JP2002175470A - System for avoiding advertisement competition for internet - Google Patents

Abstract

PROBLEM TO BE SOLVED: To prevent the Internet advertisement of advertisers having a competing relation from being simultaneously displayed on the browser picture of a provider to be projected on the personal screen of a user and the home page picture of an advertisement medium company to be displayed on the browser picture. SOLUTION: This system is provided with a third organization 9 constituted of an advertisement distributing server 91 for selecting and distributing Internet advertisement which does not have any competing relation, an ID applying part 92 for applying ID data for identifying the competing relation, and a data base 93 for storing the program of the Internet advertisement and an ID code. When access is performed from a personal computer 4 of a user, the advertisement distributing server 91 selects the Internet advertisement of advertisers whose simultaneous display does not generate any problem based on the ID code, and transmits the program through servers 5 and 7 of a provider and an advertisement medium company to the personal computer 4 of the user. Thus, it is possible to simultaneously display the Internet advertisement of the advertisers who does not have any competing relation on the personal computer screen of the user.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

TECHNICAL FIELD The present invention relates to a provider browser screen displayed on a user's personal computer screen,
Internet advertisement such that Internet advertisements such as banner advertisements, sponsorship advertisements and text advertisements of competing advertisers are not displayed simultaneously on the homepage screen of the advertising media company displayed in the browser screen Regarding a conflict avoidance system.

[0002]

2. Description of the Related Art In the past, newspapers, magazines, televisions, and the like have been used as main media for advertising such as product sales.
With the explosive spread of the Internet, banner advertisements, sponsorship advertisements, and text advertisements posted on Internet homepages have also been widely used.

[0003] Banner advertisements, sponsorship advertisements, and text advertisements (hereinafter collectively referred to as "Internet advertisements") are provided by GIs pasted on homepages.
This is an advertisement composed of a small square image composed of an F image, an HTML file, or the like, or a home purge address or text written in a color-changed character in the text. Normally, this Internet advertisement has a link to the homepage of the advertiser, and when clicking with a pointer, automatically jumps to the homepage of the linked advertiser.

[0004] Internet advertisements posted on homepages are determined by how many people can see the homepage on which the Internet advertisement is posted, or how many people can click on it and come to their homepage. Significantly determines the value of advertising. Therefore, advertisers usually want to post on the most effective homepages, such as popular homepages and homepages with content related to their products.

[0005]

By the way, in browsing home pages on the Internet, browsing home pages of other advertising media companies via a browser screen of a provider (ISP) has been performed. In such a case, the browser screen of the provider is displayed as a basic screen on the user's personal computer screen as illustrated in FIG. 5, and the home page of the advertising media company is displayed in the browser screen of the provider. State.

Conventionally, a provider and an advertising media company have developed their own Internet advertisements. In the case of a screen configuration as shown in FIG. 5, an Internet advertisement that the provider independently pastes on the browser screen of the provider. Is displayed, and an Internet advertisement that the advertising media company independently pastes is usually displayed on the website of the advertising media company. Because of this, Internet ads that appear in the provider's browser screen,
Internet advertisements displayed on the homepages of advertising media companies sometimes belong to competing companies.

[0007] As described above, it is not preferable from the viewpoint of advertisement operation that Internet advertisements of competing companies in the same industry are simultaneously displayed on the same screen. Therefore, it is desired that Internet advertisements of competing companies in the same company are not displayed simultaneously on the same screen.

The present invention has been made in order to solve the above-mentioned problem, and there is a competition between a provider's browser screen displayed on a user's personal computer screen and an advertising media company's homepage screen displayed in the browser screen. An object of the present invention is to provide an Internet advertisement competition avoidance system for preventing Internet advertisements such as banner advertisements, sponsorship advertisements, and text advertisements of related advertisers from being displayed at the same time.

[0009]

In order to achieve the above object, an Internet advertisement competition avoidance system according to the first aspect of the present invention provides a competitive relationship in response to an Internet advertisement distribution request from a server of a provider and a server of an advertising media company. Advertisement server that selects the Internet advertisement of the non-advertiser and transmits the selected Internet advertisement program to each server, and accepts the Internet advertisement for which registration has been requested together with the program, and uses this to determine the competitive relationship And a database that stores a registered Internet advertising program together with its ID code. The advertising medium is transmitted from the user's personal computer via the provider's server. Access to the company server When, sends a delivery request signal of the Internet advertising to providers and advertising media company ad serving for the server of a third-party organization from each of the servers,
The advertisement distribution server selects the Internet advertisement of the advertiser that can be displayed simultaneously based on the ID code of each registered Internet advertisement,
The selected Internet advertising program is transmitted to the provider's server and the advertising media's server via the Internet, respectively, and sent to the user's personal computer through the provider and the advertising media's server. On the browser screen and the homepage screen of the advertising media company at the same time.

