JP2002149543A - Contents distribution system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a contents distribution system in which a contents distribution user can expect that the burden of a distribution fee is reduced or that contents are distributed without a fee and can eliminate the trouble of paying the distribution fee especially when the contents are delivered without a fee, a site operator can also expect that the number of accesses is increased, and an advertiser is further provided with an efficient advertisement environment. SOLUTION: This contents distribution system 1 is provided with a server 11 for distribution which is connected to client terminals 12a and 12b through a network 13 and provided with contents that can be distributed to the client terminals 12a and 12b with a fee. The server 11 accesses a database 111 where advertisement data are preliminarily registered, attaches the advertisement data in the database 111 and distributes the contents in distributing the contents to the client terminals 12a and 12b.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system for distributing pay contents, and more particularly to a contents distribution system characterized in that advertisement data is attached and distributed.

[0002]

2. Description of the Related Art In recent years, for example, by using an i-mode compatible mobile phone manufactured by NTT DoCoMo, a site for distributing various contents such as weather forecast, news, restaurant information, etc. has been accessed. Thus, the user can obtain desired information. Some of these sites distribute content free of charge, but there are a relatively large number of sites that pay for receiving useful content distribution.

[0003] Among such pay sites, there are so-called official sites, that is, a communication carrier (in the above example, NTT DoCoMo, Inc.) distributes a part or all of a communication fee collected from a user of a mobile phone by content distribution. There are sites that collect fees. In the case of such an official website, the site operator can surely get the distribution fee, but the user does not have to pay the distribution fee directly to the site operator, and only pays the communication fee to the communication carrier. It is convenient because it is good.

[0004] On the other hand, in the case of a so-called unofficial site, that is, a site in which the user has to pay the content distribution fee directly to the site operator, the user pays the communication fee to the communication carrier, while paying the distribution fee to the site operator. Has to be paid to the person, and since the payees are separate, there is a drawback in that the procedure is troublesome. Since such trouble can lead to a reduction in access to the site itself, there has been a problem that it is difficult for an unofficial site operator to develop a content business.

[0005] In addition, as a problem common to the paid official site and the unofficial site, the user must pay his own fee for content distribution, which is extremely difficult for the user compared to the free site. There is a problem that it is not possible to expect an increase in access unless the content is useful and attractive.

[0006] The above-mentioned problem is not limited to content distribution using a mobile phone, but also occurs in paid content distribution that can be accessed and used through a personal computer or the like.

On the other hand, in recent years, with the spread of the Internet, so-called e-mail advertisements using banner e-mails or e-mail magazines have appeared on web pages, and have been attracting attention as new advertising media on the Internet. . However, such advertisements do not provide users of the Internet with any particular benefits, and they lack motivation for users to actively browse advertisements. Therefore, there is a situation that an advertiser cannot obtain a sufficient advertising effect.

[0008]

SUMMARY OF THE INVENTION The present invention has been made in order to solve the problems in the conventional paid content distribution sites and the advertising media. It can be expected to be distributed free of charge, especially if it is distributed free of charge, it can eliminate the trouble of paying the distribution fee, it can be expected that the number of accesses will increase for publishers, and the efficiency will also be for advertisers It is an object of the present invention to provide a content distribution system that can provide a good advertisement environment.

[0009]

In order to solve the above-mentioned problems, the present invention comprises a distribution server connected to a client terminal via a network and having contents which can be distributed to the client terminal for a fee. In the content distribution system, when the distribution server distributes the content to the client terminal, the distribution server may access a database in which advertisement data is registered in advance, and attach and distribute the advertisement data in the database. Is provided.

[0010] According to the invention, when the user distributes the desired content, the advertisement data can be attached and distributed. Therefore, the advertiser of the advertisement data should pay the advertisement to the operator of the distribution server. It becomes possible to apply the fee to part or all of the content distribution fee that the user should originally pay. Therefore, for users of content distribution,
It can be expected that the distribution fee burden will be reduced or the distribution will be free. In particular, in the case of distribution free of charge, all the distribution fee that should be paid is allotted to the advertisement fee, so that it is not necessary to pay the distribution fee. In addition, the operator of the content distribution site can be expected to increase the number of accesses to the site due to the reduction of the distribution fee that should be borne by the user or the fact that the content is distributed free of charge. Furthermore, since the advertiser is also delivered in a form in which the advertisement data is attached to the content desired by the user, it is easier to draw the user's attention than in the case where only the advertisement data is delivered by e-mail advertisement or the like. At the same time, the advertiser may take over the content distribution fee, so it can be expected that the image of the advertiser company and its products can be enhanced.

Preferably, a plurality of types of advertisement data are registered in the database, and the type of advertisement data attached at the time of the content distribution can be selected through the client terminal.

