JP2001285743A - Internet tv and advertisement method using internet tv - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement method incorporating the merits of both Internet and TV broadcasting capable of expecting the maximum sales promotion effect. SOLUTION: By using this Internet TV 10 provided with an Internet connecting function and an image recording function, Internet contents and TV commercial broadcasting are combined and displayed on a TV screen 105. An advertiser 13 is provided with new advertisement medium and sales promotion tool, and also an opportunity for mediating prospective customers to a company expecting of commercial transactions is provided. The advertisement medium provided with the merits of both of the TV commercial broadcasting which is not interactive though provided with strong appeal to viewers and Internet advertisements with limited expressions though being interactive is realized on the TV screen without modifying the broadcasting infrastructure or the like. The advertiser 13 obtains information relating to the viewers by using the advertisement medium and effective sales promotion activities are realized by TV advertisement program optimum for the respective viewers by the TV commercial broadcasting on behalf of the company or the like.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an Internet television (hereinafter abbreviated as "Internet TV") and an advertisement method using the Internet TV.
On the screen viewed via Internet TV,
The present invention relates to a television commercial broadcast (hereinafter abbreviated as a TV commercial broadcast) and an advertisement method using Internet contents.

[0002]

2. Description of the Related Art As a first conventional example, Japanese Patent Laid-Open Publication No.
633 discloses a technique.

The first conventional example is an advertisement information broadcasting system for multiplexing advertisement information with program information in digital broadcasting and broadcasting the multiplexed advertisement information. The advertisement information is multiplexed with a broadcast signal and is advertised by the advertisement information. It is characterized in that a target ID for identifying a target audience for a product or service is added to the advertisement information.

[0004] Japanese Patent Laid-Open No. Hei 11
Japanese Patent No. 53441 discloses an information processing method for facilitating commercial transactions on the Internet using information multiplexed on a broadcast signal, and defines a display object used for accessing an electronic transaction server.
Receiving a broadcast signal including information for displaying the display object, extracting information for displaying the display object from the received broadcast signal, displaying the display object, and displaying the display object Accessing the transaction server based on a predetermined operation on the transaction server, displaying the transfer information transferred from the transaction server, and transferring the transaction information input using the displayed transfer information to the transaction server. And a step of receiving the transferred transaction information at the transaction server.

[0005] At present, the form of advertisement provided on the Internet is limited to T format due to various restrictions mainly due to technical problems such as the situation of the communication infrastructure and the performance of the receiving terminal.
Natural video and audio that can be viewed on a large screen like V commercial broadcasting cannot be handled freely.

[0006] Therefore, on the Internet, it is inevitable to adopt an advertising method such as a label display advertisement in which an advertiser name or a product name is written, which is called a banner advertisement, or a text advertisement. T in power
At present, it is far from V commercial broadcasting.

[0007] On the other hand, TV commercial broadcasting is a highly appealing advertising medium that requires a large amount of production cost and has a high level of interest in video expression and the like. Since it does not have it, it only flows unidirectionally between program broadcasts, and it is difficult to measure its contribution to sales promotion.

[0008]

For the above reasons, at present, advertisers are forced to adopt different advertising methods for the difference between the media of the Internet and television (TV) broadcasting. An advertising method that combines the advantages of both media as media cannot be realized.

SUMMARY OF THE INVENTION The present invention has been made in view of the above-mentioned circumstances, and has been made in order to solve the above-mentioned drawbacks inherent in the conventional technology. New Internet T that can combine the advantages of
V and a new advertisement method using Internet TV.

[0010]

SUMMARY OF THE INVENTION In order to achieve the above object, the present invention provides an information transmitting apparatus for transmitting only TV commercial broadcast information or transmitting TV commercial broadcast information together with a signal capable of identifying the TV commercial broadcast information. Means, reception, viewing and recording of TV broadcasts and TV
An Internet TV having a function of recording commercial broadcast information in a dedicated recording area and having an Internet connection function, and a TV for viewing the Internet TV via the Internet TV.
And advertising means for displaying specific commercial broadcast information on the screen or the Internet screen at an arbitrary timing.