[0010] According to a second aspect of the present invention, there is provided a system for avoiding competition for advertisements on the Internet, wherein an Internet advertisement of a non-competitive advertiser is selected in response to an advertisement selection request from the server of the provider and the server of the advertising media company. An advertisement selection server for transmitting the selected Internet advertisement selection signal to each server; and an ID for receiving an Internet advertisement for which registration has been requested and for giving ID data for determining competition to the Internet advertisement for which registration has been requested. A third-party organization comprising an assigning unit and a database for storing the registered Internet advertisement and its ID code, wherein the program for the Internet advertisement requested to be registered is the ID code assigned by the third-party organization; Along with it on the provider and advertising media server When the user's personal computer accesses the server of the advertising media company via the server of the provider, the provider and the server of the advertising media select the advertisement from the server of the advertising agency to the advertisement selection server of the third party, respectively. A request signal is transmitted, and the advertisement selection server selects an Internet advertisement of an advertiser that can be displayed simultaneously based on the ID code of each registered Internet advertisement, and selects the selected Internet advertisement. The signal is transmitted to each of the provider and the advertising media server via the Internet, and the provider and the advertising media server select the designated Internet advertising program according to the selection signal and send it to the user's personal computer, thereby competing. An unrelated advertiser The Internet advertising is obtained so as to display at the same time on the browser screen and the advertising media's home page screen.

With this configuration, Internet advertisements such as banner advertisements, sponsorship advertisements, and text advertisements of competing advertisers are not displayed on the user's personal computer screen at the same time.

[0012]

Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 shows a first embodiment of an advertisement competition avoidance system for the Internet according to the present invention. In the figure, 1 is an advertiser B company, 2 is an advertiser C
Company 3 is an advertiser Company E. It is assumed that there is no competitive relationship between Company B and Company C, and there is a competitive relationship between Company C and Company E.

4 is a user's personal computer, 5 is a server of a provider (ISP) D company to which the user subscribes, 6
Is an advertising agency (or media lab) that creates Internet advertisements for each advertiser at the request of advertisers 1-3, 7 is a server of Internet advertising media company A, 8 is a user's personal computer 4, and a provider D company The Internet connects the server 5, the server 7 of the advertising media company A, and a third-party organization 9 described later.

The third-party organization 9 is an Internet advertisement distribution organization independent of the advertising company 6, the provider D and the advertising media company A, and the server 5 of the provider D
An advertisement distribution server 91 that selects an Internet advertisement of an advertiser that is not in a competitive relationship in response to an Internet advertisement distribution request from the server 7 of the advertising media company A, and transmits the selected Internet advertisement program to each server; An ID assigning unit 92 that receives an Internet advertisement created by the advertising company 6 together with its program, and assigns ID data including necessary information such as an advertiser name, a type of business, and a competitive relationship with another advertiser.
And a database 93 that stores registered Internet advertisement programs together with their ID codes. The third party 9 and the advertising company 6 may be connected online using the Internet or a telephone line, or may be requested offline.

Next, the operation will be described with reference to the flowchart of FIG. Note that a case where a banner advertisement is displayed will be described as an example. In addition, an advertisement distribution tag for making an advertisement distribution request to the third party 9 is pasted on each of the browser of the provider D and the homepage of the Internet advertisement medium A.

First, the advertisers 1 to 3 request the advertiser 6 to post a banner advertisement on the Internet, and the advertiser 6 negotiates with the advertiser the necessary items such as the contents of the advertisement, the period of publication, the number of times of publication, etc. After consultation, create a banner ad according to the advertiser's intention. Then, the advertising company 6 sends the created banner advertisement together with the program (HTML file, image file, etc.) to the third party 9 and registers the banner advertisement (step S1).

In the third party 9 receiving the request for registration of the banner advertisement and the program, the ID assigning unit 92 checks the Internet advertisements of the advertisers 1 to 3, ie, the companies A, B and E, for example, After the ID data including the advertiser name, the type of business, the competitive relationship with other advertisers, and the like are assigned, the programs of the respective Internet advertisements are stored in the database 93 (step S).
1).

Now, when the user accesses the homepage of the server 3 of the advertising media company A through the server 5 of the provider D using the personal computer 4 (step S
2), Provider D's server 5 and advertising media company A
An advertisement distribution request signal is sent together with necessary user information from each of the servers 7 to the advertisement distribution server 91 of the third party 9 (step S3).