[0012] According to the invention, since the type of advertisement data attached at the time of content distribution can be selected through the client terminal, the degree of freedom of the user is increased, and an effective advertisement for the advertiser is also provided. Advertising can be done. For example, by selecting a type of advertisement data that suits one's hobby, only such a type of advertisement data is attached to the content and distributed. Therefore, it can be expected that the user can browse with interest, and the advertisement effect can be enhanced as compared with the case where advertisement data is randomly distributed.

[0013] Preferably, an advertisement fee predetermined according to the number of distributions of the content to which the advertisement data is attached is:
It is configured to be paid to an operator of the distribution server from an advertiser of the advertisement data.

According to this invention, the advertiser only has to pay an appropriate advertisement fee in accordance with the number of times of distribution of contents, that is, the number of times of exposure of his / her own advertisement data, and grasps the number of times of exposure by quantifying it. And has an advantage that it can be used as a reference for an advertising strategy.

More preferably, the network is a mobile phone network, the client terminal is a mobile phone, and the attached advertisement data is a mobile phone accessed by the mobile phone to distribute the content. It is associated with the location of the base station of the network.

According to the invention, the advertisement data related to the location of the base station accessed by the mobile phone, for example, the advertisement data of a restaurant or a store near the location is attached, so that the owner of the mobile phone is attached. Can be expected to be viewed with interest, and the advertising effect can be enhanced as compared with the case where advertisement data is randomly distributed.

[0017]

An embodiment of the present invention will be described below with reference to the accompanying drawings. FIG. 1 is a schematic configuration diagram showing one embodiment of the present invention. As shown in FIG. 1, the content distribution system 1 according to the present embodiment is connected to mobile phones with monitors 12a and 12b via a mobile phone network 13 and base stations 14a and 14b, and pays for the mobile phones 12a and 12b. Is provided with a distribution server 11 having contents that can be distributed by the server. The distribution server 11 has a database 111 in which a plurality of types of advertisement data are registered in advance.

Hereinafter, the operation of the content distribution system 1 having such a configuration will be described.

When the distribution server 11 is accessed through the mobile phones 12a and 12b, first, the type of advertisement data (for example, the category of an advertisement product or the type of advertiser) to be attached at the time of content distribution is selected. Is displayed on the monitor of the mobile phones 12a and 12b. The user selects the type of advertisement data that he or she is interested in through the menu screen, and transmits it to the distribution server 11.

In the present embodiment, a menu screen on which the type of the advertisement data can be selected is displayed on the monitor of the mobile phones 12a and 12b. This configuration allows the user to browse the advertisement data with more interest. Although preferred in that it can be expected to receive, the present invention is not limited to this, there is no choice on the user side,
It is also possible to attach advertisement data arbitrarily determined on the distribution server 11 side. It is also possible to adopt a configuration in which the user determines whether or not to make a selection. Further, instead of displaying the menu screen as described above, user attribute information (for example, gender, age,
Hobbies, etc.), and the distribution server 11
It is also possible to configure so as to search and extract advertisement data suitable for the user based on such attribute information.

Next, the delivery server 11
When distributing content (for example, weather forecast, news, restaurant information, etc.) to the
1 and searches / extracts the advertisement data corresponding to the type selected on the menu screen from among the plurality of types of advertisement data registered in the database 111.

In the present embodiment, search and retrieval of the advertisement data
At the time of extraction, the locations of the base stations 14a and 14b accessed by the mobile phones 12a and 12b are configured to be further referred to. That is, since the location information of the accessed base station (the base station 14a for the mobile phone 12a and the base station 14b for the mobile phone 12b) is transmitted to the distribution server 11, for example, based on the location information, Only the advertisement data of a company located in the vicinity of the location or a company which has previously made a contract with the operator of the distribution server 11 so as to distribute the advertisement data only to the user who has accessed the predetermined base station is extracted. is there. This allows
It is expected that the owners of the mobile phones 12a and 12b browse the advertisement data with more interest, and that the advertisement effect is enhanced. In this way, the advertisement data searched and extracted is attached to the content and attached to the mobile phone 12.
a and 12b.

The attachment of the advertisement data may be any of the header part, the footer part, or the content of the content, and is appropriately arranged at a predetermined location according to the content of the content. Further, the content of the advertisement data can be in various forms such as a still image, a moving image, music, or a combination thereof, in addition to character information.

As described above, the content in the form to which the advertisement data is attached is distributed to the mobile phones 12a and 12b. In the present embodiment, the advertisement fee predetermined according to the number of times of distribution is changed to the advertisement data. Has been arranged to be paid by the advertiser to the operator of the distribution server 11. Therefore, as an advertiser,
In other words, it is only necessary to pay an appropriate advertisement fee according to the number of exposures of the advertisement data of the user, and the number of exposures can be quantified and grasped.