[0011] An Internet TV according to the present invention is an Internet TV equipped with an Internet connection function, comprising: a TV broadcast receiving means for receiving normal TV program broadcast information including TV commercial broadcast information transmitted from a broadcast station; TV commercial broadcast recording means for identifying and selecting TV commercial broadcast information from TV program broadcast information received by the broadcast receiving means and recording the selected TV commercial broadcast information exclusively.

When transmitting the TV commercial broadcast information to the broadcast receiving means, the broadcast station adds a signal for enabling the broadcast receiving means to identify the TV commercial information in the TV commercial broadcast information. And send it out.

[0013] The broadcasting station or the advertising service company may
A signal for identifying TV commercial broadcast information is transmitted to the broadcast receiving means via a communication means different from the communication means for V commercial broadcast information.

An advertisement method using an Internet TV according to the present invention is provided with an Internet connection function, a TV broadcast receiving means for receiving normal TV program broadcast information transmitted from a broadcast station, and a TV broadcast receiving means. When browsing Internet content via an Internet TV provided with TV commercial broadcast recording means for extracting TV commercial broadcast information from the received TV program broadcast information and recording the TV commercial broadcast information exclusively, the idle time for downloading data By using the TV commercial recorded in advance in the TV commercial broadcast recording means of the Internet TV.
It is characterized by reproducing V commercial broadcast information and allowing Internet content viewers to view TV commercial broadcasts.

The advertisement method using Internet TV according to the present invention is equipped with an Internet connection function and receives TV broadcast information transmitted from a broadcasting station. TV commercial broadcast recording means for extracting TV commercial broadcast information from TV program broadcast information received by
When watching, Internet TV is displayed on the TV screen in advance.
A mark indicating the presence of the TV commercial broadcast information recorded in the TV commercial broadcast recording means is displayed at an arbitrary timing, and when the viewer selects the mark,
The TV commercial broadcast information recorded in the TV commercial broadcast recording means of the Internet TV is reproduced, and a viewer is allowed to view the TV commercial broadcast.

The mark is, for example, a reduced display screen of a commercial broadcast.

[0017] The advertisement method using Internet TV according to the present invention further includes a TV broadcast receiving means equipped with an Internet connection function for receiving ordinary TV program broadcast information transmitted from a broadcasting station, and the TV broadcast receiving means. TV commercial broadcast information recorded in the TV commercial broadcast recording means of the Internet TV, comprising: a TV commercial broadcast recording means for extracting TV commercial broadcast information from the TV program broadcast information received by The present invention is characterized by using a mechanism for realizing a link between the TV commercial broadcast information and the Internet content by allocating data specifying related Internet content.

The data specifying the Internet content is, for example, a URL (Uniform Resource).
Loc Locator).

The advertising method using the Internet TV according to the present invention also includes a method for transmitting a TV signal via communication or broadcasting means.
By using an automatic recording instruction command of TV commercial broadcast information included in and transmitted during commercial broadcast and data capable of specifying that it is TV commercial broadcast information, T is distinguished from normal program broadcast.
It is characterized by using an Internet TV capable of recording a V commercial broadcast information portion.

[0020]

According to the present invention, the broadcasting station transmits the TV commercial broadcast information by adding the TV commercial broadcast information accompanied by a signal capable of identifying the TV commercial broadcast information to the normal TV program broadcast information, or Only send out professionally.

The Internet TV records TV commercial broadcast information in a recording area dedicated to TV commercial broadcast.

An advertisement service company or a broadcasting station allocates data such as a URL for specifying Internet content related to TV commercial broadcast information recorded via communication or broadcasting means, and allows the Internet TV to recognize the data. TV
To recognize TV commercial broadcast information to be displayed.

[0023] In response to an instruction from an advertising service company or a broadcasting station, the Internet TV displays a TV broadcast, a recorded program, or an Internet screen when the viewer views the TV screen via the Internet TV. By displaying the TV commercial broadcast information recorded in the Internet TV on the TV, the TV commercial broadcast can be viewed by the viewer at an arbitrary timing, and the TV commercial broadcast can be transmitted through the TV broadcast. It is possible to guide to related Internet content based on information such as a URL assigned to TV commercial broadcasting.

[0024]

Next, preferred embodiments of the present invention will be described in detail with reference to the drawings.

