquid crystal display 77, for example.

As described above, the main control unit 90 can easily browse the card acquisition web page using the advertisement data acquisition screen 110 and easily browse and acquire a desired advertisement card image 17. It has been made like that.

When the main controller 90 acquires the message card data, the main controller 90 causes the liquid crystal display 77 to display a message data acquisition screen 120 as shown in FIG.

The message data acquisition screen 120 is provided with an image display area 121 for displaying the message card image 19 based on the message card data, a save button 122, and an end button 123. , The save button 122 according to the operation (rotation operation and pressing operation) of the jog dial 81 by the user.
And a cursor 116 on the end button 123 similarly to the advertisement data acquisition screen 110 described above with reference to FIGS.
Are sequentially moved and displayed so as to be overlapped, and a desired button can be selected and designated.

Then, the main control unit 90 operates the save button 1 on the message data acquisition screen 120 by the operation of the user.
22 is selected and designated, the message card data of the message card image 19 displayed in the image display area 121 of the message data acquisition screen 120 is recorded and saved on the memory stick 82, and the end button is operated by the user. When 123 is selected and designated, the message card data acquisition process is terminated and the liquid crystal display 77
For example, a menu screen (not shown) is displayed.

On the other hand, when processing the advertisement card data for sending a message, the main control unit 90 sets the card processing screen 1 as shown in FIG. 37 selected from a predetermined menu screen.
30 is displayed on the liquid crystal display 77.

On the card processing screen 130, an image display area 131, a data list button 132, an address list button 133, a processing button 134, an image selection button 1
35, a text selection button 136, a confirmation button 137,
Send button 138, cancel button 139 and end button 1
40 are provided.

In this case, the main control unit 90 operates the data list button 132, the address list button 133, the processing button 134, and the image selection button 13 according to the operation (rotation operation and pressing operation) of the jog dial 81 by the user.
5, text select button 136, confirm button 137, send button 138, cancel button 139, and end button 14
In the same manner as the advertisement data acquisition screen 110 described above with reference to FIGS. 33 to 35, a desired button can be selected and designated while the cursor 116 is sequentially moved and displayed so as to overlap the same.

Then, the main control unit 90 operates the data list button 13 on the card processing screen 130 by the operation of the user.
When 2 is selected and designated, as shown in FIG. 38, the card data list is read from the memory stick 82, and the read card data list is displayed on the card processing screen 130.
Is displayed in the image display area 131.

Here, when the main control unit 90 displays the card data list in the image display area 131 of the card processing screen 130, the main control unit 90 operates by the user in the same manner as the advertisement data acquisition screen 110 described above with reference to FIG. By moving the cursor 116 also on each title in the card data list, a desired title can be selected and designated. Thus, when the desired title is selected and designated, the advertisement card data corresponding to the title is displayed from the memory stick 82. Alternatively, the message card data is read, and the read advertisement card data or message card data is sent to the liquid crystal display 77, and the advertisement card image 17 or the message card image is substituted for the card data list in the image display area 131 of the card processing screen 130. 19 is displayed.

For example, in a state where the advertisement card image 17 is displayed in the image display area 131 of the card processing screen 130, the main control unit 90 selects and specifies the processing button 134 on the card processing screen 130 by the operation of the user. Then, based on the template flag stored in the data section 26 of the advertising card data, as shown in FIG.
Advertisement image 15 in which message image 18 in advertisement card image 17 can be inserted so as to overlap
The portion that can be processed is visually and accurately shown to the user by surrounding it with a 1.

By the way, when there are a plurality of advertisement images 15 into which the message images 18 can be inserted so as to overlap the advertisement card images 17, the main control unit 90 responds to the turning operation of the jog dial 81 by the user. Frame 14
1 is sequentially moved so as to surround each advertisement image 15 in order, and when the user presses the jog dial 81 in a state where any one of the advertisement images 15 is surrounded by a frame, the advertisement image 15 is displayed as a message image. 18 is determined as a portion to be fitted so as to overlap.

[0263] The main control unit 90 sets the card processing screen 1
30 message card image 1 in the image display area 131
9 is displayed, when the processing button 134 is selected and designated on the card processing screen 130 by the user's operation, the message image 18 from the message card image 19 is displayed.
Is removed to display the advertisement image 15 hidden below, and in this state, the advertisement image 15 is surrounded by the frame 141 as described above with reference to FIG.

[0264] Then, after the advertisement image 15 to be inserted so as to overlap the message image 18 is determined, the main control section 90 selects and specifies the image selection button 135 on the card processing screen 130 by the user's operation. As shown in FIG. 40, a captured image 142 (moving image) obtained by capturing an image of a subject with the CCD camera 74 is displayed so as to be superimposed on the advertisement image 15 selected for processing, and thereafter, Card processing screen 130 by user operation
When the confirm button 137 is selected and designated above, the captured image 142 is stopped at the timing of the designated selection and confirmed as a still image for the message image 18.

By the way, the main control unit 90 operates the text selection button 13 on the card processing screen 130 by the operation of the user.
6 is selected and designated, characters corresponding to the text data input via the operation keys 78 are inserted so as to be superimposed on the advertisement image 15 selected for processing, and are sequentially displayed. When the enter button 137 is selected and designated on the card processing screen 130, a text image composed of a character string (sentence) inserted and displayed so as to be superimposed on the advertisement image 15 at the selected and designated timing is displayed as a message image Determined as 18.

Also, the main control unit 90 performs
Message image 1 once confirmed in advertisement card image 17
8 is displayed, if the cancel button 139 is selected and designated by the user's operation on the card processing screen 130 with the frame 141 aligned with the message image 18, the message image 18 is removed and the lower side is displayed. Is displayed in the advertisement image 15 which has been hidden.

