JP2002165205A - Method of providing information interlocked with broadcasting program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a viewing method responding the condition of each viewer by adding accessory information to a broadcasting program, and so on. SOLUTION: While a viewer 13 receives a broadcasting program, computerized information on the Internet 15 or others is presented to the viewer 13 interlocked with the broadcasting program. When, for example, a certain program or commercial is broadcast, the advertisement information of the advertiser 16 related to the information is downloaded, so that the viewer 13 may be urged to perform access to the information, when the user has an interest in the information.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to accompanying information or electronic advertisement presented in association with a broadcast program.

[0002]

2. Description of the Related Art In a method of providing an advertisement using digitized information, various distribution methods have been devised to enhance the effect. For example, when distributing a banner ad to a search engine on the Internet, for example, a method to determine the user's interest from the character string entered for the search, distribute the banner ad related to it, and improve the access rate One.

[0003]

As in the prior art, the object of the present invention is to efficiently distribute advertisement information using digitized information such as the Internet, and to provide products that consumers are interested in when interested. Provide a way to present information and develop effective advertising activities.

[0004]

SUMMARY OF THE INVENTION Consumers who are watching a broadcast can be aroused by the content of the broadcast or can narrow their interest. By capturing the timing and distributing the advertisement information, the access rate to the advertisement is to be increased. For example, if an overseas coverage program is aired, the viewer will want to travel to the country, be interested in the cuisine and products of the country, and learn the language and entertainment of the country. Let me do. At that time, if the advertisement information of the advertiser related to the viewer can be distributed to the viewer, an advertising activity with a high advertising effect can be developed. As for broadcast advertisements, when a commercial of an automobile company flows, if the region where the commercial is viewed can be specified from the advertisement information of the company or a broadcasting station, the advertisement information of a local dealer of the car can be identified. , The access rate to the distribution advertisement can be increased. The means for solving the problem of the present invention pays attention to this point, and improves the access rate to the advertisement by distributing the advertisement information linked to the currently broadcasted program and the broadcast advertisement to the viewer.

[0005]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment of the present invention using the Internet will be described below with reference to FIG. Audience·
FIG. 2 is a diagram in which an HP viewer 13 is browsing a homepage while watching a television program. The viewer / HP viewer 13 selects the broadcast station 11 currently viewed when browsing the homepage, and the information is notified to the information providing device 17. The banner advertisement of the advertiser 16 is registered for the broadcasting station and the broadcasting program, and the banner advertisement associated with the program currently being broadcast at the broadcasting station 11 is distributed to the viewer / HP viewer 13. You. The distribution record of the provided information is stored in the information providing device 17 as an access log, and the aggregated analysis data 18 can be provided to an advertiser and other necessary clients.

In the present embodiment, information is provided on a homepage via the Internet to a user who is watching television broadcasting, but the present invention is not limited to this example. For example, the broadcasting media is not limited to television broadcasting, and the provided electronic information is not limited to the Internet.
Information provided by a recording medium such as D or DVD may be used. Also, as shown in the figure, the broadcast media and the provided information are presented by separate devices, but in the future, the case where they are provided by the same device will be rather common.

[0007]

According to the present invention, useful information can be provided to broadcast program production, broadcast advertisement production, and advertisers, in addition to providing advertisement information efficiently by implementing the present invention.

By utilizing the access log, it is possible to analyze the reaction of the viewer to the broadcast program. The needs and interests evoked by the program can be analyzed based on which banner was clicked by the viewer browsing the homepage during the broadcast of a certain program. In addition, not only programs but also commercials can collect data necessary for the same analysis. By analyzing the access log, it is effective to use these viewers as a sample and to use other viewers as data for estimating needs and interests elicited by the broadcast program.

When using the Internet, these data can be obtained online, and the client can grasp the reverberation of the broadcast program in real time. By taking advantage of this advantage, it can be used as a material for making a dynamic program in response to the reverberation of the program or for dynamically organizing management resources in response to the repercussion of an advertisement. For example, if an advertisement for a product has a large response, it can be determined that the production and purchase of that product should be strengthened or that more distribution resources should be allocated to the region where the response was large, and immediately after the commercial was broadcast Because that information comes in every moment,
Faster decision making is possible.

Next, effects other than the electronic advertisement will be described. By providing sign language and subtitles in multiple languages on other media linked to the broadcast program, it is possible to view broadcasts according to the respective circumstances, leading to an increase in the audience.

[Brief description of the drawings]

FIG. 1 is an explanatory diagram showing an embodiment when the Internet is used.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 11 Broadcasting station 12 Television receiver 13 Viewer / HP viewer 14 Publishing server 15 Internet 16 Advertiser server 17 Information providing device 18 Access log analysis data

Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat II (reference) G06F 17/60 504 G06F 17/60 504

Claims (9)

[Claims] In providing information linked to a broadcast program to a user who is watching a broadcast, a means for allowing a user to know a broadcast station currently being viewed and a means for specifying a program currently being broadcast. An information providing method performed using an information providing apparatus having a means for providing information to a user. 2. The information providing apparatus according to claim 1, wherein the information to be provided is selected based on the information according to claim 1. 2. The information providing apparatus according to claim 1, further comprising an association between the broadcast program and the information to be provided according to claim 1. Information provision method. 3. The information providing apparatus according to claim 1, wherein the provided information according to claim 1 can have means for accessing other digitized information, and the information providing apparatus according to claim 1 has means for presenting the information according to a user's instruction. 2. The information providing method according to claim 1, wherein: 4. The information providing method according to claim 1, wherein the information providing apparatus has a function of accumulating, totalizing, and presenting access records of the provided information. 5. A method for specifying a broadcast program, comprising:
2. The information providing method according to claim 1, wherein a method of specifying a broadcast program from a broadcast schedule and a current time provided by a broadcast station, or a method of specifying a broadcast program by a notification from the broadcast station or a third party is used. 6. A means for specifying a broadcast program, wherein:
2. The information providing method according to claim 1, wherein a method of specifying a broadcast program from an identification code embedded in the content or an identification code added at the time of transmission is used. 7. A means for specifying a broadcast program, wherein:
2. The information providing method according to claim 1, wherein a method of specifying a broadcast program by comparing values obtained by extracting features from received contents is used. 8. The information providing method according to claim 1, wherein the broadcast program can be specified using the means according to claim 6 even when the recorded broadcast program is reproduced. 9. The information providing method according to claim 1, wherein an attribute for presenting the provided information over the broadcast program can be designated.