FIG. 1 is a functional block diagram showing a basic configuration of an Internet TV used in each of the embodiments of the present invention for realizing an advertisement method using the Internet TV.

In general, Internet television (T
V) is a television equipped with an Internet connection function, which has a built-in modem, connects a telephone line, and is developed for the purpose of easily using the Internet even in ordinary households with minimum settings. It is used by switching between the receiving mode and the Internet connection mode (“Communication / Networking Term Handbook” published by Nikkei BP).

[First Embodiment] Referring to FIG.
An Internet TV 10 according to the present invention includes a TV broadcast receiving unit 101, a TV commercial broadcast recording unit 102, a TV broadcast recording unit 103, and an Internet connection function unit 10.
4. It comprises a display 105.

The broadcast station 11 sends broadcast information (A) to the Internet TV 10 together with a signal for enabling the Internet TV 10 to identify that it is a TV commercial in a broadcast wave, or transmits the broadcast information to a normal program broadcast data. Separately, only the TV commercial broadcast information is transmitted via the broadcasting means, or the broadcast station 11 or the advertisement service company 12 transmits a signal for identifying the TV commercial broadcast information via the communication means (B or B '). .
Here, the advertisement service company 12 provides an advertising means of e-commerce to an advertiser 13 and a viewer, such as a company or an agency that conducts business, and pays for the advertiser 13 or its agency, a viewer, etc. An organization that collects fees from

The Internet TV 10 receives the above-mentioned measures taken by the broadcasting station 11 or the advertising service company 12 and, after receiving the broadcast information by the TV broadcast receiving unit 101,
The TV commercial broadcast information is recorded in a TV commercial broadcast recording unit 102 provided therein.

The broadcast station 11 or the advertiser 13 broadcasts, for example, the URL of the homepage of the advertiser providing the TV commercial through the broadcast or communication means related to the recorded TV commercial broadcast.
10 (A or B or B ').

The advertisement service company 12 displays the commercial broadcast of the advertiser 13 on the Internet TV 10 at a specified timing based on the advertisement contract signed by the advertisement service company 12 or the broadcasting station 11 with the advertiser 13. An instruction is sent via broadcast or communication means (A or B or B ').

In response to this instruction, the Internet TV 10
Is displayed on the screen at a designated timing when the viewer is viewing a TV program, playing / viewing a recorded program, or browsing the Internet via the Internet TV 10.
Inserting and displaying commercial broadcasts, or T
The TV commercial broadcast is displayed on a reduced screen of the V commercial broadcast, an icon indicating the name of the advertiser or the product is displayed, and when the viewer accesses these, the TV commercial broadcast is enlarged and reproduced on a part or the whole of the screen. To T
Watch V commercial broadcast.

When a viewer wants to obtain more detailed information and related information related to the advertisement after viewing the TV commercial broadcast, the viewer uses the URL assigned to the TV commercial broadcast based on the URL and the like. A home page can be browsed via the Internet 14 (C).

[Second Embodiment] Next, a second embodiment of the present invention will be described in detail with reference to the drawings.

In FIG. 1, the viewer is connected to the Internet T
When browsing the Internet via V10 (C), the advertisement service company 12 or the broadcasting station 11
Selects the browsing of the Internet content designated based on the advertising contract concluded with the advertiser 13, the Internet TV 10 recognizes this, and broadcasts from the advertising service company 12 or the broadcasting station 11 or transmits the Internet via communication means. Based on the instruction (A or B or B ') issued to the TV 10, the commercial broadcast information of the advertiser recorded in the TV commercial broadcast recording unit 102 is automatically utilized using the download time of the Internet content. Call, and by reproducing and displaying on the display screen 105, T
Watch V commercial broadcast.

When a viewer wants to obtain more detailed information and related information related to the advertisement after viewing the TV commercial broadcast, the viewer, based on the URL assigned to the TV commercial broadcast, etc. A home page can be browsed via the Internet 14 (C).

Thus, for example, when a viewer selects browsing of a homepage presenting comparison information about cars in order to consider purchasing a car, the expressive power and appeal of the car maker who has concluded the advertising contract T with excellent power
It is also possible to view the V commercial broadcast before or during browsing the homepage, and it can be expected to contribute to the sales promotion effect.