Upon receiving the advertisement distribution request signal, the advertisement distribution server 91 of the third party 9 accesses the database 93, refers to the ID code assigned to each Internet advertisement, and stores the stored Internet advertisement. Several non-competitive Internet advertisements, such as B
Select the Internet advertisement of the company C and the company C, and transmit the Internet advertisement program of the company C to the server 5 of the provider D, and transmit the program of the Internet advertisement of the company B to the server 7 of the advertisement medium A, respectively ( Step S4).

C sent to the server 5 of the provider D
The company's Internet advertisement is sent to the user's PC 4 through the provider D's server 5 and the PC 4
Is displayed at a predetermined position in the browser screen of
The Internet advertisement of Company B sent to the server 7 of the advertising media company A is sent to the user's personal computer 4 through the server 7 of the advertising media company A, and is displayed at a predetermined position on the home page of the advertising media company A of the personal computer 4. (Step S
5).

In this manner, only the banner advertisements of the advertisers who do not compete with each other are displayed on the screen of the user's personal computer 4 at the same time, and the banner advertisements of competitors in the same industry are displayed simultaneously. Can be prevented.

FIG. 3 shows a second embodiment of the advertisement competition avoidance system for the Internet according to the present invention. In addition,
The same parts as those in the first embodiment are denoted by the same reference numerals.

In the first embodiment, the Internet advertising program created by the advertising company is also registered in the third party 9, and the third party sends the Internet advertising program itself to the provider server and the advertising media company. In this second embodiment, the Internet advertisement program itself is stored in each of the server of the provider and the server of the advertising media company. A server advertisement that can not be displayed simultaneously is selected, and only the selection signal is transmitted to the server of the provider and the server of the advertising media company.

That is, in the case of the second embodiment,
The third party 9 selects the Internet advertisement of the non-competitive advertiser in response to the advertisement selection request from the server 5 of the provider D and the server 7 of the advertising media company A, and sends a selection signal of the selected Internet advertisement. An advertisement selection server 94 to be transmitted to each server, and a request for registration of an Internet advertisement created by the advertising company 6 are received, and are composed of necessary information such as an advertiser name, an industry, and a competitive relationship with other advertisers. It comprises an ID assigning section 95 for assigning ID data, and a database 96 for storing Internet advertisements and their ID codes.

Next, the operation will be described with reference to the flowchart of FIG. The advertisement company 6 that has created the banner advertisement for each advertiser requests the third party 9 to register the banner advertisement.

The ID assigning section 95 of the third party 9 assigns ID data including the name of the advertiser, the type of business, the competitive relationship with other advertisers, and the like to the Internet advertisement requested to be registered. And store it in
This ID data is sent to the advertising company 6. Advertising company 6
Adds the ID data to the banner advertisement program, sends the ID data to the provider D and the advertising media company A, and stores them in the servers 5 and 7, respectively.

Now, when the user accesses the homepage of the server 3 of the advertising media company A through the server 5 of the provider D using the personal computer 4 (step S1).
1, S12), the server 5 of the provider D and the server 7 of the advertising media company A each transmit an advertisement selection request signal together with necessary user information to the advertisement selection server 94 of the third party 9 (step S12). Step S13).

Upon receiving the advertisement selection request signal, the advertisement selection server 94 of the third party 9 accesses the database 96, refers to the ID code assigned to each Internet advertisement, and stores the stored Internet advertisement. Several non-competitive Internet advertisements, such as B
Select the Internet advertisements of company C and company C, and transmit the selection signal of Internet advertisement of company C to server 5 of provider D, and the signal of selection of Internet advertisement of company B to server 7 of advertisement media company A. (Step S14).

The server 5 of the provider D selects the banner advertisement program of the company C according to the selection signal sent from the third party 9 and transmits it to the user's personal computer 4. A banner advertisement of company C is displayed at a predetermined position. On the other hand, the server 7 of the advertising media company A selects the company B's banner advertisement program in accordance with the selection signal sent from the third party 9 and transmits it to the user's personal computer 4. A banner advertisement of company B is displayed at a predetermined position in the homepage (step S15).

In this manner, in the case of the second embodiment, as in the case of the first embodiment, only the banner advertisements of the advertisers who do not compete with each other are displayed on the personal computer 4 of the user. On the screen at the same time, it is possible to prevent banner advertisements of competing companies from being displayed at the same time.

In the first and second embodiments, the Internet advertisement to be displayed on both the browser screen of the provider and the homepage screen of the advertising company is displayed on the third screen without prioritizing each of them. The distributor 9 selects and distributes at the same time, but prioritizes the display between them in advance, displays an arbitrary Internet advertisement on the higher priority screen, and displays the lower priority screen. With regard to the above, the third party may select and display an Internet advertisement that does not compete with the Internet advertisement on the screen with a higher priority.