[0267] In this way, after the message card image 19 is generated by displaying the message image 18 in the advertisement card image 17 on the card processing screen 130, the main control section 90 executes the card operation by the user. When the address list button 133 is selected and specified on the processing screen 130, data reduction message card data is generated based on the message card image 19 on the card processing screen 130, and the memory stick 82 is displayed as shown in FIG. From the mail address list, and replaces the read mail address list with the message card image 19 in the image display area 1 of the card processing screen 130.
31 is displayed.

Here, when the mail address list is displayed in the image display area 131 of the card processing screen 130, the main control unit 90 determines the user's address similarly to the case of the advertisement data acquisition screen 110 described above with reference to FIG. By moving the cursor 116 also on each mail address in the mail address list by the operation of, the desired mail address can be selected and designated. Thus, when the desired mail address is selected and specified, the mail address is generated. It is stored in the header part 25 of the data reduction message card data.

Then, the main control unit 90 thereafter operates the transmission button 13 on the card processing screen 130 by the operation of the user.
When "8" is selected and specified, the generated data reduction message card data is transmitted to the transmission / reception management server 2B.

By the way, the main control unit 90 determines that the cancel button 139 is selected and specified on the card processing screen 130 by the operation of the user after the mail address is selected and specified (before the transmission button 138 is selected and specified). Then, by removing the selected mail address from the header section 25 of the data reduction message card data so as to cancel the selected mail address, the mail address can be selected again.

When the end button 140 is selected and designated on the card processing screen 130 by the user's operation, the main control section 90 closes the card processing screen 130 and ends the processing of the card data. 7
7, a menu screen (not shown) is displayed.

As described above, the main control unit 90 can easily generate the message card image 19 from the advertisement card image 15 using the card processing screen 130, and
The generated data card message data of the message card image 19 can be easily transmitted to the transmission / reception management server 2B.

(2-5) Link Processing Using Card Data By the way, the advertisement card data to be distributed in the data providing system 1 may be a data management server and the digital mobile phones 10 and 11 with a camera, or at least two digital mobile phones with a camera. A link process is possible between the telephones 10 and 11, in which a question and a reply are made based on the link processing program used as the material data while the product is advertised, and the reply result is reflected on each other's images. Advertising card data.

Here, a description will be given below as message card data when such linkable advertisement card data is used for sending a message.

For example, as shown in FIGS. 42A and 42B, this message card data is composed of two card-shaped message card images 150 and 151.

In this case, one message card image 1
Reference numeral 50 (FIG. 42 (A)) is used for asking a question. A template image 150A serving as a background image displaying a question sentence "Where do you want to go?" The first to third landscape images 150B to 150C are inserted and formed.

Incidentally, a message card image for question (hereinafter, referred to as a message card image for question) 1
Reference numeral 50 is fitted so that the first to third landscape images 150B to 150C are superimposed on an advertisement image (not shown) of a travel destination or the like presented by the advertiser.

Also, the other message card image 151
Displays the response result of the question. The message image created by the message sender as a message image, such as “Next Golden WEEK, Where Do You Want to Go?”, Is displayed on the template image 151A serving as the background image. The content of the question is displayed as a character string in association with the image 151B and the first to third landscape images 150B to 150C of the question message card image 150, and the result of the response to the question is totaled and represented as a bar graph. To the third bar graph images 151C to 151E.

Incidentally, a message card image (hereinafter, referred to as a response result message card image) 151 for displaying a response result of a question is composed of a text image 151B and a text image 151B.
An advertisement image (not shown) in which the first to third bar graph images 151C to 151E are text images of a promotional phrase (character string) of a product presented by the advertiser, and a question presented by the advertiser. It is fitted so as to be superimposed on an advertisement image (not shown) representing the response result as a bar graph.

In practice, the main control unit 90 of the digital mobile phones with cameras 10 and 11 owned by the message sender.
Generates such message card data from the original advertising card data in accordance with the processing procedure RT9 described above with reference to FIGS. 31 and 32, and stores, for example, a plurality of mails of a plurality of message recipients in the header 25 of the generated message card data. Send / receive management server 2 storing address
B via the Internet 3.

As a result, when the message card data is sent from the transmission / reception management server 2B via the Internet 3 to the digital mobile phones with cameras 10 and 11 owned by the respective message receivers, the camera-equipped camera owned by the respective message receivers is sent. The main controller 90 of the digital mobile phones 10 and 11 causes the liquid crystal display 77 to display the message card image 150 for inquiry and the message card image 151 for reply result described above with reference to FIGS.

In this case, the message card data includes
As shown in FIG. 43, a link processing program 155 defined by a predetermined makeup language including first and second image display subprograms 155A and 155B and a response processing subprogram 155C is stored.

In the digital mobile phones with cameras 10 and 11 owned by the respective message receivers, the main control unit 90 operates according to the first image display sub-program 155A of the link processing program as described above with reference to FIG. Message card image 150 for question
To display the first to third landscape images 150B,
According to the second image display subprogram 155A, FIG.
As described above for 2 (B), the first to third bar graph images 151C are added to the response result message card image 151.
To 151E are displayed.

When the main control unit 90 starts the question response process for the message card data by the user's operation, the main control unit 90 displays the first to third messages on the question message card image 150 in response to the rotation operation of the jog dial by the user. The frame 141 similar to the case described above with reference to FIG. 39 is sequentially moved to the landscape image 150B.