[Third Embodiment] Next, a third embodiment of the present invention will be described in detail with reference to the drawings.

In FIG. 1, a broadcasting station 11 or an advertisement service company 12 establishes and operates a homepage on the Internet, on which contents such as electronic commerce and product catalog information are posted.

A viewer visits this home page via the Internet TV 10 in order to consider purchase of a product, etc., and relates to a specific product in the background of an advertising contract signed in advance by the advertising service company 12 or the broadcasting station 11 with the advertiser 13. When an information acquisition action is taken, the Internet TV 10 recognizes this, and an instruction (A or B or B) issued from the advertisement service company 12 or the broadcasting station 11 to the Internet TV 10 via broadcasting or communication means. B ′), the commercial broadcast information of the advertiser recorded in the TV commercial broadcast recording unit 102 is automatically called up, and is reproduced and displayed on the display screen 105 so that the viewer can view the TV commercial broadcast. Encourage purchasing behavior.

Against the backdrop of such a mechanism, the added value of this site is characterized by the fact that there is only one homepage that allows viewers to watch TV commercial broadcasts with clear image quality and large screen size while browsing Internet content. And differentiate it from other sites,
It will be possible to develop a site business based on advertising revenue.

[0042]

DESCRIPTION OF THE PREFERRED EMBODIMENTS Preferred embodiments of the present invention will be specifically described below with reference to the drawings (FIGS. 1 to 10).

[First Embodiment] Referring to FIG. 1 to FIG. 7, an advertisement service company 12 receives a corresponding T from an advertiser 13 or its agent who has made a contract to use the advertisement service.
V commercial broadcast date, start and end time, T
Data such as a URL of a home page on which details of information to be advertised in the V commercial broadcast are obtained and transmitted to the Internet TV 10 via a communication line.
The Internet TV 10 follows this instruction and
V commercial broadcast information and related homepage data are automatically recorded in the TV commercial broadcast recording unit 102 and the TV broadcast recording unit 103.

The Internet TV 10 immediately reduces and displays a part of the recorded TV commercial broadcast and stores it.

The Internet TV 10 has functions of not only being able to watch TV in real time, but also being able to record and play back programs and access news information and Internet portal sites through the Internet. In this case, the reduced display screen of the TV commercial broadcast and the icon of the advertiser, which are recorded in advance, are displayed on a part of the screen in accordance with the timing instructed by the advertisement service company 12 (FIG. 2A, (B), FIG. 3 (a), (b)).

As soon as the viewer accesses the reduced display screen of the TV commercial broadcast or the icon of the advertiser, the TV commercial broadcast stored in the Internet TV 10 is enlarged and reproduced on the browser screen of the Internet TV 10 (FIG. 4 (a)). , (B)).

When the viewer selects a related information item displayed simultaneously with the TV commercial broadcast in the browser screen, a communication line is obtained based on the corresponding homepage recorded in advance in the Internet TV 10 or the URL data transmitted in advance. The corresponding home page screen displayed by connecting to the Internet through is displayed (FIGS. 5A and 5B).

A series of operation histories performed by the viewer are recorded in the Internet TV 10 and are periodically transmitted to a recording device operated by the advertisement service company 12 via a communication line.

The advertisement service company 12 collects, tabulates and analyzes these data, and provides them to advertisers and companies that conduct product transactions for a fee. The advertisement service company 12 collects a fee for the advertisement from the advertiser 13 or its agency.

[Second Embodiment] Referring to FIG. 1 to FIG. 9, the advertisement service company 12 receives the relevant T from the advertiser 13 or its agent who has made a contract to use the advertisement service.
V commercial broadcast date, start and end time, T
Data such as a URL of a home page on which details of information to be advertised in the V commercial broadcast are obtained and transmitted to the Internet TV 10 via a communication line.

In accordance with this instruction, the Internet TV 10 stores the relevant TV commercial broadcast information and the data of the related homepage in the TV commercial broadcast recording section 102,
It is automatically recorded in the TV broadcast recording unit 103. The Internet TV 10 immediately reduces and displays a part of the recorded TV commercial broadcast information, and stores it.

