JP2002165176A - Program-recording apparatus and method therefor, program-reproducing apparatus and method therefor, program recording/reproducing system and recording medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To attain enhancement of utility value for advertisement included in a program. SOLUTION: In a program-recording method, if a discriminating part decides that a program transmitted from program providing equipment is received (step S2), the received program is supplied to a program-recording part to start image-recording processing (step S3). If the discriminating part decides that a program now being received has reached a CM(commercial message) section and reached the end of the section (steps S4, S5), advertisement information, included in the program, is discriminated to be supplied it to an advertisement information recording part to record (step S6).

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a program recording apparatus and method, a program reproducing apparatus and method, a program recording / reproducing system, and a recording medium, and more particularly to recording detailed information relating to an advertisement included in a program. The present invention relates to a program recording device and method, a program reproducing device and method, a program recording and reproducing system, and a recording medium.

[0002]

2. Description of the Related Art Conventionally, broadcasters who provide (distribute) television broadcasts free of charge can obtain advertising revenue from advertisers (instead of collecting viewing fees from users). , Is operated. Also, for the advertiser, television broadcasting is the largest advertisement medium, and a large advertisement effect can be expected for an unspecified number of viewers.

[0003] In a conventional program recording apparatus such as a video tape recorder, a program and an advertisement are continuously recorded. Some of the program recording apparatuses are provided with an "advertisement skipping mechanism", and can manually postpone a period corresponding to an advertisement. This mechanism performs a fast-forward by sending a predetermined signal in a period corresponding to an advertisement, and compresses a time for showing the advertisement to a viewer. That is, although the advertisement itself is usually recorded together with the program, the advertisement portion is skipped by the "advertisement skipping mechanism" at the time of reproduction, so that the advertisement exposure time is reduced.

[0004] In recent years, a program recording apparatus equipped with an "advertisement cut mechanism", which can eliminate (cut) an advertisement at the recording stage, has appeared. In the case of such a mechanism, the feature is detected from the audio multiplex signal or the advertisement start information (black frame of 20 frames) included in the program, and the feature is determined as an advertisement, and the recording of the advertisement portion is stopped. I have. Thus, at the time of reproduction, an advertisement does not appear, and the user can concentrate on program viewing rather than the “advertisement skipping mechanism”.

[0005]

As described above, in the conventional mechanism for positively removing an advertisement, although it is possible to delete a portion which can be determined as an advertisement, the mechanism is realized by the reverse logic. However, since it is not possible to extract only advertisements, there is a problem that becomes a barrier to search for product information desired by the user.

[0006] Further, the rise of these advertisement deletion mechanisms lowers the media value and raises concerns about the effectiveness of advertisements.
There was a problem that the possibility of obstructing the distribution of information was further increased.

Further, in the conventional program recording apparatus, the user can select and reproduce a desired advertisement, and can make a recording reservation by receiving a notification in advance of a date and a channel on which the desired advertisement is to be broadcast and the like. could not. That is, it was only possible to record an advertisement broadcast unilaterally.

[0008] Therefore, the conventional program recording device can only reproduce the recorded content as it is, and cannot perform a process of connecting only the recorded advertisement portion and re-editing a longer advertisement. There were challenges.

[0009] Therefore, the advertiser can only create an advertisement within a range such as a time limit per advertisement in broadcasting.

[0010] The present invention has been made in view of such circumstances, and aims to increase the utility value of advertisements by accumulating detailed information on advertisements included in programs.

[0011]

A program recording apparatus according to the present invention comprises a receiving means for receiving a program provided from a program providing apparatus, and a first recording means for recording program information on the program received by the receiving means. And a second recording the advertisement information on the advertisement included in the program received by the receiving means.
Recording means, and third recording means for recording the program in association with the program information recorded by the first recording means and the advertisement information recorded by the second recording means. And

[0012] The program recording apparatus of the present invention may further include a designating means for designating a predetermined advertisement.
The third recording means may record the advertisement when the program including the advertisement specified by the specifying means is provided from the program providing device.

The first recording means may record at least a start position and an end position of a program, a program ID, and a channel.

The second recording means can record at least a start position and an end position of an advertisement included in the program, an advertiser name, and an advertisement name.

A program recording method according to the present invention includes a receiving step of receiving a program provided from a program providing device, a first recording control step of controlling recording of program information on the program received by the processing of the receiving step, A second recording control step for controlling recording of advertisement information relating to an advertisement included in a program received by the processing of the receiving step, a program information recorded by the processing of the first recording control step, and a second recording control step. And a third recording control step of controlling recording of the program in association with the advertisement information recorded by the processing of the recording control step.

A program recorded on a first recording medium according to the present invention controls a receiving step of receiving a program provided from a program providing apparatus, and recording of program information on the program received by the processing of the receiving step. The first recording control step, the second recording control step of controlling the recording of the advertisement information related to the advertisement included in the program received by the processing of the receiving step, and the recording by the processing of the first recording control step. A third recording control step of controlling recording of the program in association with the program information and the advertisement information recorded by the processing of the second recording control step.

[0017] In the program recording apparatus and method of the present invention, and in the program recorded on the first recording medium, program information on a program provided from the program providing apparatus and advertisement information on an advertisement included in the program are recorded. And
The program is recorded in association with the program information and the advertisement information.

[0018] The program reproducing apparatus of the present invention comprises: a reading means for reading an advertisement included in a program recorded in the first recording means based on the advertisement information recorded in the second recording means; And reproduction control means for controlling the reproduction of the advertisement read by the method.

[0019] The program reproducing apparatus of the present invention may further include a selection means for selecting an advertisement and a search means for searching for the advertisement selected by the selection means. The playback of the searched advertisement can be controlled.

[0020] The program reproducing apparatus of the present invention further comprises a designating means for designating conditions for selecting an advertisement, and an editing means for editing a plurality of advertisements meeting the conditions designated by the designating means into one advertisement. The reproduction control unit can control the reproduction of the program after reproducing the advertisement edited by the editing unit.

[0021] In the program reproducing method of the present invention, a reading step of reading out an advertisement contained in a program recorded in the first recording means based on the advertisement information recorded in the second recording means; And a reproduction control step of controlling the reproduction of the advertisement read by the processing of (1).

[0022] The program recorded on the second recording medium of the present invention is an advertisement program included in a program recorded on the first recording means, based on the advertisement information recorded on the second recording means. And a reproduction control step of controlling reproduction of the advertisement read by the processing of the reading step.

In the program reproducing apparatus and method of the present invention, and the program recorded on the second recording medium, the advertisement contained in the program is read and reproduced based on the advertisement information.

In the program recording / reproducing system according to the present invention, the program information providing device stores the program together with the program information on the program and the advertisement information on the advertisement included in the program, and the program stored by the storage means. Providing means for providing a program including information and advertisement information to the program recording / reproducing apparatus, wherein the program recording / reproducing apparatus is configured to receive a program provided from the program providing apparatus; First recording means for recording program information, second recording means for recording advertisement information relating to an advertisement included in the program received by the receiving means, program information recorded by the first recording means, and Second
The third recording means for recording the program in association with the advertisement information recorded by the recording means, and the first recording means which is recorded on the first recording means based on the advertisement information recorded on the second recording means. The present invention is characterized by including readout means for reading an advertisement contained in a program being played, and reproduction control means for controlling reproduction of the advertisement read by the readout means.

In the program recording / reproducing system according to the present invention, the program including the program information and the advertisement information is provided to the program recording / reproducing apparatus by the program information providing apparatus, and the program provided by the program providing apparatus is provided by the program recording / reproducing apparatus. Program information and advertising information about the ads included in the program,
The program is recorded in association with the program information and the advertisement information, and the advertisement included in the program is read and reproduced based on the advertisement information.

[0026]

FIG. 1 is a block diagram showing a configuration example of a program recording apparatus to which the present invention is applied.

The discrimination section 1 supplies broadcast data (a so-called program) transmitted from a program providing device (not shown) to a program recording section 4. The discriminating unit 1 also receives input of program information related to a program included in the broadcast data, or advertisement information related to an advertisement included in the broadcast data, and determines whether the information included in the input is program information related to the program, Alternatively, it is determined whether the information is advertisement information relating to an advertisement. When determining that the information included in the program is program information, the discrimination unit 1 discriminates the program information from the program and supplies the program information to the program information recording unit 2. When determining that the information included in the program is the advertisement information, the discrimination unit 1 discriminates the advertisement information from the program and supplies the advertisement information to the advertisement information recording unit 3.

The program information recording unit 2 receives program information (for example, program start time, program end time, and channel) related to the program discriminated by the discrimination unit 1,
Record it.

The advertisement information recording unit 3 receives supply of advertisement information (advertisement start position, advertisement end position, advertiser name, advertisement name, etc.) related to the advertisement discriminated by the discrimination unit 1,
Record it. Here, the advertisement information includes at least information necessary for searching for an advertisement, which will be described later, and includes at least information for designating a position where a program is switched to an advertisement and a duration of the advertisement. In addition, information other than a viewable form (for example, digital watermark information) is also included.

The program recording unit 4 records programs supplied from the discrimination unit 1 and programs transmitted from other devices via the communication unit 7 and the control unit 5. Here, the program is a general term including the program body (main part) and advertisements. The program recording unit 4 reads out the program recorded therein, supplies it to the display unit 8, and displays (reproduces) it.

Note that the program recording section 4 does not require random access, so that the program recording section 4 may be a magnetic tape, a hard disk, or the like.
Either form is allowed, but it is necessary that the position of the information to be reproduced can be specified and reproduced.

The program information recording section 2, the advertisement information recording section 3, and the program recording section 4 need only be logically distinguishable, and need not be physically separate devices.

The control unit 5 controls the program information recording unit 2 to the program recording unit 4 and the communication unit 7 to the drive 9 based on a command from the input unit 6. The control unit 5 requests to read out the program information recorded in the program information recording unit 2, or requests to read out a predetermined program from the programs recorded in the program recording unit 4. The control unit 5 also requests to search for predetermined advertisement information from the advertisement information recorded in the advertisement information recording unit 3.

The input unit 6 includes, for example, buttons, switches,
It is configured by a keyboard, a remote commander, or the like, and is operated by a user.

The communication unit 7 is connected to a network such as the Internet, for example, and exchanges information with a program providing device (not shown).

The display unit 8 is composed of, for example, a display and displays a program supplied from the program recording unit 4 or a program transmitted from another device via the communication unit 7. .

A drive 9 for installing a program is connected to the control unit 5 as necessary, and a magnetic disk 10, an optical disk 11, a magneto-optical disk 12, a semiconductor memory 13, and the like are mounted thereon.

Next, before describing the operation of the embodiment of the present invention, the data structure of the program recorded in the program recording unit 4, the data structure of the program information recorded in the program information recording unit 2, and The data structure of the advertisement information recorded in the advertisement information recording unit 3 will be described with reference to FIGS.

FIG. 2 shows a program 2 recorded in the program recording section 4.
2 shows an example of a data structure of 0 and an example of a data structure of the program information 30 recorded in the program information recording unit 2.

In the case of the example shown in FIG.
In the period from position a to position b, CM
(Commercial) data 21-1 is recorded, CM data 21-2 is recorded during a period from position b to position c, and main program data (ie,
(Program main body) 22-1 is recorded, and CM data 21-3 is recorded during a period from position d to position e.
The main part data 22-2 is recorded during the period from to the position f, and the CM data 21-4 is recorded during the period from the position f to the position g.

These CM data 21-1 to 21-4,
The program 20 composed of the main data 22-1 and 22-2 includes program information 30 as shown in FIG.

The program information 30 includes a broadcaster ID 31, a program
It comprises an ID 32, a program start position 33, a program end position 34, a pointer 35 to a program, and a pointer 36 to advertisement information.

The broadcaster ID 31 is identification information for uniquely specifying a broadcaster, and a different number (for example, a channel) is assigned to each broadcaster. Program ID
Reference numeral 32 denotes identification information for uniquely specifying a program (in this case, the program 20), and a different number is assigned to each program.

The program start position 33 describes the position (time at position a) where the program (in this case, the program 20) starts, and the program end position 34 describes the program (in this case, the program 20). (The time at the position g) is described.

The pointer 35 to the program is associated with a predetermined program (the program 20 in the present case), and the program is uniquely specified by the pointer. The pointer 36 to the advertisement information is the advertisement data (the CM data 21-1 to 2 in this case) included in the program (the program 20 in this case).
The pointer is associated with the advertisement information relating to 1-4), and the pointer uniquely identifies the advertisement data included in the program 20.

FIG. 3 shows an example of the data structure of the advertisement information 40-1 and 40-2 recorded in the advertisement information recording section 3.

As shown in the figure, the advertisement information 40-1
Is composed of an advertisement start position 41-1, an advertisement end position 42-1, a pointer 43-1 to additional information, and a pointer 44-1 to the next advertisement information.

The advertisement start position 41-1 describes the position (time at position a) at which the advertisement (for example, the CM data 21-1) starts, and the advertisement end position 42-1 describes the advertisement (current time). In this case, the position where the CM data 21-1) ends (position b
Is described.

The pointer 43-1 to the additional information is associated with a predetermined advertisement (in this case, the CM data 21-1), and the pointer uniquely identifies the advertisement. The pointer 43-1 to the additional information includes the advertiser name 5
1, an advertisement name 52, and other additional information 53 are included.

The advertiser name 51 describes the name of the advertiser, the advertisement name 52 describes the name of the advertisement (in this case, the CM data 21-1), and other additional information. In 53, other additional information related to the advertisement other than the advertisement name 51 and the advertisement name 52 is described.

The pointer 44-1 to the next advertisement information corresponds to the advertisement information 40-2 of the next advertisement (for example, the CM data 21-2) after the predetermined advertisement (in this case, the CM data 21-1). This pointer is attached, and the next advertisement of the predetermined advertisement is uniquely specified by the pointer.

The advertisement start position 41-2 describes the position (time at position b) where the advertisement (in this case, the CM data 21-2) starts, and the advertisement end position 42-2 describes the advertisement ( In this case, the position where the CM data 21-2) ends (time at position c) is described.

The pointer 43-2 to the additional information is associated with a predetermined advertisement (in this case, the CM data 21-2), and the pointer uniquely identifies the advertisement. The pointer 43-2 to the additional information includes an advertiser name, an advertisement name, and other additional information (not shown).

The pointer 44-2 to the next advertisement information is the advertisement information (not shown) of the next advertisement (for example, the CM data 21-3) following the predetermined advertisement (in this case, the CM data 21-2).
, And the pointer uniquely identifies the advertisement next to the predetermined advertisement.

As described above, the next advertisement information 40-2 can be referred to by the pointer 44-1 to the next advertisement information included in the advertisement information 40-1. Below, advertising information 4
When it is not necessary to distinguish 0-1 and 40-2 individually, it is simply described as advertisement information 40, and the advertisement start position 41-1
And 41-2 are simply described as an advertisement start position 41, and when it is not necessary to individually distinguish the advertisement end positions 42-1 and 42-2, simply described as an advertisement end position 42. And pointer 43-1 to additional information.
When it is not necessary to distinguish the pointers 43-2 and 43-2 from each other, the pointer 43 to the additional information is simply described. Described as a pointer 44 to the next advertisement information.

Next, referring to the flowchart of FIG.
A normal program recording process executed by the program recording apparatus of FIG. 1 will be described.

In step S1, the program information recording unit 2
The advertisement information recording unit 3 performs the initial setting of the program information and the advertisement information based on the control of the control unit 5, respectively.

In step S2, the discriminating unit 1 transmits the program 20 (FIG. 2) transmitted from a program providing device (not shown).
It is determined whether or not (A)) has been received, and waits until the program 20 is received. When it is determined that the program 20 has been received, the process proceeds to step S3, where the discrimination unit 1 supplies the program 20 received in the process of step S2 to the program recording unit 4 and starts the recording process. The program recording unit 4 includes a control unit 5
Based on the control, the video and audio of the program supplied from the discrimination unit 1 are input and recorded (recorded) on a recording medium such as a hard disk, a video cassette tape, or a semiconductor (not shown).

In step S4, the discrimination section 1 determines that the program 20 being received is in the CM section (that is, the CM data 2
1-1 to 21-4), and if it is determined that the current time is a CM section, the process proceeds to step S5, and it is further determined whether the current CM section has ended.

In step S5, the process waits until it is determined that the CM section has ended. If it is determined that the CM section has ended, the process proceeds to step S6. In step S6,
The discrimination unit 1 discriminates the advertisement information 40 included in the program 20 and supplies the advertisement information 40 to the advertisement information recording unit 3 for recording.

That is, for example, when the discriminating unit 1 determines that the program 20 being received is a CM section from the position a to the position b of the CM data 21-1, the discrimination unit 1 determines that the CM data 21-
When the recording of No. 1 is completed (when the recording reaches position b), the advertisement information 40 is discriminated and supplied to the advertisement information recording unit 3. The advertisement information recording unit 3 records the advertisement information 40 (FIG. 3) supplied from the discrimination unit 1.

In step S4, the program 20 currently received is not in the CM section (any of the CM data 21-1 to 21-4), that is, the program 20 is the main data (main data 22-1 or 22-). If it is determined that the section is 2), the processing of steps S5 and S6 is skipped, and the process proceeds to step S7.

In step S7, the discriminator 1 determines whether the reception of the program 20 transmitted from the program providing device (not shown) has been completed, and determines that the reception of the program has not been completed yet. , Returning to step S3, and repeating the above-described processing.

If it is determined in step S7 that the reception of the program 20 has been completed, the process proceeds to step S8, where the discrimination unit 1 discriminates the program information 30 included in the program 20 and supplies it to the program information recording unit 2, Record it there.

That is, for example, the discrimination unit 1
When the reception of (FIG. 2A) is completed, the program information 30 included in the program 20 is discriminated and supplied to the program information recording unit 2. The program information recording unit 2 records the program information 30 (FIG. 2B) supplied from the discrimination unit 1, and the process ends.

As described above, the program information 30 included in the program 20 is recorded on the program
Is recorded in the advertisement information recording unit 3 so that various reproduction processes to be described later can be executed based on the information.

Next, referring to the flowchart of FIG.
The advertisement exclusion reproduction processing executed by the program recording device in FIG. 1 will be described. Here, the advertisement exclusion reproduction process is a program 2
2 (in the example of FIG. 2, the CM data 21
-1 to 21-4) are excluded, and only the main part (that is, main part data 22-1 and 22-2) is continuously reproduced.

In step S11, the control unit 5 sends a predetermined program 20 (FIG. 2) recorded in the program recording unit 4 based on a command from the user input from the input unit 6.
(A)) is read, and the current playback position (in this case, position a) is set to CP.

In step S12, the control unit 5 determines whether or not the reproduction of the program 20 has been completed or has been forcibly terminated by a command from the user input from the input unit 6, and the reproduction has not been completed. If it is determined that the forced termination has not been performed, the process proceeds to step S13.

In step S13, the control unit 5 determines that the current playback position CP is the main program section (that is, the main program data 22
-1 or 22-2), and if it is determined that the current playback position CP is in the main section, step S
Proceed to 14. In step S14, the control unit 5 causes the display unit 8 to supply the predetermined program 20 (FIG. 2) recorded in the program recording unit 4, and reproduces (displays) from the position indicated by the current reproduction position CP.

In step S15, the control unit 5 increments the current reproduction position CP by one. here,
CP + 1 means the next frame or next field of the current playback position CP. In step S16, the control unit 5 performs a timing adjustment process, returns to step S13, and repeats the above-described subsequent processes.

Here, the timing processing is performed so as to synchronize with a frame every 1/30 (second) or a field every 1/60 (second) so that continuous reproduction is possible.
It shows a process of adjusting the timing of the drawing interval during reproduction. More specifically, an appropriate image output timing is determined by extracting a clock from the program 20 recorded by the program recording device or by using an internal clock built in the device.

At step S13, the current playback position
The CP is not in the main section (main data 22-1 or 22-2), that is, the CM section (CM data 21-1 to 21-).
4), step S1
7, the control unit 5 reads out the advertisement information 40 (FIG. 3) recorded in the advertisement information recording unit 3, and
The advertisement end position 42 included in 0 is set to the current reproduction position CP.

For example, the control unit 5 sends the main program data 22-1
Is completed, and the current reproduction position is set to the CM data 21-3.
, The current playback position CP is advanced to the position e.

In step S18, the control unit 5 increments the current reproduction position CP by one, and proceeds to step S18.
Then, the process returns to step S13 to repeat the above-mentioned processes.

If it is determined in step S12 that the reproduction has been completed or that the reproduction has been forcibly terminated by a command from the user input from the input unit 6, the processing is terminated.

As described above, during the reproduction of the main part of the program 20 (for example, the main part data 22-1), when the commercial section (for example, the CM data 21-3) is reached, the advertisement end position (in this case, the position e), the playback position is advanced to play the main part (in this case, main part data 22-2),
The user can feel as if playing a continuous main program (program main body) without interruption of the advertisement.

When the program recording unit 4 is a hard disk, it is possible to instantaneously move to the next reproduction point, and the reproduction can be performed without any awareness of the joint between the main data 22-1 and the main data 22-2. can do.

In the example shown in FIG. 5, step S1
In steps 7 and S18, the advertisement information 40 recorded in the advertisement information recording unit 3 is read, and the advertisement end position 42 included in the advertisement information 40 is set to the current reproduction position CP. However, for example, in step S17, the start position of the next main program data may be set to the current reproduction position CP, and the processing in step S18 may be omitted.

Next, referring to the flowchart of FIG.
The advertisement continuous reproduction process performed by the program recording device of FIG. 1 will be described. Here, the advertisement continuous reproduction process means the program 2
2 (in the case of FIG. 2, the main data 22-
1 and 22-2), a process of continuously reproducing only advertisements (that is, CM data 21-1 to 21-4) continuously. The reproduction order is from the earliest recorded one (oldest one) to the most recently recorded one (newest one).

In step S 31, the control unit 5 determines a predetermined advertisement information (for example, advertisement information 40-1) recorded in the advertisement information recording unit 3 based on a command from the user input from the input unit 6. Is read. In step S32, the control unit 5 reads a predetermined program 20 (FIG. 2A) recorded in the program recording unit 4, and sets the current reproduction position (in this case, position a) to the CP.

In step S33, the control unit 5 determines whether or not the reproduction of the program 20 has been completed or has been forcibly terminated by a command from the user input from the input unit 6, and the reproduction has not been completed. If it is determined that the forced termination has not been performed, the process proceeds to step S34.

In step S34, the control unit 5 determines that the current playback position CP is in the CM section (that is, the CM data 21-1).
It is determined whether or not the current playback position CP is in the CM section, that is, the current playback position CP is in the main section (main data 22-1 or 22-).
If it is determined to be in 2), the process proceeds to step S35.

At step S35, the control unit 5 sets the advertisement information 40-1 read at step S31.
Pointer 44-1 to next advertisement information included in (FIG. 3)
, The next advertisement information 40-2 is referred to, the advertisement start position 41-2 (in this case, position b) included in the advertisement information 40-2 is set as the current reproduction position CP, and step S36 is performed. Proceed to.

At step S34, the current playback position
When the CP is in the CM section (that is, the CM data 21-1 to 22-4)
Is determined in step S35), the process proceeds to step S35.
Is skipped and the process proceeds to step S36.

In step S36, the control unit 5 performs timing adjustment processing of the drawing interval during reproduction so that continuous reproduction is possible. In step S37, the control unit 5
Causes the display unit 8 to supply a predetermined program 20 (FIG. 2) recorded in the program recording unit 4 and reproduce (display) it from the position indicated by the current reproduction position CP.

In step S38, the control unit 5 increments the current reproduction position CP by one, and proceeds to step S38.
Returning to 33, the above-mentioned subsequent processing is repeated.

If it is determined in step S33 that the reproduction has been completed or that the reproduction has been forcibly terminated by a command from the user input from the input unit 6, the processing is terminated.

As described above, the advertisement of the program 20 (for example, the CM
During the playback of the data 21-2), when a main program section (for example, the main program data 22-1) is reached, the advertisement start position (in this case, the position of the CM data 21-3) of the next advertisement (in this case, the CM data 21-3) By advancing the playback position to d) and playing back the advertisement, the user can have a feeling as if playing back only the advertisement continuously.

When the reproduction of all the recorded advertisements is completed, the operation may be automatically stopped, or the continuous reproduction from the first advertisement is performed again until the operation of stopping the operation is performed by the user. You may make it do.

In addition to playing back advertisements in the order in which they were recorded, it is also possible to play back advertisements at random, or to select and play back only desired advertisements (eg, advertisers, product types, or performers). It is possible.

Next, referring to the flowchart of FIG.
The advertisement editing and reproducing process executed by the program recording device of FIG. 1 will be described. Here, the advertisement editing / reproduction processing refers to processing for reproducing an advertisement while editing the advertisement in accordance with information (rules) incorporated in the advertisement information 40 in advance. That is, the advertisement information 40 can incorporate information designating “advertisement to be reproduced next” according to the intention of the advertiser.

In step S51, the control unit 5 determines the predetermined advertisement information (for example, advertisement information 40-1) recorded in the advertisement information recording unit 3 based on the instruction from the user input from the input unit 6. Is read. In step S52, the control unit 5 reads a predetermined program 20 (FIG. 2A) recorded in the program recording unit 4, and sets the current reproduction position (in this case, position a) to the CP.

In step S53, the control unit 5 determines that the current playback position CP is in the CM section (that is, the CM data 21-1).
To 22-4), and if it is determined that the current playback position CP is in the CM section, the process proceeds to step S54.

In step S54, the control unit 5 searches for the pointer 44-1 to the next advertisement information included in the advertisement information 40-1 read in the processing in step S51. In step S55, the control unit 5 executes step S55.
In the process of 54, it is determined whether or not the pointer 44-1 to the next advertisement information is searched, and the pointer 4 to the next advertisement information is determined.
If it is determined that 4-1 has not been searched, the process proceeds to step S56. In step S53, the current reproduction position CP is not in the CM section (that is, any of the CM data 21-1 to 22-4), that is, in the main section (main data 22-1 or 22-2). If it is determined that there is, the process proceeds to step S56.

In step S56, the control unit 5 searches the program 20 for advertisements that can be edited and played back (in this case, the CM data 21-1 to 21-4). In step S57, the control unit 5 determines whether or not an advertisement that can be edited and played back is searched in the process of step S56. If it is determined that an advertisement that can be edited and played back is searched, the process proceeds to step S58. . In step S58, the control unit 5 sets the playback position of the advertisement that can be edited and played back in the process searched in step S56 to the current playback position CP, and proceeds to step S59.

In step S55, step S54
If it is determined that the pointer 44-1 to the next advertisement information has been searched in the process of (1), the process proceeds to step S59. In step S59, the control unit 5 causes the display unit 8 to supply the predetermined program 20 (FIG. 2A) recorded in the program recording unit 4 and reproduces the advertisement from the position indicated by the current reproduction position CP ( Display).

In step S60, the control unit 5 uses the pointer 44-1 to the next advertisement information retrieved in the processing in step S54, and uses the pointer 44-1 to reproduce the next advertisement (in this case, the CM data 21-2). Select In step S61, the control unit 5 determines whether or not the advertisement selected in the processing of step S60 exists in the same program, and when it determines that the selected advertisement exists in the same program, proceeds to step S62. move on.

In step S62, at the end of the current advertisement reproduction (ie, when the position b is reached), the control unit 5 sets the start position of the next advertisement to be reproduced (ie, position b) to the current reproduction position. Set to CP.

In step S61, step S60
When it is determined that the advertisement selected in the processing of (1) does not exist in the same program (that is, in the program 20), or when it is determined in step S57 that an advertisement that can be edited and reproduced is not searched, Proceed to step S63.

In step S63, the control section 5 selects another program recorded in the program recording section 4. In step S64, the control unit 5 sets the target advertisement (that is, the target advertisement) in the other programs selected in the process of step S63.
It is determined whether or not there is an advertisement to be reproduced next), and if it is determined that the target advertisement is included in the other selected programs, the process proceeds to step S65.

In step S65, the control section 5 causes the display section 8 to supply the program selected in the processing of step S63, which is recorded in the program recording section 4, to the current reproduction position.
Play (display) from the position indicated by the CP. Step S66
At the end of the current advertisement playback, the control unit 5 sets the start position of the next advertisement to be played back to the current playback position CP, sets the currently selected program to the current program, and returns to step S54. , And the subsequent processes described above are repeated.

In step S64, step S63
When it is determined that the target advertisement is not included in the other programs selected in the process of step S <b> 67, the process proceeds to step S <b> 67, and the control unit 5
It is determined whether or not all programs recorded in the program recording unit 4 have been selected. If it is determined that all programs have not been selected yet, the process returns to step S63, and the above-described subsequent processing is repeated.

If it is determined in step S67 that all the programs recorded in the program recording unit 4 have been selected, the process proceeds to step S68, where the control unit 5 performs an undiscovered process, and ends the process. You.

As described above, regardless of the chronological relationship of the advertisements played in the program, the advertisement can be edited and reproduced according to the pointer 44 to the next advertisement information included in the advertisement information 40. For example, even if the advertisement is a short advertisement of 15 seconds at the time of broadcasting, by executing the advertisement editing and reproducing process, a continuous advertisement of two minutes or the like is generated (1).
8 ads of 5 seconds can be spliced together and re-edited into one ad). In other words, by editing an advertisement that could only be composed of short stories due to time constraints during broadcasting, it can be composed as a continuous one at the time of playback, so that a long-length advertisement can be composed, realizing stunning effects and advertising effects can do.

Also, for example, by incorporating a part of a keyword into a short advertisement of 15 seconds and executing an advertisement editing / reproducing process to edit the keyword so as to be one keyword, the present invention is applied to an advertisement with a prize, for example. It becomes possible.

Further, for example, a special effect such as a soft joining effect (dissolve) or a wipe is applied to a connection portion between advertisements, a connection is made in the middle of an advertisement, or an effect such as a mosaic is edited on a screen. It is also possible to perform processing such as adding at times.

Next, referring to the flowchart of FIG.
The advertisement selection and reproduction process executed by the program recording device of FIG. 1 will be described. Here, the advertisement selection reproduction process indicates a process of reproducing only the advertisement selected from the stored advertisements based on a predetermined selection condition.

In step S81, the control section 5 displays a selection screen for allowing the user to select the advertisement information 40 recorded in the advertisement information recording section 3 based on a command from the user input from the input section 6. 8 is displayed. Thereby, for example, a selection screen as shown in FIG. 9 is displayed.

As shown in FIG. 9, an advertisement selection area 71 is displayed on the selection screen.
Inside, detailed information on the already recorded advertisement is displayed. In the case of this example, the representative screen 7 of the advertisement A is displayed in the advertisement selection area 71 together with the detailed information on the advertisement A (such as sponsor A, advertisement title, and genre).
2-1 is displayed, the representative screen 72-2 of the advertisement B is displayed together with the detailed information (the sponsor A, the advertisement title, the genre, etc.) on the advertisement B, and the detailed information on the advertisement C (the sponsor A is displayed). , An advertisement title, a genre, etc.), and a representative screen 72-3 of the advertisement C is displayed.

[0111] Then, the user follows the message "Please enter the conditions of the advertisement to be selected" and the input section 6
Is operated to input predetermined selection conditions into the input area 73. Thereby, an advertisement that matches the input selection condition is displayed in the advertisement selection area 71. FIG. 9 shows an example in which “sponsor A” is input in the input area 73 and an advertisement matching the selection condition is displayed.

Returning to FIG. 8, in step S82,
The control unit 5 determines whether or not the input unit 6 is operated by the user to input a selection condition to the input area 73, and waits until the selection condition is input. And the input area 73
If it is determined that the selection condition is input to the
Proceeding to 83, the control unit 5 sets the selection condition (for example, sponsor A) input in the process of step S82 in the TGC.

In step S84, the control unit 5 transmits the predetermined program 20 (FIG. 2) recorded in the program recording unit 4.
(A)) is read, and the current playback position (in this case, position a) is set to CP.

In step S85, the control unit 5 determines that the current playback position CP is the main program section (that is, the main program data 22
-1 or 22-2), and if it is determined that the current playback position CP is in the main section, step S
Proceed to 86. In step S86, the control unit 5 transmits the predetermined program 20 (FIG. 2) recorded in the program recording unit 4.
(A)) is supplied to the display unit 8 and normal reproduction (display) is performed from the position indicated by the current reproduction position CP.

In step S87, the control section 5 increments the current reproduction position CP by one, and proceeds to step S87.
The process returns to step 85, and the subsequent processes described above are repeated.

In step S85, there is no main program section (main program data 22-1 or 22-2), that is,
If the current playback position CP is a CM section (CM data 21-1 to 22)
-4), it is determined in step S
Proceeding to 88, the control unit 5 determines that the current advertisement is
It is determined whether or not the selection condition TGC (in this case, sponsor A) set in the process 2 is met.

At step S88, the current advertisement is
If it is determined that the selection condition TGC is met, step S
Proceeding to 89, the control unit 5 sets the current advertisement end position to the current reproduction position CP, and proceeds to step S91.

At step S88, the current advertisement is
When it is determined that the selection condition TGC is not satisfied, the process proceeds to step S90, and the control unit 5 causes the display unit 8 to supply the predetermined program 20 (FIG. 2A) recorded in the program recording unit 4, The advertisement is reproduced (displayed) from the position indicated by the current reproduction position CP.

In step S91, the control section 5 increments the current reproduction position CP by one, and proceeds to step S91.
The process returns to step 85, and the subsequent processes described above are repeated.

As described above, while the main part of the program 20 is being reproduced, the CM
When the section is reached, the reproduction of the advertisement that does not match the selection condition input by the user is skipped, so that only the user's favorite advertisement is effectively presented (exposure).
can do.

By the way, an advertisement generally includes, in addition to information about a product, for example, communication information (for example, a URL (U.
niform Resource Locator)). Next, a communication information extracting process when the advertisement includes the communication information and a communication process during the reproduction of the advertisement including the communication information will be described.

FIG. 10 is a flowchart showing a communication information extracting process executed by the program recording apparatus shown in FIG. Here, the communication information extracting process indicates a process of extracting the communication information when the communication information is included in the advertisement.

In step S101, the discrimination unit 1
It is determined whether or not the program 20 (FIG. 2A) transmitted from a program providing device (not shown) has been received, and waits until the program 20 is received. When it is determined that the program 20 has been received, the process proceeds to step S102, and the discrimination unit 1 extracts (discriminates) the advertisement information 40 (FIG. 3) included in the received program 20.

In step S103, the discriminating unit 1
It is determined whether or not there is communication information in the advertisement information 40 extracted in the process of step S102, that is, whether or not the communication information is included in the other additional information 53 of the advertisement information 40. If it is determined that there is no communication information in, the process ends.

In step S103, step S1
If it is determined that there is communication information in the advertisement information 40 extracted in the process of 02, the process proceeds to step S104.

In step S104, the discrimination unit 1
The advertisement information 40 is supplied to the advertisement information recording unit 3 and recorded together with the communication information, and the process is terminated.

As described above, when information related to a communication destination is incorporated in an advertisement and transmitted (broadcast), the communication information is recorded in the advertisement information recording unit 3 together with the advertisement information 40. Thereby, when reproducing the advertisement incorporating the communication information, the communication information can be read, and the user can access the communication destination.

Next, with reference to the flowchart of FIG. 11, a description will be given of communication processing during advertisement reproduction, which is executed by the program recording apparatus of FIG. This process is started when the normal reproduction of the program is started.

At step S111, the control unit 5
Based on a command from the user input from the input unit 6,
The predetermined advertisement information 40 recorded in the advertisement information recording unit 3
Is read, and it is determined whether or not the information includes communication information. In step S111, the advertisement information 40
The subsequent processing is not executed until it is determined that communication information is included in the.

[0130] If it is determined in step S111 that the communication information is included in the advertisement information 40 read from the advertisement information recording unit 3, the process proceeds to step S112, in which the control unit 5 performs continuous reproduction. Next, timing processing of the drawing interval at the time of reproduction is performed.

At step S113, the control unit 5
The display unit 8 displays on the screen that communication is possible. Thereby, for example, a screen as shown in FIG. 12A is displayed.

As shown in FIG. 12A, a “communicable” button 81 is displayed on the screen together with the advertisement. By selecting the button 81 displayed on the screen, the user can access the communication destination (for example, an advertiser) of the currently displayed (reproduced) advertisement.

Returning to FIG. 11, in step S114, control unit 5 determines whether or not a predetermined operation has been performed by the user using input unit 6, ie, whether button 81 (FIG.
It is determined whether or not (A)) is selected, and if it is determined that the button 81 has been selected, the process proceeds to step S115. In step S115, the control unit 5 causes the display unit 8 to further display a screen for selecting whether or not to perform communication, based on an operation by the user. Thereby, for example, FIG.
A screen as shown in FIG. 2 (B) is displayed.

As shown in FIG. 12B, the advertisement is displayed in the display area 82 together with detailed information on the advertisement (sponsor name, communication destination name (charge), communication contents, etc.). In addition, a “communicate” button 83 and a “not communicate” button 84 for prompting the user to select whether or not to communicate are displayed. The user selects the button 8 displayed on the screen.
By selecting 3 or the button 84, it is possible to select whether or not to access the communication destination of the advertisement now displayed in the display area 82.

Returning to FIG. 11, in step S116, control unit 5 determines whether or not the user has performed an operation for communication using input unit 6, that is, button 83
It is determined whether or not (FIG. 12B) has been selected, and if it is determined that an operation for communication has been performed, step S1 is performed.
Proceed to 17. In step S117, the control unit 5
Communication information (for example, a homepage of a communication destination) is displayed based on an operation for communication by the user.
Thereby, for example, a screen as shown in FIG. 12C is displayed.

As shown in FIG. 12C, communication information such as the homepage of the communication destination is displayed,
An “end” button 85 is displayed. The user can end the access to the communication destination by selecting the button 85 displayed on the screen.

Here, with reference to FIG. 13, a communication process between the receiving side (in this case, the program recording device) and the communication destination (for example, an advertiser) will be described.

First, when the user selects the “communicate” button 83 (FIG. 12B) using the input unit 6, the control unit 5 sends a communication destination (in this case, Advertiser) transmits its own device ID (FIG. 13A).

[0139] Upon receiving the device ID from the program recording device, the advertiser performs an authentication process and determines whether or not the ID is valid. Then, if the authentication is successful, it notifies the program recording device that the communication has been established, and responds to the command.
A file containing information described in a language such as HTML (Hyper Text Markup Language) is transmitted (FIG. 13).
(B)). Hereinafter, for simplicity, a file containing information described in a language such as HTML is simply referred to as an HTML file.

The control unit 5 of the program recording device receives the communication establishment notification and the HTML file transmitted via the communication unit 7 and causes the display unit 8 to display a screen of communication information corresponding to the HTML file. (FIG. 12C). The user performs a predetermined operation according to the screen displayed on the display unit 8. Thus, a command based on the operation is transmitted to the communication destination (FIG. 13C).

The advertiser transmits a new processing instruction based on the instruction transmitted from the program recording device (FIG. 1).
3 (D)). Specifically, an HTML file corresponding to the command operated according to the screen of the communication information is transmitted. Thus, the program recording device causes the display unit 8 to display a screen corresponding to the transmitted HTML file.

Thereafter, when a predetermined operation is performed according to the screen displayed on the display unit 8, the program recording device transmits the command to the communication destination (FIG. 13C), and the advertiser
Based on the received command, an HTML file corresponding to the command is transmitted (FIG. 13D).

Thereafter, the communication processing as described above is repeatedly performed.

When the user selects the “end” button 85 (FIG. 12C) using the input unit 6, the control unit 5 requests the advertiser to disconnect the communication via the communication unit 7. (FIG. 13E).

Upon receiving the communication disconnection request from the program recording device, the advertiser performs processing for canceling the communication,
The communication cancellation is notified to the program recording device (FIG. 13F).

Returning to FIG. 11, in step S114, the user operates button 81 (FIG.
If it is determined that (A)) has not been selected, the process proceeds to step S118, where the control unit 5 determines whether or not the reproduction of the advertisement has been completed, and has determined that the reproduction of the advertisement has not been completed. , And returns to step S112 to repeat the above-described processing.

If it is determined in step S118 that the reproduction of the advertisement has been completed, the processing is terminated.

As described above, when communication information is incorporated in an advertisement, when the advertisement is reproduced, the user is allowed to select whether or not to communicate with the advertiser based on the communication information. Detailed advertising information can be obtained.

Next, with reference to the flowchart of FIG. 14, a remote advertisement designation process executed by the program recording apparatus of FIG. 1 will be described. Here, the advertisement remote designation process refers to a process of designating an advertisement that the user wants to view with the support of an advertiser or the like.

At step S131, the control unit 5
The communication unit 7 establishes communication with a communication destination (for example, an advertiser). In step S132, the control unit 5 sets the advertisement condition (selection condition) desired by the user input from the input unit 6 in the TGC.

For example, if a user is considering purchasing a car and wants to actively view advertisements related to cars,
"Car" is entered as an advertising condition. The control unit 5 transmits the advertisement condition input by the user to the communication destination via the communication unit 7. The communication destination transmits information (reproduction order information) designating “advertisement to be reproduced in the future” to the program recording device based on the received advertisement condition.

In step S133, the control section 5
Set the playback order information provided by the communication destination to ORD.
In step S134, the control unit 5 exchanges price information with the communication destination, and the process ends.

As described above, when the advertiser receives the advertising condition from the user, by providing the reproduction order information such that the advertisement meeting the condition is intensively reproduced before the reproduction of the main part, the advertiser can continuously reproduce the main part. In addition to the advertisement, the advertisement desired by the user can be actively viewed.

[0154] By designating the advertising conditions, the user subscribes to a specific advertisement and can receive services such as rewards for the contract from the advertiser.

Next, with reference to the flowchart of FIG. 15, a description will be given of a program reproduction process when a user specifies an advertisement desired to be viewed.

In step S141, the control unit 5
It is determined whether or not the reproduction order information ORD is set. If it is determined that the reproduction order information ORD is set, the process proceeds to step S142.

In step S142, the control unit 5
The predetermined advertisement information 40 recorded in the advertisement information recording unit 3
And follow the links contained in it,
Extract ads that match TGC. In step S143, the control unit 5 creates new advertisement information based on the reproduction order information ORD. That is, according to a predetermined reproduction order, only one advertisement that matches the advertisement condition TGC set in advance by the user is connected to generate one advertisement, and new advertisement information is generated from the generated advertisement.

In step S144, the control unit 5
A predetermined program 20 recorded in the program recording unit 4 (see FIG. 2)
(A)) is supplied to the display unit 8, and the display unit step S14 is performed.
Based on the new advertisement information created in the process of step 3, control is performed so as to continuously play back. When the ad has finished playing,
In step S145, the control unit 5 starts the reproduction of the main part. That is, the control unit 5 causes the display unit 8 to supply the predetermined program 20 (FIG. 2A) recorded in the program recording unit 4 and reproduce it.

In step S146, the control unit 5
It is determined whether the playback of the main part has ended or whether the advertisement section has been reached, and the reproduction of the main part has ended, or
If it is determined that the advertisement section has been reached, step S14
Go to 7. In step S147, the control unit 5 determines whether or not it is an advertisement section, and if it is determined that it is an advertisement section, the process proceeds to step S148.

At step S148, the control unit 5
Ads included in the program 20 (that is, CM data 21-1)
To 21-4) are skipped. In step S149, the control unit 5 determines whether or not the program has ended, and when it is determined that the program has not ended, or in step S146, the reproduction of the main part has not ended.
And if it is determined that the ad segment has not been reached,
Returning to step S 145, the above-mentioned subsequent processing is repeated.

In step S141, the reproduction order information
If it is determined that ORD is not set, step S
Proceeding to 150, the control unit 5 determines whether or not it is an advertisement section. If it is determined in step S150 that the section is an advertisement section, the process proceeds to step S151 and the control unit 5
Controls the reproduction until the advertisement section is reached or until the main part ends, and the process proceeds to step S155.

If it is determined in step S150 that the section is not an advertisement section, the process proceeds to step S152, and the control section 5 determines whether or not the advertisement condition TGC is satisfied. When it is determined in step S152 that the advertisement condition TGC is satisfied, the process proceeds to step S153, and the control unit 5
Control to play the ad.

In step S152, the advertisement condition TGC
If it is determined that the value does not match the condition, the process of step S153 is skipped, and the process proceeds to step S154. Step S
In 154, the control unit 5 advances the reproduction position CP to a position next to the advertisement end point, and proceeds to step S155.

After the processing in step S151 or S154, in step S155, the control unit 5 determines whether or not the main part has been completed. If it is determined that the main part has not been completed, the control unit 5 returns to step S150 and returns to step S150. The subsequent processing is repeated.

If it is determined in step S155 that the main program has ended, or if it is determined in step S149 that the program has ended, the process ends.

As described above, when the reproduction order information ORD is set, the advertisement can be intensively reproduced before the main part reproduction according to the information. Also, playback order information
If the ORD is not set but the advertising condition TGC is set, only the specified advertisement can be reproduced during the main part reproduction.

Next, with reference to FIG. 16, a description will be given of a communication process between the receiving side (in this case, the program recording device) and the communication destination (for example, the advertiser) when the user specifies the advertisement desired to be viewed. I do.

First, the user performs a predetermined operation for communicating with a communication destination by using the input unit 6, so that the control unit 5
Is a communication destination (advertiser in this case) via the communication unit 7
To transmit its own device ID (FIG. 16A).

Upon receiving the device ID from the program recording device, the advertiser performs an authentication process and determines whether or not the ID is valid. If the authentication is successful, the program recording device is notified that the communication has been established (FIG. 16).
(B)), and transmits the information necessary for the selection for specifying the advertisement (FIG. 16 (C)).

The control unit 5 of the program recording apparatus receives the notification of communication establishment and the information necessary for selection transmitted via the communication unit 7 and displays a screen relating to the information necessary for selection on the display unit 8. Let it. The user performs a predetermined selection operation according to the screen displayed on the display unit 8. This allows
A command based on the selection operation is transmitted to the communication destination (FIG. 16
(D)).

The advertiser transmits the information to be substituted into the advertisement selection condition TGC based on the command (selection) transmitted from the program recording device (FIG. 16E), and sets the advertisement reproduction order information ORD. (See FIG. 16)
(F)).

The control unit 5 of the program recording device receives the information to be substituted into the advertisement selection condition TGC and the information on the reproduction order information ORD setting of the advertisement transmitted through the communication unit 7, and displays the advertisement on the display unit 8. Display a screen for information about the playback order information ORD setting. The user performs a selection operation for designating an advertisement according to the screen displayed on the display unit 8. Thus, a command based on the selection operation is transmitted to the communication destination (FIG. 16 (G)).

The advertiser transmits information to be substituted into the reproduction order information ORD of the advertisement based on the command transmitted from the program recording device (FIG. 16 (H)), and also transmits information relating to the compensation processing (FIG. 16 (H)). FIG. 16 (I)).

The control section 5 of the program recording apparatus receives the information to be substituted into the reproduction order information ORD and the information relating to the value processing transmitted through the communication section 7 and stores them.

Then, when the user performs a predetermined operation for canceling communication with the communication destination using the input unit 6,
The control unit 5 communicates with the communication destination (in this case,
Advertiser) (FIG. 16 (J)).

Upon receiving the communication disconnection request from the program recording device, the advertiser performs processing for canceling the communication,
The communication cancellation is notified to the program recording device (FIG. 16 (K)).

Next, an advertisement reservation process executed by the program recording device of FIG. 1 will be described with reference to a flowchart of FIG. Here, the advertisement reservation processing refers to processing for recording only the selected (reserved) advertisement when recording a program.

In step S171, the control section 5
The communication unit 7 establishes communication with a communication destination (for example, an advertiser). In step S172, the control unit 5 determines whether an advertisement condition has been input by the user using the input unit 6, and waits until an advertisement condition is input.

If it is determined in step S172 that an advertisement condition has been input, the process proceeds to step S173, and the control unit 5 sets the advertisement condition (for example, an automobile) input in the process of step S172 to TGC. This allows the control unit 5 to control the program recording unit 4 at the time of recording the program, and to record only the advertisement that matches the advertisement condition TGC.

At step S174, the control unit 5
The advertising condition TGC set in the process of step S173 is
The information is transmitted to the advertiser via the communication unit 7. This advertising condition TGC
The advertiser that has received the notification determines that the scheduled recording of the advertisement has been set (that is, determines that the specified advertisement is to be surely viewed), and passes, for example, a reward to the program recording device, or Services such as advertising product discounts can be provided. In step S175, the control unit 5 exchanges consideration information with the advertiser via the communication unit 7, and the process ends.

[0181] As described above, the advertiser can provide more effective services to the user who has determined to view the advertisement without fail.

Next, the advertisement recording process executed by the program recording device of FIG. 1 will be described with reference to the flowchart of FIG. Here, the advertisement recording process indicates a process of recording only the advertisement reserved in the advertisement reservation process of FIG.

In step S181, the program information recording unit 2 and the advertisement information recording unit 3 perform initial setting of program information and advertisement information, respectively, based on a command from the control unit 5. Then, when receiving the program 20 (FIG. 2A) transmitted from a program providing device (not shown), the discriminating unit 1
The received program 20 is supplied to the program recording unit 4 to start the recording process. The program recording unit 4 inputs the video and audio of the program supplied from the discrimination unit 1 based on the control of the control unit 5 and records the video and audio on a hard disk or a video cassette tape (not shown).

At step S182, control unit 5 sets
It is determined whether or not the advertisement has been started in the program being recorded, and waits until it is determined that the advertisement has started. Then, if it is determined that the advertisement has started, step S18
Proceeding to 3, the control unit 5 further determines whether or not the program has ended. If it is determined in step S183 that the program has not ended, the process proceeds to step S184, and the control unit 5 determines whether or not the advertisement matches the advertisement condition TGC (for example, an automobile).

In step S184, the advertisement condition TGC
If it is determined that the advertisement does not match the advertisement, that is, the advertisement is not a reserved advertisement, the process proceeds to step S185, where the control unit 5 controls the program recording unit 4 to temporarily stop recording.

In step S186, control unit 5 sets
It is determined whether or not the advertisement has ended, and the process waits until it is determined that the advertisement has ended. Then, when it is determined that the advertisement has ended, the process proceeds to step S187, where the control unit 5 controls the program recording unit 4 to release the state of the recording pause in the process of step S185, and proceeds to step S182. Returning, the above-mentioned subsequent processing is repeated.

At step S184, advertisement condition TGC
If it is determined that the advertisement matches the advertisement, that is, the advertisement is a reserved advertisement, the process proceeds to step S188, and the control unit 5
Determines whether the advertisement has ended and waits until it is determined that the advertisement has ended. When it is determined that the advertisement has been completed, the process proceeds to step S189, and the discrimination unit 1
The advertisement information 40 included in the program 20 is discriminated and supplied to the advertisement information recording unit 3, where it is recorded. Thereafter, the process returns to step S182, and repeats the subsequent processes described above.

If it is determined in step S183 that the program has ended, the flow advances to step S190, where the discrimination unit 1 discriminates the program information 30 from the program 20 and supplies the program information 30 to the program information recording unit 2, where it is recorded. The process ends.

As described above, when an advertisement that has not been reserved during the recording of the program 20 is started, the recording is temporarily stopped. On the other hand, if the reserved advertisement is started during the recording of the program 20, the recording is continued as it is, so that when the program 20 is reproduced, only the advertisement (reserved) that matches the user's preference can be reproduced. it can.

Next, the advertisement replacement reproduction process executed by the program recording device of FIG. 1 will be described with reference to the flowchart of FIG. Here, the advertisement replacement reproduction process refers to a process of replacing the advertisement with the latest advertisement when a problem occurs in the expression (for example, price or specification) of the advertisement after the advertisement is recorded.

In step S201, the control section 5
Based on a command from the user input from the input unit 6,
The advertisement information 40 (FIG. 3) of the advertisement to be reproduced, which is recorded in the advertisement information recording unit 3, is read. Step S2
In 02, the control unit 5 establishes communication with a communication destination (for example, an advertiser) via the communication unit 7. Step S20
In 3, the control unit 5 accesses the communication destination via the communication unit 7 and checks whether the replacement information is present in the advertisement information 40 read out in the process of step S201.

For example, it is checked whether or not there is a difference between the price information and specification information of the advertisement included in the additional information 53 of the advertisement information 40 and the information currently stored (registered) at the communication destination. .

In step S204, the control unit 5
Advertising information 40 checked in the process of step S203
It is determined whether or not there is replacement information, that is, whether or not there is a change in the expression of the advertisement such as the price and specification. If it is determined that the replacement information does not exist, step S20 is performed.
Proceed to 5 to play the advertisement normally. In step S206, the control unit 5 determines whether or not the reproduction has ended, and waits until it is determined that the reproduction has ended.

At step S204, the advertisement information 40
If it is determined that the replacement information exists in the advertisement, that is, if it is determined that the expression of the advertisement such as the price or the specification has been changed, the process proceeds to step S207, and the control unit 5 transmits the replacement information via the communication unit 7. It acquires and updates the advertisement information 40 based on the information. Thereby, for example, as shown in FIG. 20, information 101 for identifying other advertisements included in other additional information 53,
Then, the description of the process for the target advertisement or the pointer 102 to the description is described (updated).

In step S207, the advertisement information 40
Is completed, or when it is determined in step S206 that the reproduction has ended, the processing is ended.

As described above, when the advertisement is reproduced, the communication destination is checked by checking whether the advertisement information 40 relating to the advertisement includes replacement information. The advertisement information 40 can be acquired and updated. Thus, even if a long time elapses after the advertisement is recorded, the user can always view a new advertisement.

In the example shown in FIG. 19, at the time of reproduction,
Although it is made to check whether or not there is replacement information, the present invention is not limited to this. For example, the communication destination is accessed at regular time intervals or when the power is turned on, and whether or not there is replacement information is periodically checked. Then, when there is replacement information, it is also possible to update to the advertisement information for reproduction.

As described above, when recording (accumulating) a program, by recording the advertisement information included in the program, various reproduction processes can be performed. Therefore, the following effects can be obtained by using the present invention. (1) By recording detailed information about the advertisement,
Users can efficiently retrieve advertising information, increasing the value of advertising and increasing the appeal of advertising,
Active sponsor participation can be invited. (2) By using the communication information included in the advertisement, it is possible to request and obtain detailed information that has not been obtained by the advertisement broadcasted normally. (3) Whether or not to reproduce an advertisement can be selected according to the user's intention. (4) It is possible to re-edit a long-form advertisement by using connection information (pointer) described in the advertisement information and present the advertisement to a user, which can be constituted only in a short form due to time constraints. Become. As a result, a stronger impression can be given to the user than other short advertisements, and an advertisement effect can be expected. (5) When there is a change in the expression of the advertisement (price, specification, etc.), it is possible to access the communication destination and always obtain the latest advertisement information. (6) If there is an inappropriate expression or error in the advertisement, the advertiser can also conceal the advertisement by transmitting information for skip-reproducing the advertisement to the program recording device. (7) The advertiser can provide the advertisement effectively by transmitting the reproduction order information such that the advertisement meeting the condition specified by the user is intensively reproduced before the main part reproduction. (8) When the user specifies a predetermined advertisement, the advertiser determines that the specified advertisement is to be reliably viewed, and the advertiser gives the user a reward or receives a product discount for the advertisement. Service can be provided.

The series of processes described above can be executed by hardware, but can also be executed by software. When a series of processing is executed by software, a program constituting the software executes various functions by installing a computer built in dedicated hardware or installing various programs. For example, it is installed from a recording medium to a general-purpose personal computer or the like.

As shown in FIG. 1, the recording medium is a magnetic disk 10 (including a floppy disk) on which the program is recorded and an optical disk 11 which are distributed separately from a computer in order to provide the user with the program.
(CD-ROM (Compact Disk-Read Only Memory), DVD (Digita
l Versatile Disk), magneto-optical disk 12 (MD
(Including Mini-Disk), or a packaged medium including the semiconductor memory 13 and the like, which is provided to the user in a state where the program is incorporated in a computer in advance, and a ROM or a hard disk in which a program is recorded. It consists of.

In this specification, the steps for describing the program recorded on the recording medium are not limited to the processing performed in chronological order according to the described order, but are not necessarily performed in chronological order. This also includes processing executed in parallel or individually.

[0202]

As described above, according to the program recording apparatus and method of the present invention and the program recorded on the first recording medium, the program information and the program related to the program provided from the program providing apparatus are included. Since the advertisement information related to the advertisement to be recorded is recorded and the program is recorded in association with the program information and the advertisement information, the utility value of the advertisement can be enhanced.

Further, the program reproducing apparatus and method of the present invention,
Further, according to the program recorded on the second recording medium, the advertisement included in the program is read out and reproduced based on the advertisement information, so that the advertisement can be reproduced effectively.

Further, according to the program recording / reproducing system of the present invention, the program information providing device provides the program including the program information and the advertisement information to the program recording / reproducing device, and the program recording / reproducing device transmits the program from the program providing device. Recording the program information related to the provided program and the advertisement information related to the advertisement included in the program, recording the program in association with the program information and the advertisement information, and reading the advertisement included in the program based on the advertisement information; Since the reproduction is performed, the utility value of the advertisement can be increased.

[Brief description of the drawings]

FIG. 1 is a block diagram illustrating a configuration example of a program recording device to which the present invention has been applied.

FIG. 2 is a diagram illustrating an example of a data structure of a program and program information.

FIG. 3 is a diagram illustrating a data structure example of advertisement information.

FIG. 4 is a flowchart illustrating a recording process.

FIG. 5 is a flowchart illustrating an advertisement exclusion reproduction process.

FIG. 6 is a flowchart illustrating an advertisement continuous reproduction process.

FIG. 7 is a flowchart illustrating an advertisement editing and reproducing process.

FIG. 8 is a flowchart illustrating an advertisement selection reproduction process.

FIG. 9 is a diagram showing a display example of a selection screen.

FIG. 10 is a flowchart illustrating a communication information extraction process.

FIG. 11 is a flowchart illustrating communication processing during advertisement reproduction.

FIG. 12 is a diagram illustrating a display example of a communication screen.

FIG. 13 is a diagram illustrating communication processing.

FIG. 14 is a flowchart illustrating an advertisement remote designation process.

FIG. 15 is a flowchart illustrating a reproduction process.

FIG. 16 is a diagram illustrating communication processing.

FIG. 17 is a flowchart illustrating an advertisement reservation process.

FIG. 18 is a flowchart illustrating an advertisement recording process.

FIG. 19 is a flowchart illustrating an advertisement replacement process.

FIG. 20 is a diagram illustrating an example of a data structure of updated advertisement information.

[Explanation of symbols]

1 discrimination unit, 2 program information recording unit, 3 advertisement information recording unit, 4 program recording unit, 5 control unit, 6 input unit, 7 communication unit, 8 display unit, 20 programs, 2 programs
1-1 to 21-4 CM data, 22-1, 22-2
Main story data, 30 program information, 31 broadcaster I
D, 32 program ID, 33 program start position, 34
Program end position, 35 pointer to program, 36 pointer to advertisement information, 40-1, 40-2 advertisement information, 41-1, 41-2 advertisement start position, 42-
1, 42-2 Ad end position, 43-1, 43-2
Pointers to additional information, 44-1 and 44-2 Pointers to next advertisement information, 51 Advertiser name, 52 Advertisement name, 53 Other additional information

Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat II (Reference) H04N 5/44 H04N 5/76 B 5/76 5/91 N 5/765 L

Claims (12)

[Claims] 1. A program recording device for recording a program provided from a program providing device, a receiving unit for receiving the program provided from the program providing device, and program information on the program received by the receiving unit. A first recording unit for recording an advertisement included in the program received by the receiving unit, a second recording unit for recording advertisement information, and the program information recorded by the first recording unit; And a third recording means for recording the program in association with the advertisement information recorded by the second recording means. 2. The apparatus according to claim 1, further comprising a designation unit for designating the predetermined advertisement, wherein the third recording unit is configured to: when the program including the advertisement designated by the designation unit is provided from the program providing device, The program recording device according to claim 1, wherein the advertisement is recorded. 3. The program recording apparatus according to claim 1, wherein the first recording means records at least a start position and an end position of the program, a program ID, and a channel. 4. The apparatus according to claim 1, wherein the second recording unit records at least a start position and an end position of an advertisement included in the program, an advertiser name, and an advertisement name. Program recording device. 5. A program recording method for a program recording device for recording a program provided from a program providing device, comprising: a receiving step of receiving the program provided by the program providing device; A first recording control step of controlling recording of program information on the program, a second recording control step of controlling recording of advertisement information on an advertisement included in the program received by the processing of the receiving step, A third program that controls recording of the program in association with the program information recorded by the processing of the first recording control step and the advertisement information recorded by the processing of the second recording control step A recording control step. 6. A program for controlling a program recording device that receives a program provided from a program providing device, wherein the program is received by a process of receiving the program provided by the program providing device; A first recording control step of controlling recording of program information on the program, a second recording control step of controlling recording of advertisement information on an advertisement included in the program received by the processing of the receiving step, A third program for controlling recording of the program in association with the program information recorded by the processing of the first recording control step and the advertisement information recorded by the processing of the second recording control step; A recording medium in which a computer-readable program is recorded, comprising: a recording control step. 7. A program reproducing apparatus comprising: a first recording unit for recording a program; and a second recording unit for recording advertisement information on an advertisement included in the program, wherein the program is recorded on the second recording unit. Reading means for reading the advertisement included in the program recorded in the first recording means, based on the advertisement information, and reproduction control for controlling reproduction of the advertisement read by the reading means. And a means for reproducing a program. 8. An electronic apparatus further comprising: a selection unit for selecting the advertisement; and a search unit for searching for the advertisement selected by the selection unit, wherein the reproduction control unit reproduces the advertisement searched for by the search unit. The program reproducing device according to claim 7, wherein 9. An advertiser further comprising: a designating unit for designating a condition for selecting the advertisement; and an editing unit for editing a plurality of advertisements meeting the condition designated by the designating unit into one advertisement, 8. The program reproducing apparatus according to claim 7, wherein the reproduction control unit controls to reproduce the program after reproducing the advertisement edited by the editing unit. 10. A program reproducing method for a program reproducing apparatus, comprising: a first recording unit for recording a program; and a second recording unit for recording advertisement information relating to an advertisement included in the program. A reading step of reading out the advertisement included in the program recorded in the first recording means based on the advertisement information recorded in the means; And a playback control step of controlling playback. 11. A program for controlling a program reproducing apparatus, comprising: a first recording unit for recording a program; and a second recording unit for recording advertisement information on an advertisement included in the program, wherein the second recording is performed. A reading step of reading out the advertisement included in the program recorded in the first recording means based on the advertisement information recorded in the means; And a playback control step of controlling playback. A recording medium on which a computer-readable program is recorded. 12. A program information providing apparatus for providing a program, and a program recording / reproducing system comprising a program recording / reproducing apparatus for recording or reproducing the program, wherein the program information providing apparatus comprises: Storage means for storing the program together with advertisement information on advertisements included in the program; providing means for providing the program including the program information and the advertisement information stored by the storage means to the program recording and reproducing apparatus; The program recording and reproducing apparatus includes: a receiving unit that receives the program provided from the program providing apparatus; a first recording unit that records the program information on the program received by the receiving unit; A second recording unit that records the advertisement information on an advertisement included in the program received by the reception unit; A third recording unit that records the program in association with the program information recorded by the first recording unit and the advertisement information recorded by the second recording unit; Reading means for reading the advertisement included in the program recorded in the first recording means based on the advertisement information recorded in recording means; and reproduction of the advertisement read by the reading means And a playback control means for controlling the program recording and playback.