Further, the main controller 90 presses the jog dial by the user while any one of the first to third landscape images 150B is surrounded by the frame 141 on the question message card image 150 as described above. When one of the first to third landscape images 150B surrounded by the frame 141 is selected and operated, the response processing subprogram 155 is sent from the first image display subprogram 155A.
Jump to C.

Here, the reply processing subprogram 155C
The mail address of the other message receiver and the message sender holding the message card data is written in the message. The main control unit 90 sends the other message receiver and the message in accordance with the reply processing subprogram 155C. The selection result information indicating the first to third landscape images 150B selected and specified, and the template ID (or advertisement ID) loaded into the link processing program 155 are added to the sender's mail address. To generate question-response data, and convert the generated question-response data to the corresponding camera-equipped digital mobile phone 1 of another message receiver and message sender.
Send to 0 and 11.

Further, the main control unit 90 executing the question / response process for the message card data continues to perform the first to third scenery images 150B corresponding to the selected and designated first to third landscape images 150B in accordance with the response process subprogram 155C. Third
Are changed and displayed so as to extend the bar graph images 155C to 155E by one cell.

On the other hand, the main controller 90 of each of the camera-equipped digital mobile phones 10 and 11 which has received the question / response data.
Searches for the corresponding message card data using the template ID (or advertisement ID) in the question response data.

When, for example, the corresponding message card data is stored in the memory stick 82, the main control unit 90 transmits the message card data from the memory stick 82 to the RAM via the recording / reproducing unit 98. And the link processing program 1 stored in the data section 26 of the message card data.
In response to the 55 response processing subprogram 155C, the first to third bar graph images 155C to 155E corresponding to the selection result information in the question response data are changed so as to be extended by one cell, so that the response result message card image 151 is obtained. Is linked to the reply result message card image 151 stored by the message receiver who has answered the question.

As described above, the main control unit 90 sets the first to
When changes are made to the third bar graph images 155C to 155E, the message card data is again recorded and stored on the memory stick 82 via the recording / reproducing unit 98.

Then, each of the camera-equipped digital cellular phones 10 and 1 storing the message card data.
Similarly, the main control unit 90 executes a response process to the question, and transmits the results of the response to the question to the owners (the message sender and the large number of message recipients) of the digital mobile phones 10 and 11 with cameras. ) Can be shared in near real time.

Accordingly, the main control unit 90 thereafter transmits the recording / reproducing unit 98 from the memory stick 82 by the operation of the user.
When the message card data is read via the message card image 150 on the liquid crystal display 77 based on the message card data, the first to third bar graph images 155C are displayed.
155E to display the message card image 151 for the reply result which has been changed, and thus, for the reply result which has been changed in the same manner as other message receivers and message senders storing the message card data. The message card image 151 can be shown.

By the way, when the main controller 90 receives the question response data, the main controller 90 displays the question message card image 150 and the reply result message card image 151 based on the corresponding message card data on the liquid crystal display 77.
Is displayed on the response result message card image 151 being displayed in accordance with the response processing subprogram 155C of the link processing program 155 stored in the data section 26 of the message card data. The first to third bar graph images 155C to 155E corresponding to the selection result information are displayed with a change so as to be extended by one cell.

As described above, the camera-equipped digital mobile telephones 10 and 11 can use the link processing-ready advertising card data for message transmission to the message receiver by using the user's own question image. It is possible to easily generate and send message card data that allows the contents of the question to be properly understood.

The digital mobile phone with camera 10
And 11 can easily obtain a reply without causing the message receiver to create data for replying to the question or making a phone call.

By the way, in the data providing system 1, if the advertisement card data is created using such a function capable of link processing, for example, FIGS. 42 (A) and (B) and FIG. 43 are described above. Advertisement card data that can respond not only to questionnaire-style questions and responses but also text image data such as comments when responding to questions, and message card data so that the presence or absence of a party attendance can be returned. It can also provide various advertisement card data.

[0297] In the data providing system 1,
If a part of the link processing program described above with reference to FIG. 43 is used, a message based on the message card data can be input by generating a parameter value that can be arbitrarily selected when generating the message card data from the advertisement card data. It is also possible to provide advertising card data or the like having a graph in which a change is made in the card image in accordance with the parameter.

(2-6) Operation and Effect of the Embodiment In the above configuration, the data providing system 1
The data providing device 2 inserts the advertisement image 15 into the associated template image 16 and embeds a link processing program for executing processing according to the content of the template image 16 and / or the advertisement image 15. The card data is generated, and the generated advertisement card data is provided to the camera-equipped digital mobile phones 10 and 11 owned by the user.

Digital mobile phone with camera 10 and 1
For example, when advertising card data in which a link processing program for taking some kind of questionnaire is used for sending a message, an advertising card image 1 is used.
According to the attribute information in 7, a message image 18 is fitted to the template image 16 so as to overlap the advertisement image 15, and as a result, for example, message card data for taking a questionnaire on the destination of the group trip is generated and transmitted to the destination. I do.

Here, digital mobile phones 10 and 11 equipped with cameras that have received the message card data.
Are the first to third landscape images 150 on the question message card image 150 based on the message card data.
When any one of B to 150D is selected and designated by a user's operation, the camera-equipped digital mobile phone 10 of another user holding the same message card data as the selection result information representing the selected and designated scenery. And 1
1 and the corresponding first to third bar graph images 151C to 151E on the reply result message card image 151 based on the message card data are processed so as to be extended by one cell.

On the other hand, the other digital mobile phones with cameras 10 and 11 that have received the selection result information, for example, in the corresponding message card data recorded and stored on the memory stick 82 according to the selection result information,
The corresponding first to third bar graph images 151C to 151E on the reply result message card image 151 are processed so as to be extended by one cell.