On the other hand, there are a number of portal sites on the Internet 14 called portal sites that serve as windows to the Internet 14 (see FIG. 6).

The advertisement service company 12 makes a contract with such a portal site, and within the site, the advertisement service company 1
Set the link to the homepage provided by 2.

When a portal site is relayed from the Internet TV 10 or directly connected to the homepage, the Internet TV 10 is connected to the Internet TV 10 based on a contract concluded between the advertising service company 12 and the advertiser 13 or its agency.
A reduced display screen of a part of the TV commercial broadcast information recorded in V10 and an icon displaying an advertiser name or a product name are displayed at a designated place (see FIG. 7).
As soon as the viewer accesses the reduced display screen of the TV commercial broadcast or the icon of the advertiser 13, the TV commercial broadcast stored in the Internet TV 10 is enlarged and reproduced on the browser screen of the Internet TV (see FIGS. 8 and 9). ).

When the viewer selects a related information item displayed simultaneously with the TV commercial broadcast information on the browser screen, communication is performed based on the corresponding homepage recorded in advance in the Internet TV 10 or the URL data transmitted in advance. The corresponding homepage screen displayed by connecting to the Internet 14 through the line is displayed.

A series of operation histories performed by the viewer are recorded in the Internet TV 10 and are periodically transmitted to a recording device operated by the advertisement service company 12 via a communication line.

The advertisement service company 12 collects, tabulates and analyzes these data, and provides the data to advertisers and companies that conduct product transactions for a fee. This homepage is used to acquire prize plans for viewers, the number of times viewers access to a part of a reduced display screen of TV commercial broadcasting or icons displaying the advertiser name or product name of TV commercial broadcasting and detailed information. It provides point addition service to the degree of the number of pages viewed and the cumulative access time of the homepage (HP), the number of accesses to the homepage operated by the advertising service company and the cumulative access time, etc. Become a portal site.

In this way, the advertisement service company increases the number of viewers who watch advertisements by constructing a portal site with strong customer attraction, and collects information such as viewer attribute data necessary for direct marketing and the like. ,Aggregate,
Analyze and offer to advertisers and commercial businesses for a fee.

Also, by increasing the ability to attract customers, it also functions as a window for conducting business transactions, and the advertising service company collects the fee specified in the contract from the business transaction company,
Collect compensation for advertising from advertisers or their agencies.

FIG. 10 is a flowchart showing the operation flow of the first and second embodiments.

Steps S1, S2, S3, S in FIG.
4, S5, S6, and S8 correspond to the first embodiment, and steps S1, S2, S3, S4, S7, and S8 correspond to the second embodiment. Steps S1 to S4 are first,
This is a step common to the second embodiment.

[0062]

The present invention is constructed and operates as described above, and according to the present invention, the following effects can be obtained.

The first effect is that, by adopting a method of once recording a TV commercial broadcast, a TV commercial broadcast which has great appeal to the viewer but has no interactiveness can be obtained. Creates new advertising media that combines the advantages of both Internet advertising, which is inevitably inferior to TV commercials due to technical limitations in expressive power due to technical limitations, without changing the current broadcasting and communication infrastructure That is what you can do.

The second effect is that the broadcast time of the TV commercial broadcast can be controlled by temporarily recording the TV commercial broadcast, so that the TV broadcast that is currently flowing in a stream of the current TV broadcast can be controlled. In addition to commercial broadcasts, TV commercial broadcasts can be displayed on the Internet TV screen at an arbitrary timing based on a contract with an advertiser.

The third effect is as follows. That is, when an Internet TV equipped with a large-capacity recording medium appears, the tendency of time-shift viewing of TV programs becomes remarkable. For example, a whole TV program for one day is recorded, and only favorite programs are viewed. There is a possibility that the TV program viewing mode of doing this will become common.

At this time, there is a concern that the TV commercial portion inserted and broadcasted in the current program may be skipped and viewed, but this has a great effect on the advertising revenue which currently accounts for most of the broadcasting station's revenue. It is thought to give.

By applying the present invention, the viewer
Even when skipping viewing of a V commercial broadcast, a TV commercial broadcast can be forcibly displayed on the screen at an arbitrary timing.
A solution to skip viewing of commercial broadcasts can be provided.