That is, for example, an Internet advertisement displayed on the browser screen of the provider is fixed, and an Internet advertisement that does not compete with the Internet advertisement on the browser screen side is selected for the Internet advertisement displayed on the homepage screen of the advertising media company. On the contrary, Internet advertisements displayed on the homepage screen of the advertising media company are fixed, and for the Internet advertisements displayed on the browser screen of the provider, select Internet advertisements that do not compete with Internet advertisements on the homepage screen side. Alternatively, it may be displayed.

[0033]

As described above, according to the system for avoiding competition for advertisements on the Internet of the present invention, Internet advertisements such as banner advertisements, sponsorship advertisements, and text advertisements of advertisers having a competitive relationship are simultaneously selected. Disappears. For this reason, the provider's browser screen displayed on the user's computer screen,
Internet advertisements such as banner advertisements, sponsorship advertisements, and text advertisements of competing advertisers are not simultaneously displayed on the home page screen of the advertising media company displayed in the browser screen.

[Brief description of the drawings]

FIG. 1 is a block diagram showing a first embodiment of an Internet advertisement competition avoidance system according to the present invention.

FIG. 2 is a flowchart for explaining the operation of the first embodiment.

FIG. 3 is a block diagram showing a second embodiment of the advertisement competition avoidance system for the Internet according to the present invention.

FIG. 4 is a flowchart for explaining the operation of the second embodiment.

FIG. 5 is a diagram showing a display example of a personal computer screen of a user.

[Explanation of symbols]

 1-3 Advertisers B, C, E 4 User's personal computer 5 Server of provider D 6 Advertising company / media rep 7 Server of advertising media company A 8 Internet 9 Third party 91 Advertisement distribution server 92 ID assigning unit 93 Database 94 Advertisement selection server 95 1D assigning unit 96 Database

Claims (2)

[Claims] Claims 1. A provider's browser screen displayed on a user's personal computer screen and an advertising media company's homepage screen displayed in the browser screen are provided with banner advertisements, sponsorship advertisements, and texts of competing advertisers. A system for preventing Internet advertisements such as advertisements from being displayed at the same time, wherein the Internet of an advertiser who is not competing in response to an Internet advertisement distribution request from a server of the provider and a server of an advertising media company. An advertisement distribution server for selecting an advertisement and transmitting the selected Internet advertisement program to each server, and accepting the Internet advertisement requested for registration together with the program,
ID to which ID data for determining competition relationship is added
It has a third-party organization consisting of a granting unit and a database that stores the registered Internet advertising program together with its ID code. When a user's personal computer accesses the advertising media company's server via the provider's server. When the Internet advertisement distribution request signal is transmitted from the provider and the advertising media server to the third-party advertisement distribution server, the advertisement distribution server transmits the Internet advertisement distribution request signal to each registered Internet advertisement ID code. Based on advertisers ’Internet ads that can be displayed at the same time,
The selected Internet advertising program is transmitted to the provider's server and the advertising media's server via the Internet, respectively, and sent out to the user's personal computer through the provider and the advertising media's server. Is displayed on the browser screen and the homepage screen of the advertising media company at the same time. 2. A browser screen of a provider displayed on a personal computer screen of a user and a homepage screen of an advertising media company displayed on the browser screen, wherein banner advertisements, sponsorship advertisements, and texts of competing advertisers are displayed. A system for preventing Internet advertisements such as advertisements from being displayed at the same time, comprising: an Internet advertisement of an advertiser not competing in response to an advertisement selection request from a server of the provider and a server of an advertising media company. And a server for selecting an advertisement for transmitting a selection signal of the selected Internet advertisement to each server, accepting an Internet advertisement for which registration has been requested, and determining whether or not the Internet advertisement for which registration has been requested has a competitive relationship. ID assigning section for assigning ID data, and Internet advertisement A third-party organization comprising a database for storing the ID code, and the Internet advertisement program itself requested for registration is provided together with the ID code assigned by the third-party organization to servers of a provider and an advertising media company. When the user's personal computer accesses the server of the advertising media company via the server of the provider, the provider and the server of the advertising media company respectively make an advertisement selection request to the third party advertisement selection server. A signal is sent, and the advertisement selection server selects an advertiser's Internet advertisement that can be displayed simultaneously based on the ID code of each registered Internet advertisement,
The selection signal of the selected Internet advertisement is transmitted to each of the server of the provider and the advertisement media company through the Internet, and the server of the provider and the server of the advertisement media select the specified Internet advertisement program according to the selection signal and provide the user with the user. An Internet advertising competition avoidance system characterized in that Internet advertisements of non-competitive advertisers are displayed simultaneously on the browser screen and the homepage screen of the advertising media company by sending them to a personal computer.