[0302] As described above, the questionnaire results are automatically returned to the user who generated the message card data in order to take the questionnaire, and the results are reflected in their own message card data and totaled. At the same time, according to the link processing program, the questionnaire results are automatically and sequentially passed to each of the other users who receive the questionnaire, and the results are reflected in the message card data stored in the respective users and totaled.

Therefore, in this data providing system 1,
By simply changing the advertisement image into a message image by the camera-equipped digital mobile phones 10 and 11 that have acquired the link card advertising card data, the message sender's own unique image corresponding to the content of the message image (in this case, the scenery of the travel destination) It is possible to easily generate message card data that can take a questionnaire (that is, a questionnaire on the destination of a group trip).

[0304] As a result, in the data providing system 1, the versatility of the advertising card data that enables link processing by embedding a program in the advertising card data that can be used to convey a message to the other party is significantly improved. Can be.

[0305] In this data providing system 1,
Since such advertisement card data can be easily acquired from the data providing device 2, acquisition (use) of the advertisement card data can be widely spread. Then, if the use of the advertisement card data becomes widespread, it is also possible to efficiently advertise the product by using the advertisement image constituting the advertisement card data.

[0306] Therefore, according to the data providing system 1, it is possible to construct a new business model capable of widely promoting products by using the advertisement card data while widely distributing message card data using the advertisement card data. Can be.

According to the above configuration, the data providing device 2 embeds a program for executing processing according to the contents of the template image and the advertisement image in the advertisement card data, and stores the advertisement card data in the digital cellular phone with camera. When the users 10 and 11 acquire the message card, the message card generated based on the advertising card data causes the embedded program to execute predetermined processing according to the contents of the template image and the message image, Just by inserting the message image into the template image, it is possible to easily generate message card data having a user-specific function of executing a process according to the content of the message image,
Thus, a data providing system that can significantly improve the versatility of the template image together with the advertising card data can be realized.

(3) Other Embodiments In the above-described embodiment, the case where the advertisement card data generated from the advertisement image data and the template image data for which the provision period is set in advance is provided to the user However, the present invention is not limited to this, and card data for which a provision period is not set or card data for which the date and time and / or the number of times of reuse are set may be provided to the user.

Further, in the above-described embodiment, a case has been described in which the original advertising card data is stored in digital camera-equipped telephones 10 and 11 to which the message card data has been transmitted. Not limited to this, the original advertising card data may be deleted in the camera-equipped digital mobile phones 10 and 11 to which the message card data has been transmitted.
By increasing the number of times that a user who wants to use the advertising card data for sending a message acquires the advertising card data from the data providing device 2, it is possible to increase the opportunities for advertising the product.

Further, in the above-described embodiment, a case is described in which, when message transmission / reception processing is performed by transmission / reception management server 2B, accounting processing for message card data transmission / reception is performed by accounting server 2C. However, the present invention is not limited to this, and the charging processing for the transmission and reception of the message card data is periodically (for example, at the end of every month) by the charging processing server 2C.
May be executed.

Further, in the above-described embodiment, a case has been described in which the advertisement image data of the original advertisement card data is updated in accordance with the period of providing a new product for a limited period when transmitting and receiving the message card data. However, the present invention is not limited to this. When transmitting and receiving the message card data, the advertisement image data of the original advertisement card data is transmitted and received at the transmission date and time of the message card data (that is, the digital mobile phone with the camera which transmitted the message card data). Nearest base stations 7 and 8 for telephones 10 and 11
The position may be updated to advertisement image data having various other contents.

Further, in the above-described embodiment, a case has been described where the data management server 2A provides the advertisement card data to the user. However, the present invention is not limited to this. Although the template ID and the advertisement ID are issued and associated with the data and the advertisement image data, the advertisement card data may be provided from the server owned by the advertiser to the user.

Further, in the above-described embodiment, the case has been described where the data creation message card data is transmitted from the digital mobile phones with cameras 10 and 11 owned by the message sender to the transmission / reception management server 2B. The present invention is not limited to this. When it is possible to confirm that the advertising card data which is the basis of the data reduction message card data is stored in the camera-equipped digital mobile phones 10 and 11 owned by the message receiver, Data creation message card data is transmitted from the digital mobile phones with cameras 10 and 11 owned by the message sender to the digital mobile phones with cameras 10 and 11 owned by the message receiver via the transmission / reception management server 2B. Power owned by recipient La-equipped digital cellular telephone 10 and 11 to the data reduction message card data may be caused to generate a message card data so as to match the advertisement card data.

Further, in the above-described embodiment, in the digital cellular phone 10 with camera, the CCD camera 74 is added to the template image 16 of the advertisement card image 17.
In the above, a case has been described in which a still image obtained by imaging a subject is inserted as a message image 18 so as to be superimposed on the advertisement image 15 to generate message card data. However, the present invention is not limited to this. In the attached digital mobile phone 10, a predetermined image previously recorded on the memory stick 82 is used as a message image,
The message card data may be generated by inserting the message image into the template image 16 of the advertisement card image 17 so as to overlap the advertisement image 15.

Further, in the above-described embodiment, the embedding image is inserted into the template image into which the predetermined user image can be inserted so as to overlap the predetermined embedding image.
Provided image of a reusable provided image in which a program for executing a predetermined process according to the contents of the template image and / or the inserted image according to a predetermined instruction given on the template image and / or the inserted image is embedded. The case where the data management control unit 30 of the data management server 2A is applied as the provided image data generation means for generating data has been described. However, the present invention is not limited to this, and the present invention may be applied to a case where a predetermined embedded image is superimposed. A predetermined user image is inserted into the template image into which the user image can be inserted, and a predetermined process corresponding to the content of the template image and / or the inserted image is performed according to a predetermined instruction given on the template image and / or the inserted image. It is possible to generate provided image data of a reusable provided image in which a program to be executed is embedded. Lever, as such as a microcomputer, it is possible to widely apply various other provides the image data generation unit.

Further, in the above-described embodiment, the embedding image is inserted into the template image into which the predetermined user image can be inserted so as to overlap the predetermined insertion image.
Provided image of a reusable provided image in which a program for executing a predetermined process according to the contents of the template image and / or the inserted image according to a predetermined instruction given on the template image and / or the inserted image is embedded. Although the case where the advertisement card data of the advertisement card image is applied as the data has been described, the present invention is not limited thereto, and a template image in which a predetermined user image can be inserted so as to overlap a predetermined insertion image. A program in which a program for executing a predetermined process according to the contents of the template image and / or the inserted image in accordance with a predetermined instruction given on the template image and / or the inserted image is embedded. Where possible, the image of a photograph taken by a photographer can be
Various other types of provided image data, such as card data generated by inserting predetermined content or the like, can be widely applied.

Furthermore, in the above-described embodiment, a case has been described in which the network interface 35 of the data management server 2A is applied as the providing side transmitting means for transmitting provided image data via a network. The present invention is not limited to this. If the provided image data can be transmitted via a network, various other transmitting side transmitting means such as a transmitting / receiving circuit unit and an antenna depending on the type of network to be used can be widely applied. can do.

Further, in the above-described embodiment, the antenna 73 and the transmission / reception circuit of the digital cellular phones with cameras 10 and 11 are used as acquisition-side receiving means for receiving provided image data transmitted from the data providing apparatus via the network. Although the description has been given of the case where the unit 103 is applied, the present invention is not limited to this, and if the provided image data transmitted from the data providing device via the network can be received, the type of network to be used depends on the type. Various other receiving side receiving means such as a network interface can be widely applied.

Further, in the above-described embodiment, the user image is inserted into the template image of the provided image based on the provided image data so as to overlap the inserted image.
Until the user image is removed for reuse, the user image is displayed preferentially over the inset image, and the transmission image of the transmission image that starts the program according to the instruction given on the user image Although the case where the main control unit 90 of the camera-equipped digital mobile phones 10 and 11 is applied as the sending image data generating means for generating data has been described, the present invention is not limited to this. The user image is inserted into the template image of the image so as to overlap the insertion image, and thereafter, the user image is displayed with priority over the insertion image until the user image is removed for reuse. And if it is possible to generate transmission image data of a transmission image that activates a program according to an instruction given on the user image, Various other delivery image data generation means can be widely applied for.

Further, in the above embodiment, the user image is inserted into the template image of the provided image based on the provided image data so as to overlap the inserted image.
Until the user image is removed for reuse, the user image is displayed preferentially over the inset image, and the transmission image of the transmission image that starts the program according to the instruction given on the user image Although the case where message card data is applied as data has been described, the present invention is not limited to this, and is particularly applicable to transmission image data for flowing a photographic image or the like over a network without specifying a partner. In addition, various kinds of transmission image data can be widely applied.

Further, in the above-described embodiment, the antenna 73 and the transmission / reception circuit unit 1 of the camera-equipped digital mobile phones 10 and 11 serve as acquisition-side transmission means for transmitting transmission image data to a predetermined destination via a network.
However, the present invention is not limited to this. If the transmission image data can be transmitted to a predetermined destination via a network, a network interface corresponding to the type of the network to be used is provided. And the like, various other acquisition-side transmission means can be widely applied.

Further, in the above-described embodiment, a case has been described in which the data providing system according to the present invention is applied to the data providing system described above with reference to FIG. 2. However, the present invention is not limited to this. The present invention is widely applied to a data providing system having various other configurations, such as a system in which an advertiser, a design company, a user who generates template image data, and / or a settlement organization exchange data by mail or the like with respect to the device 2. can do.

Further, in the above-described embodiment, the data providing apparatus according to the present invention is connected to the data management server 2A, the transmission / reception management server 2B, and the accounting server 2C described above with reference to FIGS.
The case where the present invention is applied to the data providing system connected and configured via the cable 56 has been described.
The present invention is not limited to this. The data management server 2A, the transmission / reception management server 2B, and the accounting server 2C are integrally configured, or the data management server 2A, the transmission / reception management server 2B, and the accounting server 2C are connected via the Internet. The present invention can be widely applied to data providing systems having various other configurations, such as a system configured by connecting them together.

Furthermore, in the above-described embodiment, a case has been described in which the data acquisition apparatus according to the present invention is applied to the digital cellular phones 10 and 11 described above with reference to FIGS. 26 to 41. The present invention is not limited to this, and if it is possible to acquire data provided from a data providing device, a personal computer or a PD
A (Personal Digital Assistance) and the like can be widely applied to various other data acquisition devices.

Further, in the above-described embodiment, the data management control unit 30 of the data management server 2A performs the advertisement based on the data registration program, the data provision program, and the data update program stored in the hard disk of the hard disk drive 33 in advance. A case has been described in which registration processing, provision processing, update processing, and the like are performed on card data, but the present invention is not limited to this, and a data registration program, a data provision program, and a program in which a data update program is recorded The above-described series of processing may be executed by installing the storage medium in the data management server 2A.

Further, in the above-described embodiment, the transmission / reception management control unit 40 of the transmission / reception management server 2B executes the transmission / reception processing of the message card data based on the transmission / reception management program stored in the hard disk of the hard disk drive 43 in advance. However, the present invention is not limited to this, and the transmission / reception management server 2 stores the program storage medium on which the transmission / reception management program is recorded.
The above-described series of processes may be executed by installing the above-described process on B.

Further, in the above-described embodiment, the main controller 9 of the digital cellular phones 10 and 11 with cameras is provided.
0 is based on an advertising card data acquisition processing program, a message card data acquisition processing program, and a card data processing processing program stored in the ROM in advance.
Acquisition processing of advertising card and message card data,
Although the description has been given of the case where the processing of the card data is executed, the present invention is not limited to this, and the storage of the program in which the advertising card data obtaining processing program, the message card data obtaining processing program, and the card data processing processing program are stored The above-described series of processing may be executed by installing the medium in the digital cellular phones 10 and 11 with a camera.

As described above, a data registration program, a data providing program, and a
The data update program and the transmission / reception management program are installed in the data management server 2A and the transmission / reception management server 2B, and the data management server 2A and the transmission / reception management server 2B are installed.
A program storage medium used for making the program executable, an advertisement card data acquisition processing program, a message card data acquisition processing program, and a card data processing processing program are installed in the digital mobile phones 10 and 11 with cameras. Examples of a program storage medium used to make the portable telephones 10 and 11 executable include a floppy (registered trademark) disk and a CD-ROM.
ROM (Compact Disc-Read Only Memory), DVD
The present invention may be realized not only by package media such as (Digital Video Disc) but also by a semiconductor memory or a magnetic disk in which a program is temporarily or permanently stored. As a means for storing programs in these program storage media, a wired or wireless communication medium such as a local area network, the Internet, or digital satellite broadcasting may be used, and various communication interfaces such as a router and a modem may be used. It may be stored.

[0329]

As described above, according to the present invention, the data providing device inserts an insertion image into a template image to which a predetermined user image can be inserted so as to overlap the insertion image, and the template image And / or generating provided image data of a reusable provided image in which a program for executing a predetermined process according to the content of the template image and / or the inserted image is embedded according to a predetermined instruction given on the inserted image. Then, the generated provided image data is transmitted via a network, the data acquisition device receives the provided image data transmitted from the data providing device via the network, and receives the provided image data based on the received provided image data. The user image is inserted into the template image so as to overlap the inserted image, and then the user image is reused for reuse. Until the image is removed, the user image is displayed with higher priority than the inset image, and transmission image data of a transmission image for starting a program in accordance with an instruction given on the user image is generated. By sending the sent image data to a predetermined destination via a network, the user image is inserted into the template image, so that the contents of the user image are replaced with the contents of the user image according to the program instead of the embedded image hidden below. It is possible to easily generate a user-specific transmission image for executing a predetermined process in response to the transmission image, and to send the transmission image to a destination. Thus, the versatility of the template image can be significantly improved.

[Brief description of the drawings]

FIG. 1 is a schematic diagram illustrating the principle of electronic commerce using the Internet.

FIG. 2 is a schematic diagram illustrating an overall configuration of a data providing system according to the present embodiment.

FIG. 3 is a schematic diagram illustrating a configuration of an advertisement image.

FIG. 4 is a schematic diagram illustrating a configuration of a template image.

FIG. 5 is a schematic diagram illustrating a configuration of an advertisement card image.

FIG. 6 is a schematic diagram illustrating a configuration of a message image.

FIG. 7 is a schematic diagram illustrating a configuration of a message card image.

FIG. 8 is a schematic diagram illustrating a configuration of a message card image.

FIG. 9 is a schematic diagram illustrating constituent materials of template image data and advertisement image data.

FIG. 10 is a schematic diagram illustrating a configuration of template image data and advertisement image data.

FIG. 11 is a schematic diagram illustrating a configuration of card data.

FIG. 12 is a schematic diagram illustrating various information stored in a header section of card data.

FIG. 13 is a schematic diagram illustrating data stored in a data section of card data.

FIG. 14 is a block diagram illustrating a circuit configuration of a data providing device.

FIG. 15 is a flowchart showing a registration processing procedure of advertisement card data.

FIG. 16 is a flowchart showing a procedure for providing advertisement card data.

FIG. 17 is a flowchart showing a procedure for transmitting and receiving message card data.

FIG. 18 is a flowchart showing a procedure for updating advertisement card data.

FIG. 19 is a schematic diagram illustrating a configuration of an advertisement image of a product for a limited time.

FIG. 20 is a schematic diagram illustrating an advertisement image of a new product.

FIG. 21 is a schematic diagram illustrating a configuration of an advertisement card image updated to an advertisement image of a product for a limited time.

FIG. 22 is a schematic diagram illustrating a configuration of an advertisement card image updated to an advertisement image of a new product.

FIG. 23 is a flowchart showing a subroutine of an update processing procedure.

FIG. 24 is a flowchart showing a charging procedure for a product advertisement.

FIG. 25 is a flowchart showing a charging procedure for transmitting and receiving message card data.

FIG. 26 is a schematic perspective view illustrating an external configuration of a digital mobile phone with a camera.

FIG. 27 is a schematic perspective view showing the display unit when the camera unit is rotated.

FIG. 28 is a block diagram showing a circuit configuration of a digital mobile phone with a camera.

FIG. 29 is a flowchart showing a procedure for acquiring advertisement card data.

FIG. 30 is a flowchart showing a message card data acquisition processing procedure.

FIG. 31 is a flowchart illustrating a processing procedure for processing card data.

FIG. 32 is a flowchart illustrating a processing procedure for processing card data.

FIG. 33 is a schematic diagram illustrating a configuration of an advertisement data acquisition screen.