[Brief description of the drawings]

FIG. 1 is a functional block diagram showing a basic configuration of an Internet TV commonly used in each embodiment of the present invention for implementing an advertisement method using the Internet TV.

FIG. 2 is a diagram showing a display screen for explaining the operation of the present invention.

FIG. 3 is a diagram showing a display screen for explaining the operation of the present invention.

FIG. 4 is a diagram showing a display screen for explaining the operation of the present invention.

FIG. 5 is a diagram showing a display screen for explaining the operation of the present invention.

FIG. 6 is a diagram showing a display screen for explaining the operation of the present invention.

FIG. 7 is a diagram showing a display screen for explaining the operation of the present invention.

FIG. 8 is a diagram showing a display screen for explaining the operation of the present invention.

FIG. 9 is a diagram showing a display screen for explaining the operation of the present invention.

FIG. 10 is a flowchart illustrating an example of an operation flow of the present invention.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 10 ... Internet TV 11 ... Broadcasting station 12 ... Advertising service company 13 ... Advertiser 14 ... Internet 101 ... TV broadcast receiving part 102 ... TV commercial broadcast recording part 103 ... TV broadcast recording part 104 ... Internet connection function part 105 ... Display

Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat II (reference) H04N 7/08 ZEC H04N 7/08 Z 7/081 ZEC ZECZ // H04N 17/00 F term (reference) 5C025 BA27 BA30 CA06 CA09 DA05 DA10 5C052 DD04 5C061 BB03 5C063 AB05 CA23 DA07 DA20

Claims (16)