The advertiser of the advertisement data to be paid to the operator of the distribution server 11 is arranged so that the advertiser pays part or all of the content distribution fee that the user should pay. . Therefore, there is an advantage that the distribution fee burden is reduced or distributed free of charge to the user of the content distribution.

In addition, the operator of the distribution server 11 is expected to increase the number of accesses to the content distribution site due to the reduction of the distribution fee that should be borne by the user or the fact that the distribution is performed free of charge. it can. In particular, in the case of the above-mentioned unofficial site, the number of accesses tends to be lower than that of the official site due to inconvenience in terms of procedures, etc. By applying this system 1, the burden of the content distribution fee is increased. It is extremely effective in competing with official websites because it can give users the benefit of reducing or becoming free. In addition, it is also possible to arrange so that not only the distribution fee but also a part or all of the communication fee of the mobile phone is applied with the advertisement fee. In this case, the operator of the distribution server 11 receives the advertisement fee. A portion may be paid to the communication carrier, or a part of the advertising fee may be paid directly from the advertiser to the communication carrier.

Also, for the advertiser, since the distribution is performed in a form in which the advertisement data is attached to the content desired by the user, attention is paid to the user as compared with the case where only the advertisement data is distributed by e-mail advertisement or the like. It is easy to arouse and the advertiser can take over the content distribution fee, so it can be expected that the image of the advertiser company and its products can be enhanced.

Although the present embodiment has been described by taking a mobile phone as an example, the present invention is not limited to this, and it goes without saying that a personal computer is applied as a client terminal and content is distributed via the Internet. Applicable. Further, in the present embodiment, an example in which the database 111 is constructed in the distribution server 11 has been described. However, the present invention is not limited to this, and a database server for registering advertisement data is provided separately from the distribution server 11,
You may comprise so that data communication between both servers may be performed suitably. Further, for each of the base stations 14a and 14b, a database in which advertisement data relating to the location of each of the base stations 14a and 14b is registered is constructed, and the mobile phones 12a and 14b are respectively constructed.
It is also possible to configure so that the advertisement data to be attached is extracted from the database of the base station accessed by 2b.

[0029]

As described above, according to the content distribution system according to the present invention, when the content desired by the user is distributed, the advertisement data can be attached and distributed. An operation in which the advertiser pays the advertisement fee to be paid to the operator of the distribution server to part or all of the content distribution fee that the user should originally pay becomes possible. Therefore, it can be expected that the user of the content distribution will be able to reduce the burden of the distribution fee or distribute the content free of charge. In particular, in the case of distribution free of charge, since all the distribution fees that should be paid are allotted with the advertisement fee, it is possible to eliminate the trouble of paying the distribution fee. In addition, the operator of the content distribution site can be expected to increase the number of accesses to the site due to the reduction of the distribution fee that should be borne by the user or the fact that the content is distributed free of charge. Furthermore, since the advertiser is also delivered in a form in which the advertisement data is attached to the content desired by the user, it is easier to draw the user's attention than in the case where only the advertisement data is delivered by e-mail advertisement or the like. At the same time, the advertiser may take over the content distribution fee, so it can be expected that the image of the advertiser company and its products can be enhanced.

[Brief description of the drawings]

FIG. 1 is a schematic configuration diagram showing an embodiment of the present invention.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 ... Content distribution system 11 ... Distribution server 12a, 12b ... Mobile telephone 13 ... Mobile telephone network 14a, 14b ... Base station 111 ... Database

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) H04H 1/00 H04H 1/00 G H04N 7/173 610 H04N 7/173 610Z 620 620D

Claims (4)

[Claims] 1. A content distribution system comprising a distribution server connected to a client terminal via a network and having a content that can be distributed to the client terminal for a fee, wherein the distribution server includes the client terminal A content distribution system that accesses a database in which advertisement data is registered in advance, and attaches and distributes advertisement data in the database when the content is distributed to the content distribution system. 2. A database according to claim 1, wherein a plurality of types of advertisement data are registered in said database, and a type of advertisement data attached when said content is distributed can be selected through said client terminal. 2. The content distribution system according to claim 1, wherein: 3. An advertisement fee predetermined according to the number of distributions of the content to which the advertisement data is attached is paid from an advertiser of the advertisement data to an operator of the distribution server. Item 3. The content distribution system according to item 1 or 2. 4. The network is a mobile phone network,
The client terminal is a mobile phone, and the attached advertisement data is related to a location of a base station of a mobile phone network to which the mobile phone has accessed to distribute the content. The content distribution system according to any one of claims 1 to 3, wherein: