JP2002157515A - Method and system device for charging three-dimensional banner advertisement - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a three-dimensional banner advertisement charging method and a system device capable of appropriately charging an advertiser in accordance with the utilization state of a three-dimensional banner advertisement. SOLUTION: In this three-dimensional banner advertisement charging system device comprising a server 1 for distributing Web pages 21 through a communication network 4 and a terminal 2 for reading the Web pages 21 through the network 4, the server 1 adopts a characteristic constitutive means having a Web server 12 for pasting the three-dimensional banner advertisement 22 to a Web page 21 and distributing the advertisement 22 through the network 4 and a charging information management server 14 for calculating the charge of the advertisement 22 on the basis of a situation in which a user operates a terminal 2 and walks through the advertisement 22 and charging the advertiser 3 of the advertisement 22.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a three-dimensional banner advertisement suitable for charging an advertisement publication fee of a three-dimensional banner advertisement posted on a web page (hereinafter, referred to as a web page) distributed on the Internet or the like. The present invention relates to a billing method and a system device directly used for carrying out the method.

[0002]

2. Description of the Related Art W accessed on the Internet or the like
Various advertisements are posted on the eb page. Web
The most common type of advertisement on a page is a banner advertisement. Banner advertisements are composed of elongated strip images.

[0003] Banner advertisements not only provide information expressed as a strip-shaped image, but also provide other information desired by the advertiser when the user clicks the image. Can be. For example, when the user clicks the image, the user can jump to the homepage of the advertiser or provide the advertisement information by video or audio.

[0004] Therefore, conventionally, as a method of charging an advertiser for placing a banner advertisement on a Web page of a third party (advertising agent), the Web page on which the banner advertisement is placed is a consumer. And so on, based on a page view indicating the number of times accessed from a user or the like, or a click-through indicating the number of times a banner advertisement is clicked by a consumer or the like.

[0005]

SUMMARY OF THE INVENTION However, Web
Advertisements placed on pages are rapidly evolving with the advancement of Internet technology, and users and systems interact with each other to process information.
Three-dimensional banner advertisements using a three-dimensional space have been devised.

[0006] Such a three-dimensional banner advertisement has an effect different from that of a conventional flat banner advertisement, and in the conventional method of charging based on page view or click-through, the effect of the advertisement is appropriately evaluated. Is becoming more difficult and it is becoming more difficult to charge properly.

Here, the main objects to be solved by the present invention are as follows. That is, a first object of the present invention is to provide a three-dimensional banner advertisement billing method and a system device that enable an appropriate billing to be made to an advertiser according to the use state of the three-dimensional banner advertisement. It is.

[0008] A second object of the present invention is to provide a method and a system device for charging a three-dimensional banner advertisement which can charge an advertiser based on a virtual moving distance of a user in the three-dimensional banner advertisement. It will not be provided.

[0009] A third object of the present invention is to provide a method for charging a three-dimensional banner advertisement which enables the advertiser to be charged based on the virtual position information and the moving distance of the user in the three-dimensional banner advertisement. No system device is provided.

[0010] Other objects of the present invention will become apparent from the description of the specification, the drawings, and particularly the description of each claim in the claims.

[0011]

SUMMARY OF THE INVENTION In order to solve the above-mentioned problems, the method of the present invention provides a method in which a user who accesses a web page on which a three-dimensional banner advertisement is pasted, walks through an image formed by the three-dimensional banner advertisement. Based on the moving distance or position when walking (walking around), the fee of the three-dimensional banner advertisement is calculated, and a configuration method of charging the advertiser is adopted.

The device of the present invention solves the above-mentioned problems.
A server that distributes a web page via a communication network, a web server that pastes a three-dimensional banner advertisement onto the web page and distributes the advertisement via the communication network, and a user operating a terminal to perform the three-dimensional banner advertisement. And a billing information management server that calculates an advertisement fee based on the state when the user walks through the server.

More specifically, to solve the above-mentioned problems, the present invention achieves the above object by adopting a novel characteristic configuration method or means ranging from the upper concept to the lower concept as listed below. It is done as follows.

That is, a first feature of the method of the present invention is that a three-dimensional banner advertisement which charges an advertiser of the banner advertisement for an advertisement fee for the banner advertisement posted on a web page accessed via a communication network. A billing method, comprising: calculating a fee for the banner advertisement based on a distance that a user accessing the web page has moved within an image formed by the banner advertisement, and charging the advertiser. It is in the configuration adoption of the banner advertisement billing method.

A second feature of the method of the present invention is a three-dimensional banner advertisement charging method for charging an advertisement fee for a banner advertisement posted on a web page accessed via a communication network to an advertiser of the banner advertisement. The image formed by the banner advertisement is given a predetermined weight according to a position in the image, and a user who accesses the web page specifies a position specified in a screen formed by the banner advertisement. The third aspect of the present invention is to adopt a configuration of a three-dimensional banner advertisement charging method in which a fee for the banner advertisement is calculated based on the weighting described above, and the advertiser is charged.

A third feature of the method of the present invention is that the banner advertisement according to the first or second feature of the method of the present invention has a size of 3
A three-dimensional banner advertisement billing method comprising a three-dimensional banner advertisement having a virtual space constructed by three-dimensional computer graphics is employed.

According to a fourth feature of the method of the present invention, in the above-mentioned third feature of the present invention, the method of charging a three-dimensional banner advertisement includes the steps of:
In the virtual space, the distance the user has moved,
The present invention resides in adopting a configuration of a three-dimensional banner advertisement billing method in which a fee for the banner advertisement is calculated based on each position of the user in the traveling process and the user is charged.

A fifth feature of the method of the present invention is that an advertiser registers a three-dimensional banner advertisement in a server that distributes a web page, and the server registers the three-dimensional banner advertisement registered in the registration process. A pasting process of pasting and distributing on the web page, a walk-through process in which a user roams in a three-dimensional virtual space made by the three-dimensional banner advertisement using a terminal connected to a communication network, Based on the distance measurement processing in which the server measures the distance that the user has walked in the virtual space in the walk-through processing, and based on the distance measured in the distance measurement processing, the advertisement price of the three-dimensional banner advertisement is calculated. A three-dimensional database that sequentially and consistently performs charging information processing for performing calculation and charging processing for charging the advertiser for the advertisement price calculated by the charging information processing. In the configuration adoption of over advertisement billing method.

According to a sixth aspect of the method of the present invention, in the walk-through process in the fifth aspect of the present invention, the user operates a pointer of the terminal to click the three-dimensional banner advertisement. Processing, the user moves the pointer to a desired portion in the three-dimensional banner advertisement while pressing the click button of the pointer of the terminal, and moves the pointer to release the click button. Browser that obtains information indicating the click position and movement distance of the pointer,
And a transmission process of transmitting the information to the server sequentially and consistently.

A seventh feature of the method of the present invention is that the accounting information in the fifth feature of the above-mentioned method of the present invention is such that the charging information processing is transmitted by a browser built in the terminal, The server receives the pointer position and the movement information based on the position and movement information of the pointer received by the server via the communication network, and receives the pointer position and the movement information by the server. A calculating process of calculating a moving distance of the user in a virtual space made by an advertisement, and an updating process of updating a moving distance integrated value of a billing table based on the moving distance of the user calculated in the calculating process; In a three-dimensional banner advertisement billing method that is implemented sequentially and sequentially.

According to an eighth aspect of the method of the present invention, the accounting information in the fifth aspect of the method of the present invention is characterized in that the accounting information of the terminal on the web page is transmitted by a browser built in the terminal. Using the three-dimensional banner advertisement based on a reception process in which the server receives the position and the movement information of the pointer via the communication network by the server and the position and the movement information of the pointer received in the reception process; The usage fee calculation process of calculating the amount and the usage fee update process of updating the moving distance integrated value of the charging table based on the usage fee calculated in the usage fee calculation process are sequentially and consistently performed. The present invention is based on the configuration of a three-dimensional banner advertisement charging method.

A first feature of the system device of the present invention includes a server for delivering a web page via a communication network, and a terminal for browsing the web page delivered from the server via the communication network. A three-dimensional banner advertisement billing system device, wherein the server is configured to paste a three-dimensional banner advertisement on the web page and distribute the same via the communication network; A charge information management server that calculates a charge for the three-dimensional banner advertisement based on a state when the three-dimensional banner advertisement is walked through and charges an advertiser of the three-dimensional banner advertisement. The present invention resides in adopting a configuration of a three-dimensional banner advertisement charging system device.

According to a second feature of the system device of the present invention, the charging information management server in the first feature of the system device of the present invention is characterized in that the user operates the terminal to operate the terminal.
A three-dimensional banner advertisement billing system apparatus comprising: a function for calculating a fee for the three-dimensional banner advertisement based on a moving distance when the three-dimensional banner advertisement is walked through and charging the advertiser of the three-dimensional banner advertisement. In the configuration adoption.

A third feature of the system device of the present invention is that the charging information management server in the first feature of the above-described system device of the present invention is such that the user operates the terminal to operate the terminal.
A three-dimensional banner advertisement charging system apparatus comprising: a function for calculating a fee for the three-dimensional banner advertisement based on a moving position when the three-dimensional banner advertisement is walked through and charging the advertiser of the three-dimensional banner advertisement. In the configuration adoption.

A fourth feature of the system device of the present invention is that the server in the first, second or third feature of the above system device of the present invention is such that the advertiser requests the server via the communication network. The web server includes an advertisement database that holds the data forming the three-dimensional banner advertisement, and the web server uses the data that forms the three-dimensional banner advertisement held in the advertisement database to display the three-dimensional banner on the web page. The present invention resides in adoption of a configuration of a three-dimensional banner advertisement billing system device including a function unit for pasting an advertisement.

A fifth feature of the system device of the present invention is that the server in the first, second, third or fourth feature of the above-described system device of the present invention is such that the user operates the terminal to operate the terminal. Receiving information indicating a state when the three-dimensional banner advertisement is walked through from the terminal via the communication network, and transmitting the information to the charging information management server 3
The present invention resides in the configuration and adoption of a three-dimensional banner advertisement charging system apparatus having a three-dimensional banner advertisement management server.

A sixth feature of the system device of the present invention is that the first, second, third, fourth, or fifth of the system device of the present invention described above.
Wherein the terminal in the characteristics of the personal computer,
General-purpose computers, mobile phones, personal handy
The present invention resides in the adoption of a configuration of a three-dimensional banner advertisement billing system device composed of any one of a telephone.

A seventh feature of the system device of the present invention is that the communication network in the first, second, third, fourth, fifth or sixth feature of the system device of the present invention is the Internet,
The present invention resides in the adoption of a configuration of a three-dimensional banner advertisement billing system device including at least one of a local area network, a public telephone network, a dedicated telephone network, a cable television network, a wireless communication network, and a satellite communication network.

[0029]

BRIEF DESCRIPTION OF THE DRAWINGS FIG.
An embodiment of the present invention will be described with reference to an example of a system device and an example of a method.

According to the present invention, the advertisement fee of the three-dimensional banner advertisement is calculated based on the moving distance or the position when the user walks through the image formed by the three-dimensional banner advertisement. In the present embodiment, a terminal which is a means for the user to access the three-dimensional banner advertisement and an advertiser of the three-dimensional banner advertisement will be described one by one. However, the present invention is not limited thereto. The present invention may be applied to a device having a plurality of terminals and advertisers.

(Example of System Apparatus) FIG. 1 is a conceptual block diagram of an example of a system apparatus according to an embodiment of the present invention. In the figure, 1 is a server that distributes a Web page via the Internet or the like, 2 is a terminal that browses a Web page 21 distributed from the server 1, and 3 is a W that is distributed from the server 1.
3D banner advertisement 2 posted on eb page 21
An advertiser 2 and a communication network 4 mutually connect the server 1, the terminal 2, and the advertiser 3.

The server 1 includes an advertisement database 11 and W
EB server 12 and 3D banner advertisement management server 13
And a billing information management server 14. The advertisement database 11 is an advertisement requested by the advertiser 3 to the server 1 via the communication network 4 and distributed by the server 1.
The advertisement registered on the eb page 21 is registered.

The Web server 12 distributes the Web page 21 to devices such as the terminal 2 which are connected to the communication network 4 and can browse the Web page 21. Further, the Web server 12 publishes the advertisement registered in the advertisement database 11 on the Web page 21 as a three-dimensional banner advertisement 22.

The three-dimensional banner advertisement management server 13 transmits information indicating a state in which the user operates the terminal 2 to walk through the three-dimensional banner advertisement 22 via the communication network 4 to the terminal 2.
And observes the usage status of the three-dimensional banner advertisement 22. The charging information management server 14 calculates the charging of the three-dimensional banner advertisement 22 to the advertiser 3 based on the information received by the three-dimensional banner advertisement management server 13 from the terminal 2.

The terminal 2 is, for example, a personal computer, a general-purpose computer, a mobile phone, a PHS
And the like, and are an unspecified number of devices that can communicate via the communication network 4. The communication network 4 may be the Internet, a LAN, or the like, and may be a public telephone line network, a dedicated telephone line network, a cable television network, a wireless communication network, a satellite communication network, or a combination thereof. You may.

(Example of Method) Next, an example of the method according to the present embodiment applied to the above-mentioned system apparatus will be described with reference to FIGS. FIG. 2 shows an example of the system apparatus 3
It is a flowchart which shows the outline | summary of the dimensional banner advertisement charge method.

This flowchart shows the processing procedure from the registration of the three-dimensional banner advertisement 22 to the server 1 until the advertiser 3 is charged for the advertisement price in the system apparatus example shown in FIG. Is shown.

First, the advertiser 3 transmits the three-dimensional banner advertisement 22 constructed by three-dimensional computer graphics to the server 1 via the communication network 4 so that the three-dimensional banner advertisement 22 is stored in the advertisement database of the server 1. 11 (registration processing, ST1). Note that the advertiser 3 may transmit the original draft of the advertisement to the server 1, construct the three-dimensional banner advertisement 22 based on the advertisement received by the server 1, and register the advertisement in the advertisement database 11.

Thereafter, the three-dimensional banner advertisement 22 registered in the advertisement database 11 is pasted on the Web page 21 by the Web server 12 (pasting process,
ST2). Therefore, an unspecified number of persons including the terminal 2 can browse the three-dimensional banner advertisement 22 on the Web page 21.

Then, using the terminal 2, the Web page 21
(An unspecified person, for example, a consumer or a trader) who has accessed the 3D banner advertisement 22 pasted on the Web page 21 is viewed. When the user is interested in the three-dimensional banner advertisement 22, a walk-through is performed by clicking an image representing the three-dimensional banner advertisement 22 (walk-through processing, ST3).

Here, it is assumed that the three-dimensional banner advertisement 22 appears on the screen of the terminal 2 as, for example, a virtual department store, department store or shopping district as a three-dimensional virtual space. The user of the terminal 2 can look around the product or service related to the advertisement of the advertiser 3 by freely walking (walking through) in a department store or the like in a three-dimensional virtual space from his own viewpoint. Here, if the user of the terminal 2 finds a product or service that he / she likes, he / she can apply for purchase by clicking on the product or service.

In step ST3, when the user operates the terminal 2 to perform a walk-through, the distance that the user has moved in the three-dimensional virtual space (virtual distance) is defined as the walk-through movement distance. Banner advertisement management server 13
(Distance measurement processing, ST4). The walk-through movement distance measured by the three-dimensional banner advertisement management server 13 is sequentially transmitted to the charging information management server 14 (charging information processing, ST5).

The billing information management server 14 determines that the distance measured by the three-dimensional banner advertisement management server 13 is proportional to the amount of use of the three-dimensional banner advertisement 22 of the advertiser 3, and sets the advertisement price according to the distance to the advertiser. 3 (charging process, ST6).

FIG. 3 is a flowchart showing a procedure for walking through the three-dimensional banner advertisement 22. That is, this flow chart corresponds to the walk-through processing (ST
This shows a specific procedure of 3), and shows an operation procedure when a user walks through the three-dimensional banner advertisement 22 using the terminal 1.

First, the user operates the pointer of the terminal 1 to click the three-dimensional banner advertisement 22 (click processing, ST31). Note that a mouse, a position input pen, or the like is used as the pointer. Thereafter, the user moves the pointer to a desired portion of the three-dimensional banner advertisement 22 while pressing the click button of the pointer, and releases the click button (pointer moving process, ST32).

Then, the browser incorporated in the terminal 2 acquires information indicating the click position and the moving distance of the pointer in ST31 and ST32, and transmits the information to the three-dimensional banner advertisement management server 13 of the server 1. (Transmission processing, ST33). For example, the browser may receive the user's input using the form and transmit it to the three-dimensional banner advertisement management server 13. A form is composed of a set of basic templates and is used to define the type and structure of standardized software system information.

Further, when the user wants to see a product or service at another place in the virtual space of the three-dimensional banner advertisement 22, the above-mentioned procedure from ST31 to ST33 is repeated (ST34).

FIG. 4 is a flowchart showing a procedure for processing billing information on the server 1 side. That is, this flowchart shows a specific procedure of the billing information processing (ST5) in FIG. First, the three-dimensional banner advertisement management server 13 receives, via the communication network 4, the position of the pointer of the terminal 2 on the Web page 21 and the movement information, which are transmitted by the browser built in the terminal 2. (Reception processing, ST41).

Thereafter, the three-dimensional banner advertisement management server 13
Calculates the moving distance (walk-through moving distance) of the user in the virtual space formed by the three-dimensional banner advertisement 22 based on the received position of the pointer of the terminal 2 and the moving information (calculation processing, ST42). Then, this moving distance is used as the usage amount of the three-dimensional banner advertisement 22. In addition, the three-dimensional banner advertisement management server 13 transmits the calculated moving distance to the charging information management server 14.

The three-dimensional banner advertisement management server 14 updates the integrated value of the travel distance of the advertiser 3 in the billing table based on the travel distance received from the three-dimensional banner advertisement management server 13 (update process, ST43).

Here, the billing table is data held in the three-dimensional banner advertisement management server 14, and is a Web page.
The usage amount of each of the plurality of three-dimensional banner advertisements 22 posted on the Web page 21 by the server 12 is represented in a table format. That is, the billing table shows, for each of the three-dimensional banner advertisements 22, a moving distance integrated value indicating an integrated usage amount of each of the three-dimensional banner advertisements 22 in a predetermined period.

The above-described processes from ST41 to ST43 are repeated each time the three-dimensional banner advertisement management server 13 receives the position of the pointer of the terminal 2 and the movement information (ST44). Then, the advertiser 3 is charged based on the moving distance integrated value held by the three-dimensional banner advertisement management server 14.

FIG. 5 is a flowchart showing a procedure for processing other billing information on the server 1 side. In this charging procedure, the user is charged not only by the moving distance of the user in the virtual space formed by the three-dimensional banner advertisement 22 but also by the weight of the user in the virtual space.

Specifically, first, the three-dimensional banner advertisement management server 13 receives the position of the pointer of the terminal 2 on the Web page 21 and the movement information using the browser built in the terminal 2 (reception processing). , ST51).

Thereafter, the three-dimensional banner advertisement management server 13
Calculates the moving distance (walk-through moving distance) of the user in the virtual space formed by the three-dimensional banner advertisement 22 based on the received position of the pointer of the terminal 2 and the moving information. Further, the three-dimensional banner advertisement management server 13 also uses the value according to the position of the received pointer of the terminal 2 as the usage amount of the three-dimensional banner advertisement 22. That is, three-dimensional banner advertisement 2
The usage amount of the three-dimensional banner advertisement 22 is calculated according to the “position” of the place where the user has visited in the virtual space formed by the two.

For example, when the pointer of the terminal 2 goes to the “location” of a store where a specific product or service is located in the virtual space formed by the three-dimensional banner advertisement 22, that is, when the user enters the advertisement of the product or service. , It is assumed that the usage of the three-dimensional banner advertisement 22 has increased.

Then, the three-dimensional banner advertisement management server 13
Calculates the usage amount of the three-dimensional banner advertisement 22 based on the “position” of the place where the user has visited in the virtual space formed by the three-dimensional banner advertisement 22 and the moving distance of the user (use fee calculation processing) , ST52). Further, the three-dimensional banner advertisement management server 13 transmits the calculated usage amount of the three-dimensional banner advertisement 22 to the billing information management server 14.

The three-dimensional banner advertisement management server 14 updates the integrated travel distance of the advertiser 3 in the billing table based on the usage of the three-dimensional banner advertisement 22 calculated by the three-dimensional banner advertisement management server 13 (use). Fee update processing, ST5
3). Therefore, the moving distance integrated value is added in accordance with the “position” of the place where the user has visited in the virtual space formed by the three-dimensional banner advertisement 22 and the moving distance of the user. Note that the definition of the billing table and the moving distance integrated value are the same as the definitions described in ST43 of FIG.

The above-described processing from ST51 to ST53 is repeated each time the three-dimensional banner advertisement management server 13 receives the position of the pointer of the terminal 2 and the movement information (ST54). Then, the advertiser 3 is charged based on the moving distance integrated value held by the three-dimensional banner advertisement management server 14.

Although the embodiment of the present invention has been described above, the present invention is not necessarily limited to the above-described matter, and can be appropriately changed and implemented within a range that achieves the object of the present invention and has the following effects. It is. For example, the charge calculation is not limited to the calculation based on the moving distance or the position in the walk-through in the three-dimensional banner advertisement, and may be calculated based on various forms of the walk-through, such as the moving speed in the walk-through and the stay time. Good.

In the above-described embodiment, the advertiser 3 and the server 1 are connected via the communication network 4, and transmit information about the three-dimensional banner advertisement 22 and billing via the communication network 4. However, the present invention is not limited to this. For example, using a floppy (registered trademark) disk, a compact disk, a dvd, a magneto-optical disk, etc. May be exchanged.

[0062]

As described above, according to the present invention,
It is possible to charge the advertiser according to the distance or position at which the user walked through the three-dimensional banner advertisement, so that the advertiser is appropriately charged in accordance with the interactive three-dimensional effect of the three-dimensional banner advertisement. It becomes possible to.

That is, by charging the advertiser based on the virtual moving distance or position of the user in the virtual space formed by the three-dimensional banner advertisement, the usage state and the advertising effect of the three-dimensional banner advertisement are adjusted. Appropriate billing can be made to the advertiser.

[Brief description of the drawings]

FIG. 1 is a conceptual block diagram of an example of a system device according to an embodiment of the present invention.

FIG. 2 is a flowchart of an outline of a three-dimensional banner advertisement charging method applied to the above.

FIG. 3 is a flowchart of a procedure for walking through a three-dimensional banner advertisement 22;

FIG. 4 is a flowchart showing a procedure for processing billing information on the server 1 side.

FIG. 5 is a flowchart showing another charging procedure on the server 1 side.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 ... Server 2 ... Terminal 3 ... Advertiser 4 ... Communication network 11 ... Advertising database 12 ... Web server 13 ... 3D banner advertisement management server 14 ... Billing information management server 21 ... Web page 22 ... 3D banner advertisement

Claims (15)

[Claims] 1. A three-dimensional banner advertisement billing method for billing an advertiser of a banner advertisement posted on a web page accessed via a communication network to an advertiser of the banner advertisement. A method for calculating a fee for the banner advertisement based on a distance that an accessing user has moved in an image formed by the banner advertisement, and charging the advertiser. 2. A three-dimensional banner advertisement billing method for billing an advertiser of a banner advertisement placed on a web page accessed via a communication network to an advertiser of the banner advertisement. The image to be formed is given a predetermined weight according to the position in the image, and based on the weight of the position specified by the user accessing the web page in the screen made by the banner advertisement, The method according to claim 3, wherein a charge for the banner advertisement is calculated and the advertiser is charged. 3. The three-dimensional banner advertisement according to claim 1, wherein the banner advertisement is a three-dimensional banner advertisement having a virtual space constructed by three-dimensional computer graphics. Billing method. 4. The three-dimensional banner advertisement billing method, wherein: a distance traveled by the user in a virtual space formed by the three-dimensional banner advertisement; and a distance in the virtual space of the user in the virtual space. The three-dimensional banner advertisement charging method according to claim 3, wherein a fee for the banner advertisement is calculated based on the position and the fee, and the fee is charged to the advertiser. 5. A registration process in which an advertiser registers a three-dimensional banner advertisement in a server that distributes a web page, and the server pastes the three-dimensional banner advertisement registered in the registration process onto the web page. A pasting process for delivering, a walk-through process in which a user walks in a three-dimensional virtual space formed by the three-dimensional banner advertisement using a terminal connected to a communication network, and a process in which the user performs the walk-through process. A distance measurement process in which the server measures a distance walking in the virtual space; and a billing information process for calculating an advertisement price of the three-dimensional banner advertisement based on the distance measured in the distance measurement process; And a billing process for billing the advertiser for the advertisement price calculated in the billing information processing, sequentially and continuously. Billing method. 6. The walk-through process, wherein the user operates a pointer of the terminal and clicks the three-dimensional banner advertisement, and the user presses a click button of the pointer of the terminal. Moving the pointer to a desired portion in the three-dimensional banner advertisement and releasing the click button; and a browser built in the terminal acquires information indicating a click position and a moving distance of the pointer. The three-dimensional banner advertisement billing method according to claim 5, wherein a transmission process of transmitting the information to the server is sequentially and consistently performed. 7. The server according to claim 1, wherein the charging information processing includes transmitting the position of the pointer of the terminal on the web page and movement information transmitted by a browser built in the terminal to the server via the communication network. A receiving process of receiving, and a calculating process of, based on the position and the movement information of the pointer received in the receiving process, the server calculating a moving distance of the user in a virtual space formed by the three-dimensional banner advertisement. And updating processing for updating a moving distance integrated value of a billing table based on the moving distance of the user calculated in the calculating processing, and sequentially performing the updating processing sequentially and continuously. The billing method of the three-dimensional banner advertisement according to the above description. 8. The server according to claim 1, wherein the charging information processing includes transmitting the position of the pointer of the terminal on the web page and movement information transmitted by a browser built in the terminal to the server via the communication network. Receiving processing for calculating the amount of use of the three-dimensional banner advertisement based on the position and movement information of the pointer received in the receiving processing, and calculating the usage fee. The three-dimensional banner advertisement billing method according to claim 5, wherein a fee updating process for updating a moving distance integrated value in a billing table based on the fee is sequentially and sequentially performed. . 9. A three-dimensional banner advertisement charging system apparatus comprising: a server that distributes a web page via a communication network; and a terminal that browses the web page distributed from the server via the communication network. A server that pastes a three-dimensional banner advertisement onto the web page and distributes the advertisement via the communication network; and a user operates the terminal to walk through the three-dimensional banner advertisement. A charge information management server that calculates a fee for the three-dimensional banner advertisement based on the state at the time and charges the advertiser of the three-dimensional banner advertisement. apparatus. 10. The billing information management server calculates a fee for the three-dimensional banner advertisement based on a moving distance when the user operates the terminal and walks through the three-dimensional banner advertisement. 10. The three-dimensional banner advertisement charging system apparatus according to claim 9, further comprising: functional means for charging an advertiser of the three-dimensional banner advertisement. 11. The charging information management server calculates a fee for the three-dimensional banner advertisement based on a moving position when the user operates the terminal and walks through the three-dimensional banner advertisement. 10. The three-dimensional banner advertisement charging system apparatus according to claim 9, further comprising: functional means for charging an advertiser of the three-dimensional banner advertisement. 12. The server has an advertisement database for holding data of the three-dimensional banner advertisement requested by the advertiser to the server via the communication network, and the web server stores the advertisement database in the advertisement database. The three-dimensional banner according to claim 9, 10 or 11, comprising functional means for pasting the three-dimensional banner advertisement on the web page using the held data forming the three-dimensional banner advertisement. Banner advertisement billing system device. 13. The server receives, from the terminal via the communication network, information indicating a state when the user operates the terminal and walks through the three-dimensional banner advertisement. The three-dimensional banner advertisement charging system device according to claim 9, further comprising a three-dimensional banner advertisement management server that transmits information to the charging information management server. 14. The terminal according to claim 9, wherein the terminal comprises one of a personal computer, a general-purpose computer, a mobile phone, and a personal handy phone.
3. The three-dimensional banner advertisement charging system device according to item 1. 15. The communication network according to claim 15, wherein the communication network comprises at least one of the Internet, a local area network, a public telephone network, a dedicated telephone network, a cable television network, a wireless communication network, and a satellite communication network. The three-dimensional banner advertisement billing system device according to 9, 10, 11, 12, 13, or 14.