[Claims] 1. An Internet TV equipped with an Internet connection function, a TV broadcast receiving means for receiving normal TV program broadcast information including TV commercial broadcast information transmitted from a broadcast station, and a TV broadcast receiving means for receiving the TV broadcast receiving means. An Internet TV comprising: TV commercial broadcast recording means for identifying and extracting the TV commercial broadcast information from the TV program broadcast information and recording the TV commercial broadcast information exclusively. 2. The broadcast station transmits a broadcast signal to the broadcast receiving means.
2. The method according to claim 1, further comprising, when transmitting the commercial broadcast information, adding a signal for enabling the broadcast receiving means to identify the TV commercial information in the TV commercial broadcast information wave. Internet TV as described. 3. The broadcasting station or the advertising service company,
2. The Internet TV according to claim 1, further comprising transmitting a signal for identifying the TV commercial broadcast information to the broadcast receiving unit via a communication unit. 4. A TV broadcast receiving section for receiving TV program broadcast information and TV commercial broadcast information distributed from a broadcast station, a recording section for recording information received by the TV broadcast receiving section, an Internet connection function, An Internet TV having at least the TV broadcast receiving unit or a display unit for displaying information to be received or browsed by the Internet connection function, the TV commercial broadcast information of the information received by the TV broadcast receiving unit is stored in the recording unit. Internet T characterized by recording in
V. 5. The Internet TV according to claim 4, wherein information distributed from said broadcasting station is provided with an identification signal for identifying that the information is TV commercial broadcast information, and said information is transmitted from said broadcasting station by said identification signal. An Internet T for selectively recording the TV commercial broadcast information among the distributed information in the recording unit;
V. 6. A TV broadcast receiving unit for receiving TV commercial broadcast information distributed from an advertisement service company,
An Internet TV having at least a recording unit that records TV commercial broadcast information received by a V broadcast receiving unit, an Internet connection function, and a display unit that displays Internet content browsed through the Internet connection function. 7. The Internet TV according to claim 5, wherein when the Internet content is displayed on the display unit via the Internet connection function, the content is previously stored in the recording unit at the same time or at an arbitrary timing. An Internet TV, which displays recorded TV commercial broadcast information. 8. The Internet TV according to claim 5, wherein when downloading Internet content via the Internet connection function, the TV pre-recorded in the recording unit during the download time. An Internet TV displaying commercial broadcast information on the display unit. 9. A TV broadcast receiving means equipped with an Internet connection function for receiving normal TV program broadcast information transmitted from a broadcasting station, and a TV program selected from TV program broadcast information received by the TV broadcast receiving means. When browsing Internet contents via an Internet TV provided with a TV commercial broadcast recording means for extracting and recording exclusive commercial broadcast information, the TV of the Internet TV is used in advance by utilizing the idle time for downloading data. T recorded in the commercial broadcast recording means
An advertisement method using Internet TV, wherein V commercial broadcast information is reproduced, and an Internet content viewer is allowed to view TV commercial broadcast. 10. An Internet connection function is provided,
TV broadcast receiving means for receiving normal TV program broadcast information transmitted from a broadcasting station, and TV for extracting TV commercial broadcast information from the TV program broadcast information received by the TV broadcast receiving means and exclusively recording the TV commercial broadcast information When watching TV via an Internet TV provided with a commercial broadcast recording means, a TV broadcast recorded on the TV screen in the TV commercial broadcast recording means of the Internet TV in advance.
A mark indicating the presence of the V commercial broadcast information is displayed at an arbitrary timing, and when the viewer selects the mark, the TV commercial broadcast information recorded in the TV commercial broadcast recording means of the Internet TV is played back. An advertisement method using an Internet TV, which allows a user to view a TV commercial broadcast. 11. The advertisement method using Internet TV according to claim 10, wherein the mark is a reduced display screen of a commercial broadcast. 12. An Internet connection function is provided,
TV broadcast receiving means for receiving normal TV program broadcast information transmitted from a broadcasting station, and TV for extracting TV commercial broadcast information from the TV program broadcast information received by the TV broadcast receiving means and exclusively recording the TV commercial broadcast information By assigning, to the TV commercial broadcast information recorded in the TV commercial broadcast recording means of the Internet TV having the commercial broadcast recording means, data for specifying Internet contents related thereto via communication or broadcasting means. An advertisement method using Internet TV, wherein a mechanism for realizing a link between the TV commercial broadcast information and the Internet content is used. 13. The advertisement method using Internet TV according to claim 12, wherein the data specifying the Internet content is a URL. 14. An automatic recording instruction command for the TV commercial broadcast information included in and transmitted from the TV commercial broadcast information via communication or broadcasting means, or the TV commercial broadcast information can be specified. An advertising method characterized by using an Internet TV capable of recording a TV commercial broadcast information portion separately from a normal program broadcast by using data. 15. An advertisement service company is equipped with an Internet connection function and a normal TV transmitted from a broadcasting station.
TV broadcast receiving means for receiving program broadcast information, and TV commercial broadcast information extracted from TV program broadcast information received by the TV broadcast receiving means and recorded exclusively
TV commercial broadcast airing date, broadcast start and end time, advertiser name, advertised product name, and detailed information of the advertised product are posted to the Internet TV equipped with V commercial broadcast recording means via a communication line. URL of Internet content of the advertiser's homepage
The TV commercial broadcast information is automatically recorded on the Internet TV by transmitting data relating the TV commercial broadcast to the Internet content, and the Internet TV reduces and displays a part of the TV commercial broadcast information. A commercial transaction method using an Internet TV, comprising displaying an icon on a TV screen at an arbitrary timing, or displaying an icon indicating an advertiser name or a product name of a TV commercial broadcast on the TV screen at an arbitrary timing. 16. An Internet connection function is provided,
TV broadcast receiving means for receiving normal TV program broadcast information transmitted from a broadcasting station, and TV for extracting TV commercial broadcast information from the TV program broadcast information received by the TV broadcast receiving means and exclusively recording the TV commercial broadcast information Combining an image displaying a part of the TV commercial broadcast information recorded in the Internet TV provided with the commercial broadcast recording means or an icon displaying the advertiser name or product name of the TV commercial broadcast with an Internet homepage Display on a TV screen, the advertisement service company manages the homepage, and a prize plan for the viewer on the homepage, and the viewer can display a reduced display screen of a part of a TV commercial broadcast or the TV. For icons displaying commercial advertiser names or product names To provide a point addition service for the number of times of access and the degree of obtaining detailed information, such as the number of pages viewed and the cumulative access time of the homepage, the number of times of access to the homepage operated by the advertising service company and the cumulative access time, and the like. A commercial transaction method using Internet TV.