FIG. 34 is a schematic diagram illustrating a configuration of an advertisement data acquisition screen on which a card acquisition web page is displayed.

FIG. 35 is a schematic diagram illustrating a configuration of an advertisement data acquisition screen on which an advertisement card image is displayed.

FIG. 36 is a schematic diagram illustrating a configuration of a message data acquisition screen.

FIG. 37 is a schematic diagram illustrating a configuration of a card processing screen.

FIG. 38 is a schematic diagram illustrating a configuration of a card processing screen on which a card data list is displayed.

FIG. 39 is a schematic diagram illustrating a configuration of a card processing screen in which an advertisement image that can be processed is framed.

FIG. 40 is a schematic diagram illustrating a configuration of a card processing screen in which a captured image is displayed over an advertisement image.

FIG. 41 is a schematic diagram illustrating a configuration of a card processing screen on which a mail address list is displayed.

FIG. 42 is a schematic diagram illustrating a configuration of a message card image that can be linked;

FIG. 43 is a schematic diagram showing a link processing program stored in a data portion of message card data that can be linked;

[Explanation of symbols]

1. Data providing system 2. Data providing device 2.
A: Data management server, 2B: Transmission / reception management server
3 ... Internet, 7, 8 ... base station, 9 ... public network, 10, 11 ... digital mobile phone with camera, 15, 60, 61 ... advertising image, 16 ... template image, 17, 62 , 63 ... Advertising card image, 1
8, 20 ... Message image, 19, 21, 150, 1
51: Message card image, 25: Header part, 2
6 Data section, 30 Data management control section, 33
Hard disk drive, 35 Network interface, 40 Transmission / reception management control unit 73 Antenna 82 Memory stick 77 Liquid crystal display 90 Main control unit 103 Transmission / reception circuit unit
155 link processing program, RT1 advertisement card data registration processing procedure, RT2 advertisement card data provision processing procedure, RT3 message card data transmission / reception processing procedure, RT4 advertisement card data update processing Procedure: RT7: Procedure for acquiring advertisement card data, RT8: Procedure for acquiring message card data, RT9: Procedure for processing card data.

Continuation of the front page (72) Inventor Satoshi Kamoto 6-7-35 Kita-Shinagawa, Shinagawa-ku, Tokyo Sony Corporation (72) Inventor Katsushi Fujii 6-35-35 Kita-Shinagawa, Shinagawa-ku, Tokyo Sony Corporation (72) Inventor Mayumi Shinoda 6-35, Kita-Shinagawa, Shinagawa-ku, Tokyo, Japan Inside Sony Corporation (72) Inventor Atsushi Fuse, 6-35, Kita-Shinagawa, Shinagawa-ku, Tokyo Sony Corporation (72) Inventor Michinari Kawano 6-35 Kita Shinagawa, Shinagawa-ku, Tokyo F-term within Sony Corporation (reference) 5B009 NA14 NC01 NG02 RB33 VC02

Claims (16)

[Claims] 1. A method according to claim 1, further comprising the step of: inserting said insertion image into a template image into which a predetermined user image can be inserted so as to be superimposed on a predetermined insertion image, and according to a predetermined instruction given on said template image and / or said insertion image. Provided image data generating means for generating provided image data of a reusable provided image in which a program for executing a predetermined process according to the content of the template image and / or the fitted image is embedded; A data providing device having a providing side transmitting unit for transmitting the data via a network; an obtaining side receiving unit for receiving the provided image data transmitted from the data providing device via the network; Fitting the user image to the template image of the provided image so as to overlap the fitting image, After that, until the user image is removed for reuse, the user image is displayed with priority over the inset image, and the program is started according to the instruction given on the user image. A transmission image data generating unit for generating transmission image data of a transmission image to be transmitted, and a data acquisition device having an acquisition-side transmission unit for transmitting the transmission image data to a predetermined destination via the network. Characteristic data providing system. 2. The provided image data generating means of the data providing device includes the embedding image in the template image, and associates the embedding image in advance according to the instruction given on the template image and / or the embedding image. Generating the provided image data of the reusable provided image in which the program for transmitting the instruction result is transmitted to a predetermined device holding another provided image or a transmission image. The data providing system according to claim 1, wherein: 3. The provided image data generating means of the data providing device, wherein the provided image data is fitted into the template image, and the template image and / or the template image and / or The data providing system according to claim 1, wherein the provided image data of the reusable provided image in which the program for processing the embedded image is embedded is generated. 4. The provided image data generating means of the data providing apparatus, wherein the provided image data is inserted into the template image as the inserted image, and the predetermined image is provided in accordance with the instruction given on the template image and / or the advertisement image. The data providing system according to claim 1, wherein the provided image data of the reusable provided image in which the program for executing the process is embedded is generated. 5. A predetermined image provided on the template image and / or the inserted image by inserting the inserted image into a template image into which a predetermined user image can be inserted so as to overlap the predetermined inserted image. A program for executing a predetermined process according to the contents of the template image and / or the embedding image according to the instruction is embedded, and the user image is superimposed on the template image by the predetermined data acquisition device. When the user image is inserted as described above, until the user image is removed, the user image is displayed with priority over the inserted image, and the transmission image that activates the program according to the instruction given on the user image Provided image data generating means for generating provided image data of a reusable provided image, A data providing apparatus, comprising: providing side transmitting means for transmitting provided image data to the data acquisition apparatus via a network. 6. The provided image data generating means includes the inserted image in the template image, and according to the instruction given on the template image and / or the inserted image, another provided image associated in advance. Or generating the provided image data of the reusable provided image in which the program for transmitting the instruction result to a predetermined device holding a transmission image is embedded. The data providing device according to the above. 7. The provided image data generating means of the data providing device, wherein the provided image data is fitted into the template image, and the template image and / or the template image is provided in accordance with the instruction given on the template image and / or the fitted image. The data providing apparatus according to claim 5, wherein the provided image data of the reusable provided image in which the program for processing the embedded image is embedded is generated. 8. The provided image data generating means of the data providing device, wherein the advertisement image is inserted into the template image as the insertion image, and the predetermined image is given according to the instruction given on the template image and / or the advertisement image. The data providing apparatus according to claim 5, wherein the provided image data of the reusable provided image in which the program for executing the process is embedded is generated. 9. Inserting an insertion image into a predetermined template image transmitted from a predetermined data providing device via a network, and according to the template image and / or an instruction given on the insertion image, the template image and / or Acquisition-side receiving means for receiving provided image data of a reusable provided image in which a program for executing a predetermined process according to the content of the embedded image is embedded, and the provided image based on the provided image data The user image is inserted into the template image so that the user image is superimposed on the insertion image, and thereafter, the user image is prioritized over the insertion image until the user image is removed for reuse. And the sending image of the sending image that activates the program in accordance with the instruction given on the user image A data acquisition apparatus comprising: transmission image data generation means for generating data; and acquisition side transmission means for transmitting the transmission image data to a predetermined destination via the network. 10. The acquisition-side receiving means fits the insertion image into the template image transmitted from the data providing device via the network, and is provided on the template image and / or the insertion image. Receiving the provided image data of the reusable provided image in which the program for transmitting the instruction result is transmitted to a predetermined device holding another provided image or a transmission image associated in advance according to the instruction. The sending image data generating means inserts the user image into the template image of the provided image based on the provided image data so as to overlap the inserted image, and thereafter, removes the user image for reuse. In the meantime, the user image is displayed with priority over the inset image, and is given on the user image. The transmission image data of the transmission image is generated by writing an address of a transmission destination of the instruction result in the program so as to start the program according to the instruction and transmit the instruction result. 10. The data acquisition device according to 9. 11. The receiving-side receiving means receives the instruction result given on the user image of the sending image transmitted from another predetermined device via the network, and generates the sending image data. The data acquisition apparatus according to claim 10, wherein the means processes the template image, the insertion image, and / or the user image of the corresponding transmission image based on the instruction result. 12. The acquisition-side receiving means fits the insertion image into the template image transmitted from the data providing device via the network, and is provided on the template image and / or the insertion image. Receiving provided image data of a reusable provided image in which the program for processing the template image and / or the embedded image is embedded according to an instruction, the sending image data generating unit converts the provided image data into The user image is inserted into the template image of the provided image based on the insertion image so as to overlap the insertion image, and thereafter, the user image is inserted more than the insertion image until the user image is removed for reuse. Display the image preferentially, and start the program according to the instruction given on the user image. Data acquisition apparatus according to claim 9, characterized in that to generate the sending image data of the sending image processing the user image by. 13. A predetermined image provided on the template image and / or the inserted image by inserting the inserted image into a template image into which a predetermined user image can be inserted so as to overlap the predetermined inserted image. A program for executing a predetermined process according to the contents of the template image and / or the embedding image according to the instruction is embedded, and the user image is superimposed on the template image by the predetermined data acquisition device. When the user image is inserted as described above, until the user image is removed, the user image is displayed with priority over the inserted image, and the transmission image that activates the program according to the instruction given on the user image A provided image data generating step of generating provided image data of a reusable provided image, Data providing method characterized by comprising a data transmitting step of transmitting the provided image data to the data acquisition device via the network. 14. An embedding image is inserted into a predetermined template image transmitted from a predetermined data providing device via a network, and the template image and / or the template image and / or an instruction given on the embedding image are given. A data receiving step of receiving provided image data of a reusable provided image in which a program for executing a predetermined process according to the content of the embedded image is embedded; and The user image is inserted into the template image so as to overlap the insertion image, and thereafter, the user image is given priority over the insertion image until the user image is removed for reuse. Transmission of a transmission image to be displayed and to activate the program in accordance with the instruction given on the user image. A data acquisition method, comprising: a sending image data generating step of generating attached image data; and a data transmitting step of transmitting the sending image data to a predetermined destination via the network. 15. A predetermined image provided on the template image and / or the inserted image by inserting the inserted image into a template image into which a predetermined user image can be inserted so as to overlap the predetermined inserted image. A program for executing a predetermined process according to the contents of the template image and / or the embedding image according to the instruction is embedded, and the user image is superimposed on the template image by the predetermined data acquisition device. Until the user image is removed when it is inserted as described above, the user image is displayed with priority over the inserted image, and the transmission image that activates the program according to the instruction given on the user image A provided image data generating step of generating provided image data of a reusable provided image, Program storage medium for executing a program, characterized in that it comprises a data transmitting step of transmitting the provided image data to the data acquisition device via the network to the data providing apparatus. 16. An embedding image is inserted into a predetermined template image transmitted from a predetermined data providing device via a network, and the template image and / or the template image and / or an instruction given on the embedding image are given. A data receiving step of receiving provided image data of a reusable provided image in which a program for executing a predetermined process according to the content of the inlaid image is embedded; and The user image is fitted to the template image so as to overlap the fitted image, and thereafter, the user image is displayed with priority over the fitted image until the user image is removed for reuse. And the sending image of the sending image for activating the program in accordance with the instruction given on the user image. A program for causing a data acquisition device to execute a program, comprising: a transmission image data generation step of generating image data; and a data transmission step of transmitting the transmission image data to a predetermined destination via the network. Storage medium.